10 Church Perceptions from the unchurched

You can’t fix what you don’t know.

Discover how your church is seen by outsiders.

What do unchurched people really think when they see or experience your church? Their perceptions shape whether they visit—or never step foot inside. This Discovery PDF lists the top 10 things they’re thinking, based on research and real conversations.

Then we help you respond with authenticity, clarity, and relevance.

 

BONUS: We'll send you weekly Church Communication, Branding, Research tips too!

Think your church is welcoming? The unchurched might not.

Download this Discovery PDF to uncover the 10 most common (and unspoken) perceptions outsiders have—and learn how to fix them.
***You’ll get actionable tips for each one***

Used by 1000s of Pastors and Churches

Be Known for Something clients love discovering their branding thread, being coached to an effective communication strategy, and letting us write or speak about practical church communication. Join them!

The Bestselling Church Branding Framework to get the attention of your community and Congregation

Our clients love our Reliable Research. The foundation of everything we do!

Trusted for 24 years

Audience Research • Church Logo • Brand Guide • Communication Strategy

Most influential Church Branding Co

We work all over North America!

"I would love to work with your church to make much of Jesus! My team will help your message be heard. It starts with good research data.

"Every Pastor should listen to their congregation's heart. Even more importantly? The community wants your church to listen to them too."

Mark MacDonald
Founder, Branding Strategist

Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching

© 2025 It's Not About Your Logo LLC. All rights reserved.