I believe that our “what” and “why” need to be converted into a “benefit thread”. The “what” and “why” will attract people from other congregations while the proper “benefit thread” will attract the community. It allows us to grow more substantially if we discuss the “what” and “why” internally but promoting the “benefit thread” externally. Most people can’t name the benefit of attending their church when the community asks. So let’s control our language internally so we can reach our external communities!

A Vision answers the question WHAT are we doing.. what will get people to follow the church and come to the church is WHY you do what you do. This is your values.. This is your chicken sandwich….