Comments on: 5 Ridiculously Practical Email Improvements https://beknownforsomething.com/5-ridiculously-practical-email-improvements/ Church Logos, Church Branding Company, Church Rebranding, Branding for Churches Wed, 13 Dec 2017 19:22:39 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: BKFS https://beknownforsomething.com/5-ridiculously-practical-email-improvements/#comment-820 Wed, 13 Dec 2017 19:22:39 +0000 https://www.beknownforsomething.com/?p=8690#comment-820 In reply to Mark Simmons.

Ah the joys of short-form blog posts. Never enough room to post many specifics 🙂 Open rates for most churches are hitting about 30% (ugh!) so if you have better than that, you’re doing well (and it proves that your content is good). Content is so subjective since it relies on your audience. I’d suggest you consider what the average person on your list is looking for and giving it to them as briefly as possible. We know most congregation members want to be aware of events (segmentation helps give them events that would interest them) and stories of life-change (make sure the headlines give them reasons to attend or read). If that’s all you do, most will be happy. If you keep everything short and/or scannable, people will open the email and quickly scan it for something (before hitting the trash can). People don’t take very long before deleting emails they don’t think are important. There was some recent research that says non-designed (text-only) emails tend to get more audience (yikes, that goes against my add-a-photo point). I find that interesting! Guest blogs are good if the topics are right (and directed at your broad audience). Effective communication rises or falls on how well you create content directed at your audience’s needs, concerns, or goals. And how short it all is! Thanks for asking Mark!

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By: Mark Simmons https://beknownforsomething.com/5-ridiculously-practical-email-improvements/#comment-819 Wed, 13 Dec 2017 15:30:32 +0000 https://www.beknownforsomething.com/?p=8690#comment-819 Mark, an you provide some specifics?
What is a good open rate for a church?
What are some of the best practices for content? Events? Sermon previews? Sermon recaps or. Ext steps? Featured ministry? Guest columns? Other topics? Mediums: Email text? Blogs? Video?

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