Generated by All in One SEO Pro v5.0.0.1, this is an llms-full.txt file, used by LLMs to index the site. # Church Clarity | Marketing for Churches | Church Branding | Be Known For Something Church Clarity, Church Branding Company, Church Rebranding, Church Logos, Marketing for Churches ## Posts ### [Top 10 Church Digital Marketing Strategies for 2026](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/) **Published:** November 13, 2025 **Author:** BKFS **Content:** ## What’s Changing, What’s Working, and What’s Next 2026 will be a year of rapid change for **church digital marketing strategies** and **church branding**. **Artificial intelligence** (AI), shifting online habits, and a more skeptical audience mean churches can’t just keep doing what worked last year. The digital landscape has matured—and your message must too (while maintaining the never-changing strong **Gospel** message). People still crave hope, purpose, and belonging, but they’ve grown numb to average online content. The churches that will thrive in 2026 are those that communicate with authenticity, consistency, and intelligent strategy. This is where church branding and digital marketing converge. Connect to your personas in your congregation and community. **Be a light.** > *You are the light of the world. A city situated on a hill cannot be hidden. No one lights a lamp and puts it under a basket, but rather on a lampstand, and it gives light for all who are in the house.* > > *In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven. light of the world. A city situated on a hill cannot be hidden.* Matthew 5:14 **Digital marketing** isn’t about being flashy—it’s about letting your light shine brighter and smarter. Start with a clear brand thread: being known for something relevant and needed in your community. **Your church branding matters.** Let’s explore what will define effective **Church Digital Marketing Strategies in 2026**. ### **Key Takeaways**: Digital Marketing Strategies That Every Church Should Focus On in 2026 **Church digital marketing strategies don’t have to be overwhelming. Here are key things every church should focus on to grow in 2026:** - **Lead with clarity.** AI and automation make content easier—but clarity makes it compelling. Stop doing what AI can do. - **Build a digital ecosystem.** Your website, email, and social must work together—not compete. This is your church digital hub. - **Create human-centered content.** People trust people, not promotions. Stop being known for event promotion. - **Use data and automation wisely.** Let technology serve your mission, not drive it. Never let technology and AI do all the work. - **Prioritize consistency and discipleship over clicks.** Moreover, build relationships, not just reach. For the sake of the Gospel. At [Be Known For Something](https://beknownforsomething.com/), we’ve been helping churches for 25 years to create clear **communication strategies** and strong **church brands** so they’re heard again. Here’s what’s working right now for **church digital marketing strategies**. 2026 is going to be exciting if you’re prepared! ## 1. Church Digital Marketing Strategies: Start with a Sharper Brand Thread Firstly, AI tools are now writing better than most volunteers. That means your church must define its message better than ever. Your [Brand Thread](https://beknownforsomething.com/church-rebrand-thread/ "Church Rebrand Thread") — a short, emotional phrase connecting your church to a need your community feels — keeps all messaging consistent across AI, staff, and volunteers. This needs to be clearly defined in a Church Branding guide. In 2026, brand clarity beats creativity. As a result, Be Known For Something can help you find that thread through research, discovery, and [communication coaching](https://beknownforsomething.com/coaching/ "Coaching"). It’s still the foundation for everything else. **Recommendation:** The Be Known For Something [church branding package](https://beknownforsomething.com/church-branding-package/ "Church Branding Package") includes necessary, reliable research and branding elements (mystery visit, community demographics, listening groups, branding thread, [church logo](https://beknownforsomething.com/project-cat/church-logo/ "Church Logo"), branding guide, and strategy coaching). **Our proprietary [branding retreat](https://beknownforsomething.com/branding-retreat/ "Branding Retreat") is the fastest way to a rebrand!** Initially, get started by [scheduling a FREE Discovery Call](https://tidycal.com/markmac1023/discovery-zoom) now. !["Church Branding Thread lives where their story meets the Gospel" (in your Digital Marketing Strategies)](https://beknownforsomething.com/wp-content/uploads/2025/11/Digital-Marketing-Strategy-Church-Branding-Retreat-Quote.jpg "Digital-Marketing-Strategy-Church-Branding-Retreat-Quote - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Your brand thread lives where THEIR story meets the Gospel Be known for something so that you connect them to the Gospel message ## 2. Design a Smart Website that Learns Secondly, static websites are dead. Modern sites adjust to user behavior — suggesting ministries, next steps, or sermons based on what someone clicks. With tools like AI chatbots and predictive analytics, your church can finally provide personalized discipleship online. Check with your hosting provider, developer, or content management system to see what they offer to help. Make sure your site is fast, mobile-optimized, SEO-rich, and clear about who you are for. Your Church Branding thread needs to be woven everywhere. ## 3. Personalize Email with AI In 2026, generic newsletters are ignored. However, automated personalization isn’t. Use AI to segment and personalize content: “Parents of preschoolers,” “New believers,” “Volunteers.” AI can predict the best send time, tone, and content. Check with your email provider to see what they offer for AI assistance. If they don’t? You can do the segmentation work quite easily. Automation doesn’t remove relationship—it enhances it when done with care and your brand voice. Talk directly to them. Every communication needs to feel like something they were just looking for. ## 4. Lean Into Short-Form Vertical Video TikTok and Reels-style content continues to dominate. But in 2026, authentic storytelling wins. Ditch overly polished productions. Focus on 30-second clips that show faces, emotion, and hope. Convert sermons into shorts. There are AI tools that will help you do that, too. Videos should answer: - “Why does this matter to me?” - “Can I see myself here?” Post videos weekly on social media (and on your YouTube channel too). Add captions. Be human. Think about how you can weave your church branding through your metadata. ![Be Human in your Vertical Video as part of your Digital Marketing Strategies | Church Branding](https://beknownforsomething.com/wp-content/uploads/2025/11/Digital-Marketing-Strategy-Church-Branding-Video.jpg "Digital-Marketing-Strategy-Church-Branding-Video - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")As part of your 2026 digital marketing strategies lean into short form VERTICAL videos Focus on 30 sec clips that show faces emotion and hope ## 5. Optimize for Voice Search and Local AI for Your Digital Marketing Strategies With the rise of smart speakers and AI assistants, people now ask for churches (and not just typing into Google). Literally. Optimize your online content for voice search (this is an ever-evolving area that continues to change as we dive into the research). Insert words that you know your audience personas are asking about. Things like: - “Church near me that helps families” - “Church with recovery programs” Use conversational keywords and FAQs on your site. Update your Google Business Profile monthly. Remember to use local keywords (e.g. city name, state, region, etc.) too! ## 6. Rethink Social Media Strategy Furthermore, social is shifting to private spaces (like Groups, DMs, and text updates). Public reach is shrinking in social media (as they push towards advertising). Therefore, build smaller, trusted communities instead of chasing viral posts. In 2026, engagement is measured by response, not reach. - Host interactive stories and polls. - Use DMs to follow up. Encourage members to post their stories. Create a trusted online community for them! ## 7. Create Digital Pathways for Connection Don’t just post. Guide people. Every piece of content should lead somewhere—your next step page, an invite to serve, a prayer form, or your YouTube playlist. Design digital pathways like hallways leading to connection. Your goal? Move people from scrolling to showing up. In addition to page content, lead to your groups too! ![Impact is more important than Metrics for your Digital Marketing Strategies | Church Branding](https://beknownforsomething.com/wp-content/uploads/2025/11/Digital-Marketing-Strategy-Church-Branding-Impact.jpg "Digital-Marketing-Strategy-Church-Branding-Impact - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Ministry impact outweighs ministry metrics Use dashboards to track trends but ask Are we discipling or just broadcasting ## 8. Measure Ministry Impact, Not Just Metrics Impressions are meaningless if no one takes action. Why LOVE is a verb. The Gospel needs to lead to a decision to act. Therefore, measure spiritual engagement: prayer requests, small group signups, and baptisms sparked from digital touchpoints. Use dashboards to track trends, but ask: Are we discipling or just broadcasting? Create a relationship or discipleship journey that moves people to their next step. This is all part of the Be Known For Something communication strategy coaching. ## 9. Invest in Reputation & Trust: One of Your Critical Digital Marketing Strategies Consequently, in an age of skepticism, your church’s online reputation matters. Reviews, testimonials, and transparency build trust. Encourage members to leave reviews that tie to your brand thread — the need you solve. Make it authentic and guided. Ask key leaders to post something in your next meeting. Give them an idea of what is needed to drive traffic to your ministries: active voice, brand thread, keywords, and call-to-action. Nevertheless, never delete criticism — respond with grace. That builds credibility faster than perfection. Moreover, your response guides how you expect your congregation to interact with opposition in the community. Be known for love. ## 10. Finally, Commit to Consistency, Simplicity, and Communication Strategy In 2026, attention spans are shorter — but loyalty is stronger when trust is earned. Simplify your communication calendar. Align all content under your brand thread. Then repeat it. Often. Saying less, so more will hear it. Churches that stay consistent will rise above the noise of those that simply post. Resist posting something that the majority will ignore. **Be known for something that solves THEIR problem** — and people will pay attention. Your church marketing needs to benefit your audience and NEVER be perceived as being all about you. [![Let's Rebrand as part of our Digital Marketing Strategies | Church Branding](https://beknownforsomething.com/wp-content/uploads/2025/11/Digital-Marketing-Strategy-Church-Branding-CTA.jpg "Digital-Marketing-Strategy-Church-Branding-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://tidycal.com/markmac1023/discovery-zoom)Need a Brand Thread Logo Church Branding Guide A Coach Lets talk ## Summary In conclusion, **church digital marketing in 2026** requires more than new tools — it requires intentional clarity and authentic connection. So, start with your brand thread (our [church branding package](https://beknownforsomething.com/church-branding-package/ "Church Branding Package") discovers it for you quickly), build a smart, connected ecosystem (website, email, social), personalize with AI, and keep it human. That’s how you’ll be known again in your community. **Be Known For Something helps churches find clarity, build church brands, and create strategies** that cut through the noise. Let’s create a communication plan that works for your people—and helps your church grow. Our **[Zoom-based coaching](https://beknownforsomething.com/coaching/ "Coaching")** teaches and guides you to know how to do this! --- ### Ready to grow your church with proven strategies? Finally, let the **Be Known For Something church branding company** help you create a **church communication plan** that actually works. We do that through our [coaching packages](https://beknownforsomething.com/coaching/ "Coaching") and [church branding products](https://beknownforsomething.com/church-branding-package/ "Church Branding Package"). Yes, we do this together with you. Educating YOU so you don’t have to rely on us long-term! [Let’s talk](https://tidycal.com/markmac1023/discovery-zoom) [![The Church Branding Co](https://beknownforsomething.com/wp-content/uploads/2025/03/The-Church-Branding-Co_H_K.png "The-Church-Branding-Co_H_K - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-package/) --- ### Frequently Asked Questions: Digital Marketing Strategies: #### Q: What’s new for churches when it comes to Church Branding and Digital Marketing Strategies in 2026? AI integration, personalization, and smarter data tracking. But clarity and authenticity are still the biggest differentiators. #### Q: Is AI safe for church use? Yes — if it’s guided by your church’s brand thread, voice, and values. AI should assist, not replace, human communication. Don’t let AI do all the work. Always question the output before you upload it. #### Q: What’s the #1 investment for 2026? A strong church brand and a website that reflects it. Every digital tool should flow from that identity. Check out the Be Known For Something [church branding package](https://beknownforsomething.com/church-branding-package/ "Church Branding Package") (from research to thread, to logo visual identity, to branding guide, to communication strategy). #### Q: Do we still need church social media? Yes — but focus on engagement and connection, not vanity metrics. Be real, be present, be consistent. Create an online community. #### Q: Yet, how can we know our church’s digital marketing strategy is working? Track stories of life change, not just numbers. When people say, “I found hope here,” your digital marketing is working. Or when they embrace your church branding thread (your brand promise and story). It’s what they want! **Categories:** Digital Marketing **Tags:** 2026, Church Branding, church website, digital marketing, email, email marketing, marketing plan, search engine optimization, SEO, social media, video content --- ### [Pastor, be found online in 2025 (master Google’s E-E-A-T now)](https://beknownforsomething.com/pastor-be-found-online-in-2025-master-googles-e-e-a-t-now/) **Published:** December 28, 2024 **Author:** BKFS **Content:** Churches today struggle to stand out online. With so many search results competing for attention, how can your church be known for what it offers and reach people who need it most? Google rewards websites that demonstrate E-E-A-T: **Experience, Expertise, Authoritativeness, and Trustworthiness.** If your church isn’t building content and believability in these areas, you will continue to struggle in the search results. Here’s how you can align your digital presence with Google’s E-E-A-T principles—and ultimately, be known for serving your community well. For the Gospel. **1. E – Share Your Church**’**s Experience Through Real [Stories](https://beknownforsomething.com/church-storytelling-essential/)** Google values content that shows real-life experience. This means you need to demonstrate how your church has helped people navigate life. This should be easy! Consider sharing testimonials, stories from members, or videos of your pastor talking about active faith. **Tip:** Include specifics and links to other ministries! For example, a blog on how your church hosted an event for families experiencing loss provides concrete evidence of the benefits of joining your church in ministry. **2. E – Show Expertise Through Relevant and Helpful [Content](https://beknownforsomething.com/compelling-website-content-a-simple-formula-for-pastors/)** People search for answers online. Does your church provide solutions they’re looking for? Position your ministry leadership as experts by writing blogs or creating videos around topics your community cares about—like mental health, marriage, or parenting from a biblical perspective. **Tip:** Add a dedicated blog or resources page to your website where you regularly post content. When you are known for offering helpful guidance (to needs, concerns, and goals), Google will view your site as valuable and rank you higher. **3. A – Build Authority by Highlighting Community Impact** Authority grows when others recognize your work. If other websites or organizations link to your church’s content, it signals to Google that your church is a credible resource. **Tip:** Partner with local nonprofits, community groups, or other churches. When they link back to your events or resources, it boosts your site’s authority. Also, ask members to share your social content on their personal networks! Make it easy! **4. T – Earn Trust by Keeping Your [Website](https://beknownforsomething.com/6-ways-to-instantly-know-if-your-church-website-needs-help/) Transparent and Up to Date** Trustworthiness is critical in Google’s ranking system. Outdated website content hurts both trust and SEO (search engine optimization). Ensure your church’s information (e.g. times, locations, and contact details) is always current and easy to find. **Tip:** Include contact forms so visitors know how to reach you to correct information. Use current, quality content to build trust. Have forms? You need a privacy policy. When your church prioritizes E-E-A-T (experience, expertise, authority, and trustworthiness) in all online communication, it not only improves your search engine rankings but also helps your church be known for the right things. **Note:** Mastering E-E-A-T isn’t just about getting found though — it’s about communicating the Gospel with your church’s mission so it builds credibility and reaches your community for Christ. [![Website Assessment from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Website-Assessment_CTA.png "Church_Branding_Website Assessment_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** community, content, Google, Online, storytelling, website --- ### [Church Branding: 7 Ways to Clarify Your Vision](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) **Published:** August 9, 2026 **Author:** BKFS **Content:** Strong [church branding](https://beknownforsomething.com/church-branding/) is about much more than a logo. It begins by understanding what your church is known for, then deciding whether that reputation reflects the mission God has given you. When your identity, messaging, and ministry work together, people gain a clearer understanding of who you are and why your church exists. Ultimately, church branding supports evangelism. It helps remove unnecessary barriers so people can connect with your church and, more importantly, hear the hope of the Gospel. Here are seven practical ways to strengthen your church branding and reinforce your mission and vision. 1. Fall in love with your community Every effective ministry begins with understanding the people God has called you to serve. Map where your current families live and look for the area where most of them are concentrated. Then learn more about the people who live there through demographic research. Knowing your community helps you move beyond assumptions and understand the real needs, concerns, and opportunities around your church. Our church branding framework begins with a community demographic report because understanding your mission field shapes every communication decision that follows. 2. Listen before you speak Healthy communication starts with listening. Gather small listening groups that reflect the different generations represented in your community. Invite honest conversations about why people chose your church, what they value most, and where they see opportunities for improvement. These conversations often reveal themes leadership has never considered. Our **focus and listening groups** help churches hear the language, expectations, and concerns of both members and guests before making important branding decisions. 3. Define who you serve best No church reaches everyone equally. Using your demographic research and listening group feedback, identify the people your church connects with most naturally. Think beyond age or occupation. Consider their goals, challenges, family dynamics, spiritual questions, and the needs they bring with them. The clearer your audience becomes, the easier it is to communicate in ways that genuinely connect. 4. Discover your communication thread Every church has many ministries, but people remember one central idea. A strong [communication thread](https://beknownforsomething.com/the-best-time-to-launch-your-new-thread-7-factors/) identifies the benefit your church consistently provides and connects that benefit with the needs of your community. Aim for a simple phrase of three to five words that people can easily remember. That phrase should become the foundation for everything your church communicates. When your message is simple and consistent, people begin to associate your church with something meaningful. 5. Create visuals that reinforce your identity Visual identity should support your message rather than compete with it. Your logo, colors, typography, photography, and design style all communicate something about your church before anyone reads a single word. Professional design creates consistency, but consistency only works when it reflects a clear identity. Strong church branding brings together both the message people hear and the visuals they see. 6. Build a pathway that moves people forward A clear message should lead to clear next steps. Think about how someone discovers your church online, attends for the first time, joins a group, begins serving, and grows as a disciple. Each step should naturally build on the previous one. A healthy church website often serves as the front door to that journey, helping guests understand where to begin and what comes next. Simple communication systems help people move forward with confidence instead of uncertainty. 7. Stay consistent over time Building a reputation takes patience. People develop trust through repeated experiences that consistently reinforce the same message. Resist the temptation to chase every new trend or frequently change direction. Instead, continue communicating your mission with confidence across every ministry and every platform. Strong church branding becomes part of your church’s reputation because people know what to expect every time they interact with your ministry. **Why this matters** Scripture reminds us, “Let all things be done decently and in order” ([1 Cor. 14:40 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+14%3A40&version=ESV)). Order creates confidence. When your mission, vision, and communication work together, your church becomes easier to understand, easier to remember, and easier to recommend. That kind of consistency helps people move from curiosity to connection, and from connection to discipleship. **Build a church people remember for the right reasons** Many churches communicate faithfully, yet their message becomes diluted because every ministry seems to tell a different story. The [Be Known For Something® church branding framework ](https://beknownforsomething.com/church-branding/)helps churches discover the central idea that connects their identity with the needs of their community. Built specifically for churches and refined through more than 25 years of experience, it aligns your messaging, visual identity, leadership, and communication so every ministry reinforces the same purpose. If you want your church to become known for something that truly reflects its mission, explore how our framework can help guide your next steps. **Categories:** Brand Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Social Media: 7 Ways to Connect](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) **Published:** August 2, 2026 **Author:** BKFS **Content:** Church social media ideas should do more than fill your content calendar. Every post creates an opportunity to encourage your congregation, serve your community, and introduce people to the hope of Christ. Millions of people begin and end their day on church social media. That makes these platforms one of the most valuable places for your church to build relationships. Yet many churches rely almost entirely on announcements and event promotions. Over time, those posts blend into the background because they offer little reason to stop scrolling. Scripture reminds us “Let your speech always be gracious, seasoned with salt…” ([Col. 4:6 ESV](https://www.biblegateway.com/passage/?search=Colossians+4%3A6&version=ESV)). The same principle applies for church social media. Every post should provide value, encourage people, and reflect your church’s mission. Here are seven church social media ideas that can help your church create meaningful engagement. 1. Celebrate ministry stories When it comes to church social media, it’s simple. People connect with people. Show how lives are changing through your ministries. Share photos, short videos, volunteer moments, baptisms, outreach projects, or stories of answered prayer. Then explain who the ministry serves and how someone can become involved. A strong [church branding](https://beknownforsomething.com/church-branding/) message grows naturally when every story reinforces what your church is known for. 2. Turn sermon moments into shareable content One sermon can provide content throughout the week when it comes to church social media. Capture memorable illustrations, practical applications, or encouraging quotes. Pair them with simple graphics or short video clips that people can easily share with friends. Whenever possible, include a link to the full sermon so viewers can continue exploring the message. 3. Create content around your church’s brand thread Every church should become known for something that benefits its community. Build posts around that message. Share encouraging graphics, practical tips, behind-the-scenes moments, or lighthearted content that reinforces your church’s purpose. For church social media, consistency helps your community remember why your church exists and how it serves them. 4. Show volunteers making a difference Volunteers tell one of your church’s best stories. Highlight people serving in children’s ministry, hospitality, worship, outreach, or behind the scenes. Their joy often inspires others to participate. Stories of answered prayer, restored relationships, growing faith, and transformed lives help others imagine what God can do in their own lives in church social media. As your congregation sees people using their gifts, opportunities for [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) naturally increase because serving becomes visible and inviting. 5. Ask questions that invite conversation Church social media works best when it creates dialogue. Ask thoughtful questions before or after each sermon series. Invite people to share how Scripture applies to everyday life. Encourage respectful discussion that builds community rather than debate. Simple conversations often generate far more engagement than announcements alone. 6. Celebrate your community Your church exists to love the people around you. Highlight local schools, community events, nonprofit organizations, first responders, teachers, or businesses making a positive difference in church social media. Share how your church partners with the community throughout the year. These posts demonstrate genuine care while helping your church become known for serving others. 7. Tell stories of life change Nothing communicates hope in church social media like a transformed life. Invite members to share how God has worked through a difficult season, answered prayer, strengthened their family, or helped them grow in faith. Keep each story concise and authentic so people can quickly connect with it. Jesus often changed lives one person at a time. Those stories continue to encourage others today. **Make every post count** Every church social media post shapes how people experience your church long before they attend a service. When your content consistently encourages, serves, and inspires, your church becomes easier to recognize, easier to trust, and easier to recommend. Over time, thoughtful social media becomes another way your ministry introduces people to the hope of the Gospel. **Strengthen your church’s online presence** If your church wants every digital touchpoint to reflect clarity and purpose, a fresh perspective can make all the difference. A [church website audit](https://beknownforsomething.com/church-website-audit/) evaluates how visitors experience your church online and identifies opportunities to improve clarity, navigation, messaging, and first impressions. When your website and social media work together, your church creates a stronger and more consistent experience for every guest. **Categories:** Communication Strategy, Social Media **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Marketing: 4 Ways to Reach More People](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) **Published:** July 26, 2026 **Author:** BKFS **Content:** Church marketing helps people discover hope before they ever walk through your doors. Every week, pastors preach faithfully, volunteers serve generously, and churches invite their communities to join them. Even so, many leaders wonder why fewer people seem to notice. The Gospel remains just as powerful today as it has always been. At the same time, people process information differently than they did even a few years ago. Churches that communicate with greater clarity naturally earn more attention and create more opportunities to introduce people to Jesus. Scripture encourages us “Walk in wisdom toward outsiders, making the best use of the time. Let your speech always be gracious, seasoned with salt…” ([Col. 4:5, 6 ESV](https://www.biblegateway.com/passage/?search=Colossians+4%3A5-6&version=ESV)). Healthy church marketing begins with understanding the people God has called your church to serve. These four principles can help your message connect more effectively with your community. 1. Know exactly who you want to reach Every effective message begins with a clear audience. People respond when they recognize themselves in your communication. Young families, retirees, college students, and people rebuilding after difficult seasons all carry different concerns and different hopes. The more clearly you define your audience, the more naturally your message connects. Strong [church branding](https://beknownforsomething.com/church-branding) gives your church that clarity. It helps every ministry, every event, and every invitation communicate with one consistent voice. 2. Connect with everyday needs Every community carries burdens that deserve compassion and understanding. Some people wrestle with loneliness. Others carry anxiety, financial pressure, grief, or relationship struggles. Those realities shape how they listen long before they visit your church. When your communication acknowledges those needs with wisdom and care, people begin to trust that your church understands them. Jesus regularly began conversations with people’s immediate circumstances before leading them toward deeper spiritual truth. His example continues to shape how churches engage their communities today. 3. Highlight the value your ministry provides People naturally respond when they understand how something benefits their lives. Each ministry in your church provides a meaningful next step. A parenting class encourages stronger families. A financial workshop offers practical wisdom. Small groups help people build lasting friendships. When those benefits are communicated clearly, people become much more willing to participate. Healthy [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) often begins when churches consistently explain how ministry serves people while leading them toward Christ. 4. Show what transformation looks like Hope grows when people see lives being changed. Stories of answered prayer, restored relationships, growing faith, and transformed lives help others imagine what God can do in their own lives. Your church’s [brand thread ](https://beknownforsomething.com/who-are-you-as-a-church-discover-your-core-values-and-thread/)plays an important role here. It reinforces what your church is known for and creates consistency across every conversation, every ministry, and every invitation. Over time, your community begins to associate your church with meaningful change, genuine care, and lasting hope. **Clarity opens the door for the Gospel** Clear communication creates opportunities for meaningful conversations. When people recognize that your church understands their needs, they become more willing to explore the hope found in Christ. Every invitation becomes more compelling because it connects with everyday life while pointing toward eternal truth. Church marketing becomes one more tool God uses to help people hear the life-changing message of the Gospel. **Build a church marketing plan that serves your community** If your church wants to communicate with greater clarity and become known for something your community genuinely needs, the [Be Known For Something® church branding framework](https://beknownforsomething.com/church-branding/) can help. Through community research, church branding, leadership clarity, communication coaching, and practical ministry tools, your church can build a message that people recognize, remember, and respond to. Greater clarity helps every ministry work together so more people take their next step toward Christ. **Categories:** Marketing **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Brand: 3 Essentials for Long-Term Growth](https://beknownforsomething.com/church-brand-3-essentials-for-long-term-growth/) **Published:** July 19, 2026 **Author:** BKFS **Content:** When it comes to building a strong [church brand](https://beknownforsomething.com/church-branding/), many churches start in the wrong place. They redesign a logo, launch a new website, and increase their social media activity. While those efforts can be valuable, they rarely solve the deeper issue. Before a church creates new marketing materials or updates its visual identity, it needs a foundation. That foundation begins with understanding who you are, why you exist, and how your church uniquely serves the people God has called you to reach. A strong church brand grows from that foundation. Without it, communication becomes fragmented, and people struggle to understand what makes your church distinct. With it, every ministry, message, and conversation works together to reinforce the same idea. Here are three steps that help create a strong and memorable church brand. 1. Vision: Know why you exist Every church needs a clear vision. Many churches can describe what they do, yet fewer can clearly explain why they exist. A compelling vision goes beyond attendance goals or ministry activities. It communicates the unique role your church plays in fulfilling the Great Commission within your community. Without a clear vision, it becomes difficult to make decisions, evaluate opportunities, or communicate consistently. Scripture reminds us, “Where there is no prophetic vision the people cast off restraint” ([Prov. 29:18 ESV](https://www.biblegateway.com/passage/?search=Proverbs+29%3A18&version=ESV)). People respond to direction and engage more readily when they understand where their church is going and why it matters. Take time to refine your vision until it is simple, compelling, and easy to repeat. 2. Positioning: Discover your thread Once vision is clear, the next step is identifying what makes your church uniquely valuable to the people around you. Every church offers ministries, programs, and opportunities. However, people are rarely looking for programs. They are searching for hope, belonging, growth, and purpose. This is where a strong [communication thread](https://beknownforsomething.com/church-needs-communication-thread/) becomes essential. A communication thread identifies the central benefit your church consistently provides and connects it to the needs of your community. Start by listing your ministries and the outcomes they create in people’s lives, then look for the common benefit that appears throughout your church. As that idea emerges, simplify it into a short, memorable phrase. That phrase becomes the foundation of your positioning. A memorable church brand is built when people can quickly understand what your church is known for. 3. Consistency: Reinforce your message everywhere Once your thread has been identified, consistency becomes critical. Every communication should reinforce the same central idea. This includes your website, social media, printed materials, signage, events, and ministry environments. Strong church branding helps create that consistency because it aligns your identity, language, visuals, and communication around a shared purpose. Over time, repetition creates recognition, and people begin to associate your church with a specific promise, benefit, or experience. A [healthy church website](https://beknownforsomething.com/church-website-audit/) also plays an important role in reinforcing that message. Visitors should immediately understand who you are, what you value, and how they can take a next step. When every touchpoint supports the same idea, your communication becomes stronger and easier to remember. **Why this matters** Many churches work hard to improve their communication while skipping the foundational work that makes communication effective. The strongest church brand is built when every part of the church works together to reinforce a shared purpose and message. Vision provides direction, positioning helps people understand what makes your church unique, and consistency strengthens recognition over time. When those elements work together, people gain a clearer understanding of who your church is and why it matters. That understanding builds trust, encourages engagement, and creates stronger connections throughout your community. **Build a foundation that people can recognize** Many churches struggle to gain traction because their ministries, messaging, and visuals are pulling in different directions. The [Be Known For Something church branding framework](https://beknownforsomething.com/church-branding/) helps churches discover the idea that connects their vision with the needs of their community. Through research, collaboration, and more than 25 years of experience, the framework aligns identity, messaging, visual systems, and communication into a unified approach. **Categories:** Brand Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Should You Have a Pastor Personal Brand?](https://beknownforsomething.com/should-a-pastor-have-a-personal-brand/) **Published:** April 22, 2015 **Author:** BKFS **Content:** When it comes to a Pastor personal brand, many pastors hear the phrase *personal brand* and immediately feel uncomfortable. It can sound self-promoting, self-centered, or even contrary to the mission of pointing people to Christ. But the reality is this: **You already have a Pastor personal brand.** The question isn’t whether you have one. The question is whether you’re intentionally shaping it or leaving it to chance. A personal brand is simply what people consistently think of when they think of you. It’s the ideas, strengths, messages, and solutions that come to mind when your name is mentioned. We’re all known for something. That’s the foundation of [what we do for churches and organizations](https://beknownforsomething.com/church-branding/ "Church Branding") at Be Known For Something. Some pastors are known for leadership. Others for discipleship, biblical teaching, community outreach, counseling, church growth, or helping people navigate difficult seasons of life. The people around you naturally connect your name with something you do particularly well. That’s not pride. That’s [clarity.](https://beknownforsomething.com/church-clarity-path/ "Church Clarity Path") In fact, Scripture recognizes that people become known for specific qualities and callings. [Proverbs 22:1](https://www.biblegateway.com/passage/?search=Prov%2022%3A1&version=ESV "Proverbs 22:1") says, *“A good name is more desirable than great riches; to be esteemed is better than silver or gold.”* Your reputation matters because it affects your influence. Throughout Scripture, influential leaders became known for specific callings and messages. People sought them out because they consistently delivered something valuable that pointed others toward God. Paul was known for taking the Gospel to the Gentiles. Barnabas was known as an encourager. Timothy was known for his faithful leadership. The same principle applies today. When people clearly understand what you’re known for, they’re more likely to listen, engage, and invite others into the conversation. Clarity creates influence. Influence creates opportunities to share the hope of Christ. **3 steps to building a healthy pastor personal brand** **1. Discover what you’re already known for** Start by paying attention to patterns. What themes regularly show up in your preaching, teaching, writing, and conversations? What do people consistently thank you for? What problems do they seek your help solving? Ask trusted leaders, staff members, and church members: *“When you think of me, what immediately comes to mind?*“ The answers often reveal strengths and themes you’ve overlooked. We have [listening groups](https://beknownforsomething.com/church-listening-groups/ "Church Listening Groups") to help with this. **2. Focus your Pastor personal brand message** Many pastors try to be known for everything and end up known for nothing. Clarity requires focus. Look for the common thread running through your ministry. What is the one idea, passion, or calling God has uniquely equipped you to communicate? At Be Known For Something, we call this your “[thread.](https://beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/)“ Your thread doesn’t replace the Gospel. It becomes the bridge that helps people discover how the Gospel applies to their lives through your unique perspective and calling. The Apostle Paul modeled this kind of focus when he wrote, *“For I resolved to know nothing while I was with you except Jesus Christ and him crucified”* (1 [Corinthians 2:2](https://www.biblegateway.com/passage/?search=1%20Cor%202%3A2&version=ESV)). Paul had many gifts and experiences, but he remained clear about his central message. **3. Communicate consistently** Once you’ve identified your thread, reinforce it consistently. Your sermons, social media, website, articles, podcast appearances, leadership conversations, and ministry resources should all support the same core message. Consistency builds trust. The more aligned your communication becomes, the easier it is for people to understand who you are, what you stand for, and how you can help them take their next step toward Christ. **One final caution** A personal brand takes years to build and moments to damage. *Character always matters more than communication.* The strongest Pastor personal brands are built on integrity, accountability, humility, and faithfulness. When those foundations are solid, your influence becomes a tool God can use for His purposes. So should a pastor have a personal brand? Whether you realize it or not, you already do. The better question is this: **What do you want to be known for, and does it point people to Jesus?** **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** branding, followers, influence, personal brand, personal branding, solutions --- ### [Do Not Conform: The Call To Faithful Leadership](https://beknownforsomething.com/do-not-conform-faithful-leadership/) **Published:** July 12, 2026 **Author:** BKFS **Content:** One verse that consistently challenges me is [Romans 12:2](https://www.biblegateway.com/passage/?search=Romans%2012%3A2&version=ESV): “Do not be conformed to this world, but be transformed by the renewing of your mind…” The call of Jesus has always been counter-cultural. From the moment we choose to follow Him, we step into a new kingdom with a new identity. That decision may be personal, but it is never private, and it is rarely easy. In Romans 12:2, Paul reminds us that this identity will be tested daily through the quiet, persistent pressure to blend in and adopt the patterns of the world around us. ****Conformity is rarely sudden**** When Paul says, *“Do not conform,”* he is not describing a once-off decision or a dramatic moment of resistance. The language implies **an ongoing, intentional refusal** to allow ourselves to be shaped by the patterns of this age. This challenge applies to every follower of Jesus, regardless of our title, status, maturity, or experience. Conformity seldom happens overnight. More often, it happens subtly: - Through repeated exposure - Through unchallenged habits - Through values absorbed without discernment Left unchecked, the thinking of the world around us can begin to shape how we think, feel, and act. This reality is intensified in the digital age. Keyboard activists on social media platforms expose us daily to a flood of counter-biblical worldviews. These persuasive narratives constantly compete for our attention and our allegiance. **Understanding “this present age.”** The Complete Jewish Bible translates Romans 12:2 this way: *“Do not let yourselves be conformed to the standards of the ‘olam hazeh.'”* **Olam HaZeh** (עולם הזה) is a Hebrew phrase meaning *“this world”* or *“this present age.”* It refers to our current earthly reality, marked by tension, imperfection, and moral struggle. It stands in contrast to **Olam HaBa**—*the world to come*—where God’s reign is fully revealed. Olam HaZeh operates with its own logic and systems, many of which stand in direct opposition to Scripture. The danger arises when followers of Jesus begin to look no different from everyone else, not because faith has been rejected outright, but because faith no longer meaningfully shapes their lives. ****The pressures that shape us**** Paul warns us because the patterns of this age are persuasive. Today, three forces press particularly hard against faithful discipleship: 1. ****Individualism**** Individualism teaches us to prioritise self above others. Faith becomes deeply personal but no longer communal. We begin asking, *“How does this benefit me?”* rather than, *“How does this serve God and others?”* 2. ****Consumerism**** Consumerism trains us to measure life by accumulation and achievement—more comfort, more experiences, more success. Discipleship becomes optional, something we engage in only when it fits our lifestyle. 3. ****Relativism**** Relativism insists that there is no absolute truth. God’s Word becomes one opinion among many, reshaped to suit personal preference rather than received as authoritative, formative, and life-giving. These ideas can subtly shape our decisions, reactions, and priorities. When we fail to discern them, we don’t resist them. Rather, we inherit them. The danger of unthinking faith. Eugene Peterson paraphrases Romans 12:2 this way: *“Don’t become so well-adjusted to your culture that you fit into it without even thinking.”* That phrase—*“without even thinking”*—is the warning. Perhaps the greatest threat to faithful discipleship today is not open hostility toward Christianity, but *unconscious conformity* to this present age. It is possible to remain active in church life while slowly absorbing values that contradict the way of Jesus. *Not conforming* does not mean withdrawing from the world. It means living fully in it with a clear and visible allegiance to Christ. It means allowing Scripture—not society—to define: - Truth - Success - Identity - Purpose It means choosing, daily, to live as ambassadors of another kingdom. **A question worth sitting with**. This leaves us with an uncomfortable but necessary question: ****Where have I adjusted so well to the culture around me that I fit in—without anyone noticing that I’m a follower of Jesus?**** This is why I believe [biblical leaders](https://beknownforsomething.com/3-church-leadership-skills-that-transform-your-ministry/) must never forget that they are, primarily, followers. Those who shape others must be vigilant about what is shaping *them*. The question is not whether we influence culture, but whether culture has quietly begun to disciple us. If our minds are not being continually renewed by Scripture, we may unintentionally model accommodation rather than transformation. **Categories:** Leadership, Pastors **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [25 Things Your Community Cares About in 2026](https://beknownforsomething.com/25-things-your-community-cares-about-in-2026/) **Published:** June 28, 2026 **Author:** BKFS **Content:** Back in 2001, we launched [Be Known for Something](https://beknownforsomething.com/about/) from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal: help churches communicate clearly so their communities listen. 25 years later, the tools have changed, but the need for clarity hasn’t. That’s why our anniversary year (2026) is a perfect moment to look back, laugh a little, and learn from what we’ve seen. Your neighbors carry felt needs every week. When we understand them, ministry communication instantly becomes more relevant. 1. **Mental Health** 2. **Parenting Support** 3. **Debt** 4. **Safety** 5. **Belonging** 6. **Work stress** 7. **Anxiety** 8. **Loneliness** 9. **Health and fitness** 10. **Marriage struggles** 11. **Kid activities** 12. **Screen time** 13. **Finding purpose** 14. **Healthy friendships** 15. **Time management** 16. **Budgeting** 17. **Stability** 18. **Trustworthy leadership** 19. **Calm** 20. **Community involvement** 21. **Career pressure** 22. **Faith questions** 23. **Hope** 24. **Relief from busyness** 25. **Judgement-free spaces** When you speak to these needs consistently, people listen. Be known for them. **Want to see all of our 25 Things series? Search for “25 Things” on our [Articles page](https://beknownforsomething.com/?s=25+things&post_type=post "Church Communication Articles").** As we celebrate 25 years of helping churches be known for something meaningful, these lists remind us how much ministry communication keeps shifting. But clarity, strategy, and a strong Brand Thread keep cutting through the noise. If your church wants to communicate better in the next season, explore our Church Branding Package and browse our portfolio to see how we’ve guided hundreds of ministries toward a clearer voice and stronger impact. We’re excited for the next 25 years! [Let us know](https://beknownforsomething.com/contact/) how we can help you Be Known For Something that matters. **Categories:** 25 things, Marketing **Tags:** 25 things, audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Growth: 5 Reasons People Choose a Church](https://beknownforsomething.com/church-growth-5-reasons-people-choose-a-church/) **Published:** July 5, 2026 **Author:** BKFS **Content:** Church growth often begins long before someone walks through your doors. Across your community, people quietly search for hope, belonging, clarity, and direction. However, not everyone looks for a church for the same reason. Because of this, pastors and ministry leaders must understand what people truly need before they can communicate clearly. When churches align their message with real struggles and real goals, connection becomes easier. Scripture reminds us of the importance of seeing people clearly: “Let each of you look not only to his own interests, but also to the interests of others” ([Phil. 2:4 ESV](https://www.biblegateway.com/passage/?search=Philippians+2%3A4&version=ESV)). Healthy church growth happens when churches notice what people carry emotionally, spiritually, and practically. Here are five common reasons people search for a church today and how your ministry can connect with them effectively. 1. **People experiencing life transitions** Major transitions often create openness. Moving to a new city, starting a new job, or rebuilding after change causes many people to reevaluate their lives and relationships. At the same time, these transitions feel overwhelming. People want stability quickly. Therefore, your church must become easy to discover and easy to understand. Strong [church branding](https://beknownforsomething.com/church-branding/) helps visitors immediately recognize who your church serves and why it matters. In addition, your website should answer basic questions clearly. A helpful “New Here” page with photos, service times, next steps, and clear expectations lowers anxiety before someone visits. 2. **People walking through pain** Many people begin searching for church during seasons of grief, stress, fear, or uncertainty. Divorce, death, displacement, disaster, and personal growth moments often create spiritual openness. Because of this, your [church communication](https://beknownforsomething.com/church-communication-starts-before-you-speak/) should acknowledge emotional realities honestly. People need hope that feels compassionate and practical. Phrases like “You do not have to walk through this alone” or “Find hope during difficult seasons” help people feel understood. In addition, support groups, mentoring, recovery ministries, and counseling resources should remain visible online and in person. 3. **Parents wanting values for their children** Many families return to church when they begin thinking about their children’s future. Even parents who rarely attended church previously often want their kids to experience faith, community, and stability. Therefore, your children’s ministry matters more than many churches realize. Parents immediately notice safety, cleanliness, organization, and volunteer engagement. Show real moments of children learning and connecting. Highlight family ministry clearly on your [church website](https://beknownforsomething.com/church-website-audit/) so parents can picture their family there before they ever visit. Legacy matters deeply to parents. They want their children to grow up with truth, relationships, and spiritual direction. 4. **People exploring faith** Some people search quietly. They may not face a crisis or a major change. Nevertheless, they feel spiritually curious and want answers. Often, these individuals begin online. They search for questions about faith, purpose, anxiety, relationships, and meaning. Because of this, churches should create simple digital content that addresses real spiritual questions clearly. Short videos, encouraging biblical truth, and welcoming invitations help remove fear. Statements like “Exploring faith? You are welcome here” create openness without pressure. Effective church branding also helps spiritually curious people understand your church’s personality quickly. Clarity creates comfort for people unfamiliar with church culture. 5. **People tired of feeling unseen** Many people simply want connection. They want community before commitment. In fact, many visitors decide whether they will return before the service even begins. Because of this, hospitality must extend beyond greeters at the front door. Churches need intentional systems that help people feel noticed, valued, and included. Small groups, shared interests, life stage gatherings, and personal follow-up all help people move from attendance to belonging. In addition, churches should make the next steps obvious and simple. Strong church growth happens when people feel seen, heard, and welcomed consistently. **Your community is already searching** People across your community already search for hope, belonging, answers, and direction. The question is whether your church communicates clearly enough for them to recognize that help is available. When churches understand the real reasons people begin searching, outreach becomes more personal and more effective. Clarity helps people move forward with confidence. If your church wants to better understand your community, strengthen first impressions, and communicate more clearly to the people around you, our [church branding framework](https://beknownforsomething.com/church-branding/) can help. Through demographic research, secret shopper experiences, leadership clarity, and communication coaching, churches discover how to become known for something their community genuinely needs. **Categories:** Audience, Brand Strategy, New Members **Tags:** audience, community, new members, Pastors, visitors --- ### [Church Rebranding: 5 Essentials Every Pastor Needs](https://beknownforsomething.com/church-rebranding-5-essentials-every-pastor-needs/) **Published:** May 19, 2026 **Author:** BKFS **Content:** Church rebranding has become increasingly important in a world filled with noise and competing messages. People make quick decisions about what they trust and where they belong. Because of this, churches must communicate with clarity if they want their message to connect. Many pastors feel pressure to refresh their church image, yet the process often feels overwhelming. Fortunately, church rebranding does not require complexity to succeed. Instead, it requires thoughtful steps that build clarity over time. A simple formula guides the process forward. Clear identity leads to focused messaging. Focused messaging leads to stronger connection. Strong connection leads to lasting growth. 1. ****Define your current identity**** Every effective church rebranding effort begins with understanding who the church already is. Identity forms the foundation for every future decision. Without that foundation, changes feel random and disconnected. Healthy churches take time to clarify their mission, values, and personality. Leadership alignment plays a critical role during this stage. When leaders share the same understanding, communication becomes unified rather than scattered. Strong church branding always begins with identity. Once clarity exists internally, communication becomes more confident externally. People respond to churches that communicate with purpose rather than confusion. Scripture reinforces the importance of clarity and order. “For God is not a God of confusion but of peace” ([1 Cor. 14:33 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+14%3A33&version=ESV)). Clarity reflects the character of God. When churches communicate clearly, they reflect His nature more faithfully. 2. ****Understand the people you are called to reach**** Church rebranding becomes meaningful when it focuses on real people rather than assumptions. Communities are constantly changing. Families face new pressures, shifting priorities, and increasing distractions. Churches that remain attentive to these realities communicate more effectively. Listening shapes relevance. Observation reveals needs. Over time, patterns begin to emerge that highlight where ministry can make the greatest difference. Jesus demonstrated this approach throughout His ministry. He consistently noticed people, understood their struggles, and responded with compassion. That same posture strengthens church rebranding today. As leaders develop awareness of their community, messaging begins to feel personal instead of generic. People recognize when communication reflects genuine understanding. That recognition builds trust and opens doors for deeper engagement. This clarity also supports long-term [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/). Growth rarely happens through noise. Instead, it happens when people feel seen, heard, and understood. 3. ******Establish a clear thread that guides every message****** Once identity and audience become clear, communication gains direction. This direction forms what many call a brand thread. It represents the consistent message a church wants its community to remember. [Strong threads](https://beknownforsomething.com/church-needs-communication-thread/) feel simple yet meaningful. They communicate the benefits clearly and repeatedly. Over time, repetition builds recognition, and recognition builds trust. Every message becomes an opportunity to reinforce this thread. Whether communication happens through sermons, social media, or printed materials, alignment strengthens impact. Without a clear thread, messages scatter in different directions. With a clear thread, communication moves forward with unity and purpose. This step often becomes the turning point in church rebranding. Once clarity exists here, momentum becomes easier to maintain. 4. ****Develop visuals that support the message**** Visual identity shapes perception quickly. People form opinions in seconds, often before hearing a single word. Because of this, visuals must reinforce rather than confuse the message. Design communicates silently but powerfully. Colors, fonts, and logos work together to create recognition. When visuals align with the church’s personality, communication feels trustworthy and intentional. Professional design plays an important role in this stage. While creativity matters, clarity matters more. A strong visual identity should remain recognizable across platforms, environments, and materials. Consistency within visual elements strengthens memory. When people see the same style repeatedly, confidence grows naturally. Visual clarity does not replace the message. Instead, it supports the message and helps it travel farther. 5. ****Apply consistency across every touchpoint**** Consistency determines whether church rebranding succeeds or fades away. One clear launch moment cannot sustain long term impact. Repetition over time creates familiarity, and familiarity builds trust. Every platform becomes an opportunity to reinforce clarity. Websites, printed materials, social media channels, and physical signage all contribute to the same message. Steady consistency builds recognition. Recognition strengthens connection. Connection creates momentum. When churches remain faithful to consistent communication, people begin to associate their message with reliability and care. **Build clarity with a proven church branding framework** Many churches begin church rebranding with good intentions but struggle to maintain focus as the process unfolds. Without a clear path, decisions become scattered and momentum slows. That is why a proven framework makes such a difference. The [Be Known For Something® church branding framework](https://beknownforsomething.com/church-branding/) helps churches clarify their identity, define their message, and communicate with consistency across every ministry. When your church branding is built on a clear framework, your message becomes easier to understand, easier to repeat, and easier for your community to remember. **Categories:** Rebranding **Tags:** audience, benefits, brand, church communication, clarity, communication, SEO, strategy --- ### [Church Website Images: 4 Essentials Every Church Needs](https://beknownforsomething.com/church-website-images-guide/) **Published:** June 21, 2026 **Author:** BKFS **Content:** Church website images shape first impressions long before someone walks through your doors. Most churches understand they need an online presence. Whether someone finds your church through social media, Google, or a recommendation from a friend, they will usually visit your website before they visit your building. That first digital impression matters more than many churches realize. People are not only looking for service times or directions, but they are also trying to understand who your church is, what it feels like, and whether they will feel comfortable there. Because of this, the images you choose matter. Search engines recognize this, too. Google tends to favor pages that include meaningful visual content because visitors engage with it more often and stay longer. However, adding random photos is not enough. The strongest church website images support the message of the page and help people connect emotionally with the experience your church offers. 1. **Leadership and team images** Most people visit a staff or leadership page for a simple reason: they want to know who they are connecting with. Guests often look through these pages before visiting because they are trying to get a sense of the church culture, they are asking quiet questions in their mind: Do these people seem approachable? Would I feel comfortable there? Current photos matter. Authentic photos matter even more. Use recent images that reflect how your leaders normally present themselves on a Sunday morning. Include ministry leaders people may need to contact, and make those contact options easy to find. Strong [church branding ](https://beknownforsomething.com/church-branding/)begins with consistency between who people meet online and who they encounter in person. That consistency builds trust before someone ever walks through the doors. 2. **Worship room images** Your congregation already understands what your worship environment feels like, a guest does not. People naturally want to know what to expect before arriving. They look for visual cues about seating, atmosphere, dress, lighting, and the overall environment. Show the room honestly. Some churches rely heavily on Easter or Christmas photos because attendance is higher. However, guests notice when reality feels different from what was presented online. A short walkthrough video can help even more. Start in the parking lot and guide people through the normal Sunday experience, show entrances, kids’ areas, and what the room feels like during worship. This type of content helps remove uncertainty and makes people feel more prepared before they arrive. A strong [communication thread](https://beknownforsomething.com/church-needs-communication-thread/) across your visuals, signage, and online experience helps guests feel more oriented before they ever attend a service. That’s why the best church website images help people recognize what to expect before they arrive. 3. **People images** People want to know who attends your church. Every church naturally attracts certain types of people within its community; your website should reflect the people you are genuinely reaching while also helping your surrounding community recognize itself in your church. Use real photos whenever possible. Stock images create emotional distance because they rarely reflect the actual experience of your congregation. Overusing the same families or trying too hard to appear diverse can also feel forced. Instead, show authentic moments of connection, conversation, serving, worship, and community life. The strongest church website images help visitors picture themselves becoming part of your church community. 4. **Page related images** Every image on your website should support the purpose of the page it appears on. Google pays attention to this. Search engines recognize when images are connected to the actual topic of the page instead of simply filling space. This includes file names, image descriptions, and metadata behind the scenes. For example, a page about kids ministry should contain images connected to kids ministry. A page about small groups should visually reinforce community and relationships. Relevant visuals strengthen both user experience and search visibility. At the same time, they make your church website feel more intentional and easier to navigate because every page reinforces the purpose of the content around it **Why this matters** Your website is often the first interaction someone has with your church. Before they hear a sermon or meet a volunteer, they are already forming impressions based on what they see online. Because of this, your visuals should help people feel informed, comfortable, and welcomed before they ever arrive. Scripture reminds us, “Whatever you do, work heartily, as for the Lord and not for men” ([Col. 3:23 ESV](https://www.biblegateway.com/passage/?search=Colossians+3%3A23&version=ESV&utm_source=chatgpt.com)). A thoughtful online presence reflects care for the people you are trying to reach. The goal is authenticity people can trust. **Strengthen the experience people see online** If your church website feels outdated, disconnected, or difficult to navigate, people notice it quickly. Before someone visits your church in person, they are already forming impressions based on what they experience online. That is why every image, page, and message matters. A thoughtful church website helps guests feel informed, comfortable, and confident about taking a next step. It also helps your church communicate more consistently across every digital touchpoint. If you want to better understand how guests experience your website and where confusion may exist, a [church website audit](https://beknownforsomething.com/church-website-audit/) can help uncover the gaps that are easy to miss internally. **Categories:** Brand Strategy, Website Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Communication Metrics: 5 Key Shifts](https://beknownforsomething.com/church-communication-metrics-5-key-shifts/) **Published:** May 12, 2026 **Author:** BKFS **Content:** Pastor, let me say this gently. Some of the numbers you’re celebrating may not mean what you think they mean. We often look for the [church communication](https://beknownforsomething.com/5-church-communication-strategy-ideas/) metrics that are easiest to find instead of the ones that actually reveal spiritual movement. Vanity metrics make us feel successful, but they don’t always tell the whole ministry truth. Here are 5 metrics to stop obsessing over and what to watch instead: 1. ******Social media likes vs looking for meaningful engagement****** A post with 120 likes feels encouraging. But did anyone comment? Share? Click the next step? Instead, track shares, saves, and comments. Those indicate if they “really” connected. A shared post spreads your message. A saved post signals value. 2. ******Follower count vs tracking participation****** Having 3,000 followers looks impressive in a report. But how many are serving, giving, or attending consistently? That’s more important! So, measure volunteer growth, small group signups, and repeat attendance. Participation proves alignment. 3. ********Email open rates vs measuring click-throughs******** A 40% email open rate sounds great. But if only 3 people clicked “Register,” your message didn’t “convert”. Instead, track clicks to key next steps (call-to-actions). Better yet, track completed registrations (or actions). 4. ******Website traffic vs watching behavior****** You had 2,000 visitors this month to your website. Wonderful. But did they visit your “Plan Your Visit” page? Did they check service times? Or another [cornerstone page](https://www.seobility.net/en/wiki/Cornerstone_Content)? It’s better to look at page flow and next-step clicks. Traffic without movement is just browsing. 5. ******One “Big Sunday” vs monitoring return rate****** Attendance spikes are exciting (can you say, “Easter”). But did any guests come back the next week? Repeat attendance is healthier than one-day momentum. You know that. Now watch the metrics to check it. ****Here’s the important shift**** Vanity metrics measure visibility. Healthy metrics measure action. As ministry leaders, we’re called to equip the saints. That means we measure engagement, not applause. Movement, not moments. If your church wants to [be known for something](https://beknownforsomething.com/church-branding/), measure what reinforces your mission. Track the behaviors that show growth. And build your communication rhythm around outcomes that actually matter. Because [ministry clarity](https://beknownforsomething.com/church-perception-3-cautions-for-clarity-and-growth/) is not proven by attention. **It’s proven by the response!** **Categories:** Communication Strategy, Pastors **Tags:** audience, brand, church communication, clarity, communication, Pastors, social media, strategy --- ### [Mother’s Day Is Over. But Is Your Church Ready For What Happens Next?](https://beknownforsomething.com/church-fathers-day-planning-after-mothers-day/) **Published:** May 10, 2026 **Author:** BKFS **Content:** Most churches were ready for Mother’s Day. Ministry teams planned the service, prepped the message, created social posts, and maybe you even read an article with [fresh ideas to make Mom’s Day](https://beknownforsomething.com/mothers-day-ideas-for-your-church-2/ "Mother’s Day Ideas for your Church") meaningful. That’s good. It mattered. But here’s the question most churches aren’t asking yet: What happens next? If you want to be known for something in your congregation or community, don’t let your intentionality stop at Mother’s Day. Because Father’s Day is coming quickly on its heels. Too often, it becomes an afterthought. That’s a missed opportunity to reach, encourage, and connect with men who are often harder to engage in church life. Here’s how to start preparing now so Father’s Day actually matters. 1. ******Broaden the definition of “Dad.”****** Not every man is a biological father, but many are leading, guiding, and investing in others every day. When your communication only celebrates one type of dad, you unintentionally exclude a large group of men who need encouragement, too. Say their name and speak their role. Use language like “men who lead, mentor, and show up for others.” That simple shift makes your message more inclusive. And more powerful. 2. ******Speak to what men are really carrying.****** It’s easy to default to light, humorous moments. But most men are carrying weight: Providing for their families, leading spiritually, and wondering if they’re doing enough. If your message only scratches the surface, you’ll miss the opportunity to connect. [Clarity ](https://beknownforsomething.com/church-messaging-clarity-3-reasons-your-message-is-ignored/)isn’t just about what you say. It’s about what people feel when you say it. So, when you speak to real pressure and real purpose, your message resonates deeper. 3. ********Make it easy to invite a dad.******** Father’s Day is a natural invitation moment, but only if your church communicates it clearly. Mother’s Day is a great opportunity to speak to what’s coming next. Give your congregation simple language they can use: “Hey, would you come with me this Sunday? It’s going to be encouraging for you. I’d love it if you sat with me.” Create one clear headline. One clear idea. One reason to show up. Remember, people don’t share confusion. They share clarity. So, help them. 4. ******Honor without putting men on the spot.****** One of the fastest ways to lose a man in the room is to make him uncomfortable. Those cringe moments we remember from other years. Avoid over-the-top moments that single dads out publicly. Instead, think meaningful and personal: Perhaps a short story of life change, a testimony of quiet faithfulness, or a message that affirms without spotlighting. Honor (what a man likes) creates belonging when it’s done with empathy. ******A final thought****** Mother’s Day deserved your attention. But Father’s Day deserves your attention this year. If your church becomes known for seeing men, encouraging them, and giving them purpose, you won’t just improve one Sunday. You’ll strengthen families and deepen [discipleship](https://groundworkonline.com/blog/what-is-discipleship) across your church. So, while Mother’s Day is over… make sure you’re ready for Father’s Day too. Then think about the next event that dads would be interested in, and communicate it when you have their attention in June (the never-ending cycle of a church communication person). **Categories:** Leadership, Ministry Event **Tags:** audience, brand, church communication, clarity, communication, Pastors, social media, strategy --- ### [Church Greeter Training: 5 Ways to Improve First Impressions](https://beknownforsomething.com/church-greeter-training-5-ways-to-improve-first-impressions/) **Published:** May 31, 2026 **Author:** BKFS **Content:** Church greeter training is one of the most overlooked parts of church growth, yet it often shapes the entire visitor experience before a sermon is ever heard. Every week, people walk into your building with hope, curiosity, and uncertainty. What happens in those first moments matters more than most churches realize. Most regular attenders, and even leaders, naturally fall into routines. They sit in familiar places, follow familiar paths, and interact with familiar people. I’ve seen this myself during church mystery visits. We all do it. But a visitor is stepping into a system they do not understand. That is where church greeter training becomes essential, because it helps bridge the gap between routine and unfamiliarity. At the same time, greeters should never feel like scripted gatekeepers. When welcome teams feel overly formal or positioned like a checkpoint at the door, it can actually create distance instead of connection. A stronger approach is to build a culture where welcome happens naturally throughout the space. As a result, your entire church begins to feel more open, more human, and more aware of the people walking in for the first time. 1. ****Move from roles to relationships**** Church greeter training starts by shifting mindset. Greeters are not performing a task. They are building relationships in real time. Instead of lining people up at one entrance, encourage them to spread throughout key areas of the building. This creates natural conversation points and removes the feeling of being “processed” at the door. When this happens, even regular attenders begin to mirror the behavior. Culture always multiplies what it sees first. This kind of shift rarely happens in isolation. It connects to something deeper across the life of a church — the overall [communication thread](https://beknownforsomething.com/church-needs-communication-thread/) that runs through every message, moment, and interaction. When that thread is clear and consistent, everything from first impressions to follow-up feels more unified and intentional 2. ****Learn to notice the unsure guest**** A strong church greeter training process teaches awareness, not just friendliness. Every church has visitors who walk in confidently, but many do not. Some people hesitate at doors. Others look around for cues. Some hold back near walls or stand slightly apart. These are signals, not problems. Greeters should learn to gently identify those moments and step in with simple guidance. Not overwhelming, just helpful. This kind of awareness is not isolated from the bigger picture. It actually connects directly to overall [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/), because healthy growth is never just about attendance systems or outreach efforts. It’s about how clearly a church understands and responds to the people already stepping through its doors 3. ******Keep greetings human, not scripted****** One of the risks in church greeter training is over-structuring the conversation. Scripts can help build confidence, but they should never replace presence. People can sense when interaction feels rehearsed. Instead, train greeters to be themselves while staying attentive and kind. Over time, the goal is not perfect wording. The goal is consistent warmth. This becomes even more important when the visitor’s expectations are already shaped before they arrive. If what people experience online feels disconnected from what happens in person, confusion starts early. That gap often goes unnoticed, but it can strongly affect how welcome someone feels on their first visit. 4. ****Stay ready for real spiritual moments**** Church greeter training also includes spiritual awareness. Not every conversation will stay surface level. Sometimes visitors ask deeper questions at unexpected moments. Greeters do not need all the answers. However, they should know how to respond with calm confidence and how to connect people to the right person. That simple handoff can be the difference between someone feeling lost and someone feeling cared for. Jesus said, “Do not neglect to show hospitality to strangers, for thereby some have entertained angels unawares” ([Heb. 13:2 ESV](https://www.biblegateway.com/passage/?search=Hebrews+13%3A2&version=ESV)). Hospitality is not just kindness. It is spiritual awareness expressed through action. 5. ****Build a culture, not just a team**** The best church greeter training does not stay with a small group. It shapes the whole church. When welcome becomes visible and natural, others follow. People begin opening conversations, making space, and noticing those who feel new. In addition, simple tools like a clear church welcome video can reinforce expectations before people even arrive on Sunday. Over time, visitors stop feeling like outsiders and start feeling like they belong. **Why this matters** Greeters are often the first living expression of your church that someone experiences. Because of that, church greeter training is not just about friendliness. It is about clarity, awareness, and intentional welcome. When done well, greeters do more than say hello. They help people take their first step toward belonging. **Welcome shapes everything** If your church greeters are friendly but your visitors still feel unsure, it may be time to look deeper at the full experience you are creating. Small moments often reveal bigger communication gaps. That’s exactly where the [Church Branding Framework](https://beknownforsomething.com/church-branding/) helps. It gives you a simple, intentional way to align your message, your culture, and your first impressions so people experience consistency from the moment they encounter your church to the moment they walk through the doors. When that alignment is in place, visitors don’t just feel greeted. They feel grounded, guided, and ready to belong. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, SEO, strategy --- ### [Church Discipleship Plans: 6 Fixes that Drive Growth](https://beknownforsomething.com/church-discipleship-plans-fixes/) **Published:** June 14, 2026 **Author:** BKFS **Content:** Most church discipleship plans do not fail because of bad theology or weak effort. They stall because people do not clearly understand how to move forward. Pastors feel this tension every week. People attend. They seem engaged. However, real spiritual growth feels inconsistent and difficult to measure. Because of this, many churches assume progress is happening when it is actually slowing down. Research supports that tension. Many churches have a plan, but far fewer feel confident that it is working. That gap is where frustration grows. So what is missing? In most cases, there is no more activity. It is clarity, communication, and consistency. **What discipleship really means** Before improving church discipleship plans, it is important to define the goal. Jesus made it clear. Discipleship is helping people follow Him, obey Him, and grow into His likeness. “Go therefore and make disciples of all nations… teaching them to observe all that I have commanded you” ([Matt. 28:19–20 ESV](https://www.biblegateway.com/passage/?search=Matthew+28%3A19-20&version=ESV)). Discipleship is not just participation. It’s transformation over time. That means your plan must move people somewhere. It must help them take a next step. And it must do this in a way that is simple enough to follow consistently. **Why church discipleship plans stall** Most church discipleship plans stall for one primary reason. They are not clearly understood by the people they are meant to guide. Leaders often assume clarity. But for the average person, the pathway feels hidden or complicated. At the same time, churches can unintentionally create multiple competing messages across ministries. When that happens, people struggle to see how everything connects. This is where alignment matters. A clear [church communication thread](https://beknownforsomething.com/church-needs-communication-thread/) running through every message and environment helps people understand how each step fits together in real life. Without that thread, people drift or create their own version of growth. 1. **Define a simple, visible path** You cannot communicate what is not clearly defined. Start by identifying what a mature disciple looks like in your church. Then reduce that vision into a simple path with three to five clear steps. If the path feels complicated, people will not follow it. Make it easy to understand at a glance. People should be able to recognize where they are and what comes next without needing explanation. A simple, well-defined path removes confusion and helps people move forward with confidence instead of hesitation. 2. **Name the steps in simple language** Language determines memory. If your church discipleship plans use internal or leadership language, people will not repeat it. And if they do not repeat it, they will not use it. Simple language wins. Clear phrases stick. Repeatable words spread. This is where alignment across your church becomes important. A unified [church growth strategy](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) helps ensure that what you say, teach, and reinforce all points in the same direction. When everything works together, the message becomes easier to remember and easier to act on. 3. **Communicate it everywhere** Understanding does not come from a single moment. It develops through repetition. Many churches introduce their discipleship plan once and assume it will stick. It rarely does. Instead, your church discipleship plans should be visible in sermons, conversations, your church website, and follow-up communication. Repetition builds recognition. Recognition builds movement. 4. **Help people see their next step** People often stall because they are unsure what to do next. Attendance alone does not create growth. Real movement happens when people can see a next step and feel confident taking it. Because of this, your role as a leader is to connect engagement with direction in a way that feels simple and achievable. Sometimes the challenge is not what the church is offering, but how it is being experienced from the outside. Leaders can miss the friction points that make next steps unclear or easy to overlook. What feels obvious internally is often less obvious externally. 5. Use simple tools that reduce friction You do not need more programs. You need better communication tools. A one-page guide, a simple visual, or a well-structured page on your church website can make a significant difference. If someone asked how to grow spiritually in your church, could you explain it in under a minute? If not, the pathway is still too complex. Simplicity helps people move forward without hesitation. 6. **Measure what actually matters** What you measure shapes what you prioritize. Many churches track attendance well, but attendance alone does not reflect discipleship. Instead, track movement. Look at group participation, serving involvement, and personal faith steps. At the same time, churches often discover that growth patterns become more visible when they evaluate how their communication is experienced across all touchpoints. A [church website](https://beknownforsomething.com/church-website-strategy-for-pastors/) often exposes gaps between what leaders intend and what people actually understand. What gets attention improves. **Moving forward with direction** This does not require starting over. Begin by defining the path. Then simplify the language. After that, communicate it consistently and often. Bring key leaders into the process. Ask what feels obvious and what feels confusing. That feedback will refine the system quickly. participation. Then create a simple visual that shows the journey and reinforce it regularly. The goal is not perfection. The goal is a path people can actually follow. **Bringing your discipleship path into alignment** If your church discipleship plans feel active but inconsistent, it may be time to step back and evaluate how clearly people understand the path you are trying to lead them through. That is where our [church branding framework](https://beknownforsomething.com/church-branding/ "Church Branding") makes a difference. Built specifically for churches and refined through more than 25 years of experience, it helps align identity, communication, messaging, and visual systems so your discipleship pathway is supported at every ministry touchpoint. If your church needs stronger alignment between your discipleship goals and how people actually experience them, explore how the Be Known For Something® church branding framework can help guide your next steps. **Categories:** Communication Strategy, Leadership **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Change Decisions: 4 Leadership Lessons That Work](https://beknownforsomething.com/church-change-decisions-leadership-lessons/) **Published:** June 7, 2026 **Author:** BKFS **Content:** Church change decisions shape the future of every ministry. Wise leaders pause at the end of each season to reflect on what worked, what did not, and what needs attention. Then, they move forward with intention instead of reacting to pressure. Growth rarely happens by accident. Instead, it follows clarity, consistency, and thoughtful leadership. Therefore, the real question is not whether change should happen. The real question is when change helps and when it creates confusion. Here are four ways to make better church change decisions that strengthen clarity and support long term [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/). 1. ****Change what is not producing results**** First, honest evaluation must lead every change. If attendance stalls, engagement weakens, or ministries lose momentum, something likely needs attention. However, change should never begin with guessing. Instead, begin by understanding your people and your community. Listen carefully to their needs, frustrations, and goals. Review participation numbers. Notice patterns. These signals often reveal where improvement is needed. At the same time, remember that the message of the gospel never changes. Yet methods must adapt so people can hear and understand the truth clearly. Sometimes leaders grow too close to their own systems to see problems clearly. That is why an outside perspective can be helpful. A trusted voice or a structured [church secret shopper](https://beknownforsomething.com/church-secret-shopper/) process often reveals confusion that insiders overlook. When change solves real problems, clarity increases, and trust follows. 2. ****Keep what is already working**** Not every situation requires change. In fact, unnecessary change often creates confusion instead of improvement. Many pastors grow tired of repeating the same themes or messages. However, repetition builds recognition. Most attenders do not engage with the church as often as leaders do. They attend services a few times each month, not every day. Because of that, consistency matters more than creativity. If a ministry produces results, protect it. If people respond positively, reinforce it.ep in with simple guidance. Not overwhelming, just helpful. Scripture reminds leaders that clarity and order support healthy ministry. “Let all things be done decently and in order” ([1 Cor. 14:40 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+14%3A40&version=ESV)). Order strengthens understanding. Strong [church branding](https://beknownforsomething.com/church-branding/) depends on this kind of consistency. When people see and hear the same message repeatedly, trust begins to form. 3. ******Build clarity before making changes****** Next, leaders should define what their church wants to be known for. Without clarity, change becomes random and exhausting. Every church needs a simple message that people remember. This message becomes the thread that ties ministries together. It also answers a simple but powerful question. Why should someone choose your church? Once defined, that message must appear everywhere. It should be visible in sermons, printed materials, online content, and conversations. Over time, this repetition builds familiarity and strengthens identity. Clear messaging also supports long-term church growth because people understand the benefit of engaging with your ministry. When [clarity leads change](https://beknownforsomething.com/church-clarity-path/), results become measurable and sustainable. 4. ****Focus every decision on people**** Finally, strong church change decisions always center on people. Programs do not create growth. People do. Start by listening carefully to those already connected to your church. Understand their concerns, goals, and struggles. Then consider the community outside your walls. Their needs matter just as much. When leaders meet real needs, connection grows naturally. However, when leaders change systems without understanding people, frustration increases. Therefore, evaluate every decision through this lens. Will this change make it easier for people to connect? Will it remove confusion? Will it help people take the next step? When change serves people, ministry becomes more effective. **Know when to move and when to stay steady** Healthy churches do not change constantly. They change carefully. Strong leaders adjust what no longer works. At the same time, they protect what produces results. They recognize that consistency builds trust while confusion weakens momentum. Most importantly, wise leaders remember that clarity creates confidence. Confidence invites participation. Participation leads to lasting impact. When your church understands when to change and when to stay steady, your ministry becomes stronger and your message becomes clearer. **Strengthen Your Clarity Before Making Your Next Move** If your church feels stuck between changing too often and staying the same too long, it may be time to step back and clarify how your ministry communicates its purpose. That is where [our church branding framework](https://beknownforsomething.com/church-branding/)**[ ](https://beknownforsomething.com/church-branding/)**makes a difference. Built specifically for churches and refined through more than 25 years of experience, it helps align identity, messaging, visuals, and communication across every ministry touchpoint. If your church needs clearer direction and more confident church change decisions, explore how our church branding framework can guide your next steps. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, SEO, strategy --- ### [3 Church Audience Priorities That Build Growth](https://beknownforsomething.com/3-church-audience-priorities-that-build-growth/) **Published:** May 17, 2026 **Author:** BKFS **Content:** Church audience clarity is one of the most overlooked parts of effective ministry. Many pastors still ask an important question. Who is my audience? Although the question feels modern, it connects to an ancient conversation. When a legal expert asked Jesus, “Who is my neighbor?” he wanted to define responsibility. Instead of offering a short definition, Jesus told the story of the Good Samaritan. Through that story, He showed that a neighbor is the one who shows mercy. Likewise, when pastors ask about their church audience, they are asking who they are called to love and serve. The answer is simpler than many expect. Your church audience includes three important groups. 1. ****Your external church audience**** Most churches naturally think about their external church audience first. These are the people in your community who may connect with your church’s identity, culture, and mission. However, clarity is essential. Not every person in your city will attend your church. That reality is not failure. Instead, it reflects God’s design. Local churches are different on purpose. Each one carries a unique personality and set of strengths. Therefore, your goal is not to reach everyone equally. Rather, your goal is to reach the people you are best equipped to serve. Ask a few clear questions. What makes your church unique What needs exist in your community What problems can your church help solve Strong [church branding](https://beknownforsomething.com/church-branding/) helps bring those answers into focus. When your church becomes known for solving real problems, people begin to notice. At the same time, remember the Good Samaritan. Mercy extended beyond convenience. Some people you serve may never attend your church. Even so, your responsibility remains. Point them toward Jesus and help them find hope. 2. ****Your internal church audience**** Attention must also shift inward. Your internal church audience deserves consistent care and attention. Too often, churches focus heavily on outreach while overlooking the people already attending. Over time, that imbalance weakens engagement. Healthy outreach depends on strong internal connection. Consider these practical questions. Are members being heard Do sermons address real struggles Are ministries helping people grow When internal engagement improves, participation rises. Members grow more confident. As confidence increases, invitations become natural. Equip your internal audience with simple tools they can use right away. Provide printed invite cards Create guest friendly web pages Offer social media content people can share Keep event details clear and easy to find Strong systems also support long-term [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/). When members feel prepared, they become active ambassadors for your mission. 3. ******Yourself and your leadership team****** Leadership health deserves attention as well. Pastors and staff are also part of the church audience. Many leaders serve tirelessly while ignoring their own needs. Eventually, that pattern leads to fatigue and burnout. Scripture gives clear direction.. “Keep a close watch on yourself and on the teaching” ([1 Tim. 4:16 ESV](https://www.biblegateway.com/passage/?search=1+Timothy+4%3A16&version=ESV)). [Personal health](https://beknownforsomething.com/why-church-communicator-self-care-matters/) supports ministry health. Strong leaders build strong churches. Protect time with your family. Prioritize time with God. Invest in personal development whenever possible. Small habits create long term strength. Many churches overlook this group completely. Yet leadership culture shapes everything else. **Serve all three audiences with intention** Church audience clarity changes how ministry functions. Ignoring one group creates imbalance. Serving all three groups creates momentum. People outside the church need connection. People inside the church need engagement. Leaders guiding the church need renewal. Each group plays a role. Each group contributes to growth. Each group influences long term health. Church audience clarity helps churches become known for love and service. When people feel understood, they begin to listen. Once they listen, transformation becomes possible. **See your church through fresh eyes** Fresh perspective often reveals hidden challenges. Leaders sometimes stand too close to their systems to see what others experience. That is why outside feedback becomes valuable. A [Secret Shopper experience](https://beknownforsomething.com/church-secret-shopper/) provides honest insight into how your church audience actually feels when they interact with your ministry. Seeing your church through the eyes of your audience strengthens clarity, improves engagement, and supports long term growth. **Categories:** Communication Strategy **Tags:** audience, brand, church communication, clarity, communication, Pastors, social media, strategy --- ### [25 Church Communication Mistakes We’ve Seen (And How to Avoid Them)](https://beknownforsomething.com/25-church-communication-mistakes-and-how-to-avoid-them/) **Published:** April 15, 2026 **Author:** BKFS **Content:** Back in 2001, we launched [Be Known for Something](https://beknownforsomething.com/about/) from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal: help churches communicate clearly so their communities listen. 25 years later, the tools have changed, but the need for clarity hasn’t. That’s why our anniversary year (2026) is a perfect moment to look back, laugh a little, and learn from what we’ve seen. After working with hundreds of churches, we’ve seen patterns. These 25 church communication mistakes are fixable and create huge clarity wins when addressed. 1. **Overstuffed websites** 2. **Ministry silos** 3. **Every pastor using a different tone** 4. **Logos with too many fonts** 5. **Random social posts** 6. **Sermon graphics without a central thread** 7. **Long announcements** 8. **Underusing email** 9. **No audience research** 10. **All-caps yelling** 11. **Amateur event photography** 12. **Ignoring first-time guests** 13. **No clear next step** 14. **Website menu overload** 15. **Too much insider language** 16. **Sermon series with confusing titles** 17. **Forgetting the unchurched** 18. **Treating volunteers like staff** 19. **No follow-up plan** 20. **Outdated homepages** 21. **Inconsistent color usage** 22. **Too many print pieces** 23. **No metrics** 24. **Reacting instead of planning** 25. **No Brand Thread** Avoid these and your church becomes known for something meaningful rather than scattered content. **Want to see all of our 25 Things series? Search for “25 Things” on our [Articles page](https://beknownforsomething.com/church-communication-articles/ "Church Communication Articles").** As we celebrate 25 years of helping churches be known for something meaningful, these lists remind us how much ministry communication keeps shifting. But clarity, strategy, and a strong Brand Thread keep cutting through the noise. If your church wants to communicate better in the next season, explore our Church Branding Package and browse our portfolio to see how we’ve guided hundreds of ministries toward a clearer voice and stronger impact. We’re excited for the next 25 years! Let us know how we can help you Be Known For Something that matters. **Categories:** 25 things, Marketing **Tags:** 25 things, audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Social Media: 5 Ways to Post with Purpose](https://beknownforsomething.com/church-social-media-5-rules-pastors/) **Published:** April 26, 2026 **Author:** BKFS **Content:** Church social media is no longer optional. Your community is online every day, often for hours at a time. That means your presence matters more than ever. However, with that opportunity comes responsibility. Every post shapes perception. Every comment communicates something about your faith, your leadership, and your church. So before you hit “post,” here are five rules every pastor should consider. 1. ****Remember social media is public**** First, social media is a public space. If you would not say something in the center of your community, you should not post it online. Although the screen feels private, it is not. Your name, your voice, and your reputation are always attached. Because of that, avoid arguments that create more noise than clarity. Most people are not looking for debates. Instead, they are looking for hope, direction, and understanding. Clear [church branding](https://beknownforsomething.com/church-branding/) helps guide what you say and how you say it. When your message reflects what your church is known for, your voice becomes consistent and trustworthy. 2. ****Represent Christ in every post**** Second, remember who you represent. If people know you are a pastor or believer, they connect your words to Christ. That connection carries weight. It also carries responsibility. Scripture reminds us, “By this all people will know that you are my disciples, if you have love for one another.” ([Jn. 13:35 ESV](https://www.biblegateway.com/passage/?search=John+13%3A35&version=ESV)). Before posting, ask a simple question. Does this reflect love? If the answer is unclear, it is better to wait. Church social media should always reflect the character of Christ before anything else. 3. ******Represent the Church with clarity****** Third, you represent more than yourself. As a pastor, you represent your local church. At the same time, you also represent the global Church. For many people, you may be the only example of faith they see. Because of this, your words carry influence. They shape how people view the Church as a whole. Clear messaging, aligned with your [church thread](https://beknownforsomething.com/church-branding-retreat/), supports this responsibility. When your voice aligns with your mission, your communication becomes more effective and more trusted. 4. ****Share opinions with humility**** Fourth, hold your opinions with humility. Not every thought needs to be shared. Not every issue needs your voice. And not every disagreement needs a response. When you do share, do so with grace and clarity. Focus on what matters most. Avoid content that creates division without purpose. Church social media should point people toward truth, not push them away through unnecessary conflict. When your content reflects care and wisdom, people are more likely to listen and engage. 5. ****Use social media for mission**** Finally, remember the opportunity. Social media allows you to reach people you may never meet in person. It creates space for connection, encouragement, and spiritual conversations. Use church social media to serve people. Speak to real needs. Offer hope. Share stories. Invite people into something meaningful. When your content becomes a solution instead of noise, people begin to listen again. **Post with purpose, not pressure** Church social media is not about posting more. It is about posting with purpose. Every message should reflect clarity, consistency, and care. When that happens, your voice becomes trusted. Your message becomes heard. And your church becomes known for something meaningful. **Strengthen your digital first impression** If your social media is pointing people to your website, but your website feels unclear or disconnected, you may be losing people before they take the next step. If you want to see what your church communication actually feels like to a first-time visitor, our [Church Website Audit](https://beknownforsomething.com/church-website-audit/) provides clear, practical insight. When your message is clear across every platform, your church’s social media becomes a powerful tool for connection, trust, and growth. **Categories:** Pastors, Social Media **Tags:** audience, brand, church communication, clarity, communication, Pastors, social media, strategy --- ### [4 Church Branding Moves That Reach Your Community](https://beknownforsomething.com/church-branding-evangelize-community/) **Published:** April 19, 2026 **Author:** BKFS **Content:** [Church branding](https://beknownforsomething.com/church-branding/) is not about logos or colors. At its best, church branding helps your congregation engage the community in ways that open doors to the Gospel. Jesus commanded us to make disciples of all nations. Yet many churches struggle to connect with the people right outside their doors. Often, the issue is not passion. It is clarity. Effective church branding gives your people language, confidence, and focus so they can begin meaningful conversations that matter. Instead of simply inviting people to attend a service, they start by addressing real needs, concerns, and hopes in the community. From there, deeper spiritual conversations can grow naturally. Unfortunately, many communities have stopped listening to churches because they do not feel understood or needed. When the only message people hear is “come to church,” the answer is often no. However, when a church becomes known for something valuable, attention returns. Engagement begins. And then the Gospel can be heard. Jesus modeled this approach with the woman at the well. He began with her immediate need for water before revealing the living water that satisfies forever. Your church must also identify the “water” your community is searching for. Here are four ways church branding can help evangelize when your church is known for the right things. 1. **It focuses your church on loving the community first** Good church branding begins with understanding why God placed your church where it is. It shifts attention outward instead of inward. Scripture reminds us, “By this all people will know that you are my disciples, if you have love for one another” ([Jn. 13:35 ESV.](https://www.biblegateway.com/passage/?search=John+13%3A35&version=ESV)) When your church becomes known for tangible expressions of love, people notice. Meeting practical needs often opens the door for spiritual conversations later. Strong church branding helps your members see their mission clearly. They understand who you are trying to reach and how to serve them in meaningful ways. Even small adjustments can make your message easier to receive. 2. **It gives your members something meaningful to talk about** A community must notice your church before it will listen to it. Effective church branding equips members to talk about solutions instead of programs. When conversations center on real struggles such as family stress, loneliness, safety, or purpose, people pay attention. Pain points create engagement. Engagement creates opportunity. When your church becomes known for addressing specific needs, members naturally share stories of impact. These stories often lead to invitations and deeper conversations. 3. **It makes spiritual conversations easier to start** Many believers hesitate to talk about faith because they feel unprepared or afraid of rejection. However, discussing everyday challenges feels far more natural. An effective church brand connects to immediate concerns that people already care about. For example, conversations about parenting, marriage, finances, or mental health often feel like genuine care rather than religious pressure. From there, members can invite friends to a church that is known for helping in those areas. Once people experience ministry firsthand, they become more open to the deeper message of the Gospel. [Clear church branding](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) also supports healthy church growth because it removes confusion about what your church offers and why it matters. 4. **It creates a pathway that leads to Jesus** Being known for a solution gets attention. But it is only the beginning. A strong church brand includes what is often called a [brand thread](https://beknownforsomething.com/church-needs-communication-thread/). This is the core benefit or transformation your church consistently communicates. That thread should ultimately connect to Christ. As your community engages with the help you offer, you gain trust. With trust comes openness. And with openness comes the opportunity to introduce the hope of the Gospel. Your church becomes known for meeting real needs while pointing to the deeper healing only Jesus provides. That is true evangelism. **Becoming known for something that matters** Church branding does not replace the Gospel. It prepares the ground so the Gospel can be heard. When your church is known for love, solutions, and clarity, people lean in instead of tuning out. Conversations begin. Relationships form. Lives change. If your church wants to reach people more effectively, the question is simple. What are you known for in your community right now? **See what your community experiences first** Even with strong church branding, many visitors form their first impression online. If your website feels confusing or disconnected, you may lose people before they ever meet your church. If you want clear insight into how your church is perceived digitally, our [Church Website Audit](https://beknownforsomething.com/church-website-audit/) evaluates your online presence from a visitor’s perspective. You will discover what builds trust, what causes friction, and how to communicate your message more effectively. When your first impression aligns with your mission, your church branding becomes a powerful tool for evangelism and community impact. **Categories:** Brand Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [5 Church SEO Improvements To Expand Your Church](https://beknownforsomething.com/5-church-seo-improvements/) **Published:** April 5, 2026 **Author:** BKFS **Content:** Church SEO is essential for growth. If your church is hard to find online, people will struggle to connect with your ministry. The good news is that with intentional adjustments, your website and online presence can drive real engagement, strengthen trust, and expand your community. Here are five key church SEO shifts that can help your church grow online while staying authentic to your mission. 1. ****Make your website the first place people feel welcome**** Your website is your digital front door. Many first-time visitors decide whether to visit your church before they ever arrive on campus. That means your homepage, service times, location, and “what to expect” information need to be clear and easy to find. Strong [church branding](https://beknownforsomething.com/church-branding/) ensures that your website communicates who you are and what you value. When your visuals, language, and messaging align, visitors immediately understand your mission and feel invited to engage. A clear and welcoming website improves both SEO and your first impression. 2. ****Keep your content fresh and valuable**** Search engines favor websites that evolve over time. Blogs, sermon recaps, and event updates signal that your church is active and engaged. Moreover, consistent content demonstrates your [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) in action. Your audience begins to recognize your voice and message, which builds trust. When your content addresses real-life questions—like “Can God help me start over?”—it connects SEO with ministry in a meaningful way. 3. ******Use metatags and keywords intentionally****** Metatags are your hidden messages for search engines. They tell Google and other platforms what your church is about. However, if your metatags do not reflect your actual content, you risk confusion. Instead, make sure keywords, descriptions, and titles match your content while reinforcing your church branding. Accurate metatags paired with authentic messaging help seekers find your church and understand your purpose at a glance. 4. ****Build credibility through external references**** Search engines notice when other sites link to yours. Encourage associations, local ministries, community groups, and even tourism sites to include links to your website. Each link strengthens your church SEO and demonstrates trustworthiness. As scripture reminds us, “Let all things be done decently and in order” ([1 Cor. 14:40 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+14%3A40&version=ESV)). Thoughtful outreach, partnerships, and consistent messaging reinforce your credibility both online and offline. 5. ****Align all digital touchpoints with your mission**** Your email newsletters, social media posts, and event pages must reflect the same clarity and purpose as your website. When each channel shows unified messaging and consistent church branding, search engines and visitors alike recognize your authority and relevance. This alignment ensures that your church SEO not only drives clicks but also fosters engagement. When people see your church consistently presenting a clear mission, they are more likely to participate, invite others, and return. **Your digital presence can serve real ministry** Church SEO is not about tricks or algorithms. It is about clarity, intentionality, and serving your audience well. By combining thoughtful content, strategic keywords, and consistent church branding, your church can extend its ministry online in a way that aligns with your mission. If you want to understand exactly how your website is performing and discover actionable improvements that drive engagement, explore [our ](https://beknownforsomething.com/church-website-audit/)[Church Website Audit](https://beknownforsomething.com/church-website-audit/). This audit highlights what’s working, what’s confusing, and how to create a clear digital first impression. **Categories:** Digital Marketing **Tags:** audience, benefits, brand, church communication, clarity, communication, SEO, strategy --- ### [Church Communication: 3 Shifts for How People Listen Today](https://beknownforsomething.com/church-communication-listening-shifts/) **Published:** April 12, 2026 **Author:** BKFS **Content:** Church communication often feels like fishing. Years ago, while traveling on a summer vacation, my parents pulled over beside a quiet lake so our family could stretch our legs. My brother and I probably needed the break as much as my parents did. My dad suggested we go fishing. He pulled a couple of rods from the trunk, and we began digging for worms. After several minutes, we could not find any. Then my mom remembered reading somewhere that raisins might work as bait. Or at least she thought she remembered that. It may have been her creative solution because she had a box of raisins in the car. So we tried it. For a couple of peaceful hours, we sat by the water enjoying the scenery. But we caught absolutely nothing. If fish ever liked raisins, they clearly had changed their minds. I never used raisins again. It was not the raisins’ fault. It was the fish. Church communication is a lot like fishing. We are sharing the most important message in the world. Yet many churches continue using the same communication methods even though people are listening very differently. If we want people to hear the message, we must understand how listening habits have changed. Here are three shifts every church leader should understand. 1. **Attention spans are shorter** First, people process information in smaller pieces than they used to. Because of digital media, social platforms, and constant information flow, most people move quickly from one message to another. Long explanations without variety often cause listeners to disengage. Therefore, church communication must adapt. Break ideas into smaller segments. Use illustrations, stories, or visuals to reinforce key points. Invite another voice to share a testimony or example. These interruptions refresh attention and help listeners stay engaged. Even small adjustments can make your message easier to receive. 2. **People listen through a personal filter** Second, every listener naturally asks one question. What does this mean for me? If communication feels distant or unrelated, people mentally check out. Once someone tunes out, it becomes much harder to regain their attention. That is why clarity matters. Effective church communication connects every message to real life. Show how faith intersects with relationships, stress, purpose, and everyday decisions. When people recognize themselves in the message, they lean in instead of tuning out. Strong [church branding](https://beknownforsomething.com/church-branding/) helps reinforce this connection. When your church consistently communicates what transformation you are known for, people understand why your message matters. 3. **Visual learning is increasing** Finally, we now live in an overwhelmingly visual culture. Images, video, and design communicate faster than long explanations. While written and spoken messages remain important, visuals help people understand and remember ideas more clearly. However, visuals must support the message rather than distract from it. Use images, short videos, or visual illustrations to reinforce key ideas. Simple visuals often communicate complex truths quickly. When done well, visuals strengthen both church communication and [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) because they make your message memorable. **Communicating like a fisher of people** Jesus once called His disciples to become “fishers of men” ([Matt. 4:19 ESV.](https://www.biblegateway.com/passage/?search=Matthew+4%3A19&version=ESV)) Fishing requires understanding what attracts the fish. Communication works the same way. If the bait changes, wise fishermen adapt. Church communication must do the same. When we understand how people listen today, we can present the timeless message of the Gospel in ways that people actually hear. And when your communication becomes clear and consistent, your church begins to be known for something meaningful in your community. **See what your church communication is really saying** Sometimes leaders are too close to their own systems to see what visitors experience. That is completely normal. If you want to understand how your church communication actually feels to guests, our [Church Website Audit](https://beknownforsomething.com/church-website-audit/) provides clear insight into what is working and what may be confusing. When your messaging becomes clearer, people listen differently. And when people listen differently, your church can reach the community you are called to serve. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Most Churches Will Waste Easter: Here’s Why](https://beknownforsomething.com/easter-church-marketing-mistakes/) **Published:** March 29, 2026 **Author:** BKFS **Content:** Just before Easter, the pressure starts to build. Extra services get added. Easter and church graphics are refreshed. Social media calendars fill up. Volunteers are recruited. None of that is wrong. In fact, it shows how deeply you care! But here’s the uncomfortable truth: activity is not the same as [clarity](https://beknownforsomething.com/church-communication-how-to-bring-in-clarity/). And when churches confuse motion with meaning, Easter gets busy without becoming powerful. Most churches don’t waste Easter because they’re lazy. They waste it because they’re unclear. Everywhere. Easter is the one Sunday your community is already open to a spiritual conversation. Curiosity is higher. Resistance is lower. People are more willing to say yes to an invitation. But openness alone does not create impact. Being known for clarity does. Here’s where it often breaks down: 1. ****You**’**re Promoting an Easter Event Instead of Explaining a Promise**** “Join us at 9 or 11!” is information. It’s not inspiration. IMPORTANT: Unchurched people are not looking for a church service. They’re wrestling with real life. Is there hope for my family? Can I start over? Does God care about my mess? If your Easter communication doesn’t connect the resurrection to everyday pain, you’re advertising a schedule instead of offering hope. **Next step:** Rewrite your Easter headline to answer a real-life question. Make the transformation obvious, not assumed. 2. ****You**’**re Designing for Insiders**** It’s easy to upgrade the experience for people who already love your church. Better production. Bigger moments. Tighter transitions. But first-time guests aren’t grading excellence (nor do they know how it’s upgraded). They’re scanning for safety and clarity. Where do I go? What do I wear? What happens to my kids? If those answers aren’t simple online and obvious on campus, anxiety rises. Anxious guests rarely return. **Next step:** Walk through your website and campus as if you haven’t attended in years (or have an outsider to do this for you). Fix the confusion immediately. Clarity is kindness and will feel like love. 3. ****You**’**re Blending In**** Every church in your city is saying, “He is risen.” That’s beautiful and true. It’s also common. If your communication sounds identical to everyone else’s, you disappear into the noise. Differentiation isn’t about being flashy. It’s about being specific. Being known for something that matters. What [transformation](https://beknownforsomething.com/how-to-create-a-church-marketing-strategy-that-reaches-your-community/) is your church uniquely positioned to help people experience? If you can’t say it clearly, your community won’t feel it clearly. **Next step:** Complete this sentence: “This Easter, discover \_\_\_\_\_\_.” If it feels vague or similar to everyone else, keep working. 4. ****Your Ministry Team Isn’t Fully Aligned**** When [different ministries](https://beknownforsomething.com/3-church-leadership-skills-that-transform-your-ministry/) describe Easter in different ways, you don’t have a strategy. You have disconnected efforts. And it will be sensed by the community and congregation. Alignment multiplies impact. Communicate in unison to be heard farther! **Next step:** Create a one-page Easter clarity sheet with your core message, audience, promise, and next step. Make sure every leader can say it in one sentence. A mini-Easter Thread if you will. Bonus points if it connects quickly to your church’s thread (and of course, the Gospel). Easter doesn’t need to be bigger. It needs to be clearer. And if you feel too close to it to see what’s confusing, that’s normal. Every leader does. Sometimes an outside perspective simply helps you see what you can’t see anymore. [Seek that help](https://www.youtube.com/watch?v=CxkxkYyhpEk). You still have a few weeks. That’s enough time to clarify the message, remove friction, and make sure your church is known for something that truly changes lives. Happy (almost) Easter! **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, easter, strategy --- ### [Church Rebranding: 3 Warnings Before You Begin](https://beknownforsomething.com/church-rebranding-3-warnings-before-you-begin/) **Published:** March 22, 2026 **Author:** BKFS **Content:** Church rebranding can transform how your community sees and engages with your church. Done well, it strengthens clarity, trust, and connection. An effective rebrand can help you evangelize more effectively because it reconnects you to your community. It can increase membership as your people confidently share who you are. It can also strengthen participation because members feel ownership of something clear and compelling. However, before you begin, understand these three realities. 1. **Church rebranding will cost more than you expect** First, rebranding requires more than a new logo. It demands clarity about who you are and who you serve. You must understand your audience deeply. You must also identify perception gaps and define how you want to be known. Next, you will likely need outside guidance. An experienced consultant can help you navigate research, messaging, and positioning. After that, professional design work becomes essential. Visual identity must reflect your message clearly and consistently. Then comes implementation. You will update signage, your website, printed materials, and social media platforms. You will relaunch publicly and train leaders internally. Each step requires coordination, skill, and financial investment. Nevertheless, churches that approach rebranding strategically often experience stronger engagement and clearer identity. Intentional [church branding](https://beknownforsomething.com/church-branding/) creates long-term clarity that supports mission and momentum. 2. **Church rebranding requires strong leadership** Second, leadership determines success. Without unified leadership, a rebrand will stall quickly. Senior leadership must champion the process. The teaching pastor must communicate the vision clearly and consistently. Ministry leaders must reinforce it. Every department must align with the same message. Consistency builds trust. Inconsistency creates confusion. Therefore, leaders must model the brand in preaching, events, language, and strategy. When leadership drifts, the rebrand weakens. When leadership stays focused, the church gains clarity and confidence. Over time, this alignment strengthens healthy [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) because people respond to clear direction and unified purpose. 3. **Church rebranding takes longer than you think** Finally, rebranding cannot happen overnight. Rushing the process leads to shallow results. You must research your internal culture and external community. You must define your brand thread. Then you must develop a visual identity, a messaging strategy, and ministry alignment. Each phase builds on the previous one. Typically, churches need six to nine months from discovery to public launch when leadership prioritizes the work. After launch, consistent use over three to five years establishes the brand in the community. In the end, church rebranding does not change the gospel. Instead, it clarifies how people receive it. Scripture reminds us of the heart behind that effort: “How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard?” ([Rom. 10:14 ESV](https://www.biblegateway.com/passage/?search=Romans+10%3A14&version=ESV)) Clarity helps people hear. When people understand, they engage. **Strengthen Your First Impression** If your church is investing in a rebrand but your first impression still feels unclear or disconnected, it may be time to focus on how guests experience you before they ever walk through the doors. That is where a strong welcome strategy can make all the difference. A clear and compelling welcome video helps visitors feel understood, informed, and invited forward. If you want practical guidance, explore these proven [church welcome video tips](https://beknownforsomething.com/church-welcome-video-tips-every-pastor-should-use/) that every pastor should consider. When your message is clear from the very first interaction, your rebrand gains momentum, and your mission connects more effectively. **Categories:** Rebranding **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [7 Short-Month Church Communication Wins](https://beknownforsomething.com/church-communication-wins-to-finish-february-strong/) **Published:** February 22, 2026 **Author:** BKFS **Content:** February is the shortest month of the year, which makes it perfect for simple [church communication](https://beknownforsomething.com/church-communication-strategy/ "Church Communication Strategy") improvements that don’t require a committee, a budget meeting, or a miracle. This in-between season, after Christmas and before Easter, is when smart pastors, ministry, and communication leaders quietly fix small things that make a big difference. Here are 7 that are fast, doable church branding wins you can knock out while waiting for the snow to melt. 1. ****Rewrite your church website headline**** If a first-time guest landed on your church website today, would they know who your church is for? Replace generic faith language with one clear, welcoming sentence. Formula: Who you help. Where you are. Why it matters. This is one of the fastest church website improvements you can make. Bonus: Use it in your service too! 2. ****Make service times impossible to miss online**** This is still the number one church communication mistake. Put service times on: - Your website homepage - Your footer - Social media bios - Google listing Clarity is kindness. Be known for clarity. 3. ****Cut your bulletin by 30 percent**** Your church bulletin is not a newsletter. So, take out your editor’s scissors! Remove extra announcements, insider language, and anything not happening soon. Shorter bulletins get read. Longer ones get ignored. This small change improves Sunday communication immediately. 4. ****Fix your church social media bios**** Most church social media bios say too little or say the wrong things. As a result, guests feel unsure. In one sentence, answer: Who you are, Where you meet, When to attend (Bonus: [Include your thread](https://beknownforsomething.com/church-needs-communication-thread/)) This is easy church marketing that helps new people feel confident. 5. Replace one insider phrase Pick one phrase that only longtime members understand. Rewrite it in normal language. Do this once a month, and your church communication will slowly become more welcoming to outsiders. Scripture reminds us to speak clearly and wisely. “Let your speech always be gracious, seasoned with salt” ([Col. 4:6 ESV](https://www.biblegateway.com/passage/?search=Colossians%204%3A6&version=ESV)). 6. ****Add a simple “Plan Your Visit”** **page**** A first-time guest should never have to guess. A basic “Plan Your Visit” page answers questions before Sunday and lowers anxiety. You don’t need to be fancy. You need to be clear. 7. **Fix one sign or one photo** Choose one church sign or one website photo. Ask: Is this friendly? Clear? Necessary? Small visual fixes strengthen [church branding](https://beknownforsomething.com/church-branding/) more than most people realize. ****February is short. That’s the win.**** Do 7 small things well, and your church will feel clearer long before Easter. Strong church communication isn’t about doing more. It’s about doing what matters most. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [25 Things That Didn’t Exist When We Started Helping Churches Communicate](https://beknownforsomething.com/25-things-that-didnt-exist-when-we-started/) **Published:** February 24, 2026 **Author:** BKFS **Content:** Back in 2001, we launched **Be Known for Something** from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal: help churches communicate clearly so their communities listen. 25 years later, the tools have changed, but the need for clarity hasn’t. That’s why our anniversary year (2026) is a perfect moment to look back, laugh a little, and learn from what we’ve seen. Want to see all of our 25 Things series? Search for “25 Things” on our [Articles page](https://beknownforsomething.com/church-communication-articles/). 1. **Tiktok** 2. **Instagram Stories** 3. **Facebook pages** 4. **AI writing tools** 5. **Online church campuses** 6. **Live streaming on phones** 7. **Canva templates** 8. **Slack channels** 9. **Zoom prayer meetings** 10. **YouVersion reading plans** 11. **QR codes on everything** 12. **LED wall sermon backgrounds** 13. **Online giving platforms** 14. **Digital connection cards** 15. **Scheduling bots** 16. **Podcast preaching archive** 17. **Church app push notifications** 18. **Short-form reels** 19. **Website builders with drag-and-drop** 20. **A**utomated follow-up workflows**** 21. **Social media sermon clips** 22. **Phone-free worship lyrics** 23. **Email sequencing** 24. **Chat Widgets** 25. **Google reviews as the new front door** All these tools came and changed everything. But a clear message still cuts through. That’s what lasts. As we celebrate 25 years of helping churches be known for something meaningful, these lists remind us how much ministry communication keeps shifting. But clarity, strategy, and a strong [Brand Thread](https://beknownforsomething.com/church-needs-communication-thread/) keep cutting through the noise. If your church wants to communicate better in the next season, explore our [Church Branding Package](https://www.youtube.com/watch?v=CxkxkYyhpEk) and browse our [portfolio](https://beknownforsomething.com/church-branding-portfolio/) to see how we’ve guided hundreds of ministries toward a clearer voice and stronger impact. We’re excited for the next 25 years! [Let us know how we can help you](https://beknownforsomething.com/contact/) Be Known For Something that matters. **Categories:** 25 things, Marketing **Tags:** 25 things, audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Perception: 3 Cautions For Clarity And Growth](https://beknownforsomething.com/church-perception-3-cautions-for-clarity-and-growth/) **Published:** March 15, 2026 **Author:** BKFS **Content:** Church perception directly affects whether people trust you, visit you, or ignore you. What your church is known for shapes engagement long before someone hears a sermon. Therefore, leaders must treat perception seriously. It is not manipulation. It is stewardship. It ensures people clearly understand who you are and what you stand for. However, unmanaged perception can quietly block ministry impact. Consider these three cautions. 1. **Church perception usually starts with reality** First, examine the facts. Perception usually forms from real experiences. If your community sees your church a certain way, ask why. Where did that reputation begin? What actions reinforced it? What needs to change? Marketing does not create fiction. Instead, it clarifies truth. So if something does not reflect Scripture, correct it quickly. Jesus made the standard clear. “By this, all people will know that you are my disciples, if you have love for one another.” ([John 13:35 ESV](https://www.biblegateway.com/passage/?search=John+13%3A35&version=ESV)) Clearly, love defines Christian identity. If people do not associate your church with love, start there. Alignment must happen inside before it shows outside. 2. **Church perception is not fixed by dropping the name** Next, resist the urge to rebrand by subtraction; visitors want clarity. They want to know what you believe. A denominational name often answers questions quickly. Instead of changing your name, strengthen your messaging. Build consistency across ministries. Clarify what you champion. You can begin that process through intentional [church branding](https://beknownforsomething.com/church-branding/). After all, people remember what you repeat. If you consistently highlight love, service, and biblical truth, perception shifts over time. Clarity builds trust. Consistency reinforces it. 3. **Church perception changes when you understand your community** Finally, listen before you speak. Healthy churches study their community carefully. They ask questions. They identify real concerns. For example, what pressures do families face? What goals drive young professionals? What challenges affect seniors? When you respond with practical help, people notice. As a result, church perception begins to change. Your church becomes known for serving, not just speaking. Over time, this intentional focus strengthens sustainable [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/). People engage with churches that feel helpful, clear, and trustworthy. Then, as relationships deepen, you can point them to the transforming power of the gospel. Love leads. Clarity follows. Growth comes next. **See Your Church Through Your Community’s Eyes** Sometimes leaders cannot see perception clearly from the inside. That is understandable. However, clarity requires perspective. The [Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) from Be Known For Something evaluates your church as a first time guest would. You receive honest feedback about what feels welcoming, what feels confusing, and what may unintentionally create barriers. With that insight, you can adjust confidently. When your church aligns belief, behavior, and messaging, church perception strengthens naturally. And when people clearly see love, they listen. **Categories:** Pastors **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Messaging Clarity: 3 Reasons Your Message Is Ignored](https://beknownforsomething.com/church-messaging-clarity-3-reasons-your-message-is-ignored/) **Published:** March 8, 2026 **Author:** BKFS **Content:** Why does church messaging clarity matter? Many pastors say, “The community isn’t listening to my church.” This concern is common. Is the message unclear? Is spiritual truth being ignored? Or are there other factors keeping people from engaging? Church messaging clarity matters because even the best gospel can be overlooked if communication isn’t intentional. If your community isn’t paying attention, there are usually three main reasons, and practical ways to fix them. 1. **It’s a noisy world** People are bombarded daily with information, desired or unwanted, entertaining or informative. Notifications, TV graphics, social media feeds, all compete for attention. In fact, trying to process everything often leads to missed details. For sanity, people filter out what doesn’t feel beneficial. Anything that adds to the noise without clear value is simply ignored. Calm your messaging across all channels. Instead of multiple disconnected messages, unify communication around your [church branding ](https://beknownforsomething.com/church-branding/)to convey a main idea. Every ministry should echo the same theme so your church becomes known for it. Calm, intentional design and content increase engagement. That’s what church messaging clarity is about. 2. **You’re not talking directly to them** Even the clearest message fails if it doesn’t speak to the audience. Imagine a crowded room where none of the conversation feels relevant to you. Until someone says your name, your attention drifts. Communities stop listening when church communication focuses inward using insider language, acronyms, or clever sub-brands. Know your audience. Define “personas” like parents, students, or young professionals. Address their specific pain points, for example, “Struggling to find family time?” or “Need a night out?” and then provide a clear, beneficial next step. Speaking directly to people earns their brief attention, and that’s when the message can land. 3. **You’re saying too much** Attention spans are shorter than ever, sometimes as low as eight seconds. Your community may stop listening before your message is complete. Even though the Bible is full of timeless wisdom, overloading your audience can keep them from hearing what matters most. Edit communication ruthlessly. Lead with the audience’s name, concern, or goal. Give just enough information to capture interest, then invite them to engage further. Short, intentional communication builds trust, and people will return to hear more. Scripture reminds us to communicate thoughtfully: “Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person” ([Col. 4:6 ESV](https://www.biblegateway.com/passage/?search=Col+4%3A6&version=ESV)). Speak with care, and your community will listen. **See your church through a fresh perspective** If your church wants to ensure your message lands, it helps to understand how it appears to outsiders. Be Known For Something’s [Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) service provides a first-hand view of your church’s communication, online and in person. You’ll see what’s working, what’s confusing, and where clarity can be improved. Intentional evaluation plus clear, direct communication transforms how your community receives your message and strengthens your [church growth.](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) When you speak with clarity, people listen, and they come back to experience more. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Digital Marketing Clarity: 6 Ways](https://beknownforsomething.com/church-digital-marketing-clarity-6-ways/) **Published:** March 1, 2026 **Author:** BKFS **Content:** Church digital marketing has become unavoidable. Churches everywhere feel the pressure to show up online. However, many pastors and leaders still ask the same question. How do we grow our church online without losing authenticity? The answer begins with clarity. Church digital marketing works best when branding, communication, and purpose align. When that happens, churches expand reach and build trust at the same time. Here are six practical ways to strengthen your church digital marketing and create meaningful connection. 1. **Start with a clear brand thread** Every church communicates something. The question is whether that message is clear. Your brand is more than a logo or tagline. Instead, it is the consistent message people remember about your church. That message is your brand thread. Before posting content, pause and ask what your church wants to be known for. Then weave that identity into every digital touchpoint. When your thread stays clear, your church becomes recognizable and trustworthy. Strong church digital marketing always begins with clarity. That clarity is rooted in your [church branding](https://beknownforsomething.com/church-branding). 2. **Make your website welcoming and simple** Next, look at your website. It often serves as the first interaction someone has with your church. Because of that, first impressions matter. Your website should load quickly, work well on mobile devices, and guide visitors easily. Clear calls to action help people know what to do next. Most visitors want basic information. Service times, location, and what to expect should be easy to find. When answers are clear, anxiety decreases and trust grows. A strong website supports effective church digital marketing by removing confusion before it starts. 3. **Use social media with purpose** Social media platforms attract attention. However, attention alone does not build connection. Choose one or two platforms that fit your audience. Then post consistently with intention. Share sermon moments, volunteer stories, and glimpses of community life. Use a consistent voice so content feels familiar and authentic. Every post should also guide people toward a next step. A link, invitation, or simple action helps people move closer to engagement. Purpose keeps social media from becoming noise. 4. **Create content that meets real needs** Effective church digital marketing solves real problems. People search online because they are looking for answers. Create content that addresses questions people are already asking. Topics like hope, purpose, and belonging resonate deeply. When your church responds with empathy and truth, trust begins to grow. Scripture encourages thoughtful communication. “Let all that you do be done in love” ([1 Cor. 16:14 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+16%3A14&version=ESV)). Authentic content listens before it speaks. As a result, engagement feels natural rather than forced. 5. Use email to strengthen relationships Email remains one of the most effective digital tools. It allows churches to speak directly to people who have already shown interest. Build your email list through your website, events, and church management system. Then send messages that add value. Devotionals, reminders, and stories keep people connected. Keep emails short and focused. Consistent branding builds recognition. Over time, thoughtful email communication supports church digital marketing and deepens relationships. 6. **Measure results and make adjustments** Finally, digital efforts require evaluation. Church digital marketing works best when leaders pay attention to what is actually happening. Track engagement across platforms. Notice which posts get clicks and which emails get opened. Use those insights to refine timing and content. Start with keyword research to understand what people in your community are searching for. Then adjust messaging accordingly. This ongoing process supports long-term [church growth](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/). **Digital tools support real ministry** Church digital marketing does not replace ministry. Instead, it supports it. When churches communicate clearly online, people feel prepared to engage in person. Consistency builds confidence. Confidence invites participation. Clarity matters. Consistency matters. When churches serve people well online, digital marketing becomes an extension of the mission rather than a distraction from it. **See your church through a guest’s eyes** If your church wants greater clarity in how it shows up online and in person, it helps to understand what guests actually experience. Be Known For Something’s **[Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/)** service provides an outside perspective on first impressions, digital presence, and overall clarity. When you see what visitors see, you gain the insight needed to communicate with purpose and confidence. **Categories:** Digital Marketing **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Branding: Why Every Church Is Known for Something](https://beknownforsomething.com/church-branding-why-every-church-is-known-for-something/) **Published:** February 1, 2026 **Author:** BKFS **Content:** Everyone is known for something, including your church. This is the heart of [church branding](https://beknownforsomething.com/church-branding/ "Church Branding"). The real question isn’t whether your church has a brand, but whether that brand is intentional or accidental. Every interaction people have with your church shapes a perception. Your signage. Your website. Your sermons. Your communication. Together, they form what your community understands about who you are. If you haven’t defined it, others will. That’s not church branding, that’s uncontrolled perception. Many churches assume they don’t have a brand because they’ve never designed a logo system or hired a consultant. But perception exists whether you plan for it or not. The issue isn’t having a brand. The issue is failing to manage your church branding with clarity and purpose. If your church looks like a church, talks like a church, and functions like every other church in town, your community will likely see you as interchangeable. Familiar. Easy to forget. And that’s a problem when your mission is to reach people who don’t yet know where to turn. 1. **Branding Is About Clarity, Not Cosmetics** Branding isn’t about being flashy or modern. It’s about clarity. A strong church brand clearly answers one critical question for people outside your walls: *“Why should I connect with this church?”* When that answer isn’t clear, your message gets lost — no matter how faithful your preaching or how sincere your leadership. A controlled brand helps your church consistently communicate who you are, what you stand for, and how you help people where they are. 2. **Why Outside Perspective Matters** You know your church deeply. But that closeness can make it difficult to see what your [community](https://beknownforsomething.com/do-you-know-these-3-things-about-your-community/) actually experiences. An outside perspective brings objectivity — not criticism — to help you see gaps between what you intend to communicate and what people actually hear. This kind of clarity isn’t optional. Scripture reminds us: “Without counsel plans fail, but with many advisers they succeed.” [Prov. 15:22 (ESV)](https://www.biblegateway.com/passage/?search=Proverbs%2015%3A22&version=ESV) Wise counsel applies to communication just as much as leadership. When your message is clear, your mission moves forward. 3. **A Brand Is More Than a Logo** A logo is a symbol. A brand is a communication thread — a consistent message repeated over time that helps people remember your church for something meaningful. When your branding and communication align with your mission, people don’t just notice your church — they understand it. And understanding leads to trust, connection, and engagement. 4. **Be Known on Purpose** Your calling is to shepherd people, not manage design systems or marketing strategies. But clarity is stewardship. When you intentionally shape how your church is perceived, you remove unnecessary barriers that keep people from taking their next step toward Christ. A clear church brand doesn’t compete with the Gospel — it supports it. It helps people understand who you are before they ever walk through your doors. And when people understand you, they’re far more likely to listen, engage, and respond. So ask the question honestly: Does your church actually have a [brand](https://beknownforsomething.com/7-warning-signs-your-church-needs-branding-help-now/), or just an accidental reputation? If your church has never intentionally defined how it’s perceived, that’s the gap holding your message back. Want help clarifying your church’s [message and communication](https://beknownforsomething.com/church-branding-package/)? Coaching and branding guidance can help you identify what your church should be known for and communicate it clearly to your community. **Categories:** Brand Strategy **Tags:** audience, benefits, brand, church communication, communication, strategy --- ### [Why People Really Pick a Church (How to Reach Them)](https://beknownforsomething.com/why-people-really-pick-a-church-how-to-reach-them/) **Published:** October 19, 2025 **Author:** BKFS **Content:** Pastors, your community is full of people quietly trying to pick a church home. But not everyone is looking for the same reason. To reach them effectively, you must understand why they’re looking! Here are the 5 main categories of people choosing a church today and how to connect with each: **1. **People in Life Transitions**.** Moving to a new city, changing jobs, or starting over after a major shift, these people are actively searching. They’re open, but overwhelmed with all the changes. **How to reach them**: Make your church easy to find online with Google-friendly search terms like “church near me” or “church for families.” Offer a friendly “New Here” page with pictures, FAQs, and next steps. **2. **When Trying to Pick a Church Focus on One of the [5D](https://beknownforsomething.com/church-welcoming-with-the-5d-theory-of-church-attendance/) People (Divorce, Death, Displacement, Disaster, Development)**.** These individuals are facing pain, loss, or growth. They need hope, healing, and direction. **How to reach them:** Ensure your website and social media speak to these emotional needs. Use phrases like “You don’t have to go through this alone” or “Find peace in a storm.” Feature support groups, mentoring, or counseling options prominently. Connect them to a segment to reach them more easily. **3. ****Parents Wanting Their Kids Raised with Values****.** Many people don’t attend regularly, but suddenly they realize they want their children to grow up in a faith-based environment. Much like they did (if they did). **How to reach them**: Highlight your kids and student ministry. Show engaged kids in safe, clean environments. Reinforce the idea of legacy. “Give your kids what you had growing up—faith, truth, and community.” **4. **Curious or Spiritually Searching**.** They’re not necessarily in crisis, but feel a spiritual hunger. They’re scrolling social media or Googling questions about faith. **How to reach them**: Share helpful, short-form content that answers common spiritual questions. Post encouraging Bible truths. Use gentle invitations like “Exploring faith? You’re welcome here.” **5. People Tired of Being Unseen or Unheard.** These individuals want community. They want to belong before they believe. Read that again. **How to reach them**: Train your congregation to genuinely welcome new people. It can’t just stop after the greeters at the front door. Create small groups around interests, affinities, or seasons of life. Make it easy for visitors to connect right away with friendly follow-up. The goal? Be known for something your community is actively seeking. Especially when they’re trying to pick a church. When you align your [church communication](https://beknownforsomething.com/church-communication-strategy/) with their needs, your message will be heard — and lives will be changed. **Ready to connect with more people?** [Our coaching program will show you how!](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, persona, Say their Name, Show the Gain, Solutions to Proclaim, Speak their Pain, thread --- ### [Church Communication Starts Before You Speak](https://beknownforsomething.com/church-communication-starts-before-you-speak/) **Published:** February 15, 2026 **Author:** BKFS **Content:** Church communication does not begin with a sermon. Instead, it begins the moment someone arrives on your property. Before a word is spoken, opinions are already forming. In fact, church communication is experienced long before it is explained. That is why first impressions matter more than many churches realize. From the parking lot to the pew, every detail speaks. Now imagine attending a service outside your faith tradition. Immediately, your senses heighten. You notice things you would normally overlook. Guests experience your church in the same way. Because of this, church communication must be evaluated through the five senses. 1. **What people see speaks first** Sight shapes trust quickly. Guests notice the condition of your building right away. Walls, floors, lighting, and signage all send signals. They also notice organization. A clear stage communicates preparation. A cluttered space communicates distraction. People matter too. Clothing, posture, and presence on stage shape perception. Strong church communication aligns visuals with purpose. That alignment forms the foundation of effective [church branding](https://beknownforsomething.com/church-branding). When visuals support mission, clarity grows. 2. **What people hear shapes comfort** Sound comes next. As people enter your building, they listen. The lobby may feel warm and conversational. Or it may feel awkwardly quiet. During the service, clarity becomes critical. People should hear every word easily. Transitions should feel smooth. Audio problems distract and frustrate. Clear sound supports healthy church communication. When people hear well, they relax. When they relax, they engage. 3. **What people touch builds connection** Touch often goes unnoticed, yet it matters. Doors should feel clean and solid. Chairs should feel comfortable and stable. Printed materials should feel intentional. Even a handshake communicates something. A warm grip and eye contact invite connection. A rushed greeting creates distance. Church communication is felt physically as well as emotionally. Every touchpoint reinforces whether guests feel valued. 4. **What people smell reveals care** Smell tells a story immediately. Guests notice odors even when regular attenders do not. Familiar spaces often hide issues from those who use them weekly. Bathrooms, nurseries, classrooms, and worship spaces require attention. Strong or stale odors signal neglect. Overpowering fragrances raise concern. Scripture reminds us to lead with care in every detail. “Let all that you do be done in love” ([1 Cor. 16:14 ESV](https://www.biblegateway.com/passage/?search=1+Corinthians+16%3A14&version=ESV)). That love should be experienced, not just spoken. 5. What people taste completes the experience Taste often gets overlooked. Yet coffee, water, snacks, or shared meals leave impressions. Even simple hospitality communicates thoughtfulness. When food is not present, a different kind of taste remains. It is the emotional aftereffect of the experience. Guests ask themselves if they felt welcomed and cared for. Church communication includes that final impression. It lingers longer than most churches expect. **Everything speaks in your church** Taken together, the five senses tell one story. That story reveals whether your church is intentional, welcoming, and aligned with its mission. When churches ignore these details, confusion grows. However, when churches pursue clarity, trust follows. Consistency builds confidence over time. Healthy church communication supports engagement and outreach. It also strengthens long-term [church growth](https://beknownforsomething.com/church-growth/). **See what guests experience before they decide** People observe before they commit. They feel before they listen. Then they decide whether to return. Church communication happens whether it is planned or not. The real question is simple. Are you shaping it with intention? Experience your church through a guest’s eyes. When you do, you will understand what your church truly communicates before anyone says a word. Seeing your church clearly is difficult when you experience it every week. That is why an outside perspective matters. Be Known For Something’s **[Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/)** experience helps churches evaluate communication through a guest’s eyes. From first impressions to clarity gaps, you gain insight you cannot see from the inside. If you want to understand what your church is truly communicating before guests decide to return, start there. **Categories:** Brand Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Projecting the right things on Church service slides (5 tips)](https://beknownforsomething.com/projecting-the-right-way-on-church-service-slides-5-tips/) **Published:** April 4, 2022 **Author:** BKFS **Content:** Church service slides are everywhere (whether done with PowerPoint, Keynote, ProPresenter, or other design software). Most churches today have a digital means of projecting announcements, worship song lyrics, sermon points, or videos so the congregation can participate in the worship service, and understand greater meaning. But do church service slides work every time? Are they effective? Can they be better? Yes. Here are 5 tips to ensure your church service slides are received well (and work hard for your church)! 1. **Edit Edit Edit.**[ Less is always more!](https://www.beknownforsomething.com/short-checklist-people-will-receive-communication/) In fact, when you get information for a church service slide, decide if all information is needed. It probably isn’t. Delete anything not required for the moment. If secondary details may be needed later, direct people to your church’s URL. But hopefully everyone knows they can trust your website for any details, right?! If not, tell them regularly. 2. **Calm them.** No one should remember the slide’s design. They should only remember its content. Don’t add anything that distracts your congregation from any information they need. Remove all “extras”. 3. **Make them fit your church’s interior.** If your worship room feels formal, ensure the digital projection fits that style. Want your service slides to “disappear” more? Use a dark background with white text, and the screen won’t be as bright. The more white/light areas; the more the screen will be noticed. 4. **Readability.** Consider your audience, their distance, and any obstructions (people’s heads, plants, choir, band, etc.), and ensure that everything is quickly readable. Most prefer a simple sans-serif font at a fairly large size. But be careful you don’t end up with too many line breaks. Also, force line-breaks if the readability feels wrong (especially for lyrics). And avoid runts or widows (professional designer words for a single word or short line left alone after a line-break). Reduce extra word spacing in justified text (another fancy word for text that’s flush left and right). Most prefer flush left anyway. 5. [**Brand Building.**](https://beknownforsomething.com/church-branding/) Remember every time you have a communication opportunity to your audience, it’s an opportunity to build a consistent look for your ministry. That controlled continuity becomes a visual wrapper to your church. People will recognize it and embrace it. Why? Because your brand should represent the benefits of attending and it should represent them (they ARE the church). So use the same fonts and colors everywhere, with similar layout and design. Soon, it won’t be seen while they enjoy your content. NOTE: If you’re doing this properly, when you accidentally break your brand controls, people will notice that something’s off. And this makes it so much easier to produce church service slides! Will they be boring? You may think they are, but as people get used to your content delivery design, they will enjoy them. And enjoy the content! [![Bestselling Book | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Bestselling-Book-CTA.png "Bestselling-Book-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, brand, consistency, design, editing, goals, marketing, solution, strategy, tips --- ### [Should a Church Blog?](https://beknownforsomething.com/should-a-church-blog/) **Published:** January 22, 2018 **Author:** BKFS **Content:** Blogging has been around for over 16 years, and 6-8 years ago they became mainstream. The informative posts are everywhere with almost 200,000 published every DAY. That’s a lot of clutter. Should a church try to break into this craziness? Yes is the short answer. Here are 5 reasons why (and some tips to help you break through): 1. **It forces editing.** It’s good to have leadership blogging on your website. It drives traffic and, if they like what they see, they’ll return. What are people looking for? A headline that speaks to a concern, need or goal with a short solution or path to the goal in the main body. Most go to a webpage with the intention of quickly discovering what they’re looking for. In about 10 seconds or less. But a well-edited blog will entice someone to stay up to 60 seconds. So the average blog should be about 500-600 words. Requiring short blogs helps your leaders understand how to edit their communication (it’s an art form that gets better with practice). Something that we wish happened more on Sunday morning. 2. **Helps you wear thread glasses.** A successful blog is themed and unified around a consistent [communication thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/). Based on your community’s needs, your church should know what your thread is. You should be known for it! A blog that’s posted weekly allows you to intertwine your thread through many posts to keep it interesting. This forces you to put on imaginary thread glasses to see your thread throughout your church. It’s there. A blog forces you to communicate it. 3. **Lets the Pastor speak personally.** A Pastor who blogs effectively will start with a personal story and then pull 3-5 discoveries from it; what he’s discovered in day-to-day living. This connects himself with the average person in the community. It’ll humanize him and allow him to engage at a different level than a sermon ever would. 4. **Gives a reason for the congregation to go to your website.** Many people in your church only visit your website occasionally for event information. A blog allows topic-driven headlines to be shared on social media (and in the bulletin or e-blast) and will give a reason for your congregation to link regularly to your website. Ensure you have links in the blog post (or around it) to take them to other important event-based information (without overdoing it). 5. **Get your community to be interested in church.** For the same reason, thanks to social media, a blog will engage with those outside of any church. A well-written benefit-based headline, shared on a member’s wall or feed, will attract someone not connected to your church. Imagine! They may discover that a church has good advice or wholesome solutions for their needs too. **How do you get started?** Make room for a blog on your website, commit to a regular thread as your theme (so you can become known for it), and establish a consistent, obtainable schedule. If the posts are coming from many sources, you’ll need a good editor to unify the contents. Make sure you control the rules and adjust them where appropriate. Finally, watch your analytics to see which topics are most read! If no one is reading them, either you’re not promoting them or your content is wrong. Be sure to adjust both continuously until you get it right! It’s worth it. **Categories:** Brand Strategy, Business Essentials, Content, Digital Hub, Email **Tags:** audience, benefits, brand, communication, Communication Content, community, editing, email, goals, strategy --- ### [4 Questions to Consider BEFORE Hiring a Communications Person](https://beknownforsomething.com/4-questions-consider-hiring-communications-person/) **Published:** January 15, 2018 **Author:** BKFS **Content:** **It used to be so easy.** You simply needed someone to produce the bulletin and maybe change the church sign. Now, you need someone who can coordinate and communicate all your ministries, messages, and events. Maybe even create video sermon bumpers, posts on social media, church memes, PLUS assemble and layout the bulletin and update the church sign. This list doesn’t even mention the posters, banners, and outreach materials. Church communications has gotten complex, so many churches believe a full-time person will handle everything. Wait. Here are 4 questions you should answer before hiring that communications person: **1. What are you trying to accomplish?** Your ministry leadership needs to consider what needs to be achieved with your communications. Don’t think about the products that will be created. Instead think broader. What do you actually want from better [communications](https://beknownforsomething.com/church-communication-strategy/)? Most want to grow and fully engage those regularly attending. Start with what’s keeping you from doing that now. Most churches don’t need more tools; they need more direction, an understanding of the community and congregation, and better content that will reach a specific audience. That’s the work that’s needed before you hire someone. It doesn’t have to be entirely in place, but you need to find someone who is passionate for your ministry goals. **2. Who do you actually need?** To hire the right person, you need to know what skills they’ll need. Are they a manager of volunteers and staff? Or are the expectations more technical? Do they need to know how to program for a website, shoot and edit video, have amazing design skills, and writing skills to engage people? That’s a lot to ask of someone and rarely found. Be realistic with your expectations. Perhaps you should have an outside consultant assess your situation and make practical recommendations. **3. Is the Leadership team ready to welcome another voice?** In order to accomplish good church communications, you need someone who is welcome at the leadership table so they can help focus your ministry voice. They need to be able to advise against doing things and be listened to and respected for their opinions. Hire a positive person! Your communications person shouldn’t simply be a technician unless someone wants to be their boss. Someone needs to oversee the strategy, the timing, and the goals. That must come from someone at the leadership table. **4. Are you ready to get consistent?** Your church needs to become known for something relevant and needed in order to engage with an audience. That [thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/) must be locked down and protected in order for your communications to rise above the noise. It’s an editing process so your keywords are loved by search engines. Consistent ministry tiering also communicates important information but not ALL information. It starts with discovering your thread. If you don’t want to do that intense work, you’ll end up with a communications person who’ll be an overworked order-taker that can’t keep up with everything. And sadly, your congregation won’t either. **Categories:** Business Essentials, Coaching, Communication Strategy, Leadership **Tags:** business, change, Church, communication, goals, leadership, team, tips --- ### [Small Churches CAN Have a Large Voice](https://beknownforsomething.com/small-churches-can-have-a-large-voice/) **Published:** September 19, 2017 **Author:** BKFS **Content:** In high school, when we would cheer for our sports teams, it felt like I was the smallest person in the cheering section with the loudest voice. ### FACT: The size of the body really doesn’t have anything to do with the size of the voice. Is that the same for a church body? Can a small church have a loud voice? Absolutely! The size of your congregation shouldn’t correspond with the loudness of your message. We all have the Gospel to share, and God empowers it to be heard by using us. Most churches in America are less than 100 in attendance on Sunday. But it seems that the top 2% (1000+ attendance) get’s the loudest presence. Yes, we know there are more people in large congregations to help spread the message. Plus they have larger budgets; but we can learn from them and communicate effectively even when our church body is small. Here’s how: 1. **Unify Your [Thread](https://beknownforsomething.com/church-rebranding/).** If the general theme of your messaging is similar every time you speak (using similar keywords), people will take notice more than they would if you have something different to say all the time. This doesn’t mean monotonous repetition of the same thing. Be creative and have different stories connect to the same communication thread. Search engines will also love you and deliver your website when people are searching for your thread. Singing in unison always reaches farther and feels louder than singing in harmony. 2. **Simplify Your [Website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/).** Most small church websites are more complex than large church websites. Stop trying to say more since people want to read less. Instead simplify your website organization and streamline your pages to deliver just the facts that someone is looking for. Use video and pictures to speak thousands of words. Ensure your service times, map links, and brand promise are all on the home page. And a quick way to get to upcoming events, visitor page, and about page. 3. **Create Your Volunteer Ministry.** Get some help from the congregation! Good ministry is helping others do great things in unity. Look to see who has the largest social media presence and ask them to help your church have it too. Get together and dream big. Keep expanding the team while always maintaining a similar voice as it gets louder. 4. **Automate Your Messaging.** Use programs like Hootsuite for planning and posting social media. Consider marketing automation software (like Infusionsoft, Sharpspring, Hubspot, etc.) for creating campaigns to reach your community. ### FACT: Voices are heard more when they’re speaking the language of the community. Get to know your community on an intimate basis. The more you speak solutions, benefits, and paths to goals to meet the community’s needs, the more your voice will feel louder. **Categories:** Communication Strategy, Social Media, Thread, Website Design **Tags:** audience, big voice, community, small church, thread, website --- ### [What Your Church Website is Screaming About You](https://beknownforsomething.com/what-your-church-website-screams-about-you/) **Published:** March 2, 2016 **Author:** BKFS **Content:** Everyone uses the internet. Well, not “everyone”. At the time this was written [86.75%](https://www.internetlivestats.com/internet-users/) of Americans use the web. For more [current statistics](https://www.allconnect.com/blog/best-and-worst-times-to-be-online). Most of us visit the internet quickly to discover new things, remind us of information, be entertained, and/or buy things. So it makes sense to have a website if you want to communicate effectively (instead of having a large selection of [brochures](https://www.beknownforsomething.com/kill-your-worship-guide/)). Internet use is increasing while many forms of print communications is declining. *Internet is winning!* For effective communications, your church needs a GREAT website. Latest research says people take only a few seconds to decide if they’ll stay on a [website](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/). That means people perceive your church’s ministries from only a glance. Most people want simple, clean, and easy to navigate. It represents a ministry that’s committed to helping the community navigate life. > If people won’t stay on your website, why do you expect them to visit your church building? Every church website has content, functionality, and design; and together, those three things SCREAM three things about the owner of it: - **You care (or don’t care) about communications.** If your church website doesn’t practice essential communication principles, people assume the leadership doesn’t prioritize communication. Your church website is symptomatic of a deeper communication issue in the church. Churches (not just the sermons) need to be committed to engaging with the [audience](https://www.beknownforsomething.com/plug-your-audience-in/). We’re commanded to “go and tell”. An effective church website is the best way to reach the most people. - **You understand (or don’t understand) the current world.** The more people use websites; the more people establish a [website paradigm](https://www.beknownforsomething.com/church-website-paradigm/) that’s expected. If you break it or deviate from the normal way; people think you’re not up to date. Your church website must follow the rules and be at (or above) the standard of “most” websites. - **You know (or don’t know) what your church is offering.** Most people go to a church website to find the service times, directions, and ministry/service opportunities. If people can’t find these easily (accurately and timely) then people will think you don’t know what’s going on in your church. They’ll simply chose a church who does. Churches around the world are finally discovering the importance of communicating better. They’re committing staff or volunteers to collect, organize, and distribute essential information to the right people. Your church website would be the central hub of your ministry. Do it right and you’ll be found for the content you have online — and **it’ll compel people to your ministry.** [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** Brochures, communications, evangelism, internet, Ministry, print, tips, web paradigm, website tips --- ### [Church Communication: How to Bring in Clarity](https://beknownforsomething.com/church-communication-how-to-bring-in-clarity/) **Published:** February 8, 2026 **Author:** BKFS **Content:** In the new year, pastors often set goals. They want to grow attendance, launch new ministries, or strengthen discipleship. However, one important goal is often missed. That goal is improving **church communication**. Many churches struggle here. Ministries communicate on their own. Flyers appear without context. Social posts compete for attention. Emails and announcements pile up. Everyone means well. Still, the result is confusion. I call this random acts of content, and it weakens your church’s message. Fortunately, a new year is the right time to fix it. With clear leadership, **church communication** can move from chaos to clarity. 1. **Start with your church’s “Thread”** Before you plan anything else, define your thread. This is the one idea you want people to remember about your church. Then, make sure every message supports it. Otherwise, people will remember events but forget purpose. When that happens, churches fade into the background. This is why healthy [church branding](https://beknownforsomething.com/church-branding/) always begins with clarity rather than creativity. In addition, it helps you focus every ministry effort. Rule one is simple. If it does not support your thread, it does not go out. As a result, your church becomes known for something rather than everything. 2. **Appoint a communication conductor** Next, consider your ministries. Each one matters and serves people. However, without leadership, they can pull in different directions. Picture an orchestra without a conductor. The musicians are skilled. Yet, the sound becomes noise. A communication director or coordinator brings alignment. This role is not about control. It is about unity. Furthermore, it protects consistency while honoring ministry needs. Many churches find that outside guidance can help clarify this role. In addition, for teams that need deeper guidance on aligning messaging and roles across ministries, the [Be Known For Something Church Branding Book ](https://beknownforsomething.com/book-available-now/ "Be Known For Something Church Branding Book ")offers foundational principles that help your leaders communicate with clarity and purpose. Rule two matters. Nothing is released without approval. Therefore guided communication becomes recognizable and trustworthy. 3. **Set clear visual and verbal rules** Then, you need shared standards. Clarity grows when expectations are clear. Create a simple brand guide. Define your logos, colors, and fonts. Also, set guidelines for photos and videos. Explain your tone of voice. Give messaging examples. Over time, consistency builds trust. Rule three is important. Every message should clearly say, this came from our church. Consequently, your church stops blending in and starts standing out. 4. **Coordinate with a Content Calendar** Many churches allow ministries to promote whenever they want. Unfortunately, this creates stress and internal competition. A shared content calendar solves this problem. It sets priorities, prevents overlap, and ensures the right messages rise at the right time. Then, leaders stop competing for attention and start collaborating toward mission. Rule four is firm. If it is not on the calendar, it does not get promoted publicly. As a result, **church communication** improves and staff feel less overwhelmed. it does not get promoted externally. 5. Review and adjust regularly Finally, review the system regularly. Ask what is working. Ask what feels off. Also, listen to ministry leaders. Make small changes when needed. However, never abandon your thread. Rule five keeps things healthy. Regular reviews keep everyone aligned. In this way, the system stays effective. Scripture gives a clear warning. “Everyone did whatever seemed right to him” ([Judg 21:25 CSB](https://www.biblegateway.com/passage/?search=Judges+21:25&version=CSB "Judg 21:25 CSB")) Clearly, uncoordinated leadership never ends well. **The 2026 payoff: Clarity, engagement, and growth**. When a church commits to healthy **[church communication](https://beknownforsomething.com/church-communication-strategy/ "church communication")**, people notice. They recognize your voice. They trust your message. Furthermore, they connect each ministry to your mission. This year, choose clarity. Lead with purpose. Communicate with care. Then, your church will speak with one voice. As a result, your community will hear Christ more clearly. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, church communication, clarity, communication, strategy --- ### [Church Rebranding: A Simple Secret Formula for Pastors](https://beknownforsomething.com/church-rebranding-a-simple-secret-formula-for-pastors/) **Published:** August 5, 2024 **Author:** BKFS **Content:** In our ever-changing world, where attention is scarce and choices are abundant, [church rebranding](https://beknownforsomething.com/church-rebranding/ "Church Rebranding") has become more critical than ever. As a pastor, you have a unique opportunity to shape the identity of your congregation and effectively communicate its message to your community. But where to start? Let’s break it down into a super simple and practical formula: **Identity + Audience + Thread + Logo + Consistency** **1. Define Your Current Identity** The foundation of effective church rebranding lies in a clear understanding of who you are now as a church. Take the time to define your church’s mission, vision, and unique personality. What sets your church apart? What do you want to be known for in your community? Engage your leadership team and perhaps lay leadership in this process to ensure alignment and buy-in. **2. [Know Your Audience](https://beknownforsomething.com/discover-your-church-audience/ "Discover Your Church Audience")** Just as Jesus met people where they were, effective church rebranding requires an understanding of your potential audience. Who are the people in the community where God’s placed you? What are their needs, concerns, and goals? Conduct demographic research and/or listening groups to gather insight into the demographics and psychographics of your target audience. This will help you tailor branding efforts to resonate with your audience on a deeper level. Your brand is more about them than about you. **3. [Discover Your Thread](https://beknownforsomething.com/branding-retreat/)** Once you have a clear understanding of your identity and audience, it’s time to craft your brand positioning. A thread. This controlled message should reflect your church’s values and mission while also addressing the needs and aspirations of your target audience. Keep it simple, authentic, and consistent across all your communication channels. Whether it’s your website, social media, or sermons, every touchpoint should reinforce your brand thread and evoke a sense of belonging and connection. It should be simple, easy to use, and unique so you become known for it. This will become your brand. **4. Create a Unique Visual Identity** Your visual identity is the face of your church’s rebrand, which is required in our visual world. It encompasses the logo, color palette, font palette, and overall design style. Invest in a professional designer (or branding agency) to create a visually appealing and cohesive brand identity that reflects your church’s presence. Your church logo should be memorable, versatile, and reflective of your church’s personality and message. **5. Be Constant and Consistent** Consistency is key to building a strong and recognizable brand as part of an effective church rebrand. Ensure your brand thread and visual identity are consistently applied across all your communication channels, from website and social media profiles to printed materials and signage. At the same time, with authenticity in mind, be genuine and transparent, and let your church’s unique personality shine through. [![](https://beknownforsomething.com/wp-content/uploads/2023/09/Branding-Retreat-24.png "Branding-Retreat-24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Rebranding **Tags:** audience, brand, community, Logo, thread, visual --- ### [Church Welcome Video Tips Every Pastor Should Use](https://beknownforsomething.com/church-welcome-video-tips-every-pastor-should-use/) **Published:** January 25, 2026 **Author:** BKFS **Content:** Your church welcome video is often the first message people experience before they ever step into your building. Long before a sermon is heard or a hand is shaken, your church welcome video is already communicating who you are, what you value, and whether someone belongs. That’s why clarity matters. When a church welcome video feels unfocused, overly scripted, or unclear, people don’t lean in; they hesitate. But when it’s intentional, warm, and aligned with your [church’s communication thread](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/), it invites people to take the next step with confidence. As Scripture reminds us, “And if the bugle gives an indistinct sound, who will get ready for battle?” ([1 Cor 14:8, ESV](https://www.biblegateway.com/passage/?search=1%20Corinthians%2014%3A8%2C%20ESV&version=ESV)). Clear signals lead to clear responses—and that’s exactly what an effective church welcome video is designed to do. 1. **Keep It Authentic and Relational** People are drawn to real, not rehearsed. Speak like you’re talking to someone one-on-one, not reading bullet points off a screen. When your tone is natural and genuine, trust is built instantly. Authentic communication communicates welcome in a way that sterile, overly produced content never can. 2. **Show Your Brand Thread Clearly** Your video should echo the same voice, colors, and values that your church uses everywhere else. Consistency in messaging strengthens your [identity](https://beknownforsomething.com/did-jesus-have-a-brand-spoiler-yes-your-church-should-too/) and helps visitors recognize who you are. If your church is known for being warm, community-focused, and welcoming, let that thread run through every visual and word you use. 3. **Keep It Short and Strategic** Attention spans are short, especially online. Aim for two minutes or less with a simple rhythm: greet, introduce what makes your church unique, then invite them to take the next step. Brevity isn’t just polite — it helps ensure people actually watch the whole message. 4. **End with What to Do Next** A great welcome video doesn’t just say hello — it tells your viewer what to do next. Whether that’s “join us this Sunday,” “plan your visit,” or “learn more on our site,” a clear next step keeps people moving forward instead of leaving them unsure or stuck. 5. **Invest in Good Quality** Good lighting, clear audio, and stable visuals don’t make your video perfect — they make your message accessible. Poor production distracts from your voice. Aim for professional enough that people focus on what you’re saying, not how it looks. A church welcome video doesn’t need to be flashy. It needs to be clear. When your message is focused, relational, and consistent with your church’s communication thread, people know exactly what to do next. If your church welcome video feels outdated, unclear, or disconnected from the rest of your messaging, it’s not a video problem—it’s a clarity problem. And clarity is fixable. If you want your church’s first impression to invite people forward instead of leaving them confused, it may be time to [rethink how you communicate](https://beknownforsomething.com/website-assessment/). That’s where intentional church branding and messaging make all the difference. **Categories:** Website Strategy **Tags:** audience, benefits, brand, church communication, community, strategy, website strategy --- ### [Why Church Communicator Self Care Matters](https://beknownforsomething.com/why-church-communicator-self-care-matters/) **Published:** January 11, 2026 **Author:** BKFS **Content:** Church communicators are often the quiet carriers of pressure. You’re shaping messages, managing platforms, responding to urgency, and translating vision often without clear boundaries or applause. Over time, that weight adds up. This is why church communicator self-care is not a luxury; it’s leadership stewardship. Burnout doesn’t usually arrive suddenly. Instead, it shows up as fatigue, cynicism, loss of creativity, and emotional distance. When communicators run on empty, clarity suffers, and confusion follows. Healthy churches depend on healthy communicators. Scripture reminds us that limits are not weakness. “Come to me, all of you who are weary and burdened, and I will give you rest.” ([Matthew 11:28 CSB](https://www.biblegateway.com/passage/?search=Matthew%2011%3A28&version=CSB)). Jesus didn’t celebrate exhaustion. He invited rest with purpose. ****Burnout Is a Signal, Not a Failure**** Burnout is often treated as a personal flaw. In reality, it’s a system problem. When expectations are unclear, priorities constantly shift, and everything feels urgent, even the most gifted communicator will struggle. Church communicator self care begins by recognizing that constant output without renewal is unsustainable. Healthy communication requires margin. Margin allows you to think clearly, discern wisely, and speak with intention instead of reaction. Without it, messaging becomes noisy, inconsistent, and disconnected from the mission. **Self Care Protects the Mission** Taking care of yourself isn’t about stepping away from ministry, it’s about sustaining it. When communicators establish healthy rhythms, the entire church benefits. Messaging improves. Creativity returns. Decision-making becomes calmer and more aligned. [Proverbs 4:23](https://www.biblegateway.com/passage/?search=Proverbs%204%3A23&version=CSB) offers a practical reminder: “Guard your heart above all else, for it is the source of life.” (CSB). What flows out of your communication is deeply connected to what’s happening inside you. **Build Rhythms That Restore Clarity** Effective church communicator self care includes practical rhythms: - Clear start and stop times - Defined priorities and decision filters - Space for [learning](https://beknownforsomething.com/do-you-speak-guest-learning-to-speak-community-lingo/), reflection, and prayer - Permission to say no to what distracts from the mission These rhythms don’t weaken your output—they strengthen it. Churches known for clarity are led by communicators who are rested, focused, and emotionally healthy. **Healthy Communicators Build Healthy Churches** Your church doesn’t need more content. It needs clearer [content](https://beknownforsomething.com/church-content-checkup-6-key-questions/). And clarity begins with communicators who are cared for, supported, and spiritually grounded. When the people shaping your message are exhausted or stretched too thin, communication becomes reactive and fragmented. But when communicators are healthy, aligned, and trusted, your message gains consistency, credibility, and calm. Healthy communicators help churches move from noise to clarity—and from pressure to purpose. When you protect your health, you protect the message. When you choose sustainable rhythms, you model wise leadership. And when you commit to church communicator self care, your communication becomes more faithful, focused, and effective over the long term. If your church needs greater clarity, [healthier communication systems](https://beknownforsomething.com/church-branding-package/), and a sustainable way to lead well, Be Known For Something can help you build a message that serves both your people and your calling. **Categories:** Pastors **Tags:** audience, brand, burnout, church communication, Communication Content, community, healthy church, self care --- ### [When Church Communication Falls on One Pastor](https://beknownforsomething.com/when-church-communication-falls-on-one-pastor/) **Published:** January 4, 2026 **Author:** BKFS **Content:** For many solo pastors, church communication becomes one more responsibility added to an already full plate. You preach, lead, counsel, plan, and care, then somehow you’re also expected to be the marketer, brand manager, and content strategist. When church communication rests on one person, clarity often suffers. Not because the pastor lacks vision, but because communication requires margin, systems, and repetition, things solo leaders rarely have enough of. Scripture reminds us that leadership was never meant to be carried alone: “Two are better than one because they have a good reward for their efforts.” ([Ecclesiastes 4:9 CSB](https://www.biblegateway.com/passage/?search=Ecclesiastes%204%3A9&version=CSB)). When communication depends entirely on one voice, strain is inevitable. ****Why Church Communication Breaks Down for Solo Pastors**** Solo pastors usually communicate reactively, not strategically. Announcements happen late. Messaging changes week to week. Content is created out of urgency instead of intention. As a result, [church communication](https://beknownforsomething.com/church-communication-strategy/) becomes inconsistent. The congregation hears messages, but they don’t always feel aligned. Over time, confusion quietly replaces clarity. This isn’t a leadership failure. It’s a systems problem. **Clarity Requires Structure, Not More Effort** Strong church communication doesn’t start with more posts, [emails](https://beknownforsomething.com/5-ways-to-get-your-church-emails-opened-and-read/), or announcements. It starts with deciding what matters most and saying it consistently. When solo pastors lack a framework, everything feels important. And when everything feels important, nothing truly lands. A clear communication system helps you: • Decide what not to say • Repeat the right messages with confidence • Reduce last-minute scrambling • Protect your energy and focus Clarity is not about volume. It’s about alignment. **Consistency Builds Trust When Time Is Limited** People don’t expect perfection from their pastor, but they do expect consistency. When church communication feels scattered, trust erodes quietly. Consistency doesn’t mean constant content. It means a recognizable voice, steady priorities, and messaging that reinforces the same core truths week after week. Even small churches benefit when communication feels intentional rather than improvised. **You Don’t Need a Team, You Need a Process** Most solo pastors assume better church communication requires more people. In reality, it requires a repeatable process. A simple framework allows you to: • Plan communication ahead of time • Reduce decision fatigue • Delegate later when help becomes available • Stay focused on ministry, not messaging chaos Systems serve leaders. They don’t replace them. **A Clearer Way Forward** When church communication falls on one pastor, the solution isn’t working harder; it’s communicating smarter. Clarity creates breathing room. And breathing room allows pastors to lead with confidence instead of exhaustion. If you want a communication system that supports your ministry instead of draining it, the [Be Known For Something framework](https://beknownforsomething.com/church-branding-package/) helps churches simplify messaging, strengthen trust, and communicate with purpose without adding more to your plate. **Categories:** Pastors **Tags:** audience, Church, leaders, leadership skills, Ministry, persona, Say their Name, Show the Gain, Solo Pastor, Solutions to Proclaim --- ### [Church Member Communication: 5 Essential Strategies](https://beknownforsomething.com/church-member-communication-5-essential-strategies/) **Published:** January 18, 2026 **Author:** BKFS **Content:** When someone decides to join your church, your communication becomes more than information; it becomes discipleship. Too often, well-meaning churches tell new members logistical details but fail to connect them into the life of the church in ways that actually help them grow. Effective church member communication helps people understand not just what you do, but why it matters in their faith journey. Clear church member communication is a form of pastoral care. How you guide new members shapes whether they feel seen or sidelined. Scripture reminds church leaders of this responsibility: “Shepherd the flock of God that is among you” ([1 Peter 5:2, ESV](https://www.biblegateway.com/passage/?search=1%20Peter%205%3A2%2C%20ESV&version=ESV)). Thoughtful communication is one of the simplest ways to live that out. 1. **Teach Your Language, Culture, and Expectations** Membership isn’t just a title, it’s a [community](https://beknownforsomething.com/how-to-create-a-church-marketing-strategy-that-reaches-your-community/) with rhythm, expectations, and language. Regular orientation or membership classes help new members understand your gospel priorities, mission, values, and how you serve together. Don’t assume people know your culture or internal terms; define them with simplicity and patience. 2. **Make the Welcome Personal and Relational** People join people before they join programs. Introduce new members to key leaders and fellow attendees. If multiple new members join at once, help them connect, maybe through a small group or class, so they don’t feel like strangers in a crowd. 3. **Follow Up Regularly in the First Months** A first greeting is good. A follow-up rhythm is better. Reach out after a few weeks or months with a call, email, or text. Make sure they’re receiving your weekly communication and feel connected to the life of the church. Personal follow-up increases the likelihood they’ll get involved in groups, serving, or ministries. 4. **Teach Why Giving Is Part of Worship** Giving isn’t a transaction, it’s a spiritual practice. When you [communicate](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/) to a new member, gently explain why generosity matters, how it reflects Scripture, and how it blesses both the church and others. Be pastoral, scriptural, and practical. 5. **Celebrate Their First Anniversary** The first year sets the tone for long-term engagement. On their first anniversary, check in with a meal, call, or personal note. Ask about their faith growth, any concerns, and how they’re serving. Celebrations create belonging; belonging fosters commitment. Thoughtful church member communication is more than administrative follow-up — it’s part of making disciples and connecting people to purpose. When your communication is intentional, relational, and clear, your church becomes a place people belong and stay engaged. If your church wants help [building communication systems](https://beknownforsomething.com/church-branding-package/) that strengthen your message and deepen engagement, an intentional strategy always makes a difference. **Categories:** Communication Strategy **Tags:** audience, church communication, Church Leadership, communication, community, strategy --- ### [Church Crisis Communication: A Simple 5-Step Plan](https://beknownforsomething.com/church-crisis-communication-a-simple-5-step-plan/) **Published:** December 14, 2025 **Author:** BKFS **Content:** When a crisis hits, clarity matters more than ever. Your church’s response will either strengthen trust or create confusion. That’s why every pastor, ministry leader, and church communicator needs a simple, strategic church crisis communication plan. When you prepare before the pressure arrives, you protect your church’s unity, reputation, and Gospel mission. As Scripture reminds us, “Plans fail when there is no counsel, but with many advisers they succeed.” ([Proverbs 15:22 CSB](https://www.biblegateway.com/passage/?search=Proverbs+15%3A22&version=CSB)). Preparation isn’t fear-filled—it’s wise stewardship. 1. **Identify Potential Crises Before They Happen** You can’t anticipate everything, but you can prepare for the most likely situations. Gather your leadership team and list scenarios your church could face: - Safety or weather emergencies - Facility failures - Health or medical incidents - Staff or volunteer misconduct - Financial or legal issues - Negative publicity or misinformation Document each scenario. Outline what a response might require. Churches known for clarity start planning long before a crisis ever arrives. 2. **Build a Crisis Communication Team** No pastor should carry this alone. Building a strong church crisis communication team ensures no one has to guess who does what when pressure rises. Select a small, trusted group and assign clear roles: - Primary spokesperson - Internal communicator - Media/press contact - Social media manager - Administrative support Train them. Ensure they know when the plan is activated, what their responsibilities are, and how to speak with one unified voice. Preparation turns panic into confidence. 3. **Prepare Clear Messaging in Advance** Crisis communication fails when people scramble to figure out “what to say” in the moment. Prepare templates early: - Email announcements - Website alerts or banners - Social media updates - Press statements - Internal staff notifications All messaging should reflect: - Truth — never speculate - Clarity — simple, direct language - Empathy — acknowledge emotions - Hope — grounded in Christ and Scripture A consistent voice strengthens your church’s brand, especially when pressure rises. 4. **Organize a Communication Timeline** A crisis rarely gives you time to think clearly, so decide the order before you need it. Your timeline might look like: 1. Notify senior leadership 2. Inform staff and volunteers 3. Communicate with the congregation 4. Update website and social channels 5. Provide follow-up updates at scheduled intervals Predictability builds trust. Silence creates confusion. People want to know their church is present, aware, and leading well. 5. **Review, Practice, and Improve Your Plan** A crisis plan is not a one-time document. It must evolve as your church evolves. Set a rhythm to: - Review contact lists - Update messaging templates - Run crisis simulations - Debrief after real or practice scenarios - Identify gaps and refine steps Regular review reinforces preparedness and ensures your church is never caught off guard. A crisis doesn’t define your ministry; your response does. When you prepare intentionally, communicate consistently, and lead with empathy, your church becomes known for wisdom, unity, and trustworthiness. A well-built church crisis communication system strengthens your brand and equips your leaders to respond with clarity long before any crisis appears. If your church wants help [creating a communication system](https://beknownforsomething.com/church-branding-package/) that strengthens your brand and equips your leadership, the Be Known for Something framework can guide you toward clarity and confidence before crisis ever comes. **Categories:** Communication Strategy **Tags:** brand, church crisis communication, church safety, Communication Content, crisis, Crisis Communication, emergency communication, Solo Pastor, strategy --- ### [Church Content Checkup: 6 Key Questions](https://beknownforsomething.com/church-content-checkup-6-key-questions/) **Published:** December 28, 2025 **Author:** BKFS **Content:** Clear communication starts long before you hit “send.” It begins with evaluating your church content, so you communicate what truly matters. When you pause before sharing anything, you protect clarity, and your congregation feels it. Scripture reminds us why this matters: “What then, brothers? When you come together, each one has a hymn, a lesson, a revelation, a tongue, or an interpretation. Let all things be done for building up.” ([1 Corinthians 14:26, ESV](https://www.biblegateway.com/passage/?search=1%20Corinthians%2014%3A26&version=ESV)). Every piece of church content should strengthen understanding, not add noise. That means leaders must slow down and assess before speaking. 1. **Is the Message Clear or Confusing?** Because you live inside the church, what seems obvious to you may be baffling to a first-time visitor. View content from a [fresh outsider’s perspective](https://beknownforsomething.com/pastor-7-controlled-messages-your-church-needs-every-week/). Ask: Would someone new understand this? When in doubt, simplify. Clarity honors your audience and honors God. 2. **Is the Content Trying to Do Too Much?** When you cram multiple ideas into one communication update, event promos, sermon reminders, and ministry news, you force the reader to sift through noise. Instead, choose a single “main idea” per piece. Focus on it. The most effective content speaks with one clear voice and one purpose. 3. **Are You Leading with What Matters: the “Why”?** People rarely commit to details they don’t care about. Start by answering: Why does this matter to them? Share the benefit or encouragement first. Only after that—and only if needed—add the details. When you lead with care and conviction, your message carries weight. 4. **Is There a Clear Next Step (CTA)?** Communication without direction leaves people wondering “What now?” A good piece of church content ends with a next step: “Join a group,” “Register for camp,” or “Contact us for help.” Without a [call to action](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/), even great content loses power. 5. **Does This Message Add Real Value?** Church content should serve, not clutter. Always ask: Does this message truly matter? Does it encourage, inform, or invite someone closer to your mission? If it only adds noise, leave it out. Your congregation’s attention is valuable; steward it wisely. 6. **Is It Clear and Concise Enough to Read in a Few Minutes?** In an age of distractions, brevity matters. If your message requires a long scroll or deep reading, odds are many will skip it. Aim for clarity, brevity, and impact. Short messages often deliver the biggest punch. When your church consistently evaluates content before sharing it, you protect your congregation from confusion and ensure every message reflects who you truly are. Healthy communication builds trust, and trust opens doors for ministry. Keep these six questions close, use them often, and you’ll strengthen the voice your community depends on. If you want to go deeper, [revisit your communication systems](https://beknownforsomething.com/church-branding-package/) regularly. Small, intentional improvements today will shape a clearer, more connected church tomorrow. **Categories:** Content **Tags:** audience, community, digital hub, message, persona, Say their Name, social media, Solutions to Proclaim, Speak their Pain, thread, website --- ### [Church Website Strategy for Pastors](https://beknownforsomething.com/church-website-strategy-for-pastors/) **Published:** December 21, 2025 **Author:** BKFS **Content:** Your church website isn’t just a digital brochure; it’s your front door to the community. Without clear, compelling content, potential guests leave confused. With the right strategy, your site becomes a warm invitation and a powerful tool for outreach and connection. As [Proverbs 16:3 (CSB)](https://www.biblegateway.com/passage/?search=Proverbs%2016%3A3&version=CSB) reminds us, “Commit your activities to the Lord, and your plans will be established.” When your website content is aligned with your mission, God uses it to establish meaningful connections and guide people toward your church. 1. **Know Who You’re Writing For** First and foremost, identify who you want to reach: seekers, families, new believers, longtime members. A good church website content strategy begins when you write for real people, not generic “church goers.” That means using language they understand, focusing on their needs, and giving clear answers: - What do we believe? - When and where do we meet? - What happens if I visit? - How can I get involved? 2. **Clarify Your Core Message — Your “Thread”** Your site needs a central thread: a simple, clear message that defines who you are and what you stand for. This brand promise becomes the foundation of every page. When your “Thread” is consistent, visitors understand your identity quickly and are more likely to explore further. 3. **Structure Content for Easy Navigation** Don’t make people hunt for answers. [Organize your website](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/) logically: Home, About, Ministries, Events, Sermons/Resources, Contact. Use concise text, high-quality photos of real people, and clear menus so visitors find what they need fast. 4. **Engage with Real Stories & Visuals** People [connect with people](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/), not church jargon. Use member stories, testimonies, and photos that reflect real community life. Add short videos or sermon clips. When visitors see real faces and real lives, they begin to imagine themselves as part of your church family. 5. **Include Clear Calls to Action (CTAs)** After someone reads your site, what should they do next? Make it obvious: “Visit Us This Sunday,” “Join a Small Group,” “Watch Our Sermon,” “Contact Us.” Use short, action-oriented buttons or links, so visitors know the next step. 6. **Keep It Fresh & Easy to Update** A church website can’t be a “set it and forget it” project. Regularly update events, sermons, resources, and photos. Fresh content signals a living, active church, not a static brochure. If you’re tired of a website that sits there doing nothing, it’s time to craft content that works. With a strategic approach, clear audience focus, simple structure, real stories, and strong CTAs, your church website can become a powerful tool for growth, connection, and impact. [Let’s build a website](https://beknownforsomething.com/website-assessment/) that doesn’t just look good but truly communicates who you are. **Categories:** Website Strategy **Tags:** benefits, Communication Content, community, thread, website, website strategy --- ### [3 Church Leadership Skills That Transform Your Ministry](https://beknownforsomething.com/3-church-leadership-skills-that-transform-your-ministry/) **Published:** November 23, 2025 **Author:** BKFS **Content:** You didn’t accept a call to ministry just to maintain the status quo. You were called to lead to inspire, equip, and see God’s Kingdom advance. That’s why mastering church leadership skills is essential. These skills aren’t optional extras; they are the lifeblood of effective ministry leadership, helping you guide your team and build a healthy, thriving church. If you’re serious about building a healthy church and equipping others to lead, you must develop these three foundational skills. Let’s dive in. 1. **Asking Questions: The Gateway to Empowered Leadership** Many church leaders get approached with a sense of urgency. People ask for answers. Often, you may feel pressured to respond immediately, even before you’ve heard the full story. But here’s the truth: one of the strongest church leadership skills is [listening first](https://beknownforsomething.com/5-communication-skills-every-church-leader-must-practice/), then asking clarifying questions, then inviting participation. For example: ask someone, “What do you think we should do?”…and really listen. When you lead this way, you shift from being the gatekeeper of answers to being the coach of possibilities. It creates engagement, builds ownership, and strengthens teams. In effect, you’re equipping the church, not just doing it all yourself. That’s what effective ministry leadership looks like. 2. **[Considering Change](https://beknownforsomething.com/5-leadership-communication-challenges-how-to-overcome-them/): Strengthen Your Leadership Skills** Ministry is dynamic. The contexts we serve in evolve. And yet, too many church leaders cling to the notion that “this is how we’ve always done it.” If you want to lead well, one of the key church leadership skills you must master is considering change, not change for its own sake, but change that aligns with your vision, values and mission. In practice that means: - After you’ve asked someone for their suggestion, pause and evaluate it. - Ask: What’s our goal? What difference will this make? - Then empower the person to take responsibility for its success. When you do this, you release others to lead, you protect your vision, and you reinforce trust. It’s how your leadership becomes a catalyst for innovation—not just maintenance. As the Scripture reminds us: *“*Without guidance, a people will fall, but with many counselors there is deliverance.*”* ([Proverbs 11:14](https://www.biblegateway.com/passage/?search=Proverbs+11%3A14&version=CSB)) 3. **Raising Up Leaders: Multiply Your Church Leadership Skills** Ultimately, no leader operates alone. One of the most critical church leadership skills is raising up other leaders so your ministry doesn’t hinge only on you. You know you’re succeeding when fewer people ask you for answers but more people are leading others with confidence. Effective ministry leadership means shifting your role from sole contributor to multiplier. That happens when you: - Invite ideas and ownership - Mentor and delegate responsibility - Celebrate and release others When you raise up leaders, you build a church culture where ministry becomes sustainable, not fragile. And when you’re gone or transition out of a role, the ministry doesn’t crumble; it thrives. That’s the mark of a healthy, strong, and effective ministry. You were called to lead. But leadership in ministry is not just about title or task, it’s about developing and deploying key church leadership skills: asking questions, considering change, and raising leaders. **Start today: ask better questions. Embrace meaningful change. Invest in others**. Do this, and your ministry will move from good to great, stretching beyond what you could do alone and reflecting the heart of God’s Kingdom leadership. Ready to strengthen your leadership and unify your church message? [Let Be Known For Something guide you in developing the skills that grow your ministry.](https://beknownforsomething.com/coaching/) **Categories:** Leadership **Tags:** audience, Church, leaders, leadership skills, Ministry, persona, Say their Name, Show the Gain, Solutions to Proclaim, Speak their Pain, thread --- ### [Effective Church Communication: How to Build a Consistent Rhythm](https://beknownforsomething.com/effective-church-communication-how-to-build-a-consistent-rhythm/) **Published:** December 7, 2025 **Author:** BKFS **Content:** A church that communicates well isn’t left to chance; it follows a rhythm. Yet too often, messages are sent reactively, social posts go up haphazardly, and emails are inconsistent. If your goal is effective church communication, you need a consistent system, a rhythm that builds trust, clarity, and engagement. As Scripture reminds us, “And he himself gave some to be apostles, some prophets, some evangelists, some pastors and teachers, 12 to equip the saints for the work of ministry, to build up the body of Christ…” ([Ephesians 4:11–12 CSB](https://www.biblegateway.com/passage/?search=Ephesians+4:11-12&version=CSB)). Establishing a rhythm equips your congregation to participate fully in ministry rather than merely observing. 1. **Define your communication cadence** Before [creating content](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/), define your rhythm. Will you send weekly newsletters? Bi-weekly updates? [Daily social posts](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/)? A clear cadence ensures your messages arrive predictably, helping your audience know when and where to expect information. In addition, ensure every message ties back to your church’s core thread. When communication feels random, your congregation may disengage. But a deliberate cadence fosters confidence and consistency, which are essential for effective church communication. 2. **Align channels with your rhythm** Your church uses multiple channels: website, social media, email, text messaging, print, and Sunday announcements. However, quantity doesn’t equal effectiveness. Instead of broadcasting everywhere indiscriminately, set your rhythm intentionally: - For example: Monday email → Wednesday social post → Friday campus reminder. - Then adjust: Are these channels working for [your audience](https://beknownforsomething.com/4-practical-ways-to-get-close-to-your-audience/)? Do they feel consistent with your strategy? The goal: to make your message predictable in presence and potent in purpose. Establishing a rhythm in your channels is not about doing more; it’s about doing right. 3. **Weekly rhythm for effective church communication** Communication should not rely on one person. Train staff and volunteers to own the rhythm and understand their role in delivering messages. Clear roles and expectations prevent burnout and make the system sustainable. Moreover, when your team is aligned, your church communicates as one unified voice, not a fragmented set of messages. This shared ownership amplifies your reach and strengthens effective church communication throughout the congregation. 4. **Measure and adjust for effectuve church communication** Finally, track the effectiveness of your communication rhythm. Monitor metrics such as email opens, social engagement, website visits, and event attendance. Then refine your plan based on results. A rhythm without measurement is just routine. By reviewing data and adjusting regularly, you ensure your communication is not only consistent but also impactful. Building a consistent rhythm isn’t about doing more, it’s about doing it well. A church that communicates with clarity, predictability, and purpose inspires participation and spreads the Gospel effectively. Let Be Known For Something help you establish a sustainable communication rhythm, sharpen your leadership, and create [effective church communication](https://beknownforsomething.com/church-branding-package/) that truly reaches your congregation and community this year. **Categories:** Communication Strategy **Tags:** audience, church communication, Church Leadership, communication, community, strategy --- ### [Christmas Church Communication Strategy: 3 Nativity Lessons](https://beknownforsomething.com/christmas-church-communication-strategy-3-nativity-tips/) **Published:** November 30, 2025 **Author:** BKFS **Content:** Christmas isn’t just another event on the calendar; it’s a strategic opportunity to communicate the Gospel to a world that’s ready to hear. But in the rush of lights, programs, carols, and invites, many churches miss the mark. That’s why your church communication strategy matters more than ever this season, especially when it helps people rediscover the hope of Christ through meaningful Nativity lessons. When you align your messaging with the timeless truth of the Nativity, you move from noise to meaning. As the Scripture says, “And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father… ” ([John 1:14 ESV](https://www.esv.org/John+1/)). If the Word became flesh to dwell among us, your message must be simple, embodied and worth hearing. Here are 3 foundational communication tips, drawn from the Nativity story, that every church can apply this Christmas to break through into hearts and into your city. 1. **Clear message: cut the complexity** The angel’s message to the shepherds in the fields didn’t come wrapped in jargon, corporate speak, or complicated theology. It came as good news: “Do not be afraid. I bring you good news of great joy that will be for all the people.” ([Luke 2:10-11 ESV](https://www.esv.org/Luke+2/)) Clarity is your first communication frontier. In your church communication strategy this season, simplify first. Strip away assumptions about what people already know. Speak to where they are, not where you wish them to be. Whether it’s your service invite, your social graphic, or your [email](https://beknownforsomething.com/5-ways-to-get-your-church-emails-opened-and-read/)—make sure your message is immediately understandable. Because when your message is clear, it serves as a bridge into the deep truth you’re inviting people toward. 2. **Multi-channel presence: show up where they are** The Nativity narrative unfolds across places: a stable, a field of shepherds, wise men arriving from afar. The message didn’t wait solely for the temple; it went to the people. That’s a powerful model for a modern church communication strategy. Your church must be visible where your community lives. On your website, yes. On social platforms, yes. But also offline: through participation in your neighborhood, serving events, and real-time relational engagements. You don’t just broadcast. You show up. You engage. You weave your story into their story. Because a message that’s only online and generic rarely speaks into someone’s everyday. 3. **Timing and relevance: speak when the set time has come** Consider the words of [Galatians 4:4-5 (ESV)](https://www.esv.org/Galatians+4/): “But when the fullness of time had come, God sent forth his Son, born of woman, born under the law…” The timing of the Incarnation mattered and yours must too. In your Christmas communication strategy, don’t just run the same program as last year. Ask: “What is my city feeling right now? What questions are people asking this December? How can our [church speak](https://beknownforsomething.com/do-you-speak-guest-learning-to-speak-community-lingo/) hope rather than hustle?” Then craft your message with that in mind. When your communications connect with what people are actually experiencing, you elevate from “just another invite” to “this is exactly what I need right now.” This Christmas, your church has the chance to move from being heard to being sought. Begin with a clear message. Make sure you’re present across all the channels. And align your timing with what your people are sensing and needing. Ready to give your church [communication strategy ](https://beknownforsomething.com/church-branding-package/)the edge it needs this season? Be Known For Something can help you clarify your message, expand your reach, and engage your community in meaningful ways. Make this Christmas more than memorable—make it transformational. **Categories:** Communication Strategy **Tags:** Christmas, communication, Holidays, navity, strategy --- ### [How to Create a Church Marketing Strategy That Reaches Your Community](https://beknownforsomething.com/how-to-create-a-church-marketing-strategy-that-reaches-your-community/) **Published:** November 16, 2025 **Author:** BKFS **Content:** You’ve been called to lead a church that makes a difference in your city. That means developing a clear church marketing strategy, not to promote yourself, but to connect your community with the hope of Christ. Marketing is simply a communication tool for ministry, helping you share your story in ways people actually hear and respond to. “In the end, marketing” isn’t a vanity project; it’s a tool, an extension of your ministry’s voice to your community. As the Scripture reminds us, “For the earth will be filled with the knowledge of the LORD’s glory as the waters cover the sea.” ([Habakkuk 2:14 ESV](https://www.esv.org/Habakkuk+2/)) If your church remains hidden, you’re leaving that vision unfulfilled. Here are 8 proven strategies to help your church break through into your city, engage people where they live, and invite them into what God is doing through your congregation. 1. **Clarify your message before you spend energy** Before diving into tactics, ensure your church [marketing strategy](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/ "marketing strategy") starts with a clear, consistent message. What makes your church unique? Who are you trying to reach, and how do you want them to feel when they encounter you? Without this clarity, even your most creative ideas will fail to make an impact. 2. **Build a strong online hub (your website)** Your website is the digital front door of your church. If someone searches “church near me” and lands on a confusing site, you’ve lost the opportunity. Ensure your [site is welcoming](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/), mobile-friendly, fast, and clearly communicates your identity and invitation. This is one of the key church marketing strategies that underpin all others. 3. **Be visible locally: claim your space** Marketing begins with presence. Make sure your church shows up in local listings, maps, and community directories. When someone in your town searches “church near \[your city\]” you want to appear. Because even great messages don’t matter if no one can find you. 4. **Use stories and visuals to connect** People don’t respond to church marketing when it feels like “advertising.” They respond when it feels like life. Share real [stories of transformation](https://beknownforsomething.com/church-storytelling-essential/). Show welcoming faces. Use high-quality visuals. In addition, invite your congregation into this storytelling that builds ownership and authenticity. 5. **Lean into social media—but with a plan** Yes, social media can be chaotic. Instead of treating it like random posts, define a rhythm: what you’ll post, when, to whom and why. Use platforms strategically, focus where your community actually is, rather than being everywhere. Because consistent and meaningful presence wins more than scattered effort. 6. **Engage in your community—offline matters** Marketing isn’t only digital. Host events, serve your neighborhood, and show up where people are. When you’re visible in your city for reasons beyond “come to church” you build trust. And trust invites questions. Marketing becomes ministry when it’s relational. 7. **Measure what matters and adjust** A good church marketing strategy isn’t set in stone—it grows and adapts. Track what’s working, adjust your efforts, and celebrate results that align with your mission. Use what you learn to refine how you reach your city for Christ continually. 8. **Mobilize your team: everyone is part of the outreach** Finally, marketing isn’t a one-person job or a one-month project. Equip a team, invite volunteers, empower your communications staff, and ask your congregation to invite. When everyone owns the outreach, your message spreads naturally. That’s the kind of church marketing strategy that’s sustainable because it’s rooted in community, not just campaigns. Your calling is bigger than posts, ads and programs. It’s about reaching people with hope. And marketing done well is simply the method. Start by clarifying your message, then build systems that amplify it in your city. Use the strategies above as your toolkit. Let Be Known For Something help you [sharpen your communication](https://beknownforsomething.com/church-branding-package/), build your leadership framework, and reach deeper into your neighborhood with the gospel. **Categories:** Marketing **Tags:** audience, community, digital hub, Gospel, message, persona, Say their Name, Show the Gain, social media, Solutions to Proclaim, Speak their Pain, thread, volunteers, website --- ### [5 Ways You can be More Creative. Now!](https://beknownforsomething.com/5-ways-you-can-be-more-creative-now/) **Published:** April 18, 2009 **Author:** BKFS **Content:** 27 years ago, I entered college to become a “graphic designer”. Actually, back then, I referred to it as a “commercial artist”. I wanted to be *Darren* from *Bewitched*. **Remember him?** ![bewitched_intro](https://www.beknownforsomething.com/wp-content/uploads/2009/04/bewitched_intro.png "bewitched_intro - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")He presented ad campaigns to various companies in the episodes that centered on him. He’d have his marker storyboards and creative ideas ready for the meetings. But something always went wrong and the client rarely liked his creative work, so his wife, Samantha (the *witch*) would be sitting on a filing cabinet in the background and with a *wiggle of her nose*, make everything right. In the 27 years since, you wouldn’t believe the times I wished for a witch in the corner to help with my presentations. But we know that’s fiction. **So how do we, mere mortals, become creative?!?** When it comes to being creative, I remember back in high school that I loved to draw and “come up with ideas” — but only if I “felt” creative. Been there? Once I landed my first agency position, *reality* became my teacher — and I discovered that you have to be creative *all* the time. Here are 5 ways I’ve learned to be creative “on the spot”! - **Realize that EVERY idea can be creative.** It’s really the ability to take an “angle” on the idea that makes it “clever”. Stop reaching for THE best creative idea, and start writing every idea that comes to your mind. Don’t judge them as you do this. Allow each idea to breed a different angle. After a while, begin to be critical and one will jump as “more” creative. And stop thinking that every creative product is unique. A totally new concept is rare, but often springs from the process. **“Uniqueness” shouldn’t be the goal or it will discourage you because the bar is too high.** - **Know your Creative spot.** We’ve all been in situations where we feel more creative. Start being conscious of these situations. Is it in the morning? Afternoon? Right after a Mountain Dew? Where are you located? What did you just do? I can tell you that most times, you need to be well-rested and well-fed. Need a “special” creative idea? **Try to simulate the “spot”.** For me, caffeine plays a large role in this process. And let’s not forget the importance of a deadline. Many an idea becomes creative when it HAS to be delivered! - **Scattergram.** This is something I learned in an English class in College. Start by writing down the key point (or benefit) of the product that you’re trying to be creative about. Then draw a line from that word (or concept) and put down the first word that pops in your mind. Continue the process, from your original word or from any word that you’ve written. From this process has sprung MANY campaigns. **A great Mac program (that’s free!)** to help you do this process is available [here](https://www.mindnode.com/). Another alternative is to write your concept word down AND a seemingly disconnected noun on the opposite side of the page. Then try to figure out the correlation. - **Don’t do it alone.** Most of my best ideas came from a group. I don’t like a large group — say only 2-4 people. And set some rules. This is the process we use at PinPoint. Someone explains the dilemma, the audience, and the expectation. Then the first round is a “nothing’s a dumb idea” discussion, followed by us paring it down. Don’t rush the first part, but realize **the goal is to find a solution**, so we try to set a time limit, and the person with the dilemma walks away with our ideas, and they decide which direction to go. - **Keep your eyes open!** I’m amazed at how little people notice. It’s sad. So many ideas and concepts interact with us on a regular basis, and we don’t even notice. We see a great TV campaign, and moments later, we hardly remember it. Or a magazine ad concept that captures our attention until we turn the page — then it’s gone! When something attracts our attention (possibly for the humor, or for the way it is communicated), break the thought process down. Quite often, you’ll see the processes (list above) in practice. A benefit of a product tied to a seemingly separate idea. And it’s that connection that makes it noticeable. If it’ll help you, keep a notepad or an iPhone app (or similar) that allows you to quickly jot down the process. Then it’ll give you a starting point the next time. So go ahead, and be creative in ALL you do. The more you practice, the better! **The best part of being creative is, it’s fun!** Perhaps it’s too logical to say that “*creative is the byproduct of a process*“. But until I find a little witch to take to my meetings, **I choose to follow a process to get a creative product.** Granted, because I’m also an artist, I break the process on a regular basis. But at least I know I do it when it happens. Start looking for creative moments in your life! ADDITION: Canva (a great, easy-to-use graphics assistant app) has a cool new bubble map brainstorming component. [Check this comparative tool out.](https://www.canva.com/graphs/comparison-charts/) **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** branding, creativity, marketing, practice, scattergram, unique --- ### [AI Prompts Every Church Communicator Should Be Using](https://beknownforsomething.com/ai-prompts-every-church-communicator-should-be-using/) **Published:** November 2, 2025 **Author:** BKFS **Content:** Artificial Intelligence (AI) isn’t replacing church communicators, it’s simply helping the good ones work smarter. Tools like [ChatGPT](http://www.chatgpt.com) (and similar) can become a creative ministry partner that helps you understand audience, brainstorm fresh ideas, and create content that connects. But only if you ask the right questions! **CAUTION:** don’t let AI do most of the work. Always, carefully read and edit to ensure accuracy and intent. **Here are 4 practical prompts to start using this week:** **1.** “**Describe the felt needs of people living in \[your city\] who are \[your target audience\].”** Before writing another social post, email, announcement, or sermon promo, ask ChatGPT to research your community’s struggles and goals. You’ll quickly get insight into what keeps your community up at night. This is perfect for shaping messages to make them feel personal. **NOTE:** Remember, effective church branding starts by being *known for something* your community actually cares about. That’s why this prompt is so valuable and foundational. **2.** “**Based on these needs, what church topics or ministries would resonate most?”** Once you understand their [pain points](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/), ask AI to connect them to your church’s solutions. **NOTE:** Now you’re not just creating random content. You’re strategically aligning ministry offerings with real-life needs. This will help ministries grow! **3.** “**Rewrite this \[content\] so it speaks to those felt needs.” e.g. announcement, event description, etc.** AI can help you adjust tone and message for different audience needs. **NOTE:** You’ll quickly see how empathy-driven communication feels more engaging and less “churchy.” **4.** “**Write 5 social post ideas that reinforce our church’s brand thread: \[insert your brand promise\].”** Whether your [brand thread](https://beknownforsomething.com/branding-retreat/) is “Finding hope together” or “Growing in life. Together.”, AI can help you stay consistent. Brand awareness is built on consistency! AI can keep your voice unified across channels so your church becomes known for a clear message (with the right personality). Just tell it (once you’re happy with the tone): “This writing style (understanding our community’s felt needs, our ministries, and brand thread) is the way I want you to always write for \[church name\]”. Then you just have to say “In the voice of \[church name\], write \[content\]”. **REMEMBER:** ChatGPT is only as smart as the prompts you give it. When you start asking questions that uncover your audience’s needs and shape your church’s content accordingly, you’ll begin creating communication that resonates. AI doesn’t give your church a voice, it can amplify the one you already have. So, use it wisely, align it with your brand thread, and let your community hear something worth listening to. Be known for something that matters! Explore **[Be Known for Something](https://beknownforsomething.com/church-branding-package/)** to see how AI can help your church communicate effectively and stay on brand. **Categories:** Communication Skills **Tags:** AI, AI Prompt, Artificial Intelligence, audience, ChatGPT, communication, needs, Say their Name, Show the Gain, Solutions to Proclaim, Speak their Pain --- ### [True thankfulness: communicating gratitude that connects](https://beknownforsomething.com/true-thankfulness-communicating-gratitude-that-connects/) **Published:** November 9, 2025 **Author:** BKFS **Content:** We’re just a couple weeks away from [Thanksgiving](https://beknownforsomething.com/3-surprising-things-thanksgiving-day/). Though you might not know it by the jingling commercials already flooding your screens! Thanksgiving has quietly become the *official start* of the Christmas season — and that’s unfortunate. Because we have so much to be thankful for. Salvation. Grace. Mercy. Family. Friends. But in the middle of holiday chaos, has your *church* paused long enough to demonstrate *authentic* thankfulness? Gratitude isn’t a seasonal event — it’s a lifestyle that points others to Jesus. When communicated well, thankfulness strengthens your [thread](https://beknownforsomething.com/who-are-you-as-a-church-discover-your-core-values-and-thread/) — that connection between what your church is known for and what your community truly needs. But if it’s done poorly, even well-intended words can feel hollow or manipulative. I’ve always appreciated Gary Chapman’s reminder about “[love languages](https://5lovelanguages.com/).” Mine happens to be words of affirmation. But even those words — the ones meant to encourage — can fall flat if they’re delivered with the wrong tone or motive. People today are wary of empty praise. They’ve seen enough sarcasm and self-serving communication to recognize when thankfulness isn’t genuine. So, as you enter this Thanksgiving season, make sure your expressions of gratitude communicate what you really mean: *you matter to this ministry.* Here are two communication reminders to help your thankfulness connect: ### 1. Don’t have hidden motives When you express gratitude, make it completely about the other person. No strings attached. No “thank you, and by the way, could you…” Paul modeled this kind of sincerity when he wrote, *“I never stop giving thanks for you as I remember you in my prayers”* ([Ephesians 1:16](https://www.biblegateway.com/passage/?search=Ephesians%201:16&version=CSB&src=tools)). His gratitude was pure and prayerful — not transactional. Use this season to genuinely thank your congregation, volunteers, and ministry partners — simply because you’re grateful for them. Period. Example: > “Sarah, I’m truly thankful for how you’ve ministered to the kids in your Sunday School class. Please let me know if you ever need anything — or a break from teaching!” That kind of message communicates care, not manipulation. ### 2. Speak to who they *are*, not just what they *did* Anyone can praise completed tasks. But authentic thankfulness recognizes *character* and *growth*. When you affirm someone’s heart, you build trust and strengthen your church’s relational thread. [Proverbs 16:24](https://www.biblegateway.com/passage/?search=Proverbs%2016%3A24&version=CSB) reminds us, *“Pleasant words are a honeycomb: sweetness to the taste and health to the body”* . Your sincere encouragement can refresh weary hearts and inspire continued service. Example: > “Ben, you’re so dependable every week in your service. I’m thankful for your faithfulness — you’re truly a blessing from God.” Those few extra words go deeper than a simple “thanks.” They tell the person they’re seen, valued, and loved. So this week, make a list of several people who deserve genuine gratitude. Speak it — or better yet, *write it*. A short, handwritten note will leave a lasting impression that digital messages rarely do. And as you prepare for Thanksgiving, remember: authentic gratitude doesn’t just fill stomachs; it fills hearts. Let’s make sure our words reflect the heart of Psalm 9:1 — *“I will thank the Lord with all my heart; I will declare all your wondrous works”*. Happy Thanksgiving from all of us at [Be Known for Something](https://beknownforsomething.com/). **Categories:** Communication Skills **Tags:** happy thanksgiving, love languages, Thankfulness, thanksgiving, thread --- ### [Church Growth Strategy: Clarity That Connects](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) **Published:** October 26, 2025 **Author:** BKFS **Content:** Most churches pray for growth but overlook one of their most effective tools: a clear church growth strategy built on strong branding and communication. Without clarity, your ministry’s message gets lost. With it, your community understands exactly why they should connect with you. Pastors carry a heavy spiritual load. You’re preaching, discipling, and leading while trying to ensure every message aligns with the mission. But you weren’t called to master marketing. That’s where an outsider, a skilled church branding or communication consultant, becomes your secret growth weapon. 1. **Fresh eyes reveal hidden opportunities** You know your church intimately. However, sometimes that closeness makes it hard to see what’s not working. In addition, an outsider offers [objectivity and an honest assessment](https://beknownforsomething.com/discover-your-audience/) of your brand, tools, and messaging to clarify what your congregation and community actually experience. This isn’t criticism. It’s clarity. A trusted consultant identifies strengths, weaknesses, and opportunities, helping your church become known for something that meets your community’s real needs. [Proverbs 15:22](https://www.biblegateway.com/passage/?search=Proverbs%2015%3A22&version=CSB) reminds us: “Plans fail when there is no counsel, but with many advisers they succeed.” Outside insight helps you refine your plans and succeed in your mission. 2. **Align your message with your mission** Churches often send mixed messages because ministry leaders juggle so many roles. An outsider helps align your communication thread—a consistent message that connects everything you do to your [mission and vision](https://beknownforsomething.com/your-church-mission-and-vision-needs-a-conversion/). Think of your church as a lighthouse. When your message shines one clear light, people know where to find hope, community, and direction. A consistent brand ensures your congregation and your neighbors understand what you stand for and why it matters to them. 3. **Practical tools that make ministry easier** The best consultants don’t just offer ideas. They equip you with real-world tools—[branding systems](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/), logos, and messaging strategies that strengthen your church growth strategy and help you connect more effectively with people. They’ve tested these systems in other churches, so you don’t have to guess what works. You get proven strategies that connect with people both inside and outside your church. That frees you to focus on what you do best: shepherding your flock. 4. **Build confidence and momentum** When a church invests in outside expertise, it signals commitment to growth and excellence. It tells your congregation you’re serious about clarity and unity. And it gives members confidence to invite others because they know exactly what your church offers. A consultant doesn’t just bring strategy; they bring stories, experience, and encouragement. They walk alongside you to implement change, measure progress, and celebrate wins. The result? A stronger [identity](https://beknownforsomething.com/did-jesus-have-a-brand-spoiler-yes-your-church-should-too/), increased engagement, and greater Gospel impact. **Your calling is clear but your message must be too** You were called to shepherd, not to design logos or develop communication systems. But every pastor needs a church growth strategy that amplifies their voice and reaches their community. Partnering with someone who understands church branding and communication helps you implement that strategy and make a greater impact for God’s Kingdom. You don’t have to do it all alone. Use your secret weapon: [contact us (we’re a trusted outsider)](https://beknownforsomething.com/contact/) who understands churches and can help you become known for something that draws people to Christ. **Categories:** Communication Strategy **Tags:** audience, persona, Say their Name, Show the Gain, Solutions to Proclaim, Speak their Pain, thread --- ### [Why No One’s Listening to Your Church (4 Steps to Fix It)](https://beknownforsomething.com/why-no-ones-listening-to-your-church-4-steps-to-fix-it/) **Published:** October 4, 2025 **Author:** BKFS **Content:** You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s exhausting. As a Pastor, you’re called to communicate the life-changing message of Jesus. So why does it feel like your church isn’t cutting through the noise? Here’s the truth: People are overwhelmed by content. Everyone’s shouting. But the voices that get heard are the ones that understand their audience. That’s why my church branding company, [“Be Known for Something”, developed its communication formula](https://beknownforsomething.com/church-branding-package/). So you are heard again. It’s quite simple and it rhymes: **1. Say Their Name.** Always start with your [audience](https://beknownforsomething.com/who-is-my-audience/). Who are you really trying to reach? Stop speaking in generalities like “everyone’s welcome”; instead, get specific. Young families juggling schedules? Retired couples looking for purpose? Then name your audience in a way they will look up. When they feel recognized, they’ll start listening. Every communication piece should be written to someone specific, not to everyone vaguely. Example: Instead of “Join us Sunday,” say “Hey single parents, church can be your calm in the chaos.” **2. Speak Their Pain.** People pay attention when they feel seen and understood. Your audience is dealing with something: divorce, depression, loneliness, stress, etc.. Don’t shy away from it. Lead with it. Resist leading WITH the Gospel. But let the pain lead TO it.[ Identify their felt need ](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/)and speak directly to it. When your church language addresses what people are going through, they’ll start to believe you have something worth hearing. You do! Ask: “What’s keeping them up at night?” Then speak to it (before talking about your church or the Gospel). **3. Solutions to Proclaim.** Here’s where the Good News shines. But rather than defaulting to “come to church,” offer practical steps tied to their pain. People want hope. And peace. They want community. Show them how your ministries offer that. Small groups, a sermon series, and financial classes (all solutions). But only when you frame them as answers to real problems. What they are wrestling with. Few know they need the Gospel as a solution. Yet! Don’t just promote your programs. Promote the benefits of attending them. Then lead them to the Gospel. **4. Show the Gain.** End with transformation. What difference will it make in their life? Paint the picture. Give them hope. People are looking for change. They just want to know it’s possible. Show real stories, testimonies, and benefits. Make it easy: “If you take this step, here’s what can happen.” This is where your brand promise ([your thread](https://beknownforsomething.com/every-church-needs-a-thread/)) lives. And it connects to the Gospel as the ultimate gain. Pastor, if your message isn’t sticking, it’s probably not your preaching. It’s your positioning. Use this formula in all your communication — website, social, signage, email — and you’ll not only be heard, you’ll be remembered. It’s time for your church to be known for something—something they truly care about. That connects to the Gospel. [Reach out to **Be Known for Something** and let us help you reach your audience. ](https://beknownforsomething.com/church-branding-package/) **Categories:** Communication Strategy **Tags:** audience, persona, Say their Name, Show the Gain, Solutions to Proclaim, Speak their Pain, thread --- ### [Did Jesus have a brand? (Spoiler: Yes. Your Church should too)](https://beknownforsomething.com/did-jesus-have-a-brand-spoiler-yes-your-church-should-too/) **Published:** October 11, 2025 **Author:** BKFS **Content:** If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right. He didn’t have a logo or a color palette, of course. But He consistently communicated His identity, mission, and values so clearly that crowds followed Him, lives were changed, and His message spread. He was known for Something that people need. Want to communicate like Jesus? Then it’s time to embrace branding components. Not as marketing manipulation, but as a biblical way to be known for something meaningful. Something they want. And the Gospel they need. **1. Jesus repeated a clear message consistently** Jesus didn’t ramble. He repeated short, memorable statements about His mission. It’s how we know Him.: “*For the Son of Man came to seek and to save the lost.*” Luke 19:10 “*I am the way and the truth and the life.*” John 14:6 Branding takeaway: [Repetition builds memory.](https://beknownforsomething.com/pastors-please-simplify-5-steps/) A church known for a clear message is more likely to attract and keep people. If you’re saying everything, people remember nothing. **2. He knew his audience and spoke their language** Jesus communicated differently based on who He was talking to. His stories (parables) used everyday imagery that His listeners would understand. Yet His Message remained the same. “*The kingdom of heaven is like a mustard seed…*” Matthew 13:31 “*Come, follow me, and I will make you fishers of men.*” Matthew 4:19 Branding takeaway: [Speak in ways your audience understands](https://beknownforsomething.com/3-ways-engage-audience-better/). If your message doesn’t feel relevant, they’ll tune out. Know your community, or they won’t know you. Present the Gospel in their language. **3. He differentiated Himself clearly** Jesus boldly set Himself apart from the religious status quo. This is an understatement! “*You have heard that it was said… but I tell you…*” Matthew 5:21-22 “*No one ever spoke the way this man does.*” John 7:46 Branding takeaway: Differentiation is key. When your church sounds like every other local church, people won’t remember you. Jesus’ message stood out… so should yours. It’ll help people choose. **4. His life matched His message** Jesus’ actions aligned with His words. He practiced what He preached. “*The Son of Man did not come to be served, but to serve…*” [Matthew 20:28](https://www.biblegateway.com/passage/?search=Matthew%2020%3A28&version=NIV) “*I have set you an example that you should do as I have done for you.*” [John 13:15](https://www.biblegateway.com/passage/?search=john%2013%3A15&version=NIV) Branding takeaway: Authenticity builds trust. Your message must be reflected in *everything* you do —especially your leadership, culture, and community involvement. This will establish what you’re known for. [Let **Be Known for Something** help you with your church’s Brand. ](https://beknownforsomething.com/church-branding-package/) **Categories:** Brand Strategy **Tags:** audience, authentic, authenticity, Be Known for Something, message --- ### [Start at the Beginning: 3 Steps to Create a Strong Church Brand](https://beknownforsomething.com/start-at-the-beginning-3-steps-to-create-a-strong-church-brand/) **Published:** September 27, 2025 **Author:** BKFS **Content:** Julie Andrews sang it well in *The Sound of Music*: “Let’s start at the very beginning, a very good place to start.” When it comes to church communication, that’s exactly what we need to do. Before you design another flyer, post on social media, or update your website, you need a solid foundation. That foundation is your **thread**—the unique idea that connects your church’s vision to the needs of your community. Without it, your communication feels scattered and confusing. With it, you become known for something that matters. Here are the 3 steps to create a strong church brand: #### 1. Vision: know why you exist Every church must start with [vision](https://beknownforsomething.com/convert-church-vision-communication-thread/). It’s more than “we want to grow” or “we want to reach people.” Vision is a clear, compelling sentence that explains why your church exists and how you uniquely fulfill the [Great Commission](https://www.biblegateway.com/passage/?search=Matthew%2028%3A16-20&version=NIV). If your vision isn’t crystal clear, it’s almost impossible to find your thread. Revisit your vision until it motivates your people and points you in one direction. #### 2. Positioning: discover your thread Your community has needs, and your church offers solutions. But not every solution matters equally. The **[thread process](https://beknownforsomething.com/church-branding-package/)** helps you uncover the one benefit your church provides that your community is actively looking for. That’s what makes your church relevant and memorable. Start with all your ministries, list the features, and translate them into real benefits for people. Then choose the single most compelling benefit—the one that will resonate with your audience. Edit it down to 3–5 words, and that becomes your thread (your positioning statement). This is how you stand out. It’s not about being known for everything. It’s about being known for something. #### 3. Consistent brand: weave your thread everywhere Once you’ve found your thread, everything must align with it. Your logo, colors, fonts, signage, bulletins, website, and social media should all reinforce the same idea. That consistency builds recognition and trust. Think of it this way: every communication is a stitch, and over time, those stitches create a fabric your community recognizes. That’s the power of a consistent thread. --- If your church wants to connect with people in meaningful ways, you must start at the beginning: - A clear vision - A compelling thread (positioning) - A consistent brand When those three work together, your church becomes known for something that matters. And that’s the beginning of real engagement and growth. [Reach out today and let Be Known for Something help with this process.](https://beknownforsomething.com/church-branding-package/) **Categories:** Blog, Brand Strategy **Tags:** discover your thread, positioning, thread, vision --- ### [Who Are You as a Church? Discover Your Core Values and Thread](https://beknownforsomething.com/who-are-you-as-a-church-discover-your-core-values-and-thread/) **Published:** September 20, 2025 **Author:** BKFS **Content:** ### Excuse me, but who are you? Few questions strike deeper than this one: *“Who are you?”* It can feel affirming when someone genuinely wants to know. But if you’ve met before and they’ve forgotten—or if they ask with a tone of doubt—it can sting. The same question applies to your church. Do people in your [community](https://beknownforsomething.com/4-ways-church-branding-will-evangelize-the-community/) know who you are? Do your members? Or have your values and message become so unclear that even those closest to you struggle to describe your identity? This is where **core values** and your **Thread** come together. ### Why your church must clarify its identity In business, leaders talk about *core values*. In the church, they’re biblical convictions and guiding principles that never change. They’re the essence of who you are as a body of Christ. But values alone are not enough. To be memorable and impactful, your church also needs a **Thread**—a simple, unifying idea that connects your values to the actual needs of your community. [Your Thread answers](https://beknownforsomething.com/every-church-needs-a-thread/): - What do we want to be known for? - What do we want our community to say about us? - How do our biblical values connect with the real lives of our neighbors? ### When values and your Thread drift In the busyness of ministry, it’s easy to sacrifice what matters most. Maybe one of your values is authenticity, but you start projecting success instead of honesty. Or perhaps you value discipleship, but programs crowd out personal growth. Without a clear Thread tying your values to the needs around you, people get confused. Guests may walk away saying, *“I thought this church was about relationships, but all I see is programming.”* Long-time members may feel disconnected too. When the values you preach and the Thread you live by don’t match what people experience, they’ll start asking: *“Who are you, really?”* Once discovered, your Thread becomes the simple, memorable phrase that keeps your church focused and recognizable. It ensures your communication, preaching, and ministries all pull in the same direction. ### The outcome of clarity When your church lives out its core values and consistently communicates its Thread, people will know exactly who you are. They’ll recognize you, remember you, and return to you. And if some walks away because they don’t share your values, you can let them go confidently—because you haven’t compromised who God called you to be. So, pastor, let me ask again: *“Excuse me, who are you?”* [Let Be Known For Something help you discover your Thread!](https://beknownforsomething.com/church-branding-package/) **Categories:** Blog, Thread **Tags:** audience, Be Known for Something, community, Core Values, discover your thread --- ### [Largest Private Aquarium in a Church?!](https://beknownforsomething.com/largest-private-aquarium-in-a-church/) **Published:** May 23, 2010 **Author:** BKFS **Content:** ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aqarium-IBOC-1300x731.jpg "Church-With-Aquarium-IBOC - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Have you ever seen an aquarium in a church? A REALLY LARGE church aquarium?!?** On Friday, I met with the Pastor of [IBOC](https://www.ibocchurch.org/) (Inspiring Body of Christ), which is a vibrant, growing church located south of Dallas. Years ago, they approached a friend of mine, Greg Barron, to build them a new building. **Not just an ordinary building**, but one that people would hardly believe. One that’s God-sized. Barron Group (one of our design-build clients in Texas and a member of the National Association of Church Design Builders) was awarded the contract. A $40,000,000 3-year contract. **Pastor Rickie Rush** took us on a tour of his facility. He was so giddy to show us every part of this amazing building. Recently, IBOC was named the best design/built structure in Texas by TEXO. So, more than the Pastor was excited about this grand worship area. From the moment you meet Pastor Rush, you know he’s a special man. His contagious, energetic way makes you want to do better for God. I can see why Barron created such an amazing facility for him. He dreams big, has a heart for God, and motivates everyone around him. But if you ask Rickie, he’s quick to say all this is for God. ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aquarium-IBOC-Be-Known-For-Something-1300x731.jpg "Church-With-Aquarium-IBOC-Be-Known-For-Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### 3 simple essentials of the success of IBOC (aquarium in a church) 1. #### **A Purpose ([Thread](https://www.beknownforsomething.com/church-rebrand-thread/))** When you walk into any entrance, you’re greeted by aquariums and a large wall beside each aquarium that spells out the purpose of IBOC. We’re called to be “fishers” of men. The aquarium in a church sets the [branding thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) perfectly. All the fish come from various environments from around the world and now have to co-mingle. They have to go through a “decontamination” process before entering. Then they’re on show. Pastor Rush believes that the church acts as a decontamination zone before we’re “on show” as believers. The fish theme is everywhere in the church (kid’s areas and even a wave pattern in their spacious hall carpets). There’s no way that anyone can visit and not know their purpose or thread. Singleness of purpose is the key to a lively, growing church. That’s why the [Be Known for Something](https://www.beknownforsomething.com/about/) church branding team wants YOU to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/). ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/28709_1400854736001_1071276522_31224833_199998_n-300x225.jpg "28709_1400854736001_1071276522_31224833_199998_n - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") 2. #### **A Passion** The Pastor runs this church like he runs his life. And I mean literally runs! He’s small in stature yet a large-in-presence person. He never stops loving. When our small group went on the tour, he took the time to hug each one of us and tell us why we were special. Since I was the designated photographer, he took the time to tell me I was doing a great job. His passion for being Christ-like poured from him. And that emotion transcends to each volunteer. His presence motivates. In fact, (at the time) the whole church is run by only 7 full-time employees and multitudes of volunteers. Motivation always flows from the top down. If the Pastor doesn’t have energy, the church won’t. The Pastor MUST exude the church’s thread for the [church branding](https://beknownforsomething.com/6-essential-church-branding-components/) to work. Especially with an aquarium in a church! - #### **A People ([Audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/))** Rickie is clear that he wants to win the world for Christ. And he’ll start in his targeted community. He loves each person who attends and is committed to influencing them to accept Christ. That targeted audience is talked about and prayed for regularly. The more you target a specific audience, the more you’ll see the results. If you want to get a clear idea of YOUR audience, consider a Be Known for Something [focus group](https://www.beknownforsomething.com/church-focus-groups/) or [demographic analysis](https://www.beknownforsomething.com/discover-your-audience/). Pastor Rush talks of specific stories of lives changed in his community. He knows them by name. Start small with a target of who you want to reach ([personas](https://www.beknownforsomething.com/4-requirements-for-personas/)), and you’ll grow faster than aiming for a huge territory. Yes! You, too, can discover a thread to make you unique, relevant, and needed in your community. We’d love to help. It won’t even require millions of dollars! [Details for our Be Known for Something Process](https://beknownforsomething.com/church-branding-system/) (see [some of our work](https://www.beknownforsomething.com/portfolio/)). Ok, you may not involve an aquarium in a church, but it requires you to use a thread constantly and consistently. And that thread can be a physical component at your church, but even better still, it’s a solution to something that is a concern. Or a path to a goal. ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aquarium-IBOC-Inside-Be-Known-For-Something-1300x731.jpg "Church-With-Aquarium-IBOC-Inside-Be-Known-For-Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## What is Your Thread? **What a great question!** It’s what IBOC started with: a thread of a church with aquariums. Our [brand package](https://beknownforsomething.com/church-branding-package/) will help you discover it. Our church branding system is based on reliable research. From a mystery visit, demographics, and listening groups, we, together, discover your thread. Then, create a visual identity (church logo) that represents your thread. We finish with a church branding guide and church communication strategy coaching. So you can launch the brand effectively. And become heard. For the Gospel! [Contact us](https://beknownforsomething.com/contact/) to get started. ## Or Buy our Bestselling Book ### ### to Discover your thread ![Bestselling Church Branding Book | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2017/04/Desk_Book_Be_Known_for_Something-1006x800.jpg "Desk_Book_Be_Known_for_Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Our bestselling book, “[Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation | Church Branding Edition](https://www.amazon.com/dp/B0BM3NHDRN),” will help you discover your thread and start an effective church communication strategy – it’s an easy read or a great team read. It’s our entire branding process in a book! Available in print, audio, and digital download (Kindle). [More information.](https://beknownforsomething.com/church-branding-book/) ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aquarium-IBOC-Be-Known-For-Something-Outside.jpg "Church-With-Aquarium-IBOC-Be-Known-For-Something-Outside - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") IBOC Outside of the Church with Aquariums | Beautiful Building ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aquarium-IBOC-Be-Known-For-Something-Under-Construction-stage.jpg "Church-With-Aquarium-IBOC-Be-Known-For-Something-Under-Construction-stage - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Aquarium Under Construction ![Largest Private Aquarium in a Church | IBOC | Inspiring Body of Christ | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2010/05/Church-With-Aquarium-IBOC-Be-Known-For-Something-Under-Construction-pews.jpg "Church-With-Aquarium-IBOC-Be-Known-For-Something-Under-Construction-pews - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") IBOC under construction **Categories:** Audience, Brand Strategy, Communication Strategy **Tags:** aquarium, communication thread, fish, IBOC, People, Purpose, rickie rush, targeted audience, thread --- ### [4 Practical Ways To Get Close To Your Audience](https://beknownforsomething.com/4-practical-ways-to-get-close-to-your-audience/) **Published:** September 13, 2025 **Author:** BKFS **Content:** The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled voice ask something I could barely understand. I said politely, “I’m not quite ready yet.” More static. After a few seconds I asked, “hello?” Finally, the voice replied, “go ahead when you’re ready.” I placed my order and moved forward. Here’s the problem: it’s hard to communicate with someone you don’t really know, especially when barriers—like a crackly speaker—get in the way. Even when I order something simple, there’s often a “disconnect” between me and the unseen person on the other end. And I’m rarely surprised when the order in the bag isn’t what I asked for. Communication in ministry can be the same way. If we don’t know the people we’re speaking to, or if too many barriers exist, our message often doesn’t land. To connect, we need to remove the distance. Here are 4 practical ways to get close to your audience: 1. **Know your audience** Pastors who know their congregation can minister more effectively. The less you know about people, the greater the chance your message will miss. Inside and outside the church, learn as much as possible about those you want to reach. The better you know them, the stronger your communication will be. 2. **Speak to specific groups** When you try to talk to “everyone,” you risk connecting with no one. Break your audience into a few clear groups or [personas](https://beknownforsomething.com/preaching-to-personas-why-you-cant-preach-to-everyone/). Start with two or three based on demographics, and give each one a simple name that helps you picture them as real people. 3. **Understand their concerns and goals** What keeps each group up at night? What do they long for? Identify their needs and [offer clear solutions](https://beknownforsomething.com/when-preaching-solutions-do-these-two-things-first/). When people hear you speaking directly to their concerns, they’ll lean in and listen. 4. **Make it personal** Don’t just [create content ](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/)that’s interesting—create content that feels personal. Write or speak as if you’re sitting across the table from someone in that persona group. When people feel seen, they’ll give you their attention. The truth is, people in your community are “placing orders” in their minds every day. They need something. Your church has the solution. If you listen carefully and communicate clearly, you’ll get the order right—and they’ll keep coming back. Even more, you’ll have the chance to connect them to Christ. [Click here to learn more about The Church Branding Package Thousands of Pastors Trust](https://beknownforsomething.com/) **Categories:** Audience **Tags:** concerns, congregation, pain, personas, solutions --- ### [5 Ways to Get Your Church Emails Opened and Read](https://beknownforsomething.com/5-ways-to-get-your-church-emails-opened-and-read/) **Published:** September 6, 2025 **Author:** BKFS **Content:** Almost everyone checks email—the younger you are, and the older you are, the less you’ll rely on it. The challenge? People don’t want long emails, and they definitely don’t want anything that looks like spam. If you want your church emails to be opened, read, and even anticipated, keep them short and helpful. Here are 5 ways to get your church emails opened and read. **1. Improve your list (and segment it).** Keep growing your [email list,](https://beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/) but always make it easy for people to unsubscribe. If they’re not interested, you don’t want to annoy them. Plus, when disinterested readers leave, your open rates go up. If too many people are unsubscribing, either your content is off or your list is off—monitor it closely. Also, segment your list so people get only the information that matters to them. Less clutter = more engagement. **2. Find the right schedule.** Most churches send emails midweek—Wednesday or Thursday. That’s fine, but don’t be afraid to test other days or times. Track your open rates and see what works best. Once you find the sweet spot, be consistent so people know when to expect your emails. **3. Use strong visuals.** We’re wired to notice [images](https://beknownforsomething.com/photo-file-formats-a-ministry-guide-how-to-change-them/) before text. A single, well-chosen photo can grab attention and set the tone for your message. Pair it with a short, clear caption that reinforces your main point. This helps readers engage before they scroll away. **4. Keep content short (and wanted).** Ask yourself: Do people really need what I’m sending? If yes, deliver it quickly. Avoid long paragraphs and instead use bullet points, bolding, or short lines so readers can scan and absorb your message fast. The shorter it is, the more likely people will read it all. **5. Link to your website.** Emails should point people back to your [website](https://beknownforsomething.com/fall-is-here-3-tips-to-refresh-your-church-website/) for the details. But here’s the catch: don’t send them to a site that looks outdated or cluttered. Your website is the hub of your digital communication, so keep it fresh, simple, and professional. When you follow these steps, your church emails won’t just get noticed—they’ll be anticipated. And that means better engagement, stronger connections, and more people taking the next step. [Reach out today to schedule a WEBSITE ASSESSMENT with the Be Known for Something team.](https://beknownforsomething.com/website-assessment/) **Categories:** Email **Tags:** communication calendar, communication schedule, content, email list, images, schedule, visuals, website --- ### [Change: When It Helps and When It Hurts Your Church](https://beknownforsomething.com/change-when-it-helps-and-when-it-hurts-your-church/) **Published:** August 30, 2025 **Author:** BKFS **Content:** At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well, and take an honest look at what didn’t. That’s when the crucial question comes: What needs to change in order to see better results? Is your church growing—or has it plateaued? Are you making progress, or simply making excuses? Are you truly ready for change? #### The right kind of change Change can be a powerful tool for growth. If your church isn’t meeting its goals, doing the same things in the same way will likely produce the same results. Something needs to shift. Start by getting to know your congregation and community more deeply. People are hungry for direction and spiritual guidance—but they also have preferences for how they want to receive it. The biblical message never changes, but your methods can. Ask yourself: Are your communication styles, service formats, or connection points aligned with what people need? [Talk with your congregation](https://beknownforsomething.com/6-revealing-questions-to-ask-your-congregation-regularly/). Listen closely. Look at the numbers—attendance, engagement, participation. If growth is happening, something is working. If not, ask directly what’s missing. Sometimes outside perspective helps. [A consultant ](https://beknownforsomething.com/church-branding-package/)who understands demographics, focus groups, or even mystery visits can offer clarity about what needs to change. #### The wrong kind of change But not all change is good. Many pastors and leaders grow tired of the same sermon series, themes, or ministry approaches—even when they’re working. Out of boredom, they make unnecessary changes. Here’s the problem: your regular attenders don’t engage with church nearly as much as you do. Most come only 2–3 times a month. They aren’t in staff meetings, reading every email, or walking the halls every day. They don’t know your vision or mission as well as you. In fact, if you’re not tired of repeating it, your congregation likely hasn’t heard it enough to remember it. Your [community](https://beknownforsomething.com/your-community-isnt-listening-to-your-church-3-reasons/) beyond the church walls knows even less. That’s why consistency is essential. Instead of constantly changing, lock in a clear [communication thread](https://beknownforsomething.com/branding-retreat/)—a simple benefit-based phrase, 3–5 words that answer, “Why do I go to my church?” Make it easy to remember, then weave it into everything: your logo, sermons, website, social media, and conversations. Stop changing your thread. People value consistency when it’s focused on them. #### Final thought Good leaders know when to change and when to hold steady. Change what isn’t working. Keep consistent what’s making an impact. Always start with your audience—because if you meet their needs, growth will follow. [Let Be Known for Something help you through regular Communications Coaching. ](https://beknownforsomething.com/coaching/) **Categories:** Blog, Communication Strategy **Tags:** brand thread, change, coaching, communication style, community, congregation, thread --- ### [How to Train Church Greeters to Truly Welcome Visitors](https://beknownforsomething.com/how-to-train-church-greeters-to-truly-welcome-visitors/) **Published:** August 23, 2025 **Author:** BKFS **Content:** Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat. I’ve noticed this even when I do [church mystery visits](https://beknownforsomething.com/discover-your-audience/). No matter the service time, I feel compelled to sit in the same place. We love routine—and so do your regular attenders, staff, and even greeters. But for a visitor, that routine doesn’t exist. They step into an unfamiliar world, unsure where to go or how things work. That’s why greeters matter. They help bridge the gap between your church’s routine and a guest’s uncertainty. The challenge? Greeters can sometimes feel more like scripted volunteers than genuine people. Standing in a line at the main doors, looking overly formal, can actually overwhelm visitors. A better approach is to position greeters throughout the church—more natural, more personal, more approachable. When they’re scattered organically, other members often follow their example, and the whole church becomes a welcoming community. ### Key training tips for church greeters 1. **Greet everyone, but notice outsiders** Pay attention to those who look unsure. They need guidance, not just a handshake. 2. **Balance helpfulness with sensitivity** Overbearing greeters push people away. Train greeters to read body language, practice scenarios, and learn from those who do it well. 3. **Break the routine** Don’t let greetings become robotic. Every person is unique. Authenticity is more important than a perfect script. 4. **Be spiritually aware** Just like a store greeter gets asked for directions, a church greeter may be approached with spiritual needs. They don’t need to have all the answers, but they should know who can help and how to make a smooth handoff. ### Why this matters [Greeters are the first impression of your ministry.](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/) More than friendly faces at the door, they are connectors who help visitors move from feeling like outsiders to belonging in your community. With the right training, your greeters can help every person—new or regular—feel truly welcomed into the life of your church. [Learn how a powerful Church Branding Package Built on Reliable Research can solve communication problems and reach your community for Christ. ](https://beknownforsomething.com/church-branding-package/) **Categories:** Volunteers **Tags:** greeters, guests, training, visitors --- ### [Who Is My Audience?](https://beknownforsomething.com/who-is-my-audience/) **Published:** August 16, 2025 **Author:** BKFS **Content:** When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.” Instead of giving a direct answer, [Jesus told the story of the Good Samaritan](https://www.biblegateway.com/passage/?search=Luke%2010%3A25-37&version=NIV). In essence, His response was: *“A neighbor is the one who shows mercy.”* In a similar way, church leaders often ask, “Who is my audience?” It’s essentially the same question, with a modern twist. And while I may not teach with Jesus’ parables, I’ll do my best to give a straightforward answer—no allegory needed. ### 1. **Your External Audience** This is the group most churches think about when they say “audience.” It’s your *potential* audience—the people in your community who are most likely to connect with your church’s unique identity. These are the individuals who resonate with your message, culture, and style of worship. This is the beauty of the local church. Not everyone is drawn to the same place—and that’s by God’s design. We’re called to share the same Good News, but in ways that reflect our God-given distinctiveness. People naturally gather in communities where they feel known and understood. **Ask yourself:** - What’s the *DNA* of your church? - What are the *[benefits](https://beknownforsomething.com/know-your-benefit-talk-it-5-steps/)* you offer to the community? - Who lives in your area—what are the *demographics*? The answers will help you identify and pursue your external audience more effectively. **But a word of caution:** Just like the Samaritan in the parable, we are called to extend mercy to *everyone*. Not everyone you reach will become part of your church—and that’s okay. What matters most is pointing them toward Jesus, even if that means connecting them with another church that better suits their needs. ### 2. **Your Internal Audience** This group often gets overlooked. In our zeal to reach the community, we sometimes forget the people already sitting in our pews. We need to show mercy inside the church too. **Ask yourself:** - Are we listening to our [members’ needs, hurts, and concerns](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/)? - Are our sermons, programs, and resources speaking to their real lives? Sometimes, like the priest and the Levite in the parable, we walk right past the ones closest to us in our effort to help others. From a practical perspective, your internal audience needs tools to stay connected and share your church with others. Think: - Postcards they can hand out - Printed brochures or invite cards - Web pages made just for guests - Social media content they can share Members tend to know others like them—so equip them to become your outreach team. ### 3. **Yourself** Yes—you and your staff are an audience too. So here’s the question: *How is the church showing YOU mercy?* **Ask yourself:** - Are you protecting your relationship with your spouse and children? - Are you making space for rest, personal growth, and time with God? Too often, [pastors burn out](https://beknownforsomething.com/burnout-self-care-for-the-church-communicator/) or struggle privately while serving everyone else. But a healthy church begins with healthy leaders. That means personal development, spiritual renewal, and family priority aren’t luxuries—they’re necessities. --- The church is called to pursue an audience—**but not just one**. We’re called to love and serve all three: - Those outside the church (your *external* audience) - Those inside the church (your *internal* audience) - And those leading the church (*yourself* and your team) [Let us help you discover your three audiences.](https://beknownforsomething.com/discover-your-audience/) **Categories:** Audience **Tags:** burn-out, external, internal, pain, staff --- ### [Fall Is Here — 3 Tips To Refresh Your Church Website](https://beknownforsomething.com/fall-is-here-3-tips-to-refresh-your-church-website/) **Published:** August 9, 2025 **Author:** BKFS **Content:** The kids will soon be back in school, your fall church programs will launch, and a new season will be underway. Remember that back-to-school excitement? New clothes, a new backpack, fresh notebooks—everything felt like a fresh start. That sense of anticipation and energy is exactly what your church and community will be feeling. So make the most of it. Whether your church website has been around for years or you’ve just launched a new design, this is the perfect time to refresh it. Here are three things you need to do—right now: ### 1. Update your content [Check every page](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/). Is the information current? Have program times changed? Are there new ministries or events this fall? Highlight what’s new. Add a banner or a “New this fall” callout. Even if nothing major has changed, you can still refresh the language or swap out old photos to create a sense of momentum. Promote these updates through your social media channels. A fresh look and feel—even in the words and images—can re-engage your community. ### 2. Review your keywords [Think like your audience](https://beknownforsomething.com/knowing-audience-effective-church-communication/). What are they searching for? People typically search based on a problem, need, or desire. Make a list of the needs your church addresses and the solutions you offer—then use those words. Include them in headlines (H1 tags), website content, and, if possible, in your meta descriptions. The more relevant and specific your keywords, the more likely your site will show up in search results. ### 3. Simplify your pages Less is more. Website visitors want clear, quick answers—not long paragraphs. [Review each page ](https://beknownforsomething.com/creating-better-church-web-pages-3-principles/)and trim the content to the essentials. Use bullet points, short sentences, and clear headings. Think of it like taking notes in class: boil things down so they’re easy to scan and remember. Aim for 50 words per page (that someone can actually capture). But Google loves ~300 words on each page (to have enough words to rank your page). If someone wants more details, give them the option to click deeper—but don’t overload them on the front end. --- **Fall is the perfect time for a communication reset** If your church doesn’t already have a strong communications plan or budget, now is the time to start those conversations. Budgets are often reviewed and approved in the coming months, and strong communication tools—starting with your website—help bring people to your ministries and events. Start fresh. Start now. Start with your church website. [Let Be Known for Something help with a WEBSITE ASSESSMENT. ](https://beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** content, keywords, ministries, Ministry --- ### [Hold on to first-time guests (7 retention tips)](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/) **Published:** March 3, 2024 **Author:** BKFS **Content:** Welcoming first-time guests to your church, and encouraging them to return, involves thoughtful planning and intentional actions. Here are seven practical steps to help ensure that first-time guests become long-term members of your church community: **1. Warm and Personal Greetings** – Whether a first-time guest becomes a long-term member, often starts in the initial 30 minutes after arriving on campus. Start your greeting in the parking lot with clearly-marked guest parking and a [friendly welcome](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/). Then, encourage and teach your members to be welcoming all the time! – Provide clear signage to key areas, such as the worship center, restrooms, and children’s ministry. Use these opportunities to establish a branded look for your church. Control fonts, colors, and logos! **2. Engaging Worship Experience** – Craft a worship service that connects God to those listening. Be sure to genuinely welcome everyone from the stage (resist calling out individuals though). – Ensure that the music, message, and atmosphere resonate with your community. Remember that most people will visit online before stepping foot on your property. So, improve online sound and video quality! **3. Information, Church Tours, and Meet the Pastor Opportunities** – Prepare simple, professional, downloadable, and printed information that includes details that first-time guests need. Understand that a guest will rarely want to be seen as a guest until they want to be recognized. Be ready for that moment (online and in-person). Ensure your information is easy to discover. – Are you a large church? Offer guided church tours after the service. If you know you have new people in your service make it compelling to meet the Pastor. **4. Connect Through Small Groups** – Encourage first-time guests to join small groups or connect with a newcomers’ class. People seek a genuine community to build relationships. Just don’t make a group feel like a permanent decision. – Visitors won’t keep returning unless they know people. Belonging starts by connecting newcomers with existing members who share similar interests or life stages. Make this a goal. **5. Follow-Up [Communication](https://beknownforsomething.com/church-guests-communications/)** – Ask for contact information. And make it worthwhile for them to give information. Be upfront about your follow-up and do it consistently. Express gratitude for their attendance and inquire about their experience. – Keep communication ongoing through regular emails and social media updates. Share upcoming events, sermon series, and ways to get involved in the church community. Don’t just promote though; be sure to entertain too! And always have your website up-to-date for people to know what’s going on. **6. Volunteer Opportunities** – Invite first-time guests to [volunteer](https://beknownforsomething.com/keeping-church-volunteer-morale-high-5-tips/) in appropriate church activities. This not only provides them with a sense of purpose and involvement but also helps them build relationships with existing members. – Share the impact of volunteering by tell compelling stories. Always end stories with a simple invitation for others to volunteer. Ensure your website and social media makes the process easy to do. **7. Feedback Mechanism** – Create an easy avenue for feedback where first-time guests (and members) can share ideas and experiences anonymously. Use this feedback to continually improve your welcome and retention process. In summary, creating an environment that fosters connection and engagement is essential for turning first-time guests into long-term members. From the initial greeting to ongoing communication and involvement opportunities, each step plays a crucial role in building a thriving church community. Remember, the goal is not just to attract church visitors but to make them feel at home in your church family. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Blog, Guests **Tags:** audience, brand, communication, community, social media, visitors --- ### [Church Fall Launch: 3 Steps Every Pastor & Communicator Needs](https://beknownforsomething.com/church-fall-launch-3-must-do-steps-every-pastor-communicator-needs-right-now/) **Published:** July 26, 2025 **Author:** BKFS **Content:** We’re about one month away from your church’s fall ministry launch. It’s prime vacation time, and you’ve earned a break, right? Maybe. But only if your church communication is already fully prepped for the fall. From conversations I’ve had with church leaders, most aren’t ready. So before you sign off, here are three essential steps that take time and intentionality to implement. Lock these in now, and your fall launch will be far more effective. ### 1. Clarify your audience and offer solutions, not schedules Most churches talk too much about what they’re doing and not enough about why it matters. Your [community](https://beknownforsomething.com/do-you-know-these-3-things-about-your-community/) is looking for answers, not announcements. Start by identifying the real audience you’re trying to reach. Who are the people currently in your church? What needs do they have? What are they looking for? Be specific. Now evaluate your fall programming. Does it meet those needs? Are you offering meaningful solutions? If not, simplify. Reduce the noise and focus your communication around a few essential ministries that truly serve your people. Avoid using clever names, long lists of features, or irrelevant details. Lead with the benefits, then link to the full details online. Be clear. Be concise. Speak to what matters. ### 2. Build a tiered communication strategy Your church is sharing too much information with too many people who don’t care about it. That’s why they’ve stopped listening. Fix that by prioritizing what you share and where you share it. If 85% of your audience needs to hear it, it belongs in your primary communication channels. If fewer people care, find a targeted way to deliver it to just those who want it. Create a [strategy ](https://beknownforsomething.com/your-church-communication-strategy-checklist/)that outlines these rules. Stick to them. Not everything deserves stage time. And not every email should go to everyone. The right message, to the right audience, in the right place—consistently. When your communication feels relevant, people will engage with it again. ### 3. Make your event calendar simple and searchable If people want information about what’s happening at your church, they’re going to your [website](https://beknownforsomething.com/communicating-to-make-your-church-a-7-day-destination/). And they’re looking for the calendar. Make it easy to find—place it on your homepage or in your main menu. Then make it easy to use. Every event should be tagged by category so users can filter based on what matters to them. They should be able to find relevant information without being buried under everything else. That clarity creates trust and drives attendance. --- ### Set your church up for a strong fall When you get these 3 things right, your fall launch won’t just be busy—it will be effective. People will respond to your ministries, show up for events, and feel more connected to your church. This is what great church communication looks like: clarity, relevance, and strategy. Don’t delay. Get it done now—and enjoy the kind of fall that grows your church and your impact. [Learn more about our powerful Church Branding Package Built on Reliable Research. ](https://beknownforsomething.com/church-branding-package/) **Categories:** Ministry Event **Tags:** audience, autumn, calendar, Church, communication strategy, communicator, community, event calendar, events, fall, fall launch, solutions, strategy, tiered calendar --- ### [6 Church Signs To Welcome Guests And Guide Fall Crowds](https://beknownforsomething.com/6-church-signs-to-welcome-guests-and-guide-fall-crowds/) **Published:** August 2, 2025 **Author:** BKFS **Content:** As summer fades and your congregation returns to regular church attendance, one thing becomes critical—**clear, consistent church signage**. You drive onto your church property often. So it’s easy to stop noticing what guests notice immediately: **confusing entrances, missing directions, and lack of welcome.** Whether your church has a sprawling campus or a single building, you need signage that communicates clearly. And fall is the perfect time to assess what’s working—and what’s missing. Here are six essential church signs you need in place this fall: ### 1. Outdoor main sign This is the first impression. Your **main outdoor sign** should be visible from the road and help people clearly identify your church. It doesn’t need to do everything—just do one thing well. - Include your church name (clearly and prominently). - Consider using your [logo, brand fonts, and colors](https://beknownforsomething.com/5-practical-steps-to-creating-a-church-logo/) for consistency. - Optional: service times—but avoid clutter. **Avoid:** pastor names, website URLs, and unnecessary information. Keep it clean and legible. The sign should be professionally designed and constructed. **Simplicity builds trust.** ### 2. Outdoor entrance signs Every parking entrance should have a **welcome sign** that visually connects to your main sign. - Use matching fonts, colors, and shapes to reinforce your visual brand. - If your church name is already visible, you can simply say “Welcome” with your church symbol. - These signs help people make fast, confident decisions when arriving. Consistency in look and language builds recognition before anyone even leaves their car. ### 3. Guest parking signs If you offer **designated guest parking**, make sure it’s obvious. Too many churches tuck these spots away or fail to label them clearly. - Signage must be visible **above parked vehicles**. - Use your visual brand again: matching fonts, colors, and simplicity. - A single word like “Guests” is often enough. Then follow through. Have [someone greet ](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/)those who use these spots. The goal is to help guests feel seen, not spotlighted. ### 4. Outdoor directional signs If guests reach an intersection and have to guess where to go, you’re creating stress. - Use **outdoor directional signs** wherever decisions must be made. - Lead guests clearly toward the worship center or main entrance. - Keep signage short, readable, and brand-aligned. **Directional confusion is one of the biggest barriers to repeat visits.** Eliminate it. ### 5. Main door signage Make the **main entrance obvious**. It should stand out clearly from all other doors. - Use color, lighting, and a simple word like “Welcome” or “Worship” above the door. - Identify other doors clearly as “Office,” “Student Entrance,” or “Staff Use Only.” The more clarity you give, the more confident people feel. **Guest experience starts before the service begins.** ### 6. Interior directional signs [Once inside](https://beknownforsomething.com/3-ways-lobby-barrier/), guests need to know exactly where to go next. - Hang **interior directional signs** high enough to be visible in a crowded foyer or hallway. - Include critical areas: Worship, Restrooms, Nursery, Kids, Students, and Classes. - Use the same fonts and design style as your exterior signage. Brand consistency builds comfort. Interior confusion causes anxiety—and makes people question returning. --- ### Be the church that feels simple to navigate Your church might feel like home to you. But to a guest, it’s unknown territory. These six signs help guide people step by step—without stress, guesswork, or awkward questions. **Don’t let poor signage be the reason someone doesn’t come back.** This fall, make sure your church is ready with signs that speak clearly and visually match your mission. [Experience your church through fresh eyes—Be Known for Something offers Mystery Visits that reveal what guests really see.](https://beknownforsomething.com/discover-your-audience/) **Categories:** Guests **Tags:** directional signs, first time guests, guest parking, mystery visit, outdoor signs, parking lot, signage, visitors, way-finding signs --- ### [3 Basic (Free) Communication Necessities for the Fall](https://beknownforsomething.com/3-basic-free-communication-necessities-for-the-fall/) **Published:** July 19, 2025 **Author:** BKFS **Content:** How can it be? It’s almost the fall and once again many churches realize they have the same communication system that they had last year. Even with all the issues that surfaced and promises made for improvement. Perhaps it was budget that kept you from accomplishing the improvements you talked about. Perhaps it was just procrastination. Let’s discuss 3 things that NEED to be accomplished in order to lay a foundation of a communication strategy. Do these basic (and free) things and you’ll see that it’s easier for you to setup and run great communication for your church. It doesn’t take a long period of time either! 1. **Tier your events.** Yes, it’s important that everything isn’t at the same level of importance in your church. Each event basically wants to attract people — so based on how many people an event is trying to reach, you need to internally [tier](https://www.beknownforsomething.com/3-foundational-church-communication-tasks-starting-2017/) them. So that every event doesn’t yell loudly for attention. For example: Tier 1 tries to reach “everyone” in your congregation (i.e. Fall Picnic or Sermon Series), Tier 2 tries to reach “everyone” in an individual ministry (i.e. Student Picnic or Children’s Fun Day), Tier 3 tries to reach less than “everyone” in a ministry (i.e. Sunday School class or Knitting Club), Tier 4 is an “outside” organization using your facilities (i.e. A Concert that’s touring through your area). Every event will fit into this structure but make sure it works for your church. 2. **Calendar every event.** Now, make sure every event is added to a [communication calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) and internally indicate (by color or number) what tier it is. Make sure that everyone who creates events has access to this calendar so that conflicts don’t arise (stop burdening your families with overlaps!). Also make sure that all events are added to the calendar with a generous amount of advance notice. You may want Tier 1 to be on the calendar several months in advance where Tier 3 doesn’t need quite so much time. As soon as something is added to the calendar it sets into motion a communication plan to make sure everyone is aware (who should be aware). 3. **Decide what each Tier will get.** Start with your complete list of communication tools available for your church (announcements, bulletin, newsletter, social media, email, website, etc.). Then, based on the [tier](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/), decide how much support each event will get. Let Tier 1 have the most and then fewer things for the subsequent tiers (since they don’t have to reach as many people). Tier 4 may only get a logo and brand manual. Based on the size of your team completing all this work, decide how long you need to accomplish everything. This helps you set your timeline in the last calendaring section. Remember, to never waste anyone’s time with material that they won’t find interesting. That’s why a Tier 3 event shouldn’t be told from the stage. Most people will stop listening since most aren’t going. Sure, after you have these 3 necessities established, you’ll probably want to strengthen individual tools. But that can come later. For now, start this fall by creating a foundation you can build on. And commit to doing it with excellence! [Reach out and let Be Known for Something help with expert communication guidance through Communications Coaching.](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, benefits, calendar, communications calendar, social media, tier, visitors --- ### [Pastors, Please Simplify. 5 Steps.](https://beknownforsomething.com/pastors-please-simplify-5-steps/) **Published:** July 12, 2025 **Author:** BKFS **Content:** The world has changed. [Attention spans](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) have recently been documented to be shorter than a goldfish. In our work and leisure, we don’t concentrate on things for a long time anymore. Even movies and TV shows have shortened scenes and segments. Yes, it’s a shame, but no matter how much you want that to change, the church is not going to get the congregation to concentrate longer. [Pastor](https://www.beknownforsomething.com/pastor-hows-your-vision/), if you want your audience to engage with you, you’ll need to simplify and do these 5 things: 1. **Have one central point to all communication.** After the service, imagine someone in the foyer asked, “So, what was the sermon about?” No one is going to reiterate the entire 35-40 minutes. Because everyone likes to summarize. We file things learned into memory categories so we can recall them later. The person who can summarize your sermon in one sentence will remember the details longer. “It’s about James but really about steps to saying the right things at work”. How do you get people to do that? Keep coming back to the main point throughout the sermon. Every point supports the main theme. Your repetition helps create a skeleton to hang other things on. 2. **Create a short outline that is easily remembered.** Create points so they’re easily remembered. It’s better to have fewer than 5 (one or two will be remembered much easier), and the more you can make them memorable the better. Use alliteration, visuals, or practical concepts. For example: Tame Your Tongue: 1) Your Heart 2) Your Mind 3) Your Tongue 3. **Connect the dots for us.** Tell us how we should think or act differently based on your points. Every great advertisement ends with a call to action. Every great story does too. Your sermon communication needs to finish with a genuine, authentic, transparent, decision that needs to be accepted or refused. 4. **Connect with our senses.** We all don’t learn the same way, and we have short [attention spans](https://www.beknownforsomething.com/4-ways-to-make-shareable-sermon/). The solution? Use different types of teaching methods to interrupt the audience when they’re listening. For example, switch between verbal instruction, to aural, to visual, and back to verbal. Since our attention span is only a few seconds, we drift in and out of the sermon content. Create interruptions with stories, videos, visual aids, and readings to bring us back to the reality of the moment. Simplify, keep everything short, and make the transitions wisely. 5. **Communicate it with fewer words.** Stop talking before we stop listening. If not, you might as well talk in an empty room. Wouldn’t you rather have a 20-minute sermon that holds everyone’s attention and sends them out on a mission instead of a 40-minute in-depth sermon that proves how brilliant and “deep” you are? This isn’t about you; it entirely about the receiving audience. And if they received. [Pastors](https://www.beknownforsomething.com/pastors-make-your-church-logo-smaller/), we look to you to do the heavy-lifting for us. To use your wisdom, Bible knowledge, research, and in-depth study to compress and give us the highlights of what you’ve learned. So that we can learn and retain. Please. Simplify. [Reach out to Be Known for Something to learn more about our on-site Branding Retreats.](https://beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy, Leadership **Tags:** call to action, learning styles, outline, Pastor --- ### [Yikes, People are Listening Differently (3 ways)](https://beknownforsomething.com/yikes-people-listening-differently-3-ways/) **Published:** July 5, 2025 **Author:** BKFS **Content:** I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving and to allow our family to stretch our legs. My brother was probably picking on me so I’m sure my parents were the ones who needed the break from us! My Dad suggested that we go fishing. He pulled a couple of rods from the trunk and then we dug for worms. After several minutes of looking, we gave up finding good bait. My Mom “thought” she read that raisins worked as good as worms. She may have made it up since 1) she wanted us to fish and 2) she had a box of raisins. For a couple of quiet hours, my brother and I sat, enjoying the scenery. But we caught nothing. If, in fact, fish used to like raisins, they must’ve changed. Why continue to do something that’s not working? I’ve never fished with raisins again throughout my life for good reason. It’s not the raisin’s fault, it’s the fish’s fault. Church communications is all about “fishing” for people to receive our very important message. But the majority of churches haven’t been successfully reaching their communities. Why? People are listening very differently. We need to stop using the same bait. Here are 3 ways we all listen differently and what to do about it: 1. **Attention spans are shorter.** People used to listen to longer messages. Now? Thanks to the way most of us receive communications, we can only take in smaller pieces of information. Some say we only have 8-second attention spans! Certainly our attention-spans are seriously limited. Just a few seconds before wanting to move on. What should we do then? Reduce the length of information delivered. Maybe 40-minute [sermons](https://www.beknownforsomething.com/pastors-please-simplify-5-steps/) need to be reduced! If you must tell a long message however, continuously interrupt people during it. Use a video or an image to illustrate points. Get someone else to share a story during your message. Be creative! 2. **What’s in it for me?** Everyone listens for their [benefit](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/). If communication seems to be for someone else, they’ll start to ignore you. Once people put you on ignore it’s even harder to gain their attention back. What to do? Make sure you connect the dots to everything you’re communicating. Get people to see themselves in everything you’re sharing. Most importantly? Don’t share anything to anyone unless it relates to the vast majority of them. That’s your role! 3. **Visual learners are taking over.** We live in a visual world. Of all the ways we learn and take in information, visual has become more appealing. People don’t want to read long PowerPoint-style slides that often accompany our messages. So how do we change? Always interrupt (see point 1) with visuals. Or create interactive visual aids that emphasize our points. Stop doing the same things expecting different results. Start communicating in a way that will reconnect to our congregations and community. Get them to listen with the best bait. That’s what Jesus meant when He directed us to be fishers of men! [Let us help you understand your community better through demograpics and focus groups. ](https://beknownforsomething.com/discover-your-audience/) **Categories:** Audience, Community, Thread **Tags:** audience, benefits, brand, communication, community, editing, thread, visitors --- ### [Church SEO: Branding Terms Defined](https://beknownforsomething.com/branding-terms-defined-seo/) **Published:** June 28, 2025 **Author:** BKFS **Content:** **Everyone likes to be found: that’s why [Church SEO](http://www.befoundforsomething.com) is important.** Especially being found on Google (or Yahoo, Bing, etc.) — it’s cheap and where most people look to find websites. *The average seeker doesn’t go past the second page of search results.* So it’s imperative to get high on the organic (non-paid) results. Or the alternative is to pay for the placement at the top or to the right. And that can get expensive. **This is called Search Engine Optimization (SEO).** Sound scary? Here’s an oversimplification of how it’s done. It starts with the Search Engines sending spiders (digital super sleuths that randomly look at every page on the internet) arriving at your website. Here’s some of what they’re looking for: - **Content that changes.** When the spiders check your site they look to see if your information changes. They believe (rightly so) that if you’re engaging an audience, you will give them new content regularly. Blogs and social media feeds will do this. But remember to have an easy way to change the actual page content too! - **Metatags are really important.** You can “hide” words on a page. These words tell the spiders what you’re really good at — what the benefits are on your site. Surprisingly, there can be a disconnect between those words and the content on a page. Search Engines compare the two and see if you genuinely have the pertinent information you put in the metatags. This forces websites to be authentic in content. - **Other Websites refer to your website.** If the search engines want to point people to your site via an organic (non-paid) search, they want to make sure others like you do too. So as they search the web, they look for links to your site. The more that others say your site has good content (based on the volume of links that point to your site), the more they want to say it too! This isn’t easy to do, but request associations, groups, members, and tourist websites to list and link to you. The more the better! Is this everything to Church SEO content? No. In fact, my programmers (who incorporate good SEO church foundations into every site we work with) have to keep up with this never-ending world of search. It’s why we love our jobs! In fact, we have a [Church SEO Content coaching package](https://www.beknownforsomething.com/website-content-audit/) that teaches you the rules we’ve learned from Google Analytics and [Google search console](https://search.google.com/search-console/about). As a church, we want you to be found for something (as much as being known for something)! **Categories:** Communication Strategy, Design Essentials **Tags:** Communication Content, found, metatags, search engine optimization, SEO --- ### [3 Tips For Summer Church Communications](https://beknownforsomething.com/summer-church-communications/) **Published:** June 21, 2025 **Author:** BKFS **Content:** When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different people attending. We had the “regular” attenders and then we had the “revolving” attenders. Pastors tell me that the same thing happens for church services. Some people become the “every other week” crowd. Several Pastors point out that the people revolving often come less in the summer. Plus the regulars aren’t coming because of vacations or traveling on weekends. Church attendance usually slumps in the summer. And it’s *somewhat* understandable. Knowing the way people come to *your* church should help you communicate with them. Even when they’re not coming to the services, most people want to know what’s going on at “their” church. In the summer especially, you should communicate differently knowing that people are not as “regular” as they are during the year. 1. **[E-blasts](https://beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/):** Take a summer focus (especially the design) to let people know what’s happening at the church during the summer months. Segment your emails based on your list (age, interest, etc) and more will read them. Keep the emails short, be creative with links to your website, and use pictures! Perhaps a subtle online giving link will help remind people of their fiscal responsibility. Or be specific about a financial need and people will give to it. 2. **[Social Media](https://beknownforsomething.com/4-church-social-media-tips-for-the-summer/):** People keep checking social media, even in the summer. In fact, some people check it more! Don’t over-promote on your pages; instead have fun summer posts like: the Pastor playing golf, the summer picnic photos, or tips to finding a church while on vacation. Occasionally recommend ways to worship at your church even in the summer! Have fun with it and engage. Ask questions, answer comments, and follow the vacation status updates on your member’s pages. 3. **[Website](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/):** Knowing people are away; make sure there’s a “in case you missed this Sunday” link to let them watch the sermon, browse the bulletin, or see the announcements. Maybe have an edited video called “Sunday Service in Half the Time”. Keep in mind that people from other churches are traveling to your area and they’re “checking out” where to go this Sunday. Give them a nice welcome online — and tell them what to expect when they come (what to wear, what they’ll hear, etc). If you keep communicating to your members all summer, they’ll be better engaged for ministry in the fall. You may want to tease them a bit about the interesting ministries you’re planning in September. Let us help you get ready for the fall with [Communication Coaching](https://beknownforsomething.com/coaching/). **Categories:** Communication Strategy, Social Media, Website Design **Tags:** e-blasts, eblast, email, social media, summer, website --- ### [3 Necessary Leadership Skills Effective Ministry Requires](https://beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires-2/) **Published:** June 7, 2025 **Author:** BKFS **Content:** Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are being developed, so they give them more responsibilities. In fact, many reading this can tell the story of their rise to leadership by describing the leaders who propelled each of us to the place we now enjoy. Perhaps you’ve even made it to senior leadership now. Perhaps you’re the leader in preaching, executive decisions, music and worship, communication, etc. You’ve arrived! But does it stop there? No. There are 3 important skills that were required from leadership throughout your life so that you can be where you are now. So, it’s imperative (and healthy) for you to practice those 3 skills now: 1. **Asking Questions.** As a leader we’re pursued for answers. And often, the people asking the questions are seeking fast answers because it affects them. As leaders we get to the point that we don’t even need to hear all of the question before we start formulating the answer. Resist this. Learn the skill of truly [listening](https://www.beknownforsomething.com/listening_to_clients/), asking clarifying questions, listening again to the answers, and then going to the ULTIMATE step: asking the person approaching you this simple question: “What do you think we should do?”. Then truly listen to their opinion. 2. **Considering Change.** We’re often quick to tell people we don’t know all the solutions but often we appear that way when we give direction. We ARE stronger together when we group-think. Once you’ve asked for someone’s opinion, consider solving the issue in a different way than you’ve always done it. Especially if someone else is suggesting it. Resist the urge to not change! Concerned they may be misguided? Then ask clarifying questions again and see what they’re outcomes are. The ULTIMATE step? Discussing what both of your goals are for the [change](https://www.beknownforsomething.com/change-good-thing-change-bad-thing/) and asking them to be responsible for the success. Enable them to make the decision. 3. **Raising Up Leaders.** The former 2 skills will MULTIPLY leaders in your church or organization. This should be the skill that you’re honing! How do you know when this is ULTIMATELY working? When fewer people seek answers from you and THEY are multiplying leaders under them. Ministry is about empowering people to use ideas, gifts, and talents so that God uses them. Ministry is not about you. May we focus on [encouraging](https://www.beknownforsomething.com/3-ways-to-encourage-your-staff-today/) people to set goals and achieve them by having them emulate how we lead up. The true ULTIMATE test of this? When a leader leaves, the congregation and staff don’t decline and fail. And they seek empowering leadership as replacements to allow ministry to flourish. [Let Be Known for Something help you develop leadership skills through our Expert Coaching.](https://beknownforsomething.com/coaching/) **Categories:** Business Essentials, Leadership **Tags:** leadership --- ### [5 Ways to Engage Students During the Summer Break](https://beknownforsomething.com/5-ways-to-engage-students-during-the-summer-break/) **Published:** May 31, 2025 **Author:** BKFS **Content:** As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to disengage, making it challenging to regain momentum in the fall. However, there are ways to combat this trend. By implementing some communication strategies, planning, and brand development, you can maintain student connections throughout the break while allowing yourself some breathing space, too. Here’s how: ### **1. Create a Memorable Summer Program** Before students scatter for the break, provide them with reasons to stay engaged and connected. Introduce a concise and memorable summer series, such as “Summer Connections”. Being consistent in promoting this across various channels builds recognition, leading to better retention. Make sure your summer schedule is easy to understand. Be clear about what the benefits are! ### **2. Maintain Regular and Engaging Communication** Even during quieter breaks, maintain an active line of communication. Here are some suggestions: - **Text:** Send brief, uplifting reminders via text. - **[Social](https://beknownforsomething.com/4-church-social-media-tips-for-the-summer/):** Share informal updates, event pictures, and enjoyable videos on social media. - **Email:** Send parents important dates and discussion topics. They can help remind the students! Sustain a positive, relevant, and personal tone. Acknowledge achievements, special occasions, and demonstrate your ongoing involvement in student ministry outside of scheduled events. Be accessible. ### **3. Build Simple Interaction Moments** Consistent engagement does not always require elaborate events. Especially in the summer! - Organize a regular get-together (campfire, community service day, game night, etc). - Empower a small group of student leaders to reach out as part of a “Summer Support Team”. - Record a weekly spiritual devotion video in advance and schedule its release. These easy interactions can help students maintain ties with your ministry while giving you a break, too. ### **4. Reinforce Your Ministry’s Image** [Branding](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/) isn’t just logos and colors. It’s the consistent thread of what your ministry is known for. What’s your promise to students? If you don’t know, take the time now to create your ministry promise. What defines your ministry? A welcoming space? A safe place for exploring tough questions? Try to link it to your church’s overall brand thread. Then, ensure that all activities this summer align with this thread. Students are loyal to brands that offer solutions. Regularly communicate your student ministry’s brand promise consistently. When students feel connected to a meaningful cause, they are more likely to remain engaged, too. ### **5. Generate Enthusiasm for the Fall** Don’t let summer fly by! Use summer communication to generate anticipation for the [upcoming fall](https://beknownforsomething.com/3-basic-free-communication-necessities-for-the-fall/). It’ll be here soon! - Provide teasers for the fall launch, including a name and date of a big fall event. - Offer sneak peeks behind the scenes as you prepare. - Allow students to vote on future series or events. Letting them plan helps with anticipation! By treating the fall kickoff as a new beginning rather than a restart, you can attract more students, encouraging them to bring along friends. Even the ones they meet on their summer break. [Let Be Known for Something help you with a Branding Package designed to boost your church brand identity.](https://beknownforsomething.com/church-branding-package/) **Categories:** Students **Tags:** brand, branding, email, engage, Engagement, fall, Ministry, programs, rebrand, social media, summer, text --- ### [Church Rebranding: 3 Things to Know (Warning)](https://beknownforsomething.com/church-rebranding-3-things-to-know-warning/) **Published:** June 14, 2025 **Author:** BKFS **Content:** Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in the last 5 years, you should budget for it in the next year (because you’re seeing a decline in people). Why? Because an effective rebrand will help you: - Evangelize better (it’ll reconnect you to your community) - Increase membership (your members will improve word-of-mouth promotion) - Strengthen participation (members will have more ownership of ministries) But before you jump into the rebranding process, understand these 3 things: - **It’ll cost more than you’d expect.** Rebranding is about change or improvement. It’s about understanding your audience as best as you can, discovering (and controlling) perception, and establishing visual brand fences so people recognize you. It’s about becoming a solution to their needs. And every time they see your [brand](https://www.beknownforsomething.com/7-warning-signs-your-church-needs-branding-help-now/), they’re reminded of your relevancy and benefit. That means you (probably) need an outside consultant to maneuver you through the complexity. Then you need a professional to create a logo and graphic standard for your brand; plus updating everything from signage to website to business cards will be needed. Your brand will need to be relaunched on social media, online, in print, and in-person. This takes a lot of coordination, skill, and money. But 1000’s of churches understand it’s worth it (to do the 3 benefits listed above). - **It’ll take strong leadership.** Without a solid [leader](https://www.beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires/), a rebrand will waste money and be a waste of time. Most churches are very top-down so the senior leadership (especially the teaching Pastor) must be onboard and in control of messaging and team motivation. Church rebranding will require control to achieve the best results. This takes strong willpower! And the brand must be led through all ministries including the preaching ministry. Leadership inconsistencies (usage) will break down the benefits and create chaos. - **It shouldn’t be done quickly.** By now, you’re thinking, “so why do this?”. And I’ll reiterate that every successful organization (whether for-profit or non-profit) brands and/or rebrands continuously in order to connect properly to their [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/) and followers. A brand becomes the glue between your people and your message. But understanding your audience (internal and external), discovering your brand thread, implementing a visual brand, incorporating a branded communication strategy, and even improving ministry products to support your rebrand will take time. How long? 6-9 months to go from start to launch (if it’s supported and prioritized properly). Then consistent use of the rebrand requires 3-5 years to establish it in a community. Again, Church Rebrand is worth it. I’d encourage you to understand these 3 things and let them influence and inform your process. So you create a controlled brand that connects more people to Jesus Christ. That’s our goal! A rebrand doesn’t change the Gospel message, instead it compels people to receive the message of Hope in a way they’ll feel like they’re understood and loved. Great evangelism! [Let us help you rebrand and discover your thread!](https://beknownforsomething.com/church-branding-package/) **Categories:** Brand Strategy **Tags:** audience, community, leadership, solution --- ### [Church Branding 101: Manage Ministry Logos Without Confusion](https://beknownforsomething.com/church-branding-101-manage-ministry-logos-without-confusion/) **Published:** May 24, 2025 **Author:** BKFS **Content:** Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately your identity. But what happens when individual ministries within the church want their own logo? Without clear guidelines, sub-brands (or brand extensions) can quickly create a fragmented identity. Here’s how to wisely manage your church’s master logo and ministry sub-brands: **1. Maintain Strong Ties to the [Church Brand](https://beknownforsomething.com/get-a-new-church-brand-do-these-10-steps-in-order/)** Before considering any sub-brands, establish a clear visual identity for your church. Your master church logo should serve as the foundation for all ministry branding. And this establishes your brand fences. **Ways to reinforce the church brand with your sub-branding strategy:** – Keep the same primary colors from the church’s palette – Use similar typography (perhaps one additional, complementary font for all ministry extensions) - A similar color palette with potentially an additional complementary color to represent the ministry – Incorporate a visual element from the main church logo – A common visual design that ties all logos together (e.g., icon, shape, or stylistic element) – Ensure sub-brand names are clear, brief, and immediately understandable (see #3) **2. Decide Which Ministries Need Their Own Logo** Every ministry doesn’t need its own logo. A good rule of thumb: if a ministry requires a separate web page (not just a section on a page), it may need an extension logo. This ensures that the ministry has a distinct identity while staying connected to the church brand. Or if they will require separate church swag (tees, pens, etc.). Often, depending on the church size, a sub-brand often has a full-time leader or minister. **Ministries that often need logos:** – Demographics: Students (Youth), Children (Kids), Women and Men – Outreach (Missions): if they have significant community engagement **Ministries that don**’**t usually need logos:** – Greeters or hospitality teams – Prayer or Bible Study groups – One-time events – Tier 3 or 4 Ministries (don’t typically reach 85% of a ministry) **3. Prioritize Clarity in Naming** Avoid sub-brand names that require explanation. If someone unfamiliar with your church sees a ministry logo, they should immediately understand its purpose. Names like “Ignite” or “The Well” might sound appealing, but without context, they don’t clearly communicate their purpose. **Instead, consider naming conventions like:** - \[Church Name\] Kids, \[Church Name\] Students, etc. **4. Avoid Creating Separate [Branding Styles](https://beknownforsomething.com/church-branding-essential-matchy-matchy-4-areas/)** It’s tempting to design logos based on what a specific demographic likes (e.g., edgy designs for youth, elegant script for women’s ministry). However, creating completely different looks leads to brand confusion and communication complexity. Instead, ensure that all logos feel like they belong to the same church family. Each sub-brand logo should build the church’s overall visual identity. This saves promotional and communication costs since all communication subtly promotes the church and ensures a visually cohesive and professional look. [Are you looking to rebrand? Click here for information on Be Known for Something Brand Retreats. ](https://beknownforsomething.com/church-branding-package/) **Categories:** Logo Design **Tags:** brand, branding guide, branding style, ministries, ministry logo, sub-brands --- ### [What does your Church look like?](https://beknownforsomething.com/what-does-your-church-look-like/) **Published:** May 17, 2025 **Author:** BKFS **Content:** What does your church look like? The outside of your building, the inside. Or what about the service? Can you imagine if someone of another faith asked you to go to their church service; what you’d feel like? **Your senses are all heightened.** 1. **Sight.**[ You see everything.](https://beknownforsomething.com/3-ways-lobby-barrier/) From the upkeep of the walls to the cleanliness of the carpets. Then you see how organized their stage is (or isn’t). What about the people that are there? How they’re dressed in the audience and on stage. 2. **Hearing.** What sounds do you hear as you enter the building; and then just in side the doors. The sounds often make you feel uncomfortable or comfortable. Is the lobby/foyer loud or eerily quiet? Then in the service, can you hear everything well, not well or partially? 3. **Touch.** When you reach for the door, does it feel clean? Well kept? What about the comfort of the chairs? The hand grip of the person who says “welcome!”. Is the worship guide a nice size in your hand and what’s the texture of the paper? How about the offering plates? What do they “feel” like? 4. **Smell.** What’s the outside smell from your car to the door? Inside the lobby, the bathroom, the auditorium? What about the classroom space or the nursery? Are there more perfume smells that scream “covering up something” or “way to much”? 60% of us don’t smell the odors in our our homes — and I find the same about work spaces and worship centers. 5. **Taste.** Most times, we don’t think about this final sense. But what about the water from the fountain? Or if there’s coffee or donuts furnished? How about a special spread of food for fellowship? Or perhaps it’s just the cumulative “taste” left in your mouth after you leave. It’s a good way to walk through your church again for the very first time. [People are sensing whether you care ](https://beknownforsomething.com/discover-your-audience/)about your “worship” center. And their 5 senses tell them if you care or not. Everything speaks in your church. And people are listening. And touching and smelling. And tasting. Just make sure you see all of this before they choose to go elsewhere. ***[Invite the Be Know For Something team in for a Mystery Visit to walk through your church as a first time guest and provide feedback.](https://beknownforsomething.com/church-branding-package/)*** **Categories:** Audience **Tags:** first impressions, first time guest, hear, see, smell, taste, touch, visitors --- ### [3 Ways a Small Church Can Be Heard](https://beknownforsomething.com/3-ways-small-church-can-be-heard/) **Published:** July 19, 2017 **Author:** BKFS **Content:** On my way to a beach vacation recently, I passed many small churches scattered along narrow country roads. Around them were dozens of houses and businesses. The community seemed to be growing while the churches felt small. Most churches in America are under 100 weekly attendees. With a majority of our churches not growing, are small churches destined to getting smaller and eventually disappearing in this marketing cluttered world? ## Can a small voice make a big difference? Absolutely. Often we believe we need big [budgets](https://www.beknownforsomething.com/church-communications-tight-budget/) to be heard. Instead we need strategic consistency with our messaging. Here are 3 things every small church needs to do immediately: 1. **Break through with a solution.** If everyone in your community has a concern or pain and you offer them a solution, you’ll be noticed. Think about something you’re doing really well that will satisfy a perceived need in most people around you. We ultimately know that they need Jesus, but think about a more temporal symptom (marriage, family, depression, etc) that you have answers for. Decide on one unique solution that will attract and break through. 2. **Incorporate the solution into everything. Become known for it.** Weave your solution thread through all your communications. This will simplify all your messaging and will become your [brand](https://www.beknownforsomething.com/4-beginner-tips-church-branding/). Tear down [ministry silos](https://www.beknownforsomething.com/4-feared-indications-ministry-silos/) (internal branding) by making every ministry support your brand solution. Make it “Central Church Students” rather than “Steadfast Youth”. 3. **Get your [website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/) right.** When you don’t have a lot of money, make sure you do everything (you can afford) with excellence. If it can’t be done right, it’s better to not do anything. In today’s world, you need an effective digital hub for communications. All your messaging directs your community to your website. Social media, email, and print will point to your website content. Make sure your church website is organized simply so everyone can find the critical information. Place your service times, directions, and your big solution on the home page (easy to find!). Don’t have a great website? Start doing it better. Use a simple template that can be customized with your logo, your colors, and your messages. Make sure it feels and looks like your physical building. And ultimately, write short, to-the-point content. Be the voice crying in the wilderness. Keep talking about your solution until everyone knows it. And make sure you and your congregation knows how to pivot to the message of Christ. Each person that comes in contact with your message needs to feel loved and cared for. Then they’ll tell people about your ministry. And you’ll grow. **Categories:** Communication Strategy **Tags:** brand, silos, solution, website --- ### [Sorry, your church doesn’t have a brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/) **Published:** May 10, 2025 **Author:** BKFS **Content:** Everyone is known for something once they’ve had interactions with a community. Who you “are” in their minds is an inadvertent brand. Your perception becomes their reality. Churches today have a perception that isn’t so glowing in the unchurched community. If you don’t create something that counteracts that perception, you’ll be painted with this inadvertent brand. If you look like a church, talk like a church, open on Sundays like a church, and have a sign with “church” on it; you are branded with the inadvertent perception of “church”. This article is not about inadvertent branding; it’s about having a controlled [brand](https://www.beknownforsomething.com/resurrect-a-dying-brand/) that dispels wrong perceptions and tells your community who you actually are. If you haven’t researched, met and discussed, and decided this, you don’t have a brand. You just have an inadvertent perception. ### How do you create a real, effective brand? Create and control boundaries of what your church communicates about regularly. These fences allow your communication staff to “play” freely within a predefined area. You simply control the fences and know when people jump them. ### Warning Signs? You know your church doesn’t have a brand if: [![Fast Church Rebranding Retreat | Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/04/Branding-Retreat.jpg "Branding-Retreat - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-package/)- **You don’t know what message you’re controlling.** God put you in a local community to share the love, mercy, and grace of Jesus. You can wait for the community to come to you; or you can go to them. The easiest way to get them to pay attention to you is to identify what the community needs and demonstrate that you’re a [solution](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/). This doesn’t need to be a religious message but needs to easily make the turn to the message of Jesus. This benefit-driven solution must be decided based on your community and what you can offer. If you talk regularly about one message, you’ll become known for it. Controlling your message begins the development of a strong brand. Know [keywords](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) and themes you regularly talk about and create a plan to communicate them! - **You don’t know what visuals you’re controlling.** Because we live in a visual world, you must also think about the visuals you’ll control. Ensure you regularly use 1 or 2 fonts consistently when printing or projecting. Certainly colors also need to be associated with your message along with your professionally designed [logo](https://www.beknownforsomething.com/pastors-make-your-church-logo-smaller/). When showing images, you must decide what they’ll look like and the contents of them (and have a standard for them). The more you control and determine a graphic standards manual, the more you’ll lock in a visual depiction of your brand benefit. A brand should be identifiable in all communications without seeing a logo or reading the church name. **Not controlling anything? Sorry, you don’t have an effective brand. [Start working on developing one (and controlling something) now.](https://beknownforsomething.com/church-branding-package/)** **Categories:** Brand Strategy **Tags:** boundaries, Church, images, Logo, message, solution, visuals --- ### [Top 10 Church Digital Marketing Strategies for 2025](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2025/) **Published:** May 3, 2025 **Author:** BKFS **Content:** In 2025, effective **Church Digital Marketing Strategies** are essential. Especially for reaching your community and growing your ministry. By developing a clear **church branding strategy**, building a mobile-friendly and SEO-optimized **church website** with intentional **church website design**. It’s very important to use tools like **email marketing**, **social media**, and **video content**. Your church can better engage new guests and current members. As [Matthew 5:14-16](https://www.biblegateway.com/passage/?search=Matthew%205%3A14-16&version=CSB) reminds us, “*You are the light of the world.*” Digital marketing allows your church to shine brightly, making it easier for people to find and experience your ministry. > *You are the light of the world. A city situated on a hill cannot be hidden. No one lights a lamp and puts it under a basket, but rather on a lampstand, and it gives light for all who are in the house.* > > *In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven. light of the world. A city situated on a hill cannot be hidden.* **Be known for something relevant and needed first.** Solid Digital Marketing Strategies build on a solid foundation of [church branding](https://beknownforsomething.com/church-branding/ "Church Branding"). Then, leveraging platforms like Google Ads for churches and creating a strong **online presence** will help you be known for something relevant and needed in your neighborhood. Finally, when you consistently track results and communicate with purpose, your church will grow spiritually and numerically—online and in person. Let’s walk through each of these slowly. ### **Key Takeaways**: Church Digital Marketing Strategies **Church digital marketing strategies don’t have to be overwhelming. Here are key things every church should focus on to grow in 2025:** - **Create a clear church brand thread.** Be known for solving a problem your community cares about. This becomes your foundation for all communication. Your [thread](https://beknownforsomething.com/church-rebrand-thread/ "Church Rebrand Thread"). - **Build a welcoming, SEO-friendly church website.** Make it simple, mobile-friendly, and focused on guests. Optimize with local keywords like “church near \[city name\]”. - **Use consistent email and social media content.** Schedule regular, encouraging messages to the right people. Stay on brand visually and verbally. Not controlling them? You don’t have a church brand. - **Invest in storytelling through video.** Short, authentic videos build trust and show your church’s heart, perfect for social and your homepage. It’s the most desired type of content. - **Measure what’s working. And adjust. Constantly.** Moreover, use tools like Google Analytics, social, and email dashboards to track engagement and grow wisely. At [Be Known For Something](https://beknownforsomething.com/), we help churches create clear **communication strategies** and strong **church brands** so you’re heard again. Here’s what’s working right now for **church digital marketing strategies**: ## 1. Church Digital Marketing Strategies: Start with Clear Church Branding Firstly, if people don’t know what you’re known for, they won’t remember you. A **[church brand thread](https://beknownforsomething.com/church-rebrand-thread/)** is a short phrase that connects your church with a need your community cares about. It’s the best way to be relevant and needed. All your communication should flow from this thread. Including your website, email, signs, sermons… everything! **Recommendation:** The Be Known For Something [church branding package](https://beknownforsomething.com/church-branding-package/ "Church Branding Package") includes necessary, reliable research and branding elements (mystery visit, community demographics, listening groups, branding thread, church logo, branding guide, and strategy coaching). **Their proprietary [branding retreat](https://beknownforsomething.com/branding-retreat/ "Branding Retreat") is the fastest way to a rebrand!** ![Church Digital Marketing Strategies Church Branding at Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2025/04/church-digital-marketing-strategies-church-branding.jpg "church-digital-marketing-strategies-church-branding - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## 2. Upgrade Your Church Website Design Strategy Your church website design is your digital front door. Make sure it’s fast and mobile-friendly. [![Church Website Design Assessment | Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/04/Church-Website-Design-Assessment.jpg "Church-Website-Design-Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/)- Clearly answer*“Is this church for someone like me?”* This should be your branding thread. - Focus on members (the “regular” audience), but make sure it’s friendly to newcomers. - Include service times, location, and a friendly [welcome video](https://beknownforsomething.com/essential-elements-to-make-a-pastors-welcome-video-better/ "Essential elements to make a Pastor’s welcome video better"). - Use keywords like “\[Your City\] Church” throughout your content. And other keywords that your audience might be looking for. Initially, do keyword research. **Note:** This is easier said than done. Get [assistance](https://beknownforsomething.com/website-assessment/ "Website Assessment"), know it takes time, and understand that your church website is never done. ## 3. Automate Email to Nurture Connections Email still works for **church digital marketing strategies,** especially when targeted. Send regular updates and encouragement to **segmented** lists. Consider these segments: - First-time guests - Members - Volunteers Use tools like Mailchimp or Constant Contact. Stay personal and on brand with your content. And never waste anyone’s time. Segments allow you to provide relevant content. Control your brand identity in every email. ## 4. Post Consistently on Social Media Don’t try to be everywhere. It’s impossible. Choose one or two platforms where your audience is active. Then post: - Short sermon clips - Encouraging scriptures - Entertain around your branding thread - Volunteer spotlights - Family-focused event promos Keep your brand colors, logo, and voice consistent. Use and control keywords that correspond to your branding. ![Church Digital Marketing Strategies with Computer Mouse at Be Known For Something church branding](https://beknownforsomething.com/wp-content/uploads/2025/04/church-digital-marketing-strategies-mouse.jpg "church-digital-marketing-strategies-mouse - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## 5. Video for Storytelling for Your Church Digital Marketing Strategies Video builds trust faster than text. It’s also the most preferred content by most audiences. Keep it short and authentic: - A short [welcome message](https://beknownforsomething.com/essential-elements-to-make-a-pastors-welcome-video-better/ "Essential elements to make a Pastor’s welcome video better") from your pastor (build your brand) - “Why I love my church” and “God changed my life” stories - Event teasers or highlights (don’t overdo it, though) Post to YouTube, Facebook, Instagram, and your website. Be sure to use relevant keywords in your metadata. ## 6. Leverage the Google Ad Grant In addition to your other church marketing efforts, Google offers $10,000/month in free ads to qualifying nonprofits, including churches! Only do this if you plan on using the ad bonus. And know how. Be Known For Something can recommend someone who can lead you through this maze. [Just ask!](https://beknownforsomething.com/contact/ "Contact Us") For the ad credit? Promote your church website, events, or ministries using keywords like: “family-friendly church,” “church with kids programs,” “church near me,” and keywords related to your thread. ## 7. Improve Local SEO to Show Up in Searches Local people are Googling “church near me.” Will they find you? - Claim your **[Google Business Profile](https://accounts.google.com/)** - Make sure it has your correct Name, Address, and Phone number - Ask happy members to leave reviews (suggest how they should use your thread) - Plus, embed a [Google Map](https://www.google.com/maps/) on your contact page (or in your footer) It’s important to have your local information on your website homepage. Stop hiding it! ![Church Digital Marketing Strategies Planning at Be Known For Something church branding agency](https://beknownforsomething.com/wp-content/uploads/2025/04/Church-Digital-Marketing-Strategies-Planning.jpg "Church-Digital-Marketing-Strategies-Planning - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## 8. Plan Your Event Promotion Strategically Promote events like a marketer, not just a pastor. An effective start to your **church’s digital marketing strategies** is to start early with: - Email invites - Social countdowns - Signage with [QR codes](https://beknownforsomething.com/stop-the-church-qr-code-madness/ "Stop the Church QR-Code Madness") (don’t overdo these) - Follow up with recap videos and thank-yous to keep engagement high. Don’t become known for only being an event promoter, though. Make this about them and not your church! ## 9. Track What’s Working: Church Digital Marketing Strategies Don’t guess. Have regular tracking numbers to keep track of. Therefore, look at: [![Church Digital Marketing Strategies Coaching | Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/04/Church-Digital-Marketing-Strategies-Coaching.jpg "Church-Digital-Marketing-Strategies-Coaching - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/)- Website visits and popular pages (part of the church website design) - Email open rates over time (and click-through rates) - Indeed, social likes and shares are critical too - Event attendance spikes (what caused them) - Use Google Analytics or your social media and email software’s dashboard. Don’t just have this information. Use it to improve your digital strategy. It’s a never-ending church marketing plan. ## 10. Consistency Is the Secret Sauce Finally, digital marketing only works if you keep showing up. Create a simple calendar and plan posts, emails, and sermons around your **[brand thread](https://beknownforsomething.com/church-rebrand-thread/ "Church Rebrand Thread")**, vision, and mission. **Be known for something that solves THEIR problem** — and people will pay attention. Your church marketing needs to benefit your audience and NEVER be perceived as being all about you. ## Summary In conclusion, for 2025, **church digital marketing strategies** are essential for reaching your community and growing your ministry. By developing a clear **church branding strategy** and building a mobile-friendly and SEO-optimized **church website** design. Then, by using tools like **email marketing**, **social media**, and **video content**, your church can better engage new guests and current members. Leveraging platforms like **Google Ads for churches** and creating a strong **online presence** will help you be known for something relevant and needed in your neighborhood. This constant updating, adjusting, and fixing is worth it. It’s for the Gospel. **As a final point:** When you consistently track results and communicate with purpose, your church will grow spiritually and numerically—online and in person. Still need help? [Contact Be Known For Something](https://beknownforsomething.com/contact/ "Contact Us") for their coaching. After 3 decades, they understand you and the church. --- ### Ready to grow your church with proven strategies? Let the **Be Known For Something church branding company** help you create a **church communication plan** that actually works. We do that through our [coaching packages](https://beknownforsomething.com/coaching/ "Coaching") and [church branding products](https://beknownforsomething.com/church-branding-package/ "Church Branding Package"). Yes, we do this together with you. Educating YOU so you don’t have to rely on us long-term! [Let’s talk](https://tidycal.com/markmac1023/discovery-zoom) ![The Church Branding Co](https://beknownforsomething.com/wp-content/uploads/2025/03/The-Church-Branding-Co_H_K.png "The-Church-Branding-Co_H_K - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") --- ### Church Digital Marketing Strategies: Frequently Asked Questions #### Q: **Why is church branding important for churches?** A: Church branding helps your church be known for something meaningful and memorable, so you cut through the noise, attract your community, and guide them clearly to Jesus. Without it, you’re easily ignored. Discover your thread! [Be Known For Something](https://beknownforsomething.com/) is one of the longest-serving church branding companies. Use a professional company that understands ministry to help you develop your church brand. #### Q: **Why is digital marketing important for churches?** A: Church digital marketing strategies are crucial for churches because they enable them to connect with a broader audience and foster community engagement, ultimately driving growth and attracting new members. Embrace digital tools to strengthen your church’s presence and impact! #### **Q: What’s the most important digital marketing tool for churches?** A: Your church website design. It’s the digital hub for everything else—social media, video, email, and events. #### **Q: How do I know if our church needs rebranding?** **A:** If your community doesn’t know what you stand for or if your communication feels scattered, it’s time to develop a clear **church brand thread**. [Be Known For Something branding retreat](https://beknownforsomething.com/branding-retreat/ "Branding Retreat") is the fastest way to a church rebrand. Based on reliable research. Trust the process! #### **Q: Do we need to be on every social platform?** **A:** No. That would be exhausting and futile! Just choose one or two places where your target audience spends time. Do those well. #### **Q: What’s a good “church digital marketing strategies” budget?** **A:** Start small. Most tools (like Google Grants, Canva, Mailchimp) are free or start low cost. If you need expert help, work with a trusted **church branding agency** like Be Known For Something. They have ways to scale costs to your needs. Remember, good marketing strategies are worth your investment. #### **Q: Can digital strategies really grow our church?** **A:** Absolutely. But only if you’re consistent and intentional. Clear branding + strong content = growth. **Categories:** Website Design **Tags:** church website, digital marketing, email, email marketing, google ads, grants, marketing plan, search engine optimization, SEO, social media, video content --- ### [Mother’s Day Ideas for your Church](https://beknownforsomething.com/mothers-day-ideas-for-your-church-2/) **Published:** April 26, 2025 **Author:** BKFS **Content:** Every church is looking for [Mother’s Day](https://beknownforsomething.com/oh-yeah-mothers-day/) ideas that honor Moms appropriately during their special church service on the second Sunday in May. It’s usually one of the most-attended services of the year! It’s important though that we don’t overdo Mother’s Day services because there will be women present who struggle with infertility, a death of a child, along with others who wrestle with negative feelings towards their Mom. You don’t want to deify mothers, you simply want to honor them ([Exodus 20:12](https://www.biblegateway.com/passage/?search=Exodus+20%3A12&version=ESV), [Ephesians 6:2-3](https://www.biblegateway.com/passage/?search=Ephesians+6%3A2-3&version=ESV)). So, plan the emphasis accordingly; with emotion, gratitude, and purpose. It should inspire all Moms! Also, Mother’s Day is a great reason for a family (that may not attend regularly) to come to church with their Mom. It gives every Mom or Grandma an excellent reason to invite her kids or grandkids! Here are 7 Mother’s Day ideas for your church to try: 1. **Post meaningful Mother’s influence videos.** Leading up to Mother’s Day, use your social media (or website) to post [short videos](https://beknownforsomething.com/church-storytelling-essential/) highlighting how Moms influenced people. Perhaps a shareable story from a Pastor, deacon, or member. Use the videos to invite people to your Mother’s Day service! 2. **Highlight Mothers from the Bible.** A Mother’s Day idea for the sermon? Why not discuss how mom’s in the Bible played crucial roles in many of the prominent bible stories. It may be fun to get volunteers to dramatize one of the stories! 3. **Mother’s Day photo booth.** Knowing Mom’s will be proud of their families and want to take advantage of this family day to get a picture, consider repurposing your Easter photo backdrop or creating a new Mother’s Day backdrop. Use their phones to take the pictures or have a selfie stick for them to use. Remember, it’s not about your backdrop, it’s about giving them a reason to take a picture that is worthy of a prominent space in a frame or on their social media. Get them to tag your church or use a hashtag when they post it (and be sure your church or Pastor likes or comments on each one). 4. **Highlight kids in the church service.** Some churches have a women’s choir on this special day but you may want the women to sit back and enjoy kids singing to them. Every Mom loves to have their child highlighted plus it gives the children another way to honor their Moms or Grandmothers (and invite them if they don’t already attend). 5. **Give them a meal break.** Instead of contributing to the restaurant rush after Mother’s Day service (when the family wants to treat their Mom), consider a potluck dinner for families. Or even better? Cater the meal so no one has to prepare and bring food (adding to the stress of the day). 6. **[Say thank you](https://beknownforsomething.com/5-ways-communicate-gratitude/).** It sounds easy. Mother’s Day ideas don’t have to be complex! Take time in the service to show gratitude to the Mom’s and Grandmothers. Don’t call out people because of their age or amount of kids though. Instead, get kids to fill out thank you cards for their moms in Sunday School or Junior Church. Some churches even provide free cards on the bathroom vanity for the forgetful child. 7. **Support a Mother’s community ministry.** Consider highlighting a community ministry from the stage (get their director to share stories or show a short video) and take up a special offering to help them and the Moms they assist. **[Click here to learn more about Communication Coaching and how to have an Expert in your corner.](https://beknownforsomething.com/coaching/)** **Categories:** Blog, Ministry Event **Tags:** audience, Communication Content, gratitude, mothers' day, social media, visitors, website --- ### [It’s After Easter. Now What? 5 Tips for Church Communication.](https://beknownforsomething.com/its-after-easter-now-what-5-tips-for-church-communication/) **Published:** April 19, 2025 **Author:** BKFS **Content:** The celebration of Easter is over, and Pastors are wondering what to do next. The church calendar focuses heavily on the Holy Week when many attend churches for their annual or semi-annual visit. After all the extra work leading up to the Easter weekend, it’s time to take a break and recharge, as well as, look ahead to the rest of your ministry year. Here are five suggestions to help your church move forward over the weeks and months after Easter: 1. **Take a break and recharge.** The weeks leading up to Easter can be physically and emotionally exhausting for church leaders, volunteers, and staff. After the busy weeks leading up to Easter, it’s important to take a breath and assess your mental and physical well-being. You cannot lead effectively if you are not well-rested. Encourage your team to take a break as well and recharge their batteries. Breathe. You’ll move forward with better clarity when you’re rested. 2. **Debrief and seek feedback.** Once you and your team are rested, it’s time to discuss the successes and challenges of Easter. Seek feedback from your team and volunteers to determine what worked and what didn’t. Did you have enough signage? Was your website up to date with the correct information? What was their initial feeling about things needing improving? Encourage open channels for discussion, and be mindful that often volunteers may go silent before quitting. Teach your team to listen without quickly giving excuses. And use this time to make everyone feel valued! 3. **Update your [website and social media.](https://beknownforsomething.com/website-assessment/)** After Easter, it’s time to update your church’s website and social media channels. Although Easter messaging should be toned down, provide easy links to videos of your Easter services for those who may have missed them. Ensure that your website has clear next steps with contact information for visitors and members who have questions. 4. **Create momentum for their “next”.** Hopefully you announced the next [sermon series ](https://beknownforsomething.com/5-steps-to-developing-an-engaging-sermon-series/)during your Easter services or a potential 101 ministry that would be good for guests. Continue or create momentum now for what they might need next. Use the energy and excitement from Easter to lead your congregation to that step. Add the information to your website and social media channels, and promote it in-person too. This next step should lead them to a path to reach a personal goal or a solution to a concern in their life. Important: momentum, when most are away from the church throughout the week, must be created and controlled, or it’ll be missed. 5. **[Share testimonies](https://beknownforsomething.com/church-storytelling-essential/).** After Easter, it’s important to share stories of how the Easter message impacted the lives of your congregation. You can either tell these stories yourself or encourage members to share their own experiences. If using videos, coach the testimonies, and edit them into concise, moving videos. Emphasize their before and after, and how the ministry of the church has helped them. Since you’ll use these videos in services, on social media, and on your website, be sure to end with a URL or call-to-action that leads viewers to their relevant next step or to watch the Easter service video! After Easter, churches must focus on moving forward and building on the momentum from the Easter weekend. Take a break, seek feedback, update your website and social media, create momentum for the future, and share testimonies. By doing so, you can continue to reach and impact the lives of your congregation and potentially reach your community too. [![Branding System from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_System_CTA.png "Church_Branding_System_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Ministry Event **Tags:** church communication, communication, easter, sermon, sermon series, social media, story, testimony, website --- ### [Essential elements to make a Pastor’s welcome video better](https://beknownforsomething.com/essential-elements-to-make-a-pastors-welcome-video-better/) **Published:** April 12, 2025 **Author:** BKFS **Content:** A good Pastor’s welcome video on your church website can introduce your church and set the tone for the entire guest experience. It’s often the first impression potential visitors get, so ensuring it reflects your values, mission, and church brand is crucial. Here’s how to improve your Pastor’s welcome video with essential communication elements, avoid mistakes, and ensure your welcome message resonates. **1. Authenticity in Tone** Authenticity builds trust, and people can easily sense when something feels forced or insincere. Pastor, speak naturally as if having a one-on-one conversation. Use a conversational tone and avoid overly scripted language. The goal is to convey friendliness and genuineness. So, smile naturally. **Mistake to Avoid:** Don’t let the video become a formal, stiff recitation of church information. It should feel personal, not like a corporate announcement. Wear what you’d expect them to wear when visiting. **2. Weave in Your [Brand Thread](https://beknownforsomething.com/every-church-needs-a-thread/)** Consistency across all communication strengthens your church’s brand and reinforces your message. Ensure the video reflects the brand thread that runs throughout all of your church’s communication: what you want to be known for and something that’s pursued by your community. If your brand centers around being a community-focused congregation, the video should reflect that through controlled visuals, language, and tone. Use consistent colors, logos, and fonts that align with your church’s other branding materials. **Mistake to Avoid:** Don’t stray from your church’s established brand identity. A disconnect between the video and your other communications can confuse visitors and weaken your brand’s impact. **3. Brevity is Important** Attention spans are short, especially online. A concise message is more likely to be viewed in its entirety. Keep the video under two minutes. Focus on essentials: a quick greeting, a brief overview of what makes your church unique, and an invitation to visit. Don’t leave them thinking your sermons are too long too. **Mistake to Avoid:** Avoid cramming too much information into the video. Overloading details can overwhelm the video and deter them from watching the whole thing. They should be able to find important information in other places on your website. If not, consider giving them some important links near the video. **4. Include Clear Next Steps** The pastor’s welcome video is a great opportunity to guide viewers toward their next interaction with your church or [website](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/). End the video with a clear call to action. This could be an invitation to attend a service, join a small group, or explore more of your website. Anticipate their needs, concerns, and goals to determine their next step appropriately. **Mistake to Avoid:** Don’t bury your call-to-action in the middle of the video. End the video with what to do next. A lack of direction can leave viewers feeling unsure of how to engage further with your church. **5. High-Quality Production** The production quality of your video reflects the level of your church’s professionalism. Use a good camera, proper lighting, and clear audio to ensure the video looks and sounds professional. If possible, have someone with video production experience to assist with filming and editing. Don’t go overboard, just make it look planned. And as good as your church’s AVL experience is throughout your services. **Mistake to Avoid:** Don’t rely on shaky handheld footage, poor lighting, or muffled sound for your pastor’s welcome video. A low-quality video detracts from your message and gives a negative impression. **BONUS:** Be sure to also upload your welcome video to YouTube or Vimeo. Use appropriate keywords in the headline and description. Get that metadata correct (the keywords hidden in the alt tags, headline, and description), and people will discover your church without going to your website first. [![Conference Schedule from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Conference_Schedule_CTA.png "Church_Branding_Conference_Schedule_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/leadership/#speaking) **Categories:** Video **Tags:** attention spans, brand, brand thread, thread, video production, welcome --- ### [Communicating to a New Member (5 essential tips)](https://beknownforsomething.com/communicating-to-a-new-member-5-essential-tips/) **Published:** April 5, 2025 **Author:** BKFS **Content:** It’s important to establish a rhythm to communicating to a new member. As visitors attend your church in person or online, communicate the gospel so they understand their need of salvation through Christ. Also, the church should communicate why joining a fellowship of believers is critical. A believer must have the ability to connect with others to have teaching, accountability, baptism, communion, and interaction. Most people will start online so your church needs to communicate reasons regularly for someone to experience your local church and invite them to visit and join your local body. Or find one near them. Then once someone commits to membership (or whatever you call it) it’s essential that you’re communicating to a new member in such a way that they grow in their faith and become active in your local church. Here are 5 essential tips for doing that effectively: 1. **Ensure they know your language, culture, and expectations.** Offer regular new membership classes and orientation. In this class (or classes), start with a gospel explanation and altar call if needed. Don’t assume someone is joining your fellowship for the right reasons. Don’t belabor the steps but adequately start with the Gospel, the reasons for membership, explanation of your church’s brand, mission, vision, values, and the benefits of being part of your denomination. Concentrate on their benefits as you explain expectations. Explain acronyms and internal language. Don’t assume they know anything about your church culture. Walk them through your website for benefits for them! 2. **[Make the welcome personal](https://beknownforsomething.com/church-welcome-time-5-essentials-to-include/).** People who are joining a fellowship want to… fellowship. So, be as personal as possible. Introduce them to key leadership and contacts. Even better, if there are several in the membership class, spend a few moments for them to get to know each other. If they’re similar demographics, consider starting a small group or Sunday School class with them. The more names or people a new member knows after three months, the more likely they’ll stay and be active. 3. **Follow up after a couple of months.** Establish a line of communication with a new member. That can be an email, personal letter, or text. Also, make sure they’re subscribed to your weekly email newsletter and tag them in your database so you can send special communication from time to time. The likelihood of them getting more involved into a small group, volunteer service, or missions activity rests on a personal request to solve a need in their life or in the church. 4. **Explain why [giving is part of worship](https://beknownforsomething.com/communicate-collecting-church-offerings-4-essentials/).** Each time you’re communicating to a new member, regularly explain how many others in your church give. And why God ordained giving as an act of worship to Him. This may be a foreign concept to them! Be gentle, scriptural, and practical as you explain the ways that they can be a blessing to the ministry and others. 5. **Use the first anniversary of membership to check in.** Your first year communicating to a new member is crucial for establishing them into your local church and the universal Church. Consider a special meal, class, call, or personal email on their anniversary. Check in with them. Ask them if they have concerns or faith stories. Make sure they’re happy, getting their needs met, and using their spiritual gifts. [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** New Members **Tags:** communicating, communication, e, giving, membership, offering, tithe, welcome --- ### [Church Leadership Book: Be Known For Something](https://beknownforsomething.com/church-leadership-book/) **Published:** April 5, 2017 **Author:** BKFS **Content:** Our new church leadership book, *[Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation](https://www.amazon.com/dp/B0BM3NHDRN)* (Church Branding Edition) is available now! 3 decades of church leadership and church communication experience are stuffed into this easy-to-read, easy-to-lead book. ### Order paperback, Audio, or Kindle e-book version today! Consider ordering books for your whole church team (they come with a built-in discussion guide)! Also, this easy-to-read, easy-to-lead book will get you to focus on your audiences, discover a thread that will unify your ministries, and reengage with your community. It’ll even give you the building blocks to creating a communication strategy. - 80% of evangelical churches are in decline or stagnation - 1/3 of our communities have no perceived need for a local church - Churches aren’t known for anything relevant or needed in their communities **Solution:** *Be Known For Something* will reconnect you to your community. Take an eye-opening journey to revitalize your Church’s reputation, control your message, and create a communication strategy for reaching the lost for Jesus Christ. ### *Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation | Church Branding edition:* A COMPLETE GUIDE TO COMMUNICATION BRANDING & STRATEGY [ Buy on Amazon ](https://www.amazon.com/dp/B0BM3NHDRN) Finally, here’s what key church leaders are saying about this bestselling book: > *“Pastor, ready to grow? This book will point the way.”* > **Dr. Gary Chapman,** author of The 5 Love Languages > > *“Any church that is intentional about reaching people outside their walls* *needs the insights offered in this book.” **Dr. Mel Blackaby,** Senior Pastor* > > *“Mark MacDonald is helping churches navigate the biggest communication shift our world has seen in the last 500 years.” **Brady Shearer,** CEO* > > *“This is the motherlode, jackpot, unbeatable win for a church staff and board team-read.” **Kevin J Matthews,** Lead Pastor* > > *“Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get* through *page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds.” **Kem Meyer,**Author and Communication Advocate* --- About the Author: [**Mark MacDonald**](https://www.beknownforsomething.com/mark-macdonald/) reveals more than 3 decades of experience as former Senior Creative Director of a large Canadian ad agency. He’s also been a Director of Communications, Bible teacher, Strategic Communication Catalyst for 3000 Florida Baptist Churches. And now leads his church branding agency, Be Known for Something and former Executive Director of [Center for Church Communication](https://www.cfcclabs.org/). His 60,000+ social media followers know he’s the person for how-to direction! He’s written 900+ church communication articles, been interviewed for dozens of church leadership podcasts, and is heard at numerous national church conferences. He’s [available to speak](https://www.beknownforsomething.com/mark-macdonald/) at your event, conference, or church. [ Buy on Amazon ](https://www.amazon.com/dp/B0BM3NHDRN) **Categories:** Announcements, Communication Strategy, Resources **Tags:** Amazon, Book, Church Growth, Church Leadership, Kindle, Launch, paperback --- ### [Church communication for solo Pastors](https://beknownforsomething.com/church-communication-for-solo-pastors/) **Published:** March 29, 2025 **Author:** BKFS **Content:** Most churches have one person in leadership. A person who is a very busy solo Pastor who has to do most with the help of volunteers. Often, solo pastors wonder if they’re juggling so much that they’re not doing anything well. Let’s look at church communication, identify the most important areas, and learn how to do them well. 1. **[Know your audiences](https://beknownforsomething.com/knowing-audience-effective-church-communication/).** Effective church communication rises and falls on how well you know your audience. So, church communication for solo pastors must start here. Remember however, you have two audiences: your congregation (internal) and your community (external). As a solo pastor, you can be tempted to focus only on the people in your pews. Sure, get to know them and their needs, concerns, and goals. But remember God placed you in your community for a reason. There are more outside of your church than inside. Understand the growth potential for your local church is the community around you. They are the people God wants us to “go and tell”. Overlay their needs, concerns, and goals onto your member’s needs, concerns, and goals to identify common issues. Then concentrate on being a solution to their needs and concerns or a path to their goals. NOTE: Churches who only focus internally usually stagnate or decline. Know and love BOTH of your audiences so your communication content will be needed by BOTH. That’ll keep members coming back and be a good reason for those in your community to pay attention. 2. **Create some controls and fences.** As a solo pastor you can’t do it all. That’s an understatement. So, limit your church communication. Decide what you should be known for and focus on that beneficial thread as you’re building content. Also, restrict design visual elements so they become familiar to your audience too. This will build trust and confidence in your communication. Establish a simple church logo. Then the symbol and words will help establish the visual fences to your content. Use no more than two fonts in your logo, and therefore, in your communication materials. And restrict your colors to a primary and a secondary color, again, from your logo, and throughout your communication materials. Your logo should also have a secondary tagline that says what you want to be known for. This thread should be 3-5 words and it’s something your audience desires. Sure, this church brand building takes time but it definitely saves time in the long run. It allows you to say (and design) less, so people listen more. Consider limiting yourself to one or two graphic templates that you change out the words and images (*Canva*, or similar, is a great resource for establishing a branded look). 3. **Promote a trusted communication source.** Your audience needs to quickly identify where to find information about your church ministries. This source needs to be trusted as the best place to find up-to-date information, as well as, a place your audience wants to find it. In the past, churches relied on a printed bulletin or calling the church office. These take so much time and money and the world has moved towards wanting a digital source. Based on the time and budget you have as a solo pastor, identify one source for information and regularly reinforce to your congregation that it’s THE place to go for the correct information. Then concentrate on that one tool or channel. That can be a website, your social media page, a weekly email, or your bulletin. 4. **Maintain a basic [web presence](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/).** If you choose to have a bulletin as your trusted source, slowly edit the bulletin information and point to the details that are online. This transitional church communication period where older people want printed material is slowly giving way to the more economical online reliance. Therefore, start working on a web presence. Facebook is the cheapest and easiest communication tool where most of your audience browses for many hours a day. If you don’t have the expertise to build a website, create a free Facebook page for your church. And then Facebook groups under that page for ministries. Then work on building content that is shareable, entertaining, informational, and needed. Most importantly, craft your “about” description to contain your city’s name, your thread, and relevant keywords that your community would be searching for. After that, work towards a simple church website that does the same but allows a variety of content. There are many website packages that are perfect for the solo pastor with no developer skills needed. 5. **Get a [communication volunteer](https://beknownforsomething.com/3-roles-of-the-communication-director-paid-or-volunteer/) to assist.** After the church communication elements are in place, and you’ve established the controls and rhythms for what kind of content you produce, be on the lookout for members who would like to help as part of their ministry. Start slowly with them and guide them as you watch response and engagement from your audience. Gradually work towards a full-time ministry assistant if you’d like. Church communication for solo pastors can be difficult and time consuming especially if you want to expand to more social media channels, a full website, and weekly emails. Finally, let me implore you to start small and do church communication properly with a few tools or channels before you expand too quickly. Build on the success of one as you move towards another. Establish a high standard that your members would be proud of and make sure it’s sustainable before expanding. [![Testimonials from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Testimonials_CTA.png "Church_Branding_Testimonials_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/testimonials/) **Categories:** Pastors **Tags:** audience, communication, fences, volunteers, web presence, website --- ### [3 Steps to Plan Your Best Easter Yet](https://beknownforsomething.com/3-steps-to-plan-your-best-easter-yet/) **Published:** March 22, 2025 **Author:** BKFS **Content:** [Easter](https://beknownforsomething.com/all-your-church-needs-for-easter/) is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another Sunday. Guests may come and never return. From my years of working with churches, many face 3 major problems at Easter: - **Low [Retention of Guests](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/).** People show up but don’t return because there’s no clear next step. - **Overwhelming the Church Team.** Planning happens too late, leading to last-minute chaos instead of strategic outreach. - **Missed Branding Opportunities.** Messaging is unclear or inconsistent, making it hard for visitors to connect. Or understand why they need you. Easter should be more than a big attendance day. It should be a catalyst for church growth. Here’s how to plan your best Easter yet. **1. Start Early with a Strategy (Now!)** Most churches plan their Easter services but don’t think strategically about the experience. This takes time. - **Clarify Your Message.** What is your church known for? Ensure your Easter theme aligns with your brand thread so visitors connect Easter with your ongoing ministry. - **Create an Outreach Plan.** Use social media, invite cards, and community partnerships to spread the word. Equip your congregation to personally invite people. Teach them how! - **Think About the Journey.** From the parking lot to the pew, what will first-time guests experience? Map out a welcoming path that removes confusion and anxiety. Make sure your signage is good. **2. Plan Follow-Up Before the Big Day** One of the biggest mistakes churches make is treating Easter as a single event rather than a starting point for relationships. People won’t return unless you give them a compelling reason to. - **Prepare Next Steps.** What’s happening the week after Easter? Promote a sermon series or event that makes people want to return. - **Gather Contact Info.** Encourage visitors to fill out a simple connection card, either digital or paper. Offer an incentive, like a free gift or a donation to a local charity, to increase participation. - **Follow Up Within 48 Hours.** A friendly email or handwritten note can make a huge difference. Keep it warm, personal, and focused on their needs. And how you offer solutions. **3. Simplify and Strengthen Your [Communication](https://beknownforsomething.com/last-minute-easter-communication-checklist/)** With so many moving parts, churches often flood people with information. This leads to confusion instead of clarity. Don’t add to the noise; say less, they’ll listen more. - **Unify Your Branding.** Your website, social media, emails, and print materials should all have the same Easter message and look. And it should quickly connect to your church branding. - **Make Your Website Guest-Friendly.** Most visitors check your website before coming. Ensure service times, location, and what to expect are easy to find. You probably should have a dedicated Easter page with all the information that you keep up year-round (link to your service after Easter). - **Keep Announcements Focused.** Easter services are not the time to promote everything. Highlight what matters most for guests and how they can connect beyond Easter. [![Google Evangelist from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Google_CTA.png "Church_Branding_Google_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Easter **Tags:** audience, benefits, branding, communication, community, follow-up, next steps, retention, strategy, website --- ### [Hurry! 10 Steps to a Complete Church Easter Strategy](https://beknownforsomething.com/hurry-10-steps-to-a-complete-church-easter-strategy/) **Published:** March 15, 2025 **Author:** BKFS **Content:** Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for you; it’s an opportunity to introduce your church to new people and remind your community who you are. Here’s how to create an effective Easter strategy: **1. Know Your Church**’**s [Unique Brand](https://beknownforsomething.com/get-a-new-church-brand-do-these-10-steps-in-order/)** Your church already has a brand, whether it’s controlled or not. It’s how you’re perceived. What are you known for? You need to identify a thread that is a controlled benefit of your church. When you clarify this, your Easter messaging becomes more authentic and consistent. And will lead to long-term attendance. **2. Define Your Easter Message** What’s the hope or transformation you want to highlight this Easter? Keep your Easter Message title simple, clear, and true to your church’s voice. **3. Create an Easter Theme** Develop an Easter theme, something memorable that aligns with your church’s brand. Use it across your website, social media, and print materials. Everywhere! Even in the church. **4. Update Your [Website](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/)** Add an Easter landing page with service times, event details, and an easy way to plan a visit. Make sure it reflects your church’s thread, style, and tone. Include 3 or 4 links to other pages on your website. **5. Utilize Social Media** Create branded Easter posts and encourage members to share them. Schedule a countdown, post invitation videos, and consider boosting posts to reach more people. Make them match your Easter look. **6. Send Email Reminders** Reach out to your congregation and past visitors with short, friendly email reminders leading up to Easter. Maybe try text messaging for a reminder the day before (but don’t overdo it). **7. Equip Your Church to Invite** Provide invite cards and digital graphics that match your Easter theme. Encourage members to personally invite friends and neighbors. Role-play this from the stage or in a social media video. Have fun with it! **8. Prepare for [Guests](https://beknownforsomething.com/church-guests-communications/)** Train greeters to welcome visitors warmly and emphasize your thread. Use clear signage and offer a next step for guests, like a connection card or welcome gift. Try to get their follow-up information. **9. Plan a Follow-Up Strategy** After Easter, follow up within 48 hours. Send a thank-you email, invite them to an upcoming event (that they would need), and encourage another visit. **10. Evaluate & Improve** After Easter, gather feedback from volunteers and guests. What worked? What didn’t? Use what you learn to make next year even better. [![Branding Retreat from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Retreat_CTA.png "Church_Branding_Retreat_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Easter **Tags:** brand, celebrations, community, email, guests, Holidays, rebranding, social media, strategy, website --- ### [5 Ways to Ignite Engagement](https://beknownforsomething.com/5-ways-to-ignite-engagement/) **Published:** March 8, 2025 **Author:** BKFS **Content:** This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and purpose. Your church should be where they find it! Here are 5 ways to ignite engagement. For the sake of the Gospel. **1. Simplify Your [Church Communication](https://beknownforsomething.com/5-church-communication-resolutions/)** If people are confused, they disengage. Make it easy for them to know what’s happening and why it matters to them. Instead of overwhelming your congregation with too many announcements, focus on the one or two “next steps” they should take this week. Use clear, action-driven language on stage, in emails, bulletins, and social media. Segment your information based on demographics and their needs. Can’t do it all? Then only do what you can until you can do more. Excellence must go hand-in-hand with simplifying. **2. Use [Digital Channels](https://beknownforsomething.com/4-tips-for-growing-your-church-with-digital-marketing/) Effectively** People interact with your church beyond Sunday. Your website, social media, and email list are perfect opportunities to engage throughout the week. Update your website to ensure it’s search engine optimized, mobile-friendly, and easy to navigate. Post relevant, encouraging content on social media; less about church events and more about how faith connects to their everyday life. **3. Enhance Your Worship Experience** [First-time visitors](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/) and returning members need a compelling reason to stay engaged. Audit your worship experience. Ask, how’s the flow? Is your messaging clear? Are new visitors welcomed intentionally? Ensure the service runs smoothly, feels personal, and offers practical, biblical application. And yes, a warm, enthusiastic greeting team still matters! First impressions lead to lasting impressions. **4. Make Serving the New Normal** Engagement jumps when people do something. If you want people to stay connected, give them a purpose. Instead of asking, “Who wants to serve?” make serving the default expectation. Provide easy on-ramps for people to get involved, whether greeting, teaching kids, or local outreach. Highlight serving stories regularly to inspire participation. Be known for participation and changing things. **5. Create a Culture of Invitation** Engaged people bring others with them. Along with church advertising, equip your congregation to invite friends and family. Teach them how to extend a personal invitation, whether it’s for a Sunday service, small group, or community event. Make it as simple as, “Hey, would you join me?” and watch engagement grow! [![Google Evangelist from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Google_CTA.png "Church_Branding_Google_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Engagement **Tags:** church communication, communications, digital, digital channels, digital hub, Invitation, invite, serving, worship experience --- ### [3 church website checks that will transform online presence](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/) **Published:** January 18, 2025 **Author:** BKFS **Content:** Someone in your community or congregation who wants to know about your church ministries will probably Google you. Then go to your website if you have one. But is your online presence adequate? Will it lead someone to answers or will it lead someone to frustration? Let’s start the perpetual task of improving it. Everyone wants the information they’re looking as quickly as possible. Want to transform your online presence into a place to find answers and ultimately the gospel? Here are 3 church website checks that will lead you towards a website that delivers. 1. **Check load time.** Gone are the days when someone seeks a bulletin to discover what’s happening in your church. They’re more apt to look online. Why? Because most have switched from a print communication hub to a digital hub. In order to get a printed bulletin, someone must be present. And your church can’t have a large-enough bulletin to contain all the information an active church would want to list. And when it gets too long, you can’t quickly find things. And when it’s too short, you can’t include all the details. Help! So, most will want to look at your website instead. Or google it. Want Google to love your website more? Be known for fast-loading web content; especially on mobile devices. There are online tools to check your load time. Do it — and if you get a low rating, slim your website content down. Have a video on your homepage? You may want to remove it on mobile. Or maybe your pictures need optimization. Many load-time tools will give you suggestions. 2. **Check [google analytics](https://marketingplatform.google.com/about/analytics/).** This is a free addition to any website. Let it be your friend! What data to look at? Well, you can see how many view your website on desktop vs mobile. Or where they live. Another fascinating data area is what pages are viewed the most. This shows you what your audience \*wants\* on your website. But what if it’s not what they need? Move important pages so they’re more obvious to click on them. Rule of thumb: things at the top of a page, the left of a menu list, or the top of a menu dropdown will feel more important and will get more clicks. Or if you have 3 ministry areas on a horizontal layout (e.g. under your main home page banner section), the left one will feel more important. And the right one will often be neglected since that’s where ads often occur on most websites. Rearrange the images or links to prioritize them. 3. **Check with your congregation.** Rarely will someone in your community seek your church website just to look around. But, if your website is effective, your congregation will use it quite a bit. Why? To find contact information for leaders in charge of a ministry. Or event details or event registration. The congregation should love your website! So, ask them if the website is good for them. Perhaps set up a computer kiosk in the foyer and ask people to find [content on your website](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/). Watch where they click for things. Ask them what they’d like to see on the website. Or if they’ve failed to find information in the past. Take the time to listen and learn. Also, help them realize the power of your church digital content while you have their attention. NOTE: ensure the content is friendly for someone in your community too. [![](https://beknownforsomething.com/wp-content/uploads/2025/01/aff-728x90-1.jpg "aff-728x90 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.strikingly.com/a/YLIwi9)**Need a website on the cheap?** There are many. [Check out Strikingly](https://www.strikingly.com/a/YLIwi9) if you haven’t! [![Website Assessment from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Website-Assessment_CTA.png "Church_Branding_Website Assessment_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Blog, Website Design **Tags:** congregation, content, Google, google analytics, website --- ### [Get a New Church Brand? Do These 10 Steps in Order](https://beknownforsomething.com/get-a-new-church-brand-do-these-10-steps-in-order/) **Published:** March 1, 2025 **Author:** BKFS **Content:** When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates with the congregation and then the community. It’s just great stewardship! Here’s a list of 10 areas you need to address: **1. Overall Church Content and Tone** **Messaging:** Ensure all written and spoken communication (each sermon!) reflects the new brand voice, thread, and tone. Your new brand voice is DNA-level, therefore incorporate it so it feels natural. **Mission and Vision Alignment:** Reiterate your church’s mission and vision with the new branding thread in mind. The three should unite into a cohesive message. **2. Church Digital Presence (Online Impressions)** **Website:** Update the logo, colors, fonts, and thread messaging to reflect your new brand. Ensure the content aligns with this new brand voice (consider doing keyword research; see below). **[Social Media:](https://beknownforsomething.com/4-church-social-media-tips-for-the-summer/)** Update profile pictures, banners/cover images, and post templates consistent with the new branding. **Email Templates:** Use branded headers, footers, and formatting (colors/fonts) for all communications. **3. Church Keywords for SEO** **Keyword Research:** use keyword research tools to use the words your audience might be searching for to discover your brand. Probably not as spiritual as you think! **Web content:** Update your website by using [solid SEO direction](https://beknownforsomething.com/the-beginners-guide-to-church-seo-being-found-online/) for incorporating the keywords throughout your website (e.g., focus words for every page, headlines using keywords, first paragraph, etc.) **4. Church Signage (Physical Impressions)** **Exterior Signs:** Replace outdoor signage to reflect the new church logo, colors, thread, and name (if applicable). Use the new brand on parking signs to guide and create a cohesive arrival experience. **Interior Signs:** Update the building’s directional signs, room labels, and welcome center displays. Don’t overuse your brand internally, but have it align with your brand fences. **5. Church Printed Materials** **Bulletins and Flyers:** Refresh all print communications with the new branding. It may be a good time to assess if you should convert these to digital communication to save money. **Connection Cards:** Update design and messaging to align with the new thread and look. **Letterhead and Envelopes:** Ensure office documents reflect your updated look. **6. Volunteer and Staff Materials** **Volunteer Shirts:** Design tees or shirts with the new logo and colors for easy identification on Sundays. **Name Tags:** Create branded name tags for volunteers and staff (if shirts aren’t used). **Email Signatures:** Standardize email signatures for your ministry team to reflect your new branding. **7. Gathering Spaces and Comm Tools** **Lobby Decor:** Incorporate your brand fences in your lobby artwork or displays. Perhaps a tasteful feature wall with your thread, vision, or mission would emphasize what you want everyone to be known for. **Welcome Center:** Update this space with branded signage, table throws, and guest materials. **Stage Design:** Tastefully incorporate the new colors and logo subtly into backdrops and decor. **Kid**’**s Ministry:** Update room signage and decorations to match the overall church brand. Resist the urge to “make it look more kid-like”. Consistency to the main church brand is more professional. **Presentation Slides:** Refresh worship slides, announcements, and sermon graphics. Use your brand fonts, colors, and design style regularly so your congregation recognizes and trusts your materials. **8. Church Swag** **Swag Items:** Create branded mugs, stickers, pens, bags, and/or other items for giveaways or purchases. **Devotional Materials or Journals:** Offer branded materials for use in services or small groups. **9. Community Outreach Materials** **Direct Mailers and Flyers:** Update materials used for outreach to reflect the new brand identity. Rely heavily on digital outreach but try other approaches to test their success too. **Event Signage:** Use branded banners and materials for community events. This will tie into your church’s exterior for recognition when the community drives by. **10. Ongoing Training and Reinforcement** **Volunteer Training:** Teach [volunteers](https://beknownforsomething.com/keeping-church-volunteer-morale-high-5-tips/) how to represent the new brand in each of their roles. Get feedback from them on how it’s being accepted with possible improvements. **Team Meetings:** Equip your team to use branding materials and maintain consistency. If you have a comms director, this is a great opportunity for a greater discussion about your communication strategy. [![Branding Retreat from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Retreat_CTA.png "Church_Branding_Retreat_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** content, digital, rebranding, signage, social media, volunteers --- ### [6 Tips for Growing Your Church with Digital Marketing](https://beknownforsomething.com/6-tips-for-growing-your-church-with-digital-marketing/) **Published:** February 22, 2025 **Author:** BKFS **Content:** Churches have discovered the power of digital marketing. Many ask, “How do we grow our church ministries online authentically and effectively?” You can expand your reach and foster meaningful connections by focusing on branding and communication strategy. Here are 6 practical tips: **1. [Define Your Brand Thread](https://beknownforsomething.com/branding-retreat/)** Your church’s brand is more than a logo or tagline — it’s a consistent message (thread) tying everything together. Ask: What are we known for? Weave that identity into all digital content, ensuring your brand thread stays clear and recognizable. Start by discovering your thread, it’s the foundation of marketing. **2. Optimize Your Church Website** [Your website ](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/)is your digital front door, and first impressions matter. Make it inviting, mobile-friendly, and easy to navigate. Include clear calls to action (CTAs) like “Plan Your Visit” or “Join Us This Sunday.” Remember, visitors want quick answers: service times, location, and what to expect when visiting. **3. Leverage Church Social Media** Social platforms are where your community spends a lot of time. Choose 1-2 platforms that align with your audience and post consistently. Share engaging content like sermon snippets, volunteer spotlights, or community events. Use your church’s brand voice and include a next step, like a link to your website. **4. Create Content That Solves Their Problems** Effective digital marketing meets needs. Create blogs, videos, or posts answering real questions: How can I find hope? What’s the purpose of life? Show your audience your church understands their struggles and offers solutions. Be authentic and relatable and always respond to genuine questions. **5. Use Church Email Strategically** [Email ](https://beknownforsomething.com/5-practical-email-improvements/)is highly effective for staying connected. Build an email list through your ChMS, website, and events. Send value-packed emails; like devotionals, event reminders, or stories. Keep branding consistent and messages concise. Don’t make your email message overly complex and long! **6. Track Everything You Can and Adjust** Digital marketing isn’t one-and-done. Monitor analytics to see what works. Are people clicking links? Which posts get the most engagement? Use data to refine your strategy and better meet your audience’s needs. Start with keyword research to discover what people in your community are looking for. [![Branding Strategy from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Strategy_CTA.png "Church_Branding_Strategy_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Marketing **Tags:** Church, content, social media, thread, website --- ### [The Secret Weapon a Pastor Needs for Church Growth](https://beknownforsomething.com/the-secret-weapon-a-pastor-needs-for-church-growth/) **Published:** February 15, 2025 **Author:** BKFS **Content:** [Church branding](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/) and communication are often overlooked, yet essential for engaging your congregation and reaching your community. Pastors shoulder the weight and time of spiritual leadership, while mastering clear, compelling messaging can be a challenge. That’s where an outsider, a church branding or church communication consultant, comes in. Here’s why bringing outside expertise into your church is a secret weapon for church growth: **1. Fresh Perspectives Unlock New Potential** As a Pastor, your deep connection to your church is invaluable but can limit your ability to see what’s truly effective. An outsider offers an objective view, analyzing everything from branding, to tools, to messaging. This isn’t about criticism; it’s about clarity. A trusted outsider helps build on your strengths and address weaknesses so your church can be known for what makes it unique in your community. **2. Aligning Your Message with Your Vision and Mission** Pastors often juggle competing ministry demands, which can lead to fragmented communication. An outsider can help you craft a unified message that reflects your church’s mission and vision. [This thread](https://beknownforsomething.com/every-church-needs-a-thread/) will have more opportunity of being consumed by the outside community. Imagine your church as a lighthouse with one clear, guiding (beneficial) light. A strong, consistent brand message ensures people understand what your church stands for and empowers you to be known for offering hope, community and spiritual growth. For the Gospel. An outsider can create that outside message easier. **3. Practical Tools for Real-World Impact** Effective outside consultants go beyond concepts — they provide practical strategies and even coaching. From designing a cohesive church logo system that reflects your thread, to helping you craft effective communication plans they know work for other churches. They can deliver tools that connect with your congregation and attract those seeking the Gospel or what your thread represents. An outsider focuses on areas you can’t. A well-branded church becomes known for being a welcoming and transformational place in your community. And attracts a world that’s accustomed to professional communication. **4. Inspiring Confidence and Action** Bringing in an outsider shows your congregation you’re serious about growth and excellence. It communicates you value clear communication and are willing to invest in your church’s future. An outsider also brings success stories and practical strategies into your purview, all while building confidence among members to help them invite others. Hiring a good outside consultant is the start of a partnership. These experts walk alongside you to listen, inspire possibilities, implement changes and measure results. And bring big outcomes: stronger engagement, better outreach, and a clearer identity as a church. An outsider who advocate for the “outside” can even help you Pastor your flock better and craft sermons that connect. Your calling is to shepherd your congregation, but you don’t have to do it all alone. An outsider can refine your vision, amplify your voice, and help your church make an even greater impact for God’s Kingdom. **Use your secret weapon.** [Hire an outsider](https://beknownforsomething.com/church-branding-package/) who understands churches and your denomination! [![Branding Retreat from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Retreat_CTA.png "Church_Branding_Retreat_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, branding, congregation, experts, thread --- ### [4 Tips for Growing Your Church With Digital Marketing](https://beknownforsomething.com/4-tips-for-growing-your-church-with-digital-marketing/) **Published:** February 8, 2025 **Author:** BKFS **Content:** Digital Marketing can grow your church this year. Remember when we relied on the Yellow Pages for bring people in? People looking for a church would often go to the “Church” section and decide where they would go for a house of worship. Display ads would catch the eye over regular listings. And the bigger you could afford the more you believed it would get people to attend. A simpler time, right? Well, digital marketing is the new Yellow Pages. Here are 4 tips for growing your church with digital marketing. 1. **Know who are looking for a church.** Thanks to online services, we don’t have to rely entirely on people within driving distances. But I would start there. Plot on a map where all your families live. There will be a core clustering that is your church’s reach area. Get a good demographic understanding of this area. How would you stereotypically describe them? That’s called a [persona](https://beknownforsomething.com/4-requirements-for-personas/). Which is the largest or the most growing group you want to focus on? Decide on your personas based on what you have to offer. Or (even better) add needed ministries with your knowledge of the personas in your community. 2. **Know what they are looking for.** What are the needs, concerns, and goals of your persona? What would they be searching for in Google? “Church in my area”, or “Church near me”, are often the easiest to guess. But what about “Fun kids programs” or “Meet people near me”? Wouldn’t it be great if you could actually know what they were searching for? Well, you can. You’ll eventually need a Google Ad account, so if you don’t have that, signup now. Then in that free account, there’s a Keyword Research area that will show keywords and phrases that have a lot of searches in your area. And it even rates how easy they would be to rank for them. 3. **Know where they would be looking.** Where will your persona be searching for a church? Probably on Google and social media channels. But before you start buying ads, visit your church website. Do you have answers or solutions to what they’re looking for? Is your location (that would be searched for) on your homepage and throughout your website? Are you using the keywords or phrases in your content? You need to. There are several steps for search engine optimization of website content that you need to understand. Google to see the steps (or get a FREE SEO cheatsheet by [subscribing to my content on www.beknownforsomething.com/subscribe](http://www.beknownforsomething.com/subscribe) and choose “podcast” under conferences). Once your website content is good, then consider Google Ads (words) or Meta Ads (images and words) to start. 4. **Know barriers that keep them from attending.** For ad content, make sure you [say their name](https://beknownforsomething.com/leaders-5-critical-things-you-must-say-every-time/) (e.g. Parents, Students, etc.) so they know the ad is for them. Speak their pain (need, concern, or goal) and then offer solutions your church has. Also, consider what’s keeping them from attending and create digital marketing to help them overcome those barriers. This can help grow your church! [![Audience Research from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Audience_Research_CTA.png "Church_Branding_Audience_Research_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/discover-your-audience/) **Categories:** Digital Marketing **Tags:** audience, brand, Demographics, personas, visitors --- ### [When Preaching Solutions, Do These Two Things First](https://beknownforsomething.com/when-preaching-solutions-do-these-two-things-first/) **Published:** February 1, 2025 **Author:** BKFS **Content:** Pastors have a unique, God-given responsibility: faithfully proclaim God’s Word. But with that, it’s helping people see its relevance in their lives. So they’ll listen! Week after week, your members arrive with real-life needs, concerns, and goals, all searching for answers that feel meaningful and practical. They hopefully want to see how God’s timeless Truth speaks to their circumstances, offering clarity and direction. Theological accuracy is, of course, foundational. But sermons must effectively connect the Gospel to people’s lives. This means showing people how God’s principles apply to them personally. An intentional communication approach can transform a sermon from general biblical teaching into a message that truly resonates. The formula “**Say Their Name, Speak Their Pain, Solutions to Proclaim”** is a simple way to bring God’s truth close to individuals. Through the power of the Holy Spirit. However, if you speak the biblical solution *too soon*, you risk people not understanding that it’s for their needs. So, before you preach the biblical solution, pray, and then do these two key steps in the sermon: **First, [Say Their “Name”](https://beknownforsomething.com/leaders-5-critical-things-you-must-say-every-time/) (Personalize the Message)** Relevancy is all about identifying the people-group in the room you’re speaking to. Like acknowledging “the parent,” “the career-driven individual,” or “the person who feels distant from God,” to create a bridge from the pulpit to the pew. This makes each listener feel uniquely seen and invited into the message. Note: You’ll need to understand who will be likely present! For instance, imagine starting with, “To the single mom wondering how to manage it all,” or “To those full of doubt…” Such an opening not only engages the listener’s attention but also provides a sense of belonging. They recognize themselves in the message, knowing you’re not speaking to an undefined crowd. It’s a powerful way to set the stage to make listeners out of spectators. **Then in Their Engagement, [Speak Their “Pain” ](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/)(Identify a Felt Need)** After naming them, address the need, concern, or goal that “they” probably will be experiencing. We all bring felt needs to church; like relational issues, career decisions, facing fears, or wrestling with purpose. By identifying them, you demonstrate empathy, showing that God sees their pain, and so do you. You become their pain expert. The Bible has many examples of God acknowledging people’s needs before offering solutions. Jesus often recognized people’s struggles, whether physical, emotional, or spiritual, before delivering help. This connects to their hearts, helping them feel less alone. Suggesting the “frustration of a difficult marriage” or “the ache of loneliness” allows them to understand your message isn’t detached but rooted in an understanding of what they might be going through. This adds trust and connection between you and them. Especially if it’s something you’ve experienced or someone close to you has. **Remember and practice:** Say Their Name, Speak Their Pain, THEN Solutions to Proclaim. In that order if you want to engage a group of people with God’s Truth. [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Skills **Tags:** audience, name, pain, Pastor, preaching, solutions --- ### [Resolve: 4 Unexpected Leadership Skills to Master](https://beknownforsomething.com/resolve-4-unexpected-leadership-skills-to-master/) **Published:** January 25, 2025 **Author:** BKFS **Content:** As a pastor or ministry leader, you wear many hats. That’s an understatement, right? Spiritual shepherd, visionary, counselor, and often an administrator. But in this new year, leadership demands are shifting. To navigate this dynamic season, it’s time to adopt some unexpected skills that will strengthen your leadership and amplify your impact in ministry. Here are 4 unexpected leadership skills to resolve to master this year: **1. Embrace Active Listening as a Superpower** Great leaders don’t just hear; they listen. In a noisy world, your congregation craves connection. When someone shares their heart, practice [active listening](https://beknownforsomething.com/5-leadership-communication-challenges-how-to-overcome-them/) by pausing, asking follow-up questions, and responding empathetically. It’s not about solving every issue but showing you genuinely care. You’ll become known for trust and a deeper relationship. **2. Get Comfortable With Discomfort** Everything around us is changing quickly, so leading effectively means stepping into uncomfortable situations. Whether it’s addressing tough social issues, navigating conflict, or trying something radically new, being comfortable with discomfort allows you to lead courageously. Growth happens at the edge of our comfort zones— be known for resolving to meet challenges head-on. Prayer can unlock this skill! **3. Dream Bigger Than You Can Do Alone** God calls us to think beyond what we can do alone. Resolve to dream bigger this year—whether that’s launching a new ministry, expanding outreach, or setting challenging goals for your church. Big dreams require bold prayers. Learn to rely on God. Spend time asking Him to reveal His vision for your church and trust Him to provide the resources and wisdom to pursue it. Stop relying on yourself. Resolve also to write the goals down and share with other leaders who will pray with you and hold you accountable. **4.[ Build Digital ](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/)Discipleship Strategies** Digital isn’t going anywhere. While many pastors are great at in-person ministry, digital discipleship requires a different mindset. Whether hosting online Bible studies, creating shareable devotions, or mentoring through apps, the digital space offers huge potential for expanding your reach. Resolve to embrace technology as a ministry tool—not a competitor. Be known for adding digital ministry! This year offers an exciting opportunity for you to grow in unexpected ways. Leadership isn’t about maintaining the status quo but embracing growth for yourself and your church. Step out in faith and live each day to improve and seek God’s direction. The best is yet to come! [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Leadership **Tags:** active listening, digital, digital hub, goals, resolutions --- ### [5 Church Communication Resolutions](https://beknownforsomething.com/5-church-communication-resolutions/) **Published:** January 11, 2025 **Author:** BKFS **Content:** The first of the year is an excellent time for personal and ministry renewal, initiating ideas, and stopping things that haven’t been successful. Take this time to dream about church communication resolutions as we enter the new year! Church communication is anything that your audience needs to hear, or be reminded of, from your local church ministries. And that’s a lot! So, set some goals. Church communication is a complex, multi-layered, and never ending process. Whether you’re a Pastor who does almost everything, a solo communicator (or assistant) who accomplishes the communication tasks, or you’re part of a creative team that manages all the communication requests, here are 5 church communication resolutions for 2025 (to get you started): 1. **Prepare sooner.** If you’re a pastor or ministry leader who supplies information ([sermons](https://beknownforsomething.com/5-steps-to-developing-an-engaging-sermon-series/), events, social posts, etc.) to someone to prepare the communication materials; resolve to prepare earlier. Give the people waiting for your material more time to produce creative communication. And if you’re the person creating the communication materials? Start sooner. Most creatives don’t need more time, they just need tighter deadlines. 2. **Tell them why they need you.** Resolve to regularly put into words the reason your audience needs the material you’re communicating. If you don’t, they won’t figure it out. For you, it helps you process their needs, concerns, or goals and how you’re being a solution to them. Often the church doesn’t know specifically how they’re helping the congregation or community. If you don’t know, they certainly won’t. 3. **Be more consistent.** Of all the church communication resolutions, this is the most critical. To effectively communicate; in a way that will be received, understood, and acted upon, your audience needs to understand your consistent pace, your reliable channels, and your high content standard. This consistency creates an environment of “never wasting their time”. They’ll trust you more. 4. **Weekly improve your website.** Your [church website](https://beknownforsomething.com/4-pages-you-must-have-on-a-church-website/) is the foundational center of your digital hub. It needs to be the solution tool your audience goes to when they’re not sure about anything in your ministry. To have a website that’s helpful and desired, you need to spend weekly time improving organization, editing, adding and deleting content, and learning and implementing Google’s [SEO](https://beknownforsomething.com/5-ways-a-seo-focus-phrase-improves-a-church-sermon/) rules. Your website content needs to be discovered by your community! Set your content up properly. 5. **Build a better communication ministry.** Effective communication is a vast amount of content that needs to be delivered when your audience needs it; how they want it. It’s about loving your audience so you meet their needs. Your church communication resolutions need to be about building a ministry, not just a task-oriented team. Done properly, your communication will communicate the gospel while meeting the needs of those who need your other ministries. Be known for love! **Categories:** Blog, Communication Strategy **Tags:** audience, content, resolutions, SEO, sermons, website --- ### [5 Solutions to Church Communications Overspending](https://beknownforsomething.com/5-solutions-church-communications-overspending/) **Published:** October 26, 2014 **Author:** BKFS **Content:** I purchase gas at a station that’s located in the gym parking lot where I work out every morning. Their prices are almost as low as Costco but I don’t have the inconvenience of driving across town to fill up for a few pennies of savings. **Sometimes you have to pay a bit more.** One day while pumping my gas, an attendant promoted their preloaded “cash card” (not a credit card) that’ll reduce their gas price by 5 cents/gallon. Lower than Costco! **I hate paying more than I have to.** Many churches are overspending on their communications when a tweak will save money and be more effective. Here are 5 communications savings for quick results: 1. **Slim down your [Bulletin](https://www.beknownforsomething.com/congregations-waste-church-bulletins/)/Worship Guide.** More and more, people are reading less and less. The world prefers a just-in-time online source when they need information. Don’t want to kill your printed bulletin yet? Create communication tiers to determine the FEW announcements that’ll make it to your worship guide. Edit the information down to less than 140 characters (just the key benefit and who’s invited) and point to detailed information on your website. Save big $$$ by printing less. 2. **Consider an Open Source Website.** Churches like the convenience of subscription-based web design/hosting but it costs $$$. WordPress offers similar services and it’s FREE. After some up-front programming costs for setup, you pay only hosting (around $100/year). WordPress allows easy changes and most functionality can be added for free or a minimal charge. Over years of use, save huge! Websites aren’t going away. 3. **Build a [Brand](https://www.beknownforsomething.com/church-rebrand-thread/) that’s Known for a Benefit.** Imagine if the community sought you for a solution! Determine what benefit you offer, narrow your keywords to 5 or 6, and start consistently using them online and in Social Media. Imagine people requesting your information rather than pushing material. You save a lot; plus your congregation (and givings) will increase. People give to a solution. 4. **E-Blast instead of Direct Mail.** Set up a low-cost branded e-blast. Send it weekly and have easy ways for your congregation to share the information with their networks. It’s an easy way to drive word-of-mouth. Of course, you have to have events/services/groups that people will want to share. But you save $$$ on mailing and printing. 5. **Move Your Online-Giving “Ad”.** Only 20% of people look at the right side of a webpage. Most churches use that area for online giving requests/ads. Move the requests to the left side (or the center) and more will engage with it. Church communications is a science (with creativity mixed in). There’s lots of research to help you do it the right way and when you can save money in the process; it’s a huge win! Want us to check for more church communications savings or to help you become more effective? We love to help: [Schedule an Appointment](https://tidycal.com/markmac1023/discovery-zoom) **Categories:** Brand Strategy, Communication Strategy, Website Design **Tags:** branding, bulletin, e-blast, online giving, overspending, savings, website --- ### [(Test) Checklist of 10 Critical Church Website Functions](https://beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/) **Published:** February 8, 2021 **Author:** BKFS **Content:** Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements work better? No, since most ignore promotions. So what’s the solution?!? Your website. It’s on the smartphone of most members and interested community members! What needs to happen? Ensure your church is found on Google and get people interested in what you’re offering by having these 10 critical functions people expect from a church website: 1. **Confirm service times.** One of the most sought-after details. So put it on the homepage (the higher on the page the better). Putting it in your header makes sense! 2. **Give directions to where you meet.** Seriously, tell people where you’re located. Another essential detail for your home page! Making it clickable takes mobile users to their directions app. 3. **Let them see themselves.** You want your audiences; congregation and community, to see people like them all over your website. Demographic and psychographic. Take and edit images with this in mind. It’s impossible to invite someone to your brand if you don’t talk and look like them. Plus your team/staff page needs to feel like your audience too. At the very least, have everyone dressed in clothes that can be purchased today (at stores your audience frequents). 4. **Easily connect them to staff.** On your [team/staff page](https://www.beknownforsomething.com/pastor-3-essentials-for-your-website-bio/) make it clear who leads ministries they’re seeking. And then have a simple communication link to a channel THEY want. 5. **Discover what’s in it for them.** Have an easy-to-navigate calendar so your audience can see (and filter) what’s happening what they’re interested in. Provide benefits (rather than details) on the listing (add details on the event page). 6. **See your thread played out.** Your [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) is your main church promise and/or story that’s a benefit of attending. It IS your brand. Each menu item should explain how you provide your thread. 7. **Give an invitation to engage more.** Identify the engagement path you want people to take and lead them to it. Ultimately take them to Jesus! 8. **Listen to sermons anytime.** Don’t rely on people attending a service. After COVID, does this need to be stated?! People want to listen when THEY want to. Make it easy! Editing the [video](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/) makes it even easier. 9. **Provide excellent reasons to give.** Ensure your audience knows how you use tithes and offerings. Ensure it fits your brand thread and matches their needs. And make it easy to give! 10. **Connect on an email or text list.** You want to grow your email or text connection. Have an easy way to subscribe (then honor it with great, needed content). [![Improve Your Church Website](https://beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://tidycal.com/markmac1023/branding-web-assessment-sale) **Categories:** Website Design **Tags:** audience, communications, Edit, email, thread, visitors --- ### [5 ways to improve your church visitor’s card](https://beknownforsomething.com/5-ways-to-improve-your-church-visitors-card/) **Published:** July 3, 2023 **Author:** BKFS **Content:** When someone [visits your church](https://www.beknownforsomething.com/church-welcome-time-5-essentials-to-include/), you need a church visitor’s card available to be filled out. But be aware though, many church guests will not want to complete it on their first visit. Here’s why: we live in a skeptical culture where a visitor doesn’t want to be identified until they feel ready. That can take several visits! When they do feel ready to be considered a [guest](https://www.beknownforsomething.com/how-to-do-a-church-welcome-well-5-tips/) (seeking more information), a church visitor’s card is the perfect way to do it. Gone are the days when a Pastor asks for visitors to raise their hands or stand up. That’s cringe-worthy now! People want anonymity until they need something or want to take a “next step”. Then have it readily available: have a printed card in the pew or chair area, at a guest center, or a digital form on your website. Here are 5 ways to improve your church visitor’s card: 1. **Keep it short.** The longer your visitor card is, the less likely it’ll be filled out. So, consider the minimal information you need now. You can always add to their information later as you build their church management database entry. Some digital forms let you do that automatically. 2. **Make it digital as well as printed.** Don’t assume someone will want to fill out a form with a pen. Most, on their digital devices, will have an automatic field response that allows the ease of completing it quickly (so you can ask a bit more perhaps). Digital forms also eliminate transcription errors. For those reasons, you should promote a digital church visitor’s card. However, allow a printed card to act as a visual reminder, as well as, having a [QR code](https://www.beknownforsomething.com/church-how-to-generate-a-qr-code-and-5-tips-for-using-them/) printed to lead to a digital form (on your “about” or “new?” webpage) but also to have areas for those wanting to manually complete it. Be sure to have a pencil or pen nearby! 3. **Have a call to action.** When you request information, consider it’s costing a guest a lot to fill it out (even if it’s just the cost of giving you information). Therefore, lead them to something that’s of value for submitting the card (or turning it in). Reward them in some way: with information a visitor may need, a useable gift, or a way to step into a discipleship journey toward salvation, baptism, or membership. 4. **Explain how information will be used.** Always disclose why you’re collecting information and what you’ll do with it. Be brief and honest. Every person wants to protect their privacy. Assure them that you’ll protect it. 5. **Use the information.** Don’t ask for personal information unless you plan on using it. And when you do collect the church visitor card data, be sure you do! Perhaps for analytics, follow-up, or valuable guest demographics. If you really don’t need the information to improve your first impressions response or help your guest feel honored, then don’t ask for it. [![Have Church Branding Questions?](https://beknownforsomething.com/wp-content/uploads/2022/01/Questions-CTA.webp "I have Church Branding Questions - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://tidycal.com/markmac1023/discovery-zoom) **Categories:** Print Collateral **Tags:** audience, benefits, brand, communication, Communication Content, community, Edit, keywords, strategy, thread, tips, visitors --- ### [Do you speak ‘Guest’? Learning to speak community lingo](https://beknownforsomething.com/do-you-speak-guest-learning-to-speak-community-lingo/) **Published:** January 4, 2025 **Author:** BKFS **Content:** When people walk through your church doors for the first time, they’re often seeking connection, spiritual help, or a place to belong and thrive. But even the most welcoming worship centers can unintentionally alienate guests if your communication is filled with “insider language.” Let’s stop that! If your church wants to be known for something (beyond what your current congregation knows), you must ensure that what you say makes sense to those unfamiliar with your church culture. Here’s how to help your church “speak guest” by evaluating and adjusting your communication strategy. **1. Audit Your Church**’**s Communication for Jargon** Words and phrases like “narthex,” “fellowship hall,” or “love offering” may seem natural to those familiar with your church traditions, but they can leave first-time guests confused. A good rule of thumb: If you wouldn’t hear it at work or in a coffee shop, it probably needs translating. **Tip:** Create a list of common phrases your church uses. Ask a few non-church friends to tell you what doesn’t make sense. **2. Simplify Announcements and Signage** Announcements and [way-finding signage ](https://beknownforsomething.com/3-ways-lobby-barrier/)are areas where visitors can feel lost. Terms like “small groups” or “discipleship class” are familiar to members but might need further explanation for someone new. Clarity and simplicity go a long way in helping visitors feel welcomed. **Tip:** Change announcements to emphasize the purpose or benefit. Instead of, “Join our men’s discipleship class,” say, “Looking for community with other men? Join us to build friendships.” Then, well-placed signage can clarify where newcomers should go. Use clear labels like “Lobby” instead of “Narthex.” **3. Train Your Team to Translate Church Speak** First Impression greeters, ushers, and ministry leaders play a vital role in bridging the gap between church language and guest-friendly communication. They should help first-timers navigate the culture of your church. It’s essential to be known for something that feels approachable and easy to connect with. **Tip:** Train volunteers with simple ways to explain ministry opportunities. For example, instead of, “You’ll find the bulletin in the narthex,” say, “We hand out service guides just inside the front doors.” **4. Review Your Website for Guest Clarity** Your [website](https://beknownforsomething.com/4-required-church-website-images/) often offers a first impression of your church. If it’s filled with ministry names and acronyms only familiar to insiders, it will discourage guests from trying them (or clicking on them)! Your site should simply answer basic questions like “What should I expect?” and “What’s available for my kids?” **Tip:** Create a guest-friendly landing page that speaks directly to someone new (e.g. New?) Focus on simple communication that describes benefits, such as, “Enjoy coffee, meet friendly people, find community.” **5. Be Known for Something That**’**s Clear and Inviting** If your communication focuses solely on the needs and language of current members, you risk building an echo chamber. Effective church communication must balance internal traditions with external clarity. A church that wants to be known for something meaningful in the community should try to create messaging that resonates with everyone—both regular AND [first-time guests](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/). [![Community Love from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Love_Community_CTA.png "Church_Branding_Love_Community_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/discover-your-audience/) **Categories:** Blog **Tags:** Announcements, audience, benefits, Communication Content, community, first impressions, signage, visitors, way-finding --- ### [4 Required Church Website Images](https://beknownforsomething.com/4-required-church-website-images/) **Published:** December 14, 2024 **Author:** BKFS **Content:** In today’s digital landscape, a local church understands they need a web presence. Whether that’s a social media page or a complete church website, we know people seek information and assistance online. The church certainly should be present with gospel-focused content. However, there are certain requirements for your web presence. In fact, Google will rank a church website higher if you have images and videos. Here are 4 required church website images you need (and church communication tips for making them better): 1. **Leadership and team images.** The congregation will often go to your leadership or [team page](https://beknownforsomething.com/pastor-change-website-picture-heres/) to identify who is in charge of something they need. A potential guest who is checking out your church will click on the same page just observe leadership. What you look like and if they’ll fit in. So, ensure you have recent staff pictures that include anyone who is in charge of a ministry that someone might need. Have them dress like you expect someone to attend like. And include a way to contact them. 2. **Worship room images.** Sure, your congregation knows what your worship center atmosphere feels like. But your potential guest doesn’t. They’ll be curious (from their vantage point in the pew) of how many people will probably be there, how crowded the seating is, how far from the stage they’ll be, and what are people wearing. So, show them with a series of pictures! NOTE: Many churches choose pictures from Easter or Christmas because the room is fuller. Careful you’re not false advertising with how many people will be there and how they’re dressed. Even better? Create a [short video](https://beknownforsomething.com/every-church-website-needs-this-video/) that’s representative of the experience from the pews. Be careful about copyrighted content (if you don’t have the rights). Another idea? Start in the parking lot and make your way into worship on a typical morning of worship. You can even show where to park, areas to drop the kids off, or where attend a Sunday School class along the way. Don’t make it too long. Use captioning to explain things a potential guest might be interested in. 3. **People images.** Your church reaches a “stereotypical type” of people that should correspond to the type of people in your community. This is called your communication [persona](https://beknownforsomething.com/4-requirements-for-personas/). People like to attend a church that feels like them. No one likes feeling out of place! So, show people in your church! Have them representative of who you genuinely are yet skew the persona towards what the community feels like if possible. Don’t use stock images. And don’t overuse a family because they show ethnic diversity. 4. **Page-related images.** Google, who has captured much of the search engine audience, knows what people prefer. Based on Google’s knowledge of the audience, they rank websites higher for content they know is more sought after. Images or videos on pages are loved! But Google ranks you even higher if the metadata (content description not seen by the end user) contains the keyword that the page is about. Why? Because it demonstrates that the image or video isn’t “filler” and is purposefully added to extend the story of the page. Remember, a picture is worth 1000 words. Or more, if it’s relevant to the page! [![Website Assessment from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Website-Assessment_CTA.png "Church_Branding_Website Assessment_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Images **Tags:** audience, benefits, Communication Content, photos, social media, website --- ### [5 Do’s and 5 Don’ts of Church Communication During the Holidays](https://beknownforsomething.com/5-dos-and-5-donts-of-church-communication-during-the-holidays/) **Published:** December 7, 2024 **Author:** BKFS **Content:** The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests. With increased opportunities for engagement during this busy time, it’s crucial to communicate effectively. Here are five do’s and five don’ts to make your holiday church communication effective. **5 Do**’**s** **1. Do Plan Ahead.** The holidays are busy, so create a [communication calendar](https://beknownforsomething.com/need-kind-church-communications-calendar/) well in advance. Plan your social media posts, emails, and announcements early. A work-back schedule before Thanksgiving, Christmas, and New Year’s will help eliminate the stress of last-minute demands. Good work takes time. **Tip:** Use tools like [Google Calendar,](https://workspace.google.com/products/calendar/) Asana, or Hootsuite to schedule emails, social posts, and videos. Hootsuite will even help you post at optimal times. **2. Do Prioritize Branding Consistency.** Holiday church communication is a great opportunity for first-time guests to experience your church. Make sure your brand (visually and with a beneficial thread for messaging) is consistent across all channels. Holiday events often woo unchurched visitors. **Tip:** Use brand colors, fonts, and thread in all holiday graphics and print materials. If you have a Christmas design or theme, allow your church brand to be visible with your Christmas design. **3. Do Focus on Invitations.** The holidays are the perfect time for inviting your community to church, so make sure you’re encouraging your church members to invite friends, neighbors, and family. **Tip:** Create simple, shareable social graphics that members can repost on their social media. Also, design simple, printed invitation cards that members can give out at work or to their neighbors. **4. Do Highlight Next Steps.** Guests may come to a special service but the goal is for them to come back! Make it clear what their next steps are, whether it’s attending a newcomers’ class, meet the Pastor, joining a small group, or signing up for a post-holiday event. These all need to be planned early. **Tip:** At the end of your holiday services, offer a clear call to action (CTA). Always act like there are visitors in your services! Resist using internal language like acronyms or branded terms many wouldn’t understand. **5. Do Emphasize Thankfulness.** The holiday season is the perfect time to thank your congregation for their support, prayers, and engagement throughout the year. Gratitude builds a strong community. **Tip:** Send a “thank you” email, letter, or video, expressing thanksgiving for members and inviting them to continue serving in the new year. And give reasons to participate in your end-of-year giving! **5 Don’ts** **1. Don**’**t Overload Information.** It’s a busy time, so bombarding too much information will overwhelm. Keep communication clear and focused. Concentrate on the “why” of something and not all the details. **Tip:** Keep emails and announcements concise, highlighting no more than one or two key things. Provide website URL or links for more details instead of having everything in a message. **2. Don**’**t Neglect Your [Online Presence](https://beknownforsomething.com/leading-a-ministry-online-5-communication-tips/).** Many people check church websites and social media before attending a service. Have a clear path and reason for them to watch online or attend in person. **Tip:** Ensure your website and social media are updated with clear holiday schedules, directions, and special event information. And an about page that tells your story so it’s compelling to attend! **3. Don**’**t Deviate from [Your Brand](https://beknownforsomething.com/church-branding-package/).** While it’s tempting to go all-in on holiday themes, straying too far from your established branding can confuse or alienate your regular attendees and new guests. Be known for something that works year-round and also accompanies your holiday theme. **Tip:** Add simple holiday themes without compromising your church’s visual identity (and brand promise). Holiday messages can be festive but should still feel like an extension of your overall church brand. **4. Don**’**t Overuse Internal Language.** Guests who only attend church during the holidays may not be familiar with deep religious terminology. Keep your communication simple and approachable. Concentrate on their needs, concerns, or goals. Be known for love by offering solutions they need now. **Tip:** Avoid religious phrases without explanation. Instead, use clear, beneficial language. **5. Don**’**t Forget Follow-Up.** After the holiday rush, it’s easy to forget about follow-up. But for new visitors, the days after Christmas are critical for helping them feel connected. January can be a lonely time. **Tip:** Have an established relationship pathway to contact guests within a week or two after the holidays. A simple “thank you for visiting” email with information about upcoming services can make a big difference. Give them a reason to return for something that interests them. Or something to download online. Yes, this requires a plan to capture personal information when they attend (e.g. a welcome card to receive a gift or a form to download a pdf that they’d want to learn from). Can’t get everyone’s information? Create a general “thank you for visiting” post on your social media with a clear call-to-action. [![Website Content from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Website_Content_CTA.png "Church_Branding_Website_Content_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, Christmas, community, holiday, Visitor next steps, website --- ### [Church Branding Essential: Matchy Matchy (4 Areas)](https://beknownforsomething.com/church-branding-essential-matchy-matchy-4-areas/) **Published:** November 30, 2024 **Author:** BKFS **Content:** The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability, and loyalty for your congregation and community. Traits that every church needs. Here are the four areas that must matchy matchy: 1. **Design match.** Your church has a design flair (whether controlled or not). From interior design, to exterior surfaces, your church also should control your logo, social media designs, website interfaces, email layouts and signatures, and promotional designs in banners, bulletins, and flyers. There should be more similarity and disparity. Ultimately, don’t redesign things randomly when you can make your designs match. **Rule of thumb:** your design match should easily communicate your church brand even without a logo on it. *Be known for matching designs.* 2. **Color match.** The church branding essential for wholistic visual connectivity is a color palette. For decades, interior design has used a 60/30/10 palette. And church branding wisdom says to use something similar. A palette consisting of a primary color that’s used 60% of the time throughout all design materials. A secondary color that’s used 30%, and a tertiary “pop” color that’s used sparingly for 10% of the palette. [This suit of colors](https://beknownforsomething.com/color-your-church-wearing/) creates an overall outfit that you’re identified by. The colors should match each other, and all designs should match one another. **Rule of thumb:** Like a Pastor’s suit, the primary color is the suit, the secondary is the shirt, and the tie is added for interest. *Be known for matching your color palette.* 3. **Font match.** When content is spelled out in your church communication, you’ll rely heavily on a [font palette](https://beknownforsomething.com/dont-forget-font-fences-7-branding-guide-tips/). Since there are thousands of fonts to choose from, it’s wise, as part of your church branding essential to limit them. And like colors, they must coordinate. From lyrics on the screen to the church bulletin, to signage, stationery, social media posts, emails, and your website, the overall look of your design will rely on how well your font match. **Rule of thumb:** an effective church brand will regularly use less than 3 fonts that match throughout communication materials. Usually you’ll need a headline font, a paragraph font, and optionally, a display font (like a script). An exception: choose a google font that’s similar to your controlled brand font for online matching. *Be known for matching your font palette.* 4. **Message match.** This is the most difficult item to match across your church communication. This requires a lot of skill and control from your Pastors, designers, ministry assistants, and communicators. It mandates that you know your [branding thread](https://beknownforsomething.com/branding-retreat/) (the benefit you’re known for) and its associated keywords and key phrases. As a Pastor or Church Communicator, if you’re doing message matching correctly, you’ll get tired of saying things that match. But the outcome will be heard as your congregation uses the same beneficial message in their speech. **Rule of thumb:** use reliable research to determine your thread. And reliable keyword research to identify what’s being searched for (e.g. Google) by similar people to your audience in your area. Matching those words and concepts regularly throughout your church communication completes the matchy matchy church branding essential components. *Be known for message matching.* [![Branding Retreat from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Retreat_CTA.png "Church_Branding_Retreat_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** color, Color palette, design, Font, Font palette, fonts, message --- ### [3 Simple Things to Do on Thanksgiving Day](https://beknownforsomething.com/3-surprising-things-thanksgiving-day/) **Published:** November 23, 2024 **Author:** BKFS **Content:** Daily tasks become less special each time someone does them in succession. Doing something once a week can even become “normal” (perhaps Sunday Church?). It’s hard to believe that something we practice annually can become neglected. But it happens. Thanksgiving is one of those days. We get so busy at our church jobs, gearing up for [Christmas programs](https://beknownforsomething.com/3-christmas-communication-tips-from-nativity-passages/) and services, that Thanksgiving becomes merely a gap in our schedule. A day off. It needs to be more than that. It’s a special day. When we voice thankfulness it humbles us as we realize we’re not doing everything alone. In order to make the day special, sometimes it requires us to do something totally different. Different than other days of the year. Different from other Thanksgivings in the past. Here are 3 suggestions: 1. **Quiet Time.** If you’re anything like me, your “regular” quiet time is far from regular. What better day to spend a few minutes of quality time talking to God and thanking Him for His faithfulness. He knows you the best, so thank Him for making you and paving the road you’re on. 2. **Email, Call, or Text a Co-worker.** While reading that someone came to mind who you haven’t adequately thanked. Contact them: Be specific. Talk about why it’s so important for them to work with you. Don’t ask for anything or expect anything in return. Don’t be overly emotional; but be heart-felt. 3. **Thank the Cook.** Calling it Turkey Day sums up what most people think about (plus football). Someone dedicated extra time to prepare or serve the food you’ll eat. Most of them have the gift of service. Want to make their day surprising and rewarding? Pull them aside and thank them for all the things you noticed — and for the extra time that went into the planning. Then offer to wash the dishes! Let’s make this day special. As though you’ve never celebrated it before. **On behalf of our [BeKnownForSomething Church Branding Team](https://beknownforsomething.com/), thank you!** For your ministry in your church, for juggling family and work, for your wonderful attention to communicating effectively for the cause of Christ. Thank you! [![Communication Strategy from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Communication_Strategy_CTA.png "Church_Branding_Communication_Strategy_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** Ministry, quiet time, thank you, Thankfulness, thanksgiving --- ### [Location blindness (why the Church needs to overcome it)](https://beknownforsomething.com/location-blindness-why-the-church-needs-to-overcome-it/) **Published:** November 16, 2024 **Author:** BKFS **Content:** Have you ever noticed a business, restaurant, or church only after needing its services, despite passing by it daily? This is called “location blindness”— when people tune out things they don’t think are relevant or needed. The more noise, the more blindness. And we live in that world today! Let’s take a look at why this happens, especially for churches, and how you can overcome it. **1. Lack of Immediate Need** When people don’t need your ministry immediately, they filter it out. Churches, for example, often go unnoticed when people don’t feel an immediate felt spiritual need. **Solution:** Try and Stay Relevant Year-round - Know what you should be known for in your community. Then host [community events ](https://beknownforsomething.com/communicating-to-make-your-church-a-7-day-destination/)that keep your presence top of mind. Bonus if you associate it with your brand thread that defines your solution! - Share social media content that speaks to felt needs, concerns, and goals to remind people of your value. **2. Blending In With Other Churches** If your church doesn’t stand out differently from others, people won’t notice you. They’ll just be aware of “all the churches” in your community. And often ignoring all of them. **Solution: Clarify Your Church Brand** - [Develop a unique brand thread ](https://beknownforsomething.com/church-rebrand-thread/)that sets you apart. Especially for churches, this needs to be outside of a spiritual ministry, and instead, relevant to the community’s felt needs. - Use consistent, unique, brand identity across signs, websites, and social media to build recognition. **3. Lack of Emotional Connection** People remember brands that make them feel something. Without an emotional tie, your church is easily forgotten. **Solution: Share Stories Regularly** - Use testimonies of how your ministry has positively impacted lives. [Videos](https://beknownforsomething.com/6-steps-to-a-great-church-video/) are the easiest to control. - Share these stories across your communication channels to build connections. **4. Information Overload and Noise** In a world full of distractions, your message can easily get lost in the noise. When overwhelmed, people may develop location blindness as they concentrate on things they know. **Solution:** Simplify Your Message - Keep your messaging clear and direct. Highlight the core thread you offer, not everything at once. Don’t be part of the problem. Eliminate noise in your church communication! - Churches should focus on key messages like belonging, faith, and hope, delivered simply and memorably in a unique and consistent way. This is the power of leaning into a thread! [![Community Love from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Love_Community_CTA.png "Church_Branding_Love_Community_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/discover-your-audience/) **Categories:** Community **Tags:** audience, benefits, brand, Ministry, needs, social media, unique --- ### [Effective Church Marketing: Reach More People in Your City (8 Ways)](https://beknownforsomething.com/effective-church-marketing-reach-more-people-in-your-city-8-ways/) **Published:** November 9, 2024 **Author:** BKFS **Content:** As a church leader, your ultimate goal is reaching your community with the Gospel of Jesus Christ. And keeping your congregation happy as you build ministry discipleship. Church marketing is essential for your growth though. So, focus externally on your community to realize your potential. Here are 8 ways to do it: 1. **Establish and Build a Relevant Church Brand** To realize growth, you need to start with [audience research](https://beknownforsomething.com/discover-your-audience/). This will establish what your church needs to be known for. Your church brand. Discover a thread that’s perceived as relevant and needed by conducting demographic research, focus groups, and hiring a consultant to do a mystery visit. 2. **Target Specific Groups** Develop communication [personas](https://beknownforsomething.com/4-requirements-for-personas/) to stereotypically describe who God placed near you. Then, tailor your church marketing to those personas (e.g., young families, seniors, college students, etc.). These groups will respond to different messages. Talk directly to them with solutions. 3. **Use SEO for Your Church Website** As the central focus of your digital communication hub, ensure your church website is optimized for search engines so people can find you when they search for churches or needs in your local area. 4. **Leverage [Social Media](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/)** Social platforms are powerful tools to reach new audiences. Regularly posting information that reflects your church’s values, branding thread, and activities will draw attention. Resist posting all about events. Instead, become a sought-after page for solutions to what they need. 5. **Engage in Community Events** Your church should have a presence at local community events. This is a great way to introduce people to your ministry in a non-intrusive way. Be helpful and point people to your website. 6. **Create Invite Cards** Simple, well-designed invite cards handed out to members or during community outreach can encourage new guests. Teach your congregation how to use them through role-playing. 7. **Use Video Marketing** Videos are incredibly engaging (and one of the most desired types of content). Share sermon clips, testimonies, or community outreach videos to show what your church is about. Keep them short! 8. **Run Targeted Ads** Consider running social media or Google ads targeted specifically at your community. They’re cost-effective and allow you to reach people who may never have heard of you otherwise. Boost posts that get engagement to your community. Why? Because you know people are interested in them already. [![Google Evangelist from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Google_CTA.png "Church_Branding_Google_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Marketing **Tags:** ads, brand, church brand, community, community events, personas, social media, video, website --- ### [Church, stop being the best-kept secret (why and how)](https://beknownforsomething.com/church-stop-being-the-best-kept-secret-why-and-how/) **Published:** November 2, 2024 **Author:** BKFS **Content:** Being the “best-kept secret” might sound appealing, but for a church, it’s a problem. It suggests your church has much to offer, yet few know about the ministries. Here’s why you shouldn’t brag about being the best-kept secret and fix your issues to ensure your church is known for something relevant and needed. **1. The Great Commission Calls for Visibility** Jesus commanded us to “go and make disciples of all nations” ([Matthew 28:19](https://www.biblegateway.com/passage/?search=Matthew%2028%3A19&version=NIV) NIV). Your mission is about outreach and spreading the Gospel, which is impossible if your church remains a secret. **Practical Fix:** Develop an outreach and communication plan Organize, invite to, and host community events to introduce yourself to those around you. An effective communication strategy will use social media like Facebook and Instagram to broaden your reach. **2. A Hidden Church Limits Growth** When people don’t know about your church, they can’t join your community. A church that is the best-kept secret misses out on potential members (those needing Jesus and needing to hear the Gospel). **Practical Fix:** Optimize your church website (your community will start there) Update [content](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/) regularly using relevant keywords to help your church website rank higher in search engine (Google) results. Try to rank for relevant keywords your community would be seeking. **3. Impact on Community is Limited** Your church should be a lighthouse of hope for the community. If your church is not known for anything, you’re missing the chance to minister to those in need. Spiritually, emotionally, and physically! **Practical Fix:** Partner with like-minded local organizations, denomination entities, and nonprofits to introduce yourself to a greater audience in need. God didn’t call us to do outreach alone. Partnerships allow your promotion to reach further. **4. Membership Engagement and Retention** When a church isn’t well-known, even members might feel disconnected, possibly leading to low engagement and retention. **Practical Fix:** Discover your [church brand thread](https://beknownforsomething.com/church-rebrand-thread/). Know why they need you and what can be said quickly so your members will have controlled language for why they attend. And, when used constantly and consistently internally (stage, bulletin, online, etc.), your members will invite externally using that language. Is your church the best-kept secret? I hope not. The Great Commission calls for outreach, not secrecy. “Let your light so shine… that they may see your good works and glorify your Father in heaven.” ([Matthew 5:16](https://www.biblegateway.com/passage/?search=Matthew%205%3A16&version=KJV) KJV). Let’s use church communication to remove the bushel basket and reveal the Light we have to shine! [![Branding Retreat from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Retreat_CTA.png "Church_Branding_Retreat_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, Communication Content, communication plan, community, website --- ### [Church welcoming with the “5D Theory” of church attendance](https://beknownforsomething.com/church-welcoming-with-the-5d-theory-of-church-attendance/) **Published:** October 26, 2024 **Author:** BKFS **Content:** “5D Theory” represents the five key reasons (starting with D) why people often visit a church for the first time: Divorce, Death, Displacement, Disaster, and Development. These guests are likely seeking comfort, community, and spiritual guidance during a significant life transition. So, church welcoming is essential. To truly welcome and encourage them to return, your church needs to be intentional in how it communicates with them. Here are some practical tips to create a welcoming environment within the 5D Theory: **1. Communicate with Consistency, Clarity, and Compassion** **Online Presence:** Your church’s website and social media should clearly convey what visitors can expect, emphasizing understanding and compassion. Regularly, highlight ministries and groups tailored to those experiencing challenges like grief, divorce, or relocation. Use language that’s both inviting and empathetic. **Pre-Visit Communication:** When people visit your website with an interest in visiting, encourage them to register. On that form, get them to indicate one of their 5D reasons for visiting. Be sure to give them a reason to register, like a gift when they arrive or the assurance that a friendly face will welcome them by name. From their registration information, reach out with a personalized message. Acknowledge their 5D reason, and provide details on what they can expect during their visit. Then, share the registration information with your welcome station. A personal connection can make a significant impact! **2. Be Known for Positive First Impressions** **Greeter Training:** [Train your greeters](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/) to be sensitive to the 5D Theory. A warm smile, a genuine welcome, and a readiness to assist are crucial. Greeters should be observant and prepared to offer extra guidance to those who may appear lost or anxious. In their initial conversation, a greeter should try to qualify the visitor for one of the 5D theory reasons. Then lead the visitor to the next steps based on their 5D. **Welcome Station:** Position a clearly marked welcome station near the church entrance. Staff it with friendly volunteers who can answer questions, provide information, and offer a small welcome gift. Make sure the station is easy to approach and in a visible location. Don’t position the volunteers behind a desk, since it’s better to have them in front of the area without a barrier between them and the guest. They need to double-check the online registration list and get the visitor registered if they didn’t do it online. Tactfully confirming which of the 5Ds brought them in. **3. Create a Comforting Atmosphere** **Welcoming Environment:** Ensure your church feels welcoming. Good lighting, comfortable seating, friendly people, and music can help create an environment where visitors feel at ease. Consider providing a quiet space or prayer area for those seeking a place to think and possibly find someone who cares and will pray with them. **Clear Signage:** Ensure your church has clear, friendly signage directing people to key areas like the worship area, restrooms, children’s ministry, and groups. Use welcoming language to make navigation easy! **4. Engaging Services** **Relatable Sermons:** Pastors should be aware that visitors may be present and be mindful of the 5D Theory. [Sermons](https://beknownforsomething.com/5-steps-to-developing-an-engaging-sermon-series/) (and/or the welcome time) need to acknowledge the struggles people might be facing. Offer hope and practical biblical guidance that speaks to their situation, without assuming deep theological knowledge. **Invitation to Connect:** During services, gently invite first-time visitors to connect with a pastor, visit the welcome station, or join a small group. Ensure this invitation feels warm and non-pressuring. Give online registration possibilities for those who would prefer to have a non-personal interaction at this time. **5. Thoughtful Follow-Up** **Thank You Email:** [Send a thank you email ](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/)after their visit, expressing gratitude and acknowledging the specific 5D Theory challenge they might be facing. Offer additional resources or invite them to relevant support groups. This follow-up shows your church genuinely cares. The email can come from the Pastor, the welcome station volunteer, or, even better, someone in an appropriate support group. **Personalized Contact:** When possible, a member of the pastoral team should follow up with a phone call or voicemail, especially if the visitor is dealing with a significant life event. This personal touch can be incredibly meaningful and encourages them to return. If a voicemail is left for the visitor, be sure they know what the next steps are for them based on their 5D Theory reason. By applying 5D Theory to your church’s approach, you can create an environment that makes first-time visitors feel truly welcome. Through clear communication, warm greetings, a comforting atmosphere, and thoughtful follow-ups, you’ll help them find the support and community they’re seeking, encouraging them to return and grow within your church family. All for the gospel! [![Be Heard from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Be_Heard_CTA.png "Church_Branding_Be_Heard_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Blog **Tags:** audience, communication, community, environment, first impressions, Online, sermon, social media, visitors --- ### [Every Church Needs to Know Their Reach Area (Here’s Why)](https://beknownforsomething.com/every-church-needs-to-know-their-reach-area-heres-why/) **Published:** October 19, 2024 **Author:** BKFS **Content:** When establishing, understanding, or growing a local church, discovering your reach area (the geographic scope based on where your current members live) is crucial. This reach area defines where your church can potentially impact and serve, guiding outreach efforts, ministry planning, and growth strategies. Your church brand needs to be needed in this area! A reach area idea works because of the foundational marketing principle that “birds of a feather” do live together. Here’s a simple guide on determining your church’s reach area using member addresses from your church management (ChMS) database, but first, why it’s vital for your church’s present and future. **Why You Should Discover a Reach Area** **Strategic Planning for Your [Church Brand](https://beknownforsomething.com/6-essential-church-branding-components/):** Enables focused ministries, sermon topics, and outreach ideas aligned with local community needs. Your church needs to be perceived as a solution to their needs or concerns. Or a path to their goals. **Growth Opportunities:** Identifies areas ripe for potential campuses based on current congregation distribution and growth areas near them. **Resource Efficiency:** Guides budget allocation for effective community impact and targeted advertising. **How to Define and Map Your Reach Area** **1. Compile Member Addresses:** Gather member addresses from your database or ChMS software. Perhaps you need to establish this database. Do it now! It’ll come in handy for many communication projects too. **2. Plot Member Locations:** Use mapping tools (e.g. Google Maps) to visually plot member addresses and identify clusters. Eliminate outliers who travel farther to your church than the average would. **3. Establish Geographic Boundaries:** Analyze the mapped dots to determine a custom polygon shape that represents the main core of where members reside. This is your reach area. Your true community. **4. Seek [Demographics](https://beknownforsomething.com/10-essential-demographic-questions-for-every-church/):** Define who lives in your reach area. Since it comes from your congregation, you should be able to see your members in this reach area data. Discover socio-economic status, cultural diversity, and community-perceived needs and goals to inform your outreach and ministry programs. Ultimately, defining your church’s reach area empowers and emboldens your ministries. It’s a crucial step towards ensuring your church’s mission aligns with and serves the local community effectively. Your reach area is your growth pipeline and potential. Perhaps why Jesus commanded to “go and tell”. [![Audience Research from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Audience_Research_CTA.png "Church_Branding_Audience_Research_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/discover-your-audience/) **Categories:** Blog **Tags:** audience, brand, community, Demographics, visitors --- ### [3 Christmas Communication Tips (from Nativity passages)](https://beknownforsomething.com/3-christmas-communication-tips-from-nativity-passages/) **Published:** October 12, 2024 **Author:** BKFS **Content:** There are many Christmas communication tips we can learn from the nativity passages in scripture. Let’s look at some verses in Luke and Galatians to identify three foundational communication aspects that helped the Christmas story break through with the expectation of a Savior Who would be born to bring salvation to a very dark world. Our churches need divine communication assistance to interrupt this noisy holiday season and have the world hear the real meaning. As you prepare your services, learn from these Christmas communication tips, so you can bring a strong gospel message to your community that desperately seeks Light. Now, but also throughout the year! 1. **Clarity of Message.** In the Nativity story, the message of hope and salvation is delivered with utmost simplicity and clarity. For example: “But the angel said to them, *‘Do not be afraid. I bring you good news that will cause great joy for all the people. Today in the town of David, a Savior has been born to you; He is the Messiah, the Lord.’”* ([Luke 2:10-11](https://www.biblegateway.com/passage/?search=Luke%202%3A10-11&version=NIV)) **Apply this principle to your church communication efforts.** Whether it’s through your sermons, website, social media, or emails, ensure your messages are clear and understandable. Avoid unnecessary jargon and communicate in a way that resonates with your audience. Think about what your congregation needs to hear and present it in a straightforward manner. And be careful you don’t make your message too long. [Editing](https://beknownforsomething.com/4-practical-editing-tips-for-church-content/) is mandatory! 2. **Use Multi-channels.** The Nativity story unfolds across various locations, from the humble stable to the fields of the shepherds, and even to the palaces of wise men. This teaches the importance of utilizing multiple channels for communication. For example: *“When the angels had left them and gone into heaven, the shepherds said to one another, ‘Let*’*s go to Bethlehem and see this thing that has happened, which the Lord has told us about.’ So they hurried off and found Mary and Joseph, and the baby, who was lying in the manger.”* ([Luke 2:15-16](https://www.biblegateway.com/passage/?search=Luke%202%3A15-16&version=NIV)) **Your church’s message shouldn’t be confined to just one platform.** Embrace a multichannel approach as one of the Christmas communication tips, leveraging your stage, website, social media channels, and email newsletters to reach different segments of your audience. This ensures your message is heard and understood by a broader spectrum of your audience. Where they are; when they need your message. 3. **Timing is everything.** The birth of Christ occurred at a pivotal moment in history, fulfilling prophecies and bringing hope. For example: *“But when the set time had fully come, God sent his Son, born of a woman, born under the law, to redeem those under the law, that we might receive adoption to sonship.”* ([Galatians 4:4-5](https://www.biblegateway.com/passage/?search=Galatians%204%3A4-5&version=NIV)) Similarly, in your [communication strategy](https://beknownforsomething.com/5-church-communication-strategy-ideas/), **consider the timing and relevance of your message.** Align your content with the current needs and concerns of your congregation and community. Whether it’s addressing contemporary issues or providing timely spiritual guidance, being in tune with current events and timing enhances the impact of your communication. Speak to their felt needs, at the right time, and it should ensure their attention. [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, benefits, Christmas, Communication Content, community, Holidays, message, Nativity, social media, visitors, website --- ### [5 Leadership Communication Challenges (How to Overcome Them)](https://beknownforsomething.com/5-leadership-communication-challenges-how-to-overcome-them/) **Published:** October 5, 2024 **Author:** BKFS **Content:** Effective communication is the foundation of successful church leadership. However, many pastors face challenges in this area that can hinder their ability to lead and connect with their congregation (and community). Here are some common communication challenges with practical solutions to overcome each. **1. Lack of Clarity in Messaging** **Challenge:** Unclear messages can lead to misunderstandings and confusion among the congregation. Especially when conveying important announcements, changes in church policy, or biblical teachings. **Solutions:** - Be Concise and Direct: Ensure messages are clear and to the point. Avoid complex language that may confuse your audience. - Use Multiple Channels: Reinforce your message by using multiple communication platforms like sermons, website pages, bulletins, emails, and [social media](https://beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/). Ensure they know the trusted areas! **2. Ineffective Listening** **Challenge:** Pastors who do most of the talking without genuinely listening can miss out on important feedback and fail to address the real needs, concerns, and goals of the members. **Solutions:** - Active Listening: Show you are fully engaged when someone is speaking to you. Maintain eye contact, nod in understanding, and avoid interrupting. Know when it’s your turn to speak and when it’s a good time to listen. - Surveys and Suggestions: Provide anonymous ways for your congregation to share their opinions and feedback. You can do that quite simply as an online survey emailed to your members. **3. Inconsistent Communication** **Challenge:** Inconsistency in communication can lead to a lack of trust and uncertainty. This includes not keeping promises, failing to follow up on issues, or having irregular communication schedules. **Solutions:** - Set a Schedule: Establish a regular communication schedule. Whether a weekly newsletter, social media, monthly meetings, or quarterly updates, consistency builds trust. - Transparent Communication: Be open about challenges and changes. Transparency builds trust and helps manage expectations. There’s never a better time to give challenging news than now. **4. Digital Communication Barriers** **Challenge:** In this digital age, many pastors struggle with effectively using technology to communicate, especially with different generations having varying levels of digital competency. **Solutions:** - Use Technology: Utilize your website, church management software, and social media channels to streamline communication. Ensure each platform is user-friendly, [well-planned for SEO](https://beknownforsomething.com/the-beginners-guide-to-church-seo-being-found-online/), and regularly updated. - Digital Literacy Training: Offer training for congregation members who may be less familiar with technology (e.g. social media tutorials, accessing online sermons, or navigating the church website). **5. Talking Too Much** **Challenge:** With reduced attention spans, coupled with an abundance of competing communication noise, everyone (including your members) are struggling to commit long periods to listening. **Solutions:** - [Discover your Branding Thread](https://beknownforsomething.com/branding-retreat/): You want your congregation to know you for something relevant and needed. They won’t capture every detail of all communication. Instead, focus on a relevant theme or tagline (thread) that is needed in their lives. Your thread should have longevity (5-10 years). - Eliminate Wordiness: For the sake of your members, and to encourage them to attend and listen, practice editing. Say things more concisely. Edit without removing clarity. Be mindful of their time. [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Skills **Tags:** audience, communication challenges, Communication Content, community, effective listening, leadership, social media, website --- ### [5 Communication Skills Every Church Leader Must Practice](https://beknownforsomething.com/5-communication-skills-every-church-leader-must-practice/) **Published:** September 28, 2024 **Author:** BKFS **Content:** Effective [communication](https://beknownforsomething.com/3-communication-traits-pastors-practice/) is essential for church leaders and Pastors to inspire, guide, and connect with their congregation. Mastering these skills not only strengthens relationships but also enhances the church’s brand, mission, and outreach. Here are five communication skills every church leader must practice: **1. Active Listening** Active listening involves fully concentrating, understanding, and responding thoughtfully to what others are saying. This builds trust and shows respect. Practical Tips: - **Maintain Eye Contact:** This shows interest and engagement. Make sure your body language reflects attentiveness. More importantly, BE present. - **Reflect and Clarify:** Summarize what you heard to ensure understanding. For example, “What I hear you saying is… Is that correct?” **2. Clear and Concise Messaging** Being clear in communication ensures your message is easily understood without confusion. Practical Tips: - **Use Simple Language:** Avoid complexity. Aim for simplicity and directness in all messages. - **Be Structured:** Organize your thoughts logically using outlines to ensure your message is understood. **3. Empathy and Compassion** Understanding and sharing the feelings of others is crucial in ministry. This helps build deeper connections and provides meaningful support. Make them need you! Practical Tips: - **Show Genuine Concern:** Respond to members’ concerns with empathy. Phrases like “I understand this is difficult for you” can be comforting. Put yourself in their shoes. - **Personalize Your Interactions:** Remember personal details and follow up on previous conversations. This shows that you care. Use your contact app’s note area after each conversation. **4. Effective Speaking from the [Stage](https://beknownforsomething.com/pastor-3-things-stage-sunday-preaching/)** Public speaking is a core component of church leadership, whether delivering sermons, leading meetings, or making announcements. Keep improving your skills here! Practical Tips: - **Practice:** Rehearse to build confidence and improve. Watch others to learn their skills on YouTube and church website videos. Learn from their structure, storytelling, and outlines. - **Engage Your Audience:** Use eye contact, body language, and varying vocal tones to keep your audience engaged and connected. Be mindful of lower attention spans! **5. Digital Communication Proficiency** In today’s digital age, proficiency in digital communication platforms is essential for reaching a broader audience and maintaining engagement. Practical Tips: - **Perfect [Social Media](https://beknownforsomething.com/5-social-media-rules-for-a-pastors-personal-presence/):** Regularly post inspirational posts, event updates, and interesting personal news on platforms like Facebook, Instagram, and Twitter. Post videos that are engaging. - **Email Newsletters:** Send weekly or monthly newsletters to keep your congregation informed and involved. Make sure the content is relevant and visually appealing. Edit. Edit. Edit. And lead them to your church website for details (oh, and improve your website)! [![Communication Tools from Be Known For Something Church Branding Co (to build a Church Logo) Articles CTA](https://beknownforsomething.com/wp-content/uploads/2024/09/Church_Branding_Tools_CTA.png "Church_Branding_Tools_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Skills **Tags:** audience, benefits, communication, leaders, leadership, social media, Speaking --- ### [Creating an effective crisis communication plan for a church (5 simple steps)](https://beknownforsomething.com/creating-an-effective-crisis-communication-plan-for-a-church-5-simple-steps/) **Published:** September 21, 2024 **Author:** BKFS **Content:** In times of church crisis, clear and effective communication can make a crucial difference in maintaining trust and ensuring the safety and well-being of your congregation (read reasons [why a church needs a Crisis Communication Plan](https://research.lifeway.com/2024/04/15/5-reasons-every-church-needs-a-crisis-communication-plan/)). As a pastor of congregations of all sizes, having an effective crisis communication plan is not just a necessity but a responsibility. Here are five simple steps to help create that crisis communication plan (adapt them to your church): **1. Identify Potential Crises and Create Scenarios** Start by identifying potential crises that could impact your church (e.g., natural disasters, health emergencies, leadership scandals, or security threats). For each potential crisis, consider detailed scenarios outlining possible developments and impacts. Here are practical tips to get started: - Risk Assessment: Evaluate the likelihood and potential impact of each crisis (e.g., ranked 1 to 10). - Engage a Team: Involve other ministry leaders in a brainstorming session to ensure a diversity of perspectives. You’ll be surprised how helpful their input will be — plus it builds trust. - Write Simple Scenarios: Including a potential timeline for events in the anticipated challenges. Want will the response time be? **2. Establish a Crisis Communication Team** A dedicated crisis communication team ensures that roles are clear and responses are swift and organized. This team should include key church leaders, communication people, and volunteers who can handle various aspects of crisis management. Tips for doing this (adapt to the size of your congregation): - Assign Roles: Clearly define roles (e.g., spokesperson, media liaison, internal communication coordinator) in case of each potential scenario. Will it be the same each time? - Provide Training: Ask the team how comfortable they are with their roles. Offer training sessions to ensure each person understands their responsibilities. This is a huge responsibility, treat it seriously. - Create a Contact List: Maintain an updated list of your team members with contact information and backup contacts. Ensure that several people have access to this list (e.g., private Google document). **3. Develop a Communication Strategy** Your [communication strategy ](https://beknownforsomething.com/your-church-communication-strategy-checklist/)should outline how information will be disseminated during a crisis. This includes deciding on the platforms, channels, and tools you will use to reach your congregation and the broader community (if needed). Tips for doing this: - Choose Communication Channels: Identify the best, trusted channels for your members (e.g., email, social media, church website, text messaging, stage, etc.). - Craft Key Messages: Prepare short (but adequate) key messages that can be quickly adapted to different situations. These should be clear, biblical, compassionate, and truthful. - Set Up Templates: Create basic templates for emails, social media posts, and press releases to speed up the communication process. Consider a simple (and branded) graphic template too. **4. Establish a Timeline for Communication** During a crisis, it’s important to maintain consistent communication with your members. For some scenarios, you’ll want to inform the public too. [Establish timelines ](https://beknownforsomething.com/5-steps-for-planning-achievable-church-communication-timelines/)to ensure that everyone receives accurate and timely information. Tips for doing this (when a crisis happens): - Unified Messaging: Ensure all communications are consistent across all channels to avoid confusion. - Internal Briefings: Establish a schedule for briefings with your crisis communication team and church staff to keep everyone informed. - Media Engagement: Develop a plan for engaging with the media, including who will speak on behalf of the church and how to handle interviews. Create a list of media contacts for future needs. Reserve this step for a clearly defined crisis that warrants it (define what that means). **5. Review Your Plan and Conduct Drills** Regularly review your crisis communication plan. For some churches, you should conduct drills to test the plan. These reviews help identify weaknesses and will improve response. It also ensures that your team remains prepared and confident in their roles. Tips for doing this effectively: - Simulate Crises: Conduct test drills simulating different crisis scenarios to check your plan’s effectiveness. These can be a “fun” run-through but your team must understand the importance of a potentially serious crisis. - Debrief and Improve: After the drill, hold a debriefing session to discuss what went well and what needs improvement. Should something change? Do it. - Review Annually: Review and update your crisis communication plan annually to account for changes in people, technology, and potential risks. By following these five simple steps, pastors can build a robust and effective crisis communication plan for their church. This proactive approach not only protects your congregation but also reinforces trust and unity within your church community. It’s truly for peace of mind as you pray for your church to never have to use your plan. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.webp "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Blog, Communication Plan **Tags:** audience, benefits, communication calendar, communication strategy, community, crisis, Crisis team --- ### [A Practical Guide to Color Models (RGB, HEX, PMS, CMYK)](https://beknownforsomething.com/a-practical-guide-to-color-models-rgb-hex-pms-cmyk/) **Published:** September 14, 2024 **Author:** BKFS **Content:** Understanding colors can be complex, especially when navigating the differences between print and screen colors. Knowing the right color model is crucial when designing a church website, creating [social media content](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/), or preparing print materials. Here are the major color models used today: **1. RGB (Red, Green, Blue)** *Best for digital screens (computers, TVs, smartphones)* Colors in the RGB system are created by combining varying intensities of red, green, and blue light. Each color channel can have a value from 0 to 255, resulting in over 16 million possible colors. **Benefits:** – Vibrancy: RGB allows for highly vibrant and bright colors, perfect for digital screens. – Flexibility: Widely supported by most digital platforms and software. **2. HEX (Hexadecimal)** *Best for web design* HEX is a six-digit code used in HTML, CSS, and other web design languages to specify colors. It’s essentially a shorthand version of RGB, converting RGB into hexadecimal format (e.g. #FFFFFF for white). **Benefits:** – Precision: Offers the same range of colors as RGB but in a simple 6-digit format (starting with a hashtag). – Web-friendly: Used in web design code so it’s easy for developers to implement. **3. PMS ([Pantone](https://www.pantone-colours.com/) Matching System)** Best for spot-color printed materials PMS is a standardized color system widely used in the printing industry. Each color in the PMS palette is identified by a unique number, ensuring exact color matching across printed materials. As most printing is moving towards a 4-color (CMYK) process and away from spot colors, PMS is being used less. **Benefits:** – Consistency: Ensures color uniformity across various printed materials (often crucial for branding). – Specialty Colors: PMS includes metallics and fluorescents not achievable in CMYK. **4. CMYK (Cyan, Magenta, Yellow, Black)** Best for large, full-color, print projects CMYK combines four ink colors — cyan, magenta, yellow, and black — to create a wide range of colors. Unlike RGB, which is light-based, CMYK relies on ink blending. And because a printer selects the density of colors printed, the final color can shift between print jobs and printers. NOTE: PMS is more accurate but must be run as an additional spot color (e.g. CMYK + PMS 185 to get a precise color). This costs extra. **Benefits:** – Print Accuracy: Designed specifically for print, it provides inexpensive color reproduction on paper. – Cost-effective: Efficient for large-scale church printing projects. **NOTE: Converting [Brand Colors](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/) to Paint Colors** As part of a church branding project, you’ll usually get RGB, HEX, PMS, or CMYK values for your church colors. This doesn’t help if you want to paint a church wall! Contact your local paint store and use a color-matching tool or software to find the closest corresponding paint color (they may suggest one). Alternatively, bring a printed sample of your brand color (or a PDF) to a paint store, where they can use a special scanner tool to match the color precisely. Remember, it’ll only be as accurate as the printed sample you supply. So, always test a small amount of the paint on the intended surface, since the final appearance can vary based on the material and lighting conditions. “Close” is often good enough. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.webp "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Blog **Tags:** audience, benefits, brand, CMYK, color, Communication Content, PMS, print, RGB, social media, website --- ### [Creating Compelling Social Media and Website Graphics (Simple Formula)](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/) **Published:** July 22, 2024 **Author:** BKFS **Content:** Today, effective communication for pastors and churches extends beyond the pulpit to online platforms. Social media and church websites serve as vital tools for outreach, engagement, and fostering community. In these digital spaces, compelling website and social media graphics play a pivotal role in capturing attention, conveying messages, and enhancing the overall online experience for your audience. But you have to get them right! However, tackling graphic design shouldn’t be daunting. Here’s a simple formula for creating compelling graphics: **Clarity + Brand + Hierarchy + Story + Action** 1. **Clarity:** Define your purpose for the website or social media graphic: What’s it for? An event? A message? Knowing this purpose guides your design. Remember that simple is usually better and clever rarely works. So stick to one main message or theme. Too much information can confuse! 2. **[Brand](https://beknownforsomething.com/6-essential-church-branding-components/):** Consistency is key. You want to create graphics similar to all of your church’s content; so it builds what you’re known for (and not just a one-off graphic). Therefore, limit your church’s colors, fonts, and style across graphics. It builds recognition. Oh, and add your logo (or logo elements) creatively: it’s your visual stamp that reinforces your identity. Don’t like it? Hire a professional to rebrand your church. 3. **Hierarchy:** Consider all the pieces that need to be in your website or social media graphic. Then decide what should be the priority to communicate your message. Make it your #1 in size or impact. Then make your next piece of content #2. And then #3. Don’t have things competing against one another for attention. Control the hierarchy. And consider balance in the overall graphic. Is it centered? If not, make sure there’s a weight balance across your graphic. Less is more so don’t overcrowd. Leave space for the written message to breathe. 4. **[Story](https://beknownforsomething.com/church-storytelling-tips-social-media-edition/):** Use your visuals wisely for your graphics. A picture is worth a thousand words when included properly. So use high-quality images and/or graphics to draw attention and tell the story of your post or web page. Keep all elements in the graphic relevant to your message. In fact, for SEO purposes, your web graphic title should include one keyword or phrase from the page (and in your metadata) so it’s clear to the search engine (i.e. Google) that the website graphic is for that particular page. 5. **Action:** Have a clear call to action in your website or social media graphic. Decide what you want people to do. RSVP, register, share? Make it obvious in the graphic, in the caption, or post that accompanies it. People won’t spend much time looking at your graphic. **One last caveat:** Consider the [file size](https://beknownforsomething.com/photo-file-formats-a-ministry-guide-how-to-change-them/) and the size it will be used. You want to use a digital image that will be reproduced well within the resolution restrictions of the device it will be seen on (usually around 100 dpi at 100% size). Since different platforms have different image dimensions, resize your graphic accordingly. Keep file sizes small by using appropriate compression formats (.jpg, png, .webp, etc.) so they appear quickly on the page or post. And remember most people view content on phones or tablets. So, ensure your graphics look good on small screens! [![Website Assessments | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.webp "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Graphics **Tags:** audience, benefits, brand, community, images, rebrand, social media, website --- ### [Compelling website content: A simple formula for Pastors](https://beknownforsomething.com/compelling-website-content-a-simple-formula-for-pastors/) **Published:** July 29, 2024 **Author:** BKFS **Content:** Your church website content needs to be compelling for your members as well as potential visitors. Making it engaging, informative, and welcoming is crucial for connecting with your community. To simplify the content process, here’s a practical formula to develop impactful church website content: **Simple Thread + Engaging Content + Strategic Organization = Church Website Content** **[Thread:](https://beknownforsomething.com/every-church-needs-a-thread/)** Your church’s foundational focus and identity, encapsulated in a concise tagline. It’s what your congregation loves about your church and what your community needs. It’s your church brand. This brand promise accompanies your logo and is woven throughout your website. **[Content](https://beknownforsomething.com/4-practical-editing-tips-for-church-content/)[:](Content:)** Like adding diverse ingredients to a tasty recipe, engaging content needs various elements like informative text, captivating visuals, interactive features, and multimedia resources. **Organization:** Strategically organizing your website content ensures easy navigation and access to needed information. Concentrate on user experience and maximizing their engagement. Here are 5 simple steps to implementing this compelling website content formula: **1. Know Your Audience.** Understanding your target audience (who you’re reaching and who lives nearby: defined stereotypically) is foundational to crafting compelling website content. When writing a persona description, consider demographics, interests, and needs of your congregation and your reach area. Then tailor your content to resonate with their preferences and address their questions and concerns. **2. Clarify Your Message.** A clear and concise message is essential for communicating your church’s identity, mission, and vision. Develop a simple and compelling thread that encapsulates the heart of your ministry. This allows people to quickly understand what makes you different from other churches near you. **3. Organize Content Strategically.** Structure your website content in a user-friendly manner to facilitate easy navigation and access to information. Consider these key pages as you structure your main menu: **Home:** Create an overview of your church’s identity, upcoming events, and recent sermons. Don’t make it too complex. Use high-quality images to show your desired persona and worship experience. Edit all text so it’s concise. Have a professional logo, controlled style, and, near the top, a location for your campus. **About:** Share your church’s overall information: core beliefs, what to expect if someone were to watch online or come to visit in person, then show pictures and contact information for your leadership. **Ministries:** Listed demographically, highlight ministries and outreach (e.g. kids, students, adults). Then show mission and service opportunities. Encourage individuals to get involved by providing next steps of who they need to contact to get started. Remember, be a solution for what they need to make a difference. **Events:** Maintain an up-to-date calendar of events that they would want. Filterability (where someone sees only events for their demographic) will calm and simply this page. Encourage online registration. **Sermons/Resources:** Archive past sermons and study materials for online access. Also offer downloadable resources, such as sermon notes, discussion guides (for small group and individual study), and a link to watch streaming services too. **Contact:** Make it easy to connect with someone in your church by providing a form or, at least, clear contact information, including physical address, phone number, email, and social media links. Make the physical address clickable to get directions to your location. **4. Optimize for Engagement.** Encourage interaction by using contact forms, prayer request forms, and online giving options. Also, seek stories, contributions, and feedback on appropriate ministry pages. Regularly update content to keep visitors coming back for fresh ministry insights and event updates. **5. Embrace Multimedia Content.** Incorporate short videos and interesting photography since most are looking for stories, information, and event highlights in this manner. Invest in a professional to capture and edit this content as needed. It’s perfect content for your social media too! Getting your church website content right can be time consuming. If you need more help, reach out to professionals like [Hosted Church](https://hostedchurch.com/) or get a website assessment at a church communication company like [Be Known for Something](https://beknownforsomething.com/website-assessment/). [![Website Assessments | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.webp "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, brand, community, content, website --- ### [10 HR Tips for Creating and Managing Creative Teams](https://beknownforsomething.com/10-hr-tips-for-creating-and-managing-creative-teams/) **Published:** August 12, 2024 **Author:** BKFS **Content:** Creativity is a vital component of a thriving church community. It fuels innovation, fosters engagement, and enables ministries to communicate their message to a diverse audience effectively. However, creating creativity within a church environment requires intentional effort and supportive leadership. I’ve worked with creative teams for over 38 years, in churches, secular businesses, and contract teams. It’s not easy when creativity and personalities conflict and misalign but it can be done. Let’s explore ten practical HR (Human Resources) tips that church administrators and HR directors need to create and manage creative teams effectively. Remember that only 52% of people asked believe they’re creative. Because of that, it’s difficult to build creative teams. And if you currently have creative people on church staff, you want to do the difficult work and keep them! **Here are the 10 HR tips** with practical to-dos and examples of how each tip can be done: **1. Embrace Diversity** Encourage diversity not only in demographics but also in perspectives, experiences, and skills within your creative team. Embrace the unique talents and backgrounds of each member, recognizing that diversity is the cornerstone of creativity and innovation. Encourage individuals to bring their whole selves to the table, celebrating their distinct gifts and contributions. **Practical Tip:** The diversity of requirements for creativity in the church often takes the path of media (happens on and around the stage), communication (promotion that happens away from the building), and PR (Public Relations; that helps shape the voice of the leadership). And the diversity of talents often will take 3 paths: writing, design, and video production. Ensure all of these are developed! **Example:** The creative team at Sample Church includes members from various age groups, ethnicities, and professions. This diversity allows them to develop worship experiences, outreach initiatives, and communication strategies that resonate with the diverse demographics of their congregation. By embracing diversity, they ensure that their ministry remains relevant and inclusive to all members of their [community](https://beknownforsomething.com/does-your-community-know-your-church-5-questions/). **2. Create a Safe Space** Establish an environment where team members feel safe to express themselves authentically and take creative risks. Cultivate a culture of trust and respect, where ideas are valued and mistakes are viewed as opportunities for growth. Encourage open communication and constructive feedback, fostering an atmosphere of collaboration and creativity. **Practical Tip:** Implement regular brainstorming sessions or creative workshops where team members can freely explore ideas without fear of judgment. **Example:** The creative team at Sample Church holds weekly “Idea Cafes” where team members gather to share and brainstorm new ideas for upcoming projects and initiatives. During these sessions, all ideas are considered valid, and team members are encouraged to build upon each other’s contributions. This safe and inclusive environment has led to the development of innovative worship experiences, community events, and outreach programs that have made a significant impact on their congregation and community. **3. Provide Clear Direction** Offer clear goals and objectives for each project while allowing flexibility for creative interpretation and expression. Break down the creative process into manageable stages (Explorer, Artist, Judge, Warrior), providing guidance and support at each step. Define roles and responsibilities within the team to ensure clarity and accountability. **Practical Tip:** Develop project briefs or creative briefs outlining project objectives, target audience, and key deliverables to guide the creative process effectively. Frustration happens when the direction is changed partway through the creative process. **Example:** The creative team at Sample Church receives a detailed project brief for each new initiative, outlining the project’s objectives, target audience, key messaging, and desired outcomes. This provides the team with a clear understanding of the project scope and expectations while allowing them the creative freedom to explore different approaches and ideas. As a result, the team consistently delivers high-quality and innovative work that aligns with the church’s thread, mission, and values. **4. Encourage Collaboration** Promote teamwork and collaboration to harness the collective creativity of the team. Encourage cross-functional collaboration by bringing together individuals with diverse skills and expertise. Foster a collaborative mindset where ideas are shared, refined, and implemented collectively. **Practical Tip:** Create collaborative workspaces or online platforms where team members can share ideas, collaborate on projects, and provide feedback in real time. Only one person on the creative team? Consider volunteers to broaden the scope. Remember, solo ideas aren’t usually the best ideas. **Example:** The creative team at Sample Church regularly collaborates on projects and initiatives that require input from [multiple departments](https://beknownforsomething.com/3-symptoms-you-have-ministry-silos-how-to-fix-them/). For instance, when planning a community outreach event, the worship team collaborates with the communications team to develop promotional materials and social media campaigns, while the outreach team coordinates logistics and volunteer recruitment. This collaborative approach ensures that all aspects of the event are aligned and cohesive, resulting in a more effective and impactful outreach effort. **5. Offer Resources and Support** Equip your creative team with the tools, training, and support they need to thrive creatively. Invest in professional development opportunities, workshops, conferences, and training programs to enhance skills and knowledge. Provide access to cutting-edge technology and resources to facilitate their creative ideas! **Practical Tip:** Establish a budget for creative projects and initiatives, allocating resources effectively to support the needs of the team. **Example:** The creative team at Sample Church has access to a variety of resources and support systems to help them succeed. The church provides funding for professional development opportunities, such as conferences and workshops, where team members can learn new skills and techniques. Additionally, the church has invested in state-of-the-art technology and equipment to facilitate the creative process, including video production tools, graphic design software, and recording studios. With these resources and support systems in place, the creative team is inspirational and wants to stay in their role. **6. Lead by Example** Demonstrate a commitment to creativity and innovation in your church’s leadership style. Encourage risk-taking, experimentation, and out-of-the-box thinking by leading through example. Create a culture of continuous learning and improvement, where leaders and team members alike are encouraged to push the boundaries of creativity. Are you really willing to be creative? **Practical Tip:** Get your Pastor to share their own creative process and experiences with the team, highlighting successes, challenges, and lessons learned along the way. And get input for improvement! **Example:** The leadership team at Sample Church is led by Pastor Pat, who is known for an innovative approach to ministry. He/she regularly encourages the creative team to think outside the box and explore new ideas, even if they seem unconventional or risky. As a result, the creative team feels empowered to take creative risks and innovate in their ministry efforts. **7. Listen Actively** Practice [active listening](https://en.wikipedia.org/wiki/Active_listening) and value the input and ideas of all team members. Create opportunities for open dialogue and communication, where team members feel heard and respected. Encourage individuals to express their ideas creatively, fostering a culture of innovation and collaboration. This grows the uncomfortable skill of the creative presentation that’s required for the Warrior process. **Practical Tip:** Schedule regular one-on-one meetings with team members to solicit feedback, address concerns, and brainstorm new ideas collaboratively. **Example:** The leadership team at Sample Church practices active listening as a core principle of their leadership philosophy. They regularly hold listening sessions with their creative team members, where team members are invited to present ideas, concerns, and feedback in a safe and supportive environment. These listening sessions provide valuable insights into the needs and priorities of the creative team, helping the leadership team make informed decisions and course corrections as needed. **8. Provide Feedback** Offer constructive feedback and affirming praise to help your team grow and improve. Be positive with the main goals in mind. Always create an environment of ministry development. Feedback should always be viewed as a catalyst for growth. **Practical Tip:** Implement a feedback system or performance review process (with kindness and encouragement built-in) that allows for regular feedback and assessment of individual and team performance. For skills, and creative projects. **Example:** The leadership team at Sample Church regularly provides feedback to their creative team members to help them grow and improve in their work. They use a combination of formal performance reviews and informal check-ins to provide feedback on individual and team performance, highlighting areas of strength and opportunities for growth. **9. Celebrate Successes** Recognize and celebrate the achievements and creative contributions of your team. Also, create opportunities for team members to share their successes with the broader church community, inspiring others and fostering a sense of pride and accomplishment. Encourage creative discipleship to help build volunteers and future employees. **Practical Tip:** Host regular recognition events or times in the church service to celebrate creative achievements and milestones within the church’s creative team. **Example:** The leadership team at Sample Church makes a point of celebrating the successes and achievements of their creative team members regularly. They also host quarterly recognition events where team members are publicly acknowledged and rewarded for their contributions to the church’s ministry efforts. Additionally, they use social media and other communication channels to highlight and showcase the creative work of their team members, while highlighting creative opportunities for volunteers. **10. Empower Creativity** Empower your team to take ownership of ideas and projects, fostering a sense of ownership and pride. Provide autonomy and flexibility for individuals (even side hustles) to pursue their creative passions and interests, encouraging experimentation and innovation. **Practical Tip:** Encourage team members to explore new ideas and initiatives outside of their core responsibilities, allowing them to pursue projects that align with their interests and strengths. Remember that creatives get bored easily with similar projects. Side hustles can help them enjoy their job more! **Example:** The leadership team at Sample Church empowers their creative team members to take ownership of their ideas and projects from conception to execution. They encourage team members to pursue their creative passions and interests, providing them with the resources, support, and encouragement they need to succeed. By implementing these practical HR tips, church administrators, creative leaders, and HR directors can create an environment where creativity thrives. Together, let’s unleash the full potential of creativity in our shared mission and ministry. Creativity will attract and keep people in your church for the sake of the Gospel! [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.webp "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Blog, Leadership **Tags:** creative team, Diversity, HR, tips --- ### [A Simple Formula to Keep and Improve Your Church Bulletin](https://beknownforsomething.com/a-simple-formula-to-keep-and-improve-your-church-bulletin/) **Published:** August 19, 2024 **Author:** BKFS **Content:** A church bulletin has been a vital communication tool for connection within your congregation for years. However, our world has gravitated to online solutions that could replace the printed bulletin. Should you keep yours? Is it worth the time to produce it? **Here’s a simple formula to decide: Older Audience + Short Production Time + Poor Website Presence = Keep your Bulletin** If you’re going to keep your printed bulletin, here are 5 ways to improve it. I’ll also cover suggestions if you want to switch to another communication tool eventually (start planning now)! **1. Simplify the Structure.** The structure of your [church bulletin](https://beknownforsomething.com/improve-your-church-bulletin-so-theyll-read-it-5-tips/) should be clear and intuitive. Avoid cluttering it with unnecessary information or overly complicated designs. Instead, focus on a clean layout that guides readers effortlessly through the content. Present needed information in a straightforward manner that enhances understanding and engagement. **Tip:** Use clear headings and subheadings to organize your bulletin content for easy navigation. **2. Consider Your Audience.** Understanding your [congregation](https://beknownforsomething.com/6-revealing-questions-to-ask-your-congregation-regularly/) is key to crafting a bulletin that resonates with them. Consider their demographics, interests, and communication preferences. The older your audience is, the more they’ll want print communication. So, tailor the content accordingly, including announcements, events, and resources that are relevant and meaningful to them. Make the font big enough for older eyes. Whether highlighting upcoming youth activities or providing resources for seniors, personalizing the bulletin demonstrates love and attentiveness, fostering a stronger sense of community. **Tip:** Place announcements for All-Church events prominently first. Then consider events for seniors next. **3. Connect to a [Good Website](https://beknownforsomething.com/compelling-website-content-a-simple-formula-for-pastors/).** In our digital age, your church bulletin shouldn’t exist in isolation; it should complement your online presence. Link your bulletin to a well-maintained website where people can access details, resources, and online services. This integration not only enhances accessibility but also encourages further engagement beyond the limitations of the bulletin. Whether it’s sermon recordings, event registrations, or volunteer opportunities, a connected website serves as a hub for connection and involvement within your church community. **Tip:** Carefully and sparingly, use small QR codes in print bulletins to connect quickly to online event information. But don’t overdo it! **4. Stop Forcing Them into Members**’ **Hands.** Instead of quickly handing bulletins to those entering the worship center, consider communicating alternative methods of information distribution to accommodate varying preferences and circumstances. Embrace digital formats such as email newsletters or mobile apps to reach those who prefer digital communication or aren’t able to attend in person. Your print materials should never be a substitute for a good online calendar though. **Tip:** Prominently place bulletins by entrances so people take them if wanted. This is a sobering step to understand how few print bulletins are wanted in your congregation. Reduce how many are produced to save money! **5. Make Them Shorter.** In a world noisy with information, brevity is paramount. Streamline your bulletin by focusing on essential information and avoiding unnecessary details or lengthy explanations. Use concise language and bullet points to convey messages efficiently. **Tip:** If your bulletin has become a multiple-page document, start eliminating inserts and pages (while providing online locations for this information). Consider making the physical dimensions smaller too. It’ll save cost and take less time to produce! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.webp "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Blog, Bulletin **Tags:** audience, benefits, communication, Communication Content, community, visitors, website --- ### [Navigating Change in your Church (Communication Strategies that work)](https://beknownforsomething.com/navigating-change-in-your-church-communication-strategies-that-work/) **Published:** September 2, 2024 **Author:** BKFS **Content:** Change is an inevitable part of life (our one constant), and this is especially true within the dynamic environment of the church. Whether it’s a shift in leadership, a new ministry initiative, or adjustments in worship style, effectively communicating these changes is crucial for gaining understanding and support from your congregation. As pastors, navigating these transitions requires both wisdom and grace. Be careful! Here are 5 practical strategies, inspired by biblical principles, to help you communicate changes in your church (and motivate others to participate and support you): 1. **Incremental is better than drastic:** Change can be overwhelming, especially when it happens abruptly. [Ecclesiastes 3:1](https://www.biblegateway.com/passage/?search=Ecclesiastes%203%3A1&version=NIV) (scripture references are NIV) reminds us that *“There is a time for everything, and a season for every activity under the heavens.”* Instead of implementing drastic changes overnight, consider taking an incremental approach. Break down larger changes into smaller, manageable steps. Slow your roll! This allows your congregation to adapt gradually, reducing resistance and promoting a smoother transition process. 2. **Include other trusted leaders:**[ Proverbs 11:14](https://www.biblegateway.com/passage/?search=%20Proverbs%2011%3A14&version=NIV) reminds us *“For lack of guidance a nation falls, but victory is won through many advisers.”* So, seek input from key stakeholders and communicate the necessity behind the changes openly. Share the vision driving the change and how it aligns with the overarching mission and thread of your church. By being open and transparent, you invite your members into the journey, fostering a sense of ownership and unity. 3. **Empathy in Action:** [Philippians 2:4](https://www.biblegateway.com/passage/?search=Philippians%202%3A4%20&version=NIV) encourages us to *“not \[look\] to your own interests but each of you to the interests of the others.”* Acknowledge the emotions that changes can evoke and take the time to listen to concerns with empathy. Validate feelings and address questions with compassion. You’ll create a safe space for dialogue and collaboration, paving the way for acceptance and support. 4. **Consistency and Clarity in Communication:** Establish regular [communication channels ](https://beknownforsomething.com/5-steps-for-planning-achievable-church-communication-timelines/)to keep your congregation informed about the changes. Try to reach everyone by connecting to their felt needs! [Proverbs 15:22](https://www.biblegateway.com/passage/?search=Proverbs%2015%3A22&version=NIV) advises, *“Plans fail for lack of counsel, but with many advisers they succeed.”* So, provide avenues for feedback and questions, and ensure the messaging is consistent across all platforms. This will foster a culture of trust and accountability within your church membership. 5. **Celebrate Progress:** [Nehemiah 8:10b](https://www.biblegateway.com/passage/?search=Nehemiah%208%3A10b&version=NIV) reminds us *“the joy of the Lord is your strength.”* So, recognize and celebrate the progress the Lord is making towards implementing the changes, no matter how small. Share testimonies of transformation and express gratitude for the collective efforts of your congregation. You’ll inspire hope, resilience, and a sense of accomplishment, motivating your members to continue supporting the changes. In conclusion, communicating changes in the church requires pacing, intentionality, empathy, and wisdom. And this must be repeated over and over as people forget. By embracing transparency, empathy, consistent communication, and celebration, you can navigate changes effectively, encouraging unity and understanding. And be known for accomplishing more for the Kingdom! [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.webp "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, benefits, change, communication channels, community, leadership, strategies --- ### [7 Church Social Media ideas that will make a difference](https://beknownforsomething.com/7-church-social-media-ideas-that-will-make-a-difference/) **Published:** February 14, 2022 **Author:** BKFS **Content:** Run out of good church social media ideas? It’s important that your posts actually make a difference. Your members are getting together regularly on their favorite social media channels to be entertained, challenged, and informed. So the local church needs to be present with the right content! In fact, [Statistica](https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/) says 82% of Americans use social media. It’s the way many start and finish their day! But it’s challenging to come up with church social media ideas that truly engage into your members’ lives. Instead, church social media often turns into promotion after promotion. And rarely does anyone tune into *any* media offering only ads! The church, which is full of content that matters, needs to do better. Here are 7 church social media ideas that will actually make a difference (for the church and community). You’ll find lots of social media post ideas below: 1. **Highlight ministries.** Not just events; but take pictures or videos of the way lives are being changed through ministries and create posts that will challenge people to be part. Cleverly include in each post: who’s it for, and a clear benefit of being part. Maybe end with a link to the ministry’s webpage. 2. **Pull sermon illustrations.** Listen during [sermons](https://www.beknownforsomething.com/every-church-5-social-content-ideas-from-every-sermon/) for illustrations and illustrate them! Show visually what the Pastor talked about and post a summary of the story. Or show an edited video of the Pastor sharing it. Include a link to the entire sermon (to hear context) and give a time code so they’ll find it. 3. **Entertain around your thread.** Your church should be known for something beneficial and needed (a [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)). It weaves through all ministries and makes your mission practical. Since social media followers like to be entertained, put a smile on their faces with posts around the thread. Perfect church instagram post ideas! 4. **Request volunteers.** Most ministries need more volunteers, so show opportunities. Or picture volunteers doing a great job and link to your church volunteer opportunities webpage. You can find other [free resources for your church marketing here](https://beknownforsomething.com/church-comm-freebies/). 5. **Ask questions about the Sermon Series.** Coordinate with the Pastor to ask pertinent questions to setup the upcoming sermon as one of many church facebook post ideas. Or the one that just happened. Struggle with post engagement? Ask volunteers to prime the pump with a few answers. That’ll push the post to more people! 6. **Highlight community impact.** You are impacting your community aren’t you? Take pictures of your community and how your church is helping. Even a member in a customer service job shows community influence. It doesn’t have to be something controlled by church leadership! Use your church social media posts to shape who you are in your community. 7. **Tell a story of change.** Talk to your church members (or leaders); you’ll hear lots of church social media ideas from the way God’s moving or challenging in their lives. Share stories (written or video). It’ll inspire like public testimonial times did (or does)! Just edit them to something concise. [![Discover Your Audience Process Process | Be Known for Something Church Logo Branding Agency](https://www.beknownforsomething.com/wp-content/uploads/2022/02/Discover_Your_Audience_Process.png "Discover_Your_Audience_Process - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-communication-strategy/) **Categories:** Social Media **Tags:** benefits, brand, Communication Content, community, Facebook, Ministry, solution, strategy, thread, Twitter, visitors, website --- ### [Special Church Communications Broadcast - Join Me](https://beknownforsomething.com/church-communications-broadcast/) **Published:** October 6, 2014 **Author:** BKFS **Content:** ### Thursday, October 9, (11 PDT / 2 EDT) Click Here to Watch *Join me and my church communication friends for a live show on Innovate 4 Jesus.* ***I’ll be discussing where church communications is headed, along with some Certification Lab friends and show*** ***host** Justin Blaney. We’ll discuss the Biblical ways to communicate the Gospel clearly, effectively, and authentically.* --- *Can I answer questions about your specific situation? Leave them anytime on the comments at* *i4j.org/future* *or via Twitter using #I4JLIVE. I’ll be taking questions from right now until Thursday’s show. Can’t join us live? We’ll still answer your question, and record it all at* *i4j.org**!* --- #### Who’ll be on this special broadcast? ### MARK MACDONALD Mark MacDonald is senior brand strategist with [BeKnownForSomething.com](https://www.beknownforsomething.com/). With a teacher’s heart, he leads churches to “be known for something” so compelling that their congregations grow. Mark bring 27 years of experience including: Senior creative director at one of Canada’s largest agencies and PinPoint Creative in North Carolina. ### PHIL BOWDLE Phil Bowdle is the communications director at West Ridge Church in Atlanta, Ga. He is passionate about creating high-impact experiences through communications that lead people to Jesus Christ. ### STEPHEN BREWSTER Stephen Brewster is the creative arts pastor at Cross Point Church in Nashville, Tenn. His desire is for the church to regain its position as a leader of the creative frontier. ### KELLEY HARTNETT Kelley Hartnett is the Director of Culture and Connection for The Way, a six-month-old church plant in the St. Louis area. Previously, she worked as the Director of Communications for one of the largest and fastest-growing congregations in Missouri, and she’s served as a resource for multiple churches seeking to improve their communication strategies. ### JON BATARSE Jon Batarse manages Brander operations while also serving at [St. Andrew’s Presbyterian Church](http://www.sapres.org/), Newport Beach, CA, as the Minister of Communications for the past 8 years. Previously, he was a Marketing Director at Billabong USA. ### GERRY TRUE Gerry True has served as the communication arts pastor for the past six years with Max Lucado and Randy Frazee at Oak Hills Church, a large multisite church in San Antonio, Texas. He leads four teams of artists, including the Creative Arts communication team, who are passionate about building a movement. His enjoys discussing leadership and communication strategies and spending time with his wife and two teenagers exploring the Texas Hill Country. **Categories:** Announcements, Communication Strategy **Tags:** Broadcast, Certification Lab, CFCC, Hangout, I4J --- ### [10 Best Practices: Choosing a Good Church Domain (URL)](https://beknownforsomething.com/10-best-practices-choosing-a-good-church-domain/) **Published:** June 21, 2021 **Author:** BKFS **Content:** Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website. Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with issues like that in our [assessments](https://www.beknownforsomething.com/website-assessment/). But the web process starts with getting the PERFECT URL! ![](https://www.beknownforsomething.com/wp-content/uploads/2021/06/US-Domain-Registrations-1024x486.png "US-Domain-Registrations - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") With 105+ million US registered domains, there’re limitations in finding a unique domain. It’s getting harder and harder to find the best church domain! If you find one that meets these criteria (or most) and it’s available? Buy it (which is actually “renting” since you pay annually for continued use). Remember, you’re stuck with what you choose for a long time! So pick carefully. It’ll cost a ton to change it later. 1. **Use a Domain name helper.** There are sites like [leandomainsearch.com](https://leandomainsearch.com/) that’ll help find available URL options that works for your church and your keywords. 2. **Make it obvious.** This address becomes a huge part of your brand! When someone hears the URL, it should be obvious it belongs to a church (you don’t have to have “church” in it though). 3. **Include an SEO Keyword.** This is a benefit when it comes to Google. If someone searches for a keyword or key phrase, google gives better ranking when you have a domain name that contains it. There are keyword discovery tools available like [www.keywordtool.io](https://keywordtool.io/) and Google Keyword Planner. 4. **Keep it short.** Most common domain names are 12 characters long. At [BeKnownForSomething.com](https://www.beknownforsomething.com/) (19 characters) we understand why long URLs are difficult! But it says our name and benefit! 5. **Make it easy to say** (so others get it right). When you say the URL, you don’t want to continuously spell something to clarify your church domain name. 6. **Use .com if possible.** 35% of all domain registrations use .com ([domainnamestat.com](https://domainnamestat.com)) – the most used! If that’s not available, try .org. If those aren’t available you may want to think of another name. One exception? .church is becoming a good option for churches. But it isn’t that well-known. 7. **Avoid hyphens and numbers.** Sure, we own [church-branding.com](https://church-branding.com) but it’s difficult to say this URL without slowly explaining the hyphen. Beware of unusual characters in your main URL. 8. **Buy options and have them redirect.** Ok, I’m sure you’re asking why Be Known for Something owns other domains. Sometimes it makes sense. Buying a common misspelling of your name is wise. Other keywords in a domain (like we own [DiscoverYourThread.com](https://DiscoverYourThread.com)) is wise to have for Search Engine Optimization ([SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/)). Just redirect them to your main website domain. 9. **Threads make great domains.** Yes, your thread IS your brand promise or story. So why not own the URL? That’s another reason we own [DiscoverYourThread.com](https://DiscoverYourThread.com). Redirect the URL back to your main URL. 10. **Is it available on social media?** For simplicity, you need to extend your domain to other channels. Let that play a part in finding the perfect church domain. [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Uncategorized, Website Design **Tags:** editing, keywords, SEO, social media, thread --- ### [5 Reasons Every Church Needs a Crisis Communication Plan](https://beknownforsomething.com/5-reasons-every-church-needs-a-crisis-communication-plan/) **Published:** July 20, 2024 **Author:** BKFS **Content:** Every church needs a crisis communication plan to get leadership on the same page before a negative story is even written. What is the best-case scenario for a church that takes the time to craft a crisis communication plan? It’s never used. However, it doesn’t take a lot of research, Google searching, or listening to the evening news to realize why a church needs to proactively plan for a crisis. Every church should know the steps for communication when the heat is turned up and they are being bombarded by many inquires. Here are 5 reasons it’s wise to craft a crisis communication plan (with a practical tip for for each point). **1) Bad things happen to good people** In times of crisis, whether it’s a natural disaster, a scandal, or unexpected challenges, even the most well-meaning church can find itself thrust into the spotlight of adversity. A crisis communication plan equips a church to respond with strength and compassion, demonstrating its commitment to supporting its community during difficult times. **Practical tip:** Designate a crisis communication team comprising key leaders and communicators within the church. Establish clear protocols for information gathering, verification, and dissemination. Regularly update contact lists for internal and external stakeholders to ensure swift communication in times of crisis. Be sure to understand who will take the lead when a crisis occurs **2) No church is immune to crisis** Just as individuals face trials and tribulations, so too do houses of worship. Jesus warned and comforted in [John 16:33: “I have told you these things so that in me you may have peace. You will have suffering in this world. Be courageous! I have conquered the world” (CSB)](https://www.biblegateway.com/passage/?search=John+16%3A33&version=CSB). Acknowledging the inevitability of crisis allows a church to proactively prepare, ensuring they can weather the storm with resilience and integrity. An effective crisis communication plan draws its strength on Christ and His enduring peace. **Practical tip:** Develop pre-approved messaging templates for common types of crises (e.g., natural disasters, allegations of misconduct, etc.). Train a designated spokesperson on how to deliver messages authentically and empathetically. Monitor social media and news outlets for any mentions of your church and know how to respond appropriately and promptly to correct potential misinformation. **3) The best time to prepare a response is before it’s needed** By establishing a crisis communication plan ahead of time, churches demonstrate prudence and foresight. Being proactive enables swift and effective responses when crises arise, minimizing confusion and maximizing the potential to positively influence outcomes. **Practical tip:** Create a centralized communication hub, such as a dedicated webpage (that is public) or mobile app section (which is more internal), where members can access real-time updates and emergency resources. Before any crisis, encourage members, if possible, to opt-in to receive emergency alerts via email or text message. Regularly familiarize church staff and volunteers with emergency protocols. (Don’t overdo communication about your plan to your entire membership if there’s no current crisis.) **4) An approved plan has more speed to enact** Having an approved crisis communication plan in place empowers church leaders and [communicators](https://beknownforsomething.com/7-habits-of-highly-effective-church-communicators/) to act decisively and swiftly when faced with unexpected challenges. This agility can be crucial in managing the situation effectively and mitigating potential harm. **Practical tip:** Develop key church talking points and FAQs to ensure consistent messaging across all communication channels. Always remember Who you represent and the potential impact on His kingdom, yet be authentic and truthful. There’s a time and place for positivity and optimism, but be careful about too much spin that can appear to be deflecting. **5) Fewer errors occur when planning occurs during calm** Planning for crisis communication during times of calm allows for careful consideration, thoughtful strategy development, and meticulous preparation. When crisis strikes, having already established protocols and procedures reduces the likelihood of making hasty or ill-informed decisions, leading to greater confidence and effectiveness in response efforts. **Practical tip:** Ensure your crisis communication plan includes pastoral care components, such as setting up a helpline, a specially monitored email account, or support groups for affected individuals. Communicate regularly with the congregation, acknowledging their concerns and offering words of encouragement and prayer. Leverage your social media channels to reinforce biblical messages of hope amidst adversity (being careful about authenticity and refraining from too many unimportant details in any public arena). [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.webp "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Blog, Communication Strategy **Tags:** audience, Communication Content, community, crisis, social media, tips, visitors, website --- ### [Does a Church need marketing? (maybe it doesn’t)](https://beknownforsomething.com/does-a-church-need-marketing-maybe-it-doesnt/) **Published:** May 6, 2024 **Author:** BKFS **Content:** Is marketing, branding, publicity, or advertising something that most churches should be doing? Or should a Pastor be concerned about these practices? How do the timeless principles of the Gospel meet the enormous challenges of our current culture? It’s not a simple answer. Let’s examine the necessity of marketing for a church and the considerations that may lead some to think otherwise. Firstly, let’s define this scary word: marketing. At its core, it’s simply using a strategic process of effectively communicating a product or service to a particular audience that needs it. But should the Church use business principles to accomplish a spiritual task? Is there a line that we shouldn’t cross? Let’s look at three reasons a church should be cautious of marketing: 1. **Authenticity concerns:** Some pastors worry that intensive marketing efforts compromise the authenticity of their biblical message. Fearing that emphasizing marketing tactics could lead to a perception of the church as a cold “brand” rather than a spiritual “community”. Also, for pastors who prioritize a more intimate and personal approach, the fear of appearing overly promotional might outweigh the perceived benefits of marketing. Perhaps there needs to be a balance between the church and marketing ideas. 2. **Dependency on consumer culture:** Some pastors may have reservations about adopting marketing strategies that seem too closely aligned with consumer culture. Worrying that relying heavily on marketing tactics could inadvertently conform the church to worldly standards rather than focusing on the transformative power of the Gospel. Balancing outreach with a commitment to counter-cultural values becomes a central concern. It’s the tension of balancing “Do not be conformed to this world, but be transformed by the renewal of your mind…” ([Romans 12:2](https://biblehub.com/romans/12-2.htm)) with effective marketing principles. The sad reality is that our world, with a plethora of choices faced daily, has become a consumer. Constantly looking for the “what’s best for me” mentality. Effective communication is telling them why what you’re offering is best for them. 3. **Trusting in God’s guidance:** Pastors may, rightly, believe that the church’s growth and impact should be solely reliant on divine guidance. Therefore, they may feel that an excessive focus on marketing strategies could shift the emphasis from God’s leading to human efforts. For these pastors, placing complete trust in God’s plan might mean relying less on strategic marketing initiatives. “Trust in the Lord with all your heart, and do not lean on your own understanding…” (Proverbs 3:5-6) feels like a church should reject any wisdom that comes from people and marketing principles. It doesn’t take too long to realize that we will always have tension between these two thoughts: trusting in God to use our marketing attempts. However, there are also three compelling reasons to proceed with effective [marketing strategies](https://beknownforsomething.com/3-marketing-lessons-from-jesus/): 1. **Reach a wider audience.** The Bible emphasizes the importance of spreading the Gospel to the entire world. What a huge challenge and responsibility. Effective marketing allows a church to reach its local audience and extend its reach beyond its immediate community (making the message of Christ accessible to a broader audience). By leveraging branding, digital platforms, social media, and other marketing tools, a church can fulfill the call to share the Good News globally, reaching people who may not have encountered it otherwise. Effective marketing is about crafting the correct message, to reach wider, by focusing locally first. “Go into all the world and proclaim the gospel to the whole creation.” (Mark 16:15) is the call to evangelize as efficiently as possible. Prayerful marketing appears to be the ultimate solution. 2. **Better stewardship of resources.** Efficient and strategic marketing aligns with responsible stewardship. The parable of the talents emphasizes being faithful to what is entrusted to us. By utilizing marketing effectively, a church can maximize its impact, ensuring that the time, talents, and resources invested in outreach efforts yield meaningful results. This aligns with the biblical principles of stewardship and faithful management. “His master said to him, ‘Well done, good and faithful servant. You have been faithful over a little; I will set you over much.’” (Matthew 25:21) requires this of everyone. Let’s effectively use what’s been given us: wisdom, wealth, and workload. 3. **Create a welcoming community without compromising your message.** Church marketing isn’t just about attracting “numbers”; it’s about building up a “community” of believers. Clear communication through [well-designed websites](https://beknownforsomething.com/6-ways-to-instantly-know-if-your-church-website-needs-help/), engaging social media, and consistent branding fosters this welcoming environment. People will want to be part of what God and you are doing. This aligns with the biblical call to edify and build up the body of believers. Marketing becomes an effective tool for creating that space where individuals feel welcomed, valued, and connected to the larger family of faith. Done correctly, it’s practicing “Let all things be done for building up.” (1 Corinthians 14:26). The local church’s marketing goal should be to eliminate any temporal barriers that keep our audiences from hearing the eternal message of salvation. In conclusion, with full disclosure, [to this believer who’s been coaching Pastors and churches](https://beknownforsomething.com/leadership/ "to this believer who’s been coaching Pastors and churches") for over three decades in the communication arena, I see church marketing as a way to accomplish what Jesus asked us to do in the Great Commission. For your church, you need to decide what the balance needs to be. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.webp "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Marketing **Tags:** audience, benefits, brand, community, gospel message, social media, stewardship, website --- ### [5 Places of Decision Where Churches Must Communicate Better](https://beknownforsomething.com/5-places-of-decision-where-churches-must-communicate-better/) **Published:** May 20, 2024 **Author:** BKFS **Content:** People regularly experience crossroads. Especially at church! These “places of decision” must be handled carefully to get the correct response to meet your audience’s needs. So, they’ll make their best decision from the limited amount of suggested choices. In our noisy world where there are lots of choices to make, with many places of decision, the church needs to be clear about options and very specific with direction. It’s up to the church to make suggestions based on who is likely to arrive at the place of decision. Here are 5 places of decision and how a church must communicate better at them: 1. **Place of decision: in a sermon.** Each time someone engages with your church’s communication channels, you must take care that you lead them to a “so what?” moment (most naturally ask that question after an engagement). This, in the communication world, is called a CTA (call to action). Every sermon needs at least one invitation to a decision. Whether for a gospel response or a specific change in direction. Be clear, be specific. If you don’t lead them, they may miss their opportunity. 2. **Place of decision: at the road.** When driving by your church location, people have a place of decision: to visit or not to visit. Your signage needs to be something that calls them to attend. The sign should be simple and controlled to look like your church style, your brand, and your website. Why? Because most will decide to go to your website first, before driving in. Ensure everything looks professional and consistent. Also, ensure the website messaging matches the CTA on the sign. 3. **Place of decision: inside the door.** Once someone walks through any of your church entrances, they are at a place of decision. Make sure you have [way-finding signs](https://beknownforsomething.com/changes-needed-in-the-church-3-signage/) that give directions to what they “probably” want. Sure, you won’t be able to list everything but at least have the most important: restrooms, worship center, family ministry areas. Then follow those directions to the next place of decision and have appropriate signage there too. 4. **Place of decision: every web page.** On every website page, there are [content areas](https://beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/). At the end of each section, module, or page, the reader arrives at a place of decision. Make sure you have a CTA (i.e. link, form, information) to help them. It could be “for more information”, “register now”, or “if you have questions, please contact”. Also, interconnect web pages with links by leading them to what they should want. This helps SEO (search engine optimization) and does the heavy lifting for your audience. 5. **Place of decision: [every email](https://beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/).** Most churches need some sort of push communication. Email, the most popular channel for this, is “pushed” to people who’ve requested it. Emails interrupt and communicate something. This important channel must also have a CTA at every place of decision in the email. Be careful though, if you have too many places of decision in one email, you will get fewer responses to your CTAs. So, limit the options and be clear about what you expect them to do. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.webp "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Communication Strategy **Tags:** audience, benefits, community, email, sermon, signage, visitors --- ### [5 Communication Tips so our Churches don’t lose Preteens](https://beknownforsomething.com/5-communication-tips-so-our-churches-dont-lose-preteens/) **Published:** March 25, 2024 **Author:** BKFS **Content:** It’s sobering. I’m sure you saw the recent preteens trends. In it, [Barna](https://thebaptistpaper.org/preteens-on-track-to-abandon-biblical-christianity-in-record-numbers-study-shows/) was super clear and scary. Our 8- to 12-year-olds are “on track to abandon Biblical Christianity in record numbers.” Let’s not sit back while this happens. Remember that helping preteens maintain a strong connection to Biblical Christianity involves effective communication that engages their hearts and minds while addressing their questions and doubts. Here are 5 communication tips to prevent preteens from abandoning Biblical Christianity and the church: 1. **Be Known for Authenticity and Transparency:** Acknowledge that faith can be complex and that it’s normal to have questions and doubts. Share your struggles and experiences with faith in a relatable and non-judgmental manner. Create a safe and open environment where preteens feel comfortable expressing their thoughts, uncertainties, and fears without being scared of judgment or condemnation. 2. **Be Known for Meaningful Relationships and Mentoring:** Pair preteens with caring and supportive adult mentors or small group leaders who can provide guidance, encouragement, and spiritual support. Encourage regular interactions through one-on-one meetings, small group discussions, or shared activities. They can be a source of strength, accountability, and encouragement as preteens navigate their faith journey. Make sure it intertwines with their purpose too (Barna explains that “only… \[27%\] identified knowing, loving and serving God… as their chief purpose in life.”) 3. **Be Known for Engaging Apologetics and Intellectual Exploration:** There are challenging questions and objections to the Christian faith that they have. So, offer apologetics resources and study materials that address common misconceptions and challenges raised against Christianity. Encourage preteens to explore the evidence for the Christian faith critically and intellectually, empowering them to articulate and defend their beliefs confidently. Provide opportunities for open discussion where preteens can ask tough questions and wrestle with complex theological issues in a supportive environment. Barna warns us that “only… \[21%\] believe that absolute moral truth exists.” Teach them otherwise. 4. **Be Known for Relevant and Relatable Teaching:** Deliver teaching that is relevant, relatable, and applicable to the lives of a preteen. Connect Biblical truths to [real-life experiences](https://beknownforsomething.com/church-storytelling-essential/) and concerns that preteens may face daily. Use illustrations, stories, and examples that resonate with preteens’ interests, struggles, and aspirations, demonstrating how faith intersects with their identities, relationships, and goals. Not sure if you’re doing this well? Ask them and adjust to meet their needs. 5. **Be Known for Encouragement of Biblical Discipline:** Provide guidance and resources on prayer, Bible study (Barna says “only 21% view the Bible as the source for determining right and wrong”), worship, and service, highlighting the importance of cultivating a personal relationship with God. Create practical opportunities for preteens to engage in your church services, student Bible studies, and outreach projects. Build a sense of belonging within your church family. This strong sense of community will help them not want to leave (now or later). While becoming known for these, remember to [listen attentively](https://beknownforsomething.com/church-focus-groups/), empathize with their struggles, and walk alongside them with grace, love, and compassion as they navigate the complexities of faith and identity. In 2024, it’s difficult to be the “coming of age” generation. And yes, it’s much different than when we experienced it. Acknowledge that to them. Be known for praying for the next generation! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.webp "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/branding-retreat/) **Categories:** Audience **Tags:** audience, benefits, communication, community, visitors --- ### [Church Communication Tips in an Election Year](https://beknownforsomething.com/church-communication-tips-in-an-election-year/) **Published:** May 27, 2024 **Author:** BKFS **Content:** Again, we’re in another election year. Since all elections should be a critical decision point for everyone, the church needs to tackle our discourse as politics impacts all of our lives. Remember, the local church is a fellowship of Christ-followers doing life together. Elections have consequences for the community and your congregation. Therefore, our churches need to contribute prayerful guidance leading up to elections but with cautionary communication fences. Here are 5 tips for communicating Biblically in an election year: 1. **Keep the Gospel the main thing.** Amidst political tensions, prioritize the Gospel. In [1 Corinthians 15:1-2](https://www.biblegateway.com/passage/?search=1+Corinthians+15%3A1-2&version=ESV), Paul underscores the Gospel’s importance because it brings eternal salvation. Regardless of political affiliations, Romans 1:16 also emphasizes the power of the Gospel. Like the early church (Acts 5:42), they steadfastly proclaimed Jesus despite opposition. So, maintain focus on the Gospel in all your communication and channels, guided by 2 Timothy 4:2. By keeping the Gospel central, you offer hope and transformation to all. This is far more important than temporal politics which can be a barrier. 2. **Preach the Bible practically, not political policy.** During political ambiguity, offer your [church audiences](https://beknownforsomething.com/knowing-audience-effective-church-communication/) a biblical perspective on relevant issues. Speak truth not opinion. Psalm 119:105 declares, “Your Word is a lamp for my feet, a light on my path.” Ground your church and personal communication in the timeless truths of Scripture, helping your congregation discern how to apply God’s principles to contemporary political policy. Give guidance on how to prioritize biblical values in their decision-making process and consider how to do this across all your communication channels (i.e. social media, stage, website, etc.). 3. **Emphasize unity amidst diversity.** In times of political polarization, it’s easy for divisions to arise within congregations. However, as followers of Christ, we are called to Gospel unity despite our differences. Ephesians 4:3 reminds us to “make every effort to keep the unity of the Spirit through the bond of peace.” Encourage your congregation to prioritize love and understanding over political disagreements. Remind them that our common faith in Christ transcends any political affiliation. 4. **Create rules for respectful dialogue.** Encourage open and respectful dialogue within your congregation, where differing viewpoints are acknowledged and valued. Proverbs 18:13 advises, “To answer before listening — that is folly and shame.” Encourage active listening and empathy, reminding your congregation that everyone’s perspective should be heard and respected. Model this behavior in your own interactions, demonstrating humility, and a willingness to learn from others. Note: When you drift outside of the truth of scripture into personal political ideas, always communicate like you may be wrong. Above all, be known for love. Consider parameters or rules for public discourse (i.e. social media) when interacting with your community who comment with different political opinions. 5. **Lead by example.** As a church communicator or Pastor, your words and actions carry significant weight within your congregation. [Titus 2:7-8 instructs, “In everything set them an example by doing what is good](https://www.biblegateway.com/passage/?search=Titus+2%3A7-8&version=ESV). In your teaching show integrity, seriousness, and soundness of speech that cannot be condemned, so that those who oppose you may be ashamed because they have nothing bad to say about us.” Be intentional about modeling Christlike behavior in your communication, exhibiting humility, grace, and wisdom. And, like you, encourage everyone to pray for all leaders of our great country. [![Discover Your Audience | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Discover-Your-Audience-CTA.webp "Discover-Your-Audience-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/discover-your-audience/) **Categories:** Communication Strategy **Tags:** audience, Communication Content, community, Gospel, social media --- ### [4 Church Social Media tips for the Summer](https://beknownforsomething.com/4-church-social-media-tips-for-the-summer/) **Published:** April 29, 2024 **Author:** BKFS **Content:** Summer will so be here. Your congregation will be taking a summer break since the kids don’t have school and many take family vacations. You may feel disconnected as they disconnect. Is there a solution? Social media is a great way to maintain contact with your congregation during the summer. Few people take a break from social media! It’s also a great way to get the attention of anyone seeking a church to attend when they’re on vacation. Here are some social media tips for the summer: 1. **Embrace seasonal [content](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/):** Be mindful of creating content that aligns with the spirit of summer. Share tips for family activities and highlight ministry events that are relevant to the season. Be sure that your posts are understanding to what your families are doing. Engage by showing fun summer images. 2. **Leverage user-generated content:** Encourage your followers to share summer experiences with your church by using hashtags or creating contests. User-generated content adds authenticity to your social media presence and helps build a sense of community. It can also provide you with a variety of content to share while increasing engagement and reach. 3. **Be responsive and interactive:** Summer is a time when people are often more active on social media, so make sure to be responsive to comments, messages, and mentions. Engage with your social media audience by asking questions, running polls, or hosting live Q&A sessions too. Use features like Instagram Stories, Facebook Live, or Twitter Spaces to foster real-time interaction and keep them engaged. Maybe a Pastor can give a short devotional video that coordinates with the sermon series! 4. **Optimize for mobile:** With people being on the go and using their smartphones more during summer, ensure that your social media content is optimized for [mobile viewing](https://beknownforsomething.com/for-mobile-viewing-ensure-3-things-on-your-church-website/). Keep posts concise and easy to read, use eye-catching visuals that are mobile-friendly (don’t use small fonts), and ensure that your website pages are mobile-responsive for a seamless user experience. Don’t say it all in your post — instead, refer them to your web content if they choose to want more information. 5. **Provide video-on-the-go content:** Sure, you’d like everyone to return on the weekend to attend service on Sundays. But consider what the next best option is: perhaps watch the sermon online? Social media content is the best way to remind them to listen or watch. Post a short (less than a minute) edited video from the service that leads into a critical main point. Then provide a link to the rest of the service. Ensure that the short video gives them a reminder of what they’re missing (so they’ll return after the summer is done). BONUS social media tips: Remember to analyze social metrics to understand what content performs well and adjust accordingly. And stay consistent with your posting schedule all-year-round. [![Website Assessments | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.webp "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Social Media **Tags:** benefits, communications, community, summer, tips, website --- ### [3 Things You Didn’t Know a Church Website Could Do](https://beknownforsomething.com/3-things-you-didnt-know-a-church-website-could-do/) **Published:** May 13, 2024 **Author:** BKFS **Content:** There are many beneficial ways to use your church website if it’s built properly: event calendar, staff information, church and ministry information, and collecting offerings. But here are 3 things you didn’t know a church website could do for your ministry: 1. **Collect contact information for potential members.** No longer do people decide to walk into a church on a Sunday just to check things out. Instead, most, first, will go to your website or [social media](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/) and “look around”. If only you could know who they are and have the ability to follow up with them. You can. **How to do it:** create a landing page (a web page with a form) that becomes a way for you to capture their information. But first, think about what they would love to download from you. Make sure it’s worth filling out a form with their personal information. Think of a valuable solution (that your church does well) for their needs, concerns, or goals. **For example:** Your student team produces an activity guide for parents to connect with their students in your community. Perhaps have valuable local coupons so they can enjoy a family night out on a budget. It’s probably worth filling out a name and email address, right? Use social media to promote the guide’s link on local parenting pages. 2. **Extend your [sermons](https://beknownforsomething.com/who-else-wants-sermons-that-engage-6-seo-solutions/).** There’s never enough time to preach “everything”. However, an effective speaker knows it’s good to stop talking before the audience stops listening. What if you got your congregation to get additional content on a particular topic? You can. **How to do it:** Save something valuable for the website that you promote during the service. **For example:** Show a snippet of a fun or challenging video that emphasizes your sermon. Stop short and direct people to your website to see the rest. Or, have a sermon that establishes the importance of doing something (like devotions) and provides a daily video or a downloadable Biblical guide that’s available only on your church website. 3. **[Make a first-time Guest feel comfortable](https://beknownforsomething.com/4-surprisingly-simple-church-website-improvements/).** The people who wonder what your church is like but don’t want to visit in person? It’s the vast majority of people in your community. Most won’t even go to a new restaurant without checking out a website for a menu or information. Committing to attend a church in person is a much higher bar! What if your website could allow a first-time guest to walk virtually through your doors on a Sunday? You can. **How to do it:** Know what someone needs before they’ll visit. Most want to experience what the church is like before attending. So they’re not surprised. **For example:** Make sure they know (as simply as possible) where to park, and what door to enter (if it’s complicated). Then link a short video that provides an idea of what people wear to go to your church, where bathrooms and children’s areas are, and what the worship room looks and sounds like from the pews. From their point of view! Therefore, show the beginning of the worship time from a pew near the back. And then provide a link to watch the latest sermon. Or even better? Edit the sermon to a manageable short video because online, things feel much longer than in person. Finish by giving them a great reason to attend in person (get a gift or to meet someone). [![Website Assessments | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.webp "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, community, first-time guests, sermon, social media, visitors --- ### [Burnout Self-Care for the Church Communicator](https://beknownforsomething.com/burnout-self-care-for-the-church-communicator/) **Published:** April 1, 2024 **Author:** BKFS **Content:** At Easter, or during any overwhelming church season, a church communicator (or Pastor) needs to be mindful of burnout [self-care](https://beknownforsomething.com/4-ways-to-uplift-others-and-uplift-yourself-too-self-care-tips/). Here are some self-care strategies so you can protect yourself from burnout: 1. **Prepare with Adequate Expectations:** Church communicators often underestimate work preparation time. Starting too late will add stress and undue pressure to your job and life. You probably don’t need more time, you just need more realistic deadlines. **TIP:** Always add time to job expectations. And pray as part of your preparations. 2. **Set Boundaries:** Establishing clear boundaries between work and personal life is vital. This may involve setting specific work hours and sticking to them, avoiding checking work emails or messages outside of designated times, and learning to say “no” to additional tasks or commitments when feeling overwhelmed. **TIP:** The side hustle may bring in bonus bucks… but at what emotional cost? 3. **Prioritize Tasks:** All tasks are not equally urgent or important. Church communicators must prioritize their workload by focusing on high-priority tasks first and delegating or postponing less critical ones. Creating to-do lists or using project management tools organizes tasks, expectations, and priorities. **TIP:** Focus on the “worst first” when tackling a to-do list. Get it done early when you’re fresh. 4. **Be Known for Self-Compassion:** [Church communicators](https://beknownforsomething.com/7-habits-of-highly-effective-church-communicators/) often experience pressure to perform at a high level, leading to self-criticism, and perfectionism. So, for burnout self-care, practice self-compassion by acknowledging your efforts and celebrating accomplishments, even small ones. It’s okay to make mistakes! **TIP:** Remember, reasonable self-care is not selfish but necessary for long-term well-being. 5. **Engage in Stress-Relieving Activities:** Regularly engage in activities that help reduce stress and promote relaxation. Hobbies like reading, painting, or playing music. Physical activities like walking, pickleball, or a good workout can also be effective in relieving stress and boosting your mood. **TIP:** Add these activities to your to-do list or get a friend to hold you accountable for the activity. 6. **Seek Support:** You don’t have to go through busy seasons alone. Reach out to colleagues, friends, or mentors for support and encouragement. Participating in professional networks or support groups for ministry leaders can also provide valuable insights and help. **TIP:** Be a support to others by encouraging them. Do to others as you’d like to happen to you. 7. **Take Time Off:** Finally, church communicators, you need regular time off to rest and recharge. Whether it’s a getaway after a busy time, a staycation, or a longer vacation, time away from work is essential for preventing burnout and maintaining overall well-being. **TIP:** Vacation days are to be taken. Work with your supervisor for the best times (Easter isn’t one). Burnout self-care must start now. Start small and create micro-habits that lead to a better you. It’ll protect you from burnout and allow you to serve your church more effectively, even during the busiest seasons. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.webp "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Blog, Leadership **Tags:** benefits, burnout, communicator, community, selfcare --- ### [Evaluating Church Content Before Communicating it (6 Questions)](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/) **Published:** November 20, 2023 **Author:** BKFS **Content:** Content is everywhere! In fact, there’s more content pushed to us than we can possibly consume. That content noise is forcing many to ignore and skim. And if you have a poor track record of bad content, your congregation will be even more apt to skip it. That’s when you, as a church communicator hears “I wasn’t aware of that”. Even after pushing the content in an email, the worship guide, the announcement slides, in a social media post, and listed in your online church calendar. There has to be a better way that’s not quite so exhausting. Here are 6 questions to ask yourself when evaluating church content before communicating it: 1. **Is there any confusion?** Often, since you’re so close to the content, you may know exactly what the content is talking about, but your audience may not. Become an advocate for [your audience](https://www.beknownforsomething.com/discover-your-audience/) and view all church content fresh from their vantage point before communicating it. **Best Practice:** After creating something, give it a day or so and review it with fresh eyes. Yes, allow time for this. 2. **Are you covering more than one topic?** In our noisy world, people want to quickly identify what content is about. From that quick analysis, they determine if it’s important enough to dedicate time to it. If you have more than one topic in your church content piece, often, the audience will ignore the 2 or 3 things. Especially if they aren’t interested in the main point. **Best Practice:** Have one key phrase (that the content is about) and use it in the title and then repeat it in the first few sentences. 3. **Are there too many details?** When evaluating church content, understand that you need to get someone’s attention before they’ll ever want the details. So, concentrate on the why ([benefits](https://www.beknownforsomething.com/know-your-benefit-talk-it-5-steps/)) before listing the when, how, or where. Never lead with details and *then* give a benefit. **Best Practice:** Get them wanting the content and resist giving them all the details now, when they can discover them on your website when they actually need them. 4. **Do you have a call-to-action (CTA)?** If someone graces their time to consume your church content, give them the next step at the end. Everyone is asking themselves, “so, now what?”. **Best Practice:** Be clear and don’t assume they’ll figure it out. They rarely will. Give them one CTA that will add to the benefit of your content and extend their interest. 5. **Is there a clear benefit?** People don’t take the time to consume content if it’s not beneficial. So, tell them the problem you’re solving near the beginning. Then be clear about the solution you’re providing. **Best Practice:** Clearly tell them the benefit (from their vantage). You may even want to repeat it. 6. **[Can you say it more briefly?](https://www.beknownforsomething.com/4-practical-editing-tips-for-church-content/)** Time; it’s a very limited commodity today. Your audience wants a bite-size morsel and not a full meal (unless you first prove you’re not wasting their time). **Best Practice:** Always keep them wanting a bit more. If in doubt, edit it down. Say less, they’ll listen more. 7. **Have you proofed it?** Please. There’s nothing more blatant to an audience that you rushed creating content than a typo or grammatical error. **Best Practice:** use readily available software to check ALL church content. Want to check spelling without skipping possible mistakes? Read the content backward. Shout out to those who proofread our work. [![Be Known for Something Church Branding System : Church Branding Guide](https://beknownforsomething.com/wp-content/uploads/2023/09/Church_Branding_System_Banner.webp "- Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/) **Categories:** Content **Tags:** audience, benefits, brand, Communication Content, social media, website --- ### [Tier for Church Communication Fears](https://beknownforsomething.com/tier-church-communication-fears/) **Published:** April 16, 2016 **Author:** BKFS **Content:** A crowd gathers in a large room (hint: to reach them you need to tier for church communication). They quiet down waiting for something to happen. Each person has a lot going on in their heads. They’re all prepared to inform the group. Then someone figures that no one’s in charge so they take the lead. She clears her voice and starts telling what she came for. Then another person realizes if he’s going to get his message out, he must say his information too. The first person feels shouted over, so she raises her voice louder than the second guy. Another person announces their information too. Soon the whole room is shouting and no one is heard. Chaos ensues. They quiet down. And leave. *So nothing is accomplished.* **This is what happens regularly in our churches.** No one is ultimately in charge of our many ministry’s communications. So everyone voices their information so everyone can hear. But the congregation ends up hearing nothing in the chaos of messages being pushed. ## **How does it ALL get pushed effectively?** Your church has dozens of ministries and each ministry has dozens of details. This is the Communication fear of almost every church. The truth? It *can’t* be done. Someone in charge of communications must decide who gets a public voice and when they’ll get to speak. Seriously, all the events and ministries that are happening in your church aren’t equal. And every detail certainly isn’t equal to the others. **You must set priorities and tiers for communications. Or nothing ends up being heard.** Here’s an example for setting up a tier system for your ministry’s communications: 1. **Create the loudest voice.** That would be **Tier One:** all-church events or ones that attract a lot of people while reinforcing your brand positioning (what you’re known for in the community). Almost every single person in the church would want to hear about it because they are invited (for example: a Sermon Series). Then, who has the second most important voice? **Tier Two** is all-ministry-wide events or probably seen as Tier One of individual ministries (for example: a Student Dept all-student sports night). **Tier Three** is all other events happening within Ministry areas (for example: a Sunday School class’ Mall lunch). Then if your church’s outside groups conduct events on your campus, you can have Tier Four. 2. **Give every voice a mechanism of communication.** Create a standardized system for communications for each Tier. For example: **Tier One:** [website](https://www.beknownforsomething.com/3-ways-church-websites-broken/) homepage banner, [bulletin](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) mention, [Newsletter](https://www.beknownforsomething.com/kill-your-worship-guide/) mention, [social media](https://www.beknownforsomething.com/your-church-isnt-social-3-proofs/) rotation, etc. (virtually everything you offer). **Tier Two:** almost every communication tool that’s easily segmented for the particular invited group. **Tier Three:** handouts for the small group or suggestions so the ministry leaders can promote it. **Tier Four** provides resources ([logos](https://www.beknownforsomething.com/4-criteria-to-the-right-logo/), photos, etc.) so the outside group can do their own promotion with their tools and networks. When someone experiences your church service, you must [simplify](https://www.beknownforsomething.com/simplify/) your communications. Everything heard publicly (Tier One) has a unifying [theme](https://www.beknownforsomething.com/andy-griffith-what-he-was-known-for/) of what the church is about OR it’s an event that would interest almost everyone. Stop the communication chaos and the fear that everyone needs to hear everything! **Categories:** Communication Strategy, Content, Social Media **Tags:** bulletin, noise, organization, priority, social media, tier, tierd, tiered communication, tiering, worship guide --- ### [5 Social Media tips for Small Churches](https://beknownforsomething.com/5-social-media-tips-for-small-churches/) **Published:** May 9, 2022 **Author:** BKFS **Content:** Looking for social media tips for small churches? Smaller Churches need [social media](https://www.beknownforsomething.com/2-reasons-you-must-be-on-social-media/) direction to engage with their audience better! For years, smaller ministries were frustrated trying to advertise with small budgets. Finally, social media platforms arrived and allowed the opportunity to engage with many people regularly. And promote. Plus it’s free! You need, however, a social media marketing strategy for churches. But [social media](https://www.beknownforsomething.com/3-church-social-media-mistakes/) tips for small churches can be a struggle trying to make it work properly. Everything needs to work with your church social media plan. As you’ll see from these social media tips, “free” still requires a lot of work! Just don’t give up on your church social media strategy! So, with limited staff (or volunteers) in mind, let’s tackle social media strategy so even a part-time person can master it for a small church. Who knows, you may accomplish more than other larger churches in your area! 1. **You can’t do it all.** The more you try to do everything, the less likely you’ll be successful at any. So start small. It’s almost impossible to do all social media platforms well at the same time. Perhaps start with Facebook (or Instagram) and get really good at it before expanding (however, capture your church name on all possible social media accounts for the future). 2. **Do whatever it takes to get followers.** Get your congregation and leadership to follow your page. Build more followers so it’s worth all the work! If you struggle with church members following, you’re probably offering the wrong content. So adjust! Talk to members with a larger social presence and ask for content advice. Perhaps they’ll join your social media volunteer team and help your church’s social media strategy and your social media presence! The best social media tip? Provide regular content that engages your audience’s needs, concerns, and goals. Only occasionally, mention an event as an opportunity to meet requirements or help them achieve a goal. 3. **Part of Social Media Tips for Small Churches is to create a calendar and establish a rhythm.** Now build content (the biggest challenge for your social media strategy for churches). Start small by creating a sustainable rhythm (3x/week is a good start). Create a not-yet-published library of evergreen content (entertaining or motivational graphics/posts that could be used almost any time) in a shared Google or iCloud folder so others can contribute. A shared calendar will help keep track of everything else that needs posting. Keep posts simple, brief, and consistent in style. Follow other professional organizations for design tips. Need an inexpensive, easy-to-use, design program? Try Canva. 4. **Get a social media scheduler app.** [Hootsuite](https://www.hootsuite.com/), SocialPilot, Later, or similar apps that work well with church social media outreach allow setup and scheduling of posts so you don’t have to be connected and posting all the time. Some let you build an entire week of posts simultaneously as a time saver! Choose posting times when your audience is probably bored (i.e. 9 pm after the kids are in bed). Some apps suggest times based on your followers. NOTE: watch major world events that may make a scheduled post about church events feel insensitive (then postpone the post). 5. **Be consistent with engaging [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/).** The final social media tip for small churches? Continue. Watch what engages and build on successes. Be consistent with posting and, most importantly, engage when people comment! As you learn, your written strategy and plan can be a wonderful example social media plan for church! [![Free Church Comm Resources](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Church-Communication-Freebies.png "Free_Resources_Graphic - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/freebies/) **Categories:** Social Media, Uncategorized **Tags:** audience, Communication Content, community, Edit, Facebook, instagram, team, Twitter, visitors --- ### [3 Church Social Media Tips to Encourage Engagement](https://beknownforsomething.com/3-church-social-media-tips-to-encourage-engagement/) **Published:** September 28, 2020 **Author:** BKFS **Content:** Church social media tips are essential to every congregation because it’s a required communication channel for your church community. Social Media strategy is free to set up which is great — and almost all your church members are already on it! **A Church’s Social Media Strategy:** You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged so that your posts enter their feeds (all controlled by the platform’s algorithm as they decide who gets what content on their wall). Easy? [Not really](https://www.beknownforsomething.com/5-social-media-tips-for-small-churches/). How do you get them to follow your page? Basically, for social media marketing for churches, you need to keep reminding your congregation that you have Facebook, Twitter, and/or Instagram accounts (or whatever social media platform you’re on) and WHY they should follow you. Then you need to post content that would interest THEM (this runs very differently from what most churches are posting — promotional content 100% of the time is not the answer). Once you have followers (can you really ever have enough?); here are 3 church social media tips that will encourage [engagement](https://www.beknownforsomething.com/church-naturally-social-media-well-doesnt/) to affect the algorithm and allow your audience to see more of your content on your social media platforms: 1. **Delay responses but do it promptly.** You want to ensure you’re replying to almost every comment on your posts. This says you’re a “real person” and that you’re listening and caring about them. Comments don’t come easy so always reward them with a response if it makes sense — or at least a like. Be genuine and caring. BUT don’t respond all at once. If you have several comments on a post (this is your goal), comment on a few as they come in; then wait to comment on a few more later in the day. I then usually leave one at the end to comment on the next day. Each time you respond you “activate” the post and it pops up in the feed again to gain a larger audience. It doesn’t guarantee that everyone sees it — but it helps! 2. **Make posts about THEM even if it’s about YOU.** Every church has [content](https://www.beknownforsomething.com/category/social-media/) that feels good to post because it’s about you. But never post if it makes you look like you’re bragging or boasting about YOU. Always make THEM the king of the post. Spin all your posts so they feel great about what’s happening. Promotional posts often feel like you’re doing a ton of events but if you don’t convert it over to benefits of why they should attend, they’ll mainly ignore it as an ad. Consider the 80/20 rule here: only 20% of your posts should feel promotional while 80% feel entertaining (something THEY will enjoy). This is based on the TV ratio for ads:show that we’re all very comfortable with. 3. **Make comments to stimulate a response.** When you’re [commenting](https://www.beknownforsomething.com/leave-me-alone-3-essentials-a-church-must-do/) as we discussed in #1, do the same thing as we discussed in #2. Make all comments about THEM but take it one step further: do whatever you can to get them to reply to your comment. This can be as simple as adding a question at the end of your comment to ask their opinion or get them to give more information on their comment. Again, be genuine and caring! Basically? For your church social media strategy, do whatever you can to generate a conversation. Use all your engaging conversational skills on each of your channels. Don’t think you carry on a good conversation in person? Then you probably are the wrong person to run your social account. Looking for church social media tips and more church communication strategy topics? Check out our [coaching packages](https://beknownforsomething.com/coaching/) for church communicators! **Categories:** Social Media **Tags:** communication, Communication Content, community, social media --- ### [5 Church Social Media Secrets for an Effective Post](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/) **Published:** March 11, 2024 **Author:** BKFS **Content:** Creating effective social media posts is crucial for engaging your church congregation and community. But it’s not an easy thing! Here are 7 church [social media](https://beknownforsomething.com/every-church-5-social-content-ideas-from-every-sermon/) secrets to help you craft impactful content: **1. Know Your Audience.** Understanding your community’s demographics, interests, and preferences is foundational. It enables you to tailor your social media content to connect better with them. *Put it into practice:* Use demographic tools (i.e. ACS MissionInsite) to gather insights about your audience. Also, check your social media analytics to determine the times they are most active. Discover the types of content they engage with the most. This information will guide your posting strategy. **2. Compelling Visuals and Videos.** Humans are visual beings. Eye-catching graphics, [images](https://beknownforsomething.com/image-resolution-a-ministry-guide/), and videos can significantly enhance the effectiveness of your social media posts. *Put it into practice:* Invest time in creating visually appealing graphics and videos that align with your church’s brand. Use high-quality content and consider incorporating relevant brand elements (logo, fonts, colors, etc.). **3. Write Engaging Captions.** A well-crafted caption can turn a simple post into a meaningful interaction. Social media is an excellent opportunity to share a story, ask questions, or inspire action. *Put it into practice:* Keep captions concise and compelling. Encourage interaction by asking questions or inviting your audience to share their thoughts. Don’t forget to include 1-3 relevant hashtags to broaden your post’s reach. Best church social media secret? Always carefully proofread posts before sending them! **4. Consistency is Key.** Regular and consistent posting helps you stay connected with your congregation and community. It builds anticipation and keeps your church top of mind throughout the week. *Put it into practice:* Create a content calendar to plan your posts. Consistency applies not only to the frequency of your posts but also to the church branding tone and style. This builds a cohesive online identity for your church. Remember you represent them; so make them proud of every post! They’ll share them and gain a great audience. **5. Promote Engagement Through [Stories](https://beknownforsomething.com/church-storytelling-essential/).** Content that represents your congregation’s world encourages participation and strengthens the sense of community. Stories are effective tools for engagement and will capture attention. Use a mix of video and narrative to share the stories. *Put it into practice:* Create story highlights that feature key events, sermons, or discipleship. Then challenge followers to share experiences related to a specific topic. This not only boosts engagement but also allows your community to actively contribute to the narrative. That’s right, be social on social media! **NOTE:** Remember, these church social media secrets are not set in stone. Regularly assess your post’s performance, gather feedback, and adapt your strategy accordingly. Social media is dynamic, and staying responsive to your community’s needs and preferences leads to a vibrant online presence for your church. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Social Media **Tags:** audience, benefits, brand, communications, community, website --- ### [5 ways to communicate to the “Nones” who aren’t listening](https://beknownforsomething.com/5-ways-to-communicate-to-the-nones-who-arent-listening/) **Published:** March 18, 2024 **Author:** BKFS **Content:** Engaging with unchurched individuals (the “Nones”) who aren’t actively seeking a church requires a careful and thoughtful approach. [According to the latest Pew Research ](https://thebaptistpaper.org/new-pew-study-takes-closer-look-at-americas-nones/)(Summer, 2023), the “Nones” are growing. In fact, 5-7% of Americans in the 1980s have swelled to 28% in 2023. As believers, we need to decide, do we try to reach this unchurched group who are “characterized as morally directionless”, or shake our heads and not even attempt the challenge. Remember, they’re not all the same, but they all need Jesus. Here are some strategies to help effectively communicate to the “Nones” in your local community who may not be actively seeking a religious connection: **1. Community-Centered Communication** **Why it matters:** People are often more receptive to messages that address their [immediate needs](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) or interests. So, for the “Nones”, focus on communicating how your church contributes positively to the community (them) rather than emphasizing religious aspects. Get their attention, then love them to Jesus. **How to do it:** Highlight community events, outreach programs, and ministries that benefit your local community. Emphasize the practical ways your church is positively impacting the area, such as through charity work, support services, or events that bring people together. As the Pew report notes, they probably won’t be the first to volunteer though. But they’re more than likely seeking community. **2. Storytelling with Purpose** **Why it matters:** Stories have the power to connect on a personal level. Share narratives that resonate with the everyday experiences of the unchurched, emphasizing the positive transformations within your church community. Remember, about half the “Nones” consider themselves spiritual, so they believe people can change based on something inward. **How to do it:** Use testimonials and personal stories to showcase the real-life impact your church has had on an individual’s spirituality. Focus on stories of personal growth, community support, and the tangible benefits of being part of your church, steering clear of overly religious language in the beginning. **3. [Social Media ](https://beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/)Engagement** **Why it matters:** Many unchurched individuals are active on social media. Utilize these platforms to create a digital presence that aligns with the values and interests of your community, fostering a connection that can lead to a Gospel-centered conversation. **How to do it:** Share visually appealing and shareable content showcasing your church’s activities, events, and contributions to the community. Encourage your members to share the experiences, creating a digital word-of-mouth effect. You may even want to consider TikTok videos to help communicate to the “Nones”. Think about how your church can become highly practical and entertaining to them! **4. Low-Pressure Invitations** **Why it matters:** Traditional invitations to church services may be intimidating for the “Nones”. Perhaps that is why 90% of them seldom attend a church service. Instead, extend low-pressure invitations to events that are easy to attend, needed by them, and don’t carry the expectation of religious commitment. **How to do it:** Host community gatherings, workshops, or social events that cater to a wide audience. Position these events as opportunities for connection (community), learning, or fun without emphasizing the religious aspect. Think how the church can coordinate and facilitate what they already are doing (i.e. Pickleball, game nights, eating, etc.). Use this time to love them and start sharing the Gospel. **5. Demonstrate Relevance to their Daily Life** **Why it matters:** 81% of “Nones” see religion as irrelevant to their daily lives. Showcase how your church addresses relevant issues, provides practical guidance, and supports people in their day-to-day issues. **How to do it:** Incorporate practical teachings that they would be interested in, into your communication. Address common life struggles, such as stress, anxiety, relationships, and personal growth. The “Nones” may even be open to a cooking class by a Grandmother from your church. Emphasize how your church is a resource for navigating life’s challenges and building a supportive community. They don’t know it yet, but you can help them discover how Jesus does that to perfection. In essence, the key is to meet people where they are and communicate to the “Nones” in a way that resonates with their interests and needs. It’s not going to be easy. By emphasizing community contributions, sharing relatable stories, leveraging social media, extending inclusive invitations, and demonstrating relevance to daily life, your church can build bridges with the “Nones” who may not be actively seeking a religious connection. Then pray that the Holy Spirit will open their hearts so your relationship and engagement can lead to the Gospel message. They need Jesus. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, communications, community, social media --- ### [Photo File Formats: A Ministry Guide (How to Change Them)](https://beknownforsomething.com/photo-file-formats-a-ministry-guide-how-to-change-them/) **Published:** April 8, 2024 **Author:** BKFS **Content:** Visuals play an important role in conveying ministry messages effectively. Photo file formats enter the picture to add complexity and questions (with [resolution](https://beknownforsomething.com/image-resolution-a-ministry-guide/) affecting the finished quality and physical size of the image too). Whether it’s for [website content,](https://beknownforsomething.com/7-design-tests-for-effective-church-communication/) social media posts, email communication, your bulletin, or submissions to publications, choosing the right photo format is crucial. Let’s define common formats, when to use them, and how to easily change/convert them if needed. NOTE: *Lossless* vs *Lossy* photo file formats are important to understand. When compressing files, to take up as little storage space as possible, the file format sometimes takes lossless formats (full size, no reduction in quality) and makes it lossy (reduced quality based on settings). Be careful which you choose. 1. **JPEG or JPG (*Joint Photographic Experts Group*):** JPEG is one of the most widely used lossy photo file formats. It’s perfect for church websites and social media because of its small file size and compatibility. JPEGs are preferred for photographs and images with many colors, making them great for showing events, church members, and vibrant images. Be careful you don’t compress the quality too much though. **Conversion Tip:** Use online converters or photo editing software. Remember, repeated conversions can degrade image quality (even more), so always keep an original copy. 2. **PNG (*Portable Network Graphics*):** PNG is the go-to format for images with transparency, like logos and icons for church branding. It’s also favored for high-quality graphics due to its lossless compression. If you want your church’s logo to look crisp and clear on your website, go for PNG. **Conversion Tip:** Converting to PNG is straightforward with most image editors. Just be mindful of file size, as PNGs can be larger than JPEGs (based on the amount of colors in the image or graphic). 3. **GIF (*Graphics Interchange Format*):** GIFs are a unique lossless file format often used for short animations or fun memes (on screens). They’re excellent for engagement on social media, as they capture attention. But resist GIFs for most usage (unless it has motion). Don’t use them for printed materials. **Conversion Tip:** Creating a GIF from a video or a series of images can be done with online tools or specialized software. 4. **RAW:** Photography enthusiasts often work with RAW files. These lossless files contain all the data captured by your camera sensor, allowing for extensive post-processing. Usually not used on websites because of the large file size, they can be great for creating stunning visuals for church’s print publications (bulletins, magazines, newspapers). Often, it’s fine to create a lossy JPEG with low compression from your RAW image to reduce the file size. If in doubt? Use the RAW, if available, or ask the printer which is preferred. **Conversion Tip:** RAW files need specialized software for conversion, and they may not be supported by all image editors. Always keep the original RAW file when creating lossy file formats from them. **Tips and Tools for Changing Photo File Formats** - **Online Converters:** Websites like [convertio.co](https://convertio.co/) and [online-convert.com](https://www.online-convert.com/) allow you to upload a photo and select a desired format. They’re user-friendly and require no software installation. - **Photo Editing Software:** Applications like Adobe Photoshop (costs), GIMP or other free (or low-cost) online editors like [canva.com](https://www.canva.com/) offer conversion options. They also provide control over the quality and settings. - **Batch Conversion:** If you have multiple photos to convert, consider using software that supports batch processing. This can save you a lot of time! - **Preserve Quality:** When converting, always aim for the best quality possible. Lower quality may impact the visual appeal of your church’s materials. And ALWAYS consider resolution and size requirements. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/church-branding-system/) **Categories:** Images **Tags:** audience, bulletin, Communication Content, email, resolution, social media, website --- ### [Stop the Church QR-Code Madness](https://beknownforsomething.com/stop-the-church-qr-code-madness/) **Published:** April 22, 2024 **Author:** BKFS **Content:** QR codes first appeared in 1994. These pixelated grids were free-to-create and a convenient-to-use system to take someone to a webpage without requiring a lot of typing. But originally, they required a special QR code reader or app. That was a problem. So, as a solution, mobile devices allowed their cameras to recognize the QR-Code, become a reader, and then redirect to its URL. However, the popularity of the QR-Code waned. It wasn’t until print materials were restricted during the pandemic that people reluctantly saw the convenience of these QR codes. Many got used to them. Now, post-pandemic, many churches and organizations continue to use [QR codes](https://beknownforsomething.com/church-how-to-generate-a-qr-code-and-5-tips-for-using-them/). But many churches are using them improperly or ineffectively and I’m hearing complaints. Here are 7 practical QR-Code tips for a church (so your congregation doesn’t feel bombarded by QR-Codes): 1. **QR codes aren’t usually needed in digital communication:** QR codes are intended to direct someone to digital content. So, adding a QR-Code to a webpage, or in a social media post, so it can be scanned with a mobile device, just to take them back to the digital, is a waste of effort. Simply use a link instead! Therefore, only use a code on print material to connect someone to a website (for more information or registration). The rare exception? Occasionally, it’s appropriate to use QR codes on a digital screen when a web link isn’t possible. 2. **QR codes shouldn’t replace your URL:** Getting your congregation to remember your [website URL](https://beknownforsomething.com/10-best-practices-choosing-a-good-church-domain/) is important. So, make the website URL and page name something they’ll remember. Then emphasize your URL over the QR-Code. Why? Because they’ll always have access to your website (and not always have the QR-Code available). 3. **Public screens are rarely the place for them:** Unless there’s a good reason to scan the QR-Code immediately, most people don’t like holding their phone up to scan the code in public. So, if in doubt, don’t. Keep your QR-Code usage for a more private area like on a poster in a hallway. 4. **People won’t scan a mystery QR-Code:** If someone is unclear about where a QR-Code will take them or what it’ll do for them when they scan it, they will resist using it. So, be clear. Indicate near the QR-Code what URL it’s pointing to and why they should use it. It’s best to be consistent with the styling of this. 5. **QR codes should be tracked for efficacy:** Use a free bit.ly account to create a shortened URL from your actual URL. Then let it create the QR-Code too. When people scan the code, your bit.ly account dashboard tabulates the usage. If few use your QR codes, you’re either not communicating the benefits well enough, or your audience is just not going to use them. So, stop. 6. **Don’t let the QR-Code obscure the message:** Be careful that the QR-Code doesn’t overpower the promotional communication. The emphasis needs to be on your event. Then the call to action (QR-Code) should be secondary. Remember, if they miss the message, there’s no need for a QR code. 7. **Make them an appropriate size:** When adding a QR code to anything, keep it as small as possible. And always try scanning it from where most will be standing or sitting. It’s got to work! Note: [A bit.ly QR-Code](https://www.qr-code-generator.com/) (made from a shortened URL) will always be simpler and easier to scan from a distance. [![Website Assessments | Be Known for Something | Church Logo Branding](https://beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/website-assessment/) **Categories:** QR Codes **Tags:** audience, benefits, Communication Content, community, social media, website --- ### [The Beginner’s Guide to Church SEO (Being Found Online)](https://beknownforsomething.com/the-beginners-guide-to-church-seo-being-found-online/) **Published:** March 15, 2021 **Author:** BKFS **Content:** Everyone can benefit from strong Church [SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) (Search Engine Optimization) and this Guide to Church SEO will help you get a third-party endorsement. When someone recommends what you’re offering. Wouldn’t it be great for a trusted friend to recommend your church? The next best solution? When Google (or another search engine) gives results that recommend YOU! Winner! We tend to trust one of their first results as we heard it from a trusted friend. Imagine having the best seo keywords for churches and it makes Google your biggest evangelist! The ability to be found on that first page requires a lot of work though. It’s called Search Engine Optimization (SEO). Creating and delivering [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) the way the search engines (Google’s the biggest) want it. That optimization says you’re playing well with their ever-changing algorithm. **The solution:** when someone (near you) requests something; Google (who’s looked through your local church website) believes you’re the best to answer the request. Or supply what they’re looking for. That’s an oversimplification of SEO. Here’s how you can ensure your church is the “best” Google solution in local church results. Local SEO is critical (especially through Google Maps). 1. **You need to rank high for what they’re looking for.** For example, “What’s the best chocolate to buy?” is the search. Pretend your website offers “best chocolate”; then Google may point to you. Problem: if many [websites](https://www.beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/) say “best chocolate”, then Google has to decide who’s best. They check the content to choose who’s most likely to be the “best chocolate”. The higher you rank, the more likely you’ll land on the first results page. Rarely will people look past the first or second results page (since they’re trying to quickly get to the trusted Google-approved result). But it’s difficult to rank. Imagine when someone searches “best church to attend”. There are many. 2. **Unique, desired long-tail Keywords help.** This helps narrow the pool of what someone is looking for. “Best chocolate” is a very wide-open category or keyword. Adding words before or after (as a tail) gives a narrowed request. “Good salted chocolate” slims the search. “Good salted dark chocolate” continues to target. If you’re just known for being a church, you risk never being found. Instead, consider the long-tail keywords (for church) that the people in your area may be looking for and find a long-tail keyword of about 4-5 words. And be known for it — especially in a manner that Google likes. 3. **Use the Keywords consistently.** Have the keyword included on the page (2-3 times) in well-written content. You should also have it in meta-descriptions too (that’s the hidden content that Google scans for images, videos, and page descriptions). If you don’t use it, why would Google think you’re great at it?! Meta page descriptions are huge: use active voice, keyword-rich, <155 characters, and unique content (that matches the keyword) for each page. 4. **Create website content that Google loves.** That requires easy-to-understand, unique, 300+ words/page with pictures and/or [videos](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/). With a keyword-rich headline or subhead. 5. **Be good internet content providers.** Ensure you have 2-3 links directing to other content on your website as well as regularly interconnecting to other websites (not yours). Google ranks you higher because they want to support the world-wide-WEB. This is a simple overview of a very deep topic, Church SEO. Want to jump into a deeper look at Technical SEO? [Here’s a great article](https://ignitevisibility.com/technical-seo/). But certainly, start with these, be consistent, and you’ll be found! Want to have this Guide to Church SEO come to life for you and your church? You may be interested in our [SEO Coaching package](https://beknownforsomething.com/website-content-audit/) for the best church communication strategy and church website content. As church branding experts, we know church leaders and church ministries. And we can get Google to love you too! [![Improve Your Church Website. A Guide to Church SEO](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg)](https://www.beknownforsomething.com/website-assessment/) **Categories:** Content, Website Design **Tags:** SEO, website --- ### [Possibly the Most Cost-Effective Way to Build a Church](https://beknownforsomething.com/possibly-the-most-cost-effective-way-to-build-a-church/) **Published:** April 5, 2009 **Author:** BKFS **Content:** This past week I had the privilege of art directing a photo shoot at an incredible church in the Dallas area called IBOC (Inspiring Body of Christ). It was awe-inspiring to say the least. ![IBOC Inspiring Body of Christ | Cost-Effective way to build a church](https://www.beknownforsomething.com/wp-content/uploads/2009/04/iboc0409.jpeg "iboc0409 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")For the last couple of years, we’ve seen architectural plans and renderings of this dream building, and now to stand in the shadows of this enormous building was humbling. God is doing a great work in the hearts of the members as they see their building take shape. But God is also doing a wonderful work through the process that’s used to create the building. The Barron Group (Fort Worth, TX) started with a Charette process, moved to the architectural design and now the construction is nearing completion. **How to Build a Church? This integrated process is called Design Build.** To view this new church building process from afar, it seems perfect. Pastor Rickie Rush and his members are so excited to see the building take shape and they anxiously await their first service in the new building. They’ll stream into the entrances and will instantly be taken-aback by the huge aquarium that you either walk by or THROUGH in order to get into the 4200 seat auditorium. Once in their seats, they’ll feel surrounded by God’s Spirit as 3 gigantic screens and a state-of-the-art audio-video-lighting system ignites emotion and excitement. **All this for the purpose of winning the lost to Christ. This Church Building Project is all about Jesus and the Gospel!** But when you think about the entire church building process, it’s baffling to think that a $34 Million building can be produced. There are **so many complexities** that need to be supervised over their many square foot expanse. Here’s an article that focuses on the [Aquarium and their Church Brand](https://beknownforsomething.com/largest-private-aquarium-in-a-church). I walked though the building a few times. Once with the contracting supervisor, then the lead architect, and finally with the Pastor. **Each person pointed out interesting details:** - The entrance for the scuba divers to enter the aquariums (to feed the fish and clean the tanks). - The cabling infrastructure to organize the miles of wires that circulate throughout the hidden areas of the church. - The recesses in the walls where the members can bring the “things” that they’ve left behind to follow Jesus. - The area for the multitude of ushers and volunteers to go and assemble and relax. - The many extra woman’s bathrooms to accommodate a usual bottleneck. - The runway area around the ENTIRE worship center for the Pastor to “roam” and teach. - …on and on I could go. It was worth all the construction costs! The **cost-effective manner** that this building was done honors God and Stewardship. It’s also less stressful and allows for engaging the church into the process. It’s called Design Build. **I highly endorse it!** How much to build a church? Be careful you don’t add money to your plans by costly change fees. Design Build helps with this process. **Here’s a condensed version of the church building process as demonstrated on this amazing project:** - **[Charette](https://en.wikipedia.org/wiki/Charrette):** a unique design brainstorming process that hears the desires of the Pastoral Team and members. - **Architectural Design:** the people who actually brainstorm with you design to your budget because they have direct access to the estimation teams on the “construction” side. This solves so many issues! - **Engineering:** their engineer teams work together as a support for the overall design and build. They know the entire project and work as a team to make sure the master plan can be fulfilled with municipality codes. - **Guaranteed Maximum Price:** this is so crucial! Because everyone is working together, no one points fingers at another process to blame them for an “unknown.” Now that’s refreshing! All design builders don’t work EXACTLY the same way, but the process is available in your area too. Just google Church Design Builder in your State and they will point you to the closest builder in your area that specializes in this process AND loves the church. If you’re looking for a church branding company to help you with a [powerful church church branding system built on reliable research](https://beknownforsomething.com/church-branding-system/) – so you can discover your thread, get a complete logo system, and get professional church communication coaching, [talk with us](https://beknownforsomething.com/contact/)! While you’re there, you can find other companies (like us!) who love the *House of Worship* building process AND God’s people! **Categories:** Communication Strategy **Tags:** Barron, charette, Church Perspective, design build, guaranteed maximum price, NACDB --- ### [Church Management System: What a Church must Communicate](https://beknownforsomething.com/church-management-system-what-a-church-must-communicate/) **Published:** October 21, 2023 **Author:** BKFS **Content:** Using a church management system (ChMS), like [Breeze ChMS](https://www.breezechms.com/?utm_source=beknownforsomething&utm_medium=blog&utm_campaign=church-management-system-what-a-church-must-communicate), can greatly enhance communication within a church community. But remember, it’s a two-way system that requires your members and you to engage with it. Here are some tips to effectively utilize a ChMS for communication in your church and what you must communicate to your members: 1. 1. 1. **Create a centralized hub for everything.** Before anyone will want to be part of your ChMS, you need to create a place that’s professional, up-to-date, and has as many pieces of information as possible: important messages, announcements, financial reports, etc. And it must connect to your [website content ](https://www.beknownforsomething.com/4-practical-editing-tips-for-church-content/)to help establish your digital hub. 1. 1. **Encourage everyone to register.** It’s important to you as church leadership to have everyone part of the system. But you need to do everything within your power to encourage all members to be part of the ChMS too. Emphasize the benefits regularly, discuss it publicly as many times as possible, and make it clear how to register on your website (in a prominent area like above the main menu). 1. 1. **Have an easy ask.** Make the registration process easy. Remember you don’t need all their information at the beginning. In fact, with only some of their information, if your Church Management System allows, add it to the system first, and have them correct it as needed. Or, consider a table in the foyer where people can use a tablet or computer to register. You may even consider giving them a bumper sticker or other gift for registering. Have someone ready to answer questions or address concerns. 1. 1. **Give them a regular reason to use it.** Most people who see the need to download a mobile app will often only use it once. And that’s for ANY app! Your church ChMS (on an app if your ChMS offers it or on your website) will not be top-of-mind for most members unless you give them the reason regularly. Make sure the reasons are about supplying a solution to a concern or a path to a goal. If church leadership doesn’t mention the benefits of using it, they’ll probably forget about it. 1. 1. **Ask questions and listen.** Remember, engagement is essential for a Church Management System. Engagement is easier if you’ve segmented the congregation (e.g. age groups, ministries, volunteers etc.). Then you can ask questions that are more relevant to them. It’s a two-way communication! Don’t just push information, instead ask for feedback and then engage in a discussion. Use your ChMS to improve communication strategies and tailor content to the needs of the congregation. 1. 1. **Prove you’re a responsive person. Consistently.** There’s nothing worse than using a digital system that feels like it’s a bot that’s not human. Make sure there’s a phone number for personal discussion if there’s an issue or someone just wants to talk. Establish the church’s routine for updating information and responding so that your members will know when to expect updates and messages, creating a sense of trust for them. Track what calls you receive to improve the system and communication! [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-system/) **Categories:** Church Management System **Tags:** audience, benefits, Communication Content, community, website --- ### [5 Required Branding Elements Every Church Must Control](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/) **Published:** February 19, 2024 **Author:** BKFS **Content:** Understanding the required branding elements is the start of a church being known for something relevant and needed. If left uncontrolled, a church is known for being “just” a church. So, anyone in the community who’s not interested in a religious gathering place, will simply ignore the ministries and your external communication. The 5 essential and required branding elements are: 1. **[A brand thread.](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/)** Understand your community and decide as a church what they need. That can be a solution to a concern or a path to a goal. It’s also what makes you different from other churches and, more importantly, gives controlled language of how your audiences needs you. If you were to disappear, your congregation and community would miss this controlled thread. It needs to be unique, simple, and easy to use. Probably 3-5 words. It also must quickly connect to a Gospel message. 2. **[A logo system.](https://www.beknownforsomething.com/5-church-logo-ideas-free-to-use-for-your-church-2-2/)** In our visual world, we associate organizations with a controlled symbol. In fact, many want to wear something emblazoned with a logo from their favorite brands! So, make sure you have a professional, simple, and unique symbol that your congregation (and hopefully your community) would think represents them well. Then you need to expand your logo into a brand identity system that all ministries will use consistently. And probably, for various usage requirements, a horizontal and/or a vertical version of the logo. It’s always useful to have a color and black/white version too. 3. **A color palette.** Your logo defines certain colors that will start to represent your church as a controlled combination. You need a primary color (used about 60% of the time), a secondary color (30%), and an optional tertiary color (use occasionally: 10%). These controlled colors are required brand elements, so you don’t have to always see a logo to identify branded material. For example, if you have a particular blue in your palette, you should resist all other blues that you could use in graphics, signage, and interiors. This takes control, but it will make your graphics, videos, and signage much easier! 4. **A font palette.** Like the color palette, when there’s written content, a church needs to [control the fonts used](https://www.beknownforsomething.com/dont-forget-font-fences-7-branding-guide-tips/). Whether on slides, videos, print materials, or website; most churches require a primary and secondary font. Occasionally, a tertiary font will help when communication materials requires it. Sans-serif fonts usually read as more contemporary, while serif fonts feel more traditional. Scripts can add a nice personal handwritten feel. It’s also wise to control how uppercase and lowercase are used too. 5. **A brand guide.** Every church needs a simple PDF that lists the required branding elements that they’re controlling. Why? To give to people who are working on communication materials (social graphics, print, website, video, etc.). This simple one-page element will show acceptable use of all branded materials so that there’s no confusion. And it also maintains equal rules for everyone. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/) **Categories:** Brand Strategy **Tags:** audience, brand guide, color, Color palette, Communication Content, Font palette, fonts, Logo, thread --- ### [Image Resolution: A Ministry Guide](https://beknownforsomething.com/image-resolution-a-ministry-guide/) **Published:** January 27, 2024 **Author:** BKFS **Content:** As a church communicator dedicated to effective church communication, you understand that visuals play a pivotal role in conveying your church’s message. Whether it’s for your [website](https://www.beknownforsomething.com/4-common-website-mistakes-with-simple-fixes/), social media, or printed materials, getting the image resolution right is crucial. **Image Resolution Explained:** Image resolution refers to the amount of detail an image holds. It is typically measured in dots per inch (DPI). And resolution is dependent on the device or channel you’re producing for. Screen resolution requires the lowest DPI and professional printing requires the highest. Your goal: Clarity and Sharpness. High-resolution images look crisp and clear. This is vital to make your church materials visually appealing and not pixelated (a choppy, blocky, or fuzzy appearance). **Print vs Online Matters:** Print and online/screen platforms have different requirements. While online images have a lower DPI (72-100 DPI is often sufficient), print materials demand higher DPI, usually 300 DPI, to ensure quality. **Avoiding Image Pixelation:** Images will pixelate when enlarged, leading to a loss of quality. So never enlarge an image beyond its preferred DPI. NOTE: Enlarging an image twice its size reduces the DPI by half (ie. 4” x 4” at 100 DPI enlarged to 8” x 8” makes it 50 DPI — smaller than a screen requires). **Ensure the Correct Image Resolution:** - **Know Your Medium:** Determine where the image will be used. Online: 72 – 100 DPI. Professionally printed materials (brochures, postcards, etc): 300 DPI. Office Printers? Often 150 – 200 DPI. - **Start with High-Quality Images:** It’s OK to downscale a high-res image but not to upscale a low-res one. In fact, you can’t “add” resolution to an image that’s too low in resolution. You can only reduce its size. - **Resolution adds file size:** Beware! When using high-resolution images, it adds size to your file. So don’t overdo resolution. Especially for website delivery, you always want image files to be as small as possible so your file size remains small enough to deliver quickly over the internet. That’s why, for online use, you should optimize images by compressing them without losing much quality. Use formats like JPEG for photographs and PNG for images requiring transparency. And reduce web images to 72-100 DPI. - **Testing Resolution:** Take the overall image size (in inches) and multiply the inches by the DPI requirement to get the correct DPI resolution (ie. 3” x 4” for screen resolution 100 DPI will be 300 x 400 DPI; but for high-end printing 300 DPI, it would be 900 x 1200 DPI). If in doubt? Ask the manufacturer for the DPI requirement. If you’re starting with resolution and wonder how large you can use the image effectively, divide your DPI by the required resolution to get the approximate usage size in inches (2000 x 3000 DPI divided by 100 DPI for screens, means you can use it at approximately 20” x 30” on a screen). **Be careful about image resolution.** This technical aspect of communication is foundational to looking great. Understanding and correctly implementing image resolution for print and online materials enhances your [church’s branding](https://www.beknownforsomething.com/6-essential-church-branding-components/) and ensures your message is conveyed with the professional impact it deserves [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-system/) **Categories:** Images **Tags:** benefits, brand, Communication Content, resolution, social media, website --- ### [Establishing a New Rhythm for Church Communication](https://beknownforsomething.com/establishing-a-new-rhythm-for-church-communication/) **Published:** January 15, 2024 **Author:** BKFS **Content:** Church communication has a rhythm. It’s a regular, reliable pace and pattern of required content. But it may be time to establish a new rhythm. Stop wasting time on church communication that is out of step with what the audience wants. In music, someone needs to establish a consistent rhythm so the instruments and vocalists work together. If that rhythm isn’t correct or the beat isn’t heard, the ensemble fails. Your communication is the same. Here are 5 ways to assess your current rhythm with suggestions for establishing next steps toward a new rhythm that’s effective for your local church: 1. **Conduct a Communication Audit.** Look at your existing online and offline communication channels (i.e. website, social media accounts, print materials, announcements, email newsletters, etc.). Do you have a consistent pace for each? Are there some being neglected? Is your content created with controlled guidelines that make it your church’s material (fonts, colors, design, logo, etc.)? Is there content that’s outdated or irrelevant? **Establish:** List what’s working and what’s not. Star the channels that are required to keep most engaged and informed. 2. **Engage with your [Congregation](https://www.beknownforsomething.com/6-revealing-questions-to-ask-your-congregation-regularly/).** Are they posting, interacting, liking, and reposting your church’s content? Are they reading your communication? Aware of it? Why not? Is the content wrong? Do they use other channels you don’t? Ask them. Seek members who have larger social followings and ask for suggestions for a new rhythm for church communication. Use surveys, informal discussions, or listening groups. **Establish:** Define who your church is talking to in your church and community. List their needs, concerns, and goals. Star the channels they rely on. Are there channels you can drop? 3. **Consider what you want to accomplish.** Ask the Senior Pastor (if that’s not you) or the board what needs to be accomplished for your communication. Do they expect a better rhythm or outcome to your communication? How would they improve it? Do they know other churches doing communication well? **Establish:** Expectations of the leadership wants for each of the communication intents (information, inspiration, education, community-building, and transformation). Ensure your content guidelines fall in line with your church’s vision and mission. 4. **Assess who is in charge of [communication](https://www.beknownforsomething.com/3-roles-of-the-communication-director-paid-or-volunteer/).** Whether it’s a single person (you) or a team, ensure everything is done with excellence. If you don’t have enough people producing the communication content, you’ll get out of rhythm and your content will feel sub-standard. Fix this. Either the expectations need to change, the channels need to be reduced, or you need to increase your team. **Establish:** Prioritize and assign doable tasks. Having too few, and attempting too much, will always feel out of rhythm. It may be the perfect time to create a volunteer team from the engaged members you listened to. 5. **Develop a written [communication plan.](https://www.beknownforsomething.com/5-steps-for-planning-achievable-church-communication-timelines/)** Finally, like an orchestra preparing to play a song, you’ll need a conductor, a trained team, an itemized plan, and lots of rehearsal. **Establish:** Prioritize what’s important because you can’t do it all. Set goals and guidelines that are specific, measurable, achievable, realistic, and timed. And become aware of the tools and technology that will help accomplish your goals. That plan will set the pace for a new rhythm for church communication. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, community, social media, website --- ### [Church Communication Trends for 2024 (Get Ahead of Them)](https://beknownforsomething.com/church-communication-trends-for-2024-get-ahead-of-them/) **Published:** January 8, 2024 **Author:** BKFS **Content:** It’s good to be aware (and get ahead) of church communication trends for 2024. As a ministry leader with a focus on getting the Gospel message to your audience, it’s crucial to keep up with the ever-changing landscape. To effectively reach and engage the community, let’s look into some trends that might shape the way churches communicate in the coming year (based on talking with hundreds of churches): 1. **Define and control how [your church is a solution to an audience](https://www.beknownforsomething.com/know-your-benefit-talk-it-5-steps/):** Tailoring your message to specific segments is increasingly important. Leverage demographic and ChMS data to understand your audience better. Use insights to send personalized emails, targeted social media posts, customized website experiences, and limiting ministries. When people feel the message is directly relevant, it creates a meaningful engagement. You become *their* church! You can’t reach everyone. 2. **Community Building Beyond Sundays:** Church communication is not limited to Sundays anymore. Encourage [community engagement throughout the week](https://www.beknownforsomething.com/communicating-to-make-your-church-a-7-day-destination/) by creating online discussion groups, podcasts, or social media communities. This fosters a sense of belonging and allows members to support each other. The church is more than what happens in the building. 3. **Interactive Content on Church Websites:** In 2024, church websites will likely see a surge in interactive content. Congregations are seeking more engaging online experiences, and features like live chat, downloads, interactive events, and dynamic Q&A sections to foster a sense of community. Incorporate these elements into your church website to make it a dynamic hub. 4. **Rise of Video Content:** [Video](https://www.beknownforsomething.com/pastor-be-heard-more-5-tips-for-church-videos/) continues to dominate all online platforms and it’s no different for churches. Livestreaming services, recorded sermons, and short devotional videos are powerful tools for reaching both existing members and potential newcomers. Embrace this trend by investing in good-quality video production equipment and training someone with production and editing abilities. 5. **Tech Integration in Worship Services:** As technology advances, integrating it into worship services becomes increasingly relevant. Explore using virtual reality (VR) or augmented reality (AR) for immersive worship, foyer, or small group experiences, and leverage tech tools to enhance sermons and communication during services. All while maintaining a worshipful atmosphere. It’s a balance! 6. **Cybersecurity for Church Communication:** This is one of the most critical church communication trends! With the increasing reliance on digital platforms, cybersecurity is paramount. Protecting sensitive information and ensuring the safety of online transactions are crucial aspects of church communication. Invest in secure tools, educate your team and congregation about online safety, and stay updated on the latest cybersecurity trends to safeguard your church’s digital presence. Stay motivated, keep educating those around you about the “why” behind these trends, and hang on! If you find yourself scared of the future and the changes that are happening in technology, get training and coaching. And trust God for what’s ahead. Here’s to a year of growth and impactful church communication! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, Communication Content, community, visitors --- ### [What the unchurched thinks about church (9 discoveries)](https://beknownforsomething.com/what-the-unchurched-thinks-about-church-9-discoveries/) **Published:** December 18, 2023 **Author:** BKFS **Content:** Almost every church wants to reach their community for Jesus. A great thing to do then? Discover what the people in your community thinks about you. That perception of what you’re known for allows you to understand how much you need to change their minds. Or it may allow you to better serve them. Over the years, as a church consultant, I’ve conducted listening groups for church clients. We normally talk to various demographic groups of church members but we also request that the church organizes a group of neighbors who live nearby who choose to not attend any church. Often, it’s a difficult group to assemble for a church but it’s been fascinating to help understand the perception of a church. Here’s what I’ve learned about what the unchurched thinks about church: 1. **Going to college often stops many from attending a church.** Even if they’re regular church attenders when [starting college](https://www.beknownforsomething.com/5-must-do-tips-for-engaging-students-at-your-church/), many stop going during their college years (according to them they “couldn’t find a local church like their home church” and parents aren’t there to encourage them to go). 2. **Kids could bring them back.** Twenty-somethings go to college; then after college, concentrate on job searching and dating. All while ignoring church. In their 30s they get married and have kids. Then, finally, they start having a desire to return to church to “raise kids like they were raised”. 3. **Parents don’t always think about going to church with their kids.** Therefore, kid’s programs are critical (Sunday School, Trail Life USA, Awana, VBS, etc.). Not just on Sunday. 4. **The unchurched will visit if there**’**s a reason.** Create one! Make it community-friendly and beneficial to THEM. Think what they’re trying to accomplish or fix and offer them solutions. 5. **Attending is different from visiting.** Many say they don’t attend a church but actually “visit” occasionally. Stop asking them to “attend” (feels longterm) and ask them to visit instead. 6. **Most know they** “**should” go (often because their parents wish they did) but still choose not to.** Many were raised in the church but have simply lost the “habit of going”. They just need a reason! 7. **They**’**re aware of churches in the area but don**’**t know much about yours.** Don’t assume anyone knows what you’re offering. They don’t (unless you tell them)! Ensure your [website content](https://www.beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/) is good! 8. **Sunday may not be the best day for them.** Sunday is perceived as a “family day” and time to sleep in. Add kid’s sports programming and Sunday’s an even more difficult day to ask them to give up. 9. **Church is often perceived as** “**white-hair”.** Most community’s average age is mid-30s (who have kids). They want to see themselves in communication materials (and not just older people). Make sure you’re showing younger families on your website and have a suite of ministries available for them. Think your community is different? [Why not ask them](https://www.beknownforsomething.com/church-focus-groups/)! Remember, each time a church member or leader talks to a community member, you have the potential to discover what the unchurched thinks about church. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Immunity_CTA.jpg "Book_Church_Immunity_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Audience **Tags:** benefits, Communication Content, community, visitors --- ### [5 Social Media Rules for a Pastor’s Personal Presence](https://beknownforsomething.com/5-social-media-rules-for-a-pastors-personal-presence/) **Published:** December 11, 2023 **Author:** BKFS **Content:** A [pastor](https://www.beknownforsomething.com/finding-a-niche-as-a-church-leader-and-local-church/) should have a social media presence. Why? Because the vast majority of people are present on social media platforms. Almost 24/7. They need a Pastor too. However, are there social media rules for a pastor’s personal presence? Should a church mandate these rules? Even when they’re not officially posting as a Pastor? Sadly, anyone who browses X (formerly Twitter), Facebook, Instagram, LinkedIn, or TikTok understand that Pastors (and all believers for that matter) need some guardrails. Should they be imposed? Should there be a policing force for judging messaging that’s posted by a believer? I believe there is. He’s called the Holy Spirit. But sadly, there are many posts that seem to slip by His filter. So, here are 5 social media rules for wisely self-analyzing a tweet before hitting the “post” button: 1. **Remember social media is a public forum.** If you wouldn’t say it from a town square in the middle of your community, then pause before posting. Don’t hide behind the anonymity of a social media window. Because, if your name is on your avatar, you’re not anonymous. And if it’s not listed as your profile, question why you want anonymity. Stop arguing about theology to a mixed world of people. Most don’t care about your opinion or your theology outrage. 2. **You represent God.** If anyone knows you as a believer or a Christian leader, they think your posts represent your heavenly Father. Or they use your posts to shape their view of God. If you’re a Christ-Follower, then represent Him. The standard, I believe, for a Pastor or Ministry Leader is even higher. If in doubt, don’t. And above all, be known for love. Why? Because God is love. 3. **You represent the Church.** Sure, there’s a valid argument that you represent your local church if you’re a Pastor or church leader. But of all these [social media rules](https://www.beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/), this is the most critical. If you’re a genuine Christ-Follower, then you ARE the “big C” Church. The universal group of believers who should be “making disciples wherever they go” (Matt 28:19a). Pause before pushing “post” to see if your opinion ranks high enough to reach that standard. You’re representing the Church. They’re learning from you. You may be the only Church they know. 4. **Post opinion as though it “may” be wrong.** Unless it’s based on an indisputable scripture passage. Then do it with love. Stop posting opinions that divide when they don’t matter for their eternity. Social media is ultimately not about you. It’s about them. “Post” them to Jesus. It’s our responsibility. 5. **Use the opportunity.** The other social media rules may have you believing you shouldn’t be on social media. I don’t think so! “Go into all the world” has never been easier. [Social media](https://www.beknownforsomething.com/every-church-5-social-content-ideas-from-every-sermon/) is a free path to travel around the world and engage with people. For many Pastors, social media represents the greatest group of unbelievers who could be listening to them. Do whatever it takes to engage them. Be a solution to their needs, concerns, and goals. Love them. Post Gospel-oriented content. [![Communicate and Be Heard | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Communicate-Be-Heard-CTA.png "Communicate-Be-Heard-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-system/) **Categories:** Social Media, Uncategorized **Tags:** audience, Communication Content, community, Pastor --- ### [Finding a Niche as a Church Leader and Local Church](https://beknownforsomething.com/finding-a-niche-as-a-church-leader-and-local-church/) **Published:** December 4, 2023 **Author:** BKFS **Content:** A key leadership aspect that can greatly impact a ministry is finding a niche. A discovered thought area where you can flourish and become an expert. This focus is more effective than it is to know “a little something” about everything. People pursue experts. Every church leader and local church needs a niche. And that niche needs to lead to Jesus. **OK, but what is a niche?** Simply put, it’s a narrowed area of expertise within the broader spectrum of your role as a pastor. If this area is needed by your community and your congregation, a niche becomes an excellent opening for an engagement that can lead to a Gospel conversation. A niche becomes a thread that you become known for. It describes the content umbrella for everything you do! It should be a unique space where your passions, skills, and interests intersect with the needs and preferences of your audience. A niche represents a specialized area of ministry where you can make a distinctive and meaningful impact as you become known for it. And it creates a comfort area for your audience. **5 reasons why you need a niche** 1. **[It calms messaging.](https://www.beknownforsomething.com/4-reasons-most-dont-hear-what-the-church-says/)** In our very noisy world, you need one consistent niche solution or benefit that you repeat over and over. A niche allows you to communicate in unison. And to rise above the noise. 2. **It focuses you.** You don’t have to know everything. What a relief! Instead, understand your niche. What others are saying about it. Who needs it. And why it will allow you to connect your audience to the Gospel. 3. **It makes you stand out.** Stating pain points with solutions, within a niche, will get people (who need it) to look up and lean in. The perfect place for ministry! 4. **It attracts a persona.** A group of people interested in your area of expertise. They will pursue you. 5. **It gives clarity.** A niche quickly states what you and your church are about. And in that clarity, your audience decides if they want to listen or want to ignore. But they’ll make a decision! **4 steps on finding your niche** 1. **Self-reflection** of how God uniquely created you. And what interests, strengths, and experiences you have. 2. **[Identify who your audience persona](https://www.beknownforsomething.com/preaching-to-personas-why-you-cant-preach-to-everyone/) is**, and what their needs, concerns, and goals are. 3. **Research, learn, and focus** on how you can be a solution to your personas’ needs. Or a path to their goals. Then create a very short way of saying it (3-5 words is perfect). Use it as a tagline. 4. **Seek guidance.** There are[ branding consultants](https://www.beknownforsomething.com/coaching/) (like me) who give invaluable outside expertise, research data, and advice. Discovering a church’s thread is *my* niche! Now, discover yours! [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Wait_CTA.jpg "Book_Wait_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/?xtfw_notice=39ee19c390) **Categories:** Leadership, Uncategorized **Tags:** audience, Communication Content, communications, community, consultants, message, persona, visitors --- ### [Crisis Church Communication (4 Tips for Pastors)](https://beknownforsomething.com/crisis-church-communication-4-tips-for-pastors/) **Published:** November 27, 2023 **Author:** BKFS **Content:** In our ever-changing and sometimes chaotic world, crisis church communication plays a huge role. Whether you’re addressing a crisis within your church or handling challenging situations online, effective communication is essential to maintain trust and unity among your congregation. As a communicator of Truth and the Gospel, here are 4 practical tips to guide you through trying moments. **1) Swift and Transparent Responses** When a crisis occurs, your congregation looks to their leadership for guidance and reassurance. It’s crucial to respond promptly and transparently. Remember, silence fosters uncertainty. Utilize your church [website](https://www.beknownforsomething.com/4-surprisingly-simple-church-website-improvements/) and social media platforms to communicate important updates as quickly as possible. Of course, from the stage is the best communication, but resist waiting for that moment if it would appear to be stalling. Transparency builds trust. Share the facts as you know them, and if you lack answers, acknowledge it. Being honest about your limitations fosters authenticity. People appreciate transparency, even when the news is difficult to hear. **2) Carefully Craft Empathetic Messages** Crafting messages during a crisis is an art. Start with prayer. Then focus on a lot of empathy. Show you understand the emotional impact of the situation on your congregation. Utilize emails and social media to express compassion and care. Bounce all messaging off a trusted friend to get their outside perspective. Clearly outline steps your church is taking to address the crisis. Offer practical advice or resources where relevant. Your communication should not only inform but also provide hope and a sense of unity. Remind your congregation that they are not alone in facing the challenge. **3) Encourage Two-Way Communication Carefully** In the era of [social media](https://www.beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/), it’s not merely about broadcasting a message; it’s about engaging in meaningful dialogue. Encourage your congregation to share thoughts and concerns. But be ready to respond to comments and messages promptly, even if it’s just to express gratitude for their support and prayers. Careful though: online platforms can magnify conflicts. Therefore, monitoring online conversations carefully. During difficult situations, some may voice dissent, criticism, or outrage. Approach such comments with grace and a desire for understanding. Use these moments as opportunities to model Christ-like behavior and encourage respectful dialogue. Your responses demonstrate how your local church handles conflict. **4) Seek Wise Counsel** Remember, you don’t have to navigate crisis challenges alone. Pray for wisdom and seek advice from fellow pastors, mentors, or [communication experts ](https://www.beknownforsomething.com/coaching/)within your church community. They can offer valuable insights and support as you navigate difficult situations online. You are not alone. Consider forming a crisis church communication team within your church BEFORE a crisis happens. Having a dedicated group of individuals trained to handle communication during crises can be a tremendous asset. As a Pastor and/or communicator, your words and actions have the power to inspire and guide your congregation through even the toughest of times. Stay grounded in your faith, and let your communication reflect the love, grace, and mercy of Christ. Stay strong and may your online presence continue to be a beacon of Light and the Gospel in our crazy world. “*Humble yourselves, therefore, under the mighty hand of God, so that He may exalt you at the proper time, casting all your cares on Him, because He cares about you. Be sober-minded, be alert.*” (1 Peter 6-8a, CSB) [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Communication Strategy, Uncategorized **Tags:** audience, coaching, Communication Content, social media, website --- ### [Communicating Unity in Mission and Ministry](https://beknownforsomething.com/communicating-unity-in-mission-and-ministry/) **Published:** November 13, 2023 **Author:** BKFS **Content:** “I wish we could all be on the same page!” is a message many Pastors hear. Perhaps they mean, “Aren’t we on mission together?” From a leader’s perspective, you may believe you are; but in reality, by the way you communicate unity, it can feel like ministry silos abound. Each ministry doing their own thing. Let’s get on the same page. Here are 3 ways to communicate unity in mission and ministry: 1. **Concentrate on sameness not differences.** Sure, you have different demographic groups and ministries in your church. With different preferences too. Be careful you don’t divide by accentuating differences (unless there’s a clear Biblical standard that needs to be taught). Always seek a common ground. Look at your greater community (your congregation comes from it) and define 1 or 2 [personas](https://www.beknownforsomething.com/4-requirements-for-personas/) that live near you. Who, stereotypically, are you trying to reach? Concentrate on their needs, concerns, and goals. Seek those that run across all (or most) age groups. It’s usually best to broaden the mission so it encompasses most of your community. For example, you may have “homelessness” as a community need. It’s probably better to focus on “discovering a community” to capture the attention of more people. There needs to be one umbrella solution that gets your entire audience’s attention. 2. **Think of a [simple thread ](https://www.beknownforsomething.com/every-church-needs-a-thread/)to communicate the benefits.** Now comes the difficult part. Many mission statements feel too long and are difficult to use in regular communication. Or remember! Most brands are known for something. It’s usually a simple 3- to 5-word tagline or [thread](https://www.beknownforsomething.com/church-rebrand-thread/) that defines the benefit and insinuates the audience’s need. Most importantly, it’s easy to use in “regular” conversation. It’s probably not going to be a theology statement. Instead, it’ll be a solution statement. For example: “Finding a better way” or “Discover community easily”. Why is this so difficult? You need to ensure, in those few words, it speaks to all your ministry groups (perhaps differently) and is unique. So, your defined thread isn’t confused with another church or organization. You should commit to using it for at least 5 years (in order for people to know you for that desired solution). True unity! 3. **Be [consistent](https://www.beknownforsomething.com/church-trifecta-benefits-expectations-consistency/) and constant on all channels.** With your simple, unique thread that gets most people’s attention in and outside of your building, you need to start using it! Communicating unity means that you lead the discussion using your umbrella concept foremost; and then, once they’re listening, give details that make that particular ministry unique. Most people forget the details while remembering the overarching defining mission thread your church is all about. For example: as a stage announcement, “Are you truly looking for community in a world that doesn’t seem to offer it? Well, we do. We call them small groups. And we’d love for you to find a community who’ll become friends while you all focus on God’s Word.” Or, for a kid’s audience, you could say, “We want you to find a community of friends to play with, sing with, and learn God’s Word with”. The key is consistency over time, so all ministries become known for something that they need! Your whole team must be communicating unity! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, Communication Content, Ministry, mission, personas, thread --- ### [5 Practical Steps to Creating a Church Logo](https://beknownforsomething.com/5-practical-steps-to-creating-a-church-logo/) **Published:** November 6, 2023 **Author:** BKFS **Content:** Creating a [church logo ](https://www.beknownforsomething.com/5-church-logo-ideas-free-to-use-for-your-church-2-2/)is not for the novice. But it’s a necessity because we live in a visual world. Most have become accustom to a controlled, visual symbol that represents everything an organization, product, service, or church is known for. A logo is an easy way to have people quickly recognize your ministries and distinguish your communication from all the other churches. And, as they say, a picture IS worth a thousand words! Creating a church logo properly will reinforce messaging and open doors. Here are 5 practical steps: 1. **Know all your requirements.** Many will want a say into your church logo development. Many will believe you must have [certain symbols](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) with a certain style. It’s good to listen to anyone with an opinion. But be careful if you attempt to please everyone. You can’t. Consider these: do you need a religious symbol? (probably not) What words must be part of the logo? (is the word “church” needed?) Do you have a thread, or tagline that needs to be present in your visual brand? (I say “yes”!) 2. **Decide on the [church logo](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) format.** You’ll certainly need a horizontal and vertical version for flexibility. But consider the choice between a wordmark-style logo (just a stylized font for your name) or a unique symbol that accompanies your stylized name. The latter gives you flexibility. 3. **Create the design in vector format.** Now the fun, creative, and challenging part! If you’re not a designer, I’d recommend hiring one. Or a church branding company. If you want the challenge of creating a church logo that’ll define who you are for over a decade, the options are endless. Research trends but resist being too trendy. Simplicity and uniqueness need to define the logo. Use computer programs like Adobe Illustrator ($$$), Affinity Designer ($$), or Canva ($) to create a vector format (all points and curves are mathematically created). Don’t design in a program where resolution will be a concern. Vector format can be enlarged to a billboard-size and maintain a quality appearance. 4. **Edit, Reduce, Simply.** Think you’re done creating a church logo? No. Your design now needs to be revised. Decide now between a “simple but not unique” logo OR a “more complex and very unique” concept. Most logos today are very simple so it will read well in a small format (i.e. website header or business card) and also can be screen-printed onto a tee. Your final church logo should represent who you are, the quality you expect, and the people who attend. If it’s printed on something, and offered to your audience, they should want to be associated with it. Or want the item! 5. **Create file assets.** Once the church logo is finally approved by all stakeholders, you need to create various files that can be used (and controlled) across all mediums and sizes. Your vector format (.ai) can be used in professional applications but you’ll probably need some bitmap (resolution-bound) file formats like a transparent .png. In color, greyscale, and/or black and white. And your bitmap formats will need various sizes for different usage. Yes, there’ll be many assets required in your collection! [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-system/) **Categories:** Logo Design, Uncategorized **Tags:** church symbols, Communication Content, design, Logo --- ### [Communicating to Make Your Church a 7-day Destination](https://beknownforsomething.com/communicating-to-make-your-church-a-7-day-destination/) **Published:** October 30, 2023 **Author:** BKFS **Content:** As a ministry leader, your church facility is more than just a place of worship on Sundays. It should be a vibrant hub that serves the community seven days a week. Transforming your church into a 7-day a week destination is not only a great vision but also a mission that requires effective communication. Here are four communication tips to help you achieve this goal: 1\. **Create an Engaging Church Brand Identity** Your church’s brand identity should set you apart in the community. It’s the first step in making your church a 7-day destination. To start doing this effectively: - Discover Your Unique Identity: Reflect on your church’s uniqueness. Define your mission and values clearly. Then discover a useable 3- to 5-word thread that encapsulates them. - Visual Branding: Invest in a professional logo, color and font palettes, and visuals that convey your identity consistently. This will help with promotion, signage, and identification. - Storytelling: Share impactful stories on your website, social media, and in emails. Narrate how your church has touched lives and showcase your mission’s success. Use your thread consistently! - Involve the Community: Host open houses, workshops, and ministry events that showcase your church’s values and mission to the community. 2\. **Optimize Your [Church Website](https://www.beknownforsomething.com/how-to-resurrect-a-church-website/)** Your website is your digital front door. It’s often the first interaction potential visitors have with your ministry. To make your church a 7-day destination hub: - User-Friendly Design: Ensure easy navigation with intuitive menus, and mobile responsiveness. - Event Calendar: Maintain an up-to-date calendar that includes worship services, community events, classes, and volunteer opportunities. For all 7-days. Make it easy for them. - Online Giving: Make contributions convenient with secure online options, and explain how they support your ministry. - Engaging Content: Publish SEO-optimized blog posts, videos, and sermons that address community needs and interests. 3\. **Harness the Power of [Social Media](https://www.beknownforsomething.com/3-church-social-media-mistakes/)** Social media platforms extend your reach beyond Sundays. Here’s how to use them effectively: - Content Calendar: Schedule posts consistently to highlight events, share quotes, and engage your audience through questions. Don’t make it all about promoting! - Visual Appeal: Use photos and videos to showcase church activities and community involvement. Share behind-the-scenes glimpses to humanize your ministry. Show people who look like the community. - Interact with Your Audience: Respond promptly to comments and messages. Encourage members to share their stories related to your church. - Use Hashtags: Increase discoverability by using relevant hashtags that attract those searching for spiritual guidance or community involvement. 4\. **Leverage [Email Communication](https://www.beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/)** Email is a powerful tool for maintaining a consistent connection with your congregation and community: - Segmentation: Build your list! Regularly divide it into segments based on interests and engagement levels to tailor your messages. - Regular Updates: Send weekly or monthly e-newsletters with highlights of recent activities, upcoming events, and personal reflections. Each email should provide content for its segment. - Personalization: Address recipients by name and use personal anecdotes to create connection. - Call-to-Action (CTA): Encourage recipients to act, whether attending an event, volunteering or participating in a community initiative. You’ll need a team of volunteers for a 7-day destination in your church facility. Making your church a 7-day destination requires strategic communication. With a compelling brand, optimized website, social media, and segmented email communication, you’ll inspire and motivate your congregation to be actively engaged in your ministry every day of the week. Your church can become a beacon of hope and support for your community, fulfilling your mission to the fullest. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, Church Branding, Communication Content, community, email, social media, website --- ### [5 Must-do tips for Engaging Students at your Church](https://beknownforsomething.com/5-must-do-tips-for-engaging-students-at-your-church/) **Published:** October 17, 2023 **Author:** BKFS **Content:** Engaging students at your church is critical to retain them throughout their schooling, and into young adult life. Remember, communication is different than engagement though! Any parent will confirm that talking to a student is different than interacting with a student. So, strive to listen as much as you talk. A church has several demographic groups called “students”: elementary, middle school, high school, and college. Each student group has its own communication challenges. Many of these tips can work with each group but, because parents make most of the decisions for elementary and middle school students, let’s focus on the older student groups: when students make more decisions independent of parents. Here are 5 tips for engaging students at your church: **Have [listening sessions](https://www.beknownforsomething.com/church-focus-groups/) with students.** Consider the student groups you want to engage with and organize small listening sessions with 8-10 students of similar age. Start by asking general questions about their needs, concerns, and goals. You’ll be surprised at what’s top of mind for them. This helps you (and/or the student ministry) create content that will get a student’s attention. Be pain experts for them. And with that engagement, introduce biblical solutions. In your sessions, end with a discussion of where they get information. Then end with asking what content they’d like from the church, what communication channels they regularly use from the church, and if they’d like something different. Listen to learn and understand. **Establish your main communication channel.** Empowered by the listening groups, concentrate on one or two channels that you know your students are using. Then, improve it to provide the content they want and need. Once it’s working well, let the students (and parents) know what channel they can depend on for solutions, answers, and/or events. Remember, most churches can’t do all channels well — so focus on one or two! And regularly remind them to rely on the channel for information. **Create a student area on your website.** Likely, social media will be the channel that most students are on regularly (constantly!) — but also focus on your student area of your church website. This will be found easier by those outside of the church; and also allows you to link to details on social posts. Organize the area and keep it up-to-date. It needs to look simple — but, through links and tertiary pages, it can go deep for those who want more information. **Recruit student [volunteers](https://www.beknownforsomething.com/keeping-church-volunteer-morale-high-5-tips/) to help communicate.** In the listening groups, be on the lookout for students with many social media followers and also have an eagerness to participate in student ministry. They’re perfect for being an influencer to reach their church AND school friends. Together, establish content rules and structure. Encourage them as you meet regularly to hold them accountable to the church’s goals. **Be consistent.** Rinse and repeat. Student engagement doesn’t happen overnight. Keep conducting listening groups and improving. Teach them consistency too. Engaging students at your church will ensure our next generation remains in the church family for the long haul. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Audience, Uncategorized **Tags:** audience, benefits, communication, community, visitors --- ### [4 Ways to Uplift Others and Uplift Yourself Too (self-care tips)](https://beknownforsomething.com/4-ways-to-uplift-others-and-uplift-yourself-too-self-care-tips/) **Published:** October 10, 2023 **Author:** BKFS **Content:** Leaving on vacation recently, I boarded a flight with my wife and heard the safety announcements. I travel a lot so honestly, I rarely listen to the flight attendants with their memorized warnings. Seriously, do we need to be told how to buckle a seatbelt? However, this time, the announcement about the loss of cabin pressure hit me differently. “If cabin pressure drops and oxygen is needed, a mask will drop from the overhead compartment.” It continues, “if you are traveling with someone needing assistance, put your mask on first, before assisting the other person”. A lot of ministry self-care advice can be unpacked in that simple communication. With this in mind, here are 4 ways to uplift others and uplift yourself too: 1. **Establish your foundation.** In [ministry](https://www.beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires/), there are countless needs and demands. But like the flight announcement, you must have the ability to place your “mask” on first, *before* helping others. It’s difficult to uplift others unless you have a healthy foundation. Our vacation we were traveling to included a nature walk with a muddy path. When I started slipping, I reached for my wife’s hand. If she wasn’t on a firm foundation, she’d be of no benefit. We would’ve ended up tumbling to the ground. To help others, be sure you’re healthy spiritually, mentally, and physically. If you aren’t there yet, consider taking a vacation, seeking counseling, or taking time for yourself. Before you help others! 2. **Understand how to love.** I think most have read “[The 5 Love Languages](https://5lovelanguages.com/)” written by my good friend, Dr. Gary Chapman. This bestseller points out that there’s wasted effort trying to love in a manner that’s not received as love. What great advice! In the same way, uplifting others well requires knowing how the help will be received. Assess who needs help and ask what they want. Then assist them through the filter of their perception, using *their* language to reinforce what you’re offering. 3. **Set personal boundaries.** The crucial self-care rule requires knowing what you’re able to do and not over-extending yourself. You can place the mask on someone who needs oxygen but you probably can’t fly the plane. Most stress and unhealthy mental anguish occur when we push our expertise and limits. Or when we end up doing too much of what we once loved. Therefore, establish time limits or take a good vacation to recharge. And remember, ministry empowers reliance on God for their every need, not reliance on *you* in an unhealthy manner. If you feel stretched beyond your expertise? Seek others to help. Often establishing a helpful community does more uplifting in the long run! 4. **Have accountability.** Speaking of establishing community, YOU need it too. Community around you to help, caution, and assist you with your “mask” when you aren’t even aware you need help. Who should that be? People who love and want the best for you. And understand ministry’s complexity but they practice healthy self-care too. Be sure they have the ability to lovingly correct and realign you when you’re doing something wrong. Everyone in ministry needs accountability. If you’re struggling to find a friend? Be that friend to others as a role model; then disciple someone into the role. **Categories:** Leadership **Tags:** benefits, boundaries, community, self-care, team, tips --- ### [10 Unexpected Ways to Communicate Pastor Appreciation](https://beknownforsomething.com/10-unexpected-ways-to-communicate-pastor-appreciation/) **Published:** October 2, 2023 **Author:** BKFS **Content:** Pastor appreciation in October is starting to become expected. This is a good thing! But appreciating your pastor in unexpected ways (year-round) can make your gestures of gratitude even more special and memorable. Here are 10 creative ways to show your pastor how much you value their ministry: 1. **Secret Encouragement Cards:** Ask fellow members (or small group friends) to write anonymous encouragement cards or notes to the pastor. Deliver these messages of appreciation periodically, leaving them in unexpected places like the pastor’s office or at the pulpit. What a great ministry! 2. **Homemade Treats:** Bake homemade goodies or organize a potluck where members bring homemade dishes to share with the pastor and their family. Food made with love is a wonderful and thoughtful token of appreciation. Do you know his favorite snack or meal? Ask him or his wife! 3. **Acts of Kindness:** Encourage fellow members to perform random acts of kindness for the Pastor, such as surprising him with a clean and landscaped yard. Or offer to organize his garage! Coordinate with his family to make sure it would be well received, of course! 4. **Personalized Artwork:** Commission or create a piece of artwork that represents the pastor’s ministry or impact. Present it during a special time as a lasting token of appreciation. Make sure it’s top quality! 5. **Upgrade the Pastor’s Workspace:** Collaborate with the office staff or business administrator, to renovate or redecorate the pastor’s office or workspace. A refreshed environment can uplift spirits! 6. **Professional Development:** Support your pastor’s professional growth by offering to cover the cost of attending a [relevant conference](https://www.beknownforsomething.com/leadership/), workshop, or training program. It’s an unexpected investment in their ministry. Be sure to think about travel costs too! 7. **Church-wide Acts of Service:** Have the congregation participate in a day of service to address the pastor’s needs, such as car maintenance, home repairs, or organizing the pastor’s study. 8. **Celebrate the Pastor’s Hobbies:** Discover your pastor’s hobbies and interests, whether it’s gardening, painting, or a favorite sports team. Surprise them with a gift related to their passion. 9. **Donation in Their Name:** Make a charitable donation to the church’s ministry, or a cause close to your pastor’s heart. Present the donation as a gift in their name, reflecting their compassion. Send them an anonymous card with the details and explain why you did it. 10. **Personalized Playlist:** Curate a playlist of worship songs or inspirational music that would hold significance for the pastor. This could be a digital playlist on his favorite app or a CD if he still uses them. Send an email sharing why you chose the songs and how much his ministry means to you. Unexpected acts of [Pastor appreciation](https://www.beknownforsomething.com/5-simple-ways-to-communicate-appreciation-to-your-pastor/) can deeply touch your pastor’s heart and serve as a source of encouragement. By thinking outside the box and creatively expressing your gratitude, you can strengthen the bond between members and their pastor. All while reminding them of the profound impact they have on the lives of those they serve. A little goes a long way. And don’t just stop with the lead pastor if you have a whole team of ministers! [![](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTAhigh_IG-copy-8.jpg "GotQuestionsCTAhigh_IG copy 8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Leadership **Tags:** benefits, communications, community, consistency, goals, Ministry, strategy, team --- ### [5 Steps for Planning Achievable Church Communication Timelines](https://beknownforsomething.com/5-steps-for-planning-achievable-church-communication-timelines/) **Published:** September 25, 2023 **Author:** BKFS **Content:** Planning church communication timelines with an achievable strategy is crucial to ensuring effective communication with members and the community. Keep them informed in a consistent manner. Here are five steps to help you create a well-structured and achievable communication plan for your ministries: **1. Define communication objectives** Start by clearly defining your communication objectives. What [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) do you want to convey? Who is your target audience (your personas)? What actions do you want them to take after receiving the information? It could be promoting upcoming events, announcing new ministries, sharing devotionals, or getting them to participate in special offerings. Ensure your objectives align with the church’s overall thread, mission, and vision. **2. Identify key events and dates** List all key events and dates relevant to your church throughout the year. This could include weekly services, special worship services, holidays, community outreach activities, fundraisers, and social events. Then prioritize based on how many you’d like to attend (i.e. all church, all ministry, smaller groups, etc.). Knowing these dates will help you plan your communication around them and ensure you don’t miss any critical announcements. **3. Determine communication channels** Decide on the [communication channels](https://www.beknownforsomething.com/channel-preference-how-most-want-communication-content/) you will use to reach your audiences. Churches often use a mix of platforms starting with the website, then social media (Facebook, Instagram, etc.), email newsletters, worship guides, mobile apps, and, of course, in-person announcements during services. Consider your target audiences’ preferences and the nature of the message to determine the most suitable channels for each communication. Start small and get them right before attempting a larger multi-channel effort. **4. Create a communication calendar** Build a communication calendar that outlines what messages will be sent, when they will be sent, and through which channels. Organize the calendar based on the key events and dates you identified earlier. Be sure to include lead times for collecting information, creating content, obtaining approvals, scheduling posts and getting printing done as needed. A well-structured calendar will help you stay on track and ensure timely communication. Allow everyone who creates ministry events to refer to this calendar to keep from overwhelming your congregation’s families with too many events clustered together. **5. Assign responsibilities** It’s difficult to do everything. So, if possible, assign specific responsibilities to individuals for all tasks on your church communication timeline. This can be paid staff, volunteers, or contracted services. This includes content creation, design, social media posting, email blasts, and in-person announcements. Clearly communicate deadlines and expectations to each team member and ensure everyone is aware of their role in the communication plan. Be an encouragement while gently improving all of your communications. It will become invaluable in the future. Remember [church communication](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/) is a two-way process. Encourage feedback and engagement from your church members and be ready to adapt your communication plan based on their needs and preferences. Regularly evaluate the effectiveness of your communication efforts and make improvements as needed to strengthen the connection church members feel with the church. Always be on the lookout for anyone interested in joining your volunteer church communication team. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, Communication Content, consistency, Edit, editing, goals, social media, solution, strategy, tips --- ### [4 Practical Editing Tips for Church Content](https://beknownforsomething.com/4-practical-editing-tips-for-church-content/) **Published:** September 18, 2023 **Author:** BKFS **Content:** Everyone needs to be reminded of [editing tips](https://www.beknownforsomething.com/3-steps-to-editing-web-content/). Why? Because the world is inundated with communication. And every person who creates the communication, believes their message is important. But that doesn’t mean the content will be consumed properly. Communication noise is causing everyone to decide what’s important and what can be ignored. We can’t take it all in anymore! This is why the church needs editing tips. So that we give all of our communication a final edit to reduce noise. Calming messaging! And giving information without wasting people’s time. Do you create church content? Here are 4 practical editing tips every church must practice regularly: 1. **Know who your communication is intended for.** Always understand who needs your information. You may have to stereotype the group that’s receiving it. Or segment the group and communicate differently to each group. If “most” don’t need to hear it, it may be wise to communicate it differently. Or not at all. Decide why they need the content: What do they want? Are you fixing something? Giving them a new process? Avoid generalizations with content. Tell them as quickly as possible about the promise or intent of the content. And do it at the first (top) of the content. You probably also want to remind them a few times throughout the content (depending on length). 2. **Decide one thing you want them to do.** After promising a solution, lead them quickly to the requirement: the call-to-action (CTA). The more you want them to do, the less likely they’ll do any. Try as much as possible to have one. If there are secondary things you must add, do it in a secondary way. Create the hierarchy for them: they need to know what you’d like them to do primarily, then alternatives. 3. **Remove details that aren’t part of the decision.** Often people [creating content](https://www.beknownforsomething.com/building-a-website-dont-forget-this-1-surprising-thing/) are thinking about all the logistics they needed to produce the content: the room it’ll happen in, the number of times it’s recurring, who’s the contact, etc. Most of those details don’t help people decide if they’ll participate. Therefore, edit the content to “benefits” and a strong CTA. Get their attention by mentioning why they need the content and provide a solution. Keep it as short as possible. 4. **Direct interested people to a regular, trusted source for details.** Your church needs to have that one spot everyone can discover all the details — when needed. It must be trusted and accurate or people will resist it. Many churches used to use a [printed bulletin](https://www.beknownforsomething.com/your-church-doesnt-need-a-printed-bulletin-3-reasons/). But now, most prefer the website. Just make sure it’s well done, edited, proofed, and the information is easy-to-find. Social media channels are an alternative to direct people. Remember, everyone has access to a website quite easily, and only a small amount has your bulletin, an app, or are on your email list. A good piece of church content (following these editing tips) needs to be in the proper website area so it’s discoverable by your community and your congregation! [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Content --- ### [Should “GIVE” be in your church website main menu?](https://beknownforsomething.com/should-give-be-in-your-church-website-main-menu/) **Published:** September 4, 2023 **Author:** BKFS **Content:** Your church [website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) is important. Why? The world has transitioned from a print communication hub (bulletin, newsletters, brochures) to a digital communication hub (website, social media, email). And people seek information on a website as quickly as possible. Most only want a website session to last about 30 seconds. That’s not long! In that brief time, most are only clicking 3 times allowing 10 seconds on each page. However, many only like spending about 3 seconds on a homepage. This suggests that when someone visits a website, they quickly glance at the main menu opposite the logo near the top right of the page. Therefore, the organization of the menu and website is critical to find what they’re looking for. You should limit your menu to fewer than 7 main items. Many churches use one of those spots for “GIVE”. **Is that the best scenario?** I wrestle with this. Since everyone goes to the main menu to peruse the site’s content, do we want to be asking for money there? Would we ever greet a car in the parking lot with an offering plate? I dare say we wouldn’t. What about inside the main entrance? Or when people enter the worship service? It all seems too soon. So, instead, we let someone experience the worship service and in the middle of worship, we take up the offering. It just feels right. Not that it’s biblical but it makes sense with that timing. Some even wait till the end when people are leaving. The offering IS an act of worship. That is biblical. **Here are 3 options for asking for GIVING on your church website (because it is important to ask):** **Scenario 1:** The [main menu](https://www.beknownforsomething.com/3-church-website-home-page-issues-resolve-now/). Many churches do it this way. I’d caution you though to not use a special colored button to call attention to it. The church’s perception is tainted with the idea we’re all about money. Having a glaring button in the header of your website asking for money feeds that perception. Website hierarchy says that anything at the top of a page is seen as more important than things at the bottom. The top menu already gives the GIVE menu item priority. Another tip: Because we read from left to right, we perceive things on the left as more important than things on the right. So, I’d suggest putting the GIVE menu item on the right. Maybe just before the CONTACT item that’s usually the final menu option. **Scenario 2:** You want online giving but not in the main menu. This is closer to our congregation’s view of the offering in the worship service. But where should we put the “ask”? It could be an option under the ABOUT dropdown menu item or under CONTACT would also work. This keeps it more secondary. Another secondary option than in the primary menu? Add an eyebrow menu (usually a thin color bar at the very top above the main menu) it could have a place next to SEARCH, MAP, and/or service times. **Scenario 3:** Like in-person worship, why not have a GIVE button or link on inside web pages when you’re sharing stories, ministry victories, or on the events or gallery pages that shares pictures of events. Perhaps a line of text saying: “We can’t do these ministries without your generous gifts, offerings, and tithes. Thank you for giving. (with GIVING being a link or button). It makes it part of worship and ministry! [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, communication, Communication Content, giving, offering, tips --- ### [7 Essential Rules for an Effective Church Greeters Ministry](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/) **Published:** August 31, 2023 **Author:** BKFS **Content:** The [church greeters ministry](https://www.beknownforsomething.com/tips-effective-church-greeters/) is essential for every church. Why? Because your congregation needs to feel a welcoming community. A church greeter ministry spreads hospitable people throughout the entire church as part of an effective first impressions ministry. Think about every church entry point as a start for greeters. Church greeters aren’t just for the congregation though. [First-time guests](https://www.beknownforsomething.com/are-visitors-really-welcome-at-your-church/) must feel welcomed too or they may not return. Guests also need point-people to ask questions and get directions. It’s an important team! Here are 7 essential rules to ensure your church greeters ministry will be effective: 1. **Greeters shouldn’t “just” hand out bulletins and collect offerings.** Sure, that can be part of their church greeters ministry role but it’s much more than that. It’s a hospitality role that participates in critical worship components (like the offering, possibly communion, etc.) …and authentically greeting! 2. **They should go through training.** Like all church roles, don’t assume people know how to lead as a church greeter. Teach them and role-play scenarios with them. Set high expectations and you’ll be surprised how your retention rate will likely increase. 3. **Greeters shouldn’t get to choose their positions.** Everyone’s not good at hospitality. Just because they volunteer as a greeter, doesn’t mean they should serve in prominent roles. It doesn’t mean you tell them “no” though. Instead, train and teach them what biblical hospitality looks like. Then position them based on qualifications. Put only your best (that represent your community demographic) in the areas where guest will enter. I’d also suggest rotating people into various locations so they can get to know the entire church (most sit in the same areas) and keep greeters from “owning” one spot. 4. **They should be held accountable.** Once trained, with the standard explained, someone needs to lovingly hold the volunteers accountable to it. Having visited many churches as a mystery visitor, there are many churches that accept the unacceptable with greeters! You’ll also be surprised how members use the church greeters as role models; so the entire church becomes as welcoming as the team. 5. **Greeters shouldn’t serve every week.** Give everyone a chance to serve! Don’t lock someone into a full-time church greeter volunteer role. If you can, let them have weeks serving and others where they can participate in worship with their family. Or have a break! 6. **They should have safety training.** In our world of crazy occurrences and scary possibilities, you must rely on more than a security person and possibly concealed weapons on members. You also need a trained team that’s distributed across your campus (at entry points) who know how to calm and lead people. The church greeters ministry is the perfect group to guide during medical emergencies and command respect with terror occurrences (that we pray you never have). 7. **Greeters should know “next steps”.** Resist having separate teams for greeters and first impressions (helping at guest services). If possible, have all those roles filled with members who want to encourage others to feel welcomed, find community, and discover small groups and discipleship as their next step in the church! Then rotate them through each location to keep them invigorated and knowledgeable. [![Learning Groups | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Learning-Groups-CTA.png "Learning-Groups-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/groups/) **Categories:** Volunteers **Tags:** audience, benefits, change, Church Perspective, communications, community, consistency, goals, Ministry, team, tips, visitors --- ### [4 Reasons Most Don’t Hear What the Church Says](https://beknownforsomething.com/4-reasons-most-dont-hear-what-the-church-says/) **Published:** August 17, 2023 **Author:** BKFS **Content:** Everywhere you look in our busy world, there’s a lot of information. If you want the information, it’s a good thing. If you don’t think you need it, it’s an annoyance. So, you learn to ignore it. For sanity reasons! We all get too many emails, see too many social media posts, get too many advertising messages, and it seems like that overwhelming wave of information is growing! It’s impossible to keep up. In the middle of seeing a full (mismanaged) inbox and during the never-ending social scrolling, the church is attempting to breakthrough. Church goers even miss the church messaging. And the community? The overly religious messaging and barrage of event promotion gets lost. Why? Communication noise. It’s drowning the church message out. How do we fix it? Here are 4-steps: 1. **Identify your limited who.** If you try to reach everyone, you’ll reach no one. Instead,[ concentrate on one or two ](https://www.beknownforsomething.com/problem-talking-everyone/)limited and stereotypically defined groups that you have access to. Make sure the group you’re focusing on is large enough to help your church grow. And it’s always wise to choose a growing group in your area (not declining). Once you identify them, fall in love with them. Research demographics, talk to them, ask them questions, and listen. Seek to understand your personas. 2. **Listen for needs, concerns, and goals.** Part of loving someone, is the desire to help them with solutions to needs and concerns. Or guiding them to a path to accomplish their goals. Want to rise above the noise? Think benefit-driven, not spiritually-driven. Authentically become their pain expert! Sure, you know they need Jesus, but they don’t realize it. Yet. Communicate about what keeps them up at night or weighs heavy on their shoulders. It’s probably not going to be defined by them as a spiritual issue. So, don’t always talk about spiritual solutions — they’ll be ignored. Get their attention and engage with them. THEN tell them about the Gospel and Jesus. 3. **Concentrate on one solution.** If you talk about too many solutions it’ll only add to the noise. So calm messaging by focusing on [one engaging solution](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/). It needs to become a thread that unites your ministry focus. It also needs to connect easily to the scarlet thread of the Gospel. Think about 3-5 words that will get your persona to look up. It needs to be unique, memorable, and useable. It’s not your vision, mission, or values; but it sure supports them! When you say less, they’ll listen more! The thread also needs to be broad enough it can be unpacked and talked about for years. Be known for it. 4. **[Sing in Unison](https://www.beknownforsomething.com/stop-church-singing-way/).** If a choir is singing in a loud outdoor venue, it sounds good when you’re close. The farther you move away, the music is drowned out by the noise. Especially if they’re singing complex harmonies. Want the choir to rise above the noise? Get them to sing in unison. Your ministries are like a choir. Harmonies are appreciated up close. Want to be heard far and wide into your community? Get one thread that’s a solution to your personas. And sing, sing, sing. In unison! You’ll be heard. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Framework_CTA.jpg "Book_Framework_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, benefits, community, Demographics, strategy, visitors --- ### [4 things your church email newsletter MUST do every time](https://beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/) **Published:** July 31, 2023 **Author:** BKFS **Content:** A church [email newsletter](https://www.beknownforsomething.com/5-church-email-mistakes-to-avoid-weekly/) is an excellent way to remind and inform your members of events, sermons, and resources they need to know about. Unlike the printed newsletters of the past, you can actually know how many are reading the emails and what they’re interested in. So you can improve! If done properly, your open rate (people opening an email for at least 4 seconds) will increase and your congregation will feel more engaged with ministries. However, according to statistics for non-profit organization emails, the open rate remains quite low with about two-thirds of recipients not reading the non-profit emails. This is a pretty low bar to fix! Let’s improve this for your church. Here are 4 things your church email newsletter must do every time you send your email communication: 1. **Give [edited](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) information in a tiered manner.** This is tricky. Of course, you want to provide all the information you’d think they’d need. The problem? Most don’t want all that information. The easiest solution? Send separate emails (with more personalized information) to segments of your list. Then you can deliver information they’d want. If segmentation isn’t possible, then consider tiering content based upon how many people need it. Start at the top of your event listing with Tier 1 (all-church events and information); then after that, move to Tier 2 events (all-ministry; e.g. Kids, Students, etc.). Perhaps those 2 tiers are all your newsletter should list. It’s up to you. Or simply provide a link to your web calendar for smaller events. 2. **Provide scannable [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) for a fast read.** No one likes a long email. How do we know? Research reveals it. A shorter church email newsletter is always better than a longer one! How short should it be? Most people prefer less than 150 words. But that’s difficult if you’re not segmenting. So, make sure you have scan-ability in your content. Use sections to cluster events for each demographic (e.g. Adults, Kids, etc.). Make headlines bold (or larger) so people can quickly search from top to bottom for content they’d like to read. Use bullet points rather than long paragraphs. Keep sentences short by editing wordiness and remove unimportant details. Only concentrate on information that would compel someone to attend or click the link. 3. **Connect to your church website for more details.** In summary, you want a church email newsletter as brief as possible with eye interruptions that make it scannable. So where do you put the details that someone might need after they’re interested (e.g. times, dates, etc.)? On your website. Then link your email to a web calendar event or ministry page. Just resist putting too many details in your email. People will start scanning and quickly ignore most of your email. 4. **Concentrate on the subject line and who’s sending it.** After you have your church email newsletter written, decide what email subject line would encourage someone to open the email. It shouldn’t be long but it should be in active voice. Some email programs allow you to personalize the subject line based on the database. Try that! Also, research has shown that more emails are opened if they’re from a person rather than an organization. Consider having the email newsletter sent from the Pastor, loved Ministry Assistant, or, if segmented, a Ministry Leader. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Email **Tags:** audience, benefits, brand, Communication Content, communications, community, Edit, editing, goals, keywords, strategy, tips, visitors --- ### [How to write better (5 writing tips for articles, sermons, etc.)](https://beknownforsomething.com/how-to-write-better-5-writing-tips-for-articles-sermons-etc/) **Published:** July 24, 2023 **Author:** BKFS **Content:** Churches create so much content, so it’s important to learn how to write better! Church content, even when spoken from a stage, often starts with a pen to paper. Or a blank document in a word processing program. It can be scary and challenging! **How to write better when you have writer’s block** With just a blank sheet of paper, it’s often difficult to get started! And will anyone really want the content? These 5 writing tips will get you started and deliver content that will be read or listened to. **5 tips on how to write better (so it’s consumed)** 1. [**Identify your audience.**](https://www.beknownforsomething.com/preaching-to-personas-why-you-cant-preach-to-everyone/) Start here! Think stereotypically about describing the group God has given to you as an audience. Or think about a potential audience (be realistic though)! You can’t reach everyone! 2. **What are they searching for?** When describing your group, consider what makes them unique. And what they’re seeking. Perhaps a need or concern they need help obtaining. Something that wakes them up at night or weighs on their shoulders all day. Perhaps it’s an unobtainable goal they want but just can’t. This step, alone, will probably suggest content ideas as you consider what they need! 3. **Niche down.** Now, you may have too many ideas! Consider targeting a smaller audience based on needs, concerns, and goals. How to write better? Don’t target large groups or create content that’s too broad, with too many options. You’ll not cover it well in your limited time. And when people are searching for something, they often look for a solution that’s more specific than broad. 4. **Create a Relationship Funnel.** Everyone’s on a path. Some are Christians who attend church regularly. On the opposite end of the spectrum, there are those who don’t understand why anyone would consider a relationship with Jesus. But how many steps are in between? Structure your content so you lead from one step to another. Don’t try to move people much more than one step in the funnel (towards their ultimate goal). Use links online to take them to their “next”. In a [Sermon](https://www.beknownforsomething.com/who-else-wants-sermons-that-engage-6-seo-solutions/)? Give next steps: like Bible references, website pages, or ministry opportunities. 5. **Narrow [Keywords](https://www.beknownforsomething.com/3-must-learn-church-communication-lessons/).** Once you’ve defined and refined your audience with a solution in mind that will move someone along their journey, you need to write. TIP: Say their name, speak their pain, with solutions to proclaim. Edit, based on keyword research (determining what people are searching for). Look for high volume keywords that are fairly easy to rank for (in search). Why is this important for how to write better? Whether someone is online, or in-person, you need to provide them with solutions that they’re seeking. Free keyword research tools (Google Keyword Planner, Keyword Surfer, Moz, etc.) lets you get into the minds of your audience and deliver great content that’s desired! [![](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTAhigh_IG-copy-8.jpg "GotQuestionsCTAhigh_IG copy 8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Content **Tags:** audience, benefits, Communication Content, community, Edit, editing, keywords, tips, visitors --- ### [6 ways to instantly know if your Church Website needs help](https://beknownforsomething.com/6-ways-to-instantly-know-if-your-church-website-needs-help/) **Published:** July 17, 2023 **Author:** BKFS **Content:** Since websites are the primary way most pursue information, it’s important to know if your church website needs help. Remember though, there are many ways to have an effective website. You simply want your church website to be up to the standard of *most* websites. This is not the time to be creative! Give them information as quickly as possible in the manner that they expect to receive it. You may already have an inclination that your website is broken but here are 6 ways to instantly know: 1. **The web address (URL) is difficult to say and remember.** People find websites by either Googling the church’s name, or by remembering your URL. Make sure Google is pointing to your website on their first search results page (e.g. search for church name + city name). If it doesn’t, ensure your domain is easy to remember (e.g. www.yourdomain.org) and that it’s easy to say from the stage too! 2. **You’re not proud of it.** If you’re not proud of your church website, chances are your congregation and community won’t be either. Your website reflects your church, so invest in its design and content. This is probably the easiest way to know if your church website needs help! 3. **You don’t use it yourself.** When was the last time you or your church team used the website? What we’ve found, if you don’t use it, you won’t suggest your congregation to use it either. It probably needs help. 4. **Your [physical address](https://www.beknownforsomething.com/4-common-website-mistakes-with-simple-fixes/) isn’t on the homepage.** Approximately 90% of first-time guests will start with your website. When they decide to attend, is it easy to find your address? Consider placing it prominently on the homepage (near the top), and make it clickable so visitors can use map apps for directions. Avoid listing long paragraphs of directions; when a simple click should be sufficient. 5. **Headlines don’t match URL slugs.** To optimize your website for search engines like Google, it’s important to [align your headlines with URL slugs.](https://www.beknownforsomething.com/5-ways-a-seo-focus-phrase-improves-a-church-sermon/) Each page should have one theme (keyword or key phrase). Clearly identify this theme as your largest headline at the top of its page. Additionally, ensure that the keyword(s) are included in the URL slug after your main domain. The slug becomes the unique identifier for the page’s content (e.g. www.yourchurch.org/your-slug-keyword). 6. **People say “I can’t find what I’m looking for”.** If people frequently express their inability to find what they’re looking for on your [church website](https://www.beknownforsomething.com/how-to-resurrect-a-church-website/), it’s easy to know your church website needs help. Start by improving the organization of your website’s main menu. Ensure each page fits logically under the relevant menu item. Limit the number of items in your main menu and drop-downs to five or six, facilitating a faster and more intuitive navigation experience for visitors! [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, brand, communication, Communication Content, community, consistency, design, editing, keywords, marketing --- ### [Preaching to Personas (why you can’t preach to everyone)](https://beknownforsomething.com/preaching-to-personas-why-you-cant-preach-to-everyone/) **Published:** July 10, 2023 **Author:** BKFS **Content:** Jesus, in His earthly ministry, couldn’t preach to everyone; so, He practiced preaching to personas. He knew His local audience! And then, what He said reached a greater audience. Can you preach to everyone? No. You need to know your local audience, get their attention, and then preach God’s Word. And thanks to digital tools, you’ll reach a greater audience as God’s Word has a way to exceed expectations! **What are Personas?** A stereotypical description of a particular audience segment. Note: [Knowing your audience personas ](https://www.beknownforsomething.com/4-requirements-for-personas/)doesn’t mean watering down scripture or changing the Biblical message. Rather, it’s about creating content that’ll be heard. Preaching to personas is a scriptural principle and an effective way to impart Godly wisdom to a World who’s mostly stopped listening to the Church. Trying to preach to everyone? Impossible. Instead, preach to *most*. Here are the 4 steps: 1. **Identify and fall in love with the majority.** This can be difficult without research. With any audience, it’s tempting to speak from your heart and hope that it speaks to theirs. A better way? Consider a stereotypical description of the majority of your audience and concentrate on their needs, concerns, and goals. Most groups are more similar than dissimilar since “birds of a feather” do like to “flock together”. But God doesn’t call us to just know our audiences, He commands us to love them! Meaning, do whatever it takes to understand them: listening to them and [researching](https://www.beknownforsomething.com/church-branding-products/) them! Then love them by offering Biblical solutions to their pains and paths to help them achieve goals. 2. **Say their name.** Want to get a group’s attention? Call them by a name that they’ll recognize. Repeat it regularly to bring them back when their minds drift. A name can be a persona description (e.g. husbands, wives, young married couples, etc.) or a name that describes pains (e.g. Are you lonely? Trying to get ahead?). Trying to talk to everyone will not get their attention (e.g. Beloved, Church, etc.). 3. **[Speak their pain](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/).** After hearing their name, an audience will look up. In that small engagement, you need to speak about their needs or concerns. Or a goal they’ve attempted to achieve but something’s standing in their way. The more you can associate as their pain expert, the more people will trust you. Tell stories of how you authentically connect with their pain to prolong their attention span. It’ll empathetically connect you to their hearts and minds. Preaching to personas lets them know you’ve done the research and you care about them. 4. **Solutions from the Bible to proclaim.** Finally, after saying their name and speaking about their pain, you can get them to lean in to your message if you continue with, “but God’s Word has been my guide to the solution. Want to hear it?” Make the Bible your guide and then become their Biblical guide to help them discover and practice solutions. Then post your sermon online with search keywords of your audience, pain, and solution; and a greater audience (similar to your persona) will discover it! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Personas **Tags:** audience, benefits, communication, Communication Content, community, leadership, preaching, tips --- ### [4 Pages You Must Have on a Church Website](https://beknownforsomething.com/4-pages-you-must-have-on-a-church-website/) **Published:** June 26, 2023 **Author:** BKFS **Content:** All churches need an [effective website](https://www.beknownforsomething.com/4-surprisingly-simple-church-website-improvements/); but are there certain pages you must have on a church website? Yes! There are many options but, when asked, a church member suggests they mostly want three pages. And when someone in a community is looking for a church, they say they’re mainly looking for 3 pages too. Are both audiences looking for the same pages though? That would make it easier! But interestingly, the answer is “almost”. They both seek the first two pages listed below. And then the congregation (member) wants the third, while the community is looking for the fourth page listed. So, really, if you improve these four pages, you’ll satisfy both audiences and give them the content they need. Pages you must have on your church website: concentrate on these four before working on the others: 1. **Service Times and Location (Home Page):** Both audiences want to know where you’re located and when they can attend. Since this is the number one desired content, ensure it’s in a prominent place (high on the home page). You may consider having an eyebrow menu (a line of menu items above the main menu that’s perceived as secondary). Then simply list times (linked to service details if necessary) and having a clickable address (e.g. Sun 9 & 11am | Online Anytime | 7 Church St, Parishtown, Maine) that points to a map website (e.g. Google Maps). 2. **[Staff Page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/) with Pictures:** Next, the congregation wants a staff page that lists the church team who are in charge of ministries. If they would be needed by a member, they should be listed with an easy way to contact them. The community, on the other hand, is looking for staff pictures. They want to see if they’d fit into a group that’s led by this team. They’re probably judging what everyone looks like so only show head and shoulder pictures that are friendly and complimentary. Have the pictures cropped similarity as possible so no one stands out. Have everyone dress like they’d expect most to wear when attending services. Neither of the audiences seem to care about long bios so create a few bullet points that highlight what the congregation or community would need to know. Keep it short. 3. [**Events Listing or Calendar:** ](https://www.beknownforsomething.com/3-things-people-need-to-know-about-your-church/)This page is mainly for the congregation. They want to be able to find what’s going on for them or their kids. Make it easy! Either have a listing or a calendar grid (or both). For quick discovery, filterability allows someone to only see events they want (e.g. click on “men’s” and all the other events go away to show only men’s events). Give them the details they’ll need to decide to attend. If it’s too much for a short listing, consider having a link to a dedicated page. 4. **“About” or “New?” Page:** Finally, for pages you must have on your church website that your community will seek after, give them a page that explains: denomination/beliefs, what you’re known for, and why they’ll love to attend. Include service times and possibly a short video showing what to expect when they enter the building and a bit of a typical service from their vantage point. On the page, have links to other areas of your website so they feel introduced and welcome! [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, Communication Content, community, Ministry, solution, strategy, visitors --- ### [Using AI in Pastoral Ministry (ChatGPT): Reach More, Ethically](https://beknownforsomething.com/using-ai-in-pastoral-ministry-chatgpt-reach-more-ethically/) **Published:** June 19, 2023 **Author:** BKFS **Content:** As technology advances, artificial intelligence (AI) is becoming increasingly relevant in many fields, including pastoral ministry. In this article, with the assistance of the free, AI content generator, ChatGPT (chat.openai.com), we’ll explore how pastors can leverage AI to enhance their messages and potentially reach a wider audience while being mindful of ethical concerns. 1. **The potential of AI in pastoral work.** With an AI language model (like ChatGPT, Bard, Jasper, etc.), pastors can have help generating high-quality [sermons](https://www.beknownforsomething.com/3-steps-for-a-pastor-to-communicate-in-a-small-church/), as well as other content, that is engaging, inspiring, and informative. The content can be shared from the stage, on social media, posted on your church website, or used in other ways to reach more. It can also help you redeem time by assisting in the creation, research, and editing of the content quite quickly. More time to do more ministry! 2. **Reaching a wider audience with AI content.** By utilizing high standards of search engine optimization (SEO), AI can help pastors reach a wider [audience](https://www.beknownforsomething.com/3-ways-engage-audience-better/) by making their content more accessible to those who might not have been reached otherwise. All by utilizing the power of Google! You can get help from AI for keyword research, titles, outlines, and even real-world stories that will help get the attention of an audience. Posted online, it can expand your reach to a greater community. 3. **Saving time and energy with AI.** AI can help pastors stay organized, complete research tasks for support material, and stay on top of ministry tasks by automating certain administrative tasks and providing reminders. AI can also automatically suggest how to improve and edit your content! Some AI even has the ability to rework content for better understanding or changing the tone. Don’t feel comfortable having AI generate full paragraphs of content? Get its assistance with outlining, alliteration, and symmetry in your titles and sub-points. 4. **Is it ethical to use AI content in pastoral work?** It’s essential to be cautious when creating and utilizing AI-generated content. Ethical considerations must be taken into account: like ensuring the data used to train the AI algorithms is not biased and that the AI-generated content does not infringe on intellectual property rights. You also need to use the same skepticism that you would with any online research content. Additionally, it is crucial to be transparent about the use of AI-generated content and provide proper attribution of sources used (some AI apps provide a list of sources to help). Ultimately, strive to use AI technology in ways that are both effective and ethical, avoiding any unintended negative consequences. NOTE: never use AI content unless it’s checked thoroughly for accuracy. AI does not have a belief system; it just “learns” from web content (which could be incorrect). 5. **Maintaining human [connection and empathy](https://www.beknownforsomething.com/what-should-a-church-be-known-for-4-critical-things/).** Pastors should use AI as a tool to supplement their content, rather than a replacement for it, as they make sure to maintain a human connection with their congregation. Use AI as a research assistant to save you hours of preparation time so you have more time for interpersonal interactions. 6. **Mitigating potential biases in AI algorithms.** As Pastors work with AI models that have been trained on a diverse range of data, Pastors much check all AI-generated content against scripture and beliefs. By doing so, AI could become part of a new system of checks and challenges as you create content! In conclusion, AI can be a valuable addition to any pastor’s ministry toolkit, helping them save time and energy while still ensuring that their message is effective, scriptural, and engaging. However, pastors must be mindful of the ethical implications of using AI and take steps to ensure that their use of the technology aligns with their values. [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Content **Tags:** AI, Artificial Intelligence, audience, benefits, communication, Communication Content, communications, community, Edit, editing, goals, keywords, Ministry --- ### [Keeping Church Volunteer Morale High (5 Tips)](https://beknownforsomething.com/keeping-church-volunteer-morale-high-5-tips/) **Published:** June 12, 2023 **Author:** BKFS **Content:** It can be challenging to manage the morale of church volunteers. But there are many reasons why volunteers may experience low morale; from burnout, to volunteer stress, to interpersonal conflicts. However, a church’s success often relies on its volunteers’ engagement, and it’s impossible to achieve much without happy, motivated volunteers. In fact, their happiness is often reflected in the other members who come in contact with the volunteers! Here are some tips on how to manage morale with church volunteers and ensure they’re gratified when serving in the Kingdom. 1. **Communicate openly and regularly** [Open communication i](https://www.beknownforsomething.com/3-roles-of-the-communication-director-paid-or-volunteer/)s crucial in any relationship, including pastors and church volunteers! Keeping your volunteers in the loop on church decisions and plans will help them feel engaged and informed. Regularly invite them for feedback and let them know their opinions are valued. Also check on them while they’re serving and answer any questions about tasks they may have. 2. **Create a positive work environment** Volunteering at church may be seen as a calling but that doesn’t mean it should be dull. Begin by creating a friendly, welcoming environment for your volunteers. Encourage them to take ownership of their tasks and help them understand how their work is essential to the church’s overall mission and thread. Next, ensure the work environment is conducive to productivity with the right tools to fulfill their tasks. 3. **Recognize and appreciate their work** Showing appreciation doesn’t have to be complicated or expensive, but it can go a long way towards building morale. Thank volunteers regularly and recognize achievements. Celebrating moments like birthdays and other special days also contributes in making volunteers feel appreciated. 4. **Develop a [volunteer](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) retention plan** Losing reliable volunteers will impact your church’s effectiveness in the long-term. So, invest in a volunteer retention plan, focusing on a regular review of workloads, expectations, outcomes, and scheduling. We all know a high workload may lead to burnout, leading to loss of volunteers. Be mindful of pairing volunteer talents with the correct opportunities! And offering training and development programs to ensure volunteers feel confident in their work and understand how meaningful it is. 5. **Be flexible with church volunteers** Volunteers come from different demographics, circumstances, and schedules. To manage morale, stay flexible with schedules and work within their life’s restrictions. Perhaps, with online services, it might be helpful to create virtual volunteer opportunities, giving more flexibility concerning time and schedules [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Leadership **Tags:** audience, benefits, community, goals, leadership, solutions, strategy, team --- ### [Pastor, 7 controlled messages your church needs every week](https://beknownforsomething.com/pastor-7-controlled-messages-your-church-needs-every-week/) **Published:** June 5, 2023 **Author:** BKFS **Content:** Every church member needs to hear controlled messages that are repeated so they understand and remember them. Often, when messages are left uncontrolled, the church member doesn’t know critical things that every Pastor wishes they did! “Why don’t our people know?” is often asked in churches that don’t disciple well with controlled messages. Here are 7 controlled messages your congregation needs to hear every week: 1. **The church thread.** What do you want your church to be known for? Is it a benefit worthy of attendance? Or bringing in guests from your community? Make it simple, easy-to-remember, easy-to-use, and beneficial. Then repeat it enough so your members can say it out loud! Left uncontrolled, you’ll be known for many things; and therefore, nothing that will stand out. 2. **The [welcome message](https://www.beknownforsomething.com/church-welcome-time-5-essentials-to-include/).** Are you glad people attended church? Then have a genuine greeting that makes them understand it wouldn’t be the same without them. And use your welcome to get them to anticipate the rest of the service (more than “this is going to be great”). It’s a good time to foreshadow an invitation (call to action) later in the service too. 3. **Benefits of [in-person worship](https://www.beknownforsomething.com/3-differences-between-preaching-in-a-room-and-preaching-online/).** Throughout the pandemic we emphasized how easy it is to view a service online. So, they did. It’s now time to give them reasons why the in-person worship service is beneficial. Not to shame the ones watching online but to control reasons why you think in-person worship is different/better than online attendance. It also reminds those attending in-person that it was good for them to be there. Make sure your in-person worship delivers what you promise though! 4. **The church leadership’s role.** Sure, you understand the Pastor’s role but, more and more, members don’t. Let them know regularly what you do. If left uncontrolled? They think you only work on Sundays with a bit of preparation time for the sermon sometime throughout the week. 5. **The role of each member.** If you have expectations for people who attend your church, it needs to be regularly told to them. If not? They’ll show up for a service occasionally and tell everyone they’re regular members. Many need to understand what an offering is! 6. **Why you receive an offering.** Why are [tithes and offerings](https://www.beknownforsomething.com/communicate-collecting-church-offerings-4-essentials/) important to you? Does your congregation know? For most churches, you’d never know it was an act of worship with the way it’s not emphasized like other worship elements. Tell them. Regularly. 7. **A call to action.** We live in a world that is overwhelmed with communication noise. Because of that, most quickly browse over messages. The ones they remember? The ones leading to a very obvious call to action that they need. Don’t let your church service become part of the ignorable noise in their life, instead use controlled messages to lead them to a decision. Don’t assume they’ll figure it out. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Framework_CTA.jpg "Book_Framework_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, benefits, Communication Content, community, consistency, leadership, strategy, thread, tips, visitors --- ### [Know Your Benefit (Talk It - 5 Steps)](https://beknownforsomething.com/know-your-benefit-talk-it-5-steps/) **Published:** May 29, 2023 **Author:** BKFS **Content:** Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored. **Unless you practice this one tip.** Talking a benefit will cut through the noise. Seriously? Is that all that it takes? Yes. In fact, if you walk into a large room of thirsty people and start telling a few that you have ice-cold spring water, you’ll soon have the attention of everyone. They’ll be clamoring around you wondering if it’s free or for purchase. **Does that sound like your church?** Does the community turn to you for something? Anything? Maybe you don’t offer them the benefit that they’re seeking. Start talking about benefits. Here are 5 steps how: 1. **Identify the Right [Audience](https://www.beknownforsomething.com/discover-your-audience/).** You can’t reach everyone in your community unless you’re a mega-church with mega-staff and a mega-marketing budget. It’s simpler and cheaper to choose one predominant, growing demographic from your reach area (where most of your congregation lives). Would that group feel comfortable in your church? Often, church congregations have become dissimilar to the core groups in our community. This is why many churches fail. 2. **Create a [Persona](https://www.beknownforsomething.com/4-requirements-for-personas/).** Once you’ve chosen an external audience from your community, create a semi-fictional character that represents them stereotypically. Name them so it describes them (i.e. Tom Teenager, Farrah Factory Worker, or Hannah Homemaker) and write a biographical sketch that includes what they typically do daily. Describe what concerns them and what they are looking for. What are their dreams? Who lives with them and how does that affect them? Don’t make it long, just make it believable. Don’t know the answers? Then invite a small group from your community to meet for coffee and ask them questions while listening for similar answers. 3. **Know their Pains or Concerns.** Now focus on their pains and concerns. What do they need? What are they seeking? How can something make them happy? Everyone is needing something. It’s up to you to pinpoint the predominant issues like a talented triage nurse. 4. **Identify what [Benefit](https://www.beknownforsomething.com/church-trifecta-benefits-expectations-consistency/) would Correspond.** Now, consider what talents, ministries, events, and interests you have in your congregation. Do any of them connect as a solution to the Pains and Concerns of your persona? What if you tweaked your products or services a bit? Once you figure this out you’ll discover a sweet spot of communication. 5. **Talk it Everywhere.** Ensure that you’re regularly communicating the benefit into your community and you’ll be surprised how you engage. Then make sure you’re educating your congregation how to speak it too. Your benefit will become your brand. What you’re known for. And it will be received as “love” when you’re communicating it. Once you’ve become known for your benefit, and that benefit is based on your community, you’ll discover healthy church growth. It’s practically guaranteed. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Audience **Tags:** audience, benefits, communications --- ### [Stop! Church social media content requires branding](https://beknownforsomething.com/stop-church-social-media-content-requires-branding/) **Published:** May 8, 2023 **Author:** BKFS **Content:** Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called [branding](https://www.beknownforsomething.com/is-church-branding-scriptural/): identifying what makes the content your church’s, and controlling it so your followers recognize and want it. It’s building a framework for why someone should like your page. It’s what makes “you” unique, beneficial, and needed by your audience. If you stopped posting, they’d miss your church social media content because you do it so well. When you put branding parameters on what makes your church’s content uniquely needed, it allows you to be creative within those controls. That content playground becomes your recognized brand. And you limit your posts to communicating your expertise while controlling design elements so your followers quickly identify your content visually. In fact, adding a small logo, controlled colors, and limited fonts, notify your audience, who’s seeking your content, to slow down in their social media scrolling. Research confirms that branding can increase recognition and engagement. That’s a win! Here are 5 steps to creating controlled, branded, church social media content: 1. **Know your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/).** Don’t have many followers? Do whatever you can to define the type of person who will want social media content from you. Start with your congregation and motivate them to follow your page, and then watch others (who are similar) follow along. Consider their needs, concerns, and goals — what they want from a church to improve their spiritual well-being. 2. **Define your [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** Remember, there are many spiritual social media pages — so decide what you want to be known for in order for you to be unique, relevant to your audience, and needed. That defined, written content needs to be delivered consistently and not easily found elsewhere. 3. **Create a content strategy.** You need written rules for delivering consistent and controlled content over time. Consider tone and timing too. It also helps you establish a regular pace for posting stylized, edited, branded content. 4. **Control your visuals.** Your audience needs to quickly recognize your church social media content in order to trust it, seek it out, and share it. Include a small logo symbol or a design element from your logo. Don’t overdo it but understand how to make the graphic your own. Control color and fonts as well as the layouts! 5. **Be engaging and authentic.** Be social so you’re recognized as being one of them. Social media is a two-way conversation; therefore, ask questions, create polls, and ALWAYS respond to comments in a way that extends the conversation and encourages spiritual discussion. Anyone who creates content for a church social media page understands the constant pressure to engage regularly. But be careful it doesn’t get stale. Regularly watch metrics to ensure you’re evaluating what it means to engage within your brand structure. You may need to adjust slightly along the way! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Social Media **Tags:** audience, benefits, brand, communication, Communication Content, community, strategy, thread --- ### [Leading a Ministry Online: 5 Communication Tips](https://beknownforsomething.com/leading-a-ministry-online-5-communication-tips/) **Published:** May 1, 2023 **Author:** BKFS **Content:** When leading a ministry online, there are many differences from leading an in-person ministry. Don’t be fooled like many Pastors who, during COVID especially, decided it’s as simple as putting a video on your website. All while running church, as usual, in the building. Leading a ministry online adds several complexities since most of our churches started without any web presence. Over time, most churches added a website to their ministry mix, then website functionality, and finally started to think about a true digital ministry hub. From a communication vantage point, here are 5 tips that will help you when doing ministry online well: 1. **Know the potential of a [targeted audience](https://www.beknownforsomething.com/discover-your-audience/).** In the building, you’re limited to who can drive or walk to your campus. It’s fairly easy to get demographic information for that reach area in order to “know” those people. But when leading a ministry online, there’s a much greater reach. The internet extends your potential to the world! But be careful: if you try to reach “everyone” you’ll end up reaching nobody. **Best practice:** study your local reach area, discover who they are stereotypically, and then try to reach personas like them throughout the region and world. 2. **Someone needs to focus on the online audience.** If you’re setting up additional campuses, the main campus understands the other sites need leadership. Leading a ministry online is like creating a huge campus with lots of potential. So, it needs leadership! **Best practice:** the person focusing on your ministry online needs to love the digital world. They will enjoy texting, emailing, and messaging people to develop relationships. **Bonus:** they will have an insatiable desire for analytical data; from keyword research to website conversion rates. 3. **Create segmented lists.** There’s never a better time to do this than now. You know you must create a digital list of your members and people interested in your church. It’s your way of contacting people effectively in the digital space (how most want the engagement). But your targeted audience will most likely be 2 – 4 persona groups (stereotypical groupings) with different needs that require different solutions. If you want better engagement (open rates) then don’t send one message to everyone. You’ll end up with disinterested people. **Best practice:** have lead generation areas on your website so the online audience can fill out a simple form and select from a dropdown of what best describes them. This allows self-segmenting by adding a tag to their contact information when they submit the form. 4. **Create online ministry options to match in-person pipeline.** Everyone participating online can’t attend in-person. Stop having that as your goal! Instead, as a **best practice:** create the best possible way to step people towards true repentance and Christ-following. Make it similar to your in-person pipeline if possible (for continuity). Decide and build how many steps you may need online (e.g. guest online, regular online attender, online group attendance, one-on-one online discipleship, personal commitment, online tither, online volunteer). Then promote those steps online and in-person. 5. **Warning! In-person holds attention longer than online.** If you expect to simply repurpose videos from in-person meetings online, you’ll have difficulty getting an online audience to watch for that amount of time. **Best practice:**[ edit all your content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/). Or segment things so people can watch for smaller increments of time. Be careful about having your online sessions the same length as your in-person meetings. Doing online group meetings? Consider doing them shorter than what you’re doing in the building. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Immunity_CTA.jpg "Book_Church_Immunity_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Ministry Event **Tags:** audience, benefits, communication, Communication Content, communications, community, Edit, editing, goals, visitors, web, website --- ### [5 Church Logo Ideas Free to Use for your Church](https://beknownforsomething.com/5-church-logo-ideas-free-to-use-for-your-church-2-2/) **Published:** April 24, 2023 **Author:** BKFS **Content:** Are you looking for church logo ideas, free to use, that will help create a visual wrapper for your church brand? I want to help. First, let’s discuss overarching principles that will help you design a logo that will stand out and truly represent who you are as a ministry. **Do you really need a church logo?** Yes. **[Is it Biblically wrong to have a church logo](https://www.beknownforsomething.com/is-church-branding-scriptural/)?** No. We need logos because we live in a visual world. That’s why we prefer a controlled visual wrapper to identify an organization, product, service, etc. How can you tell if you’re successful with your church logo? Your congregation should recognize it even if your church’s name isn’t seen next to your logo symbol. The most important church logo idea to achieve that? It takes consistency and control. Now, here are 5 church logo ideas free to use — to help your church in the branding process: 1. **The logo must represent [what you’re known for](https://www.beknownforsomething.com/what-should-a-church-be-known-for-4-critical-things/) (in a visual way).** The test? Your congregation should love wearing something with your logo on it. If they don’t, it’s time for a change (either what you’re known for or what your church logo looks like). In a sense, the logo represents them; not just you. If you have a thread or tagline (recommended); it should accompany your logo for most uses so the visual connects with what you’re known for and vice versa. Your brand ultimately *is* your thread and the logo simply offers a visual wrapper to what you’re known for (your thread). 2. **Be unique and simple.** When creating a visual for your church, then design trends must prevail. Simple is the trend right now. Why? Because church logos need to be recognized at very small sizes and formats (especially on digital channels). Therefore, flatten and simplify (e.g. remove shadows and gradients). Resist illustrations and photos! And, another church logo idea free to use? Make your logo unique in order to singularly represent your unique church brand. 3. **Have hierarchy and balance.** With all design, ensure there’s balance in the symbol. When adding your name and tagline near the symbol, also be careful of hierarchy. Ask yourself these questions: Do all words need to be the same size? Do you even need the word “church” if your denomination is in your name? Fault to simplicity by creating a well-balanced logo that looks professionally designed. Decide if the symbol should have more presence than the words or if the words should be dominant. It’s up to you, just don’t have them battling for attention. A well-designed logo should last 15+ years! 4. **Limit versions; control extensions.** Church logos should have horizontal and vertical versions so you have a church logo for multiple uses. Resist too many versions though, or you could lose control of your overall look. When extending your church logo into individual ministry logos (extensions), be careful not to have too many symbol or font variations. It’s always safest (and best) to use your main church symbol with one font layout for all ministries (resembling your main church logo). Don’t let your ministries compete with your church as separate brands or silos. They’re part of you! 5. [**Religious symbols are unneeded.**](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) The purpose of your church logo is to uniquely represent your ministries with a visual wrapper. Because there are many churches, your church logo idea needs to be different than other ministries (or it’s confusing). A prominent religious symbol (e.g. a cross, dove, etc.) in your church logo creates a challenge trying to make your logo unique to other churches (since many use prominent religious symbols too). Plus, you probably have a religious word in your name (i.e. Baptist, church, etc), so most will understand your logo is for a religious organization. If you do want to have a religious symbol, try to make it secondary or subtle. Be creative and unique! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Logo Design **Tags:** audience, benefits, brand, communication, community, design, tips --- ### [Church, how to generate a QR code and 5 tips for using them](https://beknownforsomething.com/church-how-to-generate-a-qr-code-and-5-tips-for-using-them/) **Published:** March 14, 2023 **Author:** BKFS **Content:** The little bitmapped symbol is everywhere, but how do you generate a QR code? Even more, how does the church use them effectively? Or should they? The short answer is “yes!”. Here’s why. Basically, the QR code should be used any time you want to take the congregation to digital content from an analogue (in-person) experience. So, if you want the congregation to take a quick survey or quickly register for a church event, a projected QR code can do it. Simply ask them to hold their phone camera up like they’re taking its picture. The phone’s operating system magically converts the code into a web link that can be clicked to take them to a web form. Or it could be additional information for a sermon topic or details for an upcoming church event. It may be better than cluttering the promotional material. **How to generate a QR code:** Google “free QR code generator” and you’ll have many options. Choose any search result on that first google page. When the generator opens in a browser, you’ll type a website address (e.g. [https://beknownforsomething.com/)](https://www.beknownforsomething.com/) to direct the code to. But wait! Before you generate your QR code (usually by clicking on a “generate” button); here are 5 tips for using a QR code in a church: 1. **Only use QR codes on announcement screens and/or in print.** Think twice before using QR codes on social media posts or on your church website. It’s usually better to use a simple link to direct to your information if you can. Don’t take someone from a digital environment to their phone, and then back to the digital environment again. It’s adding an extra, unneeded step! 2. **Use a URL shortener with click analytics.** The longer your destination domain is; the more complex the QR code will be. This complexity could cause problems with the QR code scan. Or, if used small, it may cause issues being recognized by the phone reader. Instead, use a shortener like [bit.ly](https://bitly.com/) with your long URL. This mostly-free website, will take the “messy” URL and make a much shorter one. Making its QR code simpler. But another value? Shortening websites can keep track (for free) how many times the QR code is used. This is invaluable information to determine interest. Also, some URL shorteners (like bit.ly) will generate a QR code too! 3. **Keep things simple, an appropriately sized QR code, with a clear call to action.** Resist using overly complicated QR codes or promotional designs. Your shortened URL will make a nice, simple code. Some allow you to add your logo. But only use the church’s symbol if it’s readable in a small QR code. Make the QR code large enough to work easily (based on how close people will be to it). And test it at that distance! State where the QR code leads and what will be requested at the destination site. 4. **Lead people to a [mobile-friendly webpage.](https://www.beknownforsomething.com/for-mobile-viewing-ensure-3-things-on-your-church-website/)** Knowing how to generate a QR code is wasted if you don’t have good content to lead people to. Look at the destination website on a small phone screen. If it’s not easy to use, and read, then you’re wasting people’s time leading them to it. They won’t like it! 5. **Monitor analytics and adjust strategy.** People not using your QR codes? Then you may want to stop using them. Or better explain them. Or perhaps you need better promotional material. Decide what the issue is. Ask people who should be using them. And from that information, decide how to proceed or alter course. QR codes are being used everywhere! Make them work for your church. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Immunity_CTA.jpg "Book_Church_Immunity_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Marketing **Tags:** audience, benefits, communication, community, design, QR-codes, visitors, website --- ### [3 Steps for a Pastor to Communicate in a Small Church](https://beknownforsomething.com/3-steps-for-a-pastor-to-communicate-in-a-small-church/) **Published:** March 7, 2023 **Author:** BKFS **Content:** You’ve been called to communicate in a small church. This is no small task though! God works through you and your church to make a difference in the world. But often the role of informing the congregation is all-consuming since “regular attendance” has dropped to less than “regular”. How do you let people know about everything going on in ministry when they’re only attending 1-2 times a month? It’s difficult. But be careful you’re not just focusing on your internal audience. Part of the complexity of church communication is realizing you also need to connect with your community (external audience) as an act of evangelism! That’s why God’s uniquely placed you in your community. He wants to use you and your members to share the love of Christ and make disciples. A very important church communication role! When you communicate in a small church ministry, it must be a combination of internal and external communication. **Caution:** A church that focuses mainly internally, will usually stay small or shrink in size. **There are 3 steps to communicating in a small church to achieve great things.** I’m not talking about the preaching time — you do that well — I’m talking about church communication that’s expected before and after services, throughout the week. 1. **Understand your pipeline.** Effective communication rises and falls on how well you know your [audiences](https://www.beknownforsomething.com/discover-your-audience/). It’s easier to know your congregation since they attend services; but you need to discover, as much as possible, about your community too. They’re your pipeline for growth! Tap into that possibility by following Jesus’ admonition: don’t just get to know facts about them; but fall in love with them. And if you love them, you’ll want to provide solutions for their needs or paths to their goals. Doing that will get their attention. And in that engagement of satisfying your community’s wants; introduce them to what they really need. Jesus is the solution but they just don’t know it yet! **Bonus:** Since your congregation is a subset of your community, your internal audience will also engage about similar needs, concerns, and goals that your external audience does. It’s a win/win! 2. **Control your [keywords](https://www.beknownforsomething.com/3-steps-discovered-marketing-saturated-world/).** Since choices and decisions are made based on what you’re known for, start controlling the words you use to describe what you’re offering in ministry. Best practices? Use words for ministries that people are seeking. How can you know? Do online keyword research. Google will suggest phrases based on one word entered into their search bar (as grey dropdown suggestions). And there are other “keyword research tools” too (Google it) that will help you identify keywords being searched for online. Adopt the regular use of those keywords or phrases to enable Google to be your biggest evangelist. **Bonus:** People may be looking for a secular solution but Google can suggest your ministry webpages as an option (if you’re controlling your keyword content properly). If they like what they discover, they may watch an online sermon or visit your church! 3. **[Improve your website](https://www.beknownforsomething.com/how-to-resurrect-a-church-website/).** To communicate in a small church, resist the urge to *print* communication material because getting print materials in your audience’s hands require their attendance (or expensive mailing). Instead, invest in a trusted online area where anyone can discover the benefits of your church. Most people in your community (and therefore, your congregation) generally prefer digital communication. Why? Because it’s conveniently discovered in their pocket or purse (on their phone browser): it’s searchable so they don’t have to read or scan everything and it’s easily kept. [![](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTAhigh_IG-copy-8.jpg "GotQuestionsCTAhigh_IG copy 8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, community, consistency, goals, keywords, strategy, thread, visitors, website --- ### [Your church doesn’t need a printed bulletin (3 reasons)](https://beknownforsomething.com/your-church-doesnt-need-a-printed-bulletin-3-reasons/) **Published:** February 28, 2023 **Author:** BKFS **Content:** Few good things came from COVID; except perhaps, many Pastors realized their church doesn’t need a printed bulletin. During that period of time, Churches couldn’t distribute printed bulletins because attendance went online; and when we returned, many stopped handing out printed materials. And the church didn’t fail because of it! But, if the church doesn’t need a printed bulletin, how do people find out what’s going on? Is it even possible? Yes. And here are 3 reasons why you don’t need to return to a printed bulletin (so resist the urge)! 1. **[Ministry cost savings.](https://www.beknownforsomething.com/4-ways-to-save-on-bulletins-start-now/)** Consider the paper cost, the design and layout time (which equates to cost), and the printing of multiple copies! A lot of our church resources go into the manufacturing and distribution of the printed bulletin. It would be one thing if the worship guide adequately informed our members — but almost two-thirds of those receiving the bulletin, don’t look at it at all. There has to be a better option for a church to educate members on things to do and know. There is! 2. **Preferred digital alternatives.** Most of us had to use other information options during COVID. The easiest replacement? Producing a PDF that was downloadable via your email, social media, or website. But did people like it? Most don’t prefer to download PDFs or navigate through them online. Plus you still have to account for the design, editing, and layout time. And the information isn’t as functional as it should be. The best digital alternative? A website allows people to discover dynamic information easily. How? A church needs to have a trusted, simple website, with an event and news area. Then, with the help of digital magic (via meta tags); the ministry events and news items can automatically appear on a convenient calendar — or even better — on the ministry pages that it pertains to. More will discover them there than in a printed bulletin that’s only scanned! 3. **Changeability and portability.** The most practical reason why a church doesn’t need a printed bulletin? Once the information is printed and ready for distribution, NOTHING can be easily changed. Instead, if an error is caught, or a ministry event needs last-minute changing on a digital platform, it can be done quickly with NO COST implications. And because most have gotten used to visiting websites to discover what they need, when they need it; it’s not a hard ask to tell people to visit the website for information. And remember, almost everyone has the convenience of your website in their pocket, purse, or on a nearby desk. No longer do they have to search for the printed bulletin! **NOTE:** going digital with a church bulletin requires 3 things: a good, [easy-to-navigate website,](https://www.beknownforsomething.com/4-surprisingly-simple-church-website-improvements/) a Pastor who supports it and refers to it as a trusted source for all church-related information, and a “reminder mechanism” for pointing people to the website regularly: usually this is a weekly email with links or a stage announcement with someone referring interested members to the website for additional details. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Framework_CTA.jpg "Book_Framework_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Bulletin **Tags:** audience, benefits, bulletin, consistency, design, editing, marketing, Ministry, visitors, website --- ### [3 Church Fundraising Ideas to Overcome Attention Challenges](https://beknownforsomething.com/3-church-fundraising-ideas-to-overcome-attention-challenges/) **Published:** February 21, 2023 **Author:** BKFS **Content:** Effective church fundraising ideas are required to capture people’s attention and have them willingly open their wallets in [generosity](https://www.beknownforsomething.com/3-unlikely-but-essential-ways-to-communicate-generosity/). But there are many organizations requesting donations on a regular basis, and all those fundraising requests combine with other marketing messaging to become noise. Our world is full of marketing noise right now. And it’s impossible for everyone to listen to everything and certainly won’t respond to every request. People, for their sanity, are only half listening and ignoring anything that doesn’t seem interesting. This is the attention challenge of our day! Few are listening. You need the right church fundraising ideas to help overcome that challenge. In order to gain the engagement of your audience. If you do that well, you’ll have a small amount of time to share your church fundraising ideas and call them to participate. Here are 3 ideas to get people to look up: 1. **They need to hear the need.** And that need must connect to one of their[ needs](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) or goals. EXAMPLE: If the average person in your church has a child and you’d like to build a new church building, then it’ll get better attention if you emphasize the problems with the current youth facilities and remind parents how important it is to engage their kids well. There may be other non-student ministries happening in the new building but don’t overwhelm them with “all the details” because then, you’re adding to the noise! Get their attention by speaking directly to their need or goal. There’s more time later to give them additional details once they’re engaged. CAUTION: ensure you’ve established a regular way of communicating important messages with a list of engaged people now. Never waste their time with unimportant information, so when a critical fundraiser happens, they’ll be more likely to hear about it. 2. **They need to understand the goal.** Rarely will anyone give to something they’re not sure of the outcome. “Without vision, the people perish” is often shared from Proverbs 29:18 and it’s true. People will give to a church fundraiser, but they need to “envision” the future first. Understanding what’ll happen when the church fundraiser is complete. Maybe a good illustration or artist rendering. Or it can be an inspirational story of how they will be better off after the campaign. It’s entirely up to your church to cast the vision! Don’t let them figure it out. Instead, control the language so it’s very clear about the benefit of participating in order to experience the future. CAUTION: know the big goal your church is known for, so you understand why people regularly give now. A survey in anticipation of the fundraiser can help understand the outcomes your congregation needs to achieve to feel part of your fellowship! 3. **They need to feel urgency when you’re casting church fundraising ideas.** People are more apt to give to something that’s required immediately. Of course, the timeframe must feel believable but it must stretch them to act quickly AND rely on God to participate. Create urgency if it’s not felt. CAUTION: your members must understand their role to successfully complete the goal in time. Stage your fundraiser so there are early wins to create momentum for all that will be accomplished! [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Framework_CTA.jpg "Book_Framework_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Fundraising, Uncategorized **Tags:** audience, benefits, communication, Communication Content, community, goals, solutions, tips --- ### [Church welcome time: 5 essentials to include](https://beknownforsomething.com/church-welcome-time-5-essentials-to-include/) **Published:** February 14, 2023 **Author:** BKFS **Content:** The [church welcome time](https://www.beknownforsomething.com/how-to-do-a-church-welcome-well-5-tips/) is so important in your church for three reasons: 1) to be friendly to regular attenders, 2) to demonstrate the way for members to be friendly to each other, and 3) to make guests feel appreciated for attending (so hopefully, they’ll return)! When your church welcome time occurs during the service is entirely up to you. Having it as part of the initial worship time is wise though since it’s good to introduce a sense of greeting early in your fellowship. There are 5 essential things you should include in your church welcome time: 1. **The welcomer’s information.** Whoever’s greeting needs to give their name, their role, and a way to contact them (or someone else) later. This can be on the screen if you use them. This allows your congregation and guests to start building a relationship of helpfulness, leadership, and friendship with someone. Even better? Explain how people can talk personally with them after the service. For guests, research has shown that the more people guests and members know by name at a church, the more likely they’ll stay in the local church. So, share your name and invite discussion! 2. **A genuine reason you’re glad they’re present.** Getting ready, driving to church, and spending time together shouldn’t be taken for granted. Especially if you want it to happen regularly. They could’ve chosen to stay home and do other things. Fortunately, they came! Or maybe they tuned into an online service. Use your church welcome time to make the gathering special for an authentic reason! 3. **A [church thread.](https://www.beknownforsomething.com/every-church-needs-a-thread/)** Your church should have a controlled, takeaway message that you want to be known for. That thread needs to authentically weave itself through your website, services, ministries, and your welcome time; so your church becomes remembered for it. So, use the words you want the audience to use in response to: What’s this church all about? Why do you attend our church? 4. **A next step.** Like all good communication today, everyone is asking “now what?”. When the member or guest arrived for the service, they’re anticipating something beneficial out of their time. The welcome (near the beginning of the service) is an excellent time to establish potential decisions that may be made after the sermon. It’s also the perfect time to explain how your church puts faith into action. Through missions or ministries that would be their obvious next step. Resist feeling like everyone understands what the church offers. Give them a benefit for taking the next step (i.e. registering for a small group, going to a Sunday School class after service, or volunteering for a mission project), and be very clear on how to do whatever they decide (without boring them with details). 5. **Establish trust in your [website](https://www.beknownforsomething.com/4-surprisingly-simple-church-website-improvements/).** No one, especially a guest, will remember all the details they heard during a service. Therefore, mention your website address (URL) as the trusted source for all their questions and answers. And ensure your website lives up to the honor of their trust! [![](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTAhigh_IG-copy-8.jpg "GotQuestionsCTAhigh_IG copy 8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Audience **Tags:** benefits, brand, communication, community, consistency, goals, leadership, strategy, thread, tips, visitors, welcome --- ### [3 Things People Need to Know about Your Church](https://beknownforsomething.com/3-things-people-need-to-know-about-your-church/) **Published:** February 7, 2023 **Author:** BKFS **Content:** How can you tell the things people need to know about your church? Online communication, with the help of analytic data, shows what people are looking for. If the majority look in a specific place on a church website, then we can assume that most people want to know that information about you. And it’s true. When you look at website analytics, you can see the things people need to know about your church. Google can provide this information if you install a free file into your website programming, or your content management system may also have this data available to you. Having worked with hundreds of churches, and seeing the metrics for their popular web pages, I’ve seen a trend. Here are the 3 things that appear regularly on the list of “popular areas” for [church websites](https://www.beknownforsomething.com/1-simple-end-of-year-church-website-fix/) (and what we can learn from them): 1. **About.** This is mainly for people from your community who are interested in visiting a church (because they moved, are in a time of transition, or want something different). They want to know a bit about your church. What you’re about or known for. If you don’t have a denomination in your name, they’ll want assurance that you’re a “normal” church that believes the Bible. On the “about” website page, be sure you have a location map with service times listed. No one wants a lot of information. Say it quickly (bullet points are great), with controlled language, so they’ll believe the information when they visit. Perhaps because it’ll be said from the platform during the welcome time. Tell them why they should love you and need you! 2. **Staff information.** Since you have two groups interested in you, the community group (outsiders who don’t know a lot about your ministries) wants to see what people who go to your church look like. Pictures around your website should show your congregation; while the staff page should show a [current picture](https://www.beknownforsomething.com/pastor-change-website-picture-heres/) of what each leader looks like. Your community wants to see if they’ll fit into your church based on what you are wearing and how friendly leadership looks. The second group, the congregation, wants to discover who’s in charge of ministries and how to contact them. So, make sure everyone is dressed as they’d look on a Sunday and list what they’re in charge of. And, of course, have a contact phone number or email (what your audience would like to use). 3. **[Calendar](https://www.beknownforsomething.com/your-church-website-needs-spring-cleaning-4-things/) or events.** This is mainly for people in your congregation. Of the things people need to know about your church, it’s the “what’s in it for me” area. It’s really important! Both internal and external audiences should see how active your church is and if there’s something for them or their family. So, make sure this information is consistent, simple, and searchable. Most prefer finding the information online since they can filter it easier than a printed bulletin. Be clear about who each event is for, the benefit of participating, where it’s located, the beginning and end times, and if there’s a cost or registration needed. If you’re a busy church, it’s important to help them make the decision to be involved! [![](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTAhigh_IG-copy-8.jpg "GotQuestionsCTAhigh_IG copy 8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Website Design **Tags:** audience, benefits, change, Communication Content, community, consistency, Edit, leadership, visitors --- ### [4 Communication Essentials](https://beknownforsomething.com/4-communication-essentials/) **Published:** January 30, 2023 **Author:** BKFS **Content:** Getting your church communication essentials accomplished is critical. Why? Effective communication rises and falls on how well you know your audience. So, the necessary communication essentials for your church? Establish a foundation to know your audience! Churches actually have [two audiences: internal and external.](https://www.beknownforsomething.com/no-your-audience/) Those who know you well (congregation) and those who need to know you more (community). Get to know them well. Fall in love with them! Here are 4 foundational communication essentials that will help: **Make sure you have a list (that you can communicate with).** You have a list, right? If not, start one! It should be a digital database of everyone in your audience. And as you meet new people, you must add their information to the database. Perhaps this is with a Church Management System (ChMS). Don’t have that or a database? Don’t worry. Just get started. A printed contact card or a website form are great starts for gathering information. Then decide how you’ll communicate. Email is probably the best (everyone has an email address plus it’s a push channel that doesn’t interrupt as much as texting). With email, it’s important to have a list containing their names (first and last name) and their email address in separate fields. An email system (or ChMS) is a great “keeper” of your list (Mailchimp, Constant Contact, or similar). These systems allow you to regularly email a list. Simply set up your database in the system (or import it), create an email template, then decide when you’ll regularly communicate. Be consistent! **Segment your list.** Other fields you may also need in your database? It’s up to you. But don’t have a field unless you’ll use the information regularly. Keeping the list simple allows your contact form request to be shorter too — and your audience is more apt to fill it out. Then, use the fields to segment the list into groups that may benefit from different communication. Segments may be based on fields like: member, visitor, gender, age range, kids, etc. But be careful: you’ll need to gather the information so don’t go overboard! **Send out a segment-specific survey.** Using the [email system](https://www.beknownforsomething.com/5-church-email-mistakes-to-avoid-weekly/), send out a survey to segments. Don’t have an email system yet? Hand out a printed church communication essentials survey during a service taking time to have them fill it out. It’s that important! Ask members questions like: Is a weekly email the best way to contact you? Are you aware of most church events and ministries? Rate how well we do with communication (1-10). When was the last time you visited our website? For what? Are you willing to volunteer to help with our communication? If yes, do you have an area you’d like to help with (website, email, social media)? Your other (non-member) segments would need different questions based on their relationship with the church. IMPORTANT: Keep each survey short. You want people to give you the answers! **Adjust your communication strategy.** Based on survey answers, create a strategy to get to know your audience and effectively communicate with them. Then create a team to help. It’s difficult to do alone! [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Remind_Them_CTA.jpg "Book_Remind_Them_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, benefits, Church Perspective, community, email, solution, tips, visitors --- ### [How to do a church welcome well (5 Tips)](https://beknownforsomething.com/how-to-do-a-church-welcome-well-5-tips/) **Published:** January 23, 2023 **Author:** BKFS **Content:** It’s important to know how to do a church welcome during a Sunday service. Welcoming visitors properly is the first step to creating longtime new church members. Church growth starts by making people welcome! Based on the many churches I’ve visited as a “[mystery visitor](https://www.beknownforsomething.com/discover-your-audience/)“, here are 5 tips for ensuring first-time guests feel welcome, and church members are informed and included. Welcoming people can be challenging! You don’t want it to be too long, but you want it to be genuine, friendly, and authentic. **Church visitors need these (and church members too):** 1. **Greet potential visitors and introduce yourself.** A warm welcome to greet [visitors](https://www.beknownforsomething.com/church-guests-communications/) starts with saying “good morning”, who you are, and what you do. Church members need to be reminded of this information too! Consider a church service to be an introductory time or reminder time. If you can, use the screens to indicate church leadership names, or to offer a contact QR code to scan. 2. **Welcome to the church services for a reason.** A first-time visitor wants to feel like they are special. Include the church name as part of your welcome speech, then tie their attendance to an important reason so the visitors feel they chose a great day to be present. Yes, your church members (who you’d like to attend weekly, but don’t) will feel like they would’ve missed out if they weren’t in this church service. **Church members need these (and church visitors certainly do too):** 1. **Reinforce what you want the****m to experience.** Church members (and first-time visitors) need a [controlled message](https://www.beknownforsomething.com/1-way-control-people-like-church/) of how the church leadership wants them to feel by the time they leave. Be sure to work this into your welcome speeches naturally. 2. **Encourage visitors and church members to take the next steps.** Often, church leaders understand what the next step is, but new church members and church visitors don’t know what to do. Options: complete a connect card, go to the website or church app, meet someone after service, email a Pastor, or visit a welcome center on the church campus. Or it may be to challenge them to try a Sunday School class! 3. **Mention an all-church event and your church website.** Always respect time by mentioning only events that would interest them and very few others (if necessary). Then build trust in your website so it’s the first place people visit for church information. **Here are a couple of church welcome speech examples:** *“Welcome to First Baptist, I’m Pastor Nick, I get to organize the welcome team and look after discipleship programs. Want to talk? I’m always by this door after service — I can introduce you to a great Sunday School class if you’d like. What a great day for you to attend! It’s a special Sunday that’ll challenge you about finances — but, don’t worry, you’ll leave encouraged by scripture because that’s what First Baptist is all about. Speaking of encouragement, we’d love for you to attend our Valentine’s banquet; and there are many other great events and ministry opportunities to discover on our website too (state URL).*“ *“Welcome to First Baptist, I’m Pastor Nick! You’re in for a special treat today as Pastor Ed gives encouragement from God’s Word. I get to welcome visitors today, but also oversee discipleship programs. Scan the QR code on the screen if you’d like to email me. We have free gift bags at the welcome center for anyone who’s not received one. Be sure to pick one up. When you leave today, you’ll be challenged by our new sermon series on finances. We want you to master your wallet the way God planned. If you haven’t been to our website recently, you’re missing out on all the events and opportunities. Click on the Events tab on (URL) and register for the Valentine’s Banquet or check out the other events for you and your family.”* [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Framework_CTA.jpg "Book_Framework_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Audience **Tags:** benefits, brand, Communication Content, communications, community, consistency, goals, keywords, leadership, Ministry, personas, tips, visitors --- ### [Your Church Communication Strategy Checklist](https://beknownforsomething.com/your-church-communication-strategy-checklist/) **Published:** January 16, 2023 **Author:** BKFS **Content:** A church communication strategy checklist could be very long for most churches! In fact, trying to get communication correct (for any organization) is a customized, difficult task. Why? Because every church’s audience is quite different, with different needs. Combine that with the multiple ministries you can offer. It’s difficult to get all the pieces effectively done. So, for a communication strategy, let’s concentrate on foundational areas that will help you create an effective church communication strategy. What does that actually mean? That you’re communicating enough to your congregation while also reaching outside so your community’s aware of your ministries, events, and the Gospel message. It’s not a simple thing. Here are the basic areas you need to understand: ☐ **Define Personas.** For your church communication strategy checklist, [personas](https://www.beknownforsomething.com/4-requirements-for-personas/) are the most critical since everything builds on them. You need to define stereotypical groups you need to communicate with (congregation and community). Start with demographics of your community and compare the numbers to your members. Create primary and secondary groups that encompass most. Concentrate on their needs, concerns, and goals. Include spiritual, but think about what keeps them up at night. ☐ **Ministry Solutions.** Now get their attention. Call your personas by name (one they’ll recognize; i.e. young parent) and [speak about their pains](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/). Then to get them to engage, offer ministries that solve their issues or help lead them to a desired goal. The majority of your ministries and events need to connect as a solution. It may be time to eliminate some struggling ministries. ☐ **Communication Tiers.** Every ministry can’t have the loudest voice — or it will cause noise. Based on how many need to hear about the event, create tiers. Tier one: 85+% of the entire church should be interested (i.e. all-church picnic). Tier two: 85+% of individual ministries (i.e. Student ministry). Tier three: events reaching <85% of ministries (i.e. Sunday school class). Give priority to tier 1 and 2; limit tier 3. Or prioritize announcements from tier 1, to tier 2, and (if required) then tier 3. ☐ **Unified Calendar.** Set up [one](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) calendar that someone oversees. Ensure those creating events has access. Make sure ALL church and community events are on the calendar (since they affect your audience). Solve competing events and extra-busy times that will tax your families. ☐ **Limited Channels and Tools.** Determine needed tools and channels that’ll help get your message out. Be consistent with each (time, content, design). Your website must have ALL event and ministry details; but every other channel and tool (social, email, print) doesn’t need all the content. Less is more! ☐ **Enough Team.** Most local churches need a team to pull a communication strategy checklist off without dropping the ball. It can be volunteer-based but you need someone to hold everyone accountable. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Immunity_CTA.jpg "Book_Church_Immunity_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, calendar, community, Demographics, goals, leadership, Ministry, personas --- ### [Is Church Branding Scriptural?](https://beknownforsomething.com/is-church-branding-scriptural/) **Published:** January 9, 2023 **Author:** BKFS **Content:** Many pastors wonder, “is church branding scriptural?” It’s important to know! And a great question that stems from a misunderstanding of what branding is. [Church branding](https://www.beknownforsomething.com/6-essential-church-branding-components/) is simply differentiating your church so you’re known for something that defines your ministry focus. It’s more than a name, denomination, mission, or vision statement. Instead, it allows someone to know why they need you. Branding started with cattle: to differentiate cows, owned by various farmers, that are grazing together. Their owners create a unique, simple, “stamp” that represent their farm in order to sear the cow’s side. It quickly identifies ownership. The farm ultimately becomes known for their consistently-used symbol. **What does that mean for churches?** Since there are many churches in a community, an outsider often perceives “sameness”. To them, a church is like all churches. But we know that’s not accurate. To make a choice easier, a local church needs to position themselves differently. That brand thread emphasizes the church’s focus based on the people in the community who need Jesus. And that thread (simple tagline) is what the local church becomes known for. It becomes the church brand. **A [church brand thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) puts words to why someone needs you, by controlling the unique language of what you’re offering, in order to connect them to the Gospel message.** Then, because of the visual world we live in, a local church needs a unique, simple, symbol that quickly “brands” everything that they produce. That church logo starts to represent the church by controlling the look of their website, signage, print, social media, etc. — so the ownership of the ministry’s communication is quickly identified. It shouldn’t look like other church logos; but instead, uniquely differentiates! **So, is [church branding scriptural](https://www.beknownforsomething.com/4-ways-church-branding-will-evangelize-the-community/)?** The short answer is yes. Jesus told His followers they’d be known for love (John 13:35). That’s Jesus using a controlled brand message for the Church. The scriptural brand for ALL churches is love! However, to differentiate, a local church needs to be known for something uniquely received as love. A unique solution to their needs based on the community around the local church. That will get their attention so we can connect them to Christ’s love. Is church branding scriptural? Yes. A church brand should never water down Biblical messaging. However, to get the community’s attention, we should concentrate on temporal needs first. Much like Jesus did when the women approached Him at the well (John 4). He engaged with her about water (her immediate need) and then connected to the eternal (John 4:14c “water springing up… for eternal life”). This lets the church be known for something relevant, needed, and engaging! Let’s be “wise like serpents” (Matt 10:16) to engage immediate needs to share the Gospel. A strong church brand will help evangelize biblically (Matt 28:19). Getting the communities attention so we can introduce them to Jesus. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, benefits, brand, community, thread, vision --- ### [Communication ideas: thinking outside of the (church) box](https://beknownforsomething.com/communication-ideas-thinking-outside-of-the-church-box/) **Published:** January 2, 2023 **Author:** BKFS **Content:** Thinking outside of the box has become another way to say “be creative”. How creative are you? What about your church members? If your members need to be more creative with ministry, there’s ways to properly communicate to them. And, when referring to ministry, many only think of activities happening inside the walls of their church. That’s why we need to regularly remind those attending, to use their time “inside”, to prepare them to be the Church outside of the church box! Where real ministry happens! But how do you get their attention? And participation? Whether it’s being the Church to those seeking pregnancy resources, those struggling with homelessness, or ministering to those with deep mental health issues, there are tremendous opportunities for your members to be light in the world that often feels very dark and hopeless. Be careful though. When your members are not motivated to minister outside of the church, many will often focus inwardly; in spite of being directed to evangelize. Perhaps that’s why Jesus, in one of His final earthly talks, reminded His followers — one more time — to go and make disciples. To get out of our comfort zones and be the church outside of the (church) box. Here are some communication ideas to get your church members interested in ministry opportunities outside of the church box: 1. **Make it scriptural.** God has called us to be salt and light to the world. If church only happens inside the local church walls, we’re not fulfilling [the great commission](https://www.biblegateway.com/passage/?search=Matthew%2028%3A16-20&version=NIV). There are many biblical passages that emphasize how ministry needs to happen outside of the church. Therefore, regularly share biblical references so that your members understand how following Christ is having Him lead us outside! If your communication is mainly inviting members to attend your events, you’re making it all about you. Instead, talk truth, prepare members, and be aware of “outside” ministry opportunities to encourage them to do on their own (or corporately with other church members). 2. **Make it personal.** When sharing ministry opportunities, think about your members individually. Communicate to their needs and concerns. Connect ministry opportunities to them! Often, it’s easier to motivate someone to act by reminding them of the “why” behind ministry. This may feel counterintuitive but it’s surprisingly true: get people to look inwardly to motivate them to act externally. 3. **Make it valuable.** Rarely will someone choose to do something unless they’re getting a value from it. That can be the value of helping others, sharing the gospel, or encouraging others to be salt and light in the [community](https://www.beknownforsomething.com/secret-reconnecting-community/). As a church, help them understand their benefits. And use their outside ministry to help create your ministries inside. Prepare them for the mission, use them to prepare others, and tell their stories as testimonies. This isn’t about you, the local church, it’s about them being the Church. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Immunity_CTA.jpg "Book_Church_Immunity_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Communication Strategy **Tags:** audience, benefits, community, Ministry --- ### [1 simple end-of-year church website fix](https://beknownforsomething.com/1-simple-end-of-year-church-website-fix/) **Published:** December 26, 2022 **Author:** BKFS **Content:** It’s a busy time with your church’s Christmas festivities but you should have time for a simple church website fix before the end of the year. Why? This one improvement will make your website instantly better. Your church [website](https://www.beknownforsomething.com/4-common-website-mistakes-with-simple-fixes/) should be the center of all your communication. Most churches have correctly moved from relying on a printed bulletin and moved their members to trusting the website. If you haven’t, that would be a church website fix that isn’t so simple — but will help inform your congregation AND attract your community in the long term. Your website is that important. However, during COVID, many website homepages (the first page when someone arrives at your church’s URL) became a bulletin board. Like many churches in the past had in their lobby. Originally, it looked organized until someone decided to post a random printed announcement. Then a business card was tacked on. Then a post-it note. Soon old things got covered with newer things. Finally, the clutter became an eyesore that became difficult to take in. The bulletin board soon didn’t make sense. Hopefully, that clutter was taken down. But, sadly, was added to your homepage. Why? So everyone would find it in the “lobby” of their church website. Random announcements like “watch online” and “important dates”. Indeed, your homepage needs one simple church website fix as we end our busy Christmas season. Here it is: **Calm your homepage down.** The research tells us that a [homepage](https://www.beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/) (gleaned from analytics across the internet) is where most people don’t stop for long. So, stop putting a lot of content on it hoping that someone will peruse through the clutter. Most people spend only 2 or 3 seconds on the homepage. Not to find information, but to discover the organization of your website (the main menu) and find the content on an inside page. Therefore, calm everything else down. Have the menu as the key item on the page (to the right of the logo at the top), and use the top portion of the page (above the fold) to show who you are and what you’re known for. That usually is a large image (called a hero picture or video) with a few words that start telling a story about your church. And why someone would want to attend. Then one or two important links — to take someone to another page for what they need. If you have two buttons, don’t have them equal. Make one primary (more contrast or larger) and the other secondary (perhaps a link rather than a button). For those buttons, think about one of the pages that most members would want (staff page, event listings, or calendar) and make that the primary button. Then make the secondary link/button something else your congregation might want. Or direct it to the community’s needs. They’re looking for something that says “New?” or “About Us”. Then calm everything else down. Clean up the digital bulletin board look! Allow whitespace and establish the look of your inside pages — and keep all of them clean, easy to scan, and organized. [![Be Known for Something Church Branding Book (Post COVID edition)](https://beknownforsomething.com/wp-content/uploads/2022/12/Book_Be_Ready_CTA.jpg "Book_Be_Ready_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Website Design **Tags:** audience, communication, Communication Content, community, editing, social media --- ### [5 church email mistakes to avoid weekly](https://beknownforsomething.com/5-church-email-mistakes-to-avoid-weekly/) **Published:** December 19, 2022 **Author:** BKFS **Content:** Church email mistakes abound as weekly emails are sent from many churches. Why do weekly emails make sense? Here’s why: after keeping your website up-to-date with upcoming events and opportunities, you need a regular communication tool that reminds people of what’s available for them on your website. Therefore, church [emails](https://www.beknownforsomething.com/how-to-get-your-church-emails-read-5-tips/) are an important tool for church communication. They let your church interject into your member’s life. BUT BEWARE: make sure you’re building a list in an email management system (like Mailchimp or Constant Contact); all while respecting everyone’s time on your list. If you have regular church email mistakes, you’ll lose subscribers. Quickly. And it’s very difficult to get them back. Here are 5 church email mistakes to avoid so your members will actually want your email communication: **Mistake 1: Sending to everyone.** INSTEAD; consider sending different emails to [email groups](https://www.beknownforsomething.com/how-to-get-your-church-emails-read-5-tips/) (that you setup). This segmenting (based on demographics) is shown to increase opening rates. Why? Because you can hone the message directly to them. And often your emails become shorter (a very good thing). **Mistake 2: Same subject lines.** INSTEAD; spend time crafting a different, short, beneficial-sounding subject line that’s connected to the email’s information. If you can, use their name in the subject line (many email campaign systems allow a placeholder that will be swapped with a name when it sends). **Mistake 3: Telling them all the details.** INSTEAD; do what it takes to raise awareness for key events and link to the details on your church website (don’t put all the details all in your email). If your website is set up properly, they’ll discover other church events once you lead them online. Too many details make your emails too long! Only give them promotional information that will make them interested enough to click on a website link. The shorter your email is, the more people will read it. **Mistake 4: Having lots of paragraphs.** INSTEAD; concentrate on subheads, bolded words, bullet points, and links. These eye-interruptors will make your emails scannable. Always respect the time of your audience! A great email (that avoids all these church email mistakes) will be less than 150 words, avoids long paragraphs (that are often not read), and ensures scan-ability (so someone doesn’t have to read the entire email). **Mistake 5: Hidden calls to action.** INSTEAD; lead your reader to the “now what” referred to as a “call to action” or “CTA”. The best emails have the fewest CTAs! The most-read emails have one point and one CTA (yes, they’re short). But what if your church wants to have lots of email information? Beware of too many buried CTAs in the content. Instead, consider subheads in your email to create sections (if you have to). Something like: “Mom? These events will connect you to other Moms”. Then have a listing of event links like “Moms Night Out” with a date and maybe the time. The title should be a link that connects to your website for more details. Finally, at the bottom, have one CTA like: “Check out more church events here”. [![Be Known for Something Church Branding Book (Post COVID edition)](https://www.beknownforsomething.com/wp-content/uploads/2022/12/Book_Wait_CTA.jpg "Book_Wait_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Email **Tags:** audience, benefits, communication, community, editing, social media, strategy, visitors, website --- ### [3 Ways to Say Merry Christmas to a Congregation](https://beknownforsomething.com/3-ways-to-say-merry-christmas-to-a-congregation/) **Published:** December 12, 2022 **Author:** BKFS **Content:** Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it have a real impact? Here are 3 authentic, impactful ways to demonstrate the words: 1. **Treat them to something special on your website.** Everyone loves a gift. This Christmas, share a personal short [story](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) from your Pastor on your website about an authentic truth they’ve experienced at/or because of Christmas. Maybe it’s a short video or picture album with captions. Whatever it is, let your congregation know (the Sunday before Christmas or at your Christmas Eve service) that it’s there and give them a reason they won’t want to miss it. Let them know it’s your special way of telling them Merry Christmas. Perhaps have it disappear on December 31 (and tell them to hurry!). 2. **Get your Pastor to be personal and transparent on your social media.** Maybe the Pastor can highjack the church’s [social media](https://www.beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/) (or make it look like it) for 2 or 3 days leading up to Christmas Day. Tell them how they or their family get ready. Help your leader to be brave and transparent. And then on Christmas Day release a video that feels like the Pastor recorded it with their family on Christmas morning. Keep it short but let them know how Christmas feels and how you want them to feel. Be thankful, transparent, and vulnerable. Maybe the Pastor can share an appropriate secret that will reveal something about them. Bonus points: direct them to your website message we talked about above! 3. **Send a personal letter or email from the Pastor.** If it’s too late to send a postal letter you can always share an [email](https://www.beknownforsomething.com/5-practical-email-improvements/) with your congregation. Don’t ask for anything. Simply get your Pastor to share what they’d like for each person this Christmas, what the church is going to give them after Christmas, and what the leadership dreams for the church to receive this Christmas. Ask them to pray about being part of giving that gift. Keep it short and authentic. More people will open the email if it looks like it comes from the Pastor personally. Don’t design it, just write a regular letter or email with a regular signature for your Pastor. This Christmas, be open, genuine, and engaging with your church congregation. This gift alone will transform your church and set up 2023 to be your best year yet! [![Be Known for Something Church Branding Book (Post COVID edition)](https://beknownforsomething.com/wp-content/uploads/2022/12/Book_Branding_Relevance_CTA.jpg "Book_Branding_Relevance_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Email **Tags:** audience, benefits, Christmas, communication, Communication Content, community, goals, tips --- ### [Get Noticed! 6 Tips for naming your Church Christmas Event](https://beknownforsomething.com/get-noticed-6-tips-for-naming-your-church-christmas-event/) **Published:** December 5, 2022 **Author:** BKFS **Content:** The proper naming of your church Christmas event can determine its success. People attend Christmas events for many reasons (secular and spiritual) and the name will be the first thing to get their attention. And hopefully will compel them to come. Or at least, to allow your event to not be ignored with all the other seasonal events. Christmas is one of the times that non-churchgoers will consider attending a church! So, let’s give them an event that’s high quality, family-friendly, and has a connection to the gospel message. It is Christ’s birth, right? Here are 6 tips for naming your church Christmas event so you can have more people attend: 1. **Decide who you want to attend.** Is it mainly for your members? People from other churches? Your community who’s never considered church? These questions are broad, but naming your church Christmas event will attract a particular [audience](https://www.beknownforsomething.com/no-your-audience/). Make it sound overly religious and you limit the range of who will consider it. Christmas is celebrated by many in your community but few make it the religious celebration that it is. Allow your event to introduce the real reason for the season to them. 2. **Use words they’ll search for.** If it’s mainly for your church members, that’ll be the easiest audience to have attend. If you want to bring new people who’ve never been to your church (or any church), you need to make the name of your Christmas event something they’ll discover inadvertently online. Imagine words they’ll be searching for and use those words in your name. For example, “Christmas for the Family” or “Christmas Family Fun” or “Christmas Music for the Season”. When someone’s searching for something on Google (or social media), they’ll find your church event! 3. **Add an event descriptor.** Be clear with the short subtitle about what kind of Christmas event it is. Use words[ your community](https://www.beknownforsomething.com/secret-reconnecting-community/) would search for. Like, “Musical Evening” or “Light Show” or “Choir Cantata”. This should answer the first question on their mind once discovering your event title. Tell them if it’s free or a ticketed event. 4. **Include your community name.** Use your city or region in your title. Using it as part of the full event title, and by repeating it on your website and social media, they’ll discover the local event. It helps people understand who’s invited and where it is too. The answers to the next questions on their mind. 5. **Be honest in the description.** Naming your church Christmas event will get people’s attention, get Google to your webpage, and have people stop scrolling on social media. Then your description needs to be specific and open about what they’ll experience if they attend. The final details. 6. **Prepare for [visitors](https://www.beknownforsomething.com/tips-effective-church-greeters/): onsite and online.** Now is a great time to look over your campus, your website, and your social media. Make sure it’s guest-friendly. Have signage that helps them around your church, and make sure your website allows them to experience a service online. It’s the stepping stone to getting them to attend in-person! [![Be Known for Something Church Branding Book (Post COVID edition)](https://beknownforsomething.com/wp-content/uploads/2022/12/Book_Church_Branding_Gift_CTA.jpg "Book_Church_Branding_Gift_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding-book/) **Categories:** Community **Tags:** audience, benefits, brand, communication, community, goals, visitors --- ### [What should a church be known for? (4 critical things)](https://beknownforsomething.com/what-should-a-church-be-known-for-4-critical-things/) **Published:** November 7, 2022 **Author:** BKFS **Content:** Answering the question “what should a church be known for?” is the beginning of a thought process that has the potential for growing your church. Why? Today, everyone’s faced with the availability of too much information. So, communication noise forces people to ignore anything they perceive as unimportant or irrelevant. Sadly, local churches discover their communities aren’t listening to them anymore. Your church is known for something now. But what should a church be known for? Is your perception correct? Probably not. That’s why your church must identify what they should be known for so your community might pay attention again. Their souls could depend on it. Sure, a Bible-focused church will eventually be known for the Gospel. But introducing spiritual things too early will risk shutting the conversation down. Instead, decide what idea best engages with your community so they’ll be open to discovering more about you and the Bible! CAUTION: to be known for something, resist the urge of being known for too many things! Here are 4 critical things to consider: 1. [**A place that loves.**](https://www.beknownforsomething.com/be-known-for-love/) In John 13, Jesus states it simply to His disciples: Christ’s followers should be known for love. That means, selflessly caring about someone other than yourself. This is about them; not about you! So stop promoting yourself non-stop and start listening to the things that are on top of their minds. Then care enough to help. If a church is only known for what we’re against, then people won’t want to listen. Be known FOR something. Ensure it feels like love. 2. **A solution to a need.** Do what you can to get your community and congregation talking. How? Ask about their pains. Then, do you care enough to notice what they need? When Jesus spoke to the woman at the well (someone who normally wouldn’t engage with a man); He started the discussion about water — the item she needed enough to trek to the well daily! Of course, that just started a conversation. What should a church be known for? Their pain expert. That knows the solution. 3. [**A balm to a concern.**](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) When something’s weighing heavily on a heart and it’s noticed, to make it a bit better, it’s perceived as love. Your community has general concerns keeping them up at night. Some even wake them up in the middle of the night! The symptoms of these concerns are everywhere; as they’ll do what it takes to overcome the concern (drugs to alcohol). Be known for asking and listening. Resist quickly jumping to the Gospel as the answer. They first need to know you care. 4. **A path to a goal.** Most people have complex goals they struggle with. As much as they’ve tried, they can’t seem to get headway. They need someone to help. It’s rare someone will not share goals with someone who asks. Or perhaps their goal is finding purpose. We know you can’t do that alone! They need Jesus. Be known for leading them practically and aspirationally. Walk with them, disciple them, and keep their eyes on their goals. This is about them. Not about you. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Brand Strategy **Tags:** audience, benefits, community, Ministry, vision --- ### [Church budgets: 5 ways to save in communication](https://beknownforsomething.com/church-budgets-5-ways-to-save-in-communication/) **Published:** October 31, 2022 **Author:** BKFS **Content:** No church wants to hurt momentum while seeking to save money, and no one wants to waste God’s money. Yet the fact remains that most are looking for a productive communication strategy while striving to stay within church budgets. Is that possible? Here are 5 ways I’ve discovered over my decades of helping churches. 1. **Save in communication: branding.** Church branding allows you to say less so they’ll listen more. In the long run, this investment will save money as your communication becomes more effective. A good branding process will define audience potential and help your church find its niche in your community. A brand guide will also help you design things faster, speak in unison across ministries with calming and unifying messaging and get better community engagement. 2. **Save in communication: teams.** Establish a [volunteer](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) team structure to allow talented people in your church to participate in ministry and use their God-given gifts. You will also need a “conductor” to ensure that volunteers follow a plan and process. The conductor can motivate and encourage the team. 3. **Save in communication: tools.** There are so many free (or almost free) tools available for the church. In fact, one of the biggest ways to save in communication? Stop budgeting for paid tools when freebies exist. I’ve compiled as many as I know here: [www.beknownforsomething.com/freebies/](https://www.beknownforsomething.com/church-comm-freebies/) 4. **Save in communication: [websites](https://www.beknownforsomething.com/click-here-the-worlds-best-church-website/).** Having an online church presence can be expensive. There are 3 components you need: a domain, hosting servers, and a content management system. Once you have those setup, remember these tips: check around when your domain is up for renewal to make sure you’re getting a good price; search for shared hosting packages and keep in mind hosting should cost around $100 per year; and finally, find a content management system that works for the skills of the staff or volunteers setting up and maintaining the website. Ultimately for an online presence, ensure you’re getting enough speed, storage, and service. Small churches may want to consider only using a Facebook page. It sounds crazy, but most website content can be delivered in a very believable way on this free platform. You can even redirect your URL (domain) to your Facebook page for free. 5. **Save in communication: print materials.** Reconsider print materials with their high price. If you have a [website with the right content](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/), you can really reduce your print footprint and save money. Many people got used to digital-only communication during the COVID-19 pandemic. Use that momentum, and don’t restore what you stopped, or at least consider reducing the number of print materials you utilize. Many churches have redirected a portion of their print budget to their website budget as a cost-saving measure. Just ensure your information is easily found on your website or on social media before reducing print. [![Best Church Marketing Blogs](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Best-Blog-CTA_22.png "Best-Blog-CTA_22 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Budget **Tags:** branding, communication, strategy, website --- ### [3 Church Communication Myths](https://beknownforsomething.com/3-church-communication-myths-2/) **Published:** October 24, 2022 **Author:** BKFS **Content:** Church communication is a popular topic in the church world. But the expectations of how to fix communication are often overinflated. It’s not a cure-all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here are **3 church communication myths** that need to be understood: 1. **A bad event doesn’t benefit from effective communication.** Your congregation knows the hype and has reasonable expectations for your [church events](https://www.beknownforsomething.com/1-month-event/). Saying “this is a must-attend ministry opportunity” over and over does not increase attendance — unless there’s validity to the assertion. Every event in your church can’t be “the best thing ever”. **Truth:** Communication needs to state the benefit of attending or participating along with pertinent details (that requires someone to decide what the value is for attendance). Communication cannot “fix” a bad event or poor attendance. Be sure to work on the quality of your ministries before communicating them. Will that fix everything instantly? Not if your congregation or community has endured years of lackluster events. It’ll take time for positive word-of-mouth to support the communication claims. 2. **The more you say, the more important it’ll feel.** Many leaders feel that “if we talk multiple times about something” it will feel like everyone should feel the importance of it. Or, if we tell lots of details and extend the promotion to include “everything” about the event, more people will get a sense of urgency. The opposite is often the case. **Truth:** People don’t have time to listen to redundancy or read long paragraphs. What we’ve learned from the research? People are quick to half-listen when they feel you get too detailed or sense redundancy. In print? They tend to scan for details. Ultimately, people want to know “what’s in it for me”. So, ensure the benefit is compelling and simple, and you’ll capture the attention and attendance you seek. And remember that most people don’t want ALL the details during the promotion — instead, send them to your website for additional details (if they want them). 3. **All stories communicate effectively.** We hear regularly that churches must [tell stories.](https://www.beknownforsomething.com/church-storytelling-essential/) This isn’t always the case — some stories shouldn’t be told. And the way they’re told is just as important. In fact, many stories hurt the communication rather than help it. **Truth:** Ensure your story is edited to the shortest length possible to keep the point of it. Make sure there’s a clear ending and reasonable point that can be gleaned by everyone listening. Make sure the hero of the story is not you or the church leadership! It’s always “them” — and make sure the point of the story can be quickly applied to the congregation that’s listening or reading. Other bonuses? Think about good storytelling formula: have a clear villain (that wants the hero to fail), a clear hero with goals to achieve, and a guide that helps take them on a journey. And the end? A twist or unexpected outcome always works effectively and captures the attention of the listener/reader. Just remember the attention span of Americans today is short. Very short. So edit (for all of your communication)! [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Communication Strategy, Uncategorized **Tags:** audience, benefits, community, strategy --- ### [3 Church Communication Mistakes](https://beknownforsomething.com/3-church-communication-mistakes/) **Published:** October 17, 2022 **Author:** BKFS **Content:** Jesus shared the parable of the wise and foolish builders (Matthew and Luke) because we need to weigh the cost of what we’re building and start with the proper foundation. The church today is scrambling to replicate communications from other churches. They see them spending money on something interesting, so they think they should do it too. Sometimes that works, however, if the proper foundation isn’t present, the components you’re building prove to be costly. **Here are 3 costly mistakes many churches are making in the communication department:** **1. Not building an audience.** I was recently lamenting the amount of political TV commercials and calculating how much each network must profit from political funds. But the opportunity to air the commercials (and make a gazillion dollars) wouldn’t be present if they didn’t build an audience before the political season. If they didn’t have the people, the campaigns wouldn’t choose them for their communications. The lesson? Build an audience for your church every day so that when you have a particularly important message to relay, you’ll have them. [SOLUTION](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/): Pinpoint your audience, their needs, and goals, and deliver them. Ensure all your communication vehicles are consistently needed, and promote them so you have as many followers as possible. On social media, try to entertain/influence/educate your audience in such a way that they want to share their experience with others on their wall. **2. Not establishing a communication thread.** Your ministries need a unifier. Since everyone wants to feel unique and different, leadership wants to try new things and stand out above those around them. It becomes a competition between ministry groups to see who can stand out more. The outcome? Often ministry silos start to destroy the foundation of your local church. Everyone becomes known for their own brand rather than a consistent communication thread that unites your church. [SOLUTION](https://www.beknownforsomething.com/does-your-church-have-a-thread/): Unify the church messaging around one benefit or goal and you’ll save money because the message reaches and resonates further. It’ll also give you a foundation for tiering your messaging and will allow you to be known for something in your community (so you can build a bigger audience). **3. Thinking an App will solve your Issues.** “All the cool churches have apps, so we need one too”. We hear this regularly. But the truth? It’ll add another tool to maintain, another communication message to push (please download our app), and it’ll be a constant struggle to get your congregation to engage with it regularly (most apps are only used once and then stored in a folder to never be used again). What happens? You’ve spent a lot of money on a tool that simply replicates what your website should be doing. [SOLUTION](https://www.beknownforsomething.com/want-church-app-think-twice/): Ensure your church has a trusted, responsive (mobile ready) website instead of an app. Everyone regularly uses websites to locate information on their built-in browser, so why struggle to get them to adopt another tool when your URL (that they already know) can deliver almost everything that they need? Geofencing and push notifications are perhaps the only reasons to have an app. But you’ll still need a solid website as a foundation, so spend the money on perfecting an amazing web experience before ever spending money on an app. Usually, a good website is all you need. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Communication Strategy **Tags:** audience, brand, communication, website --- ### [5 Practical Email Improvements](https://beknownforsomething.com/5-practical-email-improvements/) **Published:** October 10, 2022 **Author:** BKFS **Content:** Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with SPAM-looking emails. Therefore, your church must make sure your emails are short and anticipated. Here are 5 ridiculously practical ways to make your emails desired — and maybe even read! **1. Improve your list and segment.** Constantly look for ways to add to your list and always allow people to unsubscribe. If they don’t want the email, you don’t want to annoy them. Plus, if they leave your list, your open and read rates increase. However, if you have a lot leaving your list, your content is wrong or the list is wrong. Monitor it. Also, think about segmenting the global list so that you can deliver more targeted information. This will reduce the amount of content in an email and allow you to send information directly to a specific group that needs your information. **2. Think about [schedule](https://www.beknownforsomething.com/how-to-get-your-church-emails-read-5-tips/).** Switch times occasionally and check if it affects your delivery and read rate. Most churches are sending an email on Wednesday or Thursday. It makes sense, but test other days and times! Once you identify a good time, schedule the email to be sent at the same time(s). Stay consistent so you can be anticipated. **3. Add a good image.** We’re a visual society. When someone opens an email, you have a nano-second to capture their interest before they hit the trash can icon. A simple, small image that tells the story of your brand’s thread, your overall email message, and/or a particular announcement will get people to engage with the email. A well-written caption near the image can push information; write it carefully. **4. [Make the content wanted.](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/)** Do you know what you’re trying to accomplish with your email? Does your list know they need what you want to give them? If they don’t, you must emphasize why they need what you’re offering. If they do know they need the information, simply deliver it as quickly and easily as you can. Avoid long paragraphs and, instead, use bullet points (or occasional bolding) so they get the information as they quickly scan your content. Oh, and keep your emails short. Very short. Word counts of over a hundred words will drive people to overly scan and delete. Or maybe just delete it. Why risk it? Get them to trust you to do the hard work of editing and only deliver content that they actually need. **5. Connect your email.** To keep your emails short, use links to drive them to your [website](https://www.beknownforsomething.com/recipe-great-church-website/) for all the details. Ensure your website is up-to-date, simple, and professional. Don’t drive people to something you’re not proud of. (I hear that gulp!) Instead of considering eliminating your links in the email, consider updating your website. It’s time. And your website is the center of the digital hub of communications! Follow these tips and people will anticipate your emails and engage with you. Imagine! [![Communicate and Be Heard | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Communicate-Be-Heard-CTA.png "Communicate-Be-Heard-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-communication-strategy/) **Categories:** Email **Tags:** audience, brand, change, communication, Communication Content, community, editing --- ### [Checklist: Create headlines that work (sermons, social, blogs)](https://beknownforsomething.com/checklist-create-headlines-that-work-sermons-social-blogs/) **Published:** October 3, 2022 **Author:** BKFS **Content:** Your job to create headlines that work is fairly clear but certainly not easy: put the right words together to describe your expanded content so it captures the interest of your audience. But write a “wrong” headline and you’ll risk having your potential audience ignore the rest. And once an audience starts to ignore content, it’s more difficult to engage them again. That’s why you need to create headlines that work every time! Therefore, here’s a checklist to ensure an audience pays attention to your sermons, social media posts, church blogs, newsletters, etc. Everywhere you need a great [headline](https://www.beknownforsomething.com/?s=headline)! - **Provide a solution or remind them of a need.** To understand and love an audience means becoming their pain experts and wanting to provide the best solutions. Think about the needs, concerns, and goals that impact them daily. Talk about them authentically because you care. Or promise a solution. - **Create a strong connection between headline and content.** Don’t clickbait them (bait and switch doesn’t feel good). Always ensure your content delivers what the headline promises. - **Use good keywords or key phrases.** Think what your audience would be googling and use those words. Use a good keyword research tool if necessary. Once you identify the keyword or phrase, be sure to use it regularly throughout the content (i.e. this article’s key phrase is “create headlines that work”. Now count how many times it’s used in this article’s body). - **Create headlines that work by using active voice.** Your audience wants practical knowledge. Most don’t want existential or philosophical discussion (unless it can be put into practice). Use active voice for verbs so the audience knows there’ll be steps to achieve their goal or solve their need. - **Keep it short; make it memorable.** Once you create headlines that work by using the first four points, edit it to make it as short as possible. Brevity makes it easier to remember and provides a simple skeleton to hang all the content on. - **Unexpected will breakthrough.** Don’t make it boring or it’ll get lost. Try to make it sound like the content they’ve never heard before. And information that’ll change their future. If not? It’s worth ignoring. - **[Create headlines](https://www.beknownforsomething.com/church-write-your-headline-or-be-ignored-4-tips/) that work by implying “you have time for this”.** Adding a number to your headline is the easiest way to do this. This article’s headline could’ve said “7 essentials to create headlines that work”, but “Checklist” also connotes itemized essentials too. Why is this important? Everyone feels like they don’t have time to do everything required of them, so you need to let them know you’re limiting the solutions to a manageable amount. That’ll help the audience think “I know the content’s outline will be organized and it’ll fit within my attention span”. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Content **Tags:** audience, benefits, Communication Content, Edit, editing, goals, keywords, SEO, tips --- ### [5 simple ways to communicate appreciation to your Pastor](https://beknownforsomething.com/5-simple-ways-to-communicate-appreciation-to-your-pastor/) **Published:** September 26, 2022 **Author:** BKFS **Content:** It’s good to communicate appreciation to your Pastor throughout the year. And since 1992, many churches have been celebrating October as Clergy Appreciation Month with the second Sunday of October becoming Pastor Appreciation Day more recently. It’s good to have it on your church calendar! Pastors need encouragement especially after COVID-19 scrambled the church world. Many are fighting mental health issues as the pressure of switching to online services, increased leadership issues, and implementing necessary changes in this post-COVID world. That leadership needs to be appreciated. Dr. Gary Chapman, a good friend, and North Carolina native, wrote the classic book, [*The 5 Love Languages*](https://5lovelanguages.com/) to explain that everyone receives love differently. To effectively “speak” or communicate appreciation to your Pastor, it’s like speaking love. And Christ-followers are to be known for love! Paul in 1 Timothy 5:17 concentrates our love onto good church elders (especially those preaching and teaching). Saying that they are worthy of double honor! Let’s do that. Using the structure of *The* *5 Love Languages* (and Dr. Chapman’s follow-up book, *5 Languages of Appreciation in the Workplace*), here are 5 practical ways to communicate appreciation to your Pastor. Don’t know which language they want? Often people prefer what they practice well. - **Physical touch.** An appropriate, firm handshake goes a long way. And in that moment of engagement, thank them for their hard work. Or consider a fist bump, high five, or, with permission, a hug. - **Quality time.** Focus attention on them so they understand this is about them and not you. Consider getting your family to do a house project for (or with) them. Spend time before or after the project with their family if possible. Or take time to dream and listen to their God-sized ministry goals. - **Acts of service.** Ask your Pastor what they need help with. Offer your skills and ask them how they could be best used in the church. Or maybe your small group can discover how much a guest speaker costs the church and then offer to cover those fees so the Pastor can take a break. - **Words of affirmation.** Honor them publicly. This may be in a church service but can also be in a smaller group of peers. Call attention to who they are by remarking about something they’ve accomplished. Or tell them you’ve decided to give more generously to help meet the needs of the church. Be a regular encourager to your Pastor without expecting something in return. - **Gift giving.** Consider what your Pastor needs and supply it. Maybe a [Lifeway.com](https://www.lifeway.com/) gift card if they love books, or treating their family to an amusement park or sports game. Or maybe offer a paid-for date night while you watch their kids. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Leadership **Tags:** audience, communication, community, Pastor --- ### [4 Common Website Mistakes (with Simple Fixes)](https://beknownforsomething.com/4-common-website-mistakes-with-simple-fixes/) **Published:** September 19, 2022 **Author:** BKFS **Content:** Sadly, common website mistakes abound on church websites. And we’re called to better! Let’s correct these online errors so our audience will find solutions and discover what they need on our websites. Today, most prefer getting information from a website. They don’t want to carry around a printed bulletin or remember where they put it. They want to find information and details when they’re ready for it. They want a trusted source to find “everything” conveniently. Your church website should be that place. Hopefully. Let’s fix these common [website mistakes](https://www.beknownforsomething.com/5-website-issues-your-congregation-find-annoying/), so the congregation and community will love your website: **Common Website Mistake 1:** **No location or service times on your homepage.** People visiting your website need to quickly know where you’re located! Google also wants to associate your website with searches for churches in your city. And when your community decides to visit, they will need “main” service times. **SIMPLE FIX:** add this information as high up on your homepage as possible. Make the location a link to get directions and the service time can also be a link to get more details that a visitor needs to know. **Common Website Mistake 2:** **No email address or pictures on a team page.** Members wonder who’s in charge of ministries when they need to contact them with a concern or request. Your community also loves this team page to see if they’ll fit into your church from the pictures. They look to see people similar to them (gender, diversity, age, etc.). **SIMPLE FIX:** Add a [team (or staff) page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/) under the “About” menu. Ensure each person has a similarly-cropped picture (friendly, head/shoulders), dressed like you’d expect a visitor to wear. Be clear about what everyone is in charge of and have an easy way to contact them (phone or email). **Common Website Mistake 3:** **Improper headline tags on each page.** Google wants to deliver search results to your internal pages but often doesn’t know what the page is about from your headline. **SIMPLE FIX:** Write page headlines appropriate to the [page content](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/) AND ensure it’s what would be googled to find the information. For example use “Kid’s Activities” instead of a branded name like “Awana”. Place your keyword-rich headline at the top of your page (with keystroke characters and not just a graphic) and tag it as an H1 headline (usually the largest headline styling) in your content management area. Ensure it’s the only H1 tag on the page and then use those exact headline words in the first sentence of the first paragraph too. Continue to use those same words 2 or 3 times on the page. Google will love your content! **Common Website Mistake 4:** **Not enough links on every page.** When someone gets to your page for information they subconsciously ask “now what?” but often have to figure next steps for themselves. It’s frustrating. **SIMPLE FIX:** Provide 2 or 3 links throughout each page that connect to other information on your website. Near the bottom, think about their next probable step and suggest a link to it. For example: if someone’s on the “Kid’s Activities” page they probably will want a link to the “Kid’s Safety Procedures” page. Bonus: Having a link allows access to the information without taking up space on the page. [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, Communication Content, community, Edit, keywords, SEO, strategy, team, visitors --- ### [Who else wants sermons that engage? (6 SEO solutions)](https://beknownforsomething.com/who-else-wants-sermons-that-engage-6-seo-solutions/) **Published:** September 12, 2022 **Author:** BKFS **Content:** Sermons that engage is the same goal communication leaders attempt through effective email subject lines and webpage headlines that get noticed. Why? Because open rates of emails teach us what motivates an audience to participate in communication. Much like getting an audience to stop and consume web content because of its headline. It’s an art requiring a deep-dive into psychology by looking at analytics that are available for digital content. Observing the different engagement of various content types. Often, it’s not about the actual content, it’s more about the framing of the content. Want sermons that engage? Search Engine Optimization (SEO) can provide solutions. Here’s what SEO teaches to make the right people stop, pay attention, and want more. Does it fix a bad sermon? No. Just like an email subject line won’t fix a long, boring email. So, pray, and create the best sermon God’s laid on your heart. Then, use these SEO answers to craft sermons that engage and reach a potential audience: 1. **Define the type of person who needs to hear the entire sermon.** All communication needs to be directed to an [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/). It’s rare you’ll be able to speak to everyone. So, define a group who need the message God’s given you to deliver. Why do they need it? 2. **Decide what they would search for to find an answer.** Everyone seems to turn to Google for answers. Consider what they’d search for to find your sermon content. What words would they include? Those keywords (or key phrase) are important; that’s why keyword research is important in building engaging sermons. It’s easier to get someone’s attention with a content they’re actually seeking. 3. **Use desired [keywords](https://www.beknownforsomething.com/3-must-learn-church-communication-lessons/) in your title.** Use the key phrase from #2 in your sermon title. If it’s near the beginning, more will remember it. They ask “I need that, I wonder what the answer is?” 4. **Ensure your title feels like a simple solution.** People rarely have a lot of time to sit through a long sermon. Use numbers to make it feel achievable and limited. It may sound simple but you’re not saying it’s easy. Tell practical stories demonstrating how God wants to help them. 5. **Craft an outline that is easy to remember, keyword-rich, and practical.** Have a small amount of sermon points that rely on the title. Each point directly corresponds to the solution. Use your key phrase in the points and make them active voice. Things they can do and believe. 6. **Have a call to action. Repeat it 3 times.** SEO shows we need to be reminded how information must lead to action. And we need to be reminded about 3 times. Link to other ministries, give them next steps, and call them to do something. It may be obvious to you but it’s probably not to them. Remember, the right sermon title could motivate someone to click on an online sermon link or decide they need to attend an in-person service because the sermon is just what they need. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Sermon **Tags:** audience, benefits, Communication Content, community, goals, keywords, SEO, solution --- ### [How to Use Social Media as a Church (4 Struggles)](https://beknownforsomething.com/how-to-use-social-media-as-a-church-4-struggles/) **Published:** September 5, 2022 **Author:** BKFS **Content:** Social media, as a church, should be on every pastor’s list of communication channels. Why? Because half the world’s population uses social media. Social media should be part of making disciples of all nations, as we seek to answer the Great Commission properly (Matthew 28:16-20). Social media allows a church to reach [two audiences](https://www.beknownforsomething.com/no-your-audience/): those needing the gospel (external) and disciples seeking to follow Christ (internal). These audiences need the church to have a conversation with them—to engage, inspire, motivate, and educate. Social media is a perfect place for an ongoing conversation. Yet most [churches struggle with gaining social media followers](https://www.beknownforsomething.com/5-social-media-tips-for-small-churches/), creating the best types of social media content, choosing the optimum times for posting to social media channels, and getting social media followers to engage. So, let’s look at each of these [four struggles for social media](https://www.beknownforsomething.com/wasting_time/) as a church. **1. Gain social media followers** Social media relies on people. And the church does too (those who follow and those who need to follow). Church social media needs to engage those who are following you and never rest until everyone who should follow, does. **Here’s how:** Set up a page on the social media channels that make sense for your church. Most start with Facebook (it has the broadest audience), [YouTube](http://www.youtube.com) (the second largest search engine, next to Google), and/or Instagram (a great visually-driven, general audience). Some churches also consider [Twitter](http://www.x.com), LinkedIn, and even TikTok (the most-popular overall downloaded app). **Best practice?** Start with a limited number of social media channels, then build on your success. Choose an obvious name for your page that will work across all your channels as you add them. Write an “About” paragraph that’s keyword-rich so people will find you by your name and the content of this description paragraph. Be sure to include your town’s name, denomination, that you’re a church, and what your content will be about (more on that below). Then start promoting it to your members by regularly mentioning the value your social media content is to them and encouraging them to follow. **Caution:** It’s rare you’ll attract external audiences if your members don’t want your content. Do what you can to build an audience. Use hashtags, and keywords, and run ads (or boost posts) to allow people (internally and externally) to easily find you. **2. Post better social media content** Success with social media as the church is about getting the [content righ](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/)t. When you enter a room of people and are given the microphone, what you say is critical to whether or not people will listen each time you’re given the stage. Content matters. **Here’s how**: Start by understanding your audience. Your content either attracts an audience because they want the content, or your audience will demand a particular type of content from you. For successful church social media, we must get that balance right. Consider these questions: Do you have a good number of followers? Are they mainly church members? Do most of them go to your local church? Then consider what they want. Don’t be discouraged if you only have a few followers. That makes it easier to give them what they’re looking for. **Best practice?** Think about what they need, what concerns them, and what their goals are. Decide how you can post things that will be felt as solutions to needs and concerns or paths to their goals. Balance your content so it feels like something they’d use to fill their time. **Caution:** Resist too much promotion or you’ll start to lose followers. Instead, consider how you want your followers to complete this sentence about your social media: “I love your posts because they’re always \_\_\_\_\_\_\_\_\_\_.” This thread weaving through your social media posts should be the same brand thread for your church ministries. So, when they’re attracted to your church social media for your thread, they’ll want to attend ministry events for the same benefit. Remember, your thread is based on what they want and need, and you’ll become known as someone who’ll help them find the solution. The type of social media posts matters too. Most prefer visual posts over words-only posts, so emphasize photos and videos of people who look like your audience. But resist the urge to add a lot of words over the images—unless it’s to add captions to videos, as most don’t turn the sound up while scrolling. **3. Optimal time to post to social media channels** Your followers add your content to their social media mix. As a church, stay in your content lane, but be present when they scroll through their channels. **Here’s how:** The social media algorithms certainly help, but to ensure success, post when your followers are picking up their devices to scroll. Often, the optimal time to post is when your audience is bored. Many of us flip through our social media content when we first get up, take a break, have lunch, or after the kids go to bed at night. **Best practice?** Create a regular pace for posting your social media content. Decide how many times a week is sustainable and then how many times per day, establishing the time of day that’s best for your audience. Interestingly, mid-morning on Tuesdays, Wednesdays, and Thursdays seem to work best. Mid-evening on weeknights also often prove to be good times to post to social media as a church. But try a regular schedule for your audience and adjust as needed. **Caution:** How can you possibly keep up this schedule without it controlling your life? It’s difficult, but scheduling apps help. And many social media channels have internal scheduling abilities, with many suggesting the best time for posting (since they know when your followers are scrolling). Utilize their suggestions—they’re usually free. You can also use paid post schedulers that allow future posting on various social media channels. Their ease of use, algorithm suggestions, and ability to post to multiple social media channels from one place may be worth the cost. Also, while scheduling, be mindful of out-of-your-control events that may occur that’ll deem your scheduled posts inappropriate. Pause the posts till later and possibly post about the world or community event instead. **4. Ensure social media engagement** The [power of social media](https://www.beknownforsomething.com/7-church-social-media-ideas-that-will-make-a-difference/) as a church is proven through engagement with posts. That can be seen by the number of likes, comments, and shares. You should adjust your content or timing if you’re posting and seeing none of these. You want engagement. **Here’s how:** Take the time to monitor your social media feeds (or turn notifications on). Reply to comments, like the posts your audience shares, comment on their feeds, and engage with them. If you’re not engaging, they probably won’t either. **Best practices?** Follow and engage with your member’s social media and others who should be following your content. Set the example of what it means to interact, comment, and start a conversation. Consider posting questions that encourage your followers to interact with your thread (what your content is mainly about). You can also conduct surveys that may be used for upcoming sermons. Talk with your pastor to coordinate your social media with ministry areas in the church. **Caution:** Don’t get discouraged by the lack of engagement. Great social media engagement takes consistency over time. Keep loving your audience and give them what they need along with what they want. Mastering social media as a church is worth the effort. You can’t follow one formula though since every local church has different threads, a diversity of people, and different needs, concerns, and goals. So, try something and watch the analytics, adjust as needed, and don’t give up. Use your engagement to push the gospel message into all the world. [![Communicate and Be Heard | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Communicate-Be-Heard-CTA.png "Communicate-Be-Heard-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-communication-strategy/) **Categories:** Social Media **Tags:** audience, benefits, communication, Communication Content, community --- ### [3 Must-Learn Church Communication Lessons](https://beknownforsomething.com/3-must-learn-church-communication-lessons/) **Published:** August 29, 2022 **Author:** BKFS **Content:** It’s a great time to learn church communication lessons in order to get your congregation and community listening again. For years, the church has been talking in a way so many ignore our important message. No longer does the church have to rely on people visiting a building, getting a church bulletin, or driving by our signs. With the internet, we can slide into search results, become part of a personal podcast ritual, or appear on a social media wall. But we have to have the right content to get their attention. Here are 3 must-learn church communication lessons to ensure the content gets discovered: 1. **Learn to say their name.** In our noisy communication world, the church needs to cleverly engage. Saying their name is the best way. Like a crowded room where everyone is talking, most will ignore you, until you say someone’s name. Then that person will look to you for what want to say. A church needs to know what name to say though. Saying everyone’s first name is out of the question, so you need to understand the [persona group](https://www.beknownforsomething.com/4-requirements-for-personas/) that you’re trying to engage with. Perhaps it’s “young moms with school-aged kids” that need your ministry. Learn to get their attention by showing pictures of them, interject “Moms” or asking questions with their name (i.e. “Are you a young Mom?”). They’ll listen. 2. **Learn to [speak their pain. ](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/)**Once you know the group who are in your congregation and evident in your community, learn as much about them as you can! God wants us to go further though and to love them! That means we need to understand their needs, concerns, and seemingly unobtainable goals. That’s where they’ll need you to help. Identify those pains and speak solutions to them. A picture of a young Mom with a toddler at her feet and a baby in her arms will attract a specific group of people. A headline like “Need a personal break?” speaks directly to her pain and makes her want to listen for more. Become their pain expert and demonstrate you understand. Love them enough to help solve their needs or give them an achievable path to their goals. 3. **Learn the [solutions](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) to proclaim.** Don’t say their names unless you want their attention. Then, don’t speak their pain unless you have solutions. When you do offer solutions, you’ll get your targeted audience to lean in for proof. What a great time to offer stories and testimonies of success. Make your persona the hero of each story because they turned to the church to discover the solution. Should every communication be spiritual? No. But every conversation should be aware of her spiritual needs. And the temporal thread you become known, should easily connect to the eternal scarlet thread of the Gospel of Christ. Your church needs to discover their thread (a solution), making sure it contains keywords that your personas are seeking, then educating your congregation knows how to use it to attract people in the community, engage them to fellowship, and weave it into the Gospel story. [![Learning Groups | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Learning-Groups-CTA.png "Learning-Groups-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/groups/) **Categories:** Communication Strategy **Tags:** audience, goals, pain, personas, solution --- ### [Communicate Collecting Church Offerings (3 Essentials)](https://beknownforsomething.com/communicate-collecting-church-offerings-4-essentials/) **Published:** August 21, 2022 **Author:** BKFS **Content:** If you’re trying to communicate the collecting of church offerings, don’t let your congregation down. Often in our services, the offering time has become relegated to a time for checking phones, the time for a musical selection, or seen as an abrupt interruption to the flow of worship. In other churches, it’s barely mentioned! Of course, if you’ve grown up in church, you know the offering’s importance. But for some, the offering is burdened with the perception that the church is all about money. Or if someone’s new to the church, they may have no idea why an offering is needed. The church’s communication role in collecting church offerings can make or break the experience. Concentrate too heavily and the congregation’s perception becomes negative and nagging; yet if you don’t communicate enough, you risk people not fully understanding its purpose. We need to get the difficult balance just right. Here are 3 essentials of how to communicate collecting church offerings: 1. **It’s an act of worship.** Matthew 6:21 says “For where your treasure is, there your heart will be also”. The offering is a worship issue. Do we trust our treasure or do we trust God? The congregation can view gifts as a simple charity act but it’s far more than that. It’s part of our worship services so members have the ability to worship God through giving. Some churches have even removed “passing the offering plate” to save time or because of COVID. Be careful. Don’t eliminate this critical act of worship that should be a natural response to God in thanksgiving. Even when a church directs the congregation to give online or through automatic bank transfer, allow them time to worship during the service and recognize Who supplies for our needs. Some utilize a simple Offering Card in the seat-back to be used to commemorate their bank transfer. It allows them to experience the worship time! 2. **Don’t treat collecting church offerings as a routine.** Parts of our worship service have become so routine and regular that we ignore them. When you communicate collecting offerings effectively, you call attention to why we do it. The Bible doesn’t dictate the order of our worship services. So, to draw attention to something, do it at a different time or in a different manner. God loves the worship of His people! But for many, the offering isn’t even noticed as it occurs routinely. Call people to worship in a way they notice and in a way they would want to participate. 3. **Inspire [generosity through stories](https://www.beknownforsomething.com/3-unlikely-but-essential-ways-to-communicate-generosity/) of life change.** A church shouldn’t need to justify how collected money is used (but it may be wise to do it with transparency). However, many in the church don’t understand why offerings are needed! People do give to perceived needs and will often step up to contribute to ministries that they understand well. Help them do that. Generosity through worship is best communicated through stories of lives changed. Regularly have someone share their story in the service: how God supplied their needs, how God blessed them when they worshipped Him, or how the church’s ministry changed their story. Perhaps controlled, short, edited videos of stories work better. Demonstrating how the church is generous will often inspire your membership to do the same. [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, benefits, goals, strategy, time, tips, visitors --- ### [5 Church Communication Strategy Ideas](https://beknownforsomething.com/5-church-communication-strategy-ideas/) **Published:** August 14, 2022 **Author:** BKFS **Content:** Looking for some church communication strategy ideas? We’re in the summer months on your church calendar, so vacation bible school’s probably over, and regular church ministry groups are somewhat paused for a much-needed break. It’s relatively quiet. However, fall anticipation is upon us. So, let’s use this time to get your church communication ready! Here are 5 church communication strategy ideas to do now as church communication best practices, since you have fewer ministry requests, and they’ll prepare you well for the fall! This church communication plan is just what you need: 1. **Get to know the congregation better.** You can’t go wrong learning about church members. Talk with them to truly understand their needs, concerns, and goals. Create (or correct) research about large church groups that represent growing demographic groups in your community. What do they need from your church? Are you delivering them in your communication? Is there anything that can be eliminated? 2. **Focus on their [social media](https://www.beknownforsomething.com/7-church-social-media-ideas-that-will-make-a-difference/).** Discover your church’s social media influencers by searching for their feeds. What are they posting about? Do they follow church channels? Why? Why not? Then ask them how the church can improve engagement and content. Do they think you have enough engaging content? Is there too much promotional content? What’s a successful rhythm for your content? 3. **Identify potential volunteers.** By talking with members about communication improvements, it’ll help discover the talented people that you need for a highly-effective communication team. Organize a meeting with them to dream about what can be done. Share goals and request help. Be on the lookout for photographers, videographers, writers, editors, and designers who’d love to join your ministry. Be mindful, though, of those earning a living doing what you’re requesting. They may not want to give it to the church for free, so ask them if they’ll offer a discount for regular, ongoing work. 4. **Talk with ministry church leaders.** Talk to the leadership who are running the ministries. Share what you’re discovering about members. Encourage the leaders and show interest in what they’re doing. Ask questions to hear how they’re meeting the needs of their groups. Share how you’re trying to help them; as well as, enable their ministry. Find out what they’re prioritizing and how you can assist! 5. **Simplify your church [website](https://www.beknownforsomething.com/4-surprisingly-simple-church-website-improvements/).** Effective church communications strategy (for the summer) is about simplification! And since your website is critical to the church’s digital communication, calm it down. Ensure it’s well-organized and obvious (only 6-7 main menu items). That each page has short, scannable content: not a lot of paragraphs, 3-4 links to other pages, bullet points with answers, and call-to-actions along the way. Are there enough pictures that extend the page’s story? How about staff pictures? Do they look up-to-date? Is there an easy way to contact someone in charge of various ministries? Make sure your website is ready to lead people this fall from watching online services into an in-person community! Our [Be Found for Something coaching package](http://www.befoundforsomething.com) will help you accomplish an effective church communication strategy and the best SEO church content on your church website! [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, social media, team, website --- ### [4 surprisingly simple church website improvements](https://beknownforsomething.com/4-surprisingly-simple-church-website-improvements/) **Published:** August 8, 2022 **Author:** BKFS **Content:** Here are 4 church website improvements to add to the top of your to-do list. Why? We’ve moved from reliance on a print hub (ie. church bulletin) to a digital hub; therefore, we prefer getting information from a website rather than being forced to locate printed material. A church website is only a simple click on a phone! Want to communicate better to your members and community? Improve your website. Hopefully, you should be able to change content on your church website. If not, forward this article to whoever does! These church website improvements will benefit every church ministry, as well as, attract guests to consider your church since visitors like to peruse your website before deciding to attend! 1. **Give your congregation what they want as quickly as possible.** Based on church website metrics, we know church members look for 3 things on [church websites](https://www.beknownforsomething.com/your-church-website-needs-spring-cleaning-4-things/): a) times and location, b) team page (to contact someone in charge of a ministry), and lastly, they want c) “Calendar” or “Events” in the main menu leading to a listing of church activities. So, add main service times (including online or on-demand links) and a map link (for directions) near the top of your home page. Some place it in their top header area so it’s on every page. Then, make sure you have a “Team” page under an “About” main menu item. Lastly, simplify an “Events” page, making your event listing clear states who’s invited. It’s probably wise to have the option to view the events on a calendar (but that’s more complicated). 2. **Give potential guests what they want as quickly as possible.** Guests also want service times and a map (see #1). And interestingly, they’re looking for a [team page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/) too — except wanting to SEE them (to decide if they’d feel comfortable under your leadership). Ensure you have clear, current, similarly-cropped images (they’ll judge what they see; so head-and-shoulders is best). Finally, they want an “About” or “New?” page to describe your organization. So, after you do the church website improvements above, add a “New?” page under “About” telling them important church information (that they’d want), why you want them to visit, and finish with benefits of attending. Show pictures, or video, of a service, main entry area, or other locations they’ll experience. 3. **Edit every page’s content so Google loves them.** Pages need a main headline describing the page as it would be searched for. Resist sub brands (ie. Awana) and use searchable keywords (ie. Kid’s Weekly Ministry). Then use those exact words from the headline at least 3x on the page — especially once at the first of the initial paragraph. Resist long paragraphs and use bullet points to keep the information scannable and brief. Google wants every page to be a bit longer than 300 words, and wants 2-3 links to other pages on your website that would interest the reader. Since no one reads entire pages, think about the story your headline, subheads, links, and bullets create. 4. **Google your denomination + “church” (ie. Baptist Church) and check this little known area.** After you get your Google results page from your search, scroll down to the “people also ask” area. This suggests what enquiries are being made in your community about your denomination. Add these questions, with answers, to your “About” page. Or you may want to create a “FAQ” (Frequently Asked Questions) page or area on your website for these and others! This will help Google link people to your website for answers to their questions! They may discover their church home and Jesus! [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** benefits, brand, communication, Communication Content, consistency, Edit, web --- ### [6 Essential Church Branding Components](https://beknownforsomething.com/6-essential-church-branding-components/) **Published:** August 1, 2022 **Author:** BKFS **Content:** Church branding components are the essential ingredients to helping a church be known for something relevant and needed. In order to impact a community and connect them to the gospel. Being known for the right things are critical to having someone consider attending your church! These church branding components help shape the perception of an organization that’s not properly understood: 1. **[Personas](https://www.beknownforsomething.com/4-requirements-for-personas/).** Effective communication rises and falls on how well you know an audience. Trying to reach everyone, the message becomes so general most ignore it. You end up reaching no one. Instead, choose a growing group near you. Don’t be too restrictive; instead, have a primary and a secondary persona you want to reach. They should represent a large component of your community. And, because your members are part of your community, you should have the personas in your church. Describe your personas stereotypically by concentrating on needs, concerns, and goals. Love them. 2. **Brand [Thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** Discover a simple, usable, statement that declares your brand story by offering a solution to your personas’ needs or concerns; or paths to a goal. A thread positions you differently than nearby churches and states the benefit of attending. You become known for this unique solution by weaving it through ministries and communication while the thread gets attention by being beneficial and needed. Ultimately, your beneficial thread needs to connect with the Scarlet Thread of the gospel. 3. **Logo.** Because we live in a visual world, you need a controlled “wrapper” around your thread so it starts to represent it! A church needs a simple, unique, professional symbol combined with your church and thread (as a tagline). You’ll need horizontal and vertical versions, as color and greyscale. How do you know the logo’s right? Your personas should love receiving a gift with your church logo on it. It needs to represent you well. 4. **Color Palette.** The logo uses 1-3 colors to establish your colors. A primary color (about 60% usage), secondary (about 30%), and tertiary (about 10%). That 60/30/10 ratio creates an effective color palette, so when someone experiences your brand, they readily associate the colors and their combinations. Consistent use of your colors should start to represent the church even without the logo. 5. **[Font](https://www.beknownforsomething.com/dont-forget-font-fences-7-branding-guide-tips/) Palette.** Similar to controlled brand colors, you’ll need 1-3 fonts used in a limited way so they also represent your church. These fonts should be used in the logo, on service slides, and throughout print materials. Even your website and emails can use similar web font variations to match as closely as possible. 6. **Brand Fences.** Create a short graphic standard document to list rules for controlling how the brand expands across designed communication materials. This allows your church to have similarities across all platforms. If you’re not consistently controlling things, you probably don’t have a brand! [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Brand Strategy **Tags:** Color palette, Font palette, Logo, personas, thread --- ### [10 essential demographic questions for every church](https://beknownforsomething.com/10-essential-demographic-questions-for-every-church/) **Published:** July 25, 2022 **Author:** BKFS **Content:** Your church has essential demographic questions needing answers. Since effective communication engagement rises and falls on how well you know your audience, demographics are the foundation of understanding your community. Regularly discover your community through solid research. Where can you get a demographic study? Your Association or Convention may offer it to their local churches. So, contact them, a [consulting group](https://www.beknownforsomething.com/discover-your-audience/), or your local chamber of commerce, for answers to these essential demographic questions. Get started by understanding where families live. Plot on a map all of your families. Remove outliers and draw a custom polygon around the main clustering of families. This reach area gives a more accurate demographic depiction than a standard radius study. IMPORTANT: If families attend your church from this area, there are similar people who’ll potentially want to attend! Now answer these 10 questions: 1. **How many live in the reach area?** This is your potential if everyone came to your church! What percentage of the reach area [community](https://www.beknownforsomething.com/3-cardinal-rules-to-attract-a-crowd-from-any-community/) attends your church now? The answer is sobering. 2. **Is the reach area growing?** Most demographic reports give projections. If you become a solution to your community that’s growing at a particular rate, your church should keep up with that growth. 3. **What’s the average household income?** This helps understand socio-economic expectations. Some demographic reports even suggest giving potential too! 4. **Are there more blue-collar workers? Or white-collar?** Understand their work life and expectations. 5. **What’s the average age of the community?** You’ll be surprised at how young communities are. And that average age will only go up 1 or 2 yrs even after 5 years projection! Start thinking younger! 6. **What is the diversity of the community?** What groups make up your community? What groups are growing at a fast pace? What does that mean for your community? 7. **How likely is your reach area to be involved with their faith?** This helps you understand how accepting your community will be of your ministry and message. And how basic you need to start. 8. **What is the Denominational preference of the community?** If they decide to attend church, what denomination will they feel most comfortable with? Is it yours? This can help you decide if your denomination will help or hurt your church name. 9. **What are their biggest needs, problems, or goals?** Get into their minds and lives. To be relevant or needed, you need to be their[ pain expert](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) and help them achieve goals. 10. **How similar is the community to my congregation?** Do you resemble the people around you? Do the people on your stage look like them? They’ll feel more comfortable when they’re around people who understand them and look like them. Get this right and they’ll listen more. So you can share Jesus. Fall in love with the people that are revealed through your essential demographic questions. God’s placed you in your community for a reason! [![Discover Your Audience | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Discover-Your-Audience-CTA.png "Discover-Your-Audience-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/discover-your-audience/) **Categories:** Audience, Community **Tags:** Demographics, reach area --- ### [Can’t afford to hire a church branding agency? Here are 7 DIY tips](https://beknownforsomething.com/cant-afford-to-hire-a-church-branding-agency-here-are-7-diy-tips/) **Published:** July 18, 2022 **Author:** BKFS **Content:** ## Church Branding 101 provides the basics with which you can do it yourself (DIY). Many churches can’t afford to hire an agency, nor do they have a qualified staff member, but they understand church branding is important. And it is! Remember, church branding is more than a logo: It’s understanding what you’re known for and deciding if that’s what you *should* be known for. It’s about correcting the church’s perception to a lost world. Church Branding 101 is Evangelism 101. It’s not easy, but it is simple. If done properly, the Holy Spirit can use your church branding to reach people who never knew they needed Jesus. Or the church. ## Practical tips **Understand and fall in love with your [community](https://www.beknownforsomething.com/3-cardinal-rules-to-attract-a-crowd-from-any-community/).** Start by plotting family locations on a map. Look at clustering and eliminate outliers. Create a polygon around the main group. Then contact your association or convention office and ask them to assess your area demographically. You’ll be amazed at the data. This is who needs Jesus around you. Fall in love with your “reach area.” **Listen to your congregation.** Create listening groups that correspond to the age groups in your community (boomers, millennials, etc.). It’s best to get a nonstaff person who is well-liked to lead the conversation. Ask why they chose the church. If they know why anyone has left. What the church is doing right. What they’d like to improve. Compare group data. **Stereotypically describe who you’re great at reaching.** Using the reach area demographics and what you’ve learned from listening groups, describe the easiest group to communicate to and reach (called a persona). What makes them part of the group? Age? Gender? Marriage status? Kids? Occupation? Needs? Concerns? Goals? Be specific and make sure there are enough in your community to sustain growth. **Discover a church branding thread that connects with the [Scarlet Thread.](https://www.beknownforsomething.com/every-church-needs-a-thread/)** Since people love a simple tagline, create a unique, 3–5 word thread (tagline) with user-friendly language that implies a pain-point and/or solution you want your church to be known for. It probably won’t sound religious but you can use the engagement to connect to the gospel. **Create a visual “wrapper” for the thread.** In our visual world, people need a controlled logo, brand fonts and colors that represent you. Make sure the logo is simple, unique and professional — and your persona would probably accept a gift with the logo on it. Use a designer. Please. **Use communication tools to create a journey to a solution.** Church Brand 101 has now uncovered a [target audience,](https://www.beknownforsomething.com/discover-your-audience/) revealed needs, concerns and goals; and you have a thread that gives a benefit (solution to a need or concern; a path to a goal). Now consider ministry onramps that will attract your persona (probably online), and steps to help them discover your ministry solutions. Ensure your members know how to connect the church branding thread to the gospel message. **Maintain consistent control over time.** A church brand that’s well done and controlled will take about three years to become known for. It’s an evangelistic process that will make you relevant and needed again in your community. And connect the lost to Jesus. [![Have Church Branding Questions?](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Questions-CTA.png "I have Church Branding Questions - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/about/) **Categories:** Brand Strategy **Tags:** audience, communications, community, consistency, thread --- ### [6 revealing questions to ask your congregation regularly ](https://beknownforsomething.com/6-revealing-questions-to-ask-your-congregation-regularly/) **Published:** July 11, 2022 **Author:** BKFS **Content:** A pastor cannot go wrong by listening to the answers to these questions to ask your congregation. In fact, you’ll gain a deeper understanding of local ministry by processing what they reveal. But how do you regularly ask these revealing questions? There are at least two ways: [**Focus Groups:**](https://www.beknownforsomething.com/church-focus-groups/) set up homogeneous groups based on demographics, psychographics, or ministry areas. Create groups of 6-10 and have a caring person lead them. You’ll get even better feedback if it’s not a paid church leader. Or hire a consultant who understands focus groups and the church. **Informal Conversation:** each time any church leader has the opportunity to connect with a member, consider it an informal focus group! Get the staff to understand the importance of these questions and have a mechanism to collect the feedback from the questions to ask your congregation. Here are the 6 revealing questions to ask your congregation regularly: 1. **What brought you here originally?** This establishes a baseline of why people chose your church. And as you collect feedback from several people or groups, you can understand the foundation of what’s working to bring people in from the community. Master them and you’ll probably see growth! 2. **What’s keeping you here?** These answers allow you to understand what’s currently the sticky quality of your church ministry. Make sure you continue to do these things or improve on them. 3. **What are we known for in the community?** Who better to ask than church members from your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/)! This gives an idea of the church’s perception and allows you to understand what needs to be corrected or communicated differently to reinforce who you really are. It also allows you to understand how you need to be controlling beneficial language so your members can pass it along. 4. **Do you know why anyone is leaving?** This is one of the questions to ask your congregation that will reveal what may be not working well. They shouldn’t share names because that anonymity will expose more truth. Exit interviews with parting members can also help with this eye-opening data. 5. **Are there any barriers to visiting us or getting connected?** Exposing barriers to entry (from the member’s vantage) is the first step in eliminating them. Often, it may be difficult for a member to answer this particular question. Instead, listen for difficulties about discovering next steps, finding things on your website, or signage issues. 6. **If you could improve one thing, what would it be?** This empowers ministry improvement. It shouldn’t be asked to stir up trouble or gossip, so request constructive solutions or ways to improve incrementally. They’ll feel like you want their opinion and it may open the doors to ask them to help! [![Discover Your Audience | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Discover-Your-Audience-CTA.png "Discover-Your-Audience-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/discover-your-audience/) **Categories:** Audience **Tags:** benefits, communications, community, Demographics, focus groups, goals, questions --- ### [STOP! 8 Church communication mistakes you’re probably doing](https://beknownforsomething.com/stop-8-church-communication-mistakes-youre-probably-doing/) **Published:** July 4, 2022 **Author:** BKFS **Content:** Church communication mistakes abound. Today, effective church communication is a complex connection between ministry and audience. Many feel they’ve mastered it, but it’s often broken. Communication for a church used to be as simple as changing the church sign and maintaining a church bulletin. Now, it’s a complicated interconnection of channels and tools bombarding everyone with information; hoping to get engagement. Churches must understand and fix these church communication mistakes in order to evangelize our communities better, all while informing the congregation about ministry opportunities and discipleship. If you do these 8 church communication mistakes, you risk slipping into obscurity because your message will be missed. Here are the common mistakes with solutions to try: 1. **Concentrating on the wrong audience.** With two distinct [audiences](https://www.beknownforsomething.com/no-your-audience/); internal (congregation) and external (community), the local church feels communication tension. A lot of church communication ends up only informing members about ministry opportunities! This will usually push attendance into decline or stagnation. Instead, understand that God’s placed your local ministry in a growing community for an evangelical reason. Communicate properly to that potential audience and you’ll usually grow as people discover your ministries. SOLUTION: Research your reach area knowing your congregation is a subset of the greater community. Identify stereotypical community groups (called persona) you want to reach. Discover all you can about them (concentrating on needs, concerns, and goals). Ensure your personas are growing, and you’ve successfully reached people like them in the past, or have members currently who love them. Communicate solutions to their needs and/or paths to their goals. You’ll get their attention; and in that engagement, connect them to the Gospel message. It’s no coincidence that Jesus’ final word (Mark 16:15) to the church was “Go”. 2. **Saying too much and expecting people to listen.** Attention spans have drastically declined. TL;DR (too long; didn’t read) is a popular acronym for a reason! If someone feels the content will take too much time to consume, they won’t. Give them what they’re looking for as fast as possible. Overly wordy information is a huge church communication mistake. People want edited content. Say less, they’ll listen more! SOLUTION: Be known for something short, needed, and relevant. So your members and guests will quickly identify the thread that unites your benefit! Sure, they may miss details, but they’ll be reassured of what you’re about. And edit every piece of content (social posts, sermons, announcements, web pages, etc.). Never waste the audience’s time. 3. **A wildly broken [website](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/).** A church used to rely on a print hub (bulletin at the center) but now communication should rely on a digital hub (website at the center). That way, you don’t need to remember where you put a print brochure, you simply jump to a website. But many church websites aren’t easy to use for a member or someone in the community. Church communication mistakes like this cause members to declare “I can’t find what I’m looking for”! But your website isn’t just for your congregation! With 90% of first-time guests visiting your website before attending; it must be friendly for the outsider too. Imagine how many go to your website and decide NOT to attend?! SOLUTION: Update your website design so it’s current and professional; then look at the content organization (main menu) to ensure the structure works. Then create content following good search engine optimization (SEO) rules so Google becomes your biggest evangelist! 4. **Expecting response without clear call-to-actions.** When content intends to gain activity, you need call-to-actions (CTAs). Don’t assume someone knows what to do with any piece of information. This church communication mistake will create a disconnect between information and action. SOLUTION: Know how your persona will benefit from the content and lead them to the next step. Use links to “deeper information” or language like “After service go to the information banner where someone will help you make a Sunday School class choice”. 5. **Wrong person tasked with everything required.** With lots of channels, tools, and content needing coordination, creation, and control, you need the right conductor. If not? Everyone will seek to do what’s right in their own eyes. And that communication chaos will be obvious. Warning signs? A junior person in the role, a ministry assistant that’s not empowered to make leadership decisions, or too many strategy parts for one person to do. SOLUTION: You need an organized leader in the communication director position. Someone who understands how things need to be edited and controlled, but also someone who loves to empower and encourage others (volunteers or paid) to help as needed. 6. **Every ministry attempting to have the loudest voice.** Ministry event creators love what they create. So, they want to shout it from the mountaintops. However, every other ministry is shouting too. If left uncontrolled, this church communication mistake will lead to few hearing anything in the noise! SOLUTION: The chaos of loud voices needs a calming strategy with tiered events to control the way they communicate and the number of available channels. Perhaps basing the loudness upon how many are invited. All-church event? They should have the loudest voice. All-ministry event? The next loudest. 7. **No master communication calendar.** Most churches have too many things happening around certain timeframes; so, we force our families to decide which event to attend. Often, it’s because there’s no unified [communication calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) that contains all church and community events to help in planning. SOLUTION: Create a calendar (digital or paper) that is assessable by anyone creating events. Decide calendar rules to assure all conflicts can be cured — usually by establishing how soon something should go on the calendar and who needs to move when timeframes are too full. This calendar becomes the building block for material deadlines and campaign launches. 8. **Expecting similar results from old solutions.** Many things have changed in our world recently. In fact, COVID-19 alone accelerated many of those changes. Communication is not an easy task in this ever-changing world. The biggest mistake in church communication? Thinking that a communication device that once worked will again. Or if it was tried once, and didn’t do well, will fail if tried again. And don’t fall for the belief that better communication will fix a bad church event either. It won’t. SOLUTION: Watch for communication trends and learn from them. Monitor attendance and analytics to identify and fix issues. Start by adjusting timing, content, and strategy so you get the results you want! [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** audience, Communication Content, solutions, website --- ### [3 steps to reach people not listening (it’s possible!)](https://beknownforsomething.com/3-steps-to-reach-people-not-listening-its-possible/) **Published:** June 27, 2022 **Author:** BKFS **Content:** If you want to reach people not listening, it feels like an overwhelming, impossible task! There are a few reasons people don’t listen: - the world is noisy so, as a defense mechanism, they can’t listen to everything. Instead they pick and choose what they want. - they also tune out messaging that’s beyond their shrinking attention span. Say too much and they end up not listening. - they also ignore content delivered by someone perceived as unneeded or irrelevant. Perception is critical to getting someone to pay attention! So, is the church doomed? Sadly, our ministries often violate all three of these reasons. It’s no wonder that our communities stopped listening to us years ago. Let’s fix that! How can the church reach people not listening? We need to pursue a brief interaction. Just to get them to look up and listen for a short time! If done correctly, it’ll help them understand we are relevant and needed. Here are 3 steps to helping them listen again: 1. **Say their name.** Even in a loud room, if someone says your first name, it breaks through and gets your attention. That’s why good conversationalists naturally use people’s names when they meet someone. But how does the church do this for a group? It’s fairly easy. Ensure you understand the stereotypical group (communication [persona](https://www.beknownforsomething.com/4-requirements-for-personas/)) who needs to hear what you’re saying and identify what they’d call themselves. This persona’s name needs to preface important messaging (i.e. “Parents with young kids? We have a night out for you”). 2. [**Speak their pain.**](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) When you care for your persona (that sought-after stereotypical group) like God’s commanded us to, you must understand what they’re struggling with. To reach people not listening, you need to talk about their pain, concern, or challenging goal. In a crowded room with lots of talk, simply mentioning “back pain” will instantly gain the attention of those who’s been affected with back pain! It demonstrates you understand them. The church needs to identify needs, concerns, and goals of their persona and weave it into the messaging (i.e. “Parents of young kids, we know you want the best for your child, so we’ve created a short video with daily tips just for you”). 3. **Solutions to proclaim.** If you quickly pivot from saying their name and speaking their pain; to suggesting a surprising solution, you will certainly hold their interest to a period of decision. This requires the church to couple solutions to prominent felt-needs once we get their engagement (i.e. “Parent, it’s difficult to raise children, but the church wants to give you free access to entertaining videos that teach Bible principles”). [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/) **Categories:** Audience **Tags:** benefits, communication, Communication Content, community, pain, personas, solutions --- ### [Church Branding 101 (6 DIY evangelistic steps)](https://beknownforsomething.com/church-branding-101-6-diy-evangelistic-steps/) **Published:** June 13, 2022 **Author:** BKFS **Content:** Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding if that’s what you should be known for. It’s about correcting the church’s perception to a lost world. It’s not easy, but Church Branding 101 is simple. Here are 6 DIY steps. If done properly, the Holy Spirit can use your church branding to reach people who never knew they needed Jesus. Or the church! Church Branding 101 is Evangelism 101. 1. **Understand and fall in love with your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/).** Start by plotting your families on a Google map. Look at clustering and eliminate outliers. Create a polygon around the main group. Then contact your denomination office and ask them to assess your area demographically. You’ll be amazed at the data. This is who needs Jesus around you. Fall in love with your reach area. 2. **Listen to your congregation.** Create listening groups within your church that correspond to the age groups in your community (boomers, millennials, etc.). It’s best to get a non-staff person who is well-liked to have a conversation with them. Ask why they chose the church. And if they know why anyone has left. What the church is doing right. What they’d like to improve. Compare group data. 3. **Stereotypically describe who you’re great at reaching.** Knowing the reach area demographics and what you’ve learned from listening groups, describe the easiest group to communicate to and reach (called a Persona). What makes them part of the group? Age? Gender? Marriage status? Kids? Occupation? Needs? Concerns? Goals? Be specific and make sure there’s enough in your community to sustain growth. 4. **Discover a church branding thread that connects with the [Scarlet thread](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/).** Since people love a simple tagline that says what the benefit of attending is; create a unique, 3-5 words thread (tagline) that uses usable language that implies a pain point and/or a solution your want to be known for. It probably won’t sound religious but your church can use its engagement to connect to the Gospel. 5. **Create a visual wrapper for the thread.** In our visual world, people need a [controlled logo](https://www.beknownforsomething.com/7-steps-every-church-graphic-needs-before-using-them/), brand fonts, and colors, that represent you. Make sure the logo is simple, unique, professional, and your persona would probably accept a gift with the logo on it. Use a designer. Please. 6. **Use communication tools to create a journey to a solution.** Church Brand 101 has now uncovered a target audience, revealed needs, concerns, and goals; and you have a thread that gives a benefit (solution to a need or concern; a path to a goal). Now consider ministry onramps that would attract your persona (probably online), and the steps for them to discover your ministry solutions. Ensure your members know how to connect your church branding thread to the Gospel message. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding/) **Categories:** Brand Strategy **Tags:** audience, benefits, communication, community, Demographics, strategy, thread, visitors --- ### [3 Roles of the Communication Director (paid or volunteer)](https://beknownforsomething.com/3-roles-of-the-communication-director-paid-or-volunteer/) **Published:** June 3, 2022 **Author:** BKFS **Content:** Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them. If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging job. Times have changed, with increased channels, tools, and noise that need addressing with professionally crafted messaging that works well with systems. Most average-sized churches can easily keep someone busy with needed work. Don’t have a budget? Then you can search within your congregation for someone willing to help. But, honestly, the amount of work, standards, and requirements, demand a lot on a volunteer. Well played, the foundational roles of the communication director can be fulfilled by a volunteer with the proper oversight. Here are the 3 roles of the communication director that encompass most day to day tasks: 1. **Support.** The communication director is a support role that has the ability to lead. They ultimately support the church leadership with an expertise of crafting and fine-tuning [content](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/) all while being allowed to lead their communication area. They need to make decisions on the fly while representing individual Pastors and advocating for audiences (community and congregation). The perfect candidate for this role exhibits true servant leadership. 2. **Empower.** Of the roles of the [communication director](https://www.beknownforsomething.com/3-reasons-every-church-needs-communications-director/), this one is critical. This often thankless job can be all-consuming because of the many components: sermon slides, content for social media channels (that’s demanding 7/24), an ever-changing website with SEO (search engine optimization) standards, print materials (bulletin, stationery, banners, etc.) needing up-to-date, relevant content written, designed, and edited. Then they must regularly meet with Pastors and ministry leaders to retrieve information, clarify changes, and following up after events. Whew! That’s a lot. It’s difficult to do it all alone. That’s why, with a ministry heart, they need to empower others to get it all done. From gently educating leaders how to supply content, to helping a volunteer social media team with posts. 3. **Enable.** There are risks when you have a communication director. When doing their job well, they must limit voices and promotion. Everyone can’t have a loud voice or it contributes to the noise which causes people to ignore the content. On the road to forming messaging to meet SEO and branding standards, they can easily become the “Pastor of No”. But in the proper servant leader role of the communication director, they MUST enable ministries to do effective work and not restrict it. That doesn’t mean they give in to unreasonable demands; instead, they need to use their leadership to do their job well while educating better ways. Be sure to hire a positive person with a “can-do” attitude! [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Leadership **Tags:** benefits, business, communication, goals, team --- ### [4 Ways Church Branding will Evangelize the Community](https://beknownforsomething.com/4-ways-church-branding-will-evangelize-the-community/) **Published:** May 30, 2022 **Author:** BKFS **Content:** Church branding will evangelize the community if done properly. As Christ-followers, we’re commanded to go into the world and make disciples; but for many, we drop the ball. So how can church branding help evangelism? An effective church branding process helps your members start the right conversations by focusing on community needs, concerns, and goals; and then identifies what the local church should be known for: solutions. Solutions that may bring someone to church or open up a conversation that can lead to more important spiritual talks. The problem we face? The community has stopped listening to the church because they don’t feel we’re relevant or needed in their lives. So, if we invite people to simply come to church, many quickly say “no”. And what’s worse, they’ll not discover that Jesus is the ultimate answer to all of their problems. We need to become known for something other than being a church. Church branding helps members understand their community and gives them the words so they can share solutions. It may start by inviting them to the church that’s known for the solutions, or it may open up an opportunity for a Gospel conversation. Like the way Jesus engaged with the woman at the well by talking about her relevant need: water. Then He made the eternal connection by asking if she would be interested in Water that would cure her thirst forever. Effective church branding will evangelize by starting an engagement that leads to the Gospel. We just need to identify the “water” that will engage our communities. That’s a church branding thread. Here are 4 ways church branding will evangelize when you’re known for the right things: 1. **Good church branding focuses members on the community.** John 13:35 says we’re to be known for love. [Church branding](https://www.beknownforsomething.com/shhhh-5-secrets-about-church-branding/) centers on why God placed you in your community and helps discover how you can love them. Temporally first (to get their attention), then eternally with a Gospel connection. 2. **It makes the community look up.** A conversation must start in such a way so the community will notice the church again. A great church brand does this. By training members to talk solutions to needs, concerns, or goals (that are weighing heavily on their minds). Speaking about their pains will always get their attention. This engagement will usually lead to talking solutions. 3. **Benefits are often easier to talk about.** Many don’t share about Jesus because they find it challenging to talk to friends about spiritual things. An effective church brand connects to immediate concerns (i.e. family, marriage, safety, finances) that are easier to discuss. And the conversation often feels like love! Then, a member can invite them to their local church (known for the temporal solution), so they can experience ministry that will ultimately connect them to the Gospel. 4. **A [church brand thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) connects to Jesus.** What you’re known for (a beneficial thread) will get their attention. But that isn’t enough for the church! We need to use the engagement to introduce them to Jesus. So a church should become known for a needed solution (church brand); and then, once the community is paying attention, that engagement can introduce them to the Scarlet Thread of the Gospel. [![Build your Brand | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Build-Your-Brand-CTA.png "Build-Your-Brand-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Brand Strategy **Tags:** audience, benefits, brand, communications, community, thread --- ### [Improve your Church Bulletin so they’ll read it (5 Tips)](https://beknownforsomething.com/improve-your-church-bulletin-so-theyll-read-it-5-tips/) **Published:** May 23, 2022 **Author:** BKFS **Content:** Want to improve your church bulletin? So your printed worship guide will be wanted and needed? You have an uphill battle since the print medium is dying. The vast majority receiving a bulletin don’t read it. Most throw it away while some churches conveniently provide recycle bins to save the planet from the castaway printed items. So why create them in the first place? It’s a good question. The world is preferring digital communication over printed materials. Digital, done right, keeps people informed, and saves money in the long run! However, some churches use church bulletins for service order or liturgy. If that’s you, then members probably need it — but you may want to drop the service order as most churches do — it’ll allow for freedom in your services. And if you have liturgy or lyrics in your church bulletin, consider projecting them in a format that matches your worship room style. It’ll get heads up so more will hear their worship! Still want a worship guide though? Here are 5 tips to improve your church bulletin: 1. **Make it smaller.** OK, you (or your congregation) may not be ready to do away with it. The older the congregation, the more they’ll rely on printed materials. So save money by reducing its size. If you’re printing it in-house, go to the next smaller paper size, cut the page in half, or stop adding all those inserts. Receiving a smaller brochure will encourage people to look at it. 2. **Improve your website.** This seems like a weird way to improve your church bulletin but it’s essential. [Improve your website’s](https://www.beknownforsomething.com/your-church-website-needs-spring-cleaning-4-things/) events/calendar area so people can easily find events for them. Then direct your print bulletin announcements to your website by showing web links or QR-codes for more details (and easy ways to add your events to their digital calendar). 3. [**Tier your events.**](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/) It’s important that every ministry event doesn’t have equal volume — or you’ll end up with a lot of promotional noise that’s ignored. Instead, create a hierarchy for all-church events. Then calm down all-ministry events. You may even want to drop all other events in the bulletin as part of your smaller size (send them to the website, rely on weekly emails or social media channels). 4. **Segment by demographics.** Make it easy on members by creating an easy and obvious organization that’s consist each week — so they’ll quickly see what’s for adults, students, and children. Ensure every event clearly identifies (through color, icon, or subtitle) who it’s for! 5. **Edit. Edit. Edit.** Get their attention through the benefits of attending the event. Don’t add all the event information as you receive it. Limit details to those that will pique interest. Then point to the website for the additional details. Once you’ve removed all the unnecessary, you’ll have improved your church bulletin so it’s friendlier. And your members won’t have to remember where they left the bulletin! [![Monthly Retainers | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Monthly-Retainers-CTA.png "Monthly-Retainers-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/coaching/) **Categories:** Announcements **Tags:** audience, change, Communication Content, community, Edit, Ministry, visitors --- ### [How to communicate location change (or time change)](https://beknownforsomething.com/how-to-communicate-location-change-or-time-change/) **Published:** May 16, 2022 **Author:** BKFS **Content:** Churches occasionally need to communicate location change. Why? Because the only thing consistent in life is change. Church locations and times often need adjusting. Best case? A church is expanding because their location can’t fit the growing current or potential audience. If a new building isn’t viable for the budget, then adding services and restructuring times often solves the issue. When communicating time change, it’s similar to location change. Worst case? A church is downsizing or eliminating services because of decline. For this, the local church needs to take a serious look at ministry and branding to identify what’s broken. It’s probably not just a wrong location or time. Here are 6 ways to successfully communicate location change (or time change): 1. **Make it about them and their benefit.** Like all communication, the church needs to voice the communication so THEY understand the changes. Your internal [audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/) (members) will be most affected so try to communicate the change so they can understand the potential for THEM (ultimately) and the why. Remember, they haven’t discussed it as much as leadership so start slowly. 2. **Start communicating early.** Once the decision is made and preparations begin, start communicating. Be brief and clear. Remember, leadership will feel it’s overly redundant when it’s just enough. Most regular attenders need to hear it a couple of times and they’re not attending every week. 3. **Dedicate [email communication](https://www.beknownforsomething.com/how-to-get-your-church-emails-read-5-tips/).** 3-4 weeks in advance dedicate at least 1 email to a short communication (<100 words) about the changes. Include bullet points for the “why’s” with a clear, bold statement of the new location or times. Include a clear subject line (i.e. “Important! Changes you need to know”). Just before the actual change, that email should be sent again. Be aware of open rates! 4. **Be consistent and clear on all location areas of your [website](https://www.beknownforsomething.com/your-church-website-needs-spring-cleaning-4-things/).** Keep the clear bold statement of the change consistent (font, style, words, abbreviations) on all your communication. You don’t want any confusion! Use social media posts to discuss the changes as they get closer (with similar language). 5. **Change all location channels.** Remember Google maps and business listings need to change at the appropriate time. This new information is normally for new potential audiences so, communicate location change there the week prior. It’s also a good time to update social media descriptions and other channels that mention your location and service times. You don’t want any “old” information! 6. **After the change, gradually stop.** Similar to the way you gradually ramped up communication of location change over time, don’t stop abruptly after the change. Mention it less over time, and then stop. However, as the changes provide THEM benefits, reinforce the communication so THEY know it. [![Communicate and Be Heard | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Communicate-Be-Heard-CTA.png "Communicate-Be-Heard-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-communication-strategy/) **Categories:** Communication Strategy **Tags:** audience, benefits, change, community, consistency, email, solution, visitors, website --- ### [How to get your church emails read (5 tips)](https://beknownforsomething.com/how-to-get-your-church-emails-read-5-tips/) **Published:** May 2, 2022 **Author:** BKFS **Content:** Is it possible to get your church emails read since there are low open rates? Is there a trick to it? Yes. Most churches need to talk with their congregation throughout the week. Whether it’s to remind, promote, encourage, or motivate, churches want a regular way of communicating with their congregation. You just have to master a few practical tips to get your church emails read (and opened)! Most churches use a program (ie. your church management system, Constant Contact, Mailchimp, etc.) to send emails. This is wise since it easily schedules email delivery and manages your list. Plus their analytics also reveal open rate (people spending longer than a few seconds with the email before closing it) which is an excellent gauge whether your communication is reaching your audience. How to get your [church emails](https://www.beknownforsomething.com/5-ridiculously-practical-email-improvements/) read? Here are 5 highly practical tips: 1. **Segment your list.** Effective communication rises and falls on how well you know your audience. Why? Because if you know them well, you can talk directly to them. If the list has “everyone” on it, the message needs to be broad. It would be better to segment the list based on groups you’d like talk to. Perhaps: Members, non-members, visitors; or Men, Women, Kids; or Seniors, Families, Unmarried, Students, Kids. It’s entirely up to you based entirely on how you would communicate differently to them. 2. **Make the subject feel personalized.** Now the list is segmented, make the subject line directed to that audience. Many email programs allow you to use a placeholder “code” for a first name in the subject and body of the email. Use that ability! But don’t overuse it. It should feel natural and conversational like you’re writing the email for that individual. 3. **Don’t overdo [frequency](https://www.beknownforsomething.com/3-email-scheduling-tips/).** If you send too many emails, less people will open them. Once a week is probably standard; but if you don’t have much to say (or find yourself repeating information), don’t send as many times. Once-a-month emails may be all that’s needed to get your church emails read! 4. **Keep them [short](https://www.beknownforsomething.com/2-things-you-must-remember-about-emails/).** If someone opens your church email (because the subject is interesting to them), they’ll scroll quickly through the email. If it feels too long or full of paragraphs, most won’t read any of it. They’ll leave it to read later (right!) or delete it immediately. The shorter it is, the more chance to get your church email read! So edit, edit, edit. Preview the email on a phone (where most receive it) and see how many swipes you need to get to the bottom. Much more than 2? Edit some more. 5. **Make them scannable.** Most people only read headlines. So make the subject line something that makes someone open the email; then have 3 or 4 subheads that allow someone to get the idea of the email. Need to provide a few details under the subheads? Use bullet points and not paragraphs. Add website links for the details. This keeps your emails shorter and still provides relevant information. [![Discover Your Audience | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Discover-Your-Audience-CTA.png "Discover-Your-Audience-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/discover-your-audience/) **Categories:** Email **Tags:** audience, benefits, brand, Church Perspective, communication, Communication Content, community, Edit, keywords, tips --- ### [Your Church Website needs Spring Cleaning (4 Things)](https://beknownforsomething.com/your-church-website-needs-spring-cleaning-4-things/) **Published:** April 25, 2022 **Author:** BKFS **Content:** It’s website spring cleaning time! Like the way we do for our house when the weather warms and the showers arrive to clean the winter grime. So much needs attention even after a few months! Your church website has probably also picked up a ton of content over the fall ministry launches, Christmas busyness, and the “new year new you” ministry refresh. And since the website is where people should turn for church information, you need to give it attention. Website spring cleaning! Especially since Easter is on its way and your congregation and community view that season as a time for renewal. Want to give your URL a deep website spring cleaning but don’t know where to start? Here are 4 things to get you started. These will handle the foundational, most-desired areas. 1. **Backup and update.** Your website is many files housed on a hosting computer with world-wide web access. Protect your files! Most hosts allow backups of the files into a zip folder you can store on your computer. Why? If something goes wrong as you do the next 3 website spring cleaning processes, you can always restore to backup. A safety thing. After you backup, look around your website dashboard for areas requiring updating (plugins and CMS). Be cautious. Start with plugins and then do CMS (ie. WordPress) ensuring plugins are approved for the latest CMS updates. 2. **Organization.** Look at your [website with fresh eyes](https://www.beknownforsomething.com/website-assessment/). Think of it as a filing cabinet with content your community and congregation needs to know. Your main menu is the main filing drawers. Ensure you don’t have too many or it’ll feel confusing. Web paradigm says the first tab should be “About” and the last should be “Contact”. The other 4 or 5 in between need to allow everyone to discover everything you do in ministry. Options? Serve, Ministries, Missions, Events, Watch, Resources, Calendar, or Give. 3. **Improve calendar functionality.** There are 2 types of web content: static and dynamic. Static requires adding content and it remains until you remove or change it. Dynamic allows adding content into a dashboard and have it “magically” get added to other pages. This functionality improves user experience so they can get a customized feeling from the website. Concentrate on your calendar dynamic content as part of your website spring cleaning as much as the CMS system allows. Options? Calendars with filterable events and filtered events distributed to appropriate ministry pages. 4. **Update your [staff page](https://www.beknownforsomething.com/pastor-3-essentials-for-your-website-bio/).** Your “About” tab needs an easy way for your community to see what your leadership looks like. The community uses the staff pictures to understand if they’ll belong. So make sure the pictures are current and friendly. Only show what you risk being judged about (i.e. head/shoulders rather than whole body). Make pictures consistent so no one person stands out. And the staff, team, or leadership page should also have an easy way to identify who’s in charge of ministries and give the congregation an easy way to contact them (email link or clickable phone number). [![Website Assessments | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Web-Assessments-CTA.png "Web-Assessments-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, brand, Communication Content, community --- ### [Pastor, be heard more: 5 Tips for Church Videos ](https://beknownforsomething.com/pastor-be-heard-more-5-tips-for-church-videos/) **Published:** April 18, 2022 **Author:** BKFS **Content:** Pastor, videos may be the solution you didn’t know you need. Often social media popularity helps us see what attracts and holds people’s attention. A 2021 Pew Survey revealed the social media channel that dominates: YouTube (an online collection of videos about everything-under-the-sun including church videos) has captured 81% of Americans (95% of 18-29 year olds) who regularly go to the website. So, want to be heard more? Most prefer short-form video to get their content. Another reason to try it! Use relevant church video content on your social media, in your services, and even on your website! Let’s talk about some tips for church videos then. So your congregation and your community will want to watch them! Yes, it’s an effective way to be heard more. My quick overview tip? Make sure they’re relevant. Make the content about something they’re googling. Then post it on your YouTube Channel in addition to wherever you’re originally using it. If people are indeed searching for what your video is about (and it’s properly titled with great metadata description), then Google will direct them to your church content. Remember, Google owns YouTube.com! Want to make your church video watched even more? Here are 5 simple tips: 1. **Make it about your [church’s thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** All of us pursue social influencers who are known for a narrow path of needed content. So be a social influencer for Christ; discover your thread boundaries so you deliver content that your congregation and community can rely on; and anticipate. 2. **Get to the point quickly.** Capture your audience within the first 3 or 4 seconds of the video. Get to your point fast — or do something unexpected so they want to watch more. Then reward them for paying attention: give them exactly what they’re needing! 3. **Say their name or [speak their pain](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/).** Start your church videos by saying who it’s for, or what need, concern, or goal it’ll solve. This engages them so they listen. Sure, they may not be able to remember your solutions; but because you’re known for a controlled thread of content, they know where to find it again when they really need to access it. 4. **Caption.** We consume digital content in places that don’t allow our volume to be up. So provide captions. Rev.com’s a great online service to create them. It takes longer to produce them but allows more people to enjoy content in a bathroom stall or a coffee shop (where a lot of content is consumed)! 5. **Keep it short.** One of the best tips for [church videos](https://www.beknownforsomething.com/creating-a-viral-church-video/)? Edit a script and resist rambling. For the first few you do, it’s best to have a teleprompter to keep you on point. There are apps that do this (i.e. PromptSmart) and allow the script to scroll with your voice as you do a selfie video. Oh, and never waste anyone’s time. That’ll help them trust your videos. Be known for great video content. [![Free Church Comm Resources](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Church-Communication-Freebies.png "Free_Resources_Graphic - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/freebies/) **Categories:** Social Media, Uncategorized **Tags:** audience, benefits, brand, Communication Content, community, Edit, thread, tips, video --- ### [3 differences between preaching in a room and preaching online](https://beknownforsomething.com/3-differences-between-preaching-in-a-room-and-preaching-online/) **Published:** March 28, 2022 **Author:** BKFS **Content:** Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve gone into the highways and byways and compelled them to come in. Once in the room, IRL, it’s one thing to communicate to them from a pulpit; and a totally different skill to preach to a camera’s red light. Trying to engage a seemingly-imaginary online audience is difficult! If we don’t master those skills, and partner them with your IRL skills; we risk missing the greatest opportunity to reach our entire world for Christ. It’s never been easier for online evangelism. But harder too. That’s why you’re so exhausted — you’re trying to reach 2 audiences. Simultaneously! There are 3 differences between preaching in a room and preaching where people worship online (PWO). So, let’s discuss the adjustments you need to master in your local ministry: 1. **Attention spans are longer IRL than PWO.** In a room, people IRL are somewhat a captive audience. The IRL congregation understands the staying-power of eye-contact and pays attention as long as the Pastor’s eyes are directed their way. PWO shift to a TV model. We don’t HAVE to pay attention when watching a show. And now, with DVRs, if we miss something we should’ve watched, we can rewind and rewatch. ADJUSTMENT: Don’t expect a captive PWO audience. They want shorter, episodic content. For HYBRID (same content for both IRL/PWO)? This is exceptionally difficult. Either [reduce your IRL content](https://www.beknownforsomething.com/5-places-the-church-talks-too-much-stop-it/) to smaller episodes and/or edit online content to bite-sized scannable content and offer it on demand rather than live (which remedies the desire to rewind and watch). 2. **There’s instant feedback IRL and delayed with PWO.** When [preaching](https://beknownforsomething.com/4-sermon-tips-help-communicate-better/) IRL, you see engagement or boredom. Or if they need more information from you. PWO can only do this through chat or emoji feedback. ADJUSTMENT: Realize that PWO are probably similar to your IRL congregation. If IRL want more, then your PWO probably do too. For HYBRID? Have an online Pastor (someone monitoring chat and interacting) to connect, answer questions online, and the ability to connect with you after they watch. Be sure to post additional content to the online sermon notes to clarify for on demand PWO. 3. **Leaving a room IRL is more difficult than PWO.** PWO can quickly jump from your sermon, be distracted by notifications, and get tempted to find another online service they’d prefer. It’s just a click away! If someone gets bored IRL, rarely will they get up and leave. Instead they’ll, over time, decide not to return. ADJUSTMENT: watch online numbers ([analytics](https://www.beknownforsomething.com/3-free-ways-improve-website-spring/)) of PWO who don’t stay the whole time and see if there’s a trend when they tend to leave. Adjust IRL and PWO services to meet the needs of those attending based on your new understanding. If it’s happening for PWO, many IRL are feeling the same way. Especially if your numbers are stagnating or declining. [![Free Church Comm Resources](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Church-Communication-Freebies.png "Free_Resources_Graphic - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/freebies/) **Categories:** Audience **Tags:** benefits, Communication Content, community, goals, leadership, Ministry, visitors --- ### [4 Crucial Tips to Communicate Missions Better in Your Church  ](https://beknownforsomething.com/4-crucial-tips-to-communicate-missions-better-in-your-church/) **Published:** March 21, 2022 **Author:** BKFS **Content:** Do you communicate missions enough in your church? As Believers, missions is important to us. But is it to each person who attends your church? Perhaps you think you’re communicating it properly but there are 4 crucial tips to communicate missions better in your local church: 1. **Make it personal.** Missions can’t primarily be about you as a leader or as a church ministry as a whole. It must be communicated from an individual’s perspective. A member must feel they’re making a difference and empowering change. The best way to do this? Communicate ways for each member to participate in local, regional, and global opportunities. Making it clear that participation is going, giving, and/or praying. And when [telling mission stories](https://www.beknownforsomething.com/3-ways-engage-audience-better/), be sure to communicate personal stories: life-changing stories in individuals who received the mission work but also those doing the mission work (including those who give and pray too). Making it about “them” will lead “them” to participate more. 2. **Make it a group effort.** Many denominations have an incredible pooling of funds to accomplish more than an individual effort could. So be sure to communicate missions on a group level too. Talk about the corporate funds as something that each individual participates in; through local church offerings. Not how much your church gives but how much impact each person provides when partnered with the thousands of others wanting challenging mission projects completed. People often give to a large vision which allows a member to have a huge impact on a world stage. 3. **Make it regular.** Many churches have mission seasons by way of a communication emphasis at certain times of the year. And communicating missions at other times is rare. A church needs to be known for missions all the time! When stories are regularly told about the impact your church is making in their neighborhood, region, country, or around the world; and it’s directly tied to them, there’s a feeling of accomplishment. As the local Pastor, you must make it about your member enabling the God-sized missions each time they give in the church offering. 4. **Make it menu-worthy.** Your church [website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) should be the center of your digital communication. Take a look at your website’s main menu: is it only about things that happen in your building? A great church website needs to have a “Serve” or “Missions” button. If you bury it under the main menu, missions feel like secondary buried treasure. Instead, create a page or section that communicates missions in a fresh way with stories of how your members are impacting local, regional, and global missions by being part of your church. Give ways to pray, give, and go! Repurpose IMB and NAMB stories to make them your own (add a testimonial from a member who participated!). Then write local missions success stories so members understand the greater need outside of what happens in your building. [![Communicate and Be Heard | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Communicate-Be-Heard-CTA.png "Communicate-Be-Heard-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-communication-strategy/) **Categories:** Ministry Event **Tags:** audience, brand, communication, community, Ministry, website --- ### [Use AVL to establish your church brand! (4 ways)](https://beknownforsomething.com/use-avl-to-establish-your-church-brand-4-ways/) **Published:** March 14, 2022 **Author:** BKFS **Content:** Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A church can be known for so many things! It’s imperative you’re known for the right things (a solution to your audience’s needs or a path to their goals). Discover a thread that unites all the ministries. And is simple, unique, desired, and usable. Start here if you can or encourage your Pastor to! Once the [branding thread](https://www.beknownforsomething.com/build-your-church-brand/) is established; control everything associated with it. Your logo, messaging, and context (where AVL is critical)! Here are 4 ways to use AVL to establish your church brand: 1. **Content control.** Let’s be honest. Many think church branding is basically the logo. They’re wrong. It’s really the emotional aftertaste after experiencing something in its totality. It’s about [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) but your AVL control of atmosphere is critical. Visually, concentrate on target audience and create a script that connects to needs, concerns, or goals. Say their name and speak their pains before offering and showing solutions. Control keywords in metadata and scripting. Is this out of your AVL control? Then coordinate with the communication team. Control the sound and lighting experience for consistency to match your thread story and visual brand content. 2. **Font control.** For lower thirds, captioning, and titles; limit and control words (see 1st point) and your fonts. Most church brands need 1 or 2 fonts to represent their controlled font palette. The text font should be readable at a small size from a great distance; simple, sans-serif, open (not condensed) works best. When fonts are layered on imagery, have a consistent way to allow readability (ie. transparent color overlay block behind, outlined stroke, or shadow/glow behind). 3. **Color control.** Using AVL to establish your church brand requires the control of color too. Every brand color palette typically needs a primary (60% of color), secondary (30%), and possibly tertiary color scheme (10%). Your colors need to work together easily and extend into your color gels, overlays, and video atmosphere. But it’s not just actual colors! Emotional “coloring” of church brand story needs to be controlled so everything consistently feels like your church too! 4. **Sound control.** When establishing a church brand, every human sense you can control in the AVL department (sight, sound, smell, etc.), must be done consistently so the wholistic experience “feels” like your church. That consistency starts to be associated with the brand thread. Is your church known for being loud? Calm? Energetic? Peaceful? The emotion of the brand story must be controlled from the moment someone steps from their car to when they return to drive home. Control the sound! Use sound to unify the experience and to (sometimes entirely subliminally) have them leave with the sound (or music bed) solidifying the brand story. Much like Disney does. Except our story is much more important than an amusement park! [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Brand Strategy **Tags:** audience, benefits, Communication Content, goals, product, solution, thread, tips, visitors --- ### [Your Community Isn’t Listening to Your Church (3 Reasons)](https://beknownforsomething.com/your-community-isnt-listening-to-your-church-3-reasons/) **Published:** March 7, 2022 **Author:** BKFS **Content:** “The community isn’t listening to my church” is a difficult statement many Pastors exclaim. Is it that the church message is wrong? Is it that people don’t want spiritual truth? Or are there other reasons the community isn’t listening? It’s important to make sure your gospel message isn’t ignored. Often the church can be blamed for the way the message is communicated though. If you find your community isn’t listening to your church messaging, there’s usually 3 reasons why (with their solutions): 1. **It’s a noisy world.** People are bombarded with so much information every day. Desired information and unfortunately unwanted too. Promotional, entertaining, and informational. In fact, notifications interrupt online communication to redirect us to even more information. TV has lower-thirds scrolling over talking heads with informational graphics behind them — all at the same time! It’s impossible to keep up with everything. In fact, if you try, you end up missing details. For sanity, people have to decide what’s important and what’s ignorable. If anything feels like it’s adding-to-the-noise, for no perceived benefit, it’s simply tuned out. SOLUTION: [Calm your messaging](https://www.beknownforsomething.com/warning-avoid-the-tldr-curse-5-ways-how/) and designs for all channels. Rather than several disconnected and complex messages, speak in unison with one main beneficial message (across all your ministries) so you become known for it. On calm webpages, people tend to spend more time! 2. **You’re not talking to them.** We’ve been there: a busy room with lots of discussions. You end up ignoring all the communication channels because nothing feels directed to you. Until someone says your name. Then you listen! In our loud, noisy world, if messaging isn’t directed at specific people in your community, it will usually be ignored. Then, when your community isn’t listening, it’s difficult to get them to pay attention again. The sad truth? Our communities stopped listening a longtime ago as our church communication focused internally on our congregations using acronyms, insider language, and clever sub-brands that didn’t connect outside. SOLUTION: Know who you’re talking to in your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/) (called personas) and say their name (ie. Parents), their pain (ie. Have problems finding time?), or a solution to their needs (ie. Finally, a night out on us!) and you’ll get their attention for a few seconds. It’s in that brief engagement that you need to give them beneficial information. 3. **You’re saying too much.** Attention-spans are dropping drastically. A study from a few years ago determined they’re as low as 8 seconds! The community isn’t listening because they lost interest faster than it took for you to deliver your message. Stop talking before they stop listening! It’s difficult though to say everything we want because the Bible is full of great messages! SOLUTION: [Edit your communication](https://www.beknownforsomething.com/3-biggest-and-prevalent-church-communication-fails/) to attract and engage. Only after they trust you to not waste their time, can you give them more. Even then, edit, edit, edit. Lead with their name, concern, or goal, then give them a snippet so they will click to find out more. Or keep listening because you understand and love them! [![Free Church Comm Resources](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Church-Communication-Freebies.png "Free_Resources_Graphic - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/freebies/) **Categories:** Communication Strategy **Tags:** audience, benefits, community, personas, website --- ### [3 Cautions: Controlling Your Church Perception](https://beknownforsomething.com/3-cautions-controlling-your-church-perception/) **Published:** February 28, 2022 **Author:** BKFS **Content:** Your Church perception matters. What you’re known for is critical if you want people to pay attention to you, engage with you, or believe what you say. Did you know you can control church perception? It’s called [church marketing](https://www.beknownforsomething.com/3-marketing-lessons-from-jesus/). No, it’s not evil or sinful. It’s not about getting profits or gaining power. Instead it’s about influence, as you take a product to a market (in a way they’ll receive it). We, as Christians, should want to influence our congregation and community for Christ. Perception can become a barrier though. In John 13, Jesus taught the Disciples about positive perception. “All people will know that you are My disciples, if you have love for one another”. How should people perceive Christ-followers? By love. Contrarily, the community (those not following Christ) have a church perception but it’s not about love. Instead, it’s about what we’re against. It’s always easier to be known for what we’re against, instead of what we’re for! Often, when a denomination is added to church perception, there’s heavy baggage attached: legalism, money grabbers, politics, and more. Being known for them could keep people away from our churches. It’s one thing for the world to not desire spiritual matters but let’s eliminate church perception barriers that would keep interested people from pursuing the gospel and our ministries! Church perception can and should be controlled. Here are 3 cautions to consider though: 1. **Church perception usually starts from reality.** Many believe marketing is getting someone to believe what isn’t true. Instead, start with the Church perception in your area and understand how it started. Is there something that you need to change to become more biblical? Do it. Now. 2. **Church perception isn’t about dropping your Denomination.** Many believe dropping the denomination from their name will improve everything. I’m not convinced we’re fooling anyone by changing nomenclature. Most who pursue a local church want to know what they believe. A denominational name actually answers those questions. Many non-denominational churches must overly explain doctrinal beliefs to establish who they are. 3. **Church perception change starts with understanding community.** For most local churches, change the perception; not your name. Instead, become known for something relevant and needed! Investigate nagging needs, concerns, and goals in your audience; and because you’re known for love, become their [pain-experts](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) by helping them discover solutions and paths to their goals. This will be perceived as love. And because you’re a Church? Build on that temporal engagement and point them to the transformational power of the Gospel of Jesus Christ. Be known for love. [![Full Branding Process | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Process-CTA.png "Branding-Process-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-logo-branding-process/) **Categories:** Marketing **Tags:** audience, benefits, communication, community --- ### [4 Simple Steps So Your Church is Known for Something](https://beknownforsomething.com/4-simple-steps-so-your-church-is-known-for-something/) **Published:** February 21, 2022 **Author:** BKFS **Content:** Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk through it to get to their school. Surprisingly, my Dad created a nice path so the kids would have a shorter trip walking or biking. Often, we noticed kids with broken bikes. Soon, my Dad’s love for the neighborhood kids turned into a lawn sign to promote bike repair and even offer trade-ins for new bikes. Our family became known for the MacDonald’s Bicycle Shop. My Dad discovered an opportunity and provided a solution to the need. Exactly what the church must do! If your church becomes known for something needed, it will be perceived as relevant. And needed and relevant things will grow. Here are 4 simple steps to being that: 1. **Have a relationship with your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/).** Get a demographic study around you. And, as Jesus commanded, fall in love with them (John 13:35). Church, instead of putting up fences to keep trespassers out, create a path so they’ll walk on your campus. Maybe a path to a school will gets kids walking by. With a great opportunity to promote ministry that reinforces what you’re known for. 2. **Understand what they need.** Talk with neighbors one-on-one or in a small group. They’re probably not talking about spiritual needs! Instead, listen for what your [2 audiences](https://www.beknownforsomething.com/discover-your-audience/) (internal and external) are pondering about over their morning coffee. Or sharing with their closest friend. It’s those needs and concerns that they’re trying to heal. The church needs to help them do it. And with that engagement, lead them to the Great Physician. 3. **Unite under a [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** The 3-5 words your church should be known for. It’s a unique, simple, and unexpected solution that people will say when explaining why they attend your church. Make sure you can get the domain and point it to your main church URL. When you’re known for something relevant and needed, your community will be searching for it. And that thread domain helps you rank higher for those benefits; so you’ll be found through Google (even when they’re not looking for a church as a solution). 4. **Be consistent with thread delivery.** Your website, or shared social media posts, has the potential to be the beginning of community engagement. Be known for something that’s needed and relevant online. Be consistent and helpful. Don’t promote lots of events, instead concentrate on things that relate to your thread (capturing the attention of most people). Then, on campus, from arriving to their leaving; have the emotional aftertaste of your church experience be the thread. The churches who’ve mastered this consistency, and are growing, have found that it’s connected them to their community. How’d they do it? They have every team member (and hopefully member) loving their thread and acting it out consistently. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, community, consistency, Demographics, goals, social media, solution, solutions, thread, visitors, website --- ### [7 Habits of Highly Effective Church Communicators](https://beknownforsomething.com/7-habits-of-highly-effective-church-communicators/) **Published:** February 7, 2022 **Author:** BKFS **Content:** The habits of highly effective church communicators are actions regularly practiced in churches so they become routine. This year, Pastors and communicators don’t know what the year will hold but I can guarantee one thing: you’ll need to hone your communication skills and your [communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/). People are listening less and less. The digital age is changing the way information is received. Habits of highly effective church communicators must take into consideration the increased noise level of communication and the reduced attention spans. As a protection mechanism, to field the messaging bombarding them, people screen the information by ignoring it (not listening or daydreaming while physically present). Here are the 7 (for 2022) habits of highly effective church communicators to help solve this issue: 1. **Focus on them; not you.** This is how being known for love acts! Pay attention and listen to your audience focusing on solutions from their vantage point; rather than a description of what you have to offer them. They will sense the subtle shift and listen more. 2. **Watch trends and adjust.** Use your ChMS (Church Management System) and demographic data to identify how your internal and external audiences are changing. Use this information to adjust. Not by changing your Biblical message but instead, by adjusting methods, timing, and ministries. 3. [**Provide benefits.**](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) To truly love an audience (like Jesus commanded), you’ll identify needs, concerns, and goals, then provide solutions. controlling language so they understand and receive them as benefits. 4. **Control keywords.** If you tell people too many things; you risk them not remembering anything. Instead, limit messaging to sought-after keywords so more will connect you to them. Plus Google will become your biggest evangelist through your Search Engine Optimization (SEO). 5. **Use the right channels.** There are so many [communication channels](https://www.beknownforsomething.com/81-use-this-online-platform-is-your-church-on-it/) and tools available. Many are free! So which do you choose? The ones that your audience chooses. Beware: don’t take on too many or you’ll do none of them well. Only participate in what you can do well. 6. **Calm messaging.** Don’t add to perceived communication noise; your audience will ignore what you say. Instead, limit messaging to associate all ministry news and church promotion to a simple, memorable, and easy-to-use beneficial thread. Then you can say less so they listen more! 7. **Use video.** Research demonstrates that most people prefer stories and information delivered via video over every other method. Perhaps why YouTube is the second most popular search engine. Seek videographers for help in constructing a storyline and most importantly, editing! Keep it short. [![Branding Retreats | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Branding-Retreats-CTA.png "Branding-Retreats-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** benefits, communication, communications, community, goals, strategy, website --- ### [4 Church Focus Group Questions (Surprising Answers) ](https://beknownforsomething.com/4-church-focus-group-questions-surprising-answers/) **Published:** January 31, 2022 **Author:** BKFS **Content:** Focus group questions can help prove your love for a church audience. To get to know your audience, [focus groups](https://www.beknownforsomething.com/branding-terms-defined-focus-group/) are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having [conducted many focus groups](https://www.beknownforsomething.com/church-focus-groups/) over the years, there are 4 focus group questions that reveal a lot. Beware though, they often produce surprising unexpected answers. But you’ll want to hear them! Assemble groups with something in common (age or gender is the easiest) but be vague why they’re assembled (like “pick their brains about church related issues”). After gaining trust and convincing them there’s no right or wrong answer, ask them these 4 focus group questions: 1. **Why did you decide to attend our church for the first time?** You’ll be surprised. If you aren’t regularly controlling the answer to this question (telling them why they attend and the benefit of being part of your church), then you’ll be surprised at all the different reasons stated: “a friend invited me”, “it’s close to our house”, “the short services”, “their kids liked the kid’s ministry”, or “I liked the Pastor’s style”. These are difficult to attract others for the same reason. And with many personal reasons, it’s difficult to be known for all of them. 2. **Do you go to our church website regularly?** The hub of your church communication: of course they take a look regularly! Nope. It’s often a question with blank stares. No one wants to answer because they’re scared they’ll get a followup question about content (without an answer). Often, even church staff don’t visit the church website often! This all should change. So, give them reasons to go! Get everyone to rely on it and trust the easiness of getting information on it. It’s better than a printed bulletin! If it’s not, fix it. 3. **Have you considered leaving our church? Why?** The answer, if they fully trust it won’t get back to leadership, is very surprising. Much like the large multitude quitting jobs in the past year, many think there’s something better in another church. And they’re very close to trying another church in your area. Or online. How do you counter this? Regularly remind them of the benefits of attending your church. How local is better (make sure it is). And how your ministries need their support. 4. **What are we known for in the community?** Another blank stare question. Many members, after several seconds of soul searching, will come up with something like “everyone knows us for selling halloween pumpkins”, “for helping cleanup after storms”, or “the big church on the corner”. It’s rare that it’s your vision, mission, or values. No, instead, you need a thread that states and controls benefits throughout your ministries. And quickly connects to your audience’s needs. Something that’s simple, easily stated, and actually useable by your congregation. You need to discover your [church branding thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)! And that starts by understanding your audience. Through focus groups. [![Build your Brand | Be Known for Something | Church Logo Branding](https://www.beknownforsomething.com/wp-content/uploads/2022/01/Build-Your-Brand-CTA.png "Build-Your-Brand-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/discover-your-audience/) **Categories:** Focus Groups **Tags:** audience, brand, communication, community, Demographics, goals, solutions, thread, tips, visitors, website --- ### [4 Critical Church Website Changes Required in 2022](https://beknownforsomething.com/4-critical-church-website-changes-required-in-2022/) **Published:** January 24, 2022 **Author:** BKFS **Content:** There are four church website changes (or updates) to prepare your church digitally for the New Year. In this complex church communication world, many Pastors aren’t sure where to start with the plethora of channels and tools: social media, website, email campaigns, bulletins, etc. So why should you start with the website? We know the world relies heavily on a digital hub — where most communication points to a website — so improving your website is critical. That way a potential guest can be please when they look at your website before deciding to attend. Or a member can get details when they forget an announcement. Or anyone can give a gift. That’s why your church website is critical! Here are four required end-of-the-year church website changes: 1. **Update your Staff/Team page with critical information.** Your two audiences (congregation and community) both seek information on the [staff/team page;](https://www.beknownforsomething.com/staff-web-page-crucial-improve/) but for different reasons. Internally, members want to identify who’s in charge of specific ministries and how to contact them directly. So be simple and clear about job titles and contact information. Externally, when someone living nearby decides they may visit; interestingly, they often go to this same page! Their reason? To see if leadership looks like them and if they’ll fit in. This is why staff pictures matter! Ensure they’re current, everyone is dressed like you’d expect people to dress each Sunday, the friendly pictures are similarly cropped, and each staff person is wearing current fashion. 2. **Ensure online giving is set up properly.** Anyone wanting to make an end-of-year gift should be able to online! This functionality exists for most [Content Management Systems](https://www.beknownforsomething.com/5-cautions-for-churches-with-wordpress-websites/). Check with yours or with your Baptist Association for assistance. Then make sure your main menu has “Give” clearly listed: under “About” or as its own main menu. On the giving page, talk about security, use your church name, logo, fonts, and colors (you want them to know it’s legitimate). Keep it simple without long paragraphs. Explain how you’ll use the funds. Link to ministry success stories. It may also be a great place to post a 1-min video from your Pastor, thanking them for their generosity. 3. **Make the [calendar](https://www.beknownforsomething.com/3-basic-free-communication-necessities-for-the-fall/) dynamic.** Your congregation is the primary audience for your church website. They visit to discover what’s for them! So events and a calendar are critical. One of your main menu items should clearly say “Events” or “Calendar”. On that page, list what was discussed on Sunday or in the bulletin, and link to other events (on a calendar grid or in a list). Bonus points if someone can filter for ministries or demographics (men, women, kids, students, etc.). This simplifies the results to only ones that interest them. 4. **Update your copyright code.** Everyone visiting your website needs to understand it’s current. That’s why your Christmas announcements should be removed on Dec 26. But also why your copyright date (often in the footer at the bottom of each page) NEEDS to be changed manually to 2022 on January 1. Or even better? Talk to the person who built your site so that the coding automatically changes your date with the calendar year. It’s usually easy for them to do! [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, change, communications, community, Edit, tips --- ### [3 Cardinal Rules to Attract a Crowd from any Community](https://beknownforsomething.com/3-cardinal-rules-to-attract-a-crowd-from-any-community/) **Published:** January 17, 2022 **Author:** BKFS **Content:** Do you attract a crowd? “Go into the highways and byways and compel them to come in.” from Luke 14 rings in your ears. You want to reach people. But is your church compelling to your highways and byways (your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/))? There are 3 cardinal rules to attract a crowd. Surprisingly, these foundational rules apply to any product and any audience but let’s apply them to your church audience and ministries. Why? Because it’s critical we attract a crowd so they hear about Jesus. Here are the 3 rules to be a compelling church: 1. **Understand your successful Church ministries.** Initially, take a look at all your church’s ministries. How do you measure success? A ministry is effective if it’s wanted and/or needed by an audience. That’s usually correlates to attendance. You need an interested audience who engages with your products or services. Declining numbers can be easily blamed on the community’s lack of interest in spiritual things; or maybe, more realistically, on the disconnect of a ministry to an audience’s needs. Start concentrating on what is connecting. Consider how many are volunteering to help, if ministry funds are available, and if people want the ministry by attendance. Consider stopping what’s not working and concentrate on your success. 2. **Know who’s your real community.** Most churches are restricted by geography (except online ministries can expand outside a region). So secondly, choose the smallest, reasonable area to engage with your ministries. With what parameters? Plot current members on a map, remove outliers, and concentrate on clustering. Encompass them with a polygon and declare that region your reasonable reach area. Because birds of a feather flock together, there are others nearby looking for similar ministries that attracted your members. Now, research your reach area to discover their [demographics](https://www.beknownforsomething.com/discover-your-audience/). Consider stereotypical needs, concerns, and goals based on their demographics. These psychographics allow you to pinpoint a group that needs what you’re offering. Do the hard work to know them. In fact, Jesus calls us to do even more: Love them! That will motivate you to give them solutions or help them reach their goals (and lead them to Jesus). 3. **Be present on the channels they are on.** Finally, to attract a crowd to your church from your community, you need to have communication channels established. But there are many! Based on your key persona, decide where they’re spending time. Online, social media, in a car, in newspapers, on the radio or many other places! Do what you can afford to get views where they’re looking. Constantly promote social media channels to get followers. Do promotions and giveaways to get names, emails, and numbers from the community. Why? So you can have a trusted group to promote solutions that they absolutely need. This formula (connecting audience with solutions) will work. Just be simple, clear, relevant, and needed to your community. With the best, unique solutions. Crowds will follow. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Community **Tags:** audience, Demographics, goals, social media, visitors, website --- ### [5 Ways a SEO Focus Phrase Improves a Church Sermon](https://beknownforsomething.com/5-ways-a-seo-focus-phrase-improves-a-church-sermon/) **Published:** January 10, 2022 **Author:** BKFS **Content:** A focus phrase is an important [SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) (Search Engine Optimization) principle. People go to Google (or similar) looking for solutions, and since Google must deliver results quickly and effectively, they’ve developed content rules based entirely on how we search. Follow these rules so people get exactly what they’re seeking. It keeps people happy! Content expectations are met. Sure, SEO is focused on [websites](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/); but because we rely so heavily on the internet for content, we can take solid SEO principles and apply them to wherever people discover content. Like your church sermon. If it works for Google; we know it will help you too. Here are 5 ways an SEO focus phrase can drastically impact and improve a church sermon: 1. **First, decide on your Focus Phrase.** A focus phrase is an incredibly short description of what would be searched for in order to discover the full content. It should be less than 4 or 5 words. Think about what your audience would Google in order to be interested in your sermon. It should only contain words they’d use and never words they wouldn’t understand. Wondering what people are searching for in your area? Use online tools like keywordtool.io or other Google keyword planners. 2. **Use it in your Sermons Title.** Now the challenging part: use it in your [sermon title](https://www.beknownforsomething.com/6-tips-to-must-read-headlines-and-sermon-titles/). At this point, you may have to adapt the focus phrase slightly. When someone is asked “what was the sermon about?” they should quickly and easily know: by using the focus phrase. Then the average person you want in your audience should say “that sounds interesting”. Tell me more. 3. **Make your points support the Focus Phrase.** Now, establish sermon points that deliver information about the focus phrase. This establishes a framework to remember your sermon and assists them in understanding and applying the focus phrase (what they need and are seeking). 4. **Use the Focus Phrase throughout the sermon.** On a web page with about 500-750 words, Google likes when you repeat your focus word 3 times. That’s about 2-3 minutes of reading! So repeating it every minute is what Google recommends. For a 30-minute sermon? Repeat your focus phrase more than you’d ever imagine. Why? Most people don’t listen for long periods of time. By saying what they need regularly? It 1) brings their attention back 2) reminds them what they’re listening to, and 3) provides words to describe your sermon’s benefits. 5. **Use the Focus Phrase in all communication channels.** Use it in [social media](https://www.beknownforsomething.com/3-church-social-media-tips-to-encourage-engagement/) posts, on the sermon series web page, in your YouTube meta descriptions, on your sign, in worship, and even in your bulletin. Tell your staff too so that word-of-mouth aligns with other channels. That consistency and frequency will boost your content to be more discoverable. How does it improve your sermon? More will attend for what you’re offering. And we know that a larger attendance often improves your delivery! [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Communication Strategy **Tags:** audience, benefits, brand, Communication Content, consistency, SEO, sermon, social media --- ### [A New Year: Communication Updates (For Now)!](https://beknownforsomething.com/a-new-year-communication-updates-for-now/) **Published:** January 3, 2022 **Author:** BKFS **Content:** Communication updates are essential for your church. The new year is a great time to remember to check your church brand, your communication tools, and your communication content. And then improve as needed. BONUS: assess your communication strategy. Like the best resolutions, don’t attempt too many communication updates all at once. Instead, methodically use new year to ensure you’re on track to successfully be known for something relevant and needed in your congregation’s life. If that thread is based on the needs or goals of your community, they’ll be attracted to your church brand too. This is your year for growth! Starting with easy, and progressively getting more complex, here are 4 communication updates to get you started for the new year: 1. **Church website copyright date fix.** This is fairly easy. Open your church website in a browser and scroll to the bottom looking for your copyright date. Most websites have it under (or in) the footer. If the year says last year, your information will feel out of date! Not what you want. After updating it, consider researching for the code required to automatically change the date with the calendar year change. A quick google search will provide the solution (or ask your web person). 2. **Ensure your social media descriptions have a thread.** You should have multiple social media accounts with descriptions of who you are. It’s wise to have consistency. Include a location and [persona](https://www.beknownforsomething.com/4-requirements-for-personas/) (who you’re attracting) in the brief write-up. It’s essential to include what you’re known for ([thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)) so your audience is reminded why they attend; while the community can discover you when searching for solutions. Check length parameters on all channels, choose the shortest, and write ONE description so they all match. Then apply a version onto your church website about page. Imagine! Your church focusing on one message! Don’t know your thread? We’d love to help you discover it: through a retreat, an agency process, or with coaching. 3. **Eliminate or reduce print communication.** Especially since COVID, the world is preferring digital communication before wanting print materials. This is your year to continue eliminating an expensive print communication footprint. Scared to move entirely to a digital communication format? Then drastically reduce it. What does this require? A simple digital interface that’s easy to navigate and discover what your audience is seeking. Then, especially after communication updates are done, edit the content to have it scannable while utilizing effective SEO principles. 4. **Disrupt with different.** The new year is such a good time for this essential communication update: change things up. Look at what’s working for your church and consider a slight tweak before communicating it to attract more attendance. Or look at numbers and decide what’s failing. You have 2 possible solutions: 1) better communicate so more are aware, or 2) eliminate what your church doesn’t want. Do either with a disruption to get attention but pivot to something that’s different, unique, creative, and needed. Communicate simply; concentrating on benefits! [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Communication Strategy **Tags:** Communication Content, social media, website --- ### [5 Ways Church Vision & Mission Statements Fail You.](https://beknownforsomething.com/5-ways-church-vision-mission-statements-fail-you/) **Published:** December 20, 2021 **Author:** BKFS **Content:** Most pastors understand the importance of their church vision and mission. These statements hold key church leadership onto a path with a clear destination. They’re critical! Most churches invest into several months of internal investigation, soul-searching, and artistic crafting, in order to pen the perfect vision and mission statements. Some even itemize values to coordinate and unite ministries. But church vision and mission will rarely build your congregation. Here’s why they’ll fail you: 1. **They’re internally focused.** Church vision and mission are developed from strong biblical guardrails, current ministries, members, and leadership. Once someone attends your church for awhile, they may understand why these statements are important. But they’re not intended to bring an outsider into your church. The people who might be attracted? A disgruntled church member who doesn’t like their church’s vision and mission — and like yours better. 2. **They’re too complex and pithy.** Because of the technical nature of these statements, there’s added adjectives and adverbs that clarify the uniqueness of scriptural application for your local church. Scripture is quite simple when it comes to why a local church exists and the requirements for leaders and members. Most church vision and mission statements don’t reflect that simplicity. Instead, they’re so intellectually differentiating to separate yourself from other ministries, that they’re long and often overly clever. 3. **They’re rarely unique or memorable.** When we conduct [church focus groups](https://www.beknownforsomething.com/church-focus-groups/), seldom do church mission and vision statements ever arise in the conversation about the church. If they do, many can’t remember exact wording. When asked, the member infrequently thinks their mission and vision is unique from others in the area. 4. **They’re not usable in promotion.** Because of their complexity and difficulty to remember, mission and vision will rarely be used in promotional materials. Why? It’s not aimed externally to bring unchurched through the doors. Rather, a [simple thread](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/) (the mission and vision converted for external use) rolls off the tongue so it controls the reasons when a member is asked why they attend. What else I’ve discovered? The lead Pastor thinks, because of his internal knowledge of the vision and mission, that everyone knows the statements; so slowly, they’re not mentioned or included anywhere. No wonder why most don’t remember them! 5. **They need an explanation to be beneficial.** People regularly attend a church and are active with organizations that are helpful, needed, and beneficial. A [solution](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) to a need or path to a goal. Church vision and mission are an explanation of path parameters for the church. They help define why someone would continue with a church — but it often requires a greater explanation. Most people start with the explanation and drop the formal vision and mission statements. Instead, every church needs a church branding thread. It converts the church vision and mission into an outwardly-focused, beneficial, needed, unifying, and usable tagline that’s usable by your members. When heard by your community? It gets their interest and gives them THE reason to attend. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Vision/Mission **Tags:** audience, benefits, Church Perspective, communication, community, goals, solution, thread, visitors --- ### [Yikes! 5 Things Pastors Aren’t Saying. And Should (Weekly)](https://beknownforsomething.com/yikes-5-things-pastors-arent-saying-and-should-weekly/) **Published:** December 13, 2021 **Author:** BKFS **Content:** I understand. It’s difficult to talk about things Pastors aren’t saying since they juggle so much! They’re responsible for delivering weekly Biblical messages, leadership of staff and volunteers, engaging the congregation, and studying on top of that. Plus, many other tasks go unnoticed too! The time the Pastor spends as the on-stage church communicator is critical. It needs to be more than just preaching (although that’s a huge priority)! And, of course, everyone else who engages from the stage, needs to be an ambassador of important church communication, messaging, and church branding too — with the teaching Pastor setting the standards and establishing the controls. What are the church communication things Pastors aren’t saying? Here are 5: 1. **Not uniting sermons and announcements with a [thread](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/).** When stage talk feels disjointed; it’s difficult for your congregation to remember and understand. It’s like randomly having sermon points that don’t go together. Instead, help your audience understand the one thread that your church depends on. What you’re known for. Of all the things that Pastors aren’t saying, this is the most critical. Discover a beneficial and needed thread; and control the words consistently. 2. **Not talking about your church [website](https://www.beknownforsomething.com/click-here-the-worlds-best-church-website/).** Our world relies heavily on the web. As the center of your digital communication hub, assure the audience that you rely on your church website like they should. When your URL isn’t mentioned by you, people think it’s not that important. Instead, your website should be referred to as the go-to place for all ministry: from events to giving opportunities. Not happy with your website? Fix it. It’s a foundational tool for church growth. 3. **Not talking about how you’re spending the offering.** Money talk is often one of the things Pastors aren’t saying enough about. The Bible clearly calls it an act of worship. Plus it’s an outlet for loving the community in a collective impact. All while keeping ministries operating successfully. The Pastor needs to regularly tell stories of life-change and critical intervention because of the offerings received. People will want to give as an act of worship when they understand your church thread’s potential impact and how you rely on their tithes and offerings. 4. **Not being clear what the “next steps” are.** We live in a world of hand-holding. On your website, every page needs to clearly lead to what they should do with the page’s information. The same for your sermon. Itemize what the audience needs to do with the message’s content. If the “next step” isn’t one of the things Pastors aren’t saying, many won’t connect the dots. Introduce the online audience to ways to connect deeper. If they’re in the building, point them to a small group they can attend after service! If you don’t say it? They won’t pursue it. 5. **Not being promotional (in a good way).** A Pastor needs to make the sermon relevant and useful at the beginning. Start where your audience is at and tell them why your sermon will change them. Along the way, talk about other ministries, social media posts, and next week’s sermons. Be excited for how God will use your resources to change them. Promotion isn’t bad. It’s needed. [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Leadership **Tags:** audience, benefits, brand, communication, consistency, goals, leadership, thread, website --- ### [Cheap Church Branding: Why a Knockoff Brand Doesn't Work.](https://beknownforsomething.com/cheap-church-branding-why-a-knockoff-brand-doesnt-work/) **Published:** December 6, 2021 **Author:** BKFS **Content:** Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church! But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls flat (and isn’t desired). Sure, as a church, it’s easy to imitate another church. But copying other church communication is rarely successful. In the bestselling church branding book, “[Be Known for Something](https://www.beknownforsomething.com/church-branding-book/)”, we learn the principle that people seek unique solutions; therefore… establish your ministry as a unique solution and be known for it! Secular products that become known for a unique solution become wildly successful because its recalled when people quickly try to solve their problem. Then inevitably, trying to replicate that success, a knockoff brand arises that imitates messaging. And often fails. Knockoff church brands usually don’t work either. Knockoff brands like: - You belong. - Better together. - For (add city). - Love spoken here. - Messy people welcome. - Find Community Here. Here’s why knockoff brands don’t work for the church: - **It’s stealing.** Sure, it’s easier to use [someone else’s idea](https://www.beknownforsomething.com/3-cautions-copying-churches/). But “borrowing” is stealing. Yes, sometimes knockoff branding is criminal. The church needs to stay far, far away from it. - **First to market normally remains first in market.** Secular marketing teaches us historically that once something becomes known for a solution, knockoff brands rarely catch up. - **Establishes a [commodity](https://www.beknownforsomething.com/church-are-you-viewed-as-a-commodity-fix-that-4-steps/).** As many things become known for similar solutions, you become one of many. Then price, location, leadership, building, etc. makes the decision for choice. Instead of the original (better) solution. - **Unique is easier to become known for.** If your church does the research; and follows sound church branding processes, you will become known for something unique that’s relevant and needed. The more unique that messaging? The easier it becomes. Careful though… other churches just might want to copy you! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** benefits, branding, Church, communication, consistency, goals, solution, strategy --- ### [Who Else Wants a Web Visitor to Attend a Church Service?](https://beknownforsomething.com/who-else-wants-a-web-visitor-to-attend-a-church-service-heres-what-to-consider/) **Published:** November 29, 2021 **Author:** BKFS **Content:** Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during COVID), we’ve grown an affinity to online offerings for many practical benefits. Like ordering online, finding website information, or enjoying online podcasts, sermons, or concerts — all from the comforts of home. What we’ve learned? The end goal is not to “avoid” in-person interactions; it’s more that we want the online benefits. So, if your goal is to get them to walk into your building; it’ll be more difficult than you’d imagine. Here are 4 considerations to getting a web visitor to contemplate in-person church service: 1. **Engage online visitors as though they may never attend in-person.** Consider delivering as many ministry options as possible [online](https://www.beknownforsomething.com/10-simple-10-minute-communication-tasks-can-now/). Do everything online that you’d expect in-person guest services and ministry staff to do on campus (some will be easier than others). Realize many don’t have the goal of attending; they have the goal of receiving and participating in ministry. 2. **Understand the perceived Barrier to visiting in-person Church Services.** Through online engagement, forms, and informal interactions, try to understand why they’ve chosen to click on online content. It may be that they live far away, concerned about large gatherings (or small ones), may not have transportation, want only the sermon and not the music, or maybe don’t want to take the time to attend (dressing up, driving, waiting, meeting people, etc.). 3. **Regularly communicate benefits to attending in-person.** Understanding barriers helps you identify the benefits that will entice them to overcome their felt barriers. Incorporate these benefits into your [communication](https://www.beknownforsomething.com/leaders-5-critical-things-you-must-say-every-time/): announcements, sermon illustrations, social media posts, website bullets, and online engagements. Remember, many online don’t know the benefits of attending; especially if they’re choosing to visit online. Many churches have problems voicing benefits because they haven’t considered online church — no wonder why online visitors don’t want to overcome their barriers to jump in a car to attend. Decide what benefits to communicate today! 4. **Love them where they are while suggesting reasons to visit in-person.** The worst case scenario? Discouraging online visitors to believe that they’re not being ministered to. Or to have them think they’re not as important as people who walk through the doors. For many, they ARE getting what they want through your online offerings. Rejoice that they want what you’re delivering! Just consistently communicate benefits for overcoming their barriers. Make it about THEM. Know that many won’t quickly switch to an in-person interaction (and all that comes with it). Instead, give them incremental steps to taking the big leap. Work on the benefits that will motivate each step and praise them along the way! [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Audience **Tags:** audience, benefits, Church, communication, community, Demographics, goals, leadership, solutions, visitors, web --- ### [The Basics: What’s a Communication Strategy?](https://beknownforsomething.com/the-basics-whats-a-communication-strategy/) **Published:** November 22, 2021 **Author:** BKFS **Content:** A [communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/) is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs its own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that calms messaging. And allows the correct people to respond to the best ministry services for them. This strategy needs to be implemented everywhere; throughout all ministries; because if it’s avoided or circumvented by anyone, it’s not a communication strategy. Instead, it becomes a political minefield where pet projects and influential people obtain more than they should. Sadly, this is where most churches find themselves. Let’s solve this. A communication strategy must enable clear, effective communication that leads people to a decision. The moment your strategy becomes oppressive or inconsistent? It’ll crumble — and will lead leaders to discover how to avoid the rules. Here are 6 components of a successful church communication strategy: 1. **Structuring a communication team** that’ll work within expectations and budget. Deciding between centralization and decentralizing establishes how projects are produced and how communication is planned. Leadership, approvals, and standards all must be decided too. 2. **Consistency of brand** so you become known for something. Discovering your [branding thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) will help identify what all your church ministries are known for. Because the thread is developed from the community and congregation’s needs and goals, it will build an audience. A visual brand guide (logo, font/color palette) completes the control required for all messaging and graphics. 3. **Protecting families from too many events** within a timeframe. A unified communication calendar is established and maintained with [tiered events](https://www.beknownforsomething.com/tier-church-communication-fears/) helping to determine which opportunities need to reach the most people. The top tier is for “everyone”; the lower tiers are for fewer. 4. **Restricting ministries from contributing to the noise.** The more people need to be aware of an event (tiering); the louder the communication voice. Everyone else needs less voice. Rules need to be established to determine what each tier can use for promotional channels and tools. 5. **Establishing a relationship funnel** to lead people in discipleship. Once engagement occurs, there need to be the next steps to lead interested people towards end goals. Steps and goals must be written and approved. 6. **Protecting the communication team** by implementing a transactional strategy. Timing and expectations for producing communication work must be established and approved. Failure to structure this process will lead to burnout, last-minute completion of materials, and (at worst) missed deadlines and disappointment. [![Have Church Branding Questions?](https://www.beknownforsomething.com/wp-content/uploads/2021/05/GotQuestionsCTA.jpg "Got Church Branding Questions_CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/contact/) **Categories:** Communication Strategy, Uncategorized **Tags:** audience, benefits, brand, community, leadership, team, thread --- ### [Leaders: 5 Critical Things You Must Say Every Time](https://beknownforsomething.com/leaders-5-critical-things-you-must-say-every-time/) **Published:** November 15, 2021 **Author:** BKFS **Content:** Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a noise defense mechanism. The solution? You need to be known for something relevant and needed. That’s why you need to say these critical things each time you have the opportunity to speak: 1. **Speak the audience’s name.** In the introduction, and regularly throughout, you need to call out the audience so they know you’re talking to them. If you say their name, they’ll listen more! This means you need to know your group well. If you have many people listening, you need to identify the stereotypical groups that make up your audience; i.e. personas like “young parents”, “tired people”, “concerned caregiver”. Use the “name” that will capture most. 2. **Associate with their pains, concerns, or goals.**[ Know (love) your personas](https://www.beknownforsomething.com/want-to-love-start-with-a-persona/) so much that you understand what bothers them daily or what they’re trying to accomplish. Remind them consistently that you understand them! Want to endear yourself to them? Admit you struggle with the same things. Tell them a personal story that they will identify with. They’ll lean in to see how you’ve dealt with the issues. 3. **Remind them why they listen.** You believe everyone listening to you will understand the value of what you’re saying. But you’re wrong. An audience needs to be reminded of the [solutions you’re giving them](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/). So tell them with the words they’d tell others about the solution. The more you concentrate on one beneficial thread, the more you’ll be known as someone essential. They’ll keep coming back for more. But you must remind them regularly because people forget. Often. 4. **Point to a benefit at the end.** Near the beginning of a discussion or message, tell them you’re going to give them a bonus or valuable “something” at the end. Then tease them along the way about it. In our busy world, we resist staying to the end; unless we know we’re going to get something we’ll need. Watch how many leave a church service or meeting before the end. Or how many stop watching an online presentation early. Give them a good reason to stay. 5. **Remind them about an online or in-person benefit.** You spend valuable resources online and in-person. Make it worthwhile by having critical, beneficial, and needed items that are associated with your [thread](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/) in both places. Don’t assume those attending in-person will know what’s online for them. Nor online attenders understanding the benefits of attending in-person. You must tell them! During your discussion, stop telling them everything, instead suggest your website has a practical (and surprising) testimonial video to enjoy. Or online, have someone share why they enjoy meeting people in the lobby or small group. They rely on you to tell them! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Leadership, Uncategorized **Tags:** audience, benefits, communication, Ministry, solutions, strategy, thread, visitors --- ### [Church: Are You Viewed as a Commodity? Fix That (4 Steps)](https://beknownforsomething.com/church-are-you-viewed-as-a-commodity-fix-that-4-steps/) **Published:** November 8, 2021 **Author:** BKFS **Content:** A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”. Is your church viewed as a commodity? Are you perceived like other churches in the area? Does Google think you’re similar to the thousands of other churches? Oh, you’re quick to say “we’re so unique” because you know the ministry nuances. But does the community or congregation differentiate you? Do they know why you’re unique? Do they care? Or do they think you’re “just a church”? This isn’t good. If your church is viewed as a commodity, then a potential guest needs to choose between you and the other Google results. Not based on price (like a business product) but, for the church, it’s usually based on proximity, a cool website, a celebrity pastor, or a great looking logo. But you’re more than that. Aren’t you? Here are 4 steps to fix this commodity issue. You need to be more than “one of the many”. Don’t risk being expendable. 1. **Identify how you’re unique.** Different stands out. Sometimes for good, sometimes for bad reasons. Instead, make “different” work for you. If you compare yourself through the eyes of an outsider, what makes you unique? When a guest leaves after experiencing your church, what would they say you’re known for that’s different than when they visit other churches. List as many authentic (genuine) things as possible. 2. **Know why you’re desirable.** What on your “unique” list SHOULD you be known for? The filter? What’s needed? If you disappeared, what unique thing would they miss most? Start by identifying what stereotypical group ([personas](https://www.beknownforsomething.com/4-requirements-for-personas/)) you’re targeting. Trying to appeal to everyone, you’ll risk being ignored by everyone. Instead, target a growing, large community group so it’s easier to meet needs and attract a broader group (as you become known for something). NOTE: normally an unchurched, won’t be looking for something spiritual; but instead, something else they’re pursuing in life that you can connect to ministry (and Jesus). Concentrate on that! 3. **State it so it’s discoverable.** Don’t assume anyone knows the one unique, desired thing that you do well ([your thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)). State it simply and consistently in all your communications. If you’re not tired of saying it, you’re not doing it effectively! Once they hear this authentic, unique, desired reason for attending, your congregation will start using that language to invite others. Extend your thread into keywords that are controlled (and used) so Google connects their searches to your website. 4. **Make it all memorable.** Be creative. Speak in a memorable way. Don’t use too many words or make it sound philosophical. It needs to sound like words that your audience would say (or search for). And so simple that it can be used and remembered. You’ll stand out and not be a commodity. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Brand Strategy, Uncategorized **Tags:** audience, benefits, personas, thread --- ### [Click Here: The World’s Best Church Website](https://beknownforsomething.com/click-here-the-worlds-best-church-website/) **Published:** November 1, 2021 **Author:** BKFS **Content:** Speaking at national and regional church conferences keeps us busy! As we lead informative and practical keynotes, sessions, and workshops, we have QnA time so we can 1) clarify what’s been discussed, and 2) understand the needs that exist in churches (our target audience). One of the most-asked questions during our Church Communication sessions? “What’s the best church website to look at that’s doing everything correctly?” **Our answer: There isn’t one.** Sure, there are many trying to get it right but just when we suggest a “good” URL, it probably recently changed in an ineffective way. Getting the complex formula of being the “best church website” is so complex, no one is achieving it. **Here are 6 reasons why:** 1. **User Interface vs User Experience.** How your church website looks is the interface (UI). It needs to feel simple while looking like your church brand. The way content is received by the user is the Experience (UX): highly subjective based on your audience — not another church’s audience. 2. **No one says a church website is their favorite.** Wouldn’t it be nice though! Instead of looking at a church website to see the “best one” (so you can copy it); look at the world’s most popular sites. That establishes web paradigm we need to replicate. The UI/UX of a church website must not break the UI/UX paradigm of websites frequented by your audience. 3. **Website paradigm trumps church website [paradigm](https://www.beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/).** The unchurched community must be able to visit your website and find what they’re looking for. Easily. Sure, many churches have solved the organizational structure of a church website; so replicate it. But only if it makes sense to your audience as your church ministry is structured. 4. **Just because another church does it, doesn’t mean you should.** Their brand is probably different than yours (because brand is based on local audience’s needs). Ministries are also different. Paradigm can be replicated, but content relies on context. 5. **Content that’s [SEO](https://www.beknownforsomething.com/the-beginners-guide-to-church-seo-being-found-online/) friendly makes the best church website.** The best church website is one that delivers what an audience desires, in a fashion they feel comfortable with (paradigm), as quickly as possible, in a manner that feels/looks like your church brand. And it must play well with Google so people discover the content from outside of your URL. There. That’s the complexity. 6. **A church website is never done.**[ All websites](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/) need constant changing (so there’s rarely a time it’s perfect). So, ensure you’ve identified your audience, created stereotypical personas to target a growing community group (focusing on needs, concerns, and goals), to offer solutions. Then (while concentrating on website paradigm), design a simple interface that delivers content through understandable organization. And allow them to discover it quickly. **You won’t build the World’s Best Church Website.** But you will have a foundation for a website that your audience will love, enjoy, and use. Then keep improving it. Not because you’ve seen something on another church’s website. But because very popular websites (to your audience) use it.[![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, brand, communication, Communication Content, community, Edit, SEO --- ### [5 Cautions for Churches with Wordpress Websites](https://beknownforsomething.com/5-cautions-for-churches-with-wordpress-websites/) **Published:** October 18, 2021 **Author:** BKFS **Content:** Congratulations! Choosing to create your church [website](https://www.beknownforsomething.com/category/website/) on WordPress means you’re using the very popular church content management system (CMS) that’s open source, free (non-proprietary), and highly adaptable. We highly recommend it for creating and maintaining your church website! But before you celebrate too much, remember a church website is never done. Your [content](https://www.beknownforsomething.com/category/content/) must be constantly kept current and desired, plus the user-experience of your theme must suit your audience (ensuring information can be found quickly because your website organization is simple and your page content is scannable). Oh, and make sure you establish a [unique brand thread](https://www.beknownforsomething.com/build-your-church-brand/) that weaves through your content so it unites ministries under one church brand so you become known for it (and Google becomes your best evangelist)! Even after you do all of that, you’re not done. Your CMS needs regular attention. If not? Your church website will break. Here are 5 cautions for every church website on [WordPress](https://wordpress.com/): 1. **Your password matters.** Security is paramount for church WordPress websites. Ensure you use a very complex password (numbers, letters, various case, special characters) and be careful who you share the master password with. Better to have people setup as users. Even then, change your password regularly and install a security plugin for malicious attempts to take over your site. 2. **Be careful with Plugins.** Church websites need functionality. Plugins abound for almost anything you can dream for your website to do. From filterable event calendars, to forms, registration, SEO, ChMS connections; the sky’s the limit. Because it’s open source, WordPress developers abound, with varying degrees of skills. Always be cautious of a plugin. Get it from trusted sources, check how often it’s updated, and how the developer and plugin are rated. Don’t risk your site on something that’s questionable. Ever. And check compatibility with your WordPress version. 3. **Have a WordPress developer available.** Even with careful attention, your site will have issues from time to time. Perhaps from a careless error from you or your team, a plugin that causes issues, or some unidentified (frustrating) programming glitch. When these happen, it’s good to have a developer skilled in WordPress programming on call. Perhaps the person who helped you set up the website in the first place (most non-programmers can’t do the initial theme customization). Ultimately find someone you like and trust, and negotiate a retainer or hourly rate with time expectation/incidence. 4. **Do backups regularly.** Ask your hosting company (use a host specializing in WordPress builds). Backup regularly so you can restore to a backup if something catastrophic occurs. And especially do backups before every major WordPress update (or huge content changes). 5. **Keep your WordPress and Plugins current.** Similar to how your iPhone works; the iOS runs the phone so apps add functionality. WordPress system’s like the iOS and Plugins are like apps. They must work in tandem. Keep WordPress and Plugins updated; but ensure plugins are compatible with the WordPress updates before upgrading. This compatibility dance needs to be resolved. Plugins first? WordPress updating first? Just ensure they’re fully compatible or your site will break. [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** brand, cms, Communication Content, design, editing, goals, thread, website, WordPress --- ### [Every step needed: to create an effective church brand ](https://beknownforsomething.com/every-step-needed-to-create-an-effective-church-brand/) **Published:** October 11, 2021 **Author:** BKFS **Content:** Church branding is not rocket science. But from the scarcity of effective church brands, you’d think it was! [From our decades](https://www.beknownforsomething.com/about/#Mark) of creating church brands that engage with the community (while informing the congregation), we’re taking on the task of listing EVERY step needed to establish a Church Brand. There are 7. The perfect number for the Church 1. **ChMS Data.** Church management systems (ChMS) are being used by churches to manage all the data associated with each member. This info is critical in understanding who you are as a church. It reveals the average age, gender breakdowns, how often they attend, if they give, where they live, and lots more. Effective communication rises and falls on how well you know your audience. The more you know, the better your brand focus can be. Don’t have ChMS software? Gather what you have from ledgers, notes, anecdotes, or conduct surveys. [Focus groups](https://www.beknownforsomething.com/church-focus-groups/) can also help you (imagine, actually asking them). Get into their “why” of attendance. Or their “why nots”. 2. **Community Demographics.** God’s placed you in your community for a reason. You’re called to engage and evangelize your “world”. So, from your ChMS data, determine where your families live and then, from the clustering (perhaps eliminating some outliers), draw a polygon around your “reach area”. Since birds of a feather flock together, there are many others like your congregation that live near them. Now, gather as much demographic research on the area. This is your church’s pipeline for building attendance. Get to know them. Jesus even called us to love them! That’s why you need to identify their needs, concerns, and goals. So you can love them effectively. 3. **Personas.** Overlay your internal congregation info over the community’s data. Since the congregation comes from the community, your members should be reflected in the data! Describe stereotypical community groups in a paragraph description called [personas](https://www.beknownforsomething.com/4-requirements-for-personas/). Discover what makes them tick! What are they waking up daily and pondering? You can’t reach everyone, so determine a primary and secondary group that you really want to engage with. Ensure it’s big enough, growing enough, and specific enough. Try to reach everyone? You’ll reach no one. Target a persona? You’ll often have more success and gain more attention from other groups. 4. **A Thread.** Now position your church differently from all the other churches in your area with a [thread](https://www.beknownforsomething.com/category/thread/) that’s easy to remember and use. This tagline, should be 3-5 words and it should state the reason (benefit) why most attend (or should attend). A solution to one of their needs or a path to one of their goals. This IS your church brand. Because of the way you consistently control and use this thread, you become known for it. Since it was discovered from community data, it should be effective in gaining and keeping the attention of those around you. They’ll need you for it! 5. **Professional Logo.** Since we live in a visual world, people require a professional logo that represents the thread (and themselves). Something that’s simple, recognizable, unique, and desired by your persona groups. CAREFUL: all visual communication items are based on the logo — so it must be created by someone who fully understands trends, design, and trademarks. It should be strong enough to last a dozen years or more! There’s a lot riding on it. 6. **Graphic Standard.** Now, contain your brand. Left to their own desires, ministries will want to use the logo and brand elements (fonts, colors, logo, keywords, etc.) as they feel it should be used. “Doing what’s right in their own eyes” is a biblical concept — but not a good one! Every church needs to construct controls so all ministries maintain the creative fences. Have fun but don’t let anyone to cross the brand boundaries. A [graphic standard (brand guide)](https://www.beknownforsomething.com/7-steps-every-church-graphic-needs-before-using-them/) ensures consistency will build a solid brand everywhere it’s used. CAREFUL: Give special attention to this document if you allow ministries to do their own communication materials (decentralized strategy), or if you use several designers, videographers, or agencies. 7. **Time.** All brands require time because, even with the required, consistent controls, your church brand will take a few years to establish itself. There’s no rushing this time! People need to see and authentically experience your brand foundation over time for it to be remembered and promoted! Since “regular church attenders” can mean as little as 1-2 per month; in an entire year, many of your members will only be immersed in your branded church experience about 20-30 times. That’s not much! People working closely with the brand (you!) will risk getting bored of it MUCH sooner than the congregation. And your community will take even longer. CAREFUL: If you’re NOT tired of your thread, logo, and brand foundation as an employee or active volunteer, you’re probably not weaving the brand thread enough! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, benefits, communication, community, Demographics, design, Logo, persona, thread, visitors --- ### [Branding should make sense (5 senses to be exact) ](https://beknownforsomething.com/branding-should-make-sense-5-senses-to-be-exact/) **Published:** October 4, 2021 **Author:** BKFS **Content:** As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure [your brand](https://www.beknownforsomething.com/church-branding/) focuses on as many senses as possible. And controlling them so your audience instantly recognizes you. Can it work for a church brand? Should it? God established the senses so we understand and remember things. In fact, in the Old Testament, He set up the Temple layout, offerings, and operations around our senses. From the way things looked to the way things smell, taste, feel, and sound. Want to be known for something? First, [discover your thread](https://www.beknownforsomething.com/build-your-church-brand/) (solution to your audience’s needs or concerns; or a path to their goals). But then? Ensure your brand makes sense of the 5 senses: 1. **Sight.** Your visual brand is the most understood component because we live in a visual world. Establishing and controlling a [logo](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) is critical. But it doesn’t stop there: set brand fences for colors, fonts, and design style. In fact, you may want to control shapes of images, graphic elements, and/or the overall look of your brand (architecture, signage, brochures, etc.) 2. **Sound.** Your on-campus brand starts in your parking lot and continues through your programming. When someone gets out of their car, what does it sound like? Is it controlled? Is there music? Happy bantering? Natural sounds? It can be subtle, but you need to establish a regular sound for your church’s brand. Then maintaining it in the lobby, the pre-service, the worship time, and the exit. Remember, most will remember the end more than any other time. Don’t break outside of your sound or you risk a brand disconnect. What about your youtube channel, social media posts, website? Are there intro/extro sounds that need establishing? 3. **Touch.** This is more difficult. Your [brand](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) relies on your finishes too. Do you have a high-end matte feel? Glossy slick feel? Or when you pass plates, is there a controlled feel to everything? What about your pews or chairs? Or is it a handshake or hug? COVID may have to change those! 4. **Smell.** Hmmmm. What does your church smell like? World-class brands control that. Is it an open-air smell? Coffee brewing? Bakery smells? Clean smell? Or an old-church smell?! For many, based on where they sit regularly, it’s an old-person perfume smell. HVAC add-ons can help release smells through your church to help with the control of smells. Just make sure it’s not something that people might be allergic to. Or find abrasive, chemical, or fake. It ultimately should feel like your church and make someone feel comfortable. Yet unique enough to remind people of your church. 5. **Taste.** Even more difficult: if your church can control the flavor of your church through tastes, your brand will be even stronger. Think how people taste things in church: communion, lobby snacks, potluck suppers, breakfasts, or even a Sunday School drink. Consider brand fences that could be established. Maybe, tastes are always all-natural. Or nutritious. Or high end coffee shop style. Ensure you can sustain it (for almost everyone) and control it for your church’s experience. Can’t think of good ways to establish some of the senses into your brand? Do as many as possible. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, benefits, communication, community, Ministry, visitors, website --- ### [Say no more (4 ways the church talks too much)](https://beknownforsomething.com/say-no-more-4-ways-the-church-talks-too-much/) **Published:** September 27, 2021 **Author:** BKFS **Content:** Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and undisciplined with content. The standard of a professional communicator must be how they recognize that most people don’t have a lot of time so they want their content short, concise, and personalized. Edited (to show you care). Examples? They seem to be everywhere in the church. Here are 4: **Redundancy.** Whatever you’re working on, double check that there’s no repetition. The moment people identify [duplication of content,](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) they start ignoring or skipping. You establish their bad habit! Many wonder why you’re wasting their time repeating things. On your church website, Google will also lower search rankings if you have a lot of redundancy (on pages and between pages). Makes sense: they’re trying to deliver the best search results and with several similar areas Google is forced to choose between them. Stop wasting people’s time with redundancy. Say no more (after once)! **Announcements.** Never bore your audience. It’s rare that a congregation will complain that your announcement time is too short (as long as they know your website has a great listing of events). How can you ensure people are paying attention? Tiering. Your Tier 1 events should be your “all-church” events. If you make an announcement that invites almost everyone to something, they’ll all listen. After that, you should say no more. Or maybe a few ministry specific events if you feel you have to. Oh, and only share who an event is for and the benefit of going. Then say no more — except that all details are on your website, in your bulletin, or on social media. **Web menus.** When you go to a popular chain restaurant and you’re given a large, multi-page book they call a menu, it’s difficult to make a decision as you flip through all the choices. On your [website](https://www.beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/), people want to quickly discover what they’re looking for! If your main menu has too many things, people get confused or overwhelmed. This includes the dropdown items under the main menu choices. The best amount? Around six. Then say no more. Imagine your web menus are like a 6-drawer filing cabinet. Ensure “all” your content can easily found if filed in (and limited to) those drawers. Your congregation will thank you. **Social posts.** Twitter has it right. Most people who are browsing through [social channels](https://www.beknownforsomething.com/7-building-blocks-for-church-social-media-success/) are not seeking a novel to read. That’s why Twitter limits the amount of characters you can post. I love the challenge of getting tips, news, or invitations edited so they feel like poetry as I comply with their small character count. Even when other social channels don’t dictate length, it’s best to write short posts with great visuals (they speak a thousand extra, unwritten, words) — and then say no more. Well, perhaps a comment or reply to spark engagement. But even then: short. And say no more. [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Content **Tags:** audience, benefits, brand, Communication Content, community, consistency, Edit, editing, social media, strategy, visitors, website --- ### [7 Steps Every Church Graphic Needs Before Using Them](https://beknownforsomething.com/7-steps-every-church-graphic-needs-before-using-them/) **Published:** September 13, 2021 **Author:** BKFS **Content:** You post church graphics on social media and your church website. Many use them in video/projected announcements. Even bulletins and sermon series occasionally need them! But do you struggle with designing them so they’re effective? Maybe you don’t consider you’re a designer. Another issue: perhaps your church graphics are provided through curriculum, free or subscribed online resources, or from lay leadership or volunteers in your church. Everything looks so random! Your worst case scenario? Using them exactly as you get them. Resist that! **Here are 7 simple steps that’ll help EVERY church graphic**: to communicate the right thing and build your church brand. You want most graphics to look like you did them! Here are the steps: 1. **Check shape and size.** This is basic, but every channel needs different sizes. It’s best to set up separate sizes for each. Yes, a lot of work, but will make your graphic look professional (and not truncated). For your website? Choose one of the social media shapes and size them so they’re legible and consistent throughout your website. Consistency is important! 2. **Consider the Headline.** Take a look at the [headline](https://www.beknownforsomething.com/church-write-your-headline-or-be-ignored-4-tips/) you’ve been given (in a layout or before you create the layout). Ask 3 questions: Does it need an explanation? It shouldn’t. Does it peek the interest of your audience? It should (and be clear who it’s intended for). Is there a better way to say the headline so it adds a benefit? Do it! Then make sure the headline has the most prominence on the design (the only exception? A dynamic photo may bump a headline to #2). 3. **Necessary details.** If someone reads the headline, and decides they’re interested, what are the minimal details they’ll need to take action? Remove everything else. Edit. Edit. Edit. And proofread. Don’t include every detail and description on a graphic. Your social post can contain additional facts; but your website is the place for details (or to register). Create a standard so dates and locations are abbreviate to something VERY short (to not take up a ton of space). 4. **Balance and hierarchy.** Now look at the overall design. Is it centered? Then it’s better to keep everything in the design centered. Or if you start flush left, have things hug the left! You want to have something stand out as #1 (headline?). Then something secondary as a #2, then a #3. Nothing should compete or create tension. Fix them by changing size, contrast, or location. 5. **Incorporate your [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** Your tagline or positioning statement could change words on the graphic or influence messaging. If you can, do it! For example: if your church is all about Hope, then people like to see “Hope” in your graphics! 6. **Brand it.** Use your controlled and limited color palette. Change controlled design colors to your church’s colors. Or add a transparent overlay to give an idea of one of your colors. Limit fonts to certain brand fonts (see your brand guide). Rarely use more than 2 fonts in any design. 7. **Add a link.** Send people to your [website](https://www.beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/) for more details. Use simple memorable links. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Design Essentials, Logo Design **Tags:** benefits, brand, communication, consistency, design, Logo, marketing, thread, visitors, website --- ### [4 Reasons a Church App won’t solve your Communication Issues](https://beknownforsomething.com/4-reasons-a-church-app-wont-solve-your-communication-issues/) **Published:** September 6, 2021 **Author:** BKFS **Content:** “Our church needs an app!”, I often hear. I cringe. When this is exclaimed, it’s THE thing that will fix all their church communication. But a Church App probably won’t solve your [communication issues](https://www.beknownforsomething.com/5-critical-questions-to-improve-your-church-communication/). After working with churches for 2 decades, I usually[ look no farther than the website](https://www.beknownforsomething.com/website-assessment/) to see if the church is successfully communicating to the congregation as well as the community (their 2 audiences). Why? Because it’s still the “go to” tool for digital communication. **I’m not saying that a church does’t need an app.** More and more, people are downloading apps for smart devices as the “small screen” is taking over the primary tool. This is often because an app is designed for iOS or Android devices and takes the small screen into consideration for content. But here’s 4 reasons a Church App won’t solve your Church Communication issues. 1. **Your website still needs fixing.** Sure, you may get people to download an app. But then, what I’ve often seen, is that the church starts preferring the app for communication and it gets all the attention. The church basically creates another platform that needs to be updated. Often the content starts replicating what should be on the [website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/). If you have an app, it shouldn’t duplicate web content, but instead complement the website and point to your URL. That way you don’t have to keep 2 channels up. The website is still critical for communication. 2. **It’s almost always for internal communication.** The church app ends up in your internal audience’s (congregation) pocket. No one is trying to find a church by searching the app store. Instead, external audience (community) uses Google to find something (like a church) and Google points to your website! Once associated with your church, people may download an app to solve a need (that needs to be determined). Concentrating on an app forgets those in your community that need Jesus. 3. **Many only use an app a few times.** I’ve found that churches who purchase their app for lots of money, spend a ton of time setting it up, and regular updating the content, end up with only a few people downloading it. And then the drop-off rate is huge. This (to me) speaks to the lack of benefits that are felt when using it. If “many” want to switch to an app for sermon notes, then the app needs to be sold regularly as the place to take notes! Instead (as COVID is easing) many churches are drifting back to paper bulletins (with a note page). Then allegiance is split for the app. Often, the printed page shoved into a member’s hand upon entering becomes easier. 4. **It’s rarely mentioned from the pulpit.** Few times I sit in a church service where a Pastor or host leader emphasizes going to the church’s website — let alone the app! Most churches don’t sell benefits for digital anything. And what I hear? Leadership often complains that no one knows what’s going on and therefore aren’t attending or engaging ministries. Yet, church comm teams push communication to social media, web, an app, in print, during announcements, and in sermons! Most church communication strategy is sadly broken. But they don’t need a Church App to fix it. Instead, they need a better strategy. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Apps, Website Design **Tags:** audience, benefits, brand, communication, community, consistency, Edit, social media, visitors, website --- ### [What’s your 1, 2, 3? Essential: Design Hierarchy](https://beknownforsomething.com/whats-your-1-2-3-essential-design-hierarchy/) **Published:** August 30, 2021 **Author:** BKFS **Content:** We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it’s overarching topic. But when presenting anything in a series, there is a universal serial effect. The first and last items are best remembered. This happens naturally if everything appears to be equally weighted. We want to shove something to the top and allow something to be very tertiary. To control this (and do the prioritizing), it comes down to design skills when applying communication to a tool or channel. That requires design abilities! **The difference between effective and bad design?** Design Hierarchy [Miller’s Rule](https://en.wikipedia.org/wiki/The_Magical_Number_Seven,_Plus_or_Minus_Two) says most want fewer than 7 things in a list. But from my experience, most will remember (and prefer) 3 things. And when you have only 3 things, if they’re presented equally, most will remember the first. When pressed, the last is recalled. We create the hierarchy because we want it! **How do you make design hierarchy work for order and balance?** All communication needs hierarchy. We love numbered lists. And we crave to understand the BIG #1 idea. When talking about a poster, web page, or social media graphic, you need to ask what the 1, 2, and 3 things are. In hierarchy. Something needs to feel most important — your #1. I’d consider resisting adding anything else. But for most communication, someone usually wants to add something else. Just make sure a #2 is related to the #1 but clearly take a secondary place. If you “have” to add a #3, make it tertiary. **Here are 3 hierarchy tips from decades of asking “what the 1, 2, 3” are in a design:** 1. Look what you’ve designed. What’s the one big message? Is it the largest thing? Is it in the [headline](https://www.beknownforsomething.com/3-steps-to-creating-your-headline/)? The biggest picture? 2. Is everything else secondary? Does anything battle for attention? If you can’t quickly tell the difference between the #1 and the #2; you have hierarchy issues. Here’s how to solve them: – Make one larger and/or one smaller. Make it more obvious! – Bold a font to nudge it to the #1 position. – Consider contrast of colors. The more contrast, the more it’ll become a #1. – Position on the page will also set hierarchy. #1 at the top, #2 below it. 3. Ask if the #3 is needed. Does it add clarity to #1 or #2 or does it introduce another topic? Always better to remove if it’s not clearly related. If it’s still needed, be sure to reduce the #3 so it takes a back seat to your #2. Or lower it on the design. Stop having competing components on a [design](https://www.beknownforsomething.com/7-design-tests-for-effective-church-communication/) and you’ll create peaceful tools that people will love to look at and quickly understand the big takeaway. That’s great communication! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Design Essentials **Tags:** benefits, branding, communication, consistency, Edit, goals, strategy --- ### [4 Rarely-Used Church Communication Tasks (Start!)](https://beknownforsomething.com/4-rarely-used-church-communication-tasks-start/) **Published:** August 23, 2021 **Author:** BKFS **Content:** All churches are communicating. A lot. But are people listening? Sadly, most of the communication coming from churches today is ignored: by the congregation (internal audience) and community (external audience). Yikes. **Let’s stop that.** The gospel is so important, we NEED to ensure people will listen and engage. These 4 rarely-used church communication tasks are all about CONTROL. As you’re communicating, you need to control communication to ensure the right people hear it and engage with it. So set goals for who should receive the information (resist saying “everyone” and decide on 2 or 3 targeted groups/personas) and what their preferred action is once they hear your messages. **These 4 church communication tasks are rarely done well.** Perhaps why church communication fails so often. Let’s start doing them! 1. **Thread.** You need ONE beneficial idea/concept that your church is known for. This unifies ALL your ministries under it. When every ministry talks, they should weave the thread through the message. What happens? It calms all communication down so that everyone understands why they attend and what makes you relevant in their lives. If you disappeared, you’d be missed for that one big thing. So… [discover your thread](https://www.beknownforsomething.com/coaching/) (based on where God has planted you). 2. **Segmentation.** Effective communication rises and falls on knowing (and loving) an [audience](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/). Want to guarantee a poor response to your communication? Try to talk to everyone. Instead, take “everyone” and segment them into personas. These stereotypical groups (with something that defines them) will listen more to a targeted message. It could be their demographic age group (Gen Z, Boomer, Millennial, etc.) or a psychographic need (raising kids, looking after aging parents, climbing corporate ladder, etc.). These segments have unique needs, concerns and goals. Speak directly to them and present directed solutions — they’ll listen more. Emails should especially be segmented to a particular group to increase open rates — guaranteed! 3. **Editing.** No communication (words, video, pictures, etc.) should be presented without going through an editing process. Is there one concept to the story? Is it clear? Has it been said as briefly as possible? Is it scannable? Can you see your personas in it? Have all unnecessary elements been removed? Talk less, they’ll listen more. Show one idea in a visual, more will be interested. Is your video title clear who it’s for and why anyone would want to watch? [Editing](https://www.beknownforsomething.com/warning-avoid-the-tldr-curse-5-ways-how/) improves engagement. 4. **CTAs.** Throughout (if it’s long) or at the end of ALL communication, you need a Call to Action (CTA). Best? Have 1 per communication piece. Having 2? It’s doubling the complexity of answering the question “now what?”. Segmenting lets you hone in on the itch you’re scratching in the particular group. Then give them the next step as part of your onramp, funnel, or journey. Difficult to do? If it’s not clear to you, it’s not for them. Fix that. Give me a CTA. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** audience, brand, community, Edit, marketing, strategy, thread --- ### [Church: Write Your Headline or be Ignored (4 Tips)](https://beknownforsomething.com/church-write-your-headline-or-be-ignored-4-tips/) **Published:** August 16, 2021 **Author:** BKFS **Content:** A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story. Why? Because we have too many stories in our social feeds. And far too much information in our lives to be forced to read them. That’s why we like to scan and get a summary of the story. Scanning often means reading a headline and believing we’ve read the entire article. Research reveals that people don’t even read the complete headline! Instead we pick keywords in the headline (and prefer 3 words at the beginning and 3 words at the end). Yes, it’s gotten crazy. Your church has a long story with a large cast of ministry leaders who are writing chapters detailing many stories. But your community and congregation (with packed lifestyles) don’t have time to read or watch everything. Sure, it would be great if they did but we’re not going to change their habits! So what should you do? You need to write your church’s headline. Or be ignored. Here are 4 tips: 1. **Segment your audience.** It’s impossible to write a headline that’ll capture the attention of “everyone”. Instead, seek a large [persona](https://www.beknownforsomething.com/4-requirements-for-personas/) (stereotypical audience segment) and write for them. Once you know your target, you can engage them by talking about their pains or concerns in the headline. Or offer them solutions. Pique their attention by being unique or intriguing. 2. **Keep it short.** The briefer the headline, the more people will read it. The fewer relevant and beneficial keywords will help people understand and adopt the idea. How long? Research says email subject lines should be 30-39 characters. Title tags with less than 60 characters get more attention. Blog Headlines should be 6 words. That’s not much! Edit. Edit. Edit. 3. **Make it a solution.** Create a very unique, unexpected, desirable solution that few others are offering your persona and it’ll be a winner. That headline should beg someone to read more, or at least, have your [audience](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/) remember you’re the solution expert when it comes to mind again. 4. **Supply support bullets.** What if they want more details? They want you to do the heavy lifting to summarize. So write subheads in the form of bulletpoints. They won’t want to read paragraphs — unless the support bullet points are riveting enough to take them deeper into your story. Worse case scenario? They’ll read your headline and know you for something that’s relevant and needed. Later, in a service, in a social post, or on your website, you can add support material to reinforce your headline. But you need the headline first. Oh, this headline? **We call it a church communication thread.** You need to discover your [church’s thread](https://www.beknownforsomething.com/the-best-time-to-launch-your-new-thread-7-factors/). And our processes help. In fact, our full agency process writes it for you! Or we can help you create it too. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Thread **Tags:** audience, benefits, brand, communication, community, Demographics, Edit, Ministry, social media, visitors --- ### [Don’t Forget Font Fences (7 Branding Guide Tips)](https://beknownforsomething.com/dont-forget-font-fences-7-branding-guide-tips/) **Published:** August 9, 2021 **Author:** BKFS **Content:** We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground. Similar to the chainlink fences around a busy children’s playground; a [brand guide](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) protects the fun that goes on within the creative area. And allows others to be creative without breaking your brand. Most branding guide fences spring from the [logo design](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/), where many rules are created. Here are 7 font fences that will create a controlled branded look that’s recognizable (even without your logo): 1. **Serif vs Sans Serif.** The 2 major font divides. Know how you’ll use them or only one. Usually traditional brands, lean towards serif fonts. Sans serifs will feel more contemporary. You can have both (and even handwritten scripts) but you need clear rules for controlling them. 2. **Font Selection.** There are a ton of fonts (we have 4000+) so they need to be limited for your brand. Set a primary font based on your logo (or for legibility). If someone’s going to design using a serif font, they should use “your brand” font. The same within your sans serif or handwritten selection (if you have one). Too many fonts will kill a design or church brand. 3. **Font Color.** When a particular font is used, is it always in a particular brand color? Define it. The font selection will quickly identify your brand, but colors certainly will add a critical brand nuance to claim the font as yours. 4. **Uppercase or Lowercase.** The font needs to be controlled. Is it always uppercase, lowercase, or perhaps small caps (when all uppercase has taller initial cap letters)? Remember all caps are good for headlines and callouts, but people think you’re yelling if you spec a paragraph in all caps. How about your quotes? Always lowercase? You may want to add italics. 5. **Leading and Kerning** (line and word spacing). Paragraphs shouldn’t be “set solid” — when ascenders touch descenders on the previous line. Our eyes prefer space to read. But how much? Define it. The farther apart lines are, the more formal it’ll feel. Also consider how much space is required between letters in the words (kerning/word spacing). Don’t make them too tight either. However the farther spread apart words/letters are, the harder it’ll be to read. 6. **Formatting Hierarchy** (H1, H2, p, etc.). Formatting needs to be defined in a CSS (web cascading style sheet) or application style sheet. What font selection, style, size, spacing, etc. goes with the usage. Marry your website CSS to your print design. And stick to your styles! 7. **Margins and Indents.** Like spacing around lines and letters, consider how much whitespace (empty design areas or padding) is required around design elements. Legibility will benefit from a lot of space. But define how much. Especially around paragraphs and your logo. And speaking of paragraphs; decide if you indent first lines or add extra space (how much?) between non-indented paragraphs. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/church-branding/) **Categories:** Brand Strategy **Tags:** communication, Communication Content, consistency, Edit, Logo, solutions, strategy, tips --- ### [20 Surprising Things From 20 Yrs of Church Branding (Part 2)](https://beknownforsomething.com/20-surprising-things-from-20-yrs-of-church-branding-part-2/) **Published:** July 28, 2021 **Author:** BKFS **Content:** Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my [Be Known for Something](https://www.beknownforsomething.com/) agency for church branding and communication strategy. Wait. You missed the first 10? [They’re posted here](https://www.beknownforsomething.com/20-surprising-things-from-20-years-of-church-branding-pt-1/). 11. **Focus is lacking in most churches.** Along the way, churches started believing they need to look busy with lots going on, in order to attract. So their church communication became noisy with a ton of event and ministry promotion. Everyone using a loud voice! But communicating many things this way will be ignored because we have to decide what interests us and ignore the rest. If unchecked, [churches talk too much](https://www.beknownforsomething.com/5-places-the-church-talks-too-much-stop-it/). Less is always more. Start with a [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/); then add an effective [communication strategy](https://www.beknownforsomething.com/church-communication-strategy/)! 12. **The person creating an event is the most interested in it.** The further you move away from the event’s creator, the interest will wane. Unless you talk HUGE benefits of attending. But often the benefits become lost in the details (when, where, who, etc.). People show interest by their attendance. Ensure you provide events that are needed and then communicate them properly! 13. **Local churches are full of great content that is totally wasted.** Think about all the content being generated each week at the average local church. Sunday School teachers creating outlines. Youth leaders creating discussions. Pastors sermonizing. And the list goes on and on. Good church communication strategy figures out how to repurpose content to a different audience (while bridging the relevance to the new group). Our searchable communication articles give free guidance to help you along the way. 14. **Church leaders say “we’ll do whatever it takes to reach younger families”. But don’t.** I hear this regularly — but then see that the church doesn’t have updated children’s space or a nursery that instills confidence in the young mom. Or their older buildings smell like a poorly-run seniors home. “But it costs so much!” needs to stop being used if you want growth. Look around your community for where young families hangout to give you an idea of their expectations. Hint: they’re very high. 15. **Most churches think they’re friendly and, to an outsider, they’re not.** I’ve done hundreds of [mystery visits](https://www.beknownforsomething.com/discover-your-audience/) (acting like a random person visiting a local church). I often see “community” and friendliness all around me. But rarely do I feel invited to participate in a way that makes me feel comfortable. We need to teach members how to welcome people and start a conversation. 16. **Most Pastors haven’t looked at their [church website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) lately. Neither have the congregation.** The world has switched to digital communications with the website at the center. 90% of guests will have visited your website before attending. The more critical statistic? Those who checked your website and decided NOT to attend. Your website needs to be simple, interesting, and helpful to your audience. If you’re a Pastor? Look at your website REGULARLY and refer to it in sermons. You may want to start with our website assessment to open your eyes! And then have someone responsible for updating it and up to SEO standards. A website is never “done”. 17. **[Social Media](https://www.beknownforsomething.com/3-church-social-media-tips-to-encourage-engagement/) failure demonstrates how disconnected many churches are.** Churches often struggle with social media followers. Why? Because they struggle with content that members and community are looking for. Our churches must start creating posts that people want and need (so they’ll like and share them). Careful: it needs to start with ministries. If they’re not relevant and needed, your posts won’t be either. Yikes! Stop talking to yourself and instead focus on “them”. 18. **Pastors are their church’s chief communicator but need a communicator to help.** What a huge role leading a congregation in spiritual things. And weekly shaping God’s Word to be received by a group who’s given up valuable weekend time to listen. Pastor’s need to have exceptional communication skills to capture attention and to cast vision. But what I’ve often seen? When it comes to shaping and repurposing content into other forms, Pastors fail. Why? Because, for most churches, it needs to be led by someone who understands the tools, SEO, channels, and communication strategy for engagement OFF the stage. It’s so complex colleges have focused degrees towards the expertise. Pastor, stop trying to do everything. It’s time to encourage someone else with communication, design, media, and/or development gifts to LEAD your communication ministry. Empower them and give them the responsibility. Need help? We can become a [virtual Comm Director](https://www.beknownforsomething.com/coaching/) for you and hold your person or team accountable. 19. **Most churches aren’t known for something relevant to their community.** Your community is waking up needing something this morning. A [good demographic](https://www.beknownforsomething.com/discover-your-audience/) study will reveal their needs, concerns, and goals. Some were kept awake with these nagging issues. To truly love them the church must speak about solutions or paths to THEIR goals in order for them to feel like you’re relevant and needed. We call that a thread. And it needs to connect with the Scarlet Thread of Jesus Christ. The Gospel! If you’re not known for something relevant first, you’ll miss the opportunity of sharing the gospel. Discover your thread![ Our book](https://www.beknownforsomething.com/church-branding-book/) walks you through our process. 20. **Christians have resistance in sharing religious concepts with neighbors.** It’s difficult in our culture to share biblical truths. We hear that many are scared they don’t know enough theology to answer expected questions. It’s understandable. So why do you ultimately NEED a church brand thread? Because, being known for something perceived as relevant (often a secular need), helps your members describe why they attend your local church. That helps your member more easily invite neighbors to enjoy your church’s ministries. It’s much easier as a needs-based engagement rather than a dreaded spiritual discussion. A good thread says “I care” about what their friend is going through and introduces spiritual content that your church is known for. That engagement allows them to eventually discover ministries that will connect them to their real spiritual needs. [For me](https://www.beknownforsomething.com/about/#Mark), it isn’t 20 years and done. In fact, I’m excited to learn so many more things in the next 20 years. Church branding and communication strategy is a very complex and ever-changing world. I also became a Pastor along the way and want to continue to grow in my theological studies. I’ll keep learning and growing to ensure the Gospel message reaches our communities. Join me. Please! [![20% Off Everything for our 20th Anniversary](https://www.beknownforsomething.com/wp-content/uploads/2021/07/BKFS_20Discount_Banner.png "BKFS_20Discount_Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/20th-anniversary/) [![Church Branding for 20 Years](https://www.beknownforsomething.com/wp-content/uploads/2021/07/20thAnniversary_Social_Holder-1024x524.png "20thAnniversary_Social_Holder - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/20th-anniversary/) **Categories:** Leadership, Random Thoughts **Tags:** anniversary, audience, benefits, communication, Communication Content, communications, community, Demographics, goals, leadership, social media, strategy, thread, website --- ### [20 Surprising Things From 20 Yrs of Church Branding (Part 1)](https://beknownforsomething.com/20-surprising-things-from-20-years-of-church-branding-pt-1/) **Published:** July 27, 2021 **Author:** BKFS **Content:** August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here are 20 other surprising things I learned over the 20 years since starting my [Be Known for Something](https://www.beknownforsomething.com/) agency for church branding and communication strategy. Many are eye-opening! 1. **Many Pastors are entrepreneurially minded. This is good. This bad.** Changing my focus away from CEOs, Presidents, and VPs of marketing to Pastors, I quickly saw similarities. Good Pastors and entrepreneurs have a talent for living in the future. That’s how God allows them to cast vision and reach for goals. The bad though? They often overlook details of today’s tasks and discourage team members tasked with keeping things operating now. That’s why most need help! 2. **Few understand how difficult it is to Pastor and lead a church.** A Pastor has to juggle many things that seminary didn’t prepare them for (ie. communication, marketing, finances, management, team-building) — all while maintaining biblical study and sermon prep. Meanwhile, popular culture is driving people away from most spiritual discussions. Pastors often feel lonely. I’ve loved encouraging Pastors and motivating them towards rewarding communication goals! 3. **It’s difficult to reach outward when the congregation is so needy.** Secular salespeople understand how to concentrate on an external “potential” audience. That’s why churches need to love and serve their community in a relevant way. God placed them in the community to reach them! But often the internal audience requires so much attention that leadership focuses on programs and appeasing members. This will usually kill growth and evangelistic opportunities. Our members need to be trained on how to pivot from inward ministry to outward missions. 4. **Pastors are slow to criticize internal work but quick to judge outside suppliers.** Because of low budgets, much ministry work needs to happen by volunteers and lower-paid staff. Over time, leadership accepts mediocrity. When they finally can pay experts to fix and improve things; they become overly critical with unrealistic goals. Lackluster things they’ve approved for years now have to be perfect. As an outside agency approaching these expectations, it doesn’t feel like a partnership — instead, we feel like we’ll never create the expected miracles (short of Supernatural intervention). What we do will take time. Take the advice of those you hire (you hire experts, right?) 5. **Most communities aren’t aware of what churches are doing.** People living near our churches drive past our parking lots and don’t give you a thought. Studies show that almost half of the people living nearby have very little interest in church activities. What a shame! This is what I’ve invested my life to change. We need to become known for relevant things that connect to Jesus. Let’s become known for love again — like Jesus commanded His disciples [(John 13:35)!](https://www.biblegateway.com/passage/?search=John%2013%3A35&version=ESV) 6. **Most Church Members can’t recall a good reason they attend.** This is our connected audience! They should know why they attend (or we risk them leaving or not attending regularly). Over the years of asking people in church [focus groups](https://www.beknownforsomething.com/church-focus-groups/), I get silence. The church needs to [control the language](https://www.beknownforsomething.com/1-way-control-people-like-church/) and reasons by consistently telling members. So they’ll know what to say when a co-worker or neighbor asks why they go to church. That’s what marketing is! It all starts by discovering (and then using) your church branding thread! 7. **Communication has changed drastically over 20 years. Most churches haven’t adjusted.** Everyone consumes information differently now. Thanks to the internet with the amount of available information, people can’t keep up with it all. Even with all the [new communication tools](https://www.beknownforsomething.com/81-use-this-online-platform-is-your-church-on-it/) available! As an expert who focuses on the changes, I find it difficult to know the new channels and tools; let alone keep up with the psychology and process of communication. It’s unrealistic that a Pastor or church content creator can keep up PLUS do a good job juggling everything else. What’s worse? Communication changes aren’t slowing down. You need an expert to coach you. 8. **[Church websites](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/) rarely have good organization.** Anyone seeking something online wants the information as quickly as possible. The average web engagement lasts only 30 seconds. Not a lot of time! It all relies on effective web structure and organization. People need to quickly look at menus and instantly know what you’re offering them (what they need). And the hierarchy of content needs to correspond to where they look; prioritizing the top of pages and the left side of pages. Fully utilizing established SEO rules ([download SEO Cheatsheet now](https://www.beknownforsomething.com/wp-content/uploads/2021/03/SEOCheatsheet_25.pdf)) 9. **Churches are good at stopping a conversation and poor at starting one (engagement).** I’ve led church improvisational groups. The cardinal rule? Never say something that stops a conversation. Always allow others to pivot from your conversation. Pastors usually preach in a way that ends the discussion since it would be impractical to have instant feedback from the pews. Every church needs to figure out how to start engagement with members and the community; on social, at guest services, on the website. Church communication is all about engagement. Lead it! 10. **[Church logos](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) rarely have what it takes to be embraced.** Most church logos struggle with simplicity and design. Would you want to wear your church’s logo on a cap or tee? Your car bumper? Many Pastors wouldn’t do it with their own logo! The true test? Would your community? Your logo needs to be simple and relevant enough that someone near your church would be excited to get (and use) a coffee mug with it emblazoned on the side. It’s a high standard! Here is our [portfolio](https://www.beknownforsomething.com/portfolio/) of some logos we’ve created over the years. Want the last 10 in our 20 surprising things that I’ve learned over 20 years at a Church Branding Agency? [They’re posted here](https://www.beknownforsomething.com/20-surprising-things-from-20-yrs-of-church-branding-part-2/). [![Church Branding for 20 Years](https://www.beknownforsomething.com/wp-content/uploads/2021/07/20thAnniversary_Social_Holder-1024x524.png "20thAnniversary_Social_Holder - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/20th-anniversary/) **Categories:** Leadership, Random Thoughts **Tags:** anniversary, audience, brand, Church, communication, community, Demographics, focus groups, leadership, Logo, Pastors, SEO, thread, visitors, website --- ### [11 Clues: Your Church Website Sucks (FIX Them) - part 2](https://beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-2/) **Published:** July 14, 2021 **Author:** BKFS **Content:** Your church website is critical for your digital hub communication strategy. If your church website sucks, your communication strategy probably struggles too. Want to improve? This completes our 11 clues. Read the [first 5 clues here](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/). 6. **Your church management system (CMS) is restrictive.** The website infrastructure system (discussed in #5) is your [CMS](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/). You should be able to imagine a type of website content your audience wants and be able to quickly and easily add and manage it. With the ability to create galleries, online video players with archives, giving portals, and filtering of events for a full-featured calendar. Bonus? It should be free or very low cost. 7. **Your personas can’t see themselves.** Your website is for your audiences (internal and external). When they visit your website, they must see people that look like them: in pictures, on the staff page, in videos, and throughout stories. Sure, they won’t look exactly like them, but your [personas](https://www.beknownforsomething.com/4-requirements-for-personas/) need to believe they’ll fit into your group. 8. **Your team page doesn’t have current pictures or contact links.** Regularly in church website top pages; the [staff page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/) serves two purposes: 1) internal audience seeks for who’s in charge of ministry areas so they can contact them and 2) external audience wants to see what you look like and if they’ll fit into your church. Therefore, ensure you have team member’s ministry areas indicated prominently, with contact information, and most importantly, a good head and shoulders (only) picture of each team member — taken in the last year with clothes that can be purchased today. Everyone should wear what you expect guests to wear when attending. 9. **The calendar of events isn’t filterable.** Your audience wants to discover what’s available for them. Your calendar/event/meetings page is critical for that. To provide relevant information as quickly as possible, you must have an easy way to hide listings that aren’t important to the person. This demographic filtering allows people to see what they want to see in a shortened list. 10. **There’s no controlled metadata.** The short paragraph that appears under the page title on google/search results is critical to get people to visit pages (and be found on search sites). The content for each page needs to be active tense so it’s picked in the sea of search results. Plus it needs to contain key phrases that will be searched for by your personas. 11. **Call to Actions (CTAs) are non-existent.** On every web page, you need to supply a “what now?” once someone scans the content. These CTAs can be a graphic, a link, or a button. But you need to decide who will be scanning the page and what they probably need next. Your church website needs these clues properly assessed and fixed as needed. There’s also more that we’ll talk about at my CFX session, **“Live Church Website Assessment”**. Come (if you dare) and supply your URL, or come with a notepad to learn from the other assessments. **[See you there](https://cfx2021-conference.streampoint.com/)!** [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, personas, visitors --- ### [11 Clues: Your Church Website Sucks (FIX Them) part 1](https://beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-1/) **Published:** July 12, 2021 **Author:** BKFS **Content:** It’s pretty simple, we live in a digital world. People rely heavily on the internet to provide information. That’s why your church website is critical for your digital hub communication strategy. If your church website sucks, your communication strategy probably struggles too. Want to improve? Check these 11 clues to assess how you’re doing — and I’ll give you suggestions for fixing them if necessary. Before getting started though, here are 3 church website axioms: - **People clicking on your church website want what they want**, how they want it (simply), and as quickly as possible. If you don’t deliver, they’ll jump somewhere else for the information. And be disappointed in your church website. - **~90% of your first-time guests will have visited your website first.** The scariest statistic? The percentage who visited your website and decided not to attend. - **Many will “visit” your church and “attend” a service ONLINE before ever deciding to physically attend your campus.** Especially post-COVID. Let’s ensure your website is as good as possible! Be honest with these clues and make a list of improvements you can start today. **NOTE: Are you REALLY DARING?** Attend my [CFX on-the-spot website assessment in Dallas (Sept 21-22)](https://churchfacilitiesexpo.com/). With my 30+ years of church branding and communication experience helping 1000s of churches across the country, I’ll randomly draw church website URLs from attendees and analyze the website. In front of everyone. You’ll see all of these clues practically! Here are 11 clues that scream “your church website sucks” and ways to fix them: 1. **Your location and service times aren’t clear on the homepage.** When a guest lands on your website, they need to quickly identify where you’re located: are you within driving distance? Will it be an online connection only? If they want to visit, is there an easy link to directions? Then your service times become critical too. For members, it’s a quick reminder for times. This information should be quick to find — certainly on the homepage as high on the page as possible. Maybe in the header above your main menu? 2. **The user interface (UI) is more than 3 years old.** There have been many advancements in content management systems and interfaces that you’re missing out on. Like the realization that your kitchen is feeling old over time: the appliances, the colors, and decorating quickly scream “I need updating”. Your website UI does the same unless it’s experienced a makeover recently. This impacts the perception of your church. Do what it takes to renovate and update your UI now. 3. **You don’t have a [brand thread](https://www.beknownforsomething.com/every-church-needs-a-thread/).** A what? There’s a lot of information on your website. People will quickly want to summarize. Do it for them! Decide what you’re known for and tell them. This 3-5 word tagline introduces your brand story. This thread needs to be woven throughout every ministry so the world sees what makes your church different from others in your area. It’s not everything you do but it’s what you feature. A great thread ensures that you’re known for something needed and relevant to a particular group: you solve something in their lives or help them reach a goal. It starts from identifying personas (people groups in your community who are represented in your congregation), and understanding needs, concerns, and goals. This simple-to-remember and easy-to-use tagline needs to be on your homepage and used as a keyword throughout your site. Don’t have a thread? You’ll be known as a church, just like all the others. Then you’ll be assessed based on architecture, speakers, design, or other things. Or totally ignored since many aren’t seeking church stuff. 4. **Your content isn’t scannable.** It’s rare that anyone actually reads web [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/). Instead, they look for content snippets they need and are pursuing. So, call out tidbits that are relevant based on the persona and page. Here’s how: people seek a “message match” to the headline (based on what they just clicked) and then scan the page for information. Most won’t read a story or a paragraph. That may come later. Instead, capture their attention first. Concentrate on the first paragraph, then links and bolded information. Remember bullet points draw the eye! 5. **The content doesn’t change regularly.** It should be easy to update your website. If yours isn’t, switch infrastructure systems. Consistently add current information so people know you’re keeping the website up-to-date. Make sure events that have occurred aren’t still promoted and your copyright date in the footer is this year. Those are the regular culprits! Want the final 6 clues that your church website sucks? [Click here.](https://www.beknownforsomething.com/11-clues-your-church-website-sucks-fix-them-part-2/) [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** brand, Communication Content, thread --- ### [The Best Time to Launch your New Thread (7 Factors)](https://beknownforsomething.com/the-best-time-to-launch-your-new-thread-7-factors/) **Published:** June 28, 2021 **Author:** BKFS **Content:** You’ve invested research and creativity time discovering your church thread. This is huge! No one will fully understand how much is packed in your simple brand story. Or the work that went into it. Until you unpack it. **But it’s worth it.** It will reconnect you to your community and congregation and help them engage with you in a relevant and needed way. You’re revitalizing your reputation. Next, you’ve used professional designers to establish a [logo](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) (that complements your thread) along with brand fences (a graphic standard) so everyone will know the visual controls to your [new brand](https://www.beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/) (or rebrand). You’ve done it the correct way. But it’s not over until it’s properly revealed! **Here are the 7 factors** to find the best time to launch your new brand thread: 1. **Decide whether big is better.** Occasionally a church will rollout a rebrand/brand slowly, piece-by-piece. Signage, then website, then print, then social, and the church becomes aware of it. But my preferred way? Do it big. The more special the emphasis, the more value your congregation will put on “their” brand. Remember you want them to embrace it because it represents THEM. 2. **Does your church have an upcoming special day?** This is a no-brainer launch day as long as there’s enough time to prepare. Be careful though if it takes away from why the day is special (a Pastor’s anniversary may not be the best time). 3. **Consult your ChMS for attendance data.** If there’s no particular special day to launch on, then look at your attendance analytics in your Church Management System (ChMS). Note trends: is there a typically big attendance day in the year? And also note typically poorly-attended dates. 4. **Do you want to increase attendance?** Now decide. It’s easier to launch on a big attendance day. BUT it may be wise if you feel you can get the momentum and anticipation to increase attendance on a low attendance Sunday. Much like retail sales can boost traffic (attendance). 5. **Allow for a sermon-series prior.** To create anticipation, it’s best to create a sermon series that leads to the scriptural reasons behind your thread. It may never mentions the logo or thread until near the end, or it can tease people that it’s coming. Either way, you need everyone to focus for a few weeks on the research and how it connects with your vision/mission — but most importantly to the needs of the community. And how to use it to connect to Jesus. 6. **Soft launch to key leadership.** During this sermon series, if you haven’t already, let the leadership “in on it” quietly. Tell them to hold it closely to their chests. That will probably help it spread. 7. **Consider a giveaway that emphasizes the thread.** Everyone loves useable or wearable swag! Ensure the quality is to the standard that your audience personas would purchase and use themselves. You want it to feel valuable enough that they wouldn’t throw it away. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Thread **Tags:** audience, benefits, brand, Communication Content, community, strategy --- ### [5 Communication Mistakes for Launching Church Branding](https://beknownforsomething.com/5-communication-mistakes-for-launching-church-branding/) **Published:** June 14, 2021 **Author:** BKFS **Content:** Launching a new church brand (or brand) is done for many reasons. The best reason? You’re connecting less with your congregation or your community. Your perception has become ignorable. Done properly, church rebranding/branding provides a revitalized reconnection to a potential group. Completing the components correctly with a well-planned launch is critical to your success. Remember, you want to encourage a targeted group to engage again! However, many things can go wrong. Here are 5 mistakes when launching your Church Brand or Church Rebrand: 1. **Not doing Demographic foundational work.** Your [brand/rebrand](https://www.beknownforsomething.com/warning-3-things-to-know-before-a-church-rebrand/) should get THEIR attention. If you don’t know their needs, concerns, and goals, you can’t use your brand to be known for solutions or paths to goals. Churches who simply want a new logo, don’t understand that they need to discover their thread (positioning) first and then make sure the design matches. The order is always: demographics, psychographics, thread, and THEN professional design and relevant content. 2. **Rushing the Branding Launch.** There are MANY components to branding launch. ALL communication (signs, social, web, email, bulletins, swag, etc.) need to be changed. The bigger the emphasis, the more your congregation will value the improvements. Seek a special season to do the launch. Timing is everything. Better to wait for the “right” time than to rush. 3. **Not making it a Teaching moment.** The best way to “start” a launch is with a sermon series. Emphasize why change is necessary. Point out the “why” and use scripture to remind your congregation how new branding has the potential of reaching more in the community. Control consistent messaging so your congregation will use your words to explain the new branding and thread to a co-worker who needs Jesus. 4. **Making it about helping Church Leadership.** It’s easy to make this about [curing issues](https://www.beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) that are on your minds. It’s a huge mistake to make your new brand about helping the church leadership’s problems though. This is NOT about YOU. Your rebrand is ENTIRELY about benefiting THEM. People adopt brands and promote them when they’re relevant and needed to THEM. 5. **Thinking it’s over after the launch.** The big launch time arrives! Your sermon series showed scripturally why your church exists and how God is going to use your church’s perception ([thread](https://www.beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/)) for Kingdom building. And everything got updated: tools, channels, content, etc. You breathe a huge sigh of relief as people love your branding work. It’s done. NOPE, it’s only beginning! Now the onus is on you (and team) to tell stories that support your thread and rebrand. And regularly listening to your congregation and community to hear how they’re adopting the brand. An ongoing communication strategy will keep you improving around your thread and controlling language so everyone knows why they attend your church so they can share it with others. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Brand Strategy **Tags:** benefits, community, Demographics, strategy, thread --- ### [Shhhh....... 5 Secrets about Church Branding](https://beknownforsomething.com/shhhh-5-secrets-about-church-branding/) **Published:** May 31, 2021 **Author:** BKFS **Content:** Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the latest software. And trends that constantly changed. Wait! That’s what I see when I watch the church communication facebook groups. It’s banter and challenging the “latest”. Instead, they should be establishing foundational truths that have been tried and tested over the years. Maybe these “secrets” don’t get talked about a lot. But they’re essential. **Here are 5 church branding secrets that give greater understanding to this industry:** 1. **Without audience definition, you can’t build a brand.** Effective branding rises and falls on understanding an [audience.](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) If you don’t clearly know your personas (stereotypical descriptions and boundaries of audience segments) you’re just attempting to talk to everyone. And that’ll fail almost every time. Effective branding starts with demographic assessment. 2. **A thread makes it so much easier.** Brand positioning ([thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)) sets you apart. If your community’s churches were lined up, what makes yours different? This is your brand. If not controlled, people will determine what you’re known for and expectations will be uncontrollable (like architecture, race, style, Pastor, etc.). Discover your thread and build on that. 3. **There’s trial and, gulp, error.** Great branding is based on solid research. But the creativity component is risky. It’s stepping out within parameters and trying to be different. Unique thinking can be wrong. Branding is awareness, identifying errors, and course-correcting. 4. **It’s about controlling everything.** Church communication ([marketing](https://www.beknownforsomething.com/why-a-church-needs-marketing-4-reasons/)) requires tools, content, channels, and people working harmoniously to build perception and guiding an audience to understand what you have to benefit them. Want success? You must control everything. If you don’t enjoy guiding, correcting, and writing guardrails to herd cats; this branding world isn’t for you. Branding is about creativity within the box. But you get to build the box! 5. **It’s never “finished”.** I smile when a Pastor team say “when will everything be done?”. Sure, branding components like demographic analysis, logo, color palette, font limitations, graphic standards, and graphics can be completed for a time but the full process is a series of incremental benchmarks into the future. Once something is “done”, you should be setting goals for what needs to be done next with dates to accomplish it. This doesn’t mean changing things continuously, it means improving regularly to keep the communication fresh. Controlled. And that’s an exciting and challenging 24/7 process that never ends. Watching your brand come to life and expand over time (all while your congregation grows with it)! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy, Uncategorized **Tags:** audience, Demographics, marketing, thread --- ### [5 Summer Church Communication To-do Items](https://beknownforsomething.com/5-summer-church-communication-to-do-items/) **Published:** May 24, 2021 **Author:** BKFS **Content:** Summer’s just around the corner! This month should be an exciting time after a crazy ministry year and getting past Easter and Mother’s Day. There’s some time to breathe! I hope you feel fulfilled. Simon Sinek has said, “Excitement comes from the achievement. Fulfillment comes from the journey that got us there.” If you’re like me during this slight lull, I look forward to fewer meetings and requirements. Take a few days to recuperate, clean up your computer and workspace, and take a personal checkup to make sure you’re ok and that your workload is sustainable for the next year. Then set challenging, motivational, and measurable goals. **Here are 5 things to consider for your summer Church Communication to-do list.** Each take time and bandwidth to accomplish them properly. Perfect for the summer as you pray for the fall and new ministry year. It’s just a few weeks away! 1. **Get out into your community and listen.** Effective ministry rises and fall on how well you know (and love) your [audience](https://www.beknownforsomething.com/3-ways-engage-audience-better/). By now, you should know your internal audience (congregation) — but the community (external) is where real growth happens. God placed you there for a reason! Get out and ask questions. You’ll be amazed what this will do — if you listen to their answers! Define your external audience (needs, concerns, goals) and make sure it’s included in your personas. Remember that your congregation lives in your community so there are similarities! 2. **Talk to your Pastor and consider a Rebrand.** Summer is a great time to discover your brand or [rebrand](https://www.beknownforsomething.com/warning-3-things-to-know-before-a-church-rebrand/)! Perhaps a full agency process. Maybe a branding retreat! Or do it by yourself with the help of our bestselling church branding and leadership book, Be Known For Something. Make sure your lead Pastor is involved in the process — a rebrand helps reconnect you to your community and congregation. Growth and engagement often happens! 3. **Assess your past year and plan your upcoming year to your strategy.** It’s time to figure out what’s worked and fix the areas that need it. You do have a strategy, right?! Everyone can’t have the loudest voice (but they’ll always try) — guide your ministries to communicate effectively (all of our products do that)! If you create “noise”, you train your audience to ignore you. 4. **Work on your website.** In a digital world your [website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) is the center of the digital hub. It NEEDS to be good. Not only internally and externally, but for Google, so they’ll become your biggest evangelist. Solid SEO (search engine optimization) will drive people to your church! Know and use your keywords, key phrases, and best SEO practices — all attaching to your branding thread! 5. **Create evergreen content to post.** There are always episodes on social media that you hit a “I have no idea what to post” time. Evergreen content is entertaining or motivational content that can be posted any time. These graphics or posts are what your audience needs almost any time. I’m amazed how God uses this content to reach your audience “exactly when they need it”. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Communication Strategy **Tags:** audience, brand, Communication Content, community, strategy, website --- ### [Being Known for Workplace Joy](https://beknownforsomething.com/being-known-for-workplace-joy/) **Published:** May 17, 2021 **Author:** BKFS **Content:** I landed my first job in 1980. It was at a soup and sandwich restaurant in a local mall. I thought I had gained independence (along with joy) because of the money I pocketed. But is a salary what creates joy? I later learned it’s not. My full time career positions started in 1986; and since then, I’ve worked for advertising agencies, owned my own agency with many employees and led communication teams. I’ve experienced joy and discouragement across many bosses and working on many teams. What I’ve discovered? People in jobs where they find joy; produce more and better work. In the creative field that’s incredibly important. Although, I believe that workplace joy is essential to get positive outcomes from most jobs! How can you be known for workplace joy? Like all things, it takes consistency of intent and dedication. Here are 5 things I’ve experienced in my career history that affected and promoted joy: 1. **Truly care for your team.** I don’t know many employees or employers who can do everything alone. Everyone needs somebody. This team around you are all people with needs, concerns and goals. Be known for caring for them by suggesting solutions or paths to their goals. Get this right and you’ll be joyfully needed and wanted. 2. **Treat everyone as important.** Because they are. I’m amazed at workplaces that have varying levels of importance. They don’t get it right. Everyone is important on a team or they shouldn’t be there. So share gratitude everywhere. “Thank you” goes a long way to joyfulness. 3. **Listening is more valuable then leading.** Most [leaders](https://www.beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires/) like to lead but, since we’re all leading something or someone on a team, we must consider who to listen to before we lead or we may find ourselves too far ahead from the team. Or leading a disgruntled team. Authentic listening leads to joy. 4. **Controlling workplace language.** This may sound strange but everyone on a team needs to be told their [benefit](https://www.beknownforsomething.com/know-your-benefit-talk-it/) to the team and why they enjoy working where they do. This is a cardinal communication axiom: tell people why they genuinely find joy where they work, and they’ll find it there and readily repeat it when asked “why do you like your job?” 5. **The recipe of personalities are key to interactions.** All foods don’t go together even if you like them separately. As much as I love dill pickles, I’d never couple them with a chocolate sundae. All personalities are God-given and by themselves are fine. But we have to be careful when pairing certain personalities. What I’ve discovered? When people are aware of their personalities (the way they benefit teams and what could challenge others) they tend to bring joy to workplaces. A good personality test will enhance the recipe and create a sweet taste for all who interact. This is true joy. I’m sure I’ll continue to learn as [my career](https://www.beknownforsomething.com/about/#Mark) expands; but ultimately people and processes can lead to stress or unite the team with joy. The effort is worth it! Be known for workplace joy. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Leadership **Tags:** benefits, consistency, leadership --- ### [4 Reasons You DON’T Need New Church Branding](https://beknownforsomething.com/4-reasons-you-dont-need-new-church-branding/) **Published:** May 10, 2021 **Author:** BKFS **Content:** Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst! I’m not like that. At Be Known for Something (and in my 20-yr Church Branding consulting practice) we know better. There are some who don’t need new church branding. In fact there are a lot of churches in that category. Much has to do with what you currently have. STOP considering spending money on church branding if you have these 4 things: 1. **You have a professional logo with brand positioning that’s working.** That means your [logo](https://www.beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) feels current, is easy to replicate/recall from memory, and totally represents your church (inside and out). Your positioning statement (brand thread) should imply your audience’s needs or goals, is 3-5 words, simple, easy-to-remember and use; and answer the question, “why do you attend this church?” It should be used throughout all your communication materials, PLUS your congregation AND community should know your branding since it weaves through everything you do. 2. **Your church is known for engaging their community.** The [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) (from #1) should be an outward facing tagline that your community would desire. It should speak directly to the needs, concerns, and goals of your unchurched community. A good response from the community when hearing your thread? “I didn’t expect to get that from a church, but I sure need it!” That’s the sign of a great church brand that’s engaging a secular community. 3. **Your church has swag that your congregation loves.** This is a great barometer for whether your logo, colors, fonts, and thread are desired by your congregation. They should be PROUD to wear something with your branding on it. They may even choose to drive slower because of the church they represent on their bumper sticker. Bonus? If your community would wear a free tee or cap with your branding on it. It should be that “cool” and “relevant” for people who may consider your ministries. (If that’s what’s happening, you certainly need no branding help from anyone!) 4. **Your church is growing.** The sign of great church [branding](https://www.beknownforsomething.com/warning-3-things-to-know-before-a-church-rebrand/)? It’s engaging a community to let them know your solutions to their ongoing concerns and needs. Or maybe an unexpected path to a lofty goal they have. The power of a good brand not only gets their attention but it drives even an outsider to watch an online service or walk through the doors for an event. The power of a successful brand tears down the apprehension of hearing the gospel. Yes, an effective church will lead people to Jesus and His power to save. And that’s REAL church growth. Don’t have these? Then you need to discover your Thread and a visual brand that will be recognized by a community that needs the gospel. They just don’t know why. Yet. [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, communication, Logo, thread --- ### [5 Steps to a Missional Church Brand that Attracts](https://beknownforsomething.com/5-steps-to-a-missional-church-brand-that-attracts/) **Published:** May 3, 2021 **Author:** BKFS **Content:** Believers are called to fellowship (Heb 10:25) and encourage one another. Our local churches become our family. But if we focus internally only, our churches will never grow. We’re called to more. Church branding is simply being known for something relevant and needed to a specific group. Something that’s reliable and recognizable — the heart of marketing (taking a product/service to a particular market). Since Christianity has THE greatest Message (life conquering death), we must seek who God allows us to influence and create a “brand” that will not only keep us true to our scriptural mission; but also be attractional to a world needing to hear our message. Here are the 5 steps to a missional church brand; one your community will WANT to listen to: 1. **Know your biblical mission.** The bible says the local church needs to evangelize. Simply put? We’re called to take the Gospel to the people we influence (Matt 28:18-20; 2 Tim 2:15, 4:2). This is the heart of biblical marketing. Also the church is called to protect that message (1 Tim 3:15) and live the Truth (Eph 3:10). This can be uniquely voiced for your church (mission/vision/values) but ultimately your brand needs to be built in unity with the biblical mission and not in opposition. Church branding is entirely about evangelism! Reaching the lost. 2. **Know your [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/).** To take any message to anyone, you need to know how to get their attention. This is a problem today since a plethora of communication attempts are being made. That noise has trained us to ignore anything that doesn’t appear interesting; therefore effective communication rises and falls on how well you know your audience! How? Plot where your members live and create a polygon around the majority. This is the easiest area to reach since the people living in the area are similar to those who attend your church (birds of a feather flock together). Get a solid demographic study of your area. Find out everything you can about them. 3. **Know how to engage them.** The easiest way to get people to look up from their [noisy world](https://www.beknownforsomething.com/quiet-church-7-steps-to-saying-less-so-they-listen-more/)? a) say their name, b) talk felt needs, or c) offer unexpected solutions. Creating paths to goals is also an attention-grabber! Just say it as concisely as possible, since no one listens for a long time (thanks to short attention spans). Discover a thread to focus on: 3-5 words that voice the benefits of all you do and why someone might want to experience your ministry. 4. **Know how to stay on thread.** That [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) is what you should be known for. To do that? Weave that tagline (brand story or positioning) through ALL your ministries. Put on “thread glasses” and see everything (internal and external activity) through the lens of your thread. Voice as much as possible so your congregation uses your thread language. And by using controlled word-of-mouth language, your community will hear what they might want. And your communication tools (web, social, email) will be loved by search engines as they point to you for community solutions. Finally, after you engage your audience, you can connect your thread to the Gospel (our mission)! 5. **Know your visual brand.** Like you control your thread language, you must associate a controlled visual brand to everything you do (simple logo, design style, color and font palette). So our visual world identifies what you look like as they pursue your thread. Learn your brand guardrails! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Brand Strategy **Tags:** audience, benefits, communication, community, Ministry, solution, strategy, thread --- ### [81% Use This Online Platform; Is Your Church On It? ](https://beknownforsomething.com/81-use-this-online-platform-is-your-church-on-it/) **Published:** April 26, 2021 **Author:** BKFS **Content:** In our fragmented world today, we rarely have 81% of American’s doing similar things. There are so many choices for an online platform! And the internet has given us access to all the choices. It used to be that we’d have commonality in what we watched when we had limited channels to watch. Now, I don’t even look at 90% of my TV channels. And on top of that, we have Hulu, Discovery+, Netflix, and the list goes on and on. With social media we used to assume that “everyone” was on Facebook. But according to the latest Pew survey of Americans (2021), there are only 69% on that channel. Instagram has 40%, Pinterest 31%, with LinkedIn at 28% (the sampling was big enough to have a plus/minus of 2.9%). But which online platform saw an 8% growth (since 2019) to a whopping 81% of American’s using it? **Google-owned YouTube** (across all demographics). 18-29 year olds were at 95% using YouTube! New to the Pew study? Snapchat was 65% and TikTok at 21%. Here’s what the church can learn: 1. **We love [video](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/).** Since the transition from radio to TV, we prefer to “watch” content. Movies just aren’t fun to listen to since the emotion needs to be seen. But all video content doesn’t work. That’s why the movie industry invests in a story, shoots controlled video, and focuses on excellence. Then editors and post production add effects, music, and b-roll. Finally they remove all that’s not important to the overall story. No wonder we love well-produced video content! YouTube doesn’t require that level of content — but the material that captures attention is edited, well lit, sounds great, and ultimately [tells a story](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) we need. 2. **Every church needs a videographer.** It’s all about content. Your church needs to be capturing a lot of content about everything. On something as simple as a phone or high-end on a DSLR. But you need to have someone dedicated to getting the video content. They need to know what they’re doing, backing up and tagging the content so it’s easy to find clips later. Many churches struggle moving from text posts to visual graphic posts. The leap to video is just as difficult. Get someone on your team who can help you — it’s that critical. 3. **You need a YouTube strategy.** With so many YouTube viewers and a ton of content being uploaded and consumed on that platform, there is a YouTube paradigm that you must follow. Your church needs a Channel with organized content that builds your brand. And your content MUST master good Google SEO standards. Every piece of video must have titles, keywords, etc. so you can attract followers. Plus that strategy must work with your other communication channels too. Point your social followers and church attenders to your YouTube content regularly! 4. **Editors need to focus on video too.**[ Edit. Edit. Edit](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/). The moment people get bored online, they click away. And it’s more difficult to get them to return (ok, that’s similar for written content too). Never post anything that has unnecessary content. Always better to keep it brief until you have a dedicated following. Best practice? Focus your content to their needs! [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Communication Strategy, Social Media **Tags:** audience, church video, social media, storytelling, video, youtube --- ### [Church, Scratch an Itch (3 Steps to solve a concern)](https://beknownforsomething.com/church-scratch-an-itch-3-steps-solve-a-concern/) **Published:** April 19, 2021 **Author:** BKFS **Content:** I’ve broken both arms. Not at the same time but in separate accidents (involving a tree house first and then a bicycle). Both falls resulted in broken bones requiring casts. I can remember how aggravating it was to have an itch deep inside the cast and not have the ability to reach it. I would knock on the cast and even try to scratch the opposite arm hoping to mentally cure the issue. Finally the cast was removed and I was able to scratch, and scratch, and scratch. Your audience has many “itches” that can’t be easily scratched. Effective church communication is all about scratching itches (or helping them scratch the itch). Do that properly and people will need you and keep returning. Here are 4 steps to do it well: 1. **Identify your Audience and Focus on a Subset.** Jesus can solve every need for everyone but your local church can’t. God’s placed you strategically within reach of an audience. The smaller the audience the easier it is. You have 2 [audiences](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) at your church: congregation (internal) and community (external). Identify them as concisely as possible — there will be many potential subsets; but choose a large, growing group to focus on. We call that a communication persona. Define them as stereotypically as you can. Remember you don’t want too large of a group but you want enough (so you can grow your church if you reach them). You can have a couple of groups (if that makes it easier to decide). Remember though that your primary and secondary personas still won’t define 100% of your congregation or community. 2. **Identify their Concerns, Needs, and Goals.** Your [persona](https://www.beknownforsomething.com/4-requirements-for-personas/) definition should concentrate on an itch. What are they waking up regularly concerned about? What do they need? Do they have huge goals? These are the itches that for some reason they can’t reach. They need help like I needed help with my cast. Define your persona group based on their needs, concerns, or goals. For example; your primary persona could be “Parents of young kids wanting to raise kids so they get along at school and become good citizens of their town.” Have fun and choose a group that needs your help in a unique way. Consider other organizations that are trying to target the same itch. Can your church help them differently? 3. **Scratch, Scratch, (help them to) Scratch.** Like my arm in a cast, people often dedicate a lot of time thinking about the itch with no way to scratch it. It drives them crazy! Your personas have nagging needs, concerns, and goals, that they want to achieve with your help (if they don’t want help, you’ve picked the wrong needs, concerns, and goals). There are 3 ways for your church to [scratch](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/): a) Offer to do it for them, b) Assemble a group with similar pains so they can encourage/support each other, or c) your church can enable them to scratch the itch themselves. This is where the magic happens (what true outreach and evangelism should focus on). People will pursue your church; looking for your ministries. The missing ingredient that the world needs and you have? Jesus. Be sure to point to Him. We need that divine scratching for our nagging sin problem that causes a lot of our itches. This is how the church can be relevant to a world that has lost sight of church benefits. Scratch their itch and they’ll listen again. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Thread **Tags:** audience, brand, communication, solutions, thread --- ### [Effective Church Communications Requires This](https://beknownforsomething.com/effective-church-communications-requires-this/) **Published:** April 12, 2021 **Author:** BKFS **Content:** The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I questioned aloud, “Hello?” and got a “go ahead when you’re ready”. I placed my order and pulled ahead. It’s difficult to talk to an unknown person. There have been times when I thought I was ordering something fairly simple off the menu and a “disconnect” occurred between me and the person with the headset. The more distant you are from someone, the harder it becomes to communicate to them. The microphone and speaker system often becomes a huge barrier between your requests and the ultimate order that’s delivered in a closed bag. I’m rarely surprised by incorrect orders. As communicators, we often get the order wrong too. We must eliminate all barriers and distances between the messenger and the audience in order to have effective church communications. Get close to your Audience. Here’s 4 ways to accomplish it: - **Know your audience.** Effective Pastors know their congregations so they can minister to them. The less known about the people, the better chance of a message that doesn’t connect. As Church communicators, we need to learn every possible detail about the people receiving our communications so we can engage with the group. This is easier inside the church than outside in the [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/), but it must be done in both places. The more you know, the better the communications. - **Talk to a specific audience.** If you’re trying to create a message to “everyone”, there’s a huge risk of alienating someone. Take your entire audience and segment into small unified persona groups. It’ll make it easier to compartmentalize your messages. Start with 2 or 3 segments based on demographics. Call the personas by fictitious names that identify them easily. - **Identity their concerns and goals.** For each [persona](https://www.beknownforsomething.com/4-requirements-for-personas/), think about what’s on their minds regularly. What do they need or want? Deliver solutions to their concerns and paths to their goals: It guarantees that they’ll listen. - **Ensure the message is personalized.** Don’t just create cool or interesting content. Create [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) directed at an actual person in the persona group. Communicate to them like they’re across the desk from you. Give them your attention, and they’ll return the favor. There are people in your community that are placing orders in their minds. They need something and your church has the solution. Ask and listen. Get the order right and they’ll keep coming back to the church for solutions. Imagine! The church may actually be needed by segments of your community! Once you get their attention, you can connect them to Christ. [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Email-Subscription.jpg "Church Branding Email Subscription - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Communication Strategy **Tags:** audience, benefits, Communication Content, goals, personas, visitors --- ### [2 Symptoms of Deep Communication Issues](https://beknownforsomething.com/2-symptoms-of-deep-communication-issues/) **Published:** April 5, 2021 **Author:** BKFS **Content:** I like indoor plants. They supposedly clean the air with big health benefits, but I really just like the way they look. In a room of hard edges, plants soften the look of a room. I monitor their growth, prune, water and fertilize them as I need to. Occasionally as I’m tending to them, I notice various oddities: yellow leaves, a spider web, or wilting branches. All are warning signs. The same with communication issues, they have warning signs as well. If I don’t discover what’s causing these symptoms and fix them, I risk losing the whole plant. As you tend to your church, do you notice things that seem wrong? Perhaps you’ve even heard people talking about things they don’t like but no one connects the symptoms to the underlying causes. If you continue to ignore the issues, you risk losing the organization. Here are 2 symptoms we often see that indicate critical communication issues: 1. **Ministry silos.** Do individual ministries have protective walls around them? Do they clearly understand the benefit they bring to the church as a whole, and vice versa? Do ministries interact and help each other? Or do they have their own “look”, messaging, and workers? Often these [silos](https://www.beknownforsomething.com/6-signs-your-church-has-ministry-silos-tear-them-down/) start competing with other silos for budgets and attention. They don’t like the “church’s direction” so they repel from it. Soon the infighting and oneupmanship starts to spread like cancer. And it’ll kill your ministry. It may take several years, but it will happen. **Solution?** Deal with them. Bring the silo leaders into a room and together, develop a church-wide strategy and vision. Get their buy-in or consider changing leadership. Then discuss how to nourish the entire organization and develop a communication strategy that attaches ministry messaging to an overall church brand. The church needs to be known for something — and each ministry needs to be connected to that “thing”. 2. **The Community wouldn’t miss you if the church vanished.** Members may understand what you have to offer but the [community](https://www.beknownforsomething.com/does-your-community-know-your-church-5-questions/) probably doesn’t. You may have a communication strategy to attract members from other churches. But unless you’re truly missional and attractive to a larger non-church community, you’re not doing as the Bible says, and you’ll start plateauing in size. The church world is shrinking while communities are growing. We need to reach the community better. Sadly, 4000+ churches die each year and their communities don’t even notice. **Solution?** Determine how to get on your community’s radar (in a good way). Determine needs, concerns, and [pains](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) that your community is facing. And start effectively communicating how you can help solve their issues. You do have a solution, right? [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Communication Strategy **Tags:** community, goals, pains, silos, solution --- ### [5 Important Ways to Weave a Church Branding Thread](https://beknownforsomething.com/5-important-ways-to-weave-a-church-branding-thread/) **Published:** March 29, 2021 **Author:** BKFS **Content:** Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t control messaging so you end up promoting too many things. You become noisy. **And people ignore noise.** Stop it. Based on your audience that attends, and the potential audience in your community, you need to identify the biggest shared need so you can be known for a solution. Or maybe it’s a shared prominent goal that you help them achieve. These threads make you VERY relevant and desired. But only if you control your branding thread messaging. That requires maturity to let your thread (what you’re known for) have the loudest voice. And weave it through as many things as possible. Here are 5: 1. **Stage Welcome Time.** Your big benefit should be a reminder of the emotional aftertaste of participating in your ministries. 2. **[Announcements](https://www.beknownforsomething.com/5-places-the-church-talks-too-much-stop-it/).** Most events should tie into your thread too. It voices why they attend your church. Your events are the practical day-to-day experience of your church. 3. **Word-of-Mouth.** If someone asks your members “why do you go to your church?”; your thread should be the controlled language of their answer. Ask and answer the question regularly as a demonstration for their answer. Then encourage them to talk to others around the thread! 4. **Church Website Pages.** Your [website’s](https://www.beknownforsomething.com/test-checklist-of-10-critical-church-website-functions/) the center of your digital hub (text, email, social, etc.) so your thread needs to be found when someone googles a need or seeking a solution. So your thread needs to be “extended” into controlled keywords all over your website. Ones that are regularly searched for in your area. Google will become your biggest evangelist! 5. **Social Media.** [Social media](https://www.beknownforsomething.com/3-church-social-media-tips-to-encourage-engagement/) is your regular, ongoing conversation with your followers. Done properly, most posts need to build on your thread to give your audience what they’re looking for: in bite-sized nuggets. Entertain around your thread and it will be even better received! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Thread **Tags:** benefits, branding, communication, consistency, social media, website --- ### [The Beginner’s Guide to Church Websites (4 Steps)](https://beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) **Published:** March 22, 2021 **Author:** BKFS **Content:** There are many communication channels for your church. You can talk from the stage, in your bulletin, through text or email messaging, on one or all social media channels, and your church websites. What matters most? That you communicate where most in your congregation have access to — and where your community can discover you. Print can’t do that economically. Your church website is the easiest way. It doesn’t require special downloads; just internet accessibility. And most American’s have that. In fact, 3 states (WA, UT, and CO) have 90+% of their households with high speed internet (statista.com). Mississippi ranks lowest with 76%. Your church needs a digital communication hub that’s trusted and known. Everything points there. If your congregation or community wants info, they know they can find it at your web URL address. **Here are the initial 4 steps to creating a successful website.** 1. **Domains.** How people find you. This URL (uniform resource locator) or address should be easy to say and remember. Like www.BeKnownForSomething.com. [Domains](https://www.beknownforsomething.com/a-pastors-guide-to-a-basic-website/) are categorized with top-level domain prefixes like .com, .org, or .church. There are many choices (those 3 are the most popular though). You can use several (they can all direct to 1 website or individual ones). You can’t own them — you simply rent them from a reseller. If you stop paying? You lose them. 2. **Hosting.** To build a [website](https://www.beknownforsomething.com/recipe-great-church-website/) you produce files that are read to look like your user-interface (UI). Those files are stored on a computer that’s connected directly to the internet. Those dedicated servers are called hosts. You don’t own them either. It’s rented space. That space is accessed via an IP address (looks like 172.16.254.1). You pay annually (like your domain) and “point” your domain to the IP address. This helps someone find your website files simply by your URL. 3. **Content Management System (CMS).** Next, you can learn coding (ie. HTML, Javascript) OR use a WYSIWYG (what you see is what you get) program that takes content and formats it to look like your UI on the internet. Much easier! WordPress is one of the largest CMS (it’s free to use). There are many other options too. Most proprietary CMSs charge fees because they have very easy setup and interfaces. Always chose what fits your budget, is easy-to-learn, exceptionally easy to use, with lots of functionalities and integrations (calendar, registrations, video, albums, etc.). WordPress does this but you need a developer who can help with set up and troubleshooting. Many UIs are available (for free or extra cost) and are called themes or templates. 4. **Content.** Finally, the most critical component! People click on your domain to get to the [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) (via your UI); but the way they expect to get it is called User Experience (UX). Be creative (within brand standards) with UI but ensure your UX doesn’t break web paradigm. No one wants to figure out how to find content. Concentrate on main menu organization (about 5 or 6 choices) and the dropdown options (again about 5-6). Then create content using good SEO (search engine optimization) principals and use your CMS to format the content so it looks like your church. Give people what they want, how they want it, as fast as they want it. And that’s REALLY fast. [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** benefits, branding, communications, editing, keywords, SEO, tips --- ### [Church Communication Essentials to COMMcentrate on (6 Things)](https://beknownforsomething.com/church-communication-essentials-to-commcentrate-on-6-things/) **Published:** March 1, 2021 **Author:** BKFS **Content:** Squirrel! Better chase it! Wow, there’s many distractions and options when thinking about church communication essentials. Focus is the key. And that COMMcentration (ChurchCOMM concentration) is required for a church to become noticed. Each person in your community and congregation has a lot of competition for thoughts and actions too. The shotgun approach rarely works. If you’re not concentrating on the right things by limiting what people know about you, you will be ignored. Be known for some… thing! Here are 6 church communication essentials you need to COMMcentrate on.: 1. **Audience.** Concentrate on who you’re talking to (we were all taught that, right?!). Effective communication rises and falls on how well you know your [audience](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/). The more pinpointed the audience? The easier it is to get and keep their attention. COMMcentrate on primary and secondary groups. We call that stereotypical group a communication persona. Know them so much that you love them. Talking to everyone? Few will listen. This sums up most church’s issue. 2. **Needs.** List all the needs of your personas but COMMcentrate on the major ones keeping your persona awake at night. That limited group of needs are what you must focus on when creating your list of ministries. Looking at most church websites, they offer the same things (what they’ve always offered?!). Ministries that don’t solve needs will struggle for attendance. 3. **Goals.** Your [personas](https://www.beknownforsomething.com/4-requirements-for-personas/) will have many goals too. This area in your persona’s life needs your attention too. Focus on where they want to go, what they want to obtain, and who they want to be. COMMcentrate on taking them there; with your support, ministry, guidance, and love. 4. **Thread.** Your church can be known for so many things. Limit words, concepts, solutions so you’re known for what you’re COMMcentrating on. This becomes a tagline, a brand story, a positioning of who you are. How you’re unique in the sea of options. Your concentration will make your church valued (and not easily replaced). 5. **Keywords.** Once your audience is clear, understanding their needs and goals, and controlling a simple, easy-to-remember thread; you’ll need to limit specific words. There’s so many words that say the same things! COMMcentrate on a few words that are being searched by your personas. You’ll be found as a solution. And Google will be your friend and evangelist. Imagine! 6. **Strategy.** After your brand components; you need a [communication strategy](https://www.beknownforsomething.com/5-communication-knowns-about-the-year-of-unknowns-2021/) that you COMMcentrate on. Write the process down, get people to understand it and help you, and do it consistently. After you COMMcentrate on it for a few months, assess the outcomes and alter it slightly. It’s through that COMMcentration, that you’ll be able to watch your success! [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Communication Strategy **Tags:** audience, benefits, goals, keywords, strategy, thread --- ### [Develop Your Church Website by Doing These 3 Things](https://beknownforsomething.com/develop-your-church-website-by-doing-these-3-things/) **Published:** February 22, 2021 **Author:** BKFS **Content:** You’re trying to achieve a great online presence and develop your church website. You’re looking at other websites and wondering why they’re so informative and entertaining. You even get pulled into clicking around and finding several things that capture your interest. Why can’t you? Why does your website feel lackluster?! **It’s not as simple as it looks.** The world is browsing through the internet. Half the population of the world says they search the internet daily. It’s estimated that Google get’s 63,000 searches every SECOND. A lot of people needing something and are looking. Your church needs a website BUT it has to be good (or it’ll be ignored). From my decades of helping churches develop communication materials and developing many websites for others AND myself, here’s what I’ve learned. Better put your website hat down until you do these things: 1. **Understand your Audience’s Needs.** Effective communication rises and falls on how well you know your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/). Don’t try to reach everyone. If you do? You’ll rarely reach anyone. Focus on a defined group of people with similarities: gender, age, needs, goals or whatever you want to speak to. A website needs images and videos. Show your audience. Make them the hero of your website. Talk about their pains, needs, and concerns. Demonstrate that you love them (as Christ loves). Create personas (google it) of your primary and secondary audiences. This is the foundational beginning of creating a solid brand and online presence. 2. **Discover your Thread.** Jumping from your personas, you need to have a lane that you love traveling in. Make sure your personas are traveling there too. This [thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/) (lane) becomes the guardrails for what you’re talking about, offering, and delivering in your ministries. In fact, limit your keywords around your thread concept (lane) and Google will love you. Just make sure your thread keywords will be part of the search history for your personas. Your website needs a simple, short, well-organized menu (following website paradigm) and it needs to answer the questions that pop into your personas’ minds. How do you deliver your brand promise? Your Brand thread? Brand story? Who are you? Why should I listen? The page contents simply add details. 3. **Have a Relationship Funnel.** So, now you’ll get the attention of your personas who are searching and finding you. Now what? Well, that’s exactly what they’re asking! Make sure you understand where the average person ([persona](https://www.beknownforsomething.com/want-to-love-start-with-a-persona/)) is coming from. Then decide what you want them to achieve, solve, or become once they engage regularly with you. How many steps will it take to get there? Are you leading them through the steps online? Don’t assume your personas will want to attend an in-person service; ensure you can offer EVERYTHING online as your funnel leads them to the goal. Is finding Jesus at the beginning? Middle? End? Do you want interaction with them? How are you getting their information? All of these questions are website essential. After fully developing these 3 areas, you’re ready for a user-interface. Go with the simplest design possible so nothing stands in the way of your content. Ensure the user’s experience is easy. And, please, continuously add and update your content. So have an easy content management system! [![Improve Your Church Website](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Schedule-Website-Assessment.jpg "Church Website Assessment - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/website-assessment/) **Categories:** Website Design **Tags:** audience, benefits, communication, community, thread --- ### [Church Trifecta: Benefits, Expectations, Consistency ](https://beknownforsomething.com/church-trifecta-benefits-expectations-consistency/) **Published:** February 15, 2021 **Author:** BKFS **Content:** I love to eat. And I especially enjoy experiencing food from new places. But, I’m sure you agree, it’s difficult to choose new restaurants without relying heavily on recommendations. Many things can go wrong at restaurants! Bad service, subpar food, dirty environment, long lines and an unappealing menu. They need to juggle everything properly or they’ll fail. Restaurants rely on our need to eat. Even still, the fail rate of restaurants is huge: It was (before COVID) reported that 80% of restaurants close before their 5th anniversary. And that’s with a community that loves to eat out! Now think about churches! 2/3s of most communities don’t really know why anyone would attend church regularly. So we must rely on that other third. And when they visit? **We have to get it right.** There’s a tipping point of 3 critical things that every church must nail in order for people to WANT to come back. Interestingly, a restaurant has to achieve the same trifecta too! 1. **Benefits:** Everyone wants benefits promised (for a restaurant or a church!) in order to visit. The more benefits, the more someone will be compelled to be a guest. If the benefits speak directly to their needs or goals; they only probably need one. Your job as a church communicator or Pastor? Tell the congregation what the benefits are for coming. Remind them regularly why they like attending. Don’t know the benefits? Ask them. If the benefits feel authentic, they’ll use that language to invite friends. This word-of-mouth marketing is the most valuable and reliable source of new guests. This is your [Thread](https://www.beknownforsomething.com/every-church-needs-a-thread/): the controlled benefit you talk about, over and over. 2. **Expectations:** Once someone hears a benefit, they raise expectations. Most people will visit your [website](https://www.beknownforsomething.com/3-quick-fixes-for-your-church-website-get-started-now/) to set even more expectations as they ponder “how do they supply the benefit?”. For the average person; they do this online very quickly. Just 3-4 minutes: browsing, skimming, and clicking about 3-4 times. Not looking for details, they just want to get a sense of what you’re about, how you’re different from other churches, and what additional benefits they’ll receive. It’s entirely up to you to quickly set up expectations and benefits to the average person in your community. Just make sure you can deliver. If you don’t? They’ll doubt you’ll deliver on anything properly. 3. **Consistency:** There’s nothing worse than bragging about the food at a great restaurant and convincing a friend to go. Just to find out that the food doesn’t live up to the expectation this time. Will you return again? Maybe not. That’s why your church needs systems, processes, and followup to assure you’re delivering benefits and expectations. Every. Time. When these 3 things are done well; the [community](https://www.beknownforsomething.com/does-your-community-know-your-church-5-questions/) will pay attention to you. The **benefits** are what someone is looking for, the **expectations** are the standard they want the benefits delivered, and YOUR role as a church? To deliver them the benefits and expectations **consistently**. NOTE: our church fail rate is high too: 4000+ churches close every year! Get the trifecta perfect so we can lower our fail rate! **Categories:** Audience **Tags:** audience, benefits, communications, community, solutions, strategy, thread --- ### [Channel Preference: How Most Want Communication Content](https://beknownforsomething.com/channel-preference-how-most-want-communication-content/) **Published:** February 1, 2021 **Author:** BKFS **Content:** Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) a certain way (a channel). Over time it’s become their preference even though they devoured it another way previously. Everyone’s changing! Our communication role? Ensure we’re delivering content the way “most” prefer. So how do most prefer to consume information? 3000 consumers (from US, Mexico, Germany, and Colombia) were asked by Hubspot to indicate their preference for consuming communication. Here’s their preferences: - Videos – 54% - Emails/Newsletters – 46% - Social Images – 41% - Social Videos – 34% - Blog Articles – 18% - PDF Downloads – 17% How does this data affect your church communication? **Here are 3 things you must do in order to keep your community and congregation happy.** Well, on the communication side at least. - **Get on the video “hub” bandwagon.** Video is king. Start considering how to develop [videos](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/) first (as the primary) and then consider how other channels can repurpose the video content. This is the sure way to keep most people happy. - **Hire video editors.** All communication content requires [editing](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) by someone who advocates for the audience’s needs and wants. One thing we know? Audiences (especially younger generations) prefer to have all unnecessary content removed. If there’s too much time getting to great content, they skip over it. Video editors must understand how to create engaging SHORT videos that educate, entertain, and/or equip. This takes more time than you’d think but it’s necessary. Long-form sermons should be reduced to short snippets based on various topics. - **Retire PDF downloads and shift from blogs being the center of your communication.** Rarely does anyone prefer to download and keep a PDF anymore. Why? Because the digitally minded (again, the younger generations even more so) don’t save files that we can find again. And we mostly trust that good content is stored on your website; or even better, in a great edited video. Simply, STOP posting PDFs. And don’t rely heavily on blog articles. **Categories:** Content **Tags:** audience, Communication Content, communications, consistency, editing, video --- ### [Building a Website? Don’t Forget this 1 Surprising Thing](https://beknownforsomething.com/building-a-website-dont-forget-this-1-surprising-thing/) **Published:** January 25, 2021 **Author:** BKFS **Content:** We live in an online world. According to research by USC Annenberg, average internet consumption has jumped from 9.4 hours (2000) to 23.6 hours currently. Most of this increase is because of our insatiable urge to not miss out. Plus the fact we have mobile devices constantly near us. According to the same study, the average time spent on mobile (as compared to desktop) has skyrocketed to 84%! Therefore, your church must have a solid online presence. But the problem? Your website is in the middle of about 400 million active websites. On the internet there’s something for everyone. Is your website important to your congregation? Do they spend any of their time on your URL each week? The one critical thing you need to remember when building a website: it needs to be full of content your audience is pursuing. Sure, the look and the experience is important, but people will overlook those things and put up with issues, only if the content is needed and relevant to them. It’s up to you to make sure this happens. Creating the right content will make (or break) your online presence. Here are ways to get your content right: Start with your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/). Content can’t be about you. Instead, concentrate of what they’re looking for. Deliver relevant and needed info in a quick manner (since most want to consume it on a mobile device). Standing in line somewhere. Or at a traffic light. Seek out and understand their needs and goals; and become an expert to unique solutions (from your Biblical vantage point). Become known for something. That unique solution ([thread](https://www.beknownforsomething.com/every-church-needs-a-thread/)) must be woven throughout your content. And ensure it’s something your audience would perceive as necessary. Reinforce that perception constantly! The uniqueness of this offering must also be stressed consistently and restricted to certain keywords so that it answers the question: “Why do you consume this content?”. And this controlled language builds SEO (search engine optimization) value. Good [content](https://www.beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/) must be added regularly. Based on your thread, you must develop ways to build a library of exceptional content that’s desirable to your audience. Anything that doesn’t fit has to be eliminated or changed in such a way that it’s perceived as associated with your thread. This critical editing process must be applied to all content. Do you occasionally get content wrong or inconsistent? It’ll be endured. For awhile. But they’ll learn to ignore the content they don’t want (this is a scary thing!). Since most churches meet in-person (or will soon), those services should augment your online presence since your audience spends much more of their time online. The potential is huge if you can get them to visit your website regularly. Good content will do that. Just ensure your online thread is evident when they walk through the doors (like it is on your website)! This thread is your content. And it’s your brand. Ensure it’s consistently exceptional material that your audience doesn’t want to miss out on. **Categories:** Website Design **Tags:** audience, communication, Communication Content, community, editing --- ### [7 Warning Signs Your Church Needs Branding Help. Now.](https://beknownforsomething.com/7-warning-signs-your-church-needs-branding-help-now/) **Published:** January 18, 2021 **Author:** BKFS **Content:** “You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. **What you’re known for.** Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. Does your church have a brand? Or do you need branding help? In order to have a successful brand, you must clearly know who you’re targeting, discover a unique thread (a beneficial reason that you’re known for), have it woven through all ministries, and have a simple, controlled logo, colors, and fonts that remind people of why you exist. It’s the foundation to your communication strategy. Companies have spoiled us to expect brands to be professional, well-designed, and representative of us (since we want to adopt them). And most importantly? Your brand needs to be relevant and needed, or another brand will move in and become part of my life. Perhaps that church near you? Here are 7 telling moments that say “our church brand needs help”! 1. **“Why do you attend?” is answered with random answers.** A solid [brand](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) controls messaging and keywords. It consistently and clearly tells a group that you are a solution for what they need. If you leave it to your audience to answer, they’ll have a ton of reasons rather than one that builds your brand. You’ll never be known for many random things. You need to be known for something. 2. **Your community lost interest in your ministries years ago.** If you stopped someone in your local mall, would they know who your church is? What you offer them? A brand is built on being a value to the people within reach. 3. **Branded tees aren’t worn in public.** People who’ve adopted your brand should be proud of your logo and want to wear it. At places other than the gym or mowing the lawn. 4. **Your social media channels lack engagement.** If your [social media](https://www.beknownforsomething.com/3-church-social-media-tips-to-encourage-engagement/) feels one-sided, you don’t have a good brand. It’s simply a promotional tool. A solid brand is interactive and 2-way. 5. **A random member can’t sketch your logo from memory.** Current, professional logos are simple and easy to remember. A middle schooler should be able to draw it from memory (if it’s used regularly and consistently). You can sketch the logo of who made your phone, right? 6. **Ministry [silos](https://www.beknownforsomething.com/4-feared-indications-ministry-silos/) shout for attention.** Many church sub-brands will constantly compete to be heard. A solid church brand represents all your ministries well without needing sub-brands. Together you’re messaging for your church, not just a ministry. Competition? You need a brand strategy. 7. **Your website layout and function hasn’t changed in the last 5 years.** If you haven’t invested money and time into improving online presence (more than adding online services because of COVID), than you’re missing out. There have been many ways in the last few months to effectively take your church brand online. And giving your community what they’re pursing on your [website](https://www.beknownforsomething.com/3-quick-fixes-for-your-church-website-get-started-now/). **Categories:** Brand Strategy **Tags:** audience, communication, Logo, silo, strategy, website --- ### [3 Tips for Winning with Communication Goals](https://beknownforsomething.com/3-tips-for-winning-with-communication-goals/) **Published:** January 11, 2021 **Author:** BKFS **Content:** I confess. I love setting communication goals. It grounds and focuses me — and let’s me know if I’m winning. It’s the difference between practicing a golf swing without a ball. Or even worse? Without a hole. Imagine if Topgolf didn’t have targets. Or if a driving range didn’t have markers indicating distance. We all like/need to have an objective to know if the effort is worth it. In church communication today, many churches have no goals. They don’t know what they’re attempting to achieve, and in their busyness, they’re discouraged because they have no idea if they’re winning. Want to feel like a winner in communication? Here are 3 tips for establishing comm goals that are reasonable, achievable, and effective. Once you follow them; you’ll start winning: 1. **Benchmark.** Decide what your measurement is. For each aspect/channel/event (attendance, social media, website, groups, etc.) decide what is important to analyze. Which is best? Often you just have to decide what’s important to your leadership. Or what directly corresponds to [mission](https://www.beknownforsomething.com/your-church-mission-and-vision-needs-a-conversion/) wins. But CLEARLY decide what the rules are and what metrics to follow. For example, digital attendance? Perhaps it’s the combined viewers on your webpage and YouTube, who watched for 5+ minutes, during the first 3 days after posting/streaming. Yes, be that specific and make sure it’s measurable. Want to measure engagement for social media? You must first know what that means. Perhaps it’s based on the number of post comments. Or it could be the amount of likes. Just decide. And sure, you may find that you need to tweak your benchmark descriptions as you progress. But if someone asks what success looks like? You’ll know what you’re measuring. 2. **Compare.** Everyone likes to feel successful. The human spirit tends to do that by comparing your achievements to another’s: “My golf drive is farther than everyone else in my foursome!” Or “my ball is closer to the hole than everyone else’s”. In church communication, [comparisons to other churches](https://www.beknownforsomething.com/why-being-different-is-critical-to-every-church/) (who have different benchmarks, goals, challenges, and audiences) proves to be discouraging. Instead? Compare yourself mainly to yourself. To a track record you’ve established. Perhaps it would be wise to compare metrics to similar timeframes in the past. For example: Our social media sharing on edited sermon video snippets is up 20% when posting on Thursdays at 10am instead of Mondays at 10am. Or attendance in June this year to last June. Why does self-comparison work? Because you’ll understand the variables better and the goal is to get better. 3. **Check.** Someone (a [communication person](https://www.beknownforsomething.com/church-communication-role-leadership-or-support-services/)) needs to have an approved, written grid of benchmarks they are checking regularly. With an area that describes variables and (controlled/uncontrolled) situations that affected the metrics. This is the only way to know you’re winning! It’s also the easiest way to unify the entire leadership team for what they’re trying to achieve. If, along the way, your benchmarks and goals aren’t achievable; discuss this with leadership and adjust the plan. As a communication professional, it’s your duty to report these numbers and keep everyone focused on the prize. **Categories:** Communication Strategy **Tags:** audience, benefits, brand, Church Perspective, consistency, goals --- ### [Does Your Community Know Your Church? (5 Questions)](https://beknownforsomething.com/does-your-community-know-your-church-5-questions/) **Published:** January 4, 2021 **Author:** BKFS **Content:** One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the [community](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/). From that, I know who the church needs to reach (and see if the church “feels right” to that demographic group when I visit). The church then books travel and a hotel for me, and I arrive the night before services. When I check into the hotel, I usually ask something like, “Since I’m here over the weekend, would you know of a great church I could attend?” And almost every time, the hotel clerk looks at me with bewilderment. They scramble around and often produce a list of local churches. Since they don’t usually recommend a local church, I ask a followup question, “I’ve heard of (insert name of my client church); I think it’s close by, is it a good church?” Almost always, I hear the same thing: “Sorry, I don’t know them”. If you’re going to reach a community, you must know the perception of your church in order to know the messaging that needs to counteract or work with their understanding. I once spoke at a church whose Pastor was murdered in the parking lot. That’s something that needs to be addressed in their communication — since it’s the most attention the church ever had in mass media! BEWARE: As a church leader who’s immersed in the life of your church, do NOT assume your community knows about you or your [ministries](https://www.beknownforsomething.com/6-signs-your-church-has-ministry-silos-tear-them-down/). In fact, I’d encourage you to get a group from your church to anonymously survey strangers at a local mall. Offer them a gift card or small gift if they answer 5 quick questions. 1. **Do you currently go to a local church?** What’s the name of it? No? Have you EVER attended a local church? (this baselines whether a person is churched or unchurched) Note a church name if they mention one (but don’t ask). 2. (Skip if unchurched) **Approximately how many times did you go to a local church last year (or in the last month)?** (this will confirm how dedicated a person is to church) 3. **Why don’t you go to church more?** (this is the real competition to your church attendance) 4. **Have you ever heard of (insert your church name)?** (if they struggle, offer “so, no?”) If you have knowledge of the church, rate your perception of the church from 1 – 10 (10 being high). 5. (Skip if they answered “no” in the last question) **What do you know about that church?** **Thank you so much for participating; here’s your gift for helping us!** **This isn’t an outreach.** It’s simply a fact-finding survey. Plus, subtly, you’ve mentioned the church and started them thinking about it. Yes, you could have a small postcard that has information about the church and a soft-sell invitation on it. In fact, that postcard could also have the participation gift on it (work with a local business who’ll accept it as a gift certificate). **Categories:** Community **Tags:** audience, benefits, brand, communication, community, Demographics, visitors --- ### [5 Communication Knowns about the Year of Unknowns (2021)](https://beknownforsomething.com/5-communication-knowns-about-the-year-of-unknowns-2021/) **Published:** December 28, 2020 **Author:** BKFS **Content:** 2020 has proven that the only consistency in life is that we should expect change. And our definition of “change” certainly broadened in the last 12 months! Looking to 2021, we know that we don’t know. It’ll be a year of unknowns. After working 30+ years in communication, here are 5 things that we DO know though. And if these are understood intrinsically, as God unfurls 2021, we’ll be more prepared than we were during 2020. 1. **Audience is Critical.** A church needs to understand their 2 [audiences](https://www.beknownforsomething.com/no-your-audience/): congregation (internal) and community (external). This research should motivate a renewed love for them. They’re been through a lot in 2020 and that should grieve and motivate you. Understand them NOW. Get into their minds where they are today. Talk to them. Fall in love with them all over again. Ministry isn’t about you. It’s about them. 2. **Your Audience Expects Something from You.** If you feel like they ignore you, you’re not providing what they need or want (a solution to a prominent problem or a path to an important goal) or you’re not communicating it properly. However, most churches over-communicate too many things so your audience starts ignoring messaging. When this trend begins, it’s difficult to reverse it. So, in 2021, you NEED to become known for something relevant and needed. One thing. Build your church brand on it and ensure it a). allows your sub-ministries to unify around it, and most-importantly, b). that it points to Jesus and the Gospel. 3. **Your Website Needs Work.** Why do I know this? Because in 2021, the [website](https://www.beknownforsomething.com/3-quick-fixes-for-your-church-website-get-started-now/) will still be the center of effective communication strategies. All other channels (social, text, email, print, etc.) will point to your web content. And everyone knows that all reputable organizations have a website, and they all know how to find websites. They Google your name. So, your SEO is essential; and that takes consistent planning, organization, updated content, and continuous care (based on SEO rules). Your online audience needs to be increasing because they’re delighted in your content. And that they did it quickly and easily. 4. **Don’t Rely on One Channel.** Sure, your website is important; but for essential content, don’t rely on one channel. 2020 proved we can’t even rely on stage announcements. Instead, ensure your audience knows a primary method of communication (website makes sense) AND a secondary. So, this requires intentionally promoting your URL (if it has easy-to-discover content). Then choose another channel (say, Facebook) as a backup. If your website’s down, they know where to turn. Avoid print and stage in 2021. 5. **Prayer is Essential.** As we enter the year of the unknowns, let’s hone our communication strategy with the God who does know. Your church simply will not be all that God wants it to be unless you build communication and dependency with Him. Let’s create a new year’s resolution to pray more. And get other praying with us. If next year’s like this year, we certainly will need it. Happy new (unknown) year. I’m praying for you as you read this! Let’s pray together. **Categories:** Communication Strategy **Tags:** audience, benefits, Communication Content, community, website --- ### [5 Critical Questions to Improve Your Church Communication](https://beknownforsomething.com/5-critical-questions-to-improve-your-church-communication/) **Published:** December 21, 2020 **Author:** BKFS **Content:** In school, test questions check the student’s knowledge like a good test will improve your church communication. An instructor guides the questions and skillfully contracts them. Once we graduate and get into the working world, we often don’t have someone who’s asking the right questions, so we end up doing what we think is correct. And without professional guidance, we end up doing the wrong things. Church communication is difficult. Why? Because the results are rarely felt immediately or the outcomes are controlled by too many different variables so you can’t simply adjust one thing without affecting everything. Many people break a perfectly good system as they try to improve it! If I were to write a simple test of 5 questions (that’ll shape the future of your church communication); I’d suggest these. TAKE THE TEST to improve Church Communication (and your [communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/)): 1. **Would anyone miss you if you vanished?** This is the foundational question to all effective communication. If you’re talking about irrelevant and unneeded content, people won’t miss you when you stop talking. How sad! Good communication ensures someone knows the [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) and consistently delivers content that is desired. Every time. 2. **Are you talking mainly to your congregation?** Knowing your audience is not knowing only your congregation (internal). You must also get to know your community (external) too. And your content MUST also connect with your external audience since they’re the pipeline of people who need what you’re offering. Concentrating on talking to only your congregation will almost always lead to decline. How sad. 3. **Do you get much social media engagement?** If you were constantly talking in a room of people, and they never replied or nodded, you’d start realizing there’s a problem. Either 1) you’re talking about the wrong thing, 2) not perceived as caring, or 3) not asking them enough questions. This is the same for your social media. Look at the 3 issues and second-guess your social content. And adjust accordingly to get the most response. 4. **Are you always editing your content?** People don’t want a lot of content; they mainly want you to give them “just enough” for what they’re looking for. Left uncontrolled, communication feels wordy and boring — it drives people to scan or ignore your [content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/). Eventually, they stop paying attention entirely. And it’s difficult to gain their trust and time back. They wander and seek better content elsewhere. 5. **Does everyone have the same volume?** Most churches have many ministries and leaders trying to say many things through the megaphone (all your channels) that you’ve created. If everyone’s voice gets the same loudness, you’re just creating noise. Instead, based on audience segments and event inclusiveness, [tier](https://www.beknownforsomething.com/whoa-heres-huge-church-communication-problem/) your communication and give the loudest voice to the events that reach the most. Throttle the volume of things that are only relevant to only a few. Calm everything down and they’ll listen more (since it’s probably relevant to them)! **Categories:** Communication Strategy **Tags:** audience, Communication Content, editing, social media --- ### [STOP COPYING: Do These 3 Things Instead](https://beknownforsomething.com/stop-copying-do-these-3-things-instead/) **Published:** December 14, 2020 **Author:** BKFS **Content:** Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us) see other amazing church communications. It’s easy to understand why these judgmental thoughts happen: - - how can everyone have their act together all the time? - why are they continually so creative and different? - when will others view my work with the same applause? Be careful. They are not you. Often, their work is produced by a much larger team. You also don’t understand the chaos they’re facing behind the scenes and only seeing the outcome. Don’t judge their end with your beginning. Also, their work doesn’t probably always work — usually it’s only occasional concepts that stand out (and that’s when your leadership decides to push it your way). Understand, they’re probably trying to help you. But understand that it sets up an unobtainable goal. You’ll be tempted to copy (steal). Please don’t. Instead do these 3 things: 1. **Before you look at other work to copy; consider who, why, what, how, first**. Get ahead of all the feelings described above. Approach every task with the wonder of a child. Who’s it for? Why are we doing it? What do we want as an outcome? And how is the best way to reach the [audience](https://www.beknownforsomething.com/no-your-audience/), communicate the objective, and engage them so they make an appropriate decision? These questions illuminate the differences between your church and theirs. 2. **Instead of accepting the concept; improve it.** Sure, others are tackling similar projects and they determined the “best” way to roll the creative out. Remember, you and your people are different, your leadership certainly is, and your timeframe may play a huge role. Understand the 4 answers (from #1) and see how the other church has addressed them. It’s always easier to “tweak” another idea to improve it. Do it. Using your creative and logistical uniqueness, come up with “another” idea. And another. And another. Assess them with the leadership team and explain the improvements. Move forward with a better concept (or listen to your leadership to hear why they want to go with the other church’s idea; even after your caution in copying). 3. **Be inspired by another design; but make the execution your own.** In [design](https://www.beknownforsomething.com/7-design-tests-for-effective-church-communication/), there are many elements that will make the project feel unique. Your brand elements (font, color, design elements, keywords, thread) are unique (I hope) to your church. Simply applying your theme to the concept (your improved one or the original) will make it your own. Few design elements should remain the same. Even changing the style and content of your images will make it your church’s. **Plagiarism is rampant in the church communication field.** And it’s as wrong in the church as it is in secular industry. Do your part to create unique ideas that look like YOU and not THEM. It’ll help your congregation and community to understand your unique, relevant brand and to listen. Imagine! **Categories:** Design Essentials **Tags:** audience, brand, Communication Content, leadership --- ### [3 Unlikely (but Essential) Ways to Communicate Generosity](https://beknownforsomething.com/3-unlikely-but-essential-ways-to-communicate-generosity/) **Published:** December 7, 2020 **Author:** BKFS **Content:** **God, in scripture, demonstrates unlikely generosity.** In 1 Kings, we enter Elijah’s world that was being punished with drought. The perfect time for God to shine since He loves to provide in a time of need. Instead of God doing a miracle Himself, He introduces His prophet. God loves to use His people. God tells Elijah to go to a distant town — out of his comfort zone. Yep. He often leads His servants there! Then the scene shifts to a widow who’s gathering sticks to make a final fire for her to cook on. And then die. What a dire situation. But this is how God wants to sustain His prophet. In this grand scheme, He’s going to prove Himself to the widow AND the prophet. God tells Elijah that she will feed him. Now that’s unlikely for Elijah. And can you imagine what the widow thought when she was asked to provide. Such an impossible situation. From her final handful of flour and the end of a jug of oil, Elijah asks her to make him food. And with crazy faith, she trusts that God will replenish. And willingly gives. Of all she has. **That’s the generosity that God demands.** He often puts us in a crazy situation and demands trust. Perhaps you’re like Elijah and God’s given you a vision of what He wants to accomplish through seemingly impossible giving. Maybe your audience is like the widow and has nothing but a small reserve. God wants us to trust. What I’ve learned? **People won’t give to a God-sized vision if they’re not aware.** Effective communication plays an important role in accomplishing God’s work. Here’s how to do it well: 1. **Cast an unlikely vision that only God can accomplish.** How do you know a God-sized vision? It can’t be done without His intervention. Stop looking at what is and start imagining what could be! Prayerfully cast the vision (prove the need). Not because you’ll look good, but because HE will. 2. **Describe unlikely methods from unlikely sources.** Be specific and give ways for people to act. Ensure [digital and old-school ways](https://www.beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/). Just eliminate barriers to action. And suggest that your audience reach out of their comfort zones and actively trust in God’s provision. 3. **Share unlikely stories of God’s unlikely purposes.** Along the way, use others to tell the [story](https://www.beknownforsomething.com/church-storytelling-essential/) of what God’s doing. Make God the hero of the provision and invite others to jump into the cast of characters that He’ll use. As the leader, keep their eyes fixed on God’s purposes and continuously stretch people to rely on God to write their story. Wait. I didn’t finish the Biblical story of the Widow! God blessed her as she fed God’s prophet. The flour never disappeared nor did the oil run dry as she baked. It was supernaturally extended. That’s the unlikely outcome of generosity. It started by requiring her to act before a miracle could happen. Let’s communicate that! **Categories:** Communication Strategy **Tags:** audience, community, generosity, vision --- ### [Church! 3 Communication Things Learned from a Birthday Mistake](https://beknownforsomething.com/church-3-communication-things-learned-from-a-birthday-mistake/) **Published:** November 30, 2020 **Author:** BKFS **Content:** Another birthday in the books. It’s done. Before the celebration I googled all the restaurants that offer something free for a birthday and signed up for about 20. Yes, as promised, I got emails from each giving me their totally free product (from ice cream, dessert, meals, burgers, etc.). I’ve gained weight trying to eat everything that was given to me. Urp. Happy Birthday! As I drove (often out of my way) around town on different days to get my “deal”, I was amazed that not once did anyone wish me a happy birthday (even after showing my birthday email voucher). What a fail! There’s something to be learned here. See, I gave the restaurant what they were seeking: I registered my email to their list and gave them my attendance. Then the restaurant gave me my freebie. So how did they fail? **They didn’t make me feel special.** Sadly, our churches do something very similar. Let’s learn! New church guests should be happening regularly. Most wish they happened more! But, like the restaurants that failed me, we must ensure our guests feel special. Here are 3 ways we FAIL this system: 1. **Online registration FAIL.** Many churches have online forms that allow guests to register upcoming attendance. We get their contact info but often we do nothing with it. **Best practices?** Give them something immediately with a promise of something when they arrive (ie. a downloadable eBook and then a special gift like a book, free cup of specialty coffee, or tee shirt when they arrive). But, make sure guest services makes them feel extra special (they know they’re a guest because they request the gift): with a warm welcome, ask about additional questions, or register them for an upcoming “Dinner with the Pastor”. This is your chance! 2. **Guest parking spot FAIL.** Our churches have [special guest spots](https://www.beknownforsomething.com/no-parking-barriers-church/) yet when someone parks there, no one watches to give them an extra welcome when they arrive at the front door. **Best practices?** Ensure your greeters are monitoring those spots and have a plan to make them feel welcome (ie. suggest that they start at the Guest Center, offer them a welcome gift, ask if you can walk them somewhere or answer questions). Perhaps parking attendants can radio ahead to the door greeters when someone parks in the special spots! 3. **Welcome Kit FAIL.** Most churches have [visitor](https://www.beknownforsomething.com/7-things-weeks-church-shopping-taught/) packs. But our congregations aren’t being taught to watch for people holding them. **Best practices?** Train members to watch for the packet and offer to have those holding them to sit together, help them find something, or suggest a Bible class. This requires a guest card or folder that sticks out (ie. special color and/or larger than a Bible). You want people to not be aware they’re identifying as a guest! Make sure your congregation (and leadership) makes everyone feel welcome — but especially those who self-identify. **Categories:** Communication Strategy **Tags:** audience, community, tips, visitors --- ### [Caution: Church Avoid Category Exhaustion! (5 Ways)](https://beknownforsomething.com/caution-church-avoid-category-exhaustion-5-ways/) **Published:** November 23, 2020 **Author:** BKFS **Content:** An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for having love one towards another. That’s quite a brand! Different communities have different needs and interpret love differently. That’s how churches can develop different brands and still feel uniquely different. It always comes down to defining your audience. Being known for a thread (that thing that sets you apart as a church) requires consistency of messaging, keywords, and vision. If you’re not controlling them, you don’t have a brand. Your controlled thread IS your brand. It should engage people so you can connect them to Jesus. The biggest issue that occurs on a branded path is boredom. Be careful that your brand doesn’t stay in such a narrow lane for an extended period of time or you’ll experience category exhaustion. **Here are 5 ways to avoid category exhaustion:** 1. **Make sure your thread is big enough.** The broadness (ambiguousness) of your [thread](https://www.beknownforsomething.com/category/thread/) should reach outside of several categories. **For example:** A thread like “Life. Discovered.” can speak into many categories (like employment, spirituality, friendship, etc.). It’s fairly broad and makes it interesting as you uncover new horizons. 2. **Make sure your thread is needed.** An effective [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) corresponds to several groups AND connects to several needs or goals. A thread (tagline) should evoke a need in your community. **For example:** “Life. Discovered.” says your community is seeking something bigger. Perhaps it’s a research community with many scientists, professors, or medical personnel. They’d be attracted to the idea of discovery. And it also connects to our spiritual predicament with a solution. 3. **Make sure secondary issues are connected to your thread.** When something outside of your thread drastically affects your community (i.e., COVID19) then you’ll want to address it under the umbrella of your thread. **For example:** “3 Ways to discover life when socially distanced”. This feels like you’re an expert in discovering life (your brand), rather than a virus expert. 4. **Make sure secondary issues don’t obscure your thread.** Your [audience](https://www.beknownforsomething.com/no-your-audience/) leads your brand and communication. THEY determine your thread. Secondary issues may affect them but your thread must start the discussion (and not the other way around). **For example:** “Discover family life under quarantine” rather than “How our church is dealing with the quarantine”. 5. **Make sure you’re monitoring your audience’s needs regularly.** People are quick to feel overwhelmed. In fact, if “everyone” is adding a voice to a secondary issue, it can become exhausting. **For example**, after months of COVID19 talk, a sermon series on “Social Distancing” or “Staying Healthy” will be tuned out from a virus-weary audience. Look around, it may be refreshing to do another topic. Give your people a break (but stay in your thread). **Categories:** Thread **Tags:** audience, benefits, brand, communication, community, thread --- ### [STOP: 14-Minute Church Communication Checkup](https://beknownforsomething.com/stop-14-minute-church-communication-checkup/) **Published:** November 16, 2020 **Author:** BKFS **Content:** We all need a checkup every now and again. I visited my doctor this week and I was amazed how simple the basic questions we’re they used to get a baseline of my health. But they work. Your church needs to pause and take a checkup to see the health of your communication. Each question will take about 2-minutes to assess. So take 14-minutes and determine what prescription needs to be filled in the next few weeks (before the upcoming visitor rush): 1. **Do you have a clear description of your congregation and community?** Your church needs to know the [personas](https://www.beknownforsomething.com/4-requirements-for-personas/) you’re talking to. Their background, occupation, family structure, spiritual baggage, perceived needs, and life goals. Effective communication rises and falls on how well you know your audience(s). Write their descriptions after talking with them (so it’s actually who they are and not your perceptions). This is the foundation to your Church Comm health. 2. **Is there a controlled message that unites your ministries?**[ Ministry silos ](https://www.beknownforsomething.com/3-symptoms-you-have-ministry-silos-how-to-fix-them/)will destroy your church. You need one overlying beneficial thread that describes what you’re all for: the reason people attend and why you’re working together. You are all working together, no? 3. **Do you control your logo, colors, and fonts?** Your visual brand needs to be controlled. If you’re not controlling anything, you don’t have a brand! Sure, you can have a vertical logo and a horizontal version — but they need to feel very similar. And your brand needs a controlled color palette too. Open your Instagram account and look at the grid of images — do you see a predominant color? What about in your print materials, your building, or website? Also, you should have a dominant controlled font that runs everywhere throughout your communication materials. 4. **Is your website organized for your community?** Your [website content](https://www.beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) is intended more for your congregation than your external community; HOWEVER, you must have it organized so that the average person in your community can quickly discover what you do for them. Not only organized but also simple enough that it doesn’t raise questions. Do you have any sub-brand names in your menu that need an explanation? That confusion keeps people from visiting the page. 5. **Do your web pages have redundancy or content in long paragraphs?** Your pages need fewer than 300 words but organized so your most important content is in the headline, subheads, and bullet points. Most will only capture 50 words/page (or about 10 seconds of content) on a page. Remove all unnecessary content and break up paragraphs into eye-catching interruptions. 6. **Is your email open rate less than 30% (or dropping)?** Email has become the most used push communication method (and reaches more than a bulletin). But if the open rate is falling (or low) it’s a sure sign that you’re abusing the tool with the wrong content. Simplify your emails and link to your website for details. No one enjoys long communication that doesn’t feel relevant. 7. **Do each of your social media channels feel like they’re from the same organization?** You do control your channels too, right? Look them over and make sure they feel controlled so they undeniably look like you church’s brand. This will build trust in what they’re reading! **Categories:** Communication Strategy, Content, Personas, Silo **Tags:** audience, communication, Communication Content, website --- ### [5 Things I Wish I Knew When I Graduated from College](https://beknownforsomething.com/5-things-i-wish-i-knew-when-i-graduated-from-college/) **Published:** November 9, 2020 **Author:** BKFS **Content:** I was interviewed for a college webinar about church communication. After a lively discussion with the Integrated Marketing Communication professor, he made me pause with his final question: “Many college students are listening to you. What do you wish you knew then that you know now?” Here are the 5 things that came to mind: 1. **Insatiably learn so you can pivot quickly.** Sadly, at college, I only studied to pass tests. Once I graduated, I struggled to understand the need to be a life-long student. Then I read “Who Moved My Cheese” and realized that life was about pivoting to the next big thing. The only way to identify those paths? Read, research, listen, and learn. I moved from a (non-computer) graphic design degree to working in Information Technology and training people on the internet. Then pivoting to run a national agency for churches in a foreign country (I’m Canadian). Then leading regional and national organizations as a speaker and bestselling author about church communication. Studying leads to pivoting; and that’s allowed me to find an audience and a relevant message. 2. **Be open to all opportunities but only say yes to some.** There are SO many opportunities that present themselves if you’re willing. But through prayer, only pursue some to the point of accepting them. Better to be open to many possibilities than to shutdown an unexpected opportunity. But learn how to say no kindly if something doesn’t make sense. Everything can’t be a good path. 3. **Make everyone around you a hero; and become their sought-after guide.** It seems many contacts will end up circling around in your life. Creating healthy relationships is essential. Which ones? You don’t know who you’ll need in the future. So elevate every person you meet to a hero. Make them feel your respect. Offer guidance but never try to become the hero! 4. **Know what you want to be known for; and plan your steps through God’s guidance.** God’s uniquely created you with skills and experiences that become a formula for the place He’s going to use you. Based on what you know now; and knowing God wants to use you to do His work, prayerfully dream about what you want an audience to know you for. Then seek out the audience and create the message they need. Fill the resume holes with more study and seal it all with prayer. Discovering God’s calling early, will guide you to Godly contentment along the journey. 5. **Embrace your uniqueness and sell it to a willing audience.** Wow, there are few people like you. Embrace the uniqueness of your experience, your personality, and your flaws. Consider how those oddities can attract an audience when you authentically accept them. I found myself as a Canadian in an American college and God used that uniqueness to allow me to stand out. Then He used my American degree from a Christian college to open doors for my first job back in Canada. You never know what small aspect will be the foundation of your personal brand. Many brands are based on a unique selling proposition! **Categories:** Leadership, Random Thoughts **Tags:** brand, leadership, vision --- ### [3 Biggest (and Prevalent) Church Communication Fails](https://beknownforsomething.com/3-biggest-and-prevalent-church-communication-fails/) **Published:** November 2, 2020 **Author:** BKFS **Content:** Everyone wants success in their jobs and ministries. It’s the reward for their hard work! To get success, it’s often discovering what is failing and fixing the issues. Church Communication is a very complex, ever-changing ministry (note I didn’t say support role) that requires constant attention, juggling, and fixing. Here are 3 failures that many churches are allowing to rob successes from their ministries: 1. **Making communication about you.** Effective communication rises and falls on how well you [know your audience](https://www.beknownforsomething.com/no-your-audience/) AND how well you make your content relevant to them. Many churches believe communication is simply promoting what they’re doing. This will usually fail. **Instead,** make your audience the hero of every story, every article, every sermon, every promotion. Let them see THEM and not perceive your communication is self-serving. We’re quick to say the church is more than a building, since it’s the congregation that is the Church. Sure, the leadership maintains the vision and strategy of keeping the congregation healthy, but your information can’t feel like it’s more for the leadership’s contentment and success than for the congregation’s! If people don’t hear or see themselves in your content, they’ll be likely to ignore it the next time. 2. **Saying too much.** More and more, people are reading less and less. We often realize that most only read a headline on a social media post. Why? Because they expect an [editor](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) to control the headline to give the overview of the main content. They essentially want YOU to do the work of quickly summing up what they want to know. Give too many details or write in a very wordy manner? People will ignore the information rather than reading it. This fail makes people ignore your work rather than enjoy it. **Instead,** remove all unnecessary or redundant content and make the content easily captured: headlines are critical, then subheads, bullet points, and then links. Few will read much more (so why have it?). For videos? SHOW content and quickly refer to it if needed. Unless you have the budget and storyline of Netflix, you probably want to keep your video content to less than 2 minutes. Watch analytics for how long your audience is actually watching videos or staying on a page of written content. Adjust accordingly. 3. **Expecting one person to do it all.** Church leadership remember how one support person controlled and led the bulletin process, and they think that one person can still create, control, and push all the information for a church. This will usually fail. The communication world has gotten fragmented while the audience has become fickle for how they want information. One person can rarely do everything required for the average-sized church. What can you do? Stop comparing yourself to large churches who have amazing content everywhere. They accomplish it with a [TEAM](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) of people. Sometimes a very large team. **Instead,** realistically identify what you can do in order to keep your audience delighted. Maybe that’s a smaller-sized bulletin, one social account, and a simple website that everything points too. Usually, that means posters, handouts, sermon graphics banners, etc. may need to hire freelance designers to accomplish them. A volunteer group is another option but requires a special leader who can motivate and control. Remember that the time requirement of managing takes away from the time required to do their usual jobs. **Categories:** Audience, Communication Strategy, Content **Tags:** audience, communication, Communication Content, Edit --- ### [3 Ways to Simplify Church Content (To Get It Noticed)](https://beknownforsomething.com/3-ways-to-simplify-church-content-to-get-it-noticed/) **Published:** October 28, 2020 **Author:** BKFS **Content:** Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones, alone, have dozens of options competing for our attention. There’s no way we can focus for long periods of time because our minds have become accustom to switching from topic to topic. Churches tend to think in long-form content. From services, sermons, and announcements; to website content and brochures. Many churches do it the same way today as they did a decade ago. All while attention spans are plummeting. It just doesn’t work today. Here are 3 ways to simplify church content so that people will actually take the time to discover it: 1. **Say it with pictures or video.** A picture IS worth a thousand words. And moving pictures are worth even more. EXCEPT: make sure the picture actually tells a story that further expands the story of your words. If it restates what is delivered in words, it becomes boring and redundant. So show more. Show different (without adding confusion). For [video](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/)? Keep it short, concise, and make sure to rely on editing. Most people can’t nail one take without becoming wordy (without the help of a teleprompter). 2. **Edit all the unnecessary.** Once you’ve created ANY content have it filtered by an [editor](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) before pushing the content. Why? Because if there’s anything perceived as unneeded, the audience will stop paying attention. And it’s very difficult to reengage them. So make sure it’s all necessary. This is an excellent reason to have an external editor (someone who’s removed from the content). They’ll view it from the consumer standpoint and remove things that the content creator (alone) may find interesting (but isn’t needed for the flow of understanding). 3. **Create attention-interruptors.** When you have a written paragraph, the reader often scans rather than reading as a form of speed reading (in order to consume quickly). We ignore details buried in the content; hoping if there’s something really important, it’ll be called out. These interruptions (bolding, subtitles, bullets, captions, etc.) are relied on by our audiences to capture the idea of the entirety. YOU know your content well; so add interruptions along the way to slow their eye down! For visuals? Edit cropping so interesting content occurs in the grid intersections of the thirds. Google “Rule of Thirds” for more. In live presentations, ensure regular interruptions by referring to a slide, a video, a photo, a demonstration, or even an example or [story](https://www.beknownforsomething.com/church-storytelling-essential/). Do what you can to bring their attention back to the important content! NOTE: Know that in a room with a captive audience (church service), the attention span is longer than it is on a digital screen. So what works for “live” needs editing for “digital” download or views. **Categories:** Communication Strategy, Content **Tags:** Communication Content, Edit, website --- ### [5 Ways to Guarantee Church Communication Failure](https://beknownforsomething.com/5-ways-to-guarantee-church-communication-failure/) **Published:** October 19, 2020 **Author:** BKFS **Content:** I normally try to be positive. Much like many of you as you take the Gospel to your community. That’s positive! Being known FOR something is important for communication acceptance. However, after decades of working with Pastors and communication ministry experts, I understand things that happen in our church that almost certainly cause our Church Comm to FAIL. Here are 5 that quickly come to my mind; but to be more positive, I’ll give **tips** for solving them: 1. **You’re saying too much.** Clutter, noise, and over-talking will almost certainly create an environment of ignoring. The world has so much communication that we know what to listen to, what’s most important, and what to edit out. **Tip:** discover the unifying [thread](https://www.beknownforsomething.com/every-church-needs-a-thread/) that unites your ministries, calms down all messaging, and gives your congregation the reason to listen: what you’re needed for. The big benefit of attending your church. Saying less, so they listen more. 2. **Your bulletin is the center of your communication hub.** Most who receive a Sunday [bulletin](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) will not read it. At all! For those who do peruse it, many things are ignored. The more content, the more they’ll ignore. Later, when they want more information from what they’ve remembered from announcement time or the worship guide, they don’t seek a printed promotional piece. Print is not the answer. **Tip:** reduce the size of your bulletin and organize them to match your organized website. If your bulletin isn’t smaller this year than last, it’s too large — and costing you too much. 3. **Have a disorganized website.** Since most don’t prefer a printed tool, where do they turn? They go to your website. And the web organization is critical so they’ll find what they’re looking for, where they expect it, when they want it. And we know that means FAST. **Tip:** Edit materials so they point to your thread and then tackle the main menu organization to ensure you have fewer choices and everything makes sense to your community (not just your congregation). After that? Move to each webpage and make sure the most important materials are near the top (and as brief as possible). 4. **No dedicated communication person.** There are so many things falling under communication. In order to regularly assemble, create, edit, post, and update all your ministries’ content so it’s always accurate AND relevant, you NEED a focused person (volunteer or employee). **Tip:** Choose someone who understands process, has design intuitiveness, and is likable. Ensure they understand your thread, know your church’s value, and LOVE your audiences (congregation and community). **Bonus Tip:** Choose an expert and LISTEN to them (they may know more than you). 5. **Too many have administrative access to your social media channels.** Many churches have added [social media channels](https://www.beknownforsomething.com/social-media-isnt-easy-here-are-5-reasons-why/) by whim. Ending up with channels that don’t make sense, don’t have naming or branding controls, have the wrong content, and have small audiences. **Tip:** Start taking control of each channel. But make sure you do it so it doesn’t limit the channel; but instead, controls the content to promote your entire church to a specific audience. Remember, it’s better to have LESS than more (most times). **Categories:** Communication Strategy **Tags:** audience, communication, Communication Content, communications, social media, website --- ### [3 Drastic Changes the Church Must Understand Now](https://beknownforsomething.com/3-drastic-changes-the-church-must-understand-now/) **Published:** October 12, 2020 **Author:** BKFS **Content:** In the popular book (from a couple of decades ago), “Who moved my cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So the smart mice set out to discover a new supply of cheese. Similarly, the Church finds itself in a crisis of change. Their “cheese” is running low and they’re not sure where the new supply is located. Church leadership can’t continue to do things the same way and expect the same results. This isn’t about “cheese”; it’s about people, offerings, and evangelism. Change has happened and every church needs to change in order to keep up. I’m not talking about changing our Biblical message but what I am say is: we need to communicate our message differently. **Because of these 3 Drastic Changes:** 1. **Demographic Change.** Our [communities](https://www.beknownforsomething.com/do-you-know-these-3-things-about-your-community/) are changing. Have you noticed? Maybe it’s affected your congregation; and sadly, maybe not. God’s changing our communities and bringing different people to our doorstep. What an opportunity! Effective communication rises and falls on how well you know that audience. But God didn’t stop there (just knowing them) — He commanded us to LOVE our audience! Not just your internal audience (congregation) but also your external audience (community). Start externally with a demographic study and begin to understand the differences between what’s all around your church and who you are inside your walls. If you love your community, you’ll seek to reach them. 2. **The World’s Getting Louder.** There are 1000’s of messages being pushed towards us every day. We feel this as we scroll through social media, browse the internet, watch TV, or look through a newspaper. The competition for our attention is getting ruthless. You need to [coordinate your messaging](https://www.beknownforsomething.com/quiet-church-7-steps-to-saying-less-so-they-listen-more/) well or you’ll get ignored. Everyone’s started to protect our sanity by ignoring the unimportant or what is perceived as irrelevant. So it’s gotten more difficult for the church to get the attention of people — inside and outside of the church! We all have our trusted channels where we turn for relevant information. Because they are known for something that we need. Want to get noticed more? Be known for being relevant and needed to your desired audience. That’s by being fiercely consistent with your content. 3. **Attention Spans Shortening.** Have you noticed how difficult it is to get people’s attention? But, even more importantly, we need to HOLD that attention. And that’s even more difficult. A church may be able to hold the attention of a live captive audience (Worship Center) but when that same sermon is put on YouTube where the audience has the freedom to roam? It’ll feel extremely long. But even with those sitting in your pews doesn’t mean they’re listening the whole time. Phone distractions and random thoughts pull our attention continuously. One study says our mind wanders every 8 seconds! What we do know: the longer the content the more likely we’ll lose the attention of our audience. So the solution? [Edit. Edit. Edit.](https://www.beknownforsomething.com/every-church-5-social-content-ideas-from-every-sermon/) A good church communication strategy allows you to say less so they listen more. **Categories:** Communication Strategy, Content, Social Media **Tags:** audience, benefits, communication, Communication Content, community, Demographics, Edit, social media --- ### [For Mobile Viewing, Ensure 3 Things on Your Church Website](https://beknownforsomething.com/for-mobile-viewing-ensure-3-things-on-your-church-website/) **Published:** October 5, 2020 **Author:** BKFS **Content:** The little screens we carry around in our pockets have changed everything. Because of its proximity, we tend to jump on a mobile web browser far sooner than walking to our desktop computer, sitting down and calling up a website. More and more we’re doing everything digital on our phones! But don’t take my word for it. Since you have (the FREE) [Google](https://www.beknownforsomething.com/3-church-things-google-cares-about/) Analytics ability installed on your website (Google it to find out how); check your user metrics to discover the percentage mobile vs desktop viewers. I think you’ll be surprised how the majority is tipping towards mobile. If you haven’t viewed your website on a small screen for awhile (or ever); it’s critical to start now. In fact, it’s essential to check your website’s [mobile](https://www.beknownforsomething.com/5-website-issues-your-congregation-find-annoying/) version EACH time you make a change to ensure it looks good on that small device. You always want a good user experience when someone pursues your information! Here are 3 specific things people want to see on your mobile website: 1. **No Left/Right Scrolling.** Your website (if it’s set up properly) should be responsive. That means that, based on your screen size (width), the browser interprets how to present your content for that device. Usually you can emulate the responsiveness on a desktop computer by resizing the width of a browser window. As you do, it should shuffle and move your content so it fits nicely on your screen. No one expects to ever swipe left or right to see content. Up and down is always preferred! 2. **Clickable Addresses and Phone Numbers.** One of the joys of mobile operating systems is for the quick ability to switch to another application when convenient. Your website should (at minimum) have an address and phone number on the home page so people can find or call your church. But that’s not all — your address/number needs to be clickable to open a maps or phone app. Depending on your Content Management System (i.e. WordPress, Joomla, Wix, etc.) there’s usually a simple way in your dashboard to ensure that things are a link. Your dashboard is where you make content changes for your website. If you don’t know, google something like: “Making addresses links to map” and add your Content Management System name. Also, make sure your event locations and contact numbers are links as well! 3. **Be Mindful of Big Thumbs.** As you search your mobile website, look at links and buttons — make sure they’re not impossible or difficult to click with a large hand. There should be plenty of space around the link/button without being too close to another one. Slowing down to click on something is quite annoying for most people on mobile. That’s why longer website pages with module sections is becoming the preferred web paradigm — just to avoid clicking on things — since an up/down swipe is faster than a click. **Categories:** Website Design **Tags:** brand, communication, Communication Content, community, visitors, website --- ### [3 Quick Fixes for Your Church Website (Get Started Now!)](https://beknownforsomething.com/3-quick-fixes-for-your-church-website-get-started-now/) **Published:** September 21, 2020 **Author:** BKFS **Content:** Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is, what their needs are, and what you’re offering them as a solution. And then ensure you’re delivering the best content as briefly as necessary. Even more importantly? You’ll have the content (or link to the content) in the correct location. But that gets into the first quick fix for your church website: 1. **Organize the Menu better.** When people get to your [website](https://www.beknownforsomething.com/5-website-issues-your-congregation-find-annoying/), most aren’t looking for content on the home page (except for a menu in the header). They look to the upper left (to make sure they see your logo to ensure they’re on the correct page) and then their eyes dart to the organization of the website. They want to quickly find something through the menu system. How to improve it? Have no more than 6 menu items with no more than 6 dropdown pages listed under each. Remember that the left side of the menu needs to be the most important item with the interest dropping as you go to the right. Most people want ABOUT as the first tab and CONTACT as the last. Other ways to improve menus? Try to use one-word titles — and NEVER use internal language or sub-brands in the menu (i.e. use KIDS rather than Awana). 2. **Improve your Staff page.** One of the top 3 pages on your website is your [Staff page](https://www.beknownforsomething.com/5-website-issues-your-congregation-find-annoying/). Internal audience seeks contact information there for a staff person (so ensure their appropriate contact info is EASY to find and use) while the external audience wants to “check out” what leadership/staff looks like: Do they look like me? Look current? What are the clothing expectations for attendance (based on what they’re wearing)? Can I sit and listen to these people? Yes, it’s that shallow. But we all do it! So have professional pictures taken. Ensure everyone is dressed in clothes they can purchase today, and have them dress the way they expect people to arrive on Sunday. Don’t highlight anyone inadvertently by cropping pictures differently — keep head size about the same for each. Lovingly guide people to look nice, authentic, and real. No huge grins, no solemn boring looks. Be attractive and pleasant. 3. **Improve your Top Pages.** Review your website analytics (metrics) and determine the most important pages (based on views). Start with the top 10-15 pages and read their [content](https://www.beknownforsomething.com/7-rules-to-tidy-up-your-church-website/). Make sure the headline is a good summary of the benefits of looking at the page. Then ensure the content is not too long. If it’s much over 75 words, make it scannable (have eye interrupters that catch the viewer as they quickly skim across the page). Bullet points are your friend! Then scan the words on the page to see if there are obvious words that could be linked to other sections of the website (and add them!). Finally, consider where someone, who’s on a specific page, should look next and add a link to those pages (i.e. if a parent’s on the KIDS ministry page, they probably will want a link to the SECURITY page and/or the ADULT Small Groups page. Lead them around to other important sections! **Categories:** Content, Website Design **Tags:** audience, communication, Communication Content, Edit, website --- ### [WARNING. Avoid the TL;DR Curse. 5 Ways How:](https://beknownforsomething.com/warning-avoid-the-tldr-curse-5-ways-how/) **Published:** September 14, 2020 **Author:** BKFS **Content:** Social media has changed us. Or maybe it’s just exposed things we’ve kept secretive (but thought of regularly). On social media, we love to use fun acronyms or abbreviations to state the obvious for the masses. If something is humorous, we use LOL (laugh out loud). Or if someone oversteps or meddles, we use MYOB (mind your own business). Want to remind someone of info they may have missed in the noisy past? Use ICYMI (in case you missed it). I could list dozens of these. We’ve obviously thought them regularly, so people started to quickly abbreviate them. It’s faster to post a few letters and have everyone quickly know the longer meaning. Social media even has one that sums up this thought: TL;DR (too long; didn’t read). Why? Because EVERYTHING needs to be short or people won’t take the time to get the information. They won’t wade through long information — there’s just far too much content from so many sources. We just don’t have the time! **Church! Wake up.** We often over-speak or over-write and people think “sorry, TL;DR” — and once that feeling hits them, it’s too late. We’ve blown it. They’ll never know the important thing we should tell them. This isn’t just social media content either — it’s content during a sermon, in a handout, on a web page, announcements, and even in emails. It’s a curse. A curse that we can overcome. **Here are 5 things you MUST do so that you don’t get cursed with TL;DR:** 1. **Use descriptive, leading headlines and subheads.** Make sure that the [headline](https://www.beknownforsomething.com/6-tips-to-must-read-headlines-and-sermon-titles/) genuinely states the purpose and benefit of the content that follows. Most will stop after they skim the headline though. 2. **Eliminate all unnecessary words, phrases, concepts.** Want them to read past the headline? The [content](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) needs to “feel” short. They want you to do the editing and tell them the most important things (since you’re the subject matter expert). More time should be spent editing than in creating the content. 3. **Summarize your whole thought quickly in a short initial paragraph.** That first, short paragraph can blow it. It should say “this is interesting” or it’ll say “TL;DR”. 4. **Use bullet points to provide a skeleton.** Sure, most will skip that first paragraph and jump to the bullet points. If they’re there. Make sure they are! Make them short and beneficial. Make them the basic skeleton that the entire content is hung on. It’s what I’ve done with this article. 5. **Add eye-interruptors to suggest understanding.** Want the feeling of “short” when it’s not? Make sure there are certain things within your content that eyes will catch on (links, bold points, etc.). Things that will fill in the blanks about the entire content. You want people to stumble upon content that says their demographic, their pains, concerns, and goals. **Categories:** Content **Tags:** communication, Communication Content, Edit --- ### [7 Design Tests for Effective Church Communication](https://beknownforsomething.com/7-design-tests-for-effective-church-communication/) **Published:** September 7, 2020 **Author:** BKFS **Content:** Many organizations try to communicate with their audience every day (design tests this!). A ton of messages! This noise causes people to choose whether to engage with content or simply ignore it because it doesn’t interest them. And all of this is done very quickly. Your church is in the middle of this noise trying to push content. Will it be received? Usually, the design (layout) of the content is critical. Here are 7 design tests to ensure people will want to spend time with your communication: 1. **Is it clear who it’s intended for?** People look at designed communication and within a few seconds, they determine if it’s for them. If it’s not clear, few people will try to figure it out. Say who your communication is for or show it in the visual. 2. **Is it clearly your brand?** Your church should have a [graphic standard](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) that it follows. Without seeing your logo on it, people should know it’s from you. Be consistent with your use of design, colors, and fonts. If they attend your church they should like your branding and be attracted to it! 3. **Is there a priority to the [communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/)?** When people look at your design, there should be a clear primary element, that leads to the secondary, and then to your tertiary elements. Usually, a headline is the first thing you want people to see, or maybe it’s the picture. Just never have competing elements! Know the clear 1, 2, and 3 of the design and eliminate competition by better sizing, colors, or placement. 4. **Is it calm?** If everything is competing on the page or there are too many elements, your material will not feel welcoming. Simplify, flatten, and align elements in order to calm your design. More people will spend more time on a calm communication piece! This should be your goal! 5. **Does the visual add to the story or extend it?** Hopefully, you’re using photos or illustrations since they attract the eye. But make sure they aren’t too busy and that it’s clear why the visual is used with the rest of the content. Even better? Have the visual extend the content so that you don’t have to say as much in words. Remember, a good image is worth 1,000 words. 6. **Is the content edited?** Too much content will kill a design and most people will resist reading it all. When someone believes there’s too much, they’ll choose to ignore the entire message or scan across it for some understanding. What’s better? You do the [editing](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/). Remove redundancy and every unnecessary word. Think bullet points rather than paragraphs! 7. **Is there a call to action?** Ask the “what now?” question with every design or communication. If someone chooses to engage with your design, you need to know what you want them to do next. Be clear! Often designers aren’t clear so it’s difficult to make the message clear. Ask! You can rarely go wrong sending them for more information on your website. **Categories:** Communication Strategy, Content, Design Essentials **Tags:** audience, brand, communication, Communication Content, community, design --- ### [Every Church: 5 Social Content Ideas From Every Sermon](https://beknownforsomething.com/every-church-5-social-content-ideas-from-every-sermon/) **Published:** August 31, 2020 **Author:** BKFS **Content:** Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church). How does someone in a church communication role do that?! That’s the issue. Most churches have content creators (Pastors, Teachers, Deacons, etc.) so Communicators need to repurpose and edit existing content. Then the original content will be familiar once they attend. A sermon is a piece of important content that should be extended as part of your church social strategy. Here are 5 ways to repurpose a sermon on your social channels — to encourage engagement and attraction: 1. **Create a takeaway that will drive people to the sermon.** Write a summary post that, when read, it makes someone want to hear the sermon (or attend next week). EXAMPLE: Struggle with negative thinking? Pastor Smith nailed it with 3 tips from 1 Peter 5:8. Watch Here (Link) 2. **Create a short [video](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/) clip with illustration setup.** Most sermons have a pinnacle illustration or story that sets up the problem or the solution of the sermon. EXAMPLE: Have volunteers, while sitting in the service, tap their phone stopwatch and using those numbers, make suggestions for illustrations. Get them to send you start/end times for easier video editing. Get them to rate them from 1-10 for impact (so you can choose whose to use). Who knows, there may be several! 3. **Capture a quick [testimonial](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) of big takeaway.** Watch the congregation for someone who seems intent on the sermon. EXAMPLE: Ask them after the service (in the parking lot or foyer) if they could be recorded for a brief takeaway for why they enjoyed the service. You could even ask someone before the service to prepare for the video afterward. 4. **Design a graphic for sermon points.** Listen for the major sermon points and create graphics so they will remind those who attended and still make sense for those who didn’t. EXAMPLE: Negative Thinking? Be Watchful for Positive Things (overlay on an active preaching picture). For the post? Want to hear more of what Pastor Smith said? Watch/Listen to this point at 0:23 (link). 5. **Shoot a followup video from the Pastor.** Shoot a quick video with the Pastor after the service. Ask them about one or two points. Or ask for a big benefit for listening to the sermon online. EXAMPLE: Hey Church! I struggle with negative thoughts like I’m sure you do. Today 1 Peter 5 spoke to me about 3 solutions for us and we talked about them in service. We had 4 ask for prayer but I’m sure many of you want to too. Click on the link and let us know how we can pray for you (link). Or post below and I’ll personally pray for you this week. Next week? We’ll be talking about How to Guard our Hearts. I’ll see you then! **Categories:** Audience, Content, Social Media **Tags:** audience, benefits, brand, communication, Communication Content, social media --- ### [6 Steps to Make Web or Social Content More Interesting](https://beknownforsomething.com/6-steps-to-make-web-or-social-content-more-interesting/) **Published:** August 24, 2020 **Author:** BKFS **Content:** So you have a website or social media account and you get content for pages and/or posts. But everything seems a bit boring and uninteresting. It’s understandable though. Why? Because most people don’t know how to write for online consumption. Every piece of content needs an improvement process before it gets posted. It all starts with the realization you have a problem. How can you tell? Put yourself in your audience’s shoes and read the content. Did you lose interest or find yourself skimming it quickly for an unobtainable point? Then you need to make it more interesting. Here’s how: 1. **Start where the audience is.** The headline and first sentence needs to attract interest. The easiest way: Don’t make the [audience](https://www.beknownforsomething.com/advocate-audience/) leap ahead. Consider the concern, goal, or mental state that your audience finds itself and start there. Voice it with the hope that you’re going to help them. 2. **Promise an achievable solution.** Lead to a solution, [benefit](https://www.beknownforsomething.com/know-your-benefit-talk-it/), or interesting point. Set up the content so it quickly tantalizes the reader that it’s coming (perhaps by assuring them you understand them and that you understand what they need). 3. **Deliver it.** The moment you fail to give content they perceive as useful, needed, relevant or entertaining; you’ve failed and risk losing the audience’s attention. Online, we’re accustom to looking for bullet points (or bolded text) that gives us what we’re pursuing. Want to delight your audience? Deliver with bullet points. 4. **Edit the content shorter.** Online, very few people want to read a lot of content. So, like I did with this article, [eliminate](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) everything that’s not needed. Think poetry and not prose. Have every word purposefully chosen. And, never, never have redundancy. When a reader thinks content is wordy with extra unnecessary content, they’ll skim and browse — so most of your content will be skipped. Do the skipping for them and only give them what they need! They’ll actually read more because you edited more! 5. **Add links.** Because of the short content, how do you provide all that’s needed? Use links to lead people to additional (optional) content that might interest them. It’ll allow you to strip content from your post or page and keep the word count down. 6. **Be mindful of keywords.** Read the content one more time and switch words to ensure that keywords or phrases, that someone would be googling to discover your content, are used appropriately. This will allow search engines to deliver an eager audience to your content (that is guaranteed to feel interesting). **Categories:** Content, Social Media, Website Design **Tags:** audience, benefits, communication, Communication Content, community, Edit, editing, social media, website --- ### [Every Church Needs a Thread (4 Reasons)](https://beknownforsomething.com/every-church-needs-a-thread/) **Published:** August 17, 2020 **Author:** BKFS **Content:** We live in a crazy loud world (that’s why every church needs a thread). A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community, but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud world, we know most are choosing what to listen to and what to ignore. The louder everything gets the more (for our sanity) we block what we perceive as non-essential. The way we decide what’s non-essential? It’s based on how we perceive something. What something is known for (perception) allows for quicker decisions! And we know that most people (we’re busy!) are wanting to make decisions quickly. The solution? A thread. Controlled 3-5 words that describe what you’d like your perception to be. ### **Why every church needs a thread: Here are 4 reasons:** 1. **It reconnects with your community.** Effective communication rises and falls on how well you know your [audiences](https://www.beknownforsomething.com/no-your-audience/) (internal and external). Concentrate on your internal group only and you’ll almost always decline in attendance. You need to reconnect with your community (your pipeline). A good thread understands the community needs and provides a benefit of attending. Since few realize their need for a spiritual solution, a church thread should focus on temporal issues (like Jesus did when He engaged with the woman at the well about water before spiritual matters). Letting the community know you understand them (concerns with solutions) will get them to pause and pay attention to your communication. They may not choose to attend immediately but when they do decide they need solutions they’ll probably choose you. 2. **It gives words to your congregation.** Your internal group has many reasons why they attend. A [good thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/) simply provides an important reason that will be easily recalled when someone asks them “why do you attend your church?” Don’t control the words? The average person will answer “it’s where I grew up” or “that’s where I’ve been going for years”. Neither is a compelling reason for someone to attend. 3. **It gives a foundation to your brand.** Your thread (the perception of what you’re known for) IS your [brand](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/). And that thread needs to be woven throughout your ministries and communication (website, emails, social media, print materials, sermons, etc.). And also attached to your logo as a tagline to remind everyone about your brand promise or story. Your visual brand will simply become a reminder for the brand thread. 4. **You become known for it.** The control and repetition of the thread will aid in the recall of why you exist. Internally and externally. And since it’s based on THEIR need, it’ll be relevant to them. Over time your church will become known for something very simple, very relevant, and very needed. And God will allow you to be known for it — and use the temporal thread to connect your audiences to the Scarlet Thread of Jesus Christ and the gospel story. ### \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ ### **The FASTEST way to a Brand Thread: [The Be Known for Something 2 or 3 Day Leader Branding Retreat](https://www.beknownforsomething.com/branding-retreat/)!** [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Thread **Tags:** audience, benefits, brand, communication, community, thread --- ### [Why a Church needs Marketing (4 Reasons)](https://beknownforsomething.com/why-a-church-needs-marketing-4-reasons/) **Published:** August 10, 2020 **Author:** BKFS **Content:** “We don’t need marketing, we’re a church!”, said the Pastor. Sure, it was awhile ago but it was said with such intensity that it rattled me. Is marketing wrong? Does the Church need marketing? The short answer: YES! Many people think that marketing is just for businesses and leads to profitability. Well, maybe it does set that stage. But essentially, marketing is 1) based on a market’s needs, 2) a product is developed based on those needs and 3) and the product is introduced to the market in such a way that it compels the market to adopt the product (or service). Jesus commanded us to make disciples while we’re conducting our lives (Matthew 28:19-20). I see this as good marketing! We must take the “product” of grace, mercy, forgiveness (Jesus!) to a world we come in contact with. And do it such a way that they’ll see the value of it and become disciples. See, we need marketing in the church. Here’s 4 essential reasons why: 1. **You have a Story they need.** Talk about a unique product! Jesus is the only way to salvation. And how does that message spread? Jesus said that He’s relying on us (in the power of the Holy Spirit) to tell people. If we drop the ball, the rocks may have to scream it out. It’s that important. 2. **They’ve stopped listening.** The world (community) around us has stopped relying on the church for anything. And certainly, they aren’t engaging with us. In fact, the fastest way to get the community to stop listening? Start talking in religious terms. That, with low attention-spans and the amount of communication noise all around us, it’s difficult to get anyone to [listen](https://www.beknownforsomething.com/quiet-church-7-steps-to-saying-less-so-they-listen-more/) about anything today! 3. **You need to enter their world.**[ Marketing](https://www.beknownforsomething.com/3-steps-discovered-marketing-saturated-world/) (or effective church communication) starts controlling what’s said and converts “religion” into something that engages and connects. The world needs help understanding that their problems and goals REQUIRE Jesus in order to fulfill them. So Christ-followers need assistance with messaging and methods. This is marketing communication. But as local church leadership, you need to do the heavy-lifting for your congregation. Supply them with excellence in marketing so that it’s controlled in such a way so they’ll pass it along to people “while they’re going”. And the product (delivered in an effective way) may be received. Will they accept it? Some will but some won’t. Marketing just presents the product in such a convincing way that it calls for the question: “Accept it, reject it, or seek more information”. Often, a Christian lacks the skill to take the message to that point. Good marketing helps them. 4. **Jesus commanded you to “Go and Tell”.** Why do we need [marketing](https://www.beknownforsomething.com/3-marketing-lessons-from-jesus/)? Because Jesus said so. There. Do you need a better reason? Take our message (as effectively as possible) so that people will decide to follow. Or not. Just do it. Get marketing assistance from a qualified marketing professional who knows and follows Jesus Christ. And one who wants to help you market your church to a world that’s lost and dying. Our world has ignored the solution for too long. **Categories:** Marketing **Tags:** brand, communication, Communication Content, marketing --- ### [Do You Know These 3 Things about Your Community?](https://beknownforsomething.com/do-you-know-these-3-things-about-your-community/) **Published:** August 3, 2020 **Author:** BKFS **Content:** Effective communication rises and falls on how well you know your audience. For the church you have 2 [audiences](https://www.beknownforsomething.com/no-your-audience/): internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But if you concentrate on an internal audience and not have a “pipeline” of growth through the knowledge of your external audience; you’ll almost always decline. Are you in decline? Stagnation? Do you know your Community? Really? Remember, your internal group comes from your community but doesn’t always represent the entire community. Sadly, most congregations represent a very small percentage of the community. Your members are important but the vast amount of non-church goers are critical as you seek to lead them to Christ (so they will become a future committed member)! Here are 3 things you should know: 1. **How similar are they to your congregation?** The best scenario? That your congregation and community are very similar. The most-likely reality? They’re very different. Compare: average age, occupations, stage of life, size of families, incomes, where they hangout, what do they like to do, etc. Remember that a community won’t want to join a group of people that don’t feel like they belong in. Your website and communications should authentically show your congregation with a leaning towards who your community is. 2. **What are their major problems or goals?** When the average person in your community wakes up, what would their concerns be for the day or year? Or are they more driven to accomplish something? Use what you discovered in #1 above to create a stereotypical community member (persona), and imagine what occupies their mind. The more you speak to these (temporal) [problems](https://www.beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/)/goals by offering solutions; the more your community will want to discover you. 3. **What is their perception of a church?** This is huge. As you get to know your community, you’ll discover 4 groups of people: 1) those who vehemently oppose church for a reason (find out if it’s valid), 2) those who don’t really understand church (most don’t know the relevancy of a church because we don’t communicate it well), 3) those who once went to church but really don’t attend regularly now (see if it’s a schedule thing, a busyness issue, or something else), and 4) those who are fully committed to another church (pick their brain about their perception of your congregation; it’ll be eye-opening)! Just remember, don’t get defensive as you discover “reality” in their minds. If you don’t know your community definitively, discover a good demographic organization that can help you with the information. And even better? Conduct [focus groups.](https://www.beknownforsomething.com/4-surprising-revelations-church-focus-groups/) Ask 8-10 people from your community who are somewhat similar demographically (age, gender, etc.) and ask them questions and listen. Even having coffee with a couple from your community will do wonders towards getting an understanding of those outside of your membership. **Categories:** Audience, Communication Strategy, Community, Personas **Tags:** audience, communications, community, Demographics --- ### [Your Church Mission (and Vision) Needs a Conversion](https://beknownforsomething.com/your-church-mission-and-vision-needs-a-conversion/) **Published:** July 27, 2020 **Author:** BKFS **Content:** I love Chick Fil-A. In fact I regularly drive out of my way to get to their restaurant. My favorite thing to order? A Chicken Sandwich. While driving, I start thinking how amazing everything will taste. The perfect combination of a soft bun with rich buttery flavor, the crispy moist fried chicken, that’s topped with tangy pickles. My mouth is watering as I drive. I turn into the busy parking lot and I’m amazed of the multitude that want Chick Fil-A when I do. I finally capture a parking spot and envision the golden waffle fries that will accompany my sandwich as I race across the parking lot dodging all the cars entering and leaving. As I get to the door, I smell their food and can hardly wait for the friendly cashier to retrieve my chicken sandwich. I open their door and I’m surprised by someone right inside. “Hello! I’m the Manager of this Chick Fil-A. I’m glad you’re here!” I respond with a smile, “Nice to meet you, I’m here for a chicken sandwich!” He replies quickly, “Awesome! We’re known for our Chicken Sandwiches. We invented them.” and I try to pass to get in the order line but he stops me with, “Before you get your sandwich, can I first tell you WHY we make our chicken sandwiches?” I blink incredulously at him. I’d waited and anticipated my lunch. And quite frankly, I don’t really care WHY they make chicken sandwiches. In fact, I just WANT a chicken sandwich! And his talking is a barrier to my lunch. OK, so what does this fictitious story have to do with anything? (And no, I don’t think any Chick Fil-A manager would ever do this.) Why? Because they know most are attracted by their food and not their mission. Many church leaders work for days creating a long, pithy, mission and/or vision statement describing why a ministry exists, where they’re headed, and why people are devoted to them. The problem? Like entering into a restaurant, people are there for a product (or service) they need. Leading with a vision and/or mission statement can become a barrier to getting the actual product! **I just want a Chicken Sandwich.** People from your community just want *(insert something relevant to your community)* when they’re looking for a church. It’s probably not an overly-religious product or service. But they believe they will find it at your house of worship. So, lead with *that* message and not your mission and/or vision since they are internal concepts for fully-committed members. Brand [threads](https://beknownforsomething.com/church-rebranding/) (that talk solutions and/or paths to goals) are external messages that get the attention of outsiders.) How do you do this? **[Convert your mission/vision](https://www.beknownforsomething.com/church-brand-can-learn-cattle-branding/) (the WHY) and promote the WHAT when attracting people to your church.** Only after they receive the benefit of your product do they need to know the WHY. And don’t do that too early or they may not stay. **Categories:** Communication Strategy, Thread **Tags:** communication, strategy, thread, vision --- ### [A Surprising, Often-Overlooked Church Communication Tool](https://beknownforsomething.com/a-surprising-often-overlooked-church-communication-tool/) **Published:** July 20, 2020 **Author:** BKFS **Content:** There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in their pocket. It’s your mobile phone (Apple or Android). How can you use it for church communication? There’s almost an endless list of tasks that can now be completed on that little mobile device. What a time to be alive! Here are 5: 1. **Take Candid Photos.** Great photography is the foundation for great communication. Always have your phone available for taking spontaneous photos of ministry, fellowship, and love. Get in close and capture the emotion. Don’t worry about getting it perfect; just capture lots of photos so you have access to them when you’re creating web or social posts later. Even better? Use AirDrop (or similar) to instantly share the images to an editor or social media coordinator. By the end of an event, you can have a nice catalogue of images to use elsewhere (or quick realtime posts). 2. **Shoot Fun or FaceTime Videos.** Like photos, video capture is quick and easy on a phone. The [videos](https://www.beknownforsomething.com/6-steps-to-a-great-church-video/) don’t have to be long; just something that can be used as b-roll in a larger video (horizontal) or a quick social post (vertical). Or open Facebook for a quick FaceTime video (be careful of background copyrighted music). Some churches are shooting their entire message on a phone through a FaceTime feed or posting it later online. Just ensure the lighting’s good and your sound is quality for the viewer (there are ways to connect your phone to the soundboard). 3. **Keep a Church Comm Note.** Understanding how your church wants to be known (your [thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/)), be constantly listening for story opportunities that can produced later. Open a phone note and keep a list of things to followup on. Like names and contact information for those you should interview later. Another valuable note? As you advocate for your congregation, keep a running list of things in the service that didn’t feel quite right or that needed a better explanation. Things you can make (gentle) suggestions for in your weekly meeting. Make notes of successful things too! 4. **Motivate or Build Your Team.** Using a group conversation app (or even your text app) shoot suggestions or encouragement to your team during the service or throughout the week. Don’t overdo it but truly be a friend to your team. Or maybe share your contact info with someone you see taking a selfie (or on social media in the service). They would probably love to join your volunteer church comm team to put their skills to use! 5. **Make website or social changes and updates.** Apps now allow you to multitask so many things on your phone. Many things just shouldn’t wait: hear about a change or addition from the stage? Go ahead and make the changes quickly online. Someone on your team take an amazing photo or video? Post it. Or see that a member posted a great photo of the service? Comment on their post or repost it. **Categories:** Communication Strategy, Social Media, Thread **Tags:** audience, benefits, communication, Communication Content, community, social media, strategy, thread --- ### [Test: Is Your Logo a Good Visual Brand? (7 Questions)](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) **Published:** July 13, 2020 **Author:** BKFS **Content:** All great brands have memorable logos. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So every church needs a logo. Period. But really, you need a GREAT [logo](https://www.beknownforsomething.com/stop-5-things-to-never-do-with-your-church-logo/). And here are 7 questions to ask about your current logo to know if you need a NEW logo: 1. **Is your logo simple?** Most things right now are about simplicity. Look at major brands and they have a pure simplicity. Think that makes it simple to design? No! It actually makes it more difficult (since it has to accomplish all the other 6 things below and still remain simple). A great logo should be able to be sketched from memory by a middle-schooler and be recognizable. 2. **Is your logo overly religious?** You probably already have “church” in your name. Therefore, you don’t need [religious](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) iconography in your logo. Plus, most of your community isn’t seeking religion, tone the religious symbols down (or remove them) as part of simplicity. More may be attracted to your brand! And your community might find greater relevancy and attend. 3. **Is your logo similar to churches in your community?** Another great reason to eliminate religious symbols since it’s difficult to make them unique! A logo should differentiate you from other church logos that your community might know. And, on legal terms of trademarking, a house of worship shouldn’t be copying (stealing) a visual look from another church. You want to be [unique](https://www.beknownforsomething.com/3-cautions-copying-churches/). 4. **Is your logo scaleable?** Whether it’s used very small on a pen or incredibly large on a billboard, the logo should be recognizable and readable. That’s why you want it created in a vector format (.ai, .eps, etc.) and not just bitmap (.jpg, tif, etc.) so it’s also scaleable without resolution issues. 5. **Does your logo represent your thread?** Your thread is your brand promise. It answers the question “why do you attend your church regularly?”. It’s a description of the emotional aftertaste of a visit online or in person. Often used as a tagline, the thread needs to correspond to your logo. They must go together representing what all your ministries (yes, all of them) are known for. 6. **Does your logo have too many colors or fonts?** A good logo should have 1 to 2 colors with the occasional 3-color logo also working (but be careful about complexity!) and never incorporating more than 2 fonts. You can never go wrong with 1 font in your logo. 7. **Would your community want to wear your logo?** This is the ultimate test. If you create a tee, an oxford shirt, or a baseball cap with your logo on it, would your audiences (congregation and community) want to be seen wearing it? Why? Because your brand has to represent your audiences so that they’ll represent you! Your congregation should be the easiest of the two. The goal is to make it so that your community is attracted to it as well! It’s not a sin to be stylish. **Categories:** Brand Strategy, Logo Design, Thread **Tags:** audience, benefits, brand, communication, design, Logo --- ### [5 Website Issues Your Congregation Find Annoying](https://beknownforsomething.com/5-website-issues-your-congregation-find-annoying/) **Published:** July 6, 2020 **Author:** BKFS **Content:** A few weeks ago I heard a Pastor say that I needed to visit their website for some information. I thought, “Yes! A pastor is promoting their website!” and it was about something that actually interested me. Before I would forget it, I pulled my phone out to discover the information. And then the frustration began. And it reminded me of the 5 things your congregation probably finds annoying on your [website](https://www.beknownforsomething.com/good-church-websites-matter/) (please, fix them before they stop wanting to go to your website): 1. **Your website isn’t mobile friendly.** More access your website from a mobile device than a desktop computer. As I sat in the service looking at the small screen in my hand, I realized it was hard to navigate to the information. In fact, I found it difficult to read the small type and many pages required back and forth scrolling. I decided it’s easier to wait until I was on a desktop. But, to be honest, I forgot about checking later. **TIP:** Check your website on a mobile device regularly (most of us make changes on desktop and double check it on a mobile device). 2. **The home page doesn’t have current promotions.** The information I heard from the pastor wasn’t obviously found when I went to the church’s [home page](https://www.beknownforsomething.com/3-church-website-home-page-issues-resolve-now/). Remember most people won’t remember your URL so they’ll google your church’s name. That’ll take them to the home page. **TIP:** If you know you’re doing a special promotion, make sure there’s something on the home page that gives a link to the information (or the actual information!). 3. **Content and menu organization is terrible.** If the information is not on your home page, or doesn’t make sense for it to be there, you need to ensure that your [menus](https://www.beknownforsomething.com/church-website-favorite-said-no-one-ever/) are setup to be obvious. No internal words or abbreviations. All content on your website NEEDS to be found via your menus. **TIP:** Your main menu needs to be 6 or fewer choices and prioritized by the most important things to the right. Dropdown menus should have the most important at the top. Double check all your menus (pretending to be an outsider) to see if you can find all your important information! 4. **Pages don’t lead to other important pages.** Once someone arrives on a webpage, they will have lots of questions needing answers. Ensure that each page answers the important questions (without the page content becoming too long). **TIP:** Not sure what the important questions are? Ask someone. Someone not totally connected or employed at the church. The best way to present answers to questions and get noticed? Add bullet points with the keywords highlighted. 5. **Not sure what the next step should be.** At the end of each page, make sure you’ve answered the most important question: “Now what?”. **TIP:** Tell them what the options are and give them links that will make sense. “Hold their hand” until they have accomplished the bigger task. **Categories:** Website Design **Tags:** benefits, brand, communication, Communication Content, visitors, website --- ### [Pastor: 3 Essentials for Your Website Bio](https://beknownforsomething.com/pastor-3-essentials-for-your-website-bio/) **Published:** June 29, 2020 **Author:** BKFS **Content:** Your congregation visits your website more than your community will. But both [audiences](https://www.beknownforsomething.com/no-your-audience/) are important. And where they look on your website is critical since both audiences look for different reasons. Often your congregation clicks on your staff (or leadership) page to identify who’s in charge, additional personal details, and how to directly contact you. Your community, on the other hand, will visit your website before attending for the first time and will often find themself on your staff page to see if they’ll feel comfortable in your church. **They want to know who you are!** Your bio is critical for both audiences. So here are the 3 essentials you need if you’re going to have a personal bio that they’ll find interesting: 1. **Current Photo:** People look at your photo for very “shallow” reasons (but we all do it). They want to be aware of what you look like, if you look like them, what you’re wearing, and if you look like someone they’d like to listen to. Make sure your picture is current (in the last couple of years unless you recently made changes), that you’re dressing like you expect them to dress for a service, that your expression is friendly and approachable, that you’re not lost in the photo’s background, that your head size is about the same size as all the others on the page, and that your face is the most dominant part of your picture. This picture represents you and everything your church has to offer. Use a professional (yet not too glamor-style) photo. You’d hate to hear someone didn’t choose to attend because you didn’t look approachable or friendly! 2. **Contact Info:** This is your direct link to them. Consider how they would want to contact you and provide that information. Will you get many calls or contacts? I hope so. This shows that you’re open, willing, and available to meet or answer questions. Many will want to connect through your social media so (if you have good posts) provide links. Others just want an email or phone number. Do not provide contact information unless you’re committed to responding within a reasonable timeframe. If you’re not? Consider what your calling is. 3. **Your Connection:** You need to connect with people who are coming to look at you or considering attending your church. Many aren’t interested in your degrees or life details. Instead, concentrate on what THEY would be interested in (since they’re interested in your church). This isn’t really about you, it’s about them. If your brand [thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/) (tagline) is all about relationships, make sure you explain why you’re qualified to lead in that arena. If you’re trying to get families to attend, talk about your family in such a way that people will connect with you on that level. Are you a church that’s trying to attract Imperfect People? Then carefully share why you’re an expert. Your bio may be the reason that someone decides to come to your church or it may be the reason someone stays. It’s also the new business card since it’s easier to say “I’d love to connect with you. Go to our website under the About menu and find my contact information on the Leadership page”. This is much easier than to distribute cards to everyone in attendance. **Categories:** Audience, Website Design **Tags:** audience, brand, communication, Communication Content, community, website --- ### [Signs that Your Church Brand isn’t Working](https://beknownforsomething.com/signs-that-your-church-brand-isnt-working/) **Published:** June 22, 2020 **Author:** BKFS **Content:** What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant. And your logo simply reminds someone visually about that beneficial message thread. Here are 7 indicators that your Church Brand isn’t working (fix it!): 1. **Your benefits aren’t controlled language.** Note that I said “controlled” in the definition in the introduction paragraph. That means that certain valued keywords are repeated enough (in your thread and conversation) that the average person in your congregation will use them when asked “why do you attend our church?” 2. **You only have a logo. Or your logo is more than 10 years old.** Many churches think that a [logo](https://www.beknownforsomething.com/stop-5-things-to-never-do-with-your-church-logo/) is enough. It’s not. You need a tagline, positioning statement, or thread to accompany your logo. 3-5 words that state the benefit of what you offer to a certain audience. If the logo is older than a decade? It’s probably time to update it. 3. **If your logo was removed from everything, people couldn’t tell it was yours.** Your branding should be throughout your promotional materials in a way that your [logo](https://www.beknownforsomething.com/cover-your-logo/) isn’t necessary for your congregation to know it’s from you. Controlled colors, fonts, and design are essential. You do have a graphic standard manual for your brand, no? You need one. 4. **Your audience changed since you developed the brand.** Your brand relates to a particular [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) for a particular time. Has the congregation gotten older? More diverse? If yes, your brand probably stopped working awhile ago. 5. **Your attendance has stagnated. Worse? Declined.** When a brand is broken; people aren’t attracted to it. Do shrinking numbers only point to a bad brand? No. There may be more things broken that need to be fixed — and those issues will come to light during a quality brand development project. A good brand promise = audience needs + quality product offered 6. **The average person in your community wouldn’t want a cap with your logo on it.** Your pipeline to your church’s potential is the community around you. If they’re not tempted to take a free ball cap with your branding on it, then your brand is broken. Many churches produce promotional materials and their own congregation wouldn’t wear (or take) them. 7. **It feels as dated as your building. Or worse? It feels more dated than your building.** Your brand needs to match your building and product. If it feels crazy different, your brand will feel inauthentic. What do you do with an old building? Update it to the best of your budget and then create a modern brand that has nostalgia attached. It’s what a lot of millennial brands are doing now! Except they even renovate newer buildings to look older! **Categories:** Brand Strategy, Logo Design **Tags:** audience, brand, communication, community, Logo --- ### [6 Essentials for Launching a New Church Brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/) **Published:** June 15, 2020 **Author:** BKFS **Content:** Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. **If you don’t understand the importance of the launch, your new brand will fail.** Based on 30+ years of brand rollouts, here are 6 essentials to making it worth all the money you’re spending. And most importantly, so you engage effectively with your community and congregation! 1. **Understand your 5 brand components:** Thread (tagline), Logo, Color Palette, Font Palette, Design Style Guide. Your [thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/) is really your brand since it establishes your brand promise (story) for your audiences. It’s the memorable emotional aftertaste once someone has “tasted” your ministries. Therefore, it’s the most important of all brand components. It’s the cumulation and outward-facing language of your vision and mission. Then your visual elements (all the other components) simply represent the thread as a visual cue. Your [logo](https://www.beknownforsomething.com/?s=logo) needs to be simple and controlled (perhaps a vertical and horizontal option). Extensions for your ministries need to be locked down (so they build your umbrella brand). Controlled palettes of 2-3 colors and 2-3 fonts start to represent you as you use them in all materials. Your style guide simply suggests how everyone will control design components and usage. Don’t have a good understanding of all of this? Don’t move forward. You can’t launch something you don’t know. 2. **Educate ministry Leadership.** Your entire staff must have working knowledge of brand components. Make sure all questions are answered and conflicts cured. 3. **Determine a Launch Date.** Look at your ministry [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/), you want a date to reach as many people in your congregation as possible. To throw a huge party and not have to convince people to come. Sunday in a special season or during a ministry focus is perfect. 4. **Create a work-back Schedule.** Knowing the launch date, calculate how long you have to do the next steps. Most churches need 2-3 months to plan a successful launch. 5. **Be Creative with ALL your Channels.** Everything (!) must announce the new brand. Since the [Sermon](https://www.beknownforsomething.com/6-tips-to-must-read-headlines-and-sermon-titles/) is the key communication channel, I’d suggest a 2-4 wk sermon series before launch. Be creative building the foundation of your thread. The why to “why our church exists” and “why most attend”. It’s setting everyone up with the language so they can answer: “why do you attend our church?”. Then on launch day, your website, social media, emails, banners, signage, etc. must be ready with the new brand. Consider a useable launch giveaway with the new brand on it. 6. **Control your Language and Brand.** Launching a new brand is all about control. Starting with your leadership — all old branding must be gone and new branding controls in place. All language (keywords) must be controlled everywhere. Plus all 5 brand components! Only if your staff controls everything consistently over time will the congregation pick up the value of the new brand. Then the community stands a chance to know who you are and why they “may” want to experience you. This takes about 2-3 years of consistency to happen. **Categories:** Brand Strategy, Logo Design, Thread **Tags:** brand, design, Logo, positioning, thread --- ### [Are Church Emails Worth the Effort?](https://beknownforsomething.com/are-church-emails-worth-the-effort/) **Published:** June 8, 2020 **Author:** BKFS **Content:** A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” **It’s a great question.** It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen doesn’t appear to be accepting the information, should the parent stop communicating? No. Instead, the parent has to examine the voice in which they’re delivering the information. If the message content is ignorable, maybe the method isn’t the best. Most churches are using emails to push internal information to their congregations (on Wednesday or Thursday). Information like sermon series marketing, event information, and ministry advertisements. If people are rejecting these emails, they’re probably rejecting your content. Or they’re rejecting the delivery method. Since I don’t know who you’re communicating to, it’s difficult to know the definitive answer. It could be one or both. Here’s what you can do if you’re in this situation: - **Don’t accept status quo.** If you have a low open or click through rate, consider it a challenge to improve what you have currently. I take it as a challenge (and we have a high open rate!). Always experiment with content to see what affects the rates. **Tip:** Give your [audience](https://www.beknownforsomething.com/no-your-audience/) what they’re looking for. Make sure that every email is targeting the people receiving it. Imagine what they really need, and deliver it as quickly and as scannable as possible. Edit. Edit. Edit. Don’t allow your emails to be much more than 100 words (50 is even better!) - **Subject lines matter.** When an email is delivered, they only see who it’s from and what the subject line is before they open it. Make sure the “from” is from your church (or well-known ministry leader), and then work on subject lines to see if they improve open rates. Google “email subject lines that work” and you’ll get lots of tips. Just remember that your audience is different than others, so try many things to establish your formula. **Tip:** Keep them short, but not too short. Also avoid spammy words, and tell them what to anticipate inside. - **Are they receiving the content another preferred way?** Maybe the majority considers the email ignorable because they go directly to your website for the info. That’s the best case scenario! If most of your list does, then consider dropping the email. **Tip:** Send out a survey email seeking advice on your email. Use a subject line like, “Can I have your advice for our Church?” You’ll be surprised what you’ll find out. Ask questions that will help you deliver communication materials effectively. Tell people on Sunday to expect a “special survey email” this week! - **Don’t ultimately rely on a tool.** This is the main point. Perhaps [email](https://www.beknownforsomething.com/5-ridiculously-practical-email-improvements/) isn’t your best use of time, especially if your open/click rates are abysmal. What do we know about this digital world we live in? Most want to seek out info when they want or need it. **Tip:** This makes your website critical to your communication strategy. Make sure your content is easily discoverable from your homepage and inside pages delivering information as concisely as possible to reward those who seek it. **Categories:** Email **Tags:** audience, communication, Communication Content, Edit, visitors, website --- ### [5 Places the Church Talks Too Much (Stop It)](https://beknownforsomething.com/5-places-the-church-talks-too-much-stop-it/) **Published:** June 1, 2020 **Author:** BKFS **Content:** Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty edit. Is it because we don’t have something crucial to say? No. It’s BECAUSE we have an incredibly important message to deliver. That’s why we need to give the information in a way that most want. Briefly and to the point. 1. **Sermons.** As attention spans have gotten ridiculously short; the average length of a standard sermon has remained about the same. In a worship room it’s easier to capture and hold the attention of our congregation, but be careful if you repurpose content for online consumption since it’s harder to sustain attention with so many interruptions, multitasking, and alerts. Solution? Try reducing the length of sermons. Maybe split the sermons into smaller consumable packages. Or at least, edit website [sermons](https://www.beknownforsomething.com/good-email-communication-is-like-a-good-sermon-rare/) so they become more shareable and bite-sized. 2. **Describing Ministries.** Most churches know they have ministry silos with a house of brands. This isn’t good. Somehow we believe that the complexity of the various ministries (along with their disconnected descriptions) lead people to be impressed with all we offer. But to the contrary, to be known for something relevant and needed (that resonates outside of our inner core) a church needs a short, thread that quickly unifies our ministry suite under an umbrella of a benefit. Saying less so people listen more. 3. **Announcements.** Just because you have an announcement time doesn’t mean you need all your announcements. Nor should everyone be allowed to have a stage announcement! In fact, you should limit promotions to only a few that most present need to hear. And eliminate the ones that would be ignored (often because they’re intended for a smaller subset). And then? Make sure you’re giving only the benefit of attending with the website offering more details if someone is interested. Who knows? A shorter announcement time may get more people to listen! 4. **Bulletins.** Stop the madness. Most people don’t even read the [bulletin](https://www.beknownforsomething.com/making-church-bulletins-better/) even though it’s been given to them. But if they do, they don’t need all of the blurbs. Most people want you to give them just the quick highlights while your website offers the details once they’re ready to decide. Solution: reduce the size of your bulletin, focus on the bare minimum, and stop forcing people to take one. The option to pick one up from a table will save you money. Remember, your website needs to be topnotch with an easy-to-navigate calendar. 5. **Web content.** “Speed to content” is crucial on a [website](https://www.beknownforsomething.com/3-steps-to-editing-web-content/). Online, people want to find what they’re looking for, when they want it, as fast as possible. Rarely do they want it in long, paragraph form when a series of edited bullet points does the trick. Plus bullets attract the eye on a web page! Most churches don’t need more content. We need less. The solution? Church communicators need to hone the skill of editing. Who knows, it may get people to spend more time with our communication. **Categories:** Announcements, Audience, Ministry Event, Print Collateral, Website Design **Tags:** audience, change, communication, Communication Content, community, Edit, web, website --- ### [6 Steps to a Great Church Video](https://beknownforsomething.com/6-steps-to-a-great-church-video/) **Published:** May 24, 2020 **Author:** BKFS **Content:** People love church videos. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but a video adds even more complexity that’s very difficult to master. In order to shoot and edit a great church video, it requires, at minimum, a smartphone, an external microphone, and some editing software. However, lighting must be considered if shooting indoors. Many churches now have a few people who understand, light, edit, and produce videos (either on staff, on a volunteer team, or under contract); but great videos always start with a great story (that needs to be discovered or written). Start small and work toward more complex videos as required! For a basic great video (that tells a compelling story), here are 6 steps: 1. **Know your Audience.** Think about who will want (or need) to watch the video. Consider where it will play based on where the [audience](https://www.beknownforsomething.com/no-your-audience/) is. It can be in person, online, on social media, or at a kiosk. Once you know your audience; consider why they need to watch and the journey you must take them on (ie. start where they are and what they need to understand or change during the video). 2. **Focus on One Need.** Sure, they’ll be a lot of needs in their lives but a short-form video should only focus on one of them. In the journey, you’re taking them on, what is the most important need. Resist focusing on two things. 3. **Edit. Edit. Edit.** Like everything you do in communication, you must not post or print anything in its original (raw) form. Everything needs [editing](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) and especially a video. Think poetry and not prose. Consider your half-listening, low-attention-span audience and make videos as short as possible. Just enough time to tell the story eliminating all unnecessary elements that extend the time or lead to complexity. Based on where it’ll be viewed, decide how much time to allow. For most venues, a short-form video is less than 3 minutes. That’s about all the time most church services will allow and social media/website is about the same. It takes a VERY riveting storyline (and a large budget) to get people to watch longer. 4. **Let it Rest.** [Don’t rush](https://www.beknownforsomething.com/4-must-dos-posting-social-media/) releasing/posting a video. Once it’s been worked on, let some time go by, then watch it with a fresh set of eyes. Even better? Let someone (from your audience) watch it and comment on it. If they have questions or concerns, re-edit. 5. **Caption it.** And because most people watch videos on their phones during office hours, on the go, or in the bathroom (yes, it’s true), they don’t want sound. So caption it using YouTube tools or a 3rd party app like [rev.com](https://www.rev.com/) — just proof them carefully! 6. **Post it Carefully.** Even if the church video is intended for live viewing primarily, it’s wise to post it on Vimeo or YouTube since people will stumble upon them and be interested in the content or even share them! Since it’s critical for being discovered, spend time writing a good keyword-rich description, meta-tags, and also provide your website so they can find out more about your church! **Categories:** Audience, Communication Strategy, Website Design **Tags:** audience, Communication Content, communications, community, Edit, social media, strategy, video, website --- ### [Best Practices: 6 Steps for Communication Approvals](https://beknownforsomething.com/best-practices-6-steps-for-communication-approvals/) **Published:** May 18, 2020 **Author:** BKFS **Content:** The role of communication approvals encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Your [church communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/). Because they need to send projects to the printer, the website or posting to social channels, the approval process needs to be nailed down. Or embarrassing errors can and will occur. Here’s a suggested process for creating harmony between leadership and the communication team: 1. **Have an approved Graphic Standard expectation.** Your church needs approved visual controls for all [brand elements](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) (fonts, colors, designs, etc.) The Communicator should always assume that all communication materials will follow these rules (and automatically be approved by staff without question). This consistency is essential for your church’s communication. 2. **The Initial meeting is key.** When materials are required, the initial meeting is essential to bring the overall project direction. It’s up to the communicator to ask clarification questions to proceed. If the direction is “I’m not sure, just try something”; the ministry can’t complain when “something” is tried. I’ve found in my decades of doing this, that most leaders DO know what they do like. Want to make it even easier? Bring a couple of examples of what you’re thinking about. Not to copy but to set an expectation. Be clear with goals and deadlines. 3. **Initial creative approvals set the table for everything.** Details don’t need to be in place when the creative sketch is presented. A marker sketch or a quick computer layout often can prove the concept. The ministry must know if it’s headed in the right direction or if it’s off the mark. “I’m not sure if I like it” is not an acceptable answer at this stage. The communicator must prove they listened and are delivering the requirements of the initial meeting. And have reasonable assurance that communication goals will be met. 4. **Know who the details are coming from.** Someone in the communication process will be detail-oriented. You know who you are. No clear person in this mix? Find someone. Or you’ll end up with mistakes. “Someone” needs to supply the proper approved materials and double-check them at least one time in the final layout. 5. **Know final approval expectations.** Once the details are in place (photos, illustrations, words, etc.) “someone” that has the authority to know if it’s correct needs to approve everything. This person should be the detail person in #4 — when this is a different person, too many changes occur that affect deadlines. 6. **Communication extensions created (approvals not needed).** Most projects have a lead component (ie. a brochure). Once approved, all campaign collateral materials (ie. social posts, web page, etc.) shouldn’t require additional approval. However, the [communication team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) must take responsibility for all content to be accurate based on the initial piece. **Categories:** Brand Strategy, Business Essentials, Leadership **Tags:** brand, communications, leadership --- ### [7 Building Blocks for Church Social Media Success](https://beknownforsomething.com/7-building-blocks-for-church-social-media-success/) **Published:** May 11, 2020 **Author:** BKFS **Content:** It’s difficult to believe we’ve had social media for almost two decades. We once wondered if it would have staying power — and now we question if we use it too much! It’s become the “normal” way we keep in touch and the best way to build a following (outside of our physical world). You do want to stay in touch with your congregation don’t you? Well they’re on social media platforms. And your posts can help extend ministry-reach throughout the week (not just on Sunday). But I hope your church is also trying to build a brand following too! A relevant and needed church brand. **Let’s do it well! Here are 7 building blocks for social media success:** 1. **Build an audience.** Seek a following above all. Your [congregation](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) is the easiest to have follow you. Ask them regularly, but more importantly, give them a great reason to follow (you do have a reason, don’t you?). Also use hashtags your community are seeking to attract them. You can also pay to have posts broadcast to a targeted greater audience to gain brand new followers. 2. **Entertain more than inform.** Social media is a way we pass time. We use it as a second screen while watching TV, when we’re waiting in line, and even in the bathroom. Things that stick out from your social feeds? Things that entertain, interest, and engage. If you’re only promoting or informing, you’re creating content that will be mostly ignored. Plus, the channel’s algorithms will stop delivering your posts to people that don’t slow down on them. 3. **Keep it short.** Most of us prefer [edited](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) material. We believe the page’s author knows their content and knows what most people need so we want what they consider the bare minimum. Just enough. So do the heavy lifting of editing rather than expecting them to wade through a lot. 4. **Use images or videos.** They’re worth a 1000+words, right?! Plus the algorithms will love you. Just ensure they tell or extend a compelling story. Oh, and keep videos short (<3 min). 5. **Build a brand thread.** Your followers have a reason they want you in their feeds: you’re really good at solving something in their lives! Or helping them achieve goals. It doesn’t have to be spiritual but it should lead to spiritual things since you’re a church. That [thread](https://www.beknownforsomething.com/5-tests-for-an-effective-thread/) of content is what your church should be known for. And that’s your brand. Keep building it with every post! 6. **Engage and they’ll engage.** We want sharing, commenting, and liking of our posts. How do you achieve that? Make shareable and likable content that demands a comment. And then follow, like, share, and comment on other posts that have great content within your followers and within your brand thread. Be social! 7. **Create a schedule.** Like a show that arrives to your TV on a regular schedule, you want your content to be there when subconsciously they’re expecting it. So create a regular, sustainable, schedule. Also, consider when your audience is bored and deliver the content around that time. To do this effectively? You’ll need to schedule posts through an app like Buffer or Hootsuite. **Categories:** Audience, Social Media **Tags:** audience, brand, Communication Content, communications, community, Facebook, thread --- ### [Is Branding Too Perfect for an Imperfect Church?](https://beknownforsomething.com/is-branding-too-perfect-for-an-imperfect-church/) **Published:** May 4, 2020 **Author:** BKFS **Content:** Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”. **Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly?** The false premise to this question is that a brand shows perfection. I assume that’s because the appearance of a successful brand shows control of visual elements and message. Perhaps this controlled brand has the appearance of doing everything correctly. With perfection. **But the truth of branding?** It’s creating and controlling a brand story or [brand](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) promise with a visual identity that reminds people of the beneficial thread that’s truly the brand. Does it require doing things with excellence and continuity? Yes. But that doesn’t mean a well-branded church will look like they only have perfect people. In fact, a well-branded church needs to have an underlying understanding that we’re authentic. Real with struggles. And ultimately, that imperfection points to the truth that we need a Savior. **So how does a church brand effectively communicate as an imperfect group?** 1. **Acknowledge sin.** Brands understand that they bring a benefit to their audiences. In order to emphasize this, a church needs to remind their audience of our need. Therefore we need to be pain experts. In the way that Jesus talked of our flaws and sinful nature, we need to authentically communicate that we understand the battle. If we come across as a church who’s got our act together and have overcome the draw of sin, we do a disservice to our audience. 2. **Show flaws.** We must tell [stories](https://www.beknownforsomething.com/church-storytelling-essential/) of our flaws and brokenness that we battle daily. When we mess up? We acknowledge it as a way to be transparent and authentic. We’re NOT perfect; but we know Someone who is. Our message of the Savior requires us to demonstrate our imperfection. 3. **Be consistent.** Building a brand is about being consistent. And our consistency must build a regularly-used visual standard that points to our inconsistency, transparency, and sinfulness. That regular use allows our church to become known for it. So our communities can relate to our need for a Savior. Church branding is a balance. The moment that our brands drop the authentic side of being a Christ Follower with the roller coaster struggle we all face in that journey, we must take a hard look at our branding and adjust it. Let’s create effective church branding that demonstrates our imperfection! **Categories:** Audience, Brand Strategy **Tags:** audience, brand, branding --- ### [Social Media Isn’t Easy: Here are 5 Reasons Why](https://beknownforsomething.com/social-media-isnt-easy-here-are-5-reasons-why/) **Published:** April 27, 2020 **Author:** BKFS **Content:** Church is about fellowship (which by definition is social). And social media is simply a (mostly free) communication channel that has millions of potential followers on it. Because of this, it’s an excellent way to extend your ministry reach while being involved in the daily lives of your members. **So why do many [churches struggle with social media](https://www.beknownforsomething.com/5-social-media-tips-for-small-churches/)?** Check out these 5 requirements that make social media management incredibly complex: 1. **It requires followers.** Bonus if they’re engaged! I’m amazed that churches go to the effort of posting when they have very few followers. It’s like a Pastor deciding to preach to an empty room. A church must warrant followers in order to make it worthwhile. Struggle with this? Either your content isn’t right, or your channel isn’t. Fix this before continuing with the other 4 requirements! 2. **It requires constant content development.** Every social channel has an algorithm that pushes content to SOME of your followers. And they are expecting engaging [content](https://www.beknownforsomething.com/stop-abbreviating-plus-7-other-content-no-nos/) when they’re scrolling several times a day (although many are considering doing it less because the content doesn’t feel relevant to them). In order to engage and have more people see your posts, you either have to pay to boost… OR create really engaging posts. And once those posts (which could take many minutes to produce) are seen, they’re looking for more from you. And the treadmill continues. Every hour of every day! Relax though, you don’t have to be posting a ton of content. Instead, it just needs to be consistent. Consistently good and engaging. And consistently timely. 3. **It requires 24/7 monitoring.** The most valuable posts have content that your followers want to share. Or like. Or comment on it. The more this engagement happens, the more the channel will push (for free) your content. If no engagement occurs, the post fades and your content stops being pushed. When true engagement happens on a post, you MUST engage back if possible. If someone takes the time to comment, your church needs to be social and timely with a response. This “refreshes” the post and pushes it again as part of the channel’s algorithm. You don’t have to monitor continuously but most channels bonus you if you’re responding quickly. 4. **It requires leadership (and not support staff).** Because of the amount of quality content that needs to be created and responded to, it’s almost impossible for leadership to approve everything (and it’s why most senior leadership doesn’t want the social media job). So usually a support person does it. But support staff need continuous content (see 2 and 3). For success, this ultimately requires the support person to be elevated to a [leadership](https://www.beknownforsomething.com/church-communication-role-leadership-or-support-services/) position — to keep this constant mechanism working properly. So they can make decisions without constant oversight. Perhaps the best reason for making the communication role a leadership role! 5. **It requires a communication strategy.** Every church needs to have a [strategy](https://www.beknownforsomething.com/worst-church-communication-strategy-ever/) for reaching their congregation and community with ministry information. You also need to quiet some voices and amplify others in this strategy. If not? You’re just creating noise on social media that will be ignored. These are all difficult to resolve! But they must be overcome in order to engage an audience on social media properly. And social media certainly needs our church voice on every one of its channels! **Categories:** Communication Strategy, Community, Content, Leadership, Social Media **Tags:** audience, brand, Communication Content, communications, community, social media --- ### [Why a Church Naturally Does Social Media Well. But Doesn’t.](https://beknownforsomething.com/church-naturally-social-media-well-doesnt-2/) **Published:** April 20, 2020 **Author:** BKFS **Content:** It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should actually be the church in any social format that connects with a potential audience! But still the church struggles with social media. With last years’ algorithm changes churches are concerned that they’ll lose their current social followings. If they’re not doing social media well, then possibly their predictions will be true. Here’s why social media will work when a church represents itself well: - **It’s direct to consumer (community).** Jesus taught us to go into all the world. To go directly to individuals and teach them. Disciple them. The church needs to get outside of internal communication and go direct to the [community](https://www.beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/). We should know how to do that ministry! And social media is an extension of your church ministry. Individuals are meeting regularly in social channels and we have what they need. Social media simply delivers our content directly so they can receive it when our meetings won’t. Often we communicate with people in their living rooms, cars, and in restaurants. What more can we ask! - **Its purpose is to engage.**[ Engagement](https://www.beknownforsomething.com/3-ways-engage-audience-better/) is more than communication. It’s a conversation and a mechanism to do it well is social media. Follow growing social channels and you will see the interaction between people. That’s the purpose for it! Does your church simply promote and talk on social media? Consider asking and listening for awhile and you’ll get more engagement. That interaction will feed the algorithm that allows more people to see posts. You decide: promote and have your posts limited in distribution or engage and have your posts pushed farther. Jesus said the church would be known for love. Engagement is the outcome for genuine love. - **It should meet a need of an audience.** Social media will get attention when it speaks to the needs of the followers. In fact, all effective communication rises and falls on knowing your audience well. The more you get to know them, the more you’ll identify their needs, and the more you’ll love them enough to meet their needs. Social media allows you to minister to the needs in a channel. Social media can be the place of ministry. Where the church should be doing amazingly well. So why don’t we do social media well? Perhaps social media reveals that our churches know how to create events that utilize our buildings but have lost sight of the ministry aspects that define believer’s fellowship. Social media can bring us back to loving, caring and engaging the individual to Christ. All through the power of this digital tool. Go. Be the Church. **Categories:** Communication Strategy, Community, Content, Social Media **Tags:** audience, brand, communication, Communication Content, communications, community, Demographics, Facebook, social media, strategy, thread, visitors --- ### [How to Resurrect a Church Website](https://beknownforsomething.com/how-to-resurrect-a-church-website/) **Published:** April 13, 2020 **Author:** BKFS **Content:** Easter’s has come and spring is hopefully taking hold near you. New life is everywhere (especially as we emphasize the Gospel). Now, it’s time to resurrect your church’s website. Please! If you created your website (and it still looks similar) more than 3 years ago, it’s dying. And if you’re not updating your website content weekly, it’s certainly dead feeling. Pssst: unfortunately, your congregation (and community) don’t like visiting the information grave. Here are 4 ways to resurrect your website and make it new (looking). And something worth celebrating! 1. **Consider User Experience.** Few people enjoy doing something they find unpleasant. Your website needs to be enjoyable for your congregation while friendly to your community. Do people in your church enjoy their experience of finding info on your website? How can you know? Ask them! Ask questions like: when’s the last time you visited our website? What were you looking for? Have you ever looked for something and not found it? On a scale of 1-10 how would you rate our website? What would you improve? Prioritize what you hear and start to fix them. 2. **Add Google Analytics.** This free addition to your site (that can be added to most easily — Google it!) will give you actual [metrics](https://www.beknownforsomething.com/spring-clean-your-website-communication-5-tips/) on what information is sought. And who is visiting. This is the foundation of resurrection. Discover the top pages to fix first. And if “important” pages aren’t in the top 15 pages, you can rethink the organization so they’re more discoverable. 3. **Reorganize for your [Audience](https://www.beknownforsomething.com/no-your-audience/).** This is the heart of what kills most websites. Someone must discover answers to their biggest questions. Most don’t like to click more than 3 or 4 times and only spend about 30 seconds on a page to find the answer. Organization must be a simple main menu (about 6 items) and about 6 dropdown items per main menu. This main menu should be ordered by importance from left to right. And it must make sense without knowing the church (this makes it friendly to the community). Most want About as the first menu item, and Contact as the last. Based on who goes to the website; the middle items will change (but usually you need a Ministries or Classes, New? or Guests, Events or Calendar, and/or Serve or Outreach tabs). Many churches have a Sermon or Resource tab too. 4. **Edit. Edit. Edit.** What’s the key information that most NEED to know about your church? Usually it’s Times, Address, Event Info, Staff Contacts with Pictures, Ministry Info and Sermon Series info. That will keep almost everyone happy. Be careful if you want too much more — and review Analytics for current top pages. Imagine how simple a site would be if you had only this info! Like a breath of springtime air. [Remove](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) everything else from the main menu and it will help your site. Simply link to less important pages within your really important pages. And each page? Write a descriptive headline and then list the facts contained in several bullet points. Stop writing long paragraphs. You’ll be surprised how your website will spring to life. Less IS more. **Categories:** Audience, Communication Strategy, Website Design **Tags:** audience, communication, Communication Content, communications, community, design, Edit, editing, visitors, website --- ### [All your church NEEDS for Easter](https://beknownforsomething.com/all-your-church-needs-for-easter/) **Published:** April 6, 2020 **Author:** BKFS **Content:** All your church needs for Easter? Before quickly answering, consider this: I grew up in the church; you probably did too. But the sobering news is that about a third of our communities have no connection with a church. Does that mean 2/3s are fully connected? No. We know that even though someone knows about church doesn’t mean they go to church. And that number is slipping quite quickly. Most people have little clue why anyone would give up part of their precious weekend time with family to attend a church service. “Church” is no longer known for anything relevant to most. So, when Easter is mentioned, we church people immediately think that everyone knows the importance of Easter. You know, the awesome story of Jesus’ sacrificial atonement and resurrection which give us [power over death](https://bible.org/seriespage/8-what-must-i-do-be-saved) if we trust. This is a HUGE day for us on our church calendar! But I’m surprised it still makes it as a special day on our secular calendars because it’s no longer special to most in our community. To them? It’s the arrival of spring temperatures and a time to hide and find chocolate. Easter? At best, it’s a holiday to spend with the family and have a big breakfast together. **As a church communicator or Pastor, what do you NEED to do this Easter?** Engage. That’s my hope. I’d certainly like to see people coming to the saving knowledge of Jesus, but for the most part, the community isn’t really aware of what that means. So what should we do? **Here are 3 ways to engage your community this Easter:** - **Don’t assume your community understands the religious meaning of Easter.** Start with where most in your community are and have a conversation with them — in person, on social media, or on your website. Your goal? To get them to move incrementally towards understanding why Easter is important. Stop using overly religious terms (Maundy Thursday, Lent, Holy Week, etc.) in external communications unless you want to feel like a closed-club that’s unwelcoming. They don’t understand, so it feels like you’re talking a different language. It only disengages. - **Don’t assume your community will come to you.** Go to them. Reach into their lives, where they are, what they understand, and love them so they feel it. Help them understand what your church is known for: the clear solution (or [benefit](https://www.beknownforsomething.com/know-your-benefit-talk-it/)) that will speak into their lives (concerns, pains, goals). We call that a thread. Want to discover your [thread](https://www.beknownforsomething.com/church-rebrand-thread/)? [Start here.](https://www.beknownforsomething.com/about/) - **Don’t assume the community will follow-up.** Instead, find ways to meet them again, [email](https://www.beknownforsomething.com/good-email-communication-is-like-a-good-sermon-rare/) them later, or reach back into their lives. How? Ask them what you can do for them and do it. Stop thinking about getting people to attend church; allow your church to engage with your community where they are. This is true engagement rather than relying on them to do the hard work. It should be part of an effective [communication strategy](https://www.beknownforsomething.com/church-communication-strategy/). This year, let’s truly reconnect with our communities so that we can connect our church [thread](https://www.beknownforsomething.com/church-rebrand-thread/) that we’re known for to the [Scarlet Thread](https://beknownforsomething.com/church-rebranding/) of the Gospel. Have a blessed Easter; share the resurrection story in a way that will engage! [![Church Branding Leader Retreat](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Church-Branding-Retreat-Info.jpg "Church Branding Retreat Info - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/branding-retreat/) **Categories:** Audience, Community, Ministry Event **Tags:** audience, benefits, communication, community --- ### [Last Minute Easter Communication Checklist](https://beknownforsomething.com/last-minute-easter-communication-checklist/) **Published:** March 30, 2020 **Author:** BKFS **Content:** The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy to-do list?!”. All church comm veterans know the answer is “yes”. If there’s time before an event, there’s still more that can be done. But let’s be strategic. Here are 4 last minute Easter (or any large event) Communication tasks on your strategic checklist: 1. **Double-check website content.** People in your community considering attending your Easter service (online even) will usually look at your [website](https://www.beknownforsomething.com/spring-clean-your-website-communication-5-tips/) prior to a live stream (or live event). Many decide if they WILL attend (or watch) based on the content. Is there an easy way to discover times, location, and expectations? Can they see recent pictures of leadership? Can they understand what will happen before, during, and after the service? Are you going to ask them to register as a guest during the service? Consider asking them on the website first! Reward them for doing it: let them pick something up at the church or have it mailed (Tee, Mug, Chocolate, or let them choose). Oh, ensure website pictures establish what your campus looks like today (even if you’re online only)! Finally, proof. Don’t let sloppy typos keep people from questioning your quality. 2. **Review social media scheduled posts.** People who are considering attending (or watching) need reassurance they’re making the right decision. Don’t bombard with promotion, instead let them peek behind the curtain so they get excited about what’s to come. Ensure your graphics are sharable so your followers can invite friends. Finally, make sure you are scheduling so posts are appearing when your followers are likely to be scrolling (use metrics or think about when your average follower may be bored — since that’s when they turn to social media). 3. **Consider a followup plan.** Every person (congregation or community) that attends/watches needs to be part of a followup plan. What’s the easiest way to communicate to them? What would you say that would bring them back regularly? Often the followup plan starts on the big day with a service graphic or announcement. Then social media or email followup starts moments afterward. Finally, put yourself on the guest followup list so you experience it first hand! 4. **Pray and be thankful.** Remember, we’re celebrating the resurrection! Breathe. You’re juggling so many things and may even be upset with the process. And it’s a crazy time since the COVID19 crisis! Don’t let any of it steal the joy of thankfulness. Spend quality time in prayer (maybe more than 5 minutes). God wants to hear your needs and heart. Finally, remember to thank Him for all He’s done in your life. It’ll change your perspective drastically. Oh, and wish someone a Happy Easter! Like I am for you. **Categories:** Community, Content, Ministry Event, Social Media **Tags:** audience, community, social media, visitors, website --- ### [Spend a Ton of Time on Your Website to Save a Ton of Time](https://beknownforsomething.com/spend-a-ton-of-time-on-your-website-to-save-a-ton-of-time/) **Published:** March 23, 2020 **Author:** BKFS **Content:** For 30+ years I’ve worked in communication with about half that time working with websites. Over the last 10 years I’ve spent a ton of time helping others work with their websites as they’ve developed a website-centric communication hub. This past year as Communication Strategist of a statewide denomination, I’ve gotten deep in the weeds of fixing website issues. What I’ve learned? If your website’s broken, your communication strategy (in this new digital world) will be broken. Like all problem-solving, it’s rare that a quick fix will solve longterm issues well. Someday I pray that website development will be even easier than it is now. But no matter what content management system (wordpress, joomla, etc.) you use, you must spend a ton of time on it. Your website is never “done”. It’s a work in progress both on the user interface side as well as the content. If you do these simple (yet time consuming) things, you’ll discover they’ll save you a ton of time in the longterm: - **Organize.** Understand what you want your church [brand](https://www.beknownforsomething.com/4-beginner-tips-church-branding/) to be known for: a beneficial promise. Add the tagline to your logo. Then consider how you provide it to your audience. Ensure your menu gives enough info about how you provides it uniquely. The menu shouldn’t raise questions, it should answer them. This keeps people on your website to find info instead of calling your office. - **Edit. Edit. Edit.** For people to consume website content, you must simplify to remove all the unnecessary content. Stop the calls and emails looking for clarification because they didn’t want to read (because of its length). Also, the [editing](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) process helps you clarify overall message (saving time as you work with the various ministries). - **Answer [Persona](https://www.beknownforsomething.com/4-requirements-for-personas/) Questions.** A local church can’t reach everyone. Neither can their communication. Instead, know who you want to engage with and do it extremely well. Picture them often, but most importantly, talk to them (in person) to discover what questions they have. Then ensure a short website path to answer them simply. This saves inquiry time later! - **Automate Forms.** Forms take time to set up but add dropdown fields to help understand the ministry area where the inquiry comes from. Then automate the form submission to send the question to the person that best answers the form. This alone saves a ton of time (answering and forwarding emails)! - **Add Downloads.** Many times (especially in ministry world) websites point people to ask for things, or pickup something at the church. Most people just want to refer to something quickly. Instead (to save printing time) put the content on your website or have a downloadable PDF. Scared you’ll miss a lead? Have them give their email address in order to download. Then followup via email. - **Link and Lead.** Every page, post, event, etc. should have links to other places on your website (for more info that someone might want). Don’t create dead-end pages! The longer someone stays on your website, the more inquiry time is saved at the guest services’ desk later. **Categories:** Communication Strategy, Content, Personas, Website Design **Tags:** brand, Communication Content, communications, editing, website --- ### [Why Your Church Communication (Probably) Isn't Working](https://beknownforsomething.com/why-your-church-communication-probably-isnt-working/) **Published:** March 16, 2020 **Author:** BKFS **Content:** So, your church communication isn’t working like you think it should. Perhaps your congregation attendance is shrinking or many of them don’t know about the important ministry events. Sure, it could be communication staff issues, ministry problems, bad design, a lackluster reputation, or many other issues that could be blamed. **But ultimately what decides if communication fundamentally works?** It’s these 3 foundational issues. If they’re broken? Your communication is far from effective. 1. **You’re not connecting with an audience.** If you try to reach a large audience (or “everyone”) you’ll reach very few because it’s difficult to break through into their world. If you target a smaller [audience](https://www.beknownforsomething.com/no-your-audience/) of like-minded people, you’ll be more able to get their attention. Right now, if you’re trying to communicate to a smaller audience, and they’re not engaging, the message is probably wrong. It probably isn’t something they desire or need. Relevancy is often rewording your communication so they hear information about themselves and their needs (even though it’s what you offer them). 2. **You’re not focusing on your community.** This is different than the first point (note I say “community” and not “audience”). Your church has two audiences: internal (congregation) and external (community). Many churches are so internally focused on their congregation that they lose sight of the [community](https://www.beknownforsomething.com/scary-indicators-youre-not-connected-community/) around them. In the secular world, if a company only focuses on their current clientele, and not their potential sales pipeline, they will begin to fail. If you’re not practicing the Great Commission (while you’re going, making disciples), then your congregation will usually start to decline. You can’t just be internally focused with your communication strategy! A critical part of your strategy is outreach (to the same “type” of person your congregation contains). A demographic analysis of your reach area is the foundational step for communicating a message to your community (that will be received). 3. **Your content is about YOU and not THEM.** Communication content must be seen by an audience as a solution if you want to engage with them. Or at the very least, it needs to be “perceived” as relevant to them. Churches must stop presenting material about themselves (that is often overlooked and ignored) and start producing materials about their audience’s needs, concerns, and/or goals. By doing so, the audience will see themselves in it and perceive the communication as a path to their goals or a solution to their needs. This is the sweet spot of communication we must all accomplish! Having communication issues? Work on fixing these three fixes and your church brand will connect so your audience(s) will see how God can use your ministries in their lives! **Categories:** Communication Strategy, Community, Content **Tags:** audience, communication, Communication Content, communications, community --- ### [Church Communication Role: Leadership or Support Services?](https://beknownforsomething.com/church-communication-role-leadership-or-support-services/) **Published:** March 9, 2020 **Author:** BKFS **Content:** Historically, local churches have divided staff into two areas: the called ministry leadership (who come up with ministry ideas) and talented support-services people (often called Ministry Assistants, Secretaries, etc. who help finish the ideas without much input). **Where does the Communication Role find itself?** Decades ago, Church Communication was much simpler. It was basically changing the church sign, word processing the bulletin, and sometimes producing a church newsletter. Essentially getting someone to do page layout of provided information. **Then things changed in communication.** The internet introduced a new information/communication age. The church took advantage of it by hiring suppliers to create a website framework for them. But having the communication tool wasn’t the answer. Proper content needed to be developed and updated. Constantly. This added complexity to the support role by adding to the plethora of material that they were already juggling. It also required more than event promotion to engage people! Social media arrived and the website complexity became a daily task. The support team simply couldn’t keep up and/or the leadership couldn’t provide enough content in a timely manner. **During this time, colleges started training people to be excellent communicators.** Not just content placers, but content developers. They understood the engagement process and ensured information was developed and received properly. In the church, these new church communicators still need to rely heavily on Ministry Leadership but AS a ministry leader. They actually help create and/or edit the content rather than simply input and place information from someone else. The outcome when this all happens? More content (that works for the church’s communication goals) is created. **Businesses and many Christian organizations realized that this greater role was needed.** So early adopters hired talented communicators who helped transformed their look and brand. However, several years after the shift, some churches created or appointed someone to be in charge of their communication EXCEPT they kept the old school thinking where the communication role was simply someone taking orders from leadership and placing material into a channel. This is wrong. **Not letting the communicator have input or leadership is a disservice to the professional communicator AND the local church.** Communication is not simply a support position. Communication is a calling. An important ministry. A leadership role for the local church. Only when a church realizes this, will the full skills and benefits of a professional communicator be coordinated and effective in our quest for reaching our communities and informing our congregations. **Categories:** Leadership **Tags:** communication, leadership --- ### [Spring Clean Your Website Communication (5 Tips)](https://beknownforsomething.com/spring-clean-your-website-communication-5-tips/) **Published:** March 2, 2020 **Author:** BKFS **Content:** You’re busy. You juggle a ton of details and maybe even manage a group of chaotic people. And that’s in your personal life! Then you duplicate that in your ministry life and it doesn’t leave much time for anything else. On top of that, you know you should keep up with the news cycles, your favorite podcast, that communication book that everyone’s raving about, and the ton of emails you receive. HELP! Stop the madness and let me (I mean, you) off. The world (your life and your church) has so much going on that we need to prioritize what we have time for or we run out of time! Perhaps why the gym gets left out of most daily routines? Why many ignore most of their emails? Yep. Why? Because the things dropped are perceived as being “not critical.” And we’re all in the same boat. You. Me. Your congregation. Your community. In fact, in the quest to take it “all” in (and remain sane), most people have to edit. Half listen. Or ignore. What’s even easier? We gravitate to informational sources of that edit for us. Those who say less (but still have great content), we listen to more. Our church websites (and all communication for that matter) needs to take heed and spring clean. Or we risk being ignored. Here are 5 spring cleaning tips: 1. **Develop a communication thread.** You’ve heard me say it before: Every brand must know their simplified lane of relevant and beneficial information and then stick to it. Weaving it through everything we do. Our information should be limited to what our audience feels is a solution to their needs or a path to their goals. Then we become known for the [thread](https://beknownforsomething.com/church-rebranding/) and people pursue our content and consider it “needed” in their lives. 2. **Remove unnecessary words.** Look through all content and consider how you can say it with less words. People don’t want to tackle content that appears to take too much time. Remove redundancy, use shorter words, edit so you use bullet points with “just the facts”. Stop wasting people’s time with your long wordy paragraphs. 3. **Tell a story with pictures.** It’s worth a 1000 words, right? So use them. Ensure your pictures tell a story and extend your thread and message. If it doesn’t? Don’t use it — it’s only wasting space. 4. **Say it with a short video.** People prefer short (<2 min) informational (shareable) [videos](https://www.beknownforsomething.com/creating-a-viral-church-video/) if they’re packed with information THEY find relevant. Start videos by naming the audience, discussing their concerns or goals, then end by clearly giving them a reward (a solution!). Make sure you caption your video since most people watch videos with the sound off (think workplace or bathrooms). 5. **Lead to secondary pages.** Every page doesn’t require ALL your [content](https://www.beknownforsomething.com/?s=content). Instead, use your pages to link them to the page with the fuller information. This way it doesn’t clutter a page, instead it says it briefly and leads to the place with more content (only if someone wants deeper info). Watch your web metrics (Google Analytics) to see if anyone really cares about the deeper dive (most aren’t as interested as the one who creates the content). **Categories:** Communication Strategy, Content, Thread, Website Design **Tags:** brand, communications, thread, website --- ### [3 Symptoms You Have Ministry Silos (How to Fix Them)](https://beknownforsomething.com/3-symptoms-you-have-ministry-silos-how-to-fix-them/) **Published:** February 24, 2020 **Author:** BKFS **Content:** When it comes to effective Church Communication, ministry silos are bad. Usually church leadership understands that siloing is defined when a church feels like a series of competing departments that simply gather on a campus. Rather than a vibrant church that is known for something in the community with various subgroups helping different groups of people. The more a church’s groups compete, promote, and draw inward, the more these silos start destroying the “farm” (to take the analogy one step farther). From the audience’s perspective, the competition becomes a reason to ignore or not understand the church. **How do you know if you have silos? And how do you fix them?** Here’s what I found: **Every Ministry is talking loudly.** In the quest to communicate, each ministry tries to make sure they speak loudly. They’re aware of the other communication noise in the church, so they struggle to rise above the noise and take precedence. It ultimately creates more noise which drives people to listen less. **FIX THIS:** establish the church’s brand promise (the thread) and reward ministries when they promote that thread. For events, determine who needs the loudest voice (through tiering) based on how many people would be interested in attending. For example, an “all church” event should have a louder voice than an “all ministry” event. Use the tiering to limit channels and timing of those who don’t reach as many in your church. Your church must talk less; so people will listen more. Of course, every event needs a place on a master web [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) and everyone needs to be shown how to find what’s offered for them. **One Ministry doesn’t care about all ministries.** Most ministry leaders over a department are highly focused on their tasks and goals. This isn’t a bad thing — except when they aren’t aware of all the other departments. So they tend to become a [silo](https://www.beknownforsomething.com/6-signs-your-church-has-ministry-silos-tear-them-down/). How can you tell? When in a large group, they tend to brag about their accomplishments and share about their tasks and challenges rather than inquire about others so they can learn from them and work together. **FIX THIS:** A senior leader needs to motivate team meetings to become something where teamwork truly occurs for the greater good of the overall ministry. This is challenging and takes a special leader! **Ministries have their own colors, fonts, logos, or name.** A church needs to be a [Branded House](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) and not a House of Brands. All ministries must learn to work together for the common good of the overall Church brand. Can there be sub-brands in a church? Absolutely! But they should have a strong connection to the Church’s brand. **FIX THIS:** Eliminate (or tone down) all brands that don’t. If you have a Children’s Ministry in a church called Mission Shore Church called “Little Helpers” (and they have a separate logo, colors, etc.), rebrand them to “Mission Shore Kids” and make sure they use one of the churches colors and fonts in their logo. Or even better? Use the Church’s symbol for the kid’s ministry. That way, the power of the Church’s brand adds value to the Children’s brand. **Categories:** Brand Strategy, Communication Strategy, Thread **Tags:** brand, Communication Content, communications, strategy --- ### [5 Tests for an Effective Thread](https://beknownforsomething.com/5-tests-for-an-effective-thread/) **Published:** February 17, 2020 **Author:** BKFS **Content:** Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. **That’s what I call a communication thread.** A brand promise or brand story that is maintained and controlled so that it unites ministries and tears down the ministry silos within our local churches. Some people call it a tagline, slogan, or positioning statement. But those concepts sound so temporary. A longterm thread works as long as it’s “effective”. What are those criteria? Here’s a 5 question test to prove your thread will work over several years: 1. **Does your Audience look up?** Your thread must be connected to an [audience](https://www.beknownforsomething.com/no-your-audience/). In fact, an effective thread will usually be so strongly focused that someone can determine who you’re targeting from it. Geico Insurance’s thread “15 minutes could save you 15%” points to their audience: people who don’t have much time and don’t want to overpay for insurance. Remember, your community will rarely “look up” for something spiritual. So resist threads that scream “we are a church!” since at least a third of your community typically isn’t interested. Instead, consider that they’ll look up for something that they deal with daily. Jesus spoke to the Woman at the Well about water first before turning to spiritual things! 2. **Is it Unique?** This is important. If every church in your neighborhood uses the same thread (i.e. “Better Together”) it loses its draw. Plus, search engines won’t know who to direct searches to. So try and say it differently with more unique keywords (without getting too odd). If you discover a 2-5 word thread check to see if you can get the URL — it’s a great read of whether it’s unique. Or at least google it (with quotes around it) to see how far down the list you’d probably be in results. 3. **Easy to Remember?** In the quest to get it unique, churches often get too long. Or words that people don’t use regularly. If you do the standard church thread with 3 things (i.e. Inward. Upward. Outward.) fewer people will remember or use it. Try to be known for some… THING. Yes, one unique thing will be remembered much longer than 2 or 3. And make sure it rolls off the tongue by your primary audience. If it feels awkward to work it into your daily discussion, it’s the wrong thing. Say it simpler! 4. **Does it connect Ministries?** Almost every [ministry](https://www.beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires/) in your church will need to interpret the thread for their specific audience. If your thread is “Better Choices”, you can imagine how the kids ministry could use this, as well as the students, adults, and seniors. Used slightly different, but the same words. This is the power of an effective thread. Unique, causing unity, and actually used. Does this example assume a particular audience? Do you think there are enough people in a community who are trying to make good choices? Absolutely. Imagine how this could rollout for a recovery program! 5. **Does it pass the Smell Test?** Does it sound Political? Can it be Misinterpreted? Don’t use it. Be careful if your audience could hear something that’s unintended. Pretend to be a preteen boy and ask yourself it could be use inappropriately. Don’t roll out a thread and discover it misses the mark of an effective, beneficial, desired slogan. Or worse, a joke. **Categories:** Audience, Thread **Tags:** audience, benefits, thread --- ### [7 Rules to “Tidy Up” Your Church Website](https://beknownforsomething.com/7-rules-to-tidy-up-your-church-website/) **Published:** February 10, 2020 **Author:** BKFS **Content:** Marie Kondo’s Netflix Show (Tidying Up) has been all the rage. Why? We innately like living in a decluttered space where we can find things that make us feel fulfilled. It doesn’t take a Japanese organizing consultant to discover how to do this, however her simple tips have captured the world. Let’s mirror her fervor. Not on your apartment, office space, or closet. But on your website. This is the perfect time of year to start tidying this essential church communication space. It’s time to look through your website content so that your audience will feel joy when visiting it. Delight! No, not utilizing Japanese artistry, but instead, an editor’s heart with a communicator’s control. Note: We’re not seeking nirvana (this buddhism/hinduism term runs counter to Christian belief), we’re instead seeking “speed to content”. People want to find what they’re looking for. As quickly as possible. **Here are 7 tips to tidying up website content:** 1. **Don’t do it all at once. Start with a ministry at a time.** Consider who’s coming to the website with questions about that particular ministry and take on their [persona](https://www.beknownforsomething.com/4-requirements-for-personas/). Can they find what they’re looking for? Is the organization good? Get to know everything that’s on your website concerning that ministry. Consider the menu as you go through each ministry. You may want to adjust it! 2. **Respect the ministry.** Sit down with the Pastor/Leader in charge. Ask, from their vantage point, about the information and why they believe it’s necessary. Listen to their heart and make sure they feel heard by you. Thank them for all they do! 3. **Be careful of “that’s the way we’ve always done it” mentality.** We all tend to hang on to tradition. Especially at church! Look at other websites with similar content and see if there’s a better way to present the information. Change is sometimes your friend! Make sure you continue to respect each ministry as you make changes. 4. **Editing is the wonderful purge.** Because people want the answer in as few words as possible, start [eliminating](https://www.beknownforsomething.com/3-steps-to-editing-web-content/) as many non-essential words and thoughts. Get to the heart of the answer quickly. Let this become enjoyable: count words and try eliminating half of them (or another reasonable goal). Keep your audience’s understanding in mind as you eliminate and reword. Bullet points are your friend! 5. **Learn to Redirect.** While you’re choosing thoughts for understanding; consider every location that the persona “might” want to go to if they only were aware. Create links while crafting sentences so you subtly redirect people to what they need to know. Enjoy creating the links! 6. **Fall in Love with your Website.** In the process of understanding your persona, I pray you fall in love with them. Then know the website is the channel to show your love. Show pictures of your persona loving the church and ministry back. 7. **Rediscover your Church Brand.** Control every color and font in such a way that each ministry has personality yet wears the church [brand](https://www.beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/). The graphic standard will show constraint. And the persona will find a peaceful environment with less competition. Ministries will feel like they work in harmony! **Categories:** Brand Strategy, Content, Personas, Website Design **Tags:** brand, Communication Content, Edit, editing, WE b, website --- ### [10 Church Communicator Personalities (Check the Mirror)](https://beknownforsomething.com/10-church-communicator-personalities-check-the-mirror/) **Published:** February 3, 2020 **Author:** BKFS **Content:** I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways. Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see (did I miss any?): 1. **Juggler.** In a feeble attempt to keep up with all the requests, they start various plates spinning. Their constant “busyness” rarely gives them a sense of accomplishment. 2. **Procrastinator.** No matter how busy, “something” always seems to be priority over urgent tasks. “I’ll just check facebook for 10 mins; THEN, I’ll crank out that content” is regularly internalized. 3. **Bulletin Nazi.** People are fearful of this person as they wear a robe of grammar rules, typo spectacles, and deadline alarms. However, they accomplish a ton of things with a long wake of wounded suppliers. 4. **Chatty Cathy/Charles.** They feed on interactions and meetings in an attempt of keeping up with all that’s going on and understanding the needs of others. Unfortunately, little time is left to accomplish those needs since their time is eaten up by “one more story”. 5. **People Pleaser.** There’s so many requests and desires by so many people surrounding them. Their treadmill of expectations is set on an unachievable uphill incline. The more given, the more expected. 6. **Strategist.** Somehow their workload is managed and prioritized properly with goals set and met. Their level-headedness creates a perfect calm with each interactions. Other name? Communication unicorn. 7. **Creative.** They dread doing anything the same way twice; so an attempt is made to be unique in all accomplishments. They discover this is almost impossible to accomplish 100% of the time so they divert to procrastination while waiting for a creative spark to overcome them. 8. **Dreamer.** Closely akin to a Creative, they love blue-sky thinking while resisting boundaries or standards. They often create houses of brands rather than branded houses and often live in a perpetual “what if” holding pattern. 9. **Encourager.** This church comm exhausts themselves trying to model what they’re desiring from their leadership. People enjoy their presence and kindness all while depleting their positive energy. 10. **Take-Out Window Operator.** “How can I help you?” is uttered almost as much as “do you want \_\_\_\_\_\_ with that?” This personality tends to listen to others more than their inner communication high standard. This blind, service-oriented servant feels like they’re one ketchup packet request from a breakdown. So, which is you? Perhaps there’s a better description as we prayerfully attempt to communicate to our congregations and communities or maybe you’re a combo special. No matter who you are, assess whether it’s sustainable and adjust your personality as needed. Either that, or you’ll sadly find yourself a “former communicator”. **Categories:** Communication Strategy **Tags:** business, communications, leadership, team --- ### [Quiet Church! 7 Steps to “Saying Less So They Listen More”](https://beknownforsomething.com/quiet-church-7-steps-to-saying-less-so-they-listen-more/) **Published:** January 27, 2020 **Author:** BKFS **Content:** If you’re in a quiet room and someone says something, you will probably hear it. As soon as you add ambient noise (like I have as I sit in an airport with so much going on); you really can’t hear anything. We’ve learned to tune out the noise. If a church rarely makes a stage announcement, and then does, people are more apt to listen. If they always share lots of announcements (relevant and irrelevant), eventually people will half listen. Or may stop listening all together. **Talking twice as much is NOT the answer.** In fact, it contributes to the noise and encourages less listening. This is where most of our churches are today. Noisy with no one hearing anything. Perhaps we need to quiet our church communication and then people will listen more when we speak about opportunities. Imagine! Here are 7 steps to doing just that: 1. **Realize you have a listening problem.** Are people aware of events, service opportunities, and ministry wins? Does the average member know what’s going on? Is attendance to well-produced events waning? Then repeat after me: “We must start saying less, so people will start [listening](https://www.beknownforsomething.com/yikes-people-listening-differently-3-ways/) more”. 2. **Understand that everything can’t be promoted equally.** If everyone is screaming, it’s often because you have ministry silos that believe it’s better to try to speak louder than everyone else. Everything can’t be important. Some voices need to rise above others. 3. **Tier messaging so there’s a loudest voice (and quiet other voices).** Decide a tiering system based upon how many need to be reached with the message. Does virtually everyone need to know about a church-wide picnic? Then it needs a louder voice than a committee meeting. Don’t waste the time of a congregation in order to get 12 people together. It’s probably better to email, text, or call each person. 4. **Understand that we battle attention spans.** According to a recent study, humans have an 8-second attention span. We lose interest extremely fast and it’s not getting better. Once we lose interest, it takes more effort to restore it. 5. **Create a digital hub mentality.** Details don’t need to be given. Instead establish that your [website](https://www.beknownforsomething.com/?s=website) is the trusted place for the details. Then ensure that the event details are accurate and easy-to-find. Perhaps create a page on your website that has filterable (based on ministry or demographic) event information for the next 2 weeks. A customizable online bulletin if you will. 6. **Monitor engagement and understanding and adjust.** It’ll take a while, but when you start sharing less because you’re ensuring relevant information to the majority, you’ll start to see more listening and engagement. Decide what metrics to follow so you know how much you need to adjust. And then let leadership know the success you’re having! 7. **Ensure smaller groups have other mechanisms to communicate effectively.** And they’re aware how to get an email, text or flyer that will push relevant information to them. **Categories:** Audience **Tags:** community --- ### [Church Communication Must Show You Care (Here’s How)](https://beknownforsomething.com/church-communication-must-show-you-care-heres-how/) **Published:** January 20, 2020 **Author:** BKFS **Content:** I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love and caring). We’ve become really good at being salt while our “light” skills haven’t broken through. Dare I say that the church has hidden our lights under a salt-flavored bushel basket? It’s always easier to become known for what we’re against, than it is to be known FOR something. This elicited a lot of questions from the congregation as they stayed for an hour after the service asking me questions about how they can be known for love. Church communication must tackle this since it’s the voice of ministries to our communities (and not just an internal reminder voice to our congregations). The test? Do our non-church members in our communities know we care? How about our members? Both must feel it. Here’s how to truly care for a group (as God’s called us to) using communication: 1. **Identify, know, and love your audience.** The best way to do this? Look at your demographic numbers (internally and externally) and get a clear understanding of the [groups](https://www.beknownforsomething.com/the-12-days-of-communication/) within your reach. Which ones are growing and which aren’t represented (but should be). Get to know them. Truly understand their needs, concerns, and goals. The more you know, the more you should want to help them. To love them (as Christ does). Fall in love with the people God’s placed around you. 2. **Know how they receive love and caring.** Dr. Gary Chapman’s book, “5 Love Languages”, defines the ways we receive love from others. Are you attempting to communicate [love](https://www.beknownforsomething.com/be-known-for-love/) and caring in all 5 ways? Do you give them things, serve them, encourage them, spend time with them, and for those wanting it, giving them a handshake or a hug? We need to have a spectrum of caring. 3. **Make communication about them, not you.** Many of us like to talk about what interests us. But that often can feel promotional and boring to others. Want to engage a group of people and have them wanting more? Make all your [communication](https://www.beknownforsomething.com/3-ways-to-develop-great-content/) about them. If the focus feels like you care for them, they’ll receive it willingly. 4. **Stop pushing when they should be pulling.** The sign of caring communication? People will reach out for it because they want it. If you feel that your church continuously pushes content and you constantly wonder if it’s being received, then you’re making it too much about your ministries and events and not about the people it’s intended for. Rework your communication and make sure it clearly identifies who it’s for, what it’s solving, and delivers something in a manner that will be received. And desired! **Categories:** Audience, Communication Strategy, Content, Personas **Tags:** audience, benefits, communication, Communication Content, community, Demographics --- ### [3 Negatives Required for Positive Communication](https://beknownforsomething.com/3-negatives-required-for-positive-communication/) **Published:** January 13, 2020 **Author:** BKFS **Content:** Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel” and the list goes on and on. **We can sound so negative.** A good communicator will concentrate on ENABLING ministry and not discouraging it in a negative fashion. Except — when it comes to these 3 negatives that every person, church, and organization needs to be aware of in order to have effective communication. An effective communicator has to use these 3 things carefully to emphasize their brand: 1. **Communicate barriers.** You must communicate solutions to engage and connect with your audiences. If you only talk positives though, you risk people forgetting what you’re solving. Good communicators know the barriers that are in the audience’s life, so they can be identified, communicated, and then after it all settles in, the audiences need a reminder of the available solution one more time. 2. **Define the enemy.** A great [story](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) needs a terrifying villain that haunts, seeks to hurt and hold back. Regularly point out and name that enemy! It can be a person, demon, or character flaw. But point to its existence and evidence that its around every corner — but only because you want to protect your audience, give them hope, and ultimately overcome the “bad guy”. Think about every major story, fairy tale, movie, or illustration — and you can name the villain. 3. **Declare why the audience can’t.** Something within every person in your audiences holds them back from doing the right thing, accomplishing their goals, and feeling victorious in their lives. They need to be reminded of what it is. So that with your help, they can overcome whatever it is. Truly, together you’re better. This creates a bond between your [brand](https://www.beknownforsomething.com/church-brand-can-learn-cattle-branding/) and them. Just make sure they become the hero of the story! Should you ever stop after doing these 3 negatives? Never. They need to know that the Holy Spirit is ever present in order for them to defeat the things keeping them from a victorious life. And you are known for communicating that hope in a constant reminder of that Power that lies within every believer. Simply communicate the negatives, then remind them of your positive brand thread (that’s what you want to be known for). This is the power of effective communication. **Categories:** Audience, Brand Strategy, Communication Strategy **Tags:** audience, brand, communications, community, strategy --- ### [STOP Abbreviating (Plus 7 Other Content No No’s)](https://beknownforsomething.com/stop-abbreviating-plus-7-other-content-no-nos/) **Published:** January 6, 2020 **Author:** BKFS **Content:** Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (WordPress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the important! Often, if the content is correct, an audience will endure a subpar channel to discover it. Sure, once you have the content honed for an audience, you should eliminate channel barriers and choose delivery tools that enhance the experience of receiving it. But only after the content is right. To get started on great content, here are 8 things to STOP doing; and what you should START: 1. **STOP Abbreviating. START** spelling things out for clarity. Don’t assume everyone knows what you’re saying. You (as the creator) will always understand the content better than your audience does. 2. **STOP Writing Long Paragraphs.** **START** removing every word and concept not needed in your quest to educate, inform, and entertain (as quickly as possible). Think bullet points, subheads, and callouts. 3. **STOP Creating Gray Paragraphs.** **START** writing paragraphs that have eye-interruptors (links, subheads, bold callouts, bullet points) instead of words, words, words (that only create an easy to ignore “gray” look across paragraphs). 4. **STOP Losing Your Understanding of the [Audience](https://www.beknownforsomething.com/no-your-audience/)(s).** **START** reading and rereading content from the vantage point of a new guest from your community. Seek for their understanding. Know what they want and deliver it every time. 5. **STOP Assuming.** **START** realizing that most only want bare facts and information for what they’re seeking. Think they may want more? You’re assuming a lot (but use links to take them to find it). 6. **STOP Using Only Words.** **START** understanding that a website is a media outlet, not a book of words. Use video, photos, illustrations, and diagrams to seek engagement. More will end up reading the words around them. 7. **STOP Link-less [Stories](https://www.beknownforsomething.com/church-storytelling-essential/). START** telling stories that lead somewhere. Use links to take them on the journey they need; even though they weren’t aware they wanted the new found information. 8. **STOP Being Clever.** **START** a quest for simplicity using words and concepts that don’t need an explanation. “Clever” can be good occasionally, just make sure the meaning behind “cleaver” is not required for their overall understanding. **Categories:** Audience, Communication Strategy, Content **Tags:** audience, benefits, Communication Content, communications, community, goals, keywords, storytelling --- ### [4 Requirements for Personas](https://beknownforsomething.com/4-requirements-for-personas/) **Published:** December 16, 2019 **Author:** BKFS **Content:** A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona descriptions help you hone your message in their group so it’s received properly. It can even keep you on the path to reaching them with the Gospel. Trying to reach everyone? You’ll rarely accomplish the goal. Instead, aim at a smaller defined persona group (or groups) and you can shape your message so it’s received properly and change the perception of who you are and what you have to offer. There are 4 requirements for your personas though: 1. **Are there enough people?** For a persona group to be effective, you need less than “everyone” in your community. You want to identify what creates the smaller group (age, demographics, needs, etc.). It’ll be small enough to define but you want the group to have enough to sustain your church if you reach a lot of them. PROBLEM: if you create a very small persona group you’ll have a greater chance to reach them, but you could lose your entire church because there’s not enough to sustain your ministry even if you were successfully engaged with your group(s). 2. **Do you like them?** God’s planted you into your community for a reason. To reach them with the Gospel message. He wants you to “love” everyone but do you truly “like” spending time with your persona groups? Ask God to place His passion for your group into your heart. PROBLEM: it’s incredibly difficult to create a ministry product for a group of people you don’t like hanging out with or having over to your house or office. When defining your personas, consider if you’d enjoy riding with one of them for an hour-long drive. Yes? They’re perfect. Just remember that God’s calling us to the unloveable too. Even enemies! 3. **Are you willing to do what it takes to reach them?** God’s called you to reach your [community](https://www.beknownforsomething.com/secret-reconnecting-community/) persona groups. Are you willing to do what it’ll take to reach them? PROBLEM: your building may not be the best place to attract your persona. Are you willing to redecorate? Rebuild? Or relocate in order to reach your group? Don’t commit to a group unless you’re willing to sacrificially make changes for them. OBSERVATION: Many churches say they want to reach young families but are unwilling to add security, facilities, and modern decor to attract them. Now look at your ministries; are you willing to do what it’ll take? 4. **Are they looking for a solution you offer well?** God’s given you talents, gifts, and people who are doing ministry areas well. Once you’ve defined your [personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/); what solutions or paths to goals are they looking for? Are you doing them well? Or could you? PROBLEM: many churches think they have a solution that their community wants. Yet the community votes with their presence. If attendance is lacking, you don’t have the right solution or it’s not being communicated properly. You may want to change personas or improve solutions until the ministry is just right and your community personas are being reached effectively for Christ. **Categories:** Audience, Communication Strategy, Community, Personas **Tags:** audience, communications, community, Demographics, persona --- ### [Stop! 5 Things to NEVER Do With Your Church Logo](https://beknownforsomething.com/stop-5-things-to-never-do-with-your-church-logo/) **Published:** December 9, 2019 **Author:** BKFS **Content:** Your church logo is a visual representation of your church’s brand. **It’s not your brand.** Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the question “why do you attend your church?”. Your church logo should be a simple, professional, representation of your church. When people see it, they should quickly remember everything that’s relevant to them. For people who are fully committed to your church, they should desire something with your logo on it. Why? Because it represents THEM! Your [logo](https://www.beknownforsomething.com/branding-terms-defined-logo/) is important. Therefore it should be protected, controlled, and promoted properly. Here are 5 things you should NEVER do with your church logo: 1. **Never stretch the file.** People have the ability to take your logo file from the internet or get it from your church and place it in a document. Most people understand they can resize files — but most don’t understand that there’s a way to constrain the sizing so that the horizontal and vertical scale are controlled together. So your logo doesn’t look narrower or wider than it was intended. In an attempt to “fill” a space, people will warp the logo. Don’t. Learn the key command (often holding the shift key while sizing the logo) so this doesn’t happen. Ever. 2. **Never use it on a complex background.** Your logo needs to breathe with lots of space around it. It should also be on a calm, non-competitive background that doesn’t dominate the logo or make it unreadable. Your logo should be quickly seen on all branded material. 3. **Never use it on something that doesn’t represent your brand.** Effective brand managers don’t allow their logos to appear in something that’s not appropriate or congruent to their brand. Be careful when someone says “don’t worry, you don’t have to pay for the sponsorship! I’ll just put your logo on it”. Always ask for a proof before authorizing it — or ask lots of questions before agreeing! 4. **Never make a bitmap file too large.** Your bitmap file (jpg, png, tif, psd, etc.) has a resolution built into it. That means it was intended to be used at a certain maximum size. If you look at the file’s metadata (info area when you right click on it) you’ll see the maximum pixel size (ie. 400 x 600). Take these numbers and divide by 72 for screen application, 150 for desktop printing, and 300 for high-end printers and this will tell you the maximum size in inches. Often the file will be placed at 100% of the screen size. Don’t enlarge it. If you do, it will look blurry or pixelated. Always check! The only exception? A vector logo (ai and some eps files) can be enlarged without these issues. 5. **Never use it without words on external promotion.** Occasionally after you’ve used your logo for awhile, you may be tempted to use just a part of the logo (perhaps the symbol alone). Be careful! Occasionally, that can work inside the building or with your internal audience. But resist doing it in an external promotional piece to a potentially new audience. If you must (for a design purpose), always include the complete logo (with words) somewhere on the same piece. **Categories:** Logo Design **Tags:** Logo --- ### [The 12-Days of Communication](https://beknownforsomething.com/the-12-days-of-communication/) **Published:** December 2, 2019 **Author:** BKFS **Content:** The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at least they could make a decision based on something interesting. Let’s start now: **Day 1** – Do you know your two audiences? Internal and External. Effective communication rises and falls on how well you [know them.](https://www.beknownforsomething.com/no-your-audience/) Commit to discovering as much about them as you can. Pray that God places a deep love in your heart for both groups. **Day 2** – Determine the actual reach area of your church. This is a custom area where you’re currently attracting people. Start by plotting your members on a map. Look for clusters; ignore outliers. **Day 3** – Get a good demographic study done for your reach area using online resources or you can get a general study of your area from your Chamber of Commerce. **Day 4** – Now gather demographic info about your church membership. Compare community to congregation. What are the differences? List how you should change the internal to match external. **Day 5** – Define your primary and secondary communication [personas](https://www.beknownforsomething.com/want-to-love-start-with-a-persona/) (the groups that sustain or grow your church from your community). Name them something so you can regularly refer to them. **Day 6** – Talk to your audiences. Set up focus groups (~10 people/group) representing various demographics (internal and external). Get to know their needs and goals. How’s your church positioned to be a solution to them? Or maybe a path to their goals? List them. **Day 7** – Write one benefit-driven (not overly spiritual) thread that you should be known for in your community. 3-5 words that engage so you can later point them to Jesus. Add it to your logo and weave the thread throughout your communication and ministries. **Day 8** – Visit where your persona groups hangout in your community. Does your church feel like these places? List what you should change at your church so your community would feel more comfortable. **Day 9** – Visit your website. Can you clearly see your communication persona? Their needs or goals? Your thread? They need to see themselves and their needs in order to feel welcome. Is there anything in the main menu that requires explanation? Internal language? Sub-brand? Change everything to something that’s more obvious. This may take more than a day. **Day 10** – Set up a system to give important ministries the loudest voice based on what percentage of the church should attend. Most of your congregation should go? Give them the loudest voice. [Tier your ministries](https://www.beknownforsomething.com/tier-church-communication-fears/) (i.e. Tier 1 – 85%+ of church; Tier 2 – 85%+ of ministries; Tier 3 – less than 85% of ministries) **Day 11** – Set up one communication calendar that lists ever event in your church. Each should be tiered and conflicts cured. Stop clustering so many events in the same timeframe! **Day 12** – List all communication tools and decide which tier gets access to what (everyone can’t get everything). Do you have the people to sustain this? Create a list of who you need to volunteer or hire. **Categories:** Audience, Communication Strategy, Community, Personas **Tags:** audience, benefits, communication, communications, community, personas, social media --- ### [1 Month Before an Event. What to do, what to do?!](https://beknownforsomething.com/1-month-event/) **Published:** November 25, 2019 **Author:** BKFS **Content:** I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. **But what now?** What are the last 3-4 weeks good for? Here are 5 things that you MUST do in the last month before an event in order to boost interest: 1. **Give them words to why people should attend.** Consider who you want to attend. Why would they want to attend? Think what natural language that would roll-off-their-tongue and start using it from the stage, in social media, and in promotions. Why? So people will start using the benefit-driven [words](https://www.beknownforsomething.com/control-your-communications/) and make your event known for it. 2. **Make sure your website points easily to the event.** Fortunately, most people are only finalizing their calendar just 2-3 weeks before an event. NOW is the time to make sure everyone in your congregation knows and plans. Ensure your home page has its presence. Use the language discussed in the first point. Then make sure your congregation can refer to your website easily so they can invite the community by getting them to go for the details online. 3. **Create momentum but don’t overdo promotion.** As your event gets closer, create a natural momentum that builds to the event. Give them interesting behind-the-scene glimpses that makes someone excited to attend. Resist the urge though to over-promote; use common sense so that you don’t lose your audience with too much advertising. No one tunes into a TV show to watch commercials. You must maintain balance with other ways you “entertain” your followers. 4. **Tell stories of why you’re doing the event.** Use this time to work the “why” into your [sermons](https://www.beknownforsomething.com/3-communication-traits-pastors-practice/) and promotions. Reenforce, through stories, who the event is for, what it will solve, and the benefits of attending. Be transparent and tell stories that build excitement for attending! Drive people to your website (share the stories there too!). 5. **Use [social media ](https://www.beknownforsomething.com/4-must-dos-posting-social-media/)to extend reach.** Make sure you’ve created an event on social media that’s easy to share. Use Facebook early (it tends to “last” longer in a feed) and Twitter close to the event (it’s considered a real-time newsfeed). It’s not too late. However, consider how much more time you wish you had this year and put it on the calendar now to start earlier next time. Good work takes time. The more time the better! **Categories:** Audience, Communication Strategy, Community, Ministry Event, Social Media, Thread **Tags:** audience, benefits, communications, community, visitors, website --- ### [1 Website Change for Your Church that Matters](https://beknownforsomething.com/1-website-change-for-your-church-that-matters/) **Published:** November 18, 2019 **Author:** BKFS **Content:** Almost every time I talk to a Pastor, I get the same response to the question about whether he’s pleased with the church’s website. “No” is the regular answer. It seems so clear. However, most Pastors don’t even visit their own church’s website except occasionally when they click on a social media link. But even that’s rare. But it really doesn’t matter if the Pastor likes their website even though they employ the people who look after the website content. So, why doesn’t it matter? Because they aren’t the targeted audience for the content. The church doesn’t build a website for their leadership! **Your congregation and community are the website [audiences](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/).** And it’s imperative that **they** love your website. They need to arrive at it and get key information that’s exactly what they’re looking for. It’s that simple. Most times they can’t though. So they complain to the church and that’s why most Pastors (who don’t go to their own website) don’t like their site. They don’t like hearing the complaints. And that matters. Here’s one necessary church website change that will ensure the community and congregation will love your site. So they will stop complaining. And your Pastor will start loving the site! **Tell a story with your website.** Seriously? That’s it? Yep. Tell a continuous story that connects your website content together and leads the audience to information that they want and need. **How?** When anyone arrives at the home page, they have expectations. Deliver them in a connected way so that they find all the information they want. What do most want in the story? - **A [benefit](https://www.beknownforsomething.com/know-your-benefit-talk-it/) that will change them.** Make sure it’s clear on the home page (and continues on each page like a great communication thread). - **How you deliver that benefit.** This should be delivered clearly in your menu like a great book’s table of contents. - **Who will help them navigate the benefit.** Your about page (and/or staff page) should provide these answers. - **Why you’d do this for them.** This adds complexity and nuance to the story. Keep it simple but make sure it’s evident throughout your site or people will doubt your ministry heart. - **Where can they participate.** Online or in person, people who buy into the story are looking for opportunities to assist others in finding the benefit too. Give them an easy way to ease into it. **Categories:** Audience, Communication Strategy, Community, Content, Thread, Website Design **Tags:** audience, communication, Communication Content, community, editing, thread, website --- ### [3 Steps to Editing Web Content](https://beknownforsomething.com/3-steps-to-editing-web-content/) **Published:** November 11, 2019 **Author:** BKFS **Content:** People want to discover the information they’re looking for, when they need it, in the easiest format preference possible. That’s why we’ve all grown attached to websites. We want some information and then quickly pickup our phones to find it online. But there’s nothing worse than getting to a webpage that has too much information when we only want a quick answer. In fact, most people only want a simple answer! In fact, metrics show quick amounts of time for a website session. Most people give up if they can’t find the content easily and most give up if the page content looks too dense, boring, or long. We just want the facts! Does your church website deliver more than the facts?! Most of our church [websites](https://www.beknownforsomething.com/3-free-ways-improve-website-spring/) need a good editing if we want people to enjoy our content. The speed to content is key for most people. Let’s deliver it the way they want! Here are 3 steps to making your website content the size and structure that most people will enjoy: 1. **Clarify what your page’s takeaway is.** Many times we get wordy in our attempt to “fill” pages. Stop. Every page doesn’t have to be full (more will enjoy a page with light content and wide margins). Consider why each of your personas would want to arrive on the webpage and clarify how you would answer them as concisely as possible. Make sure it’s “enough” but don’t give additional information they wouldn’t want (unless it’s done in a secondary area). 2. **Remove any unimportant word or concept.** This is the tough part. [Edit. Edit. Edit.](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) Examine each sentence and consider ways to provide information and answers, but try to say it with less words. Supply a *Readers Digest* version. 50-words per module/page is something to shoot for. People really don’t want to do the editing — they expect you to! 3. **Add links with secondary page content.** Finally, look at the content that’s left. Can you provide [links](https://www.beknownforsomething.com/creating-better-church-web-pages-3-principles/) within the content to make it scannable? As people search/scan across the content, the links will lead them through the content and give them the ability to go deeper. If they want. Links catch the eye almost as much as bullet points; you may want to try to combine them! If you do this throughout your website, you’ll create an environment that attracts congregation and community. Who knows? It may start affecting your entire church’s content! Saying less, so you engage more. **Categories:** Audience, Communication Strategy, Community, Content, Website Design **Tags:** communication, community, Edit, editing, marketing, thread, visitors, website --- ### [5 Steps to Developing an Engaging Sermon Series](https://beknownforsomething.com/5-steps-to-developing-an-engaging-sermon-series/) **Published:** November 4, 2019 **Author:** BKFS **Content:** There are only a few constants in a church service. Singing, the offering, and the sermon. In most churches today, the singing isn’t original to the church (unless they have talented songwriters), the offering is a means of worship but is rarely original, while the sermon is what truly attracts an audience. Or at least it should. But how does a Pastor create a Sermon Series that’s not simply copied from something they’ve seen on a website, in social media, or from the church across town? Let’s be creative! Naming it properly allows people to understand why they should listen; but even more importantly, it helps them engage with the service, connect with the Pastor, and interact with their week to come. The sermon is critical to our walk. And often it determines whether someone enjoys the service or is challenged by scriptural truth. Here are 5 steps to developing an engaging sermon series (that’s unique and creative): 1. **Start with your Congregation (remember they come from your Community). Stereotype them.** Effective communication rises and falls on how well you know your [audience](https://www.beknownforsomething.com/no-your-audience/). If you can baseline them into a stereotype you have a better chance of saying something relevant to them. This stereotype is called a communication persona. Know and describe your church’s persona. Prepare every sermon as though there’s a representative of that person in front of you at your desk. Listen to them talk about life. Remember that they need to represent your community too. 2. **What is their ideal world?** **What are they trying to achieve? Overcome? Solve?** To every great story, there’s something that needs to be accomplished. That story arc is essential for a sermon series. Know where you’re going to take your persona. Make sure they want to go! Or give them a picture that motivates them to want to be there. 3. **What barriers keep them from achieving it?** This is where the music changes in the movie plot. Many people have dreams of an idyllic life but… \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_. This is pivotal to your series. Is there one sermon that dwells on the barriers? Or is there a different (or same) barrier that needs to be overcome in every sermon? The more you acknowledge the barrier and make it personal, the more empathy and engagement you can achieve. 4. **Is there someone in the Bible with the same goals, problems, or barriers?** Or perhaps Jesus talked about them? Since every great sermon has a scriptural foundation, this is the critical connection that needs to be made. Some discover the connection first as they study scripture, while others discover the life application and then connect the scripture. 5. **Be creative with the [name](https://www.beknownforsomething.com/6-tips-to-must-read-headlines-and-sermon-titles/).** Use it to make a claim that describes the journey or the goal. Challenge your persona to dream, want to take a journey, or join the story! This is the power of a great sermon series that **Categories:** Audience, Communication Strategy, Community, Content **Tags:** audience, Communication Content, communications, community, Demographics, leadership --- ### [Want to Love? Start with a Persona.](https://beknownforsomething.com/want-to-love-start-with-a-persona/) **Published:** October 28, 2019 **Author:** BKFS **Content:** We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church [love](https://www.beknownforsomething.com/church-known-love-way/) everyone? Yes. But maybe it’s more reasonable to say that we should love anyone we come (or could come) into contact with. That way we can get really practical with our love. In church communication, our words, actions, ministries must be felt as love. That’s why effective communication rises and falls on how well we know our audience: - The more you know about a group, the more you can do something that will be received as love. - The smaller the defined group, the easier it is to know them and deliver something that they’ll receive as love. For years in communication (marketing), we’ve understood that a small targeted group is much easier to provide with a service or product. That group’s called a persona. An organization can target a primary persona or fragment into several groups that are assigned a priority (primary, secondary, tertiary). The more groups? The more expensive and difficult it is to reach them effectively. Your church needs to define personas so that you have a full understanding of their needs, concerns, and goals in order to provide them (out of love) with solutions and/or paths to goals. Instead, the church has found that our overriding perception is what we’re against, what we’re trying to change in people, and ultimately a negative vibe. It’s a long way from love. No wonder why the community isn’t attracted to our message! Instead, let’s decide on some groups in our community, define them, pursue them, and love them. Use that momentum to move to other groups and let your whole community know you love them too. Here’s a 3-step process to define your persona group(s): 1. **Define your external [community](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/).** That should be the area where you’re actually reaching people. Plot on a map your family units and create a custom polygon area that’s your reach area (ignore outliers). 2. **Get a demographic analysis of that area.** From the research, think about all the groups that are within your community. They can be defined by age, occupation, psychographics, etc. Consider who you currently have in your congregation. Are you “same” or “different”? 3. Once the groups are narrowed sufficiently, yet still broad enough to sustain your church, **describe and name the group(s)** based on felt needs, goals, or lifecycle. Write a paragraph that demonstrates how well you know them. **Categories:** Audience, Communication Strategy, Personas **Tags:** audience, communication, communications, community, persona --- ### [4 Basic Steps to Creating a Brand Standard](https://beknownforsomething.com/4-basic-steps-to-creating-a-brand-standard/) **Published:** October 21, 2019 **Author:** BKFS **Content:** Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the same brand standard. 1. **Know your brand thread.** This is the foundation of your brand. It helps control the message when someone asks “why do you go to your church”. This [thread](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/) is used as a tagline and establishes keywords for google. All your content should somehow use these similar words that lead back to the main thread of your brand. In fact, it IS your brand. Write all of this down. 2. **Understand your visual brand.** You also need a simple, professional, and unique [logo](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) that reminds your congregation or community of your thread. The average person in your congregation should want to wear a tee or hat with your logo on it. If they wouldn’t, it’s time to hire a professional designer to design something that should last for the next 10-15 years. Predetermine how the tagline will also be used with it and when. Then, you’ll need a controlled color palette (primary, secondary, and tertiary) as well as a font palette (primary and secondary). You also have to anticipate how the logo will be used if reproduced in one color. Other visual things you should lock down? The space around your logo (when used with words or without). Then create a zip file of your brand assets (various file formats and sizes) so that others can use them easily. 3. **Describe your brand personality.** Now, based on the thread and visual brand, you need to control the personality of your brand. Consider the emotion that occurs when someone interacts with your brand thread. Is it happiness? Relief? Peace? Something else? It’s wise to make sure this is stated and how important it is to your church that your congregation or community feels this emotion in most communication. 4. **Consider how else your brand will be used.** Brainstorm how you’ll regularly use the brand elements. Think about your communication channels and tools. Is there any advice or rules that need to be written down to help others understand how your brand will be implemented? Now’s the time to do it. Then, over time, consider things that need to be added or altered. Your brand shouldn’t rely on any one person! This document helps suppliers and other ministry leaders produce correctly branded materials. You should also have some approval or review mechanism established and described in your brand standard. It’s important to control as much of the brand as you can. However, remember that your brand standard must allow for some creativity or you’ll become bored with it. Either that or you’ll have to change the restrictive brand standard to allow for exemptions — which doesn’t allow for consistency. It also can create chaos trying to update everyone’s copy of the brand standard. **Categories:** Audience, Brand Strategy, Communication Strategy, Logo Design, Thread **Tags:** audience, benefits, brand, branding, Communication Content, communications, goals, thread --- ### [4 Ways to Save $$$ on Bulletins (Start Now)](https://beknownforsomething.com/4-ways-to-save-on-bulletins-start-now/) **Published:** October 14, 2019 **Author:** BKFS **Content:** Churches thrive on information. Each ministry has lots of information to provide and, we hope, our members actually want to discover ministry information to use. **The problem?** People today are very fragmented in the ways they want to receive information. Some want it by text, some by email, then there’s others who want to go to the website themselves, scan social media, or others still trust the bulletin or newsletter. People seek information from a trusted source so, because our churches have honed our bulletin process to a science, the bulletin tends to be the go-to place for “everything”. Especially when all the other communication channels tend to require more work than having an usher slap a folder into your hand. So, since the bulletin is around for a bit longer (do you hear the death knell?); let’s spend as little $$$ on them as we can. Here are 4 suggestions to consider: 1. **Stop using them.** If your church is modern, young, and/or “simple church”; you may be considering doing this soon. Take the leap — but only if you have a go-to digital place (website or app) that is easy to navigate, discover events, and is experience friendly. Many churches have added a recycle bin at the back so they can feel environmentally friendly while everyone throws away their costly bulletins since 2/3s who receive the bulletin don’t refer to it after Sunday. It’s time. 2. **Stop handing them out.** Want to know a more realistic number for how many bulletins you need? Get the ushers to stop suggesting people to take one. If it’s truly necessary, people will pursue it. Instead, set up a small bulletin table or basket near each entrance. People who want them will pick them up. What will ushers do then? Train them in the skills of welcoming, greeting, and giving directions. But make sure, from the stage, that your website URL is suggested for those seeking events and ministries! You’ll probably only have to print half of what you currently are. Maybe less! 3. **Edit out details.** Most people don’t want a lot of details in something that can be misplaced. So take the time to edit the announcements so it has a structure somewhat like your website (listed based on demographics or ministry). Give a good reason to go to the ministry event, its time/date and send them to your website for the details. Get them hooked on checking out the website. How does this save money? With less room for your information, imagine making the bulletin smaller or eliminating the bulletin inserts that cost a ton. 4. **Consider a different format.** Printing is so expensive. Color printing is the worst! Maybe, with careful designer help, you can create something in black and white that will cost much less. Or maybe there’s a smaller size or tweak that can save you hundreds of dollars. Consult with your printer for ideas! Or maybe they’ll suggest printing shells that you can overprint in-house. Taking the time to check with those in the know will often save you money! **Categories:** Communication Strategy, Community, Content, Print Collateral **Tags:** audience, Communication Content, communications, Edit, visitors --- ### [Protect Your Communication Mode (or Lose It!)](https://beknownforsomething.com/protect-your-communication-mode-or-lose-it/) **Published:** October 7, 2019 **Author:** BKFS **Content:** Remember when we had to write letters in order to communicate? We’d send a letter, wait several days, then hopefully receive a reply in the mail. Then there was fax correspondence. Now email and texting. The modes keep changing (even when most of them are still around). Which should you use?! Maybe your go-to communication mode is the phone. You’ll call someone, leave a voicemail because few ever pickup, then hopefully within a couple of days you’ll get a return call. **We often choose a mode based on response time.** For most, that means we choose between email, texting, and social media direct messaging. Occasionally we’ll still pick up the phone. Occasionally. Everyone simply wants an audience to hear what’s on their mind and get a quick response. With texting quickly becoming the favorite go-to mode of communication over email, be careful. If you abuse it, it will stop working as effectively. Here are 5 tips for protecting your communication mode (especially texting): 1. **If the response can wait, use an alternate (slower) mode.** There’s nothing worse than an interruptive text message that isn’t urgent. If the message doesn’t demand a quick reply, use another mode (such as email). 2. **Don’t use the fastest mode all the time.** Remember that everything you communicate is usually more important to you than to the receiver of your message. Think about them when determining the communication mode. Don’t use the fastest, most irruptive method every time or people will slow down response time or ignore your information. 3. **Be clear and concise. Only require a simple response.** Consider the mode of communication you’re using and write your message accordingly. Then edit it before you send it. Make sure your ask is also clear and doesn’t require a response that is difficult to construct on that mode. That usually means quickly and easily! 4. **If it needs to be archived, make sure it’s in a mode that’s easy to save.** Text messaged information is often difficult to find later and complicated to archive in a longterm area. Emails are much simpler! If it needs to be saved or used later? Don’t text it. 5. **Know the appropriate standard for the mode of communication.** Most people want a very short, urgent message for text. And expect only a few words, an emoji, a gif, or an easy to understand photo, Email can be a bit longer, but no one appreciates a novel being delivered via email. Edit. Edit. Edit! The shorter the paragraph the easier it is to read. **Categories:** Audience, Communication Strategy, Email, Social Media **Tags:** audience, communication, community, email, social media, Twitter --- ### [Pastor, why what you wear is important to what you say](https://beknownforsomething.com/pastor-why-what-you-wear-is-important-to-what-you-say/) **Published:** September 30, 2019 **Author:** BKFS **Content:** We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). **Transparency moment:** I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads, and sold products in magazines. Sure, you probably know me more for church communications though. But the 2 worlds where I work are complementary. **Here are 4 things I’ve learned from being a model (and why it matters to a Ministry Leader):** 1. **There’s an acceptable, appealing look for most demographics:** I think we all realize that fashion is fickle and ever-changing. For the most part, if we want to be a convincing, engaging person, we must (to some degree) fall within this look. Most churches today have a disparity between the average congregational age and the community’s. We must do whatever possible to look and act like the younger group — if we want to attract younger people. RULE OF THUMB: wear only clothes that can be currently purchased today. Be aware of the trends for the [demographic](https://www.beknownforsomething.com/churches-vanish-one-reason-heres-fix/) group you’re trying to reach and (age-appropriately) wear it. This is not sinful (unless you make it an idol). 2. **The marketing industry knows it’s critical to represent current trends.** Marketing is about taking a beneficial product to a needy market. Doesn’t that sound like evangelism? Secular marketing understands the critical concept that they must window-dress for that audience so they feel understood by the brand. So they must commit to the rollercoaster ride of trend. Church leaders shouldn’t be too trendy, but instead fall within trend parameters (without compromising your position as a Christ-Follower). 3. **If your look appears to be current, your message will feel relevant.** This is the crux of the discussion. Be all things to all people so that we can lead some to Christ. And that relevant message will be accepted better and faster if it comes from someone who appears to be relevant. 4. **Every detail matters.** I think everyone would be amazed at how much time is required to make sure every detail is looked after, to get it right for a photoshoot or video shoot. There are wardrobe stylists, makeup artists, hairstylists, set designers, prop artists, art directors, and creative directors. Each person is paid as a professional and you’d probably be shocked how much is invested in order to capture a marketing moment in time. But secular marketing and communication fully understands how important EVERY detail is. Why? Because everyone is amazed how many focus on unimportant things that detract from accepting the important message. Sure it sounds vain but why would you risk anything keeping you from presenting God’s Word to a needy (and admittedly uninterested) world that needs to engage with you. Look sharp, look appropriate, look relevant, look like your audience; and more people will listen. **Categories:** Audience, Communication Strategy, Community, Leadership **Tags:** audience, benefits, change, communication, communications, community, Demographics, goals, leadership, marketing, strategy, team --- ### [Most Are Doing Social Media Wrong (4 Reasons Why)](https://beknownforsomething.com/most-are-doing-social-media-wrong-4-reasons-why/) **Published:** September 16, 2019 **Author:** BKFS **Content:** I’m not sure why the church struggles with social media so much. It seems like our leaders, the congregation, and even communication teams have problems when it comes to being social on Facebook, Twitter, and Instagram. The church, of all places, should understand what it means to be social since the definition of “church” is the collective group of believers! Fellowship and community should come naturally, but we all know it doesn’t. If you’re struggling with [social media](https://www.beknownforsomething.com/3-reasons-why-church-social-media-isnt-that-social/) (not a lot of followers and/or engagement is low without many likes, shares, or comments), take a look through your recent posts and I’m guessing you’ll see these 4 reasons (be sure to fix them!): 1. **Make it about you and not them.** Do all your posts assume people care about you a lot? Are most of the pronouns personal? Does everything feel like it’s from your vantage point? Stop! That’s like engaging in a conversation where the other person drones on and on about themself. It’s boring and you start to avoid that person. Much like people avoid the social feed that’s similar. Instead, turn the tables and make it interesting to the person reading your post. And if you don’t think it can be, consider not posting about it. 2. **Not making your posts entertaining enough.** Once you have “them” in mind, consider how they could view your posts as entertainment. People tend to go to social media when they’re bored (that’s when you do, don’t you?) and they’re looking mainly for entertainment to pass their time. Give it to them! And they’ll start to anticipate your posts rather than hiding them. If you can’t do entertainment all the time, they’re also looking for interesting facts or stories. Inspirational testimonies should flow from a Church’s social media! 3. **Your posts are too random.** We all prefer focus and stereotyping. For example, you go to a restaurant because you know what foods they do well. That’s why a place known for it’s amazing fried chicken shouldn’t try to do steaks as well. Assess your posts and do “something” well. That thread unifies in the minds of people browsing what you’re known for. Then they’ll start to appreciate you for a particular benefit and pursue you! 4. **People know you for too much promotion.** Stop [promoting](https://www.beknownforsomething.com/leader-are-you-using-social-media-correctly/) and advertising! Sure, the occasional ad is fine, but many of our church feeds have become a constant barrage of ministry event invitations. Instead, consider how to add entertainment value to them (i.e. have a short video testimonial about someone’s life being changed because they attended last year. Have it end with them mentioning that they wouldn’t miss the event this year. The value of that engagement and third-party endorsement is worth the additional work of producing the video!) **Categories:** Audience, Content, Social Media **Tags:** audience, benefits, brand, social media, strategy --- ### [Know Your Benefit (Talk It)](https://beknownforsomething.com/know-your-benefit-talk-it/) **Published:** September 9, 2019 **Author:** BKFS **Content:** Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored. **Unless you practice this one tip.** Talking a benefit will cut through noise. Seriously? Is that all that it takes? Yes. In fact, if you walk into a large room of thirsty people and start telling a few that you have ice-cold spring water, you’ll soon have the attention of everyone. They’ll be clamoring around you wondering if it’s free or for purchase. **Does that sound like your church?** Does the community turn to you for something? Anything? Maybe you don’t offer them a benefit that they’re seeking. Start talking benefits. Here’s 5 steps how: 1. **Identify the Right [Audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/).** You can’t reach everyone in your community unless you’re a mega-church with mega-staff and a mega-marketing budget. It’s simpler and cheaper to choose one predominant, growing demographic from your reach area (where most of your congregation lives). Would that group feel comfortable in your church? Often, church congregations have become dissimilar to the core groups in our community. This is why many churches fail. 2. **Create a [Persona](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/).** Once you’ve chosen an external audience from your community, create a semi-fictional character that represents them stereotypically. Name them so it describes them (i.e. Tom Teenager, Farrah Factory Worker, or Hannah Homemaker) and write a biographical sketch that includes what they typically do daily. Describe what concerns them and what they are looking for. What are their dreams? Who lives with them and how does that affect them. Don’t make it long, just make it believable. Don’t know the answers? Then invite a small group from your community to meet for coffee and ask them questions while listening for similar answers. 3. **Know their Pains or Concerns.** Now focus on their pains and concerns. What do they need? What are they seeking? How can something make them happy? Everyone is needing something. It’s up to you to pinpoint the predominant issues like a talented triage nurse. 4. **Identify what [Benefit](https://www.beknownforsomething.com/winning-church-essential-speed-benefit/) would Correspond.** Now, consider what talents, ministries, events, and interests you have in your congregation. Do any of them connect as a solution to the Pains and Concerns of your persona? What if you tweaked your products or services a bit? Once you figure this out you’ll discover a sweet spot of communication. 5. **Talk it Everywhere.** Ensure that you’re regularly communicating the benefit into your community and you’ll be surprised how you engage. Then make sure you’re educating your congregation how to speak it too. Your benefit will become your brand. What you’re known for. And it will be received as “love” when you’re communicating it. Once you’ve become known for your benefit, and that benefit is based on your community, you’ll discover healthy church growth. It’s practically guaranteed. **Categories:** Audience, Communication Strategy, Community, Personas **Tags:** audience, benefits, communications --- ### [6 Tips to Must-Read Headlines and Sermon Titles](https://beknownforsomething.com/6-tips-to-must-read-headlines-and-sermon-titles/) **Published:** September 2, 2019 **Author:** BKFS **Content:** Everything in communication today involves editing. Why? Because our attention spans make us resist spending time reading or listening to something perceived as “long”. Our headlines or titles are the ultimate summary of what’s to come in the content. They’re SO important. But some research suggests that people don’t read an entire headline any more. Yes, it’s gotten that bad. Others say people often assume the meaning of a headline by seeing 3 to 4 of the first words. This is crazy! Can a church create headlines or sermon titles that demand to be read? Here are 6 tips: 1. **Keep it short.** Never accept something supplied to you because most people over-write and over-speak. It’s rare that anyone instantly says things concise and edited. If someone (or you) writes a headline/title ALWAYS consider how you can say it with fewer words. Then try to [edit](https://www.beknownforsomething.com/short-checklist-people-will-receive-communication/) it more. 2. **Use keywords up front.** If people like to scan the first of headlines/titles, make sure the words you use at the first describe the content, the problem you’re solving, the goals you’re helping, or the reason to read further. Often this just requires moving the words around. Better for you to do that, than to require the reader to spend time finding them. 3. **Make it about them; not you.** Never describe your benefit as a description of content. Always make sure that a person who’s reading it (or hearing it) will instantly feel that it’s about them. Best way? Say their name, occupation, demographic, or problem in the headline/title. 4. **Make it a [benefit](https://www.beknownforsomething.com/features-vs-benefits/); not a statement.** Everyone is seeking to discover something to make their life easier. A solution to a problem or a path to a goal. Make sure your headline/title clearly offers this benefit and it’s clear what goal or problem is that you’re solving. 5. **Create Anticipation.** I’m not talking clickbait; however, you need to state something so that it BEGS someone to know more. If it doesn’t, you risk them moving on. Your goal should be to attract their [attention](https://www.beknownforsomething.com/3-ways-the-church-could-learn-from-black-friday/) and have them want to spend time to ingest the full information that you’re promoting. 6. **Add a number.** Interestingly, research says that our eyes/ears are attracted to numbers. Adding them to your headline/title makes you think about the organization and limiting of thoughts (which makes the sermon/information better) and it says to the person reading/hearing it, “you have enough time to listen. Even with your busy schedule”. PLEASE NOTE: these 6 tips will help you write better headlines and sermon titles, but please use them for the content (web page, story, sermon, etc.) that follows the title! Everyone wants what they want, how they want it, said as concisely as possible. **Categories:** Audience, Communication Strategy, Content **Tags:** benefits, Communication Content, communications, solutions, strategy --- ### [3 Reasons why Church Social Media isn’t that Social](https://beknownforsomething.com/3-reasons-why-church-social-media-isnt-that-social/) **Published:** August 26, 2019 **Author:** BKFS **Content:** Many churches rely on church socials (fellowships). From my youth there were many great memories from church suppers, ice cream socials, and dinners on the ground. We’d gather with people you’d only see on Sundays in order to do “fellowship” stuff. Like eat, talk, and laugh. Socialize! **Social media is the new church social.** Except many churches are abusing it to a point that the power of it is being missed. It’s much like a church deciding to throw a church social after morning services on Sunday. But instead of serving food, playing games or being entertained by clever skits, the social instead will be more of the same (what everyone’s getting from the church service). Because of that, many decide not to attend. They want fellowship, not another sermon or certainly not more announcement time. Here are 3 reasons why Church Social Media isn’t that social: 1. **The Church Posts are too Promotional.** Imagine if your church social was simply an extension of the church announcement time. People stream into the fellowship hall and then are bombarded with a steady stream of upcoming events. Many announcements aren’t for them so they decide to not pay attention. Because they’re there to fellowship and be social. They’d rather talk than to listen. So the church decides to put clever pictures up on a screen while telling them about the event hoping to get the attention of a few. This is the way most churches tackle their social media, And they wonder why they have few followers and very little engagement. 2. **The Church Posts don’t start a Conversation.** Most churches are scared to start a conversation on social media. They’re aware of the trolls, the anger, the pushback, and even hate. So they avoid starting discussions. But social media is intended to be a place (more public than most of us like) where people are free to share. But many of our posts try to “tell” rather than “ask”. It’s like us saying to our congregation before a church social, “no questions or opinions please”. That’s what fellowship is all about. It’s our role to monitor the interactions and chime in when needed (without engaging trolls who thrive on controversy). 3. **The Church Page is all about the Ministry and not about the People.** Scrolling through most church social media feeds reveals a proud church. Messages that scream: “We have a lot of activity for you!” “We know the Bible!” “Our leadership is amazing!” “We sing cool songs!” “We’re praying for the latest news headline!” Church social media has become like many of our services. It’s all about the church and it’s leadership. It’s like going to a church social and realizing it’s a cleverly disguised church service. People are there to socialize and see THEM on social media, not to only see you. Find a proper balance. Make your congregation the hero of your story. **So, let’s throw a “church social” on social media.** Serve entertainment, fellowship, some food (recipes perhaps), and create a space where good Christian engagement can happen. Who knows? Maybe your community will show up too. **Categories:** Announcements, Social Media **Tags:** audience, benefits, communication, Facebook, goals, social media, visitors --- ### [4 Simple Changes to Make Your Foyer More Welcoming](https://beknownforsomething.com/4-simple-changes-to-make-your-foyer-more-welcoming/) **Published:** August 19, 2019 **Author:** BKFS **Content:** We all want guests to visit and stay at our church. Our well-produced websites, social media, and flyers will lead them to our building (along with an excellent, word of mouth invitation), but our [foyer](https://www.beknownforsomething.com/3-ways-lobby-barrier/) (or lobby) is the place that gives a guest one of their first impressions. We must get it right! In the first 3 minutes inside the door of your church, [guests](https://www.beknownforsomething.com/7-things-weeks-church-shopping-taught/) need to feel welcome. Even with a guest services squad of welcomers, they still need these 4 things. Consider making these changes this week: 1. **Add a smell.** Every brand should try to affect all the senses. Often, church buildings have a musty smell that creates an unfriendly feeling. There are lots of smells that you can add to make people feel welcome and cover the odors. Research says that bakery and coffee smells are some of the most welcoming. Resist floral smells since they can set off allergies and food smells don’t feel like they’re trying to cover up odors like those overly artificial flowery smells. What’s even better? Add bakery items and coffee service to your foyer (for truly natural smells). It’ll attract millennials and add energy to your congregants! 2. **Have these 4 signs.** Consider why a guest needs signs. Primarily they need to know where the basics are. So make sure you have clear Bathroom, Children’s Area, Guest Services, and Worship Center directional signs. Ensure that they are visible above the heads of people when the foyer is congested. Keep them large, simple, sans-serif font, with as much contrast in colors as possible. They don’t need your logo on them but they should still feel like your church’s brand by using your colors and fonts — and make them look like all your other signs around your church campus! 3. **Consider adding music.** When someone steps out of their vehicle in your parking lot, people want to start experiencing your church. The best way? Extend worship to the curb. Your foyer should be part of that. Before service, usher people into worship with appropriate music that transitions them from their busy lives into the worship center. When they leave? Consider the music that will transition them to classes or into the parking lot. You want everyone to feel like your entire campus is coordinated with excellence. Don’t have it too loud or too soft. Start paying attention to other public foyer areas and notice the levels and genres. Make sure your music feels like your church brand! 4. **Talk to people on the way out too.** Most churches have guest welcomers when people enter the foyer. If you don’t when they leave, you risk a guest getting to their vehicle with a sense of being alone (and not welcomed). Have people in the foyer available for directions, information, or even spiritual decisions. But most of all? Have them extend your church brand (and emotion) all the way to their vehicles. Have people along the way to say “thank you for worshiping with us today” or “we’re looking forward to seeing you again soon!”. Also, make sure your guest service people can recognize the signs of a visitor and approach them to ask if they can help them find something. Or even better, have them reach out and connect them with a new friend. **Categories:** Audience, Community **Tags:** audience, benefits, community, strategy, visitors --- ### [4 Power Steps to Engaging](https://beknownforsomething.com/4-power-steps-to-engaging/) **Published:** August 12, 2019 **Author:** BKFS **Content:** A church is called to love. Jesus said His followers will be known by our love. Yet, when the community is asked about the Church; they‘re quick to point to things we’re against. Many are quick to say “but guiding people to avoid sin is an act of love!” and this is true. But rarely will anyone pay attention to us unless they first feel loved. And then the work of the Holy Spirit helps them shed their addiction to sin. It’s because of that love that we pursue engagement. **Here are 4 ways to start being known FOR something** and for truly loving and engaging a group of people. CAUTION: *Stop thinking that ministry is about yourself. It has nothing to do with you. You simply have to consider others higher than yourself.* 1. **Identify their persona.** I regularly meet people while traveling. My prayer is “Lord, use me to love someone today and share the transformational power of Jesus”. And He often does. But only when I concentrate on engagement. It starts with me trying to understand people. When meeting someone, I quickly paint a stereotypical picture based on trends, how they’re dressed, their age, and what they’re doing. Every church needs to quickly understand their community that way and create a picture of the types of people living around them. Know your primary and secondary [personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) for your community (the area that your church is reaching). 2. **Consider their needs, concerns, and goals.** Often, based on demographics alone, we can quickly describe what a person or group is looking for. See a 30-something? They’re probably getting a marriage established (if they’re wearing a ring). A 50-something? Trying to understand empty-nesting or “what has life lead me to”. The moment you can quickly assess the person, the power of love can be established. “I care about you and this isn’t about me”. 3. **Ask them and listen.** Many Pastors become congregation-absorbed as they try to lead a ministry. Somehow they shoulder the burden of getting their members to enjoy church. If you continue with an internal focus, you’ll be apt to stop growing. Instead, keep your eyes focused on how God views your community. Love them. You may feel you understand them but if you never talk with them you’ll never truly understand them. Based on your persona understanding, start having conversations with them. And [listen](https://www.beknownforsomething.com/listen-up-in-3-steps/). Don’t preach. Don’t make this about you. This is entirely a data collection to test your suspicions. Be careful though, because what I’ve found? People, by the power of Spiritual guidance I believe, will turn the conversation to deeper issues. 4. **Offer them solutions, benefits and paths to goals.** Once you have an understanding of your personas; you can hone your message to a specific solution or [benefit](https://www.beknownforsomething.com/winning-church-essential-speed-benefit/). Or if the person is optimistic, guide them to a path of achievement. Once someone feels you’re listening and willing to give them what they’re pursuing, that’s when real engagement happens. Where love can prevail. Start with temporal things and look for openings to bring Jesus into the conversation. These 4 steps are the foundation for your church’s communication strategy. It’s called love. But don’t abuse this engagement. Keep your mind on our ultimate goal. Telling them about the saving knowledge of Christ. Except we need to do that AFTER they feel loved. Or the truth will be rejected. **Categories:** Audience, Personas **Tags:** audience, benefits, communications, solutions --- ### [3 Church Communication Myths](https://beknownforsomething.com/3-church-communication-myths/) **Published:** August 5, 2019 **Author:** BKFS **Content:** Church communication is a popular topic in the church world. But the expectations of how to fix communication are often overinflated. It’s not a cure-all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here are **3 church communication myths** that need to be understood: 1. **A bad event doesn’t benefit from effective communication.** Your congregation knows the hype and has reasonable expectations for your [church events](https://www.beknownforsomething.com/1-month-event/). Saying “this is a must-attend ministry opportunity” over and over does not increase attendance — unless there’s validity to the assertion. Every event in your church can’t be “the best thing ever”. **Truth:** Communication needs to state the benefit of attending or participating along with pertinent details (that requires someone to decide what the value is for attendance). Communication cannot “fix” a bad event or poor attendance. Be sure to work on the quality of your ministries before communicating them. Will that fix everything instantly? Not if your congregation or community has endured years of lackluster events. It’ll take time for positive word-of-mouth to support the communication claims. 2. **The more you say, the more important it’ll feel.** Many leaders feel that “if we talk multiple times about something” it will feel like everyone should feel the importance of it. Or, if we tell lots of details and extend the promotion to include “everything” about the event, more people will get a sense of urgency. The opposite is often the case. **Truth:** People don’t have time to listen to redundancy or read long paragraphs. What we’ve learned from the research? People are quick to half-listen when they feel you get too detailed or sense redundancy. In print? They tend to scan for details. Ultimately, people want to know “what’s in it for me”. So, ensure the benefit is compelling and simple, and you’ll capture the attention and attendance you seek. And remember that most people don’t want ALL the details during the promotion — instead, send them to your website for additional details (if they want them). 3. **All stories communicate effectively.** We hear regularly that churches must [tell stories.](https://www.beknownforsomething.com/church-storytelling-essential/) This isn’t always the case — some stories shouldn’t be told. And the way they’re told is just as important. In fact, many stories hurt the communication rather than help it. **Truth:** Ensure your story is edited to the shortest length possible to keep the point of it. Make sure there’s a clear ending and reasonable point that can be gleaned by everyone listening. Make sure the hero of the story is not you or the church leadership! It’s always “them” — and make sure the point of the story can be quickly applied to the congregation that’s listening or reading. Other bonuses? Think about good storytelling formula: have a clear villain (that wants the hero to fail), a clear hero with goals to achieve, and a guide that helps take them on a journey. And the end? A twist or unexpected outcome always works effectively and captures the attention of the listener/reader. Just remember the attention span of Americans today is short. Very short. So edit (for all of your communication)! **Categories:** Audience, Communication Strategy **Tags:** audience, communications, community, visitors --- ### [Connect Better: Become a Pain Expert with Your Church](https://beknownforsomething.com/connect-better-become-a-pain-expert-with-your-church/) **Published:** July 29, 2019 **Author:** BKFS **Content:** In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you. It seems like everyone is trying to offer solutions! Our marketing-cluttered world is full of them. Sure, solutions still attract because they help heal wounds (like a bandaid slathered with ointment) but often they get ignored in the roar of marketing. There are other reasons for solutions to be ignored too: What if they aren’t ready for a bandaid? What if they’re not aware or have become numb to their pains and concerns? **That’s when the church needs to be pain experts.** Or even go as far as prodding a scab to remind people that they need healing and a therapeutic bandaid. It’s like a doctor who quickly slaps a gauze on a wound without demonstrating she knows how one must feel and be understanding of the pain and what caused it. We believe she should help more. Think your audience has become numb to the pain or forgotten that it’s still a cause for concern? Use your experience and knowledge of the pain to increase the value of the solution. EXAMPLE: you may have a group who struggles with feeling they’re doing everything alone. They feel alienated and lost. Your church decides to help bring people together and create fellowship groups so that no one will feel alienated again. Your church becomes known for “better together”. As you offer group activities and other solutions to get people to fellowship, you have to regularly talk about how people try to do things on their own, describing alienation and how empty that feels. **You become a pain expert.** You present the painful condition so that your solution feels more authentic and desired. In fact, nothing gains the attention of someone with a pain more than to hear it mentioned. Say “back pain” to a group and anyone who’s ever had back pain or is married to someone with it, will instantly listen. It’s that interaction that will lead them to seek or enjoy your solution. TIPS: Regularly mention the pain you’re trying solve in your group. Tell stories of why you know it exists. Get people to give testimonials of how awful it is. As a church leader, make it personal if possible. It allows you to authentically share the good news of why you’re providing the solution. More people will accept a solution from someone who understand and knows the pain. Just make sure you have a proper balance of not dwelling on it. Instead use your pain expertise to point to the value of the solution. “I once was lost trying to do things on my own. Perhaps like you I sat alone and struggled. Feeling defeated. But then I got involved with small groups and together they showed me it’s better. And ultimately I found Jesus. Now that’s really better. Together. With God.” **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Thread **Tags:** audience, benefits, brand, communications, community, solution, solutions --- ### [4 Benefits of a Centralized Church Communication Process](https://beknownforsomething.com/4-benefits-of-a-centralized-church-communication-process/) **Published:** July 15, 2019 **Author:** BKFS **Content:** Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work. Your 3 choices? Let’s examine them: **Decentralized:** When all the individual ministries brainstorm and produce their own communication materials. They either do it themselves in-house or use volunteers, agencies, or freelancers. **Centralized:** Individual ministries brainstorm (or collect ideas) and offload the information to a communication director (or comm team). Working like an internal agency, one person or group produces the materials. This also can be done in-house or using volunteers, agencies, or freelancers. **Hybrid:** Some ministries do some of their work, while some ministries feed a centralized team. Trying to make a decision which is best? I’ve seen centralized (or hybrid leaning towards centralized) work best. Here are some of the benefits of the centralized process: 1. **Easier to standardize the brand.** All communication should help to build the overall voice and [brand](https://www.beknownforsomething.com/4-beginner-tips-church-branding/) of the entire church. So no matter which you choose, you can’t abdicate the role of a communication director who keeps that focus. Even the decentralized approach requires someone to make sure the church brand is seen through all the individual parts. Centralization aids the process and better control can be achieved since almost everything flows through one person or group. 2. **Easier to control the quality.** For the same reason, the quality of all materials can be controlled. This is invaluable to the overall church brand. No one group should be favored over another. 3. **Easier for leadership to lead messaging.** Church leaders should be involved (not necessarily at the detail level) with messaging of the church (your thread concept of what they’re known for). This is easier with one group in a [centralized](https://www.beknownforsomething.com/communication-process-foundational-issues/) approach than with multiple groups in decentralized. 4. **Easier to promote the church and not contribute to [silos](https://www.beknownforsomething.com/6-signs-your-church-has-ministry-silos-tear-them-down/).** This is the biggest bonus! Left to their own communication, most ministries have the temptation to fragment their communication and branding so that it becomes a competition to the overall church brand. Centralization unifies ministries and allows them to have a unique personality while maintaining the church thread and brand foundation. **Categories:** Audience, Brand Strategy, Communication Strategy, Leadership **Tags:** brand, communications --- ### [Church, Control “Their” Tongue](https://beknownforsomething.com/church-control-their-tongue/) **Published:** July 8, 2019 **Author:** BKFS **Content:** The Bible is clear about controlling tongues. Why? Because our communication shows our hearts. And like a bit in the horse’s mouth or the rudder on a large ship, it directs and turns something much bigger than the small muscular organ. The tongue becomes huge! The church needs to control the tongues of others too. Every church has two audiences (internal and external) and they need to control what everyone says about your ministries in order for the community to understand who the church is and why someone would ever attend. Here are 3 reasons why you need to control what your audience says about your church: - **Many Reasons We Like Things.** Pretend a person in your community is eating in his work’s lunch room. He’s had a rough time at home and is struggling with his life. He doesn’t go to church but he’s considering it. He recognizes someone from your church and asks “why do you go to your church? What do you like there?”. The reply has the power to change everything. But the problem? There’s so many reasons why we all like things. In fact, if you ask your congregation of 200 why they like your church, there will probably be 150 answers. From “I love the music” to “that’s where I grew up”. If your member goes with the latter, there’s no compelling reason to convince his co-worker to go. - **Controlled Language is Critical.** When a church decides to control the tongues of their audience; so that the right reason is told, it becomes foundational for bringing people in. Church communication needs to regularly remind everyone why they attend, what they like, and what they’d miss if they didn’t attend. This “[thread](https://www.beknownforsomething.com/?s=thread)” is what you’re known for! The words need to be controlled, told, and reiterated. Regularly. It needs to be authentic, believable, and needed in the congregation and community. When this message is provided and controlled, the answer will bubble up quickly when someone asks the important question, “Why should I go to your church?” - **Be [Benefit-Driven](https://www.beknownforsomething.com/winning-church-essential-speed-benefit/) Not Spiritually-Driven.** Your audiences need many things. What will they feel most? The temporal needs are usually on their minds. They have no idea that their ultimate needs are spiritual! Even Jesus engaged the woman about water before turning to the spiritual needs she had. If you lead with the spiritual, you risk having them ignore you. Lead with a temporal need? They’ll probably listen. And they’re more apt to pass the message along to others. EXAMPLE: So pretend your church leadership researches the community and discovers a lot of broken marriages. Then, because of your relationship classes, marriage prep groups, and divorce care you excel at, you decide that you’re known for “Rebooting Relationships”. Now imagine the answer when the person at the water cooler (who’s having spouse issues), is asked, “why should I go to your church?”. The controlled language will woo them and others like them to reboot their relationship. Control their tongue! **Categories:** Audience, Communication Strategy, Community, Thread **Tags:** audience, benefits, branding, communications, community, visitors --- ### [“Leave Me Alone!” (3 Essentials a Church Must Do)](https://beknownforsomething.com/leave-me-alone-3-essentials-a-church-must-do/) **Published:** July 1, 2019 **Author:** BKFS **Content:** I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and, through questions and answers, I end up praying out loud with the person who agrees to it. As a Christian, I believe this is my role. Sometimes, however, the person will sit down and quickly put their earphones in, pull out a book, or quickly close their eyes and lean back in their chair. They are essentially saying, “leave me alone”. So I do. Obviously, God isn’t opening the doors for a conversation. **What about a church setting where you’re trying to communicate to them?** Maybe they’ve unsubscribed from your email list, declined a bulletin, or unfollowed your social media feed — these are the kind ways. Then there’s the vocal person who sees you in the church foyer, sends you a long email, or comments on your feed: “I wish you’d stop pushing church information to me!” What’s a church to do? Should you take it personally? Should you try to discover a way around their ultimatum? Here’s 3 essential things every church should do: 1. **Consider who they are if you can.** Maybe they’re not really interested in the things that your church is. Maybe they’re considering leaving the church. Maybe they’re well connected, so they already know everything. Maybe they prefer to seek out the information (on your website) rather than get print material or emails. Maybe they’re trying to simplify life! Always consider who they are and what possible motives they might have before taking it personally. 2. **Take a look at your content.** What do we know about most people today? They want YOU to do the heavy-lifting, [editing](https://www.beknownforsomething.com/creating-better-church-web-pages-3-principles/) out anything not important to them and ONLY delivering the things they desire. And even then, they just want the smallest amount of information. They want you to edit out every unimportant word. People don’t have time to read or direct their attention to a lot of communications. *They don’t have the time for anything they don’t have time for.* If you’re not providing it this way, you’re creating an audience that’s tuning you out. You need to change. 3. **Try and talk to them.** If your content is great, and the person “should” want your information, I would attempt to talk to them if possible. Maybe they can give you tips on how to deliver better materials to your congregation. Whatever you do, [listen](https://www.beknownforsomething.com/church-communicator-listen-better/) and ask questions; don’t get defensive! You can always learn something from them. Once you’ve done these things and have tried to adapt for people (without upsetting everyone else), you must realize you can’t please everyone. So, as difficult as it is, you should be relieved to let them go from your communication since they’re not the type of person who wants to listen to what you have to offer. Our whole goal is to not waste anyone’s time! **Categories:** Announcements, Audience, Communication Strategy, Community, Social Media, Website Design **Tags:** audience, benefits, brand, change, Communication Content, communications, community, design, Edit, Facebook, social media, visitors, website --- ### [Pastors: 5 Employment Questions to Anticipate from Church Communicators](https://beknownforsomething.com/pastors-5-employment-questions-to-anticipate-from-church-communicators/) **Published:** June 24, 2019 **Author:** BKFS **Content:** Let’s be clear, employment transitions are complicated and have the potential for concern. Pastors, from your vantage you want to protect yourself and establish a church communication team that will encourage ministry and improve systems to inform your congregation while you engage your community. It sounds perfect. The Church Communicator (Comm) should want the same goals but they’re often concerned with ministry culture, leadership, the ability to accomplish your goals within ministry budgets, and how creative they can be using a team that juggles a lot of requests. They’ll have questions. **Here are 5 great questions to anticipate from a quality Church Communicator.** I even suggest guidance to your answers! 1. **Will I sit at the Leadership Table? Who will I report to?** Communication weaves through every aspect of church ministry. A good communicator respects leadership discussions and should be allowed to have input and caution there. At the table, they’ll discover culture, leadership voice, and surprise events that aren’t available elsewhere. Knowing who they report to gives a sense to how senior their position is perceived. The Lead Pastor makes most decisions in the church; therefore. eliminate layers between the Comm and the Pastor. 2. **Who will be on the [Comm team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) full-time? Is there a volunteer team established?** It’s almost impossible to do the communication expectations of a busy church by one person. They will need help. Establish who’s in place as early as possible. This creates a foundation of expectations. Many Comms get overwhelmed quickly — especially in the transitional time. They need help. 3. **What’s the biggest issue you’d like me to solve my first year?** Be honest. Everyone hires to solve an issue. Start a dialogue about this concern; clearly state your expectation of the “win”. 4. **Will I have a clearly defined budget to direct as needed?** As important as how many people are on the Comm team, they need a [budget](https://www.beknownforsomething.com/can-church-afford-good-communications/) to accomplish expectations. Don’t surprise them with a low number after they’re on staff. Even worse? Require them to ask for every purchase. 5. **Do you mind me calling a recent hire?** Ministry culture and transitional environment is usually perceived differently by leadership. The last hire will answer questions closer to the truth. You don’t want to hire someone who won’t be happy at your church. Your Comm doesn’t want to be blindsided by odd culture either. Better yet? Let them transparently talk with their future team during the hiring process. Both sides will win from this — and you’ll look like a hero if you suggest it. Final thoughts: Please put everything in writing. It’ll give you something to hold your Comm accountable to and give them something to refer to for expectations. Neither want a bait and switch; so be upfront and honest. This is the start of a special ministry relationship. Pray for the transition! **Categories:** Budget, Coaching, Communication Strategy, Leadership **Tags:** benefits, business, communications, leadership, plan, team --- ### [6 Signs Your Church Has Ministry Silos (Tear Them Down)](https://beknownforsomething.com/6-signs-your-church-has-ministry-silos-tear-them-down/) **Published:** June 17, 2019 **Author:** BKFS **Content:** As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos. This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls. It can affect us all. **Ministry silos will eventually destroy the farm** (to take the analogy to the next level). Why? Because a ministry must understand the part they play in the overall church mission or it will slowly become its own entity. And those self-centered entities start to compete with each other and dismantle the unity and loyalty of your entire church brand (and create sub-brands). **It also costs more** to develop all the separate brands rather than one unified brand. A healthy church must become a branded house, not a house of brands. Here are 8 ways to tell if you have Ministry Silos (that need to be torn down): 1. **One ministry is more important than the whole.** Their leader gets special treatment and seemingly can get away with whatever they want. They can have their own logo, their own vision, their own… whatever! 2. **Jealousy between ministries.** Ministries get special treatment to the point of jealousy by other ministries. No one feels like they’re working together for the whole church’s story. One ministry eventually wants what others seem to be freely given. 3. **When asked about the church success, individual ministry leaders will talk only of their successes.** Sharing the church story? It’ll be mainly about their direct ministry’s successes. 4. **Individual ministries are the hero of the church’s story.** This is pretty bad since your congregation should always be the hero of your story; not your ministries. 5. **In public there’s talk of unity**; yet in private there’s dissension between ministries. 6. **Mercy and grace is expected only for an individual ministry.** A ministry can continuously struggle and break rules but others can’t get away with it. All ministries need the same rules. 7. **A ministry leader only cares if a benefit, reward, or success is for them.** There’s very little congratulatory talk for other ministries. 8. **Meetings will be mainly about one ministry instead of all the ministries.** Be careful of meetings that seem to always talk about one ministry. Meetings should center around the importance of everyone’s work and the congregation! **Note:** [Ministry Silos](https://www.beknownforsomething.com/4-feared-indications-ministry-silos/) often pop up even with the Senior Pastor (or senior leader). Be careful when the sermon, the offering, the worship service, or the key leader’s pet projects become more important than everything else in the church. That’ll destroy the farm too. **Categories:** Announcements, Audience, Brand Strategy, Communication Strategy, Community **Tags:** audience, benefits, brand, Ministry, silos, visitors --- ### [Leader, Are You Using Social Media Correctly?](https://beknownforsomething.com/leader-are-you-using-social-media-correctly/) **Published:** June 10, 2019 **Author:** BKFS **Content:** He rolled his eyes. That’s the reaction I got recently as I talked with a church leadership team. I simply asked the senior pastor, “Do you post on social media?”. Social media, even with all of its issues, is the method most people communicate, connect, and get news and information. So why shouldn’t the church interject into that open discussion? We should. And since personal interaction is the method that most social media algorithms push to people’s walls, a leader — you — should be using social media. Just make sure you’re using it correctly! Here are 3 ways to guide you so you’ll extend your ministry across the social media world (and not just your local church): 1. **Build Your Personal Brand.** Don’t view this as an evil mission that is separate to your church. Ultimately a [personal brand](https://www.beknownforsomething.com/should-a-pastor-have-a-personal-brand/) is understanding what you do best and then staying in that lane so a group of people understand how you’re a trusted resource. How do you do that? Think about people you enjoy connecting with; consider their concerns, needs, or goals, and then think about how you can enter their lives with some guidance. Do it in an interesting, entertaining, or humorous way and you’ll build a brand that’s pursued. Hopefully, this lane is what you bring to your leadership at the local church too. Or at least some of the time. 2. **Lead Your Followers.** If you stay in a lane (what I call a thread) long enough, and that [thread](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/) interests a large enough group of people, they will find your accounts on the channels you use. And then those followers will anticipate the thoughtful guidance you bring! What you do naturally in your local church, you can do in the huge, edited world of social media. Why be a leader to your followers? Because the people who choose to follow you ultimately want you to. Grant their wish consistently in a rhythm they can expect. Motivate them but remember that most people view social media when they’re bored.Therefore, be active with your guidance so they’ll want to break from their boredom and pursue something. 3. **Promote What Interests THEM; not You.** Church leaders think that those who follow them will be as interested in the events that support the work of their local church. Not true. Social media attracts people who are interested in a fairly narrow lane of a person or an area of an organization. Know that lane. [Be known for ](https://www.beknownforsomething.com/pastor-what-should-you-be-known-for/)something. Want to promote an event? Promote something that would interest them in that lane. If you broadly promote every ministry event you’ll bore them. Then they’ll stop listening for awhile as they scroll quickly by your posts. Soon, they’ll unfollow. Make sure you have far more content posts than promotional posts! How can you tell if you’re effectively using social media? Thousands of people are joining social media daily. As that greater pool swells, your account should be steadily growing. If it’s not, if it’s shrinking, or if it’s extremely difficult to gain followers, you need to do something different. Discover your thread. Then create content that stays in that lane. Start now! Social media needs you. **Categories:** Brand Strategy, Communication Strategy, Social Media **Tags:** benefits, brand, communications, Facebook, leadership, social media --- ### [Creating Better Church Web Pages (3 Principles)](https://beknownforsomething.com/creating-better-church-web-pages-3-principles/) **Published:** June 3, 2019 **Author:** BKFS **Content:** Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. **That’s summed up in one word: speed.** Everyone arrives at a website (except for YouTube, Netflix, Facebook or similar) and they want to discover the information they seek as quickly as possible. If they don’t find it fast? They’ll give up quickly, get frustrated with the website, or pick up the phone and call your receptionist for the answer. If this sounds familiar to your church, here are 3 principles to creating better web pages: 1. **A headline that matters.** Everyone sees [headlines](https://www.beknownforsomething.com/3-steps-to-creating-your-headline/) first. But rarely will someone read a long headline, usually only a few words at the beginning. So, to create a great headline, drop small words (articles) at the beginning and get to the point. Ensure keywords are used close to the front of the headline. Then make sure the headline promises the content on the page. Make people anticipate receiving it and resist being overly clever! Keep it short (and possibly utilize parentheses and/or numbers since they seem to get more attention). 2. **Edited content to provide the facts.** Since the headline creates anticipation for the content, make sure you craft your content so people receive the information as quickly as possible. How to do that effectively? Keep the word count low (consider 50-100 words on informational pages; 300-500 words on blog pages), try to use bullet points (that correspond with the number you used in the headline), and use photos or short videos to add to the page content or summarize it. Advocate for your audience! Don’t let people submit web content that’s too long or not direct enough. Stop using passive voice. 3. **A reason to look elsewhere.** Since you have someone’s attention with the content, make sure that you strategically use links throughout to take someone on a journey to another part of your website (ministry). Pretend that someone has asked you a question that your page has answered; then consider how to extend the conversation so that you can highlight another part of your ministry or give them an added bonus that they’d love. Even be bold enough to add a direct call to action at the bottom of your content. Something like: “Read our safety process. It ensures your children are protected here” at the bottom of your children’s ministry announcements. And have the “here” or the entire call-to-action as a link to the process. **Church websites are critical to your church’s success.** Get them right and you can reduce communication costs and delight your audience more. Once people start trusting your website to deliver great content (whenever they need it, and wherever they are) they’ll become less reliant on costly print materials. **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Content, Website Design **Tags:** audience, Communication Content, communications, visitors, web, website --- ### [Good Email Communication is Like a Good Sermon. (Rare)](https://beknownforsomething.com/good-email-communication-is-like-a-good-sermon-rare/) **Published:** May 27, 2019 **Author:** BKFS **Content:** You want people to read your emails. They’re important! But every day we’re bombarded with emails that we don’t fully read. Most are desperately trying to get your attention and: inform you, entertain you, or lead you to something you need. But emails only work if they can get your attention. Since we receive dozens or hundreds of emails a day (I got 112 yesterday), we often don’t dedicate much time to them. The delete button is begging you to click it. What makes someone read an email? Often who the email’s from or if the subject is interesting or critical. Much like a sermon! Often, we’re critical of a Pastor’s ability to deliver a sermon but we must realize that all of our communication (including email and sermons) must follow these 6 tips: 1. **Who it’s from is critical.** The “from” is correct. A person usually gets attention faster than an organization. Person-to-person discussion is rarely rejected. **Bonus:** don’t think they know who you are? Give a short, relevant introduction at the first of your communication. 2. **Keep it short.** No one appreciates long-winded anything. Use only the amount of words necessary. [Edit. Edit. Edit.](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) **Bonus:** remove every non-essential word, and adding bullet points will make it easier to comprehend. 3. **Timing is everything.** I’ve sat through sermons when I’m tired and remembered very little. An email received during a busy time of day will be the same. **Bonus:** watch open data and response rates to discover when your audience is willing to receive email. [Adjust accordingly.](https://www.beknownforsomething.com/3-email-scheduling-tips/) 4. **An illustration is worth a thousand words.** Most people learn visually. Stop using a thousand words when a photo or illustration will gain more attention. Much more. **Bonus:** a link to a video may even work better. Try it with your audience (just assure them the video is brief)! 5. **Make it quickly about “them”.** Effective communication is less about you and more about them. Similar to a greatly relatable story that fronts a sermon, make sure your email contains something at the beginning that demonstrates you know who they are and why they need to continue. **Bonus:** make it about their concerns, needs, or pains, alluding to the fact you have an answer contained later in the message! 6. **Build to an obvious call-to-action.** Always wonder if you’ve answered the “so what?!” question that most will ask as they scan your communication. Be clear with an actionable item at the end. **Bonus:** make it a PS and you’ll gain even more people’s attention. This is akin to asking people to respond to an invitation at the end of a service. You’ll rarely get a response unless you clearly ask. Your communication is critical (or stop trying to communicate it). Do it exceptionally well and people will listen and respond. Stop blaming “them” for not reading — the power is in you to make it better. **Categories:** Audience, Community, Content, Email **Tags:** audience, brand, communication, Communication Content, community, email, strategy --- ### [Good Church Websites Matter](https://beknownforsomething.com/good-church-websites-matter/) **Published:** May 20, 2019 **Author:** BKFS **Content:** “It’s the front door to your church”. At least that’s what many are saying. But is it? Let’s make sure we understand our audiences first. Because they find this front door differently and open it for different reasons too. Every church has an internal audience (congregation) and an external audience (community). Our role as the church is to reach both [audiences](https://www.beknownforsomething.com/branding-terms-defined-audience/). But we do it so differently! But with our website. **The church website should be the center of all communications.** A digital hub if you will. That way all messaging and promotion should rely on it. Bulletins, social media, announcements, and ministries should point towards your website. Why? Because secular communication has done it so well that our audiences all know (by second nature) that if they haven’t picked up all the details, they can always find what they’re looking for on your website. The community trusts websites and desire them more than print. Your church website will have more congregation coming to it than the community. So, in order to deliver what they’re looking for (and what you want them to know), you have to make sure the website is **1) well organized, 2) simple interface design, and 3) edited content** so they don’t have to read (yes, you read that correctly, most people resist reading paragraphs online and are just looking for facts and details as they scan). Most of your community doesn’t know that you have content for them. However, if your congregation is doing a good job at inviting and letting them know the church has a benefit for them, they’ll check out your website before they ever decide to attend the service. They also need the site to be **1) well organized, 2) simple interface design, and 3) edited content.** Why? Because that’s what makes a website inviting and informative. Since your congregation is the majority audience for the website, ensure you supply them with what they’re looking for and make it friendly for “outsiders” from the community to discover information. **Interestingly, both groups tend to look for similar content on the surface:** - **A great [Staff page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/).** The congregation needs to contact leaders and they tend to visit here often. Community also looks here to see if the leaders look like them and they assume the leaders look like the Congregation. Make sure you do whatever you can to look professional, current, and representative of the community. Oh, and have an easy way to email or call each person. - **Service Times and Directions.** Both groups tend to look at this to determine if, when, and where they’ll attend. Make this work seamlessly with a mobile device for map apps. Then there’s different content between the 2 audiences. It’s key to have both areas well-tuned: - **Congregation:** “What’s in it for me?” is the question. “**Upcoming Events**”, is the answer. - **Community: Your About page** should be a general overview of who you are, what you believe, and why people attend. Then make sure it leads to various areas of the website! It is your front door. And like your church door, few will find it in your community. It’s up to you to have it in great shape, and representative of your church brand, when they finally need the door. **Categories:** Audience, Communication Strategy, Digital Hub, Website Design **Tags:** audience, Communication Content, communications, community, visitors, website --- ### [4 Ways Your Church Sign Lets You Down](https://beknownforsomething.com/4-ways-your-church-sign-lets-you-down/) **Published:** May 6, 2019 **Author:** BKFS **Content:** Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world. Your church needs to have a sign that stands out and is remembered. For the right reasons. Here are 4 ways that most Church signs don’t help the local church: 1. **It only says you’re a Church.** Well, I certainly hope that it says you’re a church. But remember it’s in front of a building that most can identify as a church. It’s like a Target store with a sign that proudly only says “Department Store”. If someone doesn’t need a department store the sign would be ignored. Over a third of the people in your neighborhood don’t want a church. If you’re not building a great church brand — what you’re known for as a benefit — you’re not helping attract community members who’ve never considered their need of a church. You’re convincing them to not attend. 2. **It looks archaic and stereotypical.** Many who are aware of the church world, but don’t attend it, they think church is old-school and irrelevant. Many church signs reinforce that belief. Make sure your sign represents your church. Make it professional, up-to-date, and attractive to your congregation and community. Make it have the same quality as other professional signs near your building. 3. **It doesn’t have a thread.** Your church needs an outwardly focused brand that’s stated as a [thread](https://www.beknownforsomething.com/convert-church-vision-communication-thread/). That’s a simple-to-remember, 3-5 word tagline (positioning statement) that gives a benefit of attending. It needs to correspond to a predominant pain or concern that your community experiences. This thread then needs to weave itself through your website, your facilities, and every one of your ministries. Part of building a solid church brand, you’ll need a simple, unique, and easy-to-remember logo, as well as a restrictive color and font palette that’s recognized in your community as your “church” look. 4. **It has too much information.** Often churches try to tell a greater message and many details that don’t matter to the community (let alone the congregation)! The Target store doesn’t list all of their sub-brands, departments, sale promotions, or manager names on their signs. The church needs to remove these too. Rarely will anyone recognize or be drawn to a Pastor’s name or a sermon title. It will rarely be a reason for someone to attend. Service times are probably all the extra information you need (other than your logo and thread). Even your website URL isn’t needed now that most people simply google the church’s name. Make sure your church is the number one search result! What’s your church sign for then? To attract people to your location and give them a reason to consider you as a relevant and beneficial option. Keep it simple, understated, and something that people can proudly declare “I’ve been thinking about going to a church like that”. In other words: make it branded, believable and attractional. Drop everything else. **Categories:** Audience, Communication Strategy, Content, Design Essentials, Thread **Tags:** audience, Church, communications, community, Sign, thread, vision --- ### [Why Few Are Following Your Church Facebook Page](https://beknownforsomething.com/why-few-are-following-your-church-facebook-page/) **Published:** April 29, 2019 **Author:** BKFS **Content:** Sure, Facebook changed their algorithm so that people will see more of what Facebook believes they want to see on their wall feed. This happened. Since promotional material isn’t desired by most, they’re limiting a lot of Facebook Page content such as YOUR content. But, seriously, I don’t think that’s the issue (although we should all be cautious about all the promotion we put on our Facebook page). However, maybe there’s a better reason why you’re getting very little engagement on your page. If you don’t have a lot of followers, don’t have a lot of post likes, and certainly don’t get a lot of post shares, then maybe, just maybe you have these 3 problems: 1. **You’re not asking your congregation.** Don’t assume that people in your congregation will automatically follow your social channels. Continuously remind them of the benefits of following (i.e. extend the church message through the week, see fun videos that teach spiritual truths, see outreach pictures of how you’re reaching the community, etc.). Then remind them to like and share your posts to their wall. But make sure your [posts](https://www.beknownforsomething.com/3-social-media-problems-must-fixed-today/) are worth of it! Promotional posts aren’t. 2. **Your content isn’t all that interesting.** Know your audience and what [interests](https://www.beknownforsomething.com/communication-tip-turn-boring-into-interesting/) them. Search through some of their Facebook walls and see what they share and like. Then consider how you can contribute posts that are similar (using your church brand and message). Also, review your past posts to see what has interested your current followers (based on how many shares and likes are there), and then do more like them! Many churches continue to post content that gets little or no engagement and expects to gain followers. Stop the insanity. 3. **The entertainment value of your posts is lackluster.** Entertainment isn’t frivolous. Entertainment is simply helping your followers spend time so they receive perceived value. Making them smile, nod, cry, or say “awwww” is entertainment. [Social media](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/) is an entertainment channel! People look at their Facebook walls when they want to fill time — much like turning the TV on. Give them good entertainment and they’ll keep coming back. They’ll also tell their friends about your “show” and you’ll continuously add to your page’s followers. **PLEASE NOTE:** without engaged followers on your Facebook page, there is no purpose in investing time into it. Get your content right, so that you’re good stewards of the channel that God has given you. Once you have the followers, OCCASIONALLY, remind them of ministries and events that are coming up. But make them feel like an entertaining TV commercial that interrupts their favorite show. Then return to your regularly scheduled broadcast. **Categories:** Audience, Brand Strategy, Social Media **Tags:** audience, benefits, Communication Content, communications, community, Facebook, social media --- ### [Is your Church Communications Ready for Summer?](https://beknownforsomething.com/is-your-church-communications-ready-for-summer/) **Published:** April 22, 2019 **Author:** BKFS **Content:** It seems like spring just started but we’re almost into summer. Yes, time flies — especially when it comes to church communication. Summer brings added complication to your communication team: vacations, less attention from ministries, and your congregation drifts away from a regular schedule. Summer relaxes. Your communication team can’t. Here are 4 things needing attention NOW as we head towards summer in your church: 1. **Have a calendar of summer events.** Every church needs an annual communication [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) that is accessible to everyone who creates events. It needs to have EVERY church event added with enough time to create communication materials to promote it. This is often based on how many people you’re trying to get in attendance (tiering) because the more you need to inform, the longer you’ll need. We’re talking about being on the calendar months in advance for the top tiers. Double check now with every ministry to make sure everything’s on the calendar for the summer months. Ensure you’re aware of how much comm support they’re needing. There’s never a better time to understand what’s on your to-do list. 2. **Have a scheduling plan for social media.** Based on the summer calendar create a plan for [social media.](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/) To get a break from the constant social media posting, get an app for scheduling (hootsuite, buffer, tweetdeck, etc.) and set up your posts in advance. WARNING: once posts are scheduled this doesn’t mean you’ll forget them. Be on the lookout for event cancellations and crazy world or community events that could affect any of your posts. Remove or change any that will not be received well. 3. **Have a vacation plan for your communication hub.** On top of social media, you also have website, bulletin, emails, announcements, etc. that need attention. Fortunately, most churches relax their communications a bit during this slower time on the church calendar. This may be a good time to (permanently?) reduce the size of your bulletin and announcement time. Maybe other noisy communication needs reducing too. Stop contributing to the noise if the communication (or tool) isn’t working well. The summer’s the best time to look at this and tweak. Make sure everyone is aware of vacations so that you have materials earlier or a plan for replacement positions too. 4. **Start planning for the fall.** Sure, summer starts in June, but so should your planning for the [Fall](https://www.beknownforsomething.com/3-fall-communication-essentials-decide-now/). Yes, the communication year never ends! Start talking with the Pastoral leadership about what they’re thinking about or anticipating. If you’re not part of the planning (like I’d recommend)? Ask the leadership team if you can start brainstorming around some of their broad ideas. Assure them you’re going to be suggesting ideas for getting people involved with their ministry. Prove to them why communication should be sitting at the leadership table! **Categories:** Communication Calendar, Communication Strategy, Social Media, Website Design **Tags:** audience, benefits, brand, Communication Content, communications, community, Facebook, social media, website --- ### [3 Real Reasons Why Your Church Comm May Be Broken](https://beknownforsomething.com/3-real-reasons-why-your-church-comm-may-be-broken/) **Published:** April 15, 2019 **Author:** BKFS **Content:** When something isn’t working properly in our body, we go to a doctor. But before she gives us a pill or direction to do something differently, she has to diagnose the problem. And it all starts with a truthful confession of the symptoms. **Many churches aren’t willing to admit that their communication is broken.** Even when it’s just not working. Does this sound like you? The congregation isn’t informed or the external community isn’t engaging or connecting with your church’s messaging. The leadership isn’t happy. Or maybe the communication person or department can’t keep up or they’re ready to quit. You need help. Without knowing specifics, here’s my diagnosis based on hundreds of churches I’ve consulted with: - **You have the wrong person leading.** This critical position needs to be more than a creative doer. Your [communication leader](https://www.beknownforsomething.com/hiring-4-traits-church-communicator-must/) needs to love ministry, have a positive disposition, be a master juggler, always wildly organized, and ultimately a problem solver. A church needs a true leader to direct their church communication process. Then they’ll need to decide if they can complete the challenging tasks alone or if they require a team (paid or volunteer) for sanity. - **The communication calendar isn’t working.** The foundational structure of all church comm departments is the knowledge of every event that requires communication support. This needs to be a [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) that has every one of the church events on it. And this calendar only works effectively if there’s a time requirement for each event to be added with an additional material deadline for the details once they’re added to the calendar. Everyone in the church who has the ability to create an event, needs to have access to this calendar so they can plan appropriate dates without conflicting with the busy calendar. - **All events are shouting for importance.** If everything’s trying to be important, nothing will be important. In fact, the noise that’s created becomes counterintuitive to effective communication. Every church needs to set up a prioritization for their events —- something we call tiering — so that certain events get to have the loudest voice in the church. Then some of your communication channels need to be restricted for the most important events. Your end goal is to never waste the time of anyone when promoting. If you do, people will start ignoring you. The solution? Tier your events (i.e. Tier one is any event that almost everyone will be interested in — an all-church event. Tier two will be the all-ministry-specific events — like an event for all the Students — and tier three is anything that reaches less than 85% of a ministry — such as a Sunday School class outing), then decide the appropriate communication channels that work for each tier. You can’t allow all events to get all channels. Confession of your communication problems are good for the soul. And the professional diagnosis pinpoints to how things can be fixed. But now one must systematically implement the change. Just do it. Now. **Categories:** Communication Calendar, Communication Strategy **Tags:** brand, communication, Communication Content, communications, strategy, visitors --- ### [Why Being Different is Critical to Every Church](https://beknownforsomething.com/why-being-different-is-critical-to-every-church/) **Published:** April 8, 2019 **Author:** BKFS **Content:** Have you noticed? Products and services are dropping from existence regularly. Toys”R”Us have closed their doors entirely and more than 5000 individual stores closed across the country as major retailers decide it’s best for their bottom line. What’s happening?!? Even worse, 4000 evangelical churches disappeared from the United States. I wonder if many even notice? Why all the closings? Because another organization started to supply the community’s needs in a similar or better way. Toys”R”Us used to be “the” place to go for toys. Kids would see it as a fun destination where they could dream and wish. Parents knew if they wanted something entertaining for their kids you could find it in one of the aisles. Plus they were local and easy to get to. Then competition arrived and offered similar benefits. Followed by the internet allowing you to search for toys in the comfort of your home. Then Amazon promised quick shipping. Then people stopped going to the physical stores that were riddled with personnel and inventory issues. Oh, and we won’t even talk about pricing. Toy”R”Us was simply an option that didn’t stand out anymore. They weren’t different. If you have a local church that are like all the other community’s churches, offering similar ministries, then you’re setting yourself up for comparison and eventually closing. Your [community](https://www.beknownforsomething.com/secret-reconnecting-community/) will simply decide where to go based on proximity, denomination, leadership personality, and maybe how your buildings look. It may even be your landscaping that becomes the issue. There’s a better way. You can create a different kind of church and become known for something very different and bold apart from the others in town. People will overlook most other things and drive great distances for something that’s different. You need to be different. But for the church; be sure that your difference is biblically sound, and most importantly, needed by enough people. Be known for being relevant and an essential benefit to your community. Then your church will be around for a long time. You just have to effectively communicate your unique [thread](https://beknownforsomething.com/church-rebranding/). Be different. Be needed. Be relevant. **Categories:** Audience, Communication Strategy, Community, Thread **Tags:** audience, benefits, brand, change, Church, communications, community, website --- ### [A Pastor’s Guide to a Basic Website](https://beknownforsomething.com/a-pastors-guide-to-a-basic-website/) **Published:** April 1, 2019 **Author:** BKFS **Content:** Many Pastors from smaller congregations are being tasked with getting a website together for their church. **How are they expected to know everything about a website?!** That’s usually when they call a consultant like me to help. **Let’s talk website basics so you can do most of this yourself:** - **Every website starts with a Domain.** You can “rent” this URL (name starting with www.) from MANY different websites for very little money as long as it’s available (and not taken). Google “purchase website domains” and you’ll be astounded at the options. **Things to consider:** Keep it as short as possible, easy to remember, doesn’t need an explanation, and doesn’t require someone to spell it each time. Then consider which upper-level domain (.com, .org, .church etc.) that you’ll want to use. I listed them in the order of preference to consider. I call it “renting” because you’ll need to pay to use it for a period of time (usually in years). Find the cheapest source. You can buy more than one — you’ll just “point” your links to one hosting package. - **You’ll need a hosting package.** This is a company who offers server space for your website files. They are connected to the internet and will direct your website files towards your domain name (that you purchased above or as, sometimes, part of the hosting package). Google “[website hosting](https://www.beknownforsomething.com/changes-needed-in-the-church-6-web-hosting/)” and you’ll see there are many to choose from with lots of options. Usually, you’re looking for a basic setup, unlimited emails, and a low cost. A “shared server” is a lower cost but it’ll be slower when people go to your website. “Dedicated server” will give you faster speeds but will cost more. You can’t go wrong with 1and1, iPower, inMotion, Bluehost or similar. - **You’ll need a system to setup your user interface** (what your [website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/) looks like) and deliver content. This is called a content management system (CMS). WordPress, [wix.com](https://www.wix.com/), [squarespace.com](https://www.squarespace.com/), [clover.com](https://www.clover.com/) or [ekklesia360.com](http://www.ekklesia360.com/) are great examples for churches. Some cost money and are easy to setup while others are free and take more work and expertise to setup. Look for themes or templates to help you get the professional user interface you desire. - **Most importantly, you’ll need an organization structure and content!** Remember: don’t exceed 5 or 6 main menu items (that reveal 5 or 6 pages underneath each). Don’t use a menu name that needs an explanation. Everything should be obvious to the community. Something like “About, Ministries, Serve, Media, Connect” are good for most churches. Then on each page (under the menu items) use as few words as possible knowing that the hierarchical importance of page content is: Headline, Subheads, Bullet Points, Call to Action. And use great pictures that show your church, your congregation, and your ministry. **Does all of this feel overwhelming?** The easiest solution that works for most smaller churches: a facebook page. Set it up for your church and focus on getting followers because of your great content. Ensure Service Times and Directions are listed in an obvious spot. Upload great pictures with story-based captions. You can even add videos and events easily and encourage interaction. It’ll allow you to get started **for free** — before you jump into more fees and costs. You can do this! **Categories:** Communication Strategy, Content, Digital Hub, Website Design **Tags:** audience, brand, Communication Content, communications, community, design, website --- ### [5 Budget-Wise Communication Tips (Save Money)](https://beknownforsomething.com/5-budget-wise-communication-tips-save-money/) **Published:** March 25, 2019 **Author:** BKFS **Content:** Churches need to demonstrate good stewardship. Especially if you want people to donate hard-earned money to your ministry. No one wants to give to a non-profit that looks wasteful. Communication is often seen as a disposable and temporary item. You promote an event for a few weeks and it’s done. But this isn’t ultimately the case. Things like website content needs to live on in the archive world. Quick tip: invest in long-term communication and reduce costs for the short-term! Here are 5 budget-wise communication tips that’ll save money without aggravating your congregation (too much). Yet, number 4 may stretch some churches! 1. **Edit. Edit. Edit.** Reduced attention spans have limited how much communication we’ll accept. Rarely will anyone want more when less is fine. Try to [remove](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) every unimportant word from promotional content. Do the hard work and provide “just the facts” that would make them decide if they’re interested or not. How does this save money? Paper costs. As more and more reject paper communication, reducing the size of your bulletin and newsletter is wise. And it’ll save lots of money too while encouraging people to actually read it. More and more people are reading less and less. 2. **Post videos on (free) YouTube and connected the videos to your website.** This will ultimately save expensive hosting storage costs PLUS it adds value since your videos become discoverable on YouTube (which young people treat like a search engine)! More people are searching on that site and very few will ever even discover your website so this is a win-win! 3. **Develop Volunteers.** I’m fully convinced that many tasks that a church communicator does should be done as a ministry by a [volunteer](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/). All ministry leaders should be mandated to mentor, supervise, and encourage people within their congregation to serve or minister. This shouldn’t be done to save money alone but to encourage the use of spiritual gifts. One caveat: if the volunteer role’s expectations are treated like a job that *should* be compensated (or the volunteer is fully-trained and needing occupation) perhaps the role should be paid. 4. **Kill the Bulletin.** As stated in point 1, many are rejecting paper bulletins for communication. If you’ve been shrinking this device AND have a trusted, online presence that’s easy to navigate with a calendar of events that’s easy to filter AND don’t have a service that relies on the handout PERHAPS it’s time to [kill the bulletin](https://www.beknownforsomething.com/kill-your-worship-guide/). Transitional step: stop giving them to everyone and allow them to pick them up. You’ll be surprised how few will be requested! 5. **Use Screens instead of Posters.** Having a digital screen mounted with the ability to promote events in your church will save lots of money and be more effective in the long run. Eliminate bulletin boards and start running simple promotional screens that are directed to the demographic that might see them. Scared there’s not going to be enough details? Don’t be. Simply allow the screen to get their attention and point to your website. **Categories:** Announcements, Audience, Budget, Communication Strategy, Community, Content **Tags:** audience, budget, change, communication, Communication Content, editing, solutions, website --- ### [Communication Tip: Turn Boring into Interesting](https://beknownforsomething.com/communication-tip-turn-boring-into-interesting/) **Published:** March 18, 2019 **Author:** BKFS **Content:** I’m fascinated how someone can attend two similar church services (maybe even with the same Pastor) and have the 30-minute sermon seem long and boring in one while the other can feel interesting and not enough time. And it’s the same amount of time. And maybe similar content! Or you can watch a youtube video and be fully engaged with it for several minutes while another will drive you to close the window after a couple of minutes. Even if it’s the same subject. Or there’s a website that can captivate you for a long time versus the website that loses your interest in about 30 seconds. **Communication is tough.** Our audience has changed. Their attention-span has gotten shorter and shorter. In fact, according to a 2015 Microsoft study, humans lose interest in most things after only 8 seconds. This is astounding since a goldfish has a 9 second attention span. We’re doomed. Our audience certainly isn’t changing, so we need to tackle things differently with our communication style. Here are 3 things we (as communicators) must understand and change to turn boring into interesting: 1. **Make it matter to your audience.** This is key. In the first few seconds, in the headline, or first sentence, speak to a pain that you know your [audience](https://www.beknownforsomething.com/churches-vanish-one-reason-heres-fix/) faces or a challenging goal that they seek. Then deliver as quickly as possible the hope of a solution in your communication. Or a straight-line path to their goal. This requires you to know your audience extremely well. So do everything within your power to discover their pains and goals. 2. **[Edit](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) your content as short as possible and present it the way your audience wants it.** Do the difficult work of eliminating everything that’s unnecessary or redundant. Get your communication to the basics and don’t overdo the details. Then, based on your communication channel, deliver it in a style you know they’ll enjoy. For in-person or on video, that’s an interjection-style that captures the wayward attention and holds it by bringing people back into the conversation. For printed or static web content, give in to their propensity of scanning. Create eye-interruptors (headlines, subheads, bullets, captions) that tell most of the story and lead to the deeper content so they can read more. 3. **Deliver it so you seek engagement.** Remember you’re not just telling. All content today should [engage](https://www.beknownforsomething.com/3-ways-engage-audience-better/). Drive them to other locations through links and suggestions. Allow them to process or do things so they interact with your content. Where possible, let them respond. This engagement says you care about them and want them to fully understand. This relationship of love and empathy will allow your audience to overlook flaws and truly be interested in what you have to offer. **Summary?** Make it about THEM and less about YOU. Say it as quickly as possible. They’ll feel the love. That’s the role of all church communication today. **Categories:** Audience, Communication Strategy, Content **Tags:** audience, brand, Communication Content, communications, community, website --- ### [4 Ways to Peacefully Understand your Church Communicator](https://beknownforsomething.com/4-ways-to-peacefully-understand-your-church-communicator/) **Published:** March 11, 2019 **Author:** BKFS **Content:** Weekly I hear concerning stories from Pastors or church leaders. They often start with something like, “We have a church communicator who just doesn’t seem to be working out”. Because I lead a large network of church communicators, I focus on what they should be doing better. However, I’ve found that many church leaders don’t know how to guide their person who’s been tasked with “help us communicate better”. Can it be only the communicators fault that the relationship isn’t going well? Probably not. Here are four ways (from the leadership side) that you can motivate a church communicator into a great relationship with your church (given that they’re willing to raise the bar and work professionally): 1. **Help them understand the win.** Many communicators are given open-ended demands that have different meanings to different people. “Help us communicate better” isn’t the best guidance. It’s better to be specific when describing expectations. Or do you know? Perhaps you should have an honest discussion (listening and sharing) what exactly are the reasonable goals for your communication. “Establish a social media rhythm to engage a greater following (10% more in the next 6 months)” is something that’s measurable and describes the win. Let them be creative in the tactics for accomplishing the goals. 2. **Give them a budget.** Many churches believe that hiring a communicator solves their problems. After carving out a salary for this new position, they don’t have a budget to allow them to successfully accomplish their job. Every employee needs proper tools, additional people to help, ongoing training; as well as an environment that’s suitable to getting the job done. If a church can establish a salary, they can establish a [budget](https://www.beknownforsomething.com/church-communications-tight-budget/) for that position. I’ve also found that people will have better ownership of their role if they have control over how they allocate funds. 3. **Allow them a seat at the table.** The church communicator has the crazy task of knowing about every event, ministry, and group in the church. If they don’t know, how will they help everyone else know? Therefore, they need to be included into major meetings where things are planned and decided. The more they’re informed, the better they’ll be for your church. But don’t stop there. They should be a creative consultant at your leadership table, helping guide discussions and ask questions to ensure clarity — if they feel listened to and included. 4. **Encourage them while leading them.** A communicator juggles many details from every ministry. The possibility of dropping something is very high. To the ministry leader who focuses on their specific event, it’s easy to be critical while correcting. The added complexity with a communicator is their creative spirit. Being critical without [encouraging](https://www.beknownforsomething.com/5-ways-pray-church-communicator/) will kill their spirit. They must hear more praise than correction or the person will feel self defeated and eventually stop trying to do better. A church communicator needs a strategy, a process, and good guidance to get excellent work accomplished for your church. Lead them well, and they’ll be a great leader for you. **Categories:** Budget, Coaching, Communication Strategy, Leadership **Tags:** communications, goals, leadership, team --- ### [Why a Church Naturally Does Social Media Well. But Doesn’t.](https://beknownforsomething.com/church-naturally-social-media-well-doesnt/) **Published:** March 4, 2019 **Author:** BKFS **Content:** It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should actually be the church in any social format that connects with a potential audience! But still the church struggles with social media. With last years’ algorithm changes churches are concerned that they’ll lose their current social followings. If they’re not doing social media well, then possibly their predictions will be true. Here’s why social media will work when a church represents itself well: - **It’s direct to consumer (community).** Jesus taught us to go into all the world. To go directly to individuals and teach them. Disciple them. The church needs to get outside of internal communication and go direct to the [community](https://www.beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/). We should know how to do that ministry! And social media is an extension of your church ministry. Individuals are meeting regularly in social channels and we have what they need. Social media simply delivers our content directly so they can receive it when our meetings won’t. Often we communicate with people in their living rooms, cars, and in restaurants. What more can we ask! - **Its purpose is to engage.**[ Engagement](https://www.beknownforsomething.com/3-ways-engage-audience-better/) is more than communication. It’s a conversation and a mechanism to do it well is social media. Follow growing social channels and you will see the interaction between people. That’s the purpose for it! Does your church simply promote and talk on social media? Consider asking and listening for awhile and you’ll get more engagement. That interaction will feed the algorithm that allows more people to see posts. You decide: promote and have your posts limited in distribution or engage and have your posts pushed farther. Jesus said the church would be known for love. Engagement is the outcome for genuine love. - **It should meet a need of an audience.** Social media will get attention when it speaks to the needs of the followers. In fact, all effective communication rises and falls on knowing your audience well. The more you get to know them, the more you’ll identify their needs, and the more you’ll love them enough to meet their needs. Social media allows you to minister to the needs in a channel. Stop expecting to use social to invite people to your building. Social media can be the place of ministry. Where the church should be doing amazingly well. So why don’t we do social media well? Perhaps social media reveals that our churches know how to create events that utilize our buildings but have lost sight of the ministry aspects that define believer’s fellowship. Social media can bring us back to loving, caring and engaging the individual to Christ. All through the power of this digital tool. Go. Be the Church. **Categories:** Audience, Communication Strategy, Community, Content, Digital Hub, Personas, Social Media, Thread **Tags:** audience, brand, communication, Communication Content, communications, community, Demographics, Facebook, social media, strategy, thread, visitors --- ### [Churches Vanish for this One Reason (Here’s the fix)](https://beknownforsomething.com/churches-vanish-one-reason-heres-fix/) **Published:** February 25, 2019 **Author:** BKFS **Content:** Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. **We must stop this.** People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who previously owned the property before the CVS or Walgreens opens it’ s doors. How do we fix this? Let’s remember that every church has 2 critical audiences: internal congregation and external community. Why did the church close? Your congregation gets so small they can’t cover expenses. Your congregation’s happiness is essential. BUT, if you’re concentrating on keeping your internal audience happy while ignoring your external audience, then you’ll probably not experience growth. And through aging, moving, and the disgruntled, you’ll start to decline in numbers. If this continues, you’ll end up a sad statistic. Our churches MUST start concentrating on the external community in order to experience the potential of growth. And we must do 3 things with BOTH audiences in order to guarantee growth. 1. **Build a church brand based on a growing community segment.** Monitor your [community](https://www.beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/) to see shifts in demographic groups and compare them to your current congregation. What community groups are growing? Do you also have some of them attending your church now? Consciously decide to build a church that is known for something relevant and needed in that growing demographic (that won’t alienate the other persona groups in your congregation). 2. **Discover a need/goal in your growing community that your congregation also has.** The group you’ve identified becomes your primary communication [persona](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/). Interview and research that persona to identify a perceived need or a challenging goal that you can authentically help them with. This can be spiritual or temporal — but remember that a third of your community has little desire for the spiritual. However, if you concentrate on a temporal thread to attract, ensure that your church uses it to connect with a deeper spiritual introduction later. 3. **Control the language of your community to provide a solution or path to the goal.** Once you decide on the need or goal coupled with its solution or path, start continuously talking about the pain or the path. People will pay attention to someone who understands what they’re going through when they want to lovingly walk with them to a solution. Guaranteed. You just must control your language to ensure they are genuinely receiving that benefit. And they would miss it if it actually vanished. Just do it. Ensure that your benefit is relevant to the growing group in your community. And it’s unique and not readily found somewhere else. Once this comes together and it’s communicated properly, you’ll grow. And the Church will grow as you love them as Christ loved. **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Personas, Thread **Tags:** audience, brand, Communication Content, communications, community, Demographics, thread --- ### [Pastor, Change Your Website Picture. Here’s Why.](https://beknownforsomething.com/pastor-change-website-picture-heres/) **Published:** February 18, 2019 **Author:** BKFS **Content:** Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks, check the results. People love checking out the Church [Staff page](https://www.beknownforsomething.com/staff-web-page-crucial-improve/). Why? Your congregation ([internal audience](https://www.beknownforsomething.com/branding-terms-defined-audience/)) is going to the page to find contact information or they’re trying to figure out who’s in charge of a ministry. And your other [external audience](https://www.beknownforsomething.com/branding-terms-defined-audience/), your community, is going to see who leads the church and if they look like someone they’ll respect. Or if you look like them, their demographic, or someone they’d like to spend time with. Since most people go to your website, and this page, before visiting your church, this staff page becomes critical. I recently worked with a church where their Pastor’s picture was about 10 yrs old and didn’t look at all like the man I was meeting with. This is a problem! Here are 5 critical things to remember when changing your picture: 1. **Wear clothes that can be purchased today at a local mall.** Be representative of current and affordable to most people in your congregation and community. 2. **Dress like you’d expect a visitor to wear.** Don’t wear suits unless you expect your congregation and community to wear them. If you say “dress as you are”; be sure to dress like what that looks like. Don’t go overboard with fashion-forward clothes, dress as “normal” as your congregation and community would describe it. 3. **Make the picture more about your face, then the clothes.** Crop it fairly tight on your face but don’t cut the picture at your neck (or it could look brutal). Show the top of your shoulders so it looks natural. Look like you will look if they ran into you on the street today. Change all outdated pictures. Now. 4. **Ensure that all pictures are equally weighted.** All pastors and staff should have the pictures cropped similarly so that the heads and faces are about the same size. No one should stand out on the page. Color correct all pictures so they all feel the same. 5. **Look natural.** You want to look approachable and not staged. This page is so important, you need to invest in it. Pay for a photographer to come and take photos of the entire staff. It’ll certainly be worth it! **Categories:** Audience, Communication Strategy, Community, Content, Website Design **Tags:** audience, brand, Communication Content, communications, community, editing, leadership, website --- ### [Winning Church Essential: Speed to Benefit](https://beknownforsomething.com/winning-church-essential-speed-benefit/) **Published:** February 11, 2019 **Author:** BKFS **Content:** Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! **It’s getting your audience to the finish line (what they’re looking for) as fast as possible.** In communication this important essential is called “speed to benefit”. And here’s how you do it: - **Know your [audience](https://www.beknownforsomething.com/no-your-audience/).** You’ll rarely deliver your benefit effectively until you know your audience. This is the beginning of the race. Decide who you want to communicate to. Research and be specific while describing them personally. This persona will become your foundation. Effective communication rises or falls on how well you know your audience. - **Know what benefit they want.** When you love someone, you want to discover their concerns, problems, or pains to help them discover the best solution. But what do we know about people today? They don’t have time to search or wait to find their benefit (solution to concern or path to their goal). Their race needs to be short. And that’s where you come in. - **Deliver it as quickly as possible.** This is essential. Speed to benefit must be fast. Here are tips: **Sermons:** Attention span is getting extremely short (a recent study says about 8 seconds). Therefore, you’re advised to reduce [sermon](https://www.beknownforsomething.com/3-communication-traits-pastors-practice/) times. Don’t like that idea? Consider interrupting long thoughts with video, stories, and illustrations. Sell the benefit so it’s worth waiting for. **Website:** When someone comes to your website looking for something, they only want to click about 3 times. And spend about 30 seconds. Deliver what they want through a main menu listing. Or even better? On the home page. But be careful — people don’t want a lot on the home page. And inside, they want information given quickly (headline, subhead, or bullet points). Avoid too many details but have a link that delivers the details if they want them. **Print:** Most people (except older) would rather not rely on a printed piece. But if you’re handing something to them (i.e. bulletins), keep it in a small format, with few words, and structured so someone can quickly see benefits you’re offering for them. Then direct to your website for the details. **Social:** Brevity is king. Deliver benefits through a picture or in a brief captivating story. Then direct them to their next steps via a website link. **Email:** There’s nothing worse than a long [email](https://www.beknownforsomething.com/5-ridiculously-practical-email-improvements/). We only want the benefit of why you’re writing. So state it as quickly as possible! Need more details? Again, direct them to your website via a link. Let them run the race quickly! Give your followers what they’re looking for combined with a little of what they need. Just be simple and brief. Take them across the finish line and they’ll keep coming back to you for more. **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Email, Print Collateral, Social Media, Thread, Website Design **Tags:** audience, Communication Content, communications, community, Facebook, social media, website --- ### [Calm Down (Communication Design, That Is)](https://beknownforsomething.com/calm-communication-design/) **Published:** February 5, 2019 **Author:** BKFS **Content:** Marketing communication is tough. There’s so much to say and people are only half listening or reading. After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design. **So, calm down. Please. Or risk never being heard, read, or understood.** Here are 5 ways to get started: 1. **Flatten and simplify.** When it comes to design today, people don’t want to see layered and complex [design](https://www.beknownforsomething.com/church-calm-7-website-tips/). They want flatness. Simply, stop relying on glows or strokes around things to ensure they’re readable. Stop overlapping elements with lots of transparency. Simplify your design and make it quickly readable. The curse of bad communication design is that art trumps comprehension. 2. **Eliminate too many choices.** When someone receives a multi-page menu from a restaurant, it can be debilitating. It’s difficult to make a choice and ultimately takes a long time! Compared to the restaurants where the chef decides there’ll only be a selection of 5 entrees today. So much easier! Be the chef. Choose what’s best for people to see and direct them quickly to important things and eliminate the unimportant. You should know your church better than them so let them rely on you for the choices. Slowing people down only creates an uneasy feeling and drives people from your communication. 3. **Restrict fonts and colors.** Your brand should have certain restrictions in order to be known for what you look like. People get used to what that is. Don’t confuse them with fonts and colors that are outside of your brand foundation. 1 or 2 fonts are acceptable. Colors should be limited too! 4. **Line things up in your design.** When producing a layout, you’ll have several [elements](https://www.beknownforsomething.com/3-church-website-home-page-issues-resolve-now/) (photos, text, buttons, call-to-action, etc). Most read from left to right in a sweeping manner from the top to bottom. Centering elements require people to find the starting point of the next line in a jagged manner. If things are even more randomly placed; people will find it complex to find the priority of elements and lose the overall communication. Instead, line elements up to an invisible grid with a generous margin around everything. Do you need a single column or do you need more? Then have everything line up that you can. Horizontally and vertically. 5. **Edit. Edit. Edit.** Stop telling everyone everything. Instead, [eliminate](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) all non-essentials. If they may need more, tell them they can discover details on your website (as long as they can EASILY find things there). Or maybe, if it’s digital, a button or link will direct them to the next step. Simple communication that gains attention and calls them to a next step is so much better than a complex promotion that is often ignored because it’ll take too much time to wade through it. **Categories:** Audience, Communication Strategy, Community, Content, Design Essentials, Website Design **Tags:** audience, benefits, brand, Communication Content, communications, community, editing, keywords, website --- ### [Does Your Congregation Really Know What’s Going On?](https://beknownforsomething.com/congregation-really-know-whats-going/) **Published:** January 28, 2019 **Author:** BKFS **Content:** It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked in their Bible. **People don’t know.** Even more scary? Some of your church staff doesn’t know either! So leaders blame the communication department. If you’re part of that team here are 4 ways to help (more) people know what’s going on: 1. **Get Your Website Fixed.** Almost everyone (from age 3 to 73 or more) is used to online information. Most organizations have stopped (or diminished) printed documents to promote. Sadly almost two-thirds of the people who receive a bulletin don’t read it. People look to websites (via google) for information! Therefore, every church needs a simple, professional, well-organized, and informative [website](https://www.beknownforsomething.com/3-church-website-home-page-issues-resolve-now/) that works as well on a small mobile screen as it does on a desktop display. Ensure these pages are worked on first: About, Calendar, Connect, and Serve. Why? They’re usually the top pages for congregation and community. On the Calendar page, ensure ALL events are listed with a link to connect to details including registration. Bonus points if you can filter the search for demographics and ministries. Make it easy for everyone! 2. **Make Sure You Know First.** Now the trick. YOU (or your comm team) needs to have a process where you are sure you have all events on the [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) as early as possible. Details can come a bit later, but every ministry leader needs to know who they funnel information to so it gets on the calendar. Easier said than done! 3. **Stop Wasting Time with Irrelevant Announcements.** Once people start ignoring [announcements](https://www.beknownforsomething.com/whoa-heres-huge-church-communication-problem/) in a service, its hard to get them to start listening again. So, eliminate every announcement from “general” announcement times unless 85% or more of the people present are invited. Have other methods of targeting ministries with their events (where they will find the information relevant). Maybe the bulletin, maybe e-blast, or maybe everyone starts hearing that all events are listed on the website ministry pages or on the calendar. During announcement times, always point to the website (if anyone missed anything). And all the event details? They’re never given in the communication (they’re boring any way). Simply get your audience interested with why they should go then point to the website for details. 4. **Only Talk [Benefits](https://www.beknownforsomething.com/1-way-control-people-like-church/).** Did you miss it in point three? You must get people interested about an event before they ever need or want details. No one is thinking “if only there was a church event on Saturday evening I’d go”; but instead, you’ll get their attention with “Are you bored sitting on the sofa another evening? Let’s get together for fun with lots of food? Couples, we have a Simple Game Night happening next Saturday”. Then point them to the website to find out where and if they need to bring something. **Categories:** Announcements, Audience, Communication Calendar, Community, Website Design **Tags:** audience, Communication Content, communications, community, visitors, website --- ### [How to Convert Church Vision to a Communication Thread](https://beknownforsomething.com/convert-church-vision-communication-thread/) **Published:** January 21, 2019 **Author:** BKFS **Content:** Many churches are spending large amounts of resources (time, money, etc.) to figure out their mission and vision. That internally-focused process is necessary — although I’d caution church leaders to check the Divine Handbook (the Bible) and you’ll see that our mission and vision are clearly described. Stop trying to come up with something new. In fact, most churches simply retell the biblical mission and vision with different words. **Why do we do it?** Often, church leaders enjoy reviewing what they are accomplishing and how they’re directing their congregation to great things. It’s always fun to talk about ourselves! But I believe that no vision or mission statement will directly reach our community. Often, these overly-pithy, complicated statements become a barrier to the outside world. Why? The community is not looking to understand why you’re doing what you do; but instead, seeking something else from you. **A benefit.** When you go to a restaurant for a favorite menu item, you don’t want the waiter to explain why they do what they do. Or even how the cook prepares the food. This business plan would be a barrier to what you’re trying to get! You just want the food! Your audience wants you to convert the “why” and “how” to a quick benefit so they have controlled language about what they uniquely receive from you. **The solution.** How do you convert your church vision (or mission) to a Communication Thread that will connect to your community? Here are 3 ways: 1. **Start with your Internal (congregation) and External (community) [Audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/).** You don’t matter as much as them. What are they seeking? What do they need? What goals do they have? This understanding is the foundation of getting people’s attention. Not your vision or mission! They only help church leaders internally focus. Stop communicating them on your website homepage, in your bulletin, and in services. They’re simply your internal business plan. Most in your congregation or even leadership will never memorize them (even though you think “everyone” has). 2. **How does your [vision](https://www.beknownforsomething.com/church-vision-isnt-enough/) correspond with their needs and goals?** More than likely, your vision describes how or why you do what you do. But, instead, you need to describe the product (or service). If the unique way the cook prepares the food impacts the food in such a way that someone would see it as different or a solution to their problem, they’ll care. Tell them the solution first and then the why (or how). 3. **Speak the benefit as a simplified thread.** In order to reach your community, you need to be known for a [communication thread](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/). Something that’s easy to remember (3-5 words) that describes what they are seeking. Take the culture that’s represented in your vision and decide the benefit to the audiences. Then speak the benefit over and over. Be consistent and you’ll attract a crowd of people who want your solution! **Categories:** Audience, Communication Strategy, Community, Thread **Tags:** benefits, brand, branding, Church Perspective, communication, communications, community, thread, vision, visitors --- ### [(Short) Checklist so People Will Receive Your Communication](https://beknownforsomething.com/short-checklist-people-will-receive-communication/) **Published:** January 14, 2019 **Author:** BKFS **Content:** **Sad truth:** People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have to ask in order to make your communication palatable”. 1. **Is it short?** People don’t take the time to read a long commercial, promotion, or information. They want you to do all the difficult work: [editing](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) out anything that’s not needed. You should know the communication’s big takeaway; the one thing that people need to know. Stop telling them everything else. Most people won’t even tackle a long paragraph but they will read a short headline and bullet points. 2. **Is it relevant?** You know the audience you want to reach. Often our church communication isn’t relevant to most; so they learn to ignore it. Want to break through the noise instead of contribute to it? Speak about the pain, concern, or goal your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) has. Or demonstrate that you’ll deliver a solution or path to their goal. People aren’t attracted to features until they’re attracted to the message. Point to the easy-to-find features and details on your website (for when they want them). 3. **Is it confusing?** Take a step back from your design and message. Would the average person understand the language, the photo, or the benefit? Is anything questionable? Stop using acronyms or anything that requires an additional explanation. Often our communication is so crowded that it’s perceived as noise. Allow space for things to breathe but not too much or it’ll look or sound trivial. 4. **Is it readable?** Proof, edit, and reread more than you want. Is it simple? Could it be said more simply? A great [headline](https://www.beknownforsomething.com/whats-your-headline/), bullet point, or callout needs to have a melodic, complete cadence that feels like a shareable tweet or poetic song title. Stack your keywords near the beginning of everything so they work as an establishing foundation to what you’re saying. These are harder asked than answered. Although, if you follow this guidance consistently, people will enjoy glancing over (or listening to) your message. When we start with audience understanding and finish by delighting them with a benefit or solution; people will seek your communication. Or maybe that’s just a fantasy of mine. At least they’ll spend time with it! **Categories:** Announcements, Audience, Communication Strategy, Community, Content, Email, Personas, Social Media **Tags:** audience, benefits, brand, Communication Content, communications, community, Demographics, Edit, editing, email, social media --- ### [3 Resolutions Every Church Communicator Must Make](https://beknownforsomething.com/3-resolutions-every-church-communicator-must-make/) **Published:** January 7, 2019 **Author:** BKFS **Content:** It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want to set goals first then decide your resolutions. But if you start with these three resolutions you can set better goals. Why? Because these foundational resolutions will set the stage for a better 2019. Guaranteed. 1. **Resolve to do the best you can with the limitations you have.** Many communicators quickly blame the [limitations](https://www.beknownforsomething.com/church-communications-tight-budget/) for their ineffectiveness. Stop! Decide to get the best results with what you’re dealing with. Could you do more if you had a bigger budget? More staff? Better computer? Probably. But this year, decide to amaze people with the outcomes you can get with all the limitations you have. Squeeze the last drop of juice out of the lemon. Then don’t rest until you’re happy with your outcomes rather than staying awake stewing over the problems. Everyone has limitations, a good leader still produces quality materials in spite of them! 2. **Resolve to learn all you can about your congregation and community.** Effective communication always rises and falls on how well you know your [audience](https://www.beknownforsomething.com/church-can-relevant/). If you’re speaking to a group of farmers (or fill in the blank), you can better relate communication to them. Telling stories that they’ll instantly connect with because you know exactly what they need. Your church has two audiences: internal (congregation) and external (community). The only way you can be effective with your job? Get to know your audiences. Describe your primary and secondary stereotypical groups that God has given you. Discover demographic information as well as psychographic. Know what they’re looking for, what their predominate needs are, as well as concerns, and goals. How do you do this? Start by seeking out research from your ChMS, your chamber of commerce, or use focus groups so they can talk with you. Then make sure you listen and learn. 3. **Resolve to put yourself in the receiving end of communications.** Every piece of communication that your church ministries are pushing MUST go through the filter of how the person will receive it. You must advocate for them. Often, the church leadership wants to give too many details that the majority of people in the congregation or community aren’t interested in. Want them to be? Start with communicating [benefits](https://www.beknownforsomething.com/1-way-control-people-like-church/) (from their vantage point) and once they buy into the benefit, they’ll seek out the details. So go ahead and sit in the pew and pretend you’re the congregation. Would you pay attention to the communications? Drop boring details and get their attention with solutions. Then provide all details on your website! Next up? Set measurable goals, knowing you’ve set foundational resolutions, so that you’re shooting for something. It’s what good leaders do. Be known for it! **Categories:** Audience, Brand Strategy, Budget, Communication Strategy, Community, Leadership **Tags:** audience, benefits, brand, Church Perspective, communications, community, Demographics, goals, Ministry, solution, strategy, website --- ### [3 Email Scheduling Tips](https://beknownforsomething.com/3-email-scheduling-tips/) **Published:** December 31, 2018 **Author:** BKFS **Content:** Church communication is easy if you can get people to pay attention. Except we live in a world that only half-listens because they have so much noise around them! We’re all bombarded with messages, promotions, and information in a multi-level, continuous track so that we end up with 1000’s of communications available to us. The problem? We don’t have the time or attention to process them all. Therefore, we live on “ignore” until something breaks through. Often, it’s not the tool (social media, email, website, etc.) that makes something breakthrough though; it’s the content or the time its received that elevates it into our consciousness. Our goal? Make our church messages so relevant and so important that when someone pays attention to them, they are rewarded with the information. **BONUS TIP: Stop wasting people’s time with irrelevant [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/)!** When it comes to tools, we know certain ones breakthrough (with your amazing content) better than others. Add something to your website? It’ll take a long time for people to realize it. Send them a text message? Probably the best way to breakthrough (but be careful of abusing a text message). A letter, surprisingly gets peoples attention if it’s handwritten, personal, and brief. But they’re expensive. **This is why email tends to get used by churches.** And it works; if the content and subject lines are correct. But don’t forget about the other part of the recipe: the timing of the email. And that’s controlled by a scheduling program. Here are 3 tips: 1. **Consider the day you’re sending based on the [audience](https://www.beknownforsomething.com/no-your-audience/).** Think about what day of the week most of the people *wouldn’t* be opening email (or spending time with the content), and eliminate those days. Then rank the days of the weeks left so that you have a list of days to try sending your emails out on. 2. **Choose the time of day based on the audience.** Think about times in the day when most people in your audience *may be looking* at email. Most check email first thing in the morning and possibly right after lunch. If you discover 2-3 times, try the different times to check which time is a good time for your audience (the same way you’re trying days of the week). 3. **Watch open rates and adjust.** This is key. Setup a spreadsheet with your options and check open rates for the various times and days you try. Keep in mind that the average open rate for non-profit emails is not much better than 30%. But see if you can gain an understanding of what causes your email to be opened more than another time. You may only get a 5% increase but that matters. Then adjust your schedule to follow your discovery. Lock down when to send your emails based on how well they breakthrough and make sure you’re utilizing email the best way possible. That way more people will discover your relevant content and you’re not wasting your time communicating to someone not interested. **Categories:** Announcements, Communication Strategy, Community, Email, Resources, Social Media **Tags:** audience, Communication Content, email, social media, visitors --- ### [3 Ways to Lead Your Church Differently in 2019](https://beknownforsomething.com/3-ways-lead-church-differently-2019/) **Published:** December 24, 2018 **Author:** BKFS **Content:** I understand. It’s difficult to lead a congregation. Trying to communicate effectively to a group is a large task since so many people want so many different things. You’re also guiding them spiritually and chiding them for veering from the spiritual path. So much to do, so little time to do it. Here are 3 leadership things to consider doing differently. You may be impressed with the many benefits you’ll enjoy later! - **Promote less.** Church communication often becomes all about promoting events and opportunities in the church. Don’t lose sight of engaging with a broader approach. [Engagement](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/) requires experiencing life together and authentically walking with your congregation. Loving them, guiding them, correcting them. And using events to reinforce those important things. No one likes a constant push of promotion! Instead think more like a television show: 80% entertainment and stories with only 20% advertising and promotion. People will feel closer to you and listen more if they like “hanging out” with you. - **Get them to tell stories.** By example, start telling great [stories](https://www.beknownforsomething.com/church-storytelling-essential/). A story consist of characters (Villains, Victims, and Heroes) who discover something to change their world. When you demonstrate this regularly, others will want to share their story too (perhaps with a little encouragement). Keep stories short and help others edit theirs — many don’t know how to drop unimportant facts and details. If you become a church about life transformation stories, you’ll attract others. Everyone loves to get a seat near the good storyteller. - **Share the stage.** Often, Pastors are protective of their 20 – 40 minutes on the stage. Understandably so! But often, the point you’re trying to make can be emphasized more powerfully by someone else. Or a video. Or a song. Don’t be scared to share your time; instead, for a more memorable presentation it should become a necessity. People will maintain their attention span longer if you break up your time and they’ll feel like time flies during your sermon. Let them leave wanting more! **Categories:** Audience, Communication Strategy, Community, Leadership, Social Media **Tags:** audience, benefits, change, communications, community, goals, leadership, tips, visitors --- ### [3 Free Ways to Improve Your Website by Spring](https://beknownforsomething.com/3-free-ways-improve-website-spring/) **Published:** December 17, 2018 **Author:** BKFS **Content:** I’ve found that the winter is a great time for refreshing things. And your [website](https://www.beknownforsomething.com/recipe-great-church-website/) needs your attention. Why do I know this? Because every website needs constant updating and quickly becomes lackluster. Since Easter is just around the corner, why don’t you commit to making your website amazing in the next few months. If you do a little at a time, you’ll be successful. Here are 3 free ways to do this. It just takes is a bit of time and effort: 1. **Check your analytics for your top 10-12 pages and improve them.** These numbers tell you what people are looking for when coming to your website. Are they the right things? Take a look at your homepage and consider why people would click to the pages in your report. Consider changing navigation or placement so that more important things are easier to click. A good rule of thumb? Things on the left feel more important than things on the right. The same for top (important) vs bottom (less important). Then consider what these pages tell you about the people coming to your website. With this in mind, decide what information they seek on each page and make it better or easier to find. 2. **Now list all your pages and systematically [edit](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) them and link other pages to them.** Start improving all your pages. Think about ways to make EVERY page shorter in content (get them between 50-100 words per module or page). Add eye interruptors on long paragraph-heavy pages so people can scan quickly. Things like: subheads, bullet points, and links. Speaking of links, consider what else someone would be looking for if they navigate to each page — and link them to it! For example, if someone is looking at the children’s ministry page, they probably want a link to the security page or the parent’s support group or bible study. 3. **Conduct a [ focus group](https://www.beknownforsomething.com/branding-terms-defined-focus-group/) and listen for what else they want and deliver it.** Get groups of 5-8 from your congregation who are web savvy and people your church are targeting. Have a computer available for them to view your website. Ask them questions like: - - Where have you looked on our website in the past? What do you remember you found? - Have you ever looked for something and couldn’t find it? - Is there anything you wish we had on our website? - What other websites do you like and why? Are there any other church ones you like? If you break this down into bite-sized chunks and distribute the tasks to your team, you’ll have more delighted people attending your church at Easter. Almost 90% of people who attend your church for the first time will have browsed your website before visiting. That’s the reason we should all review and improve our websites now. **Categories:** Audience, Communication Strategy, Community, Content, Website Design **Tags:** audience, brand, Communication Content, communications, community, Demographics, editing, SEO, visitors, website --- ### [3 Ways to Say Merry Christmas to a Congregation](https://beknownforsomething.com/3-ways-say-merry-christmas-congregation/) **Published:** December 10, 2018 **Author:** BKFS **Content:** Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it have real impact? Here are 3 authentic, impactful ways to demonstrate the words: - **Treat them to something special on your website.** Everyone loves a gift. This Christmas, share a personal short [story](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) from your Pastor on your website about an authentic truth they’ve experienced at or because of Christmas. Maybe it’s a short video or picture album with captions. Whatever it is, let your congregation know (the Sunday before Christmas or at your Christmas Eve service that it’s there and give them a reason they won’t want to miss it). Let them know it’s your special way of telling them Merry Christmas. Perhaps have it disappear on December 31 (and tell them to hurry!). - **Get your Pastor to be personal and transparent on your social media.** Maybe the Pastor can highjack the church’s [social media](https://www.beknownforsomething.com/1-month-event/) (or make it look like it) for 2 or 3 days leading up to Christmas Day. Tell them how they or their family gets ready. Help your leader to be brave and transparent. And then on Christmas Day release a video that feels like the Pastor recorded it with they’re family on Christmas morning. Keep it short but let them know how Christmas feels and how you want them to feel. Be thankful, transparent, and vulnerable. Maybe the Pastor can share an appropriate secret that will reveal something about them. Bonus points: direct them to your website message we talked about above! - **Send a personal email from the Pastor.** It’s too late to send a postal letter but you can always share an [email](https://www.beknownforsomething.com/5-ridiculously-practical-email-improvements/) to your congregation (you do have Constant Contact or MailChimp don’t you!). Don’t ask for anything. Simply get your Pastor to share what they’d like for each person this Christmas, what the church is going to give them after Christmas, and what the leadership dreams for the church to receive this Christmas. Ask them to pray about being part of giving that gift. Keep it short and authentic. More people will open the email if it looks like it comes from the Pastor personally. Don’t design it, just write a regular all-text email with the regular email signature for your Pastor. This Christmas, be open, genuine, and engaging with your church congregation. This gift alone will transform your church and set up 2019 to be your best year yet. **Categories:** Audience, Communication Strategy, Community, Content, Email, Social Media **Tags:** audience, benefits, Christmas, communications, community, social media, strategy, visitors --- ### [1 Way to Control Why People Like Your Church](https://beknownforsomething.com/1-way-control-people-like-church/) **Published:** December 3, 2018 **Author:** BKFS **Content:** We know the most effective way to get people to visit your church: word of mouth promotions. It’s the most cost-effective method of evangelism. Why? Because most people know and interact with people similar to them. If they like your church, the people around them will probably like the church too. How do you control word of mouth promotion? Control what your congregation says about you. That seems easier said then done. But it’s not that difficult. It all comes down to one thing: **Tell them.** That’s right. Figure out what the majority of your congregation likes, appreciates, and promotes. Something that’s well done in your church and, hopefully, is unique to your community. Then make sure it’s desired! Do that by researching who lives around your campus and figure out what they’d be seeking for a solution to one of their big problems. Or maybe it’s a path to one of their prominent goals. Then tell the congregation that reason. Over and over. **3 reasons why controlling this is important:** - **Helps people tell others.** Often, during normal, day-to-day discussions at work or leisure, someone will be asked why they go to church. Or when Sunday’s are discussed, the way we use our time will be talked about. “Why do you like that church?”. If your reason isn’t overly religious, your congregation will be more apt to tell people. Perhaps it’s “they give me something simple to think about so I can be a better person”. Or “my marriage needs every service. They help my relationship”. If it’s been told to the congregation regularly (as a [thread](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/)) then people will recall it when asked. Make it simple and easy to remember and make it part of every ministry! - **Helps with [SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) keywords.** The words that become part of your controlled message will become your keywords. Throughout your promotions, social media, and website, you’ll use similar words regularly. In fact, you’ll become known for them. Then Google, Yahoo, Bing will love sending people to your website as they look for the controlled solution or goal that’s associated with your ministries. - **Helps build your ministries.** This desired thread will drive your ministries. Perhaps some of your current ministries need to go away as you build events and opportunities to build the benefit that you’ve been controlling. So what you’re telling your congregation is the authentic reality of why they love your church. Go ahead, try it! Start suggesting your reason in announcements, during sermons, or in promotions. Use language like: “Many of you attend because we have practical relationship guidance.” or “Many churches are complex in their teaching but you all know how much we work at giving you simple ideas that’ll change your week.” **Categories:** Announcements, Audience, Brand Strategy, Thread --- ### [5 Ways to Communicate Gratitude](https://beknownforsomething.com/5-ways-communicate-gratitude/) **Published:** November 19, 2018 **Author:** BKFS **Content:** Happy Thanksgiving! As America concentrates on this admiral quality this week, may we as the Church demonstrate and communicate biblical gratitude so that it permeates our lives. You’re either known for gratitude or you’re known for narcissistic undertones. Where you subtly communicate how much you’ve accomplished. Alone. Here are 5 ways that a church, a Pastor, a ministry leader, a believer can effectively communicate thankfulness to the body of believers around us. 1. **Make it about God and them, not about you.** This is the heart of it. True christian gratitude must point to God and others even when leaders often feel like they’re clearly ahead of their crowd motivating them to action. “Together we can” rather than “look where I/we brought you.” Be careful of the language you regularly use. Personal pronouns are best avoided in website, social media, and sermons — unless you’re using them in a transparency revelation that will endear yourself to your congregation. 2. **Say it when you don’t have to.** Often leading up to Thanksgiving, or before a big request, gratitude becomes the introduction. Biblical thankfulness should always be the foundation of all church communication. We deserve death but through God’s enormous grace, we enjoy life. Worship is the outcome of thankfulness! 3. **Show it, don’t say it.** This is the same as putting faith to work (James 2). Concepts that are difficult to see must be accompanied with action or people will become skeptical of our words. [Authenticity](https://www.beknownforsomething.com/are-you-practicing-thanksgiving-authentically/) that our community is looking for must be practiced so that they’ll accept our words. 4. **Listen enough that they know it.** Engagement is a buzzword in church communications today. Want it in your church? Then you must [listen](https://www.beknownforsomething.com/church-communicator-listen-better/). Sure, a sermon isn’t the best time to listen, however even during that important service time, leaders must be aware of the reactions from their congregation. Then use your website, social media, and even foyer time, to ask questions. And listen! If people aren’t speaking and engaging back with you, it’s a sign of distrust. We want to communicate with those we trust and love. 5. **Start in the parking lot but extend to the pew.** Often, we have greeters in the parking area or front of the church. That’s important! Use them to tell people you’re thankful for their attendance and for them. But carefully extend this gratitude inside the church. Many times, someone gets past the guest services line, and the gratitude and fellowship isn’t felt. Leaders must demonstrate how to show gratitude so that it’ll be emulated in the pews. I’m grateful for each of you. Thank you for following me, reading my materials, and practicing the principles of effective church communications. God is good. All the time. **Categories:** Audience, Community **Tags:** audience, communications, community, goals, team, visitors, website --- ### [Control Your Communications](https://beknownforsomething.com/control-your-communications/) **Published:** November 12, 2018 **Author:** BKFS **Content:** I’m a control freak. I admit it. Most leaders fear feeling out of control and seek to gain (at least) the appearance of knowing what’s going on, setting specific goals, and doing what it takes to reach or surpass them. It’s that control that is desired and valued in a senior leadership role. But it’s difficult! There are 3 essential things a leader should control when it comes to communications. And the power is within every Pastor who leads a congregation; you just need to be aware of them: **1. Direct the congregation to your website.** For effective communications, your church needs a [digital hub](https://www.beknownforsomething.com/church-communications-tight-budget/) to inform your congregation and connect with your community. Where you have an amazing, well-organized website that everything points to. Including you! Your social media, print materials, text messages, emails, and virtually every other communication tool needs to link to your website. Stop telling all the details in announcements and start telling them that additional information is found on your website. The more you build up the website, the more your congregation will trust and regularly visit it. This establishes the foundation for cheaper and more effective church communication. **Tip:** have followup materials for your sermon on your website that “completes” your sermon. Or a downloadable tip sheet or screen saver image to remind your congregation to extend the sermon throughout their week. Then have your social media point to it so others can enjoy it and listen to your sermon online too! **2. Guide stories to build your brand.** You’re in full control of your language, emotion, and voice when your posting online. So, know your lane ([thread](https://beknownforsomething.com/church-rebranding/)) that you’re known for, and tell stories to reinforce it. Your posts need to build on who you are and create a bigger consistent story. Control every part of them, but ensure they’re authentic. **Tip:** know regularly used words that build SEO value for your brand. Concentrate on pains, concerns, and goals that your personas feel or project. Decide what keywords should be associated with them. **3. Provide words to your congregation.** If you ask a congregation of 100 why they like their church, you’ll get 100 different answers. You can’t become known for 100 different things because your community will remember none of them. However, get almost everyone to say the same reason, and that consistent message will resonate farther and longer. Now, imagine if you could get the congregation to give the reason that corresponds with what most of your community needs! The power is yours. Here’s how: Start with the community and identify what your congregation offers well that’s a benefit to a lot of the community. Then emphasize that benefit regularly to your congregation. Tell them why they loved the service, why the fellowship feels so different than most churches, and why they keep coming back. The more you tell them an authentic benefit, the more they’ll use it when asked, “why do you like your church?” **Tip:** make sure it’s clever, short, and easy to remember. Religious sounding? You’ll only attract church goers. Make it non-spiritual and you’ll attract your unchurched community! **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Thread **Tags:** audience, benefits, brand, branding, communication, communications, community, thread --- ### [How Your Church Can be Relevant Again](https://beknownforsomething.com/church-can-relevant/) **Published:** November 5, 2018 **Author:** BKFS **Content:** I walked by a gentleman selling newspapers on a street corner. It appeared that very few people were paying attention to him let alone buying papers. Why? Because people are busy and the newspaper has lost relevance. It’s easier to ignore than to engage. **The church is similar.** Our communities pass our buildings as part of their busy hustle and most aren’t aware how a church is beneficial in their lives. Is this their problem? Or ours? It’s easier to ignore than to engage. I think the church has slowly been so internally focused that our communities aren’t aware of the things we do. And most of our events are so church-sounding, that our community wouldn’t want to participate regularly. **Here are 4 things that will bring back relevance for your local church:** 1. **Begin to focus on your community.** Truly research your reach area. Know where most of your congregation comes from and get to know the people in that community. How? Discover demographics to identify prominent personas; then seek places where they gather regularly (outside of a place of worship) and meet with them to see why they gather, what they do, and what the places look like. If you love your community, you will want to spend time to get to know them. Lots of time. 2. **Get out of your church and into your community.** Don’t expect your [community](https://www.beknownforsomething.com/secret-reconnecting-community/) to come to you anymore. As a congregation, you must go into the community to participate with them. Show them how you worship, fellowship, and love. Be so contagious that they’ll beg you to join in. 3. **Stop talking with internal language.** We often speak a religious dialect that forces many questions. Be careful. The [community](https://www.beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/) has stopped seeking answers from us. They just ignore what we say if they don’t understand. Call it like it is rather than some internal word that few outsiders would know. No one likes to feel like they don’t fit, don’t understand, or don’t belong. Our words can quickly do that. Tear down that barrier. 4. **Make sure that all your church communication is community-friendly.** Your [website](https://www.beknownforsomething.com/quick-1-thing-today-help-website/) needs to be more about your congregation because it’s THEIR website. It’s their events, their groups, and their staff. However, all language, design, photos, and benefits contained on your website needs to be community-aware and friendly. Nothing on our website should shock, offend, or repel the community outside of the gospel truth (which can be alienating to those in darkness). Even then, attract with light and resist being salt until we’re engaged. Allow Jesus and the Holy Spirit to convict rather than your website. The perception of the church today is what we’re against. Let’s use our communications to say what we’re for. It’s harder, but more attractive. **Categories:** Audience, Community, Website Design **Tags:** audience, Communication Content, communications, community, Demographics, website --- ### [3 Church Website Home Page Issues To Resolve (Now)](https://beknownforsomething.com/3-church-website-home-page-issues-resolve-now/) **Published:** October 29, 2018 **Author:** BKFS **Content:** I keep hearing that a church website is the front door to a church. True; since very few people in your community will ever make it to the door. Sadly, either door. This is the unfortunate reality with church attendance. And with church websites. Mostly your church congregation will seek to enter. So what does this mean? We have to make sure we’re delivering what your congregation is looking for; but ensure it’s friendly enough so that your community (or visitors) will discover the best reasons for attending. Here are 3 improvements you must do to the front door of your website (your home page): 1. **Organize Your Menu Better.** When people arrive, they look to the upper left of the page for your logo to assure themselves they’re at the right web address. Then they quickly look to the main menu on the page for an easy-to-navigate organization that will lead them to what they’re looking for. As fast as possible! Make sure nothing in your menu needs an explanation because you’ve used insider language or questionable reasoning for the page to be listed. Then think about the main things people would want (directions, times, sermon sample, staff page, church information, and events) and make sure it’s incredibly easy to find all of it. People don’t like to click more than 3 times to find what they’re seeking. And they want to spend 3-4 seconds on the home page to figure out your navigation. If the menu is poorly organized, people usually get frustrated. 2. **Eliminate Rotational Sliders.** 3-4 seconds doesn’t allow much time to scan through a rotational slider. In fact, very little research defends using sliders at all. I realize it makes it easier to add more information on the home page, but try adding a call-to-action button on each slider and see how many clicks they receive (in your analytics). You’ll discover that few even consider reading them. What’s best? Make a large non-rotation image that shows your people enjoying your ministries and what you’re known for. Make it about building your brand and possibly about your current sermon series. Or an all-church, all-community outreach event. 3. **Reduce Content.** The bottom line: People aren’t looking for a lot of content on the home page. They’re simply looking for a way to quickly jump to what they seek. The simple design should look like your church brand (fonts, colors, etc), feel welcoming, and have the emotion of what you want someone to experience when they arrive inside your building. Be authentic. And short. **Categories:** Content, Digital Hub, Website Design **Tags:** Communication Content, thread, web, website --- ### [No, An Annual Emphasis isn’t your Thread. Neither is a Vision.](https://beknownforsomething.com/no-annual-emphasis-isnt-thread-neither-vision/) **Published:** October 22, 2018 **Author:** BKFS **Content:** Every ministry in your church needs to focus their communication on your community. Well, if you want the people in your community to pay attention. We know that if you talk about a solution that someone is seeking or about a pain (or concern) that’s troubling them, they will listen. So, when we discover our community doesn’t find us relevant or required, it’s probably that they’re not aware of *anything* we’re communicating. In fact, I challenge you to consider that most people in your congregation doesn’t really know what’s going on either. Therefore, do our costly websites and the time spent on social media end up being wasted money and effort? With the wrong content, yes. Let’s solve this. Let’s reconnect with our community and discover something that will get their attention and promote engagement that will change their lives forever. You need a communication thread. What you’re known for in your congregation and community. Something that matters to most. Many Pastors are quick to think that their sermon series or annual emphasis for the upcoming year will become their thread. Or they’ve been working on a vision or mission statement for a long time and that should be their thread. Nope. Here’s why: **Threads take time.** To become known for something, you have to gain interest, keep it, and sustain it for a long period of time. For a brand to gain traction, it can take 3-5 yrs. That’s why a brand [thread](https://www.beknownforsomething.com/3-tips-picking-church-communication-thread/) should be considered something permanent and only changed if the community or church drastically changes (or the thread doesn’t work well). **Vision may become a barrier.** If you’re headed to a Chick Fil-A for a great chicken sandwich and you arrive to be greeted by the owner operator who wants to share “why” he creates a chicken sandwich, he becomes a barrier for what you need. You don’t want to know the “why”; you just want the sandwich. The “why” doesn’t get you to the restaurant; the product does. Often, as a church, we communicate our vision and expect people to come. Your [vision](https://www.beknownforsomething.com/church-vision-isnt-enough/)/mission is an internal discussion but shouldn’t be an external communication. Your vision needs to be communicated as a great benefit. A thread. **Sermon series feel temporary.** Your thread is an external communication of your permanent DNA that’s often communicated through many sermon series. Sermon series change regularly, a communication thread (brand positioning statement) shouldn’t change regularly. Especially if you want to be known for it. **Categories:** Audience, Community, Thread **Tags:** audience, benefits, communications, community, positioning, strategy, thread --- ### [3 Complicated Components of Church Communications](https://beknownforsomething.com/3-complicated-components-church-communications/) **Published:** October 15, 2018 **Author:** BKFS **Content:** Recently, I was talking to someone about their ability to bake bread. He said, “it really isn’t that difficult”. Then I challenged him further and he admitted, “well, once you figure out how to get the yeast to rise properly”. Maybe this is why everyone doesn’t make bread, even though there’s something wonderful about the smell of fresh baked loaves and eating the sweet, warm, slices slathered in rich butter. It reminds me of an important truth: it’s important to understand the difficult steps before you get started with any of the steps. Effective church communication is a wonderful, enjoyable product but you need to assess the complicated parts, to determine if you think you can conquer them first, before setting out to accomplish the overall task. Here are 3 that come to mind in the recipe of great communication: 1. **Getting it all done.** The role of church communicator is one of the few positions in the church that touches every ministry of a church. If you’re a centralized communication person, every church ministry wanting to communicate must funnel their materials through you! **So, you need a process.** You must establish and enforce a shared [communication calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/), a tiered ministry structure that everyone understands, and a transactional system for providing and limiting communication materials. **Extra required ingredients:** an understanding spirit, the ability to enforce deadlines, and the (very) occasional authority to say “no”. 2. **Being creative.** Everyone quickly tires of hearing and seeing the same thing. [Creativity](https://www.beknownforsomething.com/5-ways-you-can-be-more-creative-now/) allows freshness to your messaging. So it allows the church brand guidelines (limitations) to feel interesting over a longer period of time. **So, you need to constantly challenge status quo.** This needs to be coupled with the tension of knowing that everything can’t constantly change! This balance must be struck from your audience’s perspective and certainly not your own. Internally, you and your leadership will get bored before your congregation or community. **Extra ingredient:** develop a way to constantly be aware of trends and keep up with the way of accomplishing them within your brand guideline’s limitations. 3. **Managing leadership.** God placed you under a leader who’s equipping and setting vision for the congregation. They’re usually a complex person who has an intense desire to accomplish a lot. This makes them a great leader! But in their focus on the future, it’s often challenging for a communicator to keep up with them. **So, you need to have mutual respect.** As you find it difficult to understand their focus and demands, they often find it difficult to understand your creative world. It’s wise to discuss this together and earn their respect. This usually is established by establishing a respectful spirit towards them. **Extra ingredient:** You need time for this to happen. Don’t expect respect to happen quickly. And certainly don’t demand respect, since you must earn it. **Categories:** Communication Calendar, Communication Strategy, Community, Thread **Tags:** communication, communications, community, goals, leadership --- ### [Your Staff Web Page is Crucial (How to Improve It)](https://beknownforsomething.com/staff-web-page-crucial-improve/) **Published:** October 8, 2018 **Author:** BKFS **Content:** Your [website](https://www.beknownforsomething.com/recipe-great-church-website/) should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one) that your staff page is a top page. Why? It depends on who’s going to it: **Your congregation.** Your members are having discussions about the church hopefully. They ask questions like, “I wonder who leads the \_\_\_\_\_\_\_?” or “I wonder how I can contact Pastor \_\_\_\_\_\_\_?”, so they go to your staff page on your website (since most contact pages don’t go to someone specifically). **Your community.** Interestingly, they probably don’t want the contact info; instead, they are seeing who the leaders of the church are. And wondering things like: do they look like me, do they look believable, would they look like someone I’d go to for help, and/or what are they dressed like? So, given these two [audiences](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/)’ questions, we can make recommendations for improving the page: - **Spend time on it.** Take professional, and friendly pictures that are cropped consistently so you can see the face and some of their shoulders. Ensure that no one is emphasized more than another (i.e. make sure everyone’s face is about the same size). Who should be there? Anyone who needs to be contacted or identified. - **Be careful what they’re wearing.** Know who you’re trying to attract and make sure staff are dressed accordingly. Those looking on the page will want to feel comfortable with the people they see. Usually, you want staff to dress like you expect people to dress for a service. They need to look approachable and real. Stop using pictures that don’t look like someone. - **Titles and/or roles are key.** People going to the page usually don’t know the name they’re looking for. Instead they’re seeking to find who’s in charge of a ministry. Make sure titles/roles are displayed larger than names to ensure they’re scannable as you scroll down the page. - **Be clear how best to contact someone.** Link only to an email that’s checked and relied to within 24 hrs. A phone number must be answered (or the voicemail checked) regularly. Social media links need to be to accounts that are professional, up-to-date, and representative of the church. - **Short Bios.** Maybe 3 or 4 bullet points that prove they’re qualified for their role and/or tell the story of how they can help someone appropriately. Stop boring people with paragraphs. - **Give them links to next steps.** In titles and/or bullets, link to appropriate ministry pages or lead someone to appropriate next steps if they’re searching for someone. **Categories:** Audience, Community, Content, Leadership, Website Design **Tags:** audience, Communication Content, communications, community, leadership, team, tips, visitors, website --- ### [4 Daily Social Media Hacks](https://beknownforsomething.com/4-daily-social-media-hacks/) **Published:** October 1, 2018 **Author:** BKFS **Content:** Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something that’s entertaining, revealing, informative, or a reminder. Think a church can do that? Absolutely! If you entertain, reveal, inform, or remind around the [thread](https://beknownforsomething.com/church-rebranding/) your church is known for, you’ll quickly gain an audience of people who need you and relies on you. Sure, they’ll occasionally tolerate bad or off-thread posts, but you need to concentrate on maintaining a controlled message. Just ensure your thread is tied to the needs, concerns, or goals of your community. Everyone is looking for quick tips and crazy hacks for running a church social media account. Here are 4 that I practice daily with my 40,000+ followers: 1. 1. **Use a Note App on your Phone to capture thoughts and images.** We all have smart phones with Evernote, Apple Note, or similar. If you don’t, you should get very familiar with them. Everywhere I go, my mind is never turned off. I’m constantly looking for great ideas and posts. Often, I see other brands creatively tweeting, posting, advertising, or communicating about their thread! With a slight twist and change of words or concept, I make it my own. Then I type it into my note app to save for later. Sometimes several posts happen from creating one. Then, later when I’m scheduling, I review and post the ones that still make sense. I do this so much that I often don’t remember typing them into Notes. Be creative and daring in your app. Be selective when posting. 2. **Schedule a week or more at a time but be prepared to stop your scheduled post.** Use Hootsuite, Buffer, or similar to post throughout the week at a time when your audience will be bored. It would be impossible to actually be posting during all those times. These programs make it simple. But be cautious about programmed posts — make sure you are aware of what’s happening in your audience’s lives and remove or pause posts when something conflicts with the tone or content of them (national disasters, etc). 3. **Spend time editing and creatively use hashtags.** Never use a post without [editing](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/). Always shorten as much as possible and concentrate on the initial words of the post since they determine if someone will read the whole post. A visual will almost always help too! Then add a # to a couple of keywords in your post (not too many) or add hashtags to the end. This will attract a larger audience that’s interested in your keyword and if it’s a trending topic, your post will join their global thread. If it’s tough to create keywords/hashtags that are interesting, your post won’t be interesting. 4. **Create a regular time for your “show” to be on.** Social media is perceived as an entertainment channel so think of your pages as a TV show. Make sure you’re airing your show [regularly](https://www.beknownforsomething.com/5-tips-social-media-scheduling/) at the right times so people will anticipate your content. Ensure your regular “cast” and topics make an appearance in the way that your church wants them to. Understand your analytics to see when your “show” is currently played (when most people view it) and feed those times with more content. **Categories:** Apps, Audience, Communication Calendar, Content, Social Media, Thread **Tags:** audience, brand, communication, Communication Content, communications, community, Facebook, plan, social media, strategy, thread, Twitter, visitors --- ### [Can a Church Afford Good Communications?](https://beknownforsomething.com/can-church-afford-good-communications/) **Published:** September 24, 2018 **Author:** BKFS **Content:** I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”. **That’s a communication problem.** And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things: 1. **The ministries aren’t interesting.** Although this can be a community issue and not necessarily a ministry issue if the people near you are so carnal that nothing offered spiritually will ever interest them. Or your ministries simply aren’t created properly to your community. 2. **The ministries aren’t communicated properly.** If people don’t hear to become interested, they’ll never know. And they’ll never come. What a sad situation. Let’s pretend it’s the second. You’re investing a lot into ministries to share the love of Christ. So how much are you willing to spend to get someone to hear and know your benefits? Imagine if a restaurant invested $3,000 for ingredients and $2,000 into the salaries to make the food for one day. Then 100’s of dollars for the location and infrastructure (land cost and building cost). Pretend it cost $6,000 a day (imagine for a year!). What promotional, communications, or advertising cost would be justified? It’s critical to get it right, or you waste everything. Some businesses say 10% of revenues. Some less, some more. You’re a non-profit should that mean more? Or less? Successful businesses know their communication’s investment is worth it. And they tweak messages and become as creative as possible to get the attention of their community. It’s that important. Meanwhile local churches often rely heavily on non-paid word of mouth communications and resist spending enough so that their purchases, salaries, and real estate become utilized and needed. And then they wonder why they’re in decline or stagnation. So what should a church do? What should a church pay for good communications? Here’s what I think for an average mid-range church: 1. **Hire or assign a communication specialist** who is trusted by leadership, knows communications, loves your community and congregation, and wants to enable ministry. Cost: $12,000 (part-time) to $55,000 (full-time). Or more or less depending on what you’re requiring. This person is critical. Don’t skimp here if you have a great product. A trained volunteer may be able to do this, but it’s difficult because most churches require so much. 2. **Establish a solid [brand](https://www.beknownforsomething.com/church-brand-can-learn-cattle-branding/).** Needed: a professionally designed unique logo, a strategic communication tagline (thread), and brand guidelines. Cost: $3000 – $30,000. Check portfolios, deadlines, and expectations before deciding on price. You get what you pay for. 3. **Create a solid, responsive [website](https://www.beknownforsomething.com/recipe-great-church-website/) that’s easy to maintain.** This allows communications (stage, print, social and email) to refer to it and let’s someone validate what they’re hearing. Cost: $7,000 – $30,000 depending on complexity. This can also be done for a recurring monthly fee with website providers. Just ensure you can customize and scale it easily. These numbers are broad and ball-parked. Can you afford them? We have the greatest Story ever told — it’s hard to put a price on communicating it. Just do it with excellence. Please. **Categories:** Audience, Brand Strategy, Budget, Communication Strategy, Resources, Website Design **Tags:** brand, communication, communications, leadership, strategy, team, website --- ### [5 Critical Paradigms if a Church Wants Their Community to Listen.](https://beknownforsomething.com/5-critical-paradigms-church-wants-community-listen/) **Published:** September 17, 2018 **Author:** BKFS **Content:** The Bible clearly says “go and tell”. But what if the community isn’t listening? I often hear Pastors say “we can’t make the community listen, it’s only up to us to tell”. Can you imagine if we took that approach with our kids? We’d be talking a lot without them paying attention (and our kids would be awful)! Let’s do what it takes for people all around us to listen. We need to formulate our messages so they’ll be received and processed. Sadly, the world has ignored the Church because our messages seem irrelevant to them. Here are 5 sweeping communication paradigms that must be tackled now: 1. **No one will listen unless you love first.** No wonder why Jesus said “they” will know we’re christians [by our love](https://www.beknownforsomething.com/be-known-for-love/). We often struggle loving each other, let alone our communities. Remember that people received love differently (thanks Dr. Gary Chapman for your 5 Love Language book!) 2. **Few understand what the purpose of a church is.** About a third of our communities don’t have any concept of what we actually do. And strangely, as I talk to congregations, I’m not sure it’s clear to most Christians why we “do” [church](https://www.beknownforsomething.com/stop-marketing-youre-church/). Establish it in your congregation’s hearts so that we can extend our purpose outside of our doors. Make it simple (not these long purpose statements)! 3. **Don’t assume they hear your message.** Many churches think they’re communicating enough. Are you posting to social media? Billboards? Ads? Don’t assume that the unchurched are paying attention. Most people are only half-listening and usually only to those things that interest them. Work on your headlines and stop saying so much — we have to stop creating marketing clutter! 4. **Talk about your solutions and benefits.** (Here’s the secret) Want your message to be heard? Do the research to understand what the pains, problems, concerns and goals are in your [community](https://www.beknownforsomething.com/scary-indicators-youre-not-connected-community/). If someone is hungry and you talk about hunger and feeding, they’ll listen. Talk about their concerns and you’ll get their attention every time. Create headlines that mention the concern or the solution. Get them to say “I didn’t realize I needed a church to help me with that!”. Then, once you get their attention, love them. And part of love is gently guiding them to Jesus (without this step, you’re simply a service organization — and we’re called to be ministers!) 5. **Don’t create a separate website for outsiders.** When the community starts to listen, they’ll go to your website. What we know: they want to see what you’re all about. They want your benefit and solution to be intertwined through every page; not just promoted on a separate page or stand-alone website (or microsite). Use your *entire* website to demonstrate what you’re all about. Let them see true Christian community and fellowship. Then, they’ll not only listen, they want to attend. **Categories:** Audience, Communication Strategy, Community, Social Media, Thread **Tags:** audience, benefits, brand, community, Demographics, Ministry, thread, visitors --- ### [7 Things Weeks of Church Shopping Has Taught Me](https://beknownforsomething.com/7-things-weeks-church-shopping-taught/) **Published:** September 10, 2018 **Author:** BKFS **Content:** We recently moved to a new city and state. I’m regularly a church-attending, church-consultant, and outgoing Christian. It only makes sense that my wife and I want to find a church near our new home. But it’s been hard for us — I can only imagine how hard it is for an unchurched person or family. We’ve been looking, church-shopping they say, for a little over a month. We still haven’t found a church but we’re not giving up. However, since I work with churches regularly, I’m going to discuss solutions for a few things we’ve noticed: 1. **Most aren’t aware of who’s visiting.** I regularly hear, “I’m scared to welcome a potential visitor because they may be a regular-attender”. So they don’t. It’s evident everywhere we go. Rarely does anyone make us feel welcome. **Tip:**[ Teach your members](https://www.beknownforsomething.com/changes-needed-in-the-church-4-welcome/) how to welcome everyone! Like, “I don’t think we’ve met! I’m \_\_\_\_\_\_\_ .” This is crucial. Even role play it! 2. **Visitors are rarely mentioned in services.** Perhaps churches rarely see visitors. Perhaps that’s why visitors aren’t welcomed from the stage by directing announcements to them. **Tip:** A guest rarely likes to be called out but everyone likes to be mentioned if it says “we love that you came”. 3. **Guest parking isn’t utilized properly.** Probably half the churches we’ve visited have special guest parking areas. I’ve been reluctant to use the spaces, but when I do, I can walk directly from the space past a greeter and I get no different greeting. **Tip:** Train your greeters to watch those spaces and how to talk differently to those parking there (in a helpful, non-pushy way). 4. **Small groups are rarely mentioned.** We often see community happening all around us in services we visit, but we feel excluded. Why? Because we’ve not plugged into a small group or class. I fully understand how important that next step is. **Tip:** Churches need to make a big deal in every service about how to become part of a small group — even if it’s a short meeting right after the service or at the guest center. 5. **It’s easy to arrive and leave without talking to anyone.** Many times we’ve entered a church, sat for a service, then left in our car — and no one attempts a meaningful discussion with us. It often feels like we don’t matter to anyone. **Tip:** Remind small group leaders, ministry staff, and your members that they need to be on the lookout for ANYONE that’s walking by themselves and especially if they exhibit signs of a “first-time” guest (looking around, holding brochures, etc.) 6. **Welcomers aren’t enough.** Many churches feel that having a small squad of greeters in the parking lot or foyer is enough. But these people often feel “conscripted” and not very interested. Often they say the same thing to everyone. **Tip:** Sure, they’re better than nothing, but [truly train](https://www.beknownforsomething.com/tips-effective-church-greeters/) these people to take interest in people and to be on the lookout for visitors. 7. **Don’t embarrass visitors; allow them to be anonymous.** Ultimately, most love anonymity. No one likes to be embarrassed by calling attention to them in a group. I recently attended a service where a live microphone was put in a visitor’s face and then interviewed by the campus pastor. Yikes. **Tip:** Be general when talking about guests unless it’s a one-on-one interaction. **Categories:** Announcements, Audience, Communication Strategy, Community **Tags:** audience, benefits, communications, community, goals, visitors --- ### [Are Church Emails Worth the Effort?](https://beknownforsomething.com/church-emails-worth-effort/) **Published:** August 27, 2018 **Author:** BKFS **Content:** A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” **It’s a great question.** It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen doesn’t appear to be accepting the information, should the parent stop communicating? No. Instead, the parent has to examine the voice in which they’re delivering the information. If the message content is ignorable, maybe the method isn’t the best. Most churches are using emails to push internal information to their congregations (on Wednesday or Thursday). Information like sermon series marketing, event information, and ministry advertisements. If people are rejecting these [emails](https://www.beknownforsomething.com/5-ridiculously-practical-email-improvements/), they’re probably rejecting your content. Or they’re rejecting the delivery method. Since I don’t know who you’re communicating to, it’s difficult to know the definitive answer. It could be one or both. Here’s what you can do if you’re in this situation: - **Don’t accept status quo.** If you have a low open or click through rate, consider it a challenge to improve what you have currently. I take it as a challenge (and we have a high open rate!). Always experiment with [content](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) to see what affects the rates. **Tip:** Give your audience what they’re looking for. Make sure that every email is targeting the people receiving it. Imagine what they really need, and deliver it as quickly and as scannable as possible. Edit. Edit. Edit. Don’t allow your emails to be much more than 100 words (50 is even better!) - **Subject lines matter.** When an email is delivered, they only see who it’s from and what the subject line is before they open it. Make sure the “from” is from your church (or well-known ministry leader), and then work on subject lines to see if they improve open rates. Google “email subject lines that work” and you’ll get lots of tips. Just remember that your audience is different than others, so try many things to establish your formula. **Tip:** Keep them short, but not too short. Also avoid spammy words, and tell them what to anticipate inside. - **Are they receiving the content another preferred way?** Maybe the majority considers the email ignorable because they go directly to your website for the info. That’s the best case scenario! If most of your list does, then consider dropping the email. **Tip:** Send out a survey email seeking advice on your email. Use a subject line like, “Can I have your advice for our Church?” You’ll be surprised what you’ll find out. Ask questions that will help you deliver communication materials effectively. Tell people on Sunday to expect a “special survey email” this week! - **Don’t ultimately rely on a tool.** This is the main point. Perhaps email isn’t your best use of time, especially if your open/click rates are abysmal. What do we know about this digital world we live in? Most want to seek out info when they want or need it. **Tip:** This makes your website critical to your communication strategy. Make sure your content is easily discoverable from your homepage and inside pages delivering information as concisely as possible to reward those who seek it. **Categories:** Audience, Communication Strategy, Content, Digital Hub, Email, Website Design **Tags:** audience, Communication Content, editing, email, website --- ### [Yikes! I Don’t Have a Communication Budget.](https://beknownforsomething.com/yikes-dont-communication-budget/) **Published:** August 20, 2018 **Author:** BKFS **Content:** Most ministries don’t have extra money. So, most ministries are forced to do a lot with very little. Often though, I see many of those ministries producing very good communication! Why? Because most effective communication doesn’t require large budgets — it just requires great content. Good communication requires ministries to have the ability to tell the stories of great work and sharing the opportunities needed to become part of the church’s potential. Today, a church basically needs a website, email, social media account, and maybe a printed bulletin. Then make the printed bulletin as small as you can to save money and invest in the best website you can. And if you struggle with little to no budget for hosting or a domain, let alone a WordPress or templated website, you can probably do all you need with a well-run Facebook page for external communication and a Facebook group for internal communication and events. Knowing the limitations allows you to be creative within the boundaries — and that’s how many churches shine! Here are 4 additional tips for leading a budget-less communication department: 1. **Form a [volunteer](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) communication team.** You’re going to be challenged for time if you’re trying to do it all yourself. Practice good leadership and assemble a few people from your congregation who can help. You probably need a writer, an editor, a photographer, a videographer, and/or a designer. Start small and work with who you have. Concentrate on developing your church’s voice and communication thread so many can input content. 2. **Do everything you can with what you already have.** Many who can afford the tools don’t use them effectively. Assess the tools and channels you have and make the content as good as possible. Continue to work on your communication thread, lock down your brand components, and focus on meeting needs as simply as possible. This will position you better than most churches! 3. **Resist complaining and do what you can.** Look at your limitations as opportunities and set the standard for producing amazing communication content with a [tiny budget](https://www.beknownforsomething.com/church-communications-tight-budget/). Complaining will limit you and keep you from being creative. Take on the challenge! 4. **Reasonably talk to your supervisor.** Prove that you’re being a good steward of what you have. Concentrate on “wins” that you’ve had with leadership and your congregation, then focus on telling those stories to your supervisor. Dream with him/her about what you might be able to do with an additional amount of budget. From what I’ve seen, if a church is effectively communicating ministries, your church is going to start to grow. And with that comes more budget. Once you do get increased budgets, don’t forget what you’ve been doing. Continue to operate frugally and effectively. God will honor your stewardship and bless your work! **Categories:** Budget, Communication Strategy, Leadership **Tags:** audience, benefits, brand, communications, goals, visitors --- ### [“Leave Me Alone!” (3 Essentials a Church Must Do)](https://beknownforsomething.com/leave-alone-3-essentials-church-must/) **Published:** August 13, 2018 **Author:** BKFS **Content:** I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and, through questions and answers, I end up praying out loud with the person who agrees to it. As a Christian, I believe this is my role. Sometimes, however, the person will sit down and quickly put their earphones in, pull out a book, or quickly close their eyes and lean back in their chair. They are essentially saying, “leave me alone”. So I do. Obviously, God isn’t opening the doors for a conversation. **What about a church setting where you’re trying to communicate to them?** Maybe they’ve unsubscribed from your email list, declined a bulletin, or unfollowed your social media feed — these are the kind ways. Then there’s the vocal person who sees you in the church foyer, sends you a long email, or comments on your feed: “I wish you’d stop pushing church information to me!” What’s a church to do? Should you take it personally? Should you try to discover a way around their ultimatum? Here’s 3 essential things every church should do: 1. **Consider who they are if you can.** Maybe they’re not really interested in the things that your church is. Maybe they’re considering leaving the church. Maybe they’re well connected, so they already know everything. Maybe they prefer to seek out the information (on your website) rather than get print material or emails. Maybe they’re trying to simplify life! Always consider [who they are](https://www.beknownforsomething.com/no-your-audience/) and what possible motives they might have before taking it personally. 2. **Take a look at your content.** What do we know about most people today? They want YOU to do the heavy-lifting, editing out anything not important to them and ONLY delivering the things they desire. And even then, they just want the smallest amount of information. They want you to [edit](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) out every unimportant word. People don’t have time to read or direct their attention to a lot of communications. *They don’t have the time for anything they don’t have time for.* If you’re not providing it this way, you’re creating an audience that’s tuning you out. You need to change. 3. **Try and talk to them.** If your content is great, and the person “should” want your information, I would attempt to [talk](https://www.beknownforsomething.com/4-surprising-revelations-church-focus-groups/) to them if possible. Maybe they can give you tips on how to deliver better materials to your congregation. Whatever you do, listen and ask questions; don’t get defensive! You can always learn something from them. Once you’ve done these things and have tried to adapt for people (without upsetting everyone else), you must realize you can’t please everyone. So, as difficult as it is, you should be relieved to let them go from your communication since they’re not the type of person who wants to listen to what you have to offer. Our whole goal is to not waste anyone’s time! **Categories:** Audience, Content, Social Media, Website Design **Tags:** audience, Communication Content, communications, community, Demographics, vision, visitors, website --- ### [10 Simple 10-Minute Communication Tasks (you can do now)](https://beknownforsomething.com/10-simple-10-minute-communication-tasks-can-now/) **Published:** August 6, 2018 **Author:** BKFS **Content:** I’m a goal-oriented person (who loves accomplishing dreams). I’m also a creative (who has a tendency to procrastinate). I’m also a passionate communicator who loves the church. I’m also often conflicted (I feel constant tension about “getting it all done” and “I need more time to get it right”). I often get bogged down with HUGE jobs that are required to effectively communicate in the church. I try to practice a “worst first” task management system for getting out of those productivity pressures. What about those times you only have a little bit of time and you want to improve something by cranking out a quick task? We all have those moments when you wonder what you can do quickly. 10 minute segments “appear” regularly in our days (in between larger projects or right before a break). Here are 10 small tasks that will create momentum as a church communicator or pastor: 1. Pray specifically about something you’re relying solely on God to accomplish. Careful: you may go over 10 minutes! 2. Open your [website](https://www.beknownforsomething.com/recipe-great-church-website/) and see how fast you can find: service times, address and directions, and a good description of what to expect if visiting (the 3 most desired things). Get them fixed. 3. Write a practical “how to” [social media](https://www.beknownforsomething.com/social-media-can-help-church-brand/) post that your church’s followers will find invaluable. What topic? Think about the last sermon that was given. 4. Write a brief description of who your church is targeting in the community. Be simple, and make sure it’s a growing demographic group! (Later, consider a way to “show” them on your website.) 5. Call (yes, with your phone) a person who mentored you and say thank you. 6. Clean your (physical or digital) desktop and organize. Only leave one job out to work on. 7. Call a ministry leader in your church and ask them what you can pray for. Then do it right then. 8. Walk into the front doors of your church like it was your [first time](https://www.beknownforsomething.com/3-ways-lobby-barrier/). Eliminate any potential barriers that someone might find odd (smells, sights, sounds). Or add something that’s needed (sign, lighting, chairs). 9. Think of one way to reduce the amount of content in your printed bulletin. Just do it (most won’t notice a small change). Repeat this every month! 10. Think about the most successful event in your church (in the last month or so); call the leader and thank the person for all that was done. Then ask him or her for a quick story that you can share! **Categories:** Audience, Communication Strategy, Community, Content, Social Media, Website Design **Tags:** audience, benefits, communication, communications, community, Facebook, social media, visitors, website --- ### [3 Tips to Picking Your Church Communication Thread](https://beknownforsomething.com/3-tips-picking-church-communication-thread/) **Published:** July 30, 2018 **Author:** BKFS **Content:** I’ve committed my life to helping local churches become known for something so communities will understand that ministries should be included in their busy lives. It’s difficult for most of us since we’ve been active in the church world for years or associated with church culture. About a third of our communities don’t have any connection or identification with a particular church. And about three quarters don’t attend church on a regular basis. The world simply doesn’t fully understand what we’re all about. If you’re known only as a church, you’re going to be ignored. Each church needs to discover a unique communication thread. A controlled message that is repeated everywhere in communications. Some call it a tagline, but it’s more than that. A thread should be a declaration of why people attend, what you’re known for throughout your ministries, and why someone in your community should pay attention to what you’re doing. You’ll need to maintain and build on this thread over years since it takes time to build awareness outside of your walls. You want your congregation to have your thread concept top-of-mind when someone asks “why do you go to your church?”. Here are 3 foundational tips for picking effective [threads](https://www.beknownforsomething.com/does-your-church-have-a-thread/): 1. **Know your audience and state a solution for them.** This is the obvious first step. [Love](https://www.beknownforsomething.com/be-known-for-love/) your congregation and community so much that you know their needs. Think about what they’re thinking about regularly and constantly. Then think about a solution you currently offer that most would respond to. Doing this correctly makes your church needed! 2. **Don’t make it overly “religious” sounding.** In your quest to offer a solution, resist religious sounding threads. Why? The people ignoring the church now will not be attracted any more. Instead, do [what Jesus did at the well ](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/)(John 4). He waited in a place that would attract needy people and then engaged with the woman about water (her need). Discover the temporal need in the lives of your community that you can solve. Just be sure you finish like Jesus did. After someone engages with your church, make the turn and introduce Jesus into the conversation. He alone offers the eternal solution. Just offering a temporal solution? You’re essentially a social club. 3. **Short, ambiguous, and memorable are best.** Controlling the words is very important. This singular concept that should roll-off-the-tongue should be ambiguous enough so it can be used by almost all of your ministries. And possibly in different ways. This allows your congregation and leadership to use it creatively and not get tired of it. An example: My bible class uses the thread of “simple yet practical”. This works extremely well. Why? Who doesn’t want simplicity that leads to life change?! It gives a great benefit to those who regularly attend while giving a reason for someone outside of our church to want to attend. **Categories:** Audience, Brand Strategy, Community, Thread **Tags:** audience, benefits, communication, communications, community, goals, thread --- ### [3 Horrible Reasons to Get a Church App (be warned!)](https://beknownforsomething.com/3-horrible-reasons-get-church-app-warned/) **Published:** July 23, 2018 **Author:** BKFS **Content:** It doesn’t take a rocket scientist to realize MANY in our congregations have a mobile device with thousands of apps. In fact, if your service dims the lights during the service, you can see the glow of screens across the room. This past week, our screens showed an establishment video shot looking on the main floor crowd from the balcony. It was during the offering, and you could see dozens of people with a glowing screen. If only they were all using their device to give money. We love our apps. And I’m sure someone is suggesting your church should have one. Yes, if you could actually get people to download and use them properly, they’d be a great idea. But most churches can’t. And many realize that adding content to them is just as difficult as it is for a website. Now they have two tools to keep up with! Think it over well before making a decision to pay for an app. **And certainly don’t fall for these 3 reasons. We hear them regularly, and I cringe.** 1. **Your website is currently not working well.** A good, responsive, [website](https://www.beknownforsomething.com/recipe-great-church-website/) can do almost everything a church needs; so an app is overkill. But many churches think, “our website is awful, it’s too much work to fix, so an app will fix everything”. **The problem?** Many more people will regularly refer to your URL than an app. And usually if a church can’t keep up their website properly, they will not keep up an app. Within months, they’ll have two struggling communication tools. **Solution?** Invest and fix your website. Then people will browse to your website with their mobile device and love the content! 2. **Your Pastor knows another church with one.** We often discover (usually from a skeptical person on staff) that the Pastor has a ministry friend that’s bragging about an app. This app-envy bubbles over, and they want one so they can feel like they’re using the cool new tools. **Problem?** Your church is not [like the other church](https://www.beknownforsomething.com/3-cautions-copying-churches/). And rarely does someone brag about all the issues that come with an app (that I mentioned above). Everyone does NOT need an app. **Solution?** Fix your website, establish a communication strategy, and let your Pastor read this article. 3. **You want to reach your community better.** Most churches wonder why their website doesn’t get thousands of clicks from their [community](https://www.beknownforsomething.com/3-signs-church-isnt-connected-community/). So they think an app will solve this. **Problem?** Your community isn’t paying attention to your website because they’re not very interested in church things. And your content is, well, churchy! These people certainly won’t download an app (this is more difficult than going to a website) for a church. Apps are mainly for internal communications (congregation). **Solution?** Discover your communication thread that’ll reconnect you to your community. It’ll be a temporal (non-spiritual) solution for their perceived need. Then weave the thread through your website so they’ll discover you care about them. Supply information that they can use without attending your church; then share the direct link on social media and in ads. We love apps. But we only use a handful regularly. The rest drift into the background of forgetfulness. Don’t fall for the allure of getting an app without weighing the total cost for your church. **Categories:** Announcements, Apps, Audience, Communication Strategy, Community, Content, Digital Hub, Social Media, Website Design **Tags:** audience, benefits, brand, Communication Content, communications, community, editing, social media, website --- ### [2 Critical Communication Errors (and how to overcome them)](https://beknownforsomething.com/2-critical-communication-errors-overcome/) **Published:** July 9, 2018 **Author:** BKFS **Content:** There have been many times while working on my house, when I was seriously in the middle of fixing something, that I realized I’d made foundational errors that would not allow me to complete the task. The church has a serious task in front of us. To share the love of Christ with our communities and fellowship opportunities for our congregation. Many churches today trust their communication systems while they’re seriously flawed because of two serious errors that must be fixed before they can complete their communication task: 1. **Saying too much.** Everyone understands that most are only half [listening](https://www.beknownforsomething.com/whoa-heres-huge-church-communication-problem/). More and more, people are listening less and less. So what does the church do to get its message across? They try to talk twice as much! What an error in judgment! SOLUTION: Churches need to actually say less and ensure everything is directed to specific audiences. Never say anything unless it’s critical to them. Then edit your message to let the hearers understand the benefit of what you’re saying. Tell stories. Short stories that make people beg for more. Both of these strategies will help people seek out the details so they can participate. Don’t tell them everything, but ensure they know where to find it. Your information needs to be easily found on your website. But read on… 2. **Expecting people to use untrusted communication methods.** It’s pretty obvious that [digital communications](https://www.beknownforsomething.com/?s=digital+communications) is leading the world while print materials diminish. So why do churches rely heavily on print? We’ve regularly used print in the past, so we have strict parameters to ensure that the information is ALWAYS correct. Print just works and is accurate. People trust the worship guide. Then we, as church leadership, suggest that our congregation use the church website since we’re saying less in the print materials. What happens? They rebel. They go to a website that has errors, typos, and organizational issues, and the integrity of the communication becomes in question. What an error! SOLUTION: Don’t point people to your church website until the site is simplified, organized, and uses a process to guarantee the accuracy of every detail. Ensure events “expire and disappear” when they’re over. Only have edited (non-paragraph) information that’s presented simply. Once that’s complete, start slimming down the print material while verbally supporting your website. IMPORTANT: Make sure that your content looks great on a small smartphone (responsively) and doesn’t require left and right scrolling. Once these 2 errors are taken care of, you’ll be surprised how much easier your communications will become. Why? You’ll make it easy, and trusted, to find simple, short information. That’s everything that a congregation and community wants. And needs. Tell them about Christ! **Categories:** Audience, Communication Strategy, Community, Content, Digital Hub, Print Collateral, Social Media **Tags:** audience, benefits, brand, Communication Content, communications, community, social media, website --- ### [Hiring? 4 Traits A Church Communicator Must Have](https://beknownforsomething.com/hiring-4-traits-church-communicator-must/) **Published:** July 2, 2018 **Author:** BKFS **Content:** A church recently asked me for a job description for a church communication role. We discussed things like Photoshop, Illustrator, WordPress, Writing, Design, Creativity and other skills. But as we were talking, I realized those things can be learned quite easily. Yes, good communicators need them, but if someone doesn’t possess them, they can simply jump on a website and pick them up. Or a freelancer can assist with their delivery. Having worked in this church communicator world with clients, employees and suppliers for years, I realize that success for this role is contingent on four traits that must be present in the leader. They’re difficult to learn, so the person has them, or doesn’t, as part of their personality. You really can’t force someone to learn them. They’ll rebel and be difficult to work with. 1. **A Passion for Church.** Someone in this field needs to rely on the Holy Spirit to give them a love for followers-of-Christ. They need to understand the purpose of the Church and be willing to bend-over-backwards for it. They don’t just work in a church; they’re truly part of it. 2. **A Ministry Enabler.** Because this role requires juggling dozens of things, understanding capacity, and managing deadlines, many church communicators become known for saying “no” in order to get other things done. Trying to cope, they often quickly restrict ministry leaders and thereby kill excitement and momentum. Good church communicators empower other ministries enabling those around them to accomplish ministry requirements. What about their time constraints? Sure, they can’t do everything, but they figure out creative ways to get a lot done so ministries are enabled and not held back. 3. **A Positive Encourager.** We know the power of working with positive people. They encourage, dream, and motivate everyone around them. Church communication needs this environment. Then this trait contagiously spreads so that others lose negativity that quenches the Spirit’s work. 4. **A Constant Learner.** The communication world is constantly in flux. Many of our tools were only invented in the last decade. Incredibly, some have only been around for a few months. What an amazing, growing, and interdependent world that we’re privileged to live in! There’s only one way to cope with it though: constant learning. Riding the wave of improving tools and systems that often affect everything. If someone likes stability? They shouldn’t pursue this career. Deciding who to [hire](https://www.beknownforsomething.com/4-questions-consider-hiring-communications-person/)? Look for these traits primarily and rule out anyone that doesn’t exhibit them. Only then look at their writing, design, web, and creative skills as a value-add. View their portfolio for these skills to ensure stylistic standard. Finally, if they have tiny errors (spelling, grammar, smudges, time issues, or presentation issues), I’d be concerned since church communication is all about attention to details. We’re very proud of our [portfolio](https://www.beknownforsomething.com/portfolio/). Let us know if we can help you with any branding or communication project! **Categories:** Audience, Communication Strategy, Leadership **Tags:** benefits, communications, goals, leadership --- ### [(Guest Post) The Most Powerful Thing Your Church Can Be Known For](https://beknownforsomething.com/known-something-powerful-thing-church-can-known/) **Published:** June 25, 2018 **Author:** BKFS **Content:** I want to present another way of looking at the “be known for something” concept. So often, people define themselves by what they do. Their careers become their identity. Or their weekend Jeep drives. Or the fact that they pastor. Our identity is about doing. And churches are no different than that. But I bet if you thought about some of your best friends and some of the best companies you’ve interacted with, you’ll probably remember something more profound than just what they do. You’ll remember how they make you feel. My favorite restaurant in San Antonio is all about the feeling for me. It’s a tiny place off the Riverwalk called Gwendolyn. They don’t use any cooking techniques that were developed after 1850. That means no electricity. They cook everything old-school and their food is fantastic. The quality and gimmick alone would be enough to make me return. But that’s not what makes it my favorite. The waitress, Jackie, knows my name. She remembers I always want water, so she doesn’t even ask my drink order. She knows I love their German Syphon coffee experience (it takes 15 minutes to brew, table-side), so she asks me early in the meal if I’ll want it so it can be ready when I’m done eating. The chef comes out and asks me how everything tasted. He explains what was different about this month’s menu and sometimes even asks my opinion on what should be on the menu next month. He has even bought my meal a few times as a thank-you for always coming in. I feel visible. Valued. Comfortable. In control. Surprised. Delighted. Expectant. Those feelings are memorable. And when I share with my friends and family about Gwendolyn, that’s what I tell them about. Assuming the place is functioning properly, the feeling is what stands out above everything else. I wrote a book about this with my friend, Jason Young, who focuses on this idea of feeling in his role at North Point Ministries. *The Come Back Effect* focuses on creating a unique, feeling-filled experience at your church that will compel your guests to return week after week. We primarily focus on the guest services aspect of this, but I believe the “feeling” idea can extend to church communications as well. You see; people in your community are feeling over-taxed, under-valued, unheard, and shame-filled. Imagine if your church, through its communications, could be the thing that makes them feel peaceful, valued, understood, and free. I believe your church is uniquely positioned to make your community feel this in a way only you can. Some churches will create events that will help people find peace. Other churches will create marketing pieces that seem to “get” the people in your community and offer hope for them. Still others will create an environment where, no matter what a person’s past, they feel accepted as soon as they walk through the doors. People will remember the feeling they had when they experienced your church long after the worship, the message, or any other programmatic elements. When you make people feel something contrary to the negative feelings they came in with, you’ve done something memorable. That’s what you’ll be known for. So next time you’re sitting down to plan a marketing schedule or other communication piece, think through what your audience will already be feeling before they see what you’ve done. - Confusion - Exhaustion - Shame - Overwhelmed by other marketing pieces - A sense of being stretched too thin Then think about ways you can replace those negative emotions with positive vibes. I guarantee that will be far more memorable than the best designed graphic or most clever wordplay you can come up with. And if you do this, over and over, your church will get a reputation. You’ll be remembered for what you make people feel when they interact with you. \_\_\_\_\_\_\_\_\_\_ Jonathan Malm is a creative entrepreneur and author of *Unwelcome*, as well as the forthcoming *The Come Back Effect*. He lives in San Antonio, Texas where he runs SundaySocial and [ChurchStageDesignIdeas.com](http://churchstagedesignideas.com/), resources to help churches communicate more creatively. ![](https://www.beknownforsomething.com/wp-content/uploads/2018/06/jonathan-300x300.jpg "jonathan - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Categories:** Audience, Communication Strategy, Community, Guest Bloggers, Random Thoughts **Tags:** audience, Be Known for Something, communications, community, strategy --- ### [Pastor, 3 Things You Do from the Stage Each Sunday (other than Preaching)](https://beknownforsomething.com/pastor-3-things-stage-sunday-preaching/) **Published:** June 18, 2018 **Author:** BKFS **Content:** As a teaching Pastor, you have a lot happening in your church and life. In a very small, similar way, I teach a large adult Bible Class each week. After preparing for my lesson, prayerfully considering what I should teach, and building my Keynote (like Powerpoint) presentation and rehearsing, I’m easily spending 6-7 hours a week. Then, I visit people in the hospital, attend socials, and occasionally funerals. I’m just a volunteer Bible teacher, so I can only imagine how difficult and time consuming it is running a church AND doing all of this for sermon prep. Don’t read this as “here’s other things” you must do. These are simply things you should do naturally in order to be more relevant and have your congregation understand, enjoy, and engage with your church brand. Here are the 3 things to do from the stage each week: 1. **Authentically connect your church’s thread.** Your [thread](https://beknownforsomething.com/church-rebranding/) is the ONE thing that your church should be known for so that your community will pay attention to you. How do you start? You ensure your congregation is reminded of it regularly. It must be an easy-to-remember-and-quote solution to a predominant concern that your neighbors are experiencing. Once you know it (note: it’s not your vision), it’s up to you as the teaching Pastor to reinforce the thread through all of your series and sermons. 2. **Integrate some Tier One events into your conversation and sermon.** The most difficult task of a busy church is to make the congregation aware of events. “Tier one” events are any ministry fellowship opportunity that welcomes 85% or more of your congregation. These may be known as “all church” events. You need to be actively reinforcing those announcements (although the church shouldn’t rely on you alone) so that your congregation knows you’re attending and supporting these events. Don’t necessarily promote other [tier events](https://www.beknownforsomething.com/tier-church-communication-fears/) (for less than 85% of the congregation) unless you can tie them to your thread. 3. **Reinforce your communication channels.** I certainly hope you’re active on [social media](https://www.beknownforsomething.com/social-media-can-help-church-brand/) and possibly a regular blog. It IS the way the world connects to brands and people today. When you’re speaking to your congregation, you should continuously mention the church website, the church’s social media, your social media, your blog, your bulletin, and any other communication channel you want them to trust. Why should they trust it? Because you do. If you don’t, improve them or eliminate them. **Your communication of Biblical truth to those attending your church is paramount. Period.** But, in order to communicate the benefits of your church and engage an audience, these 3 things need to be communicated from the stage. Yes, by a host pastor, worship leader, or service emcee, but ALSO by you. Why? Because your mention is weighed much more heavily than others. **Categories:** Communication Strategy, Leadership, Ministry Event, Social Media, Thread **Tags:** audience, benefits, Church, Communication Content, communications, community, social media, strategy, thread --- ### [3 Social Media Problems that Must be Fixed. Today.](https://beknownforsomething.com/3-social-media-problems-must-fixed-today/) **Published:** June 11, 2018 **Author:** BKFS **Content:** At conferences, I often have someone approach me and want to ask me a question. They awkwardly describe their position and the church where they work. Finally, I ask “how can I help you?” before they say they are in charge of their social media accounts and are struggling with the task. No wonder. They can barely carry a conversation in person. So it’s reasonable to understand why they can’t carry an online conversation. Social media should be like an easy-to-follow talk with a great friend; an engagement that feels caring, fun, and not in the least bit awkward. But many church social media feeds feel very wrong. Here are 3 social media problems to fix so your church feed will be followed more: 1. **You don’t have a recognizable voice and/or thread.** When people see your posts, they should recognize who’s talking, what you like to talk about, and receive a solution or benefit from most of your posts. **Solution:** Think about who you’re talking to and what concerns, needs or goals they have. Discover your solution [thread](https://beknownforsomething.com/church-rebranding/), and consider the voice that should deliver it. Is it fun? Vibrant? Serious? The more expected you can become, the more you can build a following that will be engaged. Your solution should help identify the emotion that’s felt when it’s received. Your voice should be similar. 2. **You have too many promotional posts and not enough entertainment.** Often, in an attempt to develop regular content, a church will extend their bulletin and announcements onto their daily social walls. In order for this to work, promotional posts need to be creatively done. Remember, like television, social media is viewed as an entertainment outlet. **Solution:**[ Entertain](https://www.beknownforsomething.com/4-must-dos-posting-social-media/) like a great TV show (control the story, have returning characters, a compelling plot, and make sure it’s episodic), and in your promotion, entertain like a great commercial (be clever and short with a clear, measurable call-to-action). 3. **You have lots of posts but few are listening.** Look at your numbers. Many churches have very few people following their feeds. At what point do you say, “it’s not worth the effort”? If you don’t have many joining the conversation, your conversation isn’t worth engaging. So stop it, or… **Solution:** Write down the type of people you’re trying to attract to your feed (personas). Is it just your congregation? Certain types of people in your community? Then set goals for how many you want to follow you. You should easily get more following you on your feeds than those who attend your church (unless you truly want to limit your followers to your congregation — which I wouldn’t suggest). Create your voice and thread, identify when engagement happens, and replicate that content regularly. Once the content is right, run social ads to gain followers. If the content is correct, you’ll have many followers. Social media is a legitimate way to extend your messaging, allow your congregation to engage, or to attract your unchurched community. It does take a lot of work though, trying various strategies and altering course as needed. But, like attempting to meet new people in person, a conversationalist will enjoy the challenge. Make sure you have that person in charge of your social media. **Categories:** Audience, Community, Content, Social Media, Thread **Tags:** audience, benefits, brand, Communication Content, community, social media, thread, tips --- ### [3 Communication Traits all Pastors Should Practice](https://beknownforsomething.com/3-communication-traits-pastors-practice/) **Published:** June 4, 2018 **Author:** BKFS **Content:** A great church myth is “all Pastors are good communicators”. This sadly isn’t the case. Pastors may love Bible study, love God, and love sharing what God’s teaching them, but a lot don’t have good communication skills. A good communicator works on their craft (on top of their subject matter). Ensuring that they engage, connect, and fully transport their ideas to another person or group in a compelling, motivating way. Some seem to do this naturally, but even after teaching Bible, speaking at conferences, and conducting workshops for almost a 20 years, I’m constantly trying to improve. I don’t get it all right, but I’m constantly learning and changing. Here are 3 communication traits Pastors need to start practicing and improving: 1. **Love people.** Your congregation, community, and fellow leaders. When the disciples asked Jesus what they should be known for, Jesus replied, “Your love for one another will prove to the world that you are my disciples.” A good communicator is the same. A Christian communicator NEEDS (double-fold) to [love](https://www.beknownforsomething.com/be-known-for-love/), listen, and learn from those around them. Many Pastors say they love, but many on their staff don’t feel it; let alone their congregation or community. When God gives you an intense love for a group of people, you want to engage with them. Communication is birthed from this love. 2. **Seek to discover and provide solutions quickly.** Out of love comes inquisitiveness. When we love as God loves, we seek out issues that need resolution and we dedicate our lives to helping our audience improve with God’s help. Does your audience have concerns, pains, or goals? Good communicators ensure that they deliver solutions, comfort, and paths to help the people they love. Many sermons don’t concentrate on clearly converting the Word into solutions. Do the heavy lifting for your audience! You’ve studied the text a lot longer than them. Once God places something into your heart, reveal it as a solution so people will listen more. 3. **Tell stories that engage.** Share a principle and some will listen; tell a compelling [story](https://www.beknownforsomething.com/3-ways-engage-audience-better/) and everyone will listen to hear its relevance. Use great storytelling techniques: reveal a Villain, a victim, and discover the hero. Make these characters relatable to your audience and you’ll grab their attention. Be careful of the length though. Often as communicators, we take too long to tell too much, so we lose the attention of too many. Tell a short story that leads to something you’ve discovered and they’ll remember the principles longer and utilize them since the stories are practical application. Let’s commit to GREAT communications. Love your community and congregation; engage them for the Kingdom. **Categories:** Audience, Communication Strategy, Community, Content **Tags:** audience, benefits, communication, community, goals, Ministry --- ### [3 Summer Church Communication Preparations](https://beknownforsomething.com/3-summer-church-communication-preparations/) **Published:** May 28, 2018 **Author:** BKFS **Content:** How can it be already! It’s right around the corner. Summer. Depending on who you talk to, summer may have already started for families with college-aged kids. However, for most school systems, we’re starting summer vacation within only a few short weeks. Are you prepared? For the church there are 3 preparations you should be anticipating: 1. **Remember people aren’t fully engaged.** This is a no-brainer. Even throughout the year, people are less engaged with church activities and services. I know you’re feeling it! Most are coming fewer times a month and not paying attention to what’s going on. In the summer it gets even worse. You have two options: let your vacationing congregation forget about you OR gently interject into their lives while they’re away. How? Be careful not to bother people, but gently nudge them. Email or social media is the easiest way with the least pressure. You can also (very occasionally) use your push notifications on your app — but make your message fun and important. Don’t overdo this. 2. **Give your congregation ways to engage while away.** Now is the time to make sure you get them to reconnect to your [social media](https://www.beknownforsomething.com/summer-church-communications/) channels and ensure their email addresses are current. Give them a reason to do it — something fun like a competition or contest can work. Use your imagination! What about a “post a picture of where you’re going” or maybe it’s a must-see video of your Pastor doing something crazy during a past vacation. Depending on the size of your church, you could have interns call and confirm email addresses. Or iPad kiosks for people to check their email addresses. You could do a photo wall where you take a fun family picture and offer to email it to them. Do whatever you can to get their correct information. 3. **Create reasons to give to the church.** We know people will give to great stories especially if they connect to them in an emotional way. Keep telling [great stories ](https://www.beknownforsomething.com/church-storytelling-essential/)throughout the summer months! Make the stories about vacation, warmth, the beach, life change, and why your church played a huge role. Make sure there’s a clear, easy-to-find call-to-action so someone can give on your website or via text message. Now is also an excellent time to remind your congregation the importance of giving automatically even while they’re away. But don’t do it by simply reminding them; use a compelling story or video that explains the need for supporting your ministries. Summer is a time of rest and renewal; everyone needs a break. Be sure to take one yourself! Use programs to schedule posts and content so it auto-publishes (like WordPress functionality, Hootsuite, or something similar). Keep your website up-to-date with new content to engage a church member who jumps onto your website to catch up. And if it’s compelling material that’s shareable, who knows, they may actually post your content on their social media or tell someone they met at the beach. Give them a reason to. Enjoy your summer. **Categories:** Audience, Communication Strategy, Community, Email, Social Media **Tags:** audience, Church, communication, community, social media, strategy --- ### [3 Cautions for Copying Other Churches](https://beknownforsomething.com/3-cautions-copying-churches/) **Published:** May 21, 2018 **Author:** BKFS **Content:** Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country so “it’s fine”. Putting legal copyright and trademark issues aside (reluctantly), I’m not sure ethically if we should be freely sharing, borrowing or outright stealing ideas, concepts, or artwork. But no matter how many in the communications world throw up caution, I don’t think it’s slowed. It’s so much of a problem that many don’t see it as a problem. Since it appears many will continue to get “inspiration” from other congregations, may I offer 3 huge cautions before using creative from other churches: 1. **Make sure they’re growing and thriving.** The vast majority of churches (80+%) aren’t growing. Even some of the churches that appear to be cool, branded, and amazing, aren’t actually growing. In fact, many are producing high-cost graphics and getting very little return on the investment. Be careful. If you copy them, you may be adding expense and also replicating their disappointing outcomes. 2. **Make sure they’re reaching a similar audience.** Good [communication](https://www.beknownforsomething.com/communication-process-foundational-issues/) (you know, the effective type that people respond to) directly corresponds to the receiving audience. For example, if you’re talking to vegans, a conversation about juicy steaks will not be well-received. So, if your audience is different (demographically or in needs) from the other church’s, you risk everything totally failing. It’s better to research your community and congregation and build your own communication strategy based on what they want. The chances of your audience matching “theirs” is slim. 3. **Make sure you make it your own.** Ok, you’ve decided to still copy (as ethically as possible, of course — like asking the other church if you can use their materials); please use your creativity to make it your own. How? Start with the solution or benefit that your church is known for (your [thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/)) and work the “adopted” concept closer to your thread. Or change their colors to your brand colors or fonts to your fonts. Or maybe consider the design style that your brand has established — and move the concept toward your graphic standard so that you’re making it your own. Often, during this process, the borrowed concept becomes uniquely yours. The biggest issue in all of this? Many churches haven’t done the groundwork for good church communications and branding (I’d suggest my book, “Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation” to get started). Often, after success from using another church’s materials, it becomes a crutch and it becomes difficult to reach the standard of the other church’s work. **There’s no better time to start doing original work.** Who knows, it may turn out so well that others will want to copy you! **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Content, Thread **Tags:** audience, brand, communication, Communication Content, communications, community, Demographics, goals, marketing, thread, visitors --- ### [4 Must-Dos before Posting on Social Media](https://beknownforsomething.com/4-must-dos-posting-social-media/) **Published:** May 14, 2018 **Author:** BKFS **Content:** I post regularly to social media and train churches how to create a strong brand presence that engages on social media. It seems like only a few days ago that we were trying to convince churches that they needed to be on social media, and now most churches are posting regularly. **Is it all worth it?** If you have followers, yes. If not, take the time to get great content on your page(s) so you can entice people to friend you. Regularly tell your congregation about the benefits of following your pages. You do have benefits right? Don’t consider YOUR benefits (pushing announcements, pushing people to your website, pushing your mission statement, etc.); instead consider what THEY want. No one tunes into a constant stream of commercials for your church. But you know that. **Here’s a short (and necessary) checklist that I personally do every time I post:** 1. **Ensure you’re entertaining near your thread.** Every church should have a central benefit, solution, or path to a goal that is regularly told to your congregation. It unites ministries and reminds people why they engage. This is your [thread](https://beknownforsomething.com/church-rebranding/). Once I decide to post something, I remind myself that followers want to be entertained (social media IS an entertainment channel), so I ensure that fun, engaging, or informational posts are attached to my overall thread. 2. **Type it long then edit it short.** I’m a long-winded writer. I start typing my post like I would say it. It usually turns out too long (Twitter requires it to be under 140 characters which is a good rule of thumb for every platform). So I start to [edit](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) with the goal of being as brief as possible. The shorter posts almost always generate the most engagement. But don’t hit post yet! Edit it some more. Seriously, get it to be incredibly short. 3. **Check your keywords and hashtags.** Keywords are the main words that push the topic you’re communicating. Ensure you’re moving them close to the front of the post, and control the ones your church uses. The more you use the same words, the more it’ll sound like your brand. Then consider editing further by removing phrases and replacing them with hashtags. 4. **What visual will help communicate the content.** You’re almost ready to post. Except every post needs a visual to increase engagement. Make sure you have a professional, clear, copyright-free image that enhances the communication giving greater meaning to your words or clarifying who the message is for. You’re now ready to post. The visual and the editing should take you the longest time. Most of the time, I spend half my time editing. I want to do the heavy-lifting for my followers — so they get the entertainment value intended for them. It’s worth it. Remove every barrier you can in order to communicate with the intended audience! **Categories:** Audience, Community, Digital Hub, Social Media, Thread **Tags:** audience, brand, communications, community, Facebook, keywords, social media, thread, Twitter --- ### [Does the Church Need Old School Advice?](https://beknownforsomething.com/church-need-old-school-advice/) **Published:** May 7, 2018 **Author:** BKFS **Content:** The latest research reveals Pastors are getting older on average. Barna reports that it’s at an all-time high of age 54. Headlines are screaming it everywhere. The church world is gasping from the numbers that crept up from 44 in 1991, but is it really a concern? Is 54 that old?! In full disclosure, I’m very close to the average age of Pastors now. I consult with churches about effective communications and reconnecting with communities. Recently I’ve been wondering how long I’ll be relevant as I watch the rise of 30-somethings who are starting to take the limelight. This isn’t a reactionary or defensive article, it’s a serious look at what’s been described as “old school” instruction. Shouldn’t the advice of an older Pastor (or church communications consultant) be a benefit to a congregation? Yes. Yes! But with caution to the older leader. **3 reasons why Churches need old school advice:** 1. **They’ve been there done that. Experience is valuable.** 1 Timothy 5:17 says older people deserve double honor. So much can be learned from their experience, victories, and especially failures. 2. **They understand the difference between critical and urgent.** With their experience, maturity brings soberness of understanding priorities. They know that important and foundational things must be accomplished before tackling some of the things that “everyone” wants done. 3. **They’re a decade away from retirement.** Wait, is this a positive? Yes. Listen and learn from them now before they aren’t in a leadership position. Value the time you have with them and learn from them now. Create a plan to learn as much as possible from their depth and understanding. **3 cautions for anyone close to being labelled “old school”:** 1. **Older leadership can be set in their ways.** It’s hard to teach an old dog new tricks. If you’re older, pay attention to new trends, how different things are now, and how you need to adjust your thinking. Want to be relevant? [BE relevant](https://www.beknownforsomething.com/commandment-8-thou-shalt-be-relevant-and-changing/). Start with how you dress and how your hair is styled. You want people to treat you as relevant? Look relevant. Pursue younger people to mentor and learn from them. 2. **Older leadership can be cautious of trends and slow to adopt them.** Use wisdom to weigh the importance of every trend. If it can reach more people (without sinning of course) or saves time or effort — try it with the expectation to adopt it (especially if a younger generation seems to be doing it). Most trends happen because there’s a foundational benefit. Discover it! 3. **Millennials are skeptical of “old school”.**[ Love breaks through](https://www.beknownforsomething.com/church-known-love-way/) though. Fan their flame by gently guiding and encouraging. Authentically explain [your why](https://www.beknownforsomething.com/pastor-what-should-you-be-known-for/). Applaud and be available, and their skepticism will fade into support. You don’t know all the answers; together you can discover them. **Categories:** Audience, Coaching, Community, Leadership **Tags:** audience, benefits, change, communications, community, leadership, Ministry, tips --- ### [3 Reasons You Need Communication Coaching](https://beknownforsomething.com/3-reasons-need-communication-coaching/) **Published:** April 30, 2018 **Author:** BKFS **Content:** Have you wondered why sports teams need coaching? Can’t the team members get together and decide what they should do? Anyone who serves on a committee, a team, or a board knows that every group requires a person to be in charge. That’s why there’s a person leading communications at your church, right!? And most have someone “over” them in a senior leadership capacity. That may even be you! Isn’t that enough? **I don’t think so.** Having worked in communications for more than 3 decades, I’ve watched communicators who are lone rangers and those who lead different-sized teams. I’ve also done both myself! From that experience (and in full disclosure, from now being a communication coach), I believe that the value of a coach is well-worth-it for your church. Here are 3 reasons why: 1. **Things are changing quickly. It’s hard to keep up locally with what’s happening nationally.** I started my career before computers were used to create designs. Yes, that long ago! I’ve seen huge paradigm shifts and strategic changes that have changed everything. I believe we’re currently in the middle of one of the largest changes in communications ever. Someone in the trenches can’t possibly keep up with everything. There are new tools, new tactics, and new processes that have upended this fledgling church communication industry. If you’re struggling to keep up and you’re experiencing little return on investment, I would seek someone who works on a national level — who has seen what works and what has failed — and ensure they want to teach you. 2. **Outsiders can advocate better for your community.** Every church has two audiences: an internal congregation and an external [community](https://www.beknownforsomething.com/get-attention-community/). Sure, as a ministry leader, you should be able to represent your internal audience quite well. But I believe your church has to focus on the community (as Christ commanded) in order to have growth opportunities. It’s extremely difficult to understand the community’s external perception, your reputation, and to assess what needs to be done as an internal leader. Just today, I talked to a ministry leader who thought they were communicating their mission properly; when in fact, they looked like a house-builder to an outsider. It takes an honest someone from the outside to share these perceptions. 3. **Creatives need encouragement and motivation.** People on a creative communication team find themselves in an awkward position between “getting it all done” and “trying to be creatively clever”. They also struggle between “good enough” and “knocking it out of the park”. In a world where these tensions NEVER cease, a coach can partner with your team and [encourage](https://www.beknownforsomething.com/3-practical-ways-thank-church-communicator/) them, while gently motivating them to improve where they’re lacking. The right coach can get a mediocre player to be a superstar — because they’re a trusted, like-minded leader who understands the Church while not getting lost in the day-to-day drag. It just makes sense. Every winning sports team has an extraordinary coach who loves the players and has their eye on the ultimate goal. Ensuring that the team is contributing enough to make it all worth it. Get a communication coach! **Categories:** Audience, Coaching, Communication Strategy, Leadership **Tags:** audience, benefits, communication, community, leadership --- ### [Speaking to a Group? 3 Must-Dos to Battle Second-Screens](https://beknownforsomething.com/speaking-group-3-must-dos-battle-second-screens/) **Published:** April 23, 2018 **Author:** BKFS **Content:** I’m blessed to communicate with live audiences at least once a week. At an adult Bible Study presenting a simple Bible lesson for 45 minutes, at a conference for several hours, for quick workshops or at church leadership sessions; I’m amazed how people hire me to share knowledge. **I never want to take it for granted.** Like my rule of always being on time, I never want to waste anyone’s time. Ever. We’ve all waited in groups with the anticipation of someone talking and sharing. There’s an energy that the audience gets while waiting — like getting excited for a good TV show, a concert, or a play. At the same time, as a speaker, I draw on the energy of the crowd. The more anticipation I feel, the more I want to deliver. It’s like a drug. And since I’m a church speaker, it’s like an over-the-counter (podium?) drug, of course. And now, we live in a world of second-screen viewing. **It’s our competition.** Most people can’t even sit during a TV show and concentrate on just the show. We all have a small screen in our lap that grabs our attention and allows us to scroll for additional information or entertainment. Before I speak, it’s fascinating to watch how much digital viewing is going on. And we expect that when we get up and start talking everyone will put their mobile device down? Probably not. But rather than think of it as a problem, I like to think of it as a gauge to my effectiveness. I want to do whatever I can to keep people from engaging outside of the room. You can do this too. Here are 3 must-dos in order to battle second-screen temptations: 1. **Know your [audience](https://www.beknownforsomething.com/no-your-audience/).** Know their expectations and needs. Offer them solutions, but before you do, tell a story that accentuates their pain, concerns, and goals. That way they understand you’re speaking to them and understand them. Talk directly to individuals like it’s just you and them. You care about them, and if they pay attention, you will take them on a ride that will end at a solution. 2. **Visually attract while saying something complementary.** I’ve found that most people like visual teaching. We’ve been raised on television and the internet lures with imagery. I find that powerpoint has ruined presenters though. They rely too heavily on listing notes and then reading them to an audience who’s fully capable of reading themselves. Instead, show short videos, dynamic unexpected images, or moving graphics that demonstrate what you’re saying. Do the heavy lifting for people — [edit](https://www.beknownforsomething.com/problem-talking-everyone/), edit, edit, so they don’t have to wade through your talk to figure out the takeaways. Only give takeaways! 3. **Answer the question “I’ve taken the ride, now how do I apply the solution?”** We have so much information and advice; we all should live perfect lives, except we don’t practically apply what we’re learning. The “doing” is harder than the “hearing”. Be sure you tell success stories and clearly give step-by-step ways to get started and accomplish what they need. Motivate action! **Categories:** Audience, Communication Strategy, Community, Content **Tags:** audience, communication, Communication Content, communications, community, Edit, editing, strategy, visitors --- ### [3 Signs Your Church Isn’t Connected to Your Community](https://beknownforsomething.com/3-signs-church-isnt-connected-community/) **Published:** April 16, 2018 **Author:** BKFS **Content:** Has someone been talking with you and you start wondering if they realize you’re not listening? Perhaps your spouse? A friend? You feel like they’re saying things that don’t make sense to you or interest you at all. You feel like you could walk away and they wouldn’t notice. Perhaps your community thinks that about your church! In the digital world it’s even easier. You’re talking on the phone and realize the line dropped several minutes ago. Or you’ve created social media posts and no one ever comments. Or you have a website and no one seems to care about all your events. What if God called you to lead a church (or direct the communications) in a specific community and you realize that most of the people aren’t connected? Is it their fault? Or are you the one who disconnected? Here are 3 signs that perhaps it’s you that disconnected from your Community. - **Your congregation isn’t keeping up with community growth.** Over 80% of our churches aren’t growing while our communities continue to grow. Most churches are surprised with the amount of people moving into their communities every year (ask the chamber of commerce for that number). Sure, you won’t reach them all, but if you’re connecting to the new people to understand their needs, you [should be growing](https://www.beknownforsomething.com/scary-indicators-youre-not-connected-community/) with your community. Perhaps try loving on the new people and help them get connected to the new community. Then connect them with the Savior! - **Your congregation doesn’t look like your community.** Have you recently walked through a public area of your community and really looked at the people? Have the demographics been shifting? More than likely, age, ethnicity, occupation, and race have changed. Now sit in your church service and assess if you look like what you saw in the community. Your community will find community with people who look like them. Do what you can to start the shift so you can [reconnect with your community’s](https://www.beknownforsomething.com/secret-reconnecting-community/) demographics. - **Your community stopped listening to you.** If you talk to those living in the community (even close to your church), are they aware of you? Do they want to attend? Do they know specifically what you’re doing? When’s the last time they attended? Perhaps they slipped out of the conversation while you were talking over their heads. When’s the last time you truly listened to the needs in your community and engaged with them? Stop. Look. Listen. It’s the only way to have a conversation that matters (and will be listened to). It’s time to realize our churches aren’t doing what we’re called to do. We need to pay attention and reconnect to the souls in our community again. That’s why God placed you there! **Categories:** Audience, Brand Strategy, Communication Strategy, Community, Thread **Tags:** audience, communication, community, Demographics, goals, Ministry, thread, visitors --- ### [3 Steps to Revitalizing a Church Reputation with Good Communications](https://beknownforsomething.com/3-steps-revitalizing-church-reputation-good-communications/) **Published:** April 9, 2018 **Author:** BKFS **Content:** What are you known for? What’s your perception in your community? What’s your reputation? These are questions every leader and church should be asking. Why? A community makes decisions about engaging with you based on a quick understanding of what they know about you. **Reputation matters.** And the Church has not done a great job with it. Your local church has an uphill battle when it comes to perception. Outside of the Church, most in the community don’t have a good perception of our organization. It’s time to control our reputation and let the community know why we exist. What we’re known for. **Here are 3 steps to revitalizing your Church Reputation:** **Examine your current perception.** This is sobering. Dressed like the community would typically dress, randomly ask people if you can ask them questions. Maybe in a mall or other meeting areas, ask questions about church in general and then get more specific about your church. Like, “there’s a church a block away — have you ever visited? What do you know about it?” You’ll be surprised with the answers. Summarize how well the average outsider understands what’s happening inside. **Understand how you’re a solution to your community.** With the help of a [demographic study](https://www.beknownforsomething.com/3-essential-church-branding-tips-growth/) (or understanding with the help of Google or your Chamber of Commerce), get a good idea of the groups of people in your community. Select the one or two groups you can do ministry for really well and write down some of the concerns they have. Or maybe it’s common goals. Then decide what your church can do for solutions to concerns or paths to the goals. **Control your message and visual identity.** You may at this point have many things to choose from. It’s best for you to decide on one solution or one path that you want to become known for. Then lock down what you’ll need to control in order for your community to see or hear it everywhere with your ministry. Words, images, videos and other content — but certainly you need to create a [simple visual identity](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) that your community will start to associate with your reputation story. Once you have that, you’ll need to limit yourself to certain colors, fonts and design elements. All of these limitations need to be clearly defined in a graphic standards manual. Then what? Control. Control. Control. And over time your reputation will be revitalized into something desired in your community. Time will heal the perceptions of the past as long as you’re replacing your messages with a controlled message — that will ultimately connect with the story of Redemption. **Categories:** Audience, Communication Strategy, Community, Logo Design, Personas, Thread **Tags:** audience, benefits, Church Perspective, communication, communications, community, Demographics, Logo, strategy, thread --- ### [Whoa! Here’s a huge Church Communication problem.](https://beknownforsomething.com/whoa-heres-huge-church-communication-problem/) **Published:** April 2, 2018 **Author:** BKFS **Content:** **We say too much.** Do you ever catch yourself talking to your child, spouse, or friend trying to get them to understand your perspective? The more you talk, the more they seem to disengage. So when you feel they’re not listening, you talk more. And it becomes self defeating. But we’ve all been in the opposite seat! **Your church is probably the same.** You announce things from the stage, you put things in the bulletin, you pin posters to a bulletin board, and you post on your website and social media. And you STILL have the congregation calling the church office wondering about the information. It’s so frustrating! So you say or type more. When you should do less. Here are 4 suggestions on how to solve the problem: 1. **Stop talking before they stop listening.** We know attention spans are reduced. Be aware that most stop listening a lot sooner than we want to admit. Stories and testimonials will get people to listen longer. So… tell stories and testimonials. But don’t abuse them. Keep them short too. 2. **Stop writing in methods that few will read.** Unless someone is reading a story or testimonial, people don’t prefer to read paragraphs much. That’s why most of my articles are bullet points, short paragraphs, or eye-interruptors, in order to get people to [scan](https://www.beknownforsomething.com/church-doesnt-need-writer-need-editor/) and “catch” the information. 3. **Learn how to give just the benefits.** When giving an announcement or message, consider what the big take away will be. If some said, “I’m sorry I didn’t catch that, what did they say?” think about what your brief answer would be. Eliminate most everything else. Most don’t want to be told the details (they’ll forget them); instead people want to know a reliable place to retrieve the information when they want it. That’s your website. I hope. 4. **Tier your communications.** Don’t waste everyone’s time with the information of some. Stop announcing event details to the congregation (bulletin or stage) when fewer than 80% that are listening would be interested. When the crowd stops listening, it’s near impossible to get them to start again. Every ministry and event should know when and where their information can/will be posted based on their ministry [tier](https://www.beknownforsomething.com/tier-church-communication-fears/). This ultimately allows you to say less to a group who’ll listen more — because the information is geared to them! Repeat after me. Say less; they’ll listen more. **Categories:** Audience, Communication Calendar, Communication Strategy, Content **Tags:** audience, benefits, Church, Communication Content, communications, community, Demographics, Edit, Ministry, visitors --- ### [All your church NEEDS for Easter](https://beknownforsomething.com/church-needs-easter/) **Published:** March 26, 2018 **Author:** BKFS **Content:** I grew up in the church; you probably did too. But the sobering news is that about a third of our communities have no connection with a church. Does that mean 2/3s are fully connected? No. We know that even though someone knows about church doesn’t mean they go to church. And that number is slipping quite quickly. Most people have little clue why anyone would give up part of their precious weekend time with family to attend a church service. “Church” is no longer known for anything relevant to most. So, when Easter is mentioned, we church people immediately think that everyone knows the importance of Easter. You know, the awesome story of Jesus’ sacrificial atonement and resurrection which give us power over death if we trust. This is a HUGE day for us on our church calendar! But I’m surprised it still makes it as a special day on our secular calendars because it’s no longer special to most in our community. To them? It’s the arrival of spring temperatures and a time to hide and find chocolate. Easter? At best, it’s a holiday to spend with the family and have a big breakfast together. **As a church communicator or Pastor, what do you NEED to do this Easter?** Engage. That’s my hope. I’d certainly like to see people coming to the saving knowledge of Jesus, but for the most part, the community isn’t really aware of what that means. So what should we do? **Here are 3 ways to engage your community this Easter:** - **Don’t assume your community understands the religious meaning of Easter.** Start with where most in your community are and have a conversation with them — in person, on social media, or on your website. Your goal? To get them to move incrementally towards understanding why Easter is important. Stop using overly religious terms (Maundy Thursday, Lent, Holy Week, etc.) in external communications unless you want to feel like a closed-club that’s unwelcoming. They don’t understand, so it feels like you’re talking a different language. It only disengages. - **Don’t assume your community will come to you.** Go to them. Reach into their lives, where they are, what they understand, and love them so they feel it. Help them understand [what your church is known for](https://beknownforsomething.com/church-rebranding/): the clear solution (or benefit) that will speak into their lives (concerns, pains, goals). - **Don’t assume the community will follow-up.** Instead, find ways to meet them again, email them later, or reach back into their lives. How? Ask them what you can do for them and do it. Stop thinking about getting people to attend church; allow your church to [engage](https://www.beknownforsomething.com/3-ways-engage-audience-better/) with your community where they are. This is true engagement rather than relying on them to do the hard work. This year, let’s truly reconnect with our communities so that we can connect our church thread that we’re known for to the Scarlet Thread of the Gospel. Have a blessed Easter; share the resurrection story in a way that will engage! **Categories:** Audience, Communication Strategy, Community, Ministry Event, Thread **Tags:** audience, brand, communication, community, Demographics, marketing, Ministry, thread, visitors --- ### [Church Vision isn’t Enough](https://beknownforsomething.com/church-vision-isnt-enough/) **Published:** March 19, 2018 **Author:** BKFS **Content:** Many churches go through a vision process. Hundreds of committee hours researching, praying, and formulating a vision statement, a mission statement, and purpose platitudes. What I’ve discovered is that the church leadership LOVES the navel gazing. Leaning forward to examine their belly buttons: the inner workings of who they are and how they do it. Nooks and crannies that haven’t been examined for years; what a church should be, and what it should be doing. They love examining scriptures so everyone can know confidently the direction that should shape their efforts. **And they almost always discover exactly what every other house of worship does.** It’s usually about making disciples, helping them mature, and pushing them outside of their walls to reach the lost. It often looks like “Gather. Grow. Go.” or “Make. Mature. Multiply.” Why the similarity? It’s because the Bible’s quite clear what every church’s role is! So, after spending months and months looking internally, the committee emerges from their meetings and, with joy and pride, they announce the new slogan that will give their congregation raison d’être — why they exist. They order bumper stickers, signage, and pens with it emblazoned proudly on each piece. Is it any wonder that the [community](https://www.beknownforsomething.com/secret-reconnecting-community/) looks at the Church and wonders why it took that long to figure out why we exist and what we’re aiming to accomplish? If it takes us that long to identify why we “have church”; why would they want to be part of the group that doesn’t fully understand why they attend? **A vision statement isn’t something that will engage your unchurched community.** **So is a Church Vision process useless? No.** If it allows leadership to focus and give a Sermon Series of why God uses the membership, I think it’s good. But I’m not sure it’s worth tens of thousands of dollars to research scripture just to discover what you can google and identify within a few minutes though. Imagine that you’re very hungry, and you’d like to have a great chicken sandwich. You spot a *Chick-fil-A*, pull into the parking lot, jump out of your car, and proceed to the entrance. You pull open the door, and the aromas make you anticipate the chicken sandwich even more. Nevertheless, the manager stops you and starts to explain his business plan and the reason his staff cooks amazing food. You interrupt him and say, “But I just want a chicken sandwich.” Ignoring your comment, he continues to share the importance of his mission. You want a chicken sandwich. Instead of giving to you what you want, he’s telling you why he wants to do what he does. He’s keeping you from getting what you’re looking for. Local churches have communities who need something that we have (Jesus), but we’re adding a barrier of internal mission talk that stands in the way of what they’re looking for. The problem is they don’t know what we have for them. Our internal talk, at best, only attracts people from other churches while turning off the unchurched. (excerpt from my upcoming book, “Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation”; chapter 3) Church! Let’s take what the Bible says about the power we have within our group and convert that mission/vision/purpose into a true communication [thread](https://beknownforsomething.com/church-rebranding/) that will provide a benefit for the community. A real benefit for attending. **Let’s talk about our “chicken sandwich” that everyone wants.** It’s better use of our time to spend it on finding out what the community is needing and making sure we offer a quality product for them. **Categories:** Audience, Communication Strategy, Thread **Tags:** audience, benefits, brand, communication, community, vision --- ### [Pastor, What Should You Be Known For?](https://beknownforsomething.com/pastor-what-should-you-be-known-for/) **Published:** March 12, 2018 **Author:** BKFS **Content:** While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven. Joel Osteen: Positiveness. Gary Chapman: Love Languages. Then there are other leaders who can’t get traction with an audience because they seemingly do everything well. If their congregation is questioned, there are so many different reasons people follow, that no one thing stands out. A leader should want to narrow down the benefit they’re known for. To a thread. Your [thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/) should be based on what your potential audience is looking for and what you do extremely well. If you become known for that, people will pay attention to you. This is how someone gets a platform or a following. What should you become known for? Here are 3 foundational criteria: - **Make sure it’s scriptural.** As a Christian leader, you want to be known for following after Christ and His principles. We should also be known for the fruit of the Spirit and for reaching the lost. Of course, all Christians should be known for these so it’s hard to stand out. That’s why I’d also recommend that you position yourself above and beyond this foundation of being a Christian. Just make sure it’s also scriptural. - **Make sure it’s desired by your community.** In your church you’ll want to be known for something that your congregation enjoys and wants. But more importantly, you want to make sure your [community needs](https://www.beknownforsomething.com/no-your-audience/) what you’re known for. Think about the concerns they may have regularly or the goals that they pursue. Become a solution to a large component of your community or a path to their goals and they will want to follow you for your benefit. People pursue people who help them. - **Make sure you know how it limits you.** To be known for something infers you don’t mind setting limits for what you do. These imaginary fences allow you to establish where your “playground” is and what topics you’ll not pursue. For example Disney wants to be known for family fun; so there are certain things that they won’t do because of that. As a Pastor, being known for something means you regularly discuss topics around your beneficial thread and pay special attention to the pains and paths you’re known for solving. Make sure you choose a thread that’s fairly broad so that you don’t get bored in your playground of thought! The truth? You’re already known for something in the minds of people in your congregation. The key is to figure out what that is now (there’ll probably be many), to narrow them down to something you really enjoy and to start reminding your audience of the benefit you’re bringing them. If it’s believable and authentic, you can become known for it! This is the important concept of personal branding. **Categories:** Audience, Brand Strategy, Coaching, Community, Leadership, Thread **Tags:** audience, brand, branding, communication, communications, community, Demographics, leadership, Ministry, positioning, solution, solutions, thread --- ### [Your Church Brand can Learn from Cattle Branding](https://beknownforsomething.com/church-brand-can-learn-cattle-branding/) **Published:** March 5, 2018 **Author:** BKFS **Content:** Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. **The logo needs to be unique.** Imagine if every farmer decided to have line art of a cattle head in their brand. Imagine the confusion that could happen! A farmer’s branding iron can’t be too complex with small details and can’t have the same elements of other cattle farms to avoid confusion. Your [church brand](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) requires the same. It needs to be incredibly simple and avoid design elements that other churches are using (i.e. crosses, doves, flames, bibles, etc.). And I would extend it farther: make sure your logo avoids design elements and concepts of businesses in your community too. This is so difficult! It requires much thought and professional design expertise. Designing a lasting professional logo takes time and talent. Stop doing them yourself. It becomes a representative symbol for your church for a decade or more. **The logo needs to represent the “farm”.** A brand is much more than the symbol. The symbol is just a visual reminder of the organization. Churches today tend to create ministry [silos](https://www.beknownforsomething.com/4-feared-indications-ministry-silos/) (the sign of an ineffective church brand). Instead, we need to create a brand that represents the entire “farm”. Your brand should talk to the overall solutions offered by your local church (that correspond directly with the concerns and problems of your reach area population). And that thread gets interpreted by each of the ministries within the church while reinforcing it with their communication. **People need to know where to find the owner.** Usually a brand symbol is hung over the farm’s main gate so people can quickly identify ownership of the cattle. Imagine if the farm kept changing the symbol! Longevity is required to have a recognized brand. No one, except those who work on the farm, would be able to remember the current look. So our churches need to create a symbol that’ll last! Often, our places of worship switch branding elements too often because leadership grows weary of them. Please note: the brand is not for you; the brand needs to be for the community! The cow hide limits what farm brands can look like. Today, we have websites, social media, printing, and video that offer very little limitations. We can practically do anything we want with our communications, but that doesn’t mean you should. You MUST set boundaries, limitations, and fences that restrict brand elements. Your brand standard (the manual that establishes the fences) should include: 2-3 colors, 1-2 fonts, 10-12 keywords (that people are looking for in Google), an emotional response to your brand, and an easy-to-remember solution thread (3-5 words that act as a tagline to remind what the visual brand will deliver). Again, this probably requires a trained brand strategist or designer. **Categories:** Audience, Brand Strategy, Communication Strategy, Design Essentials, Logo Design, Website Design **Tags:** audience, brand, branding, communications, community, design, Logo, positioning, visitors --- ### [Scary Indicators: If You’re Not Connected to Your Community](https://beknownforsomething.com/scary-indicators-youre-not-connected-community/) **Published:** February 26, 2018 **Author:** BKFS **Content:** **What’s the biblical response to shrinking numbers?** “Go out into the highways and hedges and compel them to come in, that my house may be filled.” Luke 14:23 is quite a command! It’s saying “Connect to the Community!” Church is like throwing a ministry banquet and, of course, we’re expecting our congregation to attend. But like the parable, many have (poor) excuses for non-attendance and our pews aren’t full. Yet, right outside our doors we have thousands of people who have no interest in what we’re doing. Sure, there are lots of reasons why. But don’t let it be because you haven’t invited them properly. How can you tell if you’re not connected well with your community? **Here are 3 scary key indicators:** 1. **They ignore you.** Often the church feels like they’re communicating things well. Church leadership has discussed and planned events and services so well that they believe “everyone” knows about them. It’s possible that some in your church will know, but to reach outside your campus, you have to intentionally compel people to come in. How? You serve *their* interests and not yours. Don’t dumb down the Gospel message. Instead, you must deliver it in a [thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/) that corresponds to their needs. Many people believe the church is self serving. They believe you want them to attend to make *you* feel good and then to collect an offering. Make it about them. Connect to your community. 2. **You become a separate group.** Over time your services don’t represent the community around you. You realize the community is growing and your church is not. “They” are looking different from the congregation. “They” are younger, more vibrant, and diverse. “You” have a separate group from the community. A subset that looks, acts, and feels differently. Do you even know the demographic makeup of the area around your church? Once you do, you’ll be surprised at how young they’ve become and how diverse people look. How to fix this? Concentrate on doing things for the younger generation. Ensure your stage reflects the age and diversity of the community. Depict your community in your communications. [Connect to your community.](https://www.beknownforsomething.com/act-age-community/) 3. **You eventually fade away.** When decline starts, it’s a sure indicator of disconnecting with a community. The only exception? If your community is dying too. Most aren’t though. Once decline starts, it’s difficult to stop the slide. You must do something drastic! This isn’t simply deciding that more will attend if you serve coffee, add a praise team, get better microphones, or install a cool new backdrop. Drastic measures involve scouring the highways and hedges by turning over rocks to find where the people are and then ministering to them. Delivering exactly what they need. Do you know what concerns and problems the people in your community are experiencing? Are you known as a solution to their needs? Few will want to hear about Jesus until you minister temporal solutions to their nagging problems. That’s peaking true ministry. Connect to your community. **Categories:** Audience, Community, Personas, Thread **Tags:** audience, benefits, Church, community, Demographics, goals, Ministry, thread --- ### [The Secret to Reconnecting with Community](https://beknownforsomething.com/secret-reconnecting-community/) **Published:** February 19, 2018 **Author:** BKFS **Content:** Ever had a relationship that slowly fell apart? Perhaps you’ve said, “we used to be close, but I’m not sure what’s happened”. Churches need to reconnect with their communities. The communities around us are growing at a faster rate than our churches. 80% of churches aren’t even growing at all! Churches used to spring from the community. Like-minded people clustered together to do life and realized they wanted to grow spiritually too. A church then started with people from that community. They hired a Pastor to represent them as a group and feed them from God’s Word. If you looked inside the church, the people looked similar to the people outside in the neighborhood. Today, our pews don’t look like our community’s demographics. Most are skewing old compared to our community’s age, and many struggle to gain diversity. **Here’s the secret plan of reconnecting to your community:** - **Understand your Community’s Personas.** Decide where your “reach area” is by plotting church members’ homes on a map. Sure, there’ll be some outliers, but determine where most people are coming from. Purchase a good demographic study of the area (or check with your local chamber of commerce for free data). Notice the main groups of people (personas) present in your community and name them. What’s the largest group? Fastest growing group? These are the groups you should be focusing on. - **Voice the Disconnect.** Often, leadership in a church is unaware of the disconnection problem. So compare your congregation’s demographics to your congregation and realistically assess the situation. Is there an age disparity? Diversity? Occupational? Social class difference? Meet and discuss the problem. In order for the community to feel at home in your church, it must feel like what they’re used to in school, home, and work. Walk through your church and then through major meeting areas in the community (where your personas meet regularly); do they seem the same? Different? Decide how you want to [change](https://www.beknownforsomething.com/get-attention-community/). How you need to change. - **Focus on Solutions and Talk Directly to them.** Get a sense of the problems or concerns in your key persona groups from the community. Try to discover their goals. If you can identify these things, you can become a solution to them. A path to their goals. Best way to do this? Ask them! Get a few community demographic groups together regularly and ask them in return for a meal. Find out what their expectations are for what you should be offering. Our churches often have no data because we don’t ask. - **Show images of your personas.** In your communications (sermon, website, social media, email, ads, etc), be sure and talk solutions and paths to goals. Voice the problems and goals too! Become experts of them. And to attract attention to the critical content, show pictures of the main persona groups! Use real people from your [congregation](https://www.beknownforsomething.com/?s=community) or (if you don’t have that option) find “real looking” stock images. Make sure you authentically demonstrate you care for them. We’re all attracted to people who look similar to us demographically. Once you’re offering positive solutions or paths to their goals (and we certainly have THE solution and path), the community will say to you, “I wish we were closer, can we reconnect”? **Categories:** Audience, Communication Strategy, Personas **Tags:** audience, communication, community --- ### [Read in Case of Emergency](https://beknownforsomething.com/read-case-emergency/) **Published:** February 5, 2018 **Author:** BKFS **Content:** Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”. I wonder how often (when a house is burning down) someone pulls out their phones, searches for their Red Cross app, and takes the time to read great information to help them. Sounds like the way most treat their Bibles. We have it available to us in case of emergencies. **It’s better to be prepared BEFORE an emergency.** Good preparation during good, peaceful times. Are you prepared for emergency in your church? About 4000 churches close their doors annually and 80% have stalled in ministry or are suffering from decline. While many are blissfully moving forward and not preparing for an emergency. **Here are 3 things to prepare you for ministry emergency:** 1. **Know your ministry’s why.** Many believe this is your vision or purpose. Not exactly. They’re part of it but they must be translated into something that is more tangible and memorable. We call it your [thread](https://www.beknownforsomething.com/category/thread/). A short, concise, statement that declares “why” someone attends your church. Not “why” you do ministry. If your congregation understands your thread, they will use that statement to give a compelling reason for their friends to join your ministry. Ensure your thread, your “why”, corresponds with your community’s concerns, pains, and goals. People always seek out solutions to problems and paths to their goals; and more importantly, they’ll give money to sustain it and to spread the word to others. 2. **Understand the needs of your community.** If your thread is closely tied to your community’s needs (or goals), it’s incredibly important for a church to research and understand their community. Communities are growing while our churches are shrinking. There’s something wrong! We need to get back to the roots of ministry by delivering solutions to our [community](https://www.beknownforsomething.com/act-age-community/). “But they don’t want church!” I hear Pastors saying. That’s true. So deliver the solutions packed so they’ll be desired by your secular audience. Attract them with a temporal solution and connect them to the Scarlet Thread of Jesus’s blood (the gospel). Jesus talked about water to attract before making the turn to their ultimate need of spiritual thirst. 3. **Establish a communication strategy and process.** Effective ministries need to know who they’re trying to reach, what solutions they’re offering, and how to communicate the message. Print materials have lost their impact so a church MUST utilize a professional Digital Hub (web, social, email, etc). Then your process must allow every ministry to get their message across to their audience without establishing ministry silos. Can people find out what’s going on? Now is the time to establish the process; so you can push your message in just the right manner, in just the right time, in just the right place. Let’s not wait for an emergency to become prepared. Already feeling the pressure of an impending emergency? There’s no better time to lay this communication foundation than now. **Categories:** Audience, Communication Strategy, Personas, Thread **Tags:** audience, brand, communication, community, Demographics, positioning, strategy, thread --- ### [The Problem with Talking to Everyone](https://beknownforsomething.com/problem-talking-everyone/) **Published:** January 29, 2018 **Author:** BKFS **Content:** This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading. It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a church communicator, you need to stop trying to get “everyone’s” attention and trying to communicate to “everyone”. It won’t work. Ever been at a friend’s child’s recital? An emcee introduces the festivities. Then in the same tone, they announce information that’s intended only for parents. You drift off and become disinterested. They’ve lost you even though you’re a guest. We don’t want that in a church! Here’s the problem: - **We live in a Noisy World.** Everyone’s talking to someone. Marketing messages are screaming and trying to get everyone’s attention; so we think that’s the best way too. What we don’t realize is that good marketers are segmenting and targeting who they think are listening. If you’re watching a TV show and you think the ads are not engaging, it means you’re not the type of person who they think should be watching. Because of the marketing noise, we need to talk directly to a specific audience (a persona) so they listen and become engaged. If people are disinterested in your messages, you’re trying to talk to too many groups and losing attention in the noise. - **You say too much.** Trying to talk to everyone is talking to multiple personas at the same time. What usually happens is you have to say far too much to try to engage all the different groups. You come across as wordy and uninteresting. Contributing to the noise rather than trying to [engage](https://www.beknownforsomething.com/3-ways-engage-audience-better/). It’s like the recital — the emcee has to overshare about why he’s trying to say something to the parents so that he keeps your interest. Having problems editing your communications and engaging? It’s probably because you’re trying to talk to too many people groups. - **It’s hard to choose your language or images.** If you’re not targeting a persona, you don’t know how to get their attention. Once you determine a persona’s pain or concern, you can share a solution that will instantly gain their attention. Or maybe they have a goal to accomplish, so you share a direct path to obtaining it. They’ll listen and want more information every time. For a visual medium, an image of a person similar to your targeted audience will capture attention very quickly. Having difficulties selecting words, concepts, or pictures? You’re trying to talk to “everyone”. - **Most won’t pay attention.** When a “soft” message is directed at everyone, most won’t respond since it doesn’t connect to most of the people. Like in the recital, we end up tuning out everything when the message may still be important. Are people disinterested with your communication? Then you’re not targeting a persona the way you should. **The solution?**[ Identify 2-3 personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) in your church (primary, secondary, tertiary). Talk directly to the primary most of the time (make sure your community has a lot of them). Your targeted message will help grow that group. For your secondary group, say less and have other ways for them to get the information. Your tertiary audience is only talked to occasionally. Stop talking to everyone and grow the group that gives you the most potential. You’ll end up reaching more in your community effectively! **Categories:** Audience, Communication Strategy, Personas **Tags:** audience, benefits, communication, communications, community, persona, personas --- ### [5 Lies Communicators Believe](https://beknownforsomething.com/5-lies-communicators-believe/) **Published:** January 8, 2018 **Author:** BKFS **Content:** We’re gullible. We want to believe that everyone has our best interest in mind. That our perceptions are accurate and our best days lie ahead. **Church communicators are no different.** I engage with hundreds who are attempting to communicate for busy ministries, and I often hear lies or gullible misconceptions. It’s wise, if you’re in this role or manage someone in the role, to stop believing them. Here are 5: **1. If I work longer hours, I’ll catch up and get everything done.** We’re inundated with a lot of projects, details, and meetings. It’s easy to believe that if we work day and night we’ll eventually catch up. Creatives have a magical way of filling available time, so, if the expectations are 60 hrs/wk we’ll take that long. And even then, we’ll have things on our to do list that we’ve procrastinated in finishing. TRUTH: Instead, require challenging [deadlines](https://www.beknownforsomething.com/dont-need-time-need-deadline/), and stop adding more time. Establish a reasonable workweek and stick with it to avoid burnout. **2. I can do everything myself.** We often think it’s easier to do things ourselves instead of training, managing, and motivating other people. It is a lot of work. TRUTH: You’ll do better work in a healthy [team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) environment, so put the hard work into developing other people. PLUS, if you don’t know how to do something, hire an outside consultant to train you or attend amazing conferences like WFX. Spending money for self improvement will ALWAYS pay off. **3. If I design better, people will engage more.** As visual people, we watch other successful churches and love the their visual designs. Because we don’t attend their church, we’re not that interested in their content so we tend to overlook it and focus only on the design. We believe that if our design is that good, our congregation and community will engage with us. Not true. TRUTH: Good [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/) will attract and engage; just ensure your design is simple, looks like your church brand, and doesn’t create a barrier to your content. Engagement is rarely about the design. **4. I’m so busy I don’t have time for the right stuff.** We make time for things we want to do. Often I hear this as an excuse for not wanting to tackle the right stuff; or not being sure how to get started. TRUTH: If it’s truly the right stuff, you MUST do it and prioritize for it. Need help? See solution for lie #2. **5. If I replicate another church’s communication, our church will grow to their size.** Many church communicators are seeking best practices in chat rooms and Facebook pages. Communicators from large ministries share what they believe has worked for them (usually without analytics or proof; just a feeling). People believe that if they follow the proposed principles, they’ll expect their church to grow. Let’s be clear. TRUTH: There are certain tried and tested practices that should be used in every church; however, God has you in a unique city with unique people, in a unique ministry with unique leadership, in a unique church with a unique message. Practice effective communication and expect unique outcomes. My suggestion: Get to know your community so well you can anticipate what they need that your church provides, and deliver simple content in a way they want. Stop copying what other churches are doing. God wants to use your unique abilities to work uniquely in your church communications. **Categories:** Brand Strategy, Coaching, Communication Strategy, Design Essentials **Tags:** audience, benefits, brand, change, communication, communications, leadership, Ministry --- ### [Communication Process: Foundational Issues](https://beknownforsomething.com/communication-process-foundational-issues/) **Published:** January 1, 2018 **Author:** BKFS **Content:** The wise man builds his house on… a good foundation! Many times in our haste, we renovate the top floor before the bottom is finished. Or started! The complexity with a solid church communication process? Every church has an established process, so as changes are requested and the church tries to improve existing elements, the foundation is neglected. A poor foundation will not support the building. Sometimes it’s more [cost-effective](https://www.beknownforsomething.com/3-costly-church-communication-mistakes/) to “lift” the structure and replace the foundation. Here are 3 essential foundational elements to ensure a successful communication process: **1. Decide what Return Expectations are first.** To build a communication process, every ministry leader and staff member should sit down and visualize what they ultimately want. What does the “perfect” communication process look like to them? Feel like? Enable? If you’re going to invest in the process, what will the expectations be? Often this requires a coach or consultant (who knows ministry and communications) [to guide this process.](https://www.beknownforsomething.com/church-communicator-listen-better/) **2. Centralized vs Decentralized Structure.** Organizational communications can be controlled by one person or within one team. In this centralized structure, everything is created, supplied, and approved through them. Or in a decentralized approach, every ministry area creates their own material with the direction and approval of the comm team/person. Or maybe, based on ministry tiering, there’s a combination of structure. Capacity of the communication team needs to be addressed before making this decision; however, centralized communications should be the desired goal of most churches. **3. Understand you’ll spend more if you don’t know your Thread.** Understanding your central communications thread will streamline your messaging and erect fences to be creative around. A solid thread allows your church to become known for something that will attract your community and engage your congregation. It also allows you to be found on search engines and discussed as a solution for a prominent need. Don’t know your thread? Then every ministry will become a silo, saying their own thing. You ultimately spend more on advertising, say more to promote, and run the danger of being unheard in a marketing cluttered world. So build your House on a rock-solid communication foundation. Then God will continue to build on it in a way that you could never imagine, ask, or think. **Categories:** Communication Strategy, Leadership, Thread **Tags:** communication, strategy, team, tips, vision --- ### [Change is a good thing. Change is a bad thing.](https://beknownforsomething.com/change-good-thing-change-bad-thing/) **Published:** December 25, 2017 **Author:** BKFS **Content:** At the end of a season, good leaders look back and realize what’s been accomplished. And quickly identify what went well and what didn’t. What needs to change to get better results. Is your church growing? Has it plateaued? Are you making more excuses than positive steps forward? Are you ready for change? **CAUTION: Some change is good; some change is bad.** **Change is a good thing:** If you’re not achieving goals, you need some change. Perhaps, it’s writing down measurable goals and sharing them with accountability partners! If you continue to do everything exactly the same way, you’ll probably have very similar outcomes. Your change needs to start with understanding your congregation and community more. They’re seeking direction and spiritual guidance. [Discover specifically what they’re looking for and how they want it delivered](https://www.beknownforsomething.com/4-surprising-revelations-church-focus-groups/). Don’t change the biblical message, but consider changing the methods of how you communicate and engage. This isn’t about your comfort and ease; it has to be about satisfying your audience. So start with them: talk to them, listen to what they like, and build on that. Numbers talk. If people are attending, following, and increasing in numbers, something’s working. Can’t identify what’s needed for change? Ask your audience. Success rises and falls on your audience’s satisfaction and expectations. Perhaps you need an outside consultant to guide you in the change process (find someone who enjoys demographic research, focus group facilitation, and mystery visits). **Change is a bad thing:** Many Pastors and ministry leaders get tired of things that they’re doing (even if it’s working!). Sermon series are swapped out frequently and church themes are changed when the staff gets bored. Be careful. Most people who “regularly attend” are barely coming 2-3 times a month for only a couple hours at a time. They don’t receive your communications (or pay attention to them), walk the halls regularly, or become immersed in ministry meetings like you are. They don’t remember, know, understand, or care about your vision, mission, purpose or sermon series as much as you. In fact, if you’re not sick of hearing it, the congregation doesn’t stand a chance of remembering it. Your community that is another step away certainly won’t understand or know your messaging. So be consistent with something: a [communication thread](https://www.beknownforsomething.com/category/thread/). Listen to what you’re doing well and what your congregation/community is seeking (a need or a goal). Then deliver a solution for it! Lock down a benefit-based thread that’s easy to remember. 3-5 words that will roll off your tongue and will answer the question, “Why do I go to my church?”. Then don’t change it. Add it to everything: as a tagline with your logo, as a connector for your sermon series, as keywords for your website, as a theme for social media discussion, and the list goes on and on. Stop changing your thread. Your community loves consistency as long as it’s all about them. **Categories:** Audience, Personas, Thread **Tags:** audience, benefits, brand, change, Church Perspective, communication, Demographics, thread --- ### [3 Ways to Engage with an Audience Better](https://beknownforsomething.com/3-ways-engage-audience-better/) **Published:** December 18, 2017 **Author:** BKFS **Content:** We recently had a party for our large Bible Study group. Several dozen were present and there were games, food, and fellowship. I’m a people-watcher, so I love seeing how people interact with conversation. Some are awkward, some only talk about themselves, some fully engage and the conversation could last for hours. **Church needs to be a great conversation.** Every time someone attends a service, reads a tweet, browses your website, or looks at your bulletin. If we don’t engage with people properly, the conversation ends, and the relationship is in jeopardy. Many churches simply talk about themselves. **Here’s 3 ways to engage better with your congregation and community:** **Identify who they are.** If you had to stereotype your group, how would you do it? When someone arrives for the first time, they’re bound to sum up your congregation in a short sentence. “They seemed to be a mainly white group of older people dressed in suits”. From that summary (whether accurate or perceived), they decide if they fit or not. Instead of naming only one large stereotypical group (persona), think more about 2 or 3 [personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) that you’ve been successfully attracting and are prominent in your community (so you can grow your congregation with those personas). **Think like them and anticipate their needs and goals.** Research your persona groups and get to know them intently. They may be totally different from you, but as a ministry leader or communicator, you must start to think like them if you want them to eventually think like you. This synergy comes when you anticipate their needs and help them accomplish their goals. This should be the goal of every interaction with your audience. That’s the conversation that’s required for engagement! If you talk only about things that interest you, your congregation will become spectators who require entertainment to keep them interested. If you care for them, they’ll listen to you and engage with the message. **[Tell stories](https://www.beknownforsomething.com/church-storytelling-essential/) that provide or inspire.** Now put on your imaginary persona glasses that allow you to see your persona groups everywhere you go. You’ll start hearing stories that relate directly to your personas, involving each of your personas, and solving their concerns and giving paths to their goals. At the party, it was fascinating to see how good story tellers had the best seats with the most engagement. We love to hear characters and circumstances in stories like us so the story helps us navigate life. The Bible is chock full of stories that engage with us and show us the Way. Jesus directed every story to His audience, and their response? They asked questions and pondered His teachings. If the church is to find relevance in our marketing-cluttered world, we need to truly engage with our communities. It all starts with loving the people who are attracted to our ministries. Only once we truly engage and connect with our personas will they ever be willing to accept the Gospel message. **Categories:** Audience, Communication Strategy, Personas **Tags:** audience, change, communication, community --- ### [5 Ridiculously Practical Email Improvements](https://beknownforsomething.com/5-ridiculously-practical-email-improvements/) **Published:** December 11, 2017 **Author:** BKFS **Content:** Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with SPAM-looking emails. Therefore, your church must make sure your emails are short and anticipated. Here’s 5 ridiculously practical ways to make your emails desired — and maybe even read! **1. Improve your list and segment.** Constantly look for ways to add to your list and always allow people to unsubscribe. If they don’t want the email, you don’t want to annoy them. Plus, if they leave your list, your open and read rates increase. However, if you have a lot leaving your list, your content is wrong or the list is wrong. Monitor it. Also, think about segmenting the global list so that you can deliver more targeted information. This will reduce the amount of content in an email and allow you to send information directly to a specific group who needs your information. **2. Think about schedule.** Switch times occasionally and check if it affects your delivery and read rate. Most churches are sending an email on Wednesday or Thursday. It makes sense, but test other days and times! Once you identify a good time, schedule the email to be sent at the same time(s). Stay consistent so you can be anticipated. **3. Add a good image.** We’re a visual society. When someone opens an email, you have a nano-second to capture their interest before they hit the trash can icon. A simple, small image that tells the story of your brand’s thread, your overall email message, and/or a particular announcement will get people to engage with the email. A well-written caption near the image can push information; write it carefully. **4. Make the content wanted.** Do you know what you’re trying to accomplish with your email? Does your list know they need what you want to give them? If they don’t, you must emphasize why they need what you’re offering. If they do know they need the information, simply deliver it as quickly and easily as you can. Avoid long paragraphs and, instead, use bullet points (or occasional bolding) so they get the information as they quickly scan your content. Oh, and keep your emails short. Very short. Word counts of over a hundred words will drive people to overly scan and delete. Or maybe just delete. Why risk it? Get them to trust you to do the hard work of editing and only delivering content that they actually need. **5. Connect your email.** To keep your emails short, use links to drive them to your [website](https://www.beknownforsomething.com/recipe-great-church-website/) for all the details. Ensure your website is up-to-date, simple, and professional. Don’t drive people to something you’re not proud of. (I hear that gulp!) Instead of considering eliminating your links in the email, consider updating your website. It’s time. And your website is the center of the digital hub of communications! Follow these tips and people will anticipate your emails and engage with you. Imagine! **Categories:** Audience, Business Essentials, Communication Strategy, Content, Digital Hub, Email **Tags:** audience, brand, change, communication, Communication Content, community, editing, email --- ### [Your Church Needs a Communication Thread](https://beknownforsomething.com/church-needs-communication-thread/) **Published:** December 4, 2017 **Author:** BKFS **Content:** Most people love consistency while fleeing chaos. A busy church tends to have so many messages and activities that even church staff aren’t fully aware of the busy calendar. People in the congregation hear the occasional announcement, but even those who regularly attend can’t possibly know everything about the church. Take another step into your community. They’re so far removed that they drive by the campus and barely give you a thought. Stuff going on in there? “Probably; but not for me”. **We need to fix this. A thread is the easiest way.** The blood of Christ is drizzled through the 66 books of the Bible. That scarlet thread unites the hundreds of stories and 31,000+ verses into a wholistic, united, book that communicates the love of Christ through His death on the cross. That’s the kind of thread we need in our churches. **A communication thread allows these 3 things for your church:** 1. **It’ll cut through the noise.** The marketing saturated world that exists in our communities distracts and becomes chaotic. Since most are looking for peacefulness, they respond to a simple, consistent message. It’s like[ hearing a sustained note](https://www.beknownforsomething.com/reach-farther/) in a frenetic rock song, your ear quickly gravitates to it. Simplifying your church events and efforts into a strong, sustained concept will get people to pay attention. 2. **It’ll focus your ministries.** Left unchecked, churches tend to create ministry silos where leaders build walls around them so they promote their own individual efforts. They want to stand out so they can have success even if it’s to the detriment of the other ministries. Instead we need to support the “farm” rather than building the “silo”. When every ministry is united under a thread, their unison reaches farther than the rich harmonies of many silos. The challenge to unite under a thread will also focus every leader to be creative with the thread while supporting the corporate church. Imagine if everyone worked to build your central concept in the community! 3. **It’ll simplify your church promotion.** The goal of a good thread is to have a [theme resonate](https://www.beknownforsomething.com/stop-marketing-youre-church/) into the souls of your congregation and community. Sure, there will still be a lot going on, but people will start seeing the thread everywhere and it’ll become the mantra of anyone who engages with you. When someone at the water cooler says “hey, you go to a church don’t you? Why do you like yours?”, they will have the words to say. It’ll be your thread. Because your thread is the reason someone would want to attend ANY ministry of your church. Sure, it may be interpreted slightly different for various age groups. But it’ll still be a thread. So, discover your [thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/) today. It’ll unite your message, your content, your social media, your website, your outreach, and your vision. Just remember two things about the thread: 1) it has to be desired from the community’s standpoint and 2) it has to be easily connected to the Scarlet thread from the congregation’s standpoint. So that they can use it to introduce the gospel into the story of the church. **Categories:** Brand Strategy, Communication Strategy, Thread **Tags:** audience, brand, communication thread, communications, community, Demographics, scarlet thread, thread --- ### [3 Practical Ways to Thank Your Church Communicator](https://beknownforsomething.com/3-practical-ways-thank-church-communicator/) **Published:** November 27, 2017 **Author:** BKFS **Content:** As believers, we’re called to be thankful. Not just around Thanksgiving, but throughout the year. Are you thankful? Do you have gratitude? How do you practically demonstrate it? Gratitude becomes more valuable with action. Someone is in charge of your church communication. They’re a secretary, a media person, a director of communication, a graphic designer, a videographer, or a Pastor. They juggle MOST ministries of your church, and they ensure your congregation can find the information about events, ministries, and service opportunities. They also have a heart for your community (internal and external), and they passionately want to advocate for them. Most feel loved through words of affirmation. They have a lot going on and November adds pressure to their lives (like everyone in ministry). [Do you want them to improve?](https://www.beknownforsomething.com/5-ways-pray-church-communicator/) Feel loved? After talking to hundreds of church communicators at dozens of conferences, I believe they’ll get better if they feel appreciated. Here are 3 practical ways you can say “thank you”: 1. **Take them to lunch or coffee.** Give them some of your time. Many feel alone in their role. Many explain that they wish they could sit with their ministry leaders as peers. Don’t make it about job performance or a project. Make it about them. 2. **Ask them for their opinion.** Remember the adage, “can’t see the forest for the trees”? A communicator often gets the 10,000 foot view, they tend to hear criticism that isn’t said to the Pastor, and they want the best for the church. Who better to ask what the “forest” looks like! Why wouldn’t you listen to them? Make it clear that they’re in a safe environment and you want their honest evaluation. Ask them what they would need to make their job more satisfying. [Ask them](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) what they could do if they had a bit more money in their budget (with no promises). Their answers will be telling. Many of their ideas won’t increase the budget. You’ll be surprised. 3. **Ask them for deadlines.** The number one stress area with church communicators is: “I never have enough time”. It’s hard to juggle all the communication tools (website, email, text, memes, banners, bulletins, newsletters, social media, etc) when content or direction is given to them with only a few days notice. This isn’t about only you; there are many people giving them material. In order to effectively communicate everything, they need time. Leadership needs to ask the communicator for realistic deadlines. Prepare to hear “months” rather than “weeks”. Instead of giving excuses, understand that everyone needs time to do good work. Be gracious and professional by listening to them and agreeing to something that works for both of you. A thanked communicator will enjoy their job more and will do better creative work. Try thanksgiving rather than complaining. The Lord loves a thankful heart; and so does your communicator! **Categories:** Communication Strategy, Leadership, Random Thoughts **Tags:** benefits, brand, communication, goals, leadership, Ministry, team, time, tips --- ### [The Recipe for a Great Church Website](https://beknownforsomething.com/recipe-great-church-website/) **Published:** November 13, 2017 **Author:** BKFS **Content:** It’s the most wonderful time of the year. When family and friends visit and bring lots of food. Everyone ooo’s and ahhh’s over the delectable treats until someone inevitably asks for a recipe so they can replicate the wonderful flavors. Imagine baking up a church website that everyone will enjoy, engage with, and eat up. It all starts with the right ingredients with directions for combining them into something that keeps people coming back. Prep time will vary. **ASSEMBLE THE BEST INGREDIENTS:** 1 Easy-to-remember URL 1 Easy-to-use CMS Enough People who represent your Community 1 Desired Communication Thread 5-6 Menu Items 12-15 Unique Keywords About 50 Words per Module/Page **DIRECTIONS:** 1\. Find a reliable hosting company and buy a short, obvious, easy-to-remember URL. Check pricing and get the best value. Install a Church Management System (CMS) that allows your website content to be managed easily and inexpensively (compare with squarespace and wordpress). 2.Understand [who will taste your website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/). Make sure you prepare content that people will love to take a heaping helping and then return for more. Again and again. Ensure you’re building your website for enough people who need it. Make sure they represent the community where you live. 3\. Find out what they want from you. Concentrate on their concerns, pains, and goals. Narrow your church’s vision and mission to a simple, unique thread that communicates a solution or a path to their goals. Become known for it. 4\. Organize your [content](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) into a few, obvious file drawers (menu items) so everyone can figure out where to find whatever they’re pursuing. Make this menu dominant at the top of every page. 5\. Brainstorm a few keywords that your community would google to find your ministries based on your thread. Sprinkle them liberally throughout your content and add them to your metadata. Don’t use too many. Branding is about limiting choices. Including all visual branding components! 6\. As each of your pages are developed, use lots of images and short videos. But restrict your words since people don’t like reading paragraph text on a website. Concentrate on descriptive, short headlines. Main module/page content should be limited to about 50 words. Create eye-interruptions on the page such as bullet points and links to other pages. Keep tweaking this recipe to make it your own until it tells your unique brand story. Enjoy and share. **Serves:** Thousands **Categories:** Audience, Communication Strategy, Content, Thread, Website Design **Tags:** audience, cms, Communication Content, communication thread, url, website --- ### [How Social Media Can Help Your Church Brand](https://beknownforsomething.com/social-media-can-help-church-brand/) **Published:** November 6, 2017 **Author:** BKFS **Content:** Social media is a communication tool that will make or break your church brand. Our marketing cluttered world is demonstrated on social media. Simply open the global Twitter feed and you’ll see millions of people saying something. In real time, your feed churns so quickly you can’t keep up and very little breaks through. Except certain people’s and brand’s posts are “must reads” since you really enjoy their content. Imagine if your church was a must-read brand! It can be. Here’s how: **Discover your thread.** Stop trying to be something to everyone. Think about what your church does extremely well and to whom. How are you a solution to a major concern or a path to a specific goal? Establish a [communication thread](https://www.beknownforsomething.com/does-your-church-have-a-thread/) with fences to keep every ministry focused on that thread. **Lock down what your thread looks like and talks like.** Now decide what your visual brand looks like. It starts with a professional logo symbol that’s unique and simple enough to be recognizable as a small social media icon. Establish and lock down 2-3 colors that limit your designs. Then, a harder task, create one voice for your brand thread. List keywords to use (check with Google to see if people are looking for them). Ensure your icons and descriptions are consistent on all your social media and in your website. **Limit your words and outlets.** Edit all content to the fewest words necessary to get your idea across. Use keywords, hashtags, and links to give people more information if they want it. Don’t try to communicate everywhere; limit the social media feeds to only ones you can do extremely well for your brand. Only have the bandwidth for one? Probably Facebook will work. **Create a reasonable [schedule](https://www.beknownforsomething.com/5-tips-social-media-scheduling/).** Based on the amount of people who follow you and the kind of people you’re attracting, think about when they’re mostly free (before work, lunch, evenings, etc.) and post at those times. Don’t overdo it; simply think about (or research) the lifespan of a post. Twitter is very short lived, so you can post a lot. For Facebook, not so much. Be consistent. **Entertain near the thread.** Stop pushing information and think about ways to entertain those who follow you. Make sure it’s not mindless entertainment (although occasionally that’s fun); instead build on your thread and get people to understand and expect certain types of posts. Don’t surprise followers with content; if you jump the fence too many times, people will unsubscribe from your feed. Attempt to entertain 80% of the time with 20% being marketing or promotions. **Build an audience.** When a certain type of person sees you’re helping them solve their concerns or giving them hope towards obtaining a goal (and you’re doing it consistently), you’ll gain followers. People who start to rely on what you have to offer them (your thread). Your visual brand consistency lets them notice you in the cluttered social media world, and your posts will say “wait, I have something you must read”. Just make sure you deliver. All the time. Every time. That’s your role as church communicator. **Categories:** Audience, Brand Strategy, Social Media, Thread **Tags:** audience, brand, communications, social media, strategy, thread --- ### [3 Costly Church Communication Mistakes](https://beknownforsomething.com/3-costly-church-communication-mistakes/) **Published:** October 30, 2017 **Author:** BKFS **Content:** Jesus shared the parable of the wise and foolish builders (Matthew and Luke) because we need to weigh the cost of what we’re building and start with the proper foundation. The church today is scrambling to replicate communications from other churches. They see them spend money on something interesting, so they think they should do it too. Sometimes that works, however, if the proper foundation isn’t present, the components you’re building prove to be costly. **Here are 3 costly mistakes many churches are making in the communication department:** **1. Not building an audience.** I was recently lamenting the amount of political TV commercials and calculating how much each network must profit from political funds. But the opportunity to air the commercials (and make a gazillion dollars) wouldn’t be present if they didn’t build an audience before the political season. If they didn’t have the people, the campaigns wouldn’t choose them for their communications. The lesson? Build an audience for your church everyday so that when you have a particularly important message to relay, you’ll have them. [SOLUTION](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/): Pinpoint your audience, their needs and goals, and deliver them. Ensure all your communication vehicles are consistently needed, and promote them so you have as many followers as possible. On social media, try to entertain/influence/educate your audience in such a way that they want to share their experience with others on their wall. **2. Not establishing a communication thread.** Your ministries need a unifier. Since everyone wants to feel unique and different, leadership wants to try new things and standout above those around them. It becomes a competition between ministry groups to see who can stand out more. The outcome? Often ministry silos start to destroy the foundation of your local church. Everyone becomes known for their own brand rather than a consistent communication thread that unites your church. [SOLUTION](https://www.beknownforsomething.com/does-your-church-have-a-thread/): Unify the church messaging around one benefit or goal and you’ll save money because the message reaches and resonates farther. It’ll also give you a foundation for tiering your messaging and will allow you to be known for something in your community (so you can build a bigger audience). **3. Thinking an App will solve your Issues.** “All the cool churches have apps, so we need one too”. We hear this regularly. But the truth? It’ll add another tool to maintain, another communication message to push (please download our app), and it’ll be a constant struggle to get your congregation to engage with it regularly (most apps are only used once and then stored in a folder to never be used again). What happens? You’ve spent a lot of money on a tool that simply replicates what your website should be doing. [SOLUTION](https://www.beknownforsomething.com/want-church-app-think-twice/): Ensure your church has a trusted, responsive (mobile ready) website instead of an app. Everyone regularly uses websites to locate information on their built-in browser, so why struggle getting them to adopt another tool when your URL (that they already know) can deliver almost everything that they need? Geofencing and push notifications are perhaps the only reasons to have an app. But you’ll still need a solid website as a foundation, so spend the money on perfecting an amazing web experience before ever spending money on an app. Usually a good website is all you need. **Categories:** Audience, Communication Strategy, Thread, Website Design **Tags:** audience, brand, communication, website --- ### [How a Church Communicator Should Listen Better](https://beknownforsomething.com/church-communicator-listen-better/) **Published:** October 23, 2017 **Author:** BKFS **Content:** There should be a constant tension: a communicator enjoys talking and pushing information, but an effective communicator must listen more than they talk. See, to truly engage with an audience, it has to be a conversation. And there’s nothing worse than a one-sided conversation! The struggle often comes when a communicator feels they’re being paid to push communications, and there’s limited time for that; so how can anyone actually have time to listen? A good conversation requires talkers and listeners. **Here are 3 ways you should listen better:** **1. When something’s added to your calendar.** A good church communication process starts with a solid [communication calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/). That easy place where all ministries can add their events in advance. In fact, they should add their events as soon as they start considering the planning of them. When there’s an addition, you need to plan a brief meeting with the leadership to listen to their goals, vision, and expectations. What exactly would the “win” be? This isn’t the time to caution them or tell them what you can’t do for them. Instead, encourage them to do better ministry as you advocate for their audience. Ask them how you can help them. **2. Any time you’re near your community or congregation.** Often, we have so many responsibilities during our services or special events that it’s hard to slow down for listening. But it should be a privilege to have your audience near you. Take the opportunity to ask questions and listen for their answers. Do they have ongoing concerns? Questions? Looking for anything you’re not delivering? You may be able to solve them instantly or you may have to research an answer. Since you need to constantly have them in your mind as you plan ministry events, this is your time to soak in who they are, what they’re looking for, and how they feel a disconnect. Often you’ll hear themes that can be solved at a higher level. **3. After a [ministry event](https://www.beknownforsomething.com/whew-church-event-done-not/).** When something is fresh in everyone’s mind, like right after an event, you need to ask questions. How can we do better next time? Did we meet your expectations? What response did everyone feel? Take excellent notes and file them in a place that allows you to plan better next time. Bring them out during the initial planning meeting and remind everyone of specific issues. You’ll be valued for that information! Don’t be quick to defend yourself or your team; listen, have empathy, and clarify. Listen for questions directed at you before you start explaining. Your communication role is to promote engagement (within leadership, your congregation, and your community) and to understand all your audiences well enough so that you can quickly make decisions when the time requires it. Today, listen more. Listen better. **Categories:** Communication Calendar, Communication Strategy, Ministry Event, Resources **Tags:** audience, communications calendar, community, engage community, ministry event --- ### [5 Tips for Social Media Scheduling](https://beknownforsomething.com/5-tips-social-media-scheduling/) **Published:** October 16, 2017 **Author:** BKFS **Content:** For years the church lamented that they had little budget to advertise in newspapers, on the radio, or on primetime TV. We instead turned to word of mouth as our best promotional tool. **Then social media came along.** It has free tools PLUS it empowers word of mouth promotion. That’s a win/win for the church! Yet it’s still a tool. And that means you need to have the ability to use it properly or it’ll fail. Here are 5 tips for understanding the importance of scheduling and how to do it better: **1.[ Discover your Thread](https://www.beknownforsomething.com/category/thread/) (voice and visual).** Know the benefit, solution, or path to goals that will attract people to your page or feed (and engage them). Keep your thread’s voice and visual brand consistent throughout all your posts. If someone can’t identify the connection between your posts, they’ll not recognize your importance. **2. Narrow your social media networks.** Just because it’s free doesn’t mean you should use the social media network. Scheduling means saying “no” to scheduled times and social networks. Only do what you can do well. Know who and why people use the network (i.e. Pinterest is a how-to image place; Instagram is about stunning or interesting images that tell a story, etc.) **3. Know how to entertain.** Social media is like a TV network. It’s more about content that entertains and educates than the commercials. Stop developing only promotional content and think about [80% entertainment/education](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/). Have them engage with your unifying thread as you do it. Followers will accept your promotion easier when it comes occasionally. **4. Think about the lifespan of your post.** This is key. Every social media network allows posts to stream on their walls. The question is “how long before your post gets lost in the stream?” Certain networks (i.e. Twitter and Instagram) have so much content that you only have a few minutes before most will miss your older post. Therefore, you can post several times/day on those networks. Facebook has several hours before you’ve lost most engagement with your post, so you should only post about 2 times/day. Set a rhythm and a regular time for your schedule and evaluate it. If you’re not doing something consistently, you’ll never be able to track the success or failure. **5. Use a tool to schedule the posts at the right times.** When do you want your posts to appear? Think about your followers (and potential communication personas) and post when most of them have free time (i.e. evenings, lunch time, first thing in the morning, etc.) Use automation programs like Hootsuite or Buffer to establish your schedule and deliver the posts. I’d recommend scheduling once a week for the entire week but allow for “free” times during the day for post ideas that pop into your mind because of a current event. It’ll keep your posting fresh and relevant. Social media is constantly changing, so you need to as well. Watch your analytics to see how you’re doing with engagement and followers. Change one thing occasionally to see if you’ll improve. Don’t settle for a certain schedule without trying different times and discovering what’s best for you. Your followers are unique! Trial and error needs to be your mantra. **Categories:** Communication Strategy, Content, Social Media, Thread **Tags:** audience, brand, Communication Content, communications, consistency, Facebook, keywords, social media, Twitter --- ### [Can You Afford Good Communication?](https://beknownforsomething.com/can-afford-good-communication/) **Published:** October 9, 2017 **Author:** BKFS **Content:** Autumn is upon us and many start thinking about Christmas shopping. I just heard a statistic that a million Americans are done with their shopping already. That sounds ridiculous! Or maybe you’re one of them? When it comes to any shopping, you must consider 3 things: What do I need? Can I afford it? Will They Like it? These are the same questions your church should be asking about communication. Here are the potential answers: **What do I need?** Every church is different, but every church needs to address communication. What do you need though? You need to ensure that everyone in your church has the ability to find out what’s going on, when it’s going to happen, and where to be. Plus your external community needs to discover who you are, why you exist, and why they need to pay attention to what you’re doing (if they want to). Today, that foundation requires a simple, organized, [current website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/) (and most churches still need a simple printed bulletin too). And you probably also need an email system for regular contact; and/or a social media page that connects people to the website. In order for this all to work properly, you’ll need a person who coordinates your event calendar and the content (words, images and/or video). There are dozens of other communication tools that can be added based upon your needs. **Can I afford it?** Imagine a world where everyone knows what’s going on in your ministry with your community understanding why they need to know about you. That you actually have a benefit for them! They identify with you and want to attend your services. What is that worth to you? You need to invest “something” towards communication. You may not be able to hire a church communication company like ours but you can [hire (or appoint) a person who knows communication strategy](https://www.beknownforsomething.com/3-reasons-every-church-needs-communications-director/) or ask a volunteer to start figuring out what specifically is needed and how much to allocate. You really can’t get away without a specific line-item for communication in your budget. Unless you want to plateau or decline. People need to know about your ministries. **Will They Like it?** Yes. People want to be in the know. They want to be proud of who you are and what you’re known for. It’s the power of good branding. If they’re giving money to a ministry, they deserve to have the communication. When you deliver the content to them in the right place, at the right time, they will be VERY happy. Ultimately, you can afford something towards keeping people happy. Just ensure that everything’s organized under a strategy and a process so you’re not wasting good money. There’s nothing worse than throwing money away in a church. **Categories:** Communication Strategy, Random Thoughts, Website Design **Tags:** afford, audience, branding, hire --- ### [Stop Marketing That You’re a Church](https://beknownforsomething.com/stop-marketing-youre-church/) **Published:** October 2, 2017 **Author:** BKFS **Content:** There’s nothing more exciting than discovering something unique. Not “more unique”; but truly unique. One of a kind. That feeling you finally found the perfect solution that you never thought existed. **Jesus is unique.** He alone is the Solution to everything we need. He is God and He is Man (that’s unique!). He’s our salvation and He alone intercedes to the Father on our behalf. As a church, we need to point people to Him even though most in our communities have no idea that He’s the answer. In the same manner, many in today’s culture have little idea that they can connect with Jesus in our churches. They have little concept of how church can actually benefit them. They continue to google and seek answers to their pains or concerns. You know, the temporal issues that gnaw at their spirit throughout the day: marriage issues, children problems, job failure, money concerns, etc. They desperately want help with these. They’re looking for that unique solution that will fix everything. Still, most churches continue to communicate how similar they are. “We’re a place that religious people get up early on Sunday to get together and do religious things”. We’re a church. Daily they drive by your place of worship and they have very little concept of what happens inside. It feels like a private club that isn’t for them since they’re not religious. Like driving by a Costco without a membership card. Marketing (a fancy way of saying “communicating benefits so people will want what you’re offering”) that you’re a church is unintentionally communicating that they have no need for you. Plus, most of you have “church” in your name, a steeple towering about your building, a worship center appearance, or a cross attached somewhere on your building. You don’t have to state the obvious. **Here are 3 ways you NEED to market in order to get your community’s attention:** **Remove religious symbols and words from your external communications.** **Discover the [unique communication thread ](https://www.beknownforsomething.com/does-your-church-have-a-thread/)that will engage them. The benefit or solution to their temporal needs.** **Weave that thread through everything so you’ll be discovered because of it.** Does your community (based on [demographic analysis](https://www.beknownforsomething.com/no-your-audience/)) need help with their marriages? Then be the solution that they can access online, at your events, in your worship. Engage with them with your thread until everyone realizes you have a genuine benefit that points to the unique solution of Jesus. That’s right; your thread must connect to Him, and your church members must know the easiest way to pivot to the Gospel Message from the thread. Imagine! Your church would become relevant in the lives of people who need your ministry. Stop marketing what they’re not looking for. Start communicating a thread that interrupts their world. **Categories:** Brand Strategy, Communication Strategy, Digital Hub, Thread **Tags:** communications thread, Demographics, marketing, thread, unique --- ### [Quick! 1 Thing To Do Today To Help Your Website.](https://beknownforsomething.com/quick-1-thing-today-help-website/) **Published:** September 25, 2017 **Author:** BKFS **Content:** When someone shows up at the door of your church and they’ve never attended before, you should [have a protocol for guests](https://www.beknownforsomething.com/tips-effective-church-greeters/). But pretend that you’re the only one nearby when they carefully open the door with that “am I at the right place?” look on their face. You greet them, **“Hi! I’m glad you’re here. Can I help you find something?”** It’s a safe question to ask since everyone is looking for something. Once told, you show them to it. But before you leave them, you say “While you’re here, you may need the restrooms, they’re right over there. And we have a social for guests after the service if you’d like to join us. It’s in the large room at the end of the hall. You’re good: **You anticipated their needs and directed them in a friendly fashion.** That’s what you need to do on your [website](https://www.beknownforsomething.com/church-guests-communications/). So, go do it. Now. It’s fairly easy if you can add links and change content on your website. Don’t know how? Find someone who does. People are arriving on your website daily wondering if they’re at the right location. They look in the upper left to check that the logo looks friendly and there’s a brand promise or story (in the form of a tagline or communication thread). Then they want certain information: Service Times, Directions, and Events/Calendar. They want these quickly, so provide them on your home page. If they’re really new to your church, or your church doesn’t have a denomination in the name, they’ll probably want to look for your beliefs or doctrine. About that time, they’ll want a short video, a few pictures, or a brief description of what to expect. Make sure you provide these as a link (i.e. New?) in the main menu. Your main menu is key to your website. It should quickly lead people to the large areas of your ministries. It shouldn’t take a rocket scientist to figure the menu out. It should be obvious with very few choices. Probably 5 or 6 total. And then on every page (listed under the main menu) — and don’t have too many here either — make sure you give them just the facts for what the page is about, and then… **here’s the 1 thing: Lead them around**. That’s right. Using links that lead to other parts of your website, anticipate their needs. For example, if they’re on a children’s ministry page, they’ll probably want to go visit the security area. Provide a link. Or maybe you should lead them to the next event involving children. Provide a link. Or maybe there’s a parenting class that they could attend while their kids are learning about Jesus. Provide a link. Lead them around in a friendly manner (anticipating their needs), and your congregation will[ love your website](https://www.beknownforsomething.com/5-must-haves-church-websites/). And your church. And you. **Categories:** Communication Strategy, Resources, Website Design **Tags:** audience, Communication Content, communications, goals, solutions, tips, visitors, web, website --- ### [Tell Them What to Say (But Be Careful)](https://beknownforsomething.com/tell-say-careful/) **Published:** September 12, 2017 **Author:** BKFS **Content:** “You’ve got to try Bob’s restaurant! Their food has unexpected ingredient combinations!”, your friend says. So the next time someone asks “where should we eat?”, you suggest Bob’s. And then without thinking, you say “because I hear they have unexpected ingredient combinations”. You go and no matter how good the service, awesome the parking, amazing the drinks; you judge the place based on their unexpected ingredient combinations. Once it lives up to your expectations, you’ll emphatically declare to everyone that they must go because of their unexpected ingredient combinations. The power of good communications is the ability to get people to understand the “main” [benefit](https://www.beknownforsomething.com/does-your-church-have-a-thread/) of something so they’ll share it. It’s what you want to be known for. ## Want people to come to your church? Tell your members what to say. Plant into their minds the key benefit of attending your church. Something that’s compelling enough to get someone else to try your house of worship. If you don’t say it for them first, each will be tempted to say different things. “Why do you go to Redeemer Church?”, someone asks. “Because I grew up there”, “Because it’s close to my home”, “My friends go there”, “I’ve always gone there”, are the answers most churches get. None of them are compelling for someone who’s not connected already. Instead, control what’s said by continually telling everyone what to say. But be careful. Here are 4 things to consider before telling them something: 1. **Ensure it’s believable and [authentic](https://www.beknownforsomething.com/jesus-and-sushi-authentically/).** If Bob’s menu doesn’t use unexpected ingredient combinations, they’ll never become known for it. Make sure you tell them something you’re doing really well and “most” would agree. Make sure it’s worded in a way that “most” would say; avoid weird semantics and cleverly alliterated phrases. They’ll sound too much like a marketing phrase and lack authenticity. 2. **Make sure it’s desired in your [community](https://www.beknownforsomething.com/get-attention-community/).** If Bob’s restaurant is in a community who loves plain meat and potatoes, they’ll fail. Make sure you tell your congregation something that their neighbors and co-workers would want to experience or receive. 3. **It must have a core benefit.** Think about the [community’s](https://www.beknownforsomething.com/act-age-community/) prominent needs or goals and consider telling people about your solution to the needs, or path to their goals. For example: “I realized my family needed help getting along”, “My marriage found new life”, or “Sunday’s gave my work week purpose”. 4. **It has to be easy to remember.** Try to keep it to one concept, very short, and memorable. It’s not really about the complete syntax, it’s about the keywords in the phrase. Once it’s something that everyone’s saying, you’ll become known for it. Say it from the pulpit, in your promotions, on your [website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/). Everywhere. You’ll reach your community easier. Because they’ll tell someone, who’ll tell someone else, and so on, and so on. Like Bob’s restaurant. **Categories:** Communication Strategy **Tags:** authentic, benefit, community --- ### [Does Your Church Have a Thread?](https://beknownforsomething.com/does-your-church-have-a-thread/) **Published:** August 28, 2017 **Author:** BKFS **Content:** Today’s church is a collection of diverse ministries housed on one campus. These ministries have a tendency to become an island and work alone, especially if there’s a separate Pastor or Leader in charge of each area. What often happens? [Ministry silos](https://www.beknownforsomething.com/4-feared-indications-ministry-silos/) are established where each area becomes known for something different. Perhaps your ministries have a separate name from the church, a different logo, and a different look and feel. Soon, these silos feel so distinct from the rest of the church that the people engaging with them don’t have any connection to the overall church. Ministry silos will eventually destroy the farm, er, the church. What can be done? Ministries need to discover a communication thread that unites the church’s areas and ultimately supports the overall [brand](https://www.beknownforsomething.com/4-beginner-tips-church-branding/) story of the church. Your tagline should proudly talk about your thread. What benefits happen with a thread? Like the Scarlet Thread (Christ’s Blood) that intertwines, connects, and unifies the 66 books of the Bible, there are huge benefits for your church to establish a thread. It ultimately becomes the glue that connects your church ministries and promotes your church. Here are 4 benefits when you do it correctly: 1. **Ministry silos will support the “farm”.** If your ministry leaders only voice successes with “their” numbers and not the overall positive impact on the church, you have ministry silos! Tying each ministry to a thread allows them to see the connection to the church’s benefits. Soon, various ministries are working together to support the communication theme (or tagline) of the church. Imagine! Ministries working together! 2. **Church communication becomes simpler.** With a unifying thread running through all your ministries’ communication, you’ll discover that keyword choice, themes, and benefits become simplified. You can then [edit](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) out all the other ideas and communicate the common path that a thread opens. SEO will also love the regular use of key words so you’ll get found online by them! 3. **Your congregation can voice the key benefit of engaging with your Church.** Supplying a regular benefit thread that describes your church’s overall solution in your community will gain traction in your congregation’s vernacular. When someone asks them “why do you go to your church?” they’ll have something to talk about. Since the thread holds everything together, and you’re reinforcing it in all your communication, they’ll remember it. And it’ll be a compelling solution for your community to come to your church. 4. **It provides an outreach tool.** Jesus, who engaged with the [thirsty woman](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/), moved the conversation from “water” to “what if I could give you something where you’ll never thirst again?”. He took the benefit thread of water and made the turn to the spiritual. An effective church thread (which should be a solution to a temporal concern) needs to quickly make the turn to Jesus (the complete solution). **Categories:** Communication Strategy, Thread **Tags:** keyword, outreach, SEO, silos, solution --- ### [3 Ways Administrators Are Skeptical About Church Communications](https://beknownforsomething.com/3-ways-administrators-skeptical-church-communications/) **Published:** August 23, 2017 **Author:** BKFS **Content:** We recently finished a successful The Church Network conference in DC. Hundreds of church administrators gathered together to learn and fellowship. I spoke at the communications Fast Track, conducted live on-the-spot web and brand analyses, met with dozens of people who stopped by our expo booth, and finished the week with a session about church communication. Everywhere I turned, I heard skepticism from church administrators. And sadly, it’s well-founded. Here are 3 themes I heard this year: 1. **Little Return on Invest.** The scenario is often explained this way: “We have a person in charge of our church communication. They seem very busy, so they want to hire more staff, buy more ads, and improve our [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/) with third party companies that seem to cost so much. With all the money, I don’t see a proportionate benefit for our church.” If this is you, you need to ask your communicators to set goals before expenditures are made and then conduct follow-up meetings so [budgets](https://www.beknownforsomething.com/church-communications-tight-budget/) are justified. Good communications should have a visible, positive return. 2. **The Church isn’t Growing.** The vast majority of American churches are feeling the crunch. They’re not growing. How can we have all this communication while fewer people are coming to our churches? Is anything actually working? If this is you, you need to reexamine the goals you have for church communication. Establish the importance of external communication as well as keeping your congregation informed. Good church communication has a strategy that reaches both groups, unifying itself under a key positioning statement (tagline) about the simple benefit of attending your church. And it must speak to the needs and goals of a community so it will attract more to your congregation. That’s good church communication. 3. **Our Website is Still Broken.** “All this attention to church communication and everyone seems to complain about our [website](https://www.beknownforsomething.com/church-calm-7-website-tips/) or ignore the information on it. It’s one of the biggest expenses, and yet it feels broken.” If this is you, you need to take a hard look at your website. It probably IS broken. In order for your digital hub to actually communicate and be effective, your [website](https://www.beknownforsomething.com/5-must-haves-church-websites/) must be organized properly so people can easily find what they’re looking for and discover edited, simplified content that engages them and the community. If it’s not working, you must fix it. Can’t seem to do it now? Find someone who will guide you and show you best practices. Skepticism isn’t wrong; often it raises issues to light that need to be addressed. After a successful conference, we all have a list of things we need to fix and improve. Let’s ensure that we accomplish them so that our skepticism isn’t in vain. Let’s get our communications right, let’s reach our communities so our churches will become known to them, and ultimately so we can introduce them to Jesus. That’s worth the investment! [](https://cta-redirect.hubspot.com/cta/redirect/383327/11ecd781-59c2-4399-acb9-e20c3220dcfb) **Categories:** Communication Strategy **Tags:** communicator, community, tagline, website --- ### [Pastor, You’re Talking to Goldfish](https://beknownforsomething.com/pastor-youre-talking-goldfish/) **Published:** August 16, 2017 **Author:** BKFS **Content:** Communication is difficult in the church. You stand in front of the congregation with many important thoughts to share. Things that God has put on your heart. You’ve prayed, prepared, and positioned yourself in the right place. When you start speaking, you have everyone’s attention. Then, slowly, you’re aware of people not fully paying attention. I even find myself so conscious of people not paying attention that I become consumed with that distraction even while I’m still making my point. I’m, in fact, not paying attention to what I’m saying either! ## **We’re all talking to goldfish.** Or, correct that, [goldfish](https://www.beknownforsomething.com/pastors-please-simplify-5-steps/) would pay attention more! A recent research study of 2000 participants (they even monitored brainwaves in some) shows that thanks to our mobile, digital lifestyle, the human attention span has dropped to about 8 seconds (it was 12 seconds in 2000). All this time, it’s been assumed that goldfish have an attention span of about 9 seconds. We now have less than them! People need help staying engaged or they’ll drift. Here are 4 ways to fully captivate a group’s attention span a lot longer: 1. **One Overarching Thread.** Your sermon should be about one point. You may have 3 sub-points but they should reinforce the big point. Imagine what someone would answer when asked: “what’d the Pastor just talk about?” They’ll usually remember the BIG message. So make sure you repeat the main thread that stitches together the subordinate points. 2. **Simplify and Synthesize.** [Edit. Edit. Edit.](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) People will pay attention if you have an 8-second sermon. But you can’t say much in 8 seconds. Gone are the days when you can have a congregation listen to a 40-minute message. So why talk longer than they’ll listen? Instead, come up with a happy medium somewhere between 8 seconds and 40 minutes. 3. **Interrupt Frequently.** If you go over 8 seconds (and we all do), make sure you interrupt the congregants regularly. Use all the senses and learning styles to do it. Have a video interruption, show a photo, or have a visual aid for the point. Even a well-prepared powerpoint slide or a carefully planted pause can interrupt. 4. **Tell a [Story](https://www.beknownforsomething.com/church-storytelling-essential/).** The best interruption? Your ability to share a real-life story that makes your point. It doesn’t have to be funny. It just has to have the elements that make a great story: a villain, a victim, and a hero. We’ve been in services where we can sense that everyone isn’t paying attention; then the [Pastor](https://www.beknownforsomething.com/pastor-hows-your-vision/) says “let me tell you what happened to me at the grocery store this week”. Almost instantly, every person jumps back into the sermon. It’s creating a visual interruption in our imaginations. When the story ties to the main point, there’s incredible power in that. Why do I write short, one thought, articles like this? For the same reason. I write as brief as people like to read. You need to do the same with your sermons. Get their attentions, hold them as long as you can, then bring them back every few minutes. They’ll be glad you did. [](https://cta-redirect.hubspot.com/cta/redirect/383327/11ecd781-59c2-4399-acb9-e20c3220dcfb) **Categories:** Communication Strategy, Leadership **Tags:** Edit, simplify, story, thread --- ### [3 Critical Ways to Cut Costs in Church Communications](https://beknownforsomething.com/3-critical-ways-cut-costs-church-communications/) **Published:** August 8, 2017 **Author:** BKFS **Content:** When buying an older house, the money pit concern nags at us. Are we getting into something that will cost far too much to operate? Are there underlying issues that will continue to cause problems? Are we spending more money on things that should be replaced rather than fixed? Many churches have an antiquated communication system that they’re trying to operate efficiently, but they’re wasting money trying to accomplish great communications when the entire system needs replacing. Sometimes, it’ll cut costs by rebuilding. Stop throwing money away and finally fix these 3 things. Sure, the initial cost may sting a bit, but the daily costs will be drastically reduced. 1. **Become strategic.** Churches like to do things the way they’ve always done it before. Church Communications has changed drastically in the last few years and the things you’re attempting to achieve need a different system. Do you even know what you want? Or are you randomly trying to calm the angry voices on staff and in the congregation? Start with setting goals, understanding your [audience’s](https://www.beknownforsomething.com/no-your-audience/) needs and concerns, and become strategic with achieving them or solving them. Often an expert consultant can quickly access the problems and help develop a custom process that will make sense, work within a [budget](https://www.beknownforsomething.com/church-communications-tight-budget/), and keep people happy. 2. **Stop trying to do it all. Have a Process.** An average church’s communications is a lot to juggle. If you try to communicate everything as it comes to you, you’ll need more people to get it all done. A process will save man-hours and allow you to work with a smaller staff. Ensure you have a well-run global communications [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/), [tiered ministries](https://www.beknownforsomething.com/tier-church-communication-fears/), and communication leadership that’s empowered to prioritize and approve. This is the strategy and process that you need in order to communicate efficiently. 3. **Invest in better communication tools.** Once you have your strategy and process determined (and only then), you’ll need the right communication tools. Build a digital communication hub with a simple, well-organized website in the center. It needs to be easy-to-update and easy-to-discover information. If this component is broken, all your other tools will fail. Then establish additional tools for social media, email, texting, etc. that plug into the central website hub. We regularly talk with churches who have multiple staff trying to do communications with broken tools, and they’re wasting money. Fix your [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/) with the easiest, cost-effective tool possible (we recommend WordPress since it’s free to operate, but other propriety template-based websites are effective depending on what they have to offer for the cost) “I can’t believe I was trying to do it alone when now it’s so easy” is a typical reaction once a church gets these three things established. Let’s stop throwing resources into a communication money pit! **Categories:** Communication Strategy **Tags:** budget, calendar, social media, strategic, tier, website --- ### [Church Doesn’t Need a Writer; You Need an Editor.](https://beknownforsomething.com/church-doesnt-need-writer-need-editor/) **Published:** August 1, 2017 **Author:** BKFS **Content:** **More and more, people are reading less and less.** Attention spans are being reduced where we barely pay attention to the entire sentence anymore. With a standard paragraph, we lose interest after the first line! We no longer read the entire email. Nor read the entire contents on a web page. Studies even show we don’t really read long headlines. The world (ok, perhaps an overstatement) has stopped reading! Yet the church continues to write, and write, and write. A good [preacher](https://www.beknownforsomething.com/pastors-please-simplify-5-steps/) knows he has to stop preaching before the congregation stops listening. If no one is listening, why keep talking? The same can be said for your online and print communications. If people aren’t reading it, then why write it? We’re busy people bombarded with messages. There’s no way we can understand every word that’s directed to us. It would simply take too long. And we don’t have the time. So we’ve developed a way to scan (a self-editing approach). Many churches think they need to hire a great writer to multiply their content for their [bulletins](https://www.beknownforsomething.com/congregations-waste-church-bulletins/), newsletters, [websites](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/), and emails. From my years of experience working with hundreds of churches, I would confidently declare that the church is full of content! ## You probably don’t need a writer. You need an editor! Here are 4 things a church should look for in an editor: 1. **An understanding of your audience.** They need to know what your [audience](https://www.beknownforsomething.com/advocate-audience/) is looking for and have a passion for providing it in a way each person wants it. That can be on social media, email, print, or web. Most don’t like reading; most just want the facts. 2. **Someone who’s committed to saying less.** This isn’t a wordy person. They need to be concise and have the ability to tweet (in 140 characters) as well as compress ideas into short sentences and bullet points. 3. **They understand SEO keywords.** There are dozens of words that can be used, but your information must use, and reuse (without overusing) keywords that identify your benefits, story, and brand to the search engines: Google, Yahoo, Bing. This will help your information become found. 4. **Is likable.** Many grammar police, bulletin-nazis, and word-lovers have personalities that repel people. Often an editor desires to be correct all the time and make a point that they are. A good editor for you needs to love people, be a magnet for them, and have the ability to get the story or information. Then tell it concisely. The average church has lots of content being developed in dozens of areas; it just needs to be collected, shortened, and presented so that people are aware of it. That’s good church communications! **Categories:** Communication Strategy, Content **Tags:** audience, keywords, SEO, Writing --- ### [A Surprising Use of Church Social Media](https://beknownforsomething.com/surprising-use-church-social-media/) **Published:** July 26, 2017 **Author:** BKFS **Content:** Your Pastor stands up in front of the congregation each week and shares what’s on his heart. They listen intently. They go home and tune into a TV show that entertains them. They enjoy it intently. Later, they pick up a book and read what interests them. They read intently. It wouldn’t be appropriate or possible to do it any other way. It’s one-sided push communications. Social media and the ability to comment and interact is one of the exceptions. It should be treated like a discussion Bible Study or even a phone call. You pose questions and wait for answers. If you don’t hear anything, you’ve not setup the right conversation. Use social media to interact. Not these 3 things: - **Social Media isn’t just a “push” communication tool.** Stop trying to push Bible verses, inspirational quotes, sermon snippets, and informational statements. Yes, you can do them occasionally to inspire your [audience](https://www.beknownforsomething.com/no-your-audience/), but if people aren’t sharing them or liking them, I’d consider changing your content more. The proof is always in the interaction! They’ll comment, [share](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/), and like the content they appreciate. The “share” is the ultimate goal for every post. Try asking questions with the memes or request responses somehow. That’s the power of social. - **Social Media isn’t just a promotion tool.** [Social media](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/) shouldn’t be known for being a promotional tool like TV isn’t known for only running ads. Both should be known as an entertainment medium. Why? Because of the percentages of content. Like TV, social should have 80% entertainment and less than 20% promotional content. TV, over decades of experimentation, realized that that’s all a viewer can bear. We’d stop enduring TV if our shows were 30% of the content and the commercials were the other 70%. But sadly, that’s what many churches are forcing their congregations to endure on their church social media accounts. Discover how you can entertain your congregants in your church’s personality. And do it. - **Social Media isn’t just a personality tool.** Yes, social media is a wonderful [branding](https://www.beknownforsomething.com/4-beginner-tips-church-branding/) tool. It allows you to share your vision, mission, purposes, culture, and personality. But those should be integrated into ALL of your content. Not as an obvious message but an underlying foundational layer. Entertain using your personality, share faith with your tone, and promote (sparingly) with your branding attached if necessary. A good church brand is identified even if your logo isn’t present. Discover the proper balance between all of these points PLUS add the interactivity and you’ll demonstrate true church engagement. Everywhere we turn, we receive messaging. Let your social media become the platform to state an opinion, share stories, and truly interact with each other. Look around on other social media pages who are getting large shares and comments; learn from them, and do it with your church’s tone. The more we engage, the more they’ll want to be part of our congregation. **Categories:** Communication Strategy, Social Media **Tags:** brand, Engagement, Interaction --- ### [4 To-Be-Feared Indications of Ministry Silos](https://beknownforsomething.com/4-feared-indications-ministry-silos/) **Published:** July 12, 2017 **Author:** BKFS **Content:** Each time Ministry Silos are talked about, I think about the huge farms I grew up around. Their silos were predominant as someone approached. They towered over the barns, equipment, people, and fields. They seemed self-important; except the farm, in its entirely, was much more critical in order to make sure the silo remained full. A church with [ministry silos](https://www.beknownforsomething.com/stop-church-singing-way/) has large issues. When silos take over, to the detriment of the “farm”, the “farm” eventually fails. Students raised in a Youth Silo often graduate and never return to the “farm” that sustained the silo. Because this often happens with children and youth departments, the main church continually ages and stops representing the younger demographic of the community. The church eventually dies off. ## Ministry silos can kill your church. Do you have ministry silos at your church? **Here are 4 to-be-feared indicators:** 1. **Individual ministries only care about themselves.** Ask a specific ministry leader or Pastor about another key ministry in your church and listen to their reply. If they have no idea what other ministries are doing or the success or concerns they’re having, you probably have ministry silos. 2. **Constant competition for stage [announcements](https://www.beknownforsomething.com/tier-church-communication-fears/).** Does every ministry want time from the pulpit announcer? Knowing that every event can’t be promoted because of time, do they still want theirs to always be mentioned? You probably have ministry silos. 3. **Success is measured by “their” numbers.** Are the ministry leaders quick to point out their successes based on their numbers, their data, and their criteria? When church concerns are mentioned or church-wide attendance is waning, do they want to talk about their successes rather than be concerned about the health of the church? Or maybe they sit quietly in meetings with little input into the health of the overall local church. You probably have ministry silos. 4. **Ministry sub-brands spring up regularly.** Do ministries want their own unique name, colors, brand, and t-shirts? Do they say things like “but we don’t want to be called by our church name or wear the church stuff”? You probably have ministry silos. Have even one? Be concerned! You either have ministry silos or you have a strong church [brand](https://www.beknownforsomething.com/4-beginner-tips-church-branding/) where ministries support your overall well-being. Ministry silos will continue to erode the church. They think if they succeed they’ll keep their job and everyone will applaud their work. Meanwhile the church is deteriorating and struggling and will soon disappear if you’re not careful. What should you do? A good church leader will tear down the silos and build a church [brand](https://www.beknownforsomething.com/3-essential-church-branding-tips-growth/) that’s truly known for something and secondarily has great ministry subsets (ie. Main St Baptist Students, Providence Presbyterian Kids, Trinity Methodist Choir, etc) working as the essential foundation of your local church in the community. **Categories:** Communication Strategy, Leadership **Tags:** Announcements, brand, ministries, sub-brands --- ### [4 Beginner Tips to Church Branding](https://beknownforsomething.com/4-beginner-tips-church-branding/) **Published:** July 4, 2017 **Author:** BKFS **Content:** All this talk about branding and the church. Is it really that important? Is it totally new talk and thinking? Is it all crazy or is it necessary? Perhaps the words sound too business-based and not ministry-based. Perhaps the idea seems contrary to the Bible. Church [branding](https://www.beknownforsomething.com/3-essential-church-branding-tips-growth/) is not new, although the words may be to you. Really, it’s becoming known for something. Like Jesus said in John 13:35, “By this everyone will know that you are my disciples if you love one another”. It’s strategically selecting something that will attract. Perhaps that’s why Paul knew in 1 Corinthians 13:13 that we can get caught up with faith, hope, love, and many other concepts for that matter; but love is the greatest. Jesus and Paul wanted the Church to be known for love. ## Our brand as believers is ultimately Love. Therefore, your local church needs to decide how you want to be known. Yes, for love, but you need to present love in different ways to be noticed in your community. Here are 4 beginner branding tips to getting started: 1. Have an honest discussion about what you do well. Attendance usually tells you the truth. What are the most attended groups? Do you see a theme of why your people enjoy getting together? 2. Consider your potential based on people in your community. Does 100% of the community attend your church? If not, you have potential to grow. But do you look like them? Are you their age? Ethnicity? Since birds of a feather flock together, you need to start looking more and more like your community demographically. Then you simply have to identify how you can interrupt their lives. 3. Decide what you should be known for. That’s your [brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/). Everyone is attracted to personal solutions and paths to places we want to go. Much like Jesus did when He engaged the woman at the [well](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/). Your church needs to decide what they are for your community. And become known for it. How? Keep reading… 4. Communicate the thread. To be truly known for something, you have to say it, be it, reward it, and reinforce it through everything. Weave the concept through everything. Say it uniquely in 3-5 memorable words and attach it to your simple logo as a tagline, decide what color it is, the personality of it, and the emotional aftertaste. The more you control these things, the more people will start saying it. That’s the power of a great brand! It doesn’t stop there. Your [website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/), [social media](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/), bulletin, posters, and other communications must live your brand. But it’s all a waste if your brand does not point to Jesus and His mercy and grace. All your ministries need to be attached to your brand, and your brand needs to be attached to your Savior. **Categories:** Brand Strategy, Communication Strategy **Tags:** community, Demographics, solutions, thread --- ### [4 Surprising Revelations from Church Focus Groups](https://beknownforsomething.com/4-surprising-revelations-church-focus-groups/) **Published:** June 28, 2017 **Author:** BKFS **Content:** I travel around the US talking to demographic church groups to better understand what’s happening in a specific local church. Successes, failures, and themes to help the church communicate more effectively to reach deeper into their community. I’m alone with an anonymous group so they can talk freely. We hear regular themes, some surprising when talking with focus groups. Here are 4: 1. **Rarely do members know stuff going on.** We’ve successfully confused people in our pews. Trying to be clever and busy, our announcements aren’t absorbed. We have regular groups, but the average person doesn’t remember the cool new name let alone the reason for going. We need to simplify! Name a group something obvious, have them meet consistently in the same place, at the same time, and talk about the benefits of going (not a long description of what happens). *Overheard at a recent [focus group](https://www.beknownforsomething.com/branding-terms-defined-focus-group/):* “I know there’s a bunch of small groups but I’m not sure why I’d go”. 2. **They find it annoying how hard it is to find church information.** Church leaders say they want to engage their congregation and get them involved. But most of our church websites are complicated, disorganized, and complex. Focus groups mention that they don’t know where to look for general church information and events. Simplify your [website](https://www.beknownforsomething.com/building-blocks-effective-church-website-foundation/) so that the basics are found (i.e. events, groups, service times, how to get involved). *Overheard at a recent focus group:* “Ironically, on our church [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/), it’s easy to signup for online giving but impossible to find out what events are happening for me”. 3. **The community thinks the church is a closed group.** We also talk to a community group with no connection to the church we’re helping. These people are busy and find fellowship in lots of different ways. When the conversation turns to “church”, they quiet down. Most know religious people meet regularly and listen to the Bible. Many might go to try it if asked but they’re often unsure when the services are, if they’re allowed to go, and if there’s any reason to go and give up their valuable time. We must be clearer about giving them a reason to attend something. Anything. They need to understand we’re not different from them (we simply follow in [Jesus](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/)’ steps to figure out our lives). *Overheard at a recent focus group:* “I’m so busy, it’s hard to give up family time to go and sit while someone reads the bible to me”. 4. **Millennials want to do more with other Generations.** Over and over, we hear older people say that they wished “young people” would become more involved in the church. At the same time, the 20-somethings talk about wanting to talk and participate with other generational groups in the church. They want to serve on mission trips with them, pray with them, have breakfast with them. We need to plan those opportunities that will solidify our generational relationships. Not so the old can teach the young, but to have them walk and learn together. *Overheard at a recent focus group:* “I wish we could work alongside the older people on a service project in the community”. [](https://cta-redirect.hubspot.com/cta/redirect/383327/11ecd781-59c2-4399-acb9-e20c3220dcfb) **Categories:** Communication Strategy **Tags:** community, Information, Millennials, website --- ### [3 Essential Church Branding Tips for Growth](https://beknownforsomething.com/3-essential-church-branding-tips-growth/) **Published:** June 14, 2017 **Author:** BKFS **Content:** People who follow after Christ are far from a majority in this world. We find ourselves struggling in a community that has little concept of who we are as a Church. Most think it’s a closed group of unintelligent “sheep” who are overwhelmed with rules that have no benefit other than satisfying a fictitious, controlling Deity. Most churches are struggling to gain members. We’ve lost relevance. Sadly, the benefits of a vibrant Christian life are not being communicated well. The universal Church, your local church, needs to start focusing on external communications rather than getting bogged down with internal communications like [bulletins](https://www.beknownforsomething.com/congregations-waste-church-bulletins/), video announcements, websites, and social media groups. ## You have to create church branding that will reach outside of your walls and attract people to your worthwhile mission. It’s the best way to reach our world for Jesus. Here are 3 [Church Branding](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/) tips that will make you relevant in your community. Do these and you WILL grow (or at least let your community notice you): 1. **Understand your Reach Community.** Track where your current congregation is from. Neighbors near your families have a large chance that they’ll like your style (if you’re somewhat current). Plot your families on a map and declare that area (where the majority are) your reach community. 2. **Know their concerns, problems, goals; and be known for a solution to them or path to their goals.** Get a demographic study of the area (from companies like us, your chamber of commerce, or google the info for your area) and identify what’s on the minds of the majority. Do you even know the largest demographic groups? People want to connect with solutions. We know Jesus is the Solution to all their needs, but get their attention through a temporal benefit so you can then connect with the Divine. Like Jesus did when he engaged with the [woman at the well](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/) by talking about water. 3. **Communicate those benefits consistently with a controlled visual and a controlled message.** Create a brand positioning (tagline) that’s 3-5 words that clearly communicate a benefit for your community. Attach it to your simple logo, then control how it’s pushed into the community. Only use certain fonts and colors and the same keywords in your messaging — use ones that people would be googling (looking for) in your community. This is solid church [branding](https://www.beknownforsomething.com/resurrect-a-dying-brand/). If you don’t have one that reaches the people in your surrounding areas, you’re destined to feed your internal flock until they all get older and older. And soon you’ll be older than your community’s average age. Sadly becoming known as the Irrelevant Church to the majority. So start now. Create a solid church brand and communicate it. **Categories:** Brand Strategy, Communication Strategy **Tags:** benefits, community, Demographics, Logo, solution --- ### [The Building Blocks for an Effective Church Website Foundation](https://beknownforsomething.com/building-blocks-effective-church-website-foundation/) **Published:** June 7, 2017 **Author:** BKFS **Content:** Growing up, I was a dedicated Lego builder. I was even a paying member of the International Lego Builder’s Club. I was featured a couple of times in their magazine with my Lego constructions. I learned how to build things even with the limitations of a toy. I’ve moved on to building sheds, decks, and renovating rooms; there’s something invigorating in dreaming up what can be done with my tools and available materials. ## It’s all in the organization of the individual steps that are required: and building them, one block at a time. A church [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/) has many foundational details that need to be arranged BEFORE you even consider user-interface design. - **Determine Your Church [Brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/).** This is the ‘specific story’ that you consistently promise to your ‘specific audience’. This is the true foundational base of all your effective Church communications. You need to establish what you want your community to know you for. - **Discover What They’re Looking For.** Knowing your brand and using that as your filter, what is your audience looking for? What do they need? List everything using your available analytics from your last/current website. What are they looking for? You can identify that by looking at the top pages that are opened regularly. Then consider additional content that should be added to help your brand and audience. - **Create Organization Under a Simple Menu.** Knowing what they want, decide on a basic menu (about 4-6 items) where your content can be obviously found. Start with ‘About’ and end with ‘Contact’. If people can’t find the content, it’s all worthless. This is where most church websites are broken. Your sitemap is critical. It must be simple and very obvious. - **The Smallest Amount of Content That’s Necessary.** Once you have a list of all the pages that will be on your website and know what menu they’d be found under, you need to consider what content the [audience](https://www.beknownforsomething.com/no-your-audience/) would expect on each page. Write the smallest amount of copy that’s required to fulfill it. If photos are needed, then collect them. Then [edit](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/), arrange with bullet points, and edit some more. Each page should be around 50-75 words. These are the foundational building blocks required for an awesome church website. Don’t design the house until you build the foundation and walls. The wise man builds his church website upon a firm foundation! **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** brand, building, Communication Content, Legos, menu --- ### [Church Communications on a Tight Budget](https://beknownforsomething.com/church-communications-tight-budget/) **Published:** May 31, 2017 **Author:** BKFS **Content:** You’re headed into late spring and [summer](https://www.beknownforsomething.com/summer-church-communications/) which often reduces church attendance; and therefore, offerings. Meanwhile, every church is talking about doing church communications better to engage their congregations and invite their community. But how do you improve everything on the small budget you’ve been given? ## Caught with a small budget and a dream of doing communications better? Do it strategically. Here are 3 steps to great church communications that actually save money: - **Get Consistent. Say it the same.** Waste happens when everyone keeps changing everything. Nothing builds on the last thing. Every project starts new with a different message, a different design, and often with a different [brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/) feel. Ministry silos get built and everything starts competing with each other. More money is spent because more marketing materials are required. Instead, have a unifying thread that unites all communications. Tear down the silos and support the “farm”! You want your congregation and community to be aware of ministry coming from your church; not necessarily all the details. McDonald’s creates promotions for french fries, Big Macs, and chicken sandwiches; but ultimately, they want you to come to the restaurant for food. - **Get Simple. Reduce costly print.** More and more people are reading less and less. So [edit](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/), edit, edit. And reap the rewards. Make your bulletin smaller and enjoy the monetary reductions. The easiest way to do this? Eliminate all non-essential announcements and use bullet points to tell people about the events. Simply say who’s invited, when it is, and why someone would want to come. Concentrate on [Top Tier](https://www.beknownforsomething.com/tier-church-communication-fears/) events that entail almost everyone. Then ensure your website has all the details in an easy-to-access area (create this if necessary with the money you’re saving by reducing the print budget). - **Talk Digital Hub everywhere.** Once your [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/) has the important information in a well-organized, up-to-date environment, talk constantly about it. Everyone should quickly know your web address and know they can trust it. People won’t require the details in the printed folder because they can easily access the website information anytime they need it. Most people have easy access to a computer or a mobile device. Send out a weekly email to remind people of the major events that would interest most of them. Even better for a busy church? Create various emails for each audience segment (i.e. Adults, Students, Children, etc). Make it easy for them to sign up and unsubscribe. Use social media occasionally to talk about events. Once set up and maintained consistently and strategically, your congregation will know where to get their information. And a well-engaged audience will give to ministries they feel part of. It’s a win-win situation. The best time to start? Now. Then your communications will be great by Fall when everything kicks off for your new calendar year. **Categories:** Communication Strategy, Digital Hub **Tags:** Consistent, digital hub, print, silos, tier --- ### [One Big Cause of Declining Church Attendance](https://beknownforsomething.com/one-big-cause-declining-church-attendance/) **Published:** May 24, 2017 **Author:** BKFS **Content:** ![](https://www.beknownforsomething.com/wp-content/uploads/2017/05/Venn-01-300x195.png "Venn-01 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") We want quick fixes for what’s bothering us. A fast diet that will make us instantly fit or a 3-minute meal that will feed our entire family. Rarely is there a truly easy solution. Often there isn’t a clear or easy reason for the original problem either. ## The church attendance dilemma is an issue that doesn’t have an easy solution or an easy explanation. As a Church Communicator consultant, I’ve identified a foundational reason for declining church attendance. No wonder why most churches are in stagnation or decline even though virtually every church talks about their amazing growth at one time or another. What’s the big difference? When it comes to church communications, there are 2 huge components: 1. **[Audience](https://www.beknownforsomething.com/no-your-audience/).** Whether they attend your church or are in your community’s reach area (physically or digitally), they have needs, concerns, and goals. Sure, we know they need the Gospel, but for many, it’s simply not on their radar. It’s up to you as a Church to relate the Gospel to what they’re looking for. 2. **Programs.** How churches engage with their audience. Their programs and services must become a path to the community’s goals or solutions to their needs or concerns. **The Problem.** When a church program was established, it was usually in direct response to the [audience’s](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) desire for something. It served a purpose! Of course, each program isn’t perfect for everyone, but it needs to overlap enough people (see circles graphic) or the program will fail because of lack of interest. On your local church level, each program needs to be assessed regularly in order to ensure that it is doing what it was originally intended to do: meet needs. **The success of a church is directly related to how much overlap there is. Many churches have had these circles drifting apart for years and they wonder why attendance is dropping!** **Solution.** If attendance starts to falter in a program, consider the reason. Either your [audience](https://www.beknownforsomething.com/advocate-audience/) has changed or your program needs to. When a church provides solutions to a community or paths to their goals, attendance increases. Many of our churches still produce programs even though the [community](https://www.beknownforsomething.com/get-attention-community/) lost interest in them a long time ago. Let’s change that. And let’s make sure that every program we have directly points to the Gospel. When we make that “turn” to Jesus, we do as we are called in the great commission! **Categories:** Communication Strategy **Tags:** audience, problem, programs, solution --- ### [3 Ways Your Lobby is a Barrier](https://beknownforsomething.com/3-ways-lobby-barrier/) **Published:** May 17, 2017 **Author:** BKFS **Content:** For years I’ve been conducting church [Mystery Visits](https://www.beknownforsomething.com/tips-effective-church-greeters/). Some call it a secret shopper but ultimately I’m walking into churches across the country with church culture knowledge coupled with the community’s demographic research. This formula produces definitive steps to helping churches become relevant while removing barriers to those entering for the first time. When someone enters a performing arts center, a church building, or an auditorium, the lobby is the second place that establishes the experience (the parking lot is first). That’s why a church lobby is so important! ## In new places, the lobby makes you feel good or arouses concerns. Here are 3 ways that lobbies (foyers) in a church building become barriers to the community: 1. **Church Wall Decor.** The website houzz.com (an online community that discusses home architecture, interior design, and church lobby ideas) asked its members how often someone should update their home decor. Most said every 5 years. Public areas are even more important. Our rule of thumb? Decide who you want to come through your doors, visit their public hangout areas in their community, and compare your decor and surfaces. You want the community to feel you’re up-to-date. This makes people comfortable in a new location. Want to extend a church lobby decor’s lifespan? Create neutral surfaces that can be enhanced with trendy add-ons that can be economically changed. Remember that we usually don’t realize our surroundings are dated, so ask others who can be honest with you. 2. **Congestion.** Your lobby has to corral people while allowing movement toward the main worship areas and other ministry areas. You also want people to feel free to stop and talk and meet new people if possible. When a lobby space is reduced in an area because of architecture or content, we call that a pinch. Pinches cause congestion in the area and can make your lobby feel unfriendly. Few people like congestion, so ensure that your lobby space is as large as possible by eliminating anything that isn’t necessary. It’s a balancing act to have your space well-designed with chairs and important informational kiosks, yet have non-pinched spaces to create a friendly gathering place. 3. **Community Friendly.** Remember everyone entering your lobby is not familiar with your church terms. Ensure that each [age](https://www.beknownforsomething.com/act-age-community/) group (seniors, children, youth, etc.) understands where to go without using internal sub-brands. Way-finding signage needs to be clear, direct, and obvious for all necessities: restrooms, exits, meeting areas, etc. Need help understanding what’s needed? Again, visit other large auditoriums that deal with large groups to see how they do it. Most of them spend thousands of dollars to ensure directional signage is obvious. It’s difficult to do, but start in the [parking lot](https://www.beknownforsomething.com/no-parking-barriers-church/) and walk into each of your entrances like you’ve never been there before. Do it regularly on a Sunday morning, watch for confusion, and listen to questions. Remove every possible [barrier](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) so that your audience barely notices the lobby area as they walk through it to the worship areas. **Categories:** Business Essentials, Communication Strategy **Tags:** congestion, decor, mystery visit, parking lot, signage --- ### [No. Your audience.](https://beknownforsomething.com/no-your-audience/) **Published:** May 10, 2017 **Author:** BKFS **Content:** Church communicators are fighting a battle. Trying to keep the church leadership happy while trying to keep the congregation happy. It’s almost impossible. The Church Leadership certainly has a vision and believes they know what the congregation needs. They also are planning, preparing, and praying about the sermons that will be preached. If you ask the congregation though, they may not be aware of what the real solution is for their problems and concerns. It’s their battle between wants and needs. ## An effective church communicator must assess the struggle between the leadership and congregation and always land at being an advocate for the audience. **This doesn’t mean that the message changes.** It simply means that the way the message is presented must come from the vantage point of the [audience](https://www.beknownforsomething.com/advocate-audience/) or it won’t be received, processed, or accepted. No. It’s not about a leader pushing a message towards a random group of people. Your audience: they’re somewhat determined with similar demographics, psychographics, needs, concerns, and goals. The more you understand and listen to them, the more you understand how to shape the way messages should be presented to them. So, KNOW YOUR AUDIENCE. Work with them, survey them, and listen to them so closely that you can professionally advocate for them. You represent them. Like a good lawyer. You are the person on the church staff that needs to filter all messages within your power in a way that the congregation understands them. And speaks on their behalf to the church leadership. **How should you start?** **Request a list of internal demographics.** What’s the average age? Is it equally female and male? Do they live in similar areas? What do they do for work? Are there similarities of purpose? Goals? Concerns? Look for trends. **Create communication [personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/).** Decide who your primary, secondary, and tertiary groups are. Describe them stereotypically concentrating on what drives them. What do they want from a church? From your church? What makes them happy, sad, and concerned? **Decide what you need to deliver.** What words will be used consistently when providing a service to them? People feel at home when they’re around familiar things. Be familiar in language and benefits. This may be the opportunity to reduce your programs. **Listen to them.** Check with them via surveys, randomly in conversation, and in [focus groups](https://www.beknownforsomething.com/branding-terms-defined-focus-group/) so you can hear them. Sometimes it’s best to use outsiders so they’ll answer honestly. Adjust your personas and programs as you discover themes and requests. No. Your audience is the most important group in your church if you’re an effective [communicator](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/). They’re attending to get or do something. Advocate for them. And deliver it. **Categories:** Communication Strategy **Tags:** communicator, Demographics, focus groups, personas, survey --- ### [Oh yeah, it’s Mother’s Day!](https://beknownforsomething.com/oh-yeah-mothers-day/) **Published:** May 3, 2017 **Author:** BKFS **Content:** Church communications is not an easy task. Many people think its as simple as telling everyone what’s going on in your church (and that isn’t always simple!). But it’s more than that. An effective church communicator is a leader who intently loves, knows, and understands the people who come to your church. But it doesn’t stop there. They also fully understand the needs of the greater unchurched community. They have a wonderful way of connecting (through communications) the ministries that deliver appropriate solutions to the people with needs. A church communicator doesn’t just know how to use the tools ([website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/), [bulletin](https://www.beknownforsomething.com/congregations-waste-church-bulletins/), [social media](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/), email) — they also help shape and filter the messages so a church congregation feels engaged. ## If you found yourself this week saying “Oh yeah, it’s Mother’s Day so we better do something for the Moms”, you’ve started to think like a church communicator. It seems so obvious; the world knows Mother’s Day is coming. It happens every year. So the church must do or say something so that the Mom’s feel honored. If you don’t do something, they’d miss it. They’re expecting it. Church communication is about anticipating EVERY Sunday (and other ministry days) and identifying the “groups” of people who are coming and looking forward to receiving something from your church. **Here’s 3 ways effective church communicators think about every Sunday:** 1. **They consider your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/).** They can identify them and group them into similarities of needs and concerns. Inside and outside of the church (where ever the reach of your church is). 2. **They know their anticipated needs.** Each person (or group) approaches the church with their baskets of needs, wants, goals, etc. Through surveys, studies, and research, the church communicator understands and seeks to deliver solutions to those needs and paths to their goals. 3. **They know what would be missed if your ministries vanished.** The true test of a church is to know what people rely on from you. If it’s more easily found elsewhere, the church communicator looks at those choices and determines how they are uniquely different. They help your church to be known for those differences. Hey! It’s Mother’s Day! Think about what your church can deliver that a Mother needs or wants. Something that she’s relying on your church to uniquely deliver. Connect her on that level and you’ve done the job of a good church communicator. **Categories:** Communication Strategy **Tags:** audience, communicator, needs --- ### [Be Known For Something: Too Good to Read Alone](https://beknownforsomething.com/known-something-good-read-alone/) **Published:** May 2, 2017 **Author:** BKFS **Content:** Be Known For Something is *“the motherlode, jackpot, unbeatable WIN for a Staff and Board team-read!”*, a Pastor exclaimed. I bet you’ve read something and thought: ## It’s Too Good to Read Alone! Amazon Best-Seller [Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation](https://www.beknownforsomething.com/church-branding-book/) was designed to lead a team to a decision. What you should be known for. - Every chapter finishes with discussion questions - Written with practical tips to give you next steps - It will make your team think, share, and understand [ORDER](https://www.beknownforsomething.com/church-branding-book/) single or discounted group copies here. I’m excited to see how God will use it with your team. Please let me know! **Already reading it?** Want to join our book club? Click the graphic below: **Categories:** Announcements, Resources **Tags:** Book, discussion, Practical, team --- ### [How to: Church Guests Communications](https://beknownforsomething.com/church-guests-communications/) **Published:** April 26, 2017 **Author:** BKFS **Content:** Church guests (visitors) should come to your church regularly since members naturally invite friends and family to attend with them. People are also moving into your community who are church seekers. And of course, there are those who haven’t gone to church in a long time and because of a transition in their lives (funeral, birth, marriage, problems) they decide they need fellowship and leadership from a church. ## Most guests search for your website before they visit. What will they find? It’s critical you speak directly to them so they know what to expect. Here are 4 critical ways to communicate to them: 1. **Have an obvious web link.** Don’t make it difficult for a [guest](https://www.beknownforsomething.com/no-parking-barriers-church/); ensure they can easily (on one page) discover the information they need. This can be a link in the main menu (i.e. New?, First Time? Guest, etc), under the About tab, or on the home page. Make sure it’s not buried too deep! On the Guest page be simple, scannable, and illustrative. Since your content should be 50-75 words, you’ll need to use pictures, videos and links to demonstrate all the church has to offer. Engage your guests so they want to stay longer on your site. 2. **Communicate your church brand.** Know who you are and the emotion you want to portray through your [brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/). Use that tone on your [website](https://www.beknownforsomething.com/5-must-haves-church-websites/) and especially on the Guest page. Know your church’s big benefit (what you should be known for) and emphasize it’s importance. The page should sound as friendly and informative as your church feels when they attend. 3. **Show them around.** Imagine a person entering a retail store. They look scared and they’re not sure where to look for what they want. The same thing happens at church. That’s why they go to your website first — to find an insider look to make them feel comfortable. Be friendly and show them around as quickly as possible on the page. Make it a portal page that gives overview information with links to more specific areas. Critical information? Services, events, and programs that would interest 80% of the members (your [top tier communications](https://www.beknownforsomething.com/tier-church-communication-fears/)); times, what people wear, style of the church, group size, parking tips, kid’s locations, and restrooms. A 1-minute video can show most of this. 4. **Give them the next step.** Once you show the guests around giving them general information, don’t leave them wondering what the next step should be. Tell them. Imagine what most Guests would want. You know EVERYTHING that the church has to offer, so do the heavy lifting! Should they check out your Pastor’s video? Click to see how you’re helping the community? Or maybe a link to your family programming? Don’t know? Ask new people in your church what they were looking for when they first came to your site. The general rule for church communications?**[ Advocate](https://www.beknownforsomething.com/advocate-audience/) for your audience.** Put yourself in their shoes. Haven’t visited a new church lately so you can identify as a church guest? Do it this Sunday. It’s difficult to advocate for an audience unless you can understand them. What else could you do? Hire a mystery visitor to reveal their findings. I guarantee it’ll be eye-opening. **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** audience, brand, next step, tier --- ### [Spring Cleaning for Effective Church Communications](https://beknownforsomething.com/spring-cleaning-effective-church-communications/) **Published:** April 19, 2017 **Author:** BKFS **Content:** Spring. It’s finally here! For most of the country, the winter seemed to linger. But now that the warmer temperatures have started to blow in, spring fever starts to bite. After the winter, everything seems to need cleaning, doesn’t it? I know my truck is in need of a polish. But how about your church communications? It’s a great time of year to start getting ready for the rest of the year since people vacation in the Summer (away from the church) and then the [Fall](https://www.beknownforsomething.com/fall-church-calendar-be-social/) Church Program kickoff is soon after with a huge time to attract and engage people. It’s not too soon to be thinking ahead! It’s a great time to start your church communication spring cleaning: - **Look under things.** Spring cleaning requires peeking under things to see what’s accumulated system-wise that isn’t beneficial. Look “under” your [website](https://www.beknownforsomething.com/4-things-congregation-hates-church-website/), email campaigns, and [social media](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/). Examine the metrics and analytics. Find out what’s working and what needs improvement. Clean up the things that are slowing you down, and dedicate time to the things that need success. - **Open the windows.** Letting the warm breeze flow through an open window is the highlight of spring for me. It’s always good to get a breath of fresh air. Consider outside church consultants, systems or apps that’ll help you. It’s almost impossible for you to know everything that’s going on. When you let outside opinion blow across your ministry, you’ll see how much easier it is for you to justify your existence and accomplish more with less. Everyone needs help; don’t deny yourself of the assistance of others! - **Rearrange the furniture.** I love rearranging things. The spring is a great time to adjust the furniture, add, or replace pieces to make the room feel bigger and more efficient. Sometimes your church doesn’t need new things, it just needs a leader to rearrange and enhance the things you have. What to consider? Ensure your social media and email campaigns are pointing to your [website](https://www.beknownforsomething.com/church-calm-7-website-tips/) all while building SEO values with optimized keywords. Or maybe it’s time to adjust and improve your designs. A small adjustment often makes everything feel new. Don’t put off spring cleaning. Once you get started, you’ll appreciate what a little effort will do. Then sit back and enjoy the feeling of accomplishment. Soon, summer and fall communications will thank you for the work you do. **Categories:** Communication Strategy **Tags:** cleaning, email, social media, website --- ### [Be Known For Something Church Branding Book](https://beknownforsomething.com/book-available-now/) **Published:** April 12, 2017 **Author:** BKFS **Content:** So exciting! The Church Communication and Leadership book, *Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (Post-COVID edition)*, is [AVAILABLE NOW](https://www.beknownforsomething.com/church-branding-book/). ### Thanks to you it’s an Amazon Bestseller! ## **\#2 Bestseller (**Church Growth) AND **\#3 Bestseller (**Church Leadership) That’s amazing. It was written for you and you’re loving it! Since most churches aren’t growing, while their surrounding areas are, the local church needs to reconnect with their Community. We all need to! This book gives the solution. **BUY NOW:** - [Paperback single](https://www.beknownforsomething.com/church-branding-book/) and [multiple copies](https://www.beknownforsomething.com/church-branding-book/) - [Amazon Kindle Digital ](https://www.amazon.com/dp/B0BM3NHDRN) ### Here’s what key church leaders are saying: > *“Any church that is intentional about reaching people outside their walls needs the insights offered in this book.”* – **Dr. Mel Blackaby,** Senior Pastor, First Baptist Church (Jonesboro, GA) > > > > > > > > *“In a world where the church is known more for what we are against, Mark challenges us and gives us the practical steps to revitalize the church’s reputation so we are known for something far more authentic. This book will help you find that unique thread you must embrace to connect again with your community and grow your church.”* – **Justin Dean,** That Church Conference **Please keep praying for this book** that God will continue to get it into the hands of Ministry Leaders around the world. Church, let’s be known for something relevant! This book shows you how. **Categories:** Announcements, Communication Strategy, Resources **Tags:** Amazon, Book, Church Growth, Church Leadership, Kindle, Launch, paperback --- ### [4 Things Your Congregation Hates About your Church Website](https://beknownforsomething.com/4-things-congregation-hates-church-website/) **Published:** April 12, 2017 **Author:** BKFS **Content:** You approach someone who’s slapping their face. You get closer and they complain “it hurts when I do this”. You suggest stopping. So they do. People are trying to get information on your [church website](https://www.beknownforsomething.com/church-calm-7-website-tips/) but it hurts. So they just stop. And sadly, they turn back to your printed bulletin for their information. Why? It’s the information place that is edited, proofed, and trusted. ## The church needs to learn what their congregation hates about their church website and eliminate the barriers. Here’s 4 things to start with: 1. **Long narrative paragraphs.** If you approach a retail store salesperson to ask a simple question, you don’t want them to launch into a long story with the answer. You want them to be an expert, process the request, and from their knowledge, simply recommend what you should do. People go to your church website looking for something simple. Rarely does anyone want a long, paragraph answer. So [edit](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) your pages to about 50 words. Make them scannable so people can find the answer you recommend for them. Sure, you can link to more in-depth information if they want it, but keep the main page short and to the point. Most people stay less than 10 seconds on any interior web page. Give them material that feels short and quickly digested. 2. **Many clicks to find information.** Most people click only 3 times in a website before leaving. No one likes to click on multiple links trying to discover an answer. What are most looking for? Service times, upcoming events, and directions. Give them that information on the home page if possible. Sure, you can’t give them all your events, but give them top tier events that are happening in the next week. Then have a simple link to your full calendar. Make sure your menu items are obvious and the website organization is simple enough that your congregation can easily find everything without needing an instructional manual. 3. **Complexity.** No one wants to arrive at a church website and discover a complex, cluttered, busy, layered design. They want [simplicity](https://www.beknownforsomething.com/commandment-3-thou-shalt-strive-for-simplicity/). Peace in the process. So flatten your graphics, use a simple color palette, stop things from flashing, and offer very few links in order to calm a page down. 4. **Non-mobile format.** The large majority of americans are asking for mobile-friendly websites. They want to quickly access your website content easily on their phone or tablet. Make sure your [website](https://www.beknownforsomething.com/5-must-haves-church-websites/) is responsive so the size of your screen determines the organization of the content and design. If this is done properly, you can save time and money since a good mobile site can do almost everything that an [app](https://www.beknownforsomething.com/want-church-app-think-twice/) can. Bonus! Once you eliminate the things your congregation hates, they’ll ditch the bulletin for a digital method of retrieving information. This also saves time and money for your church. And stops the crazy phone calls to the receptionist asking “what time are your services?”. **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** calendar, clicks, events, mobile, simplicity, tier --- ### [Your Last-Minute Easter Communication Checklist: 4 Things](https://beknownforsomething.com/last-minute-easter-communication-checklist-4-things/) **Published:** April 5, 2017 **Author:** BKFS **Content:** Tick. Tick. Tick. The days are passing quickly as we approach one of the largest days on the Christian calendar. Many of you are prepared for [Easter](https://www.beknownforsomething.com/your-easter-communications-tune-up/) while other church communicators are scrambling to make sure people will attend church next week. Is there anything more you can do? Here’s a quick checklist of things you shouldn’t forget (before any major church weekend for that matter!): 1. 20% of the non-churched community still aren’t sure if they’ll go to any church at Easter. [Social media](https://www.beknownforsomething.com/4-tricks-conquering-church-social-media/) is an excellent way to reach them at the last moment. How? Create some graphics (2814px x 2000px works well) that has shareable content that’ll appeal to people in your community — then encourage your followers to share it! Some recent data says if you say “please” in your post, people are more apt to repost or share. Make sure you have your church service information or a link to your website (either in the post or on the graphic). If there’s not many words on the graphic, [Facebook](https://www.beknownforsomething.com/5-quick-improvements-church-facebook/) allows you to boost your church’s post to reach a demographic area for a small investment. 2. Make sure your [website](https://www.beknownforsomething.com/church-calm-7-website-tips/) homepage has accurate information directed to a new person attending. Be sure you have a working directions link, correct service times, and a fresh, clean, professional Easter welcome. Use images of people like the demographic you want to attract. It may be a great time to review the content on your website too! 3. Consider the promotional content for your Easter Service (worship guide, signage, stage announcements). Once people are on campus, be sure to welcome them, but consider what’s coming next that will get them to come back. Emphasize the next sermon series, a church wide event, or a workshop that’ll help them. Don’t use any words that need translation (no acronyms, no internal language). Make sure everyone understands that everyone is welcome. 4. Pray. Yes, pray that God opens their spiritual eyes and uses your church communications to unlock the gates of heaven. Pray before, during, and after. Easter is huge. It changes everything. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** pray, social media, website --- ### [Church, Calm Down (7 Website Tips)](https://beknownforsomething.com/church-calm-7-website-tips/) **Published:** March 29, 2017 **Author:** BKFS **Content:** You walk into a local coffee shop to get some work done. After a few moments you realize the place is more crowded than usual. Several people decided a toddler was a wise addition to their caffeine ritual. The calm place you wanted is overwhelmingly chaotic. You stay for a short time, can’t get your work done, so you leave. People crave calmness when seeking information. That’s why libraries have rules to be quiet. Your church website needs the same set of rules. ## **We must calm our websites down.** Most people spend only a few seconds on a web page looking for some quick information they don’t have. They want to find it quickly without any chaos. Yet our church websites are designed with chaos. And people spend less time on a chaotic page. We must calm our pages down in order to get people to spend more time on our [church websites](https://www.beknownforsomething.com/5-must-haves-church-websites/). Here are 7 ways we must calm down: 1. **Simplify the content.** Have one purpose/page. When arriving on an interior web page, they’re usually looking for one thing. Ensure that your headline clearly states the purpose of the page, then deliver the content in a simple, clear, calm, scannable manner. [Edit. Edit. Edit.](https://www.beknownforsomething.com/every-sentence-needs-editing-heres/) Don’t give more than the headline promises (in the main content area). Sure, other options that may interest someone (ads, links, buttons) can be present but don’t let them overshadow the page. Make them all secondary to the primary content. 2. **Have text line up.** If you have text areas, make sure the left side lines up (left justified). Avoid jagged centering of text. If you have content on the right side of the page consider right justifying it or full justifying the text in order to flatten the edges of the lines. 3. **Ensure designs are balanced.** In design 101, artists are taught how to create simple designs (i.e. 4 boxes in a quadrant pattern). Pull one box away from the pattern and you create an unbalanced design. People find balanced areas calm and peaceful. They’ll want to stay longer. Scan your pages for ways to calm the design down. 4. **Reduce choices.** The more choices on a web page the more chaos. Cluster choices and eliminate unnecessary ones. Some church website pages have 10+ separate choices. People often decide to choose none of them. They leave for a more peaceful way. 5. **Eliminate redundancy.** In light of reducing choices, also remove anything that’s duplicated on the web page. Just to calm the page down. [Simplify](https://www.beknownforsomething.com/3-church-communication-failures/)! 6. **Ensure readability.** There’s nothing worse on a webpage than text barely readable over a busy photo. You ask people to visit an informational page and then punish them by making them decipher the content. People give up. They flee. 7. **Calm your design.** There’s a reason flat design is taking over websites. Because eliminating drop shadows, overlapping elements, and transparent items, simplify your church website so people obtain the information they seek. Imagine! Church, calm down your websites and people will want to spend time there. And that’s the purpose! **Categories:** Digital Hub, Website Design **Tags:** Choices, Communication Content, design, readability, simplify, text --- ### [Get the Attention of Your Community](https://beknownforsomething.com/get-attention-community/) **Published:** March 22, 2017 **Author:** BKFS **Content:** I travel a lot for my job helping churches communicate better. Walking through airport terminals, I’m struck by the amount of busy people. All of them with places to go; they’re on a mission! People moving in various directions almost colliding into each other. Stores and kiosks with glittery things encompass the hustle trying to get people to engage with them. Dozens of messages (retail, informative and security) drone constantly as everyone walks from gate to gate. It’s a microcosm of life. And your local community. Marketing messages everywhere. Busy people ignoring most of them. **How can your church create a message that’ll [break through](https://www.beknownforsomething.com/3-steps-discovered-marketing-saturated-world/) to your community?** We can learn from the airline credit card companies. You know, the ones who try to get customers by standing next to a kiosk in almost every terminal. Here’s what we can learn about getting the [attention](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) of your community: - **Enter into the customer’s world.** It doesn’t matter how busy the terminal is, you usually get interrupted by a person at the kiosk. They speak over the other sounds and often step out into the flow. They don’t wait for “them” to come to the kiosk. But what they say is critical… - **Talk [Benefits](https://www.beknownforsomething.com/5-must-haves-church-websites/).** They don’t lead with “want another credit card?” because the average person walking through an airport isn’t seeking more debt. Instead, they say something like “would you like a free trip anywhere we fly?” or “would you like a gift of 50,000 points?”. This interruption, the interruption of a pure benefit to a traveller, is always met with… sure! But there are always concerns… - **Calm Fears.** When people are flowing from one gate to another, schedule is always on their minds. It could be an amazing offer and I’d still say “I don’t think I have the time”. So, the kiosk marketers often are heard saying (once someone looks their way), “It’ll only take 5 minutes”. Once the person moves to get the solution, they tell you the whole offer, but only then… - **Don’t lead with what scares them.** Some call this bait and switch; but I call it effective communications. Lure them with something they need but then tell them how they can get it. I’m not saying to blindside or trick someone; just get their attention with what gets their attention. **How does this help your church?** Our communities are full of people busy with lots of [goals](https://www.beknownforsomething.com/advocate-audience/). The church needs to interrupt their lives and speak above the noise. How? Determine a common goal or common concern that’s plaguing them; then provide a path to their goals or a solution to their concerns. Something you’re really good at. Don’t lead with church, ministry, or christianity— lead with something that’ll get their attention. THEN [make the turn](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/) to Jesus. Calm the fears they’ll have because of their perception of “church”. We’re not a closed or crazy group of fanatics. We truly follow after Christ and have experienced grace, forgiveness and real life. **Categories:** Communication Strategy **Tags:** benefits, Church, fears, goals, jesus --- ### [5 Must-Haves For Church Websites](https://beknownforsomething.com/5-must-haves-church-websites/) **Published:** March 15, 2017 **Author:** BKFS **Content:** Websites are changing. As experts are watching the way people interact with them on a regular basis, we’re seeing trends that are consistent with our research with church communications. Every church website MUST have these 5 things to be effective with the average web user: 1. **Simple, Flat, Responsive Design.** Gone are the overly-complicated designs of yesteryear. Instead, people are looking for a calm, simple environment to deliver the facts they’re looking for. Even shadows and excessive overlapping transparent areas feel wrong as flat design takes over the majority of websites. People also want to access your site on a mobile device, so ensure the [website](https://www.beknownforsomething.com/3-ways-church-websites-broken/) responds responsively based on screen size. The smaller screen will organize the information better for the tiny display while the desktop version will feel full on the larger screen. 2. **Consistent Brand and Tagline.** Know the benefit that your church is known for and weave it through your entire website (and as a tagline under your [logo](https://www.beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) as a reminder). Your limited fonts and colors should permeate every page and emphasize your [brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/) story and promise. You want the web environment to “feel” like your church when they arrive. Consistency is critical; nothing should surprise or feel out of place as you click around. 3. **Up-to-date Simple Content.** Your audience wants to trust your online communications. Period. Keep it accurate always. The moment people doubt it, people will not use it. That’s a waste of your church’s money. 4. **Service Times and Directions.** Most people are clicking on your website to find directions and times. Go ahead and work them into the home page design so they’re easily found (the header is a great place!). Do it simply (just the main service times and a small map symbol or your address that’s clickable). 5. **Ways to Engage and Listen.** Print material can’t get feedback; so use the interactivity of the internet to the fullest extent. Allow people to fill out forms, leave information, search, and filter. Let them feel like you’re listening and give them what they’re looking for. Then make sure you respond appropriately to them! Every church needs a [website](https://www.beknownforsomething.com/3-critical-church-website-errors/) and it needs to be set up properly with exquisite organization so your content can be found. Anything short of this is as bad as having a dated, run-down building for your ministries. Show your community you care enough to give them world-class quality. The gospel is worth it! **Categories:** Brand Strategy, Communication Strategy, Website Design **Tags:** brand, Church, Communication Content, design, engage, flat, Logo --- ### [4 Tricks To Conquering Church Social Media](https://beknownforsomething.com/4-tricks-conquering-church-social-media/) **Published:** March 8, 2017 **Author:** BKFS **Content:** Social Media is here to stay. 45% of users feel “worried or uncomfortable” when email or Facebook aren’t accessible (neotericUK). We like scrolling though our feeds with many of us getting our news from it. With [Facebook](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/), Instagram, Twitter, or Snap Chat capturing most of the people in your church, why shouldn’t you show up for the regular meetings? Or do you know this and you’re struggling to make social media work in your church? Want to know the secret social media tricks? 1. **Gain an [AUDIENCE](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) by pinpointing a group of people with a shared pain/concern.** Something you know encompasses “most” in your church. **Example:** Families who are desperate to discover Christian harmony. **Tip:** These people will join your online community and hopefully follow your page and share your posts. Stop talking on social media when you don’t have a following. It means you need to fix something. Keep reading… 2. **[ENTERTAIN](https://www.beknownforsomething.com/3-church-communication-failures/) your audience** Social media is about engaging through entertainment — not promotions. Create a fun community who loves coming back! **Example:** If your group is about Christian harmony in a family (per the example above), make them smile with short video clips of dinner time and crazy things kids say. **Tip:** It’s ok to reuse material found on other websites — just give a callout to the source (unless it’s stated otherwise). Make their material work for your brand story. 3. **Occasionally [PROMOTE](https://www.beknownforsomething.com/3-foundational-church-communication-tasks-starting-2017/) to them.** The average church page looks like a classified ad section of your local newspaper. It’s as fun as reading your bulletin. Social media is an entertainment source for bored people looking for something to pass the time. TV (a well adopted entertainment medium) has about 80% entertainment to the 20% of advertising. Mimic that ratio. **Example:** Once a week (if you post daily) talk about how the church helps families through a particular event or class. **Tip:** Don’t overdo the information; just interest them and provide a web link for more. Remember, pictures attract attention better than just words. 4. **Post [REGULARLY](https://www.beknownforsomething.com/fall-church-calendar-be-social/) on a schedule.** Think about your audience and post when most of them are bored. **Example:** When they’re at the breakfast table, at lunch time, or when the kids finally get to bed. **Tip:** Use a program like Hootsuite to schedule posts throughout the week at the time schedule you’ve determined. Watch for engagement differences based on time and content; and adjust your schedule accordingly. Of course I’d suggest you following me (@markmac1023 on most platforms); as well as others who are doing social media well in the church world. I’d suggest: @philbowdle and @B\_REWSTER but there are lots of others worthy of following. This is about trying things consistently, learning from others, and altering course when something doesn’t work. Have fun with it! **Categories:** Communication Strategy, Social Media **Tags:** audience, Church, entertain, promote, schedule --- ### [5 Ways to Pray for Your Church Communicator](https://beknownforsomething.com/5-ways-pray-church-communicator/) **Published:** March 1, 2017 **Author:** BKFS **Content:** We need to pray for all ministry leaders in our churches. Prayer catapults the individuals who lead us into the hands of God and allows us to intercede on their behalf. It also helps us understand their weaknesses and enables us to think selflessly about them. ## Leaders who are looked after by God are better leaders! The church communicator ministry role is rapidly growing within local churches. Often these people have been given responsibilities outside of their knowledge and comfort levels. Many of them are people pleasers who want to help make everyone happy in an ever-changing, crazy field of [websites](https://www.beknownforsomething.com/church-website-says-no-say-go/), social media, email campaigns and print materials. Gone are the days of a simple [bulletin](https://www.beknownforsomething.com/congregations-waste-church-bulletins/) to promote ministries. Your Church Communicator needs prayer. Here are 5 ways to pray: 1. **For their devotional life.** Everyone in ministry is under spiritual attack in order to hurt their effectiveness. We need to pray for the church communicator to strengthen themselves by spending time with the true power source of God’s Word. Most church communicators feel overburdened with time constraints, so pray that they make time to feast on Biblical Truth in order to protect their minds. Working full-time in ministry often fools someone into believing they don’t need to spend personal time working on their spiritual life. Pray they don’t fall for that. 2. **For the ability to successfully juggle projects.** The church communicator in an average church has many people to keep happy. They constantly juggle requests from each ministry to communicate their events on many communication mediums. Ultimately every person who clicks on the church website, social media page, or picks up the bulletin, becomes their judgmental boss. The pressure to have everything listed correctly and in a location that’s easily found becomes a burden that weighs on the soul. Many times, the church communicator finds themselves juggling their work in their minds during every waking moment. 3. **That they’ll be a servant leader.** A good church communicator needs a seat at the church [leadership table](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/). Why? So they can be a humble servant to each ministry present and gently guide their leaders to communicate more effectively in the congregation and community. 4. **For Protection from egotism and low self-esteem.** In a creative field, personal esteem is highly involved since there are few absolute rights and wrongs. A talented creative will often swell up with pride as they get encouragement and praise, or they’ll spiral downward with pressures and criticism. Pray for a proper balance. 5. **That they remain an optimistic dreamer.** A good communicator needs to ask “what if” questions while understanding the “why” answers. This push and pull can suck the dream out of someone who must rely on their ability to see into the future. Pray that their dreams will be God-given and empowered so that the Kingdom message will expand and be curiously creative. **Categories:** Communication Strategy, Leadership **Tags:** Church, communicator, dream, servant --- ### [Is Your Church Known by Love This Way?](https://beknownforsomething.com/church-known-love-way/) **Published:** February 22, 2017 **Author:** BKFS **Content:** Church is a group of Christ-Followers, and Christ asked us to love like He does. When each of us follow His example, we will be known for Love. Being known for something requires consistency and strategic intention. It’s not easy. Often we find ourselves apologizing for the Christian on [Facebook](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/) or for the inappropriate workplace comments that are made by a church attender. Sadly, we’ve become known for being against more things than for what we lovingly aspire to be. This needs to change in order to truly be identified as Christ-followers. ## They will know we are Christians by our love. How does a Church become known for love? Here are 3 tips: 1. **Properly Welcome.** A vast majority who visit your church initially will have looked online at your web presence before entering. Are they welcomed there? This isn’t about simply saying “welcome to Community Church website”; in fact I’d recommend not saying it at all. Let them see it demonstrated. A [first time guest](https://www.beknownforsomething.com/no-parking-barriers-church/) area is a great way to say you’re interested in them. For your regular attenders who visit your [website](https://www.beknownforsomething.com/church-website-favorite-said-no-one-ever/) and [social media](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) pages, do they understand that you listen and care? If someone comments, do you respond quickly and with encouragement? Once on campus, consider everyone’s experience starting with the parking area all the way through to every meeting area. Create an atmosphere of inclusion; not only with Guest Service volunteers, but with everyone on campus. This must become intentional and part of your DNA. 2. **Community.** Church is about interactions. [Love](https://www.beknownforsomething.com/be-known-for-love/) is about peaceful, encouraging engagements. Have you considered the 5 Love Languages (Gary Chapman’s book) in your congregation? If everyone feels love differently, are you loving everyone differently? Consider how you can deliver words of affirmation, acts of service, gift-giving, physical touch (careful), and quality time. As we know, when people feel loved they’ll be more apt to demonstrate it back. Make sure they have easy opportunities within your ministries. 3. **Communication.** Love is about communication. Lasting marriages and relationships must have the mechanism and desire to share openly. Does your church have the easy process to take and share Prayer requests? Talk to leadership freely? Or how about the ability and transparency to discuss disagreements? Love is kind, patient, and willing… to hold people to a higher standard of Biblical proportions. Together, as Christ-Followers, we can become known for our love. Not just at special times like Valentine’s Day, but every day. It’ll be difficult but so worth it. **Categories:** Communication Strategy, Leadership, Website Design **Tags:** be known, Church, guests, website, welcome --- ### [Your Church Logo Doesn’t Need a Religious Symbol](https://beknownforsomething.com/church-logo-doesnt-need-religious-symbol/) **Published:** February 15, 2017 **Author:** BKFS **Content:** “Put a cross in it please”, said the Pastor who recently asked our studio to design a new [logo](https://www.beknownforsomething.com/pastors-make-your-church-logo-smaller/) for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But if you’re feeling the pressure from your congregation (or committee), here are 3 good reasons not to require a religious icon in your church [brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/): - **The Words Say Church.** Most churches have the word “church” in their name so the excuse that “we’re a church, so we need it” isn’t valid. To the community (churched or non-churched), having a religious symbol in your logo feels redundant when your name states you’re indeed a house of worship. Restaurants don’t require an illustration of food in their logos, nor do car manufacturers require the shape of a vehicle! It doesn’t make sense for them nor does it make sense for you. - **Effective Logos Are Simple.** They’re a memorable, visual representation of your brand promise. As people get to know your organization they’ll ascribe their feelings to your symbol. You simply want to have someone see your logo and remember the benefit they receive. Simplicity is important; in fact, a great logo can easily be reproduced by a seventh grader from memory. The easiest way to ensure that? Have one concept in your logo. Don’t have multiple ideas and symbols intertwined to create your brand. It’ll make your logo feel like an old-school crest. The simpler the logo concept, the easier it is to remember. - **Church Logos Need to Be Unique.** A logo needs to differentiate your church from other churches. If every church required a cross, a dove, an angel, or similar, then all church [logos](https://www.beknownforsomething.com/4-criteria-to-the-right-logo/) would start looking the same. It would be impossible to set yourself apart from all the other houses of worship, and ultimately, you wouldn’t have a brand. People would confuse your ministries with other churches. **What if we have a religious symbol now?** Consider keeping it if you like the brand (and it represents your ministry well) or if you have good brand equity (your community knows the logo and knows it’s yours uniquely). If not, it’s time to modernize and simplify your [brand](https://www.beknownforsomething.com/resurrect-a-dying-brand/). **Are there any exceptions?** Some denominational logos have religious symbols that can tie you to the larger collection of churches. There could be value in keeping that connection. Also, a subtle symbol that is truly unique (usually secondary) can add to the uniqueness of your logo. The trend of having the counter (reversed out) area creating a conceptual component could create a subtle religious symbol. It’s getting very difficult to discover a truly unique way to do this since so many churches feel compelled to try this. So go ahead and create a simple, unique symbol that truly represents your ministry’s [benefits](https://www.beknownforsomething.com/church-asked-didnt-answer/) in your unique local community, and ultimately ensure it’s not a barrier to someone visiting or attending. **Categories:** Brand Strategy, Communication Strategy, Logo Design **Tags:** brand, Church, effective, simple, symbol, unique --- ### [Every Sentence Needs Editing. Here’s How.](https://beknownforsomething.com/every-sentence-needs-editing-heres/) **Published:** February 8, 2017 **Author:** BKFS **Content:** Barriers are obstacles that keep people from gaining access to something. With churches, for example, that can be receiving information. Our ministries are rich with information that needs to connect with our congregations and communities. ## We need to eliminate all barriers that obstruct important information by editing communications. Have you ever asked a simple question and you get such a long answer that you lose interest in the answer? A long paragraph on a website that seems to repel your eye? Or a sermon that seems to drone on and on so that you totally zone out? It happens when we don’t [edit](https://www.beknownforsomething.com/3-editing-skills-you-must-use/). Starting today, start editing. Why? Because all of our communications need editing. Reducing every non-important word so that only the most relevant information is received. **Here’s 4 ways to edit effectively:** 1. **Understand the most important idea behind the overall statement and consider removing everything else.** We often complicate communications with secondary information. Instead, especially on digital and print, say the big idea as concisely as possible and give a link or URL where they can get more information. In a sermon or stage announcement, give a place to discover more (your [website](https://www.beknownforsomething.com/church-website-says-no-say-go/)!). 2. **Make sure the main idea (the [keyword](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/)) is near the beginning of your thought or paragraph.** People tend to skim and only start reading sentences while not finishing them. They don’t take the time to read it all anymore, so provide them what they’re looking for — near the start of paragraphs and sentences. Be simple, clear, and concise. Try to have only one thought. 3. **Headlines need most of your attention.** Most people only read the [headline](https://www.beknownforsomething.com/simple-way-say-something-complex/), so ensure that the simple idea is located there. Hone it, work it, edit it. Make sure people will want to discover more from the title or headline. Don’t be tempted to “click-bait” though (although you should move towards it sparingly to gain the attention of your community). 4. **Interrupt the conversation.** No one is attracted to something that seems never ending. TV shows are interrupted by commercials, books by chapter headers, and sermons should be by videos, music, or stories. Digital or printed words need to use bullet points, bolded words, captions, images, and subheads to interrupt the eye and gain attention. Eliminate the barriers. Stop being long-winded. Do the heavy-lifting for your community; edit your material down to bite-sized consumable chunks. Stop talking before they stop listening. **Categories:** Communication Strategy, Content **Tags:** barriers, headline, keyword --- ### [A Simple Way to Say Something Complex](https://beknownforsomething.com/simple-way-say-something-complex/) **Published:** January 25, 2017 **Author:** BKFS **Content:** I was talking with someone recently and it felt like I needed to draw a flowchart in order to understand his conversation. He gave me so much detail that I got lost in it. We run into those people; they can answer a simple question with a very complex discussion. I feel like interrupting by asking if they can bottom-line it please! If I’m in a hurry I quickly realize I shouldn’t have asked the question to that person at all. The Church has a lot of complex answers for the world’s seemingly simple questions. Studies of attention-span and time spent on webpages demonstrates that most people only want short answers from us. Pastors and Church Communicators love to give long answers. ## To capture the attention of our audiences, we must deliver simple answers. How does the church communicator do that? 1. **Consider the [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/) and why the question is being asked.** Speak mainly to that motivation first. This helps in the preparation of the complete answer to make it meaningful and practical. 2. **Consider the [headline](https://www.beknownforsomething.com/3-steps-to-creating-your-headline/) (if written) or the first sentence (if spoken).** Most will only pay attention to this bottomline answer and tune out the rest. Be careful not to mislead but make this initial offering something that confirms the time commitment of hearing the rest worthwhile. This is why we should spend a lot of time on the headline! 3. **Think in [bullet points](https://www.beknownforsomething.com/congregations-waste-church-bulletins/) to summarize the bottomline** using an easy-to-understand unfolding of the larger idea. This also makes it easier to remember and allows scanning of the answer (in written form). 4. **Use links within the content that lead to other deeper areas** (or offer more sources for more information). You’ll find that most don’t want to go as deep as you’d like. This keeps the overall answer short but allows for a deeper discussion. Church communications is about balancing the answer with being relevant, understandable, and short. Get excited when someone asks the question (or clicks on a page in your website) and make it enjoyable for them to discover the answer. Your doctrine, history, and biographical pages on your [church website](https://www.beknownforsomething.com/3-critical-church-website-errors/) can (and should) be short and interesting! **Categories:** Communication Strategy **Tags:** Answers, audience, bullet points, Church, headline, links --- ### [3 Practical Tips to Be More Creative in 2017](https://beknownforsomething.com/3-practical-tips-creative-2017/) **Published:** January 18, 2017 **Author:** BKFS **Content:** A new year begins and somehow everything becomes fresh and different. But it quickly has a tendency to become the same-old, same-old routine. Creativity is often elusive. Internal mental blocks and external critics stifle us. ## We know we want to be creative, but we often run out of ideas. After 3 decades of being a professional creative and answering the question, “how can I be more creative in my job?”, I offer my best 3 practical tips: 1. **Always entertain endless wonder.** I’m amazed how many things around me raise questions. Until we know everything (never!), we should have endless wonder. Swiping through Pinterest (follow me at [www.pinterest.com/markmac1023/](https://www.pinterest.com/markmac1023/)) raises so many questions. From watching a movie to viewing a co-worker doing something, there are so many questions that need answering. Take the time to ask questions like: Why did they choose to do it that way? Why is that popular with that [audience](https://www.beknownforsomething.com/advocate-audience/)? How would I do it differently? How does it work? What are they thinking while participating? Ask these inquiries in order to improve, understand and innovate. Doing something a bit better for your particular audience is still creativity. 2. **Know the fences.** There are always [limitations](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) since no one works in a vacuum. Every designer, inventor, and author has boundaries they’re working within. I find it almost impossible to work on a creative project when a client says “anything goes” because we all know this rarely proves to be true. When a child plays in a field with no fences, they tend to stay in the center of the playground. Add fences, and they start to push the boundaries and have more fun, utilizing the entire space. Don’t know where the fences are? Establish them. Set time limitations, branding definitions (fonts, colors, design standard, etc), or artificial limitations that make you think differently within the boundaries. True creativity is making something work within contracting boundaries (especially when others can’t or won’t). 3. **Practice connecting the dots.** Being creative out of nothing is close to impossible. Creativity is really connecting two seemingly different concepts in an unexpected way. Most innovation is combining known elements in a different manner. Start with what you know and consider a simile or metaphor: This church [event](https://www.beknownforsomething.com/whew-church-event-done-not/) is like (add anything here). For example, this church event is like a buffet; and then you explain the reason: i.e. because it requires money, a line, and a choice. Except, don’t stop with the obvious. Keep pushing the limits until a creative idea springs from it. It’s also great to have other people trying to out-connect your dots. Creativity is better when done with someone who challenges and encourages the results. Let 2017 be an amazing year of creativity for you and your church. Don’t be tempted to judge the ideas as you come up with them; simply discover a lot of them. Write down everything. THEN, decide the best path to choose. Have fun and allow time to let the process work. **Categories:** Communication Strategy **Tags:** boundaries, limitations, pinterest, questions, wonder --- ### [Church Goals? It’s all about the baseline.](https://beknownforsomething.com/church-goals-baseline/) **Published:** January 11, 2017 **Author:** BKFS **Content:** I love dreaming up goals for myself personally, for ministry, and for business. Have you done it yet? January tends to be the time to set goals and start thinking about fresh ideas. I’m not talking about resolutions that will be forgotten in a few weeks, I’m talking about committing time to focus on things that need changing and then creating a path to conquering the goals. The only people who shouldn’t set [goals](https://www.beknownforsomething.com/7-crucial-church-communication-new-year-preparation-tips/) are those who don’t want to get better. When you try to create a challenging, measurable goal, you realize to do it and feel successful achieving your goal, you need a baseline. I’ve climbed Mount Katahdin (the highest mountain in Maine at the end of the Appalachian trail) several times. When you start to climb the 5200 ft, you set out in a wooded area. This path has a slight incline, but you barely feel like you’re climbing. When you make it to the tree line at Chimney Pond, you discover you’ve climbed higher than you expected before you have to climb the final steep rock faces. ## A baseline takes note of where you currently are. It’s like standing at Chimney Pond and “seeing” where you’re at. Its understanding how far you’ve come to date before taking on the new goals. You must do this in order to understand how your goals will unfold in the future. It’s the easiest form of encouragement too! Here are 3 ways to properly baseline your Church Goals: **Itemize what’s important.** Decide what needs changing. What’s broken or what’s not producing the return you’ve hoped for (i.e. [Social media](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) engagement, [website](https://www.beknownforsomething.com/3-critical-church-website-errors/) views, bulletin quantities, email opens, etc.). **Get the facts.** It’s tempting to fudge the numbers instead of getting the “real” ones. No one should be critical or defensive of baselining. It’s simply where you’re at before you implement change. Take the time to get the right numbers for the things you’re anticipating to change. **Talk to people who want success.** Part of baselining is to dream what it’ll look like when you get to the peak. Don’t rely on yourself. Create a [team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) that wants the same success you. You’ll need assistance along the way and these people will do that. You also want accountability! **Write it down and set an appointment to review progress.** More goals are accomplished when you write them down. But it must start with writing down the baselines. As you “climb” and do the grueling tasks of accomplishing the goals: stop, turnaround, and enjoy the views along the way. Course correct if necessary. Little by little, you’ll do great things as you bathe your work in prayer. **Categories:** Communication Strategy **Tags:** dream, goals, team --- ### [3 Foundational Church Communication Tasks for Starting 2017](https://beknownforsomething.com/3-foundational-church-communication-tasks-starting-2017/) **Published:** January 4, 2017 **Author:** BKFS **Content:** Christmas 2016 has come and gone and now the ministry pause happens before the realization of 2017 hits us. After such a busy time of year, it’s an excellent time to rest and start planning how the new year will be the best ever. ## If you’re like most active churches, there are many church communication tasks to accomplish. Here are 3 foundational tasks that will align your year for communication success: 1. **Set up a master communication calendar.** It’s time. Set up a digital, paper, or marker board [calendar](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) that has EVERY ministry event on it. Add holidays and major community events so you can avoid conflicts. Consider your church families’ time in a week. Put yourself in their shoes and think about unnecessary demands on their time (i.e. children, students, parents). Establish [deadlines](https://www.beknownforsomething.com/dont-need-time-need-deadline/) with other ministry leaders for required elements so you have time to accomplish communication elements. 2. **Tier your ministries.** With the calendar in place, you’ll discover possible conflicts, so certain ministry events must take priority (to bump other events). If “everything” in your church is important, nothing is noticed in the cacophony. All-church events must take precedence. All-ministry events (designed for an entire ministry’s reach) come next. Other events that are for smaller groups must follow behind. [Tiers](https://www.beknownforsomething.com/tier-church-communication-fears/) then dictate the communication elements (website, videos, posters, bulletins, etc) available for promoting the event. An exception to the tier system? If an event emphasizes your scarlet thread, it should be promoted more. 3. **Establish your scarlet thread.** The Bible’s books are united by the thread of Christ’s blood that weaves itself through every chapter. Your ministries (in order to tear down ministry silos) must have a unifying [theme](https://www.beknownforsomething.com/church-storytelling-essential/) or benefit. This is your church brand’s scarlet thread. Your church must start to control what you’re known for so your message resonates deeper into your community. This controlled thread message must be communicated consistently throughout the year in creative ways so your internal and external audiences understand and can verbalize it quickly. Such as: “Why do I go to my church? Because I really benefit from the \_\_\_\_\_\_\_\_\_\_. I can’t get it anywhere else.” Plan your calendar and tiers to emphasize this central solution so your church can attract your community to the message of Christ. 2017 needs to be the year your church begins to understand your congregation and community so that you reach into their world with the solution of Jesus Christ. Let this be the best church communication’s year ever! **Categories:** Communication Strategy, Thread **Tags:** benefit, calendar, Ministry, new year, solution, theme, thread, tiers --- ### [3 Church Communication Failures](https://beknownforsomething.com/3-church-communication-failures/) **Published:** December 27, 2016 **Author:** BKFS **Content:** No one wants to fail at something. A company doesn’t set out with a product and hope it fails. A politician doesn’t want to lose. Yet, many fall. ## The Church, with its critical message of hope, grace, and life, can’t afford to fail. Nor does it try to fall flat in communications. But sadly, it does especially in 3 areas. You don’t try; it just comes natural (or so it seems). Here are some tips for identifying and solving these communication failures: 1. **Simplifying so you breakthrough:** Churches have a ton going on and so do all the people who are in your community. So [simplify](https://www.beknownforsomething.com/simplify/) everything you can. Do the heavy lifting for your audience and decide what they need to hear. Say it simply, make it memorable. Organize it so it’s easy to understand. 2. **Promoting too much:** Because of the church’s busy schedule, every time an audience is near, we want to promote something. No one tunes into a TV show to only watch commercials (unless you’re an advertising geek like me). Instead think about educating, entertaining, and engaging your [audience](https://www.beknownforsomething.com/knowing-audience-effective-church-communication/). Occasionally promote (about 20% of your communications) — but ensure that everyone knows where the accurate calendar of events is (on your website!). When they arrive at your [website](https://www.beknownforsomething.com/3-critical-church-website-errors/), make sure it’s easy to filter events and news intended for them. Reward them for looking. 3. **Being too random:** Most people like consistency. If you’ve experienced an incredibly enjoyable restaurant, you want it to be the same when you take someone back. Branding is about creating fences to limit the randomness of your church story. In churches, we like to try something and then change it (i.e. sermon series, taglines, service order, guest experiences, and brand elements). Create a solid communication structure, [strategy](https://www.beknownforsomething.com/7-crucial-church-communication-new-year-preparation-tips/) and process so you don’t appear so random. Can you be creative? Absolutely. But if you’re creative all the time, it slowly becomes unexpected, unruly, and a constant drone of randomness. Church communication is difficult. There are many moving parts that shouldn’t feel like they exist because of the church leadership and “the way we do things”. Instead, consider your audience and create ministries for them. Effective church communication is simply connecting your audience with the things they need (even if they don’t realize it yet). **Categories:** Communication Strategy, Website Design **Tags:** audience, Church, communication, consistency, promoting, simplify, website --- ### [The Church Asked. They Didn’t Answer.](https://beknownforsomething.com/church-asked-didnt-answer/) **Published:** December 21, 2016 **Author:** BKFS **Content:** Churches need to collect stories and answer questions from their community. How do they do it effectively? Recently, a church posted on their [social media](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) page a request for questions they wanted to be answered in an upcoming sermon series. Something like, “do you have a burning Biblical question that you’ve always wanted the church to answer?” It was a great idea. They posted a short video asking for people to simply post the questions on their wall below the video. It seemed reasonable since people were seeing it on [Facebook](https://www.beknownforsomething.com/5-quick-improvements-church-facebook/), so they should simply add a comment like they would on anyone’s post. It couldn’t go wrong. Except it did. They approached me for a potential solution. At the time, they had almost 500 views but no comments. Nothing. Here are 3 things to check and change when you ask and they don’t answer. 1. **Is your “ask” clear enough?** Review how it’s worded and ensure it’s clear, defined, and impossible to get wrong. Consider asking someone outside of the [team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) to watch or read it to be sure. 2. **Are the benefits for the “ask” valuable enough?** People respond to requests only if they feel they’ll benefit from them. It’s why companies offer a potential gift for giving an online review. This doesn’t have to be monetary, it can simply be “getting the answer”. But you have to make sure the majority will benefit from the response. 3. **Is the “ask” (and the ability to answer) confidential enough?** This is where I feel this church dropped the ball. Especially since it’s a group where others in the group will identify people leaving answers (or questions in this example). Perhaps an additional option to email biblical questions would be a better choice. These 3 areas must line up for you to get responses. If you’re experiencing problems (like this church was), I would suggest fixing one at a time if you don’t know what is broken. That way you can monitor the success rate for the fix and be able to identify what works for your [community](https://www.beknownforsomething.com/act-age-community/). The more you can replicate a request with success, the more you can launch another “ask” and be guaranteed to get an answer in the future. Engaging your community is essential; we need to ensure we’re doing it right! **Categories:** Communication Strategy, Social Media **Tags:** benefits, Church, comments, community, Facebook, questions, social media, video --- ### [7 Crucial Church Communication New Year Preparation Tips](https://beknownforsomething.com/7-crucial-church-communication-new-year-preparation-tips/) **Published:** December 14, 2016 **Author:** BKFS **Content:** We’re down to a few weeks! The New Year is around the corner and, unfortunately, Thanksgiving, Black Friday, and [Christmas](https://www.beknownforsomething.com/church-merry-christmas/) distract us. After the flurry of work, or even during it, you need to focus on 2017. ## It’s going to be your best church communication year ever! **Here are 7 tips to becoming ready for the new year** in your church communication department: 1. **Seriously assess this year.** This can’t be done alone; ask for people in leadership to be open and honest about the last year. You can even ask a few people in the congregation — dare I say it — or people in your community. Are you telling a consistent story that impacts your church and community for Christ? Does the community know you? 2. **Forget about budget and clearly define success.** It’s easy to blame “[no money](https://www.beknownforsomething.com/no-money-church-communication-solutions/)” for your issues. Instead, dream big and consider what “could” happen. Look at other churches and start itemizing everything that could work for you. Think strategy and not just tactics. 3. **Consider what you can eliminate to save money and time.** Printed materials are a good place to start. You need more money and there are things you’re doing that can be eliminated if you have proper processes and digital tools in place. The world is turning their attention to digital media. It’s cheaper in the long run. 4. **Ask for help.** You can’t do everything yourself, so develop a [Team](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/). Consider who you need and find them. Hire them. Sign up volunteers. Pay for a consultant. It’s worth the effort! 5. **Prioritize your needs but start with your Brand and Website Organization.** You need to simplify all the competing forces in your church. Tear down the [ministry silos](https://www.beknownforsomething.com/whew-church-event-done-not/) by giving them the ability to sing in unison — one brand story. Then consider how your website should be organized in order to share that story easily. 6. **Then move towards Email Campaigns and Social Media.** Once the center of your digital hub (your website) is complete, use the power of regularly-scheduled, simple emails to direct attention to the web for the details. [Social media](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) does this too. Don’t have followers or email addresses? Start there. 7. **Create a weekly communication process that accomplishes your goals.** Now the fun begins. Take your itemized goals for the year and create a strategy with a process for accomplishing them weekly. Think “worse first” — conquer the hardest things that reach the most people first. The smaller communication things will start to fall in line afterwards. You’ll get to the end of 2017 and look back at the small weekly tasks that led you to great things that were accomplished and communicated. Just start now, do smaller weekly tasks that compound their impact. Happy New Year! Or is it a little too early… **Categories:** Brand Strategy, Communication Strategy, Social Media, Website Design **Tags:** brand, Church, email, Ministry, process, save money, silos, social media, team, website --- ### [Whew. The Church Event is Done. Not.](https://beknownforsomething.com/whew-church-event-done-not/) **Published:** December 7, 2016 **Author:** BKFS **Content:** Throughout my life, I’ve been involved in church events. Either planning, writing, acting, singing or promoting large (and small) church activities. Although, as a church communicator, we spend most of our time before events —in preparation and promotion. Then, what seems like seconds before the event, you are overcome with relief as you realize your part is done. [Deadlines](https://www.beknownforsomething.com/dont-need-time-need-deadline/) are completed and you accomplished everything that was demanded of you and your team. Well, everything that could be done within your [limitations](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) (time, talent, budget). You’ve spent time visualizing what the event should look like. There’s a flurry of activity as you supply the promotional needs. And now it’s done. ## You breathe a huge sigh of relief. Whew. The event is done…Think again. Your role as a church communicator isn’t truly complete until you do these 4 things: 1. **Attend the event.** You want to be invited around the leadership table. The best way to accomplish that is to attend the top tier ministry events (or all events if possible). Your participation or attendance helps when you make suggestions at the next planning meeting. You’ll also be seen as co-laborer in the ministry. They know you want them to succeed and not just building your own [ministry silo](https://www.beknownforsomething.com/deep-church-communication-issues/). Ultimately you become the connector of all the ministries since very few other church leaders attend “all” the events. Want to go a step further? Ask how you can help volunteer at the event to help. 2. **Watch through the eyes of the audience.** While at the event, you must [advocate](https://www.beknownforsomething.com/advocate-audience/) for the audience. Watch them. Understand them. Determine if the ministry goals have been achieved from their vantage point? Ask random attendee questions: “Are you having fun?” “What did you like best?” “You look upset, is there something we can do to help you?” 3. **Watch through the eyes of the leader.** You’ve heard and understood the leadership of the ministry. You’ve encouraged the big dream and fanned the flame of their ministry. Now watch it play out through their eyes. Watch them and see what feeds them or what emotionally drains them. The more you understand, the more you can anticipate their heart. 4. **Have a followup meeting.** This is the toughest, yet most important, time for the ministry. Plan a meeting with the event’s stakeholders as soon after as reasonable. Discuss the event, goals, and outcomes openly. Advocate for the audience; truly listen to the leadership. Take responsibility for anything that was dropped on your part. Celebrate every victory (especially for others). Write down how things need to change for the next event and essentials that need to happen communication-wise in the future. Now you’re done. Just in time to start the next project. Your job is never done — properly orchestrated, the communication leadership has one of the biggest jobs in the church. Uniting all the ministries and communicating the benefits of participating. You’re a huge resource. **Categories:** Communication Strategy, Leadership **Tags:** advocate, audience, communication, follow-up, leadership, silo --- ### [Is Your Church Merry about Christmas?](https://beknownforsomething.com/church-merry-christmas/) **Published:** November 30, 2016 **Author:** BKFS **Content:** Culturally, Christmas is getting a bad rap (or is that wrap?). Companies are trying to secularize the holy day by promoting materialism and jolliness instead of any religious affiliation. It seems the only time the Church is mentioned in news stories is to talk about how we’re complaining that the world is making this a “holiday” rather than our special “Christmas”. Church communicators have a real challenge when it comes to Christmas. We must take something that most people know about and make it stand out for different reasons. That’s difficult! How do you break through with the right message in a marketing saturated period? Sadly, our Churches join the drone of “average” when it comes to our Decembers, and many seem to slump into secularization of such a pivotal season on our Christian calendars. ## How can we be different? Are you helping your community find the real meaning of Christmas? **Here are 3 ways to check your communications at Christmas:** **Home page stories:** On your website, preferably links on the home page, are there genuine [stories](https://www.beknownforsomething.com/church-storytelling-essential/) of what your Church is doing at Christmas and because of Christ? How lives are changed because of your ministries and this Little Baby that was born? These can be short, simple blog-style [articles](https://www.beknownforsomething.com/3-steps-discovered-marketing-saturated-world/) or short videos sharing the importance of Advent. Be careful that we don’t just use our websites to invite people to our events. Engage your community on your website without requiring them to attend in order to hear your message. **Social media message:** During the week before Christmas, is your church using [social media](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) to supply [sharable stories](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/), memes, quotes, or verses that focus your congregation followers on Christ with the deeper meaning of Christmas? Are you giving them daily tips to making Christmas practical and spiritual? Or are your church social accounts “on-hold” while your staff takes a well deserved break? **The greater story:** Take a fresh look at your online presence as a pure unchurched outsider. Are you using lots of pictures of poinsettia flowers, candles, sheep and camels or are you directing people genuinely to Jesus? Often, our churches attract people to the feel-good message that we love to sing about while we need to have a connection to the “why” of Christmas for those looking for deeper Truth. This fuller message doesn’t have to be on the home page (nor should it be), but there needs to be a short path via links to a deeper message of what makes Christmas different, truly different, for Christ-followers. I’m praying this special time of year gives you a time of focusing on why you do what you do. And that you arrive back at your place of service with a deeper purpose and resolve to connect Christ to your communities. Merry Christmas. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** communication, holiday, social media, stories, website --- ### [Want a Church App? Think Twice.](https://beknownforsomething.com/want-church-app-think-twice/) **Published:** November 23, 2016 **Author:** BKFS **Content:** There are two kinds of churches: ones who hate change and those that want all the latest gadgets. We need to create churches with a balance. Churches should establish the best communication tools and stick with them until something truly better comes along. Mobile devices have taken over. We use them for email, shopping, browsing, texting, taking pictures, and playing games. We’ve adopted them. Pew Research (2014) says that 64% of American adults own a smartphone, 32% own an e-reader, 42% own a tablet. iPhone users download an average of 88 apps (mobile programs) according to Statistic Brain Research. ## So every church should develop a church app now! **No. Think twice.** Don’t get me wrong, I love new church communication tools. I’m an early adopter for most technology. But most churches have substantial communication issues, and an app won’t solve them. *It’ll just waste your [money](https://www.beknownforsomething.com/no-money-church-communication-solutions/).* I know I’m not making friends. Please note: I agree that for some churches, it’s a good idea. But before you spend a dime on app development, consider these 4 things: 1. **Ensure your website is responsive first.** Most church communication should revolve around your website. It should be simple to navigate, up-to-date, accurate, and work as good on a small screen as it does on a large screen. A [responsive website](https://www.beknownforsomething.com/church-website-favorite-said-no-one-ever/) does that seamlessly. You should have a firm plan to assure your website is incredible. It’s not? Don’t create an app. It won’t solve anything. It’ll simply add another tool that won’t work well in a few months. 2. **Most apps are rarely used.** We love to download them; especially free ones! About half of us have NEVER paid more than $1 for an app. If you build one, it’ll cost you many dollars over its life. Sadly, 1 in 5 apps are only used once, and 80% of our apps are rarely used. I hate to break it to you, but your church app will probably fall into that category. Since 20% of our app time is on a browser, having a [responsive website](https://www.beknownforsomething.com/cant-church-communications-alone/) seems to be a better option. 3. **A good website does a great job.** Yes, apps have push notifications and are better than websites for annoying people. But keeping one platform (web) up-to-date and accessible everywhere (desktop, table and mobile) is a much better option since more turn to a browser before thinking of an app (except for social media). Most church apps have calendars, bibles, videos, photos, and outlines — all can be done on a good [website](https://www.beknownforsomething.com/3-critical-church-website-errors/). And you won’t have to train anyone to browse to your website. 4. **Consider what your congregation wants and not what you do.** Yes, it’s fun to have an app and you’ll look incredibly cool saying you developed an app. In fact, the app companies will call you blessed. But statistically, your congregation just wants the information, and they should go to your website for it. So why train them to do something different? Just my opinion. If you chose to not follow it, and you eagerly want to pursue the money to develop an app, make sure you know what you’re trying to achieve. Set goals and freely cut the app from your mix if you don’t reach them. **Categories:** Communication Strategy, Website Design **Tags:** Church, communication, responsive, tools, website --- ### [4 Sermon Tips to Help Them Communicate Better](https://beknownforsomething.com/4-sermon-tips-help-communicate-better/) **Published:** November 15, 2016 **Author:** BKFS **Content:** I’m not a Minister or a Pastor. However, I’m a communications person. All communicators aren’t Pastors; and sadly, all Pastors aren’t effective communicators. I’m not talking about you. I’m talking about the leader in charge of the church down the road. We all need to be reminded of effective communications. Especially if we are in a position of communications. Each week I teach a Bible Study of 130 adults. We have prayer time and announcements and then I speak (or lead discussion) for about 45 minutes. This is longer than most sermons in church services, so I need to make sure I don’t break my cardinal rule: ## Always stop speaking in a sermon before they stop listening. Here are 4 practical tips to consider when [preaching](https://www.beknownforsomething.com/the-church-communication-secret/), teaching, or communicating: 1. **Length of Sermon.** In this world of snippets, tweets, and commercials, please be mindful that the average person has an [attention-span](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) of about… 8 seconds. Seriously. Microsoft conducted a test of how long it takes for us to lose concentration. This is because we have so many options around us. I’m not suggesting an 8 second sermon; but be aware that most people let their minds wander very quickly. 2. **Interruptions in Sermons.** So, like a good website page that interrupts the eye while people are scanning the content, be sure to interrupt your sermons. Don’t have anything “the same” for extended periods of time. Don’t read long passages of scripture, don’t drone on and on about a point, or tell excruciatingly long stories. Interject short interruptions between parts of your sermon. 3. **Stories in Sermons.** We’ve all been in a sermon with our minds wandering. Nothing brings everyone’s attention back to the pulpit like “the other day when I was out shopping, I saw the craziest thing”. Yes, a personal [story](https://www.beknownforsomething.com/church-storytelling-essential/). Keep it short, make sure you connect it to the sermon of course. Even better? Have an interruption of a church member telling a story (live or in a video). 4. **Multiple learning styles in Sermons.** Everyone learns differently. Visual, tactile, and auditory are the 3 main ways. Most sermons rely on auditory connection. Very few people learn that way (some studies say as low as 12%). That can make a sermon feel VERY long and boring. Most learn visually while about a third learn by doing. The more [styles](https://www.beknownforsomething.com/4-ways-to-make-shareable-sermon/) you can incorporate in your sermon, the better. We have the Word of God that we’re communicating. Each one of us MUST continually hone our communication skills so that we reach every person in our audience and we mustn’t let our sermons be a barrier to the Good News. **Categories:** Communication Strategy, Leadership **Tags:** interruptions, learning styles, length, minister, Pastor, Speaking, stories --- ### [You Can’t Do Church Communications Alone](https://beknownforsomething.com/cant-church-communications-alone/) **Published:** November 8, 2016 **Author:** BKFS **Content:** Remember when most churches’ total communications to their congregations consisted of a sign that was changed weekly, a simple newspaper ad with service times, and an informative bulletin (worship guide)? The sign and ad were intended for community outreach (along with an expensive annual yellow pages ad). The bulletin was “the” place for all the details. Those were the good ol’ days. One person in the church could do it all. But then church programs grew, along with the details for each event; so the bulletin expanded. Some added MANY inserts. Churches started to tape posters around the church. All to help people know what’s going on. Announcement time in service became a long-winded, competition time. Now we have information-seeking congregants that stopped reading long, detailed paragraphs. They don’t like picking up printed paper or weeding through a cluttered bulletin board. Most of them only want the specific information when they are looking for it. ## People want church communications wherever they are, when they need it! They don’t carry the bulletin around with them, but they carry mobile devices that are connected to the internet. Now, simple church communications require: 1. **An up-to-date, responsive website** (for mobile and desktop) that uses consistent [keywords](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) that will allow you to be discovered by the search engines. And make sure your content is updated regularly so search engines see you as current. 2. **A regular email that speaks to your audience.** The more segmented the better (so it delivers only what they want). It should have lots of links to the details on your [website](https://www.beknownforsomething.com/3-critical-church-website-errors/). 3. **Social media entertainment channels.** [Places](https://www.beknownforsomething.com/3-church-social-media-mistakes/) that keep engaging your followers with content that “feels” like you. Not just promotion. And all your engaged people should occasionally be given links to (you guessed it) your website. 4. **MOST IMPORTANT: You need a team of people doing all of this.** The right people doing the right things, and they need to have the right creative mix. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** bulletin, Church, email, social media, team, website --- ### [3 Reasons Every Church Needs a Communications Director](https://beknownforsomething.com/3-reasons-every-church-needs-communications-director/) **Published:** November 1, 2016 **Author:** BKFS **Content:** When we started our church communication’s company 15 years ago, very few churches had full-time communication directors. We talked mainly to Pastors, Worship Leaders, Secretaries and Volunteers. Now, many churches have a full-time dedicated person who’s committed to the communications of their local church. Finally! It’s not just the large churches either; we see medium-sized, and even small churches with directors of communication. What’s changed? Why does a church need this role? ## We believe most churches need a Communications Director. We live in such a marketing-saturated world with so many mediums bombarding us from every direction. People demand content from [websites](https://www.beknownforsomething.com/3-critical-church-website-errors/), [social media](https://www.beknownforsomething.com/3-simple-church-social-media-tips/), email, print and broadcast. Everyone wants to know what’s going on (even if they don’t know it yet). The Communications Director role is crucial since they must be aware of everything that the church is doing. Often, they know more than the Lead Pastor! They juggle every event’s information and create the content for every tool available. **Here’s 3 specific reasons your church needs this person:** 1. **To be the brand keeper.** They understand the [brand](https://www.beknownforsomething.com/branding-terms-defined-logo/) palette (logo, color, font, positioning, etc.) and they’re responsible for the consistent use of every detail. If you’re not controlling these items, you don’t have a brand. Even pictures need their close eye to identify who has signed release forms and if the brand story is best told in the subject matter. 2. **To be an editor.** The church is full of content (sermons, lessons, promotional blurbs, etc.) Your church needs someone who can find the material and [edit](https://www.beknownforsomething.com/3-editing-skills-you-must-use/) it into attractive content. Short and concise. They ensure that the content is delivered correctly, timely, and is scannable. 3. **To be an advocate.** Your church rises and falls on your audience — an internal audience (congregation) and an external audience (community). They need your church (even if they aren’t currently aware of it). As an [audience advocate](https://www.beknownforsomething.com/advocate-audience/), this communication leader understands the complexity of ministry but balances the perspective of the audience. As this advocate, they defend what’s best for the community and congregation. They know the best way to reach them, what they’re desiring, and they are the voice for them in the followup meetings to determine if the event was truly successful. For a busy church, this is impossible for a part-time person to accomplish. This person needs to empower ministry to happen, be pleasant to deal with, and be intently creative. They turn very little into a lot while taking a lot and transforming it into small palatable blurbs. They are worth every penny you pay them! Good communication helps a church grow and engage. That’s why so many churches have this person. **Categories:** Brand Strategy, Communication Strategy, Leadership, Social Media, Website Design **Tags:** advocate, audience, brand, Church, editor, social media, website --- ### [5 Quick Improvements to Your Church Facebook](https://beknownforsomething.com/5-quick-improvements-church-facebook/) **Published:** October 25, 2016 **Author:** BKFS **Content:** Almost everyone has a Facebook account. Checking it and posting to it regularly (follow me at www.facebook.com/BeKnownForSomething). ## The majority of churches have (or should have) a Facebook page, but most need to improve their social media presence. If you’re a church communicator, you’re juggling a lot of things and don’t have a lot of time, but you still need to engage your congregation better where they spend time. And your members are meeting on Facebook regularly, many times a week, and often many times a day. Want some easy-to-understand improvements that give quick results? Here are 5 tips: 1. **Encourage More Followers.** Ensure you have as many people following your page as possible. Talk from the pulpit (or announcements) regularly about a huge benefit of engaging on the page. Get people to take out their phones in the service and click “like” on your page. Have a competition. Make sure you regularly remind people to check [Facebook](https://www.beknownforsomething.com/3-simple-church-social-media-tips/) and share your posts. (Hint: Use a Facebook ad to reach your local community) 2. **Create a Rhythm for posting.** Freshen your creativity for posting, and create a [strategy](https://www.beknownforsomething.com/fall-church-calendar-be-social/) with regular timing for your [posts](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/). Consider who you’re reaching and talk “personally” to them in the posts. Entertain, inspire, and occasionally promote. But do all of this like clock-work. Be reliable. (Hint: Adding a picture will increase engagement) 3. **Boost Your Posts.** Facebook makes it easy to promote and push posts (login as an administrator and it’ll be a button under the post). Do it. Sadly, regular posts don’t get pushed to everyone following your page. You must boost to reach more followers. Which post to boost? Start with an entertaining one that demonstrates your new rhythm. 4. **Lead to Next Step.** Some posts should have an obvious next step. Add a link for people to go to your [website](https://www.beknownforsomething.com/3-critical-church-website-errors/) or ask people to share the posts. Research says that the posts that get shared are often posts that ask for it. (Hint: Just don’t be obnoxious in the requests) 5. **Check Post Performance Regularly.** Under your cover image (once logged in as the page administrator), there’s a “…” next to the message button. Click and choose “View Insights” to discover important information about your audience. Look at which types of posts are getting the biggest reach and engagement (and you can boost here too). Click on the people tab to discover your audience demographics. Click on the posts tab to see when people see your posts (hint: perhaps that’s a good time to post!) These 5 things will set a foundation for a great church Facebook page, but it’s not a one-time fix! It’s a continual process that you must set in place and monitor; all while adjusting and learning. **Categories:** Communication Strategy, Social Media **Tags:** boost, Church, next step, performance, posts, strategy --- ### [Advocate for your Audience](https://beknownforsomething.com/advocate-audience/) **Published:** October 18, 2016 **Author:** BKFS **Content:** I wanted something at a local department store (FYI: it’s like [amazon.com](https://www.amazon.com/) except in a building). I had received their promotional email about a small appliance sale. When I looked at their shelves, there was a demo model but no new appliance for sale. The next hour became a blur of chaos, questions, ridiculous answers, waiting, and questionable sales help. I left the store with nothing (except a bad attitude). The store didn’t know who I was or that I was upset. I wondered if the CEO of the store knew what was happening at the store level. Or if the store manager knew or even cared! The next time, I’ll go to Amazon. It’s easier. There are layers of people in every transaction with the end-user at the “bottom” feeling several steps away from the creative leadership at the “top”. It’s easy for this gulf to expand and worsen. ## As church communicators, we have to be fiercely aware of our end-user and advocate for that audience by developing an environment where that advocacy is contagious. If our audience isn’t heard (or happy), they’ll go where they feel it’ll happen. **How do we create an advocacy environment?** - **Create a friendly environment of interactivity.** Flatten the organization and make everyone’s discussion important. Any person willing to share what they’ve heard, or how to improve something, needs to feel welcome. They can even discuss successes! The more you know, the more you can improve. - **Set goals at the beginning based on audience needs.** The end-user wants something, and you know how to deliver it. Set [goals](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) to figure out if it’s happening as intended (i.e. attendance, interactivity, decisions, etc). Write them down. - **Ensure that everyone (on all layers) understands the “why” for each goal.** Relate the goals so they emphasize why they need to be achieved. Create a strategy so all the “layers” of the organization have a reason to fight for their success. **Please note:** The “[why](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/)” of the audience should be weighed heavier than the “why” of the leader. - **Allow all layers to have feedback and reward them.** Create a meeting structure, email availability, or suggestion box so that everyone can have input. If people prefer to do this anonymously, be aware they don’t trust you or leadership — go back to the environment of interactivity again! When someone gives [feedback](https://www.beknownforsomething.com/2-things-churches-can-learn-from-dominos-pizza/), reward them appropriately in order to have it happen again (i.e. a public thank you, a note, a small gift). - **Have the difficult meeting regularly and especially after large events.** Do it so regularly that it becomes habit. Have the [followup](https://www.beknownforsomething.com/3-post-easter-communication-changes/) meeting as soon after the event as possible so that it’s fresh in everyone’s mind. Ensure each person understands that these meetings are intended to help ministry and are not a time of unnecessary criticism. Remember that written goals are wasted if you don’t do followup, and followup is wasted unless you have clearly defined goals. When this interactive system takes hold, your audience will become loyal and evangelists for your ministry. A good reason to advocate for them! **Categories:** Communication Strategy, Leadership **Tags:** advocate, Church, feedback, followup, goals, Interactivity, strategy --- ### [3 Simple Church Social Media Tips](https://beknownforsomething.com/3-simple-church-social-media-tips/) **Published:** October 12, 2016 **Author:** BKFS **Content:** People get together in various places. You simply have to realize why they’re a group, what they need, then deliver it, and they’ll be happy. Mostly. The world is shifting to online social areas. Yes, groups still meet in churches, bars, restaurants, and community centers too but the ease of “showing up” online is so much easier than at physical locations. ## That’s the power of social media! [Facebook](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/), Instagram, Twitter, LinkedIn and SnapChat all have unique groups that meet regularly, looking for entertainment, information or promotion. You just have to create content that they want or anticipate. Without people like us (creating content), the social media platforms would fail! **Here are 3 simple tips to reaching a church social media audience:** 1. **Create a Rhythm.** Don’t set a huge expectation for your post [frequency](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/). Start with once a day or once every other day. Get really good at that initial pace and let your audience get used to it. Try to post at the same time each day (try to think about when most of your audience would be taking the time to check their social feed — i.e. first thing in the morning, coffee break, lunch, on the way home from work, or right after the kids are put into bed). 2. **Be Consistent.** Once you’ve established your rhythm; stick to it or slowly increase the pace to engaging more and more people. Create similarly styled posts and concentrate on [entertaining](https://www.beknownforsomething.com/3-church-social-media-mistakes/) your social audience. Don’t make lots of changes just simply tweak what you’re doing. Use promotion very little. You want the consistent pace and content to reach people so they enjoy listening to you, occasionally promoting something, or directing them to your website in order to discover what you’re all about. This consistency makes you reliable! 3. **Use Keywords.** Everyone is known for something. You understand your congregation so you want to engage with them with topics that they’re looking for. Do the same online. Consistently deliver solutions to their needs and paths to their goals. Speak directly to them and breathe into their lives as though you are writing a personalized message. Start listing the [keywords](https://www.beknownforsomething.com/3-steps-discovered-marketing-saturated-world/) (topics and themes) needed to engage them. Use them. In your content and as hashtags. Remember, the more unique (and benefit-driven) your keywords are, the more people will discover them (as long as they’re sought after). It’s like a complicated formula. Yet, if you’re a social person, you inherently tend to do these things in person at your church. All you have to do is use the tools and their search-ability to engage an online audience. The world is now our stage. **Categories:** Communication Strategy, Social Media **Tags:** audience, Church, consistency, frequency, keywords, post --- ### [Your New Church Communication Economy](https://beknownforsomething.com/new-church-communication-economy/) **Published:** October 4, 2016 **Author:** BKFS **Content:** We put up with a lot in life. I just got back from the gym where I lifted heavy weights until every muscle in my upper body is crying out in pain. A few days ago I spent a couple of hours out in the heat mowing my grass, trimming, and edging. This isn’t a pity party. I put up with all these things because I know the outcome will be worth it: I stay in shape. My yard looks respectable for my neighborhood. Everyone has a threshold for what they’re willing to do, based entirely on what we receive. It’s the cost of doing something. The greater the amount received, the greater you’ll endure for it. It’s easy to see this play out in life when it comes to money. The greater the solution, the more you’ll pay. You’ll also pay more to get more. ## As a Church Communicator, you have to start “charging” for the materials you’re providing. Once you’ve [tiered](https://www.beknownforsomething.com/tier-church-communication-fears/) your communications (so everyone’s not screaming over each other to get the attention), you need to promise them something in return. Top tier gets the most, second tier gets a lot, and the lower tier doesn’t get as much. Like what? I’m referring to all the communication tools and products you have to offer (i.e. Banners, Pulpit announcements, Website Home Page, [Social Media](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/) campaign, etc.). Next you need to “set the price” so each ministry has the privilege of receiving the things ascribed for their event’s tiering. This doesn’t mean that you should actually charge them money. Instead, you need to think about how valuable the communication materials are and how much someone would be willing to put up with, in order to receive all of them. Instead of money, consider the [deadlines](https://www.beknownforsomething.com/dont-need-time-need-deadline/). Top tier communications (where you offer the most) have to require a high price. So you must require a lot of details at a very early date. You need that to produce everything properly. “But my church leadership won’t possibly agree to that much lead time!”, I can hear you exclaim. Make sure you emphasize all the great solutions that you’re willing to offer for that high cost. If you “market” it the right way, they’ll understand. Just remember to follow through with your promises and amaze your ministry leaders! If they don’t want to put up with the early deadlines, they’ll have to receive less [communication](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) support. Be kind when you tell them this. It’s your new Church Communication economy. **Categories:** Communication Strategy **Tags:** communication tiers, deadlines, economy, leadership --- ### [You Don’t Need More Time. You Need A Deadline.](https://beknownforsomething.com/dont-need-time-need-deadline/) **Published:** September 27, 2016 **Author:** BKFS **Content:** Time. There never seems to be enough of it. And I should know. I’m a creative and I’ve worked in the agency business for 30 years. No one ever gets enough time. As an underlying foundation, you, as a church communications person, need to give up on trying to gain more time. Instead you need to impose more challenging deadlines for yourself. ## You don’t need more time. You simply need a life-or-death deadline. Isn’t it amazing that you can be given a deadline and always seem to “just” make it? Our minds somehow know when to crack the whip and get to work so that we barely make the deadline. But often, we get in the habit of being just a little late. Know those people? The ones who always arrive a few minutes after the set time? Their brains have just been set to activate 5 minutes too late. It usually means that the real deadline isn’t being held accountable. Learn to set deadlines and be consistent with accountability. It’s easier than creating false deadlines and keeping up with the deceit. It’ll be tough at first but ultimately praised later. - **Look at your church calendar.** Each [event](https://www.beknownforsomething.com/need-kind-church-communications-calendar/) is probably requiring something from your communications department. To juggle everything and do an exceptional job with each requirement, you need to impose deadlines on each ministry. They have to understand. - **Discuss the requirements.** Based on the way you’ve [tiered](https://www.beknownforsomething.com/tier-church-communication-fears/) your ministry activities, you need to assess what each ministry is assuming you’ll do for them. They simply want their targeted audience to hear about their event and attend. Deal with expectations and be fair. - **Consider your limitations.** You have [limitations](https://www.beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) of capacity. Your staff (or you) are limited in what you can do based on your overall hours, tools, and talent. Understand that just because a project will take an hour; you can’t do it in the next hour. Meetings eat up a lot of time in Ministry World; can you think of other limitations for your team? Understanding capacity (how much you can accomplish in a day on average) is what will empower you to keep people happy. Miscalculating it will cripple you. - **Together decide on reasonable deadlines.** Based on requirements and capacity, you need to guess at how much time will be required in advance of an event. Top tier events will require the most time so start there. Consider how many weeks in advance that you need to have notice and details. Establish the [deadline](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) — perhaps in the beginning let ministry staff know that you’ll honor it this time but you may have to change next time based on success or failure. You want to keep them happy with realistic expectations. That’s your goal! “So what happens if they miss the deadline”? That’s the huge question. Ask them to suggest something first. Then realistically establish the “punishment”. This is tough! But if you don’t hold them accountable; they’ll program themselves to be progressively late. And that’ll ultimately hurt both of you and the ministry. Remember you’re all on the same team. **Categories:** Business Essentials, Communication Strategy **Tags:** accountability, calendar, Church, Creative, limitations --- ### [4 Limitations Every Church Communicator Must Understand](https://beknownforsomething.com/4-limitations-every-church-communicator-must-understand/) **Published:** September 21, 2016 **Author:** BKFS **Content:** In life there are few truly unlimited things. There’s God. But even He’s limited to His nature (He can’t sin, for example). Often “unlimited things” come with fine print that controls the expectations. Think about unlimited data for phone services or cloud storage. Ministries have limits and certainly you’re not unlimited. ## In order to establish a rhythm in church communication ministry, you have to identify the major limitations so that you can mange around them. There are 4 things that usually limit Church Communication departments: 1. **Time.** This is two-fold. People don’t have a lot of time. So we must [edit](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) all messages and limit what we dump on them. People want only the facts and just things that matter to them. Their attention span is extremely limited. We must stop communicating before they stop listening. Secondly, we’re all limited to 24 hours in a day and 7 days a week. We require enough rest in order to accomplish the best ideas in our limited work time. We’re limited. Managing time and capacity will be a constant struggle in communications. Most times, a creative doesn’t need a ton more time; we just need challenging [deadlines](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/). Become talented at creating them for yourself. And others. 2. **Talent.** We believe that the sky’s the limit for creativity. But it’s not. Your limitation for creativity becomes the ability to accomplish the ideas. An undeveloped concept is a waste. We often don’t need new ideas. We just have to continually learn how to have the talent (and time) to accomplish the ideas we’ve already had. You can’t do it all yourself. You need to be constantly recruiting or enabling new talent in others. Your ministry needs to be about that empowerment. Be known for [encouraging](https://www.beknownforsomething.com/3-ways-to-encourage-your-staff-today/) talent! 3. **Leadership.** I remember thinking that one day I’d be the boss and not have to answer to someone. Having run my own agency for 15 years, I have to tell you that 1) it’s easier when you have a leader over you, 2) even when you don’t have an official “boss”, you have people who call the shots, and 3) God is always your life’s Leader. Stop trying to control everything and learn the Godly concept of servanthood. Your leaders will always limit you. Get over it and work with them to accomplish great things. 4. **Tools.** I was working in Photoshop the other day and realized what I was trying to accomplish wasn’t capable within this incredibly powerful application. Every piece of software, hardware device, pen, process, etc. will have [limitations](https://www.beknownforsomething.com/open-letter-to-church-communicators/). Take the time to know them and know what can be accomplished through them. Then try to overcome the boundaries by pushing the limits. Usually there’s a good reason for limitations. Start working within the boundaries that we have. You’ll stop complaining about the fences and instead fully utilize the open pasture where we all can dance! [](http://cta-redirect.hubspot.com/cta/redirect/383327/e6374bc5-9978-491c-ae7b-35c7308aac3c) **Categories:** Communication Strategy **Tags:** Church, leadership, ministries, talent, time, tools --- ### [Knowing Your Audience: Effective Church Communication](https://beknownforsomething.com/knowing-audience-effective-church-communication/) **Published:** September 21, 2016 **Author:** BKFS **Content:** The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I questioned aloud, “hello?” and got a “go ahead when you’re ready”. I placed my order and pulled ahead. It’s difficult to talk to an unknown person. There’s times when I thought I was ordering something fairly simple off the menu and a “disconnect” occurs between me and the person with the headset. The more distant you are from someone, the harder it becomes to communicate to them. The microphone and speaker system often become a huge barrier between your requests and the ultimate order that’s delivered in a closed bag. I’m rarely surprised by incorrect orders. As communicators, we often get the order wrong too. We must eliminate all barriers and distances between the messenger and the audience in order to have effective communications. ## Get close to your Audience. Here’s 4 ways to accomplish it: - **Know your audience.** Effective [Pastors](https://www.beknownforsomething.com/4-ways-to-make-shareable-sermon/) know their congregations so they can minister to them. The less known about the people, the better chance of a message that doesn’t connect. As Church communicators, we need to learn every possible detail about the people receiving our communications so we can engage with the group. This is easier inside the church than outside in the community, but it must be done in both places. The more you know, the better the communications. - **Talk to a specific audience.** If you’re trying to create a message to “everyone” there’s a huge risk of alienating someone. Take your entire audience and segment into small unified [persona groups](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/). It’ll make it easier to compartmentalize your messages. Start with 2 or 3 segments based on demographics. Call the personas by fictitious names that identify them easily. - **Identity their concerns and goals.** For each persona, think about what’s on their minds regularly. What do they need or want? Deliver [solutions](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/) to their concerns and paths to their goals. It guarantees that they’ll listen. - **Ensure the message is personalized.** Don’t just create cool or interesting [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/). Create content directed at an actual person in the persona group. Communicate to them like they’re across the desk from you. Give them your attention and they’ll return the favor. There are people in your community that are placing orders in their minds. They need something and your church has the solution. Ask and listen. Get the order right and they’ll keep coming back to the church for solutions. Imagine! The church may actually be needed by segments of your community! Once you get their attention you can connect them to Christ. **Categories:** Communication Strategy **Tags:** Church, Communication Content, concerns, goals, persona, solutions --- ### [Preaching to an Empty Room](https://beknownforsomething.com/preaching-empty-room/) **Published:** September 8, 2016 **Author:** BKFS **Content:** Imagine your Pastor standing behind the pulpit. All the lights are on, the microphone is working nicely, and the doors are unlocked so people can freely come in. He’s worked for hours on a great sermon that he knows many people will respond to. He clears his throat and delivers an eloquent message. ## **Except it’s an empty room.** It doesn’t make sense does it! No one would waste their time in preparation to have their words wasted in an empty room. Would it be better if there were 2 people present? How about 12? Every person or organization has to determine what makes sense. Often, church communicators spend entire weeks preparing materials (design, pictures, illustrations, words, etc.) only to have no one show up and consume their [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/). It’s as silly as a Pastor speaking to an empty room (or an almost empty room). **Let’s expose where this happens in the church:** - **Social Media.** Many churches have [social media](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/) accounts with very few followers. It quite possibly would be better if a church volunteer simply called the few people with the message. **Solution:** Get more followers in every way possible. Give your congregation a reason to follow your social media. Remind them constantly. Use ad tools to engage with your community and get more followers. Can’t get them engaged? Either your content isn’t good or your audience isn’t interested. *Stop wasting your time.* - **Website Pages.** Every good Pastor knows he needs to stop talking before his congregation stops listening. Sadly, churches are creating [website](https://www.beknownforsomething.com/church-website-says-no-say-go/) content that [very few are reading](https://www.beknownforsomething.com/wasting_time/). Most people only stay on a webpage for about 10 seconds consuming about 50 words. If a page contains much more than that, people are less likely to read ANY words. **Solution:** People want to graze on a website, so create scannable content that is easy to understand/remember as someone glances down a page. Concentrate on the headline, captions, and bullet points. Edit. Edit. Edit. - **Bulletins.** A small study that we conducted (in a blended adult ministry in a large church) showed that [2/3 of adults](https://www.beknownforsomething.com/congregations-waste-church-bulletins/) aren’t regularly reading the worship guide for announcements. Most use it as a bookmark for the week and then throw it away. **Solution:** Reduce your [bulletin](https://www.beknownforsomething.com/kill-your-worship-guide/) to the smallest printed piece possible. More people will consume a page with a few announcements than read through several pages. Use scannable content to drive people to your website. Make sure that MOST of your information is centralized on your website so people know where to find it (instead of not knowing where their bulletin is). Let’s get your church communications done properly so you engage your community and fill the pews each week. Your Pastor will thank you. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** bulletin, Church, communication, preaching, social media, website --- ### [Church Storytelling is Essential](https://beknownforsomething.com/church-storytelling-essential/) **Published:** August 31, 2016 **Author:** BKFS **Content:** When my mother was diagnosed with cancer, I remember walking around in a haze. It rocked my world, and every task was clouded by the realization that she was terminally ill. I walked by people and wondered if they knew my personal turmoil. People I dealt with at restaurants and retail stores didn’t seem to treat me differently, yet somehow I expected them to know that I needed special care because of the emotions that lay just below the surface. People can have enormous burdens, yet many won’t notice. Even for amazingly good news (winning an award, getting a promotion, having a baby, etc.) it’s the same. Unless you say something, most people won’t know. That’s why effective communication is so important! The church, likewise, exists in a community that has no idea what’s happening (good or bad) inside our doors. And if they don’t know, they can’t care or even know what they’re missing. In fact, the more I work with churches, the more I realize that huge events (that the church leadership thinks their congregation is fully aware of) are rarely on the member’s radars. How do we solve this? How do we introduce ourselves back into the community? Or remain relevant in our members’ lives? We need to get good at [storytelling](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/). We need to tell the right stories. ## Stories of why God is important in our lives. Stories of faith and provision. Stories of love and mercy. How do we do this effectively? Here’s 3 foundational elements to start: 1. **Decide what unique theme will run through your stories.** This will help identify what you’re known for. The big difference between you and others who tell stories. Ensure it speaks to a need or concern in your [audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/). People seek [solutions](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/), so they’ll be drawn to your stories. 2. **Have a process or mechanism to collect the stories.** Stories don’t get submitted unsolicited. Purposely reach into people’s lives and help them shape their story. Watch social media for the foundation of a faith story. Interview people or consciously encourage Pastors to collect stories along with the permission to tell them. 3. **Tell them.** Use them for sermon illustrations rather than contrived ones from the internet or illustration books. Lead with a great, edited [story](https://www.beknownforsomething.com/the-church-communication-secret/) on your website or in your social media. Commit to sharing stories so that they’ll tell a greater story of Jesus. Create a rhythm for sharing them. People listen to stories. It’s been said that the person who tells the best stories gets the best seat at the campfire. Let’s use storytelling so that we have the best seat in our community again. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** Church, sermon, social media, storytelling, website --- ### [3 Church Social Media Mistakes](https://beknownforsomething.com/3-church-social-media-mistakes/) **Published:** August 24, 2016 **Author:** BKFS **Content:** We all have limited minutes to accomplish all the demands on our time. Clearly, we need to be strategic while questioning what we’re doing during our busy schedules. ## Social media comes down to our return on investment. Not necessarily monetary investment; but our time too! It is important and takes time, but if it’s not successful, why continue? Social media can be a time-sucker. You need to assess how much time it’s taking and balance it with its success. This requires 2 things: - **Having a regular, established process so it can be tweaked and improved.** *Be realistic about who will be involved with the posting and monitoring and how much time it’ll take.* - **Know what you’re trying to accomplish.** Social Media can do 4 things: Enlarge reach, drive traffic, attract leads, and engage visitors. *Be realistic about your goals.* Here are 3 practical mistakes that Churches need to correct with their social posts: 1. **Not Entertaining; Only Informative.** Great social engagement holds the attention of an audience. Stop bombarding your community with information; instead, let the majority of your posts be entertaining and [engaging](https://www.beknownforsomething.com/your-church-isnt-social-3-proofs/). Churches love to use social media as an advertising tool. No one tunes into a TV channel for only commercials. They want a good show! 2. **No Images; Just Long Text.** Research shows that images attract interest. Think short when it comes to posts (follow twitter limits of 140 characters even for Facebook), and consider the image that should be included (make the size of it based on the platform reuqirements). Ensure it corresponds with the interests and [age of your community](https://www.beknownforsomething.com/act-age-community/) and it works within the mobile platform of the social media you’re using. Most are viewing on mobile! 3. **Not Sharable; Too Internal.** Be careful that posts are not too directed to your internal congregation because they’ll rarely be shared to their friends. [Facebook](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/) limits circulation of your posts to about 1/8th of your page followers. If you get someone to [share your post](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/), it raises the amount of views exponentially. People rarely share an internal-style message, but they will share educational and entertaining content. Your church congregation is “meeting” regularly on social media (Facebook, Twitter, Instagram, Pinterest, etc) — be there for them, meet them where they’re at, and engage with them. Listen and respond all the time! **Categories:** Communication Strategy, Social Media **Tags:** Church, Engagement, mistakes, time --- ### [Act the Age of Your Community!](https://beknownforsomething.com/act-age-community/) **Published:** August 17, 2016 **Author:** BKFS **Content:** The (big-C) Church covers the globe through a web of local ministries. We’re part of the Church because of our relationship with Christ. Why are we part of our local (small-c) churches? Because it’s in our local community and represents our faith understanding. Based on the community’s diverse beliefs, denominational churches arise so that there are enough to facilitate the belief mosaic of the area. Most people will drive about 20 miles or less to a church. There are very few churches who are established because of age alone. Some cater to young people and some to older people; but mostly, the church has various age ranges who are attracted to the worship style offered. If you have a church that has a worship style that attracts mainly older people, then the community needs to have enough older people who agree with your beliefs to make the church successful (or pay the bills). Often, we’re asked about the health of a local church. We like to start with their “age”. From internal information, we calculate the average age (or median age) but often, we simply “calculate” the age by [attending](https://www.beknownforsomething.com/tips-effective-church-greeters/) regular, average, Sunday morning services to get a sense of the age of the congregation. In order for a church to be healthy, they should represent the greatest potential (age-wise) in their community. For example, if it’s a retirement community, we expect the congregation to feel older. In America today, the largest demographic group is the [Millennials](https://www.beknownforsomething.com/3-church-changes-required-for-the-next-generation/) (roughly age 14 – 33), so each time we analyze a local community demographic, we often see a bubble of Millennials. Rarely does the church feel that young. Why? Because the leadership is usually older, and they’re conducting services in a manner that they like. The buildings, and their interior style, are always getting older and traditions continue to age. ## Want your church to be healthy? Start acting the age of your community. And that’s often much younger than you think. I’m not saying to change the message or beliefs. I’m just suggesting that your paint, decor, worship methods (that are preferences), and [communications](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/) have to start attracting and appealing to the younger demographic or our churches are going to “age out” of existence. The church relies on an audience of believers. Therefore always start with your community to determine your preferences and styles. Then share the life-changing, ageless faith of Jesus Christ. Let’s be [relevant](https://www.beknownforsomething.com/commandment-8-thou-shalt-be-relevant-and-changing/)! **Categories:** Communication Strategy, Leadership **Tags:** Church, community, healthy, Millennials, relevant --- ### [Your Church Communication Elusive Magic Bullet](https://beknownforsomething.com/church-communication-elusive-magic-bullet/) **Published:** August 10, 2016 **Author:** BKFS **Content:** A friend recently texted to request help with a computer issue. I knew how to do it, so I gladly offered to sit and show them. There was a pause and they asked, “can you just give quick instructions now?” They obviously wanted me to text back a single tweet that would educate them to do a difficult task. Can 140 character count actually do that? Each week, I teach a Sunday School class based on simple teaching. Many believe that it’s a copout. “Simple” must equal “easy”. I can tell you that it’s the opposite. Editing and making a message concise is excruciatingly difficult. If it were easy, everyone would do it. ## We all want a magic bullet solution. We visit the doctor and request a quick summation for what’s wrong and then hope that a pill, taken once a day for 10 days, will cure our ills. The solution that avoids any “hard work” or long “strategic process” that leads to our goals. Need to lose weight? Companies offer a quick and easy solution when in fact it actually requires time, will-power, and exercise. What took a long time to go wrong usually takes longer to fix. Church communications is difficult. Complex. Complicated. It’s not easy to give a Magic Bullet solution. I’ve been in the field for almost 30 years and I’ve written hundreds of articles offering tips and solutions for virtually every church communication problem. People still request “the one thing” that’ll miraculously solve all the issues in their church. It’s impossible. We all nod our heads; it seems so obvious. But if you’re really desperate for that magic bullet (and skimmed down the article to find it), I’d suggest a trifold bullet: - get [focused](https://www.beknownforsomething.com/3-turnaround-tips-for-a-shrinking-church/), - get [organized](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/) - fix your [system](https://www.beknownforsomething.com/5-things-a-communication-strategy-will-do/). Don’t know where to start? Pay for a [communications consultant](https://www.beknownforsomething.com) who loves the church and understands it. It’s like hiring a good doctor. **Categories:** Communication Strategy **Tags:** Church, focus, organize, quick fix, solution, system --- ### [3 Steps to Being Discovered in a Marketing Saturated World](https://beknownforsomething.com/3-steps-discovered-marketing-saturated-world/) **Published:** August 3, 2016 **Author:** BKFS **Content:** The other day I picked up a “Where’s Waldo” book (the discovery books from the 80’s and 90’s). I used to love gazing at the intricate drawings, trying to find the little striped-shirt kid. [Slate.com](https://slate.com/culture/2013/11/wheres-waldo-a-new-strategy-for-locating-the-missing-man-in-martin-hanfords-beloved-series.html) took the time to research and publish a strategy to find him at least 50% of the time — you simply look in two 1.5” areas and presto, half the time, you’ll see the little dude. He is also rarely located at the top and bottom of the page or near the outside edges. These tips help! Those cluttered illustrations could represent the intensely saturated marketing world we live in. Messages push us from all sides. We get hit by about 5000 marketing messages every day (in an average 16-hour day, that requires an attention decision every 11.5 seconds). When your church tries to scream a message into that pandemonium, it feels so obvious to you that it’ll break through. But it doesn’t. Much like looking for the striped kid with the obvious stocking cap, but even when you know what he looks like, it’s almost impossible. ## **How can a church stand out in this marketing saturated world?** **It’s basically 3 steps:** 1. **Talk specifically to a segmented audience.** People respond to communications that say their name, job, feelings, position. It’s like having your child say your name across a crowded room — you look up. **The Challenge:** Knowing what groups you talk to best and developing [Personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) (that fully represent your church membership) so you can talk directly to them. 2. **Say something unusual. Boring gets passed over.** We’ve all been watching TV, half-way paying attention during a commercial break, and an unusual commercial gets you to look up. The church has to figure out how to [get noticed](https://www.beknownforsomething.com/6-ways-to-get-noticed/). Jesus would say things that grabbed the crowd’s attention. **The Challenge:** Being creative without being contrived. It’s also difficult to be creative and different every time — be careful not to fall into the trap of out-doing yourself to the point of unbelievability. 3. **Be effective with keywords.** Imagine if you could assign every small item in Where’s Waldo with a keyword: i.e. bread, light, house, black shoe, etc. Then for that special cap, you assign a keyword “striped cap”. Afterwards, you simply “search” for a “striped cap” and something points directly at what you’re looking for. That’s the power of [keywords](https://www.beknownforsomething.com/be-known-for-love/). Assign and use keywords that your personas are looking for in Google. 90% of all website visits are from search engines. **The Challenge:** Discovering what each persona will search for. Start with problems, concerns, and goals; and their solutions and paths towards them. Will you get everyone’s attention? Nope. Just try to increase your discoverability. Keep note of successes and failures from your open rates and [page clicks](https://www.beknownforsomething.com/3-critical-church-website-errors/). The more you try, the better you’ll become. It’ll take time, but you’ll start to enjoy the journey! *Just like I enjoy looking for Waldo.* **Categories:** Communication Strategy **Tags:** Church, keywords, personas, Waldo --- ### [3 Critical Church Website Errors](https://beknownforsomething.com/3-critical-church-website-errors/) **Published:** July 26, 2016 **Author:** BKFS **Content:** When the world started building websites, people were amazed. They instantly questioned, “will they catch on?” I remember my first conference in the mid 1990’s that talked about their power. Most of us got caught up in the technical programming complexities and how the tool was actually created. I left wondering if anyone would want the hard work of creating them! Dial-up modems gave way to high speed internet, wifi, and now mobile; so the pace of website popularity has become mainstream. Websites are everywhere, and we take them for granted. Perhaps though, we’re still too bogged down with the “tool” and developing content that we’re missing critical issues. Popularity of the method doesn’t mean that all of our websites are useful. In fact, having a website can [waste your time](https://www.beknownforsomething.com/wasting_time/) if you’re not doing the right things with them. Your congregation and community may even find the information they’re looking for all while you’re missing out on the key power of having a website. ## A church’s website should help the church leadership while delivering the right content to its audience! **Here are 3 critical errors** most Churches are not considering and therefore not benefiting from: 1. **Don’t think of your website as a brochure.** They’re a conversation. A printed brochure simply offers information for someone’s understanding. A [website](https://www.beknownforsomething.com/no-secret-good-church-websites/) can do so much more — it wants interactivity and engagement. A website needs to listen, take information, process requests, and deliver information on demand. A good communicator listens more than they speak. 2. **Don’t answer the “now what?” question on every page.** You should know why you have your [content](https://www.beknownforsomething.com/people-hate-reading-web-content/) on your website. You anticipate a desired response from it (or should). Like an understanding salesperson, you need to [direct people](https://www.beknownforsomething.com/church-website-says-no-say-go/) to what is next (what you want them to look at or make input). It’s like hearing a good story and asking “why are you telling me this”; you can guess but who better to guide you than the person telling the story! A good communicator leads people with content. Keep them engaged! 3. **You’re not watching the metrics.** Your website wants to tell you about your audience and your content. Websites are collecting a ton of information and Google Analytics is collecting that information for free (if you set it up properly). Once you login, you’ll discover who’s reading your content, how long they spend, what pages they go to, what search engine and keywords they used to find you, and lots more. A good communicator uses this [data](https://www.beknownforsomething.com/1-web-trend-churches-should-do-well/) to shape their content. Websites offer so much more for effective church communications than print materials. It’s the real reason we all have websites. Harness the power now! **Categories:** Communication Strategy, Content, Website Design **Tags:** analytics, conversation, Engagement, metrics --- ### [You Need This Kind of Church Communication’s Calendar](https://beknownforsomething.com/need-kind-church-communications-calendar/) **Published:** July 20, 2016 **Author:** BKFS **Content:** My wife and I have a busy, active family with two sons. We’ve constantly tried to juggle details of work, church, school, and play. It’s been frustrating and impossible with all of us living on our own schedules. My wife started a written family calendar that quickly became a shared iCal calendar once we all had smart phones. It became the easiest way for us to realize what we’re doing and where the date conflicts happen. Nothing in our family is an “official” event until it’s on our calendar. ## **Your Church Communication’s Team needs an event calendar much like a family calendar.** It’ll be the communication’s hub of your church; and because of its importance, it needs to have these 4 characteristics: 1. **Get everyone on one page.** You must establish one set of rules so all leaders communicate freely using this one calendar. No one can build their own calendar. They must use the master communications calendar. Every event that’ll be communicated internally and externally has to be on it. Gather every leader (who creates/implements events) into one room to discuss the importance of getting their information accurate. Remind them of the one thing your church is [known for](https://www.beknownforsomething.com/be-known-for-love/) in the community and how important it is that each ministry needs to reinforce it. It’s your core positioning benefit that attracts people and must be controlled. 2. **Tear down silos.** Once everyone is together, explain how important it is for each ministry to know, support, and promote ALL events in the church. No ministry acts alone in a church. ALL members and visitors of your church must see (and love) this coordination so that events don’t trample the time of our already-busy families. [Silos](https://www.beknownforsomething.com/deep-church-communication-issues/) are for farms and serve no purpose in ministry other than protecting an individual ministry leader. Tear them down! 3. **Create an accessible calendar.** Every church is different, so assure that all ministry leaders and assistants have easy access to the communication’s calendar. They shouldn’t have any excuses for not using it. 4. **Be willing to shift or eliminate events.** Develop ministry empowering rules for the calendar. You want all ministries to play fair, have the ability to be heard, and have the power to bump another event until its locked into place. It’s best to do this within the confines of a [tiered ministry strategy](https://www.beknownforsomething.com/tier-church-communication-fears/) (“all-church” events take precedence over “all-ministry” events, and smaller events find their place between larger ones) and when everyone is sitting around the table. Annual or semi-annual calendar meetings work best. Like most things, establish foundational rules ahead of time, and the communication calendar will work more effectively. The NUMBER ONE rule? Everyone must think of the well-being of the church (ALL members and community outreach). Establish your communication [personas](https://www.beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) (the targeted people groups for your ministry) and remind every one about them at your meeting! **Categories:** Business Essentials, Communication Strategy **Tags:** communication tiers, Ministry, silos --- ### [Be Known for Love](https://beknownforsomething.com/be-known-for-love/) **Published:** July 13, 2016 **Author:** BKFS **Content:** Jesus called his disciples together in John 13 and washed their feet just before His evil betrayal. In the chaos over the discussion of who it was that would betray Him, Jesus says to his disciples “Love one another. Just like I love you; Love one another” Why you might ask? Then He continues “because by your love, they’ll know you are my disciples”. Jesus actually was teaching them the subtle art of [SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) (search engine optimization) way ahead of its time. You want to be known (or found) for something? It’s easy. Learn about it, concentrate on it, repeat it liberally, and use the words over and over. Discover who needs to benefit from it, then seek them out and administer it freely. ## Jesus said, “Love”. It’s that simple. Meanwhile, the church in their genuine attempts of living less sinful lives and becoming the moral compass for their community, has become known for what we’re against more than what we’re actually for. How did we go wrong? In [church communications](https://www.beknownforsomething.com/3-church-communications-time-savers/), we have a multitude of “good” things that we do as a church. You could probably list dozens of ministries, activities, and programs. There are so many! But if we want to be known for all of them, we’ll sadly be known for very few of them. Perception from the community takes over if we don’t emphasize one or two things. Even the congregation (internally) may start to think of you as a “busy church”. “Busy” is rarely perceived as a good thing. So what should you do? - **Prioritize Ministries.** Every ministry can’t be the most important and every ministry can’t be equal. Every announcement in the church can’t get the same treatment. Every external message can’t tell everything you’re doing. It’s difficult, but you need to prioritize what you do; create a [tiered communication](https://www.beknownforsomething.com/tier-church-communication-fears/) approach that allows some ministries to rise to the top of your communication channels while others don’t get as much emphasis. Trying to balance everything ends in a drone of the “forgotten”. - **Identify Unifying Keywords.** Another approach that can work is to identify with a concept, emotion, or benefit that connects all your activities. Emphasize it and each ministry becomes known for it. Look for a unifying theme that’s desired in the community. Think about “why” you do what you do and communicate activities in that manner rather than in “what” or “how” explanations. Would you like an example? Jesus said to [Love](https://www.beknownforsomething.com/please-love/). And instantly everything He did and His disciples did was associated with Love. Why did He discuss being known for Love when He did? Perhaps because He wanted to contrast Love with the Betrayal that was taking place. Why should we be known for Love today? It’s in stark contrast to everything around us. **Categories:** Communication Strategy **Tags:** announcement, communication tiers, keywords, Ministry, SEO --- ### [Fall Church Calendar: Be Social](https://beknownforsomething.com/fall-church-calendar-be-social/) **Published:** July 5, 2016 **Author:** BKFS **Content:** We clearly know the best means of transportation. If I’m headed across the street, it’s easier to walk. If I’m traveling several states from here, I’d choose to fly. It comes down to what I want to achieve, the time needed, and the transportation methods available. When it comes to [effective church communications](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/), it’s also dependent on what you want to accomplish, the time you have, and the tools available. Most church ministry [calendars](https://www.beknownforsomething.com/no-money-church-communication-solutions/) parallel the school calendar making the Fall the official kickoff season and a reasonable time to encourage someone to start a new schedule. ## July isn’t too early to get started planning your communications for the fall. Social media needs to be one of your methods of communicating your church’s fall calendar, but don’t overestimate what you can do with the tools (facebook, twitter, instagram, snapchat, etc). Here are 4 things to consider for a Fall Social Campaign: 1. **Know what you’re trying to achieve.** Social media can accomplish only 4 things: Enlarge Reach (engage with people who you normally don’t), Drive Traffic (to your website), Attract Leads (get “likes” so you can talk to them later), and Engage Visitors (talk to the followers). If this is your first campaign, tackle one or two goals. It takes a lot of work to do all four. 2. **Define your audience.** All engagement rises and falls on your audience. Be reasonable and specific in who you want to reach. The more you pinpoint, the better your chances. If you don’t have many followers, start to attract as many as possible. Stop spending a ton of hours on social media talking to a few people when it’s easier to call and talk to them. Utilize ad tools and a few dollars to engage a larger group. You can reach people based on zip code, city, or occupation. The audience also determines what social media tool to use (based on who’s using them). Want to reach “everyone”? Start with [Facebook](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/). 3. **Create a reasonable schedule.** The social media selection decides how frequently you should post. Under-do it rather than over-do the schedule. Facebook shouldn’t be more frequent than once a day. Twice a week is a good start. Twitter, however, can be several times a day. Whatever you choose to do, keep to a regular schedule. Try to post when people aren’t engaged with something else (lunch break, evening after the kids go to bed, etc). Use a content scheduler like Hootsuite to manage the schedule and pre-load posts. 4. **Enlist help with your content.** Your campaign will be successful based on content. Consider what your audience would find interesting and deliver every time. Don’t promote much more than 20% of the time; with 80% being inspirational or entertainment. [Sharable](https://www.beknownforsomething.com/difference-likable-sharable-social-media-posts/) content is better than “likes” since it increases your audience. One caveat: Don’t create a monster campaign that you can’t sustain. It’s like deciding to walk to another state. It’s the wrong means to an end (and most will end up failing). **Categories:** Communication Strategy, Social Media **Tags:** calendar, Church, social media, transportation, worksheet --- ### [The Difference Between Likable and Sharable Social Media Posts](https://beknownforsomething.com/difference-likable-sharable-social-media-posts/) **Published:** June 29, 2016 **Author:** BKFS **Content:** Thinking about shareable [social media posts](https://www.beknownforsomething.com/5-social-media-tips-for-small-churches/), I remembered a conversation I had. “Hey, do you remember *Susan Branscombe* from elementary school?”, I was asked recently by someone from my old neighborhood. I couldn’t recall her. That’s not unusual since a few decades have gone by. They went on trying to get me to remember her. Only after several descriptions, I remembered she was in most of my elementary classes. Now I slightly remember the nice girl. But she really isn’t memorable. However, if I’m asked about someone who got into trouble years ago, I’d remember them quite clearly. Everyone used to talk about their indiscretions. And we still might! **It’s the difference between likability and shareability.** [Social mediums](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/) allow us to read/watch/see something and then 1) scroll past 2) like it, or 3) share it. As a church, which is the best? The answer is obviously the last. Churches produce lots of [announcements](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/). When announced from the pulpit, we see people ignoring them, some nodding in favor, and some (rarely) who can hardly wait to tell others about it. You know, Pastor’s resignation or the cool outreach event that breaks your church norms. We don’t want announcements, social media posts, or [sermons](https://www.beknownforsomething.com/4-ways-to-make-shareable-sermon/) to go unheard or ignored. We want them be liked. So we create ones that people nod and agree with. And then they forget them. Stop it! ## Instead, break away from the usual posts and make things shareable. Create buzz. Create shareable social media posts! Facebook only shares your posts with less than 10% of the people following your page (about the same percentage paying attention during service announcement time?). They want you to pay to “boost” your post to “everyone”. But a “share” is a FREE way to gain more audience. Everyone who shares your post opens up their followers to the important church message. **What makes a post shareable?** It’s not easy, but here are a few ideas: 1. **Do, show, or say the unexpected.** Be funny, different, or emotional. 2. **Be urgent.** Not with exclamation marks (!!!) but with a genuine story that needs to be told. 3. **Know your post’s audience and direct it to them**; make them WANT to share it because it speaks to who they are or who they know. Be real. Remember that everything changes for each social channel, each piece of [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/), and your particular audience. The only way to know what works for you? Keep track of your successes. And then stop creating boring posts. Leave that to the other churches. **Categories:** Announcements, Communication Strategy, Social Media **Tags:** Announcements, Church, Facebook, like, sermons, share, social media --- ### [Change Nothing? Nothing Changes.](https://beknownforsomething.com/change-nothing-nothing-changes/) **Published:** June 22, 2016 **Author:** BKFS **Content:** The church has (rightfully?) been accused of keeping everything the same. “We’ve never done it that way before” is heard throughout many churches. We are afraid of change. Of course, important tenets of our faith need to stay the same because that’s the truth that makes us the Church! But when it comes to [ministry methods](https://www.beknownforsomething.com/3-turnaround-tips-for-a-shrinking-church/), we need to challenge them. Are they working? Really? **If the church is being rejected because of our message, it’s understandable.** But if the community rejects our ministries because of the way we’re carrying out our faith, we need to consider changing things. The scary truth? The majority of communities are growing while the majority of churches are staying the same size, or sadly, declining. It appears that the community is largely rejecting us. The first chapter of James talks about the foolishness of looking in the mirror, walking away and forgetting what we look like. He equates that to listening to the Word only and not doing anything. Not changing when we know we need to. ## The local church often realizes they need to make changes but fails to make them. There are many [church communications issues](https://www.beknownforsomething.com/church-communication-issues-to-fix/) that need changing (none of them have to do with doctrine or biblical teaching). They’re simply practical improvements that allow us to accomplish the great commission better. How will they believe unless they clearly hear (Romans 10:14)? Want more ministry impact? You’ll need to change something. Here are 3 suggestions to start with: 1. **Become memorable.** Our churches are blending in. We need to identify how we can stand out in our communities. Actually [become needed](https://www.beknownforsomething.com/3-marketing-lessons-from-jesus/). *Please note:* make sure you become salt and light so we stand out in this dark world that needs disinfectant. 2. **Open Communication Channels.** If you’re mainly talking to people inside your church, you’ll never expand your reach. There are lots of communication channels that will increase your footprint (if done properly). Make sure all messages direct back to your professional [website](https://www.beknownforsomething.com/3-ways-church-websites-broken/). The power of communications is through an effective [digital hub](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) (social media, email campaigns with an effective website). *Please note:* Don’t start anything unless you are committed to consistently using the channel. 3. **Create a Team.** More than one person is needed to accomplish great communications. No one person can know everything that’s going on in a busy ministry let alone communicate it effectively through all your channels. *Please note:* the most successful [communication teams](https://www.beknownforsomething.com/7-things-every-church-communication-team-needs/) have a seat at the leadership table. They need to be able to shape the messages and be aware of them from inception. **Categories:** Communication Strategy **Tags:** Church, communication, community, memorable, team --- ### [Tips to Effective Church Greeters](https://beknownforsomething.com/tips-effective-church-greeters/) **Published:** June 15, 2016 **Author:** BKFS **Content:** Every week you have families arriving at church. They walk through the main doors of your building and follow the same path that they usually take to “their” seat. I regularly do church [mystery](https://www.beknownforsomething.com/please-love/) visits in order to get an impartial feeling for a congregation. I attend each Sunday service, and I’m surprised about my compulsion to sit in the same seat for different service times. We love routine. Our regular attenders love routine, as well as the church staff. Our [greeters](https://www.beknownforsomething.com/are-visitors-really-welcome-at-your-church/)/ushers fall into a regular routine too. This is your comfortable church world! Entering this routine are your visitors. People who don’t know the routine feel very out-of-place. Everything seems totally different. ## That’s why we have greeters. To make visitors feel welcome in your world. Be careful that your greeters don’t appear to be scripted volunteers acting overly friendly. Where they’re standing in a line at the main doors looking like “paid” help. This overwhelms visitors and feels awkward breaking through the welcoming barrier. It’s better for your greeters to be in various areas of the church and feeling more organic. When greeters feel like they’re everywhere, more congregants will mimic them. This is all a good thing! The whole church needs to be trained to be greeters, breaking out of their routine; and truly promoting an authentic [community](https://www.beknownforsomething.com/3-starting-steps-to-community/) of believers. Connectors and greeters. Here are church greeter tips that must be trained: - **Greet everyone equally but observe those who are out of their routine.** They are the people who need assistance, guidance, and love. - **Be helpful but not overbearing.** This balance must be achieved. Training the ability to read reactions is difficult. Watch those who do it well, create a training video, and practice scenarios. - **Break out of the Greeter’s routine.** Greeters greet. They say hi and shake hands. Greeters tend to get into a habit of saying the same things and doing the same actions without treating everyone as an individual. Authentic [welcome](https://www.beknownforsomething.com/changes-needed-in-the-church-4-welcome/) is critical. - **Be spiritually sensitive.** In a department store, a greeter who genuinely welcomes will get people asking them for directions. A great church greeter is more than a welcomer. They’re sensitive to the spiritual needs of every person they come in contact with. Sure, they won’t be able to help everyone, but they must know who can — or the process that’s in place for a seamless handoff. Church greeters are essential in the life of your church. They’re the face of your ministry and therefore need to be taught properly how to make everyone feel welcomed and comfortable learning the regular routines of your church. **Categories:** Leadership **Tags:** Church, guest, mystery visit, visitors, volunteers --- ### [7 Things Every Church Communication Team Needs](https://beknownforsomething.com/7-things-every-church-communication-team-needs/) **Published:** June 8, 2016 **Author:** BKFS **Content:** For a Church Communication Team (CCT) to work in an average church, a lot has to coordinate correctly. I talk to a lot of CCTs who feel defeated and not appreciated. This helps nobody. These are symptoms of greater needs. Every CCT wants church ministries to be successful. ## **They need 7 things for that to work:** 1. **A place at the Leadership Table.** A CCT has to understand every church activity, event, and opportunity; so their leader needs to be at the [leadership](https://www.beknownforsomething.com/45-must-learn-must-read-quotes/) table. There’s no way they can understand the complexity of your church if they’re treated as order takers. The more leadership responsibilities you give them, the more they will work like a leader. 2. **Respect.** The CCT is juggling a lot of details. They’ll forget things. They’ll drop the ball. They need effective processes to keep them from doing it regularly. When you bring issues to them, they deserve your respect. The more respect you give, the more you’ll get. You’re christian servants seeking a greater good. Respect that. 3. **Accountability.** CCTs need someone who, with respect, will hold them accountable to deadlines. They don’t need someone looking to “catch” them dropping the ball. But in order to have the system work, you need to let them know you need it when promised. Do it with love. Reward them when they deliver! 4. **Overview and Details.** Sure, you don’t have all the details, but at the moment you have an overview of the event, you need to give a heads up to the CCT. Hopefully it’s already on the communications [calendar](https://www.beknownforsomething.com/no-money-church-communication-solutions/) so it won’t be a surprise. Try to be early and deliver it in the manner it’s requested. Once you have details, according to the team’s requirements, deliver them. CCTs should not be expected to retrieve, discover, or go without details. It’s your job. 5. **Goals. What the win is.** Your ministry is closest to the event. You know what your goal or dream is for the outcome. If you don’t? It’s not up to the church communication team to guess. Tell them clearly what you’re praying for as the “win”. Ask them to pray with you and ultimately if they can help you achieve your goals. Teams like to win. 6. **Encouragement.** The [Church Communication Team](https://www.beknownforsomething.com/your-communication-team-needs-1-very-important-thing/) wants to promote and enable ministries through their work. As they do that, the other ministry staff needs to have a heart of [encouragement](https://www.beknownforsomething.com/3-ways-to-encourage-your-staff-today/) and fan the flames of the CCT. 7. **Time.** In order for the CCT to be successful, they need time for everything they’re doing. Ministries that want a lot from the CCT need to deliver the above 6 things in a timely fashion. Ask the team how long they’ll need to accomplish your requests. Understand that heavy work flow (time of year) can affect deadlines. Work with them. Understand them. The goal in all of this is to create an environment of trust and ministry enablement. If your communicator doesn’t want this or doesn’t have the ability to deliver what they’ve promised on a regular basis, then the church needs 1 additional thing. A new communications person. It’s a huge responsibility. **Categories:** Communication Strategy, Leadership **Tags:** accountability, calendar, deadlines, encouragement, goal, Ministry, respect, time --- ### [Your Church Website Says No; But You Say Go](https://beknownforsomething.com/church-website-says-no-say-go/) **Published:** June 1, 2016 **Author:** BKFS **Content:** I was driving down a city street in a school zone and a Police Officer was directing traffic. He had 8 lanes of traffic and his arms were swinging with various gestures in various directions. I thought he was telling the lane next to me to stop and for me to go. I was wrong. ### No one wants to interpret signals incorrectly. Fortunately, the police “allowed” me to proceed and no one was hurt. A church has their [website](https://www.beknownforsomething.com/3-ways-church-websites-broken/) out in the internet fast lane with the intention for people to discover it and be compelled to attend. But instead, some church websites scream STOP even when the words on the page say GO (to the church). Mostly, your website is for internal [communication](https://www.beknownforsomething.com/3-church-communications-time-savers/); but it must be set up properly so that the seeker going to your site feels welcome. You don’t want your church website to be a barrier to their attendance. Here are 4 ways to make sure you’re signaling the right thing to visitors: 1. **Connect the church web experience to your actual church experience.** Many churches use template websites that don’t look at all like the church. They don’t look like the church, sound like the church or interact like the church. A brand disconnect happens when a visitor enjoys a web experience but doesn’t have the same experience when they arrive on campus. Try to mimic your brand in both places. Almost everyone who attends your church for the first time will have seen your website before the visit. 2. **Ensure your church website has a visitor area.** On your home page, be sure to have a specific area clearly directed to visitors. They want to know what to wear, what to expect on campus, where to park, service times, and if there are important things that will help their experience. They’d also like to know who’ll help them on campus (and a number to call if they want to talk to someone before their visit). The more helpful you are online, the more they’ll anticipate the helpfulness on campus. Ensure it happens that way. 3. **Think like a visitor for your whole church website.** Most visitors will look around your site to see what “really” goes on. Make sure the visitor doesn’t encounter internal language that makes the church feel like a closed community. Simplicity attracts; complexity drives people away. 4. **Connect through the web but don’t expect them to go.** Yet. Sure, you want every website visitor to engage in order to attend your services. Except, you should try to develop a long-term online engagement first. Get them interested in your solutions. Consider simple e-books, tip-sheets, and informational pages that can be shared or downloaded. Once your community discovers your value online, they’ll decide (later) to attend. And the more they engage with your online solutions, the more they’ll understand your purpose and mission before their first visit. **Categories:** Communication Strategy **Tags:** guest, visitor --- ### [3 Church Communications Time Savers](https://beknownforsomething.com/3-church-communications-time-savers/) **Published:** May 18, 2016 **Author:** BKFS **Content:** As I visit churches across the country I realize that ministries have so much to communicate: events, promotions, services, requests and [stories](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/). Sadly, the more I research behaviors of church staff, I see we’re doing more and more while having less time to get it all done. ## Since we have limited time, we need to start using it effectively for the most important things. Regularly church communicators say, “I just don’t have time for that, but I wish I did”. The truth? We make time for what we prioritize. Period. So, let’s solve this. **Church communications requires leadership.** Taking charge of the time and things you’re doing is essential so you get the important things done! If you’re simply order-taking than you’re not doing the job effectively. A church communicator NEEDS to have a seat at the leadership table. Why? To focus the other leader’s efforts and to understand the “why” of everything you’re communicating. Then save a ton of time starting with these 3 foundational actions: 1. **Determine your purpose and the expected results.** In order to be effective, you need to know the expectations for your position and the results people are expecting. Many times, this discussion reveals unrealistic expectations. This tough conversation will help you manage your time better since many elements of your job don’t lead to results. Cut out or enable others to do those things that aren’t part of your job expectations. 2. **Prioritize and Organize.** You’re busy, you can’t do everything. Most of our time is wasted on things that aren’t all that important (even if they’re urgent). Help your ministries prioritize the things that are handed to you. Create [tiers](https://www.beknownforsomething.com/tier-church-communication-fears/) of communications: The higher on the scale means that it impacts the majority of people in your congregation. The bottom of the scale? Events that need limited promotion since they reach a very limited crowd. This hierarchy shows leadership and allows a standardization that makes sense to everyone. Only dedicate [website](https://www.beknownforsomething.com/no-secret-good-church-websites/) and [bulletin](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) real estate to your most important things. This also means your time. Stop wasting time on events that don’t get returns; instead, empower the ministries to promote on their own (perhaps on an inside web page). 3. **Seek Others.** Why is that creatives love to do everything themselves? We love to blame it on [budget](https://www.beknownforsomething.com/3-ways-to-get-a-response-when-you-dont-have-big-budgets/) and standards; but it often comes down to selfishly overworking. You are a leader and a minister; start leading and empowering a team of people. That’s true ministry! Can’t afford to hire people on your team? Then use [volunteers](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/). The time commitment will pay off in the long run. Also seek outside [consultants](https://www.beknownforsomething.com/contact/), education opportunities and applications that will feed your leadership. Not only are these time savers, they’re lifesavers. Start fixing and directing people around you so that everyone’s happier and you get up each day loving your job. You can do this. [](http://cta-redirect.hubspot.com/cta/redirect/383327/e6374bc5-9978-491c-ae7b-35c7308aac3c) **Categories:** Communication Strategy, Leadership **Tags:** budget, bulletin, communication tiers, hierarchy, leadership, organize, results, save, tier, time, volunteers --- ### [Eliminate All Parking Barriers at your Church](https://beknownforsomething.com/no-parking-barriers-church/) **Published:** May 9, 2016 **Author:** BKFS **Content:** Most church properties have things that tells the community it’s a gathering place for worship. A steeple, a sign, stained glass windows, architecture, and, of course, a parking lot. What does your parking area say to your [community](https://www.beknownforsomething.com/3-starting-steps-to-community/)? Is it full looking? Tidy? Always empty? Is it welcoming? Could it be a barrier to worship? Or a [barrier](https://www.beknownforsomething.com/internal-understanding-isnt-good-church-communications/) for your community to try church? Here are 4 ways to eliminate barriers when it comes to your church parking: 1. **Think twice about Pastor parking.** Some church members honor their Pastor with a special parking location. Have you considered what this feels like to your congregation? To your community? Does it come across as an elite spot? Does the sign scream “everyone else isn’t important”? Many times the Pastor’s spot is the best, most convenient location that should perhaps be reserved for guests and the handicapped. Make sure your Pastor appears as a servant and a shepherd; not a CEO or head of staff. 2. **Suggest staff and workers park at the back.** Most people serving the church arrive early to do their job. If they take the parking areas closest to the doors, it forces the rest of the community (and guests) to park farthest from the entrances. Some people may chose not to attend if they can’t find a close spot. Emphasize how this eliminates barriers and promotes ministry spirit! 3. **Be proud of your guest spots.** Having special spots near the door for guests (visitors) says many good things to your community: You value guests, you expect guests, you want to recognize them. Make sure you utilize the spaces wisely and can add to them if needed. Have clear signage directing people to them and make sure parking attendants are aware of them. It’s also a good thing to have your greeters to be watching those spaces so they can specially greet those coming from the spots and direct them to visitor help areas. 4. **Consider your parking lot as another communication venue.** Everyone must walk through the parking area so ensure that you use the location to communicate your church [brand](https://www.beknownforsomething.com/4-huge-branding-mistakes/) story. Walk from various areas of the parking lot towards your various doors: what does it say about your church along the way? Can you see brand colors, brand promises, and feel brand emotion? Consider music (think amusement parks), lighting, colors, smells, and brand messages. Make sure your signage is accurate at all entrances and large enough to be seen from decision spots. It’s an annoying barrier to walk up a sidewalk to discover on a small sign that it’s not a convenient entrance. Knowing your community and your audience, consider other parking areas that they would regularly use in your community; visit those locations and make sure your lot is as nice (or nicer) than anything the community has to offer. Your parking truly is the entrance to worship. **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** brand, community, guests, park, parking, signage --- ### [Seriously: there’s no Secret to good Church Websites](https://beknownforsomething.com/no-secret-good-church-websites/) **Published:** May 1, 2016 **Author:** BKFS **Content:** A few years ago, during a meeting, someone asked a question about an upcoming national event. We all guessed at the answer. Then someone suggested to “[Google](https://www.beknownforsomething.com/3-church-things-google-cares-about/) it”. They “found” the answer on a desktop computer in the next room. Fast forward about 10 years and this time the meeting was around a restaurant table. A question came up and I was able to say, “I’ll check” as I pulled out my iPhone from my back pocket. The internet is just a click away and we rely on it. Now we even have the power of the internet on our watch! The internet of things (IoT) is taking over. So why do we think it’s a secret about why church websites are good? What websites do you go to regularly? What makes them a good website? There’s really no secret. You know the answer: ## We go to church websites for solutions or information. Want good church websites? Consider what you already know from websites you frequent often and: - **Provide [Solutions](https://www.beknownforsomething.com/3-ways-church-websites-broken/).** Think about what people in your community might be looking for. They have specific questions, pains, needs or desires. In the church we’re tempted to think that people want the history of the church or a listing of ministry details. But most people aren’t looking for that kind of information. Instead, try to provide solutions that they’re looking for. - **Provide [Information](https://www.beknownforsomething.com/what-your-church-website-screams-about-you/).** Yes, the church history and ministry listings are information. But ensure your information is desired by a lot of people. Often we provide content for a few members who may want minutia (details only a few people may want). So we write long paragraphs and take up a lot of room on your website. It doesn’t make for good church websites — just a website with lots of content that most don’t want to wade through. Instead, provide important information that a lot of people are seeking. Good church websites are about good content. Once you get that done, deliver the solutions and information in a simple, professional user interface. It’s that simple. No secrets here! Here are more [tips](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/). **Categories:** Communication Strategy, Content, Website Design **Tags:** Church Websites, Google, Information, internet of things, IoT, solutions --- ### [Internal Understanding Isn’t Good Church Communications](https://beknownforsomething.com/internal-understanding-isnt-good-church-communications/) **Published:** April 24, 2016 **Author:** BKFS **Content:** Churches love to talk to themselves. We create internal groups, names, and acronyms that try to sound clever but no one outside of our church would ever know their meanings. This isn’t a good way to communicate! ## Recognize any of these Internal Acronyms? **FROG** = Forever Relying On God **DIVAS** = Divine Inspired Victory Against Satan **DOG** = Depending on God **AWANA** = A Workmen And Not Ashamed **GLUE** = God Loves Us Eternally **GAP** = God Answers Prayers Do I need to continue? We love to create committees to create outcomes that make us look like we’ve worked hard and developed cool stuff. There’s probably a good reason that there’s never a statue of a committee in a park. We defeat ourselves by becoming overly complicated. And internal. ### Two problems arise: 1. **Creates multiple brands in the church.** You need one solid simple brand name. It should be your overall church brand and then a descriptor that accompanies it. For example: Crossroads Presbyterian Youth rather than some made-up name. 2. **Omits people who don’t have an understanding.** We have a problem in the church today. Communities are growing but our churches aren’t. This is a sign that the community doesn’t connect with our churches. Is it any wonder why? We build internal barriers that keeps the average unchurched person from feeling included. They hear our “internal speak” and they say, “that’s not for me, it’s a private club of Christians”. Here’s what we should do: 1. **Eliminate all internal Acronyms that don’t have a generally-accepted meaning.** If it needs an explanation, it’s not good communications. 2. **Simplify.** Say it like it is. Clever is rarely better. Tear down this barrier to communications and your [community](https://www.beknownforsomething.com/the-church-communication-secret/) will start to understand who you are and what your church is doing! **Categories:** Communication Strategy, Content **Tags:** acronyms, community, internal communications, signage, simplify --- ### [3 Ways Church Websites are Broken](https://beknownforsomething.com/3-ways-church-websites-broken/) **Published:** April 3, 2016 **Author:** BKFS **Content:** Imagine driving a car that doesn’t work properly. Every time you get into it, there are constant reminders that you need to update your vehicle. Perhaps it’s a convertible with the top constantly down while it’s cold outside. Warning lights are going off all the time and everyone around you knows the car is totally wrong for you. It doesn’t make sense does it? If you absolutely can, you’ll figure out another way. It’s that important! A lot of churches are using broken online [communication](https://www.beknownforsomething.com/creating-an-effective-church-communication-system/) vehicles every day. Many are investing countless hours and dollars to sustain their bad church websites. Anyone that clicks on one of the church websites sees that it’s all wrong for them. It’s crazy. ## **Let’s stop the madness!** Let’s create effective online tools to communicate quality ministry. We represent the King! Here are 3 ways church websites are broken that I’d recommend you fixing (or getting someone to fix for you): 1. **Can’t find important things.** We hear it all the time, people come for directions, service times, and what to expect when visiting; and they can’t find it easily on the church website. Those links should be on the home page. Your main menu should also be around 5 links (that don’t need an explanation) while the lists under the main menu should be obvious and few. Make it easy to find your ministries! 2. **Too much content on a page.** Most people won’t read more than 50 words on a webpage (unless it’s a blog where they’ll read about 300) so why put more than that on a church website page? If you absolutely “have” to; I’d recommend having links (in the slimmed down content) to take people to additional information. Or make the long text scannable (good headline, descriptive subheads, and bullet points or bolded text so someone can scan and get the understanding). Stop using long paragraphs! 3. **Not found in [search](https://www.beknownforsomething.com/seo-is-a-waste-of-money/) engines.** Having a website that’s not easily discoverable, is like parking your car and forgetting where it is. You want potential visitors to discover your ministry! Start with your URL: make sure it’s short and easy to remember. Then think about keywords that people would google to find you (think concerns and solutions). From that list, think about unique pairings and unique solutions you offer in your programs. Then set up your meta tag [keywords](https://www.beknownforsomething.com/3-dos-and-3-donts-for-church-websites/) and use them throughout all your [content](https://www.beknownforsomething.com/3-ways-to-develop-great-content/)! **Notice I didn’t once mention [design](https://www.beknownforsomething.com/church-website-paradigm/)?** That’s what most ministry leaders want us to fix — but it’s usually more important to have a [simple website](https://www.beknownforsomething.com/church-website-stop-apologizing/) with proper content. A website is just a tool — a vehicle — to post content. Start with content and then consider updating your website design later. **Categories:** Content, Digital Hub, Website Design **Tags:** Communication Content, design, homepage, keywords, links, menus, SEO, websites --- ### [3 Post-Easter Communication Changes](https://beknownforsomething.com/3-post-easter-communication-changes/) **Published:** March 27, 2016 **Author:** BKFS **Content:** It’s hard to believe that [Easter](https://www.beknownforsomething.com/what-easter-reminded-me-about-marketing/) is finished for another year. *All that preparation and planning — especially with communication!* Hopefully your church used this holy day to reach into your community and minister to their needs. After any large event, you should have a post-analysis of successes and weaknesses. The sooner that happens after the event the better. Be a leader and assemble a variety of people (staff and volunteers) who will honestly discuss the details and aftermath. ## **Church communication isn’t a science; it’s an art.** Every ministry is different; so the possibilities for effective church communication are endless. Some things can simply be copied from other churches but the majority of content and design needs to be customized to your local church needs. You have a unique audience! **We recommend these 3 church communication changes right after Easter:** 1. **Consider how many extra people are coming to your [website](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/).** You probably had more communication activity in the last few weeks because of Easter. People who don’t regularly hear about your church (or even came to Easter services) will have a better recall of your name. If they google your name hopefully they’ll find a great website. Start with the “who” (who’s on your website): regular members, new visitors, prospective visitors. Start asking yourself these questions about them: What are they looking for? What do you want them to do? Provide it as easily as possible. Can’t do that? Consider a new website and better communication strategy. 2. **Get ready for Summer.** Easter tends to psychologically move us towards summer. Since people are paying attention to you especially around Easter; make sure you lead them to your next “good thing”. Easter attracted them but how will you keep them coming? Prove that you’re a church that helps them. In the summer and then the Fall. It’s time for spring cleaning — go through EVERY web page. If the content isn’t relevant; let it expire or recede into the background. Make sure the momentum is forward with nothing saying “backward”. Consider our [website audit](https://www.beknownforsomething.com/website-assessment/) — we’d love to help! 3. **Itemize how you could improve and start making changes.** Consider how your church communication interacts. Your [digital hub](https://www.beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/) (social, web, email) must work together so that your messages are clear and discoverable. Make them work well, and your congregation will be happy! Of course, Easter requires followup before Easter’s totally complete so there’s lots of work to be done. Consider now, your communication strategy that will lead to an effective year of communications that will lead to next Easter. It’s not too soon to be planning. We’d love to help! [Contact us today.](https://www.beknownforsomething.com/contact/) **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** audience, changes, easter, post-easter, summer, website analysis, website audit --- ### [Spring Break: 3 Reasons You Need One](https://beknownforsomething.com/3-reasons-you-need-a-spring-break/) **Published:** March 17, 2016 **Author:** BKFS **Content:** It’s difficult to take a spring break when running full speed on a treadmill. That’s the thought I had at the gym this morning. We’ve convinced ourselves that we can’t possibly rest when we’re in a fast-paced [ministry](https://www.beknownforsomething.com/4-things-to-a-different-ministry-this-fall/) world. ## It’s a lie. God didn’t really need to rest at the end of creation; except He wanted to demonstrate to us creative ministry people the need for a Sabbath. A break. That’s why we rest on Sundays, right? Not exactly. Perhaps this is a clue to the incredibly high ministry burnout rate. Remember when spring break finally arrived when you were attending school? Wonderful feelings instantly return to my mind. Rest. Fun. **You need a Spring Break.** It seems that most church ministries take awhile to gain momentum after the busy Christmas season. Then deadlines for [Easter](https://www.beknownforsomething.com/your-easter-communications-tune-up/) come racing towards you. You panic. This is not the time for a spring break! Everything will fail without me. The treadmill is set on a fast sprint. It’s true: only in your mind. Here’s 3 reasons you need to take a Spring Break: 1. **Gives you a new perspective.** When I take a vacation, I tend to notice new things. I read more, contemplate tons, and actually wake up each morning rested and seem to solve more on vacation than during my work week. When I return to my desk after the break, I manage the [workload](https://www.beknownforsomething.com/80-of-your-work-is-wasted-time/) a lot better. *This is worth it all.* 2. **Motivates you to get the plates spinning.** Instantly, we give excuses of why we can’t take a break. “Nothing will get done” or “it’s not worth the crunch of getting everything done before I leave”. There’s always excuses. A good ministry leader CAN’T do it all. In fact, a great ministry leader realizes that they need to automate tasks and not do them all alone. An anticipated break forces you to create proper systems so that everything CAN be done while you’re gone — and maybe after you’re back too! Create margin so you can dream more. 3. **Reminds you it’s not all about you.** Ministry can’t be about the leaders; it has to be about the [volunteers](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) who spend countless hours wanting to serve. Remember them? They’re not paid like you. Now is the time to encourage them and rally them to keep things operating without constant supervision. Perhaps you need to discuss with them the need to take their own break from ministry so they don’t burn themselves out either. Have I convinced you? Imagine how much better you’ll do once you’re rested and refreshed. So, go ahead, fill out the vacation request form. Just plan it after Easter (of course). **Categories:** Communication Strategy, Leadership **Tags:** burnout, Day of Rest, rest, Sabbath, vacation, workload --- ### [Last Minute Easter Communications Tune-up](https://beknownforsomething.com/your-easter-communications-tune-up/) **Published:** March 13, 2016 **Author:** BKFS **Content:** Spring breezes are barely starting to blow and air conditioning companies have started suggesting a tuneup for your AC unit. Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. Lent season is underway so… Easter [communications](https://www.beknownforsomething.com/2-ways-to-stretch-your-church-communications-budget/) need a tuneup for the challenge to come! ### Easter is the climax of the church calendar! In a few days, Easter will be unfolding in our churches. Most congregations swell by 50% (or more) and the special services that shout the resurrection message will occur. Effective Easter communications is essential to help pack the pews and keep the momentum after the Easter Eggs are eaten. Most people love Easter! Your Easter Communications Tuneup Checklist: 1. **Plan; but not just for the day.** It’s never too early to start planning (you may want to think about NEXT Easter now!). Envision what “success” looks like for Easter. Is it lots of people? Excitement? Launching a new vision? Getting the community engaged with church? Once you know the goal, then start creating communication steps to transport your congregation and community from where they are; to where you want to take them. The farther back the better. Most people need to hear/see an announcement 2 or 3 times for it to sink in. Since Easter’s so close now, consider alternate means to reach people if necessary. Be aggressive and consistent. And start thinking about next year already. 2. **Concentrate on the Unchurched.** Most churches swell in size on Easter and we’re quick to boast that we’re reaching the lost. Most times, we’re not. We simply have most of the regular members coming on one Sunday (when they normally skip weeks); and we also get the whole or extended family of members. Shhhhh: this happens easily with little effort. This year, REALLY assess your Easter audience to see if you’re reaching those who have no church home. If you are, create the simple goal of letting them have a wonderful experience with church — and put yourselves on their radar. They may actually need you in the future! If you’re not, set the goal for better community involvement next year. This is a tough one! 3. **Improve your Digital Communication Hub.** Visitors to your church are going to look at your website for: times, directions, what Easter services will be like, what to dress like, and what to do with their kids. Make sure your website provides this information easily. Most will look in the last week before Easter. Whew! Some will look at your social media — will they get excited for what’s going to happen? Finally, be ready to interact with them afterward if they want to register for information while on campus. Set up email engagement that they’ll want (marriage tips, family focus suggestions, upcoming community events, etc). 4. **Plan the month after Easter.** When you have that many people in one place, Easter service is a unique opportunity to introduce something that will keep everyone returning. So plan something special AFTER Easter! Make sure you’re responding to needs, concerns and goals in their lives. If you have a GREAT solution, they’ll come for it. He is risen. Yes, indeed! Start praying for those who need to know (or be reminded) of the power that the risen Christ can bring. There’s not much time left, but there’s no better time to start preparing. Start now. **Categories:** Communication Strategy, Digital Hub, Leadership, Social Media **Tags:** checklist, digital hub, easter, evangelism, plan, social media, tips, tuneup, unchurched --- ### [Your Church Needs an Alarm Clock](https://beknownforsomething.com/your-church-needs-an-alarm-clock/) **Published:** February 20, 2016 **Author:** BKFS **Content:** I got my first Walkman® when I was 16 so I could listen to the radio while I delivered newspapers. Imagine! Coupling music with work. Having that flexibility was a great [solution](https://www.beknownforsomething.com/no-money-church-communication-solutions/). Back in the Canadian city where I grew up, my parents listened to CFNB; but I preferred the more “hip” CIHI. Occasionally I even listened to CFQM, our country station at the time. What’s amazing is that I didn’t have to look up those call letters, I still remember them. I bet you can too if you’re older than 35. There were so few stations and each one was “known for something”. Today’s different although I still listen to music while I work and travel. I often listen to iHeart radio (or Spotify) and one of its many stations. I’m not even sure what I’m listening to most of the time. It’s just “music”. When I get tired of one station, I move on. **Sounds like church doesn’t it?** People have lots of churches to choose from (if they want “church”). And people “try” a church for awhile and then move on when they get bored. Think about radio stations for a second. They aren’t really selling music. They’re selling ads. And music is simply the way a station gets us to listen to the ads. And in order to sell ads a station needs listeners. Since music is available everywhere now, iHeart needs to think differently to attract. Instead of “music”; they started thinking about a problem their music could solve. Someone on their marketing team realized that all their listeners need sleep and therefore they need to be awakened. So, they built an alarm clock app that turns on iHeart automatically every morning. Brilliant. **Your church wants to tell people about Jesus.** But you need people to come to your services in order to tell people or empower members to tell others. #### **Stop thinking about your [programs](https://www.beknownforsomething.com/seriously-church-stop-using-facebook-this-way/) (though they’re certainly important), you need to concentrate on what solutions you have for a [pain](https://www.beknownforsomething.com/the-church-communication-secret/)/need that most of your [community](https://www.beknownforsomething.com/3-starting-steps-to-community/) experiences.** And then communicate that solution. It will attract people so you can carry out your mission. It’s good, Biblical evangelism. Be known for a solution. Like the iHeart alarm clock. **Wake up church!** Without a communicated [solution](https://www.beknownforsomething.com/the-church-communication-secret/); people will solve their pains another way. **Categories:** Communication Strategy, Leadership **Tags:** choice, iHeart, music, programs, radio, solution, solutions, Spotify --- ### [4 Ways to Make Shareable Sermon](https://beknownforsomething.com/4-ways-to-make-shareable-sermon/) **Published:** February 14, 2016 **Author:** BKFS **Content:** ## Pastors have a lot to say in a Sermon. God has put these important messages on their hearts. But the impact of a sermon is only as good as the people who hear it. **If no one comes to listen, no one will be influenced by it.** That’s why every Pastor has to develop a platform. People who are interested in what they’re saying. It’s not just the people in your pews each Sunday though; although it once was. In our internet-aware culture, we have so many more opportunities for developing a platform. The true test of a good platform is whether someone takes your sermon and wants to share its content. Jesus was excellent at that. Imagine what He could’ve done with [social media](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/) or a [website](https://www.beknownforsomething.com/church-website-favorite-said-no-one-ever/)! If you can get someone to share your sermon content; you’re developing a solid platform of people who are engaged with you. Imagine the influence you could have! **Here are 4 ways you can develop a shareable sermon:** 1. **Let your Audience help direct your content.** Every good communicator starts with identifying a particular [audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/) and determines what they need. The best formula? Become a solution to their problems or give them a clear path to their goals. 2. **Let learning styles stretch your communication methods.** People learn visually, aurally, verbally, physically, logically, socially, or solitarily. Never teach towards one style. Get people to write something occasionally, have them listen to a song, get them to engage with a video clip, spend independent time alone (perhaps in prayer), or hold something in their hands. Use this to break the sermon time up into smaller increments. It’ll hold their attention longer and will aid in their learning. 3. **Keep it short and organized.** A communicator needs to stop talking before the audience stops listening. Most audiences will be engaged longer when they see someone in-person (in a worship center). This changes drastically when it comes to video or an online source. Remember that people tend to multitask when watching online. In general though, we know that attention span is dropping. Learn to self-[edit](https://www.beknownforsomething.com/3-editing-skills-you-must-use/). Always leave them wanting more. Don’t say anything that’s not necessary to your audience. Give them 1 point to remember and they’ll remember it exponentially more than 6 points. Organize your points to be remembered! What’s remembered will be shared more. 4. **Edit to the sharing-engine standard.** Enter [social media](https://www.beknownforsomething.com/your-church-isnt-social-3-proofs/). People LOVE to share great content (think youtube, Facebook, etc). There’s a huge problem though. Most people won’t watch an online video that’s as long as a typical sermon no matter how great the content. Imagine that you delivered the perfect sermon and people talked about it a lot. Still, very few who missed it will go and watch the entire sermon. Editing down the sermon to a 3-5 minute video will get so many more people to see your content. People love sharing these short videos on Facebook and Twitter. Hate to lose the long-form? Provide a link so people can see the whole thing (but most won’t). **Categories:** Communication Strategy, Leadership, Social Media **Tags:** audience, concerns, Edit, goals, platform, problems, sermon, sharing, social media, solutions --- ### [A Church Quitter: Tips to Reaching Them](https://beknownforsomething.com/dealing-with-a-church-quitter/) **Published:** February 8, 2016 **Author:** BKFS **Content:** ## Are you a quitter? Most would say, no, I’m not a quitter. But I think there’s lots of ways we quit. Some statistics say as many as 95% of dieters fail. With 45 million Americans dieting each year, there’s some quitting going on. Should I ask about your daily quiet time? Sadly, I realize I’m a quitter. I love the benefit of personal bible reading and prayer but I drift away. Regularly. **It’s hard to be critical of people who stop regularly attending church.** Although I can’t imagine being a quitter. But statistics say it happens all the time. People leave church; maybe not all at once, but they stop regularly attending, move to occasionally coming, and then disappear. It happened to me a few years ago at my local gym. I was going every day. Then 2-3 days a week. Then I became a quitter. And my membership lapsed. Within 2 months I realized that my pants were shrinking and I didn’t feel as good about myself. That’s the time the gym needed to contact me and asked me to come back. But instead, I didn’t hear from them. Several months went by until a friend invited me back. The friend who won’t let me become a quitter. What about your [church](https://www.beknownforsomething.com/church-website-favorite-said-no-one-ever/)? What do you do about a quitter (aka: former member, back slider, former saint)? Here’s 3 ways to deal with a quitter: 1. **Monitor what regular attendance means.** When a credit card is used in an odd, non-regular way, an alert is given for someone to check on your card. Churches need to decide what is the “regular” pattern for members attendance so we can send out an alert when people are wavering. Small groups can monitor this easier by holding better accountability. 2. **Send an alert.** Is that an [email,](https://www.beknownforsomething.com/2-things-you-must-remember-about-emails/) a personal letter or a call? If someone is slowing down in attendance, it’s an excellent opportunity for ministry. Is work, home, stress the reason? Sickness, death, pain? Or maybe they’re questioning what church has to offer them. It’s easier to reach them now by ministering to them. 3. **Know the time of pain.** The moment I expanded beyond my pant’s waistline after I became a gym quitter. If people stop going to church, there’s a time that they should miss something. You need to determine that time frame and send another alert to contact them. People don’t miss you? You’ve discovered a greater ministry issue. The key to all of this? Make sure you’re keeping good records of people who “try” your church. Keep an [email](https://www.beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/) or number so you can contact them. And then do it! The gym had a lot of my personal information (thanks to their contract) but never contacted me once. Shame on them. And shame on you if you’re not contacting people that drift away. In case you were wondering, I’m back at the gym. I’m getting my benefits again. And all my pants seem to fit better! Now, that’s a great [benefit](https://www.beknownforsomething.com/features-vs-benefits/). **Categories:** Communication Strategy, Digital Hub, Leadership **Tags:** analytics, attendance, backdoor, email, gym, outreach, quit, quitter --- ### [The Church Communication Secret (Shhhh)](https://beknownforsomething.com/the-church-communication-secret/) **Published:** January 31, 2016 **Author:** BKFS **Content:** ## Church Communication must be broken. Thousands of churches are closing every year; only 1 in 5 are growing, and it’s estimated that 3500 people abandon church DAILY. Only a small amount of churches seem to be working, so church communication must be a secret. Have you ever watched one of those viral videos with clever hacks for everyday problems? I’m drawn to them, and every time I watch one, I learn something new. What causes this life-changing attraction? The formula is the same as the memorable TV infomercials: *Emphasize the pain that many have by making it sound like there’s no hope for the average person.* Then, with simple tools or ingredients, demonstrate a surprisingly easy solution. Once you see the solution, you ask, “Why didn’t I think of that?!” **The secret behind hacks and infomercials?** Someone identifies the prominent problem within a particular [audience](https://www.beknownforsomething.com/plug-your-audience-in/), creates a compelling story that most will associate with, and then when the heightened interest is achieved, cleverly launch the [solution](https://www.beknownforsomething.com/no-money-church-communication-solutions/). Then they create a way to ensure the [story](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) will be discovered and shared. **Church should be like this.** We have THE simple Solution for all of mankind’s problems. It shouldn’t be a secret! Why doesn’t the community know it? *The church isn’t sharing our life-changing stories.* Most won’t listen to preaching, Bible verses, or anything spiritual. But they love compelling stories. Church communication stories seems so easy, but we’re not doing it. The Bible demonstrates it well. It’s a collection of stories that emphasize common pains and needs. The people who follow after God are successful while the ungodly ultimately fail. In the New Testament, Jesus offers a surprisingly simple solution over complex religion. **Yet, our communities hear us offering complex religion.** We’ve often created church services that are laboriously, in-depth, scholarly, educational presentations that (even for the committed follower) are not compelling or practical. The average person only remembers a small amount of the information. ### It’s hard to share what you can’t remember. A good church communicator is compelling, surprising, interesting, [shareable](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/). Even a complex doctrine can be told in a way that people understand it. Then the Holy Spirit will use those stories to pull people to Him. As Church Communicators let’s become the interpreter of all the things happening in our churches. And tell amazing life-changing stories. They’re everywhere. **Categories:** Communication Strategy, Content, Leadership **Tags:** audience, communication secret, concern, infomerical, problem, solution, stories, story, storytelling --- ### [Seriously Church, Stop Using Facebook This Way](https://beknownforsomething.com/seriously-church-stop-using-facebook-this-way/) **Published:** January 24, 2016 **Author:** BKFS **Content:** ## **Facebook celebrates its 12th birthday next month.** *Time flies.* [Social media](https://www.beknownforsomething.com/steps-ensure-church-social-media-working/) (Facebook, Instagram, Twitter, etc.) has changed our lives. I remember the first time I registered on Facebook’s website. I thought I’d be the only person with an account but no friends. Then, almost like magic, people found me from the past. And I located long-lost relatives and friends. I started to figure out how to write content that attracted more people. Now, throughout all my social networks, I have almost 30,000 who are “friends”. Find me on most social sites [here](https://about.me/markmacdonald). Perhaps followers would be a better word. Or stalkers. Ultimately, they’re people who want, for some reason, to keep up with me, my life and my thoughts. I still find it humbling. **What about your church?** Since Facebook has 1.5 billion active users, it assures that almost everyone is on it. It makes sense that a lot of churches have a page that communicates to their congregation. Most churches didn’t jump on the Facebook bandwagon till 2009 (just 7 years ago). **But why do people follow you?** If we understand that, we’ll understand how to get more followers and what content to develop. 1. Most people follow pages to **associate themselves** with a “brand”. They want others to see that they’re proud of who they follow. The start of social media evangelism perhaps. 2. They want to **be entertained and informed** by your updates. This is where the church starts to get it wrong. When it comes to entertainment, let’s look at TV. We tune into our shows for hours because of the entertaining content. During the show (unless you’re watching Downton Abbey or other PBS shows) you get some ads. We’ve become accustom to this ratio (approx. 80% entertainment to 20% ads). Most people endure the ads to get the entertainment. Still TV is the biggest advertising medium, accounting for 57.6% of all ad buys (Nielsen). So, why do people pay for ads if people tune in to watch the entertainment? Because, along the way, people see and respond to the ads. **The 80% allows the 20% to work.** And when the entertainment wanes, people stop “following” the show. I say all of this because a lot of churches have decided to use their Facebook page to scream ads (announcements, reminders, etc) at their followers. When they need to develop wholesome entertainment that attracts (and keeps) their followers; and then insert the occasional “ad”. More people will respond to them since more people will be engaged with your page. And you’ll be more likely to attract the unchurched too. Why is this so important for the church? Because of your [mission](https://www.beknownforsomething.com/pastor-hows-your-vision/). When I ask most Pastors which is more important: your people or your programs; almost 100% say “people, of course”. But when I look at church Facebook pages, I often see only reminders of programs. To the outsider, it’s almost like you care more about programs. That’s a shame. **Categories:** Communication Strategy, Digital Hub, Social Media **Tags:** advertising, Engagement, Facebook, mission, promotion --- ### [“My Church Website is my favorite!”, Said No One Ever](https://beknownforsomething.com/church-website-favorite-said-no-one-ever/) **Published:** January 12, 2016 **Author:** BKFS **Content:** What is your favorite [website](https://www.beknownforsomething.com/church-website-stop-apologizing/)? What site do you go to over and over again? It’s probably not your church website. Even if you [designed](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/) and developed it! And the sobering truth is; your congregation will never say your church website is their favorite place to go online either. *It’ll never happen.* So should we just give up on creating a good church website then? No! In fact, on the contrary, let’s take a look at America’s favorite websites and learn from them. According to the latest (at time of writing) traffic rankings, here are the top 5 websites (and their estimated unique visitors/month): 1. [Google.com](http://www.google.com) 2. Facebook.com 3. [Amazon.com](https://www.amazon.com) 4. [YouTube.com](https://www.youtube.com) 5. Yahoo.com Anything surprising? [Wikipedia](https://www.wikipedia.org), eBay, [Twitter](https://twitter.com/), [Reddit](https://www.reddit.com), and [Netflix](https://www.netflix.com), finish off the top 10 most popular sites. What can we learn from this list? Can your church (which probably ranks outside of the top 100,000 websites) possibly take away from those that cost a gazillion dollars compared to yours? Plenty. Open the top 5 (I added links above) and see what I’m talking about. Here’s 3 simple things: 1. **Learn what web paradigm is and stick to it.** [Paradigm](https://www.beknownforsomething.com/church-website-paradigm/) is what “most” popular website designs follow. It’s that comfortable feeling that occurs when you get to a website for the first time and you instantly know where things are and how to navigate. \*\*\**You need to follow these essentials in order to have your website feel natural to everyone:* – **Headers are a simple space at the top.** It’s getting shorter and compressed with a small logo in the top left (usually). There’s a site-wide search area contained inside. – **A Menu is found just under the header or down the left side.** Occasionally there’s a “secondary menu” in the header (upper right near the search area). The menu is simple, self explanatory and organized. – **There’s a simple main content delivery area.** Near the center of the page slightly to the left. Why? People tend to spend more time on the left side of a web page. – **The footer is a small space at the bottom.** It usually contains the menu again, a privacy policy (if you collect data from forms, etc), and a site map that can help [SEO.](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/) 2. **People want something from your site.** Make sure you deliver it simply. These website clearly demonstrate great content and anticipate how people are searching and looking for that content. Their menus deliver what people are looking for and no more. Design never gets in the way of content. \*\*\**Watch your page views to identify what people are looking for and stop pushing content that no one is interested in.* 3. **Get responsive.** Have a tablet or smartphone? I dare say you’ve been to these sites on your mobile device. Because of the small screen size, every website needs to look a bit different when “interpreted” in a small space. [Responsive websites](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/) do the translation seamlessly. \*\*\**You need one. About 50% of time spent online is on a mobile device. And it’s growing quickly!* **You’ll never produce your community’s favorite site.** But let’s learn and follow in the steps of the popular ones. Your congregation will be extremely happy you did! **Categories:** Communication Strategy, Content, Digital Hub, Website Design **Tags:** audience, design, menu, ranking, responsive, SEO --- ### [Church Website: Stop Apologizing Now](https://beknownforsomething.com/church-website-stop-apologizing/) **Published:** January 3, 2016 **Author:** BKFS **Content:** You’d never go to church wearing something that forced you to apologize each time you saw someone. “I’m sorry I have this huge stain on the front of my shirt”. *There’s only one time to make first impressions.* Imagine if you’re in charge of welcoming [visitors](https://www.beknownforsomething.com/4-ways-to-help-visitors/)! You’d spend time deciding what to wear and what to say. You’d not want to apologize for your appearance every time you met someone. > An apology is never a good introduction. Yet a church apologizes regularly about their church [website](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/). Pastors and Ministry Leaders all across the country have church website issues and they know it. When asked for information, they’re often heard saying, “Go to our website, but I’m not sure where the information is. I’m sorry, the website’s not that good. You’ll have to search around for it”. Churches often apologize for websites: functionality (or lack of it), content, accuracy, [design](https://www.beknownforsomething.com/commandment-2-thou-shalt-get-your-website-designed-well/), and programming issues. And we wonder why people don’t like going to our church website! No wonder why they like [bulletins](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/). Stop apologizing and do something about it! Now’s a great time to start working on the issues so that you can welcome your community for the Fall Program launch. **Here are 4 things you should do now to start improving your website:** 1. **Consider who your church website is for.** Is it primarily for your congregation? Is it for your greater community? Both? Once you decide; consider what that targeted [audience](https://www.beknownforsomething.com/branding-terms-defined-audience/) is looking for. What do they need from you? Why would they be clicking on your website? 2. **Organize your church website so people can find the information.** Your [sitemap](https://www.beknownforsomething.com/sitemap/) (the outline of every website page as organized under the menu) needs to start with a few main menu choices (4-6). Then it should be obvious where everything is organized. Most people only click 3x in a website so consider the very important things that should be on the home page (times, directions, search, etc). [Quiz](https://www.beknownforsomething.com/branding-terms-defined-focus-group/) some people to see if the outline makes sense. 3. **Simplify the User Interface Design.** Gone are the days when people enjoy cool, crazy, layered design. Now? They like simple, flat, design that doesn’t interfere with the content, but instead, delivers it without getting in the way. Make sure the site is “[responsive](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/)” so the device automatically rearranges the content based on screen size. It’s necessary! 4. **Edit your content.** Most people won’t spend longer than 10 seconds on a page. Edit your content so that it’s quickly scannable on each page. Also ensure your church’s keywords are used over and over again throughout the church website so it’s search discoverable. Know the desired “next step” on every page. Make every page actionable. **Your visitors and congregation get tired of hearing the apologies.** Let’s work on our church websites so that we’re proud of our online presence. God calls us to a higher standard! **Categories:** Communication Strategy, Content, Digital Hub, Website Design **Tags:** apology, audience, Communication Content, first impression, sitemap, user interface --- ### [Church Personas: Fat Ones. Fit Ones. New Ones.](https://beknownforsomething.com/church-fat-ones-fit-ones-new-ones/) **Published:** December 27, 2015 **Author:** BKFS **Content:** Awhile back, after almost a decade of going regularly to the gym, I took 6 months off. Fortunately, I returned after realizing my clothes were strangely shrinking. I was drifting away from being fit. During my break, I discovered if I didn’t workout daily and continued to eat what I’m accustom to, I would change (FYI: *physical growth is not the same as spiritual growth*). When I returned to the gym, I noticed the same people there; and it hit me that there are 3 distinct groups at the gym: 1. **The fat ones.** The overweight; they go regularly trying to lose pounds but they eat what they want moments after they leave. It just doesn’t work. 2. **The fit ones.** They understand it’s a lifestyle thing (inside and outside of the gym). They get it and it shows. 3. **The new ones.** They’ll stop soon once they don’t see results. They simply give up (it’s hard to get in shape)! January is full of these people. **The church is like the gym.** Like physical change at the gym, people realize they need something different in their spiritual lives. Church has a solution to offer! People start attending and want [benefits](https://www.beknownforsomething.com/features-vs-benefits/). You have three similar groups: 1. **The spiritually fat ones.** They try to get their act into gear but think that simply going to church is enough; while living like the world after they leave. 2. **The spiritually fit ones.** They actually live the lifestyle all the time and reap the rewards. It’s an “inside” and “outside” thing. 3. **The new ones.** People “trying” church for awhile but not seeing any rewards. It’s hard to get into spiritual shape! They’ll leave soon unless you intervene. It’s so critical to identify these groups. At the gym, you can imagine how differently you need to talk to each of the groups to motivate them and keep them attending regularly. Your church also needs to identify the groups so you can [communicate](https://www.beknownforsomething.com/worst-church-communication-strategy-ever/) differently to them. And when they choose to leave? Be sure to keep the communication relationship intact. They’ll eventually realize they’re getting spiritually flabby — and they’ll respond to your [invitation](https://www.beknownforsomething.com/not-a-lot-of-sugar/) to return. It’s good to get back into shape. Physically AND spiritually. [Let’s do it. Together.](https://www.beknownforsomething.com/contact/) **Categories:** Communication Strategy, Leadership **Tags:** fat, fit, gym, personas, spiritual growth, strategy --- ### [Quickest is Rarely the Best Choice](https://beknownforsomething.com/quickest-is-rarely-the-best-choice/) **Published:** December 20, 2015 **Author:** BKFS **Content:** #### You can have it good, fast, or easy. But you can only pick two. We’ve seen this statement. We chuckle over it and nod in agreement. But ministry staff doesn’t seem to get it. I talk to Church Communicators regularly and they often have complaints like “I’d love to do more to communicate the great stuff happening at my church but there’s never enough time to do it all!” It seems that senior leadership, other staff, and parishioners want everything fast. Because they put it off; you have to prioritize to get it done fast. > Quickest is rarely the best choice. Oh, it can be done. It’ll require a scramble where you risk burning out your staff or [volunteers](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) in order to create something that seems to work. But it’s not the best choice. Can I get a quick communication’s [plan](https://www.beknownforsomething.com/mud-your-marketing-communications-plan/)? Or a quick [social media](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/) post? Or a quick idea for the next sermon series? A quick [SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) result? A quick [bulletin](https://www.beknownforsomething.com/making-church-bulletins-better/) change? And the list goes on and on. No. No. No. No. No. Quickest is rarely the best choice. If you keep doing everything in a quick time frame, you’ll end up creating monsters. Everyone always expecting something from you quickly. And then more and more, things will pile up. **Here are 3 ways to stop the madness:** 1. **Create margin.** You may be able to do something in 2 hours. But allow more time with your deadlines. Just don’t abuse the extra time. Everything doesn’t take priority on your task list so some things require more time. 2. **Create a process.** With senior leadership endorsing it, create a time frame [process](https://www.beknownforsomething.com/coaching/) for everything that comes your way including details of what’s required for the project’s creation and approval. And once you have more time to work on things, *do things better*. Demonstrate the value in having more time to conduct your art. 3. **Create an acceptable way to say no.** Figure this one out and you should write a book about it. This is tough. But if you don’t have the ability to say no, you’re going to get sick, burned out, or worse. You can’t always be a yes person. Start slow. Just… say… no. Keep in mind that all ministry is about empowering people and getting projects to be done. Be careful in your process that you don’t become the person that only says no. Instead say, *“let’s figure out how we can get more time to do an even better job the next time”. Quickest rarely gets the job done best.* **Categories:** Communication Strategy, Leadership **Tags:** empowering, fast, madness, margin, no, process, quick, time --- ### [Pastor, do you need an Optometrist?](https://beknownforsomething.com/pastor-hows-your-vision/) **Published:** December 14, 2015 **Author:** BKFS **Content:** I visited the eye doctor. I have the issue that “older” people get: my arms just aren’t long enough to hold the book to read well. I hate to admit it. I need reading glasses to help my vision. I’ve never needed glasses. I’ve prided myself with perfect eyesight, but now my age has caught up to me. I can’t focus on anything within 20″ of my face. It’s hard not being able to see up close. I’ve tried department store glasses and even progressive lenses but I don’t like wearing them (or finding them). Pushing everything away from me to read has become annoying. The optometrist suggested one contact in my left eye that allows up-close vision while my right eye will continue to see great distances. I agreed to try it, so over several weeks my brain adjusted to the double vision. Eventually I’ll stopped noticing the switching of vision between eyes. I realize now, more than ever, that I need a good balance between near and far sightedness. Our church communications need this vision balance too. - **Near-Sightedness.** We need the ability to see the “up-close” things. Within our local church, our leadership team, the volunteers, members, and at our own desk. Are you able to focus on them? You need that vision! How are you communicating your vision, mission or [positioning](https://www.beknownforsomething.com/build-your-church-brand/) to the those close to you? We use the same tools ([social media](https://www.beknownforsomething.com/church-social-media-tricks/), word of mouth, [print](https://www.beknownforsomething.com/church-communication-strategy/), online, etc) but we should be using them differently. If we neglect the “close” things they’ll slowly get pushed away — or worse — they’ll move away. *It’s about team building.* - **Far-Sightedness.** We also need to focus past the close things and onto the greater community away from us. People who aren’t attending services and enjoying your ministry. Expanding our vision, mission and reach into the world. With the balance of communicating everything to those near at the same time. It’s about team expansion. Jesus was the Great Optometrist when He said in Acts 1:8: “…and you will be my witnesses in Jerusalem and in all Judea and Samaria, and to the end of the earth.” He pointed out the close places and the far, reminding us to be witnesses (communicating the gospel) with a good balance. 20/20 vision. He doesn’t require putting a contact lens in every day though. He just wants us to *balance our vision*. Fortunately He’s given us eyesight that should get better with age. **Categories:** Communication Strategy, Leadership **Tags:** close, far, leadership, mission, missions, positioning, sight, team, vision --- ### [3 Ways to Get a Response When You Don't Have Big Budgets](https://beknownforsomething.com/3-ways-to-get-a-response-when-you-dont-have-big-budgets/) **Published:** December 7, 2015 **Author:** BKFS **Content:** Flip on your TV and you get bombarded. Go to your favorite internet site and you get barraged. Pick up the newspaper and you get the same. Everyone is trying to get your attention: political ads, holiday ads attempting to drive traffic to large national chains while local businesses running poorly designed ads that no one pays attention to. It’s a busy time of year. Everyone is trying to get your attention. So, your church has events in this chaotic world. And your budgets are far less than the marketers you see everywhere on all mediums. So, what’s a church to do?! We hear the question often: “We promote church events but no one seems to listen and respond.” **Here are 3 suggestions to motivate a response when you don’t have huge budgets:** 1. **Direct your message to your [audience](https://www.beknownforsomething.com/3-church-audiences-you-need-to-know/).** This requires two things. You must know your individual audiences (personas) and you must know which events are targeting them. If you can’t quickly match your events to personas (groups that have similar perceived needs), it’s almost impossible to direct your message for a result. How to start? Pinpoint your audience needs that your specific event will solve. Then get their attention by emphasizing the need or the solutions you offer. Direct messaging is the most effective way to get your audience’s attention. Sweeping generalized messages from the stage aren’t the most effective use of your effort. 2. **Say it as simply and as concise as possible.** We don’t have time. People are [scanning](https://www.beknownforsomething.com/3-dos-and-3-donts-for-church-websites/) all the messages pushed at them and tuning out complex messaging. They’re looking for simple “what’s in it for me” messaging. Do the work for them; convert the long message into a simple message of pure benefits. If there truly is a solution to a need they have, they’ll respond. Just make sure it’s clear how they should move forward. 3. **Drive to your [website](https://www.beknownforsomething.com/church-website-paradigm/) and a call to action.** Since you have their attention and they don’t have a lot of time, give them the easiest path to more information. We know that real time information is available when we need it on a good website. Once people go there (from a link or URL) ensure that there’s a strong call to action with the information. A “now that you’ve read this, we expect that you will…” link. Have the ability for someone to subscribe, signup, post, or add to a calendar. The church needs to communicate better in order to reach the world for Christ. Still having problems connecting? Go into the highways and byways and compel those who need your message to come in (Luke 14:23). Start with a foundational look at your church programs. Ensure that they’re what people in your community [want](https://www.beknownforsomething.com/no-money-church-communication-solutions/) (need); and if they are and you’re communicating it properly; people will respond. **Categories:** Communication Strategy, Website Design **Tags:** ads, audience, Budgets, communications, compel, simple, website --- ### [3 Sanity Checks When Caught in the Middle](https://beknownforsomething.com/3-sanity-checks-when-caught-in-the-middle/) **Published:** November 28, 2015 **Author:** BKFS **Content:** My wife’s a middle child. She tells stories about how she felt left out and sometimes caught in the middle. You may feel like you’re always the middle person on the team. Not the best, not the worst. And we’re caught in the awkward couple of weeks in the middle of [Thanksgiving](https://www.beknownforsomething.com/3-surprising-things-thanksgiving-day/) and [Christmas](https://www.beknownforsomething.com/3-things-your-church-should-do-after-a-christmas-production/). *The middle gets a bad rap.* The middle is a strange time or position. So what do you do when you’re after a large event and before another. The church often has these times. You want to simply rest, but you’re overcome with the stress of what’s to come. Been there? There now? **Here are 3 sanity checks you should do when caught in the middle:** 1\. **Discuss the victories.** You believe you know the successes; but enjoy the different vantage points and opinions by sharing them with others that have been involved. You’ll be surprised at what they will consider victories; and hearing from different people in a meeting is the best way to encourage those who’ve just worked extremely hard and it’ll motivate them to greater things for the next big event. 2\. **Itemize the things you’d do different.** Slow Step #1 down and keep people from jumping to this second point. But once you do, be sure you start writing the findings. Be clear how it failed. Make sure it’ll start you thinking about the next step. Solving the issues is the point of this; not attacking anyone. 3\. **Apply what you’ve learned to the next big event.** Decide ahead of time what your “successes” will be for the next event. List them. It’ll give you a starting point for “discussing the victories” that you’ll do afterwards. Application of what you’ve learned is the greatest form of sanity. Actually changing things so you achieve better measured results. Caught in the middle? Take this time to take a deep breath. It’s ok to relax. But practice these 3 steps to improve yourself in the future. You have time. However Christmas is only a few weeks away. Don’t get caught in the middle. *Enjoy the middle!* **Categories:** Leadership **Tags:** Christmas, critique, encourage, management, ment, team, thanksgiving, victories --- ### [3 Ways the Church Could Learn from Black Friday](https://beknownforsomething.com/3-ways-the-church-could-learn-from-black-friday/) **Published:** November 21, 2015 **Author:** BKFS **Content:** The Black Friday name originated in Philadelphia about 4 decades ago as a description of the crazy traffic that occurs as people race to stores for after-thanksgiving sales but later became the day that describes when retailers start to turn a profit (according to wikipedia). *It’s become the Sabbath day of materialism.* We celebrate [Thanksgiving](https://www.beknownforsomething.com/are-you-practicing-thanksgiving-authentically/) where we acknowledge our blessings with family and friends. Then… bam! We turn into desperate people seeking incredible savings so that we can purchase bigger gifts for the ones we love. *Or ourselves.* So what can the Church learn from that?! If there’s one thing that the retail industry does well; it’s Black Friday. Everyone clearly knows about it and wants to participate (or not). The Church can learn 3 things about promotional [communications](https://www.beknownforsomething.com/2-ways-to-stretch-your-church-communications-budget/): 1. **Anticipation.** Black Friday is anticipated for weeks before. It’s so desired, people will endure the traffic, the people, the lines, etc. Does your church have a special service or event coming up? You have to create anticipation worthy of it. [Social media](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/), advertisements, word-of-mouth buzz, and [website](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/) descriptions all lead to great anticipation. If people don’t know about it, they’ll not even consider it. 2. **Add Value.** The church adds incredible value to our lives. Now we need to communicate those [stories.](https://www.beknownforsomething.com/church-storytelling-tips-social-media-edition/) If you don’t talk about that value, your event won’t have anticipation. It’ll become a chore and everything negative will be noticed. How does a Church add value? Consider your audience and list goals, dreams, hopes, concerns and pains in their life — make sure your event or service creates a path to the dreams, hopes, and goals or offers solutions to the concerns and pains. This is the true test of [engagement](https://www.beknownforsomething.com/2015-church-communication-trends-watch/). When people don’t find value in something, they lose interest. Share stories of real life change and how you were involved. 3. **Deliver.** Create an experience in the delivery. Many stores crank their Christmas music, have special entertainment, and special wardrobe, all while following through on the anticipation. Even if you don’t get the deals you wanted on Black Friday, you certainly get the experience. The Church often hypes something but doesn’t fulfill the promise. Make sure you live up to what you [promote](https://www.beknownforsomething.com/no-money-church-communication-solutions/). The Church has so much more to offer the world than any retailer. Our products are more valuable than anything purchased in stores. Now we need to step up with our communications to be noticed in the clutter of retail promotion. Sadly, if not, our message of hope, mercy, and grace will fall on ears that are listening to the world’s banter of materialism. [](http://cta-redirect.hubspot.com/cta/redirect/383327/e6374bc5-9978-491c-ae7b-35c7308aac3c) **Categories:** Communication Strategy, Leadership, Social Media **Tags:** advertising, anticipation, black friday, promote, promotions, stories, thanksgiving, value --- ### [Are You Practicing Thanksgiving Authentically?](https://beknownforsomething.com/are-you-practicing-thanksgiving-authentically/) **Published:** November 14, 2015 **Author:** BKFS **Content:** We’re just days away. Thanksgiving comes before Christmas although you wouldn’t know from the Jingly commercials on TV! Thanksgiving has sadly become little more than the official start of the holiday season. And that’s a shame. We have so much to be thankful for. Our salvation, grace, mercy, family, friends, and the list goes on and on. **When it comes to authentic thankfulness, is your church practicing it correctly?** My love language is words of affirmation. And like all languages from Gary Chapman’s book, “5 Love Languages”, people can use them improperly. When people affirm, thank, or try to encourage with words, they assume that almost anything can “work”. However, like all communication, the slightest issue can make your goodwill disingenuous. People have been burned by authenticity issues, sarcasm, and the feeling of “being used” that it’s critical to communicate thankfulness properly so people truly feel your gratitude. And I know that’s what you ultimately want since so many people help ministries function properly as the hands and feet of Christ. **Here are 2 things to consider in your church communication of Thanksgiving:** 1. **Don’t have other motives.** There’s often times when someone pours praise out, waits a few seconds, then asks for something. Let this thanksgiving be a time to truly voice thankfulness to your congregation and fellow ministers with absolutely no other motive; just be thankful for them. Maybe even offer them something to reinforce your thankfulness. **Example:** “Sarah, I’m truly thankful for how you’ve been able to minister to the kids in your Sunday School Class. Please let me know if I can ever do anything for you or if you ever need a break from teaching!” 2. **Speak thankfulness into who someone is and not just what they did.** A list of to-do items completed may receive praise; but true thankfulness shows gratitude for who someone has become. It takes more work to discover how to voice this; but therefore, it’s received with greater value. It also reinforces the message of inward change that motivates our outward service. **Example:** “Ben, you’re so dependable every week with your service. I’m so thankful that I can rely on you. You’re truly a God-send. Thank you!” The few words said following these things will linger in someone’s heart much longer than a quick thank you. This week think of several people who truly deserve some encouragement; and you become the messenger. You’ll be glad you did. Want even more impact? Write a shorthand-written note and drop it in the mail to them. It’s truly worth the price of the stamp! Happy Thanksgiving. **Categories:** Communication Strategy, Leadership **Tags:** love languages, Thankfulness, thanks, thanksgiving, volunteers --- ### [3 Church Things Google Cares About](https://beknownforsomething.com/3-church-things-google-cares-about/) **Published:** November 7, 2015 **Author:** BKFS **Content:** **Church communications is complex.** Anyone who thinks it’s easy isn’t doing it the right way. It requires creativity, lots of time, juggling of information, plus volunteers and staff working on it all. Many churches are spending a lot of time feeding their [digital hub](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/). The website’s the central hub with social media and email complementing the web communications. Their congregation knows what’s going on and are engaged because of an effective communication’s job. Bravo. But is this really what we’re doing “church” for? Sadly, we’re the reason for the “country club” accusations. We need to stop focusing internally and make sure our focus is external too. We must be found and presented to our greater communities. That’s exceptionally difficult to do. We must rely on the power of Google, Yahoo, and Bing. The community is going to the search engines and asking for things they need. These engines are recommending web pages full of solutions. Is your church a [solution](https://www.beknownforsomething.com/churches-need-a-well-whats-yours/)? **Google (and the others) care about lots of things; but especially these 3:** 1. **Solutions are presented.** Some people (perhaps 10-25% of the average community?) may be looking for a church in your community. They’ll probably find you if they type your denomination and city ([try it now](http://www.google.com)). But what about the vast majority of people who are looking for other needs? Marriage help, kid’s activities, family problems, etc. Are you known for any of these problems or solutions? In order for this to happen, you must use the same words throughout your website so that the search engines start knowing you’re an expert with these issues. These few [keywords](https://www.beknownforsomething.com/3-dos-and-3-donts-for-church-websites/) should also be added to your metatag programming. Headlines (H1 tags) and first paragraphs should contain your keywords to alert Google you mean business with them. 2. **Reviews.** When you googled your city and the word “church” you got a list of churches in your area along with reviews for the churches. Want to move up on that list? Usually “Google reviews” can do that. They also help people understand what your solutions are. Ask people to write some reviews using your keywords in them! 3. **Your Information is Current.** The search engines continually catalog websites (content, keywords, etc) so they can deliver search results quickly. This happens every week to 10 days. Google notices when you’re updating pages. They assume that you’re an expert on that page’s topic and they’ll recommend you before someone who doesn’t update their pages regularly. Update your page content regularly! Now. If you invest a lot of time to engage your community with what you’re doing, be sure that Google knows so that they’ll help attract people to your church. If not, you’re just talking to yourself. **Categories:** Communication Strategy, Content, Digital Hub **Tags:** Bing, Church, church communications, engage, Google, google reviews, keywords, reviews, SEO, Yahoo --- ### [Creating an Effective Church Communication System](https://beknownforsomething.com/creating-an-effective-church-communication-system/) **Published:** November 1, 2015 **Author:** BKFS **Content:** My garage and workshop needed organization. A quick look and it was obvious. I hate not being able to find stuff. The more disorganized something is, the harder it is to get started. They say that recognizing the problem is half the battle. I think they lie. Recognizing the problem is really only the start — of a lot of hard work! We’re often asked at conferences, “our church needs to fix (or establish) our church [communication](https://www.beknownforsomething.com/church-communications-3-ways-to-energize-it-part-1/) system” and then they add, “but how do we get started?!” In a short article, it’s difficult to explain all the hard work, but here’s 4 steps to get started: 1. **Form a team that can say “no”.** One person can’t do everything. Start with a small [team](https://www.beknownforsomething.com/your-communication-team-needs-1-very-important-thing/) of communicators who are committed to the senior leadership and mission. They should have two things: a love for effective communications and the leader of the group should have a seat at the leadership table. Communicators should love saying yes, but need to be empowered to say “no” in order to achieve the best for the church. 2. **Tier your communications.** There are a ton of messages coming from every program in the church. Each can’t have the same priority. Leadership needs to decide what your church should “be known for” and then your team needs to prioritize ([tier](https://www.beknownforsomething.com/church-communications-3-ways-to-energize-it-part-1/)) communications so certain messages are more important than others. The top tier gets announced from the stage perhaps. Second tier may get homepage space on your website and the worship guide. Third may get only a mention on the church calendar and on an interior web page. Once the tiers are established, you must remain consistent! 3. **Develop the [tools](https://www.beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/) people will use.** You can’t rely only on word of mouth. Yes, a pulpit announcement is very effective; but it’s limited. So develop tools that will be used. Print communication (bulletin, posters, brochures) popularity is waning everywhere; so digital (web, social, email, texting) is growing in leaps and bounds. You need to create a [digital hub](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) so that each tool interconnects and engages the largest audience. A communication campaign can be done very cost-effectively once you have the right tools in place. 4. **Create a Timed Strategy.** Create deadlines and content specifications so your communication’s team can create effective campaigns in enough time to reach the most amount of people. The [strategy](https://www.beknownforsomething.com/5-things-a-communication-strategy-will-do/) controls the delivery, content and duration of the messages. Once all of this is in place, over time, your church will be able to effectively share the message of Jesus Christ to more people through an effective church communication system. The fuel behind it all? Prayer. And a whole lot of organization. Interested in our [BeKnownforSomething](https://www.beknownforsomething.com/) team walking you through the [process](https://www.beknownforsomething.com/coaching/) that leads to an effective church communication [strategy](https://www.beknownforsomething.com/build-your-church-brand/) and system? [Click here to learn more.](https://www.beknownforsomething.com/coaching/) [Contact us.](https://www.beknownforsomething.com/contact/) **Categories:** Communication Strategy, Digital Hub, Leadership **Tags:** communication, communication team, digital hub, organization, print, priority, systems, team, tier, tools --- ### [3 Do’s and 3 Don’ts for Church Websites](https://beknownforsomething.com/3-dos-and-3-donts-for-church-websites/) **Published:** October 25, 2015 **Author:** BKFS **Content:** We understand the purpose of fences. Without them, we wouldn’t know the boundaries of our properties. Fences also give comfort. I’ll walk close to a fence that has a cliff on the other side while I’d avoid the area if the 3” thick divider wasn’t there. **Church [websites](https://www.beknownforsomething.com/12-church-website-tips-cheat-sheet/) need boundaries too.** Not specifically listed rules, but areas to avoid and areas to play. After studying website trends over the last decade, it’s obvious that the “anything goes” mentality that most churches utilize isn’t working. The Church is wasting time building websites that few are visiting and for those actually clicking on the church’s URL, they’re not finding the right information they’re seeking. *So they stop looking.* What boundaries are needed for our church websites? Here’s some do’s and don’ts that’ll ensure effective church websites: #### 3 Must Do’s: 1. **Organize Your [Sitemap](https://www.beknownforsomething.com/sitemap/).** Web paradigm has allowed us to find things easily on most websites. Churches need to use those principles so our congregation can discover the information they seek. Stop being clever, instead become organized properly. Start with a clearly defined sitemap (an outline of all your content). 2. **Simplify Your Page Content.** We [don’t read a lot](https://www.beknownforsomething.com/3-editing-skills-you-must-use/) on a web page. We scan headlines, subheads, bullet points, and then paragraphs (in that order). Write in such a manner that your content can be quickly digested. About 50 words per page. 3. **Use [Keywords](https://www.beknownforsomething.com/communication-items-missing-from-your-church-budget/) in Specific Places.** For solid SEO you need to use certain words over and over. These keywords are words that people would search for in order to discover your website. Use them multiple times; especially in headlines and first paragraphs. #### 3 Please Don’ts: 1. **Don’t Rely on the Right.** Very few people look on the right side of a page — thanks to the avoidance of advertising that occurs there. Don’t put really important content there like your online giving ad. 2. **Don’t Expect People to Dig.** We want simple (just the facts) content. You can add additional links to lead to “deeper” material but you’ll find that most people don’t dig down very deep to find it. Most will only click 3 times/session. Watch your [page metrics](https://www.beknownforsomething.com/more-and-more-people-are-reading-less-and-less/). 3. **Don’t Copy Another Church.** Stop looking at other church websites and making yours look like theirs. What works for them will rarely work for you unless you have similar ministries, and similar congregations. [Be unique](https://www.beknownforsomething.com/are-you-unique/)! But make sure you don’t break standardized web paradigm (how people expect to find your content within a website). **Categories:** Content, Digital Hub, Website Design **Tags:** analytics, Church Websites, Communication Content, editing, keywords, organize, SEO, simplify, sitemap, tips --- ### [Please Read These 297 Words](https://beknownforsomething.com/please-read-these-297-words/) **Published:** October 20, 2015 **Author:** BKFS **Content:** I have a confession. I rarely finish books. Don’t get me wrong, I enjoy browsing but I don’t read much. I read the introduction, the first chapter (for the premise) and then flip through the pages looking at chapter titles, section headers and the occasional callout. Why? 1. I get enough information and motivation from that. 2. It saves time since I don’t have a lot of it. More people would read more books if they were shorter. Wouldn’t you? More should pick up a 20-page book than a 500-page book, no? The thought of picking up a gigantic book hasn’t crossed my mind since college. No matter how interesting it sounds. The majority of people agree. So, it makes sense that your church website and communication materials need to be short. Why? 1. More people will read a few words before they read a long paragraph. 2. More people will remember and share something that’s shorter. **The problem?** It’s not easier to write fewer words. It takes talent, a lot of editing time, and true talent, to write something really short that’s worth reading. Twitter has it right: people, online and in print, will share and engage with something that’s less than 140 characters. The shorter it is, the more people read it. People spend about 10 seconds on a web page. You can only consume about 50 words in that time. So why write more? **Your goal.** Write something that’s shorter than your reader’s attention. --- *Your sentences need to end before your audience stops reading. Or you’re wasting your time.* --- Stop making people read a lengthy dissertation so they can discover the nuggets of truth. Statistics say it won’t happen. You do the hard work of unearthing the nuggets so they won’t have to. Edit. Edit. Edit. **Categories:** Communication Strategy, Content, Website Design **Tags:** Books, church website, Edit, editing, short, web content, words --- ### [Churches Need a Well. What’s Yours?](https://beknownforsomething.com/churches-need-a-well-whats-yours/) **Published:** October 10, 2015 **Author:** BKFS **Content:** Jesus sat down at Jacob’s well (John 4). His Disciples weren’t with Him since they had other things they needed to be doing. Jesus was alone but He knew that people with a need would be coming to that location. Knowing He was in the very spot that ministry would happen, He set out to start a conversation about a physical provision and then made a turn so that His conversation would end on a spiritual solution. What an amazing communication’s strategy. What’s your well? Good marketing is knowing your [audience](https://www.beknownforsomething.com/do-you-have-different-audiences/), knowing where they seek [solutions ](https://www.beknownforsomething.com/5-solutions-church-communications-overspending/)and providing them to the audience. Do you have a well? You need one. We can’t expect people to wander off the streets into our churches like they once did. Instead, we need to: 1. Identify a group of people that need something regularly 2. Know where they go looking for a solution to that need 3. Help deliver the solution on a physical level (it’s easier to get acceptance) 4. Know how to make the turn towards the spiritual solution So, where’s your well? Who’s your targeted audience? What’s the physical solution you offer? How do you use that solution to introduce people to Christ? This is what effective church communications is all about. Often we find ourselves like the Disciples; busy doing stuff for ourselves when we need to be constantly considering where to be sitting and waiting — for the Divine intervention that God will do through us. We need to have: - An unexpected request ready to be asked - The willingness to make the unpredictable turn to the spiritual - An expectation of an unbelievable response God wants to use us — let’s stop running programs that keep us busy for ourselves and start reaching out to a world that wildly needs something to drink. Where could your well be? Consider that a “[digital](https://www.beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/)” well is a go-to location that’s ripe for decision-making. Pursue it. Pursue your well today. **Categories:** Brand Strategy, Communication Strategy **Tags:** audience, communication strategy, community, digital hub, jesus, need, solution, strategy, water well, well --- ### [Church Storytelling Tips: Social Media Edition](https://beknownforsomething.com/church-storytelling-tips-social-media-edition/) **Published:** October 5, 2015 **Author:** BKFS **Content:** We’ve been there: in a church service listening to the teaching. Your mind wanders to the game that’ll happen in the afternoon or where you’ll eat after the service. Then the Pastor pauses and starts, > “The funniest thing happened to me yesterday at the grocery store” …and almost audibly, you hear everyone’s attention directed to the stage. **We all love a good story.** Churches have discovered the need to tell more stories. About themselves, their community, their congregation. It attracts people’s attention. Of course you must use that attention to point to the greater Truth. Hopefully you’re using video, drama, spoken-word and other forms of storytelling in your services. But what about social media? How do you do that? 1. **Gather an audience.** I was on someone’s Facebook page recently. They had dozens of posts but only 3 followers. Social media shouldn’t be done unless you have an audience. Don’t sit down to tell a great story unless people are there to listen. Use ads or promoted post tools to attract people to your feeds *(it’s quite inexpensive)*. Start great content on your feed while you build the audience but if you’re not attracting an audience, you’re probably wasting your time. 2. **Know the form.** There are many social mediums and each one is known for something. Telling a long story on [Twitter](https://www.beknownforsomething.com/twitter-advanced-or-basic/) is like doing a mime for radio broadcast. Instagram, [SnapChat](https://www.beknownforsomething.com/snapchat-for-the-church-possibly/) and Pinterest is about the visual story, YouTube is about short video stories, Twitter is about short pithy stories, and [Facebook](https://www.beknownforsomething.com/4-things-i-hate-about-facebook-posts-ps-stop-doing-them/) (the largest of all platforms) is about a variety of forms. 3. **Discover the stories.** This is the hardest part. I would recommend brainstorming your church’s overall “story”. What you are [known for](https://www.beknownforsomething.com/coaching/). And then try to find internal and external stories that reinforce your larger story. Create an easy way for your members to share these stories. Perhaps by following them on social media you’ll discover great stories. Then choose the medium it’s best suited for. 4. **Edit them.** Every form NEEDS to be edited. Twitter down to 140 characters, YouTube to 1 minute. Pinterest and Instagram need to be edited to a good image with a few words. Make the story about ONE truth. Stop [over-complicating stories](https://www.beknownforsomething.com/3-simple-things-most-dont-do/). Break them into several separate stories instead of boring people with too much in one. 5. **Track the engagement.** Use analytical data to let you know what people find interesting. Remember a “like” or “favorite” is the entry level to engagement. You want them to comment and ultimately you want the “share”. When people push your content they are fully engaged. **Categories:** Communication Strategy, Social Media **Tags:** audience, editing, Engagement, Facebook, snapchat, social media, stories, story, Twitter --- ### [Your Church isn’t Social. 3 Proofs.](https://beknownforsomething.com/your-church-isnt-social-3-proofs/) **Published:** September 26, 2015 **Author:** BKFS **Content:** Have you been invited to a social event recently? Or even more importantly, have you invited people to yours? What about your church services or special events? Of course you have (I hope). We love to get together. The church is called to this fellowship. God knows we need to be around other like-minded people to be encouraged, motivated, and held accountable. There are so many discouraging people in the world, we need other believers and seekers around us! Church services do this corporately but we need more intimate settings. We used to think of Sunday School classes, Bible Studies and Small Groups. But the world is fellowshipping differently now. Social media. Almost 3/4 of US adults are on Facebook. The other 1/4 don’t appear to want socializing or don’t understand the benefits **Is your church socializing where the people are?** Maybe you’re just not social. Here are 3 ways to determine if you are: 1. **You don’t have a following.** Like most businesses, people, and ministries, you probably have a [Facebook](https://www.beknownforsomething.com/4-things-i-hate-about-facebook-posts-ps-stop-doing-them/) or [Twitter](https://www.beknownforsomething.com/twitter-advanced-or-basic/) page. But do you struggle to have a following? Perhaps you don’t know how to throw a party that’ll attract people. Great social events get attended. Or maybe you have people attending but very little sharing of content or the conversation is limited or lacking. Admit it, you’re probably not that social. Social people create conversations that attract. 2. **You don’t post regularly.** Look at your page, if you’re not regularly posting interesting stuff (not just promotional announcements) or your posts are merely afterthoughts, admit it, you’re the wrong person to be running your accounts. You’re just not social. Social people love to [engage](https://www.beknownforsomething.com/steps-ensure-church-social-media-working/). 3. **You don’t enjoy social media.** This is where the world “hangs out”, so if you don’t like social media, you probably don’t like meeting new people, engaging with great content, or spending time learning and listening to others. Social people want to be where [engagement](https://www.beknownforsomething.com/steps-ensure-church-social-media-working/) is. I know, I know, you’re saying, “but I don’t do digital social well and actually prefer face-to-face”. Perhaps that’s true. But people are finding fellowship fulfillment in this crazy [digital world](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/). Accept it or walk away. Its easier to choose to do it the way we’ve always done it. But if people are hanging out somewhere, we’re called to go to them and make disciples; fellowship with like-minded people, and share the hope of Christ. #### That’s being social in this digital world. **Don’t feel like that’s you?** Check your congregation for someone who does it well (regular interesting social media posts with lots of followers) and ask them to help develop a team. You’ll be glad you did! We’re called to be social. **Categories:** Social Media **Tags:** digital hub, Facebook, fellowship, social media, Twitter --- ### [2 Ways to Stretch Your Church Communications Budget](https://beknownforsomething.com/2-ways-to-stretch-your-church-communications-budget/) **Published:** September 20, 2015 **Author:** BKFS **Content:** It’s that time of year. A lot of churches are establishing budgets for next year and most want to do more with the limited funds that are budgeted. When it comes to a church communications budget, there’s usually two goals for your church: 1) **Engagement:** Let your congregation know what’s going on and 2) **Evangelism:** Let your extended unchurched community know that there’s something for them at your church (or with God). It sounds so easy, except there are so many tools to communicate and each one takes time to create the appropriate content. Plus we all don’t use the same method of retrieving information and don’t find the same content interesting. If you’re trying to reach everyone in the ways they all like, it becomes very expensive. #### **Here’s 2 ways to stretch your church communications budget in the new year:** 1. **Focus:** *Part A.* Your communication [tools](https://www.beknownforsomething.com/snapchat-for-the-church-possibly/) should point to the center of your digital hub; your website. Make sure you LOVE your website. The content, the structure, the design. If not, you’ll end up having separate messages on various sources rather than pointing links to the web content. Focus on getting the website effective and everything starts to fall into place. It may cost a large portion of your budget, but it’ll quickly be worth it if it’s done properly. 2. **Focus:** *Part B.* Get [Google](https://www.beknownforsomething.com/branding-terms-defined-seo/) to work for you. Optimizing all of your communication content so that the search engines become your evangelist saves the promotions budget. We’re all geared to open Google, Yahoo or Bing to find anything we’re looking for. If we get them to point people to you, it saves huge amounts of money. Search Engine Optimization ([SEO](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/)) isn’t rocket science. Simply have focused content around certain words ([keywords](https://www.beknownforsomething.com/2015-church-communication-trends-watch/)) that people in your audience would be regularly searching for. Look for unique words that state the concerns or pains that are solved in your church, then use those words (or solution words) in everything you do. Another benefit? It helps your church become known for something that’s useful and needed. Those keywords need to be added to your website’s metatags and used regularly on almost every page. These two focus points set a foundation for a communication strategy that will keep your congregation engaged while reaching the community for Christ. All within your budget! If these are established properly, everything builds on them and you’ll keep saving money in future budgets as well. **IMPORTANT:** Think we can be part of your church communications budget (to ensure it’s done correctly)? We’d love to help. Here’s the process we recommend for most churches (and the costs/deliverables): [Download now](https://www.beknownforsomething.com/pricing-process/) **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** Budgets, Engagement, evangelism, keywords, SEO, tools, websites --- ### [SnapChat for the Church? Possibly!](https://beknownforsomething.com/snapchat-for-the-church-possibly/) **Published:** September 12, 2015 **Author:** BKFS **Content:** #### Special Extended Snapchat/Social Media Article The rules of communications changed the day that social media launched. I remember hearing about the new platforms of communication. My kids were talking about them and I knew I needed to discover their power. It was 2006. WFX Conference called and asked if I’d teach a workshop on emerging social media that year. They knew church communications was going to be impacted by it. I responded, “yes” — then immediately signed up for my first social media account, in order to teach about the experience several months later ([@markmac1023](https://twitter.com/markmac1023)). Less than a decade later, with most churches managing multiple social media accounts, we understand the incredible engagement it offers us. Almost everyone in our communities has an account! It’s truly become a powerhouse of potential interaction. Recently I was talking to a good friend, Stephen Brewster ([@b\_rewster](https://twitter.com/@b_rewster)), who’s the Creative Arts Pastor at Cross Point Church in Nashville. Brewster (as most call him) lives on the leading edge of communications. He loves the Church and wants to wring every ounce of usefulness out of every communication tool available. That’s why I like him. He’s practical, forward-thinking, and has a teacher’s heart. He’s been using social media for a bit longer than me, so I asked him about his successes, failures and stories of social media. What really interested me was when Stephen started talking about [SnapChat](https://www.snapchat.com). “Seriously?”, I asked. His excitement took me back to the moment I knew something new was on the horizon for church communications. There are so many new social mediums that fascinate me. All of a sudden, I realize that Facebook and Twitter are beginning to represent “old school” while other platforms are gaining popularity and an increasing audience. It’s the sign of things changing again for the church. But are we willing to change and experience their benefits? Stephen started to explain, > “we are digging deep into SnapChat right now. It’s scaling so fast and has started to break from its negative connotations”. Ah yes, negative connotations. The reason churches shied away from Facebook in the beginning. The Church ultimately needs to recognize the tool’s impact to realize we can use it for God. Let’s redeem the world’s tools for Christ! “The user (on Snapchat) is young and fast-paced so we’re working really hard to develop content that scales that platform. To focus attention on SnapChat, we took some of our intentionality away from Pinterest but I’m excited with some of the plans we have to engage our audience in that space in the coming months as well,” Stephen continued. Now he was speaking my language. Pinterest is an untapped social medium that needs to be explored for the Church. It’s mainly women using the platform to share pictures of food and fashion but also to post reminders of aspirational ideas for the future. It’s interesting that the Church attracts more women than men and actually delivers “real” hopes and dreams. To engage here and reach this huge audience, we just have to create our message in pictures and images. As Brewster and I talked, I asked to plunk a fortune tellers hat on his head, “If you could see into the future, do you think social is going away or shifting directions?” “[Social media](https://www.beknownforsomething.com/3-instant-improvements-for-church-social-media/) will be the largest, strongest pillar in communication in a few years.” he said with passion. “Today it’s an add-on but it’ll become the center and starting point for how we tell people what is happening, how we share vision, and how people engage our church. We’re on the front-end of a revolution and we have a chance to be leaders in the space… if we don’t run from it.” I thought “church” was going to break out in our conversation. I heard that testimony and certainly agree. Amen! The issue shouldn’t be, “whether” we should seek out new mediums, it’s really “how” we should or “when” we should. **Here’s 3 ways to know** those answers *(with a few tips on how the church can use the tools effectively)*: 1. **Audience.** Make sure there’s a growing group of people using the social network before jumping into a new tool. And that the demographic is one of your targeted audiences. Yes? Then proceed to content development! 2. **Content.** Each social media has a “voice” or type of content propelling it forward. Here are a few standby social platforms with tips for creating the best content for each: **Twitter:** when creating content for this platform, understand that short (140 characters or less) pithy in-the-moment comments work the best. People on this medium are browsing it for current news in the moment. Things that impact the “now”. Think about ways to “interrupt” their world. **Snapchat:** this photo/video/text messaging application uses the posted content (called snaps) to engage the controlled audience. These snaps expire quickly (a few seconds) to give the viewer a sense of urgency in the message. A Pastor recently told me that he no longer mass-prints posters for the church bulletin board and handouts, but instead prints one copy and shares a picture of it on Twitter and Snapchat. He knows more people see it this way (and shares it) than on any bulletin board! **Pinterest:** the image is king (or should I say Queen!) on this network and speaks for itself — or has a text overlay that communicates inspiration. Like all good social platforms, the images are shared to people in their networks. Always seek out share-ability for a social message, it’s more valuable than a “like”! **Facebook:** engagement and conversation is key on this famous social network. This is the “big one” for social — it’s the most inclusive of all generations and geography. Even though the youth are dropping from it, it’s still the widest selection of students, college kids, adults and seniors. Start a conversation on Facebook to engage your followers. One common element in almost all social mediums? Harnessing the visual image (words are secondary if needed at all). However be sure the network you’re considering allows you to easily produce the style of content necessary to share your message. You don’t need “perfect, studio-quality” images since personally-taken images and video feel more authentic and therefore are shared more. 3. **Viability.** The church is notorious for waiting before proceeding (probably wise in the long run). Don’t invest a lot into a platform until it has some traction in your world. Then jump in full force and spread light, hope, grace and mercy as the platform grows. It was so much fun sharing success stories with Brewster. They’re truly reaching their city for Christ through social media. As we were finishing our conversation, he offered one of those important warnings. > “Remember that Social platforms are communication tools not just broadcasting tools. You get to talk to and with people not just at them. Invest the small amount of time it takes to communicate instead of broadcast.” What sound advice. We as churches have an important message to share but our communication can’t just push messages (people won’t listen), but instead, we have to engage in a conversation with those assembled on the platform. Other tips? > “Inspire, encourage and inform. Don’t just ask for stuff. Bring value to the people who are engaged with you.” Good words! **Categories:** Communication Strategy, Social Media **Tags:** Facebook, pinterest, snapchat, social media, Stephen Brewster, tools, Twitter --- ### [No One Likes a Copycat](https://beknownforsomething.com/no-one-likes-a-copycat/) **Published:** September 7, 2015 **Author:** BKFS **Content:** If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The history is clear in the cola wars. Coca-Cola invents something and Pepsi appears to copy it. From their initial offerings in the late 1880’s, to their diet concoctions, to the masculine diet drinks (Zero and Max). There are huge similarities between the two brands, especially when it comes to their ingredients (water, sugar, color). They’re colas. But yet, the population is polarized over the tastes. And that’s the smallest component difference! You can imagine the delight when the Pepsi scientists realized that when tried side-by-side (blind-folded), more people preferred the taste of Pepsi. Think the Pepsi Challenge of the 1970’s and 80’s. The one, small thing that was their difference; was preferred by the most amount of people. Everyone should be buying Pepsi! But Coca-Cola rules in most places and outsells Pepsi. It’s because Coca-Cola has developed a stronger brand. And Pepsi has never clearly established theirs. It’s perceived as being “like” Coca-Cola. And the age-old business axiom is; if someone has the perception of being the copy cat; it’ll rarely become first in the market. Even when Pepsi has a totally unique product like Pepsi Max they look like they’re copying Coke Zero rather than talking about the huge difference. Pepsi Max has a huge amount of caffeine. It’s a pick me up soda; an energy-drink for the cost of a soda. But you won’t hear about it in Pepsi’s advertising. And Coke Zero continues to outsell Pepsi Max. No one likes a copy cat. So why do churches do it all the time? The “next best ministry thing” moves into a community and has success, and we quickly adopt what they’re doing. And we expect to do as well as them. And almost always we fail. We need to stop this trend. **Stop being the copy cat.** 1. **Your church is different from the other churches in your area. Embrace it!** If you are exactly the same, then join together and do it under one name. There really is no reason to have separate churches then, no? You’ll save money in the long run. 2. **Be clear. Be different.** Make a clear choice for people looking for a church. We’re different from what the world offers, and we’re different from each other in ministry styles and purpose. Together God uses each of us. But more will “try” you if you stop being the copycat. **Categories:** Brand Strategy, Leadership **Tags:** coca cola, coke, copycat, difference, ministries, Pepsi cola, pepsimax, Same --- ### [3 Ways to Get a Response](https://beknownforsomething.com/3-ways-to-get-a-response/) **Published:** August 30, 2015 **Author:** BKFS **Content:** Flip on your TV and you get bombarded. Go to your favorite internet site and you get barraged. Pick up the newspaper and you get the same. Everyone is trying to get your attention: political ads leading up to an election where very few will actually vote, holiday ads attempting to drive traffic to large national chains while local businesses running poorly designed ads that no one pays attention to. It’s a busy time of year. Everyone is trying to get a response. And your church has events in this chaotic world. PLEASE NOTE: your budgets are far less than the marketers you see everywhere on all mediums. So, what’s a church to do? We hear the question often: “We promote church events but no one seems to listen and respond.” **Here’s 3 suggestions to get a response when you don’t have huge budgets:** 1. 1. **Direct your message specifically to your audience.** This requires two things. You must know your individual audiences (personas) and you must know which events are targeting them. If you can’t quickly match your events to personas (groups that have similar perceived needs), it’s almost impossible to direct your message to get a response. How to start? Pinpoint your audience needs that your specific event will solve. Then get their attention by emphasizing the need or the solutions you offer. Direct messaging is the most effective way to get your audience’s attention. Sweeping generalized messages from the stage aren’t the most effective use of your effort. 2. **Say it as simply and as concise as possible.** We don’t have time. People are scanning all the messages pushed at them and tuning out complex messaging. They’re looking for simple “what’s in it for me” messaging. Do the work for them; convert the long message into a simple message of pure benefits. If there truly is a solution to a need they have, you’ll get a response. Just make sure it’s clear how they should move forward. 3. **Drive to your website and a call to action.** Since you have their attention (they don’t have a lot of time), give them the easiest path to more information. Most know that “real time” information is available when we need it on a good website. Once people go there (from a link or URL) ensure that there’s a strong call to action with the information. A “now that you’ve read this, we expect that you will…” link. Have the ability for someone to subscribe, signup, post, or add to a calendar. You’ll get a response. The church needs to communicate better in order to reach the world for Christ. Still having problems connecting? Go into the highways and byways and compel those who need your message to come in (Luke 14:23). Start with a foundational look at your church programs. Ensure that they’re what people in your community want (need); and if they are and you’re communicating it properly; you’ll get a response. **Categories:** Communication Strategy, Website Design **Tags:** audience, call to action, Edit, personas --- ### [12 Church Website Tips (Cheat Sheet)](https://beknownforsomething.com/12-church-website-tips-cheat-sheet/) **Published:** August 23, 2015 **Author:** BKFS **Content:** In college, as I took classes and studied, I often created “cheat-sheet” cards that I hole-punched, put on a large hoop, and hung on my belt loop. I’d concisely write information that seemed to be exam-worthy on each card so I could review it between classes. I wanted to be ready for the exam! As we all know, life isn’t about passing exams, it’s about learning how to do things properly when the opportunity arrives. That’s success! I’m blessed to give churches direction about their church website design and content. I’ve been accumulating quick, easy-to-remember tips that will help develop a church website that works. Want them? **Print this article as a cheat-sheet to ensure you’ll pass the test of an effective church website:** 1. **People look in the upper right corner of your page first.** We all double-check that we’re on the correct site. Quick Tip: it’s a great place to put a tagline that promises a sought-after benefit. Make it short and easy to remember. 2. **Think of the capital letter “E” when people are “reading” your pages.** They travel down the left side, scanning headlines and anything that captures their attention. They rarely make it all the way across the page. Think “short arms” to the “E”. 3. **People stopped reading most website content a long time ago.** Especially if you write in long paragraph form. They browse, glance, and skim pages for a whopping 10 seconds/page. Keep pages short (think 50 words). 4. **Headlines capture attention more than pictures.** 5. **Pictures capture attention before body copy does.** 6. **Ads or banners rarely capture attention.** Especially if they’re on the right side. 7. **White space is needed on your pages.** People stay longer on pages that have “rest” areas. 8. **Home pages aren’t supposed to be content rich.** They should be a springboard to the content people are searching for. They spend about 3 seconds looking for it. And only click 3 times in a website to find it. 9. **The Menu should have a clear “first time” or “guest” menu drop-down.** The rest of the menu? A clear, easy-to-understand selection of ministries (organized by interests or ages). Remember, it’s about the people; not the programs, right? 10. **Have an easy way to contact the church.** Scared people will call or email all the time? You shouldn’t be in ministry then! 11. **Make sure your service times are clearly found.** On the home page if possible. 12. **People love bullet points or lists.** They’re scannable. You read this list, no? **Categories:** Communication Strategy, Design Essentials, Resources, Website Design **Tags:** cheat-sheet, Church Websites, Communication Content, scanability, tips, web pages --- ### [Can Print Communications Co-exist with a Digital Hub?](https://beknownforsomething.com/can-print-communications-co-exist-with-a-digital-hub/) **Published:** August 16, 2015 **Author:** BKFS **Content:** I tell my kids that it’s rarely “either/or” and usually “both/and”. Then I regret teaching the axiom since Biblical “truths” contradict the slogan. Like a traffic light some admonitions require a red light or a green light; never both on at the same time. But when it comes to finding solutions and creativity, the best answers usually require starting with “both/and”. Church communication hubs require it too. Print communications and Digital communications need to co-exist but we must be wise about how they function together or you’ll end up with over-communicating — which leads to attention fatigue. With my 2 college-aged sons, I know if I have an important message to deliver; I try to do it in person. As a church communicator, you know that delivering a message from the pulpit gets the best attention too. But it all can’t be done that way. For my sons, texting is the next preferred method. Leaving a handwritten note is futile. But so is sending them an email. I’d be better off taking a picture of the note and posting it on Instagram. Which is what one of our church client’s did for youth communications. They simply print one poster and post a picture of it. Then they throw away the printed poster (which would never be seen). The message then becomes shareable! Here are 3 things we’ve learned about print communications co-existence: 1. **Know your Audience.** Your audience always determines the communications method. Start with demographics and then consider the way they prefer to receive news. 20-somethings prefer digital, 30’s and 40’s go back and forth, 50+ tend to gravitate towards print communications (they like to print what they find online so they can remember it). 2. **Know the method’s limitations.** Each method has limitations. Such as competition for time and other messages. Tweets need to be repeated about 6x/day in order to “catch” people, where Facebook should only be posted once or twice/day. Bulletins (print communications) need to be simplified and organized or people won’t read them. Your message needs to be delivered within the limitations of the method. 3. **Know the longevity of the message AND the method.** Print communications last a long time but require a longer lead time to create it. Digital is instantaneous with a shorter residue (time it “hangs around”). Snapchat disappears quickly while websites retain messages for a long time. Timing of the message is critical to determine the method. Can print co-exist with digital? Absolutely, but realize that print communications is diminishing while digital is dominating because a message can be pushed “just in time”. So let digital lead your print communications strategy. This tough balance needs to be customized based on your audience (and not your presence). **Categories:** Communication Strategy, Social Media **Tags:** Demographics, Facebook, instagram, posters, print, snapchat --- ### [What Color is your Church Wearing?](https://beknownforsomething.com/color-your-church-wearing/) **Published:** August 9, 2015 **Author:** BKFS **Content:** I have a few friends who seem to only wear black. And then there are Pastors I know who always seem to be wearing a sweater vest. Or khaki’s and an oxford shirt. In fact, you’re probably known for wearing a certain style. We’ve learned that clothes “make the man”. Mark Twain extended that though: “Clothes make the man. Naked people have little or no influence on society.” What someone wears or the style they regularly wear starts to become recognizable. In fact we tend to wear similar things regularly. We’re [known](https://www.beknownforsomething.com/church-business-administrator-should-not-be-known-this-way/) for what we wear (and other things). A [brand](https://www.beknownforsomething.com/build-your-church-brand/) is essentially the consistency that we’ve known for. The things that you can control; are controlled. And those things that are consistently used/worn become the visual identity of your brand. **What’s your church been wearing?** Textures and styles work into the equation; but color is the most recognized component of a brand suite. This color [palette](https://www.beknownforsomething.com/so-many-colors/) has to be simple, unique, coordinating, and memorable together. Control it whenever you can. **It’s as simple as remembering these 3 articles of clothing:** 1. **Suit.** The largest amount of color (60%) that’s used throughout your [website](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/), your bulletin, your facility. It’s not a crazy color; instead it’s a fairly conservative color that can be used in a regular, large quantity, without you getting sick of it. (i.e. beige, grey, moss green, etc) 2. **Shirt.** The medium amount (30%) that works extremely well with the suit color and can start to add a coordinated feel to your brand. Whenever this color is used, it’s almost always partnered with the suit color. 3. **Tie.** This is the fun small amount (10%) that creates personality and depth. You wouldn’t want a suit or shirt in this color; but you’ll get away with having a tie in it. This can add a trendy feel to your color palette. And it can be changed faster than the suit or shirt. Remember though (as important as the clothes are) the colors will only work well on a “good body”. And that’s the foundation we call [Brand Positioning](https://www.beknownforsomething.com/build-your-church-brand/) (the unique core-benefit for attending your church). Don’t forget about that! The benefit (coupled with your suit of colors) will become what you’re known for. Be a well-dressed church. One that is quickly identified by its color suite. And it allows your benefit-message to be remembered visually. A good color suite can “make the church!” **Categories:** Brand Strategy, Communication Strategy **Tags:** beknownforsomething, brand, colors, palette, suite --- ### [3 Church Changes Required for the Next Generation](https://beknownforsomething.com/3-church-changes-required-for-the-next-generation/) **Published:** August 1, 2015 **Author:** BKFS **Content:** “How can I get more people to be regular attenders at our church?”, a Pastor asked me recently. Like most of our church clients, they have excellent ministries and a great campus of buildings. But they’re starting to [decline](https://www.beknownforsomething.com/church-poof-who-cares/) in numbers. Everyone wants a large group. People engaged with the ministry and committed to the financial needs of the church. But what if we’re asking the wrong question? Have you noticed the changes happening in fast food restaurants lately? Pizza Hut recently announced (because of a decline in business) that they are adding more choices to their menu. McDonald’s also changed their menu to allow people to choose their meal components rather than ordering a pre-assigned meal. Qdoba Mexican Grill now has an easier way to order from their menus too so you get exactly what you want and not what Qdoba wants. **What do they know that we need to learn from?** Millennials (born 1982-2001) along with most of the Survivors (30’s and 40’s) want to feel in control of their choices (these are demographic groups called Next Generation). They want what they want when they want it. And the larger you are, the more skeptical the younger generations will be of you. This is so different from the Boomer generation (50’s and 60’s). Boomers seem to want the “usual”, something pre-packaged by someone else who knows better, and often feel the larger the organization the more successful something is. The church programming is often set up this way. Usually because the Pastors and leaders are in that older demographic. **We must change so we capture the attention of the next generation.** Let’s learn from the fast food industry. Here’s 3 suggestions for change: 1. **Don’t seek to get a huge crowd.** Find ways to make a larger group feel smaller. Or concentrate on a collection of smaller groups. And just because they’re not regularly attending, it doesn’t mean they’re not loyal to you. 2. **Add choices.** Don’t herd everyone into the same things — allow people to choose electives, teachers, times, etc. 3. **Realize that younger generations feel as connected online as they do in person.** Why? Because they get information, encouragement, motivation, teaching when they want it, where they want it. Make sure your web presence allows for this. Will things change for most churches? I certainly hope so, or like many restaurants resistant to change, churches will continue to shrink while the next generation finds solutions in another way. **Categories:** Communication Strategy **Tags:** baby boomer, choice, crowdsmillennials, Demographics, generations, survivors --- ### [Your Welcome Card Needs Updating](https://beknownforsomething.com/your-welcome-card-needs-updating/) **Published:** July 28, 2015 **Author:** BKFS **Content:** I recently entered a grocery store and a person approached me out of the corner of my eye. I had the feeling a torpedo was locked on me. I didn’t know him so I stepped aside to let him pass. He altered course with me. *Gulp.* “Do you have a few moments to answer some questions?” he asked. I heard, “I want some information from you.” If not in-person lately, you’ve probably fielded similar phone calls. The ones you end quickly by saying “I’m sorry, I’m not interested.” So, why do we expect visitors to fill out our [Visitor](https://www.beknownforsomething.com/4-ways-to-help-visitors/) or Welcome Card? Granted, when asked in person it’s harder to say “no” than on a call. A card is the easiest to ignore. Even if it’s called out from the pulpit. “I’d like all [visitors](https://www.beknownforsomething.com/3-steps-to-get-ready-for-visitors/) to fill out the welcome card and put it in our offering plate.” But they hear, “Give me your personal info so you’ll eternally get on our mailing list and even an awkward call from our staff”. *I’m not saying to stop with your Welcome Card but please be careful with them.* Remember the guy wanting to survey me? If he only wanted 1 quick answer, I’d probably take the time. 2 questions? Maybe. But if he asked a dozen questions and required contact information; 99% would say, “No thanks”. Recently I was at a church that had a welcome tab with 19 form requests including Name, Address, Cell Number, Email, and Birthdate! No one will offer all that; especially a visitor! 1. **Decide what you really need.** Trying to figure out if your new advertising worked? Then ask that one question. Or do you honestly want to create a huge marketing list? Tell them that’s the use. It’s why a privacy policy must be added to all form-bearing [websites](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/) (that collect information). No one wants to get on a list that they can’t get off of easily. And they want to know what they’ll get from you. **Note:** You must have an easy way to unsubscribe on your promotional emails in order to be [CANSPAM](https://www.beknownforsomething.com/3-easy-steps-to-reducing-spam/) compliant. 2. **Decide what they’ll get in return.** People consider information a type of payment. They’ll give you info in return for something. If you’re not offering much; then don’t require much. A name and email is all you need to contact someone in this digital age. Ask them more information once you develop a relationship. 3. **Decide if there’s a better way.** Giving a free gift to visitors? It’s a good time to ask for info. Or a better way? A website form asking them to pre-register a visit so someone will welcome them and show them around. Or maybe a personalized parking spot near the door. Just make sure they are [welcomed](https://www.beknownforsomething.com/are-visitors-really-welcome-at-your-church/)! In this age of privacy concerns we need to start dealing with Welcome Card information differently. *Let it start with your church.* Today! **Categories:** Communication Strategy **Tags:** CANSPAM, cards, guests, Information, visitors, welcome --- ### [No Money Church Communication Solutions](https://beknownforsomething.com/no-money-church-communication-solutions/) **Published:** July 18, 2015 **Author:** BKFS **Content:** I was out running errands the other day and realized I needed to stop for gas. I reached for my wallet and discovered that I must of left it at home. I pushed my hands into my pockets hoping I’d find some stray dollar bills. Nothing. I had money, just not when and where I needed it. Many churches are restricted when it comes to [budgets](https://www.beknownforsomething.com/communication-items-missing-from-your-church-budget/ "3 Surprising Communication Items Missing From Your Church Budget"). Just enough for what’s perceived as essentials. Sadly, the church communications department feels like I did in my car. No money. Don’t fret! There are 4 things you can do right now; with no money, but all of them make a huge impact. 1. **Prioritize and strategize.** Create or review your church communications’ calendar. Make sure all events that require communications are listed. Circle all that target 75% or more of your congregation. Spend more attention on these than any of the others. If you’re limited in budget (no money) and time, these take precedence. It’s better to get the message out about them than anything else on the calendar. Create a strategy that ensures most of your congregation hears about them. Use your print, web, [social](https://www.beknownforsomething.com/church-social-media-tricks/ "3 Church Social Media Tricks") and email tools that are already in place. No money necessary! 2. **Enlist [volunteers](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/ "Need Ministry Volunteers? What You Should and Shouldn’t Do."). Need help?** No money budgeted to hire? There are people in your congregation that would love to help. Who? Look for those that love to: edit and proof, take pictures, dream big ideas, get things done in your church, or create marketing and advertising strategy. You may even have a graphic designer or programmer who’ll offer a few hours a week. People want to be part of team that impacts and influences. 3. **Improve your content.** Social media posts need to be created and added to a posting calendar (like Hootsuite). Website page content needs to be edited to about 50 words/page with your church’s keywords used over and over. Consider ways to make your [worship guides](https://www.beknownforsomething.com/making-church-bulletins-better/ "Making Church Bulletins Better") more readable (most people don’t like paragraph promotional text). Go take better pictures for your website; look for image subjects that tell a story. No money is required! 4. **Walk afresh through your buildings.** Drive onto your campus as a totally new visitor. Park in various areas and walk to the closest entrances. As you enter consider what new people are looking for (bathrooms, children areas, worship center). Commit to solving any confusion they might have. Use all your senses: what do you smell, taste (water, coffee, etc.), see, hear? Do what it takes to fix issues or report your findings to another department. No money out of your communication’s budget is needed! Sure, it’s easy to want bigger budgets. Be a good steward with what you have; prove that you’re doing much with little and the church will be more willing to give you more. **Categories:** Communication Strategy, Website Design **Tags:** Budgets, buildings, Communication Content, signage, visitors, volunteers, website --- ### [Church Communications: 3 Ways to Energize It | Part 2](https://beknownforsomething.com/church-communications-3-ways-to-energize-it-part-2/) **Published:** July 14, 2015 **Author:** BKFS **Content:** Church Communication Energized: continued from [PART 1](https://www.beknownforsomething.com/church-communications-3-ways-to-energize-it-part-1/ "Church Communications: 3 Ways to Energize It | Part 1") ### Many are slipping behind with their church communications. Make your church communication energized! There is a proper way to do Church Communications. Here are the last 2 ways to energize your communications (see the [first one here](https://www.beknownforsomething.com/church-communications-3-ways-to-energize-it-part-1/)): **2. Have you centralized your church communications?** Often a Senior Pastor isn’t aware of everything happening in their church. Why should that be the case? Instead, the church needs to create a team of communication experts who are aware of everything that the congregation or community would be attracted or interested in. They become experts in message delivery. This isn’t a simple job; they have to be given the authority to say “no” as well as have input into the events to allow them to structure the church communications calendar and give deadlines for materials. They need descriptions, sermon titles, and details many days or weeks in advance in order to make everything work properly. The more that this one team controls all these details, the more effective your communications. a. **All ministries must come under the church [brand](https://www.beknownforsomething.com/resurrect-a-dying-brand/ "Resurrect a Dying Brand").** Every ministry wants to feel autonomous. But they have to understand the importance of being associated with the church’s master brand. It adds weight, importance, and energy to both sides. It’s a win/win situation that uses your budget dollars the most effectively. If each ministry wants to do everything differently, they need to become independent of the church (and pay for their own communications). If the church continually has “rebellious” ministries though, the church needs to consider that there is little value in its umbrella brand and should update it. b. **All communications need to be supervised by a centralized editor or [director](https://www.beknownforsomething.com/open-letter-to-church-communicators/ "Important Open Letter to Church Communicators").** As we described above, all the content, promotion, ideas, and design needs to be controlled and guided by a centralized communication team. The church often doesn’t need more content creation, they simply need to edit and art directs the content they have. All the ministries together should build a unified brand that satisfies the congregation (and community) with solutions to their concerns and paths to their goals. The leadership in this area needs to be at the senior leadership table. Don’t want them? Find someone else who’ll add to your leadership. This key person needs to add value and enable ministry rather than restrict it. c. **All satellites need to look like the main campus.** With the push for multi-site churches we constantly hear “we’re one church; with multiple locations”. Sadly though, from outside the church, everything looks and sounds different. This creates confusion. Stop creating locations that ultimately compete with each other. Together, they need to build your master church brand. Something that you are known for. Not re-creating and re-designing everything, every time a location wants to do an activity will [save money](https://www.beknownforsomething.com/save-money-ditch-the-worship-guide/ "Save money. Ditch the Worship Guide.") and time. So often, the church creates extra work when it doesn’t need to. **3. Have you optimized your church communications or [communication strategy](https://www.beknownforsomething.com/5-church-communication-strategy-ideas/)?** It’s rare that any church can’t improve some of its communications. Church communication is a growing field that needs constant optimization and upgrading. Many churches have an issue with “where do I start?”. Don’t reinvent the wheel; there are many agencies like ours that will partner with you to demonstrate church best practices. The good ones will help you individualize the approach so that it fits you, feels comfortable, and enables ministry in your community. **Here are 3 things to start with:** a. **Effective church communications require a [strategy](https://www.beknownforsomething.com/worst-church-communication-strategy-ever/ "The Worst Church Communication Strategy Ever").** Leadership has to get together and move in the same direction. Many churches start with a vision or mission statement but quickly realize that this theoretical foundation (often a wordy unmemorable statement) does little for the practical roll-out and communication of ministry to the community. You need to create a church communication strategy that unifies benefit-driven messages, prioritizes audiences, and creates timelines for peaceful fulfillment. This encompasses websites, print materials, social media, and email communications. b. **Church communication energized requires a team.** Rarely can one person accomplish all of this unless your church is a very small ministry. You need a creative leader, a writer, an editor, and often a designer and/or programmer. These positions can be full-time, part-time, contracted, or volunteers depending on your budget. Ultimately you need someone assigned to every responsibility of the communication strategy. c. **Effective church communications require the best tools.** These tools that assist in church communications are being created weekly it seems. It’s difficult to keep ahead of the trends. The world is moving away from [print materials](https://www.beknownforsomething.com/congregations-waste-church-bulletins/ "2/3’s of Congregation WASTE Church Bulletins") so you should too. Start with establishing a cost-effective, easy-to-edit-and-update, website (I’d suggest WordPress) that everyone in your congregation and community can trust for accurate material. Consider add-ons (plug-ins and widgets) that help functionality for your online presence. Then determine how your congregation and community are communicating and try to offer what they want. That often means effectively connecting social media (Facebook, Twitter, Instagram, Pinterest, Instagram, youtube, etc.) and email campaigns. Text messaging and traditional broadcast mediums (radio, tv, etc) are also being used as budgets allow. But don’t forget about print materials; just reduce their use by pointing your congregation to trusted [online sources](https://www.beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/ "2 Ways Church Bulletins Need to Play with Digital"). The Bible commands us to go and tell. Let’s pray that God will use our methods and strategies so that we can reach the lost for Christ. Your community truly needs to discover what’s going on in your ministry; don’t allow a broken communication system to keep them from the Good News. **Categories:** Brand Strategy, Communication Strategy, Leadership, Social Media **Tags:** brand, communications director, save money, social media, strategy, tools --- ### [Church Communications: 3 Ways to Energize It | Part 1](https://beknownforsomething.com/church-communications-3-ways-to-energize-it-part-1/) **Published:** July 5, 2015 **Author:** BKFS **Content:** Church communication has gotten incredibly complex. We have additional ministries, satellite and multi-site campuses, a progressive attendance decline, along with a plethora of ministry communication tools that require content, updating, editing, and time. Most churches are adding communication staff to handle this growing challenge while some are simply promoting their current staff and adding to their responsibilities. The person that once looked after the worship guide is now burdened with the website, social media and email communications. ### Many are slipping behind with their church communications. Church communications is one of the few departments that needs to be involved with every ministry on the church campus. Because they promote activities before they occur, they need to be part of the planning and promotion of every church activity. They can also be effective in the after-event critique so improvements can occur in the future. Rarely can this be done well unless the church rethinks their communications team. This isn’t a simple renovation, it’s often complete rebuilding. The senior leadership needs to welcome communications to the table so that everyone saves time and money in a truly collaborative role. Often the component standing between effective ministry and a growing audience is good church communications. Your church has a lot happening and your community needs to understand it; not as a promotion, but interpreted into solutions and paths to their goals. There is a proper way to do Church Communications. Here’s 3 correct ways to energize your church communications (over 2 articles): **1. Have you prioritized your church communications?** Our world is about increased communication, promotion and hype. We’re exposed to hundreds of messages throughout the day and we’re getting really good at ignoring most of them. The more choices offered to someone, the more likely they’ll miss the best choice for them. Most people scan over the choices and miss the actual message. The church has to start prioritizing the communication role along with prioritizing the message in order to capture an audience. a. **With no priority; every announcement has the same impact.** Is every announcement equal in your church? Many times it feels that way as endless announcements are stated with equal attention given to each. Ultimately, leadership needs to tier their activities so that only the most important reach the greatest amount of people. For example: Top tier announcements may be mentioned from the stage on Sunday, or have an announcement slide before the service. Second tier may get a mention on your [website](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/ "2014 Called: Wanting your Church Website Back") home page and a bulletin announcement. Some smaller events will only be promoted within the group or on an interior web page announcement. b. **With every announcement bombarding someone; nothing is heard.** We’ve stopped listening to a myriad of promotions in the church. We also don’t read the [bulletin](https://www.beknownforsomething.com/congregations-waste-church-bulletins/ "2/3’s of Congregation WASTE Church Bulletins") anymore. There’s simply too many promotions that are for others that we don’t want to do the hard work of figuring out what’s for us. Even if we find something for us, it’s difficult for us to remember it for our busy calendar. We need to assure our audiences that when an announcement is made to them; it’s intended for the majority of them. That will reduce the messages and simply the ministry communications. Ultimately, you need to have a place (your website) that delivers and filters all news and announcements to the right people. c. **With no emphasis; all communications become a boring drone.** If your congregation starts ignoring announcements because nothing is prioritized, you’ve lost effective communications in the church. [Tiered levels](https://www.beknownforsomething.com/limited-budget/ "What Can I do With a Limited Budget?!"), priority of messages, is essential. This doesn’t happen without a senior leader saying “no” on a regular basis; or a leader who has multiple streams of message deliveries that are acceptable alternatives. … to be continued [next week](https://www.beknownforsomething.com/church-communications-3-ways-to-energize-it-part-2/ "Church Communications: 3 Ways to Energize It | Part 2") **Categories:** Communication Strategy, Leadership **Tags:** Announcements, church communicator, priority, tier, tiered --- ### [Pareto Principle | Why 20% Do 80%: And How to Fix it](https://beknownforsomething.com/pareto-principle-and-how-to-fix-it/) **Published:** July 2, 2015 **Author:** BKFS **Content:** I was having breakfast with a good friend. He’s an active participant in ministry and we were lamenting the Pareto Principle. That law of the “vital few”; where 20% of a congregation seems to do 80% of the work. I hear it so much in ministry meetings that it doesn’t hardly register anymore. But as my friend and I were talking, I realized that the church now uses the 80-20 rule as a crutch. An excuse for why churches can’t do more, or do ministry better. Sadly, I think the church is wrong to accept it. But here are 3 reasons we do: 1. **We keep asking the same 20% and ignore the other 80%.** It ultimately takes more effort to engage the 80% who don’t serve, so we keep going back to the ones we know will. This cripples ministry potential. We need to make the additional effort; so that our ministries have new blood for input; and allow people to take a break and recharge. 2. **We lack the entrances into ministry positions.** Few churches have an “easy” way for people to checkout ministry opportunities and make a decision to help. Sadly though, we also lack the exit paths for the 20% to step down while keeping their heads held high. Both are necessary for revitalizing ministry. 3. **We secretly dread training [volunteers](https://www.beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/ "Need Ministry Volunteers? What You Should and Shouldn’t Do.").** This is barely uttered outside of ministry circles. We’ve had horror stories to share about the volunteer who’ll never leave and doesn’t do the best work while requiring extra hours of training and corralling. We don’t want to take the time because it’s easier to retain the trained. But this reinforces the bad habit of the 20% doing everything. We need to decide that our churches should have opportunities for everyone. And we need everyone to participate. Let’s fix the Pareto Principle in the church! 1. **Create on-ramps for service opportunities.** Have ministry fairs for recruiting. Instill in your congregation that you need them to step up. And demonstrate how to do it. Maybe a form on your [website](https://www.beknownforsomething.com/2014-called-wanting-your-church-website-back/ "2014 Called: Wanting your Church Website Back")? 2. **Limit time in key roles.** Keep the 20% from doing it all. Term limits aren’t just for government. Set a “rest period” for the key roles. Encourage others to step up. 3. **Create an atmosphere of training.** This is the key to encourage and motivate many people to take on the various tasks. [Engaging](https://www.beknownforsomething.com/2015-church-communication-trends-watch/ "2015 Church Communication Trends to Watch") ALL your members will utilize spiritual gifts and talents. Right now there are people in your pews that want to help. Let’s do the work to engage them into Christian service and kill the Pareto Principle. That’s the work of the church! --- This post originally appeared in the National Association of Church Business Administrators (The Church Network) inSIGHT magazine. Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Communication Strategy, Leadership **Tags:** 80%, Ministry, opportunities, Pareto, Pareto Principle, vital few, volunteers --- ### [Does Church Cost Too Much?](https://beknownforsomething.com/does-church-cost-too-much/) **Published:** June 23, 2015 **Author:** BKFS **Content:** Remember when you had to get up and walk (all the way) across the room to turn the TV channel? Or when you had to actually drive to a store to buy something? Or stop at a gas bar to ask for directions? Or go to the Library to research something? It’s hard to believe we once went to a Music Store in the Mall to listen to a sample of the latest release from our favorite artist. **Maybe this reveals my age.** But as you read these things, you instantly think of the solutions we now have that allow us to do them differently, quickly, and effectively. No one likes wasting time. Time is money. If you have a TV remote control next to your side, you wouldn’t take the time to get up. People are willing to pay for the convenience of a remote in order to save time. So why does someone take the time or effort to pick up the phone and talk to a store — even if they visited a website for the information first? **Pick an answer:** \_\_\_\_ They couldn’t find the information. \_\_\_\_ They doubted if the information was correct. \_\_\_\_ They wanted to waste time. **People pick a solution based upon need.** They either want to solve a concern or to help them reach a goal. The greater the concern the more someone’s willing to “pay” with time, effort or money. That’s why most people want the fastest, easiest, cheapest solution. But they’ll spend more time, more effort, or more money to get something if their concerns or goals are crucial and the solution is [unique](https://www.beknownforsomething.com/are-you-unique/ "Are you Unique?") or rare. Jesus said to follow Him there’s a huge cost (Luke 9). But we’re willing to “pay” it because He’s the *only* way to Heaven. **But what about the local church?** There are many solutions to “fellowship”. What’s the cost of going to your church? Is it too much? It depends on how unique your solutions are. Never abuse or misuse someone’s time, effort, or money. Or they’ll pursue another solution. Be Known for [“cost” effective](https://www.beknownforsomething.com/5-solutions-church-communications-overspending/ "5 Solutions to Church Communications Overspending") and unique solutions. It’s the formula for success. **Categories:** Communication Strategy, Leadership **Tags:** concerns, cost, goals, local church, solutions, unqiue --- ### [3 Marketing Lessons from Jesus](https://beknownforsomething.com/3-marketing-lessons-from-jesus/) **Published:** June 2, 2015 **Author:** BKFS **Content:** I get push-back regularly from church leaders when it comes to “Marketing”. And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church. We deserve better. Instead, I believe that churches need to become known for something. For something — since the unchurched believes we’re against more things than we’re for). Let’s make the community need the church. Something that offers a positive solution to an audience in desperate need. Something that is simple and easy to remember. Not *many* things; but one thing. It’s good promotion. And preparing the strategy to accomplish all of this is ultimately called marketing. We don’t try to profit in monetary terms. Instead we want the community to profit in a dynamic relationship with Christ. In John 4, Jesus used excellent marketing skills. We have so much to learn from Him. Here’s 3 lessons we need to emulate: 1. **Jesus went to where He knew there would be a person in need.** Do you know where that would be in your community? Are you visiting that location regularly, waiting for a person in need to stop by? We need to be available in the right places. 2. **Jesus supplied a temporal solution in order to deliver an eternal message.** Water become living water. What are you able to provide to a community in need so that you can tell them of Christ’s love? Provide physical needs first and they’ll eventually listen to your spiritual truths. 3. **Jesus made the leap.** Church is doing a major disservice to the community if they’re just doing something that’s needed without making the ultimate connection to the prevailing spiritual problem. All of our problems are caused by sin; and only One can solve the sin issue. *Jesus is the eternal solution to their needs.* So, think the church needs to become experts in marketing now? We must be willing to strategize where to wait, what to share, and how to connect to Jesus. That can be done online, in person, and/or in print. It just needs to be planned beforehand. **And that’s brilliant marketing.** --- This post originally appeared in the Weekly Update for the National Association of Church Business Administrators (The Church Network). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Communication Strategy **Tags:** evangelism, jesus, marketing, needs, solutions --- ### [3 Instant Improvements for Church Social Media](https://beknownforsomething.com/3-instant-improvements-for-church-social-media/) **Published:** May 25, 2015 **Author:** BKFS **Content:** Friendster, MySpace and Facebook started only a decade ago. Then came YouTube, Twitter, Instagram, LinkedIn, Pinterest and the list goes on and on. Social Media is everywhere. I spoke about the power of church social media at WFX near the beginning of the social explosion. People stared blankly at me as I explained that the tools were here to stay. I don’t have to convince you now. Most churches are using it to engage their members. Some are doing it well while many aren’t. Some need a total renovation of their social skills while many need only to tweak what they’re doing and that would change everything. Here are 3 “instant” improvements that will revolutionize your church social media engagement: 1. **Promote less; entertain more.** We don’t turn on a TV to watch commercials. We want entertainment — and as a “price” for it, we endure advertisements. Advertisers know we’ll respond to the ads (so they pay millions of dollars to air them). TV has trained us to put up with 20% of promotion for 80% entertainment value. Church social media is entertainment. Start to entertain your audience. Throw in some well-placed “commercials”. But only occasionally. 2. **Respond when spoken to.** Do I need to mention this? We wouldn’t ignore someone speaking to us in person; so stop doing it on your church social media networks. It’s called “social” for a reason. Listen (by monitoring your name, account, keywords) and respond back! Ask questions, love on someone, or clarify. People stop talking if they don’t think you’re listening. 3. **Build your audience.** Once you have great content, start building your audience! I saw a church social media account that posts 6-10 times/day on twitter (a good frequency for twitter; but not for Facebook, which should only have 2 or 3 per day) and I thought “they have their act together!”. But then I noticed they only had 18 people following them. Ugh. It doesn’t take much to get more followers. Run social “ads”, engage with your members, mention networks in services, and post interactions on your website. If you can’t build an audience, stop wasting your time on it. Or adjust your content to engage more. Everyone is on social media. Your congregation regularly “attends” at least one social network. Your church needs to watch how the world is using this communication tool and use it as effectively for God. You’ll be glad you did! --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Social Media **Tags:** Church Social, Engagement, Facebook, instagram, MySpace, social media, Twitter --- ### [Pastors, Make Your Church Logo Smaller](https://beknownforsomething.com/pastors-make-your-church-logo-smaller/) **Published:** May 18, 2015 **Author:** BKFS **Content:** Have you noticed things are changing with communications? Probably not. You have so much going on that church communication issues probably don’t register. So, allow me to call your attention to a change that speaks loudly to the church. **Make your church logo smaller.** You may think that branding is all about your logo. But it’s not. You, personally may be known for a sweater vest, or polo and coordinating khakis. You have a distinctive look. Perhaps its your goatee, soul patch, or hair style. People, who know you, quickly identify you by the visuals they assimilate in a few seconds. But you’re much more than your looks — you have a style, a passion, a purpose that dwells deep within your heart that shapes your ministry and teaching. There are as many formulas that create a Pastor as there are Pastors. You’re unique; yet your foundational Biblical content isn’t. **Your church brand is similar.** Your church logo, along with a standardized font and color palette coupled with a unique design style, is simply something that reminds the viewer of the deeper ministry that happens within the church. Your brand is actually what people think of when they DON’T see the church logo. The church logo simply works as a visual cue to that brand. When people type in your URL, pick up a church brochure, or see your ministry ad, the church logo should be getting smaller and smaller. Why? First, take a look at www.target.com, www.walmart.com, and www.bestbuy.com — notice how their logos are smaller in the upper left of the home page. Even the area at the top (header) is getting slimmer. In fact, [Target ](https://www.target.com)(at the time I’m writing this) doesn’t even say “Target” at the top — they just have their small iconic bullseye. Are they all crazy? Maybe they don’t know what they’re doing! Nope. Instead, everything is so consistent with their designs that when you get to their webpage you probably don’t even need a logo to make you feel comfortable. They’re THAT good with branding. And the moment we know its [Walmart](https://www.walmart.com), Target or Best Buy, we have an expectation of what they’re delivering. The logo can be reduced so much that the content area takes up more space. People come to a website to get content — what they need. **So, open up your website right now.** Is your header bigger than what you just looked at? Your church logo larger? Is it your content area that’s larger and simple? Is the content what people expect of you? And in the brand voice they’d expect for your unique ministry style? Pastors, stop relying on the church logo to tell people where they are. Instead let them know where they are based on something much deeper. It’s really who you are. *Make it unique.* --- This post originally appeared in the Weekly Update for the National Association of Church Business Administrators (The Church Network). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Logo Design, Website Design **Tags:** brand, Church Branding, church communications, Church Logo, tips, website --- ### [You Can’t Do it All. Rest.](https://beknownforsomething.com/you-cant-do-it-all-rest/) **Published:** May 13, 2015 **Author:** BKFS **Content:** At creation, God rested on the seventh day. The trees, plants, grass and even the bears are getting ready to rest for a few months. Tonight, virtually everyone will close their eyes in slumber. We need a rest. We can’t do it all. Perhaps you’re juggling a ton of things with your church communications, leadership and technology. Maybe you’ve believed the lie that you have to keep the momentum going all the time. Sunday to Saturday. Don’t believe it. *You can’t do it all.* Remember when you used to jump into a vehicle and know that you’re unreachable while driving? Or the times you went for a walk and all you received was inspiration rather than a steady stream of text message, emails, phone calls, and social media alerts? **You are known for something — that means you’re doing something *consistently*. That doesn’t mean *continuously*.** The power of being a leader is to say “no” to certain things along the way. We need a cycle like God constructs in nature. A growth time, a colorful harvest time, a cool down period. A rest. In the communications world, things require a break. TV commercials and advertising campaigns have historically been purchased as a 13-week ad buy with a rest afterward. Why? Because when something similar is consumed on a regular basis, it’s needs a break before airing again. Having a break makes the consumer appreciate it again when it starts back up. And psychologically, most people consider that it was always there; yet they notice it again afresh. It’s good stewardship to have a break. Today, create a healthy, protective cycle for what you’re doing. Take a break. You can’t do it all. Rest. --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Leadership **Tags:** break, Consistent, continuous, Relax, rest --- ### [People Hate Reading. But Please Read This.](https://beknownforsomething.com/people-hate-reading-web-content/) **Published:** May 6, 2015 **Author:** BKFS **Content:** Memorial Day is coming soon, our children are finishing school, vacation Bible school is being planned, and vacation is on the horizon. Can you smell the grill and feel the warm ocean air? It’s usually about now that I contemplate a great book to read while I’m relaxing somewhere on a blanket or nestled in a comfy chair. Many chose a great fiction paperback. To get lost in. Or maybe you, like me, finally get to pick up a great leadership book that will motivate changes in your routine. Have you ever considered what people want to read when they go to your church website? Figure that out – and deliver it – and you’ll increase traffic on your website! Giving people what they want is always a good thing. But there’s a problem with that. Analytics (the statistical information gleaned from your web traffic) show a very scary discovery. People don’t come to a website to read. Books are for reading. Websites aren’t. And this appears to be accurate with only a few exceptions (news websites and blogs). **Here are 4 ways to write web content so people will engage:** 1. **Stop writing in long paragraph form.** People don’t like reading long dense paragraph material in web content. I bet you don’t even like reading long paragraphs in email! Try to break your web content into smaller paragraphs. 2. **Edit your content.** The average person reads 300 words/minute and only views a page for about 10 seconds. That means you have approximately 50 words that can be absorbed. And it also seems that the more that its exceeded; the more it drives people away. So write short amounts in your web content. 3. **Use Eye-Interrupters. Most web “readers” are really “browsers”.** They like to quickly grasp what they’re looking for. Think points, facts, headlines and create your web content so it’s “snackable” – bite-sized chunks that give the information as their eyes sweep down the page. 4. **Make it “feel like” a blog.** People will, on average, read about 300 words if it’s written like a blog (similar to this post). Start with a personal reflection then quickly shift into “just the facts”. If you use a number in a headline or subhead, you’ll attract more to engage. I confess, it’s not easy. I try to do it but even this post is 424 words. But you probably didn’t read every word, eh? Stop writing prose that is worthy of the perfect summer novel. Think like you’re writing the shortest church service announcement to capture attention and take up very little time. --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administrators](https://multibriefs.com/briefs/nacba/index.php) (The Church Network). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Communication Strategy, Website Design **Tags:** Blog, Communication Content, Edit, editing, eye-interrupters, page, read, website --- ### [3 Tests to Building a Social Media Team with Trusted Voices](https://beknownforsomething.com/3-tests-to-building-a-social-media-team-with-trusted-voices/) **Published:** April 28, 2015 **Author:** BKFS **Content:** ##### Occasionally we ask a Professional Communicator to let us know what they’re doing well (or learning). Welcome Jonathan Jones, a friend who understands the importance of social media and promotes brands such as: Willow Tree®, Silvestri®, Nat & Jules®, Glow-ology® and more. **Who Do You Trust when you build a Social Media Team?** One of the challenges every organization faces is who speaks for the organization? Who is a representative? Who are the Trusted Voices? This is never more true than when it comes to social media. There are 3 things you need to look for in your social media trusted voices: 1. Are they a stakeholder? 2. Do they tend to ask for permission beforehand or forgiveness later? 3. Do their everyday conversations already harmonize with the organization? If you find people who possess each of these qualities then you’ll be on your way to building a *great* social media team. **1. Stakeholders** Stakeholders aren’t necessarily founders, owners, or investors. Although they think like owners when they’re not, putting the organization first and themselves second — you see it in the way they work and the way they talk about the organization. They have a clear-eyed view of the organization’s successes and failures, and it shows in their speech. **2. Permission Seeker vs. Forgiveness Asker** What are their tendencies? Does this person tend to follow processes or their own path? When speaking for the organization you want the process person. A process person will almost always think before they speak or click Post. **3. Harmonizer** What “song” do you want people to hear? Your organization already has a voice and a melody. Anyone speaking for the organization needs to harmonize with that melody — **not create a new one.** **At our company we have a team of 6 people who helps with our social media.** Each one is a Trusted Voice. All have been with us for awhile and are immersed in our culture. Each possesses these 3 qualities. *It shows in how and what they post.* **How are building your team?** Are they Trusted Voices or do you end up worrying what mess you’ll have to clean up? Maybe you don’t have a team. A great team doesn’t mean there will never be issues, but does mean those issues will be fewer and easier to manage. --- **Jonathan Jones** joined DEMDACO in 2006 to give leadership to the company’s focus and intentionality about its culture. As *Cultural Conversation Leader,* Jonathan has helped develop and lead conversations around DEMDACO’s purpose: pursuing business the way it ought to be, and its mission: lift the spirit. He currently works in the Human Resources and Marketing departments helping the company tell its stories both inside and outside the company. **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Guest Bloggers, Social Media **Tags:** brand, social media, social media team, team, teams, trusted voices, voice, volunteers --- ### [2014 Called: Wanting your Church Website Back](https://beknownforsomething.com/2014-called-wanting-your-church-website-back/) **Published:** April 14, 2015 **Author:** BKFS **Content:** I enjoy looking at Throwback Thursday postings on Facebook. Seeing the way people looked “back when”. Sometimes it’s concerning though that we once wore the things we did. Clothing styles certainly change from season to season and year to year! When it comes to [digital church communications](https://www.beknownforsomething.com/church-communication-strategy/ "Communication") and your church website, there’s many changes that we have to keep up with. The web world is constantly changing! And the church is notoriously hanging out in the previous decade. Web paradigm has changed and even if you updated your church’s online presence last year, you probably should do these 3 things to feel like 2015. 1. **Change your copyright.** Talk about a warning label that says “we haven’t updated our church website”! It should be easy. Take the time right now to update your copyright in the web footer to 2015. This subtly tells people that you’re actively updating your website content. It says that you care that the information that they’re seeking is correct. 2. **Go mobile friendly.** More than 40% of people discovered your website on a mobile device in 2014. The experts are anticipating more than half of people will soon go to a church website on a small mobile screen. What does that mean? It means you need a responsive website: one that reconfigures or resizes content depending on the screen size or device they’re viewing it on. It’ll look great on a desktop monitor; but a smart phone still offers a wonderful experience as people discover your content. 3. **Edit.** Because of small screens and our reduced attention span, page content needs to be edited to about 50 words/page since, on average, people spend less than 10 seconds on a page. *An exception:* blog postings (that share personal stories) can capture someone’s attention for 300 words. The majority of your online videos should last less than 2 minutes. Perhaps 2015 is the year to have a video editor create a short summary of each sermon or service. Think of it as a promotional ad, so it’s shareable on social media. Then offer the link to the entire message so they can pursue more content. People will listen longer sitting in your pews than someone will when watching online. Editing is essential. Some of you need to do more than this to your church website. You haven’t updated your website for 3 or 4 years (or more!). Well, it’s time. 2015 is the year to do it. More and more people go to your church website as the center of your digital communications hub; so get it right. It’ll never get easier and it ultimately will save money and attract more people if it’s done correctly. Need help? An expert who’ll assure you do it right? We’d love to help! [Contact us today](https://www.beknownforsomething.com/contact/ "Contact") to get started. Or contact us – we have a simple way you can have an EFFECTIVE church website by Fall Program Kickoff. --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Website Design **Tags:** Communication Content, copyright, Edit, mobile, paradigm, responsive, UI --- ### [Church Website Paradigm: The Right Side is the Wrong Side](https://beknownforsomething.com/church-website-paradigm/) **Published:** April 8, 2015 **Author:** BKFS **Content:** A few years ago I traveled to the Turks and Caicos Islands. After flying, I was picked up by a limousine to take me to my client’s location. I was so glad I didn’t drive that first day. Because it’s a British territory, everyone drove on the left side of the street (most of the roads were 2-way traffic). When it came to traffic circles (roundabouts), I felt like we were rotating in the wrong direction and practically jumped out of my seat thinking we were going to be hit with cars entering the circle. Everything seemed wrong. Have you ever picked up a newspaper and needed instructions for using it? Probably not. We all know the “normal”; because the normal is consistent. It’s the paradigm. My sister used to work for a bank. In her training she inquired about counterfeit bills. “Will I receive training so I’ll be able to identify one if it crossed my desk?” The bank manager informed her that “you’ll get to know the “feel” of genuine bills so that when a fake one crosses your fingertips, you’ll know that something’s wrong”. *Something will just feel wrong.* We’ve all become used to well-designed, professional websites as we search the internet. We sub-consciously know what “feels” right on a website and what we don’t like. This is called Web Paradigm. The norm of “most” websites. **Your Church’s website shouldn’t try to break out of web paradigm.** If you attempt to, you risk frustrating the user. Therefore, always “fit” into the web paradigm or you’ll feel “wrong” to people who click on your site. An interesting component of web paradigm is where most ads are placed. On the right side of the page. Of course most people don’t go to websites to “discover” ads. So web designers create ads disguised as photos that doesn’t look like ads. We’ve all been tricked into clicking on those areas so we’ve become scared of the right side of the page. Most people avoid the right side of a website. **The right side is now the wrong side.** The wrong side to place anything that’s incredibly important. Times, directions, schedules, events, or anything that can look like an ad (i.e. photos, clever graphics, etc.) **Please. Stop putting your important content on the right side of your website.** Or be real clever in getting people to discover information there. Note: some web paradigms allow for certain information to be in the upper right corner. These exceptions? Things like search areas, login links, contact us, social media logos. Just make sure they’re in the header area (where ads normally don’t occur). Want to know more about Website Paradigm? It’s something we talk about in our [Website Analysis](https://www.beknownforsomething.com/website-assessment/). **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** ads, right side, Web Design, web paradigm --- ### [3 Turnaround Tips for a Shrinking Church](https://beknownforsomething.com/3-turnaround-tips-for-a-shrinking-church/) **Published:** April 1, 2015 **Author:** BKFS **Content:** **80% of churches are in decline or stagnation.** What’s up with that? Do people not need the church anymore? Most communities are growing while local churches are shrinking. *Let’s turn that around.* The church hasn’t done a great job communicating why its needed. Maybe we don’t know how to verbalize it? This is evident over the last decade since we’ve spent countless hours determining our mission and vision. Why? People in the pews need to be reminded why we exist and what our purpose is. We’ve lost our way and even church leadership is gazing internally at what our mission is. If we don’t know ourselves, how on earth will we communicate it externally? Why would the unchurched visit an organization that’s trying to figure themselves out? And once we do, few unchurched people are attracted to our internally-focused, long, pithy, mission statements. We don’t need to be communicating vision and mission statements; we need effective communication strategies where we clearly share benefits of attending. Not slick marketing, just great communications. Not changing the Biblical message, but changing our local methods and messaging. **Here are 3 turnaround tips if you find your church shrinking:** 1. **Focus on your audience.** Engaging a community requires knowing the people and their needs. God can reach everyone, you can’t. Birds of a feather tend to flock together so look at your congregation and identify where they live and what they come to church for. Focus on those areas in your community. That’s what our [investigation process](https://www.beknownforsomething.com/discover-your-audience/ "Investigation") does. 2. **Focus your message.** Consider the solutions you have for your community’s needs. Jesus is the core underlying reason for everything you do but the unchurched focuses on temporal needs that require attention. Give them “water” to drink then tell them about the “Living Water”. Become known for one or two solutions by focusing everything you do around those keywords. Search engines will direct people to your church website as people seek those solutions. That’s what our [determination process](https://www.beknownforsomething.com/build-your-church-brand/ "Determination") provides. 3. **Focus your Digital Hub.** Email, Social media, and your Website should be your main way of communications. They’ll reach farther for your dollar than print materials will and if you’ve focused your communication’s strategy well, Google, Yahoo and Bing will become your greatest evangelists. People seek solutions. Our [communication process](https://www.beknownforsomething.com/church-communication-strategy/ "Communication") builds an effective church digital hub. I’m not telling you how to do ministry. *Just do it well.* Excellence in everything you do while following the golden rule: Love one another. Most people stay in a church because of the teaching Pastor and a group of friends. If something needs to be fixed in ministry, start there. Let’s solve the shrinking local church. Communicate effectively starting now![](https://www.beknownforsomething.com/contact/) --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Digital Hub **Tags:** communication, community, decline, determination, digital hub, investigation, mission, vision --- ### [One Math Equation You Need for Easter Communications](https://beknownforsomething.com/one-math-equation-you-need-for-easter-communications/) **Published:** March 25, 2015 **Author:** BKFS **Content:** #### 20% of the community is “undecided” whether they’ll attend church this Easter. Take a few moments and calculate that for your local church to put it into perspective: **\_\_\_\_\_\_\_\_\_** *(total population within a 20 minute radius of your worship center)* **x .20** **= \_\_\_\_\_\_\_\_\_** *(the staggering total in your community that “may” go to church this Easter)* Sobering isn’t it? For example, if you live in an area that has 80,000 people within the driving distance to your church and you multiply by .20; you discover that about 16,000 people may consider going to church. Can you seat them all if they arrive at your door? Of course, they won’t all show up. Why? **Some will not be convinced to do it because:** - **They don’t know the options.** There are a ton of churches throughout the community; and since people are not as likely to be affiliated with a church, the churches all seem the same. With too many choices, people make the easy choice. *They don’t bother making a choice.* - **They won’t be invited.** Studies show that a personal invitation is the most successful way to reach the unchurched. Sadly, were are not doing it. - **What they normally do will win out.** So they won’t end up going. What they normally choose to do is the true “competition” that your church is competing against (i.e. a family day, getting some extra sleep, doing grocery shopping, or relaxing) Instead, most churches get excited for the 30-40% increase in their Easter service attendance. Realistically, this increase often happens because everyone who occasionally attends will show up for the special Easter service. Some will bring their family who don’t regularly attend. Woohoo! You’re reaching people who already hear the Gospel regularly. There are MANY more totally unchurched in your community who need to know that they’re welcome at your services. And they need to feel wanted. And they’ll find a solution if they give up what they normally do. We have a [process](https://www.beknownforsomething.com/discover-your-audience/) for churches to determine [what their community is looking for](https://www.beknownforsomething.com/discover-your-audience/)! Will you rest in the “swell” you normally get? Or will you actually do something different to attract a new unchurched audience. It’ll be difficult. Since 85% of them will check out your [website](https://www.beknownforsomething.com/website-assessment/) before attending for the first time, you may have a bunch of work to do online. Want our [“outsider” opinion ](https://www.beknownforsomething.com/website-assessment/)on what we’d recommend for your website to improve the content, SEO, or UI design? Click Below or [contact me](https://www.beknownforsomething.com/contact/)[.](https://www.beknownforsomething.com/contact/) --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Website Design **Tags:** Demographics, easter, Equation, evangelism, Online, services, web, website analysis --- ### [Steps to Ensure Your Church Social Media is Working](https://beknownforsomething.com/steps-ensure-church-social-media-working/) **Published:** March 11, 2015 **Author:** BKFS **Content:** There are a few who are blessed to stand in front of a crowd — but they have little worthwhile to say. And there are those with important messages to say but they don’t find themselves in front of a crowd that they can influence. Both situations are a shame. We’re blessed to live in a time where we can attract or grow an online social media community. Sadly, some churches don’t have the right content to engage them. Other churches have a difficult time getting a following. Getting the crowd and the correct content (at the same time) is why a social media campaign is important. There are 3 steps to it: 1. **Determine Your Church Social Media Platform** – based on the typical audience on the platform (facebook, twitter, instagram, etc) and the type of content expected for the platform (tweets, photos, memes, etc). Use the platform that’s easiest for you. 2. **Consider the Audience that you can attract** – based on those around you now. 3. **Develop Content that will speak to specific needs.** Be relevant to the platform audience. Solve a need/concern or create a path to their goals. Start with 1 or 2 platforms then expand after you find success. Don’t stop here. Instead, create campaigns to help determine if you’re successful and why. *Set goals.* Claim a timeframe and a desired outcome. Go ahead, aim high. You may succeed. You may fail. But you’ll know. Desired outcomes can have 5 criteria (or more): 1. **Enlarge Reach:** Grow an audience on social media (people who need what you’re offering) 2. **Drive Traffic:** Suggesting a place to visit online (for more information or engagement) 3. **Attract Leads:** Generating a list who could be “followers” of you (and ultimately Christ) 4. **Engage Visitors:** Entertainment value where interactivity and fellowship occurs. Online first and then at your church Develop a timeframe to push your content based on social media platform appropriateness. **Church Social Media shouldn’t standalone.** It should intermingle with email and website (your digital hub). It’s important to predetermine how everything works together. Your website is usually the final destination. Then as you engage with them there, you can invite them to watch a service or attend your church. When a church social media campaign works, it attracts an audience, engages them effectively and ultimately draws them to your ministry of Jesus Christ. **Categories:** Communication Strategy, Digital Hub, Social Media **Tags:** audience, Communication Content, Facebook, instagram, social media, strategy, Twitter --- ### [Important Open Letter to Church Communicators](https://beknownforsomething.com/open-letter-to-church-communicators/) **Published:** February 25, 2015 **Author:** BKFS **Content:** Dear Church Communicators, For almost three decades I’ve worked in this crazy, ever-changing field. I jumped into it the moment I saw Darrin Stephens (played by Dick Sargent) in the original *Bewitched* TV series. He was an “ad guy” who was always put on the spot in front of his clients as he tried to please everyone with his ideas. That was me. Perhaps it was *Mad Men* that made you fall in love with the field. *Don Draper* could only wish he had a witch for a wife (who, in *Bewitched*, always helped Darrin out of trouble). I started before computers were used; and I relied heavily on teams of artists, typographers and suppliers. I’ve won national and international awards. Have you noticed that in our field you never get comfortable? Ideas, clients, production, suppliers, methods, and software are changing continuously. You think you’ve mastered something and “BAM”, it changes. But that’s what I love! I’m a communications/ideas/creative guy. You’re probably the same. And we love the church. But, I’ve almost burned myself out several times in this all consuming role. **Can I get personal for a few minutes?** I want the best for you. And I want you to learn from this “old guy” who’s been doing it for a long time. Here’s 3 things I wish someone shared with me earlier on: 1. **You can’t do it all.** You have so much that you’re juggling with deadlines looming continuously. You’re so talented; that’s why you have the position. But even though you CAN do everything; you NEED others around you to help you. They’ll challenge you. Help with deadlines. Support you. Ministry should be about empowering and motivating people to use their gifts. It’s not supposed to kill you as you try to do it all yourself. Even though you feel that others slow you down; a growing, excited team will ALWAYS be better for you. And they don’t have to be paid. There are volunteers who’d love to learn from you. 2. **Focus.** There are a million ideas and solutions. But a “creative person” has a difficult time selecting the best ones. We’re often insecure. Crave direction from others especially if they’re helping you set boundaries. Learn to set your own limitations. Time, DNA, brand foundation, and abilities. Once you have those restrictions, be creative. Creativity is not working without limitations, it’s finding solutions within *many* limits. 3. **Learn.** I’ve seen so many creatives and communication’s people get stuck in a rut. You know your groove and although everyone loves your style, *change* is coming. And as people and processes change, you risk being left behind. Use EVERY moment to learn and be inspired by other people, news, ideas and solutions. There are classes, conferences and workshops as well as websites, Pinterest, email, social media, etc. You can do this. The church and your Pastor needs someone to help them be creative, inspiring, and understood. God can use you. Be humble, stay in God’s Word, and remember to love those around you. Breathe. Focus on what matters: communicating God’s amazing grace. Sincerely, *Mark MacDonald* PS: Based on everything I know, I’ve put together a [Process](https://www.beknownforsomething.com/coaching/) that will help you in your role. It shapes your communication strategy and creates an effective church [digital hub](https://www.beknownforsomething.com/church-communication-strategy/). Let me [know](https://www.beknownforsomething.com/contact/) if I can work with you — and validate you to your church leadership. You are important! **Categories:** Communication Strategy, Digital Hub, Leadership **Tags:** church communic, church communicator, communicator, Darrin Stephens, Don Draper, focus, learn, Purpose --- ### [The Worst Church Communication Strategy Ever](https://beknownforsomething.com/worst-church-communication-strategy-ever/) **Published:** February 17, 2015 **Author:** BKFS **Content:** “We’re the best kept secret in our community” a Pastor recently said to me. I immediately thought of the song “Hide it under a bushel, no! I’m going to let it shine!”. Often, I’ll be traveling to a new location and someone will take me to dinner at a great restaurant that’s also “the best kept secret”. We arrive and have amazing food, great service, and a wonderful environment. Because there’s so few people in the restaurant, it doesn’t take a rocket scientist to know the place will close its doors soon. The same will happen for churches who keep themselves “secret”. Churches are in decline all across America. Does that mean the programs and ministries aren’t good? Not necessarily. But it does mean the Church seems to like hiding under a bushel. **“We’re the best kept secret” is always a losing communication strategy.** Always. If we truly believe that the Church is the best solution for Christian fellowship and evangelism, we have to stop hiding the Good News. Here’s 3 Ways Churches Hide: 1. **We think internal communications is enough.** We need to spend as much or more resources talking to our greater community that doesn’t understand what church is all about. The church needs to identify what we are offering in such a way that it’ll interrupt their world and help them with their goals and concerns. We need to communicate it effectively to them; and tie those things to our faith in Christ. Without Him, nothing of value is possible. 2. **We don’t give our members the tools to tell.** Everyone needs help with [communication](https://www.beknownforsomething.com/church-communication-strategy/) strategy. It doesn’t come naturally for most (ask a spouse). When it comes to our faith; people need to be taught the process of reaching out and communicating the changes that Christ alone brings. The church needs to identify tools for helping that communication strategy. Especially for sharing in [social media](https://www.beknownforsomething.com/3-instant-improvements-church-social-media/ "3 Instant Improvements for Church Social Media") to connect people to good content on our websites. Today, [digital](https://www.beknownforsomething.com/print-is-toast/ "Print is Toast.") is almost always better than print. 3. **We assume our congregations believe Jesus is the answer.** If someone in your congregation was cured of cancer, the world would be told. We’ve been cured of something so much greater but the Good News of Jesus’ transformation power isn’t being communicated. People need to see it happening in themselves and others. Are you [communicating](https://www.beknownforsomething.com/2015-church-communication-trends-watch/ "2015 Church Communication Trends to Watch") the stories of grace and mercy in your church? People love sharing compelling stories! Stop keeping your ministries a secret. Start with solid [Digital Tools](https://www.beknownforsomething.com/church-communication-strategy/) for your communications; website, social media, email. Once you have them all interacting, create compelling content so people understand why you do what you do. And how they’ll benefit. Take the bushel basket off so the world will see the amazing ministries you’re doing! **Categories:** Communication Strategy **Tags:** bushel, hidden, strategy, tools --- ### [3 Church Communication Issues You Must Fix](https://beknownforsomething.com/church-communication-issues-to-fix/) **Published:** February 10, 2015 **Author:** BKFS **Content:** I use an app called “[Things](https://culturedcode.com/things/)” to keep the list of tasks I must do. As I read an email or think of something randomly; I can quickly add it to my list with a few keystrokes. Due dates? No problem. The app does a great job reminding me each day of the things I must do. Do you have a list of things you’re required to do for your job? I bet it’s overwhelming. If you’re anything like me, you get requests from everywhere. Your boss, spouse, co-workers, family and friends — all needing something from you. Hopefully you’ve become strategic to survive. **You can’t do it all.** Sub-consciously, you know the things that absolutely must be done. So you prioritize based on that knowledge. I’ve been working in the communications, branding, advertising world for almost 30 years. I’m a goal-oriented person so I love lists and I’m a pro at setting priorities. I juggle a lot but ultimately I strive to do the important rather than react to the urgent. *I LOVE checking things off my list!* **Here are 3 church communication issues that must rise to the top of your list in order for everything to start making sense. It’s empowering!** 1. **Become a leader who tackles the strategies.** Stop being a task-doer and become a person who determines the course. Your church needs someone who understands church communication issues and the tools to help pave the best road to victory. IMPORTANT: You can’t design/draft an effective road while you’re racing around the track. Stop the car, take your hands off the wheel, and dream about what it SHOULD look like. We need church communication *leaders.* 2. **Realize you can’t do everything alone.** Part of being a leader is knowing you can’t do it all. You NEED to have someone who’s been there before. [We’d love to be that team](https://www.beknownforsomething.com/ "Front page") that comes alongside of you to guide, direct and encourage you. We help you with an effective [process](https://www.beknownforsomething.com/coaching/ "Process"), a plan, and solutions for [tools](https://www.beknownforsomething.com/website-assessment/ "Web") — plus we’ll help you create a team that works with you. 3. **Create a functioning [Church Communication process](https://www.beknownforsomething.com/coaching/ "Process").** Great cooks use a recipe as the base for replicating great meals. You need to have a process that you follow and customize as you accomplish things. The more you trust the process, the easier it is to get people to follow it. These 3 church communication issues (once fixed) build a foundation where you’ll shine. **You’ll be empowered and get more done.** It’ll take some work to do these though — but you should be up for it! [Let me know if you’d like me to work personally with you!](https://www.beknownforsomething.com/contact/ "Contact") I love explaining these things to the senior leadership team so they support you 100%. Let’s get started! **Categories:** Communication Strategy, Digital Hub, Leadership **Tags:** Church Tasks, process, strategy, Support, tasks --- ### [*Poof* A Church Disappears](https://beknownforsomething.com/church-poof-who-cares/) **Published:** February 4, 2015 **Author:** BKFS **Content:** We have a small restaurant near our home. It serves… er… ah… food. Its name doesn’t contain any descriptors to let me know what kind of food it does serve. Occasionally, they post a poorly-made handwritten sign boasting the special of the day. I seem to see the sign when I don’t want to stop for food. Don’t get me wrong, I obviously get hungry and I eat out more than I should, so I should stop in. When I drive by though, I rarely see cars in their parking lot. That screams something to me. Oh wait! They went under. As I drove by them this morning, they had their doors closed and their sign taken down. **Poof. The restaurant’s gone.** I wonder what’ll go into that location next. I hope they’ll have something I’m looking for. Wait! This is a Church Communications blog — why am I writing about restaurants?! The scary truth is that I could be writing about the local church. Everyday a person from your community drives by your church, looks in, and realizes that you are a… er… ah… church. Your church sign says so. You probably even look like a church. But they don’t know what you’re serving. Or if they do, they suspect it’s hatred, intolerance and crazy religious rules. Mmmmm. That’s appetizing, eh!? Communities are growing while almost 80% of churches are in stagnation or decline. Several polls have shown that less than a quarter of our communities go to church regularly. According to a Pew study a couple of years ago, almost a quarter of our population has no affiliation with ANY church (and that’s increasing every year). I guess that’s why about 4000 churches are closing their doors every year in America. **Poof. Who cares?** And the community drives by and wonders what’ll go in to the empty building. Hopefully something that they’ll need. This is the reason for effective church communications. Except for a few churches that want to change perception of “church”, the community doesn’t know why anyone would want to go into that building they pass daily. They don’t “need” anything they think you’re offering. Our signs don’t tell them, our websites are confusing with internal church words and acronyms, and our social media bombards people with announcements and religious material that the community wouldn’t want. Or we’re not consistently communicating. Some stuff is great, others are lacking. Maybe we need to think wildly different. Maybe we need to go in our communities and serve them. Give them things they do need. Maybe they’d consider going to a meeting and engaging with a group of kind people who have loved on them for awhile. Maybe we need to fix our communications so that they’ll know. If you’re a church communicator who wants to do it better, bravo! Let’s start doing church communications effectively so we can reach our communities and reverse the crazy numbers of disappearing churches. Let us [know](https://www.beknownforsomething.com/website-assessment/) if we can play a part in it. --- This post originally appeared on the [Church Marketing Sucks](http://churchmarketingsucks.com/) blog. Mark MacDonald is a regular writer for this and other national publications about effective church communications, church websites and digital hubs (social, web, email). **Categories:** Communication Strategy, Leadership **Tags:** communications, generic, improvements, restaurants, statistics --- ### [Is your Church Jumping the Shark?](https://beknownforsomething.com/jumping-the-shark/) **Published:** January 28, 2015 **Author:** BKFS **Content:** Every service or product has a lifecycle. It’s rare that a successful product starts out with an instant “win” and maintains it. There’s a natural bell curve that occurs throughout a life cycle. And it all takes a lot of hard work. TV shows often have the same thing occur. It takes some time for a show to pick up viewers; and then the popularity is discussed around the water coolers, in classrooms and on social media around the country, and there’s a huge increase in people who want to tune in. And they do; expecting greatness. When a product or TV show has attracted the most that they’ll ever attract, its often because they start to run out of ideas for improving the product or show. A decline starts and the writers or manufacturers lose their minds with wild ideas they’ll attempt to correct the decline. What was known for amazing creativity, now turns into a disconnect with over-the-top, pie-in-the-sky, wild thinking. This has been called jumping the shark. It’s that moment that everyone starts seeing the decline in quality and the show takes on a corniness that is a feeble attempt at attracting more people. You may remember (if you’re my age) that horrible episode of Happy Days. After four amazing seasons of popularity, some crazy writer trying to top the previous seasons, has Fonzie (a key character) jumping over a shark while he water-skis. And the decline of the show continued till it was gone. **Sometimes gimmicks work to attract a big crowd. Until you’re known for jumping the shark.** How about your church? Hopefully you’re tracking your attendance and partnering a church communications’ calendar with the rise and fall of attendance numbers. How do you know when you’re jumping a shark? Many churches seem to get away with crazy antics while others simply look like copycats. Here are 4 ways to know if you’re *jumping a shark*. 1. **Consider your “success”.** Do you truly know the Biblical reasons for being who you are? Do you know the benefits you’re offering your community? What you’re known for? It’s critical to know what’s caused your “success” and why people are attracted to you and what keeps them there. 2. **Know your bell curve.** You should be tracking your attendance. Are you growing, plateauing (the awkward stage before decline) or are you in decline? Most shark-jumping happens in plateau or decline. 3. **Understand Innovation.** Measure how creative you’ve been in the past; give it a point score between 1 and 10. If you’re a 3, don’t try something that’s a 9 (especially if it feels like desperation to attract more people). Make sure all creativity and innovation is weigh for legitimacy with scripture and what you’re known for. 4. **Have a quality control mechanism.** This is critical. Make sure that quality is the ultimate judge for things you try. If in doubt, don’t. We’re called to go into the highways and byways and to compel people to come in. That can be done, but don’t get (or look) desperate in the process. We’re called to excellence and a higher standard in the church. Make sure you have a process that allows for it. May I suggest [ours?](https://www.beknownforsomething.com/coaching/) **Categories:** Communication Strategy **Tags:** attendance, lifecycle, promotions --- ### [The Word a Church Business Administrator Shouldn’t Be Known For.](https://beknownforsomething.com/church-business-administrator-should-not-be-known-this-way/) **Published:** January 20, 2015 **Author:** BKFS **Content:** I’m sure that in the early years of raising a child, you found yourself saying “no” a lot. As they grew, you probably realized you said the word less, but used it to avert more serious consequences. While I was raising my two sons, I also ran a communication’s agency. I had people working with me; as well as a growing client base. In the Art Director role, I found myself constantly saying “no”. And as Client Service I used “the word” with those who wanted to push budgets outside of agreements (albeit kindly, of course). Then I’d go home and say “no” to the kids. One day my son looked sheepishly at me and said, “you always say ‘no’ to me. I wish you’d just encourage me”. My heart sank. Understanding the “5 Love Languages” book; I realized that my attempts at “directing” came across negatively. And I certainly was not showing love (especially to someone who likes words of affirmation)! No one likes negative people. I don’t want to be known for that. As a Church Business Administrator, you have a very important role. You ensure no one wastes money, that they stay within budgets, and that everyone complies to the rules. Can I say it? You’re often seen as a “Pastor No”. I’ve tried to switch to being perceived as an encourager, a motivator, an engager. I don’t stop doing my job (ensuring correctness), I just try to empower the people around me to work within the rules. Here’s 3 steps to NOT being known for “No” as a Church Business Administrator: 1. **Set Ground Rules.** Keep rules simple so you don’t have to explain or remind constantly. Make sure everyone is clear that either the rule is God-ordained, Government -sanctioned, or a community-help. Establish why the rules exist; rather than why you’ll make sure they’re kept. Be positive; allow discussion; and if there are rules that don’t make sense; consider changing them. 2. **Motivate People Within the Rules.** If you aren’t a motivator; you’re a discourager. Once the rules are in place, consider how you can encourage people to work within that framework. Say “That’s an interesting approach; how can we make sure you can do that within the budgets?” rather than, “You won’t be able to do that with the funds we’re currently getting”. 3. **Praise. Praise. Praise.** In order to break a perception, you must start doing the opposite more than the thing you’re known for. Seek out and reward the people doing the right thing. Do it publicly and privately. Often the people who aren’t doing things correctly take more of your time. Switch that. Spend time with the people doing things right. Ultimately, ask someone to hold you accountable to this. You’ll be better received, you’ll accomplish more, and you’ll let that ulcer heal that’s eating your belly. The world needs more encouragers; let it start with you. --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administrators (The Church Network)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Communication Strategy, Leadership **Tags:** Answers, business, leadership, management, solutions --- ### [There's 11 Weeks to...](https://beknownforsomething.com/church-communications-easter-failures/) **Published:** January 7, 2015 **Author:** BKFS **Content:** Easter! Yes, it’s right around the corner. Your church should be planning for this “big day” on the church communications calendar. **There are 3 communication failures** that we see regularly as churches plan to invite the community to their Easter services. We’re told that Easter Season is the most effective time to invite an unchurched person to visit! *So we better get it right.* Armed with an Easter flyer, we start to invite. People are polite and they think “isn’t that nice” and inside their heads they’re expecting friendship. But the bait and switch happens and moments into the service, they realize they’ve been duped. **How can we stop this?** It’s all in effective Church Communication. **Here’s 3 failures that happen at Easter:** 1. **The invitation assumes people know about Easter (and church).** More and more, people are not connected to any church. So people mainly know the secular version of Easter. **SOLUTION:** Figure out the objective of bringing the unchurched in (be sure it’s what they’re looking for). **It’s probably not what you’d think.** People aren’t coming for just a story of Jesus; or to join the church; instead they want something to help them. Figure that out and deliver it. [Our process](https://www.beknownforsomething.com/coaching/) does EXACTLY that! 2. **The invitation points to a website that doesn’t talk to the unchurched.** Your church communications has your URL on it, I hope! **SOLUTION:** Spend some time on the landing page that you want them to go to. Let them know expectations, what to wear, why a bunch of people meet weekly in this thing called “church”. Explain why it will benefit them to attend regularly. You know the benefit, no? [Our website analysis](https://www.beknownforsomething.com/website-assessment/) is eye-opening if you dare our team to make recommendations for your website! 3. **The actual service is a dead end.** Like your web pages, your service needs to end with answering “now what?”. **SOLUTION:** Think about all the ways someone might feel at the end of a service. Many times, there’s an altar call, then it ends. A first-time visitor will rarely walk the aisle. What are they to do then? A gift is nice, but then what? Let’s stop burning bridges by having people feel duped when they come to our services. They’ll be more apt to say “yes” for another service. **Categories:** Brand Strategy, Communication Strategy, Digital Hub, Website Design **Tags:** easter, Invitation, website --- ### [2015 Church Communication Trends to Watch](https://beknownforsomething.com/2015-church-communication-trends-watch/) **Published:** December 30, 2014 **Author:** BKFS **Content:** It’s that time of year. We look back across the months of 2014 to identify buzzwords and topics for church communication trends. Looking back is only good if it can help you anticipate the future. What’s the church communication trends for 2015? **I have a formula for that.** Simply identify what’s risen above the noise in the last year and consider which issues haven’t been accomplished yet. Those themes become future trends. **Here’s 4 church communication trends we need to keep on our radar:** 1. **Simplicity.** Stop competing with yourself with too many thoughts, ideas or design elements. Simplify everything! Sermon titles, web pages, posters, logos, and virtually everything that often gets complicated. Ask someone to remember one thing and the potential is huge, compared to being told to remember two, three, or four things. Do the simplifying work and edit the ideas to the absolute most important. Your audience will thank you — and be more apt to recall it! 2. **Keywords.** [Be known for something.](https://www.beknownforsomething.com/build-your-church-brand/) Identify one or two benefits you want people to remember about you. This is the essence of branding! Being remembered for something that’s needed by a particular audience. Start investigating your audience and think about what they need that you have to offer. Search Engines will start to “assign” these keywords to you so that people will find your online materials. Be sure to add them to your website metadata too! 3. **Authenticity.** Be real. When people go to your website and associate with your look, feeling, and programs, all of them MUST match when they arrive at your church. If something doesn’t quite feel right, people tend to push it away faster than you can say “but we’re going to update our building soon”. Don’t scream contemporary, clean and simple online if your actual services are traditional and complicated. 4. **Personalization.** For years we’ve realized the potential for reaching the entire world with our online messages. But we must start personalizing and directing our communications to specific people. It allows your message to be consumed easier. Start by considering the groups of people you want to reach and then develop communication messages as though one person from the group is being communicated to. The more personal it feels, the more engagement will happen. 2015 is the year to start getting these trends right. Start slow but be strategic with your church communications so our important message reaches our intended audience. Our church communication [process](https://www.beknownforsomething.com/coaching/ "Process") helps churches across the country master their communications and develop a [digital hub](https://www.beknownforsomething.com/church-communication-strategy/) that works! --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy **Tags:** 2015, authenticity, keywords, personalization, SEO, simplicity, trends --- ### [Your Church isn’t Social. 3 Proofs.](https://beknownforsomething.com/your-church-doesnt-use-social-media-well/) **Published:** December 17, 2014 **Author:** BKFS **Content:** Have you been invited to a social event recently? Or even more importantly, have you invited people to yours? What about your church services or special events? Of course, you have (I hope). We love to get together. The church is called to this fellowship. God knows we need to be around other like-minded people to be encouraged, motivated, and held accountable. There are so many discouraging people in the world, we need other believers and seekers around us! Church services do this corporately but we need more intimate settings. We used to think of Sunday School classes, Bible Studies, and Small Groups. But the world is fellowshipping differently now. **Social media.** Almost 3/4 of US adults are on Facebook. The other 1/4 don’t appear to want to socialize with the majority or don’t understand the benefits. Is your church socializing where the people are? *Maybe you’re just not social.* Here are 3 ways to determine if you are: 1. **You don’t have a following.** Like most businesses, people, and ministries, you probably have a Facebook or Twitter page. But do you struggle to have a following? Perhaps you don’t know how to throw a party that’ll attract people. Great social events get attended. Or maybe you have people attending but very little sharing of content or the conversation is limited or lacking. Admit it, you’re probably not that social. Social people create conversations that attract. 2. **You don’t post regularly.** Look at your page, if you’re not regularly posting interesting stuff (not just promotional announcements) or your posts are mere afterthoughts, admit it, you’re the wrong person to be running your accounts. You’re just not social. Social people love to engage. 3. **You don’t enjoy social media.** This is where the world “hangs out”, so if you don’t like social media, you probably don’t like meeting new people, engaging with great content, or spending time learning and listening to others. Social people want to be where engagement is. I know, I know, you’re saying, “but I don’t do digital social media well and actually prefer face-to-face”. Perhaps that’s true. But people are finding fellowship fulfillment in this crazy digital world. Accept it or walk away. It’s easier to choose to do it the way we’ve always done it. But if people are hanging out somewhere, we’re called to go to them and make disciples; fellowship with like-minded people, and share the hope of Christ. That’s socializing in this digital world. Don’t feel like that’s you? Check your congregation for someone who does it well (regular interesting social media posts with lots of followers) and ask them to help develop a team. You’ll be glad you did! We’re called to social. --- *This post originally appeared for the digital* *Worship Facilities Magazine**. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Digital Hub, Social Media **Tags:** Facebook, fellowship, posts, social, Twitter --- ### [“ We can’t afford to update our Church Website ”](https://beknownforsomething.com/cant-afford-to-update-church-website/) **Published:** December 10, 2014 **Author:** BKFS **Content:** **You’re hungry so you enter a neighborhood restaurant.** You eat out occasionally, but to be honest, you find it easier to put meals together at home. You drive by this business many times since it’s on your way to work. Before you decided to stop in, from the comfort of your living room, you picked up your iPad and tried to find an online menu so that you can anticipate the culinary experience. What did you find? A website, yes, but it didn’t look great on your small screen, the information seemed less than current, you couldn’t find the content you needed, and ultimately, you were unsure about your decision to eat there. You still decided to try the restaurant and now you’re standing inside the front door. Surprisingly, everyone’s friendly, the food’s quite good, and the atmosphere is remarkably comfortable. You look around and realize that very few people are eating there. You mention it to the waiter. He says he’s puzzled by it too. Their menu, of course, is beautiful. But you’d have to walk in to see it. The online one didn’t look at all like the one handed to you. **A similar scenario is playing out in churches.** We spend lots of time and money creating print materials for people who come to our services while the one thing used primarily for external communications — your website — is left lacking. More than 85% of your first-time guests go to your church website to “discover you” first. They’re looking for certain information and often can’t find it easily. So, sadly, many choose another solution for their spiritual needs. The long-tern results? Your church starts to decline in attendance. The ushers are puzzled by it. But your [bulletin](https://www.beknownforsomething.com/print-is-toast/ "Print is Toast.") looks good. “We can’t afford to update our Church Website”, said the Pastor. The world has moved away from using [print materials](https://www.beknownforsomething.com/congregations-waste-church-bulletins/ "2/3’s of Congregation WASTE Church Bulletins") and your community (internal and external) look for up-to-date materials on an effective website. Most people look on a mobile device. Can you afford NOT to update your church website? “I need to do it immediately”, said the Pastor of the soon to be growing church. Now’s the time to add “update our church website” to your budget. Now. Learn more about our Church Website Update Packages in our [Communication Process](https://www.beknownforsomething.com/church-communication-strategy/). --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website. **Categories:** Communication Strategy, Digital Hub, Website Design **Tags:** budget, Church Websites, Print is dead --- ### [Stop Your Church From Singing This Way!](https://beknownforsomething.com/stop-church-singing-way/) **Published:** November 19, 2014 **Author:** BKFS **Content:** I was walking in a park and heard musical tones from the other side of a treed area. A brass instrument and drums, I think. I thought I heard some singing too. There was really no way to make out the song. Nothing sounded like it was mixed properly. **Our churches do the same thing.** I continued walking past the shrubs that obscured the musicians. Before I actually got past the trees, something changed. I could make out the song and clearly hear every word. It seemed so beautiful. As I soon saw, it was a small group of singers and their instruments. When I first heard their music, it was them singing in harmony. I’m sure, up close, it was beautiful but because of the various parts, the words didn’t rise above all the instruments when I was far away. Then the song became clearer when the group united their voices into unison. **To reach farther, singing in unison works better.** Don’t get me wrong, I love singing in parts and enjoy listening to a group use tight harmonies. But when it comes to a communication strategy? You must think unison. Our church groups and ministries individually create their own parts. They have lots of great things going on and they want to communicate everything. People close to the church, may think it’s wonderful. All the different stories, strategies, and missions communicating at once. We call these communication silos. They can even sound like great harmonies. Up close. **But we need to think differently to reach farther.** We must think larger than our congregation. Larger than other church people in your area. We all have a “greater community” that needs to be reached with our message of the Gospel. So we need to unify the core message of our churches by focusing all the voices on that one melody. You’ll reach more, they’ll understand the message, and be attracted to stop and listen. **Want to reach farther, clearer, deeper?** 1. Unify your message. Become known for something. One main thing that’s needed. 2. Ensure all your groups will sing their message using that melody. Silos only work internally for the leaders and followers of your individual ministries. It ultimately defeats the purpose of communicating and muddies the overall message of the church. Church, sing in unison! --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications about church communications. **Categories:** Communication Strategy **Tags:** consistency, evangelism, unison --- ### [3 Surprising Communication Items Missing From Your Church Budget](https://beknownforsomething.com/communication-items-missing-from-your-church-budget/) **Published:** November 4, 2014 **Author:** BKFS **Content:** Ah, November. Church budget time for most. Pastors, communication leaders, and members want to reach communities better for Christ, and do it in the most cost-effective manner possible. *But how do we do it?* Since 4000 evangelical churches close their doors every year in America, we hear it loudly: the church can disappear in our growing communities and very few seem to notice. We must communicate the benefits of attending church better. But how? Change must occur in every church budget — starting with our church communications. Here are 3 surprising things you need in your church budget: 1. **Demographic Analysis.** We need to interact better with our communities. In order to engage with anyone, you have to understand them. Demographic analyses are available from a few sources (including our 20+ page religious demographic profile that’s part of our [investigation process](https://www.beknownforsomething.com/discover-your-audience/)). The value of any demographic metric is the interpretation of the data. Make sure someone translates the numbers into personas and messaging keywords to help focus your communications. You need to know your communities concerns and goals. *Add this to your church budget.* 2. **Positioning Statement.** People make decisions based upon what people know (or benefit) about you. We want people to want you! You must figure out how to position yourself so that your community actually considers listening to you for a solution. Not an easy task, but if you don’t have a statement (a tagline) that is different from your vision or mission statement, you’re only talking to church goers and not reaching unchurched community members. This is huge! A 3-5 word benefit-driven tagline creates a consistent foundation for your church to become known for something positive (since “church” is not perceived highly). Take a look at our [determination process](https://www.beknownforsomething.com/build-your-church-brand/) that leads to a solid positioning statement. *Add this to your church budget.* 3. **A Digital Hub.** Churches rely heavily on failing print materials when the most effective method of communication is online. Creating a digital mechanism that communicates your messages is essential. It saves money and develops a trusted, just-in-time method of church information. *What’s in the digital hub?* – An easy-to-use website, – social media content, and – regular email campaigns. Those are the tools, make sure you develop proper content for each of the tools! Of course, [we help with that too](https://www.beknownforsomething.com/church-communication-strategy/). *Add these to your church budget too!* You can do most of these church communication items yourself. But it’s critical to set up a proper foundation where someone walks next to you, giving you expert advice and training. We’d love to help! You can follow our free advice in our [blogs](https://www.beknownforsomething.com/church-communication-articles/) and [ebooks](https://www.beknownforsomething.com/freebies/); sign up for our [complete process](https://www.beknownforsomething.com/coaching/); or simply use BeKnownForSomething on an [hourly consulting](https://www.beknownforsomething.com/coaching/) basis. **Bottom line?** We want to help you. Want to discuss pricing in order to add it to your church budget? [Contact us today.](https://www.beknownforsomething.com/contact/) We work with churches of all sizes and budgets. **Categories:** Communication Strategy, Digital Hub, Social Media, Website Design **Tags:** budget, church budget, church budgets, Demographics, digital hub, email, positioning, social media, website --- ### [What Can I do With a Limited Budget?!](https://beknownforsomething.com/limited-budget/) **Published:** October 20, 2014 **Author:** BKFS **Content:** *“Help. Our church needs better communications but I’m not sure where to start with our limited budgets”*, said a Pastor at a recent conference. Church communications is a hot topic! I’ve just finished speaking at several national church conferences and people want to know where to start. Or continue. Budgets. The mere mention sets church leaders to cringing. However if you have all the money in the world, but don’t have enough time to use it properly, then your money is useless. So, what would we recommend? Even if you have varying slices of the church budget pie? These recommendations combine money and time budgets (ie. small means: a small monetary amount with a limited amount of time — or a small team): **Small Budget:** *You need to get fast results with huge impact.* Usually churches with small budgets are still trying to please everyone, have a reliance on printed materials, and struggle with a weak website. So create a communications’ strategy that starts reducing the print hub to allow for money savings (and sets a structure to tier communications). Add the found income to your budget so you can invest in a better website. At the least, consider better content, and effective website organization. Then focus on social media. Grow your online social audience so you can engage with them. Need help? May I suggest a powerful consultation tool: Our [website analysis](https://www.beknownforsomething.com/website-assessment/ "Schedule Analysis"). **Medium Budget:** *You need to strengthen your communications by focusing it.* People don’t have a lot of time, so you need to segment your audience so you can develop relevant, shorter tiered messages. Your communications’ strategy will require a very good digital hub. Improve your website (sitemap, design and edited content), an effective social media strategy, and a brand-ready email campaign tool. Create a strategy to reach your main audiences with the most important messages. May I suggest looking at [our process](https://www.beknownforsomething.com/coaching/ "Process") for steps to accomplishing this. **Bigger Budget:** Use dollars wisely so leadership and your congregation starts to seamlessly engage with church programs. The message reaches the right people on-time, every time. A communication strategy that segments and tiers the audience and message, then refresh (or build) a state-of-the art digital hub. Everything rests on the website ability. Make sure your content is consistent between your website, your social media, and email campaign structure. This describes our full [process](https://www.beknownforsomething.com/coaching/ "Process") — so if you need help, it’ll save time to have us work with you. [Contact us to get pricing](https://www.beknownforsomething.com/pricing-process/ "Plans / Pricing"). **Categories:** Communication Strategy, Digital Hub **Tags:** budget, Budgets --- ### [Church Bulletins: 2/3’s of Congregations WASTE Them](https://beknownforsomething.com/congregations-waste-church-bulletins/) **Published:** October 10, 2014 **Author:** BKFS **Content:** #### Church Bulletins: SPECIAL Extended Article I walked toward the Worship Center. An usher briefly caught my eye and handed me a church bulletin. I didn’t really want it but I felt like I was obligated. Greeters are good like that. It’s like they’ve been challenged to give away the most bulletins. Whether you call it a Ministry Guide, Church Bulletin, or Worship Guide, it seems that most don’t want one. Every Sunday I find myself wondering why I ended up with the brochure. Fortunately, our church reduced the size from a monster pamphlet to a small mini-flyer to save money. I wondered though if I’m the only one who doesn’t want one. So after service and before our Bible Fellowship Class started, I polled the 60 that were present for class. We’re multigenerational (20’s-60’s) so we’re a wonderful cross-section of our church. Half attend the “blended” service and the other half go to our contemporary service. This was NOT scientific, but based on church client conversations it’s very typical: • 92% Received Church Bulletins • 23% Glanced at It During/Before the Service • 8% Read Previous Week’s Church Bulletins Sometime During the Week Based on this quick survey, only 1/3 used the church bulletin for its purpose (to communicate). Almost 70% totally had NO USE for church bulletins. Should we stop producing them? If you look around you’ll see that print communication is dying. So what should the church do? 1. **Stop forcing people to take one.** People are simply throwing them away. Let greeters actually greet. Put a table out so people can pick up church bulletins IF THEY WANT ONE! You’ll be surprised how few are taken. 2. **Reduce the size.** Only put “congregation-wide” or “brand-building” announcements in it. Imagine the savings! 3. **Ensure your [website](https://www.beknownforsomething.com/the-beginners-guide-to-church-websites-4-steps/) is current AND accurate.** The world’s switching to a digital hub from the old-school print hub. Make your web reliable so people will use it when they want information. It’s easier than “finding” church bulletins. Plus you can cluster announcements for age groups and interests. Don’t get me wrong. Print is NOT dead so don’t trash church bulletins completely. Instead, figure out how to co-exist with the digital world. If you get it correct, even though it’s diminishing; print communications will continue to have influence. We still read books and flip through print magazines. We just do it differently. So let’s solve the issues so more will read one of their church bulletins — and ultimately figure out how to communicate information effectively. Digital communications allow us to analyze reading and user habits (it’s difficult to do that with print). So let’s take what we’ve learned from the digital world and incorporate that knowledge into the print world: 1. **People Don’t Have Time.** If a long email arrives in your mailbox, you skim it or delete it. People don’t want to “work” to understand — especially when it’s promotional. We want the promoter to research the info and compress it to a clear benefit. > > **Bad (70 words)**: You are invited to participate in the National Day of Prayer this week. Join with churches all across our great nation to pray for the needs of our country, church and community. We’ll pray for the President, other elected, and appointed officials. We’ll meet this Thursday in our worship center at 12:15pm. We’ll spend only 30 min, hearing various needs and testimonies. Please join us for this great event. > > **Better (20 words):** National Day of Prayer: This Thurs. Noon-12:30. Church-wide Prayer Service. Prayer changes things. Details: yourchurch.org/pray 2. **People Engage with Personalized Content.** Think “What’s in it for me”. People want to read info geared for them. Be clear who’s invited. Tier your communications so everyone clearly knows what they need to look at. > > **Tip:** Create an “All Member” area, “Teen” area, “Children” area, etc. and limit the event info to just the facts. Websites give more details. 3. **People Scan Instead of Reading.** Use bolding, indents, and spacing carefully so people can quickly scan. Bulleted points help reveal important facts. Promotional “paragraphs” are dead so make everything scannable. Once people see you’re using this style of compressed communications, they’ll scan the bulletin more, which ultimately achieves the goal of communicating the news. But how do we coordinate with the digital hub? The communications position in the church used to be the person who changed the sign and produced the bulletin. Now, the job has grown into more than double the work with the web, social, and email communications. It really must have constant attention in order for it to be done correctly. Here are 3 suggestions for making the job easier: 1. **Have a Simple [Strategy](https://www.beknownforsomething.com/church-communication-strategy/).** With the leadership of the church, determine what your goals are for your communications. Do you want EVERY piece of information to be released officially from your church? Probably not. So decide what should be communicated from the pulpit, in the bulletin, on posters, the sign, website, social media, and the list goes on and on. 2. **Content and Editing.** Decide who’s going to create the text and pictures that will be used. This can’t be done easily by one person. Teams work better. Be sure you have an editor who can make everything sound like the same voice, and in few words. 3. **Timing and Process.** You must have deadlines for the material you’re communicating based on the tool you’re using. Print requires the most lead time and digital can be shorter (but limit those expectations). It’s critical to create a communications plan for the timing of the release. When do you post on social media? When do web postings happen? Print? Be sure you consider the tools that can be used to tie your print communications to your digital hub. Here are two: **QR Codes:** That odd-looking block of digital noise you see on a lot of print materials. Its only purpose? It allows someone to quickly move from printed communications to the web (for interactivity, or more content). With a QR Code reader app, someone can jump to your web page. Remember they expect a mobile-friendly or responsive website as the destination. With the QR code (search for “create free QR codes” for the ability to set them up) you can easily send someone from your bulletin to the sermon notes or the cool video that was used in the announcements. Remember, once they’re on your website, people can share the content easily! **E-blasts:** Reinforce the bulletin message in regular emails to your members. Just keep them short so people can scan them too. And use the email to link to your website for more information. The Digital Hub paradigm shift is to get your print materials to point to your website where the core content is available and shareable. Make sure your website has a simple design, is responsive for mobile, and is always up to date. Let’s get this right so we can communicate your ministries effectively! **Categories:** Communication Strategy, Digital Hub **Tags:** church bulletins, editing, print --- ### [2 Symptoms of Deep Church Communication Issues](https://beknownforsomething.com/deep-church-communication-issues/) **Published:** September 29, 2014 **Author:** BKFS **Content:** I like indoor plants. They supposedly clean the air with big health benefits but I really just like the way they look. In a room of hard edges, plants soften the look of a room. I monitor their growth, prune, water and fertilize them as I need to. Occasionally as I’m tending to them, I notice various oddities: yellow leaves, a spider web, or wilting branches. All are warning signs. If I don’t discover what’s causing these symptoms and fix them, I risk losing the whole plant. As you tend to your church, do you notice things that seem wrong? Perhaps you’ve even heard people talking about things they don’t like but no one connects the symptoms to the underlying causes. If you continue to ignore the issues, you risk losing the organization. **Here are 2 symptoms** we often see that indicate critical church communication issues: 1. **Ministry silos.** Do individual ministries have protective walls around them? Do they clearly understand the benefit they bring to the church as a whole, and vice versa? Do ministries interact and help each other? Or do they have their own “look”, messaging, and workers. Often these silos start competing with other silos for budgets and attention. They don’t like the “church’s direction” so they repel from it. Soon the infighting and oneupmanship starts to spread like cancer. And it’ll kill your ministry. It may take several years, but it will happen. **Solution?** Deal with them. Bring the silo leaders into a room and together, develop a church-wide strategy and vision. Get their buy-in or consider changing leadership. Then discuss how to nourish the entire organization and develop a communication strategy that attaches ministry messaging to an overall church brand. The church needs to be known for something — and each ministry needs to be connected to that “thing”. 2. **The Community wouldn’t miss you if the church vanished.** Members may understand what you have to offer but the community probably doesn’t. You may have a communication strategy to attract members from other churches. But unless you’re truly missional and attractive to a larger non-church community; you’re not doing as the Bible says, and you’ll start plateauing in size. The church world is shrinking while communities are growing. We need to reach the community better. Sadly, 4000+ churches die each year and their communities don’t even notice. **Solution?** Determine how to get on your community’s radar (in a good way). Determine needs, concerns, and pains that your community is facing. And start effectively communicating how you can help solve their issues. You do have a solution, right? --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications about church communications. **Categories:** Communication Strategy **Tags:** community, ministry silos, vanished --- ### [3 Instant Improvements for Church Social Media](https://beknownforsomething.com/3-instant-improvements-church-social-media/) **Published:** September 21, 2014 **Author:** BKFS **Content:** Friendster, MySpace and Facebook started only a decade ago. Then came YouTube, Twitter, Instagram, LinkedIn, Pinterest and the list goes on and on. Social Media is everywhere. I spoke about the power of “social media” at WFX near the beginning of the social explosion. People stared blankly at me as I explained that the mechanism was here to stay. I don’t have to convince you now. Most are using church social media to engage their members. Some doing it well while many aren’t. Some needing a total renovation of their social skills while many need only to tweak what they’re doing and it would change everything. Here are 3 “instant” improvements that will revolutionize your church social media engagement: **1. Promote less; entertain more.** We don’t turn on a TV to watch commercials. We want entertainment — and as a “price” for it, we endure advertisements. Advertisers know we’ll respond to the ads (so they pay millions of dollars to air them). TV has trained us to put up with 20% of promotion for 80% entertainment value. Social media is entertainment. Start to entertain your audience. Throw in some well-placed “commercials”. But only occasionally. **2. Respond when spoken to.** Do I need to mention this? We wouldn’t ignore someone speaking to us in person; so stop doing it on your social networks. It’s called “social” for a reason. Listen (by monitoring your name, account, keywords) and respond back! Ask questions, love on someone, or clarify. People stop talking if they don’t think you’re listening. **3. Build your audience.** Once you have great content, start building your audience! I saw a church account that posts 6-10 times/day on twitter (a good frequency for twitter; but not for Facebook, which should only have 2 or 3/day) and I thought “they have their act together!”. But then I noticed they only had 18 people following them. Ugh. It doesn’t take much to get more followers. Run social “ads”, engage with your members, mention networks in services, and post interactions on your website. If you can’t build an audience, stop wasting your time on it. Or adjust your content to engage more. Everyone is on social media. Your congregation is on at least one social network. The church needs to watch how the world is using this communication tool and use it as effectively for God. You’ll be glad you did! --- *This post originally appeared for the digital Worship Facilities Magazine. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Digital Hub, Social Media **Tags:** audience, improvements, social media --- ### [3 Improvements Your Church Website Needs this Fall](https://beknownforsomething.com/fall-improvements-church-website/) **Published:** September 8, 2014 **Author:** BKFS **Content:** The kids are back in school and your fall church programs are beginning. I used to love going to school in the fall. I remember the feeling when I arrived at school in my new clothes with my new backpack loaded up with fresh notebooks. I’d open the notebook cover to a clean, first page and enjoyed the first pen strokes as I wrote the first sentence. Of course, the feeling quickly wore off as the weeks progressed. It’s time for you to think fresh and different at your church. It’s the fall! Your congregation and community will have a sense of anticipation that only the NEW start will bring. You’ll have more attention than normal. Embrace it! Perhaps you’ve had your church website for a while with no major updates. Or maybe this is a fresh new design that was just launched. Either way, you need to do these 3 things. Now. 1. **Ensure the information is up-to-date and answers the common questions.** Like: what programs are new or different this year? Are times the same? Locations? Create a “new” callout on a page — marketers know its power of attraction. Use social media to link to these new areas. Don’t have anything new this year? Write fresh new descriptions so that it feels fresh or change the photos on the church website pages. 2. **Review Keywords.** These are the words that search engines love that help people find you. Think about your congregation and community; what would they be searching for? It’s either a pain/need/concern or a solution. List everything that you solve and their corresponding solutions (in words that people would use in Google). Use those specific words in the headlines (h1 tags) and in the content of your church website pages (and meta tag area if you can). The more you use a keyword on a page, the more likely someone will be directed to the page by Google, Yahoo, or Bing. 3. **Start fresh this fall with editing.** Rarely will anyone complain that a page’s content is too short. Edit all paragraphs to just the essentials and add some bullet points for “takeaways”. Remember the way you should’ve taken notes at school? You synthesize long lectures into an easy-to-scan outline so you can review it quickly. That’s what people want when they come to a church website. They want just the facts. Aim for only 50 words on a page. It’s fall! A fresh start. If you don’t have the communication tools in place, it’s also a good time to start talking about adding to budgets that’ll get approved in a few months. Effective communications bring people to events and ministries. The fall’s a good time to focus on it! Start with the church website now. **Categories:** Communication Strategy, Website Design **Tags:** Communication Content, keywords, website --- ### [2 Ways Church Bulletins Need to Play with Digital](https://beknownforsomething.com/2-ways-church-bulletins-need-to-play-with-digital/) **Published:** August 30, 2014 **Author:** BKFS **Content:** When I visit family and friends in Atlantic Canada (where I grew up) I have to remind myself and my family to please wear nice socks. It sounds odd. But I’ve been living in North Carolina for 14 years and it’s easy to forget the “ways” of my homeland: when you enter a home, you take off your shoes. And thus, the need for nice socks. “***When in Rome, do as the Romans do***”. Our churches find themselves in this new digital world with their worship guides. The problem? Most people in this foreign-feeling land don’t like long-form printed materials so we need to adjust to what they’re accustomed. It’s not getting rid of church bulletins, it’s simply to make sure it plays well in this dynamic digital world. Fortunately, there are many tools to help you! All it requires is that you have a website that is simple and is current that becomes the nucleus of your digital hub. **Here’s are 2 ideas to get you started.** For the first one, you should have a mobile-friendly website. That way someone sitting in your service, with a mobile phone or tablet, can view and navigate your website. 1. **QR Codes:** They’re those odd-looking blocks of digital noise you see on a lot of print materials. It’s only purpose? It allows someone to quickly move from printed communications to a website (for interactivity, or more content). All it takes is a free QR Code reader app on a mobile device. Then the QR code can easily send someone from your church bulletins to the sermon notes or the cool video that was used in the announcements. Remember, once they’re on your website, people can share the content to their friends and social media quite easily! Need help creating the QR Code? Simply search for “create free qr codes” for the ability to set them up. 2. **E-blasts:** People aren’t reading the print church bulletins as much as we’d like, so remind your members and reinforce the bulletin information through regular emails. Just keep the email snippets short so people can browse them and click on the ones that interest them most to get additional information. If you feel really adventurous, separate your lists into age segments, create age-related e-blasts, and get people to sign up for the ones that interest them. It’s like customized church bulletins! This Digital Hub paradigm shift isn’t going away; it’s simply a way to get your print materials to point to your URL — where the core content is available and shareable. Make sure your website can support this strategy. If we get it right, we can communicate your ministries effectively in this digital world! **Categories:** Communication Strategy, Digital Hub **Tags:** bulletins, digital, digital hub, e-blast, QR-codes --- ### [3 Church Social Media Tricks](https://beknownforsomething.com/church-social-media-tricks/) **Published:** August 22, 2014 **Author:** BKFS **Content:** Churches (and individuals) can quickly extend their ministry by using social media. It’s mostly a free signup and costs you only time. More than three quarters of Americans are using social media so our reach can be amazing. We connect to people who know us and other people who are interested in what we have to share. Most of us know our posts will either endear us or repel us from our followers. It’s so easy to unfollow or unlike therefore we need to be savvy. Or we’ll lose our groups! They’re not as forgiving as the ones who attend our services because people can find another group, page, or online stream to replace us quite quickly. **Here are 3 tricks for getting it right:** **1. Choose Social Media Platforms based on Audience and Content.** Facebook is the most evenly demographic-represented platform; you can truly “reach everyone” there. But LinkedIn reaches mainly business people, twitter is younger urban, and Google+ is skewed young male. Every platform starts with an audience. It’s like you’ve entered a party already in progress. You wouldn’t prepare the same for a child’s birthday party and you would for a Presidential party. Make sure you cater to the potential audience. Then consider the type of content that’s on a platform. Instagram and Pinterest says pictures, Twitter says “just in time” news, and YouTube says video. Don’t try to break the content assumptions. **2. Talk to individuals; not to groups.** This is an error larger churches tend to do. Determine what group(s) you want to target and imagine one person in that demographic. Post material for that one fictitious person (although they are a representative of a real person). It’ll feel more genuine. Entertain and educate about 80%+ of the time and promote less than 20% of the time remainder. And ensure you respond when someone engages with you. **3. Add an image and get more engagement.** A picture is worth more than a thousand words. Every “written” social media platform gains “sharing” and “comments” when a picture is posted with it. Make them appropriate to the platform (size and style) with not much text on it. Make the picture enhance or extend the message. Be clever! We quickly learn social skills in middle school but on social media we’re still learning. Some of us feel like we’re the awkward kid on the sideline but we truly need to get up and meet more people to understand what they’re looking for. Keep watching analytics and see when your groups are reading your content. Make sure you show up when people are there (or schedule your posts to appear at that time). But most of all, be engaging and not an annoying salesperson who only talks about meetings, programs, and giving opportunities. People don’t tune in to watch continuous commercials. **Want a social media campaign worksheet?** This one-pager guides you to social media successful ROI. --- *This post originally appeared for the digital Worship Facilities Magazine. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Social Media **Tags:** Facebook, Google, LinkedIn, social, social media, Social Networking, Twitter --- ### [3 Steps to Creating a Viral Church Video](https://beknownforsomething.com/creating-a-viral-church-video/) **Published:** August 18, 2014 **Author:** BKFS **Content:** Viral. It used to describe how a high school student could create a Mono epidemic. One popular kid catches the virus and “somehow” some girls start yawning. Then other guys mysteriously feel lethargic. Soon, an entire school is talking about the outbreak. All from one kid. Now, in a similar manner, someone thinks up (or happens to record) an interesting video. Soon, like a miracle, the video is playing all over the world with millions watching it. No wonder why it’s called “viral.” This modern-day ability is caused by three converging factors: 1. **Video editing has become mainstream.** In fact “Vine” (twitter’s 6-second video app) does it all by pushing and releasing a button. 2. **There’s video recorders in everyone’s pockets.** No excuse of “I wish I had my camcorder” when “that” happened. 3. **Social Media** allows the ability to share ANYTHING to the interconnected world. Literally. In the last few weeks, you’ve probably enjoyed the guy who was alone in the Vegas airport. Maybe the crazy couple who “supposedly” sang for free gas too. Or I’m sure there’s a cat video you’ve ooo’ed over. So, why do few Church videos go viral? It’s sad. Can a church video even take the world by storm? Churches produce 1000‘s of videos every week for services. Some are even clever. But does it take more than that? Lets create a viral church video! Three things must occur in order to produce the next best viral church video: 1. **Subject Matter.** Most viral videos make fun of (or mock) something. Or have to be so incredible it leaves people scratching their heads wondering how the video was made. Or have a mind-melting cute cat in it. This limits Christian themes; but it’s possible! 2. **Time.** People just aren’t watching long videos any more. In fact, most watch for less than 60 seconds. Can a Pastor do something that short? Ouch. Seriously, in order to hold attention, you must shock with the unpredictable. Then shock again. Like waves lapping at the eyelids. Just when someone wants to stop the video, you must hit big; or create anticipation of what will come next. 3. **Tipping Point.** Like the casanova who starts spreading Mononucleosis; it all starts with the best connector. Literally. A great video must be seen by the right people who are motivated to pass it on like the proverbial hot potato. GodTube starts a lot of Christian “viral-lite” videos; but it has to break outside of their Jericho walls in order for it to launch big. Most huge videos take off quickly and gain ten’s of 1000 hits within a few hours. It’s hard to “plan” a viral video; but we as the Church need to use this medium to interrupt the world as a means to virally spread the love, grace and mercy of Christ. Think unexpected. Conjure a theme that’s shocking. Like; that the God of the Universe reached down and saved even me. --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications. **Categories:** Communication Strategy **Tags:** church video, videos, viral videos --- ### [3 Church Website Failures (Bless Their Hearts)](https://beknownforsomething.com/three-church-website-failures/) **Published:** August 9, 2014 **Author:** BKFS **Content:** *“Bless his heart.”* I love that non-genuine statement we say when we see someone trying their hardest but not quite having the ability to accomplish the task. You know, the nervous, wet-handed soloist who attempts a song that is just a little too high for his voice. Most churches have purchased the URL to represent their church. And they’ve used the easiest way possible to create their website. *Bless their hearts.* But few people end up going to their websites, while plenty of time is used to get “lots of stuff” on the site. Even the church staff realizes the website “isn’t the best.” The Church has to stop the madness. Stop spending time (and money) on something that’s not working. Why produce pages that no one are looking at? For years we’ve assessed strengths and weaknesses of Church websites. Here are 3 website failures we see regularly: 1. **It reads like a book.** When I open a book, I block off time to “get lost” in the pages. As I read, I often wish I could talk to and interact with the author. But I can’t. That’s the downfall of a book; but the benefit of a website. Web offers interactivity with the audience. You can ask questions on the web and have feedback. Web is all about engagement. Getting to know the person coming to find out about you. Just remember, the average person doesn’t block off hours to spend on a website like one would do with a good book. They only spend moments. Make sure you have easy and quick ways to get feedback on your website (i.e. forms, social media, comment sections, etc.) 2. **It tries to say too much.** Originally, people simply put their brochures and publications online. And it failed. As analytics became mainstream, organizations realized that people don’t like reading long paragraph-style content on a screen. In fact, the average person spends about 10 seconds on a page. That’s about 50 words. And it appears that if you go much over the 50 word limit (in paragraph form) most will read even less. Write a lot; people read a little. So churches, trying to say too much about “very important” material, actually drive people away from reading it. Start editing! 3. **It’s about Programs, not People.** Church is not the building, it’s the people. And Church is not the programs, it’s the people! Yet most Church websites organize around the programming and classes. The people get lost in the details. Make sure your website has lots of images that show the type of people you’re trying to attract. Making sure they’re having fun and looking engaged. Organize your menus so someone can identify what you do for them. And consider how they’d describe themselves (i.e. Married Men, Children-Grades 1-3, etc). People should be able to find “what’s in it for them” based on who they are. Don’t force them to figure out what “Elevate” is and who who attend. Dale Carnegie reminded us that we “develop success from failures. Discouragement and failures are two of the surest stepping stones to success.” Most churches are dealing with these web issues and many are failing. It makes me optimistically imagine the success we’ll have on the horizon if we start learning from our mistakes! And, when we do, we can genuinely bless more peoples’ hearts. --- This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications. **Categories:** Communication Strategy, Website Design **Tags:** failures, programs, solutions, website --- ### [1 Guaranteed Way to Reach Farther](https://beknownforsomething.com/reach-farther/) **Published:** August 2, 2014 **Author:** BKFS **Content:** **Growing up, my family had music blaring from our house.** And it could be heard easily since, living in Atlantic Canada, we didn’t have air conditioning (we didn’t need it for most of the year and on the days that required cooling off, we relied on the mostly-present breeze), so we kept our windows open during the summer. My brother, sister and I had the “MacDonald Trio” that sang regularly in area churches, and we’d often practice in our living room with my Mom accompanying at the piano. Our Dad, who was the “sound guy” at our church, would sit away from us and exhort us to “sing louder”. He would chide us if we didn’t project, and tell us not to rely on the microphones at the churches we’d be performing for. It wasn’t until I was an adult that I realized the oddity of always practicing in front of our large living room window with all the other windows wide open. I guess, as we sang our gospel songs, it was a form of evangelism to our small community. From my early trio days to my college choir days, I’ve learned that if you want the sound to carry farther, you have to sing in unison. The harmonies, though sounding rich, lush and deep; ultimately don’t combine to create the loudness of having the entire group unified. In fact, my Dad said he’d turn our microphones almost off when we sang an entire verse with us all singing the melody. **Do you have a church message that NEEDS to get out strongly? Reach farther?** Then you have to say it in unison. Stop creating every communication piece “fresh” each time. Don’t let every ministry design and communicate their messages wildly different from your overall church marketing. Even the Bible has the unifying “crimson thread” of Christ’s blood winding it’s way through all the books of the Bible. And it loudly communicates His love when you concentrate on the melody (and not the harmonies). **Your Church can reach farther.** Just work this formula: - Determine what the overall message of your church is (yes, one benefit-driven message). - Determine the language, design, and rhythm of that huge message. - Communicate everything in unison. Over and over. - If you’re not getting tired of it, since you’re around it all the time, you’re not using it enough. Go out and “sing” the big benefit of coming to your church. Then tell them about Jesus and the power He has to save. And direct them to the individual ministry harmonies you have. Once the message gets out clearly, more people will enjoy the parts much better. --- Like this blog? Here’s an ebook that will take you even farther: --- *This post originally appeared in the [Weekly Update for the National Association of Church Business Administration (NACBA)](https://multibriefs.com/briefs/nacba/index.php). Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Design Essentials, Thread **Tags:** communications, outreach, reach, thread --- ### [Return On Investment](https://beknownforsomething.com/return-on-investment/) **Published:** July 27, 2014 **Author:** BKFS **Content:** ##### Occasionally we ask a Pastor or Church Communicator to let us know what they’re doing well (or learning). Welcome Bill Segroves! The Church at Cross Point has always been very friendly to college students. Around 8 years ago we began hosting a venue/coffee shop for students called Bonhoeffers. The bands that play vary wildly in style and belief and there is little discrimination of content. The idea behind Bons is that we meet and get to know some of the regulars and musicians; cultivate relationships with them and disciple them. *This, unfortunately, has not resulted in very many coming through our doors on Sundays and after 8 years of this type of “success” most organizations would have packed it in.* On Thursday nights though, while classes are in session, you can find between 150 to 300 college kids packed in a space that will play host to a very small fraction of that number for worship on Sunday morning. At Cross Point’s height we averaged over 300 on a Sunday and were the first “progressive” church in our city. These days, we are very fortunate to have 30 people for service, including kids. Regardless, our little band of volunteers show up every Thursday night and shows love to these 20 somethings. We’ve been host to on-stage engagements and their subsequent weddings, we’ve catered graduation parties, and we’ve been featured on major television networks when our artists have found a larger audience. These relationships have allowed us to be a part of some of the biggest moments in the lives of the students that pass through our building. God’s allowed us to make such an impact on them that they want to include us in these events and often credit us with helping them produce the results. I say these things to offer perspective, not to ask for a pat on the back. I have learned an invaluable lesson from serving as Communications Director at Cross Point and Bonheoffers. **The work we do is about relationships.** The success we hope for is deep and meaningful, the kind that changes lives and enriches people’s existence. No matter the size of the church or how many butts are in seats on Sunday, if you don’t cultivate relationships with your audience, there will be no success. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **Bill Segroves** is a reformed retail manager, hip-hop MC, and comic book artist. Some people say that you can’t be successful as a “Jack of All Trades” but he disagrees. Follow him on Twitter @tarrydiggs We met Bill at a recent CFCC Certification Lab. **Categories:** Communication Strategy, Guest Bloggers, Leadership **Tags:** relationships, volunteers, Youth --- ### [3 Most-Asked Questions at NACBA](https://beknownforsomething.com/3-most-asked-questions-at-nacba/) **Published:** July 20, 2014 **Author:** BKFS **Content:** Orlando was hopping! 100’s of churches were represented at the 2014 National Association of Church Business Administration (NACBA) conference in Orlando. We were honored to be part of their re-branding and launch of The Church Network at the conference. Mark MacDonald, our Sr. Church Brand Strategist, spoke four times and we had a trade show booth where we talked with hundreds of amazing people. 3 questions were prevalent: 1. **Is my website good?** Great question; but wrong word. We often rate website as “good” or “bad” but we need to look for “effective”. And when it comes to that, we look for a) good organization, b) excellent keywords, c) short, bullet-pointed content and d) well-placed materials (important things to the left side). We offered website analyses that exposed issues and gave tips to improve web pages. Want one now (after the show)? We do them all the time using Google Hangouts or Skype. 2. **How do I find the time?** When we suggest all the strategy and processes to great church communications, we see some “cloud over”. There’s a lot to do and a lot to oversee. We recommend a) doing a small amount until you get some wins, b) hiring a Communications Director or Coordinator who will sit at the leadership table and c) set tiered priorities so there are essential things, important things, and “the other stuff” as part of your strategy. [Contact us](https://www.beknownforsomething.com/contact/) if you want us to motivate your current team or help you set up an effective communications team. 3. **How can I be “Known for Something”?** Again, the wrong words. We all are “known for something” now! We can choose to control those messages so we can attract the right community; or we can allow others to assign what/who we are. At worst, you’ll be known as a “church” which has a predominantly poor perception among the unchurched. Want us to walk you through an [intentional process](https://www.beknownforsomething.com/coaching/) to determine what you can be known for? [Contact us](https://www.beknownforsomething.com/contact/) *We talked about a lot more.* And we had our biggest success ever at a conference. Lots of churches asking us to help them. **Would you like to download our notes?** We also have a tip sheet that’s invaluable that we’ve included. **Categories:** Communication Strategy, Leadership, Website Design **Tags:** analysis, NACBA, strategy, The Church Network, time, website, website analysis --- ### [Making Church Bulletins Better](https://beknownforsomething.com/making-church-bulletins-better/) **Published:** July 12, 2014 **Author:** BKFS **Content:** **Don’t get me wrong.** My last [blog](https://www.beknownforsomething.com/kill-your-worship-guide/) may make you think print is dead. That’s far from the truth. Instead, the print world is figuring out how to co-exist within the digital world. Get it correct, even though it’s diminishing; and print will continue to have influence. We still read books and flip through print magazines. We just do it differently. Yes, your print bulletin will probably be around for many more years. Although if fewer people are reading them, your bulletin may be known for bad communication. Let’s solve the issues so more will read it! One of the benefits of digital communications is the way we can analyze reading and user habits. It’s difficult to do that with print. We can’t track eyes, how long people spend on pages, or what they engaged with. So let’s take what we’ve learned from the digital world and incorporate that knowledge in the print world: 1. **People Don’t Have Time.** You understand this. If an email arrives and it’s longer than a few sentences, you skim it or delete it. People don’t want to “work” to understand — especially when it’s promotional. We want the promoter to research the info and compress it to a clear benefit. **Bad:** You are invited to participate in the National Day of Prayer this week. Join with churches all across our great nation to pray for the needs of our country, church and community. We’ll pray for the President, other elected, and appointed officials. We’ll meet this Thursday in our worship center at 12:15pm. We’ll spend only 30 min, hearing various needs and testimonies. Please join us for this great event. **Better:** **National Day of Prayer:** This Thurs. Noon-12:30. Church-wide Prayer Service. Prayer changes things. Details: yourchurch.org/pray 2. **People Engage with Personalized Content.** “What’s in it for me” has caught up with good communications. People want to read info geared for them. Be clear who’s invited. Tier your communications so everyone clearly knows what they need to look at. **Tip:** Create an “All Member” area, “Teen” area, “Children” area, etc. and limit the event info to just the facts. Websites give more details. 3. **People Scan Instead of Reading.** Use bolding, indents and spacing carefully so people can quickly scan. Bulleted points help reveal important facts. Promotional paragraphs are dead; make everything scannable. Once people see you’re using this style of compressed communications and they’ll scan the bulletin more so they won’t miss anything. **Categories:** Communication Strategy **Tags:** bulletins, Communication Content, Edit, Worship Guides --- ### [Time to KILL your Worship Guide? 4 Things to Consider](https://beknownforsomething.com/kill-your-worship-guide/) **Published:** July 2, 2014 **Author:** BKFS **Content:** It seems that every day we hear stories of secular newspapers realizing it’s not worth the cost of their reporters, the paper, or the printing. Even with advertising revenues helping to pay their costs! So why do we think it’s worth the church’s expense to pay for bulletins? Actually, it’s not really the “cost” that’s created this dilemma. The real issue is that the majority of people now want to get their news in another way. Online. The newspaper industry has lived in denial as their subscriptions have dwindled. And I believe that the church is fooling themselves with faux reasons for keeping the little-read newsletter we call a bulletin. Or worship guide. But wait! The church needs to consider a few things before writing the obituary on the dearly-clung-to pamphlet of announcements. 1. **Perhaps reduce; before removing.** We work with several churches that saw the writing on the wall. Their bulletins are left on the pew, or tossed into the garbage moments after the service. People call the church office asking about things that are “clearly in the bulletin”. Sound familiar? Are you scared to ax the activity of bulletin manufacturing? Understandable. So maybe don’t consider stopping it initially; instead go to an abbreviated edition. Maybe stop all those extra inserts; or switch to a 5.5” x 8.5” rather than your folded 8.5” x 11”, or create an even smaller postcard sized handout. People will get the most important information; and you’ll start saving money — while introducing change. 2. **Figure out if your website is trusted.** People get news and articles from trusted locations. For decades we’ve been getting our times and dates from a well-proofed bulletin. And now you’re telling people to start getting that info at your website. But maybe they’ve discovered a poorly designed website; or can’t find the information; and at worse, the information isn’t consistently correct. So they return to the status quo. The doomed worship guide. If you’re going to ditch the handout; be sure you have an excellent, well-organized website first. And ensure it’s accurate with up-to-date information. 3. **Have an effective alternative; delivered just-in-time.** Everyone has email; and we love to get reminders from places we feel part of. Be sure you use Constant Contact, Mail Chimp, or similar, to manage your lists, conform to CANSPAM regulations, and is easily customizable to deliver a simple branded listing to your audiences. I’d recommend a Thursday, late-afternoon delivery. But experiment at open-rates for the best time. Need an order of service or liturgical items? Consider projecting them on the lower third of the screen (if appropriate). 4. **Determine what your ushers will do with their hands.** Yes. Ushers used to be the people at the doors who walked families to their pews and delivered that soon-to-be Bible Bookmark to each person. Remove that handout while realizing that most ushers don’t guide people to their seats now; and what a conundrum! Maybe, they can actually welcome, answer questions, direct visitors, and love on people. Perhaps their purpose will be better administered without a bulletin! Have those things in place? **Then pull the trigger.** You’ll be surprised that most people won’t even show up for the funeral; or even grieve for the aging parchment. And those that do? Offer to print a version of your eblast for them (maybe even set up a printer for that purpose in the foyer. Just monitor how many use it). --- *This post originally appeared in the Weekly Update for the National Association of Church Business Administration (NACBA). Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Print Collateral **Tags:** bulletin, CANSPAM, digital hub, print materials, worship guide --- ### [1 Web Trend Churches Should do Well](https://beknownforsomething.com/1-web-trend-churches-should-do-well/) **Published:** June 21, 2014 **Author:** BKFS **Content:** I love taking my kids to a fun outing and quizzing them at the end to find what they “got out of it”. Someone can experience the same things as another and hear or see something different. It’s all because we translate experiences through our own prism. It’s ultimately “*what’s in it for me*”. Website design paradigms are constantly changing. Thanks in part to coding abilities and analytics (the ability to know what a person is looking for online). Since we realize what people are looking for, web designers and content developers (that’s you!) are trying to create “user centric” design. #### Giving someone what they are looking for. One problem. Some people perceive that as “give people everything they want” but it’s actually “give people everything they need” in the manner that they want. Get the distinction? It’s what we should be doing in the church. People come to church to hear God’s Word (what they need); but we can’t get caught up on “how” they want to receive it. The method can’t be perceived as equal to the message. The more we find out about the best way to deliver a message (so that it’s accepted and received well); the more we should want to create an effective delivery system. Especially on a church website (and also in our buildings). **Here are 3 tips:** 1. **Monitor behavior.** Watch what works and what doesn’t. Or trending as not effective. Analytics (Google has a great free one) demonstrates this on your website. Watch where people read. How long. If they click where you want them to. (In the building, watch for congestion, indecision, and traffic) 2. **Engage.** Websites are great for engagement. Talking and asking questions. 3. **Be willing to change.** Make it user centric. Don’t change the message necessarily; just change the delivery. My kids often miss a valuable component of our outing because they didn’t like the way it was presented. What a shame! I pray that we never allow our delivery system to stand in the way of the Gospel of Jesus Christ. --- *This post originally appeared in the Weekly Update for the National Association of Church Business Administration (NACBA). Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Website Design **Tags:** Behavior, Church Websites, engage, Engagement, methods, tips, web, website --- ### [1 Thing My Dad Taught Me. And Why It Matters to You.](https://beknownforsomething.com/1-thing-my-dad-taught-me-and-why-it-matters-to-you/) **Published:** June 14, 2014 **Author:** BKFS **Content:** What did you do yesterday? Can you remember the details? What about last week? Our memories blur the farther we get from them. When my Dad died 4 yrs ago, I remembered many details. His voice, laugh, and manner. And as years separate me from the details, there’s a standout memory that Dad continually taught me: ### A place for everything and everything in its place. I knew how engrained it was when I blurted it out the first time to my sons. I, of course, got the same reaction I gave my Dad when he was teaching me. Eyes sure roll quickly around their sockets! As I started to put it into practice, 3 things happened: 1. **You get more done.** Knowing where you put things saves time. You can easily find what you’re looking for! It also saves money since you don’t have to re-buy the things you’ve lost. 2. **People rely on you more.** No one likes to use or be around a disorganized person. Organization leads to effective processes. 3. **It’s contagious.** When practicing these; people see the benefits and try to accomplish similar. Pretty good rewards, eh? *But how can **you** adopt this way of life?* 1. **Set aside an afternoon or evening to organize** your most-used workspace. *Eliminate and simplify.* 2. **Decide to touch things only once.** If it eventually needs to happen or move; and it’s in your hand, do it now. 3. **Regularly realign and adjust.** This should save time and not add complexity. My Dad ingrained it into me. I hope I honor him when I practice it. But I certainly honor my Heavenly Father when I use my time wisely and look after the things He’s blessed me with. **Categories:** Business Essentials, Communication Strategy, Leadership, Random Thoughts **Tags:** Dad, Father, organization, process, Time Saver --- ### [2/3’s of Congregation WASTES the Bulletin. #Crazy](https://beknownforsomething.com/23s-of-congregation-wastes-the-bulletin-crazy/) **Published:** June 12, 2014 **Author:** BKFS **Content:** I walked toward the Worship Center this past Sunday. An usher briefly caught my eye and handed me a ministry guide. I didn’t really want it but I felt like I had to. Ushers/greeters are good like that. It’s like they’ve been challenged to give away the most in order to win something. We started calling it a “Ministry Guide” awhile ago since calling it a “bulletin” started sounding like an old dying pamphlet that no one wanted. Some churches call it a “Worship Guide” to make it sound hip. Reality? Most don’t care what it’s called, they don’t want one. And every Sunday I find myself wondering why I ended up with it. Our church (quite wisely) slimmed the size down from a monster brochure to a small mini-flyer. At least they’re saving money. But I still don’t want one. Before our Bible Fellowship Class started (after service), I thought, I should flash poll the 60 people that were present. We’re a multigenerational class (20’s-60’s) so we’re a wonderful cross section of our church. Half go to the “blended” service and the other half go to our contemporary service (both have the same bulletin). This was NOT scientific; but based on church conversations it’s very typical. **My findings:** - 92% Received a Ministry Guide - 23% Glanced at It During/Before the Service - 8% Read Last Week’s Guide Sometime During the Week Based on my quick survey this morning; only (about) 1/3 used the bulletin for its purpose (to communicate). Almost 70% totally had NO USE for the Bulletin. **Stop the waste and madness!** Print communication is dying. What should you do? 1. **Stop forcing people to take one.** Stop wasting money on a flyer that most people simply throw away. Let greeters actually greet. Put a table out so people can pick up a bulletin IF THEY WANT ONE! You’ll be surprised how few are taken. 2. **Make your Worship Guide as small as possible.** Only put “congregation-wide” or “brand-building” announcements in it. And make the flyer much smaller. Think of the resources saved! 3. **Ensure your website is current AND accurate.** The world’s switching to a digital hub from the old-school print hub. Make sure your web is reliable and people **will** use it when they want information. It’s easier than “finding” the bulletin you probably threw away. Plus you can cluster announcements for age groups and interests and remind through email. **Categories:** Communication Strategy, Digital Hub --- ### [3 Reasons Church Websites Aren’t Being Read](https://beknownforsomething.com/3-reasons-church-websites-arent-being-read/) **Published:** June 1, 2014 **Author:** BKFS **Content:** Communication budgets are being wasted by churches. Almost every ministry has a website now and sadly the investment may not be wise. The mentality (that we hear all the time) is “it’s not very good, but it’s better than not having one”. I disagree. For 3 reasons: 1. It wastes donated money to have something that doesn’t represent you well. 2. People think less of you and may not want to visit you. 3. We know that statistically it takes less than 3 seconds to determine if it’s a good website and whether they will stay and look. Or click away. And therefore, you’re wasting your money. People are fleeing (quickly) from Church websites. But it can be different. Three simple changes will keep people on your website longer. I purposefully don’t discuss design, because I believe that for the most part, that’s not the biggest issue with websites. People don’t come for the design; they come for the content. And people usually endure the design issues to get great content. Here are 3 reasons people are not reading your website: 1. **Too much competition.** When people come to your website, they want to have simple choices. Where to go. Where to click. The more choices, the less likely they’ll be to make them. If there’s only one choice, they’ll make it more often. So make sure that “choices” don’t compete with each other. Have fewer choices and make the hierarchy clear on your page. People will take a path into your website if there’s less competing elements. 2. **Too many paragraphs.** The average person wants “just the facts”. People don’t like reading long paragraphs online. Most will skip the first paragraph and go to the bullet points (possibly like you did on this article). Reduce your paragraph text. Make it simple. Bullet-points. Less than 50 words per page will get your page read more. 3. **Too much confusion.** I grimace when someone tells me “it’s on the website; I just don’t know where”. You shouldn’t have to have a masters degree (or a map) to find material on your website. Your menu should be “real words” that don’t need explanation. They should be what people are looking for. And the material contained under the menu items should be self-explanatory or people will give up and find a simpler website. Stop the madness! Church should point the way to the Truth; not come across overly complex and confusing along the way. Blessed are the simple. They will point people to God. --- *This post originally appeared for the National Association of Church Business Administration (NACBA) publication. Mark MacDonald is a regular writer for this and other national publications.* **Categories:** Communication Strategy, Website Design **Tags:** Church, Church Websites, Communication Content, website content --- ### [Out with the Old, In with...](https://beknownforsomething.com/out-with-the-old-in-with/) **Published:** January 6, 2014 **Author:** BKFS **Content:** I love sitting down to a *new book*. Starting a *clean notebook*. Entering a *new year*. 2014 is exciting to think about. 12 months of uncharted waters. In order to adequately prepare yourself for the year: - **Review last year.** Successes are fun to remember. Build on them. But take time to look at failures (anything less than success). Can you avoid similar this year? - **What were you Known for?** Sum up what others would perceive about you. Is it what you think you’d like? Was it intentional or did you find yourself pegged with something you don’t like. Decide changes. - **Take time to Plan.** Good planning allows you to intentionally “see” (in advance) how you want something to play out. Be as specific as possible with an action plan to accomplish the overall goals. **2014.** I’m looking forward to watching these 12 months that I’ve envisioned. Every quarter I’ll course-correct and maybe end up in a different place. But I’ll anticipate it coming. And pray that God allows an added blessing to my goals. **Categories:** Brand Strategy, Leadership **Tags:** 2014, known for, new year, plan, review --- ### [3 Odd Things Learned from a Snowstorm](https://beknownforsomething.com/3-odd-things-learned-from-a-snowstorm/) **Published:** January 5, 2014 **Author:** BKFS **Content:** I’m Canadian. I still remember my youthful excitement for impending snowstorms. We’d get up to 48” of the white stuff at a time. The Province where I grew up (NB) gets over 9 FT of snow each year. Now, living in North Carolina, we can only dream of a few flakes in the air. I’m not sure why, but snowstorms have lost their *fun*. Listening to the TV forecasters, you’d think that a snowstorm is like an impending whitewash of doom. This week much of the East Coast got snow. As a communications guy, here’s what I learned from the freakish forecasting that I’ve seen on TV. 1. **Big events usually come with warning.** Ever heard of a surprise snowstorm? We talk about them for several days before they “hit”. Do you have a “big event” coming? Now’s the time to do something in anticipation. Set goals, create a plan, get assistance if needed. 2. **Big events require a plan.** If a big event hits without proper planning, disaster strikes. What’s the proper way to plan? There’s the “usual” ways; but it’s fun to watch creative ways. Just make sure you plan properly. 3. **Big events eventually stop.** The worst US snowstorm was the Chicago Blizzard of ‘67. It set records for snowfall in a 24 hr period (24”). But it stopped the next day. All big events eventually stop. Then you can learn from them. Was the preparation enough? Exceed goals? Are you prepared to “dig out” from the aftermath? Yes, my excitement for a snowstorm has waned. I’ve become accustom to southern living I guess. And I also know that a bad storm can kill. But almost always, it’s because of lack of preparation and not recognizing the power of the moment. **Learn from that.** Don’t let your next “big event” kill you. Planning for it will make it child’s play. **Categories:** Leadership **Tags:** big event, goals, plan, planning, Snowstorm --- ### [More and More. People are Reading Less and Less.](https://beknownforsomething.com/more-and-more-people-are-reading-less-and-less/) **Published:** September 22, 2013 **Author:** BKFS **Content:** I can still remember my Mother telling me to “turn off the TV and read a book”. I think she truly believed that my brain was turning to mush. And that the TV literally sucked brain cells that only a book could replenish. During a recent conference I blurted out “no one’s reading anymore! And if you do, you’re so old you’ll die soon”. It became the most tweeted excerpt from the attendees. I think they call that hyperbole. I realize many people read and I’m glad you read my blog! But when it comes to most communications (not perceived as “literature” or “novels”), people have given up reading. It’s more like “browsing”. We browse the internet, browse magazines and newspapers, and we only browse emails. We’ve all been there. We send an email to someone with a quick question and we receive one of two types of emails. 1. The quick response that we read entirely and come away feeling like we understand. 2. Or we get the long, detailed, paragraph-style email that tries to alleviate all misperception. And we either ignore it completely, file it and hope to “get back to it when we have time”, or we browse it to get the “short answer”. Thanks to web analytics we know the average person spends about 10 seconds on a webpage. Since we read about 300 words/minute; that’s about 50 words that we can take in. And we’ll be more apt to read it if it’s not in paragraph form. Case in point: - Bullet points are often eye-attractors - We like reading summaries, rather than wordy paragraphs - More people will read these bullets than the first paragraphs. Right? So stop writing long communications and get to the point. *More and more; people are reading less and less.* **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** bullets, editing, editor, reading, short --- ### [Imagine An Expert Mentoring You - Atlanta](https://beknownforsomething.com/imagine-an-expert-mentoring-you/) **Published:** September 3, 2013 **Author:** BKFS **Content:** I recently heard a story about a very successful business man who wanted to help the next generation. He decided that once a year he would spend an afternoon with a promising (rising) person who was just entering the field. One ground rule: > You can ask any question as long as you accept the honest answer. No matter how much it hurts. There have been times in my life that I wish I had the ear of an expert in my field (even now!). I’ve been very thankful for the mentors I’ve been blessed to know (especially those who are completely honest). So now I try to mentor as many people as possible so that I can influence those with less experience. That’s why I accepted this upcoming opportunity! **Introducing:** Certification Lab (presented by the [Center for Church Communications](https://www.cfcclabs.org/) — CFCC; you know… home of the [Church Marketing Sucks](http://churchmarketingsucks.com/) blog) YOU have the opportunity to learn, listen, and be mentored by some of us that have years of experience in Church Communications. This is so exciting! **Benefits:** - Select audience limited to 50 participants! - Interactive conversation with practical application and answers - Peer Network Development - Ongoing Conversation with experienced lab speakers - Private Facebook group for further collaboration with peers **Speakers include:** Gerry True (@gerrytrue) Stephen Brewster (@b\_rewster) Phil Bowdle (@philbowdle), Kelley Hartnett (@kelleyhartnett) and me, Mark MacDonald (@markmac1023) **When:** June 9-10, 2013 **Where:** West Ridge Church, Atlanta, GA **Find more info at:** www.cfcclabs.org/certification — I truly hope to see you there! Feel free to contact me if you have any questions. Special rates until Easter! **Categories:** Announcements, Leadership **Tags:** CFCC, church communications, learn, Mentoring, Nashville --- ### [3 Choices We All Have](https://beknownforsomething.com/3-choices-we-all-have/) **Published:** August 19, 2013 **Author:** BKFS **Content:** I was recently in Houston conducting a mystery church visit, demographic study, and website analysis. I grew up in a smaller city and I’m still amazed when I see big city infrastructure. Roads, overpasses, signs, and tons of traffic. Heading to the church, I was following my GPS closely but ended up in the far left lane at that inopportune time when the GPS said, “Take the exit”. And it was a few lanes to my right. I quickly glanced over my shoulder to see all the cars between me and my exit. I was doomed. **I had no choice.** I ended up having to pass the exit and “reroute” for several extra minutes. I hate the feeling of not having a choice. But what I’ve discovered in life, is that **we ultimately always have a choice.** Especially when God gives us an opportunity. And most times we really have 3 choices! 1. **Give up.** I should say I hate quitters. But sometimes, it’s best to realize you just can’t do it. But if you’re given the opportunity; especially if God allows you the opportunity, I would caution you that this isn’t the correct choice. 2. **Give in.** Have you ever felt like even though you don’t feel you can; everyone around you wants you too. They have full confidence in you. And it seems like God does. Then give in, and try. What do you have to lose? Think about what you can gain! 3. **Give it all you’ve got.** I believe that we often have God-given opportunities that we could be wildly successful; but we choose to play it totally safe. If we just gave it all we’ve got; God will allow us to reach farther, stronger, higher than anything we ever could imagine. **So the choice is yours.** If God presents a choice; what will your reaction be. I’m going to be known for going for it. Well, all I’ve got. Join me! **Categories:** Leadership **Tags:** all in, Choices, Life --- ### [1 Guaranteed Way to Website Failure](https://beknownforsomething.com/1-guaranteed-way-to-website-failure/) **Published:** August 18, 2013 **Author:** BKFS **Content:** I watched someone loading their car at IKEA. They put several small boxes in first to “try and fill the nooks and crannies”. Having packed a car many times in the past, I envisioned a large stamp reading “Failure” stomped onto their attempt. Even before it was completed. You have to start with the large boxes first and fill around them. **May people build websites today with the “Failure” stamp all over them. Website Failure.** **Why are we building websites that just don’t work?** Do we have extra time on our hands; so we invest hundreds of hours guaranteeing that very few people will use our website? *It seems like madness to me.* **We overwrite pages.** As soon I call up a website and see a large paragraph of content; I know the website will be a disaster. People aren’t going to websites to read paragraphs for the most part. And they certainly aren’t expecting the homepage to contain a lot of content. The average American reads about 300 words/minute. And spends about 10 seconds/page on most websites. That means people scan about 50 words/page. And the more the paragraphs go over 50 words; the less people will want to stay on the page. When was the last time you “decided” to ignore reading an email because it was far too long? The same thing happens on websites. > More and more, people are reading less and less. **The solutions?** - **Edit.** Make sure that a short headline contains the reason to browse the content. - **Write** a short introductory sentence for the content. Then several bullet points to attract browsers. - Make sure there’s a **call-to-action** at the end. It’s rarely a design that kills a website, it’s often the content. Or that the design doesn’t allow the content to be delivered well. Stop the madness! **Categories:** Business Essentials, Communication Strategy, Website Design **Tags:** Communication Content, Edit, Failure, length, websites --- ### [3 Reasons You're Wasting your Time on your Website](https://beknownforsomething.com/wasting_time/) **Published:** July 28, 2013 **Author:** BKFS **Content:** **Have you ever done something and wondered why you seem to be wasting your time?** Perhaps talking to your teenage kids or telling a mechanic what seems to be the problem with your car. Or maybe it’s when you preach a passionate sermon about stewardship. Are you just wasting time? No one wants to “waste time”. **But the Church (sadly) often wastes time on its website.** I’m privileged to talk to dozens and dozens of churches about how to improve their websites. We offer this Web Analysis in conferences and via Skype or a phone call. Most times, I see symptoms of churches doing websites so wrong, that very few would want to “use” their website. So it’s a waste of time to work on it. So, please. Stop wasting your time doing your church website wrong! Are you wasting your time? Here are 3 Reasons: 1. **People spend very little time on web pages.** In fact, most analytics will show that most people spend about 30 seconds on a website. And most people click about 3 times. So the average person spends less than 10 seconds per page. Some statistics say that the homepage is about 3 seconds. 2. **More and more people are reading less and less.** The average American reads about 300 words/minute, so in 10 seconds they can only take in about 50 words. All pages should aim for 50 or fewer words. 3. **Exceeding what people want; pushes them away.** It’s proven that pages that exceed 50 words actually encourage people not to read the page. Especially if it’s written in paragraph form. The more its over; the more it repels. (Think what you do about long emails) If you’re repelling people from your website; you’re wasting your time. Edit. Reduce. Calm your pages. And it’ll attract more. But make sure you have GREAT content! **Categories:** Communication Strategy, Website Design **Tags:** analytics, calm pages, Edit, editor, time, wasting time, web essentials --- ### [8 Principles So People Choose You](https://beknownforsomething.com/8-principles-so-people-choose-you/) **Published:** July 28, 2013 **Author:** BKFS **Content:** I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conference. So many people, churches, organizations, and businesses want to have relevance; and they need to control the perception of their organization. It all comes down to Choice. You need to have people choose “you” to be successful. In order to get people to choose you, you need to understand these 8 principles: 1. **People make Choices Based on What they Know about Something.** If people don’t know about you, they can’t make the choice. 2. **Making a Choice Often Relies on an Underlying Pain.** People seek solutions. Figure out the prominent pain in an audience and solve it. 3. **Choice isn’t Logical. It’s Emotional.** We don’t make the most logical choice, we often make the more convenient. 4. **Make a Clear Choice (Be Different).** If things are perceived to be similar, people have a hard time making the choice. If there’s clearly a difference, it makes it easier. I hope politicians are hearing this! And churches, restaurants, stores, etc. 5. **Be Unique in your Difference.** That difference needs to be… really different. If it “feels” too widely available, people put off the decision. 6. **Content is Usually more Important than Containers or Delivery Methods.** Stop changing the package (or building) and expect better sales or attendance. 7. **Be Known for Something… Different.** I need to say it again. Put it all together. Tell people and emphasize the “difference” that you offer. 8. **Make Sure Your New Category Speaks to a Prominent Pain.** When identifying what makes you different, often a new category is created. Make sure that the new category is needed. That it’s a solution to a prevalent pain. We all make thousands of choices every day. We “choose” based upon these principles. Now, with this knowledge, lead people to choose you! **Categories:** Brand Strategy, Business Essentials **Tags:** brand, choice, Choose, difference, different, emotion, unique --- ### [People Try Different Things](https://beknownforsomething.com/people-try-different-things/) **Published:** July 22, 2013 **Author:** BKFS **Content:** **Yesterday was National Ice Cream day.** So a group of our friends had an ice cream social last evening. We all brought ice cream, toppings or drinks. And had a ball while ingesting 1000’s of calories. It was heaven. Looking at the table of ice cream choices, I had a huge choice. We had flavors of ice cream and most were about the same. The regular choices. And then there was lots of the same. **How do you choose between 4 types of vanilla?!?** Everything was set out so people could scoop up what they wanted. As I watched people, they would get their “favorite” but many wanted to try something that was totally different than the others. We started discussing some unique flavors from the past: green-bean, cheerwine, lobster, raisin, and other nauseating flavors. But we all wanted to try them. *They were different.* **What’s the big difference about your organization?** Start embracing it. The saying goes that if you have 2 choices of similar items, people will not make the choice. But add a “different” choice, and people will be more apt to make a clear choice. In business, the principle proves out. Here how to adopt it: 1. **Answer the question:** What do you solve with your product/service? 2. **List** any other “competition” that offers a solution to the same perceived pain/need. 3. **Stop** marketing the similarities that everyone knows. Market the differences. **You’ll find that people will be willing to sample you.** Like I did yesterday. And now I’m choosing to go to the gym and work off what I picked up. But I didn’t mind at all. **Categories:** Brand Strategy, Business Essentials, Leadership **Tags:** choice, difference, different, ice cream --- ### [Old MacDonald Taught an Important Lesson](https://beknownforsomething.com/vacation/) **Published:** July 21, 2013 **Author:** BKFS **Content:** Having the name “MacDonald” almost precludes that I’m from a farming family. In fact I grew up thinking that the familiar children’s tune was about my grandfather. In my mind, he embodied “Old MacDonald”. He had a farm. And animals. And amazing tomatoes, strawberries and apples. My Dad got a piece of land from the farm and we built a small cottage on it (to vacation near our relatives). It was right next to one of the large crop fields. I remember having my Dad explain that you couldn’t plant the same crop on the same field year after year. Some years you let it rest. **To be honest, I don’t remember all the details.** *But the huge lesson has always stuck with me.* The wonderful fields of grain deplete the ground of needed nourishment and eventually you can’t grow the same products on it. The intelligent farmer knew it was better to give up a year of yields for the sake of the long-term product. **Did you hear that?** > If you do something really well in the same location; you have to give it a rest. *It’s that important.* It’s why we should take a vacation, a sabbatical, a break. **And it needs to be preemptive rather than a reaction.** Don’t wait for your output to falter before you take a rest. Sometimes, my Grampie would plant a totally different plant (like peas) and then till the stocks into the ground to add to the productivity of the following year. Perhaps you need to do something totally fun. Totally useless. Totally needed. Then walk away after enjoying it. Knowing your time will be more productive on the replenished soil. Perhaps I’m preaching at myself. Join me. > **Vacation.** **Categories:** Business Essentials, Leadership **Tags:** farmer lessons, field, Principles, rest, vacation --- ### [3 Reasons For a Business Failure](https://beknownforsomething.com/3-reasons-for-a-business-failure/) **Published:** July 1, 2013 **Author:** BKFS **Content:** All the signs are happening again. The restaurant near our office has changed ownership again (the 4th time in as many years). They’ve changed the business name, sign, and even painted a few things. The menu is a bit different; but most people in our community couldn’t clearly define that. *Mrs. Winners Chicken and Biscuits* went bankrupt last year. What does that mean? **Ultimately something didn’t work.** Just like the restaurant down the street. Recently, the person who took over the Mrs. Winners’ locations in our area proudly announced to the media that we can rest assured that the restaurant didn’t change. **But if nothing changed, then this new restaurant (now named Umphy’s) will not survive.** It’s like baking a cake; and each time having it flop — then doing it exactly the same way every time. It’ll flop each time. **Here’s 3 things that usually causes business failure (and must be changed):** 1. **The product.** Is the quality lackluster? And ultimately, service (the way your product is delivered) can be included here. Make sure you fix these problems. 2. **The audience.** Make sure you have enough audience who’d want your product; and make sure they’re properly informed. You can build an amazing BBQ Pork restaurant; but if you are in a predominately Jewish location; it’ll be a terrible disaster. 3. **The perceived benefit.** There has to be a predominant pain that you are a solution for. If not, people won’t keep coming back. Determine this benefit, make sure it’s unique (and doesn’t directly compete with your competition) and then talk about it everywhere. The benefit is more important than the features of your product. Yes, there could be accounting issues that cause problems too; but I’m not an expert in those issues. So if you have our 3 things looked after; and you’re still failing; look to accounting or management issues. **Be a Winner!** And not an Umphy. (Did someone actually think that name will work?) **Categories:** Business Essentials, Leadership **Tags:** audience, benefit, Business Failure, communications, Failing, product, restaurant --- ### [5 Biggest Ministry Website Problems](https://beknownforsomething.com/5-biggest-ministry-website-problems/) **Published:** June 30, 2013 **Author:** BKFS **Content:** Ever go to the doctor for 1 problem and find out it’s something totally different (than what you expected)? Doctors move past symptoms and try to get to foundational issues in order to stop the surface problems. **Doctors could simply deal with 5 things:** stress, overeating, sedentary lifestyle, hereditary, and bad diet to eliminate most problems. We’ve been diagnosing ministry website issues for more a dozen+ years. Pastors talk to us about symptoms but ultimately it comes down to 5 key foundational problems (that may sound like these symptoms): 1. **Can’t Afford a Proper Website.** Every organization needs a website. The internet is relied on heavily. And there are cost-effective solutions: a Facebook page with good content, representative cover images, descriptions, galleries (photo/video), and regular status updates can be done for LITTLE money. *It just takes time* (the real issue). See #4. 2. **Congregation Can’t Find Anything.** You need to address web paradigm issues. People look in certain spots on MOST websites (through [eyetracking analysis)](https://www.beknownforsomething.com/3-surprising-facts-about-website-views/ "3 Surprising Facts about Website Views"). Make sure your content is where it should be. The right side is rarely looked at (so stop putting dates, reminders and service times there!) 3. **Can’t get the Congregation to Go to the Web.** People rely heavily on websites; if they don’t want to go to yours, it’s not the internet’s problem. It’s your website. Or that they rely on other methods of news: like the bulletin (costly). Start directing people to your website; but make sure you build trust in the quality of the information (the real issue). See #4. 4. **The Website isn’t Updated Enough**. For [SEO](https://www.beknownforsomething.com/1-thing-most-businesses-forget-about-seo/ "1 Thing Most Businesses Forget about SEO") reasons, you must update your website at least every week. But your congregation wants correct information every time so you MUST have it correct, up-to-date and functional. You can’t do this by yourself. Develop a team of people to help; and make sure you have a good [Content Management System](https://www.beknownforsomething.com/wisemen-built-their-site-upon-a-rock/ "Wisemen Built Their Site Upon a Rock") to easily edit. Then set deadlines and accountability. 5. **The Website doesn’t Represent the Church.** Either you’ve used a template that looks hip and cool — and you’re not, or you don’t know what your church brand is; and therefore, your website doesn’t make a consistent promise or tell your church stories properly. **Unlike a doctor, this advice on our blog is free.** And surprisingly, the medicine/fix, isn’t that costly. We’d love to help. Just [contact me ](https://www.beknownforsomething.com/contact/)through our web form. Or call us at 866.534.7632. We want churches to be healthy with their communications! **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** cms, cost, effectiveness, eyetracking, SEO, Symptoms, website problems --- ### [5 Steps to Making Ministry Social Media Effective](https://beknownforsomething.com/5-steps-to-making-ministry-social-media-effective/) **Published:** June 24, 2013 **Author:** BKFS **Content:** This morning I was reminded in our church service that we’re called to Christian Fellowship. Perhaps why the church has taken social media by storm. But there are still many churches not doing it as effectively as they should. > “And they devoted themselves to the apostles’ teaching and the fellowship, to the breaking of bread and the prayers.” Acts 2:42 **Here’s my notes from a recent Social Media seminar.** These 5 steps will help understand the power you can have with the social networks that are available (mostly free): 1. **Don’t do it all; do a select amount well. Really well.** Between Vine, Twitter, Facebook, Instagram, Linkedin, Pinterest and many others; you have choices. Research who’s using which; and why they like it. Then decide which you can use well. If you think visually, then Pinterest, Vine and Instagram would work better than Twitter. Just remember that Facebook has the most people. But maybe the other ones have more of the demographic you seek. *Ultimately, have a reason.* 2. **This dialogue, not monologue.** Friendships have been ruined by one-sided conversations. We need to listen and engage. If you do all the talking, you’re doing it wrong. Fellowship is about loving, helping, motivating, and encouraging. Do that effectively on the platform(s) you’re using. Ask questions. Listen. 3. **Write your “About” well.** Make sure you use the right keywords that you want “to be known for” in your description. People discover you there and you must deliver what you promise. 4. **Create a rhythm.** Don’t over-do it. Start with 1 post a day (or every other day); keep it short and do them at the same time of day. Remember when most “check” social media in your demographic. Try to deliver content just before that. And do it regularly. 5. **Promote your posts.** Encourage people to follow. Say it from the pulpit, in your bulletin, each time you actually see your audience. Then consider your potential greater community and run ads on the platforms to attract them. **Devote yourself to online fellowship!** And God will allow your community to feel engaged, and motivated to attend services. **Categories:** Brand Strategy, Communication Strategy, Social Media **Tags:** effective communications, Facebook, instagram, pinterest, social media, social networks, Twitter, vine --- ### [3 Essentials for Business Relaxation](https://beknownforsomething.com/3-essentials-for-business-relaxation/) **Published:** June 23, 2013 **Author:** BKFS **Content:** **It’s finally summer.** It’s mainly warm, the beach or pool is calling; and you simply want to relax. > “A cheerful frame of mind, reinforced by relaxation… is the medicine that puts all ghosts of fear on the run.” George Matthew Adams **Do it.** But may I suggest 3 essential things to do while relaxing: 1. **Recharge.** Each time you lay back and decide to do “nothing”; start envisioning what a perfect business environment would look like. What outcome you want. (Now, if you’re tired, this will probably lead to a quick nap) Eventually, you’ll find a happy, stress-free place that can become your motivational goal. Slowly allow yourself to dream about the steps that need changing in order to get there. 2. **Write.** When you’re relaxing, take a tablet (digital or paper) that allows you to write the great ideas that flood your brain during these stress-less times. Don’t overthink them, just jot down stream-of-consciousness concepts. If something stressful interrupts (like a to-do item); keep a separate list of them so you can remember to do them later (and not have to remember them). 3. **Talk.** When I’m relaxing, I love to share and discuss my ideas with a trusted friend (your spouse should be a great person for this). Be transparent and give a few details. But most importantly; end with “I’d love your opinion on this. What do you think?”. If they get negative; require them to come up with a better way. Better, stronger ideas only get more effective when conceived as a team. *Ask for their help.* After your relaxation moments; you’ll be further ahead. So do it. Now, where’s my hammock… **Categories:** Business Essentials, Leadership **Tags:** essentials, recharge, Relax, summer, talk, vacation, Write --- ### [3 Summer Tasks](https://beknownforsomething.com/3-summer-tasks/) **Published:** June 10, 2013 **Author:** BKFS **Content:** **Summer.** The very thought of the word elicits a memory. Or an emotion. Often it’s what you’ve experienced in the past or maybe it’s a romantic notion that you’ve seen in movies or read in a book. Summer is known for many things. But ultimately, the majority of us think the same. It’s rare that someone says “I hate summer” even though many will say “I hate the heat and humidity of summer”. **It’s important to be known for something (positive) in your business.** You must constantly remind your customer about the positives of your products. Using advertising, social media and direct mail to create a perception of your company for those who haven’t experienced you. **3 tasks to accomplish this:** - **Make sure you have something that resonates with the audience.** Everyone in your audience needs something or likes something. Attach yourself to one of them. Keep it simple. Keep it consistent. - **Make sure it’s positive.** *So* positive that any negatives (price?) will be ignored unless they’re specifically brought up. - **Stick with it.** Commit to allowing this “something” to wrap and wind itself through *everything* you do. You should be sick of telling people about it or you’re not talking about it enough. **All of this takes time.** We start with a pinpointed description of your audience and then look at your products. After we identify the ones that correspond with your audience (have sticking power); we figure out the language that communicates the right benefits. Then every communications piece has to be worked to reflect what you want to be known for. It’ll take most of the weeks in summer to do it (if you start now). **You can do it!** If you’re not telling someone what you want to be known for; you risk them identifying you with a negative thing. *And then changing perception costs even more.* Have a great summer. Be Known. Be Prosperous. **Categories:** Brand Strategy, Business Essentials **Tags:** advertising, Be Known for Something, business, Consistent, Direct Mail, emotions, positioning, summer --- ### ["Best Way To __________"](https://beknownforsomething.com/best-way-to-_____________/) **Published:** June 9, 2013 **Author:** BKFS **Content:** Just after my wife and I were married; someone shared with us a secret: > “Never wallpaper together” **They were wrong.** They should have added “Never *remove* wallpaper together”. One word makes all the difference. We’ve purchased older homes and every one of them had horrible, glued, tacky wallpaper. And each time we’ve tried to tackle the removal, it also challenged our marriage vows. It’s definitely a “for better or for worse” moment. **It seems that everyone has the “way” to do it “better”.** From machines, to sprays, to heat, to prayer. And, can I tell you after doing a bunch of trials, that there is absolutely no way to do it easily. It takes patience, hard work, and yes, prayer. The prayer is for getting along with whomever you’re working. Have you ever tackled something incredibly hard and wished you could talk briefly to an expert in the field? Perhaps you search YouTube or email someone in search of some direction. **We deal with marketing communication issues ALL the time.** We understand the concerns and questions (all with the heart of a teacher). And because we deal with a ministry-based audience, we know how to solve things very cost-effectively. So given that, today we’re starting a new blog series entitled “Best Way To \_\_\_\_\_\_\_\_\_\_”. Our 3 general “rules”: 1. **Answers a regular question.** And it’s the way we’d answer it to most of our clients 2. **It’s cost effective.** Yes, there may be other ways, but we like inexpensive (as long as it makes sense) 3. **It’s simple to understand.** Nothing complex here: we can help you but we want you to have the ability. Starting next week; we’ll start our series. Have a question you want answered? [Contact us](https://www.beknownforsomething.com/contact/) and ask questions; you may see the answer in an upcoming blog. **Categories:** Communication Strategy **Tags:** how to, marriage, solutions, suggestions --- ### [After 18 years, I graduate this week](https://beknownforsomething.com/after-18-years-i-graduate-this-week/) **Published:** June 3, 2013 **Author:** BKFS **Content:** It was 1995, a little over a year after my wife and I welcomed our first son into the world, and Isaac was given to us. We jump forward 18 years and Isaac graduates this week from High School. The “formal” ending to us raising him. He jumps from our parental nest. His brother spread his wings last year and now after a lot of prayer, preparation, and payroll; we eagerly wait for his independence. **Simply said: my wife and I graduate this week.** As our younger son walks across the stage, accepts his diploma and switches his tassel to the “other side”; we graduate to empty nesters. Not necessarily in the physical sense (both sons are in a basement apartment for awhile yet); but they’re not under our rules and constant overview. Have you ever felt that way at the office? You’ve had a brain child, a great idea that you know will fly. You test it, push it, change things, nourish it. But like raising children, success is not in keeping them under your watchful eye. Success is when you watch a product have a life of its own. When the product becomes bigger than you. **[![a](https://www.beknownforsomething.com/wp-content/uploads/2013/06/Grad-200x300.jpg "Grad - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2013/06/Grad.jpg)How to raise a “product” and allow it to be successful on its own:** - **Rely on others to help.** Many have influenced our kids. We (alone) didn’t raise them. In the improvement process don’t do everything on your own — seek like-minded people to help. You’ll get a better product. - **Keep your door open.** Switch from being the “father” and become the “adviser”. As your product (or child) spreads its wings; keep it in your peripheral vision so you can advise when needed. - **Expect them to become better than you.** My sons are more creative than me. They’ve taken what I’ve poured into them; other opportunities in life; and they’ve excelled passed me. Products should take on a life of their own. Just let them. I’m looking forward to my post-graduate years. Watching, motivating, encouraging and reaping the rewards. As Dad and as a person in charge of a company. **Categories:** Business Essentials, Leadership **Tags:** adviser, Graduation, oversight, product, products --- ### [A Few Sobering Words. About You.](https://beknownforsomething.com/a-few-sobering-words-about-you/) **Published:** June 2, 2013 **Author:** BKFS **Content:** Our friends’ son graduated this weekend from our church’s high school. It was a different ceremony than most. The graduating class had a lot of personality and they showed it with their decorated caps and small adaptations to their simple strut across the stage. Each student seemed to be unique in their own skin. **The Principal, who called their names, had polled their teachers about what each graduate was known for.** > Studious, Hilarious, Calm, Pensive, Inclusive, etc. Each student stood at the bottom of the stairs awaiting their name to be called. And I’m sure, for the first time, they got to hear (from the teachers’ vantage point) what their reputation is. I’m not sure if I would have wanted to hear what I was known for in High School. Or if I’m ready to hear what some people think of me now. If you could walk across this stage of life; and hear (honestly) what your family, your friends, your co-workers, or your facebook followers had to say that they know you for — what would the words be? How about what God thinks? **It’s a sobering thought.** And most people miss those words because they’re said at our final graduation. Our funeral. That’s when we hear what God says. *Which really matters.* But we can’t change anything then. Take the time today. Right now. To consider what your reputation is. What words are you “Known for”? Maybe even ask a truthful friend for the best and worst words that describe you. And take some silent soul searching time to determine what God’s words might be. Be Known for Something. Have impact in this world so that God will say, “well done, good and faithful servant”. Great is your reward. **Categories:** Leadership **Tags:** Be Known for Something, description, God, Graduation, reputation --- ### [Don't be a NEW Xbox One](https://beknownforsomething.com/dont-be-a-new-xbox-one/) **Published:** May 27, 2013 **Author:** BKFS **Content:** *Underwhelming.* That’s what someone told me after listening to the HUGE Xbox announcement from Microsoft. I can only imagine the amount of time and money that went into this updated device. But the more I talked to early-adopter-type people (the kind who drool at new digital stuff like a bee does looking at a clover field); the more I see “*what not to do*” when it comes to product development and marketing. **Here’s 3 things** you can learn from Microsoft’s mistakes (from my perspective, of course): 1. **The outside is cool. The inside not so much.** One person told me that it’s got a “lickable” outside. Clean lines, black crispness, and an non-microsoft coolness. But MS didn’t really talk about the state-of-the-art insides. Anything that they mentioned, seemed reasonable. Nothing mind-blowing to the people who would follow their news conference. Make sure that you work on the guts of your company (keeping your audience in mind) before updating the outside. That way you’ll satisfy your customer the more they dig in. 2. **Not about games; just about the player.** This is a game machine! The average person who wants this device, wants to play cool games. And the majority of talk was about the box. Don’t make your sales pitch all about the tools. Make it about the benefits someone wants. 3. **Waited too long to change.** 8 years. That’s how long Microsoft waited. In this environment of constantly-updating apps; people want “new” every few months; not years. Update, tweak and improve all the time — then bundle your “newness” into big press releases. Do it soon. Not later. Granted, the machine doesn’t launch for months; and this post will be around a lot longer than that. The Xbox could be a huge success, and I may be all wet with my criticism. I’ve been wrong before. But so has Microsoft. And from this vantage point, it seems like they have a lot to learn. Perhaps from Apple. **Categories:** Business Essentials, Leadership **Tags:** Games, microsoft, new, press releases, product, product launch, xbox, xbox one --- ### [Churches: Want a 1-Day Primer in Communications?](https://beknownforsomething.com/churches-want-a-1-day-primer-in-communications/) **Published:** May 25, 2013 **Author:** BKFS **Content:** **Everyone needs a pick -me-up.** If you’re working in; working on; or leading a church communications team (website, worship guides, eblasts, social media, etc) — then **this is a 1-Day Communications Workshops Seminar for you!** > Conveniently happening in conjunction with the NACBA’s national conference in Charlotte, July 12. This day-long intensive is focused on bringing education, resources, and networking opportunities. - Advertising/Branding - Creativity - Marketing - Social Media - Website Management **No matter your area of communication in the church environment, this FASTTRACK is for you!** Join your fellow communicators to learn the latest and best ways to communicate. FRIDAY, JULY 12, 2013 8:00am – 4:00pm CHARLOTTE CONVENTION CENTER Cost: $199 (includes sessions, lunch, and Trade Show) Sessions include some of the best national church communicators (including [BeKnownForSomething](https://www.beknownforsomething.com) and [PinPoint Creative](https://www.beknownforsomething.com/)‘s senior brand strategist, Mark MacDonald). **What If Your Ministry Disappeared** *Mark MacDonald* Mark assists churches across the country to understand who they are, converting that information into a “brand” that can be used effectively through print, web, and social media. Simply put: The local church will “be known for something” so compelling that their congregations will grow. This session will help you intentionally resonate with your community! **7 Deadly Communications Sins** *Evan McBroom* **Getting the Info You Need from Your Ministries** *Terrell Sanders* **Shop Talk Roundtable – Small Table Discussions and Solutions Revealed** *Questions WITH Answers* **Communicating in Crisis** *Stephen Drachler* **Creating Effective Conversation Online** *Natalie Aho* **Categories:** Announcements, Leadership **Tags:** 2013, Charlotte, communications, Fast Track, NACBA, Seminar, Workshop --- ### [Help! I need to be Found.](https://beknownforsomething.com/help-i-need-to-be-found/) **Published:** May 13, 2013 **Author:** BKFS **Content:** I remember when I was about 8 yrs old. I was walking in the downtown of the city that I grew up near. It was some sort of huge gathering. People everywhere. I wasn’t paying attention *(even though this was clearly in a time I wasn’t preoccupied with a texting or game device)*. I just kept wandering until I remember that sickly feeling when I “snapped” into reality and couldn’t find my parents or my siblings. I remember suppressing the urge to yell, **“Help! I need to be Found!”** I walked for what seemed an eternity, each step that passed made me feel like I was going to burst. No matter what I did, how fast I walked, or how much I strained to see over the crowd, I couldn’t discover or be discovered by my family. I was lost. **Strangely, many local churches are lost too.** The Place that seeks and finds. There’s lots of people; but no one cares about the Church. **The predicament:** 1. The Church has an intensely important message to tell. 2. They’re lost in a world of websites and companies offering “tangible” help. 3. The Church has a bad rap. Public perception is working against the institution. **Some solutions:** 1. The Church needs to figure out a clear “benefit” message. 2. They need to take on the negative perception head on. And start some good press. 3. They need to practice good SEO practices. To be found on the internet. There was little way I could become found by myself. Thanks to the police officer who helped me (quite easily); I was found by my parents. This is what we do at [BeKnownForSomething](https://www.beknownforsomething.com). Our process helps you identify **Who** needs to find you. **Why** they need to find you. **What** to say when they do. And **How** to use [SEO principles](https://www.beknownforsomething.com/branding-terms-defined-seo/ "Branding Terms Defined: SEO") that allow people *(who don’t even know they’re lost)* to find Christ. [Contact us](https://www.beknownforsomething.com/church-logo-branding-process/) today to get started! **Categories:** Brand Strategy, Leadership **Tags:** Communication Content, found, lost, message, SEO --- ### [Pick a suit. Any suit.](https://beknownforsomething.com/pick-a-suit-any-suit/) **Published:** May 12, 2013 **Author:** BKFS **Content:** My younger son asked me if I’d help him get ready for prom. I, of course, said “sure!” With a teen, it’s not always clear what his expectations are. And whether I would come close to the unestablished standard. I asked him what he’d like from me (see, I’ve learned from previous occurrences): I needed to hear the parameters. He said, “I need help finding some clothes to *go with* my dates dress”. He then established: - I don’t want to look like everyone else - I don’t want to rent; I want to buy - I don’t want to match too closely to her - It needs to look like “me” I knew exactly what he meant. It’s what we produce daily for our clients. - A unique color palette that differentiates them - They know what they’d like; they just want some creativity - It needs to look like their brand **We call this a Color Suit. Or a Color Suite.** What’s the qualities of a great color suite? 1. Think like a man’s suit ensemble. The suit may be fairly neutral, but the shirt adds depth with the tie adding “pop”. Think 60%, 30%, 10% 2. Most brands need 2-3 colors. Primary (suit), Secondary (shirt), Tertiary (tie; optional) 3. The combination needs to feel unique 4. The colors have to coordinate together 5. It has to feel female or male; old or young, depending on the brand 6. The combination must feel like the overall brand personality My son said I was successful making him feel good at the Prom. *It’s almost like I do this for a living.* **I love what I do.** As a branding guy… but as a Dad too! **Categories:** Brand Strategy, Business Essentials, Design Essentials **Tags:** color, fatherhood, prom, suit, suite --- ### [Brute Force Attack on WordPress: Caution!](https://beknownforsomething.com/brute-force-attack-wordpress/) **Published:** April 14, 2013 **Author:** BKFS **Content:** What’s going on with the world? We hear of global internet slowdowns because of people attacking servers and over taxing them. We also see that some famous people are being “swatted” by people calling SWAT teams to investigate false burglary reports. And then people are breaking into accounts and revealing personal information, photos, and financial reports. **Are we all going crazy?** We’re virtually all (finally) online and have accepted our ability to post, deliver and receive personal data. Credit card numbers on forms, tax information sent online and we expose every detail of our lives. We’ve accepted it as normal and regular. **Then we see these crazy attacks.** *I don’t think we should stop doing our business on the internet*; but instead realize the only thing these examples have in common; is “people”. Crazy, malicious, yet very smart people with far too much time on their hands. **Now we get reports of Brute Force attack on WordPress sites. PLEASE BE CAREFUL!** Recently some major server players have cautioned that WordPress login pages have been under brute-force attacks. **What does the mean?** It’s when “someone” bombards a login page with multiple combinations of passwords trying to gain access. **Why?** It’s hard to understand the criminal mind; but it appears they’re trying to access personal information for malicious purposes. **So, what to do?** Most servers are putting filters in place to stop these multiple attempts. This can mean you won’t be able to gain access to it; or it’ll be incredibly slow. Be aware and patient with the tech teams. **3 Steps to Do NOW!** 1. Change your WordPress Password. Notify those who truly need it. 2. Use a non-word. 8-characters in length. Upper and lower mixed up characters; throw in weird characters. Here’s some other [tips](https://www.beknownforsomething.com/3-tips-to-stop-hackers/). 3. Do this regularly. Keep them guessing. And let’s pray for these criminals. That one way or anther, they’ll be stopped. **Categories:** Business Essentials, Random Thoughts **Tags:** brute force attack, password, safe, tips, WordPress --- ### [3 Tips to Stop Hackers](https://beknownforsomething.com/3-tips-to-stop-hackers/) **Published:** April 14, 2013 **Author:** BKFS **Content:** Recently we blogged in our sister blog about hackers attacking WordPress. Be sure you [read it]()! As we were writing it, several ideas came to mind about how to be safer online. It’s always good for a refresher course. Hackers are becoming more and more sophisticated. We need to be smarter! **Here 3 Tips to Playing Safe online:** 1. **Reset passwords regularly.**We’ve all seen the listings of what the most common passwords are. Why is it that we all think these are “safe” if everyone is using them?!?: - 123456 - 12345 - 123456789 - Password - iloveyou Hackers try these passwords and the other common ones. We need to thank the makers of these lists for doing all the work for the hackers. Make sure to not use them and you stop hackers. 2. **Don’t reuse passwords.** It’s tempting, but hackers who “discover” your password, will simply try it in a variety of other websites. Get a password manager and have it remember your passwords. I just checked mine and there are 488 passwords/sites. 3. **Don’t use words.** The hacking software starts with words because most people remember words easier; so most people tend to start there. *Instead, here’s a tip:* Use a Bible verse. Try to have a number and the name of God in it. Then simply use the first letter of the words in order — it ensures that you use something you can remember, upper and lowercase, and random letters. (i.e. For God so loved the world that He gave His only Son = 4GsltwtHgHoS) Each time you post the password, you will be silently quoting scripture — that can’t be a bad thing! To change it for every different site, you can use a shorter verse (or portion) and add the first 3 letters of the URL (i.e. For Google.com; goo4Gsltw). You get the drift. Do these 3 tips and you’ll be several steps ahead of the criminals. Be careful out there… it a crazy world! **Categories:** Business Essentials, Leadership, Random Thoughts **Tags:** hackers, passwords, safety, security, tips --- ### [Resurrect a Dying Brand](https://beknownforsomething.com/resurrect-a-dying-brand/) **Published:** March 25, 2013 **Author:** BKFS **Content:** Easter is an important time for me (and millions of Christians). Jesus (who lived a sinless life) was crucified and buried. 3 days later He did what He promised. He arose. That resurrection empowers me because I put my full faith in Him to have power over death for me when I die. *NOTE: The title/content of this article doesn’t diminish the importance of Easter.* **But some of you need a business “savior”.** Your business is dying a slow death. You’ve seen all the signs (lack of motivation from staff, fewer revenues, profits aren’t even talked about anymore). You’re barely holding on. Soon, you’re going to have to lay it to rest. OR… You need someone to come along and walk along side of you and help you resurrect the brand. **Will you devote 3 days to doing it?** If so; here’s what I would do. - **Day 1.** Revisit your Vision and Positioning. Take time away and remember the reasons you started your business. *Hopefully not just for the money.* There has to be a “greater” reason. You saw a pain in a community and you wanted to be their solution. Has the pain gone away? Has the community shrunk so that you don’t have enough audience? Who else is offering the same solution? What makes you different? It’ll take a whole day to deliberate. Research, call competition, write. Your product HAS to adequately be a solution. - **Day 2.** Given your audience (that it still has the problem and is large enough to grow a business on) and your product (that it’s a unique solution); you need to analyze what people will pay for it. The more “unique” the more they’ll pay. And you have to come to the realization that in order to run a business; you MUST charge more than it costs to provide. If not? You’re dead. Take a day to research what it’s costing you to produce and what you’re charging. One of those numbers has to change. Maybe both. - **Day 3.** Clearly sum up your last 2 days. Decide what is the most unique thing you offer (that speaks to the biggest pain) and figure out a vision for the future. Simplify it. Be able to say your solution in 1 simple sentence. Set goals. Write them down. Stick to them. Decide to communicate your solution to your audience. **There IS life in all of this.** Clarity in thinking is half the battle. That’s why you should take 3 days and get away. *Your brand’s life depends on it.* **Categories:** Brand Strategy, Business Essentials **Tags:** brand, business, clarity, death, dying, easter, resurrection, vision --- ### [6 Things Every Church Needs. Or You’re Wasting Time. And Money.](https://beknownforsomething.com/6-things-every-church-needs-or-youre-wasting-time-and-money/) **Published:** March 24, 2013 **Author:** BKFS **Content:** After 27 years of working with churches, ministries and organizations; I’ve noticed **most people don’t have money or time to waste**. Here’s 5 things your church needs; to stop wasting money and time! 1. **Simple Vision.** Can you and the average person in the pew (in 1 simple sentence) clearly explain why your church exists and what it’s *Known for*? If not, you’re not leading; you’re just wandering around together. 2. **Positioning.** How about clearly describing how you’re different from other churches in your area? If you can’t, then you’re just like everyone else. *A church.* And the average perception of “church” (in the community) is not stellar. And doesn’t have a “benefit” attached. 3. **Design Consistency.** If someone sees your communication materials; can they sense who it’s from (even without a logo on it)? You need 2 or 3 colors and 1 or 2 fonts (and the combination of them in similar design structure) to “scream” your church. If not, you’re wasting money producing a different design. Over and over. 4. **Website Editing.** Most will only read about 50 words on a web page. In fact, the more words you go over 50; the less people will read your page. Don’t have an editor? You’re building web pages few will engage with. 5. **E-Blast.** Every church needs to have a regular, simple, branded way of communicating with their congregation (and people in the community who like what you’re doing). If you don’t, and rely on mail? You’re wasting time and money. 6. **Social Media Strategy.** You hopefully have a twitter or facebook page. But if you don’t have an appropriate strategy; you’re struggling to create a community without knowing why. You should be gaining followers, having conversations and seeing regular RT’s and sharing. If not? You’re working on something that’s not working. [Let us know](mailto:mark@pinpointcreative.com?Subject=Re:%20Your%20Blog) if you’d like us to help with any one of these — or all of them! We have a cost-effective solution for you. Guaranteed to stop wasting time and money. **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Leadership, Social Media, Website Design **Tags:** brand, Church, design, e-blast, positioning, social media strategy, vision, wasting money, wasting time, website --- ### [Plug your Audience in.](https://beknownforsomething.com/plug-your-audience-in/) **Published:** March 18, 2013 **Author:** BKFS **Content:** I stayed at a hotel in Charleston this week. After several hours of driving I finally got to lay down. Not to sleep, but to check email and catch up on a few jobs on my MacBook Pro. You know the drill. **I booted my laptop and needed to plug it in.** Adapter in hand I looked on the little bedside table for an outlet. Nothing. So I followed the clock cord down behind my bed, between the mattress and the wall. Finally I had to get up and pull the bed from the wall to gain access. Surprisingly, there was only a single outlet, that was, of course, taken with the clock. After looking around on the wall next to the bed, I realized there was no outlet anywhere close! Finally I resigned myself to plugging in by the desk. Instead of relaxing, I had to sit in a hard desk chair. Finished, I returned to my bed to watch TV. Someone texted me. As I picked up my iPhone, I saw that I was low on battery. ***I had to plug it in.*** Ugh. And, since I use my iPad for my alarm clock, **I needed to plug it in too.** Having it plugged in on the opposite side of the room was not convenient (especially when it goes off in the morning). My iPhone ended up plugged into a bathroom outlet. What madness. Especially since the hotel was just newly-renovated and “updated”. I wonder if the management or owner has ever stayed in a room! Have you walked through (personally!) what you put your audience through? If not, you may be overlooking essential “services” that they notice. Every time. Like having the shampoo across the room by the sink; or the towels under the sink away from the shower, or… **Categories:** Brand Strategy, Business Essentials, Leadership **Tags:** audience, convenience, mystery visit --- ### [3 Steps to “White Smoke”](https://beknownforsomething.com/3-steps-to-white-smoke/) **Published:** March 17, 2013 **Author:** BKFS **Content:** **The Pope was selected this week.** We watched with anticipation for the white smoke. After only few hours of waiting, poof. A new Pope. If only it was that easy to find a new Pastor! Our church has been looking for over a year; waiting for “white smoke” to rise in a service. Although we love our associate Pastor (Dr. Gary Chapman of 5 Love Language fame); we need a Senior Pastor. Senior leadership: casting vision, managing the team, and has a sense of longevity. It’s crucial. Asking a church to wait on “pause”; usually means “drifting backwards”. Attendance rarely increases. People lose excitement. Momentum dies. **It’s critical to find the right person that God has prepared for you.** As fast as possible. How to do that? - **Know what you believe.** Core values. I’m amazed to watch the media who “can’t believe” the Pope won’t budge on various issues. Duh! A principle or doctrine IS the unchangeable foundation. And the Bible must be the foundation to everything your church believes. Your core values. Things that *never* change. Your “big rocks”. - **Limit the Group:** The Catholic Church chooses from only the Cardinals. 115. Even if you’re not “looking” right now, you should be watching for the small group that you’ll chose from. Don’t be so closed-minded and so internally focused that you miss great people doing amazing ministries. You may end up being the perfect place for their “next ministry”. - **Know your Culture.** Not doctrine. It’s nuances, emotions, and benefits that you offer. It “flavors” and attracts a certain type of person. It’s the methods that let you deliver the (unchanging) message. Make sure the potential new Pastor will “fit” that culture. A city church will have a hard time with a country preacher. And the preacher won’t feel like they fit either. And then you’ll be looking again. **Categories:** Brand Strategy, Leadership **Tags:** Gary Chapman, new Pastor, Pastor, Pope, Search Committee --- ### [Jesus and Sushi. Authentically.](https://beknownforsomething.com/jesus-and-sushi-authentically/) **Published:** March 5, 2013 **Author:** BKFS **Content:** The Pastor at the church I was visiting recently was preaching through the book, *The Story*. The previous week they had ended the narrative of the Old Testament and today they started the New. With a refreshing exhale. For weeks they’ve been pointing toward this person called the Messiah; and then the Pastor “introduced” us to Jesus Christ. He admitted to the congregation that recently he was “forced” to eat sushi for the 1st time with a group of friends. With fear of gagging on it, he placed it in his mouth and gave the look of “everything is fine”. The goal was to simply “choke it down”. Instead, with every chew, he realized that it was much better than the description of “raw slimy fish” he had often called sushi. Instead, he liked it. And in those few moments he realized that the reputation was wrong. It actually was good. He reminded us that often a person’s reputation doesn’t live up to the actuality. In other words, what they’re Known for is not the truth. Either the truth is a lot better; or a lot worse. We call that authenticity. **Many people think they know Jesus.** But they only know a reputation. Our churches need to “reintroduce” people regularly to this One who came to save. And lead us. As more and more people consider themselves “unchurched”; the idea of who Jesus is; has become distorted. If the unchurched attended your service this week (hopefully your goal!); what impression would they get of Jesus? What would He be Known for? And if they saw the average person within your congregation this week; what would HIS reputation be? **We’re called to be authentic believers.** Authentic churches. And authentic to the Bible. Let’s become Known for what Jesus is Known for. *Authentically.* **Categories:** Communication Strategy **Tags:** authenticity, jesus, reputation, sushi, the story --- ### [Brochure Copy Doesn’t Belong Here](https://beknownforsomething.com/brochure-copy-doesnt-belong-here/) **Published:** March 3, 2013 **Author:** BKFS **Content:** My wife and I headed to Charleston, SC this weekend. We enjoyed talking for the first 3 hrs but then the last couple of hrs we started to have awkward silent periods. I didn’t want to quickly turn on the radio and to seem like I didn’t want to talk (especially if she still wanted to). But finally, I eased the volume up and tried to find a station. I kept hitting search and finally found a show that was about home improvement. My passion. And my wife seems to enjoy that too. We listened for a few minutes and then the host said, “Today we’re going to do something different and visit an appliance store to talk with the owner”. I thought: that’s odd — I wonder how they’ll do that and make it interesting on the radio. Well. They didn’t. The host and the owner of the store “walked” through appliance setups and told us how nice each looked. And how much they cost. After the 3rd set of appliances, it all sounded the same, except the price kept increasing. But for no immediate reason. If this was a television show, I’m sure we could have seen why things increased in value — and it would have engaged us longer than the radio show did. Within 20 min, we changed channels. **Certain mediums dictate certain content.** A lot of people simply take long brochure copy and put it on a web page and expect to work. But it falls flat. Websites need good web content. *Not brochure content (and vice versa).* What’s the difference? **Web content should be:** - Short, skim-able (about 50-words/page) - Content that interacts with other parts of the web - Visual (photos, or even better, short videos) If it can work well in a brochure; it’s not engaging/interactive enough on a website. Putting brochure copy on a website will cause people to jump. *Usually within 30 seconds.* **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** appropriateness, copy, radio, website content --- ### [Please Love.](https://beknownforsomething.com/please-love/) **Published:** February 25, 2013 **Author:** BKFS **Content:** Valentine’s Day has come and gone. Now what? It’s easy to “love” someone on a day that is dedicated to “love”. And although it’s not wrong to love when it’s “expected”; Jesus said that we (the Church) are to [*be Known for*](https://www.beknownforsomething.com) Love. What does that mean? On a recent mystery visit with a church; I entered their facility and saw people equally scattered across the foyer. They were obviously “placed” there. *How could I tell?* Almost everyone was entering the building (headed in one direction) and these people were turned to face people entering. They weren’t moving with the flow. Don’t get me wrong; it’s actually a good idea to get a team of people to welcome people. But sometimes it comes across as an “expected” thing for them to be friendly and welcoming. > *Instead your goal is for* everyone *to feel hospitable.* The key is to ignite “welcoming” and “loving” in your congregation so that everyone is naturally friendly and your church is “known for” being a community where they can learn, live, and be loved. **How? It *always* starts from the top.** The pulpit (leadership on the stage) has to live it, say it, and remind it. Then they need to encourage key staff positions to practice it. It’s part of their job. Teach them to slow down. Pay attention to needs. Have them consciously stop and talk. Be friendly, not just *act* friendly. Sunday’s (and other times when lots of people are around) is not the time to be doing their “other” work. This is the time to love. Soon, it becomes contagious. Imagine! A church who shares, loves, welcomes and reaches out. Like Christ said. It’s worth the effort. And most churches need reminding. **Categories:** Brand Strategy, Leadership **Tags:** community, friendly, friends, hospitatlity, love --- ### [I'm a Cookie Thief](https://beknownforsomething.com/im-a-cookie-thief/) **Published:** February 24, 2013 **Author:** BKFS **Content:** It’s true. I was caught with a cookie at my local grocery store. An ugly scene. The grocery store close to our old office; regularly had their manager handing out cookies. They had a clear glass cookie jar and little wax paper “picker-uppers” so we could sample. I felt loved. To be honest, I got in the habit of picking up a cookie each time I entered. And occasionally I would buy a package to treat my office. I felt good about the store and about their cookies. A few days ago I entered a different store near our current office and saw a glass cookie jar. Without thinking; I reached in and took a treat. Not once did I feel like a felon. A shoplifter. Or a child hater. I proceeded to pick up my groceries and realized an older lady was approaching me with her cart. I moved out of her way and she stopped and said “Why are you eating that cookie?!”. Embarrassed by her loudness, I jokingly admitted to her and those around us, “It makes me feel young at heart”. Without blinking she told me what a horrible person I am and how I had no right to the free cookies. I moved away and tried to apologize. She followed me down the aisle. But I was faster. As I disappeared around the corner, I heard her yell “You must like taking cookies from little children, don’t you!”. The next visit; I looked carefully to see if it says anything about “children only” near their cookie jar. And no. It doesn’t. But I’m not risking it again. I avoid the bakery area. And I’m kinda scared I’ll get hit by a can of carrots if I run into the lady again. So I avoid the store. All because of poor signage. Businesses. Please. Have good, clear signage. And ban cranky old ladies. **Categories:** Communication Strategy, Random Thoughts **Tags:** cookie, signage, signs --- ### [Your Church is Hiding under a Bushel. No?](https://beknownforsomething.com/your-church-is-hiding-under-a-bushel-no/) **Published:** February 18, 2013 **Author:** BKFS **Content:** > Hide it under a bushel? NO! I’m going to let it shine. I think we all know the childhood song. No one wants to feel like we’re hiding the enlightening message of Jesus. Why? **People need Jesus.** And if anyone is honest about their lives; they realize they need “Something/Someone” bigger than what they can see. We all have a hole that God-alone can fill. Granted, many try to fill the void with other things: sports, music, friendships, food, etc. Those are ultimately the things the church “competes” with. The good thing? Those things over time will fail. When they do, we have to Be Known for the Solution! And the Church is the introduction and the educator for living a spiritual life. That being said, when someone chooses to look for a church; can you be found? **Sadly, many churches are hidden.** Most people use search engines to research online. And Google is in top spot. Second spot is Bing but Google has more than 5x the unique visitors. Yahoo is in close third. (Although I use Google, you can apply these tips to any) 1. **Search for Churches in your City.** Simply Google “*Your City* churches”. Examine the list that Google produces. How far down the list you are. Who’s “above” you. **The sad truth:** if you’re not on the first page; you’re hidden. 2. **Rate Your Church.** Want to move upwards? The easiest way is to get people to +1 your pages in Google+ or “rate” you. Most times; the more ratings, the higher you’ll be. Call people in your church who like what you’re doing and get them to join in. **BONUS:** get them to mention what you’re “Known For” in their ratings to allow your message to break through. 3. **Check Analytics:** Use Google Analytics to let you know what keywords and search engines people are using to find you. There are several other things that can help you too. Check out other tips [here](https://www.beknownforsomething.com/branding-terms-defined-seo/). And if you’re like us to help; please [contact](https://www.beknownforsomething.com/) us! **Categories:** Communication Strategy **Tags:** Be Found, Bing, Google, SEO, Yahoo --- ### [3 Simple Things Most Don't Do.](https://beknownforsomething.com/3-simple-things-most-dont-do/) **Published:** February 17, 2013 **Author:** BKFS **Content:** **Common Sense.** I think it’s the reason most businesses fail. Sense isn’t that common anymore. We all buy from various companies because of specific reasons. We put up with crazy business decisions if the benefits outweigh the bad. And we’ll part with a lot of money to get unique benefits. **Business is essentially giving people reason to part with their money.** How do you create a good reason? Our common sense; tells us you NEED to **know 3 Simple Things.** 1. **Understand Your Audience.** The smaller the audience; the easier it is to identify, know, and understand it. The smaller the group; the cheaper it is to communicate with it. And to hear back from them. You need to know demographic information (age, gender, etc) and psycho-graphic information (needs, fears, etc). A prevalent *common pain* is essential. No pain, then they don’t need anything. 2. **Offer Solutions in Your Products.** Most people want to offer too many solutions. But it’s easier and cheaper to promote and communicate 1 or 2 solutions. And if your solutions speak directly to the pain of your audience you can charge for it. *And the more unique it is; the more you can charge.* 3. **Communicate Benefits.** No one has time to read and convert features into “what’s in it for me”. So, common sense says “Communicate pure benefits” over and over and if communicated properly; your audience will ask “how do you deliver that?”. And then you simply tell them about your products. If they ask that question; you’re 3/4 of the way to exchanging money from them. **Business isn’t magic.** It’s a simple formula that speaks directly to an audience and delivers solutions. For a fee (that is more than it costs to produce). Figure that custom formula out and everyone will look at you and know you have… *common sense.* **Categories:** Business Essentials, Communication Strategy, Leadership **Tags:** 3 simple things, audience, benefits, product --- ### [Businesses: 3 Things You Must Love.](https://beknownforsomething.com/3-things-businesses-must-love/) **Published:** February 10, 2013 **Author:** BKFS **Content:** **Valentine’s is just a few days away.** I’m amused when I walk by the Valentines’ Card section and see men standing and roaming through cards on the rack. None look impressed. Too many to chose from. None feel like something they’d actually say. But men are expected to give a card and a gift so that their “significant other” feels special. Sometimes it feel inauthentic. **And in-authenticity rarely plays well.** Especially in relationships. And you, as a business owner, have a relationship with your customers. How do you feel about them? How do you show your love? (I realize for the purists; the word technically is like; and not love. But most people use love as a step-up for “like”) **Here are 3 things** you as a business owner should “love” and how to demonstrate it: 1. **Love your [Audience](https://www.beknownforsomething.com/3-ways-engage-audience-better/).** Of course, in order to do this; you have to identify who exactly gets your affection. And then you need to figure out what they want; what they need, and deliver it. Because you love them and want the best for them. 2. **Love your [Product](https://www.beknownforsomething.com/the-product-of-business/).** This is the “what”. You have several products/services that need to fall under the word, “product”. And what you need to “love” has to encompass the whole bunch of them. I would start with “loving the ‘what’s in it for them’ concept”. The “why”. The sheer “benefit.” 3. **Love your Work.** Make sure that you have a work environment that you love. That you love to participate in it every moment you can. That’s when you know you’re being authentic. When these 3 things come together; your customers will “love” you. And everything will “feel” right. This [Valentine](https://www.beknownforsomething.com/3-things-businesses-must-love/)‘s Day, send a mental (or physical/digital) note to your customers — they’ll love it! And you’ll experience their loyalty and purchasing power. **Categories:** Business Essentials, Leadership **Tags:** audience, love, product, valentines, work --- ### [4 Ways to Tell a Great Super Bowl Ad](https://beknownforsomething.com/4-ways-to-tell-a-great-super-bowl-ad/) **Published:** February 3, 2013 **Author:** BKFS **Content:** If you’re anything like me; I totally enjoy the commercials during the Super Bowl. In fact **40%** of American viewers say they find it the favorite part of the game (Lab42). **I would agree** since I don’t follow sports very closely. That’s a higher percentage than people choosing the food, the halftime show and the game itself… combined! **64%** said that half their Super Bowl conversations (or more) were about the commercials. It’s an opportunity that advertisers want to take advantage of. **But it comes at an expense.** $3.8M for a 30 second spot. **So what makes a great Super Bowl ad?** I’d say they have to have these 4 traits: - **Emphasizes Benefits.** People need to see “what’s in it for them” when they see the ad. - **Brand Memorability.** After the ad is off the air; the viewer has to attach the memory of the ad with the brand. Or it’s just an entertaining video. Test? When someone tells you about the ad; ask them what it was selling (brand name). - **Clear Call to Action.** After watching the ad; someone needs to know what the brand wants from them. Or how its changed their mind. - **Entertainment.** Yes! *What we all like.* We need to feel like we enjoyed the 30 or 60 seconds. So much so, that we’ll watch it again online. Over and over. I’ll be interested in watching today to see which I liked. And it won’t probably be the game. Would you add anything to this list of good traits for ads? **Categories:** Brand Strategy, Business Essentials, Design Essentials **Tags:** advertising, commercials, super bowl, TV --- ### [The Principle Learned from Our Wing Dive](https://beknownforsomething.com/the-principle-learned-from-our-wing-dive/) **Published:** February 3, 2013 **Author:** BKFS **Content:** We have a ridiculously, horrible-looking restaurant near our house that we drove by for over a year, until someone at church (that we fully trusted) told us that the restaurant was known for incredible pizza and wings. She saw me turn my nose up and simply said, “don’t knock it for its outside, you’ll love their food”. A few weeks later I took my family there. We drove in and my kids said “Are you kidding?” and I looked at my wife’s look of horror. We walked in and I wasn’t impressed with the inside either. It was cold, the chairs and tables desperately needed replacing. It reminded me of a takeout dive that I used to go to several decades ago when I was young. And these people chose to not update anything. Ever. We got shoddy looking menus and the waitress wasn’t all that friendly. We waited quite awhile for our food. Then it arrived. It was spectacular. Hot, fresh, tasty and amazing. I’ve become an evangelist for them. And I get the same looks. The “are you kidding me?” reactions. But the restaurant continues to be packed every weekend. It endures. It’s a shame that they don’t update though. It would be so much easier to tell people about their culinary wizardry. **But it teaches a basic principle:** People will endure a lot to get a great product. However, especially in the church, we have to be aware of the things that push people away from entering. It’s time to do *everything* right. Or at least try! The Bible says to “compel people to come in” — not repel people. Become known for an amazing place that points to our amazing Savior. And I’ll enjoy my wings while I watch the game… **Categories:** Brand Strategy, Communication Strategy **Tags:** hurdles, product, restaurant, update --- ### [Super Bowl Trademark Rules You Should Know](https://beknownforsomething.com/super-bowl-trademark-rules-you-should-know/) **Published:** January 28, 2013 **Author:** BKFS **Content:** There’s always a lot of hype about the “big game”. You know… the *Super Bowl.* The football game we’re not supposed to use that “special” term for. Because it’s supposedly “protected”. **But not actually (in the way we’d expect).** You can refer to the game; much like you can refer to a car as a “Ford”. It’s not illegal. Trademarks are developed to protect your entity so that people can’t profit off of your “term”. So if you refer to it non-commercially (as in, not making money from it) to promote *it* (and not your event) you’re perfectly fine. **When not to use it?** As a perceived affiliation or if it looks like you were “endorsed or approved” by the NFL. But will you be watching the Super Bowl at your party? It appears to be perfectly fine to mention it. You also can’t charge money to air the Super Bowl at your party (but you can sell stuff at the party though and make profit; like virtually every sports bar in America). The NFL also no-longer punishes those who project the game to a large crowd (unless you charge admission to get in the door) — but this isn’t a trademark issue, it’s a copyright issue (so don’t tape it and show it later). **I’m a totally non-legal person (I better add)**, so if you’re running an ad and want to call attention to the Super Bowl; I’d stay away from it. But if you’re simply referring to it as the day (i.e. Super Bowl Sunday) go ahead! It’s a big day — and ultimately the NFL (who owns about 8 trademarks around the day) wants us all to talk about it and watch it! *They make lots of money when we do.* So stop the foolishness of saying the “Big Game” in our discussion about it. And especially on the day… enjoy the Super Bowl advertising! *PS> I made no money off this blog post…* **Categories:** Brand Strategy, Business Essentials **Tags:** big game, rules, super bowl, trademark --- ### [Do our Churches Drip?](https://beknownforsomething.com/do-our-churches-drip/) **Published:** January 27, 2013 **Author:** BKFS **Content:** Yesterday I tried to fix our shower from dripping. A simple fix I convinced myself. I reviewed several *You Tube* videos and armed with that (admittedly) little bit of knowledge, I headed to the do-it-yourself big-box store. I needed validation and some correct parts. I got neither. That visit started 4 hrs of driving, removing parts, return visits, clarifications, and paying a bunch of money for parts and tools I didn’t need. **It was frustrating and made me question every ounce of capability that I have.** The store that brags about helping people improve their houses totally let me down. I experienced bad advice, conceit, bad attitude, lots of waiting, and ultimate frustration. I often wonder if the company’s President has ever visit a store. Because it’s widespread. A lot of the stores (via their employees) end up not helping; but hindering their customers from experiencing what they say is their *benefit.* **The same can be said for some churches I’ve visited.** Has the leadership of the church actually witnessed what happens when people walk through their doors? Have they looked at the spontaneous welcoming times (not the mandated times in the service)? Have they questioned their visitors how they felt? Have they invested in a Mystery Visit from someone who can rate what they find? Or do people leave services not hearing the greatest benefit ever given to man: Jesus. The message of love, grace, and atonement is often killed on the altar of unfriendliness, busy-ness, and attitude. Or sloppy delivery, digital problems, and annoyances. Yesterday, the actually “drip” fix? Simply replace washers that cost less than $2. But I almost called a costly plumber because the employees made it seem too difficult. Much like many of our churches do with our “free” message becoming too complicated to accept. They walk away looking for another solution that will certainly cost more eternally. **Categories:** Leadership **Tags:** frustration, grace, guest, mystery visit, visitors --- ### [12 Tips for Calming Your Communications.](https://beknownforsomething.com/12-tips-for-calming-your-communications/) **Published:** January 7, 2013 **Author:** BKFS **Content:** **Chaos abounds in life.** Christmas, Thanksgiving, or any given work day. We are barraged with images, videos, sounds, cries, barks, etc. We have honey-do lists, our own must-do priorities, demands on our time, and requests from clients, friends, and family members. Should I even mention emails, spams, direct mails, and iMessages? If you live in a city, they say you see about 5000 ad images each day. That’s huge! Everyone things they have something important to communicate and they’re pushing it to you. And then… you have something important to say (and have less money than the big advertisers). What are you to do? The Chaos of Life is why the trend in marketing and design is to calm things down. Here are some tips: - Simplify. - Look at anything your communicate for your business and consider how you can calm it down. - Say fewer words. - Keep everything consistently aligned (i.e. centered, left justified, etc.) - Make everything into groups and have fewer groups. - Use consistent sizes for things. - Align elements. - Make your margins larger. - Use calm colors. - Make it easy to read. - Create a balance. - Establish a clear design hierarchy. People will tend to stay longer in your “space” when they see calm. They’ll relax. Take their time. And have a nice feeling when they leave. I think I need a vacation… **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** alignment, balance, calm, simplify --- ### [1 Way Your Church is Like a Restaurant](https://beknownforsomething.com/1-way-your-church-is-like-a-restaurant/) **Published:** January 6, 2013 **Author:** BKFS **Content:** **Everyone has to make decisions.** *We make them everyday.* - **If there’s not many to choose from** (like: “I wonder what color pen I’ll write with today?” — and there’s only a blue or a black pen near you) *then it’s easy.* - **But when there’s lots to choose from** (like: “I wonder what restaurant I should eat at today?” — and there’s dozens that offer good choices within a 15 min drive) *then it becomes more difficult.* Then we choose based on what *something is known for*. To use the example above; if you’re looking for fast, inexpensive, Mexican food; you’d choose perhaps Taco Bell, or Qdoba, or Moe’s. But you quickly realize that you have to make a choice between everything within that category. And as you read each of those names; you thought of something that they’re *known* for. And that helps you make up your mind. Perhaps: - good service - friendly servers - fresh food - free chips - cheap food That’s *really* what the restaurant is known for. That helps people make the decision. **What does that have to do with Church?** People need to fulfill their need for fellowship, spiritual desires, encouragement, wisdom (or many other things). Sometimes they choose “church”. But when they do (and the average person in most communities are now “unchurched”; which makes the decision uninformed) they realize they have *several* churches to choose from. That’s why you need to be “known for something” outside of the category “church”. Perhaps: - friendly - helpful - sympathetic - close by - convenient service times - practical **What is your church Known for?** And would everyone who chooses you regularly verbalize that “something”? You need to tell them (over and over and over) so they reinforce the message to those they talk to. Just make sure you choose something that other churches in your area aren’t known for. Or the cycle of “choice” has to happen again. **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** choice, known for something, mexican restaurant, positioning, restaurant --- ### [3 Things to Reflect on This Time of Year](https://beknownforsomething.com/3-things-to-reflect-on-this-time-of-year/) **Published:** December 24, 2012 **Author:** BKFS **Content:** The Bible talks about the stupidity of looking into the mirror and quickly forgetting what you just saw. Christmas is full of glitter and shimmer. All those little pieces of reflective lights should remind us to do some reflective thought. As we wrap up another year, it’s the perfect time to reflect on the last 12 months. Time flies by so fast! 3 things to reflect on in your Church work: 1. **The things that went great.** Itemize the successes, the “why” behind them, and their outcomes. Are they things you want to replicate this coming year? Or should you change them to improve them even more? 2. **The things that could be improved.** If the formula of “effort = results” didn’t seem to work; then consider if you want to try to improve or eliminate them this coming year. 3. **The things were total failures.** If you don’t have these, you didn’t try enough new, creative things. Know that failure is the greatest tutorial. Don’t try for failure; but learn from it. But most of all; enjoy your time off. Every moment with Family. And spend personal time with the Babe in the Manger. Let Him fill you, energize you, and give you reason to anticipate 2013. Merry Christmas. **Categories:** Leadership **Tags:** Failure, reflect, success --- ### [3 Christmas Presents for You!](https://beknownforsomething.com/3-christmas-presents-for-you/) **Published:** December 23, 2012 **Author:** BKFS **Content:** I remember when I was young, I would sit for hours and stare at wrapped Christmas gifts, never touching them (it was a family rule), and wondering what was inside. It’s funny that I never figured out that I would get a lot of the things I’d asked for. And I don’t think I’ve ever been disappointed in what I’ve gotten. **I’m blessed.** I’m also blessed that I have you — the hundreds of people who read my blog regularly. I wish I could give you a present. But it would be hard to narrow down to just one! *I care for you.* And even though you know more about me (from reading my stories); I feel like I know you too. Because you like the things I do. **If I could wrap some presents for you; I’d chose 3:** 1. **Contentment.** Realize you can’t have everything you wish for. But you’ve been blessed with everything that God wants you to have. Be content with that. To me, it goes hand in hand with the idea of peace. And we all want peace on earth. 2. **Creativity.** Think differently about everything. Figure out “other” ways of doing things. Don’t accept that “everyone” does it that way. Especially if it’s not working. 3. **Christ.** Yes, many of you follow after Him. This Christmas, I want you to realize He’s the only way to experience Life. Joy. Happiness. He was born so that He could show us the way to live. And because He had power over His own death in His resurrection; I can trust Him to give me life. He promised it to all who simply believe. I want to tell everyone! **Merry Christmas everyone.** Enjoy your presents. And His presence. Peace. Goodwill towards all. **Categories:** Random Thoughts **Tags:** Christmas, contentment, creativity, gifts --- ### [Wow. That was Difficult! And that's Good.](https://beknownforsomething.com/wow-that-was-difficult-and-thats-good/) **Published:** December 17, 2012 **Author:** BKFS **Content:** **I love getting presents.** I especially like brainstorming gift ideas for my family and friends. I want people to do it for me; but often, a gift becomes simply a “thing” that represents the generosity of a person. This is, of course, perfectly fine, but don’t you love getting that simple gift that says *“Wow, you really do know what I like and you thought this through!”* But it doesn’t always happen. Because it’s hard! It’s rare. Anytime you run into something is difficult at your business; realize that because it doesn’t come easy, you can excel at it. Seth Godin wrote a simple book about it (*The Dip*). **The greater the complexity and difficulty; the more people drop out.** Think: 6-pack abs, running a marathon, organizing a room, accomplishing a rubik’s cube, etc. **Companies are built on doing things that others don’t want to do, or feel it’s too difficult to do yourself.** So, look at the “hard” things your company (or you) do — and don’t dread them; instead become better at it and create a process so it’ll become easier if you do it a lot. Great companies make tons of money marketing difficult things. If you can actually couple these tasks with something you LOVE to do it’s even better. Maybe I’ll develop a company that helps buy Christmas gifts for friends. Hmmmm… As long as someone else wraps them. I hate wrapping! **Categories:** Brand Strategy, Business Essentials, Leadership **Tags:** difficult, gifts, the dip --- ### [3 Starting Steps to Community](https://beknownforsomething.com/3-starting-steps-to-community/) **Published:** December 16, 2012 **Author:** BKFS **Content:** **Christmas time.** It’s hearing a song and almost instantly remembering happy thoughts. Or getting a gift and realizing the thoughtfulness of someone. Baking smells from the kitchen evoke pure comfort. Christmas is (for the most part) a happy *comfortable* time. Yet, when you visit with people over the holidays, you can have two reactions. **I fit in. I don’t fit in.** It’s the closest equation to the feelings of someone who comes to your church. At Christmas and anytime. Either there is an immediate sense of community; or no matter where one turns, there’s something that is stressful and doesn’t feel right. Trying to write a blog about how to fix Christmas family time is somewhat impossible. Same for church community. **But here’s 3 things to get you started in 2013.** - **Servant Mentality.** *Do unto others as you’d have it done to you.* It’s more than a good verse. Every person on staff needs to model servant-hood in everything they do. Eventually the congregation will demonstrate it. Much like being at someone’s home were they wait on you hand and foot; eventually (thoughtful) people will ask if there’s anything they can do. - **Coffee Smell.** Studies show that it’s the most welcoming smell. Especially in the winter; but it can be used all the time. Set up a coffee area in the foyer and loosen the stiff rules of “no beverages”. Or buy a coffee-scent machine. People will feel more at home and relaxed. - **Ambassadors.** Create a team tasked to welcome people (visitors and members); have it rotate regularly so it feels fresh. I wouldn’t label them; just encourage them to make their friendliness so natural that people don’t realize they’ve been asked to do it. Community. It’s a great buzz word for the church. But it’s as hard to achieve as a restful Christmas. **Categories:** Random Thoughts **Tags:** ambassadors, Christmas, coffee, community, olfactory, welcome --- ### [4 Steps to People Choosing You!](https://beknownforsomething.com/4-steps-to-getting-people-to-choose-you/) **Published:** December 10, 2012 **Author:** BKFS **Content:** After church today we started down the road. Normally we eat out each Sunday lunch. So I asked the “regular” question: “Where do you want to go?” **I think you’ve been there.** You really don’t want anything in particular; no specific ethnicity of food. No one could make a decision. My wife mentioned, “We must be back for the Christmas production at 2, so it’ll have to be quick”. Immediately we ruled out several of our *usuals*. That limited us to fast food restaurants. And everything seemed to be the same. > When everything’s the same; it’s almost impossible to make a decision. You have a business and products. Most develop a product line and try to make it as good or better than the leading competition. It must be competitive and you become fixated on it. You keep your mind’s eye on it all the time. **The problem?** Business developers start to market their products and tend to use the same words and benefits that their competition uses. In fact, we saw (as we passed all the fast food restaurants today) signs that bragged about golden fries, juicy hamburgers, super value meals, etc. When you use the same descriptions, it becomes harder for your potential customer to choose. They’ll end up choosing what is closest, cheapest or what they’ve always used. **So, what to do?** 1. **Know your competition.** Their words. Benefits. Successes. And who they market to. 2. **Figure out what “pain”** they are trying to solve in a particular audience. 3. **Know your product** inside and out. And the potential audience you have. 4. **Choose something wildly different** that speaks to the same pain (if it’s the greatest) or choose another prominent pain. Or a different audience. If you can’t come up with a solution that *uniquely* solves a predominant pain in a particular audience; your product will fail. Like a lot of restaurants do. We ended up going to Wendy’s. Why? We had a coupon. **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** different, pain, product, restaurant, solution --- ### [4 Ways to Help Visitors](https://beknownforsomething.com/4-ways-to-help-visitors/) **Published:** December 10, 2012 **Author:** BKFS **Content:** I was in a local store (Christmas shopping) and I asked a worker where I could find something I was looking for. I think this was my first time in the store for about a year; and everything seemed new and different. I walked in and knew I was in the right place to find what I was looking for. *I just had no idea where to find it.* The worker seemed to be *wandering* when I approached him. He didn’t engage with me (and seemed to be concentrating on something else). I asked my question and he pointed to the other end of the store and said it was on the “office equipment” aisle. I thanked him and started towards the direction he indicated. I realized along the way I had no idea where I was going, wished I had asked more questions, and got frustrated. **My positive experience went downhill fast.** This Christmas; you’ll have lots of visitors. Some who have never been in your church. Nor a church in your denomination. Or maybe never in *any* church before. They’ve come for a reason. A purpose (a higher purpose!). They’re there to find something — and they may not even know *what*. Your staff, volunteers, congregation have to be aware of several things: - It’s always better to assume the person has no clue about anything in your church. - Introduce yourself with your full name and genuinely be friendly. Don’t talk in “churchese”. - Ask key questions: Is this your first time here? How did you hear about us? - Always offer to “take” someone somewhere; not just give directions or point. **You want their visit to end as good as it started.** And your congregation has to realize the importance of slowing down and taking the time for visitors. It could be the difference between the decision to come back; or go someone else that doesn’t have the best solution. **Categories:** Communication Strategy, Leadership **Tags:** engage, guests, visitors --- ### [2 Timely Things Pastors Should Do](https://beknownforsomething.com/2-things-pastors-should-do/) **Published:** December 3, 2012 **Author:** BKFS **Content:** Is it just me? Or is **life flying by way too fast.** We want our food cooked faster, quicker deliveries, and we’ve realized that our time expires before we run out of all our tasks. *The older I get the more things I have to do.* And before Christmas it seems that it get even worse. I think it has something to do with: > (Experience) + (People Pleasing) + (We’ve Always Done It) = A Jammed Schedule So what’s a person to do? A Pastor to do? **You have to chose.** You must decide if you’re going to be overly busy and run by a list of urgent things; or be strategic and taking the time to do what you should be doing. Because of their importance! Want the 2nd choice? Then here’s **2 tips to get you started.** 1. **Create a “To Don’t” List.** At the end of your career, or even your position at your current church, what do you want to be “known for”? So many Pastors leave and aren’t remembered for an overall vision or a “something”. Determine what this is and decide what that means in your life. The “stuff” that we do *should* work towards what you want people to remember about you. But it’s fairly easy for you to write a “to do” list. Instead decide what you “don’t” want to waste your time doing. Every second counts! 2. **Reduce Your “To Do” List.** Every day we do tasks that a lot of *others* can do quite well. Decide to stop doing them and empower others to do them. There are also other things that you wouldn’t want to “be known” for doing. *So, stop doing them*! Literally cross all the things off your “To Do” list because they interfere with the strategy you have for your overall “be known for something” statement. **I’d love to help!** In fact if you contact me through our [form](https://www.beknownforsomething.com/church-logo-branding-process/); just ask me for a BeKnownForSomething “To Don’t” Pad (and give me your address) — and I’ll send you a couple pads for FREE! **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** Lists, strategy, time, to do, to don't --- ### [The Fatal Website Error](https://beknownforsomething.com/the-fatal-website-error/) **Published:** December 2, 2012 **Author:** BKFS **Content:** You’ve probably noticed that you don’t like reading long articles or even wordy emails. Everyone is overwhelmed with information. > We just don’t have excess time. **Website analytics prove this.** In fact, most people spend less than 10 seconds on a web page! Based on average reading skills, that’s about 50 words. And research shows that if you go over the 50-word threshold; less people will stay on the page. > **Rule of (digital) thumb:** If you want more readers; write less. If you write more; you’ll engage less Many people are building websites that no one will read. That’s a pure waste of time and money! **Categories:** Brand Strategy, Business Essentials, Design Essentials, Website Design **Tags:** Communication Content, editing, web content --- ### [The Power of 890.](https://beknownforsomething.com/the-power-of-890/) **Published:** November 26, 2012 **Author:** BKFS **Content:** They say that *“everyone”* goes to church at Christmas. Can you imagine if they all did! Instantly, some concerns, of course, come to mind: - What would they hear at each church? - What message would possibly change their direction? - Is telling the simple Christmas Story enough? - What is the take-away benefit message of the Christmas Story? - Does every Church present it in such a way that would change people? **But first: the facts.** According to the Hartford Institute; they estimate there are roughly **350,000 places of worship** in the US (314,000 Protestant, 24,000 Catholic/Orthodox, and the rest are “other”). The median size is 75 regular participants. 186 is the average attendance. 50% of church goers attend a church 350+. (BTW: I realize I would not support every belief of every church) In the US, there are **~311,591,917** **people** according to the Census Bureau. *That’s a lot of people.* About 10 people for every second of every minute, of every hour, of every day. And God loves them all. If the Church truly presented “hope” and “salvation” the way we should; and it attracted every person to church this Christmas; we’d have ~890 in every church in America. And every home would be empty. ***890 is not a huge number.*** If you had 1/350,000th of the people in the US, and you were asked to do your best job at relating the Christmas Story; what message would you give? How would you give it? How would it be different from what you do now? **Bigger question:** If your church ultimately closed; what message/program/benefit would your congregation or community miss this Christmas? That’s your brand. The story. Your promise to the community. Don’t have 890 this Christmas? Do the best you can with the people God allows you touch. And pray for the other churches trying to do the same. **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** benefit, Christmas, evangelism, message, Population, statistics --- ### [All I want for Christmas...](https://beknownforsomething.com/all-i-want-for-christmas/) **Published:** November 25, 2012 **Author:** BKFS **Content:** *That tune is stuck in my head.* I heard it while shopping today and it’s become an ear worm. > All I want for Christmas is my two front teeth… But when I typed the first few words into the headline; it made me think: - **All I want** — this usually indicates 1 thing (and not 2 as the rest of the song details). As an organization (or a person for that matter), what is the *only* thing you desire. There’s the Sunday School answer (God); and the married person’s answer (my Spouse); but what about in your business. *What’s the one thing you’d like to get* — if you knew the wish would be fulfilled? Would it be better cashflow? More audience? A better message? A better product? A better location? A better website? The answer (if admitted to honestly) can be very telling of how healthy your organization is. - **For Christmas** — ah, Christmas. It’s the season at the end of the year. Before you start fresh in January. New budgets. New goals. Christmas is one time in the year that emotion seems to outpace logic. Where you realize that people matter and that the gift just represents the gratitude and love you have for people. This Christmas, dwell on your emotions and let them supersede your logic. Even for a few hours or days. What do you wish for *emotionally*? What do you need? Stop considering the questions of “how would we do that?” or “we can’t afford that”. Just answer the questions: “What can we do differently so that we’re truly Known for it” and “What pain can we solve in our audience’s life”. As the year starts to close, give yourself a gift. The gift of setting goals to accomplish the thing you want in life. And in business. And yes, in January, you’ll have to start paying for it. *But for now?* **Dream.** **Categories:** Business Essentials, Communication Strategy, Leadership **Tags:** Christmas, dream, emotion, goals, health --- ### [3 Things to Help You Reply](https://beknownforsomething.com/3-things-to-help-you-reply/) **Published:** November 19, 2012 **Author:** BKFS **Content:** **I have a pet peeve.** I hate when people don’t respond quickly to emails, texts, voicemails. And it seems like the time frame for hearing back from people is growing. To me, it’s like saying something in a conversation and the other person just blankly stares at you with no reply. *It drives me crazy.* Statistics say that people respond quickest through text. Then emails. Then voicemail. In fact, people are less apt to check their voicemail than the other 2. Recently, another study showed that the majority of people actually like getting branded emails. So what do those 2 things have in common? Your clients/customers/audience have been communicating with you all year long. They want to hear back from you. Especially during holidays. Thanksgiving is coming up and you should have a way to send them a quick email to say “Thank you”. Not a commercial message. Not a sales call. Just a simple reply to all their work. What do you need to do this effectively? 1. **Email addresses.** Have a process to find out their primary email address. He who dies with the most emails on their list, wins. 2. **Database.** Make sure you have a database management system (like MailChimp or Constant Contact). This system allows you to quickly and easily send branded emails to your list. And people can forward them or remove themselves from your list. You can also get the metrics of who reads your emails. 3. **Custom Templates.** You NEED to have your emails looking like your brand. *Colors, fonts, design.* That way your audience knows it’s from a trusted source and they’ll be less likely to remove themselves from your list. So go ahead; reply to your clients. The best way you can. **You owe it to them.** **Categories:** Brand Strategy, Business Essentials, Design Essentials **Tags:** communicate, constant contact, conversation, eblast, email, Mail Chimp, messages --- ### [3 Ways To Be Known for Thanksgiving](https://beknownforsomething.com/3-ways-to-be-known-for-thanksgiving/) **Published:** November 18, 2012 **Author:** BKFS **Content:** Many of you know, **I’m Canadian** (but lived in the US for the last dozen years). So this week; although we celebrate Thanksgiving here in the US, it seems late to me. I’m used to having Canadian Thanksgiving in October. And, since I’m used to all the questions from Americans, here’s the answers: - Yes, our Thanksgivings are similar to the American holiday. - No, we don’t have Pilgrims. Just the early settlers who were thankful for the harvest. - Ours is the 2nd Monday of October (US Columbus Day). It’s not as commercial since it doesn’t start the Christmas Season. - We eat Turkey and stuffing too. And vegetables and Pumpkin pie. - It’s in October because our harvest is earlier. But whether you’ve celebrated Thanksgiving last month, or you’re getting ready for it this week, **are you Known for Thanksgiving**? Are you considered a thankful person? **Here’s 3 things you need to do to be Known for Thanksgiving:** 1. **Gratitude.** When something good happens in your life; and you know who caused it (Divinely and/or humanly); are you quick to express your gratitude for what they’ve done? 2. **Observant.** To be thankful; you have to notice all the things happening around you. Some people seem to notice only things going wrong. A person marked with Thanksgiving, notices good things. They seem to be everywhere. 3. **Contentment.** We have so much. And everyday that we can take a breath, we have the ability to rest in the peace of God sustaining us. Holding us. Directing us. 4. **Humble.** You don’t do anything in a vacuum. I want to achieve these things. I want to be thankful. I want everyone around me to realize I can’t do what I do without so many people. And I’m thankful to them. And to God. For everything. **Categories:** Brand Strategy, Random Thoughts **Tags:** gratitude, humbleness, Thankfulness, thanksgiving --- ### [4 Ways to BE the Perfect Gift.](https://beknownforsomething.com/4-ways-to-be-the-perfect-gift/) **Published:** November 12, 2012 **Author:** BKFS **Content:** **Even this early in November. I’m starting to think about Christmas.** I’m one of the “odd” people that over thinks gifts. I want to make sure that the gift matches the person and that they realize I understand them and have discovered an appropriate gift. In order to do this: I need to know the person. Know their interests. And know where to look for something that will be “perfect” for them. I’m not the only one doing this. I’m sure there are millions. All googling, and searching. **In order to do this effectively, I need to know the businesses that are “known for something”.** The “something” that I’m looking for. **And that’s why we do what we do.** To ensure that someone, when they’re making a decision to spend money, will think of what they need (to solve a *pain*), and then to think of you as the *solution*. It’s that simple. **What are you known for?** 1. Make sure you can **identify the pain** you have a solution for. 2. Make sure you **express the solution** in such a way that it becomes what you’re known for. 3. Establish **how “unique” you are** in your solution. This determines your price. 4. Given the solution, the price, and the people with the pain; consider the best way to **communicate it**. Yes, you have to consistently advertise what you want to be known for. In the right place. At the right time. **Then people will remember you at the right moment.** Just like I have to when I’m buying Christmas gifts. Let me know if [we](https://www.beknownforsomething.com) can help — we have a simple process that will assist you. **Categories:** Communication Strategy **Tags:** be known, gift, pain, price, solution, unique --- ### [3 Things You Must Get Right on Your Church Website.](https://beknownforsomething.com/3-things-you-must-get-right-on-your-church-website/) **Published:** November 11, 2012 **Author:** BKFS **Content:** **I met with a new client in Indiana this week.** When I go to a new place, I often use [hotwire.com](https://www.hotwire.com/) to help me find a nice hotel for a reasonable price. It’s all about value when I travel. I add the hotel address to my calendar so that when I land at an airport, I click on the address and my iPhone gives me directions. This time, once I arrived in the city, the directions seemed odd. I continued following them and ended up in front of a *house.* I double checked the address and realized it was a bit different from where I was so I asked *Siri* for directions to the hotel name. It took me to another part of town. I still didn’t see the hotel. Finally I called the hotel. The person answering said “you’re using a GPS, right? ‘Cause this happens all the time”. She proceeded to tell me that the address was **wrong on their website.** Seriously? **If there’s one thing you need to ensure; it’s your address.** For accommodations. And for you. A Church. Holiday season often brings visitors who’ve never been to your church. This is all a good thing! Here’s 3 things that NEED to be correct on your website: 1. **Address:** make sure it’s listed in such a way that a mobile device can click on it to give directions. Actually try it! You should also have the ability to “map it” if someone is on a desktop computer. 2. **Service times:** your “regular” ones and your special holiday ones. Make sure they’re on your home page — or one click away. 3. **Calendar:** keep your calendar current. Visitors look at it to see what you’re doing; what you emphasize; who you offer events/activities for. **There really is no excuse for errors on your website.** People rely on the information and you need to maintain it with this in mind. If not, your visitors will end up as frustrated as I was with the hotel. But I needed to sleep somewhere; and people will often decide not to bother going to your church. **Categories:** Communication Strategy, Website Design **Tags:** calendar, correct, directions, errors, times, website --- ### [Look Behind You For...](https://beknownforsomething.com/look-behind-you-for/) **Published:** November 5, 2012 **Author:** BKFS **Content:** Have you ever set out on a hike and you’re in the front. You start down the path, wondering what’s around the corner. You break trail, you pull limbs back, and you discover what’s behind the brush. You’re having fun. You love leading the way. You notice the wildlife and then you see something that makes you shiver. You turn to the person in the group behind you and whisper something. And there’s no answer. You glance over your shoulder and realize that no one’s there. > If you’re leading a group and no one is following; you’re simply out for a walk. What does this mean? - **You’re not a leader.** Everyone doesn’t have “it”. A leader has charisma, the ability to have people follow. The guts to lead. And it has to be a perfect blend of those. - **You need to slow down.** Sometimes a leader travels to quickly. They blaze the trail too far out. Slow down and help the process sink into those around you. Share vision. Then take a step. Check to see if people are following. If not, share it better and try again. - **You need to engage others.** Leaders need to be interactive with their followers. Find out what they want and what you can give them. The more you engage, the more they’ll follow. Keyword: listen! Ultimately, everyone’s not a leader. It’s not a bad thing — in fact, real leaders need great followers with vision. Who are you? **Categories:** Business Essentials, Leadership **Tags:** engage, leadership, listen, slow down --- ### [1 Timely Church Disconnect](https://beknownforsomething.com/1-timely-church-disconnect/) **Published:** November 4, 2012 **Author:** BKFS **Content:** **We gained an hour last night.** Early evening I set all the clocks back and as the night progressed, I got more tired than the clock showed. At 9:30 (according to the clock); I was exhausted. Because it was actually 10:30 (my bed time). I finally gave in and went to bed before 10 pm (on the clock). Then I wondered why I woke up so early. And when my Bible Fellowship class started at 11 am; I was starved. **I’m just totally confused today.** *Everything* seems odd in timing. **Does your congregation feel the same about you? You say one thing; but they experience another.** We call it brand-disconnect. How does it happen? - **Web Templates.** Your “brand” is the *story* that you are “known” for. It’s individual and benefit-driven. What you alone provide a particular audience. It’s not about “big C” Church benefits; but about “little c” local church benefits. You need to own colors, benefits, fonts, and design. Enter templates. Churches pick a template and they become like *it*; rather than the other way around. People see your website and think one thing — then they arrive at your church and experience something totally disconnected. - **Print and Web Design.** A lot of Churches have someone who designs their print materials. But they don’t do *web* design well (very normal). So they hire another team to do their web. And like most designers; they do something totally different. And the church becomes known for 2 looks. 2 brands. - **Promises.** Every “brand” has to guarantee something. And it’s that *something* that needs to be delivered. Everywhere! In services, classes, website, the parking lot, etc. If they don’t sense it; feel it; believe it; they’ll feel disconnected from your church. Ultimately, like the time change, people get used to the disconnect and put up with it. But then you’ll not be known for anything memorable. **So, stop the disconnect.** Be genuine. Every church needs to be known for authenticity. Start today. **Categories:** Brand Strategy, Communication Strategy, Website Design **Tags:** brand, Disconnect, templates, time, web --- ### [Print is Toast.](https://beknownforsomething.com/print-is-toast/) **Published:** October 29, 2012 **Author:** BKFS **Content:** “So, is *print* going away?” the Pastor asked me this week. **It’s an interesting question.** And I’m asked it a lot. The newspaper/magazine industry is asking the same question. It seems like the digital age is rolling over the traditional paper printing. **Is it going away?** I don’t know. Except I do know this: - **Print Media is losing paid subscription and ad revenues.** *New York Times* recently admitted to a 8.9% ad revenue decline. Magazines keep lowering their prices so that more people will subscribe. Pretty soon, they’ll have to give away subscriptions in order to have the numbers so they can sell advertising. - **The digital options are saving money** (*once you set it up*). The recession has made businesses, churches and people look for the cheapest way possible. The Church has realized that they can save 10’s of 1000’s of dollars if they can provide the same content without printing paper products that usually get tossed. **So what should you do?** - **Itemize** all the printed materials you’re producing. List the quantities, the costs, and the type of audience and content they’re intended for. *Look at an annual budget.* - **Figure out what’s disposable.** (ie. consider that a bulletin is often thrown out minutes after a service) - Look at the **digital options** that can deliver the content. Then look at the cost of setting the programming up to accomplish the task. *I’d love to help you with that.* - Figure out how to create a system to **ensure the information will be correct** when delivered. Making sure it arrives on time in the best location. Utilize the power of digital: feedback! You can see how many read something; if they forward it; and what content is enjoyed more. **PLUS**: you can ask for them to comment and give you information. *The question then becomes; why would you want to invest in print?* **Categories:** Communication Strategy, Design Essentials **Tags:** Brochures, bulletins, digital, e-blast, eblast, print, response, worship guide --- ### [4000 Calorie Lesson.](https://beknownforsomething.com/4000-calorie-lesson/) **Published:** October 28, 2012 **Author:** BKFS **Content:** **Please don’t judge me**; but I recently sat down with my wife at a new sports restaurant in our town. Our friendly waitress approached us with the menus. Then introduced us to their Football Appetizer Platter. Jalapeno Poppers. Fresh Fried Chips. Buffalo Chicken Tenders. Deep-Fried Mushrooms. Battered Mozzasticks. My mind immediately switched from “*eating good*” to “*eating southern fried delicacies*“. It’s the reason why I’m regularly dieting. My wife and I decided to split the weeks’ worth of calories. **We were so impressed with the friendliness and the ambiance.** We even commented that it’s funny how we both noticed the exceptional service”. Isn’t it amazing how bad service has become the norm at most Restaurants? In fact, the hospitality industry has become “known for” not being that hospitable. **It’s sad.** After we dug into the amazing platter; the waitress returned and asked if everything was fine. I had just noticed that there were no Mozzasticks; so I asked about them. She immediately said, “I’m sorry, I shouldn’t have told you they were on the platter; because they’re not. But don’t worry I’ll get you a complimentary order”. Of course, since I realized the gazillion calories we were partaking of; I told her that was fine; we didn’t need them. But she *insisted* and said she wanted to make sure we were happy. **Now that’s what good service is.** Are you known for amazing service? Do you deal with people all the time? It’s hard to break through isn’t it. But everyday you *need* to do what it takes to keep your congregation, your client-base, your team, happy. *Period.* Now, I’m planning on eating better. *Seriously.* **Categories:** Business Essentials **Tags:** food, hospitality, restaurant, service --- ### [45 Amazing Leadership Tips](https://beknownforsomething.com/45-must-learn-must-read-quotes/) **Published:** October 22, 2012 **Author:** BKFS **Content:** I mentioned in an earlier post that I went to Catalyst East (Atlanta) recently. I’m still churning over my “takeaways”; but more so over how to put them into practice. I pulled my notes out and decided to list some things I’m thinking about from the sessions. Not sure if these will mean as much to you since you weren’t there; but I’ll post them. *They’re outstanding! And they’re free. You didn’t even have to go to the conference.* **Andy Stanley:** - Leaders aren’t the people who see a great opportunity, but they are people who seize the opportunity. - Action speaks louder than words, and sometimes they echo them. - Better to make a difference than a point. - Leaders are made one response at a time. - God may choose to make you through an opportunity you don’t feel ready for. - Influence is greater than a Title. - Information and insight alone do not a leader make. - If you don’t know why something’s working, you won’t know how to fix it when it’s broken. - Leaders don’t leave; superstars stay. - Pharaoh Principle: Joseph woke every day thinking of a solution to the problem. - If you don’t determine the “win”; people will make it up. - Everyone is essential to an effective team. - People will let go of what they have; when you give them something better. - Great teams never rely on individual thinking and creativity. - High-Performance teams go by the playbook. - High-Performance teams do high-performance things. - We tend to blame people rather than systems. That’s wrong. - Orchestrate and Evaluate everything. - Clarify the what and the why. - Select performance-oriented people. - You can’t get people saved, but you can set up dates between God and them. **Patrick Lencioni:** - People need to be reminded more than instructed. - People need to be reminded 7x for people to believe. **Perry Noble:** - “Anointing” is never an excuse for “going through the process”. - The deepest Wounds lead to Empty Tombs - Anointing needs Availability **Mark Burnett:** - You’ll never be “certain” of anything. - We’re all scared. Just deal with it. - Jump In. **Christine Caine:** - Get out of Facebook and get your face into the BOOK. - Leaders, you make what you are. - Better to be marked by God; than marketed by man. - Remember those who came before us, or we’re doomed to forget those who come after us. - There’s no “suddenness” in the Bible. - Is it about Jesus; or me? **Craig Groeschel:** - If you’re not ready to face opposition; you’re not ready to be used by God. - If I blame myself for the declines; someday I’ll take credit for the increases. - If you’re not criticized; be careful: you may not be doing God’s will. - A little uncertainty = a bunch of faith **Matt Chandler:** - I’m not a Theologian; I’m a Practician. - Outside in (law); Inside out (Christ) - Be faithful where you are; find value in who you are. **Simon Sinek:** - Leaders. You need Followers. - Find yourself by why you do something. Rather than what you do. - We’re walking in circles; without clear overhead direction. **Categories:** Business Essentials, Communication Strategy, Leadership, Random Thoughts **Tags:** Catalyst, leadership, tips --- ### [Attention all Armchair Judges!](https://beknownforsomething.com/attention-all-armchair-judges/) **Published:** October 21, 2012 **Author:** BKFS **Content:** We’ve all become arm chair judges. It started with *American Idol* where we started judging “pitchiness” and “song choice”. But perhaps it really started with sports. I’m amazed to sit with friends watching sports and how they are critical while yelling at the screen. It’s almost like they played professional sports themselves. **But they didn’t.** And never will. When you start to advertise or market your business, many will be critical. They’ll think they can do it better. Like it’s their business and that they’re experts. **But they’re not.** However, we’re all recipients of advertising. Just like we can hear a great song. And we know a good play. - But being a recipient doesn’t make us a creator. - You can be a great student and be a lousy teacher. - A great thinker, but a horrible doer. Be careful if you’ve convinced yourself that you’re an expert. Just because you see advertising. **Good marketing communications is an art form** — and based on the science of response and predictability. As much as many people act like they could be the judges on *The Voice* or *American Idol*, they aren’t. They didn’t put the time, the education, and the effort into the career that the “real” judges did. *But understanding the audience is certainly part of the knowledge they possess.* **Now that’s something we can all learn from reality TV.** It’s entertaining to watch; but it’s their wisdom that lets them select the best products/people/direction. *Use someone with wisdom (who’ll voice it; even if it’s counter to your opinion) to help you with your marketing communications.* **Categories:** Business Essentials, Leadership **Tags:** expert, judge, Teacher, wisdom --- ### [Your Church Needs the Nones.](https://beknownforsomething.com/your-church-needs-the-nones/) **Published:** October 15, 2012 **Author:** BKFS **Content:** I hate walking into a room full of people I don’t know. My inner bashfulness kicks in and I scan the room to see if there’s something to do (to look busy) or a small group that I may know. **Everyone wants to feel wanted.** *Or needed.* In the past, people developed friends at work, at parties, or in church. But sadly, church has been dropped from that list. Some people don’t feel welcomed in church. There’s nothing that in “church” that calls to them. They don’t understand the benefit of going. Because churches don’t know a clear benefit themselves? **A recent Pew Study has established a group called the “Nones”.** *People who don’t affiliate with a specific church.* And this recent 2012 study says that 1 in 5 check “none” for church affiliation. In 1990 the answer was only 8%. So it’s more than doubled. If it’s just people under age 30; it’s 1 in 3. Ugh! **Strangely, the “nones” seem to have faith:** - Many Pray - Many Believe in God - Many are Spiritual They just don’t want to associate with a church. They don’t realize it; but they need church. So how do you attract them? Statistics say they’ll start with your website (or a personal invitation, then your website). **Here’s 3 things you must have on your website to attract the “nones”:** 1. **Professional, Clean Design** – You need to look like something that they’d be interested in. Have you looked at other websites lately? You have to look as good — or you’ll not attract them. 2. **Doctrine** – The average “none” wants to know what makes you tick. What you’re [known for](https://www.beknownforsomething.com). What you believe. Make sure that’s clear on your website (be [brief](https://www.beknownforsomething.com/3-problems-in-most-websites/ "3 Problems in Most Websites.")) especially if you don’t have a doctrine-driven denominational name. 3. **“You’re New” section** – some “nones” have never been to a church like yours. Have a video that demonstrates what they’ll expect when they arrive. Deal with what to wear, where to park, how long your services are, etc. **The church needs to attract this group.** *Or the church will continue to shrink and the “nones” will continue to expand.* > Go into ALL the world and teach… **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** benefits, Demographics, design, nones, visitors, website --- ### [Think Small. Really Small.](https://beknownforsomething.com/think-small-really-small/) **Published:** October 14, 2012 **Author:** BKFS **Content:** I have to confess I *love* politics. I *love* the election cycle. I *love* watching the debates. ***Politics is marketing gone wrong.*** People are tuning into a debate to do 1 of 3 things: 1. Love their Candidate More, 2. Decide Who to Vote For, 3. Hate on The Opponent I notice that usually the moderator has a very simple question. She (or he) wants to know what the candidates opinion is. Usually on 1 topic at a time. *They’re trying to get both candidates to inform the audience of their stand.* But oftentimes the candidates will start down a *simple path* to explain themselves but then branch off into an attack aside and other rabbit-trails they feel more comfortable tackling. It confuses and turns people off. **As a business owner, a minister, or an average person; you MUST stop doing this in your daily lives.** People want a simple answer. Why? - Easier to remember - Easier to pay attention - Easier to ask a follow-up question - Easier to agree or disagree with **If you want to *Become Known For Something*, it has to be just that. Some… THING.** Not Somethings! When someone asks you about your product or service, be prepared to tell them about “a” benefit that resonates with the person. If that person is interested in benefiting from you; then you can have a simple list of products (or services) that may interest them. But each product/service MUST relate to your ONE benefit. Think small. Really small. As in, **ONE thing.** **Categories:** Brand Strategy, Business Essentials, Leadership **Tags:** 1 answer, 1 thought, answering, benefits, politics, questions, simplicity --- ### [1 Way to Get People to Change. I Promise.](https://beknownforsomething.com/1-way-to-get-people-to-change-i-promise/) **Published:** October 7, 2012 **Author:** BKFS **Content:** I took the last several days and went to [**Catalyst Atlanta**](https://www.catalystleader.com/). It’s a Christian Leadership conference that I wouldn’t miss. It has expected and unexpected moments. Fun, education, motivation, praise, worship, entertainment, speaking. And more. **I learn more in 2 days than I learn in several months.** I try to note the major points from each of the speakers; but end up only writing half of them. *I just can’t write fast enough.* Another issue, is that I forget who said the points that I remember. On the way home my family (who attended with me) started talking about our impact moments. And then we all tried to remember who said what. Several times I heard “points” for the very first time — I was there, but my mind was spinning on another important point; and I missed the next point entirely. The fact that my teenage sons listened for 2 days and wanted more; speaks volumes on the quality of the conference. **But it ultimately doesn’t matter who said what (obviously I’m not a copyright lawyer).** One amazing thing that an amazing speaker said (do you like how I skirted the issue?): > People will only let go of something when you offer them something better. Often we promote the latest and the greatest in the church. A new program. A new product. And it’s no better than what someone already has. And that’s the #1 reason for failure. **Want change in your church?** Consider what your audience is holding on to. Then consider how your “new” thing is “better”. Then talk the benefits; and people will let go to try something new. I promise. **Categories:** Brand Strategy, Leadership **Tags:** benefits, Catalyst, change --- ### [If No One Reads; Would You Write?](https://beknownforsomething.com/if-no-one-read-would-you-write/) **Published:** October 7, 2012 **Author:** BKFS **Content:** **I’m often reminded how we do things only if we are rewarded.** You eat because it tastes good and it solves your hunger. You buy virtually everything for it’s benefits. iPhone = Organization and Networking. Clothes = Covering/Comfort or To Look Good. You get my drift. **So why do you write things down?** You probably want to influence people with your words. Or to remind yourself or others what you’re thinking right now. *But what if you found out that no one reads.* How would that affect your writing? If you don’t get a benefit; than there’s no sense doing it! **According to Pew Research (2012); people are in fact reading books.** - People (age 16+); read an average of 17 books/year. *That sounds high to me; however, anyone in school must read which skews the number of books read upward.* - Infrequent readers (1-5 books in the past year) amount to 31% of the people though. - When it comes to reading though, most people (84%) like to read on paper. For e-books; only 15% say they prefer them. *Granted, that appears to be increasing drastically (up from 4% in 2010).* - However, 18% of Americans haven’t read a book in the last year. One thing I know, is that MOST people don’t like reading paragraphs on website pages — unless they’re a website that is intended to supply book or news materials. Metrics from average websites show people are looking at a page for only 10 seconds. Or less. - If the average American reads about 300 words/minute; that’s about 50 words. Analytics also say that if you have much more than 50 words (except for a blog where people will read about 300 words); they’ll pass over the information even faster. **So what’s the lesson?** Stop writing when you hit the 50 word limit on each web page. And don’t go over 300 words in a blog. That’s why I’ll stop right now. **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** benefits, Books, Communication Content, editing, Write, Writing --- ### [You Have a Mobile Company. Make it Right!](https://beknownforsomething.com/everyone-has-a-mobile-company/) **Published:** September 30, 2012 **Author:** BKFS **Content:** We went to the Dixie Classic fair this week. It’s huge; the 2nd largest in North Carolina. Since moving to the US, we have become addicted to “fair” food. You know; all the traditional and non-traditional deep fried, candy-coated, treats that are rarely offered anywhere else. Except the Fair. > Funnel Cakes > Krispy Kreme Hamburgers > Candy Apples > Cotton Candy > Ribbon Fries > Pork Chop Sandwiches > Cheesecake on a Stick After wandering around the fair grounds looking to see what’s new (and engaging in some serious people watching), we decided how we’ll divide our calories. We choose a trailer or two to buy our meal from. It’s the only time of the year I would ever eat out of the side of a truck. *Somehow at the fair, it seems normal.* **Did you know that your company is like the mobile food truck?** Almost 50% of people will want to go to your website. They’ll pick up their smart phone and start to browse. **If you don’t have a mobile-friendly website; the latest statistics say that 60% will leave your website.** What do you need to make your website a “mobile-friendly” website? - Buttons/Links that are easy to touch with thumbs - A simplified homepage that directs people on a small screen - Edited, simplified copy for those who want “just the facts”. - A quick and easy address or phone number that can be selected for directions or a call. It can’t look like a traditional desktop or you will lose the chance to sell or inform to them. It’s that easy. **This trend is increasing.** It’s truly time to convert your website to a mobile site. And I need to start dreaming about my visit next year to the fair. **Categories:** Brand Strategy, Business Essentials, Design Essentials, Website Design **Tags:** mobile, mobile-friendly, moblie website --- ### [What's the big dif?](https://beknownforsomething.com/whats-the-big-diff/) **Published:** September 30, 2012 **Author:** BKFS **Content:** Imagine if everything around you was the same. *Exactly the same.* All your friends: the same. Your meals. Your books. Your tasks. Your clothes. **You’d be able to make choices easier, right?** Actually it makes choices more difficult because there really is *no choice*. If all hamburgers were equal, then it really doesn’t make sense to try anything else. Just keep going to the original place you get a hamburger. **When there’s no difference; there’s no choice.** So why do we create Church programs and products that are so similar to everyone else? > It seems that “church” has become a generic term to mean a product that has: > > - Speakers > - Choirs > - Music > - Sunday School > - Offering > - Parking > - Steeples > - Programs > - etc. If we promote “church” by describing all the things that make you the same as “church”; you ultimately eliminate the reason to make a decision to go to your local church. You need to start talking about what makes you *different*. Like what? Consider who your *community of influence* is. Where they are. What their pain is. Surprise them with a solution. In a non-“church” style. Ultimately, the community seeks solutions for their predominant pain — if we as a faith-based community don’t offer a better (different) solution — they’ll appease their pain the way they always have. *And the Devil is really good at offering “solutions”.* Most are temporary and and not as permanent as ours. **Be Different! Create a true Choice.** **Categories:** Brand Strategy, Communication Strategy **Tags:** benefits, Choices, Differences, different, Same, solutions --- ### [3 Problems in Most Websites.](https://beknownforsomething.com/3-problems-in-most-websites/) **Published:** September 23, 2012 **Author:** BKFS **Content:** I love when TV shows do “instant makeovers”. The fashion guru wanders through a crowd and finds the diamond in the rough. They identify the fashion issues and make changes as needed. They make it seem so easy. **We did that this week.** We conducted dozens of Quickie Analysis packages on websites at the WFX conference/expo. We quickly viewed websites (for the 1st time); then identified recommendations for how they could be better. **Here are 3 similarities we saw in almost every website:** 1. **No Positioning.** 97% will look in the upper left hand corner. Your logo should be there. Which most times it was. But right under your logo NEEDS to be a positioning. What you do to benefit your audience. What you want to [Be Known For](https://www.beknownforsomething.com). People look there to see what you have to offer different from the competitors. 2. **No Priority.** The page has lots on it; and nothing really stands out. Or everything does. Every page should clearly direct the viewer on a path. Ask yourself: What’s the first thing that catches my eye. Then: “What’s the #2 thing?” and so on. If it’s not clear; be sure to alter size or color to set the path. 3. **No Palette.** Every brand needs a recognized palette. Usually a primary color, a secondary, then a tertiary color. This collection/palette needs to be *owned* by you. So people recognize it before seeing your logo. Of course we saw web pages that contain far too many words. But that’s another issue entirely. I’ll deal with that another time. But one word to start you thinking. Edit. Please. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** analysis, palette, positioning, priority, Website problems and solutions --- ### [1 Big Takeaway from WFX 2012](https://beknownforsomething.com/1-big-takeaway-from-wfx-2012/) **Published:** September 23, 2012 **Author:** BKFS **Content:** I was blessed once again to speak at the WFX Atlanta. And had a booth in their expo too. **What a week!** We launched our new [BeKnownForSomething](https://www.beknownforsomething.com) Brand Strategy team to great fanfare. What we realized: - Churches ultimately want to control their image and Be Known For Something. To influence a community. - Lots of questions with how to do this process. - Questions over Websites and Social Media abound! How to effectively use them. We’re going to use this blog forum to help answer these questions. And, of course, you can contact us through our [form](https://www.beknownforsomething.com/about/) or call us at 866.534.7632. *We want to help!* > One of the keynote speakers (**Alan Hirsch;** Author, Founder of Forge Mission Training Network) shared how the world positively ranks *God, Jesus, and Spirituality*. But *Church* ranks low (and dropping). **This Big Takeaway is HUGE!** It means that our *distribution* system for a well-accepted product line is broken. Church; we must figure out how to Be Known For Something… positive! And start directing our image. The world depends on it. **Ready to take the journey?** We’d love to help. [Contact us](https://www.beknownforsomething.com/church-logo-branding-process/) about: - **Analysis Package.** Our Team scours your website and communication materials; determines what you’re doing right, and what you can improve on. As outsiders, we determine what you’re known for (from these materials). 85% of your visitors do this. - ***Be Known For Something* Package.** We conduct an on-location Mystery visit to see if you are who we perceive you are. Creating a full report to help you Break Through. To influence your community. Including a complete demographic study to help you understand this potential audience. - **Virtual Creative Director.** We help you develop *effective* communication materials. Whether it’s with our [PinPoint](https://www.beknownforsomething.com/) team, another graphics house or an internal communications team. You use us as needed and pay us on an hourly basis. **Categories:** Brand Strategy, Communication Strategy **Tags:** Alan Hirsch, analysis, Be Known for Something, virtual creative director, WFX, What we do --- ### [Our Church Branding Family is Growing!](https://beknownforsomething.com/our-family-is-growing/) **Published:** September 16, 2012 **Author:** BKFS **Content:** I’ve been married for 22 years to the same amazing person. I remember walking down the aisle as a couple. Getting pictures taken. Arriving back to the reception. And almost instantly someone asked us when we were going to start our family. Seriously? First, I believe that when I married Tammy, we already started a “family”. We enjoyed 3 years before planning an addition to our family. Then welcomed our 1st son in 1994; and our 2nd son in 1995. We realized how amazing it is to expand the family unit. **It’s time to expand PinPoint Creative.** Our PCG creative team has enjoyed 12 years developing clients. And now, we announce an addition. Not a child. But a new team. This week we launch nationally, [BeKnownForSomething.com](https://www.beknownforsomething.com) - **The same.** You’ll notice the same great service, some of the same people, and even the same benefits. This new team allows us to remain committed to you. Your success. In a whole new way. Even the same phone number: 866.534.7632 - **Different.** We’re expanding our research, analysis, and branding products so that we can assist you better in the initial determination stage. To figure out the complex equation of what you’re currently “known for” and what you should “be known for”. It’s so important that we believe we need to have a whole team work on it. [BKFS](https://www.beknownforsomething.com/about/) will create the brand; our [Studio](https://www.beknownforsomething.com/coaching/) will help you communicate it consistently. You have a **great product**. And you have a specific “**community of influence**“. Our new team helps you “**break through**” with your message. So you’ll “**Be Known For Something**” so compelling that people will be attracted. **I’m like a proud Father.** I’m excited to see this Team grow and develop. Be sure to enjoy the different content on both of our websites. And let us know if we can help you in any way. We love our clients! **Categories:** Announcements, Brand Strategy, Communication Strategy --- ### [Kill Your Worship Guide. Now.](https://beknownforsomething.com/kill-your-worship-guide-now/) **Published:** July 23, 2012 **Author:** BKFS **Content:** I walked into our church yesterday morning and the greeter (aka usherette) stepped forward and handed me a worship guide (aka bulletin). I took it. She said, hi. I took my seat and added the bulletin to my Bible as though it’s my favorite bookmark. I see 2 or 3 other bulletins randomly placed throughout its pages. I realize that I subconsciously add them until, like this morning, I have to “clean out” my Bible. **I throw out dozens of these unread pamphlets a year.** It costs thousands of dollars to produce them. Does anyone actually need them? I don’t think so. How does a Church kill their fixation on Worship Guides? - **What would your greeters do?** *Imagine it.* If they had nothing to jam into the hands of oncoming congregational traffic. Maybe they could shake hands better, talk, welcome, and actually… greet people! Or leave their “post” in order to help someone. - **It would solve staff disagreements.** Churches say that one of the biggest fights in the church office is what announcement actually makes it to the bulletin (or from the pulpit). That’s why many churches have extra pages and inserts. Simply more stuff to throw away and ignore. People aren’t reading them. *Wake up to the realization.* - **Develop a trusted location for accurate announcements.** The reason people like bulletins? It’s trusted to be right. *Except for the occasional typo that Ms. Smith points out.* You tell people to get church information on your website; but they’ve gone there and can’t find it. Or it’s incorrect. So… make it correct and easy to find! And/or develop e-blasts that have correct information directed to who’ll receive it. And make sure it becomes *the* trusted location. Most churches have a librarian-type grammar police person who looks after the bulletin. And she ensures it’s correct! > “Bulletin announcements must be in to my desk by Wednesday evening!” You know that battle cry. Redirect her attention to your website and e-blast. Ensure it’s correct. All the time. **And then stop the bulletin madness.** I wonder how many would even notice! **Categories:** Communication Strategy, Random Thoughts, Website Design **Tags:** Announcements, bulletins, e-blast, eblast, website, worship guide --- ### [3 Steps to Creating Your Headline](https://beknownforsomething.com/3-steps-to-creating-your-headline/) **Published:** July 22, 2012 **Author:** BKFS **Content:** **I’m a sucker for headlines.** I pick up my daily newspaper and I’m drawn to good headlines. I’m flipping through TV channels and I hear “after this break, we’ll…” and I’m instantly attracted. I wait through the ads just to hear what will be said or revealed. > **Headlines have to be:** > > - Short > - Enticing > - Rewarding > - Leading > - Revealing Why do we have headlines? Chapter titles? Subheads? *Because they work.* They draw us into the full story. **Headline writers are poets.** They can condense the whole story down to a few words. And every word has a larger value. So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be? **You need a headline.** Here are **3 steps** to consider in order to create a great headline: 1. **Know who you’re talking to.** A headline is wasted if it’s not directed on a particular audience. It’s almost impossible for a headline to reach, snag, gain the attention of *everyone.* 2. **Know what that audience wants.** In order to do this; you have to know their pain. Because every pain *needs* something in order to make them feel better. Do they simply want information? An insider look? Something exposed? Think benefit-based language. 3. **Use great words.** Headline writers are great at using few words that inspire, inform, and lead an audience. Words like: Absolutely, Exciting, Guaranteed, Exclusive, Outstanding, New, Startling, Strange, Rare, etc. If you don’t have a headline that’s compelling and will breakthrough; you better start thinking now. You have a great story; but in the newspaper of many life stories; another headline will grab attention over yours. **Categories:** Business Essentials, Communication Strategy **Tags:** audience, healdine, needs, pain, positioning, words --- ### [2 Things You Must Remember about Emails](https://beknownforsomething.com/2-things-you-must-remember-about-emails/) **Published:** July 16, 2012 **Author:** BKFS **Content:** **I’m warring with email.** Although statistically SPAM is down quite a bit over just 3 years ago, I seem to get a lot of it. And when I get through deleting all the junk mail, I’m often cranky and don’t seem to enjoy getting “real” emails. *Sometimes emails get “lost” in the clutter.* I’m not alone. Just when we’re getting used to not sending physical mail anymore (when’s the last time you actually wrote something and placed a stamp on it?), people are now considering reducing emails. Just like mail, voicemails and emails are becoming a thing of the past. The next generation is almost impossible to contact through email. My college-aged son (or my high school senior) rarely checks his email client. It drives me crazy! People have moved on to more “instant” communication; like facebook or texting. **Still want to make email work for you?** Remember these 2 things: 1. **Keep them short.** People will scan a long paragraph-style email to find out what the “point” is. Make sure you only have one. And try to limit your email to 50-75 words, and you’ll have a greater chance of getting a response. 2. **Don’t expect an immediate response.** Need a quick reply? Email response times are getting longer and longer (and many don’t bother answering them!). So ask via a text, facebook message, or in person if time is of the essence! I can’t believe how fast things are changing. Communications is changing. If you’re not? You’re going to become obsolete or ignored. Hone your editing skills. Get to the point. And you’ll be heard. *Less is definitely more.* **Categories:** Business Essentials, Communication Strategy **Tags:** editor, email, short, speed --- ### [Andy Griffith: What He Was Known For](https://beknownforsomething.com/andy-griffith-what-he-was-known-for/) **Published:** July 9, 2012 **Author:** BKFS **Content:** **Andy Griffith died this week.** The reports mention Mr. Griffith’s hometown TV show named after him. Or they mention his other famous character, Matlock. Why? Because he was “known for” being an actor. An entertainer. Did you know he was also a gospel singer, a writer, a producer, a father, a grandfather… and the list goes on and on. Ultimately, people remember someone (or something) for 1 major benefit. *Andy made us feel good.* What do you want to be known for? In order to answer that, you need to look at the PCG Three Simple Things: 1) A pinpointed audience that has an identifiable pain. 2) A unique product (or suite of products) that solves that pain, and 3) one resounding benefit for the audience to attract themselves to your product. From that, a Brand Positioning (tagline) needs to be created. Simple. Easy to Remember. Benefit-driven. *What you’ll be known for.* ##### So, what do you need? Here’s 5 things to move forward: 1. **Brand Foundation.** A consistent color palette, font palette and positioning statement that you can “own”. Ownership definition: when someone sees the combination of your colors, fonts and tagline; they know it’s you without seeing a name or logo. 2. **Communication Strategy.** How you’ll communicate, and where you’ll communicate; ensuring it has a good ROI (return on investment) 3. **Design Graphic Standard.** Determine how the design elements will remain consistent throughout mediums (web, print, social) 4. **A website with the right, simple, content** — and make sure it utilizes good SEO principles. Keywords, Changing Content, Backlinks 5. **Content development team.** How it’ll be developed in a timely fashion. Editors who make every story sound like it’s promoting your benefits. [PinPoint](https://www.beknownforsomething.com/ "PinPoint Creative Church Branding") is a small team who successfully builds brands. We work for companies under the ultimate standard of their brand. Our team can created large or small solutions once a budget is determined. At the end of the day, we want you to *“Be Known For Something”. Just like Andy was.* **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** brand, Foundation, Graphic Standard, strategy --- ### [3 Things that Need Changing in the Church... It's Time.](https://beknownforsomething.com/3-things-that-need-changing-in-the-church-its-time/) **Published:** July 8, 2012 **Author:** BKFS **Content:** **We have a lot of change in our home.** The adage *“the only thing in life that’s consistent, is change”* is so true. Our son just graduated from high school and our younger son became a senior in high school. This is a picture of us at the graduation (along with my Mother-in-Law from Canada). They’re growing up, asking for more responsibilities, wanting to spread their wings more. *Change is scary.* We had family visiting because of the graduation. We have young people coming and going in our house. We’ve had huge (good) changes at the office. We’ve renovated the front yard of our home. And now I’m building out an apartment space for our upcoming college freshman. Plus, I’m traveling and speaking at conferences, watching and managing a growing client-base. And trying to be an excellent husband. **But I love Change.** God loves change. Seasons change. We change. So how do you know when your Church Communications should change? 1. **Your website?** If you haven’t changed your website “base” design in the last 2 or 3 years, it’s time. There are so many incredible, innovative options for websites that have just been developed. *You can do more for less.* 2. **Web content?** If you haven’t changed it in the last week or two, it’s time. [Search engines](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/) check your website every week to 10 days and if you aren’t changing content, they lower your ranking. And your congregation does too. 3. **[Brand positioning](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/)?** If you haven’t revisited it in the last 3 years, it’s time. You should be testing its effectiveness and see if it’s still working. It may have gotten tired and meaningless. It might be time to *graduate* from it. **One thing that doesn’t need change:** your Biblical message. I believe that God’s Word (the Bible) remains the same. It’s consistent. It’s enough. And although methods change (and should); your message (God’s message) is eternal. Change. **Start now.** Fall’s coming! **Categories:** Communication Strategy, Leadership, Website Design **Tags:** change, Communication Content, positioning, SEO, website --- ### [7 Things Your Business Should Own](https://beknownforsomething.com/7-things-your-business-should-own/) **Published:** July 3, 2012 **Author:** BKFS **Content:** It’s happened to us. We’ve lost something. We look around and we realize someone else has it in their hands. We approach them, “Excuse me, but I think that’s mine”. They look up and say “I just found it, and I was thinking it looked just like something of yours”. What do they mean by that?!? They mean that the very way you live and present yourself; screams a story of consistency that says… you! **As a business you need to start owning “who you are”.** And controlling that message: What *exactly do you want* people to think of when they hear your name. Or touch your product. Or use your services. **You *need* to OWN certain things.** May I suggest starting here: 1. **Own a “Story”.** When someone asks about your company, do you have a compelling short story that incorporates people’s pain and why (or how) you solve it. 2. **Own a color palette.** Limit the amount of colors you use so people recognize you for the colors. Think Steve Jobs: Black mock tees. 3. **Own a font palette.** Choose a couple of fonts and stick with them. Make sure they can be used easily in your applications. 4. **Own a design style.**Add some personality; make sure it’s modern if your product is perceived that way. Or traditional. Or funky, etc.**Then start being wild and crazy and think WAY outside of the box.** Perhaps you need to: 5. **Own a Smell.** Abercrombie stores always smell the same way. Disney parks smell like fresh baking. 6. **Own a Sound.** Think the 3 chimes of NBC. Or the Surround Sound musical moan. 7. **Own a Taste.** This is a hard one. But what if you supplied a butterscotch candy with every product. Each time someone tastes that flavor, they’ll think of you. Be Simple. Be Consistent. Be Known. The 3 easy steps to “owning” a brand. **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** brand, color, design, Font, Own, smell, story, taste --- ### [What's Your Label Look Like?](https://beknownforsomething.com/whats-your-label-look-like/) **Published:** June 25, 2012 **Author:** BKFS **Content:** I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up. It reminded me of the age-old prank where you take labels off of canned goods (in someone’s pantry) and reattach them to the wrong cans. *Or perhaps I may be dating myself.* **We design product labels.** There are so many things to be aware of. Regulations, ingredients, brand, descriptions, etc. We all know how important labels are. My mouth starts to water at the sight of some labels. **A label identifies, attracts, and promises certain things.** **What does your business “label” look like?** If you don’t know, I can guarantee your customers know — and they expect certain things each time they “reach” for you. And if they were honest, you’d be surprised at what some think your label states. Can you imagine how many ideas for your label could exist? Possibly as many ideas as you have customers. **So why leave it up to your customers?** You should show and demonstrate the same “look and feel” every time you have contact with an audience. So that the “promise” is told to them, delivered to them, and followup on. If not, confusion will happen. Just like labels becoming all mixed up. **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** brand, confusion, consistency, labels --- ### [What if your Church Closed?](https://beknownforsomething.com/what-if-your-church-closed/) **Published:** June 24, 2012 **Author:** BKFS **Content:** Every Friday the PinPoint team goes out to lunch. Essentially for 2 reasons. 1) Team building — to hear weekend plans and 2) to eat ice cream. *Everyone* needs ice cream on Friday. But I digress… This past week we decided to go to a local sub brand. I explained we’d have to go across town to eat at the chain. Which actually surprised someone. See, our local sub shop burned down about a year ago. And one of us didn’t even realize it. **Imagine if your church decided to close.** Here are 3 sobering things to consider: 1. **Would your community even notice?** What does your church add to your community? Are you salt? Light? Or would someone several months from now not even realize you’re gone. 2. **Would your congregation miss you?** I was talking to someone a couple of weeks ago about their church. They said, “I’m not sure if I’ll stay at our church. I think some of the other churches in our community ‘do it’ better”. If your church doesn’t offer a specific, unique benefit that will leave a “hole” if you disappeared; you might as well close your doors (because I bet you’re battling attendance issues!). 3. **Would your staff be wanted by another Church?** *This is telling.* It’s a hard economy and I hear that ministry leaders are wanting to move to another ministry; but they’re have difficulties. Is it just the economy? Or is your staff not up to a hiring standard? How do you motivate them? Do they strive to be the best? Would you re-hire if you could do it all over? *Leadership is critical to church success.* Some churches have no idea what specific benefit they can offer the community (outside of “discovering God”). Sadly, the unchurched doesn’t *want* to know God (thanks often to the Church’s reputation); so your church has to let them know the benefits of “discovering God”. Or you end up not being relevant to a community that needs you. And needs God. **Categories:** Leadership **Tags:** benefits, leadership, Relevance --- ### [4 Huge Branding Mistakes](https://beknownforsomething.com/4-huge-branding-mistakes/) **Published:** June 18, 2012 **Author:** BKFS **Content:** **I’m writing this on Father’s Day.** I tend to be retrospective on this day. I think back about how I acted with my Dad; and how my kids act around me. I’m blessed to have 2 great boys. As teens, I think they’re better kids than I ever was. But perhaps time warps my memories. **A lesson I didn’t learn till I was out of college was to admit a mistake.** I hated admitting it when I was younger. It seemed so much easier to come up with an excuse. Now I realize that admitting a mistake is the first step to doing something better. We have hundreds of clients. In the 25+ years of doing what I do, I’ve seen too many clients trying to do it themselves. And often, they don’t realize their errors. *And will never admit it.* They make excuses and keep doing things mediocre. **What are 4 Mistakes we see all the time?** 1. **They focus on describing their products; rather than talking about their benefits.** If you sell someone on the benefit of what they NEED; they’ll ask you how specifically you deliver it. That’s a better way to engage. 2. **They don’t listen to their clients.** And worst yet, they don’t ask their clients questions. They assume that they know everything. 3. **They have a homemade logo.** And then they wonder why their potential clients choose to go somewhere else. Logos need to be simple, professional, and instantly validate your business as a state-of-the-art, national-looking company. It’s worth the extra money. [More…](https://www.beknownforsomething.com/4-criteria-to-the-right-logo/) 4. They don’t pinpoint an audience. Trying to reach everyone is the critical mistake that costs far too much. And will dilute your message to a point it doesn’t attract. [More…](https://www.beknownforsomething.com/4-ways-you-may-be-failing/) I wish I would have admitted mistakes more when I was young. I actually LOVE doing it now. If I’m not admitting it; I have to ask “am I perfect then?” or “am I not daring enough?” Try admitting your mistakes this week. You’ll be better off! **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** audience, benefits, branding, Logo, mistakes --- ### [3 Surprising Facts about Website Views](https://beknownforsomething.com/3-surprising-facts-about-website-views/) **Published:** June 17, 2012 **Author:** BKFS **Content:** **I’m a people watcher.** It’s an art that goes back to my college psychology classes. I want to be a *student* of people. I learn a lot from interacting with them; and just observing. I also like watching reactions and eye-glances. Especially when something *unusual* happens. That’s why I LOVE the **eye-tracking** that’s going on in our industry. Computers and sensors monitor what people look at and what they do on a website. **Here are 3 interesting things about how people view websites. Your website.** 1. **People almost completely ignore large blocks of text.** So if you’re spending time wordsmithing; you’re probably wasting your time. Instead; write GREAT headlines and think “bullet-points” for the content. Write a short sentence rather than a long paragraph. (BTW, blogs, written in the 1st person, are an exception to this) 2. **Headline text will attract the eye even before pictures.** This is interesting to me. It always was the *opposite* when I was starting my career. So edit, tweak, spend time developing amazing headlines. Subheads also are read. Make the picture enhance (bring to life) what the heads are saying. 3. **People spend more time with Menus and Buttons than anything else.** I’m amazed at how few people spend time site-mapping their websites. Your menus and links NEED to tell the complete story. It’s like a great outline of a best-selling book. It should lead people to want to read more. **We work with lots of websites.** We watch and learn from what people look at, how they react, and ultimately click on. And you should too. Be sure you know the simple purpose of EVERY page. And what reaction you expect. Then use analytics to monitor the success and *hone* your website. It’ll be worth it. **Categories:** Communication Strategy, Design Essentials **Tags:** buttons, eye tracking, menus, people watching, pictures --- ### [5 Things a Communication Strategy Will Do](https://beknownforsomething.com/5-things-a-communication-strategy-will-do/) **Published:** June 11, 2012 **Author:** BKFS **Content:** **I don’t have a lot of money.** You probably don’t either. So when I decide to buy something; it has to work and have a good Return of Investment (ROI). If I buy a car; it has to be cost-effective in getting me around. A meal has to satisfy. So if you’re doing marketing and advertising; the amount you invest in it (time and money); has to have a return that’s larger than your investment; or it’s not worth it. **Are you busy doing a lot and nothing pays off?** You probably need a communication strategy. A good plan. Here’s 5 things that a GREAT Communication Strategy package does: 1. **Figures out what you want “to be known for” as a brand.** It, of course, has to be either unique or different enough (from what your competitors offer) to attract an audience who wants what you’re known for. Sounds simple, but this is the core of a strategy. 2. **Determines the best communication methods.** Yes, it incorporates your website and social media; but what else? And how specifically does it use your current online materials? 3. **Attracts a following.** We like to use online advertising (facebook ads, google adwords, etc) with a mix of traditional marketing. This is dependent on budget of course. For as little as $50-75/week we’ve been able to get hundreds of followers to our social media. This isn’t the “over promising” pie-in-the-sky tricks that people are swindling people to spend. These methods actually get results. 4. **Develops beneficial content to your growing audience.** If you have benefits for a specific audience (that are reasonably priced), you’ll increase business. And this becomes the core of your business plan. You stop selling products and services and start selling solutions. 5. **Ensures that everything works together (and communicates in unison).** Your blogs will point to social media; and your social media will point to your blogs. Your website will point to your blogs and your direct mail/advertising/eblasts will point to your website. And on and on it goes. Nothing is ever “wasted”. Everything is necessary. The cost of a typical communications strategy is about 1500 – 2000. But as you can see — it’s well worth it. Because a good strategy always generates a ROI (or it needs to be altered). Just [contact us](https://www.beknownforsomething.com/) to get started! **Categories:** Business Essentials, Communication Strategy **Tags:** business plan, communication strategy, plan, return on investment, ROI --- ### [Does Your Church Embrace the "AND"?](https://beknownforsomething.com/does-your-church-embrace-the-and/) **Published:** June 10, 2012 **Author:** BKFS **Content:** You may know I’m part of a group of Christian Businessmen who are studying *Good to Great (Jim Collins)*. We just completed the last chapter; and I must admit; I loved a “nugget” that really hit home. **Embrace the “AND”.** We believe it has to be one way or another. Black or White. Contemporary or Traditional. Old or New. This last chapter talks about the importance of “maintaining what our core principles” are. And yet; have the flexibility to change, to adapt, to be different. We stay the same AND change. **This is huge. Especially for the church.** A church I know has just been through a difficult period and now it seems to be embracing their “golden years”. They tried to move forward, they failed, and now they have resorted back to when they really prospered. The 1990’s. As a business consultant, I know that many businesses do the same thing. They have a booming business built on core values, and they start to grow. The momentum takes them quickly into the future; and then something goes wrong. It’s hard to grow. It’s hard to change. So they retreat back to a “small” business again. *Into safety.* This doesn’t have to be (for business, or the church). **Caught in this cycle? Here’s 3 Steps to Solving the Issue:** 1. **Lock in your core.** Make sure you know your core principles. The things you’ll never change. Doctrine, etc. Be sure *everyone* knows them and is aware of them. If they don’t like them; they should leave (rather than try to change them). Because you won’t. Period. 2. **Look to the Future.** Embrace it; look at new methods, anticipate trends. Dream BIG! Are you willing to do something to attract people (as long as it isn’t wrong/sinful)? 3. **Learn from Experts.** Either in the church; or outside of it. Good entrepreneurs (aka leaders) know how to adapt slowly towards a goal. Make sure you hold yourself accountable to your principles. And be concerned if you’re reverting to the same things you did more than 10 yrs ago. Or doing things that the “big givers” like; in order to get the gifts. Preserve your message; change your methods. Or you may end up with a church of aging believers who will slowly die off. We know that’s not your intention. **Categories:** Communication Strategy, Leadership, Random Thoughts **Tags:** And, dream, goals, Good to Great, Principles, trends --- ### [3 Things You Must Do To Increase Readability](https://beknownforsomething.com/3-things-you-must-do-to-increase-readability/) **Published:** June 3, 2012 **Author:** BKFS **Content:** *Everyone is wordy.* **And I am too.** And when someone is given a lot of words (especially in paragraph form); most people won’t read them anymore. So each time I type a Facebook post, web copy, blog or a simple email, I write what comes to mind. It’s always too long and has too many breaks and interjections. *It tends to ramble a bit.* **So I ALWAYS do 3 things:** 1. **Edit.** I remove words and concepts that aren’t needed. I combine sentences and ideas. Most people won’t read more than 50 words (unless it’s a blog written in first person; then 300 words). 2. **Proof.** Since I’m reading and re-reading (to edit); I make sure everything is spelled correctly. And I’m a good speller! It’s also a good time to check verb tenses (to make sure they’re consistent). 3. **Bullet point it.** If there’s EVER an opportunity to bullet point a paragraph I do. It can cut down on wordiness and it increases the chance of someone reading it. A “P.S.” is almost always read too. If you’re going to take the time to write something; do *everything* you can to get people to actually read your thoughts. Your communications will actually pay off. **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** bullet points, Edit, editing, editor, readability --- ### [You Won't Believe Who Goes to Church Websites!](https://beknownforsomething.com/you-wont-believe-who-goes-to-church-websites/) **Published:** June 3, 2012 **Author:** BKFS **Content:** A recent study was done by Grey Matter Research. They took a long look at church Websites and researched people who visit them. **Here’s 3 interesting findings:** 1. **Non-Church People are going to church Websites** – 22% of ALL Americans visited a church site in the last half year. Of those who browse regularly online, the number goes up to 28%. About 10% of these represent non-church people. 2. **There are 3 types of people going to church Websites** – Regular Attenders (44% visit *their* church websites in the last 6 months); Regular Attenders to another church (27% visit someone else’s church website); and Non-church attenders (10% visited a church website in the last 6 months). 3. **About a third of Regular Attenders don’t ever visit their church’s website** (or they don’t have one). Perhaps because they have no reason to. **And what do they look at when they visit a Church website?** - Times of Service (43%) - Activities Offered (29%) - Directional Map (28%) - Streaming Video (26%) - Doctrinal Beliefs (22%) - Requesting Prayer (18%) This is what we’ve been preaching (no pun intended) for a long time. People ACTUALLY want to go to your website. They want to engage and be part of your online congregation. *So what should you do?* **Here’s 3 Things to Do Now:** - Ensure you have an easy to remember URL address, that has a simple-to-use, engaging website on it. - Be sure that your information is ALWAYS accurate and current. Make people rely on it like they did/do on your bulletin (worship guide). - Make sure you have “something” you want to be known for; that is woven through all your content. And make sure you can change your content easily and without assistance. - Utilize good SEO principles. See this [blog](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/) for more on that. We have a very church-friendly process that allows you to do all this and more. [Contact us](https://www.beknownforsomething.com/) today — we can have a beautiful, functional, engaging, branded website up and running in a few weeks! **Categories:** Communication Strategy, Leadership, Website Design **Tags:** audience, Church Websites, Demographics, SEO, Study --- ### [3 Lists You NEED to Make Billions.](https://beknownforsomething.com/3-lists-you-need-to-make-billions/) **Published:** May 21, 2012 **Author:** BKFS **Content:** Facebook has raked in some money this past week! Over 100 billion dollars and growing. It’s so crazy to think about. That’s like spending a dollar every second of every day for over 3100 years. Or $11.4M every hour for an entire year. **What would you do with that kind of money?** Often we make excuses for things we don’t have: - I’d exercise more if I only had more time - I’d help the homeless if I had more money - My business would be better if I had better employees - I’d do better marketing if I had more cashflow - I’d write a best-selling book if I had more time. **But let’s be serious.** Take the first excuse: do you actually exercise more on vacation when you have lots of time? *Probably not.* We like to make excuses. And we like to blame it on something else. Truth be told: We have a lot of money; and we spend it on the things we want to. We have plenty of time; it’s priority that eats up the minutes. **Today. Create 3 Lists:** 1. **To Be List.** A list of the things you want to be known for 2. **To Do First List.** Things you NEED to accomplish to achieve your first list 3. **To Stop Doing List.** Things that waste your limited resources. You don’t need the billions that Mark Zuckerberg has. He started as a poor student. But he was driven. **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** be known, Facebook, known, Lists, priority --- ### [3 Simple Things For Speaking in Public](https://beknownforsomething.com/3-simple-things-for-speaking-in-public/) **Published:** May 20, 2012 **Author:** BKFS **Content:** My older son is graduating from High School in a few days. It seems like only yesterday that he was born. He entered the world at 10lbs 12oz. Talk about an impact! And he’s been known for his leadership ever since. He always wanted (wants) to be first in line. First to try something, First to offer help. He’s developing into a servant leader. And lately he’s received opportunities to speak and influence groups of people. We talked last week about the complexity of coming up with topics that people want to listen to. **I love guiding him with communication skills.** The cool thing about teaching; is that you have to voice things you take for granted. Each time I talk to him, I learn something. His question: *“How do you come up with something to talk about?”* I talk about the answer almost daily. It’s our **3 Simple Things** (except it’s usually about product or positioning development; but it’s related to topic selection too). And every communicator (Preacher, Teacher, Leader) needs to be reminded of it. - **PinPoint Your Audience:** clearly identify their uniqueness, their background, their story. And then determine their “pain” for the moment. - **Describe Your Product:** or what you have that relates to their pain. There’s always scripture that can be the central theme. - **Understand and Communicate your Benefit:** This is the connection between the first 2. If you do that successfully; you’ll be a hero. Then, start with a story that illustrates the benefit, let them know the benefit in the middle section; give reasons for why you believe it will help their pain, and finish with a story that tells them the benefit again. **It’s why thematic Sundays are so successful in Church.** Mothers’ Day, Fathers’ Day, Graduation Sundays, etc. We know the Audience and direct something to them. Something that most Pastors need to be reminded of on non-themed Sundays. **Categories:** Communication Strategy, Leadership **Tags:** 3 simple things, audience, benefit, product, Speaking --- ### [Quads Birthed in our Driveway.](https://beknownforsomething.com/quads-birthed-in-our-driveway/) **Published:** May 7, 2012 **Author:** BKFS **Content:** Quadruplets. Right in our driveway! Next to our car. It happened so suddenly with little warning. But the Mother practically smacked us when we came too close. Yes, I’m talking about the 4 little robins that hatched in the shrub just outside our door. We’ve been watching as the robins prepared the nest, then laid the eggs. And now are feeding the winged family. It’s all fascinating. **It’s just like a business.** 1. **Preparation:** First came a great idea; then you got together with the right people and started to lay the foundation of your business. It’s important to have a business plan that is “big enough” but not too big. It doesn’t have to be fancy. Just right. 2. **Birth:** Then the company “opened”. It probably hatched faster than you wanted; or it may have taken an eternity. But it happened. In fact, it’s pretty easy to start a business. But now what?!? 3. **Nourishment:** This is often the missing part in business. Although it comes naturally for the robins. They *continually* search for worms and swoop in to feed the very demanding young ones. A business is demanding too — but as the entrepreneur, you NEED to be *constantly* feeding the sales pipeline, the employees, the clients and business plan. If not; it doesn’t take long for the infant company to perish. 4. **Crowed Nest:** The little birds have outgrown the nest. Look at the picture above! But the illusion that the birds can live on their own is wrong. You need to keep feeding your growing company. Probably past when you think it’s viable. And when it’s time… 5. **Take Flight:** Then one day, the well oil-machine starts to work on it’s own. Divisions and managers take over and spread their wings. It’s not easy running a business. And from watching the mother Robin; it’s not easy raising their family. *It’s a constant thing.* Just like it needs to feel for us as business owners. And every step is critical. **Categories:** Business Essentials **Tags:** birds, business, business plan, pipeline, robins --- ### [3 Essentials For Leadership Transition](https://beknownforsomething.com/3-essentials-for-leadership-transition/) **Published:** May 6, 2012 **Author:** BKFS **Content:** I’m a huge Apple fan. Why? Because it’s what hooked me on technology. My brother always had a PC and he knew programming and boring techie stuff. Brent was much more analytical than I and what he did with computers did not interest me in the slightest. **Then, Apple.** I got my 1st through the ad agency I worked for in the late 80’s. I was scared, concerned that I wouldn’t understand. Or *couldn’t* understand. But WYSIWYG (what you see is what you get) technology saved the day. I actually understood and enjoyed what the computer produced. I didn’t have to understand the technology; I just had to imagine what it could do for me. **Steve Jobs (1 of the founders of Apple) died 7 months ago.** I can just imagine what happened in Apple HQ as Tim Cook took the helm. It seemed that everyone thought that it would start to fail when the fearless leader passed. *But instead it’s continued to flourish.* **We can learn from their success.** Recently eWeek published a nice expose of how the success happened. What Tim Cool has done right. **Here are the top 3 things they suggest (edited and with my editorial):** 1. **He’s allowed the brand to be the brand.** Apple continues to be the great brand that everyone knows. He didn’t kill brand equity. 2. **He was Tim.** **Not Steve.** It’s impossible to fill the shoes of Mr. Jobs. So he didn’t do it. He does what Tim does best. 3. **He allowed other players to share the limelight.** You want the team to be on board, so allow them to shine! It creates loyalty. So what does this mean for you? If you’re going through leadership transition, be sure that you follow these 3 essentials for leadership transition. 1. **Know what your church is known for; maintain it.** 2. **Don’t force the new leader to be the old.** 3. **And make sure you allow the other stars to shine.** It’s always a stressful time; but following these essentials, will position you for success. And a lot of prayer. **Categories:** Brand Strategy, Communication Strategy, Leadership **Tags:** brand, lead, leaders, team, transition --- ### [3 Things you can Blame. And 3 Next Steps.](https://beknownforsomething.com/3-things-you-can-blame-and-3-next-steps/) **Published:** April 30, 2012 **Author:** BKFS **Content:** I was talking to a leader who explained how the company he joined 3 or 4 years ago weren’t going as smoothly as he’d hope; so I asked him about the future. **He surprised me with his response:** > “From the moment I arrived, I knew there were problems. I’ve been saying it since I arrived. Nothing seems to be working properly still; so I’m hoping to see it change soon.” **To me, this isn’t a leader.** He’s a follower. It seems that the problems have taken over without any leadership or change. *He’s destined for failure.* Find yourself complaining about “stuff” that’s not going “well”? You have 3 reasonable responses: 1. **Blame others.** It’s always easy to blame. But if you’re at all in charge; you need to accept blame yourself. 2. **Blame the environment.** You know, the economy or the business environment. This seems to be a cop out too. Yes, you may have challenges all around you; but real leaders find solutions, in spite of the challenges. 3. **Accept blame.** You alone, have the ability to change things (starting with you). So what should you do once you accept the 3rd response? 1. **Ask what you’ve done differently today to change the results of yesterday.** Be specific. Is there *anything*? 2. **Ask what you plan to do tomorrow so that it gives hope for today.** Everyone doesn’t like change, but everyone wants improvements. If you talk about the positive results; they’ll endure the change. 3. **Ask how you will measure everything so you know which direction you’re heading.** Change without measurement leads to confusion. The more you measure specific change; the more you know what caused the success. *Accountability is also imperative.* I totally understand. We’re going through a lot of change at PinPoint Creative; and I’m excited to say that we’re getting great results. It all started with some huge branding/benefit decisions. I can hardly wait to share them with you! **Categories:** Business Essentials, Communication Strategy **Tags:** blame, change, leadership, Recession --- ### [Podcast: Church Brand Positioning 101](https://beknownforsomething.com/podcast-church-brand-positioning-101/) **Published:** April 29, 2012 **Author:** BKFS **Content:** Recently, a good friend, David Tonen, interviewed me for his Ministry Perspective Podcast about the **importance of Brand Positioning for Churches**. It’s freshly posted on his website so I figure I’d let you listen in. He asks great questions; and I try to answer as concisely as possible. It’s a message that all Pastors should listen to. It starts with Positioning and gets into other Leadership topics. **Well worth the listen!** [Click HERE](http://ministrystory.com/podcast/2012/04/27/ministrystory-23-how-to-position-your-church/) (or paste this link in your browser:) > [MinistryStory #23: How to Position Your Church](http://ministrystory.com/podcast/2012/04/27/ministrystory-23-how-to-position-your-church/) **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Leadership **Tags:** branding, leadership, longevity, positioning --- ### [The 1 Color to Never use Around Food.](https://beknownforsomething.com/the-1-color-to-never-use-around-food/) **Published:** April 23, 2012 **Author:** BKFS **Content:** We’re working on a branding project right now and our client asked some interesting questions about color. As I’ve learned through graduating from a Color Psychology Institute (who heavily tests colors) *certain colors illicit various emotions and reactions.* **It’s no secret that I love food.** I also enjoy trying new restaurants. Often I have to go quickly, since the restaurants rarely stays open longer than a few months. They seem to fail faster than any other business. I’ve seen statistics like a 96% failure rate. It’s scary. **Some of the things that scream “This Restaurant is going to fail” are:** - **Signage looks homemade.** They’re hand-painted and busy. Or overly simple. Cheap-looking banners that seem like their kids painted them. *Professionalism sells!* Cheap says “we don’t know how long before we go bankrupt; so we don’t want to waste money on signs or marketing.” - **Wild Specials.** It never fails, as soon as a restaurant doesn’t get traffic, it starts to have crazy, spur-of-the-moment specials. People standing with signs at lunch time. Random, too-good-to-be-true specials that still don’t bring people in. - **Generic within its ethnicity.** Often Chinese, Italian, Japanese, and Mexican restaurants have the same look, feel, and menu as the restaurant down the street. Nothing sets it apart. It’s the same old, same old. It’s not known for anything. - **Bad service.** I don’t care how good the food; if the service is bad; the people will stop coming. Of course the proper mix is to have good food AND good service. - **Blue walls, logos, menus, etc.** Blue should never be used around food. It actually creates an adverse reaction. God didn’t make blue food (even blueberries aren’t really blue); so we sub-consciously disconnect it from good food. Brown, interestingly enough makes food taste sweeter (think chocolate). Basically, professionals have formulas to connect good food with an audience. It’s not for the faint at heart. It’s always worthwhile to have good professional help. **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** color, food, menu, restaurant, strategy --- ### [3 Things Pastors should do before Summer](https://beknownforsomething.com/3-things-pastors-should-do-before-summer/) **Published:** April 22, 2012 **Author:** BKFS **Content:** **It’s that time of year.** Your church year is winding down. Fall (last year) is only a memory, Christmas still brings smiles to your face, and Easter seems like only yesterday. As the weather continues to warm, graduations are being advertised, and your congregation is starting to plan their vacations. So, what should you be doing? **Here are 3 things you should start doing now!** 1. **Plan your Vacation.** Many Pastor and ministry leaders don’t know how to disconnect. They tend to over commit, taking their work home with them, never doing anything ‘different’ from their ‘day-to-day’. Their lives are their ministries. Stress describes them. *Many of you are burning out.* **Stop.** And start considering a vacation this summer. Reacquaint yourself with your family and truly separate (for awhile) from your ministry. You’ll be stronger for it in the fall. You may need our client, Energize Ministries, who is dedicated to helping you not burn out. 2. **Review the Year.** Sit down with leaders in your church (and statistics) and have an open discussion about what “worked” and what didn’t this past year. It’ll be fresh on everyone’s minds. Make sure you determine what *success* is in your ministry. Numbers? Results? Conversions? Fill in the blank \_\_\_\_\_\_\_\_\_\_\_\_\_. 3. **Plan for the Fall.** Armed with your definition of “success” and the results of this past year; **dream big.** What would you (and your leaders) do if you could do *anything*? What resistance would you get? How could you divert it? Do you have the right leaders? If not, consider what you’ll need. Be sure to bathe this time in prayer. **Please note:** in order to make changes *to anything*; a good leader proposes the core benefits of the changes in such a way that people won’t miss the *status quo*. **Cast a vision.** And people will follow. If they don’t? Consider that your leadership is not as strong as you think. **Categories:** Communication Strategy, Leadership, Random Thoughts **Tags:** burn out, changes, dream, summer, vacation --- ### [My Shortest Blog Ever.](https://beknownforsomething.com/my-shortest-blog-ever/) **Published:** March 26, 2012 **Author:** BKFS **Content:** **I’m tired** of analysis paralysis. You know, the feeling you get when you sit down to a desk full of work; that you avoid doing anything. - What’s one thing that your business NEEDS you to do right now? **Do it.** - What’s the one thing that your business NEEDS you to stop doing right now? **Stop it.** **Categories:** Business Essentials **Tags:** do it, motivation --- ### [Who’s the Mayor of your Church?](https://beknownforsomething.com/whos-the-mayor-of-your-church/) **Published:** March 25, 2012 **Author:** BKFS **Content:** **Social media is everywhere.** People love the interaction and the “rewards”. Lately, I’ve been playing with FourSquare. - It’s a free service that allows you to “check in” to places you go to. - Your friends can see where you’ve been (or are). - You can see what your friends are doing. - You get “rewarded” by points/awards as you unlock areas, return to areas, etc. Recently, I checked in (via mobile app) at a busy airport. It told me that 87 other people had checked in too. **I started thinking, wouldn’t it be fun to add this “fun” to your church!** In fact, you may be surprised that people are already “checking in” to your campus. **Wanna check?** Load the app, register, open the app to check in and it’ll suggest places around you (thanks to GPS). Chances are your church is already listed. It’ll tell you how many have checked in in the past (or currently). You can browse this list and “follow” any of them you want. If your location is not listed, you can add the church quite easily. **Another cool thing:** FourSquare knows who has checked in the most times; and grants that person the title of “mayor”. Starbucks oftentimes will grant a discount for anyone showing that they are “mayor” of their local establishment. **IDEA: What could you do?** Think, what is a “pain” in your church that you could solve as an award (ie. convenient parking spot, first in line at a Church Supper, special seats in the auditorium, etc) I’m sure you’re thinking about someway to “benefit” them. What about a personal letter from the Pastor thanking them for being the mayor (and maybe a gift card to local restaurant?). Ah, ideas keep churning in my mind…. **Categories:** Communication Strategy, Random Thoughts, Social Media **Tags:** four square, foursquare, mayor, social, Social Network --- ### [Smash your Company. It’ll save it.](https://beknownforsomething.com/smash-your-company-itll-save-it/) **Published:** March 19, 2012 **Author:** BKFS **Content:** I drove down a busy street in Dallas this week and glanced at a forlorn transit shelter. You know, the kind that has glowing advertising on either side. At 35 mph I didn’t have much time to see it. **The plastic ad was smashed** so I could see the exposed fluorescent lights and just part of the ad shards that remained. I could easily tell who the ad was for. **Gap.** See? **Good companies/brands can be smashed, and still identified.** When Coca-cola developed their bottles, they wanted them to be unique. A light green tint, a slight hour-glass shape, and the “ribs” so you can hold on to it easily. This unique shape (unlike anything else on the market at the time) became so mirrored to the brand of Coke, that even when someone broke a bottle, a small piece of it was identifiable. **They trademarked it.** **Your brand should be the same.** Everyone relies on logos to communicate their brand; but in order to develop a world-class brand, you should be able to “smash” your website and still be able to identify your brand by small components or parts. The same with your signage. Your ads. Your direct mail. **How do you do that?** - Think unique design. - Think unique style. - Think unique colors. - Think unique fonts. - Think unique sounds. Get the drift? Uniqueness (that’s memorable and builds your brand positioning) will allow you to “own” a *smashable* brand. And the benefit? People who don’t have time to read, or look at your entire message, will start to understand and remember your brand when they need your benefits. **Yes, a *smashable* brand will make more money for you.** It’s worth getting it professionally done. **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** brand, branding, colors, components, fonts, signage, unique --- ### [Every Church Website Needs this Video](https://beknownforsomething.com/every-church-website-needs-this-video/) **Published:** March 18, 2012 **Author:** BKFS **Content:** **Do you like meeting people?** Walking into a room of strangers? What about being thrust into a situation that feels different. When I arrive at a client meeting for the first time, I confess my heart races a bit and I have to concentrate on looking confident. One of the cool things I do for the church is “mystery visits” where I attend a church service armed only with a “story” of why I’m visiting. Granted, I’m quite familiar with “church”. I’ve been to them all over North America. I’m a believer who loves the fellowship. But I still have an uneasy feeling when I drive on campuses. **Now think about the “average” guest** who comes to your church for the first time. They’re usually: - Someone who has relocated to the area and needs a church home to replace their old one. - Someone thinking about changing churches. - Someone going through a time of transition (ie. divorce, marriage, having a baby, or some catastrophe). They need God. - Someone who’s been invited. **The one thing they’ll all have in common?** The uneasy feeling walking into a place they don’t know; with people they don’t know; with a paradigm they don’t know. Most of them (about 85% or more) will have checked out the church website before setting foot inside. Research “eases” the feelings they’re going to have. **What can you do to help?** > Make sure you have a visitor/guest area that gives them a heads up. Or why not shoot a phone video (youtube style) of what they’ll expect to see when arriving. Maybe do it in a first person POV style on a Sunday morning with an easy narration giving them hints and tips. Be creative and fun; just keep it short (about a minute or so). **Categories:** Communication Strategy, Random Thoughts **Tags:** guests, video, visitors, youtube --- ### [Good Parenting is like Good Branding](https://beknownforsomething.com/good-parenting-is-like-good-branding/) **Published:** March 12, 2012 **Author:** BKFS **Content:** We had family staying with us this past week. My wife’s sister and brother-in-law from Canada. They have 2 small toddlers that evoked memories of our children many years ago. You can imagine how difficult it is for 2 separate families of 4 to live in 1 house. But we (the adults) see parenting the same way; and their kids were so well-behaved, they brought joy rather than chaos to the 7 days. When kids get tired the stress levels grow. So bedtimes demonstrated their good parenting skills. **It also reminds me of good branding.** It’s all about *consistency.* I’m always curious why clients want to “change things up”. Their stories are similar. They’ve become bored with the “usual” and they think it’s not working anymore. **I guess it’s like children.** They want to do something different at bedtime. Not the usual. Stay up later and become stimulated with something new and different. Good parents know, that this leads to out-of-control kids. **Whining, crying, complaining.** They take longer going to sleep and the parents reap the “penalty” of breaking the rituals. What’s best? **Stay the course.** Each evening our guests would prepare their kids; allowing them to wind down, take a relaxing and fun bath, say goodnight (or blow kisses), get a drink of water, climb into bed, read a story with Mom or Dad, and then quietness. This schedule can happen as easily in North Carolina as it can in New Brunswick. Which makes for happy kids (and parents!) **Your branding is the same.** Whether in print or online, you need to control the experience so your audience isn’t surprised. > Comfort comes through repetition. > Rituals allow processes to become easier. > Consistency creates brand loyalty. And ultimately, it leads to *harmony*. **Categories:** Business Essentials, Communication Strategy **Tags:** children, communicate in unison, consistency --- ### [Prepare for the Perfect Storm](https://beknownforsomething.com/prepare-for-the-perfect-storm/) **Published:** March 11, 2012 **Author:** BKFS **Content:** I’m traveling today to client meetings in Texas. It probably wasn’t the easiest day to fly. Several weeks ago when I booked everything (the meeting, the hotel, the airfare, the rental car); I didn’t realize that a “perfect storm” was brewing. - **Today the time changed.** My early morning flight became a REALLY early flight. Now as we cross into a western time zone; I get the hour back (yay!); so I’ll feel at home later today. But when I return, I’ll experience the loss again (grrrr). - **Today also starts many spring breaks.** The airports are buzzing and bursting with families. People who don’t normally fly. They walk slower, scream more, and create long lines at vendors. They pack more “stuff” then business travelers so the already stuffed luggage bins are bulging; and many travelers are left angry. - **Demand increases prices.** Because so many people are traveling, we all get to pay higher prices. Rental car rates also fluctuate based on demand; as does airfare and hotel rates. *I’m glad to be contributing to our economy.* - **Thunderstorms where I’m headed.** This backs up flights on the ground and creates a lot of turbulence in the air. **In your world, there’s a perfect storm looming on the horizon.** You don’t know *exactly* when it’ll happen, but it will. You may not even know *what’s* going to happen. But it could be increased demand on your time, lower offerings, no time to plan, etc. But you must prepare. But how? - **Research as much as you can.** The more you know, the better it’ll be. And you may even be able to avoid some of it. Or at least be prepared for it. - **Control** what you can control; and monitor what you can’t control. - And finally, **use your time wisely** now. Get ahead. *And pray.* Because God alone knows the future. And your storms. **Categories:** Random Thoughts **Tags:** monitor, pray, preparation, prepare, research, storm --- ### [Need a Fresh Coat of Paint? Here's a Easy Way to Tell.](https://beknownforsomething.com/need-a-fresh-coat-of-paint-heres-a-easy-way-to-tell/) **Published:** February 27, 2012 **Author:** BKFS **Content:** At our office complex they’re painting the restrooms. I must confess that I’ve not been upset with the color of them. Or the overall look. It was painted a light, off-white, beige with a lighter trim. But now that it’s painted a fresh blue color and pure white trim, the fixtures (and whole bathroom) looks whiter, brighter and cleaner. Exactly what you want for a bathroom. **Your Church just might need a fresh coat of paint.** When’s the last time you considered it? They say that every 3-5 years you should look at “freshening” the decor. Often, when we’re around something a lot, we don’t notice things that others who, say once a week, visit. **It’s like the 1st visit to a person’s home and you realize it has a smell.** But an hour later, you don’t even notice it. Maybe your website needs a “new coat of paint” too. You’ve started to hear grumblings: “they” don’t like it, can’t find information on it, and the design is looking a bit old. **But how can you tell?** This is a great [product.](https://www.beknownforsomething.com/) Just “Pick the Expert’s Brain”. In this PinPoint analysis, you will get: - An analysis of your Brand (Logo, Color, Font and Positioning) - An analysis of your SEO (Search Engine Optimization) - An analysis of your design (objectively based on eye-tracking technology) - And then… a complete step-by-step plan of what you should do. **It’s like hiring an expert interior decorator from your favorite HGTV show to come and give you a makeover.** You’ll be surprised with the changes that have happened in the industry. *And the easy solutions.* It’s as easy as a new coat of paint. **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** analysis, brand, design, pick our brain --- ### [1 Thing Most Businesses Forget about SEO](https://beknownforsomething.com/1-thing-most-businesses-forget-about-seo/) **Published:** February 26, 2012 **Author:** BKFS **Content:** Has this ever happened to you? You *need* to talk to someone; you pick up your phone but something distracts you so you have to hang up before they answer. A few moments later (when you’re free), you pick up your phone and redial. **The person answers.** And for the life of you, you can’t remember why you called. In a strange way (almost in reverse), every business owner wants people to come to their website. SEO strategies are rampant with a lot of crazy “consultants” getting paid lots of money to “help” the SEO rankings of companies. (REMEMBER: there are basically only 3 “free” pillars of SEO: check them out [here](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/)). **But what do the business owners forget?** I’m amazed that people pay huge amounts of money (or a lot of time) to attract lots of people to their websites; *but they forget what they’re bringing them for.* When people come to your website, what do you want them to do? **Make sure you have a strategy.** Some possible things: - Get informed - Buy something - Sign up for something - Fill out a form (for building a list) - Call you If you don’t know what you want people to do when they get to your website, then stop attracting them. It’s as awkward as the moment you have to say “*I’m sorry, I forgot why I was calling you*“. **Categories:** Business Essentials, Communication Strategy **Tags:** call to action, Forms, SEO --- ### [4 Things I HATE about Facebook Posts. (PS: Stop doing them)](https://beknownforsomething.com/4-things-i-hate-about-facebook-posts-ps-stop-doing-them/) **Published:** February 20, 2012 **Author:** BKFS **Content:** (*Please Note:* Honesty is written here. Don’t hate me in the process.) **The majority of people are using Facebook.** There’s a simple explanation of the mechanics of Facebook when you sign up; but really, social media is all about sharing information. Content if you will. And there’s no “official” instructional manual for producing the content that is posted. **One rule for content:** You want to engage people and not drive people crazy. If you continue to post content that is annoying, you’ll drive people away, rather than attract. And if that’s your goal, do us all a favor and stop using facebook. I’ve always said, if you can’t get friends in “real” life, facebook won’t help you find or keep them. So, being the “voice of honesty” in an insane social media world; let me share with you what annoys people on Facebook: - **Posts contains the words “please repost”.** If you have to threaten people to repost, it’s not worth reposting. And we all hate chainletters. - **Complaining all the time.** Ever been around someone who channels Eeyore? No one likes to always comfort and encourage someone who always finds the cloud in the sky. - **Remorse or anger without giving an explanation.** This is a juvenile way of requesting interaction. Stop emoting and expecting us to ask what’s wrong. These sound like, “I’m so upset right now!” or “I can’t believe my life” - **Not engaging.** It drives us crazy when we reach out to you for friendship and you don’t reciprocate. That’s why there’s a HUGE “social” in front of “network”. If we comment on your post, have the decency to answer or post on our pages. **Social Networking does work.** You just have to actually be friendly. And then we’ll be friendly back. It’s really that easy. **Categories:** Communication Strategy, Social Media **Tags:** Communication Content, Facebook, friendly, posts, Social Networking --- ### [Wisemen Built Their Site Upon a Rock](https://beknownforsomething.com/wisemen-built-their-site-upon-a-rock/) **Published:** February 19, 2012 **Author:** BKFS **Content:** I remember one of the 1st times I built a sandcastle. We weren’t “beach” vacation people growing up in Canada, so it was when I built one with my kids as an adult. **My kids and I worked for hours on our masterpiece.** Every little detail was added. A door, a path, ledges, etc. We wanted it to be perfect. So people would find it and ooh and aah over it. Sure enough, we completed it and took a step back, and realized we attracted attention. Other kids suggested to their Dads that they wanted to build a sandcastle just like ours. **Problem.** No matter how much detail and care you put into a sandcastle, it’s sitting on sand. Jesus even talked about it. **A house built on the sand will fall. Period.** And that’s what happened. Our castle didn’t even last one change in tide. It crumbled and disappeared. Like a sandcastle, you’re putting great care and attention into your organization’s website. You’ve made it look perfect so that people find it and wish they had a site “just like yours”. *But if the foundation of the website is weak, it will fall.* And before long, your web presence will be lost. **What’s a good foundation?** - **Brand.** Know what your brand promises, what your brand looks like, and what your brand message is. And communicate it — in unison. - **CMS.** Be sure that your content management system is easy to update. Yourself. Easily. - **SEO.** The [3 pillars of SEO](https://www.beknownforsomething.com/branding-terms-defined-seo/) are followed. If not, you’re wasting your time. - **Engagement.** You want your pinpointed audience to love your website and interact with it. Forms and engaging queries. - **Simplify.** 50 words/page, video and pictures. Long text pages don’t get read. Period. **I learned a lot when I built that first sandcastle.** I learned it’s not a good use of time if longevity is your goals. Instead, I learned that it’s a great way to spend time with my kids. And sadly, a lot of websites look like they’ve been built on a poor foundation. And by kids. **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** brand, cms, sandcastle, SEO, websites --- ### [Cover Your Logo](https://beknownforsomething.com/cover-your-logo/) **Published:** February 13, 2012 **Author:** BKFS **Content:** I was watching TV the other night and someone picked up their laptop and started using it. You know what the producers did, right? They had an awkward silver sticker covering the logo in the center of the open cover. **Everyone realizes** it’s an Apple MacBook Pro. Apple products have such a distinctive look for their product; that’s been consistent for years, that we know what the product brand is. **Without the logo.** Or what if you see a distinctive red/yellow container with French Fries in it. There’s even a TV commercial for a V8 Fruit Smoothie that quickly shows a plastic container with a dome and a straw, and we instantly know it’s also a McDonald’s product. Even **without seeing the logo.** See. **Your “brand” is not your logo.** In fact, *your brand is what you’re known for WITHOUT seeing your logo.* Would people know your website without the logo present? Or your worship guide without your Church name on it? How about a picture of your building without a dominant sign. Or your brochures, facebook page, etc. Develop your “brand” without relying on your logo. Then (and only then) make sure your logo complements what you’re known for — and adds to the brand. It needs to be one additional visual element to work with. **Every brand needs:** - An emotional benefit (or promise) - A color and font palette you “own” - A unique memorable design Oh… and a really great, simple, memorable, unique logo. **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** apple, be known, brand, Logo, promise --- ### [A Bad Experience with Ice Cream?](https://beknownforsomething.com/a-bad-experience-with-ice-cream/) **Published:** February 12, 2012 **Author:** BKFS **Content:** **Ice Cream Friday.** It’s as important to PinPoint as helping our clients “communicate, in unison”. I was traveling back from a Palm Beach Church conference. *It was Friday.* I got off my flight in Atlanta and quickly made my way to my next gate. And then I smelled it. The fresh-baked waffle smell and that unique, sweet, creamy smell that stops me in my tracks. **Ben & Jerry’s.** I quickly looked at my phone clock and realized I could probably stop since there weren’t many customers waiting in line. OK, I had already stopped. So I “turned”. I got into line and ordered. A chocolate-dipped waffle bowl with a small scoop of *Cherries Garcia*. She politely served me and told me to proceed to the first cashier (the only one open). I picked up my bowl, slung my computer bag over my shoulder, grabbed the handle of my roller bag and gingerly pushed my way 6 feet to the cash. The cashier told me how much to pay (which, since it’s in an airport, I had to take out a small mortgage to pay for it). I set everything down again, went into my computer bag, found my wallet, gave them my credit card, signed the receipt, waited for my card and my receipt, and then start the process of picking everything up again. I was ready to rush to my gate when I realized that I didn’t get any napkins. **And I ALWAYS need napkins.** Especially when eating on the run. The cashier wagged his head and said, “they’re over by the other cash station”. I had to shuffle over 3 ft to the right, set everything down in order to reach for the napkin dispenser (that serves one at a time) that was next to the cash that wasn’t open. **Please.** How hard would it have been for them to give me napkins with the ice cream? Make sure you “experience” the “regular” process you’re putting your customers through. If not, you risk that their bad/awkward/crazy experience overshadows the pleasure of your product. **Categories:** Business Essentials **Tags:** customers, experience, ice cream --- ### [Commericials. Super!](https://beknownforsomething.com/commericials-super/) **Published:** February 5, 2012 **Author:** BKFS **Content:** It’s a phenomenon. The Super bowl that is. **I’m not a sports person,** yet I sit with family and friends, eat, and watch the game. From the start to the finish. OK, I know who is playing (I had to look it up); but ultimately I find the super bowl games rather boring. Sp why do we watch? **There’s a social reason.** We love to have a “reason” to get together and be unified. And huge ratings say that most people are captivated in front of their TV. **Enter: Commercials.** When there’s a captive audience; there’s a great opportunity for ads. So what makes a good ad? Here’s 3 things that have to be present: **Engaging.** Know your audience and give them what they’re looking for. That can mean humor or a dramatic story line. **Branding.** If someone doesn’t remember what the brand name is; the ads are simply entertainment. There needs to be a simple brand message that ties the “idea” of the ad to the benefits of the product. **Memorable.** We are bombarded with ad images. So many (and increasing) that an ad has to be incredibly “breakthrough”. It has to catch us, keep us, and then stick with us. I’m looking forward to the game starting in a few minutes. Well, actually for the *commercials* to start. And I hope people don’t talk through them. I know, I’m hopeless. I love advertising! **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** advertising, brand, commercials, super bowl, superbowl --- ### [People HATE stuff in your Church; but still come. Here's why.](https://beknownforsomething.com/people-hate-stuff-in-your-church-but-still-come-heres-why/) **Published:** February 4, 2012 **Author:** BKFS **Content:** A person walks up to you and is **violently slapping their face**. It looks painful and you can’t understand why they’re doing the crazy action. “Does it hurt?” you ask? “Yes!” they weakly respond. “Then stop slapping yourself!” you quickly say. **It seems crazy.** Every day people do things to themselves that cause pain and discomfort. Yet they continue doing it. Just tune in to Facebook. *“I can’t believe I’m sick again”* — yet you know they live an unhealthy lifestyle of choices. *“Had to stay up incredibly late getting all the homework graded”* — and you realize, for the most part, it’s because of stupid priority imbalances. But ultimately, people do things because they get something positive from it. **A benefit.** People like eating like pigs (especially fatty or sugary foods), or they would rather socialize and have fun than do more important things. **Does that make sense?** Perhaps the person slapping themselves gets an emotional boost from all the people who take interest in them and who give them sympathy. The *physical* pain is WORTH enduring for the *psychological* bonus. **What are people enduring in your church in order to receive a boost?** I *hate* the incredibly uncomfortable (and too close) chairs our family endures in the service we go to. But I’m willing to endure it (for a while) for the benefits I receive. **What is it with your church?** It would be eye-opening to find out what it is. So, ask! And you may be in a position where you can say, “stop doing that” and come up with an easy solution that your congregation hasn’t thought about. You won’t know until you ask. I bet if you asked your staff, they could start a list. If you don’t have benefits to overshadow the problems, you have some huge issues. Ultimately, the benefits have to override the pain, or people will leave. *Unless, of course, your church is perfect.* **Categories:** Communication Strategy, Random Thoughts **Tags:** benefits, problems --- ### [Blogging. Simplified to 4 Tips.](https://beknownforsomething.com/blogging-simplified-to-4-tips/) **Published:** January 30, 2012 **Author:** BKFS **Content:** **I’ve been blogging for about 3 years.** I started, not because I had something to say, but because I was promoting the benefits of blogging in my seminars. I figured I should try it. And 300+ blogs later, I’ve learned a lot. Most importantly, my blogs are ALWAYS the top hits in our website. I have 1 blog that almost 10,000 have read. It’s given me influence I could never imagine. You need to start. **Here are 4 essential tips to doing it well (based on research):** 1. **Make it personal.** People love to read personal stories. Start with “I” and “Me”; then shift to “you” and “us”. Web pages that are personal blogs are read more and people spend more time on those pages. *We’re all voyeurs.* 2. **Make it short.** The average “non-blog” page keeps people’s attention for about 10 seconds. A blog page holds people for almost 60 seconds. The average person reads about 300 words in that time. *Keep your blog shorter than that.* 3. **Make it visual.** Attach a picture. Twice the people will read your blog if there’s a picture. *I guess we all love picture books.* I try to make my images a cleaver connection to the ultimate content of my blog. 4. **Make it simple.** Add numbers to your titles and 3 times the people will read your blog. We view titles like “The 4 essential facts about life” as easy, quick, and simple. I can’t read a book about “life” but I’ll take the time to see how you synthesized “life” into 4 points. *Use bullet points so that “scanners” will get intrigued.* **80% of American Adults want to write a book.** But few do. It’s easier to blog! We’d love to set up a simple, easy-to-edit blog on your web page. We’ll also associate it with your “brand”. Because, we let you “communicate. In unison.” **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** Blog, blogging, Communication Content, simplify, tips --- ### [Your Communication Team Needs 1 Very Important Thing](https://beknownforsomething.com/your-communication-team-needs-1-very-important-thing/) **Published:** January 29, 2012 **Author:** BKFS **Content:** **26 years.** It’s hard to believe that I’ve been professionally active in the branding, advertising, marketing field for that long. I’ve been a production artist, paste-up artist, production manager, designer, senior designer, art director, photographer, illustrator, creative director, copywriter, senior creative director, director of communications, vice-president of marketing, senior brand strategist, account supervisor and President. Like the days of old (yes, I’m feeling my age lately), I was mentored and apprenticed. I worked virtually every job in this industry. **That’s how much I love it.** Times have changed since I cut rubylith film, sketch marker mockups, waxed typesetting, drew bluelines and shot PMTs. I’ve adapted and grown to align myself with this amazing digital online age. My love continues to increase for what I do — and I’m in awe at how it works. **When it’s done right.** Now, more and more, churches are hiring internal **Communications Teams.** These people are either ministry leaders who love branding/advertising/marketing or they’re graphic designers who are trying to get the best communications developed for the church. **It’s a complex role** — and like all “internal” positions, it’s difficult to know if you’re doing the best work. If you’re not getting the results that your Pastoral team would like; you’re feel pressure. Perhaps a lot of pressure. **You need 1 thing. You need a Creative Director.** PinPoint is pleased to announce our **Virtual Creative Director** program. We work directly with you as a senior branding consultant that can provide (all or some of this): - Onsite encouragement and learning seminars (in your church). - Step-by-step analysis of what you’re doing right and what you need to improve. - Ongoing support, creative direction, and approvals. **We love the Church, and we love branding.** *Together we’re going to make a great team!* Simply contact me to get started. We custom develop a strategic plan that works perfectly with your team. *Know that you’re doing it correctly!* **Categories:** Announcements, Communication Strategy, Design Essentials **Tags:** church communication team, church communications, creative director, virtual creative director --- ### [Pick a Problem. Only One.](https://beknownforsomething.com/pick-a-problem-only-one/) **Published:** January 22, 2012 **Author:** BKFS **Content:** **Do you get overwhelmed easily?** Strangely, I do. It’s kind of crazy. I love taking complex tasks, organizing them and then accomplishing them. But I often get bogged down in getting things done. **When I’m successful;** I realize I follow a formula: - I get a clear overview of all the tasks (problems). - I remind myself what the benefits of finishing them is. - I look at how much time it’ll take to complete them. - I create a priority list from start to finish. Sometimes mentally, sometimes on paper. - Then I do each step. **One at a time.** **The key is often the last point.** I get overwhelmed when I think about all the tasks/problems at once. But when I have them broken into bite-sized steps, I set mini goals about getting them done. **What are major issues that you need to change/fix/resolve?** Are they overwhelming? What’s the **first** step? Start with it. *Shouldn’t take long;* then move onto the next step. Repeat. **Categories:** Communication Strategy, Random Thoughts **Tags:** goals, tasks --- ### [Fire People Without This 1 Quality.](https://beknownforsomething.com/fire-people-without-this-1-quality/) **Published:** January 21, 2012 **Author:** BKFS **Content:** **Remember your 1st job?** Mine was at a “Soup Salad Sandwich” kiosk in a Mall. I answered a newspaper ad and they requested an interview. I show up in a dress shirt and tie (pressed pants and all). *I don’t even dress that nice for church anymore!* The Manager met me in the reception area. I called him “sir” and told him I’d work hard for him. He asked what hours I could work and I remember simply telling him, “I’ll work whenever you need me; after school or on the weekend”. **He hired me on the spot.** Later, he told me that he had dozens of applicants but I seemed like an over-achiever. That word seemed negative to me. In fact, one of my supervisors in a future job told me that I needed “to stop being such an overachiever”. To “work like everyone else so they don’t look so bad”. Crazy. I stopped putting in unpaid overtime. Today I heard a business leader say, “Look at your staff. If they’re not overachievers, replace them”. Wow. **A definition of an overachiever:** > a person who is ambitious, driven, and motivated to do (and be) the best. **It’s the way great teams are made.** There’s nothing worse than being assigned to a project group (in college or high school) and getting stuck with the kid who doesn’t take initiative and allows others to do most of the work. And then takes the credit. Grrrrrr. Today, if you’re an entrepreneur, **you have control of yourself and the group**. Be an overachiever. Only hire overachievers. And the moment you get a sense that someone on your team falls short, start looking for someone else to replace them. Yes. Fire them. **I pledge today to be an overachiever.** I want to be as eager as that 16-year old seeking extra cash. And I’d love to taste one of the awesome sandwiches I used to make with fresh baked bread and fresh toppings. **Categories:** Business Essentials **Tags:** eager, employees, fire, let go, overachiever, work hard --- ### [5 Things Said on Deathbeds.](https://beknownforsomething.com/5-things-said-on-deathbeds/) **Published:** January 16, 2012 **Author:** BKFS **Content:** I’m always amazed at the *stuff* that gets passed around facebook. *I enjoy seeing what touches people.* The age-old “*what will you say on your deathbed?*” question came up the other day on someone’s status. A nurse who deals daily with dying patients; wrote a poignant blog about the **5 most common things** she hears. **Watching my mother die** and the professionals that helped had a huge impact on me. The environment that was so foreign to me (it’s burned into my memory) was so “usual” to them. They were amazing walking us through this normal part of life. **Dying.** I felt blessed to be present as my Mother left her frail earthly cancer-ridden body and entered heaven’s glory. So many people aren’t there at that moment. But these professionals see it regularly. **So, if you were dying right now, what would you be most happy with?** **What about disappointments?** I realize that it’s somewhat a morbid discussion — but shouldn’t we deal with it now (when we can change) than when we’re taking our last breath? Here’s the answers that the nurse posted (what she hears most often). Perhaps it’ll get you thinking about some much needed resolutions that we all need to make: 1. I wish I had the courage to live a life true to myself, not the life others expected of me. 2. I wish I didn’t work so hard. 3. I wish I had the courage to express my feelings. 4. I wish I stayed in touch with friends. 5. I wish that I had let myself be happier. That last one bites a bit. I want to be more content. This year I’m going to live my life in the moment. **I’m going to be present.** And I’m going to be happy knowing that God dealt me these cards and I’m playing them as best as I can. **Categories:** Random Thoughts **Tags:** death, deathbed, disappointments, happiness, resolutions --- ### [1 Thing To Make You Sell More.](https://beknownforsomething.com/1-thing-to-make-you-sell-more/) **Published:** January 15, 2012 **Author:** BKFS **Content:** I was in New Orleans this week for a great conference. Quality people that not only listened to me; but interacted with great questions. **Travel has gotten crazy.** *The airlines don’t get it.* Here are my simple “steps” to travel (and booking my flights): 1. **Go to the web to see what flights are available.** I like Travelocity. I check the “flexible” date box. This tells me what flights should cos and if I’d save money to go a day earlier or later. Then… 2. **I try to get a ‘deal’.** I go to individual airlines, [hotwire](https://www.hotwire.com/), expedia, [kayak](https://www.kayak.com/) (or similar) to get a deal. I do the same for my hotel and car. **I want to pay the least amount.** Period. It’s gotten to the point I don’t care what airline or the car rental brand. Because **the companies don’t *stand out*** as being different. And for the most part, they are *adequate* at best. Customer Service has turned into “do the least so you don’t get complaints”. They’re not excited to help you; they’re just pleasant. They don’t want to lose money; so they make us pay extra for everything. They make us cram our luggage into small carry-on bags; then they growl at us for taking so long getting on to the flights. **It wouldn’t take much to stand out in this “hohum” environment.** I understand that Southwest gets close to it. We don’t have Southwest service in out area so I don’t get to see it. But they’re always the top of the airlines for satisfaction. How about you? **Do you stand out?** Or do you do everything about the same as your competition. If so, your clients will compare you on price only. **Right now:** take the time to decide on how you’re going to break through in the marketplace. I guarantee that you’ll start selling more. **This is the first step to developing your brand.** You have to do it. *Today.* **Categories:** Business Essentials, Communication Strategy **Tags:** airline, be known, positioning, stand out, Travel --- ### [You DON'T NEED a website!](https://beknownforsomething.com/you-dont-need-a-website/) **Published:** January 9, 2012 **Author:** BKFS **Content:** It’s that time of year when you hear people say they want to *change* themselves. And when they tell you what they’re trying to change, they mention how they’re going to do it. Like: *“I want to get into shape”* and they suggest *“I’m going to go to the gym once a week”*. **You know that won’t work.** But they REALLY think it will. You know they need to go to a gym 3-4 times a week (with a trainer); and overhaul their horrendous diet. Not as easy sounding; but it’ll work better. Well, we get calls all the time from churches, ministries and businesses. They’re well-meaning. They have huge communication issues. And they say, “I need a new website”. **They don’t need a new website!** **The 3 things they ACTUALLY need:** 1. **A Strategy** – everyone needs a strategy for their communications. What do you want to achieve, what goals do you want met, what is your audience looking for from you? How will you deliver it? A strategy spells it out. 2. **Better Content** – People come to your website to find content. Not a cool looking design. It can be fun to find that, but ultimately they NEED well-produced content. 3. **A Content Management System (CMS)** – You need to have the ability to change your content regularly. If you’re not changing it, why would you expect people to come back regularly? This CMS should be easy to use, able to be delegated to many people (with password protection), and not come at a high cost (ours is free). **So, are you ready to do the HARD work?** You don’t need a new website; but it may be part of the overall plan. But a new website won’t solve your problems. **You need a communications coach.** You need [PinPoint](https://www.beknownforsomething.com/). Contact us today. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** Communication Content, communications, Content Management System, strategy, website --- ### [5 "Checkup" Questions (fearless entrepreneurs only!)](https://beknownforsomething.com/5-checkup-questions-fearless-entrepreneurs-only/) **Published:** January 8, 2012 **Author:** BKFS **Content:** It’s hard to believe that we’re almost half way through January already. How are you doing with your resolutions? Goal-setting? **There’s still time.** To be honest, I’ve been exploring and researching the possibilities for the new year over the last week; and this coming week, I’m going to narrow goals down and write them down. If you don’t write them down, they will fall by the wayside and you’ll never achieve them. **Goals are only effective if they’re written down.** And checked on. **Here’s the 5 questions I’m going to ask myself the first of every month** (to keep me on track): 1. **Overall, am I happy?** What’s the worst pain in my life? Can I change it? This is like taking an overall “temperature” at a doctor’s checkup. 2. **What’s the biggest success?** Did I cause it? No wrong answer here — in fact, I love to realize that something “outside of my control” caused something good to happen. This is a way to recognize it. 3. **What the one thing I should continue doing?** Stop doing? Duh! 4. **Am I balanced (spiritually, family-wise, business-wise, personally)?** Wow. I need more balance; and this is my reminder. 5. **Am I profitable and on track for reaching my goals?** Ultimately, if I’m not profitable, I NEED to change things. Drastically. I’ve developed a convenient .pdf that will help keep track of these answers. Just [contact me](https://www.beknownforsomething.com/) (use the form at the bottom of the home page) and I’ll send you it. I simply opened a file folder marked “Goals” and I’ll have 12 sheets in there by the end of the year. I can review them next January and see how to revise my goals for next year. **Ready to start with me?** There’s still time. Join me. **Categories:** Business Essentials **Tags:** balanced, checkup, goals, profitable --- ### [3 Things Every Church Should Do in 2012](https://beknownforsomething.com/3-things-every-church-should-do-in-2012/) **Published:** January 1, 2012 **Author:** BKFS **Content:** The top 3 US destinations for New Years are: New York City, Las Vegas, and Disney World. *I bet if you took 30 seconds, you could identify why.* **Have you considered why your church is a destination?** Each Sunday, it’s a destination for the people who attend. In fact, you could say that each Sunday, you are the top destination for your regular attenders. Do you know why? **In order to be a great church in 2012, you HAVE to identify and/or do these 3 key things.** The sooner you do, the better you’ll become. 1. **Know Who You Are.** There has to be key reasons why you have a local church. Why don’t you meet with the church down the street? God chose you to have a segment of His larger Church for a reason. Can you describe it? If you can’t, then your congregation can’t. And it’s hard to get people to invite others (the #1 way to grow your ministry) unless they know. 2. **Have a Plan.** If you don’t have goals for the next year, you will wander. *You’ll leave your congregation behind.* They’ll die without a vision. They need leadership. And leaders create plans (with motivation and steps necessary to carry out the plan). 3. **Communicate the Plan.** Some Churches have plans. The leadership gets together as a group and creates them. But the congregation doesn’t know or understand why they’re enduring change because they don’t know the ultimate goal. You have to communicate your vision (from the pulpit, in newsletters, small groups, website, etc). There’s nothing more aggravating than being in a vehicle, and not knowing where you’re going. **Are you ready to get started?** If you don’t know how to get started, [contact us](https://www.beknownforsomething.com/contact/). We can coach you through the process and/or help you with the communication materials. 2012 is going to be a great year! **Categories:** Communication Strategy, Random Thoughts **Tags:** communicate, destination, e-blast, plan, resolutions --- ### [3 Steps to Guaranteed Resolution Completion](https://beknownforsomething.com/3-steps-to-guaranteed-resolution-completion/) **Published:** January 1, 2012 **Author:** BKFS **Content:** **Happy New Year!** I find it interesting that 45% of American Adults will make a resolution in the first few days of this year. And **within 14 days**, 25% will have abandoned it. Huh? **Are you one on of them?** We ultimately know what we should do, but we don’t. We set goals and never reach them. We start strong; and don’t finish. It’s crazy. Last week, a friend and I talked about how we want to be different this year. And how we can make sure we actually follow through with our resolutions. Here’s **3 things** that will ensure a guaranteed resolution completion: 1. **Accountability.** If you make a decision by yourself, you may keep it. If you decide with someone who will gently (or not so gently) help you keep it, your odds go up. Another reason we should have good, close friends! 2. **A Schedule.** A year is a long time. Break your year into a regular schedule to make sure you achieve baby steps towards the goal (weekly, monthly, etc) 3. **A Goal.** Ah, the reason you’ll go through “pain”. If you’re making a resolution “just because” you will probably fail. Know your end goal. How you will feel, look, be. Then keep reminding yourself why you’re doing the baby steps. The more you remind and visualize the end, the easier the steps will be. **I’ve decided to have monthly checkups towards my end goals.** Next week I’ll start to post the 5 questions that I’ll ask myself every month. And the following week, I’m spending 4 days deciding what the end of 2012 will look like. Ready to take the journey with me? Send an [email to me](https://www.beknownforsomething.com/contact/) with “Resolution” in the subject line; and I’ll send you my “5 Questions” form that will keep track of your resolutions. Then, let’s get started! **Categories:** Business Essentials **Tags:** accountability, friends, goals, resolutions, schedule, systems --- ### [1 thing you MUST do before Dec 31.](https://beknownforsomething.com/1-thing-you-must-do-before-dec-31/) **Published:** December 19, 2011 **Author:** BKFS **Content:** Christmas parties make me realize how I dislike groups of people I really don’t know. It’s hard to say “I don’t know you” and proceed in launching the conversation. My inner shyness roars loudly. When conversations happen, I click into “interview” mode. Asking questions and while they’re answering, I feel if I don’t have a question prepared, there’ll be a horrible, awkward silence. **I need to listen more.** Risk silence; and really digest what I’ve just heard. As the year grinds to an end; are you listening? Or are you preparing to do/say/make/produce something else (because you fear the awkward silence of your office/business)? **In the next 2 weeks take the time to listen. You must.** - **Listen to yourself.** Often business owners don’t have time to listen to ourselves. You need to take time and ask yourself questions like: *What did I enjoy doing this year? What gave me the most fulfillment? What didn’t work? If I could totally guess based on intuition about this next year, what should I be planning for?* Then listen. Take notes. - **Listen to your team.** I hear from my team all the time, but I quickly create solutions out of their concerns. Instead, ask them questions where they don’t feel like you’re interrogating them. Tell them seriously, “there is no right or wrong answer”. Ask what they enjoy, what their goals are, what they perceive to be successes this year. Then listen. Take notes. - **Listen to your friends.** You do have close friends, right? If not, start now to develop friends that will be honest with you. Don’t defend or clarify them, instead… listen. Take notes. - **Listen to others.** I met a businessman recently and he couldn’t believe I wrote or read blogs. He said, “I’ve never met anyone I’d be interested in learning from”. What arrogance. Right? But when’s the last time you read a book? Blog? Article? Yes, the time to act will come (stay tuned to my new year’s post). *But for now*, listen. Hear. Understand. **Categories:** Business Essentials, Communication Strategy **Tags:** Blog, friends, listen --- ### [4 Things You Should Know About Website Hosting](https://beknownforsomething.com/4-things-you-should-know-about-website-hosting/) **Published:** December 18, 2011 **Author:** BKFS **Content:** Church websites are so essential! But your ‘website’ is only a tool for delivering effective content. We’ve been building church websites for 10 years and here’s 4 things to consider: 1. **Hosting has become a commodity.** So you should be paying about $10/month. Ensure the host allows you to change things easily and cancel (while you maintain ownership) at anytime. Also, check with your programmers to make sure they are familiar with the host before you sign a contract. They should offer unlimited emails and a large amount of storage space. And make sure that you don’t use a host known for pornography; ie. GoDaddy 2. **You don’t have to pay for a content management system.** WordPress (or similar open source engine) is the most popular website cms’s for churches today. They’re free. NO MONTHLY fees! 3. **Don’t settle for “one of their” templates.** Your website should look like your church (designed custom) — and what your print materials look like. This helps develop a brand for your church. And brands bring more people into a church. 85% of people visit a website before visiting a church. If your church doesn’t “feel” like your web; most of them will never return. 4. **Spend time on content.** It’s all about what you’re saying, not about the tool. Edit. Edit. Edit. The average person only reads 50 words on a page. Writing more ensures no one will read it. We write lots of tips/tricks/hints here on our blog for Churches, but if you have any questions, feel free to [contact me](https://www.beknownforsomething.com/contact/) directly (I love the Lord and want to help the church!) **Categories:** Communication Strategy, Website Design **Tags:** custom websites, web host, web hosting, website hosting --- ### [1 Church. Many Locations. Guaranteed.](https://beknownforsomething.com/1-church-many-locations-guaranteed/) **Published:** December 11, 2011 **Author:** BKFS **Content:** **Multi-site churches are here for awhile.** They make sense. The failure rate’s low, the cost to set up should be low, and you can reach more people for Christ. I continually hear Pastors say they’re “1 church, many locations”. But in actuality, **it’s far from the truth.** When you set up a church in a different location and allow different people to attend it for many reasons, why would you think your locations would feel the same? **What’s the glue to make it happen?** **In order to create unity,** and to ensure that everyone (staff and congregation) are on the same page, **you need to take these 3 steps:** 1. **Know who you are.** Some people call it your DNA. It’s the main benefits that your current congregation have chosen you specifically for. It’s what you do best. Most times, your congregation is similar in demographic and psycho-graphic (birds of a feather, tend to flock together). You need to identify who that audience is; and what most of them perceive as the benefit of attending. 2. **Control your perceived benefits.** Once you have the “many” (I hope) benefits in mind; consider which fits with the vision, direction and mission of your local church. Then claim it! Develop a short tagline (positioning statement) that describe that key benefit. If you keep reminding your congregation of this benefit over and over, they’ll use it to attract others who also need it. 3. **Communicate. In Unison.** Make sure as you create more venues; you communicate that key benefit over and over. Be consistent and you’ll actually achieve what you want. Unity of who you are. Make sure you preach it regularly, have it in every print piece and as a golden thread throughout your website. The sooner you do this the better (and more unified) you’ll become! **Categories:** Communication Strategy, Design Essentials, Thread **Tags:** benefits, control, Multi-site, multisite, positioning, thread, unity, venues, video-venue --- ### [3 Ways to Improve Your Website Now.](https://beknownforsomething.com/3-ways-to-improve-your-website-now/) **Published:** December 11, 2011 **Author:** BKFS **Content:** **I love seeing TV shows with self-improvement tips.** *How to dress better, how to talk to people, how to take better pictures, how to use electronics, etc.* I’m a sucker for the before/after pictures. The contrast emphasizes what needs to be done (and suffering the pain of doing them). How would you improve your website? You have the “before” picture if you go to your URL now. Here’s 3 ways to improve it so you will be found and enjoyed (and have amazing “after” pictures too!): 1. **Check Keywords.** If you “*view source*” (right-click on your homepage background); you get to see the code that created your website. Often, command-F will allow you to search with in that code. Search for “keywords”. If you can’t find a list of them, you’re not going to be found easily on search engines. Think about 10 words that you want to be found for — they should describe your benefits and your products. BE CAREFUL: Don’t have too many. And make sure you’re using these words in your page content (search engines check to make sure you do!) 2. **Edit.** The average person reads 300 words/min; but only spend about 10 seconds “reading” your pages. That means they can only take in about *50 words* in that time. Make sure you’re editing your pages to a couple of sentences and some bullet points. Blogs get people to read for about a minute; so on those pages, you get 300 words! That’s why this blog is 294 words and 3 points. 3. **Engage.** Consider your audience — what are they looking for on your website? Then think creatively to engage them with it. Consider interactivity — people love to fill out short forms, watch videos, look at galleries and search/filter information (to give them a “custom” feel on your website). **Categories:** Business Essentials, Communication Strategy, Design Essentials, Website Design **Tags:** Before and After, editing, Engagement, improve, improvements, Interactivity, SEO, website --- ### [2 Reasons you MUST be on Social Media](https://beknownforsomething.com/2-reasons-you-must-be-on-social-media/) **Published:** November 20, 2011 **Author:** BKFS **Content:** Rex Miller (who I recently had the privilege to share lunch) wrote a thought provoking book, *Millennium Matrix*, where he describes the “eras” of change. **From Oral to Print to Broadcast to Digital.** As I observed these eras, I realized that we went through these changes based on benefits. If we wouldn’t benefit from the change, we wouldn’t probably enduring the change problems. **What are the benefits?** 1\. Each time we move forward; **we increased the impact/size of our audience**. And 2) **we save time** reaching that audience. I believe we are now in another era that’s not talked about in the book. It’s perhaps an extension of the Digital age. It’s the “social” era. And even though we believe that the Digital age allowed us to have a limitless audience potential and the fastest speed delivery; social expands that. Allow me to introduce the words: *limitless-er* and *fastest-er*. **Social media is just that.** The potential is so huge; we don’t have the words to describe it. So why should we be doing social media communication? It extends our audience at such a huge rate and does it so fast that there’s no other way to do it. But it’s got to be **done right** (strategy) by the **right people** (the best people on the bus in the right seats) with the **right content** (following the 80/20 rule of entertainment to marketing ratio). But then again, that formula has been necessary for every era. **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** audience, eras, Millennium Matrix, Rex Miller, save time, social --- ### [Stop doing these 3 things.](https://beknownforsomething.com/stop-doing-these-3-things/) **Published:** November 20, 2011 **Author:** BKFS **Content:** Ever felt like you’re **wasting your time** doing a bunch of stuff? It’s probably because the benefits are overshadowed by the work involved. You have a couple of options: change what (or how) you’re doing the stuff or STOP! **We’re busy people.** I don’t have much extra time. And I’m sure you concur. So why do we do things that don’t return the results we’re looking for? We seem to decide to do things; but rarely ever to stop doing. **PLEASE STOP doing these 3 things!** 1. **Websites.** Stop creating websites that have far too much content. Long paragraphs and more words than 50/page. Most people don’t stay much more than 10 seconds/page; and they don’t read any “dense” paragraphs. Why produce websites with these pages if no one’s reading them? 2. **Social Media.** Everyone thinks they need to be on social media. If you don’t enjoy it, stop doing it. But get someone else to do it. Someone who’ll love it, make it interesting and entertain your followers. Why produce boring status updates and tweets when most people ignore them anyway? 3. **Blogs.** A lot of people read blogs. But make sure they’re reading yours. If the analytics say that just a few people are ever going to the pages, consider stopping — or changing your content. And always keep your blogs to about 300 words. Why write blogs that no one are reading? Of course, you can continue if someone is “*forcing*” you. Or if your counsellor recommends you vent somewhere. Other than that, I’d stop it. And change what you’re doing to get more time. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** blogs, social, stop, websites --- ### [3 Resolves (and 1 Confession)](https://beknownforsomething.com/3-resolves-and-1-confession/) **Published:** November 13, 2011 **Author:** BKFS **Content:** I’m reading *Good to Great* again with some of my friends. We heard Jim Collins speak at a conference about his new book but decided (since we want to lead GREAT businesses/ministries) to go back and re-read his classic. **This month, we’re reading the first 2 chapters.** The first? A summary of his process written to excite us. The 2nd chapter? The meat starts. The book uses imperial data to prove why some “good” companies become great. It took years of research and it’s still very relevant. **Leadership is tackled first.** What he calls Level 5 leadership. The crazy blend of humility and willingness to move forward. Do you have that? As he explains the other 4 levels that leads to this mega-leader; I’m struck by something he doesn’t deal with specifically in the book. *The ability to work with others.* Often I fail at that. **I struggle between the “doing it myself” complex and “motivating others” satisfaction.** This drives me crazy. What am I going to do? **Here’s 3 resolves:** 1. **Never work alone.** I need to include someone else in all I do. 2 minds usually come up with better creativity. 2. **Never cease to encourage.** I want to see others excel. I don’t need the credit; I would rather have the pleasure of seeing someone else take it (yes, I need to repeat this over and over). 3. **Never stop recognizing others who allowed you to shine.** I didn’t get here by myself. I couldn’t have done this without a supportive wife and kids or the bosses that pushed and motivated me. Or without my faith. OK. I confess. I haven’t read the whole 2nd chapter yet. I had to stop and write this blog. I want to be a Level 5 leader. But I need to work on some of the lower levels first. **Categories:** Business Essentials **Tags:** encourage, Good to Great, leadership, Motivate --- ### [3 Regrets from WFX Dallas](https://beknownforsomething.com/3-regrets-from-wfx-dallas/) **Published:** November 13, 2011 **Author:** BKFS **Content:** I’m traveling back from the **Dallas Worship Facilities Expo**. This felt like the best WFX ever. Because I’m on the board this year? Nah. I was only a cheerleader for the amazing conference staff. Maybe after a couple years of lamenting the economy and cut conference/travel budgets, Ministry Leaders realized that they’ve “paused” their lives long enough. **They’re ready to move forward.** Almost everyone I talked to, wanted to know how they could improve and communicate more effectively. I was willing to provide the information (of course). I spoke twice and each time God favored me with amazing crowds and the words to speak (*can I blame Him for my jokes?*). After speaking, I often have regrets. Like, “should I have said that” or “should I have said more”. But overall; I ended this amazing conference with 3 regrets: 1. **Never enough Time.** I brought “extra” work with me. Even a list of clients to call. But I didn’t have time. Quite frankly, I couldn’t accomplish most of what I wanted. I’m not sure how to fix this in the future. 2. **Not setting up more meetings.** Before the conference, I set up several meetings and was included in others. Wow. I wish I could have done more. I learned so much from others and it completed the show’s impact. 3. **The Hot Dog.** Yes. Thursday wake-up: 5:45am. Checked out, drove to the conference. Set up PepsiMax display and presentation. Shared. Answered questions for an hour. Then expo hall to talked to dozens who had questions. Then 1:43pm; I broke away and had a $4 hot dog. It was still heavy on my breath and my stomach when I “went live” for my social media talk at 4. I learned a lot at WFX Dallas. And I certainly will learn from my regrets. I may never have a hot dog again. **Categories:** Communication Strategy, Random Thoughts **Tags:** Conference, meetings, regrets, time, WFX --- ### [3 Critical Things Realtors and Business Owners Need to Know (and do!)](https://beknownforsomething.com/3-critical-things-realtors-and-business-owners-need-to-know-and-do/) **Published:** October 24, 2011 **Author:** BKFS **Content:** I recently spoke at a Realtors’ Conference. Really great people. You know, the kind that love to talk, love to take interest in what you do, and love to sell. It made me thing about how *selling a house* is similar to your *business website*. **Imagine if you were selling your house.** Then imagine that a few people were going to look at it. You want it to be perfect. Research says that **1) where your house is located is critical, 2) what your kitchen, bathrooms and family room looks like are key, 3) and how uncluttered your overall home is plays a huge role** in the success of selling your home. What about your business’ website? Surprisingly, the same things matter: 1. **Location is everything.** Essentially you need to make sure you’ll be found where people are looking. Search Engines! SEO rules matter. Check out what I’ve said before about these [rules](https://www.beknownforsomething.com/seo-is-a-waste-of-money/). 2. **People will usually click only 3 times.** Yep, just 3 times in your website on average, before they go elsewhere. Consider your audience and consider the 3 spots they’ll look. Get them right, and they’ll love you. 3. **Simplify, simplify, simplify.** Less is more. The average person can only scan about 50 words per page. If you have too many things on a page, they’ll give up and not read *anything*. So… if you’re working hard at creating a “deep”, complex website; you’re doing it only for yourself. Because no one else (except for your Mother maybe) will wade through your material. It’s a tough housing market. I wouldn’t want to be a realtor right now. But, think about it! It’s an extremely difficult business economy right now too! Make sure you’re doing things right and you’ll reap the rewards. The ones who don’t will continue to vanish. **Categories:** Business Essentials, Design Essentials, Website Design **Tags:** 3 click rule, location, realtor, SEO, simplify, website --- ### [Church gone Mobile.](https://beknownforsomething.com/church-gone-mobile/) **Published:** October 23, 2011 **Author:** BKFS **Content:** I always like when someone asks, “what church do you go to?” The standard answer is *Local Denomination Church in Local Community*. I love the local church; but just when we started “doing” local church fairly well, the church is on the move. Of course, we’re part of the global “Church”; and we can “meet” anywhere when a few of us get together. But the local church is becoming more dynamic. **And you should get ready for it.** - **Church likes meeting outside of its walls.** “Third space” is the buzz word. Congregations love meeting outside of their church or home to do something other than regular programming. Building *community* is huge. Think about spaces in your church that can be used for “third space” for businessmen. And think about where your church groups can meet for community building activities. Like a local park, a Starbucks, a community center, etc. - **People are researching on their mobile devices.** More and more people are using ipads and smartphones to search and research. Make sure your church has a great looking mobile site that looks amazing on small screens. And you’re connected to apps and phone services. It’s a different way of thinking; yet it continues down the path of “less is more”. Simplify! - **Congregations are watching videos.** A recent stat says that more than half of Christians are downloading and engaging with podcasts. And many, for one reason or another, stay at home and watch church on a computer screen. Plus, the ability to tag and filter your sermons so anyone can access your library is invaluable. Remember, that the seeker loves to view a bit of a service before coming to your building. **Church is on the move!** This is a great thing — it’s as Christ intended it I believe. The more we get outside our doors, the more that people will see this “church” thing is more than a “Sunday” thing. **Categories:** Communication Strategy, Website Design **Tags:** community, ipad, iPhone, mobile, third place, website --- ### [Know Your Sweet Spot.](https://beknownforsomething.com/know-your-sweet-spot/) **Published:** October 16, 2011 **Author:** BKFS **Content:** **I love chocolate.** In fact, this morning, I saw a bag emblazoned with “Hershey” on the side, and my mouth started to water. Of course, one must balance a sweet tooth with a salt tooth. **Do you have a “sweet spot”?** A special location that really *works*. **3 come quickly to mind. And they’re totally free!** 1. **How you use your time.** Have you considered where you are when you get the most work done? What are you listening to? How do you stop distractions? Do you have a coffee or a PepsiMax near by? Figure this out, and you can control your *sweet spot* and get *more done*. 2. **How you sell to people.** We all “sell” on a regular basis. Have you ever considered the questions you asked that led you to a sale? How about the time of day? The day of the week? Is it in person, on the phone, via email, linkedin, or text? Figure this out, and you can control your *sweet spot* and *sell more*. 3. **How to get people to stay on your website.** This key “sales” and “information” tool needs people to “stay” on it. The average person only takes 3 seconds to decide if they will. And 97% of the people will first look in the same location on every website they go. It’s the sweet spot. You must have a professional logo and a simple declaration of what your benefit is (your positioning) in this location. It’s the upper left corner of your homepage. Figure this out, and you can get more people to stay on your website and receive your benefit. **There’s probably other sweet spots too.** Like where on the club to hit the golf ball, the amount of time we encourage someone, or how long a blog should be (300 words). And I’m there. **Categories:** Business Essentials, Communication Strategy, Design Essentials, Website Design **Tags:** productivity, sales, sweet spot, time, website, work --- ### [Convert Your Message. Please!](https://beknownforsomething.com/convert-your-message-please/) **Published:** October 16, 2011 **Author:** BKFS **Content:** **I bought an iPhone 4S this weekend** (with 3 million others). I was excited to get it setup. I plugged it into iTunes and hit “setup new phone”. It was a *new* phone. The other option of “restore a phone from backup” went un-clicked. I wasn’t *restoring* anything. Except I was *wrong*. **Don’t misunderstand.** The phone works perfectly. I have my songs, apps and mail accounts; as promised. The *content* was correct. Except, what I received wasn’t personalized. I lost my passwords, game totals, extras, etc. I should’ve touched the “restore” option. **Have you considered that sermons are much like this?** You have a message that you want to deliver. It’s solid, Biblical, and personal. People even show up to “download it”. Will they receive it personally? Only if you follow these 3 things: 1. **New Habits:** The average person (especially Gen Y) doesn’t listen anymore to what “you” think about something, unless you relate it “what’s in it for them”. 2. **Time is Limited:** They also have a very limited attention span. Think 30 second commercials and 2 min YouTube videos. If you only deliver “raw” data and information, without telling people how to “use” it, or “benefit” from it, they are more likely to tune you out. On average, people don’t spend time figuring out an “application” anymore. 3. **Delivery needs Conversion:** Convert your info (scripture, points, insight) into a motivational benefit. You know, “application”. Except it NEEDS to be said in a beneficial way (i.e. “If you do what this scripture says…”, “This is important because if you don’t follow this principle…”, “An easy way to do this, would be…”, etc.) It sounds like a “technicality”. You’re delivering the message well now, right? Except, like touching the wrong button during the sync process, people won’t get it correctly. For me, and my iPhone, it’s too late. For you? It’s as easy as a simple conversion. Start this week! **Categories:** Communication Strategy **Tags:** benefits, convert, Gen Y, iphone 4S, message, sermon, time --- ### [Wanted: An Apprentice.](https://beknownforsomething.com/wanted-an-apprentice/) **Published:** October 9, 2011 **Author:** BKFS **Content:** I just got back from the Catalyst Leadership Conference in Atlanta. 13,000 Leaders. Andy Stanley started the 2-day conference and he ended it as the last speaker. He always amazes me when **he states things I know; but challenges me with things I’ve never thought of.** He brought up the idea of having an Apprentice. And what convinced me that I need to have an Apprentice? This quote: > **“Someday someone will do what you’re doing. Wouldn’t it be good to be there when they do it?”** It’s sobering to think about. But we’re all replaceable — wouldn’t it be GREAT to help prepare someone for your job! **How do we apprentice someone?** **Never Work Alone:** Model what you do. Explain Why you do it. Demonstrate how you do it. It’s that simple. But Andy added an important thing. We’re never told to “fill someone’s cup”; but instead we’re to “empty ours”. **If you’re a step ahead of someone else; you can apprentice.** Still don’t feel you’re ready? Then that qualifies you — because no one EVER feels it. And if you do? Then you may check your humility. I can’t imagine that anyone can learn from me. Or that I have THAT much to teach. But I want to apprentice someone. **Someone who:** - Is willing to learn - Will work hard - Will have fun in the process - Will teach me what they know too So, the search begins. And the fun! Watching someone become better than me. I’m ready to replace myself. I just need the right person… anyone willing? **Categories:** Business Essentials **Tags:** Apprentice, Catalyst, employment, leadership, teach --- ### [Missed Catalyst? 9 Important Things you Missed!](https://beknownforsomething.com/missed-catalyst-9-important-things-you-missed/) **Published:** October 9, 2011 **Author:** BKFS **Content:** Just got back from Catalyst — the premier Christian Leadership conference in Atlanta. 13,000 people, 2-days and so many challenges. **Challenges: the good kind.** The ones you listen to and realize that what you just heard will change you. If you do something with them! The Conference theme was *“Be Present”*. And I was. Now I want to *“Be Motivated”* to work on these things. Pouring through my notes, and starting with a BUNCH of important things that I learned; **I narrowed them down until I found 9 things that changed me.** And that’s what conferences are all about! **Here are the 9** (and I’ll explain those that need a bit)**:** 1. **“Do for One; what you can’t do for Everyone”** –Andy Stanley 2. **“Set a 20-mile march and stick with it”** — Jim Collins. Most leaders who succeed in doing something extraordinary set a pace (goal) and stick to it. No matter what. 3. **“What are you going to do with the Dash”** — Dave Ramsey. On your tombstone, you’ll have your birth date and your death date — with a dash in between. What you do with the Dash is the most important thing. 4. **“If we had the Transcripts of our prayers from the last Year; what would the theme be?”** — Francis Chan. He contends that God doesn’t always listen to selfish prayers. 5. **“Since when is Jesus not enough?”** — Judah Smith 6. **“We need to reset our worst case scenario”** — Mark Driscoll. If death is “being with Jesus”, how can it be the worst case scenario? 7. **“There are more Christians leaving the church and faith than staying”** — David Kinnaman 8. **“Something’s wrong when you’re with God; and YOU are doing ALL the talking”** — Priscilla Shirer 9. **“Jesus selected his leaders; not relying on Volunteers.”** — Andy Stanley I ended the conference by purchasing tickets for next year. And hopefully in 12 months I’ll be a changed person as I put these into practice. Join me next year. *Only if you want to be challenged!* **Categories:** Random Thoughts **Tags:** Atlanta, Catalyst, Challenge, Conference, leadership --- ### [STOP! Look here. Now!](https://beknownforsomething.com/stop-look-here-now/) **Published:** September 25, 2011 **Author:** BKFS **Content:** I just got back from talking with a large church in Atlanta area about their branding, marketing and communications. Driving the 6 hours both ways was a time of recharging for me. **I like to be alone.** Don’t get me wrong, I value family and friendship, I love meeting with clients, I even enjoy teaching seminars with lots of people. But I cherish the times that I can sit and think. My mind wanders from topic to topic. *I solve the world’s problems, I dream towards the future.* And then, something interrupts and screams **STOP! Look here. Now!** A billboard will catch my eye and I’ll read its simple message. It diverts my thoughts to what it wants. **You can do the same.** People are wandering around the internet with purpose (or sometimes with very little purpose); they’re thinking about many things. It’s hard to imagine what they are. But when they stumble or click on your website, you need to know when and where they’ll look. And surprisingly, **people who come to your website will:** - Take only 3 seconds to decide if your website is the place to be. You have to act quickly to get their attention. - Always start in the same place on most pages. The upper left corner. It’s THE spot to catch their eye. - Will need you to “stop” them with a message that quickly describes the benefits for them. **The solution?** Make sure that 97% of the people who come to your website will see your logo (doesn’t have to be big); and a clear, simple, easy-to-remember positioning statement needs to be under the logo (that’s in the upper left corner). It’ll be the first thing people see, and it’ll be the first step in delivering the promise that’s built into your positioning. **I’m a sucker for a good, short message.** That’s why I ended up at a *Dairy Queen* on the way back home. I saw their billboard, realized their ice cream would be *exactly* the thing to satisfy my sweet-tooth. Your positioning will do the same. People will stay and love your product. **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** attention, benefit, Logo, positioning, website --- ### [4 Ways You May be Failing.](https://beknownforsomething.com/4-ways-you-may-be-failing/) **Published:** September 25, 2011 **Author:** BKFS **Content:** My wife’s baking an apple pie right now. The house is *full of the wonderful smells*. We all love to eat them. I’d pay a lot to eat her pie. Have you wondered why some companies are wildly successful (even in these economic times)? While some (perhaps you) are struggling? **Most time, it comes down to only 4 things.** But they’re 4 BIG things: 1. **Product.** Take a look at your product (or service). Is it the best it can be? Can you improve it so that more will desire it? Satisfied? Then move on to the next… 2. **Audience.** In order for an amazing product/service to be successful; you have to have a willing audience that will pay for it. It’s not always just the product, but often the price (and economic factors) that affects this important group. Make sure that your product appeals to a targeted group; and they are large enough to give you enough revenue. 3. **Benefit.** Once you have the right product for a large (yet targeted) audience, you have to communicate your benefit. And the benefit must be so compelling that they will cross the “pain threshold” to get it. Pain can be money, geography, time or any other thing that stands in the way of getting your product/service. **People don’t buy products, they buy benefits.** 4. **Communication.** Once the benefits are determined, you have to communicate them consistently (“in unison” we like to say); and in the right place; for the right amount of time. Don’t think that you can simply utter your message and the whole world will “convert” to your product. It doesn’t happen that way. You have to invest in saying it over, and over again. Even as I write this, I realize that I need to hone these 4 things in our company. I’d like to say that one is more important than the other. But they all have to blend together like a great recipe. **Like the recipe my wife uses to make pies.** Are you willing? We’d love to help you succeed. [Contact us](https://www.beknownforsomething.com/) today! **Categories:** Business Essentials, Communication Strategy **Tags:** audience, benefit, benefits, communications, consistency, fail, Failure, marketing, price, product --- ### [Extra, Extra. God's news is good news.](https://beknownforsomething.com/extra-extra-gods-news-is-good-news/) **Published:** September 11, 2011 **Author:** BKFS **Content:** *10 years.* **In Canada and United States, the media loves to remember.** Consider the amount of time that “the talking heads” have to *discuss* and *show* about a certain theme. Consider how many minutes of coverage you’ve seen about 9-11 in the last few days and today. **Have you ever wondered how a church or a Pastor gets interviewed or included in the coverage?** It seems that the media still likes to cover a religious angle. This is a HUGE opportunity for you. **Here’s 3 steps to getting good media coverage.** **Know your media opportunities.** In the good times, try to get to know all your local media choices. Then set out to meet or connect with a reporter or media chief. Let them know that you care about them and what they do. Hone your skills of communication. **Know what the media needs.** The media needs to be interesting. They also need fast stories. The more you can supply story angles, well-developed material, and entertaining information (that’s not blatantly self-promotion); the more you’ll be used. **Know when to step up.** Consider the times in the year that religion and the church angle makes sense. *Those are the easy ones.* Once you’ve mastered them, you can then react quickly enough when the unplanned happens. Things like disasters and spontaneous “good” things. You want to get your message out. **And God’s message is critical for today.** Therefore, it’s very important for the church (you!) to do their role in Public Relations. So… what’s the next date this year, that I’ll see you on TV or in the newspaper? *Good PR is worth three times what an ad costs.* **Categories:** Communication Strategy, Random Thoughts **Tags:** coverage, media, news, PR, Public Relations --- ### [3000+ Days. Almost 3000 Deaths. A Big Change.](https://beknownforsomething.com/3000-days-almost-3000-deaths-a-big-change/) **Published:** September 11, 2011 **Author:** BKFS **Content:** We’d just moved to the United States from Canada. And had just decided that the future for our family was going to be in North Carolina. We were going to start a branding agency. **Changes.** I was raised in Canada. In my childhood, I celebrated victories of the past, and my family often talked about the freedoms we had. It was a theme that ran through my school years; but I never fully understood the price. Then, on a beautiful sunny morning, in front of my computer, I worked on a business plan and some design work. As I sat alone in my home office, the TV glowed in the background. Matt Lauer interrupted; “a plane has hit the World Trade Center tower”. I’d never been to Lower Manhattan, didn’t really know much about those towers, and never in my wildest imagination did I realize how much my life would change that day. **As the day unfolded, I couldn’t work.** I was spellbound as I watch the second plane. The towers fall. The pentagon. Flight 93 in Shanksville. My optimism was converted to uncertainty. So many lives were snuffed out in death. That day, I changed. - I realized that I took *freedom* for granted. - I never fully *appreciated* first responders. - I never considered that a people group in the world; *hated me* for the freedoms I enjoyed. Today, as I reminisce about September 11, 2001, I realize that the 10 years has changed me. And like the years of business has too; it’s matured me, and allowed me to have a healthy skepticism in the people I meet. But most of all, **I celebrate and value my freedoms.** We need to thank God for them. *While they last.* **Categories:** Business Essentials **Tags:** 9-11, 911, changes, freedom, September 11, start --- ### [Happy Irony Day.](https://beknownforsomething.com/happy-irony-day/) **Published:** September 5, 2011 **Author:** BKFS **Content:** **Today we celebrate Labor Day.** By not working. What an irony! The one thing I hear from the businesses we work with (as well as from my own experience from running [PCG](https://www.beknownforsomething.com/)); is that it’s a lot of hard work.And that’s an understatement. Especially in these hard economic times. **What are the steps to a successful business?** 1. Have a **great idea** for a product and service (that doesn’t have much competition). 2. Have **enough audience** that is willing to **pay enough** to get that product or service. 3. Have the **ability to work** the long, tireless, thankless, hours that are required to get it off the ground (and then to sustain it!) 4. Oh, and **enough money** to sustain yourself (and a good marketing plan) as well as anyone else who’s committed to your success while you wait (and wait) for enough cash to come in on a regular basis to provide. I know this is simplistic. But if you have these 4 things, you can have a wildly successful company. If y**ou don’t have one of them?** **Don’t start a business!** *Instead, enjoy what you’re doing right now; working for someone else; with little risk. You’ll have a good fulfilling life.* But for you who have figured out the “start my own business” route? **Rest today.** But get back to work soon. Keep doing it right. And if we can help in any way, we’d like that. You can contact me directly via this [form](https://www.beknownforsomething.com/contact/). **If you do it well,** you’ll reap the fulling rewards of controlling something that’s bigger than you; helping customers ; and even occasionally working your own schedule. Right now, I’d never want to trade it for anything. *Celebrate.* It’s Labor day. This day’s for you. **Categories:** Business Essentials **Tags:** audience, cashflow, labor day, product, starting a business, success, work --- ### [4 Things to a Different Ministry this Fall](https://beknownforsomething.com/4-things-to-a-different-ministry-this-fall/) **Published:** September 4, 2011 **Author:** BKFS **Content:** It’s fall. With the turning of the calendar page, September arrives, then Labor Day, then… WHAT? **Let’s brainstorm some GREAT things to do.** I know too many church leaders who get so wrapped up in programs, things to do, and church politics; that they forget the PEOPLE! **Quickly, here are 4 things to make your fall amazing!** 1. **Remind yourself why you are doing what you’re doing.** Then eliminate the things that stand in your way of achieving those things. I know, I know, some of those things are important (but only so you can do your main purpose!); just realize that the majority of your thoughts, dreams and work need to be toward the MAIN thing. 2. **Personally thank people who are working with you.** From the top to the bottom. Will that take awhile?! Yes. But it’s worth it (and probably will be so rewarding, that you’ll start with this, next time!) 3. **Spend quality time with your family.** What does this have to do with anything?!? A lot. Perhaps it’s because I just had an awkward, heart-breaking discussion with someone in ministry whose marriage is failing. *It’s not God’s intention to have your marriage fail while doing ministry.* It’s time to get on a schedule. You **can** do everything. Start to delegate more, work harder during your work hours, and then share/dream/pray with your spouse. Include them in your day. Love them. 4. **Ask questions.** Sit and listen. Stop telling, preaching, teaching and directing. And listen, really listen to your people. They have so much to offer you. Open yourself up to them — who knows, you may even develop a friendship. And you NEED a close friend. **I talk to so many people in the pew who are sick and tired of dysfunctional leadership in the Church.** This doesn’t have to be you and your ministry. Enjoy this fall, do things different if you want different results! **Categories:** Communication Strategy, Random Thoughts **Tags:** fall, family, listen, love, Ministry, People, Purpose, thank, work --- ### [Fresh Start. Refreshing Start.](https://beknownforsomething.com/fresh-start-refreshing-start/) **Published:** August 29, 2011 **Author:** BKFS **Content:** For 12 years every August, we’ve prepared our sons to prepare for the start of their school year. And, even though it’s been decades since I was in ‘formal’ school, I remember the freshness of the fall when school was starting. Close your eyes, take a deep, deep breath, and remember what that feeling was like. Although it was always after Labor Day when we went back to school. **Now consider the things we remind our sons.** And even though I’ll relay it to you the way we did with our sons this week, think about the way you can approach your business this fall. You can truly have a fresh start. - **Have optimism.** The only way to approach a new year is with optimism. If you allow pessimism to take hold, it will become self fulfilling. - **Stop concentrating on the things they can’t control.** There are so many things that we do control; if we focus on them, the ones we don’t control will have less control. - **Have the right materials.** Find out what you need, and get it. If it’s recommended, there’s a reason it was. - **Pray for good Teachers.** And ultimately, the teachers will make a difference. A classroom without a teacher isn’t a classroom. We all need people to learn from. And once you have these things in place, the fall will be amazing. Especially if we put our entire effort behind our goals. **This will be the best fall yet.** Is there anything else your parents reminded you for the fall? Let me know! **Categories:** Business Essentials **Tags:** fall, goals, materials, optimism, School, Teacher --- ### [2 Things Churches can Learn from Dominos Pizza](https://beknownforsomething.com/2-things-churches-can-learn-from-dominos-pizza/) **Published:** August 28, 2011 **Author:** BKFS **Content:** At Church conferences, Pastors question me about social media. **What should they do if someone posts complaints or inappropriate things on the Church’s social media.** *“Do we just delete them?”* No! Most people know (who use social media regularly) is: people do not represent the organization where they are posting; but they represent their own ideas (as wacky or as truthful as they may be). **Dominos Pizza** (who just reworked their recipes) **decided to create a large billboard (125 ft wide) in Time Square** to post what *everyone* is saying about them (through a live twitter feed). Wow. The exact opposite approach than a lot of churches who are afraid to have something posted on their page. They weren’t scared at all of what people were saying. ![](https://www.beknownforsomething.com/wp-content/uploads/2011/08/Times-Square-Billboard_300dpi.jpg "Times-Square-Billboard_300dpi - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")What would happen if your church community posted their genuine feelings so that the whole world could see? Would you be willing? Here’s 2 things Dominos wanted to emphasize (and the church should learn from it!): 1. **Listening:** It was a subtle way to say; we listen. Every post is interesting, engaging and informative. The Church is so used to “telling” and “preaching” that it’s gotten the perception that it’s not listening. *Are you?* How can someone tell you what they’re thinking? And how do you reward it? 2. **Transparent:** A company or organization often has a secret “comments” box. Anonymously, people can comment on whatever they want. By Dominos having it totally “public”; it says that the organization is willing to be transparent with the world. Pastors often are concerned to not allow others to “share” openly, in case others may start having the same concerns. Wouldn’t it be better to deal with these things openly? **What’s happened with the Dominos board?** 80% of the comments are positive and 20% are mainly constructive criticism according to their spokesperson. Most of all it emphasizes their commitment to customer feedback. Wouldn’t that be a wise thing for the church to be known for? *Something to think about.* **Categories:** Communication Strategy, Social Media **Tags:** feedback, listening, social media, transparency --- ### [3 Reasons Why It's Good to Visit the Past](https://beknownforsomething.com/3-reasons-why-its-good-to-visit-the-past/) **Published:** August 21, 2011 **Author:** BKFS **Content:** We’re approaching our 10th anniversary at [PinPoint Creative Group](https://www.beknownforsomething.com/). And this week I stopped into our *very* 1st office location. The one where our business practice was born. **It was good for me.** Over the last couple of years, it’s been challenging as our client-load has expanded and retracted. Some times I feel like my head is down (working) all the time; and I don’t have a chance to gain perspective. It seems like we work 3 times as hard, in order to accomplish the same amount of revenues. Fortunately, a package was delivered to our VERY wrong (old) address, and I stopped in to pick it up. **Here’s 3 Things I found:** 1. **Your memory grows things.** I think back about how big I remember that office to be. Yes, it was cozy, but it was large in my mind’s eye. I’ve done the same thing when I’ve returned to childhood homes. Over time, our memory tends to remember things better than they are. *Or maybe that’s a product of positive thinking.* 2. **It’s not about where you’ve been.** **But what you’re doing.** As I looked around the small space (looking much different now), I remembered the client meetings, the team meetings, and the work we accomplished. Ultimately, it wasn’t the space; but it was the “tasks, dreams and goals” that were accomplished there that allows us to exist today. *Don’t fall for the lie that you need the “perfect space” to accomplish great things.* 3. **Be thankful for what you have.** I left that original space and walked into our current space. We’ve come a long way. And as years go by, we can dwell on the hiccups, dips and challenges; but ultimately, God has been good to us. We’re blessed to have a place that allows our process to work for us and our clients. **The ultimate lesson learned?** Don’t let your memory discourage you. Take a walk back to where you came from and you’ll be better off. Yes, we’ve learned a lot and the challenges are making us better. **Categories:** Business Essentials, Communication Strategy **Tags:** memory, office, strategy, thankful --- ### [Crazy Pastors Preach to Empty Auditoriums](https://beknownforsomething.com/crazy-pastors-preach-to-empty-auditoriums/) **Published:** August 21, 2011 **Author:** BKFS **Content:** **Can you imagine a Pastor preaching in an empty room?** Hours of preparation, unlocking the doors, turning the lights on, standing behind the pulpit, and for a full 40 minutes they deliver the *best* sermon. *They believe the Lord has told them to preach it.* **Who would do that?** Perhaps it’s *you*. There are *so* many churches who have websites that people look at (maybe once) then dismiss the information. Ultimately, no one clicks on the URL to get any information. The Pastor (or web team) puts countless hours into something that no one reads. **It’s like preaching to an empty room.** **3 ways to assure that NEVER happens to you:** 1. **The rule of 50.** Most people have stopped reading. Instead they scan. Webpages need to be a product of talented editing. On average, a person spends 10 seconds or less per page. The average person reads 300 words/min; so if you have more than 50 words (10 seconds worth); you’re saying, don’t read, but skip over the page. (A blog, can get a person to read for a whole 60 seconds/page. So for blogs, you can have 300 words max). 2. **The rule of Current.** If you gave out the same bulletin (same content) every week, how many people would read it? If your content doesn’t change regularly, people will stop coming to your website. Aim for changing the majority of your content at least once a week (let everyone know when they can be assured of correct content; i.e. Fridays) 3. **The rule of 3.** People only click (on average) 3 times in a website. Make sure all the important content can be found within 3 clicks. And realize that the average person never looks at the right hand side of the page. You’ve invested hundred **or** thousands of dollars into your website (hopefully); plus countless hours. Follow these rules if you want repeat (or any) traffic. Stop being crazy! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** Communication Content, current, Edit, Pastors, rule of 3, rule of 50, simplicity, websites --- ### [Warning: Business Disaster Watch is currently on](https://beknownforsomething.com/warning-business-disaster-watch-is-currently-on/) **Published:** August 14, 2011 **Author:** BKFS **Content:** Tonight there’s a **Tornado Watch** in our community. I never grew up where there were tornadoes. Ever! Each time I hear the weather radio alert us; I always have to remember what the difference is between a *Watch* and a *Warning*. And which is more severe. It’s kinda important! **A Watch always feels like it should be worst than a Warning.** But here’s the definitions: > **Watch:** This is issued by the National Weather Service when conditions are favorable for the development of tornadoes in and close to the watch area. Their size can vary depending on the weather situation. They are usually issued for a duration of 4 to 8 hours. They normally are issued well in advance of the actual occurrence of severe weather. During the watch, people should review tornado safety rules and be prepared to move a place of safety if threatening weather approaches. > > **Warning:** This is issued when a tornado is indicated by the WSR-88D radar or sighted by spotters; therefore, people in the affected area should seek safe shelter immediately. They can be issued without a Tornado Watch being already in effect. They are usually issued for a duration of around 30 minutes. When I reminded myself of the definitions tonight, I wondered how a **Business Disaster Watch** and a **Business Disaster Warning** would be defined. Here’s a crack at it: > **Watch:** This is issued by your sales team (or bookkeepers) when ‘pipeline’ conditions appear to be stopping or severely slowing. The downturn can vary depending on the effort of your leadership. They normally and should be issued well in advance of the actual occurrence of the downturn. During the watch, leaders should review business, sales and management rules and be prepared to move, change and save cash as quickly as possible. > > **Warning:** This is issued when the dismal numbers are shown in your regular accounting reports; therefore, people and leaders in the affected business should consider drastic changes and a very conservative fiscal approach. They can be issued without a Business Disaster Watch being already in effect. **The faster you react the better.** Take cover immediately — but actively consider ALL business approaches (actively pursue marketing and sales). You can’t act fast enough. It could mean saving your business. Tonight, the storm passed without any tornado. And hopefully, the business atmosphere will improve soon so that the ALERTS will die down. I’m praying for that. Please join me! **Categories:** Business Essentials, Communication Strategy **Tags:** business, change, disaster, reports, tornado, warning, watch --- ### [Things to do NOW that Vacation is Over.](https://beknownforsomething.com/things-to-do-now-that-vacation-is-over/) **Published:** August 14, 2011 **Author:** BKFS **Content:** Our family just got back from the beach. It was a great time of relaxation, family, and sunshine. **But vacation is over.** *Back to School* ads are everywhere and most Churches are planning for the fall. **Are you ready?** And what does that even mean? Will there be significant change? Or are you doing everything just like you did last year? Is this your opinion or have you asked others in your church? Often, the perspective as a leader is different from the perspective from the pew. And the answers change based upon who’s asking the questions. In fact, in a church I know, the leaders tend to see things totally differently than what I hear from the members. It’s sad to say that the leadership has lost the connection with the people. **Make sure you find out what everyone is thinking before you start the change process.** What are you doing programs for? Is there a strong vision for everything (!) you do? Are you all in this together? If you’re not, then it’s a *failure to communicate a vision* that is often a cause. Along the way to achieving a vision, you have to readjust course from time to time. And this fall is a great time! **Here are 2 questions that will help you:** 1. **What are the successes?** This is tough if you don’t have a measurable vision. Without a vision, you can’t tell if you have success. And the more you communicate your vision, the more glaring the success will be. People will be happy, attendance will be increasing, and your offerings will be enough. That’s what success will feel like. 2. **What are the (gulp) failures?** You may have to start from scratch. But often, you just have to slightly tweak your path. But again, you have to hold this past year up to your vision to see where you’re failing. Then you need to identify how leadership failed. Often, the leaders think it’s the people; but most time, it’s the leadership that drops the ball. With this knowledge, change should be easy. Go ahead, do it. Then check if the changes are working — January is another good time to do some checking. **Categories:** Communication Strategy **Tags:** change, failures, fall, leaders, programs, questions, successes --- ### [Want Better Ministry? 2 Things To Do Now.](https://beknownforsomething.com/want-better-ministry-2-things-to-do-now/) **Published:** July 31, 2011 **Author:** BKFS **Content:** I just renovated our master closet. I enjoy home renovations; but for reasons most wouldn’t guess. I love to take a “problem”, create a plan; then watch the plan create the solution (step by step). *Before and After* images are the best way to show the transformation. **Is your Ministry in need of a transformation?** Are there “issues” that need to be resolved? Do you think there’s a better way? **Then there’s 2 things you MUST do now.** *And I’m assuming you are committed to ministering the way that Christ did.* 1. **Research your Audience.** It sounds so obvious. But your ministry needs to focus on your audience. The people currently coming; and the people who should be coming. Chart them, talk to them and listen to them. Know them. Remember that a more targeted (similar) group is easier to reach. 2. **List your Products.** Go through a regular week and start listing everything you do for your audience(s). Yes, *everything.* List the features, the reasons why your audience comes. And maybe rate each thing based on impact or attendance. Try not to weight the analysis based on your personal preference; instead consider Biblical direction and audience preference. **This process will do several things.** It starts to identify problems, lets you start thinking about how you can start solving the problems, but most of all, consider what you learned about your audience, and what they need or want; then see how your products can solve their “pains”. Once you identify the “benefits” of your ministry (from this analysis); you can revolutionize your ministry. And that’s what we call *your brand*. **Start thinking benefits today!** And ditch anything that isn’t needed. It’ll free up time and resources while keeping your audience happy (and give them a reason to invite others)! **Categories:** Communication Strategy **Tags:** audience, benefits, features, products --- ### [3 Ways to Not Be Dumb](https://beknownforsomething.com/3-ways-to-not-be-dumb/) **Published:** July 31, 2011 **Author:** BKFS **Content:** **I enjoy friends.** I enjoyed dinner with a good friend last evening. We started talking about businesses and advertising. He’s a lover of good creativity as much, or more than me. We shared some recent business horror stories. In exasperation, my friend said, “how can anyone be so dumb!?”. I wonder if **anyone has ever said that about me**? Because; (*am I being too transparent?*), I’ve done some pretty dumb things in my life! And I’ll probably do more. The people I meet that tend to have a track-record of dumb things; have many things in common. Let me put their mistakes into the positive: Here’s the **3 things to do right now so that you won’t be described as dumb.** 1. **Reading.** If you’re not reading, researching, or scanning great books, websites, blogs, and/or magazines; you’re admitting that the only knowledge you need, you already have. I may be wrong, but that seems to be a path to doing some dumb things. 2. **Listening.** When’s the last time you requested advice from someone? I’m amazed how many times I meet with someone and they never ask me anything. Instead they just talk. *And never listen.* I’m not saying that people should be listening just to me! But I would dare say we all should be listening to EVERYONE! Unless, again, you feel you know everything. 3. **Teaching.** When’s the last time you taught something? I have a heart of a teacher, and I find that in order to learn; I need to teach. Taking everything in (research), creating an outline, adding support material (examples), and paying attention to the way people learn… I end up *learning* even more. If you have to explain your actions (and motivation) you’ll end up not doing dumb things. **No one wants to be dumb.** Me included. *But often I fall into the trap of not reading, not listening, and not teaching.* And that’s just plain dumb. **Categories:** Business Essentials **Tags:** dumb, friends, learning, listening, reading, teaching --- ### [Weather People are Creative Promoters](https://beknownforsomething.com/weather-people-are-creative-promoters/) **Published:** July 24, 2011 **Author:** BKFS **Content:** **We’re in the middle of a heatwave.** Me and 100 million others in America. The weather people are bending over backwards “sharing” various ways to visualize it. Some are cooking eggs and pizzas on the sidewalk, others are sitting in cold pools while broadcasting. **Why do they do these things?** - **Interesting.** The news, needs to be, well, news! The weather comes and goes. It’s cold in the winter, warm in the summer. But the moment “anything” breaks out of the usual, they want to make these newsworthy items even more interesting. Think about the usual things in your business, does anything unusual need to promoted? People will find it interesting if it’s communicated properly. Come up with the right angle and you could be on the front page of your local newspaper or on a TV newscast. - **We like visuals.** It’s one thing to say the news, but to show the news is even better. What visuals spring from your business that can emphasize something your audience would want? Or a solution. *Demonstrations* are even better. Think infomercial! - **It’s unusual.** These demonstrations become entertainment by themselves. We often present our businesses in such a “regular” way that no one will remember it afterwards. We really need to think REALLY differently. Think creative metaphors and tie them to your benefits. And sometimes, we can “promote” the negative in such a way it demonstrates your positives. **We have another week or two of intense heat left.** It’ll be interesting to see how long they can extend the “unusual-ness” of all of this. The hyperbole will be extended, records will be broken, reporters will make up demonstrations. Each time you see one, think about ways you could do something similar for your business. *Now that’s cool!* **Categories:** Business Essentials, Communication Strategy **Tags:** Creative, heat, hyperbole, newspapers --- ### [Are you TOO relaxed?](https://beknownforsomething.com/are-you-too-relaxed/) **Published:** July 24, 2011 **Author:** BKFS **Content:** **I learn so much when I have a really busy week.** Several meetings, a Church website workshop, a large marketing plan presentation, a TV shoot, and my family who were away for a couple of weeks, arrived home in the middle of it all. Oh, and I decided to gut and rebuild our master closet before my family flew in. *I know, probably a crazy decision.* Over the years I’ve realized a central truth about getting work done: **If you’re busy, you do more work.** *It seems almost ridiculous to hear and say.* But if I’m not that busy, I tend to relax into the lighter pace and I don’t get much done. **So what does that mean to you or me? There’s 3 basic truths:** 1. **If you find yourself in a lull, try to add structure to your days and take on more projects.** I think it’s the stress of making sure I’m setting incremental goals and utilizing the entire day’s hours. When I know I have to put my head down and get the work done, I tend to do more work overall. 2. **If you’ve been in a lull for a while; you’re not doing all you can.** In fact, you’re probably not doing your best work either. You need to jerk yourself out of this funk, create additional projects, take on more responsibilities, or even clean/declutter/organize every space you have. *Just to make yourself busy.* And make sure someone holds you accountable to getting it done. 3. **If you need someone to help you with a huge project, use a busy person.** Often, when we’re looking for someone to help us, we look for someone who’s not doing anything. I think this can be a mistake. Busy people will be in a rhythm to get the stuff done. When you give a task to a busy person, they’re more apt to meet deadlines and do a better job. We’ve been in a “down” time lately (at church, work, economy, etc). I think the average person has settled into a relaxed lifestyle and this slump has exaggerated the “down” productivity. *So, let’s get busy!* There’s so much that can be done. And you’ll end up getting more done. Better. Take the challenge with me! **Categories:** Random Thoughts **Tags:** Busy, productivity --- ### [Business Essentials 7: Peculiarity](https://beknownforsomething.com/business-essentials-7-peculiarity/) **Published:** July 3, 2011 **Author:** BKFS **Content:** I hate *same-old; same-old*. **Although I love consistency.** And thus the battle that happens constantly in my brain. I guess I should explain. Some things are so important to have consistency: things like wall colors (in a small house), fonts (within a brand), brand colors, design style sheets (like keyline strokes, margins and the like), etc. **That’s not what I’m talking about this blog.** Instead, I’m talking about being different. You know, peculiar! **Creative types have this rap: we’re a little odd.** We like to think differently. We like to stir the pot. **As a business owners you have to think and BE different.** In things like: - **Business Idea.** I hope your business is doing *something* different. There are far too many companies who decide to start doing exactly what another company is doing. Granted, for some industries, there’s enough room for several in your category. But success comes in doing something so *overwhelmingly* different. Taking the risk and doing it! As an aside, if you do have lots of competition, make sure you claim a “different” [brand positioning](https://www.beknownforsomething.com/church-rebrand-thread/) to differentiate yourself! - **Promotional Ideas.** You have a product or service. And you have to be different/peculiar/unique in the way you promote or market it! Think so creatively that people will notice. How do you get the attention of your audience and then get your message out? The more creative you are, the better! Make sure that the “uniqueness” points to your key benefits. - **Running your Business.** Everyday, I realize that I have to solve problems. With clients, with employees, with projects, etc. Don’t get me wrong, I LOVE business management books. And there’s a vein of *consistent principles* that run through them all. But take the Google’s or Apple’s of the world — they operate within a business framework; yet wildly different. *I’m challenged every day to try new things and operating uniquely.* **Let’s be peculiar together!** It’s not one of those words that we love to be called — but it simply means to **be distinctive.** And your business would be better off if people thought of it as that! **Categories:** Communication Strategy **Tags:** Business Essentials, consistency, Creative, different, distinctive, peculiar, promotion --- ### [Branding Terms Defined: Social Networking](https://beknownforsomething.com/branding-terms-defined-social-networking/) **Published:** July 3, 2011 **Author:** BKFS **Content:** I was invited to a **“meet and greet”** last evening. Regularly, I get invitations to business networking events, BNI meetings (and similar) and small gatherings. Instantly as I think about these events, **negative thoughts** happen. It all started when I was fresh out of college. I worked for a large ad agency. I ran into a guy I hadn’t seen in a long time. We exchanged some kind words and then he took amazing interest in me. He wanted to know what I was doing now and gushed on and on about the position I had. **He made me feel great.** Then he said the words that I’ve become skeptical of. *“Well, I have a business idea I’d love to share with someone like you. Can you meet with me?”.* Uh-huh. That’s a typical “generic” request as a perfect setup for a multilevel marketing meeting. **I didn’t know it at the time.** I arrived and wondered why so many were there. And they did too. It was the strangest thing I’ve ever encountered. Networking is essential in order to operate an organization. We rely on people telling their friends about something that they love. If someone tells someone, and then they tell someone, the multiplication factor is amazing for reaching large groups. We just need to avoid the awkward MLM type meetings! **Enter: Social Networking.** Mid 2000’s a great concept occurred to people who knew how to program websites. Let’s do this online! So basically Social Networking is: - **Groups of people.** Easy to join, easy to segment groups. Social networking sites are known for LARGE collections of people who are like minded (by interests, geography, or just that they have met). Facebook (the big guys) have 750 Million Users. - **User Generated Content.** This is the fun thing! These groups talk and try to interest the others. The content (video, photos, text) they produce adds interest to the others and attracts others. Rarely do the “owners” of the site add content. Facebook has 100 Billion uploaded images. - **Ability to Share.** If you like something on these sites, you can easily share the nugget with your friends. Usually on a “wall”; a continuous stream of the content your friends have posted. Gone are the awkward *meet and greets* — instead you’re guaranteed to have something in common. Just make sure that when you meet someone on a social network, to genuinely be interested in them. **Stop selling, and instead share what you do.** If they want what you have, they’ll buy. And on Fan Pages, your company should follow the **80/20 rule.** 80% entertainment/engagement vs 20% marketing. Good rules for face-to-face meetings too! PS. Be sure to follow us on our [fanpage](http://) for interesting tips and tricks for Ministries! [Click here and like our page!](http://) Or our[ twitter page.](https://twitter.com/markmac1023) **Categories:** Communication Strategy, Random Thoughts, Social Media **Tags:** 80/20 rule, BNI, Facebook, networking, social, Social Networking --- ### [Business Essentials 6: Passion](https://beknownforsomething.com/business-essentials-6-passion/) **Published:** June 26, 2011 **Author:** BKFS **Content:** **I love watching *Shark Tank*** on TV. If you haven’t seen it, it’s basically a show where a panel of rich business people hear the basic business plan of small (with potential big) business owners. **Each person believes in their product.** They all think their products will sell to a mass audience. But the judges can’t choose everyone to invest in, so they get drilled with questions. And we quickly see that the businesses owners have various reasons and research to defend why they think their product will sell. **Passion is NO REPLACEMENT for Research.** **However, research without passion is just plain boring.** We’ve all endured seminars or classrooms where a teacher shares research data. All with little emotion. I’m starting to drift off… zzzzzz. Once people demonstrate that they KNOW (from research) that their product is good and will sell; the judges ask a very telling question. “Do you believe in your product?” **Passion is revealed.** So what exactly is **passion**? When it comes to business it’s: - **Emotional.** Benefits of a product have to be emotional to the end user. However, the person behind the product has to have an emotional tie to the product. When the entrepreneur talks about their product, you should see a deeper underlying emotion. It comes from down deep. Way deep! - **Dedicated.** The entrepreneur has to have a story of dedication. Whether monetarily, or with their lives. They’re committed to pursuing the product “no matter what”. They’ll see struggles and challenges, but they WILL overcome. - **Love.** It’s hard to describe, but “love” when it comes to *business* has to be evident. Love for the product, love for satisfying a need, love for the journey, and love for the potential win. Do you have passion for what you’re doing? If you don’t, I would question whether your product or company will succeed. Passion is contagious — and you’ll need to pass it on to your team. And when it becomes viral, you’ll have a winner! **Categories:** Business Essentials **Tags:** dedicated, emotions, love, Passion, shark tank --- ### [Branding Terms Defined: Focus Group](https://beknownforsomething.com/branding-terms-defined-focus-group/) **Published:** June 26, 2011 **Author:** BKFS **Content:** **We played bocce a lot last week at the beach.** You know, the game where you throw a small ball down a court while teams throw larger balls to see who can get closest to the little ball. The court is long (about 90 ft) and on a breezy beach, you have to throw the ball hard while maintaining accuracy. It’s amazing as we throw the balls, that depending on the perspective of the viewer, it’s hard to tell which is closer. It seems so easy sometimes, but often we have to run down closer to the “action” and see who’s closer. **Sometimes we have to stand right over the small ball in order to get the best perspective.** When entrepreneurs have great ideas, often they envision what they think will be “closest” to their audience. We know that the closer someone can get a product to a specific audience’s needs, the more successful your company will be. **A focus group is** a small group (*consisting of your potential audience*), and a facilitator (who is close to the product, the audience, or your potential marketing campaign), who asks for the group’s perspective. Often it’s easier for someone who isn’t as close to the “idea” to make these decisions. **A focus group can clarify a lot.** - **Your audience.** You can request various age groups in a focus group to determine what demographic is drawn to your product. - **Your perceived benefit.** When a product is “revealed” to the group, we often hear things that the product can be used for. Most people like to talk about why they would want something. - **Your features.** Sometimes the group helps you develop add-ons or changes to your product. This group that represents your buying group should be listened to. They are truly the closest to the purchase. Their perspective matters (and yours is less important). - **Your campaign.** From everything gleaned from the group, your marketing team will develop your campaign. Or they can have several campaigns to choose from. This group is the “type” of people who will respond to the campaign in the “wild”. The focus group is essential to *determining perspective.* If you ever wonder “I wonder what they think?”, then you need to find out! You may be tempted to do the focus group yourself; but a seasoned facilitator will be able to achieve more than you will. But doing it yourself is a great first step. Choose the right people, ask the right questions, formulate the right campaign. **You’ll be surprised what you’ll learn!** **Categories:** Communication Strategy **Tags:** audience, benefits, facilitator, focus group, product --- ### [Business Essentials 5: Perception](https://beknownforsomething.com/business-essentials-5-perception/) **Published:** June 12, 2011 **Author:** BKFS **Content:** Have you ever thought you knew *something* about a product or organization and then found out something entirely different? **Imagine what people say about your product or service.** What do they think about your company? Your vertical market, your category? If you don’t tell them, they have to figure it out for themselves. And often, they remember negatives or falsehoods. **I talked to someone** this week who knows we’re an *agency*. Immediately, they had a perception of an agency. They thought we’d be expensive, take a long time, and be too “over their head”. Nothing could be farther from the truth! We pride ourselves in the fact that we’re different from other agencies. *We turn projects quickly. We are always cost effective. And we have a heart of a teacher.* **Sad to hear his perception!** Everyone has perceptions and they can be based on experiences of the past. With you. Or with others like you. Or it can be simply from what they’ve “heard”. We all have ways to categorize and remember things. We assign values to what we think we know. And unless we’re told otherwise or experience something differently, we’ll establish the **perception as truth**. **Branding** takes what you know about your audience, the products you offer, and the benefits that you deliver; and helps you create a perception. A promise. > A brand allows you to push your *benefits* so that you break wrong perceptions and let’s you focus the new perceptions towards your strengths. Perception IS reality. Now start to create a perception that is the *best* reality! **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** brand, illusion, perception, reality --- ### [Branding Terms Defined: Audience](https://beknownforsomething.com/branding-terms-defined-audience/) **Published:** June 12, 2011 **Author:** BKFS **Content:** **People.** It doesn’t take long to realize the dynamic of groups of people. If you have one person you’re interacting with, most times (if you’re paying attention) you can “figure them out”. The larger the group gets, the harder it is to identify “who” the group is. **Often the outspoken become the group.** And before long, the followers get assimilated into the heartbeat of the others. Jesus was so good at identifying the *heart* of the crowd. Because He could *(much easier than we can!)*. Imagine how cool it would be to know the hearts of your congregation. And how you would treat them differently perhaps. Audience is huge. Especially when you’re trying to attract. *You are trying to attract people aren’t you!??* **There are 2 types of [audiences](https://www.beknownforsomething.com/do-you-have-different-audiences/):** - **Internal.** The people who *regularly* attend. We’re always quick to say that the *church* is not the building, but it’s the people. But do you really “know” the people in your pews? What makes them… a group! - **External.** The people you *want* to attend. Yes, we want “everyone”. But realistically, you will attract people to a group that identifies with your internal core audience. That’s why you need to figure out who the internal group is. The people in your group usually are drawn to your product (and others in the group). But what products? And what would they change if they had the power. How can you know? **You need to ask them.** Start with a couple of [focus](https://www.beknownforsomething.com/4-surprising-revelations-church-focus-groups/) groups. Choose 8-10 people who represent your internal audience. Ask them lots of questions. Pick their brain. The more you know about them, the better decisions you’ll make. Other questions that need to be answered: > What age is the majority? Is it changing? What occupations are in your church? How many married? Single? Divorced? All of these will help you determine what people need in your church. Now do a focus group of that same audience *from your community*. The totally unchurched. Ask them what they do on Sundays. Ask them if they’ve ever attended church. What is their perception of yours? What would make them want to attend services? What’s holding them back? **Imagine what this information can do.** Go ahead. Love people and learn from them. Just like Christ did. It’s the beginning of some great things! Be sure to check out our [Church Branding](https://www.beknownforsomething.com/church-branding/) page! **Categories:** Communication Strategy, Design Essentials **Tags:** audience, Demographics, focus groups, groups --- ### [Business Essentials 4: People](https://beknownforsomething.com/business-essentials-4-people/) **Published:** May 29, 2011 **Author:** BKFS **Content:** I’m always amazed when I have to deal with a server that seems to hate their job. **Why is it that the wrong people choose the wrong careers?** People are funny. Until it comes to hiring (and working with) people. Then it becomes sobering. In order to have a successful company, you have to hire the right people. **Here are 4 principles that I use to ensure good people:** 1. **Check their personality.** Match your needs. Choose one of the personality tests and see who they “are”. Each of us have certain traits in various strengths. The combination makes for unique personalities (not good and bad, just different). And you have to know how they will “fit” with the current team. A group of dominants will argue all the time. A group of social people will talk all the time. A group of melancholies will end up making lists and picking at each other. Find the right blend and you’ll have a great team. 2. **Willingness.** Nothing beats eager. Find someone who is willing to make even the smallest task amazing. Someone willing to put in long hours so they get better and propel you and your product to the top. Committed and loyal. 3. **Morals.** You can’t train someone to be a moral person. But you have to have moral people; or your staff will rob you blind. From stealing hours, stealing clients, stealing office materials, to stealing ideas. Figure out how to tell these type of people; then hire them! 4. **Resume.** Yes, make sure that the person has skills, has education (represents discipline), and a track record for sticking with a job. Put those things together and you’ve got a gem. Polish the gem, encourage them, pay them well, and pour yourself into them. You’re on your way to a great business. Granted, I’ve made some mistakes in hiring, and I’ve learned from them. People are funny! **Categories:** Business Essentials, Communication Strategy **Tags:** Business Essentials, employee, hiring, morals, People, personality, resume --- ### [Branding Terms Defined: Positioning](https://beknownforsomething.com/branding-terms-defined-positioning/) **Published:** May 22, 2011 **Author:** BKFS **Content:** **There’s a Church on every corner!** At least that’s what we’ve found in the Southeast (where we live). It seems that there are more churches than people here! **So how does someone choose their church?** **The #1 answer** is usually: “It’s where I grew up”. Not too compelling, eh? If you imagine someone deciding that they wanted to start attending a good church, what makes *yours* stand out? In fact, the web creates an environment where all the Places of Worship are lined up in front of anyone doing a simple google search. In fact 80%+ of those visiting a church, have checked it out online first. The problem is that the average church doesn’t look like it’s website. Nor does the website clearly state the one compelling benefit to attending. **Brand Positioning is simply the best way to get people to recommend or adopt a “brand”.** And must include these 3 things: 1. **What makes you stand out.** List your “competition”. Then list all the things you and they do well. You know, all the programs you offer and the features of your church. Then determine the things you do a bit better than the others. If you can identify something that you alone do better than *everyone* else, you’ve got it made! But then check the other churches and make sure they’re not making similar claims. *It’s almost impossible for you to standout if you say you’re the same as someone else.* 2. **Simple, short and easy to remember.** This is key! You want your congregation to remember it. *This is not your vision or your mission.* This should be a key benefit of attending and participating. If someone in your pew was asked why they love your church, the majority should be able to remember and claim your positioning. That’s why we say 5-6 words MAX! It should be applied to your logo as a tagline. Another reason to keep it short. 3. **A benefit that creates an emotional response.** Take all your products and features and convert them to benefits. True benefits that create such an emotional response, that they are compelled to “sample” it. Create your positioning statement from a combination of all of this. **One caveat:** You MUST make sure that anyone attending your church experiences the benefit continually. Or the disconnect will turn people off. Easy task? Should be if your created the positioning from existing products and features. This is a huge undertaking. We realize it. Feel free to contact [me](https://www.beknownforsomething.com/contact/) if you’d like our assistance. We create positioning statements virtually everyday! **Categories:** Communication Strategy, Design Essentials **Tags:** benefits, Definition, features, positioning, products, terms --- ### [Business Essentials 3: Knowing Your Place. Essential!](https://beknownforsomething.com/knowing-your-place-essential/) **Published:** May 22, 2011 **Author:** BKFS **Content:** The other day I was driving to Atlanta. **I was thirsty, tired, and I needed a PepsiMax** (not a shock to anyone who knows me). I stopped at a Gas Bar at the next exit. I was in a hurry and hated to stop, so I took the opportunity to gas the truck up. Once I was done, I ran into the store and went to the Pepsi Cooler. Regular Pepsi, Diet Pepsi, and every other kind of Pepsi soda; but no PepsiMax. I asked the store clerk who helpfully said, “What a PepsiMax?” Grrrrrrr. So I ended up leaving and stopping at another exit where I finally got what I needed. **If you have a truly amazing product, you must have it available at the right place. Or your audience won’t discover it (or find it).** **Here are 3 things to consider** in order to make sure your placement is correct: 1. **Know where your Audience is looking.** Of course you know exactly who could benefit from your product, right? Now consider what they would be doing when your product comes to mind (could be a magazine, the web, or a bricks and mortar location). If you can identify where your target audience frequents, you can make sure your product is there. Once you figure out where they go, try to get your product available (or advertised) there. 2. **Have a great POP.** Point of Purchase. If you know your audience will coming to a certain place (web or location), make sure you have the correct, simple, professional way of communicating benefits to them. This can be search terms, advertising, or cardboard stand. The next time you’re looking for something, figure out what catches your eye to find it. 3. **Educate those selling it for you.** I’m amazed at the amount of times I ask a clerk for something and I get the response that I got for my PepsiMax run. Huh? What? If you’re relying on others (including a search engine), make sure they have the proper education to sell your benefits. You’ve probably figured it out already, that it gets easier and easier to be in the right place, if you have a clearly defined, targeted audience. The smaller the target, the easier to figure them out. Start small, get successes and then grow! I may just go have a PepsiMax now… **Categories:** Business Essentials, Communication Strategy, Website Design **Tags:** audience, pepsimax, place, placement, targeted, website --- ### [Business Essentials 2: The Product of Business.](https://beknownforsomething.com/the-product-of-business/) **Published:** May 15, 2011 **Author:** BKFS **Content:** **We all need products and services.** But how do you pick which one you buy? Often, it comes down to these 3 things: 1. **Price.** If there’s lots to choose from and they all seem about the same, we call this a commodity. And commodities are ruled by the lowest price available. 2. **Ability to solve an issue.** This is key. If you need something, you have an issue or problem that needs to be solved. If something does that well, you want to buy it. If it solves more than one problem, that’s even more compelling! 3. **Cool factor.** Sometimes it’s just cool to have something. It plays on your ego. And that’s ok. Have you ever thought of a product or service that solves a problem? Do you think it’s unique? Or perhaps is simpler/cheaper than something already offered? **Than you could start a company that offers it.** Although it truly isn’t that easy. It takes a lot of time, energy and money to develop the product. Here are 3 things to consider: 1. **Consider your potential audience.** What specific group of people will want/need your product and have the money to purchase it? The answer is not “*everyone*“. If you think it is, then consider who’s the “easiest” subset to sell to. It’s almost impossible to sell to everyone. Plus it will cost more. The more targeted, the easier it is to sell to them. 2. **Who will manufacturer it?** Will you make this product yourself? Or will you deliver the service yourself? I would caution that if everything involves you; it’s not a good plan. You need to consider how to get others to build it (or deliver it) cheaper than you can, so you can make profit (and run the company). *If you are “required” all the time, you will be controlled by your business, rather than controlling your business.* 3. **How much money will you need?** So many failed businesses didn’t start with enough capital. You need to figure out the amount you’ll need to start making your own cashflow. And it’ll take you even more than you can imagine. Remember, you need marketing dollars, manufacturing dollars, distribution dollars, etc. Now is a good time to look for investors. But remember, you’ll need to share your profits with them. They’ll expect it! **So what are you waiting for?!?** We’re a generation of inventors and dreamers. It’s why we have so many amazing products in the marketplace. But there’s always room for another. Yours. **Categories:** Business Essentials **Tags:** cashflow, manufacturing, marketing, Money, price, product --- ### [Branding Terms Defined: Logo](https://beknownforsomething.com/branding-terms-defined-logo/) **Published:** May 15, 2011 **Author:** BKFS **Content:** It seems like I shouldn’t have to define it. *Everyone* knows what a Logo is. **The problem is that not everyone has a good logo.** Believe it or not, the term “logo” has only been used since the 1930s. It appears to be a shortening of the word *Logogram*. And it simply (originally) meant “a sign or character representing a word”. **We’re bombarded with marketing messages every day.** Many experts think it’s close to *3000*. In order for any of them to register in our heads, something has to draw us in. And that’s why a “visual” is needed. We’re a visual society! Yes, we read words, but visuals attract our attention faster than most words. So how would I **define a logo?** > It’s a simple, unique symbol (or stylized wordmark) that is so closely attached to a “brand” that it represents it. It is **not** a brand, however. A lot of people assume that when we refer to a brand, we’re talking about its logo. A logo *represents* the brand, it isn’t their brand. It can be a symbol with words, a wordmark that incorporates a design element, or simply a stylized font. 1. **Simple.** If a middle school student can’t draw a recognizable sketch of your logo from memory, it’s too complex. Think about the global top brands… Apple, Google, IBM, McDonalds, Microsoft, etc. They all have ultra simple logos. Bad logos typically “try” too hard, have too many elements, or are too obscure in design. A great logo looks amazing as a black and white design — it shouldn’t rely on color or grey scale (those are illustrations, not logos). 2. **Unique.** Your logo can’t look like another memorable brand or it will be confusing. It needs to represent your uniqueness. Your personality, your product. If you’re a church; you don’t need a cross in your logo. People understand that a church represents the cross, but it’s hard to make it simple/unique when a cross is a dominant design. And if you buy a cheap symbol from a website, I can guarantee that you won’t have something unique. 3. **Professional.** Please get a professional to design it in a graphic program (so you can have a vector version). This is the most foundational design of your organization. It needs to be good. *Really good.* Because it represents the quality of everything you do. Unless you want to look like a “volunteer-quality” organization. **Your logo will work hard.** It’ll be on everything you do. Make sure you LOVE it. It should be able to work on any application, small and large. You deserve a great logo; because you’re doing a great ministry! **Categories:** Brand Strategy, Design Essentials **Tags:** corporate identity, Definition, Logo, simple, unique --- ### [Business Essentials 1: Profits for Dummies. Not: Profits are for Dummies.](https://beknownforsomething.com/profits-for-dummies-not-profits-are-for-dummies/) **Published:** May 8, 2011 **Author:** BKFS **Content:** **Imagine a world** that could be described as: - All people were identical. - All people were missing (needing) one “thing”. - You had the formula for that “thing”. It would be **easy to build a business plan**, right!? All you would have to do is develop that “thing” for as little cost as possible (keeping material cost, manufacturing costs, and labor in mind); and then sell it for enough to cover those costs. Right? **Wrong.** In order for you to take the “thing” to your audience (marketing), develop better “things”, and get better at developing “things”, you have to have profit too. **So the equation in reality is:** > Cost of materials + cost of labor (including salary/benefits) + cost of facilities + a certain percentage PROFIT = success. Many times, a business owner just wants to “break even” after they pay themselves a reasonable salary. They’ll find that they will continually slip behind. 1. Always **keep some cash** from the profits on hand to cover unexpected “stuff” that will happen. I guarantee it. 2. Always use **10% or so of your revenues** to be dedicated to marketing. That’s Promotion, Price, Place, Product. 3. **Never apologize for profits.** It’s not a bad word. It’s a necessity or your business will not succeed. Even if you are the only one creating the “thing”. 4. Always **convert your “thing” into a benefit.** People buy benefits to look after their needs. This is the most basic of business development. And I realize I’ve left some details out — *but you get my point from this, don’t you?* **I realize the world I described at the beginning is not our world.** But next week we’ll talk about the ways to be more realistic with the points and still create a profitable company. Start considering what your “thing” is! **Categories:** Business Essentials **Tags:** business plan, costs, expenses, profit, revenues --- ### [3 Editing Skills You Must Use.](https://beknownforsomething.com/3-editing-skills-you-must-use/) **Published:** May 8, 2011 **Author:** BKFS **Content:** **What a week.** A lot happened! Bin Laden was killed, America went wild, I spoke at a Church Leadership conference for 2 days in Atlanta, several accounts needed to be ramped up, and then my Client Service Coordinator of 4 years finished on Friday. So, I completed several interviews 3 evenings this week. And I also had an unexpected out of town meeting yesterday. **It seemed like I didn’t actually sit down all week.** Have you ever tried to tell someone quickly how your week went? **You have 2 ways to do it.** The answer that you give in the hall at the Church when asked, “Hi! How’d your week go?” and then there’s the answer to your best friend who says, “So, how did your week go?” There’s your short answer, and a long answer. When it comes to developing content for your communication materials (print and web); **you have to choose the short reply.** Why? Because: 1. **People don’t read paragraphs** unless they tell a story (like a blog). Then people will spend about 60 seconds to “read”. 2. **People are busy** and their attention span is about 10 seconds. That’s not a long time to give information. 3. **It’s ultimately easier.** Think about delivering a “little” content won’t take as long. So how do you do this? Start honing your editing skills. Skills like: 1. **Describe the Purpose.** Read the paragraphs and imagine that you had to tell someone the overview of the content. That’s what the introductory sentence (or two) should say. 2. **Look for Bullets.** Think about ways to use bullets or numbers. They’re great for scanning, and it’s easier to give lists than to write the prose around them. 3. **Use Bolding.** After you read it, edit it, then reread, and edit again; then go through and bold some main points. So those who want to really scan, can. And that’s it. Sounds easy, but it’ll take a bit for you to edit while you write. The more time you take to make it short, the more that people will read it. It’s really worth it! **Categories:** Communication Strategy **Tags:** bold, bullets, Communication Content, Edit, editing, eye interruptors --- ### [3 Signs of a Great Relationship](https://beknownforsomething.com/3-signs-of-a-great-relationship/) **Published:** May 1, 2011 **Author:** BKFS **Content:** **We enjoyed an amazing long weekend with new friends.** It’s rare to find two families that seem to be so compatible. But this family made us feel welcome; and we laughed and cried together as we shared stories and experiences. Our kids had a lot of fun playing and talking. We even enjoyed their well-behaved dog. It occurred to me halfway through the relaxing weekend that **personal friendships are much like business relationships.** Yes, both can be close, and both can be fun. Here are **3 signs to a good relationship with your clients/customers**: 1. **Interest in each other.** In order to build great business relationships, you have to be interested in what they are doing. And it’s so important to be transparent when they ask questions about you. It’s ok to be vulnerable! Make sure that you’re asking questions and taking interest in them too. If you don’t know them well, you’ll never know their wants and needs. Be sure and listen! 2. **Offer mutual benefits.** This goes without saying. Although some clients will end up not giving you benefits. They may bring additional revenues but not necessarily profits. And sometime there’s profit but no professional gratification. And of course, your client has to know clearly what benefits your business bring them. *I didn’t say features, I said benefits.* Features should convert into solid benefits. If there’s aren’t mutual benefits; it’s *never* wise to continue the relationship. 3. **Don’t overstay your welcome.** The day will come when the relationship has overstayed the welcome. It’s hard to tell this. In fact, this weekend, we could have stayed for a few more days. The conversation was still fresh and we all were having fun. So how can you tell? It’s always better to cut a business relationship (or any relationship) a bit short before it starts to sour. It really has to be something you are sensitive too. The battle is to be watching for it. *Nothing is worse than someone who stays a bit too long.* **Good friendships are hard to come by.** Maybe even harder than good business relationships. This weekend we started a journey with a family who is like-minded. And I’ve been so blessed to have excellent relationships with my clients too. Life is all about our relationships! **Categories:** Business Essentials, Communication Strategy **Tags:** benefits, clients, features, friends, relationships --- ### [3 Change Strategies for Every Church](https://beknownforsomething.com/3-change-strategies-for-every-church/) **Published:** May 1, 2011 **Author:** BKFS **Content:** I’m headed to Atlanta this week to speak at an NCPG event for Ministry Leaders. **I enjoy meeting Pastors and Ministry Leaders.** Often when I talk with them, I’m inspired. They want to take God’s love to the World. It’s rare that *everyone* at these types of conferences has the same way to do that. Imagine if everyone did it the same way! **Ministry has changed so much over the years.** Have you? If your programs, buildings, and ambiance are pretty much the same as they were 10 years ago, it’s time to change. See, people have changed and their expectations for church are different. Of course, the message must stay the same Biblical message of the gospel. **Right now, as a Ministry Leader, decide to do these 3 Strategies:** 1. **Evaluate Everything.** Before you do anything, have a plan to evaluate it. Know what you’re trying to achieve, who should like it, and how they will benefit from it. Take time to examine what you’ve done based on the pre-determined criteria. It’s also wise to ask people in the target audience. 2. **Commit to Change.** Should you keep doing things if you’re not achieving the results? The people involved (your staff, your volunteers, and the attendees) will eventually get the sense that they’re wasting their time. Soon, everyone will start wondering why they are doing *anything* at the church. Commit to changing and improving. It’s always worth it. 3. **Commit to Reevaluate.** The process doesn’t stop with “improving”. Many times I hear that churches are changing their programs. When I talk to people in the church later and no one feels it’s working as they were told. Once you try to “improve” and “change”; make sure you’re reevaluating. You have to go into it with the mindset that you’ll scrap something that’s not working. Even if you came up with the changes! The business world realizes that they have to keep up with their ever-changing audience. They continually update their designs, their processes, and their products. It makes so much sense! So we need to grab a page from business, and improve the church experience. You’ll be glad you did! **Categories:** Communication Strategy, Random Thoughts **Tags:** change, evaluate, evaluation, improve, strategy --- ### [Happy Easter!](https://beknownforsomething.com/happy-easter/) **Published:** April 24, 2011 **Author:** BKFS **Content:** The PinPoint Team wants to wish you all a Blessed Easter! Enjoy this time with your family and take time to thank our Heavenly Father for the amazing plan of salvation that comes from the simple words of “He’s Risen”. **Good Friday** was the *Realization of Death.* **Saturday** was the *Quietness of Death.* But **Easter** was the *Death of Death.* He **is** risen indeed. Celebrate it! **Categories:** Announcements **Tags:** easter --- ### [7 Reasons Your Resume May Be Ignored.](https://beknownforsomething.com/7-reasons-your-resume-may-be-ignored/) **Published:** April 24, 2011 **Author:** BKFS **Content:** I think people have forgotten how to take direction. It sounds harsh, but I’m amazed how infantile directions have become on products; and don’t forget about the horrific warnings that are listed for those who use the product improperly. **We’re looking to hire a [client service coordinator.](https://www.beknownforsomething.com/careers/)** It’s a process that is long; although I enjoy meeting people, and dreaming about how they can make [PinPoint](https://www.beknownforsomething.com/) better. But people don’t take direction well. The ad (requesting resumes) states that I need specific information. But often I got a simple “cut and paste” application. They want me to want *their* information instead of the other way around. And they’ll wonder why they didn’t get the position. What else could people do better with submitting resumes? Here are 7 that pop into my mind quite quickly after reviewing over 50 applicants (in less than a week). **1. Misspellings.** No excuse. Period. Especially since word processing programs practically jump out and slap your wrist when you type them. **2. Don’t make me do the work.** I received one resume who didn’t give me much information. He said “go to my linkedin account and you’ll be able to find anything else you’re looking for”. So, they want me to work for them? *Doubt it.* **3. Answer questions.** When I quickly review the materials submitted, often glaring questions come to mind. Like why are you applying for a job in NC if you live in California? And why is there 2 years where you seemingly did nothing? Or why do you think you are the most amazing person ever? Give me answers not raise questions! **4. The letter is everything.** If I spent 15 minutes with each of the applicant’s materials, it would take about 12.5 hours to review them. I don’t have that much time. So I need to weed them down. I found myself reading all their letters and only skimming the resume. The letter is key for getting my attention — and supplying the material required (as listed in the ad). Bullet points would have been fine! **5. Use social media.** Several supplied everything that I requested and they list their linkedin account. This is a great way to take your material and make it come alive. Well, if you’re active and using it properly. It also said you like to network. **6. Avoid superlatives (best, amazing).** Give lots of reasons for me to come up with the superlatives. If you start with a bragging style, it’s hard to say that you’re humble and able to work with a team. **7. Don’t use obscure references.** Go through your resume and cover letter — be sure that it’s written with the job in mind. And keep in mind that the employer is looking for proof that you can do the job and benefit the company. It’s fine to list obscure and unrelated experiences or references, but don’t draw attention to them if they have no reason to make you better for the job. Best summer camp counselor for the last 2 summers? Probably shouldn’t be in your cover letter (as one applicant did). Remember, the best job is out there for you. Make sure you don’t settle for any job — the interview process is the time for you to ask questions to make sure you’ll love the job (as much as it’s for the employer to check on you!). Good luck! **Categories:** Business Essentials, Communication Strategy **Tags:** career, cover letter, hired, interview, job, resume --- ### [3 Reasons You Need a Uniform.](https://beknownforsomething.com/3-reasons-you-need-a-uniform/) **Published:** April 17, 2011 **Author:** BKFS **Content:** My son and I had a discussion about **school uniforms**. It seems that once again, this issue is being talked about. He was surprised to know that I had them in the high school I attended. I asked him (as a teen) what he thought. **Of course, he didn’t like it.** So I asked him why he thought the topic keeps coming up by school boards. He thought for these reasons: - Cheaper for Parents. - Everyone would be dressed the same. - Easier than having a dress code. He was very astute with his points. It’s pretty much the reasons why we suggest a color palette for each of the brands we develop. 1. **Cheaper.** If you have primary, secondary and tertiary colors; it makes it a lot cheaper to design. Especially if you have a font palette and standard design elements. *You don’t have to start from scratch every time.* 2. **Similarity.** Every time someone sees some promotional material of yours (whether on the web or in print); it will look consistent. These are the foundational elements of your brand. The more you keep things consistent, the more people will remember you when they need you. 3. **Easy.** Want to decide on shirt giveaways? What color would be best? Uniforms for your staff? How about deciding on colors in your office? Yep, color palettes make the job easy. Just remember that your primary color must work easily with large areas and can’t be too trendy. Save the trendy and flashy colors for your tertiary colors. Interestingly, the major problem my son has with school uniforms, is the same issue we hear from our clients about palattes. **It’s boring.** Yep. It’ll get a bit boring for you. You see the colors over and over again (a great reason to make sure you choose good ones!). But the ultimate benefits for those “outside” your business far out weighs your boredom. And that boredom can be relieved with color professionals who can create new combinations and unexpected design elements to spice up the color palette. Just give us a try; we’ll create a palette you’ll love! **Categories:** Brand Strategy, Business Essentials, Design Essentials **Tags:** brand, color, colors, colour, Consistent, palette --- ### [4 Reasons You Need a Web Pro](https://beknownforsomething.com/4-reasons-you-need-a-web-pro/) **Published:** April 17, 2011 **Author:** BKFS **Content:** **It happened again.** Someone approached me recently with that look on their face. You’d recognize it. The one that says, “I can’t believe I’m asking this”. **But I was glad they did.** It gives me the chance to really help them. “Will you help us fix our website?” Of course the answer is “yes!”. Usually, several things happen before someone approaches us with “the” question. What things? **Here are 4 things that happen that *say* you need professional website help:** 1. **You can’t keep your website up to date.** *100% of the people go to a website for just 1 reason.* Content! Your website needs to have a content management system that allows you to update your content easily, regularly, and consistently (so you don’t break the design). We include this in every one of our client’s websites. 2. **Your website looks different than your organization.** *Over 80% of people visiting a church will look at your website before attending.* You don’t want them to be disappointed when they arrive; or you don’t want them to not realize how good you are when they see your website. It needs to be custom designed with your brand in mind. You guessed it… our designs are exactly that! Stop being embarrassed by your web presence! 3. **Your pages are too complex.** Simplicity is the key. *The average person spends about 10 seconds on a web page.* Most church websites have far too much content on a page. So when the average person can’t read it all, they simply ignore your message and click an average of 3 times and then move on. We make sure your site is simple, engaging and organized. 4. **You don’t have a web strategy.** You’ve heard the proverb “*where there’s no vision the people perish*“; the same is true with your website. Your church needs to communicate its vision, brand and message in such a way that it will attract, educate, promote and motivate. Plus your site needs to integrate with your Social Media and Print Materials too. So, can we help you with these problems, you ask sheepishly? Of course. And because we love the church, and have 10 years experience with them, we know how to use the smallest budget effectively. Give me a call; *it won’t cost a cent to get started*. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** analytics, Content Management System, problems, professionals, strategy, websites --- ### [3 Ways to Encourage your Staff Today.](https://beknownforsomething.com/3-ways-to-encourage-your-staff-today/) **Published:** April 10, 2011 **Author:** BKFS **Content:** I confess that *encouragement* is my love language. I try to encourage people around me. I know how it helps motivate me and I know the average person likes it too. This weekend, I tried to encourage my teenaged son who helped run the church sound. He told me that he “wished people wouldn’t compliment him so much”. I explained we’re just trying to encourage him. He quickly said, “I don’t need encouragement like you do”. I chuckled. **He knows me well.** But I think everyone needs encouragement. It does need to be authentic, and equivalent to the task (don’t overdo it on a small thing). If someone views it as self-serving, it won’t help. At all. **Here are 3 things you can do today to encourage your staff:** 1. **Take interest in what they’re doing.** You can’t genuinely encourage someone who you don’t care about. So seek to discover what they’re doing, why they’re doing it, and how they’re making an impact. *Everyone wants to influence.* Find out what that means to them. Then tell them they’re doing a great job at it. Not necessarily now, but later when they’ve truly done a great job. A compliment from someone who listens to you; is worth a lot! 2. **Brag about them to others when they can hear you.** It’s good to brag on someone to their face, but when they hear it said to someone else, it becomes even more valuable. But be genuine and choose the group carefully. 3. **Listen to their response.** Ask them questions like: “How can I be a better support for you?” or “Is there anything I can do to help you today?”. Then listen to their heart. Ask clarifying questions. This alone encourages. You may even want to stop and pray with them about their jobs, their lives, their concerns. **Is it important to encourage?** Absolutely. Not for wrong motives. But to fuel the tank of a fellow believer. As a person who loves genuine encouragement, *it’s rare.* And the only way you can do it well is to practice and get better. Let’s be a generation of encouragement! **Categories:** Communication Strategy **Tags:** encouragement, listening, staff --- ### [4 Steps to a Viral Video](https://beknownforsomething.com/4-steps-to-a-viral-video/) **Published:** April 10, 2011 **Author:** BKFS **Content:** I worked in our backyard doing spring stuff this weekend. You know, planting, mulching, cleaning, raking. I also planted some grass seed. **Now I’m praying it starts to grow.** Why is it that grass seed rarely ever grows; yet a single dandelion “fluff” will fall on the grass, edge itself down to the soil, take root and gladly take over my lawn! It’s sort of like videos. How do some go viral and others sit quietly with no one seeing them. **What makes a good viral video? Here’s 4 things you have to consider.** 1. **Be Strategic.** Know your audience. Who will want to see this? If it’s a small segment (ie. Rock n Roll Scientists) you’re doomed. Make sure it appeals to a large segment of the population. Then know the expected response. Will it entertain, educate, mesmerize, or gross some out? 2. **Be Real.** If it looks too produced or perfect, it reads as slick marketing and will be ignored. Have some flaws, make it appear unscripted. People love to feel like you never intended it to go viral. Make sure the sound is good though (especially if the message needs to be understood). 3. **Be Creative.** If you see a great viral video, don’t try to do another one just like it. There are a lot of “me too’s out there. Instead be different. Take another angle on a theme. If it’s similar to the “usual” people will be bored. This needs to generate a clear response! 4. **Be Visible.** A lot of people think they shouldn’t promote their videos. Not so! Make sure they’re posted on sites that allow easy sharing. Then start tweeting about the link! Get all your friends to do it. If your friends don’t want to, it won’t go viral. Revert to #3 again. So what are you waiting for! Just do it. I’ll be watching for them. **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** authentic, marketing ideas, strategy, viral video --- ### [I Ate the Worst Breakfast this Morning.](https://beknownforsomething.com/i-ate-the-worst-breakfast-this-morning/) **Published:** April 3, 2011 **Author:** BKFS **Content:** **Sunday morning’s are hard.** The routine is different, and my regular schedule is messed up. My wife is getting ready at our sink, the kids sleep in a bit and I end up laying in bed watching the news. So, quite often I eat the *worst breakfast possible*. **It’s not what you’d think though.** In fact, I wouldn’t have described it this way until I read this afternoon a magazine headline that described my breakfast this morning. I ate nothing. *Yep.* I skipped my meal. Seems that people who regularly skip breakfast, have a **450% increase chance of obesity**. Who would have thought!? You’d think that not eating a meal would make you thinner. **So how about you? Have you done the worst thing possible when it comes to your Church?** In these economic times, I know so many churches and organizations who have decided not to advertise, not do any marketing or even neglect their existing programs. It’s sad. They’re dooming themselves to a disaster. So, you don’t have much money? **Here’s 3 things you should do now.** Don’t put it off! 1. **Start thinking about the fall.** Yes. The fall! It’ll be here before long (since the summer is so hard to get anything done) — and now is the time to consider what you want to do. So many churches aren’t doing *any* promotion; so consider approaching someone in your church for some extra cash; or perhaps use some other budgets to create an amazing fall kickoff. A little will go a long way since you’ll stand out while other churches remain quiet. Now’s the time to freshen your communications: your logo, your positioning, your website, your social media. Make sure things are top notch and ready! Which leads me to… 2. **Rework your Social Media Strategy.** You do have a strategy, no? Find out who’s handling your social media (facebook, twitter, youtube, etc) and have a meeting with them. Decide how to coordinate your church’s message throughout the social media sites. Bring a consultant in (like us at [PinPoint](https://www.beknownforsomething.com/)!) to help direct the path if you’re unsure. In the long run, social media will save your promotions budget and communications budgets. If you’re doing it right. 3. **Conduct a Focus Group.** You can do this yourself or it’s actually better to bring an outsider in (you can get better, more honest opinions). Choose 6-10 people who define your target audience at your church (you could do one for people in your church, and one for people from your community not in your church). In the group meeting, ask them how you’ve been doing (again, it’s best if it’s not the Pastor doing this). Ask for recommendations. Reassure them their names will not be attributed to their comments. Learn from them. Listen to them. Know that they only want their church to be better. Implement the ideas! **That should get you started!** There’s lots of people in need of your church today. People are hurting and seeking God. Don’t skip this preparation; or you’ll be at risk of becoming obsolete in the future. And I think I’m going to try and eat breakfast more on Sundays. It just take a little preparation on Saturday nights. **Categories:** Communication Strategy, Social Media, Website Design **Tags:** breakfast, communications, focus groups, preparations, social media, strategy, web --- ### [Change. Change. Change.](https://beknownforsomething.com/change-change-change/) **Published:** March 27, 2011 **Author:** BKFS **Content:** I just got back from my 25th College reunion. Wow. Have I ever changed. But in a large sense, I haven’t changed a bit. **It was good to talk with former classmates.** Some that I haven’t seen in decades. The picture says it all. We’ve changed. The guy on the left in the *before* picture (looking over some 80’s blond hair) is now the guy on the right. The guy in the very back with the dark curly hair is the guy who, well, has a full beard now. And yes, the guy in the gray-striped tie is me. The one with the gray hair in the back now. *We’re all friends and it was so good to catch up with one another.* And even to hear about ones who never made it into the original picture or the new picture. **What about you? Have you changed?** Churches are notorious for not changing. *Conservative* in the true sense of the word. - **We need to stay the same.** When it comes to a strong Biblically-based message; me must stay the same. Trying to change the simple message of the Gospel is just plain wrong. Should I even mention the Rob Bell book here? When we try to re-work truth so that it’s more palatable, sadly we don’t have truth anymore. And we become a laughing matter to those of no faith. So stay the same! Our message has to stay the same. - **We need to change.** Yep, it seems like a paradox. While we stay strongly *conservative* and hold firmly to the doctrines of the Bible, we must continually remain relevant with our methods. I’m not saying that we need to do everything like the *unchurched*. But we need to realize what scripture (Luke 14) means when it says, “we need to compel them to come in”. That’s not doing things in an old archaic manner. But instead, without changing the message, we must do things with excellence and relevance. Yes, we can use iPads, projectors, bands, computers, and technology. If we don’t, our message won’t be accepted. I think back to 1986 when I wore my cap and gown and accepted my diploma. The world lay in front of me. I was ready. Looking back over the 25 years, I realize that I had so much I needed to learn. And I’ve changed. **And that change has been good.** But I am glad that the original work that Christ did in me, has continued too. Oh, that we’d find a proper balance! **Categories:** Communication Strategy, Random Thoughts **Tags:** change, conservative, consistency, message, method, reunion --- ### [Late for Her Funeral.](https://beknownforsomething.com/late-for-her-funeral/) **Published:** March 27, 2011 **Author:** BKFS **Content:** **Elizabeth Taylor. Dead at 79.** I always knew about her. But I don’t think I’ve ever watched a movie or TV show with her in it. But then again, EVERYONE knows “about” her. I think even my kids were aware of her. *Imagine being that famous.* **What if your company was that famous?** Where everyone knew about you and was aware of you. When they laid Ms. Taylor to final rest this week, I chuckled to hear that she requested her funeral start 15 minutes late. She wanted to be **late for her funeral**. Like she was known for in life. Always late. **What are you known for?** Personally or in business. Often it’s in death that you find out what someone is known for. I’d love to hear the eulogy at my funeral. To find out what I’m really thought of. If your company “died” (or as we call it, closed); what would your customers miss? Truly grieve about not being able to have. Or would they simply move on to another company and barely shed a tear? It’s a sobering thought. **We need to develop a unique selling proposition (USP) in order to develop a foundation for success.** It’s in that USP; that we find the genuine reason for existence. If you’re one of many doing the same thing, it often comes down to cost or price. And someone will always offer to do it cheaper. So what is it? What are you known for? **How are you Unique?** **Categories:** Business Essentials **Tags:** death, Elizabeth Taylor, known for, unique selling proposition --- ### [We've got a Problem!](https://beknownforsomething.com/we_have_a_problem/) **Published:** March 20, 2011 **Author:** BKFS **Content:** Yesterday my sons and I poured a concrete pad in front of the shed. We got the shed a couple months ago and we knew the reasons we needed the improvements: - The area gets very muddy. - We have vines, weeds and poison ivy growing everywhere. - There’s a big step up to the shed door. **But knowing the problems is only half the battle.** I don’t want to downplay the “problem identification” step tough. You see, **in order to solve an issue you have to identify the problem.** However, I’m amazed that people work around problem after problem and never seem to notice them. (Quite frankly, this drives me crazy!) **Here’s 3 easy steps to help you identify some things around you that need a solution:** 1. **Can you identify the “Standard”?** We’ve all been there before. Those “perfect” places. Often time, I don’t even realize what *it’s* supposed to look like or behave (optimally). Until I see it working really well for someone else. If you don’t know what “perfect” looks like; you need to seek advice from those who know. Often we have potential clients say they “love” their website. They don’t even know it’s broken; they have no idea what a great site will do for them. Once we tell or show them, they don’t want to use their current materials. 2. **Look around you.** This is the fun part. Many people get used to living in their current state, that they don’t even notice issues and problems. Look at things like your new customers would. The “fresh” eye that sees a lot of things that you miss now. I find that the average person doesn’t “look” any more. Gaze around you like a wide-eyed baby. Notice everything! (positive and negative) 3. **What doesn’t measure up to the “Standard”?** Now position the standard to the *status quo.* How are you doing? Be ruthless. Consider what making a change would do. Go identification of problems help set priorities. Things will be better for you if you make the changes! I promise it. Once my kids and I knew the problems and the possibilities of solving the issues, we decided that we’d pour the cement pad. Of course, we knew very little about how to do it. But that’s an entirely different blog… **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** looking, noticing, problem-solving, problems, solutions --- ### [No Windows. Only Mirrors.](https://beknownforsomething.com/no-windows-only-mirrors/) **Published:** March 20, 2011 **Author:** BKFS **Content:** **It’s still echoing in my head.** Our Sunday School teacher this morning talked about selfishness. He explained that there’s a fictitious story about a person who lived in an house that had *no windows*. **Only mirrors.** You can imagine how that person lived. Probably for the first little while she would glance occasionally at herself. Fixing her hair slightly and smiling awkwardly. Thinking, “someday, someone will come visit me”. After awhile, she would probably have every inch of her face looked at regularly. She was ready to have someone come and visit. And ready she was. Until one day she started wondering why people weren’t coming. **No one.** Perhaps it was her. She needed to change some things about herself. Perhaps she needed to laugh more. Or she noticed that her personality needed to change. Or maybe it was the way she thought negatively. More and more. The longer she lived there, the more she concentrated on herself. And the more she navel-gazed, the more she found things wrong. It seemed like every time she looked into the mirror, *she didn’t feel well.* In fact she was amazed how many times she audibly told the mirror how she had a headache, how things weren’t doing well, and how she wasn’t happy with the status quo. *Sadness found a permanent spot in her heart.* You see, when you can’t (or won’t) interact and see others, you often get a negative perception of yourself. You feel like everyone is against you. Your mind turns against you. **It’s that way with social media.** You know, facebook, twitter and the like. So many people live a persona of no windows. They just talk about themselves and never take the time to write on another person’s wall. If you’re not caring and interacting with others; you’ll find yourself complaining a lot. About your health. Your job. Your friends. Your environment. **Lord help us to move into “houses” with windows.** And love others. Reaching out and interacting. And most of all, let us stop looking at ourselves in the mirrors we’ve erected all around us. > Philippians 2: 3-4 *Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.* **Categories:** Communication Strategy, Random Thoughts, Social Media **Tags:** Facebook, Interaction, mirrors, selfishness, Social Networking, Twitter --- ### [3 Reasons it's Great that Easter is Late.](https://beknownforsomething.com/3-reasons-its-great-that-easter-is-late/) **Published:** March 13, 2011 **Author:** BKFS **Content:** It’s hard to believe that spring is right around the corner. Some of our clients are still getting snow, but we’re getting wonderful spring time weather. The trees are in bloom and the daffodils are screaming yellow! **Lent is upon us.** But have you noticed that it seems later this year? *You’re right!* Lent is the 40 days (actually 46 days; *but that’s a whole other blog*) before Easter. And Easter is determined by a weird calculation: > Easter falls on the first Sunday following the first ecclesiastical full moon that occurs on or after the day of the vernal equinox. Therefore Easter can’t be an later than April 25th. **And this year, it will fall on April 24th.** This is the latest it’s been in decades and won’t be this late again until 2095. **So what does that mean for the Church?** 1. **Late means warm.** When Easter is really early, there’s always the threat of snow and cold weather. This year, we’re almost guaranteed warm weather. So plan something outside! Or consider doing something that utilizes your outside facilities. 2. **Extra time to prepare.** Late Easter means you have a bit more time to prepare. It doesn’t come quickly on the heels of Christmas. *Use the time wisely!* Unchurched people often mention that they will attend an Easter service if they’re invited. Make sure your congregation invites them to something! 3. **Anticipation.** The unofficial kickoff to spring is Easter. And people are going to anticipate it this year. Especially after the winter we’ve had. The longer you wait, the more excitement can build. Use this to create momentum. Of course, as soon as Easter is done, summer is upon us. But maybe I’m getting ahead of myself a bit. Use this time of lent to focus on Christ — and on ways to “compel people to come” to Him. We’d love to help. **Categories:** Communication Strategy **Tags:** easter, evangelism, late, planning, spring --- ### [Not a lot of sugar.](https://beknownforsomething.com/not-a-lot-of-sugar/) **Published:** March 13, 2011 **Author:** BKFS **Content:** I met someone yesterday who has never tried Coke Zero. **It surprised me a bit.** After her initial question, I curiously asked if she’d ever had a diet soft drink. She then asked “Is it like Diet Coke?”. I said “yes, except it tastes like real Coke”. Thinking I had fully explained the product, she asked “So how much sugar is in a can?”. *I backed up and took another try at it.* I don’t know about you, but I’m always amazed at the questions and comments we get about [PinPoint Creative Group](https://www.beknownforsomething.com/). I think we explain it properly, and Bam! we get a question like, “so do you do business cards?”. This happened recently when we were moving from our leased space of 4 years, and our neighbor (!) asked the question as we were packing boxes. **We recommend that every business owner** have a 10-20 second summary of what they do. This is an excellent way to tell someone quickly (like on an elevator, or a passing person in the hallway). **Here’s a great way to formulate it:** - **Key Benefit.** You have lots of benefits for an audience. If you don’t you have trouble! Try to determine what key benefit evokes the greatest action. Try various ones out and gauge which one creates the greatest emotion. Use it! - **Key Product.** Tie the key benefit to 2-3 key products or services. It’s always great to lead with a benefit that gets someone interested (and asking, “how do you do that?”); then you suggest a couple of products that tell them your approach. - **Call to Action.** Always, always, always end with a request or question. Something as simple as “Is there something we could help you with?” or “Do you ever need anything like that?”. It creates an invitation to do business. If you don’t ask, they may not ask either. Remember as well, like the incident with the Coke Zero, you can invest thousands of dollars into communicating a product; but don’t expect that everyone will “get it” quickly. If it seems that “everyone” doesn’t get it, you may want to take a different approach. **And by the way, yes, we do produce business cards.** Do you need an order of them? **Categories:** Business Essentials, Communication Strategy **Tags:** benefits, elevator talk, explanation, sales --- ### [What’s your Headline?](https://beknownforsomething.com/whats-your-headline/) **Published:** March 7, 2011 **Author:** BKFS **Content:** Anyone who knows me, knows I’m a news junkie. In fact, it’s hard for me to not read a daily newspaper, check news websites throughout the day and watch the evening news before I close my eyes for the night. More and more, I realize that I rarely read the news articles (or listen to the whole story from the talking head). **I don’t have the time.** *I find myself reading newspapers faster and faster.* I caught myself today with the Sunday paper, simply turning the pages to get done. But strangely, I remember a lot of the important stories. I simply scan headlines and look at pictures. It sounds so weird, but for the most part, I can get a grasp of what’s going on in the world. **Occasionally I get sucked into a story simply by the headline** and then I briefly scan the article. **What would the “headline” of your Church services be this week?** What about this month? If you had to sum up the overall purpose/vision/brand of your church, would you be able to give a “headline” that would compel someone to want to “read” more? **What would make the world sit up and listen?** Often, as a church, we want to tell the whole story. But people lose interest. We want to list all of our features and programs. We think that will lure people in. *But instead, it turns people off.* This week, think about what your “headline” would be. If it reaches someone, they’ll want you to them the rest of your story. And then they’ll truly listen. **Christ had a unique way of getting people’s interests; then He engaged them with a story that ministered to them.** I pray that our churches would do the same! **Categories:** Brand Strategy, Communication Strategy **Tags:** brand, headline, positioning, story --- ### [What’s the Big Idea for Change?](https://beknownforsomething.com/whats-the-big-idea-for-change/) **Published:** March 7, 2011 **Author:** BKFS **Content:** We moved our PinPoint offices this past week and I find myself in a new office, with new challenges, new surroundings, new roads to the office, a new routine and new people that I run into. *Everything seems different.* **I do like change.** But I must admit the last 7 days has been stressful. Physically and mentally. So let me add: I like change, but perhaps a *little* at a time. One thing that this *Big Change* has done, is made me pause and think: what’s the big idea of what we do? Is it good to change things up? Should we do incremental change? Or a huge change? **OK, it’s too late.** We have so many changes, that I now realize, it’s easier to talk about the things that remained the same than talk about the new stuff. After all this, I really do think that challenging “Status Quo” is a good thing. I never want to do something “just because we’ve always done it”. **What do you do regularly, that you should change immediately?** What’s your big idea for doing what you’re doing? If you don’t know, then you can’t “sell” yourself. People are drawn to compelling reasons. Maybe this is *the day* you need to change. Not incrementally, but a drastic, kick-in-the-seat-of-the-pants change. People sit up and listen (or at least watch) when you go through the metamorphosis! **Let me know how it goes.** In the meantime, I sit at my new desk, with my new office. And look for the pad of paper so that I can sketch a design. It’s got to be somewhere around here… **Categories:** Business Essentials **Tags:** big idea, change, Move --- ### [3 Things I'm Learning in Our Move This Week.](https://beknownforsomething.com/3-things-im-learning-in-our-move-this-week/) **Published:** February 20, 2011 **Author:** BKFS **Content:** **This week we’re moving PinPoint.** Just across town, but it seems huge for us. After months of planning and dreaming, it’s all coming together. This move is going to be *so good* for us, but we’re keeping our fingers crossed that we don’t let things fall through the cracks. 1. **We’ve sold excess stuff.** It’s always a good thing to get rid of things that are old or need to be replaced. *Have you gone through your things lately?* How about your storage spaces. I’m sure that virtually all businesses are paying for space for storage that they don’t need. It’s a tough task, but it’ll save you money! 2. **Take care of the customers.** They’re number one. Period. Make sure that they don’t notice the changes. I’m hoping that our process will mean that no client will say “Oh, that’s right, it slipped because you’re moving”. I love our clients! 3. **Take care of your co-workers.** They’re your lifeline. They have great ideas and they can make the move easier. I want to make sure they’re happy. It’s a huge opportunity for them to help the company in transition. I love my co-workers! **I’m excited about the week.** It’s going to be a long one. But PinPoint is going to be bigger and better on the other side of it. If you’re a praying person, please whisper a few prayers for each of us (and our clients) this week! See you in the new office! **Categories:** Business Essentials, Communication Strategy **Tags:** clients, co-workers, customers, Move, moving, plan, process --- ### [Reaching the Missing Church Member](https://beknownforsomething.com/reaching-the-missing-church-member/) **Published:** February 20, 2011 **Author:** BKFS **Content:** Today in our service our Pastor explained for a specific point he was making that the average Southern Baptist Church has around **250 people** on their membership rolls. I thought “that’s not too bad, and even ‘good’ sounding” but then I instantly wondered how many people actually attend services on a regular basis. The Church is one of the few “groups” of people who tend to talk about their membership rolls and not how active their members are. We get a lot of calls from Pastors who are quick to share their membership numbers. Based upon our knowledge, we typically think that **a little less than half of the members** make it to service regularly. The Pastor often agrees. **Why is this?** I think maybe these 3 reasons are what I hear often: 1. **Aren’t true believers.** When’s the last time you tried to reach the members who don’t come? In the business world, we know you’re more apt to make a “sale” to people who already know you. Perhaps our churches need to reach their missing members at the same time as reaching “out” to the world. 2. **Don’t understand why they should attend.** For those who are truly believers, if they don’t attend, they don’t realize the benefits of attending. If they’re believers, they’ll want to grow and fellowship at a local church. Do you know quickly why someone would want to go to *your* church? Every local church has some *similar* benefits. But you should also know the unique reasons for attending your specific church. *Or maybe you should encourage them to attend another great local church.* 3. **Don’t want to attend.** These are the tough ones. There’s probably a really good reason they stopped coming. A crazy person in the church, a too dominant leader, a hypocrite, apathy, and the list goes on and on. Your church should have a way to find out those reasons without making the person feel judged. If you know the issues, you can change them. Many church leaders have their heads in the sand. Our pastor said that a few more than 70 is the average service attendance for Southern Baptists. Wow. **Only a third of the membership.** **We need to change.** Or we’ll be condemned to repeat where we’re at now. God help us. **Categories:** Communication Strategy, Random Thoughts **Tags:** attendance, membership, outreach, southern baptist --- ### [3 Things this Week Reminds Us about Love.](https://beknownforsomething.com/3-things-this-week-reminds-us-about-love/) **Published:** February 13, 2011 **Author:** BKFS **Content:** **Valentines Day is this week.** I must confess that I’m not a *huge* Valentines Day promoter. In fact, I’ve often thought it’s a day invented by the *card industry* to get us to buy cards and gifts. **But I’m wrong.** Way back in 2-300 AD, an early Christian (named Valentine) was martyred. And in 4-500 AD, a Pope named Feb 14, Valentines Day. Little is known about this early martyr, so the Catholic church removed the day from it’s religious calendar in the 1960’s. **Today, the world celebrates it as a romantic day.** The leap is basically a mystery as to why. How do you celebrate it? **As a Church, we’re called to love.** Not on 1 day, but everyday! **As Church leadership, how do you love your group?** 1. **Know who they are.** Often, leadership becomes disconnected to the people in the pew. Perhaps the problems of the church become the focus. Do you know the people you serve? Really know them? I’m amazed that the average person lacks the ability to ask personal questions. *It’s called caring.* And I’ve found that with the right attitude and the right questions, people open up. 2. **Listen to them.** Have you ever shared with someone something from really deep in your psyche and the other person doesn’t barely acknowledge it? Or if they do, they don’t respond with love? *We need to learn to slow down to love.* Take a deep breath. The person you’re spending time with is as important as the next thing on your calendar. Listen. Really listen. 3. **Demonstrate true love.** As the *5 Love Languages* (Gary Chapman) states so well, everyone feels loved differently. As leaders, we need to identify the best way to love our congregations. Or small group. What I find often, leaders don’t really “love”. They manage and direct. **Stop** and… love. *As Christ loved the Church.* This is a great week to start. **Happy Love Week.** If we truly loved properly as Christians, we would be a better path for Christ to love the world. And our world would be a different place. *Love on!* **Categories:** Communication Strategy, Random Thoughts **Tags:** leaders, listen, love, valentines --- ### [3 Steps to Selling Anything in this Economy.](https://beknownforsomething.com/3-steps-to-selling-anything/) **Published:** February 13, 2011 **Author:** BKFS **Content:** This week I bought a shed. And learned a great sales plan in the process. I’ve been needing extra storage space and I’ve been considering buying a shed kit from Lowes. It sounded like a fun family project to work on. Plus the kids could learn how to put an outdoor structure together. **They weren’t as excited as I was.** I ended up buying one from someone else totally unexpected. Didn’t know them at all. But they presented their product so well that I bit. **You can learn from their 3-step sales process:** 1. **They put it where I would see it.** The guy is a home-builder. He really wants to build homes but in the down market, he started building sheds. And leaves them by the main road. He simply puts a simple “for sale” sign on it. And he says that they sell quickly. *Maybe you should consider a lower cost product that you can use your expertise to produce. Then find the place where your potential audience will see it. Could be a newspaper, a website, or in a building. Then advertise.* 2. **They knew the benefits.** When I talked to the guy, he knew his key reasons I needed to buy from him: a) He’s a house builder making sheds to the quality of a house, b) It’s completely built and he can deliver it today; and finally, c) the price is about the same as the kit you’ll buy at Lowes. *Sweet!* **Quality. Instant Gratification. Value.** *Do you know your key benefits? This guy in less than a minute rattled these off to me. It happened so fast, and it seemed so obvious, I had to make a decision to buy.* 3. **Extras made the price sound even better.** In the discussion, he told me that for a little extra he would paint it to my liking –to match our house. Hmmm… it was enticing, but I thought, “my kids can paint it for me”. Then he added, “I’ll buy the paint you choose and paint it for $50. **Wow. He had me.** *Sold.* That little extra, clenched the deal. *Sometime, you can “top a product or service off” with something that doesn’t seemingly make you money. But it does! It wasn’t the only thing, but it sealed the deal. And left me feeling great about the purchase.* I got my shed and they installed it and painted it. I’m very happy. But since I had the whole weekend blocked to start working on my shed kit, the kids and I got to put in shelves and organization stuff. *Yep.* They didn’t get off without a little manual labor and family bonding time. **Categories:** Business Essentials, Communication Strategy **Tags:** advertising, benefits, economy, extras, process, sales, shed --- ### [3 Easy Steps to Reducing SPAM](https://beknownforsomething.com/3-easy-steps-to-reducing-spam/) **Published:** February 6, 2011 **Author:** BKFS **Content:** **How much time do you spend going through emails?** If you’re like me — you get a lot! In fact, 3/4 of my emails are spam. And it becomes annoying that I waste time on deleting them *over and over* again. **I’ve had enough! I want to save time.** So a week ago I decided I was going to reduce my email. And it worked. **Here’s what I learned.** You 1st have to commit to: - **Determine what communication you want.** I decided that I no longer wanted to get commercial emails unless they help me business-wise. And I only want to get informative, interesting emails. If I don’t regularly read their emails, I don’t want them. *I wanted to be brutal.* - **Become dedicated.** Intensely dedicated. It’ll take more time *now* to save time *later.* But if you don’t actively want to do it, you’ll fail. - **Create a potential spam address.** Most email providers allow you to create another email account (usually free). I created a “special” email that I use to sign up for things that I suspect will produce spam in the future. At a certain time in the future, I’ll just dump the email address and not miss anything (and it’ll make the process easier in the future). **Then I went through this 3 step process.** 1. **Be diligent with opt-outs.** At the bottom of most spam, there’s an “unsubscribe” button. CANSPAM laws require this now. But spammers love to try to hide it. *Be diligent.* Find the link and follow the directions once you go to their web page. 2. **Bounce emails that don’t contain opt-out instructions.** Most email clients allow you to “bounce” an email. Look under the “message” menu. This sends the email back to the sender as though the email doesn’t work. This often gets your email removed from the spammer’s list. *They don’t like having emails bounced.* 3. **Manage the email accounts you can.** If you like an email, look at the bottom to see if you have options for when you receive their email, how frequently, and what topics/subject is available. Reduce, reduce, reduce! **Beware though:** Monitor your spam folder throughout this process. Make sure good emails don’t get caught there. And it’s always wise to bounce anything in the spam folder. If it’s spam. I’ve reduced my emails by 80% — I love it! Now I need to figure out what I’m going to do with all my time. *Maybe even tackle my long to-do list. Or [improve our website](https://www.beknownforsomething.com/wasting_time/).* **Categories:** Business Essentials **Tags:** email, spam, time --- ### [Need Ministry Volunteers? What You Should and Shouldn't Do.](https://beknownforsomething.com/need-ministry-volunteers-what-you-should-and-shouldnt-do/) **Published:** January 30, 2011 **Author:** BKFS **Content:** **I hope your church offers opportunities for ministry.** Yes, we need to reach the lost and be a beacon for the Gospel. But the local church also needs to be a place of *ministry opportunities.* God has freely distributed spiritual gifts to every believer and the church is a great place to use and develop them. **I know some churches seem to struggle with not having enough people to get everything done.** They quickly jump to the 80/20 rule. “There simply aren’t enough people to do all the tasks in the church”, they say. I think they’re *wrong.* **Need more people to do ministry?** Check out these points: - **Make it easy.** Do your people even know their spiritual gifts? I’d dare say that only a quarter of believers have ever identified their gifts. If people don’t know them or know that there are opportunities, they won’t volunteer. As an aside, if you have the *same* people doing the *same* tasks/ministries, *all* the time; it shapes the perception that others aren’t welcome to “join the team”. - **Encourage. Don’t bribe.** Believers should WANT to do ministry. If you let your congregation know the need and you’re teaching the importance of ministry; the right people will step up. Recently, a church I know, is offering people to come to a “ministry-opportunities” night with the possibility to “win a *{insert a nice electronic device}*“. A church shouldn’t have to do anything more than encourage. If you have to bribe, it’s a sign of deeper issues. - **Listen to them.** The people who are on your ministry teams are the backbone to the congregation. I believe they’re more important than paid staff. People who volunteer for ministry should be valued. And listening to them; asking their opinion, is the best way to “value”. So, how are you doing? If you’re having problems getting volunteers, it’s often *not* because the qualified people aren’t available. **Categories:** Communication Strategy, Random Thoughts **Tags:** communication, encouragement, gifts, volunteers --- ### [3 Steps to Get Ready for Visitors](https://beknownforsomething.com/3-steps-to-get-ready-for-visitors/) **Published:** January 30, 2011 **Author:** BKFS **Content:** Many of you know that I moved to NC from Canada 10 years ago. The difficult part of living thousands of miles away from family and friends is that people rarely come and visit. **I often catch myself working on a home project (even a simple cleaning job) and dreaming what a friend (or family member) from Canada will think.** If they ever come. This week my Mother-in-law is coming to visit us for the next month. We started about a month ago preparing the house. **Cleaning. Rearranging. Getting ready.** **Are you getting ready for more visitors this year?** The economy is gaining a bit of strength and that means increased business for you — if you’re prepared. **So, how do you get ready?** What does the preparation process look like? - **Prepare your products.** When you look into the near future, you can imagine which of your products will sell well as the economy picks up speed. And you may even realize you need to add to your product line. Now’s the time! - **Prepare your place.** This could mean your actual location. But I’m talking more about looking at where you’re selling. It may be time to broaden your “place” in this world. Need a bigger place? Now’s the time! - **Prepare your promotion.** This is the fun part. How will you get people to notice your products as they think about ways to spend their money? Will you be able to keep them as customers? Your promotion has to be benefits-based. And don’t think you have to discount in order to promote. Now’s the time! Once we finished working on our house this weekend, we’ve become even more excited for our “visitor” to arrive at the airport. There’s a peace; and enthusiasm. Exactly what you’ll feel when you’re properly prepared. It’s going to be a great year! **Categories:** Business Essentials, Communication Strategy **Tags:** place, preparation, products, promotion, visitors --- ### [Finish it. It Feels so Good!](https://beknownforsomething.com/finish-it-it-feels-so-good/) **Published:** January 23, 2011 **Author:** BKFS **Content:** I’m feeling like sharing something I’m not proud of. But maybe you’re the same as me. **I hate finishing stuff.** You know. I have several unfinished *chapsticks*. I have several half-used erasers. I have notepads that are half gone. *Ok, several of them.* I have books that are quarter-read (*some less than that!*). Everywhere I look, I have half-finished stuff. **I have a problem.** But this year, I’m going to finish things. We live in a consumer society. I love to buy things. I love to consume things. So why don’t we finish stuff?!?!I end up buying something to have an extra one before I finish what I have. *I end up with lots of stuff.* **A few weeks ago I decided I was going to see how many things I could finish.** Since then, I’ve had the joy of throwing away *(finally)* empty jars, finished tubes of *(old)* chapsticks, bottles of soap and shampoo, pump bottles of hand cream, tubes of toothpaste. And on and on it goes. The feeling was *so* good, it moved into file folders I haven’t done anything with, emails that needed to be answered, projects needing completion. **I can’t stop finishing stuff — I LOVE the feeling!** > I don’t think that “success” is necessarily in the “goals”; it’s in the COMPLETION of goals. We need to not only DO it; we need to COMPLETE it. **Are you up for it?** I need to go finish something… it feels so good! **Join me!** **Categories:** Random Thoughts **Tags:** finishing, goals, motivation, projects --- ### [Pay attention! Please!](https://beknownforsomething.com/pay-attention-please/) **Published:** January 23, 2011 **Author:** BKFS **Content:** *Psych.* It’s a show that’s on *USA* network. You should watch it (old episodes are on *netflix*). **It’s about a 20-something that notices everything.** Yes, everything. His Dad trained his son (when he was young) to randomly close his eyes while he quizzed him about the room and the things in it. He always got it right. **How about you? Are you observant?** If you’re average, you aren’t. **We’re bombarded by details.** TV images are detailed with layers and scrolls. Websites have multiple video streams and columns with flashing ads. Advertising has even grown complex. The problem is, that the average person doesn’t spend time with any medium to pick up all the details. For someone who creates the details, I find this sad. But then I remind myself that one simple message is better than several mediocre messages. **How long do people pay attention?** - **Billboards:** the industry believes that people look at an outdoor board for about 8 seconds. I think it’s less than that — perhaps 5 seconds (since speed of your vehicle is involved) - **Mall Posters:** Research says only 2 seconds! If you add a human face; it increases the time. A female face get’s even more time (by both genders). - **Websites:** The average person spends less than 10 seconds on a page. Some even think it’s about 8 seconds. And only 3 clicks in a website. - **TV ads:** The average child sees 20,000 30-second ads/year. I guess that’s not the question though. Most commercials are 30-seconds long and people on average only watch about half the time — or less. **What does this say?** It says we waste a lot of time with details. If we don’t know THE message to communicate, you’ll not getting it across. In the meantime, close your eyes. How much of the room do you remember? Sigh. Until we change, and actually see and remember, **go simple. Always.** **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** billboard, details, outdoor board, posters, psych, TV, website --- ### [Your name could determine how long you'll live](https://beknownforsomething.com/your-name-determines-longevity/) **Published:** January 16, 2011 **Author:** BKFS **Content:** A few weeks ago, I was standing with the Sears cashier, handing him my credit card. He thanked me, using my name, **Mr. MacDonald.** **Then he hesitated and started to chuckle.** Having lived with my full name for many years, I recognized the humor. People find my name somewhat funny sounding. This young man took it a step farther and called his supervisor over to “check out the name of this guy”. I stood sheepishly wondering if I should laugh with him or act like I’d never heard the joke before. **A name is so important.** A recent study (*that I wouldn’t have believed if I hadn’t seen it*) proved that if you have “positive” initials — ones that spell out things like J.O.Y. or W.O.W. — **you’ll live nearly 4.5 years longer** than people with *neutral* initials. The “scientists” conducting the study didn’t want to leave it at that though. In their wisdom (and probably our tax money), they queried if someone with “negative” initials (like D.U.D., A.S.S., I.L.L., D.E.D., etc.) had their life longevity affected. And… **they live nearly 3 years less** than the “neutral” initials. **A name or initials means a lot to the longevity of… you!** In business, you have to be careful with your organizations’ name too. Here are 4 things to be careful of: 1. **Easy to Remember.** You want people to remember your name and what you do. Your name will be assigned to that. If it’s a weird spelling or an odd name, you may have problems. Or it may actually help (ie. Google, Geico, Verizon, etc) if you have enough dollars to throw at it. 2. **Near the first of the alphabet.** This gets you near the top of the list when you’re in a directory. This little edge may be the perfect thing that helps you! 3. **Available in a short URL.** You’ll need a website, so your name should be somehow part of your address (URL). 4. **Unique.** If you’ve chosen a name that everyone else has, you’ll be pushing your marketing plan up hill. *In a snowstorm.* **Naming a company a good name is critical to your success.** Just like naming your kid the wrong name could shorten his life. When my parents added my middle name to my first and last name perhaps they could have paused and reconsidered. Or maybe that’s how you’ll always remember me from now on. *Mark Donald MacDonald*. **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** longevity, names, naming, negative, positive --- ### [I admit I have a problem](https://beknownforsomething.com/i-admit-i-have-a-problem/) **Published:** January 16, 2011 **Author:** BKFS **Content:** **I’m having a hard time admitting something.** It all started about 2 months ago when I was in bed. I picked up a favorite magazine to read and *it* happened. My eyes seemed tired and blurry. I felt like there wasn’t enough light in the room. I ended up putting the reading down and turning the light off — blaming the heat for drying the house. **And my eyes.** This week I bought reading glasses. Alas, another glowing sign of my *four-plus decades* of existence. **To this point, I’ve always bragged at my eye doctor’s summary.** I had 20/20 vision. I could read all the lines on the chart and I often challenged the family to read small signs before I could. I always won. Seeing great distances was my standard of great vision. But now, ironically, I can’t see things *close* to me. It occurred to me this week that in ministry (or business) we have a “seeing” problem too. **It’s rare that we can actually see perfectly.** - **Farsightedness:** I can still see at great distances. Literally and figuratively. I can see the “forest” sometimes better than the “trees”. Being a goal-setter, I love envisioning the distant goals accomplished. Entrepreneurs have this uncanny ability — it drives the melancholy around them crazy. If we only concentrate on the completed tasks, we lose sight of the critical steps to achieve them. Often, we forget the people committed to *doing* those tasks too. - **Nearsightedness:** Ah yes, the “trees” do matter! I often get so enthralled with the tasks I’m doing, and I place so much worth on them, that the overall objective gets blurry. I’m busy with the urgent that the important steps lose priority. My day becomes full of individual tasks; and I never feel like I’m finishing anything! Today I’m putting on the **right pair of glasses** that brings important things into focus. *What do they look like?* Sometimes, I feel like I need coke-bottle glasses because my focus is so wrong. I’m praying that in 2011, I push the daily tasks into the priority I need to accomplish the “god-sized” tasks of the future. I admit it. **I’m getting old.** Now I just have to work on wisdom. **Categories:** Communication Strategy, Random Thoughts **Tags:** glasses, goals, objectives, perspective, sight, strategy --- ### [3 Fail-Proof Ways to Have a Successful Year](https://beknownforsomething.com/3-fail-proof-ways-to-have-a-successful-year/) **Published:** January 9, 2011 **Author:** BKFS **Content:** When I was young, my Mother used to ask me to draw a picture for her. Being the budding artist, I would gladly oblige. I would get some paper and grab my best HB pencil. Then, several minutes later, Mom would sneak a peek at the page. **Nothing.** I couldn’t decide what to draw! Hours would go by and I would be wandering around the house looking for something to draw. Little did I realize, but there were thousands of things I could choose. Crazy! January seems to be when everyone talks about setting goals and resolutions. Recently a friend confessed they loved to set goals, but it’s difficult to decide what goals to set! And just like the young artist, there are thousands of things we can set goals for. **You just have to have a plan.** I’m a goal lover. I love to set goals. I set goals when I start almost everything. When I clean my car, I see if I can do it a bit faster. When I design a logo, I set how long it should take and challenge myself to creating a certain amount of designs. I even set goals about getting blogs written. **So how do I tackle a new year?** Here’s a potential outline that helps you focus. 1. **Consider these 4 broad areas of your life:** • Personal *(this is who you are and what you’d like to do or be)* • Family/Friends *(your inner circle. How do you picture your accountability team?)* • Work *(Wow, imagine getting better at what you do. People will notice!)* • Spiritual *(We all have a God-sized hole in our hearts. How will you fill it?)* 2. **Then think about time frames:** • Long term: 5 years is a good starting point *(you can more accurately guess what will happen. It’s just 60 months)* • This year: yep, the next 12 months • This week. This is just 7 days, and very achievable. 3. **Now close your eyes and imagine what you want to be like in those time frames.** The cool thing about dreams? Everything is a perfect world. You can’t fail. You will be successful! Start long-term and set your goals. Then think shorter term (what would you need to do in order to reach the longer-term). Keep working towards what you’ll do this week. 4. **Write down generalities in the long-term, then get more specific as you get closer to today’s goals.** Did you catch the verb in that first sentence? Write it down! You’ll be more apt to succeed. We start with a dream in a perfect world. Most people are quick to point out we *don’t* live in a perfect world. Duh! But most of us will end up anticipating bad things *so much* we only achieve the very *least* in our lives. So ignore them in your goals and adjust when “things” come along. Who knows? **A bunch of bad things may not happen if you’re focused on the good.** Let me know how you do! **Categories:** Business Essentials, Communication Strategy **Tags:** goals, imagine, plan, steps, time --- ### [Feel Like Your Church Has Stalled?](https://beknownforsomething.com/church-has-stalled/) **Published:** January 9, 2011 **Author:** BKFS **Content:** **I’m getting tired of sitting still.** It seems like the economy has stalled so long, we all are accepting the status quo. We’re not moving. And in the winter, we’re content to sit inside and watching TV. I see it everywhere. At work, at church, in stores, with friends. I realize there are some bright spots thankfully, but apathy seems to have set in for so many of us. I hear people talking that their church is feeling stagnant. *We attend. We leave. We attend. We leave.* And then the Leaders of the church wonder why giving is down. Let’s change this! But how you may ask? Here’s 3 steps of what you can do: 1. **Be a Leader.** If you look around and see nothing happening, or your group/community/class is growing stagnant, do something. Step up and be a leader! If you noticed these things, you qualify. But be careful, you just might become really busy. People may even respect you more. Keep looking over your shoulder though: if people aren’t following, you’re not leading well. 2. **Set a Vision.** The hard part. This is the God-given, God-sized task that requires Him to get it done. *But He wants YOU to be the catalyst.* Involve as many people as possible, get input and listen. **A listener is a great leader.** The world often gets this wrong. 3. **Share a Plan.** Find others who want to lead too. Then, look for good followers. Pray with them, be humble and most of all encourage! Everyone won’t buy into the long-term plan, but they’ll accomplish short-term goals. Others won’t do anything in the short-term but will love to reap the long-term rewards. Let them! We all need to succeed in life, and they’ll gladly buy into the next plan knowing you’re a successful Leader. I’m excited about 2011. Let’s get doing something. God will use you. Maybe even to wake up the pseudo leaders that aren’t doing anything now. **Categories:** Communication Strategy, Random Thoughts **Tags:** leader, leadership, listen, plan, vision --- ### [A Simple Outline to Face 2011](https://beknownforsomething.com/simple-outline-to-face-2011/) **Published:** December 31, 2010 **Author:** BKFS **Content:** **How was 2010 for you?** Like most businesses, it was probably a challenge. At [PinPoint](https://www.beknownforsomething.com/) we found that we worked twice as hard for every dollar we earned. Now we say farewell to 2010. This past week, we took a day to sit as a team and **consider what 2011 will look like.** **Here’s the outline of our meeting.** Hopefully you can use it to examine your business too. - **What did we do *well* last year?** Look at what you did best. What was the most profitable thing? Are you unique in doing it? Or are you just one of many businesses that offer it. This helps you determine your price. All these things allow you to see the foundation you’ve established this past year. - **How can we raise Revenues?** This speaks to your sales efforts. Will you call more, tweet more, spam more? Will you try to sell more by lowering your price, or will you raise your price and sell to a more elite crowd? *Do you even know who to sell to?* Can you raise your revenues by 5%? Or will it be more aggressive. This helps you determine how big your goals will have to be. - **How can we lower Expenditures?** Start by comparing your expenditures and revenues. Were they equal? Did you lose money? Or were you profitable. If you broke even or lost money, you need to visit your expenditures. How can you stop spending so much? Can you? Sometimes it won’t be easy. Just make sure you can still do your work well. **This is all good.** But the main purpose of this exercise is to *set goals*. Dream big about what you do best and how you can become more “unique”. Consider how you can get even better at it, and set achievable, measurable goals. *Don’t consider them as resolutions,* instead think about it as a plan to success. And that is exactly what we at PCG want for you. **Happy (and successful) New Year!** We hope we’ll be part of your plan! **Categories:** Business Essentials **Tags:** business plan, expenditures, goals, resolution, revenues --- ### [3 Resolution Recommendations for Facebook](https://beknownforsomething.com/3-resolution-recommendations-for-facebook/) **Published:** December 31, 2010 **Author:** BKFS **Content:** **I enjoy Facebook.** I try to post regularly and with a “rhythm”. Most people that follow me have one of two reactions: “I love your posts”, and “You post far too much”. I’m truly trying to have balance. But I realize I’ll never please everyone either. Facebook is a ministry for me. I really enjoy keeping up with people that I care about. I use it to build friendships, to know what to pray about, and I use it to encourage people. **How do you use it?** Like everything in life, we all need to get better at what we do regularly. And most people don’t do friendship well in person, so it shows up exponentially on Social Media. **Here are 3 things that most people need to resolve to do better on Facebook:** 1. **Interact and Engage more.** It sounds weird but most post statuses and expect everyone to respond. I assume they just “enjoy” the posts, but never reply back. Facebook (and all social media) is a great tool to have a public conversation. It’s not about “telling”, it’s about sharing back and forth. Conversations are two-sided. If someone posts that they have a challenge, an exciting thing happening, or even their birthday, take the time to care enough to ask about it or revisit it later in a personal message. And if someone posts on your page, take the time to post back. 2. **Be more Positive and Encourage.** If you watch the news, we are riddled with bad news. In fact, a lot of people complain about it. Then the ones who complain about the news, post bad things on their status. About half the things on facebook are negative. People tends to complain about things that we all deal with. Colds, flu, rain, headaches, the economy, etc. A youth pastor once told us on a mission trip, “we’re all going to be tired while we minister, but instead of sharing your complaint with others who are feeling the same thing, take the time to encourage someone”. That was almost 30 years ago and it still rings loud and strong in my mind. Stop complaining and think of others. Hmmm… almost scriptural! How are you going to use Social Media to encourage? 3. **Have more fun.** Life’s far too short. No one likes boring posts that simply describe what you had for breakfast, what you’re doing or where you’re going. Status updates are meant to be more than sharing your appointment book. It’s meant to allow us to be involved in each other’s lives. So resolve to take a different view of what’s going on, comment on how the activity influences you or makes you feel, or take an off-the-wall approach. Have some fun! When you’re on the look out for it, your life will become more positive. I want people who follow me ([@markmac1023](https://twitter.com/markmac1023) on twitter or https://www.facebook.com/BeKnownForSomething) to see Christ in me. I want them to realize that in spite of what’s going on in my life, I can rejoice. Plus, the more I think of others and care for them, the more I realize “it’s not about me”. Because it’s not. **Happy New Year!** **Categories:** Communication Strategy, Random Thoughts, Social Media **Tags:** encourage, engage, Facebook, fun, interact, resolution, social media, Twitter --- ### [Christmas Contentment](https://beknownforsomething.com/christmas-contentment/) **Published:** December 22, 2010 **Author:** BKFS **Content:** As we get near to Christmas, we wind down and think about this past year. And once we clear through the clutter, the negativity and the politics; and really look at the things that matter, we realize we have a lot to be thankful for. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/12/peace-300x242.gif "peace - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I’m thankful for my family, my friends and you all. For the gift of acceptance, forgiveness, and time. I still can’t believe that people *actually* read this blog. But you do! **Thank you.** My wish for your Christmas gift this year is contentment. We can’t change the past, we can’t control the future. We can only decide to alter today. This moment. **Be content.** It’s a gift that keeps on giving. It’ll lengthen your life, attract friends, and create an environment that will allow you dream, achieve and grow. In my own life, I realize that in order to be content, I need to focus more on the heart of Christmas. And that small Baby that we worship. Christ allows me to be content. And He allows me to focus on the things that matter. **Merry Christmas everyone.** Take a deep breath and as you blow it out, be thankful. *And content.* **Categories:** Business Essentials **Tags:** Christmas, clutter, contentment --- ### [A Simple Christmas](https://beknownforsomething.com/simple-christmas/) **Published:** December 22, 2010 **Author:** BKFS **Content:** **It’s Christmas.** In a few short hours the Christian World stops their regular work and we go absolutely chaotic with gift giving, gift opening, cooking, cleaning, talking, and so many other forms of stress. That’s not to mention the gift wrapping, decorating, inviting, and planning. As a child I remember being so excited about the day. Then as it unfolded, it seems to be only “me”. Everything around me was a haze while I immersed myself into my world of gifts and toys. Now, I find myself looking forward to Christmas not for myself, but to watch the kids and their gifts, and to spend time with family and friends. **I don’t want anything this Christmas.** Instead, I’m praying for a quiet few days being thankful for having so much. And especially thankful for the greatest gift that was given in the quietness of a night outside Bethlehem. Because of Him, I have peace. Merry Christmas everyone. Enjoy a simple Christmas. **Categories:** Random Thoughts **Tags:** chaos, Christmas, simple, thankful --- ### [3 Tips to Great Gifts](https://beknownforsomething.com/great-gifts/) **Published:** December 12, 2010 **Author:** BKFS **Content:** **We’re nearing the end** of Christmas preparations at home. Our tree’s up. Most of the gifts are bought, and our parties are planned. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/12/wrapping-300x200.jpg "wrapping - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We always go through the same struggle each year. How do we buy special gifts for the kids without reinforcing Christmas materialism? We try not to go overboard, choosing the perfect gifts that are needed. **But it’s hard!** **Getting your product right as a Church is tough too!** The parallels of gift giving and what you’re offering are interesting: 1. **Think of the Receiver.** Remember when you used to buy “anonymous” gifts for “someone” in your class? Then you’d draw names and select. It makes it hard when you don’t know the receiver. It’s always better when you know who they are, what they want and what they need. The more you know the better you can be. 2. **The gift wrap is important.** I have to confess, I question gift wrapping. It seems like such a waste of money/energy to buy pretty paper, cut it out, fold up your gift; re-cut a larger piece and tape it all up. However, when Christmas comes and the tree has the gifts under it; the picture is perfect. It helps with the overall professional picture. Sigh, it *is* worth the money. It completes the Christmas feel! Consider how your product should be wrapped. Make sure it’s professional and looks great! 3. **What’s inside is critical.** The contents are what we get/give presents for, right? No matter how good something looks on the outside, it doesn’t make up for what’s inside. Remember that horrible sweater you got in the pretty box? It all makes sense until I ponder why people spend a bunch of money to design a website (or buy a template) — and end up with the wrong “stuff” in their site. Doesn’t make sense. Well, there’s a few more presents I need to wrap. OK, maybe I went overboard after all. But probably not with the gift wrap. Maybe I’ll spray paint the gifts instead. At least I’m excited for my family to open the boxes! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** Christmas, Communication Content, gifts, insides, website --- ### [My 3 Business Wishes for 2011](https://beknownforsomething.com/business_wishes_2011/) **Published:** December 12, 2010 **Author:** BKFS **Content:** This is the first time in our home that we haven’t had a lot of Christmas wish lists. Our teenage sons (15 and 16) have become more “sophisticated” this year and we received a short list of manageable items. In fact, after our regular speech about materialism and how Christmas budgets are lower this year, our kids have shown maturity and restraint. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/12/dreaming.jpg "dreaming - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")As business operators, I guess **we’ve also been told that we’re facing another few months of limited budgets** as the economy slowly rebounds. Or creeps to recovery. Or “holds” while everyone spins a good story. Knowing that; what is your wish list for the next few months? I’m not talking resolutions or pie in the sky desires. I’m asking you for the “if I had my wishes come true, I’d wish for” list. **It’s hard to not get political** when I’m wishing about some of these things, so you really have to believe that I’m *not* talking about Republicans or Democrats, but I’m talking about all “government”. **Here are my 4 Business Wishes for Christmas:** 1. **Restraint.** In our house, I practice what I preach. I really try to live out my life by what I believe (and say). Occasionally I fail, but I correct myself. *Especially if my kids call me on it!* I find it hard to hear from our “government” what caused this downturn was our lack of restraint and overspending. And then they wildly spend our tax money on foolish, extravagant things that create more dependence on *them*. I want them to cut spending and entitlements to a reasonable level so that they don’t require more tax money. As it’s been said, “the problem with a socialist government is, that they eventually run out of other people’s money”. Leave money in our hands and I’ll guarantee we’ll spend it better than any government. Spending wisely = roaring economy. 2. **Charity.** That being said, we need to (as the “people”) pick up the slack when governments cut entitlements in order to make budgets. We need to help those who need help; caring for the widows and orphans. Not because we feel we have to; but because we *want* too. But I also believe that we must “teach a person to fish” rather than buying, cooking and serving a huge fish dinner. That way, people will have more self-worth and *raison d’être*. 3. **Perspective.** So many people are suffering and challenged this year. Businesses are shrinking and everyone seems to have so much *less* money. Compared to the world, we still have *so much*. In fact we’re in the upper percentile of salaries. We all need to look at what we have, what we want, and what we need. And then decide what value each thing has. Think short-term, medium-term and long-term; set goals, dream big and start working toward them! Paying as you go. Little by little, if we all did that, our economy would roar back. With the right perspective, we’d be more positive, optimistic, and motivated. **We’re blessed.** **Anything you’d add?** I love what I do, love the clients I have the privilege of working with, and love the people I work with. I want to keep each of those groups happy. With these 3 foundational things in place, it would be a whole lot easier. **Categories:** Business Essentials **Tags:** Christmas, dreams, government, moderation, spending, wishes --- ### [3 Steps to Developing "Concept"](https://beknownforsomething.com/developing_concept/) **Published:** December 5, 2010 **Author:** BKFS **Content:** **Our church presented their Christmas Musical this weekend.** Again, I was blessed to assist with the content. It was back in the summer that I found out the theme; and it was on our vacation to Canada that my son and I discussed how to make the theme of “gifts” work. **Concepts are difficult.** It reminds me of the times my Mom used to ask me to “draw something”. I used to sit there for what seemed to be hours trying to think of *something* to draw. Then I’d beg her to tell me a theme. “Draw something on your desk.” Then everything was so much easier. **How do I get past the “spinning” stage of concepting?** Here are 3 steps I try to follow: 1. **Consider your limitations.** We had a limited budget this year, so the idea had to be easy and use things from around our Church. *Some of the best ideas are simple.* Then, we knew we needed to incorporate the Christmas story (duh!); and the music would be chosen by the Music leadership. We also knew the limitations on the technical side. 2. **Know the Theme.** I mean *really* know it. What does “gift” mean to people at Christmas time? It came down to 2 obvious ideas: • Christmas gifts and • the Gift that was given so that we *actually* celebrate Christmas. 3. **Be Clever.** Try to “*think outside of the normal*“. What if the stage had several random gifts that would be stacked throughout drama and become the backdrop of the nativity. Then the nativity would “freeze” and some of the boxes (lit from within) would form a cross. Then an adult Jesus would be silhouetted from the backlit cross. The best part of being “clever” is to make sure it emphasizes the theme, rather than obscuring it. I liked how the “gifts” turned into the “Gift”. **Details were added**, including a huge backdrop of really large gifts that could be color-controlled from behind. Again to emphasize the smaller backdrop being assembled. Thanks to an incredibly talented church; someone wrote a superb drama to tell the story and allow the concept to evolve. Then hundreds of people presented, acted, directed, sung and worked out the complexity of the technical (whew!). It’s all a blur. And the “whole” plays down any small role I had. **God used us all.** 5 performances later, thousands attended, and God used my “gift” to point to His Gift. **Categories:** Communication Strategy, Design Essentials **Tags:** Christmas, clever, concept, idea, limitations, music, team, theme --- ### [3 Valuable Web Areas Needing Your Attention](https://beknownforsomething.com/valuable-web-areas/) **Published:** December 5, 2010 **Author:** BKFS **Content:** **We’re in the process of refinancing our house.** We purchased it 2 yrs ago, and we’ve *improved* every room in it. Some were just painted and freshened up while other rooms were totally rebuilt. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/12/appraisal_house-300x267.jpg "appraisal_house - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Just because you’ve put money into a room **doesn’t mean you’ve added value to your house.** When our bank asked to reappraise it, we wondered if we’d increased the value with our improvements. Kitchen and bathroom improvements are huge so we spent a little extra on them. **Our appraiser wasn’t optimistic.** *“The downturn in the market has lowered values on almost every house I’ve appraised this year”*, he muttered as I was leading him through our perfectly “staged” house. Nice. I then started holding out hope that we at least owned a house that was equal to the value of what we purchased it for. **Have you ever wondered what your website’s worth?** That answer is a bit complicated and varies with the way you use your website. However, the value of “areas” in your website are easier to define. **What are the 3 most valuable areas on your website?** Know them: they probably need your attention. 1. **The upper left corner.** According to the latest eyetracking technology, almost everyone looks here to start their “journey” through your page. *What should be there?* It makes sense to have a small logo and a positioning statement. Something that establishes • who you are (to reinforce “I got to the right page”) and • what your core benefit to your target audience is. It should be uncluttered, simple and not overstated (so that it doesn’t take up a lot of “content” area. 2. **The left side under your logo.** Web paradigm has established this area as a menu area (or just under your header). *This is the most important content-defining area.* It’s as important as a *table of content* is to a novel; or an *outline* is to a motivational speech. It must be simple, self-explanatory and comprehensive of your web content. 3. **The middle.** This sweet spot (about mid-screen before you scroll; what we call above the fold) has to catch the audience’s eye. The average person spends 10-20 seconds/page. That’s not a lot of time! Make sure this content is short (especially for video: thanks to TV commercial length, I’d say 30 seconds or less), easily scan-able (use bullets and eye-interrupters) as well as benefit driven (because everyone asks “what’s in it for me?”) **Fix these 3 things and the value of your website will increase.** Just like it turned out that our house did. *It actually increased in value!* A little strategic time paid off. And it will for you on your website too! **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials, Website Design **Tags:** Logo, menu, real estate, strategy, value, web --- ### [Be like Spiderman -- Arrive Just in Time!](https://beknownforsomething.com/timing/) **Published:** November 14, 2010 **Author:** BKFS **Content:** The fall is upon us (for some winter is already. The American election is over. Thanksgiving is around the corner. **What does that mean to you as a business owner?** Is it your biggest time of year? A time for less sales? **What do seasons mean to you?** Your customers? Understanding timing is so critical. Once you figure that out, your marketing strategy will be clarified too. Here are some timing issues you should be proactive with: - **E-blasts.** Make sure you know when the most amount of people come to your website. That should tell you when the most people are interested in looking for your service or product. With that knowledge, you should set up reminders, blogs, ads, and eblasts to arrive at the best time. - **Products.** This is the obvious one. You have to make sure your product is ready when people want it. Looking at sales numbers over an annual calendar will help with this. Or even time of day. If you’re not available for when people call, you can lose a sale. So even for services, you should be aware of timing. If there’s not enough product, people will go elsewhere. - **Marketing materials.** Don’t try to do communication materials when you’re really busy. *We know that doesn’t work.* Look for “down time” or slow time and use that timing to take the *right amount* of time to develop/improve a website and materials that will meet the client demand. Then make sure it’s delivered “just in time” to entice your customers to come to you. **A recent survey projects a 16% increase in online holiday sales this year (over 2009).** I’m looking forward to the economy coming back. I believe it’ll happen. I’m glad we’re ready for it! Let us know if we can help you get there too. **Categories:** Business Essentials, Communication Strategy **Tags:** calendar, eblast, products, services, strategy, time, timing --- ### [First Time Shooter.](https://beknownforsomething.com/first-time-shooter/) **Published:** November 14, 2010 **Author:** BKFS **Content:** I had a brand new experience this week. Perhaps because I’m getting older, I don’t experience “new” things much. I had the **opportunity to shoot a pistol** at a shooting range. Most of you know that I’m a Canadian (eh!) and we’re not raised like a lot of Americans with lots of guns around us. In fact my Mother had negotiated with my Dad to get rid of his hunting guns before they would get married. **I couldn’t believe how much fun I had!** What’s the last thing you did that was totally new? Eating something (I just had a Krispy Kreme Bacon Burger at the Fair), doing something, or watching something? What comes to mind? **Now think of people who come to your church for the first time. Almost 30% of twenty-somethings say they don’t have a church home (and growing).** So the possibility of a new person coming to any church for the first time is growing! - **You are ultra aware of things like no other time.** You can remember the feelings, the smells, the experience. It’s important to know that visitors experience so much. Details matter. - **You ignore other things.** Interestingly, the 2nd time you do something, you notice even more. The first time you only experience things closely associated with the “new” stuff. So what will be overlooked the first time? Ultimately, you won’t know. So, pay attention to all details. ProShots Shooting Range got it right. They had a clean, professional business that created a fun, educational atmosphere that was impressive. Be sure that people coming to your church for the first time, can experience what you’re known for. They’ll drink it in, want to return, and eventually experience God through you! **Categories:** Communication Strategy **Tags:** first impressions, guns, impressions, new, shoot, shooting, visitors --- ### [Twitter Advanced. Or Basic.](https://beknownforsomething.com/twitter-advanced-or-basic/) **Published:** November 7, 2010 **Author:** BKFS **Content:** I had the privilege to attend and speak at WFX Expo and Conference. My session was all about Social Media. Cathy Hutchison spoke the day before I was scheduled. She did a great job talking about the joys of social media and the basic reasons why the Church should be using it. Mine was about the “next steps” in this amazing new media. Shawn King, Pastor of Courageous Church, spoke just before me and he started demonstrating the amazing strategies he uses with Facebook and Twitter to grow his church. He mentioned the power of “[twitter advanced](https://twitter.com/search-advanced)“. If you go to this [page](https://twitter.com/search-advanced), you’ll see a search query form that allows you to use twitter to do amazing things. **Here are 3 basic things you should be doing with this “advanced” [page](https://twitter.com/search-advanced):** 1. **Keywords.** Start looking for keywords that “affect” your church or describe your ministries. That could be your positioning, various ministry keywords, or words that describe who you are. Then you can monitor what the world is thinking and tweeting about. You can engage in a conversation with the twitter world to help you hone ideas and develop sermons. Who knows?! With the ability to narrow in on your location, you can even invite someone to coffee or your church. 2. **Prayer Ministry:** Shaun King showed how you can search your location for “pray for” and voila, you have a complete listing of people in your area that want prayer. You can engage them in a conversation and tell them you’ll be praying. But make sure you do! 3. **Brand Monitoring:** You can also use this page to check to see what’s being said about your church. Or your denomination. Or you! You may (while you’re at it) want to go to Google and search for “your church name + sucks”. As Cathy pointed out, this can show you if there are really disgruntled people blogging or tweeting about you. **Pretty cool, eh?** The power of Social Media is a real-time, non-linear approach to what we do. Make sure your church is using it as a communication tool as well as a research tool. It’s free and it only takes a little bit of time! **Categories:** Brand Strategy, Communication Strategy, Social Media **Tags:** advanced, brand, keywords, monitoring, prayer, Search, Twitter --- ### [Dead on the Floor](https://beknownforsomething.com/dead-on-the-floor/) **Published:** November 7, 2010 **Author:** BKFS **Content:** I was driving to Atlanta this past week. I enjoy the alone time, I get to make calls, listen to the radio and catch up on podcasts, etc. But I admit, I get tired. Enter, *PepsiMax*. The best caffeinated drink to enter the picture in years. It has a kick. I love it. About half way, I stopped for gas just off the highway in South Carolina. After filling up using my credit card, I entered the store. There didn’t appear to be any customers inside and I didn’t see a cashier. I went to the restroom. After, I went toward the coolers to get my soda and again noticed how empty the store was. I looked quickly up each aisle, then over to the counter. **No one.** My heart skipped a beat as I glanced back at the line of PepsiMax. I thought, do I call out “hello?” or do I look on the floor behind the counter to see if there’s a dead body. **I choose none of the above.** I left the empty store quickly. And still thirsty. Have you ever dealt with a company and you wonder if anyone works there? It’s never a good thing obviously. But it seems pervasive. **Here are ways that the perception can be developed:** - **Don’t keep your website up to date.** When people come to your website, if there are no changes, people get bored and disinterested. It appears that no one worked there since the copyright date. I went to a website last week and the copyright was 2007! Change your information regularly! - **Don’t answer Social Media.** On facebook, twitter, etc., if someone actually takes the time to comment on something you’ve written, answer them back! As I heard this week at the conference (*thank you Cathy Hutchison*), it’s as weird as installing a phone line in your company and never answering the phone! - **Don’t follow-up.** I’m amazed at how difficult it is to do follow-up. I have about 50 people I need to get back to this week from the conference. But once I return to the office after a week away, it’s hard to slow my life down to do the follow-up. Crazy, since they represent new business opportunities. If someone calls, talks to you, or emails, make sure you follow-up as soon as you can! **Don’t be caught “dead on the floor”.** I still wonder why no one was in the store. And I second-guess my decision to leave so abruptly. I should have at least called 911 after a quick search. But then again, the average person who thinks no one’s home at your business, won’t think twice before going to your competition! **Categories:** Business Essentials, Communication Strategy, Social Media, Website Design **Tags:** Communication Content, Facebook, follow-up, pepsimax, social media, Twitter, website --- ### [Meet me at WFX!](https://beknownforsomething.com/wfx-atlanta/) **Published:** October 31, 2010 **Author:** BKFS **Content:** ![](https://www.beknownforsomething.com/wp-content/uploads/2010/10/WFX.jpg "WFX - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")WFX Atlanta is coming up this week. It really is a great show for 3 reasons: 1. **Your whole team can go.** Ever want to take your group of leaders (with different passions) to one conference that allows them to explore their separate fields, yet have the same common ministry thread throughout? *This is the place.* There are Pastors, Tech Teams, Ministry Leaders (and more) all meeting together to explore, experience, and dream about expansion. 2. **Experts are there.** The keynote speakers are the best in the business. Christian leaders who love the Church — and appreciate everything you do and manage. Plus, they have so many break-out sessions in various fields. **Disclaimer:** *I am a speaker.* The reason I add that, is for the sole idea that I know how much I have to provide to them in order to be chosen. It’s an honor — and the other speakers I interact with in the speakers lounge are leaders in their fields too. 3. **The Expo is as educational as the conference.** The cool part of WFX is the expo. They have hands-on opportunities as well as demonstration areas. You can talk to the industry leaders in lighting, computers, audio-visual, online services and more. I enjoy wandering around the gigantic “sensory-overload” area and drinking in the amounts of companies that are craving to do work with God’s people. It keeps me up-to-date about the latest products and services in the world! **I hope I see you there!** Stop by my session: Digital Church 201: Developing an E-Media Strategy and say hi. Or maybe you’ll see me soaking in the sights and sounds of a great church conference. It’s always great to see old friends and meet new ones! See you there! **Categories:** Random Thoughts **Tags:** Atlanta, Conference, expand, experience, explore, WFX --- ### [3 Things You Should Never Have on Your Website](https://beknownforsomething.com/3-things-you-should-never-have-on-your-website/) **Published:** October 31, 2010 **Author:** BKFS **Content:** **I usually try to be positive on my blogs.** But I’m going to make an exception this week. Have you ever worn something and had a friend, spouse or child tell you, “you shouldn’t be caught dead in that!”? As my sons mature (used loosely) into teenagers, they (like all teenagers) feel that they’re experts in a lot of things. Like fashion and the ways of the world. **It’s my life right now.** It’s fun to think how much they’re like me when I was their age. **We have a lot of companies who ask us to “look at” their websites and let them know what we’d change.** We try to be positive in the response; but internally we often look at the site in a negative way (to begin with). **Here are the 3 things that stand out to us as a cautionary tale.** The “*you shouldn’t be caught dead with*” things for a website. 1. **Too much content.** The average person spends about 10 seconds per page. And it takes about 3 seconds on your homepage to determine if they’ll continue into your site or not. Most organizations have FAR too much content on a page. This is often because they don’t know how to edit, don’t know how to set priority, and don’t know the proper placement of content. 2. **Your Mission Statement.** This is like KFC posting their secret spices on their websites. A Mission/Vision statement is an internal document of how you conduct business. It’s not intended for the “outside” world. Instead, it should be the catalyst for *everything* on your website. Often for an organization that posts their statement, it notifies us that they’re not thinking of the customer, instead, they’re thinking of themselves. 3. **Too many pictures.** This sounds crazy, but for Search Engine Optimization, it’s imperative to have words for the “spiders” to search and tag you. Websites that are full of pictures and lacking captions will never climb the rungs of the Google engines. Also check to see if your graphics are mainly pictures too. It’s the “old way” of making sure that the fonts looked right on screen. You need to use selectable text not pictures, not a lot of flash, and limit uncatalogue-able animated gifs. Eliminate these things and your website will instantly improve. Need help with setting priorities or editing? We’d love to help. Just let [me](https://www.beknownforsomething.com/) know! **Categories:** Business Essentials, Communication Strategy, Design Essentials, Website Design **Tags:** Communication Content, don'ts, editing, mission statement, Optimization, website --- ### [$650,402 in 3 weeks.](https://beknownforsomething.com/650000-in-3-weeks/) **Published:** October 24, 2010 **Author:** BKFS **Content:** Recently our church had a burden to reach out to the Hispanic community in our city. God lined up several factors to lead us to believe that the time should be now. **We had a few hurdles:** - **We needed a Location.** The church wanted to make sure the location would be within walking distance of the audience, near the local school where a lot of Hispanics attend (and we’ve had a relationship with), and it would be nice if we didn’t have to spend a lot of money on it to get it “service” ready. - **We needed Money.** The economy was going against us. A lot of our congregation wonder about their jobs or have lost them. We just spent a lot of money on another campus and our own central campus needs work. - **We needed it quickly.** Once we identified the location, we would need to act quickly in order to occupy the space. And the need is so great. Now. What on earth were we to do? Well, God showed up. We found a vacant small church in the perfect location near the community elementary school, and because of the economy, we were able to negotiate an amazing price. The Pastors announced we would pay cash only (yeah!); and our offering for the money would be taken over the month of October. We needed $600,000. **What happened?** Well, when God is part of the project, should we even worry? Nope. *God funds the things He wants.* After 3 weeks of offerings (only a month after it was brought to the church), we hit $650,402 (cash) as of today. Yes. We went over. **Remember:** **God funds the projects He wants.** Seek His face and direction. The best way to do this, make sure you have the right people on your boards, and truly listen to them. And your congregation. **Have God-sized Goals.** Think you’ll have obstacles along the way? Yep. But dream big and truly expect God to show up. How big does HE want your goals to be. *I would add, that God doesn’t need to use debt to accomplish His goals.* **Plan for an excess.** We ended up with more than we asked for. Now, THAT’S like God. Decide before hand what you’ll do when God gives you more. That’s faith. And it shows your congregation the confidence you have in His will and Timing. **Categories:** Communication Strategy **Tags:** cash, funds, goals, hispanics, offering --- ### [Who doesn't like FREE food?!?](https://beknownforsomething.com/free_food/) **Published:** October 24, 2010 **Author:** BKFS **Content:** **I love freebies.** And this past week I got a bunch! Over the years as I’ve signed up for various e-blasts and restaurant clubs, I’ve listed my birthday. I’m not sure why, but it seems like I got a bunch of rewards when my birthday rolled around this year. They all seemed to come in on the same day (before my big day). **Want some free food?** These are the ones I got this week. Just go to their websites and sign-up yourself… then wait and watch for some extra birthday gifts coming your way! - **Wendy’s** sent me $1 off coupon for when I signed up — AND a $1 off a combo for my birthday. - **Applebee’s** sent me a free appetizer for signing up and a free dessert shooter on my birthday. - **Fox and Hound** gave me a buy one entree get one free for my birthday AND a free appetizer for signing up. - **Red Lobster** sent me $5 off any 2 adult entrees. - **Qdoba** Mexican Grill sent me a free burrito for my birthday. - **Baskin Robbins** honored me with a free ice cream! - And so did **Coldstone** Creamery! - **Chili’s** sent me a free dessert for my Birthday and free chips and salsa for signing up. Those are the ones I got this week — and they also send me special prices and coupons throughout the year. Pretty cool, eh? As a business owner, have you considered doing something special for your clients/customers? How about an email sign-up on your website (or facebook) that gets some personal information from your customers? Or do you have any other cool birthday treats you’ve gotten? **Let me know!** Imagine what you can do with a bit more information! **Categories:** Business Essentials, Communication Strategy **Tags:** birthday, food, free, gifts, rewards --- ### [Huh? Excuse me? Are you listening?](https://beknownforsomething.com/listening_to_clients/) **Published:** October 17, 2010 **Author:** BKFS **Content:** **This week I dealt with a company that made me angry.** Have you ever had an interaction that once you hang up the phone you’re shaking because of the way you were treated? I always try to take a step back and think about why I’m so upset. Here are the 3 that instantly came to mind (this week): 1. **They forgot our relationship.** We’ve been dealing with this company for almost a decade. They have a great product; we love buying it from them. But our interaction this week (with an employee) left us feeling like we could have been a new customer or worse. They didn’t seem to listen to us since we knew how things have been in the past; and how they’ve been getting worse. That’s when I started to get frustrated… 2. **They didn’t understand my frustration.** Nope, they couldn’t understand why I was losing my cool. And it seemed the more worked up I got, the more they didn’t listen. They were busy and wanted to get back to other things I’m sure. Which lead to the final… 3. **Resolution was not an option.** It seemed like I was the only one looking for resolution. They just wanted to end the call. Argh! I came up with various options to help them. They didn’t want to listen to them. They just kept saying, they didn’t think they could do what I was asking for (although they’ve done it in the past). I was trying to find resolution. They weren’t. Even as I say these things, I can feel my blood boiling again. And it really all comes down to the fatal error on their part. **They didn’t listen to their customer.** But as quickly as I say that, I wonder if any one of our customers feels the same way. What about you? How do you ensure that everyone is being heard? We at PinPoint do it by: - **The right employees handling the calls.** When our customers call, they talk to someone who cares about them. Or they won’t work here for long. I’m proud of our client service people. Try them! - **No Surprise Policy.** If a client is surprised by something that concerns them, makes them angry, we simply change it (unless it’s been clearly stated or talked about). Or we don’t charge for it. We resolve the issue the best we can (with the customer always being reasonably right). - **We listen.** Sometimes a customer just wants us to hear what the process was like from their vantage point. We listen, and we make changes as needed. We hate when ANY customer leaves. So, what do you do? If your clients are the foundation of your success, you have to keep them happy! **Categories:** Business Essentials, Communication Strategy **Tags:** customers, listen, no surprise, resolution --- ### [Catalyst: 6 Things That I’m going to Change (Pt 2)](https://beknownforsomething.com/catalyst-change-pt-2/) **Published:** October 17, 2010 **Author:** BKFS **Content:** Continuing the things that I learned at Catalyst Atlanta 2010. Things that I need to change in my own life. To read Part 1, click [here](https://www.beknownforsomething.com/catalyst-change-pt-1/). **4. Embrace Failure.** Imagine if you *never* failed. Instantly I think that I would do tremendous things. And the boundaries would be so endless. But, when I look back at the times I’ve taken risks and failed, I learned so much about me, the situation and others. **I became a better person.** (It *is* a principle discussed in the Bible!) So, ultimately, I want to learn from failing. This healthy attitude allows me to risk more than I normally would. And allows me to applaud my co-workers when they learn from their failures. *If they’re not failing occasionally, they’re not trying hard enough.* **5. Embrace Leadership.** Over and over, the speakers seemed to have this key premise woven throughout their presentations. As leaders we end up managing people; rather than leading them. It’s a subtle difference, but essential. Managers live in the past (we’ve never done it that way before); leaders live in the future and clear the path so that others can follow. Leaders empower, managers limit. **6. Embrace Honesty.** I know, right now you’re saying “duh!”. But think about how many times you lie *to yourself*. About relationships. About situations. About outcomes. All to make yourself feel better. The sooner you embrace the truth in a situation, the sooner you’ll correct it. So stop lying about how busy you are and admit you spend time on the things you really want to. And start admitting that you like to procrastinate; then figure out a way to start acting on things. Or what about the friendship you say you’re committed to; yet you haven’t done anything lately to be a true friend. **We lie to ourselves daily.** I’m sure I can go through my notes and come up with another dozen lessons learned. It was a great conference. If you have the opportunity to go to Catalyst next year, you should! Or at least seek the advice of incredible leaders who have tried and failed. Learn from their mistakes. And if you’re one of those leaders, start mentoring others who can learn from you. It’s why we play the game of life — to influence and encourage others along the way. Right? **Categories:** Communication Strategy, Random Thoughts **Tags:** Catalyst, Failure, honesty, leadership, management --- ### [Catalyst: 6 Things That I'm going to Change (Pt 1)](https://beknownforsomething.com/catalyst-change-pt-1/) **Published:** October 11, 2010 **Author:** BKFS **Content:** Once again, I had the privilege to attend *Catalyst Atlanta*. 13,000 Ministry Leaders meeting together in a sold-out arena. It was awesome. **The end.** Wouldn’t it be a shame if we went to an event, read a great book, or was challenged by a friend and we simply summed it up as “amazing”. And that’s all we did! **The purpose of interactions like these is to motivate change.** I’m not sure what I expected, but I was challenged at the core of who I am. What did I learn? Lots. In fact too much for me to share on a simple blog. But I can describe the **6 standout things I’m going to change and embrace**. Here they are: 1. **Embrace Tension.** The theme this year was *The Tension is Good*. I entered not realizing all the tensions I had. They pointed out how we have so many things that war against each other. Home/Work. Management/Leadership. Worship/Teaching. Time/Moving of the Spirit. And on and on and on. These tensions are ultimately good, they can’t be resolved permanently, and must be embraced in order for us to grow. 2. **Embrace my Sentence.** Daniel Pink talked about his book, *Drive*. It’s all about our motivations and helping us motivate a team. So many want our seat. Competition is huge! So if were to step away from it, would we even be missed? Behind every great person is a great sentence. In 1 sentence, what are you known for? We talk about this a lot in brand positioning statements for organizations — but what about individually? I’m going to clarify my sentence and embrace it. 3. **Embrace my Passion.** Life is about far more than the *work* we do. God has placed us in our roles so we can influence. And He’s placed in us a passion. I want to help those around me, teach, develop and help the less fortunate. He’s commanded us to be doing this. I’m going to integrate my passion into my daily work. Not sure how right now, but I’m looking forward to the process. Wow, I just realized that my word count is over 300 words already! So, this is to be continued next week… stay tuned for my final 3 things I’m going to change and embrace. I’m going to start immediately on these 3. In fact right now (as these are posted), I’m meeting with my co-workers. **Categories:** Communication Strategy **Tags:** Catalyst, change, Embrace, Passion, positioning, Sentence, Tension --- ### [Secret Confessions of a Procrastinator](https://beknownforsomething.com/confession_procrastinator/) **Published:** October 10, 2010 **Author:** BKFS **Content:** It’s time. There’s no time like the present. Seriously! You’ve been putting something off. I think that at the heart of every entrepreneur is a procrastinator. **So what is it?** For me, several things come to mind. And I’m almost embarrassed to admit them on my blog. So you’ll keep them quiet, right? **Let this be a secret just between you and me.** Perhaps when I discuss them, it’ll motivate you to stop lying to yourself, and actually list some of the things you must complete. **Now.** - **Follow-up.** There are a list of people that I need to talk to. I have to put people first and the other tasks and “urgent” things throughout the day aside. When I talk to people, I’m motivated, I get additional work and it makes me feel more valuable. - **Encouragement.** I *need* encouragement. And that means that others around me need the same. How easy it is for me to criticize — but it’s just as easy for me to encourage. Most time when I give it, I receive it. And even when reciprocation doesn’t happen, I’m demonstrating it in my life. And that’s worth it. I get to the end of a day and realize I haven’t encourage anyone. It’s going to stop! - **Consistency.** I preach it continually — yet it’s easy for me to want to be creative for the sake of creativity. I need to remind myself of our purpose and positioning at PinPoint. Then systematically look at EVERYTHING that we do to make sure it’s a consistent message. At the same time, I’m going to make sure that excellence “screams” from every communication piece. It’s time for the review. - **Eat better.** The fall is the time to pack on weight. In fact I was reading that the airlines assume that the average weight of a passenger goes up by 5 lbs in the fall/winter. Well, it’s not going to for me. I’m getting back on the exercise, healthy living bandwagon. I’m worth it. And my family/work is worth it too since I’m in better spirits when I’m feeling better about me. Any others pop into your mind? Stop procrastinating… and do it! And feel free to hold me accountable to any of these. **Categories:** Business Essentials **Tags:** consistency, eat better, encouragement, follow-up, nutrition, procrastination, secret --- ### [5 Senses in your Church](https://beknownforsomething.com/5-senses/) **Published:** October 4, 2010 **Author:** BKFS **Content:** Have you ever wondered what your church looks like to the unchurched? The outside of your building, the inside. Or what about the service? Can you imagine if someone of another faith asked you to go to their church service; what you’d feel like? **Your senses are all heightened.** 1. **Sight.** You see everything. From the upkeep of the walls to the cleanliness of the carpets. Then you see how organized their stage is (or isn’t). What about the people that are there? How they’re dressed in the audience and on stage. 2. **Hearing.** What sounds do you hear as you enter the building; and then just in side the doors. The sounds often make you feel uncomfortable or comfortable. Is the lobby/foyer loud or eerily quiet? Then in the service, can you hear everything well, not well or partially? 3. **Touch.** When you reach for the door, does it feel clean? Well kept? What about the comfort of the chairs? The hand grip of the person who says “welcome!”. Is the worship guide a nice size in your hand and what’s the texture of the paper? How about the offering plates? What do they “feel” like? 4. **Smell.** What’s the outside smell from your car to the door? Inside the lobby, the bathroom, the auditorium? What about the classroom space or the nursery? Are there more perfume smells that scream “covering up something” or “way to much”? 60% of us don’t smell the odors in our our homes — and I find the same about work spaces and worship centers. 5. **Taste.** Most times, we don’t think about this final sense. But what about the water from the fountain? Or if there’s coffee or donuts furnished? How about a special spread of food for fellowship? Or perhaps it’s just the cumulative “taste” left in your mouth after you leave. It’s a good way to walk through your church again for the very first time. People are sensing whether you care about your “worship” center. And their 5 senses tell them if you care or not. Everything speaks in your church. And people are listening. And touching and smelling. And tasting. Just make sure you see all of this before they choose to go elsewhere. **Categories:** Communication Strategy, Random Thoughts **Tags:** first impressions, hear, see, smell, taste, touch --- ### [The Social Network: The Review](https://beknownforsomething.com/social-network-review/) **Published:** October 4, 2010 **Author:** BKFS **Content:** Having talked about this movie for the last year in various conferences around the country, I figured I would actually see it on the opening week. A rarity for me for virtually any movie. *The Social Network* plays about 2 hours. In the theater I was at, there were very few promos for other movies. So with my iPhone turned off (crazy for me), a bag of popcorn and a medium Diet Coke in my lap, I settled into the theater seat and started watching. **I had low expectations.** I knew most of the story and wondered if I’d find it entertaining. **I was surprised.** The 2 hours flew by. It was fast-paced, well-acted, well-written and somehow, the producers created it in such a way that I wondered what would happen next. And at the end, I wondered what else happened. Fortunately, they had those subtitles that described the “after story”. I think the most surprising thing about the movie was I left **oddly motivated**. I just watched how a billionaire started a process as a kid in college, and with the help of a great idea and a few friends, he was successful. Nice. **Here are some business takeaways from the movie:** **Ideas come from everywhere.** Mark Zuckerberg was drunk and angry when he thought of the initial idea. Then through circumstances, he heard other ways to “do his idea”. From all that, he assembled the best and forgot the rest. Of course, this gets him into trouble. *Always be on the lookout for great ideas — they are lurking everywhere.* **It’s ok to launch a product when it’s not done.** Mark went “live” with something rather quickly, but he knew it wasn’t quite done. And he worked on the product until it was “done”. But he remarks in the movie “It’s like fashion, and fashion is never done”. *Always keep making your product better! Never consider anything “done”.* **Work hard.** Mark was in the “zone” creating, adapting, programming and thinking. Of course he also partied quite a bit, but it seemed he enjoyed working more. He’s committed to the product and working on it. Not just supervising. *Good lesson to be learned.* **Friendship is necessary.** Mark was really a one-man-band yet somehow he needed his friends. It’s easy to see that friends suffered during this movie though — but he utilized their gifts throughout the process. Sadly, he needed them more than he recognized. Can work and friendship actually work? *I’ve been burned by people I’ve trusted more times than not, but I hold out hope that friendships will outlast any work pressures. Perhaps the lesson rests in knowing if it’s a business relationship that requires contracts, or if it’s a true friendship. Or in business, is there such a thing?* Should you see this movie? Absolutely. There’s rough language and some party scenes, but the story is pretty amazing. Or maybe it proves that I am truly a nerd at heart. *Let me know what you think when you go!* **Categories:** Business Essentials, Social Media **Tags:** Facebook, lessons, movie, Social Network --- ### [Attention!!! The wrong 1st impressions are dangerous!](https://beknownforsomething.com/wrong-1st-impressions/) **Published:** September 27, 2010 **Author:** BKFS **Content:** I was recently visiting a church to teach a Ministry Leadership Workshop. It was my 1st time there, and I walked through the doors of the main entrance, not really sure where I was supposed to find the main worship area. I glanced around for a sign. Any sign. And the largest, brightest yellow sign caught my eye. Instead of a nice welcome, or a directional sign to show me the way, **I got a stern warning. Nice.** It’s very similar when some churches have large, stark, ugly signs that tell me to shut my phone off before entering the worship center. I’ve even seen large projection slides that warn impending doom if my phone goes off during the service. I guess, the embarrassment of the moment isn’t enough. This all begs the question: Should we have unwelcoming, warning and impending-doom signs in the church? I’m not talking about the “government-imposed” exit or no smoking signs. I’ve seen signs telling people to put my trash in the garbage cans. And the famous “Please have an attitude of worship in the Auditorium” or “No food or drink!” signs. **First impressions are so critical** when someone is visiting your place of worship. It would be best for you to enter through your main doors and see what the impressions are when it comes to signage. Do you treat your people like they’re school children? **Here’s 10 thoughts about signage to consider:** - “Demand” signs are counter-intuitive to the “everyone’s welcome” attitude we should have in a church. - These signs play into the perception that churches want people to attend, only if they’re willing to obey certain rules. - Excessive warning signs just look petty. Like the Librarians or Trustees have taken over the House of Worship. - No sign ever needs multiple exclamation marks. Ever (yes, I want to add the !!! here) - Adding a thank you at the end of a stern message doesn’t soften it. - Be sure that the signs people remember represent your church. - Professionally designed signs are much better than any in-house sign that looks like it was Publisher produced. - Simple is usually better. - Laminated signs look tacky. - Look in the local theater or auditorium to see how “secular” buildings do it. The church should be nicer, politer and held to an even higher standard. **Categories:** Communication Strategy, Design Essentials, Random Thoughts **Tags:** 1st impressions, signage, signs, warning --- ### [SEO is a waste of money without this key topic.](https://beknownforsomething.com/seo-is-a-waste-of-money/) **Published:** September 26, 2010 **Author:** BKFS **Content:** It seems that I get spam through my email, our web contact form, and this blog every couple of days. It’s annoying! The subject often is SEO. They promise to raise our Google standings and get our website closer to the top of all search results. **They promise a quick pill.** And an expensive pill. **Don’t ever reply to them!** It’s pure spam and possibly a waste of your money. Delete. Delete. Delete. **Search Engine Optimization (SEO) is a process, not a fast solution.** Ever. It’s a combination of many things that have to lineup in order to have Google, Bing, Yahoo, etc. refer your site in their organic (non-paid) listing of search results. We’ve talked about it in the recent past on our sister blog for churches. Click here for a [review.](https://www.beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/) **Before anyone** can promise you everything “they” promise, you have to have: - An engaging, informative, authentic website that has content directed at a specific, targeted market. - Clearly defined themes, keywords, metatags that quickly and easily identify the content of your pages. And your pages actually have to use these words or concepts to become a “genuine” site. - Lots of friends. Yes, you need other websites that point (or link) to your site. If other websites don’t think you offer the content people are looking for, why would you expect Google to refer your website? **Do you hear the thread that encapsulates all three of these points?** It’s the content. And that content has to be well-done, presented well, and engaging an audience in order to have people interested. These spam companies that are trying to get you to buy their services are adding bells and whistles to your site, suggesting high-priced paid services and ultimately ignoring the root of the problem. **Your content.** [PinPoint](https://www.beknownforsomething.com/) is a branding agency committed to developing (or helping you develop) the best content for your targeted audience. It’s all part of brand development. Not an easy process, but an essential process that will strengthen your company and direct more people to buying your products and services. Why not [start](https://www.beknownforsomething.com/contact/) today! **Categories:** Business Essentials, Communication Strategy, Thread **Tags:** Communication Content, Search, search engine optimization, SEO, spam, thread --- ### [Get ready for Socks and Underwear.](https://beknownforsomething.com/socks_and_underwear/) **Published:** September 19, 2010 **Author:** BKFS **Content:** A recent press release from Walmart looked into their fortune-telling minds. In fact, Walmart Leadership suggests that in the near future, the buying trends of Americans will veer towards one thing. **Practicality.** Because of the “challenges” that the Walmart shopper is enduring, Bill Simon, *the President and CEO of the World’s Largest Retailer*, says that most people will turn their gift-giving choices to ones of practicality. Like “socks and underwear” (for adults) and “hot toys and electronics” (for children). **What does that mean to you the business owner? Here are 3 thoughts:** 1. **Become a Fortune Teller.** In your attempt to please your customer base now, you haven’t even considered thinking into the future for your audience. What do you think will be the buying trends based on the economy, their demographic, their wants? **In order to be successful, you must.** Even if it’s an educated guess. 2. **“Practicality” to you?** What if Walmart is right. How does this apply to you? Do you have a practical side? How can you change your marketing and direction so you become more on the practical side? Walmart represents a HUGE portion of the marketplace, they tend to be right with their projections. 3. **What if they’re wrong?** What if *you* are? Make sure you have a “plan B”. And the joy of making predictions (and writing them down) is the same joy of setting goals. You’ll have a benchmark to tell if you’re right, or if you’re wrong. And the more you’re wrong, the more you’ll be able to determine WHY you’re wrong; and hone the strategic planning process so that you’re right more times than not. You’ve got to start somewhere! So, I guess I don’t have to put undergarments on my Christmas list this year. According to Walmart, I’m going to get them any way (grin). Maybe if I have the heart of a child, I’ll get some cool electronic device that I can play with. Or maybe this will be the year for scaling back the extravagance of gift giving. I’m sure I’ll talk about that later… **Categories:** Business Essentials **Tags:** fortune, Practical, projections, Walmart --- ### [Pastors are paid what?!?](https://beknownforsomething.com/pastors-are-paid-what/) **Published:** September 19, 2010 **Author:** BKFS **Content:** Salaries are best kept a “secret”. No one knows the amount of work and responsibilities that are required in order to make a salary. So when comparisons happen, it’s rare that Apples are compared to Apples. **Perception comes into play as well.** And that’s when Pastor’s salaries come under scrutiny. How much should someone be paid when they’re in the “ministry”? The perception is, that a Pastor is underpaid and overworked. *Leadership Network* has been tracking Salaries and Benefits of large churches (churches with attendances between 1,000 and 14,999) for almost a decade. And the highlights of this year’s results are (from 38 states and 4 CDN Provinces): - Salaries of Lead Pastors range from $400,000 to $40,000. Average? $147,000 - Executive Pastors: $99,000 average - Worship Pastors: $75,000 average - 83% of these churches grew in attendance in the last year. - Only 10% reported no change in attendance. 7% saw a decrease. *Leadership Network* is quick to say that this is not scientific (because of the sampling); so it’s not statistical accurate for all large churches; but it demonstrates trends. **What are your thoughts on these numbers?** I think I’m shocked at how high the averages are. Especially when the Average Working American (age 25+) — With a MASTERS Degree (I figure most Pastors in the Pastor’s survey would have that) is only $52,390. I’m all for paying our Pastors fairly, but perhaps we should rethink our salary structures if we’re paying them double to triple the (similar) average American wage. Or perhaps these Pastors represent exceptional, above average positions. And this is pouring our God’s Blessing on them. Thoughts? **Categories:** Random Thoughts **Tags:** large church, Money, Pastors, salaries --- ### [Celebrate 3 Freedoms Today!](https://beknownforsomething.com/celebrate-3-freedoms-today/) **Published:** September 11, 2010 **Author:** BKFS **Content:** It’s hard to believe that it’s been 9 years since we watched in horror as the World Trade Center collapsed. It was the American symbol to the world for commerce and the celebration of our freedoms. It’s why the Terrorists targeted the buildings to slap the face of the whole country. As the battle against terror has unfolded over the years, we’ve been fortunate that the terrorists have not be allowed to attack our land again to the same extent. We continue to pray that we withstand them. **So, as a business owner, what does freedom mean to you?** Have you considered that we’re in a country that allows us a lot of freedom? **We are blessed.** Here’s the 3 Freedoms we should celebrate: 1. **Freedom to Dream.** Take an hour right after you’ve eaten but before you’ve gotten tired. Make sure you’re comfortable and have something to write on (paper, laptop or ipad); then hold all your calls and try to make yourself undisturbed. Start thinking about what you’d do if you were guaranteed of never failing. Then start listing *dreams of having* (things you’ll need or want),? *dreams of being* (be fluent in Spanish, be a better listener, etc.), ?*dreams of doing* (developing a business plan, talk to a business success person, etc.). 2. **Freedom to Achieve Goals.** Goals are needed in order to feel *successful*. And studies have shown that you’ll be more apt to achieving your goals if you write them down (being as specific as possible). Start with your dreams and think of 3-4 steps you need to do in order to achieve your dreams. Make sure you’re working towards something, ALL the time. **Start now.** 3. **Freedom to Fail.** Yes, failure is the best part. What?!? See, if you look at your dreams, and realize the worst thing that can happen is you’ll fail; you’ll realize that most time, failure doesn’t mean a horrible fate. Instead, you’ll learn through the process, and more times than not, you’ll succeed on the 2nd attempt. But just imagine if you didn’t try! Head into every goal with the dream of success, but be aware of the worst. I love the fact that we have freedoms. Freedom to vote, freedom to religion, freedom of dreaming, etc. They were given to us by God and governments should protect them, rather than limit them. We are blessed. Celebrate today! **Categories:** Business Essentials **Tags:** business, dream, Dreamlining, Failure, vision --- ### [3 Leadership Imperatives from Lubbock](https://beknownforsomething.com/3-leadership-imperatives-from-lubbock/) **Published:** September 11, 2010 **Author:** BKFS **Content:** This week I had the privilege to speak at the National Association of Church Business Administrators (NACBA) in Lubbock Texas. I’m always amazed that people will take time out of their schedules to listen to me. So, I owe it to them to be well prepared and succinct. Most places where I speak ask for 60 minutes, sometimes 90 minutes. But this was my first 3-hour workshop. **Exciting:** since I always push time limits. **Scary:** I had to keep the interest level for a LONG time. I chose to speak about **4 Simple Things** (that every church should know). And since I had a longer time format, I added another topic at the end. Communications (*especially* Social Media). These *5 things* are the music of my heart. I love to share about them. Anyone who speaks to audiences knows that the speaker gets takeaway messages too. From questions asked, discussions had with attendees, and the reactions when you’re speaking about various sub-topics. **What were my take-aways from the audience this week?** Here’s 3 things: 1. **Manage.** Pastors, Business Administrators and Media Managers have a hard task of management. But it has to be done. If you’re doing everything that comes your way, in the order it comes to you; you’re not managing. *You’re just doing.* And if you have a team under you; and you’re not delegating *most* of your work (and giving them the responsibility of getting it done), you’re not managing. **It’s also difficult managing volunteers.** A simple tip? Everyone loves to help in ministry; if they have clear parameters of what success looks like. IMPORTANT: you have to hold people to that pre-determined standard; or explain choose someone else. Remember to praise and encourage along the way. 2. **Simplify.** You’re part of complex ministries. Lots going on. Strategies are quite different. But your Objectives must be the same. Your vision for your church must be simple. It must be remembered. And it must be reinforced with every strategy, website page and communications tool. Know what it is? It’ll be different for every ministry. But you must determine it. **Part of simplification is the ability to edit.** Most people (including me) write too long, talk too long and create too many steps. Become a great editor! 3. **Unify.** Get people to work towards that Vision. Everyone wants input, but at a certain time, you must unify the team. And your congregation. There *is* a really good reason that each of your ministries are part of your local church. Find that reason, clarify it, and communicate it. In unison. It was my first time to go to Lubbock — but I hope it won’t be my last. They have great ministries, churches and people. Nice folk! **Categories:** Communication Strategy **Tags:** 4 Simple Things, Lubbock, Manage, simplify, Speaking, Unify --- ### [1 Week: No Facebook](https://beknownforsomething.com/1-week-without-facebook/) **Published:** September 5, 2010 **Author:** BKFS **Content:** **Last weekend I decide to try something crazy.** For 1 week I wouldn’t post a personal status update on facebook. It sounded easy, but I’ve almost gone crazy this week when I’ve caught myself posting something (but stopped, of course). I’m excited to get back to my regular status updates this week! I’m sick. I know. But also, this week has made me realize **3 scary truths about social media:** 1. **Want interaction? You have to update.** Throughout a “normal” week, I post 2-3 times/day, PLUS 4-5 interactions/day with other people. I usually hear back from 1-2 people each day. When I stopped posting? Hardly any interactions all week. The scary thing about a normal week when I post to a person’s page, I don’t expect anything back or I’ll be disappointed about half the time. If I don’t post anything? Really be disappointed. 2. **Your facebook friends are passive.** Most people on facebook (especially men) don’t mind answering direct messages or direct questions. Most just scan their facebook walls and take in all the news. They watch it passively like TV. Facebook is rarely about interactions, instead, it’s become a spectator sport. BTW, social media is all about interaction and networking! But like most things, it’s not the social media’s fault; but instead the people’s fault, that people aren’t easily social. 3. **Most social media friends are self-consumed.** Think about it. People go on and post what’s going on in their lives. They quickly glance down their wall to see if anything affects them. The power is there to encourage people, inquire about friends, ask them stuff, and interact. *But most post more about themselves than about others.* Again, a people problem, not a social media problem. It’s sad! This is probably one of the most negative blogs I’ve written. I guess, as I try to network and interact on social media, I get the same 3-4 people replying (and doing it right). It’s rarely guys, almost always women. **Men, we need to change this!** In the meantime, I’m going to use this powerful tool of social media to interact, network and CARE about my employees, my clients and my friends. Because I really do. **PS. Want to try the next experiment with me?** For every facebook status/comment about “me” that I write, I’m going to try to post 2-3 things to encourage “others”. I’m not going to expect anything in return. *Maybe I’ll be surprised!* **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** Facebook, friends, Interaction, negative, passive, social media --- ### [Lost: The Church Edition](https://beknownforsomething.com/lost-the-church-edition/) **Published:** September 4, 2010 **Author:** BKFS **Content:** The latest Lifeway poll says that **every week, 115,000 people leave their church**. That’s more than 8,000,000 people that choose to leave their churches annually. *Ouch.* I know that in our recent annual meeting it was scary to see how many left *our* church last year. So, what are you doing about it? Quickly, I always hear Pastors put a spin on it. “There’s no way we can keep *everyone*“. Or the more *spiritual* answer, “The person probably has *internal* issues that keep them from realizing how great our church is”. **Is it spin? Or is it the truth.** The answer? I don’t know. But I can tell you based on my knowledge of church marketing and secular industry (where most brands suffer from the same thing) that **4 things must be realized**: 1. **An interview is essential.** In order to find out why people are leaving, you must ask them. Or even better, don’t let it be *you*. The Pastor’s not the best person to retrieve the information. Don’t let the “spin” cloud the real reasons. It’ll be hard to hear some of the reasons, but you have to a) identify those that have left, b) contact them with an informal, non-confrontational, and — if possible– anonymous survey, c) don’t accept a simple *congenial* answer, d) if all else fails, try to contact friends to find out the reasons. It’s not easy, but it’ll help you identify trends. You *do* want to get better, no? 2. **Methodology of the Church must change.** Remember that if someone takes the time to complain, that’s a good thing! Apathy is when people *stop* complaining. Using the collected information (along with other constructive criticism), start looking at methodology. The truth of the Gospel must NEVER change, but *how* you do things should always be in flux. Consider if some simple (or not so simple) things can be changed to help the issue(s). 3. **Leadership is responsible.** It’s hard to stomach, but anytime there’s issues of people leaving, it’s a leadership issue. When something goes wrong in my business, I’m responsible. *Every* time. The moment I blame something or someone else, the problem won’t be solved. *When a leader doesn’t take responsibility, they’re not a leader.* Remember, when there’s a strong leader with definite direction and well-explained vision, people will follow. The reason people are leaving a church I know? People have no clue of the vision. It’s random. It’s not defined. And the Leadership is like a loose cannon. Doing as he pleases. 4. **It’s easier to get “disgruntles” back, than to seek “new” people.** The good news! Like any marketing director will tell you, it’s easier to woo a former person back; than to go for a “cold” call. The same for the church. That’s why the success of “Back to Church” Sundays. FYI: Sept 12, 2010 is the next one in a few weeks. And over 1,000,000 have be asked back (to date) to their churches according to Lifeway. It’s a shame to know that as we welcome people in our front doors, we are losing people out our back doors. We need to start closing the back door! Identification of the issue is key. **Communication of vision and brand is the second step.** I’m praying that the Church starts realizing that! **Categories:** Communication Strategy, Random Thoughts **Tags:** leadership, lifeway, lost, member, retention --- ### [3 Steps to Getting People to Your Website](https://beknownforsomething.com/3-steps-to-getting-people-to-your-website/) **Published:** August 31, 2010 **Author:** BKFS **Content:** **Everyone wants to be found.** It used to be that an organization would just post an ad in the telephone directory. Or in the newspaper if they had extra dollars. All to be found.Then some communities added another telephone directory. People would ask us which one is the most effective. It got confusing. *But those were the good ‘ole days.* Now the **internet** enters the picture. **What’s the best way to be found online?** How do people “find” you or your website? For the most part, people will find you by *searching* (using google, bing, yahoo, etc.), they’ll be *referred* by another site who likes you (facebook, a friend’s website, etc) or by typing in your *direct* address. Each of these areas have to be addressed. Search my blog for SEO for more about search engines. But for the other two? **Here’s 3 steps for getting people to “find” your website:** 1. **Promotion.** Quite simply, this is classic marketing. Every opportunity you get to reference your website, do it! On stationery, in ads, in brochures, in guides, during announcements, in blogs… everywhere! If people don’t hear about your website, they’ll never go. Also, try to give them a *benefit* for going. **For example**, “The announcements today are all listed on a convenient calendar by age group on our website. Be sure to visit www.YOURURL.com/calendar.” 2. **E-Blasts.** Hopefully you’re using email communications. I would suggest a high-end graphic look for your information (Constant Contact is a good one). Make sure you’re keeping the eblasts short! So, how do you tell them EVERYTHING you want? Simple *tease* them in the email and direct them to your website for the rest of the story. Voila! If you’re writing your eblasts well, you’ll get increased traffic to your website. 3. **Social Media.** There are 500 million people on Facebook. And a bunch on twitter too! Use that power. Set up a personal and fan page to direct your friends and followers to your website. Write your status updates in such a way that you can direct people to your website. Give them a *benefit* for going! **For example**, “This week’s meeting will have an interesting theme. And we need your input! Go to www.YOURURL.com/opinion and tell us what you think about debt.” It’s all about being a good sales person. Give them benefits and they’ll want the features or details. IMPORTANT: Make sure your website has great content, looks great and communicates your brand before you do this. Everything has to communicate in unison for all this to work. Need help? [Contact us](https://www.beknownforsomething.com/contact/) for a cost-effective package. **Categories:** Communication Strategy, Design Essentials, Social Media, Website Design **Tags:** calendar, eblasts, Facebook, Twitter, website promotion --- ### [It only takes a little.](https://beknownforsomething.com/it-only-takes-a-little/) **Published:** August 29, 2010 **Author:** BKFS **Content:** This weekend the “experts” announced that this was the hottest summer ever. We broke the record by 3 or 4 degrees. When elections are won, they’re often won by just 3 or 4 percentage points. When recessions happen, it because 5 or 6% more people than normal lose their jobs. When I turn the air conditioning up to lower the temperature at the office an additional 2 degrees, I hear chattering in the studio. **It seems that when HUGE things happen, it’s usually just a little change that causes it.** Most people assume that in order to reap *huge changes* in an organization, they must make *huge changes*. Wrong. So, what are some small changes that will make dynamic and important positive results? Here are 3 that come to mind: 1. **Set Goals.** Stop what you’re doing right now and decide what’s important for you. Think short or medium -term. Then, decide what needs to be done today in order to move closer to the results you want. *Prioritize them*. Estimate how long each task will take and then start from the most important and add the time up. Stop when you reach the amount of time left in your day. This process should only take 15 minutes. But you’ll get them done. And you’ll accomplish more strategically. I promise. 2. **Hire Marketing Professionals.** Sounds self serving, but in the long run, professionals do things faster and better than you can. We keep up-to-date and we have to be good (that’s how we keep our businesses open!) We’re worth it. If you don’t think you can afford us, call me and tell us your budget. Almost always, we can work with it. We’ll be able to move you closer to your goals and create stages that can be accomplished as budgets increase or become available. 3. **Read your Website (with an eraser in hand; ok, the delete key).** Go ahead, open your URL and with a stopwatch in hand, start reading 10 seconds worth. It’s all that the average person reads. Then start editing. Keep the important stuff, trash the rest. Use bullets for emphasis. More people will like your website and stay longer. So many more come to mind (and I’m sure some come to your mind too). If you think about small tasks, it’s not so overwhelming. Start them today. Do 1 a day, or 1 a week. Just start them and before you know it, you’ll see huge impacts in your company. **Categories:** Business Essentials, Communication Strategy, Website Design **Tags:** goals, incremental, professionals, small, website --- ### [Just do it.](https://beknownforsomething.com/just-do-it/) **Published:** August 22, 2010 **Author:** BKFS **Content:** I’m amazed at how many business people I talk to that are procrastinating. Work is a bit slow, so they’ve settled into “a little less work and a little more relaxing”. It’s a way to feel a bit better in between the worrying we’re all doing about this economy! **I’m amazed how much work I get done when I’m really busy.** So, let’s be honest. Have you enjoyed your summer? Have you spent a little extra time doing some fun stuff? **Well, it’s time to get back to a busy schedule.** Not a lot of work coming in? Then you need to create some activity. Now’s the time to do it. Just do it! **What you ask?** Here’s some lower-cost things that you can get started on that will increase business in the long run (and focus your attention): - **Facebook Fanpage:** Set one up and get used to posting to it. Then start having fun ways to get people to “like” your page. It’ll be a perfect way to communicate with potential customers. And it’s free! - **Blog:** Set up a branded blog where you talk about what you do best. Use good keywords and if possible, connect your blog with your website. I started blogging a few years ago and it’s now the #1 page that everyone visits. - **Branding:** Have you considered what your brand is? Even if you don’t know, your customer does. Now’s the time to determine what it is (benefit-based) and control your messages. Then let all your materials start to communicate in unison! - **Website:** Speaking of your website, you need to improve yours. Simplify. Develop better content. Add case studies or portfolios. Create a way to interact with people coming to it. Now’s the time. And the list could go on and on. **Just do it!** Go ahead and start fresh today. It’s going to be a better year than last year! **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Social Media, Website Design **Tags:** Blog, branding, economy, Facebook, procrastination, website --- ### [The fall is coming! The fall is coming! The fall is here.](https://beknownforsomething.com/the-fall-is-coming/) **Published:** August 22, 2010 **Author:** BKFS **Content:** Most Churches start their fall calendar around Labor Day. The very thought sends delight through the minds of parents as their children hit the books and start new classes to end their summer relaxation. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/08/NEW-300x266.gif "NEW - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")But it also creates **panic in a Church staff.** Another year is starting! Things to do and start. Is the year going to be the same “old” stuff redone, or will there be a new start for new things? It’s almost too late to start something totally new, but here’s 3 things to consider that you can accomplish or at least start the process. 1. **Social Media:** Start a *Facebook* fanpage for various age groups (or your church). Perhaps a Youth page (remember someone must be 13 in order to get a *Facebook* account), a College page, Young Adults and/or Senior Adults. Or you could do topical pages (i.e. Missions, Choirs, Bible Study, etc). Ask someone to moderate each of them (you’ll need someone who loves *Facebook*ing) and get them to determine the strategy of their pages. Things like: a regular gathering of our group outside of the church where we make announcements, interact and seek God. **Be sure to hold them accountable.** 2. **Worship Guide Overhaul:** Our church recently went to a scaled down version of their Worship Guide (Bulletin). It’s about half the size of the “old” one. *It’s about time!* I’ve been talking in conferences for about a year to scale these printed books back. It saves money; makes it easier to carry, and the best part… no one will miss the larger size (except the church leadership). **So how to do it?** Go digital for most of your information. Use Constant Contact to send our beautiful emails to your congregation every Thursday with your major announcements. If you’re really organized, you can set up Constant Contact with various groups so you can direct messages to individual groups. Of course, you’ll need to have an effective website to drive people to. And you’ll have to re-educate leaders that the bulletin is NOT the catch-all for everything. *You may not be able to set this up for fall, but get started now, and introduce it for the new year (after Christmas).* 3. **Connect with your Members:** This fall is the time to get a clean listing of your members. Take part of a service (or send it home) where you get everyone to fill out their primary contact information and their primary email (this will help with the previous Constant Contact point). You may also want to take this opportunity to have a photo release and an opt-in email release to give you the ability to post pictures online of your congregation and to contact them. If you don’t need all this now, you will. I promise! It’s the fall! The clean slate, the optimism of great things to come in your church, the foundational time for new, exciting things. We’d love to help you with these or others. The time is now… before you know it, it’ll be next year. **Categories:** Communication Strategy, Random Thoughts **Tags:** constant contact, e-blasts, fall, release forms, worship guide --- ### [3 Steps to a Masterpiece](https://beknownforsomething.com/3-steps-to-a-masterpiece/) **Published:** August 15, 2010 **Author:** BKFS **Content:** I recently walked through a *Southern Living* Model Home. Everything just “felt” perfect. It’s the same feeling you get when you see a masterpiece painting. When there’s a creator, who’s a designer, there is often a feeling of peace. **It’s the joy that I celebrate** (and encourage) as a Creative Director. So, whatever you’re working on, creating, arranging, spending time on, there are certain principles to having it look “designed”. Here are 3 things: 1. **Lots of space:** A good designer never overwhelms the space with too many objects/items. Instead, they allow things to float in a space. And since tangents attract attention (where things touch the sides or each other), they are used very infrequently and only for impact. Most layouts look best with a larger open border (or margin). 2. **Similarities:** It’s rare that anything looks good if every segment seems different. That’s why colors, fonts, woods, textures, finishes, etc. should be similar within a project. I’d recommend 2 fonts (serif and sans serif usually), a primary and a secondary color (perhaps with a rarely used tertiary color) and the list goes on and on. If you have photos with rounded corners, they should be used throughout. The more people see similar articles used in the space, the more cohesive the piece. 3. **Spatial Relationships:** This is where it gets fun. Consider the overall project and squint your eyes. You know, until you only see blobs. Then make sure that the areas are properly aligned and balanced. This works for Advertising, Web Design, Painting and House Layouts. **Everything that needs to be designed.** Most of all, have fun, be unique, and allow the artist to shine in/through your work. If you don’t think you have the ability; use professionals! *It’s not as expensive as you’d think.* **Categories:** Design Essentials **Tags:** consistency, Creative, design, relationships, space --- ### [3 Reasons Short is Better.](https://beknownforsomething.com/3-reasons-short-is-better/) **Published:** August 15, 2010 **Author:** BKFS **Content:** I spoke to some amazing Pastors and Ministry Leaders in Raleigh yesterday. It seems that everyone is wondering **what content needs to be on a website to attrac**t people to their site. The answer is a bit complicated. But I can tell you one simple thing that will keep people on your website. Guaranteed! And that’s… **edit.** The #1 problem I spot on most websites, is too much text! In fact, the average person only spends around **10 seconds per page**. There’s no way for someone to take in that much information in those few seconds. So here’s my advice: 1. **Your website is not a brochure.** It’s an online solution to provide the material that a person is looking for. No one likes when they get an extremely long answer to a simple question. Keep it short! 2. **Your website may not be the solution.** Most people make that decision in 3 seconds upon seeing your site. But the good news is, that your site may capture their attention if it’s simple and easy to scan. You do have good content, right!? 3. **Your website pages need eye-interrupters.** If you *must* have a lot of copy on a page, remember that most people only look at the headline and/or pictures (and captions). Then decide if someone is only going to spend a few seconds on the rest of the page, what’s the next important thing for them to read? **Bold** or use **• bullets** to attract the eye to them. Keep it short! Twitter is good practice. Editing your thoughts to 140 characters is difficult but rewarding! PS. Can you imagine if the Bible was tweeted on twitter? A Pastor is editing **EVERY CHAPTER of the Bible** down to 140 characters (or less) and tweeting it. Follow him [here](https://twitter.com/biblesummary)! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** bold, bullets, Communication Content, copy, eye-interrupters, short, simple, text, website --- ### [Lost your way? Get back to the Basics.](https://beknownforsomething.com/lost-your-way-get-back-to-the-basics/) **Published:** July 18, 2010 **Author:** BKFS **Content:** I love how 1 Corinthians 13 comes right after 1 Corinthians 12. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/07/Love-300x200.jpg "Love - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")You’re thinking, what else would 13 come after? But the content is interesting; that chapter 12 is all about spiritual gifts. Then along comes 13. **All about love.** Love. *Agape* love. The kind that’s perfect. Just like God. **We’re to be known for our Love.** And the love that’s described in Chapter 13 using fifteen specific qualities is the “love” I want to be known for. 1. **Inclusive vs Exclusive.** The gifts described in Chapter 12 are distributed perfectly among believers so that the Spirit’s work is competed. **Not everyone gets every gift.** Can you imagine the chaos that would issue?! They are *exclusive*. But fortunately, God’s Love (and the ability to love God’s way) is inclusive. We’re all given this gift. We just have to hone it and use it (like the spiritual gifts that we also received)! 2. **Foundational and Permeating.** Our spiritual gifts ride on God’s love. We can’t effectively use the gifts we’ve been given, unless we allow them to ride on Love. Like the perfect flapping of the vocal chords that ride on the perfect amount of air from our lungs; the perfect recipe for the melodic musical notes in a Praise and Worship chorus. **But foundational is limiting.** Love needs to be permeating through every layer and depth of what we do. Like a solid-surface in the kitchen, it doesn’t matter if there’s imperfection, the content is the same throughout so you don’t quickly notice the flaws. *And do we have imperfections!* 3. **Missional and Visionary.** Love reaches out and shapes our mission. Love is the beginning ingredients **and** the perfect product. God’s love helps us shape our vision if we let it. If we feel like we’ve lost our way, we must return to the definition of God’s love. The 15-quality checklist found in Chapter 13:4-7. Your vision will become clear and your mission will not fail (see verse 8)! 13:13. And now these three remain: faith, hope and love. But the greatest of these is love. God’s love. We need to get back to the basics! **Categories:** Communication Strategy, Random Thoughts **Tags:** agape, gifts, love, mission, vision --- ### [3 Ways to Develop Great Content.](https://beknownforsomething.com/3-ways-to-develop-great-content/) **Published:** July 18, 2010 **Author:** BKFS **Content:** Remember when you were young and used to go to a convenience store and the candy bars were huge? And a bag of chips was only 20 cents? Maybe even less than that. Maybe I’m just telling my age. **Times are changing.** Perhaps you can say, “remember when there was no microwave oven?” or “I can remember when we didn’t have ipods”. **The one thing that’s consistent in life is change.** It seems that change is happening more rapidly! **Websites certainly have changed.** Since the internet was launched in the early 1990’s, websites have gone from simply text; to graphics and text; to graphics, videos and text. People thought that they could save money if they simply transposed their cool looking copy-heavy brochures over to websites. Creating clickable areas and pages (as menus). But times have changed. **We go to websites for one reason. *Content.*** And he who has the best content wins. Not nice graphics (although that helps to communicate the content), not bells and whistles (rarely ever). You need great content! So how do you create dynamic content that get’s noticed? **Here’s 3 ways to develop great content:** 1. **Put yourself in your audience shoes.** Imagine who you want reading your content. Get into their head-space. Imagine where they’ll be. What they’ll be doing. Why they would come to your website. Then become them (as much as possible). Or hire someone who knows and loves your audience; and can write with amazing skill (it’s always worth the cost)! 2. **Benefits. Benefits. Benefits.** Imagine what their problems are. What they’re lacking. Why they need you. If you only had a few seconds to give them a reason to meet you; what would it be? The best way to get people’s attention is to *give them clear benefits* for each of their major issues. 3. **Be concise.** The average person spends about 10-20 seconds per page. No one has time any more; considering that Google (Bing, Yahoo, etc) gives thousands of websites to look at for answers. People make up their decision to stay or leave your site in about **30 seconds or three clicks.** You have to be concise: use bullet points or eye interruptions to give your main points. Keep your pages short and your menus even shorter. When I was a kid, I had only one “5 and Dime” to go to. I used to enter with my pocket change, knowing of its limitations. I would spend minutes looking over all the stuff near my eye-level before making a decision. I wanted the best for money. People still want the best, except they have hundreds of choices on the internet. They have economic limitations still, and they will spend a bit of time once they find the right content. Have the right, informative, entertaining, engaging content and they’ll stay with you for years as a loyal customer. Just keep the content current! Stay tuned to next time for ways to do that. **Categories:** Business Essentials, Communication Strategy, Website Design **Tags:** candy, Communication Content, concise, menus, web --- ### [What if your Church Can't Do It?](https://beknownforsomething.com/what-if-your-church-cant-do-it/) **Published:** July 11, 2010 **Author:** BKFS **Content:** In 1 Corinthians 12, Paul explains the value of spiritual gifts. Our churches are blessed to have diversity in the spiritual gifts that are spread through the pews. God has scattered these “graces” liberally. **We have so much to be thankful for.** Can you imagine what God feels like when these gifts aren’t used? I’ve recently blogged about this and my aggravation of people not being utilized in ministry, so I won’t add to that. **But how about the fact that the local church is part of the global Church?** All of our spiritual gifts are scattered throughout the world. And together, we use our gifts to help the worldwide Church. Many local churches (and Pastors) are reticent to go outside of their pews to get things done. You can usually look no farther than a church website to see the error of this. Or stewardship campaigns. Or architecture and construction. And the list goes on and on… **God doesn’t guarantee that your church has all the gifts**, just that the gifts exist in the Church (big “C” church). I want to assure you that God has allowed us to help the local church with branding, marketing and communications. We’re using the gifts He’s given us for His glory. **And we’d love to help you.** Especially if your local church doesn’t have the abilities in the pews. Or at least we can assist you in directing those in your church through strategy development. We do this for a living, we work in it daily, and we love the Lord. That’s all the building blocks to success! [Contact us](https://www.beknownforsomething.com/contact/) today! **Categories:** Communication Strategy **Tags:** gifts, grace, reaching out --- ### [Listen Up! In 3 Steps.](https://beknownforsomething.com/listen-up-in-3-steps/) **Published:** July 11, 2010 **Author:** BKFS **Content:** Why is it so hard to find people that want to *listen*? ![](https://www.beknownforsomething.com/wp-content/uploads/2010/07/Listening-300x199.jpg "Listening - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")If you’re anything like me, it’s rare to find someone who wants to listen. Often when I spend time with someone, I enjoy asking them questions and sharing about what they find interesting. I really like people! But it’s *rarely* reciprocated. I’ve spent hours with friends and find that the art of a dialog is sadly lacking. Dialog is a conversation *back and forth* between two people who are interested with each other. **The same can be said about people in business.** And when there’s a need; there’s an opportunity. There is a huge difference from talking to an “order taker” or consultant; and someone who truly cares and listens about your issues. I think we can all think about suppliers we deal with regularly. **Want to become a good entrepreneur?** I think “good listeners” make great business people. And there are **3 critical steps** to listening well: 1. **Listen.** You have 2 ears, and only one mouth. Listen twice as much as you talk. 2. **Process.** Every entrepreneur wants to solve the issues. But resist coming up with the solution quickly. Instead, ask clarification questions. Then, if needed, request time for processing all the information and facts. 3. **Care.** Put yourself in the shoes of your clients. Treat them as you want to be treated. Really care about them. This is often the missing part. It’s the difference between a good and great relationship. When someone runs a business, it’s to offer a valuable service to a targeted audience. If you aren’t willing to listen to them (really listen!) then you aren’t worthy of a successful business. Just like friends aren’t worthy of a good relationship if they don’t follow these steps with their friends. Practice your listening skills, you’ll be surprised what you’ll learn that will convert to great business practices. Your friendship will deepen and in the long run, you’ll see the benefits of getting close to your audience. **Categories:** Business Essentials, Communication Strategy **Tags:** business, care, friendship, listen, relationship --- ### [Happy 4th of July!](https://beknownforsomething.com/july-4th/) **Published:** July 4, 2010 **Author:** BKFS **Content:** I want to wish you all a happy 4th of July. Independence Day. I’m not sure what that means to you — but I’m blessed to have the privilege of working in the United States (as a Canadian) where I can worship freely, talk freely, and operate a business freely. I realize that each year those freedoms are under attack. Foreign and Domestically. We need to be Thankful for what we have. - We need to Defend the freedoms we have. This requires us to have knowledge of how and why we have the freedom we do. - We need to Explain what our freedoms mean to our kids. Each generation seems to be slipping from the initial historic values of the fore fathers. - Most of all, we need to Thank God for allowing us to live in this great nation. And not take anything for granted. It’s a privilege. Have a great 4th! Be thankful! Have a burger and hot dog with your family! **Categories:** Business Essentials **Tags:** freedom, independence, thankful --- ### [SEO Entirely Over-Simplified in 3 Steps](https://beknownforsomething.com/seo-entirely-over-simplified-in-3-steps/) **Published:** July 4, 2010 **Author:** BKFS **Content:** The other day someone told us about a company we should buy from. They manufacture something that we need all the time at PinPoint. We wanted to know about the firm. Much to our surprise, it was almost in our backyard. But we didn’t know about them in spite of the fact that we regularly search for better services and products in that sector. In fact, I know we’ve Googled search and looked in directories for a company just like them. And we’ve never heard of this company! **Everyone likes to be found.** Especially on Google (or Yahoo, Bing, etc.) — it’s cheap and where most people look. *The average seeker doesn’t go past the second page of search results.* So it’s imperative to get high on the organic (non-paid) results. Or the alternative is to pay for the placement at the top or to the right. And that can get expensive. **This is called Search Engine Optimization (SEO).** Sound scary? Here’s an over-simplification of how it’s done. It starts with the Search Engines sending spiders (digital super sleuths that randomly look at every page on the internet) arriving at your website. Here’s some of what they’re looking for: - **Content that changes.** Not sure if I need to explain this, but when the spiders check your site they look to see if the information changes. They believe (rightly so) that if you’re engaging an audience, you will give them new content regularly. Blogs and social media feeds will do this. But remember to have an easy way to change the actual page contents too! - **Meta-tags that are used.** Most people know that you can “hide” words on a page. These words tell the spiders what you’re really good at — what the benefits are on your site. Surprisingly, there’s a disconnect between what is in those words and the content on a page. They now compare the two and see if you genuinely have the pertinent information you put in the meta-tags. Again, this is great for those searching! And it forces websites to be authentic in content. - **Other Websites refer to your website.** If the search engines want to point people to your site via an organic (non-paid) search, they want to make sure others like you too. So as they search the web, they look for links to your site. The more that others say your site has good content (based on the volume of links that point to your site), the more they want to say it too! This isn’t easy to do, but request associations, groups, members, tourist websites to list and link to you. The more the better! Is this everything to SEO? No. In fact, my programmers (who incorporate good SEO foundations into every site we construct) are probably going to “share” some more with me when they read this. I’ll be sure to pass them along. But if you work hard about getting the content to follow the 3 steps above, you’re well on the way! Let me know if you have any questions! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** Communication Content, Optimization, Search, SEO, website --- ### [1 in 4 Americans Predict Second Coming](https://beknownforsomething.com/1-in-4-americans-predict-second-coming/) **Published:** June 27, 2010 **Author:** BKFS **Content:** The Smithsonian Magazine recently celebrated their 40th anniversary. 1,545 adults were asked to guess the outcome of various things in the next 40 years. That’s a really good sampling to determine the mindset of Americans! **1 in 4 Americans believe that Christ will return by 2050.** And a whopping 58% of evangelicals do. **So what’s your Church doing** to educate the general population about the second coming? Especially with the news items of the Mayan Calendar ending in 2012. **Think it’s important?** It is for those who have no basis of hope. Seems like a perfect opportunity for bringing the community into the church or educating the church so they have the answers to share with their neighbors and friends. **Categories:** Communication Strategy, Random Thoughts **Tags:** ideas, promotion, second coming --- ### [Supply the "Missing" Things. 3 Easy Steps.](https://beknownforsomething.com/supply-the-missing-things-3-easy-steps/) **Published:** June 27, 2010 **Author:** BKFS **Content:** **My wife and sons have been gone for a few weeks.** It’s a great opportunity each year for them to spend time with their grandmother, cousins, aunts and uncles. I wish I could spend the time away with them, but I can’t take that much time off. **I missed them a lot.** Each for various reasons. I missed my **wife**, the conversations, the life-sharing. OK, I missed her organizational skills, the house management and how well she does dishes and laundry. There. I admitted it. My **two teens** are so different from each other. I missed the older for his intellectual and political banter; and strangely, I missed his “nothing”; which is his standard answer to my, “What did you do today?”. My younger son; I missed his technology discussions, our “everything Apple” back and forth, and his quick wit and joking. And I miss how beautifully they mow the lawn (especially since we’ve had a long run of 90 degree weather). This experience reminds me of what we do for branding and marketing of a product or service. **It all starts with determining the head space of your audience.** Take a moment, close your eyes and imagine your audience. Put yourself in their shoes. 1. **What are they missing?** Everyone can’t have *everything.* Therefore, your audience needs *something*. In order to determine what that is, think about the **basic needs** of a person: Basic Biological Needs, Safety, Belonging, Esteem, Self-Actualization, Transcendence. Where does your product/service fit? 2. **How long have they missed your product/service?** *Do they realize it yet?* This helps you understand whether you need to promote a new product/service… or educate. Critical to *saving* money! 3. **Convert this *need* to a benefit you can offer.** Not so easy; however, since you’re in their head space; ask yourself, “Why do I need this, how is it making me feel, how’s it benefiting me?” That’s the message you need to use. **I love having my family back.** Plus, I love talking about the importance of determining the message of selling your product/service. It’s the start of great things ahead. If someone truly needs your product and you communicate the benefits of it properly — you’ll have success! **Categories:** Business Essentials, Communication Strategy **Tags:** benefits, missing, needs --- ### [4 Ways to make “Little Things” matter](https://beknownforsomething.com/4-ways-to-make-little-things-matter/) **Published:** June 20, 2010 **Author:** BKFS **Content:** There are opportunities. *And then there are huge opportunities!* ![](https://www.beknownforsomething.com/wp-content/uploads/2010/06/IMG_1419-300x223.jpg "IMG_1419 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")This past week, one of our clients, Sophia Media Group and the UN, were launching an educational initiative. We’ve been working with them on this project, so when they asked me to attend the press conference I said, “absolutely”! **Did I mention it was in the Turks and Caicos Islands?** I’ve never been to the tiny Caribbean country, but I love Islands, and my client needed me. That’s the equation for my heartfelt reply. They put me up in an amazing resort. **Amanyara** (peaceful place). It’s unique being on the northern side of Providentiales. In order to get there you have to take an unmarked, unpaved, 4-mile ride over mountain-side and natural terrain. All I can say is, from the moment I arrived on the Island, they impressed me. And it’s not the fact that the room cost $2010/night. Instead, it was the little things. **Here are 4 ways they demonstrated that to me:** 1. **First Impressions** – When I arrived at their small international airport, I shuffled my way through immigration and then found the gentleman holding a sign for me. He carried my luggage over to his Land Rover and opened my door. His greeting simply was, “Welcome to Paradise”. It set my expectation a little higher. 2. **Thank you gifts** – Once I was in the car and on the way to the resort, he handed me an ice-cold bottle of water, a mint-scented icy facecloth and a menu. Yes, a menu! I thought “will he serve a meal in the car”? Instead as I opened it, he said in his island accent, “This is your music menu for the drive, what would you prefer to listen to”? What I didn’t know, was the same music I enjoyed on the ride, was also the music that greeted me in my room once I got to it. Nice. 3. **Unexpected highlights** – Upon arrival, I was greeted by the General Manager who knew my name, and a hostess handed me a non-alcoholic drink “that the chef prepared” especially for me. She told me to enjoy it while she told me a little about the resort and gave me a short tour. It was a pleasant soft-sell for what I would enjoy. Every person who served me or met me, knew my name and room number. I’m not sure how they did that! Plus, other little extras during my 4 day stay were notable. A fresh sprig off the bushes outside my door sat on my pillow or towel when they prepared my room. And my remote control was always on my bed when I returned to my room. When I walked onto the beach, the attendant would open up his cooler and bring me an ice water and a towel. 4. **Last Impressions** – My entire stay was incredible. People were nice, friendly and accommodating. When they picked up my luggage for my drive back to the airport, they had a personalized luggage tag attached to it when I arrived at the airport. The receipt for my stay was in a simple, yet elegant, heavy-weight folder which contained a flyer about the hotel. When I left the checkout desk, the hostess waved and said “May your next trip be here”. *Wow.* I know what you’re thinking, they can afford to do all that! But take a look back and notice all these little things don’t cost very much. **And most are free!** That’s the power of the “little things”. **What are you doing for your clients and customers?** Think of something you can do (for free) that will take a little effort, but pay off in a huge way! Your customers will appreciate it! **Categories:** Communication Strategy --- ### [3 Ways Social Media Can Help your Church](https://beknownforsomething.com/3-ways-social-media-can-help-your-church/) **Published:** June 20, 2010 **Author:** BKFS **Content:** I speak all across the country to Churches and Pastors. Sometimes in large conferences but often to smaller groups. And **everyone wants to talk about Social Media right now**! I think we thought it would be a passing fad, but now that it’s caught on, 69% of a large group of business owners declared that “it’s here to stay”! **So how can it help you or your church?** Here’s 3 ways (and hopefully 3 reasons) for you to develop a Social Media strategy for your church! 1. **Measure their Contentment** – Social media relies on community engagement (and content). That’s why there are comment forms (or status updates) on almost every one. Wouldn’t it be good to know what your congregation is talking about throughout the week? Or the takeaway message from your latest sermon? How about hearing testimonies of your audience before a sermon is delivered — and maybe even use them for an illustration! All of this can easily be done through Facebook, twitter, blogging or youtube. 2. **Monitor other Churches** – Now more than ever, you can check out the blogs, statuses or tweets of the church down the road and see what they’re doing or talking about. Or how about following the great leaders of our faith online! Imagine what you can glean from them and their experience. You may even start an online friendship with them. The Christian community is a large one — and social media helps you have a voice in it. Or at the least, an ear. 3. **Save Money** – Think about how restricting your bulletin (worship guide) is. It needs to be printed. It’s hand-delivered during a service. If someone isn’t there, they don’t get it. It’s limited in how much information can be in it. People are tired of getting a huge book — and most don’t read it. Instead, imagine an online ability to notify your congregational groups with the information they particularly need, and when they need it. And most of all it’s free. All you need to do is be consistent, be reliable, and then listen for feedback. It’s not perfect, but it saves time, money and drives people to your website. And what’s best… it allows your congregation to share the announcements and invitations to a wider community that you wouldn’t be able to. The joy of word-of-mouth! **Want to get started?** It’s quite easy and straight-forward. You can find the ways to set all this up online. Or you can give me a [call or email](https://www.beknownforsomething.com/contact/) — I’d love to help you. **Categories:** Communication Strategy, Social Media **Tags:** Blog, Church Perspective, Facebook, measure, monitor, save, social media, Twitter --- ### [Stop Paying Subscription Fees](https://beknownforsomething.com/stop-paying-subscription-fees/) **Published:** May 30, 2010 **Author:** BKFS **Content:** **I think in the next few years, our lives are going to change.** Mobile phones are taking over, their fees are being dropped as more people share the costs. Cable TV is becoming more mainstream with a lot of content available on-demand on the internet. **For free.** Internet accessibility is mostly included at most hotels; and entire states are considering wide-spread residential coverage. Fees are being reduced (or eliminated) and we’re gaining access to more and more. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/image-300x225.png "image - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")**I’m declaring that it’s (almost) the era of NO SUBSCRIPTION fees.** What does this mean to you? It means that **your Church should stop paying regular subscriptions** for having websites. What?!? Yes. *No more fees.* How? We’re introducing our **Church Website Conversion Package** that allows you to switch your content to an open source, interactive environment that allow you to: - **Built-in simple content management system** so you can easily keep your content up-to-date. Multiple passwords for individual sections is no problem either! - **Church Consultant Recommendations** for content and design. We use eye-tracking technology to make sure your content is found and that in engages your audience. And since Content is the #1 important thing on your site, we’ll help you develop the right information for your site. We know the Church and we know what your options are. - **Plugins to add robust, interactive content.** The best thing is that we build the outlets in the core website so the plugins can be added in the initial build-out or later when you have more budget. - **Content Priority is key.** The average person spends less than 10-seconds on a page so it’s important to provide the information quickly and within the 3-Click rule. The average person will click 3 times before leaving a site. - **Editing** of text is also offered to deliver your content quickly with eye-interruptions to catch attention in larger blocks of copy. And all of this is offered with **no monthly fees or subscriptions**. Keep in mind you’ll have to pay for your hosting package (ours is about $100/yr) and some plugins that aren’t delivered in an open source programming world. But normally, the entire conversion package is completed for just one upfront fee. Then the site is turned over to you to easily update with the built-in content management system. [Contact us](https://www.beknownforsomething.com/contact/) for more information! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** budget, cms, Communication Content, content management, conversion, fees, savings, subscriptions, website --- ### [3 Things to Consider for an Anniversary](https://beknownforsomething.com/3-things-to-consider-for-an-anniversary/) **Published:** May 23, 2010 **Author:** BKFS **Content:** It’s hard to believe that 20 years ago, in a small church in New Brunswick, Canada, I got married. It’s almost like looking through a fog when I look back over the years and see what my wife, Tammy, and I have done together. 3 Apartments, 4 Houses, 3 Cities, 2 Countries, 5 Jobs for me, 3 jobs for her, 2 children, 4 Church homes — and the lists go on and on. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/20th-Anniversary-Cake-3M-Turkey-300x200.jpg "20th Anniversary Cake - 3M Turkey - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")**I couldn’t have done what I’ve done without Tammy.** She’s my friend, my lover, my helper, my encourager and my sounding board. And fortunately, she’s the *honest voice of wisdom* when I’m headed in the wrong direction. That’s the sign of a true friend. I love her unconditionally — and fortunately, she loves me the same way. **We’re not big “anniversary” type people** — we occasionally get cards for each other, or go out for a special dinner, but rarely do we get gifts. Instead, we find ourselves reminiscing on those “special” days about what we remember, and where God has brought us. **Everyone has anniversaries.** People, businesses, organizations, etc. So how should you “honor” those days? **Here are 3 things you should do on an anniversary to make it *special*:** 1. **Celebrate** – Tammy and I are going out to a special restaurant and spending some alone time. We don’t get to do this often (since we had the kids). We’re paying a little more than we normally do for the meal — but it’s well worth it. We’ll slow down, eat an amazing meal and be pampered by an extraordinary wait crew. *We’re celebrating another year!* And you should too. Make sure you honor *your* day and add value to it. You’ve made it this far! 2. **Reflect** – During our meal, we’ll think back over the years and talk about key things we remember, but we’ll concentrate on this last year and compare it to the other 19 years. Are we headed in the right direction? Did we learn from our mistakes? What about the failures? Successes? It’s always wise to see how you’ve done (in comparison). And to ask others for their perspective too. 3. **Envision** – The fun part! I’m looking forward to a future with Tammy. The kids have a few years left with us before they go independent. Short term goals and long term goals are essential — or you are destined to “just ride” the future and have no controls. Before I know it, we’ll be married 25 years — and hopefully our kids will be able to throw a huge party for us — and we’ll be able to share these 3 points with our friends. In the meantime, marriage is hard work, self-denial and… well… a lot of fun. *Thanks to Tammy!* **Categories:** Announcements, Business Essentials, Communication Strategy **Tags:** anniversary, celebration, future, goals, marriage, party --- ### [Changes Needed in the Church: #9 Reasons for Going](https://beknownforsomething.com/changes-needed-in-the-church-9-reasons-for-going/) **Published:** May 16, 2010 **Author:** BKFS **Content:** **We all know the church/Bible answer for why people go to Church.** But why do they go to YOUR local church? I speak across the nation and I often ask why people like their church. Here’s the reasons I hear: - **I work there.** Ok, I speak at a lot of Pastors’ conferences. So I guess you can ignore this answer. - **I grew up at the church.** Their family went there, so they had to, and they continue to. - **It’s the closest one to me.** When someone moves to a community, they often look in a directory (and 80%+ check online) for the denomination that they feel comfortable with. - **I go with my friends.** They sit with them, hang out with them and meet with their friends at your church. All of these are great reasons, but ultimately **they aren’t compelling reasons for someone to come to your church.** You need to help direct your church members into why they actually go to your church. It sounds weird, but (like customers of a product) your congregation need to hear the positives of attending your church. The benefits of actually going. Most of the time, a consumer (or parishioner) won’t come up with their own reason. According to Ranier, the **Top 6 Reasons (in order) to be active in a Church are:** 1. Ministry Involvement 2. Sunday School 3. Obedience to God 4. Fellowship of Members 5. Pastor/Preaching 6. Worship Services These are the start of determining benefits that are compelling for people to use to invite others. **How do you determine yours?** Start with listing programs and features of your church — then talk to your most active people. See what they are drawn to, and then listen to their benefits of doing a program or being involved with a feature. You’ll start to hear key benefits of attending your church. Choose the most compelling (to your core audience) and add it (as a tagline) to your logo. Then repeat it over and over. Preach about it. Tell people about it. Communicate it. In Unison. **Your church will start to grow** as people start hearing compelling benefits of attending your church. **Categories:** Communication Strategy **Tags:** audience, benefits, evangelism, members, positioning, reasons --- ### [1 Tiny Thing I Hate Big Time.](https://beknownforsomething.com/1-tiny-thing-i-hate-big-time/) **Published:** May 16, 2010 **Author:** BKFS **Content:** I’m not sure when it started happen. But I enjoy reading fine print in ads. It’s always tells volumes about the company when you read the tiny print somewhere obscured in the advertisement. Sometimes it’s serious while others have a tongue-in-cheek comment. **I first try to get an idea about the overall ad appeal, then I scour the page/screen for the fine print.** Today, I picked up *Parade* magazine in our Sunday newspaper and there was this full page ad: ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/photo-300x225.jpg "photo - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I’m not sure if you can read it in the picture, but here’s a summary of the Ad: Product: Zegerid OTC Benefit: It treats Frequent Heartburn Added Benefit: It’s been studied and proven in Clinical Studies Advertising Promises: New! Greater and Faster Acid control. It’s obviously competing against Prevacid, so the fact that they named the product so it sounds similar is good. **And the Greater and Faster Acid control is obviously aimed at their competition.** Right? **Well, introduce the fine print:** \*On Day 7. (Now get this…) Greater and Faster acid control does not imply greater and faster symptom relief. Not for immediate relief. HUH?!?! I’m not sure how they get away with their ad then! And what does *Greater and Faster Acid Control* mean then? **It casts doubt on the product.** It appears the one promise of their ad (greater and faster acid control) is explained away in the fine print. **Here’s 3 things I recommend for formulating fine print.** 1. **Don’t let the fine print break the promise of your company.** A brand is based on a promise. Your positioning or tagline should state this succinctly. Don’t let the fine print cast doubt on this promise (like Zegerid does!). 2. **Make sure it adds to the understanding of the product.** Don’t let it raise more questions than answer. 3. **Be short.** If you have to write a book to qualify your headline or subhead, it’s the wrong creative. So fine print isn’t always bad, but sometimes I dislike it strongly. Ok, even hate. What about you? **Categories:** Business Essentials, Communication Strategy **Tags:** ads, fine print, positioning, promise, Zegerid --- ### [3 Business Lessons My Mom Taught Me.](https://beknownforsomething.com/3-business-lessons-my-mom-taught-me/) **Published:** May 9, 2010 **Author:** BKFS **Content:** My Mother died almost 19 years ago. I was 27 at the time, and she poured her life into being a wife and raising my sister, brother and myself (I’m the youngest). ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/MomFBsm-157x300.jpg "MomFBsm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Today’s Mother’s Day and each year I think about her and how she helped direct who I am. **I’ve never written about her, so today I want to honor her.** She passed a lot of her personality traits on to me; her love for music, her attention to detail, her heart of a teacher. **I miss her.** On the business side, **she taught me 3 important lessons.** 1. **You’re never too old to change.** Mom dedicated her early married life to my Dad and raising her family. She worked some part-time jobs to help with the finances, but ultimately, she waited until we kids had gotten into Jr. High school and then she changed directions. Her lifelong dream was to go to college (the first in our family!) and become a teacher. So at the age of 40, Mom headed back to school and graduated top of her class 4 years later. *It’s never too old to go for your dreams!* 2. **Practice will get you closer to Perfect.** My mother played the piano. She studied in the Royal Conservatory of Music and completed their highest level. But she didn’t get there easily. I can still remember falling to sleep hearing her practicing arpeggios and scales. When she was to perform, we heard the song MANY times before she would perform it flawlessly. *If you want to be (almost) perfect, you have to practice.* 3. **Commit to whatever you’re doing.** Mom had lots of dreams and did lots with us. She was a Mom, a Wife, a Teacher. After teaching for a few years, my Dad asked if she’d work as his office coordinator in his bicycle repair and sales business. And she did. Whatever Mom did, she committed her best to it. And she always wanted it to be successful. Everything wasn’t always perfect for her, but she always gave her all, did it the best she could, and she stayed with it to the end. Now I take the things she’s taught me and perfect them in my own life. We can all use these lessons to become better business leaders. What has your Mom taught you? Thank her if you can. Happy Mother’s Day! **Categories:** Business Essentials **Tags:** business, change, commit, lessons, Mother, practice --- ### [1 of the Best Leadership Verses in Scripture](https://beknownforsomething.com/1-of-the-best-leadership-verses-in-scripture/) **Published:** May 9, 2010 **Author:** BKFS **Content:** So, the setup to this Bible verse starts with a **Church Leader talking with God**. God explains that He wants a “church” built and then describes what it should look like, how it should be decorated and even what the dress code should be. No details are spared! *Can you imagine if God directed us in the local church that way?* **So here’s the leadership steps that Moses takes:** 1. **Moses gets the people together.** What a great way to start! A big business meeting. It’s interesting that they don’t go into any great details of how they got the millions of people together to hear the message. In fact, they probably weren’t gathered all in one place, but instead they had a “system” to spread the word. It’s important for every minister to have this ability (no matter what size your church is!). 2. **He shares God’s vision, not His.** He pours his heart out; but his heart is to do God’s will. That’s the critical step that many Pastors and leaders forget. Be sure to seek God’s will, and communicate the process and vision! 3. **He creates a plan: Give Hard, Work Hard and Serve Hard.** Moses wants the people to give of their possessions, use their abilities/talents, or teach those who need the skills. And then he appointed the ones who would be the *leaders*, but their role will be *servants*. **Ready for my favorite verse?** It comes in the next chapter after all of this was discussed. Exodus 36: 7. *The people were ordered to stop bringing offerings! There was plenty of material for all the work to be done. Enough and more than enough.* **What a recipe of getting people involved.** They caught the vision and acted on it. It’s what we all seek! **Categories:** Communication Strategy **Tags:** communication, leadership, moses, servants, vision --- ### [3 Tips for Effective PR](https://beknownforsomething.com/3-tips-for-effective-pr/) **Published:** May 2, 2010 **Author:** BKFS **Content:** As I write this, I’m watching a TV news report about the oil slick off the coast of Louisiana. It’s huge and seems to be growing every day. And so are the press releases, news reports, spin, etc. It’s hard to say how this will all end. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/BPExplosion-300x187.jpg "BPExplosion - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")BP (British Petroleum) had this unprecedented disaster/explosion on one of their oil rigs, and they are in trouble. President Obama finally viewed the potentially devastated area today and in his press conference he mentioned BP over and over again. **He’s squarely pointing the blame on their shoulders.** Ouch. **So, what happens if your business is involved in a bad news story?** Such as layoffs or a product recall or worse. Or it could even be a good story for that matter! What should you do? It’s important for you to take control of the media (and the story) **as much as possible:** 1. **Be Prepared.** You don’t want to wait for the disaster (or good news). You should know all the contacts for media in your area or region. Most time, that’s a business editor or a staff writer. Know their names and numbers or email address. Or at least know a PR agency that knows your industry. Usually a local firm is better — they know your area and the media. 2. **Be Newsworthy.** This is so critical. Often, if you’re in the middle of a disaster, they will contact you. If you want to control the process more, you should contact them first. Be sure you know all the facts, how they affect the general public or the larger impact of the smaller story. **The faster you can produce this information (and photos), the better.** Think about it, the media doesn’t want to help you sell something; instead you need to convince them that you’re part of a story that the public wants to know about. If you do that, you can control the message that the media will release it on your behalf. 3. **Be Honest.** Make sure you don’t exaggerate or mis-state information. Especially if it’s a huge story! If the media picks up on an error, you may be caught in a much bigger investigation. But for the most part, your story isn’t as large as the oil rig story, so make sure you don’t misdirect the public. Better to under promise, and over deliver. **PR is a very important part of business.** It’s the best way to get a good story out — or control a bad story. And the impact is worth about 3 times what advertising does. Especially with a well coordinated campaign that works in conjunction with advertising. **Categories:** Business Essentials, Communication Strategy **Tags:** campaign, media, newsworthy, PR. public relations --- ### [6 Steps to Successful Before's and After's](https://beknownforsomething.com/6-steps-to-successful-befores-and-afters/) **Published:** May 2, 2010 **Author:** BKFS **Content:** I enjoy watching *The Biggest Loser*. And home improvement shows. And even those cheesy TV infomercials about fitness. They have one thing in common. Before and After pictures! With my love of renovating homes, I try to take “before” pictures before each project, so I can see the transformation of the “After”. It a way of encouraging myself. **I’m all about encouraging!** ![](https://www.beknownforsomething.com/wp-content/uploads/2010/05/BeforeAfterWeb2-300x89.jpg "BeforeAfterWeb - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I just finished transforming a messy storage area in my basement into a media room. You can see from the before and after pictures, that it’s hard to believe that the area is the same square feet. Now that the kids spend time with their friends in our home watching movies and TV, it’s all worth it. In fact, I’m writing this blog while sitting in one of the comfy chairs. **Maybe your Church needs a Before and After transformation.** 1. **Take an honest look at what you have now.** Every time I start a project, it’s because I realize that we need some improvement. Or it maybe that we need some TLC change. Or updating. What is it in *your church* that needs some work? 2. **Set up the “Before Picture”.** I try to not change anything before taking the *Before* picture (which is obvious, *above*). Sometimes, I want to tidy it up a bit so I don’t have to admit our downfall. In your church, sit down with some of your church leaders, staff or congregation, and “take” an accurate picture of what you don’t like about the \_\_\_\_\_\_\_\_\_\_\_. The more descriptive you can be about what you currently have, *the better*. 3. **Dream.** This is the fun part. We often sit and discuss what we’d like the space to do. Then we do lots of research imagining what the possibilities are. I’m impressed with what others do. Even with their (often) larger budgets, I always learn from their techniques and goals. Remember, when you brainstorm, **there’s no right and wrong**. Instead, listen for the “heart” of the requests. 4. **Acquire the right Supplies.** Once we decide on the direction, I start looking for the materials to do it right — and within our budget. Throughout this process, I realize I can do different things based on accessibility of supplies. **So don’t be scared to alter the master plan** — just include the “dreamers” in this process so they can realize why you’re changing things. And don’t rush this step! I sometimes take a year to find the right stuff for the right price. 5. **Do the Work.** I create a “Lowes Department Store” in my workshop as I assemble the right materials and tools. I visit and revisit this “store” to make sure it’s all there. Then we do the work. **Bringing in experts as needed.** But make sure that the experts have a *heart of a teacher* so you learn through this process. It’ll save time and money in the future! 6. **Take the After Picture.** Once you complete the task, celebrate! This is when you pull out the Before’s and compare them with what God allowed you to do. **And be encouraged!** So the only thing that stands between the Before and After — is you! **And the desire to get things done.** It’s that simple. It takes time and effort — but does it ever pay off! God wants to use you. Or someone in the pew who has the gifts. **Categories:** Random Thoughts **Tags:** dream, encouragement, ideas, materials, renovation, tools, work --- ### [3 Ways to Start at the very Beginning.](https://beknownforsomething.com/3-ways-to-start-at-the-very-beginning/) **Published:** April 26, 2010 **Author:** BKFS **Content:** As soon as I typed that headline, my mind started singing the old song, *“Let’s start at the very beginning, a very good place to start”* — you know, from the *Sound of Music.* ![](https://www.beknownforsomething.com/wp-content/uploads/2010/04/6455_sound-of-music-11-215x300.jpg "6455_sound-of-music-11 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")OK, I’m old. I was only a few months old when that film was released. **But like most classics, it reveals a lot of great truths.** And we have to start at the beginning (in business) to make sure we’ve got a good foundation. **Here are the 3 Basics:** 1\. **Vision.** Every great entrepreneur has a vision. Either it’s a solution to a problem or it’s a path to helping people. But if you can’t clearly state your vision for your company, stop everything! Then work on a short (!) sentence that explains your reason for being. Perhaps you’ve lost your way in your business, and you need to align yourself with the original vision again. 2\. **Positioning.** Every business/product/service needs a brand. And everyone’s product/service has competition. **Of course, you think yours is the best.** But how do you quickly let someone know THE thing that makes you the better choice? Start by listing your features, then convert them to benefits (in the minds of your potential customer). The hard part is next: choose the one benefit that is so compelling that your audience will convert to your product/service. It should then be edited down to 3-5 words and that becomes your positioning statement (or tagline). **This is the fast way to your customers heart.** 3\. **Consistent Brand.** Then you need your logo. Simple, easy to draw, and most of all, easy to remember. It shouldn’t be an illustration, but rather a symbol that can easily be reproduced in black and white. But of course, you’ll want a color version too. And from those colors, you create a color palette that you use consistently along with the same fonts. **Over and over until your customer feels comfortable with your brand.** The design needs to be consistent so that the information is “larger” than your copy/text/words in it — but rather the feeling is professional and it “becomes” the look of your vision. **I can’t say it any more plain!** And that’s what [we](https://www.beknownforsomething.com/) do. We help you create the brand and then take it to print, social and web mediums. Consistently. [Let us know](https://www.beknownforsomething.com/contact/) if you need any help! **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** brand, business, color, Logo, positioning, vision --- ### [Changes Needed in the Church: #8 Involvement](https://beknownforsomething.com/changes-needed-in-the-church-8-involvement/) **Published:** April 26, 2010 **Author:** BKFS **Content:** In Exodus, as you read the story of the Israelites’ wanderings, I’m amazed at how God’s interventions were often ignored. Then God commands them to set up the Tabernacle. From the **wilderness to worship.** In 500 intricate steps. ![](https://www.beknownforsomething.com/wp-content/uploads/2010/04/tabernacle_drawing60wLow-227x300.jpg "tabernacle_drawing60wLow - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")God gives very specific step-by-step instructions (OK, I didn’t actually count the steps, but wow, there are a lot of them!). And the Israelites didn’t quibble over any of them. At least that I can remember — or that are notated in the Bible. **I can only imagine what we would have done.** “but God, I think if we made the tabernacle a bit wider, we could fit more people in.” Or “God, have you considered adding more windows?” This time reading it, I was struck by the fact that God asked the people to contribute. **To be involved.** God could have done it all Himself with a mighty “poof” of His hand. But He wanted the Isrealites to participate in the materials and manufacturing of their *house of worship*. **I think that often, Pastors and “full-time Leaders in the church” get in the swing of doing almost everything, and they don’t allow the people in the pew to participate.** I know they talk the talk of how they want volunteers, but I wonder how many Pastors allow people of the congregation to share the stage with them on a Sunday. Or do you only allow the congregation to be involved with “back stage” roles? **What’s the Solution?** Think about it. Virtually every educational or edutainment outlet has been broken down into bite-sized pieces. If you watch the morning news shows, you see that our attention span is short. All the stories are less than 3 minutes long. And even most tv shows know that a scene can’t last much longer than a few minutes. Commercials are 30 seconds or a minute. Short, to the point, BAM! **We’ve been primed to take in short bites of information.** So how do those points go together? Consider how long your worship times are in your service, or your preaching times. Then consider using talented people from your congregation to “break up” the times. Solos, testimonials, video clips, Bible reading, dramatic scenes, and the list goes on and on. What you’d end up with is more “ownership” of the worship time, more interesting services, and the messages would be solidified more in our minds. **All it takes is a little organization and pre-planning. And allowing the congregation to use their gifts.** I guess that’s what the Isrealites did. And as their tabernacle came together perfectly, it was worth the effort. **Categories:** Communication Strategy, Random Thoughts **Tags:** Interaction, Involvement, planning, tabernacle, worship --- ### [Know your Customer. Please!](https://beknownforsomething.com/know-your-customer-please/) **Published:** April 18, 2010 **Author:** BKFS **Content:** My Dad died this past week. It was unexpected, but not sudden. For the last year, he’s been slowly entering a world of dementia where he didn’t recognize those around him. His humor rose to the surface to cover for his memory lapses. **And we started to lose my Dad.** [![](https://www.beknownforsomething.com/wp-content/uploads/2010/04/continental_airlines-300x240.jpg "continental_airlines - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/04/continental_airlines.jpg)Just days ago, his doctor said that he was losing the battle, and that we probably had only one year left with him. Then a few hours later, as if he controlled his destiny and timing, Don MacDonald disappeared into a blank stare after suffering a stroke. Then he died. Anyone who lives a distance from their loved ones, knows what this means. We live almost 2000 miles away, so we started considering our options for getting the four of us to Canada. (Not to mention my sister and her husband flying from Northern Canada and my brother and his wife from Nashville). **I found that the airlines have forgotten their customer.** **Problem 1.** The airlines have set up their system to reward those who’ve plan ahead. Which are usually the vacationing family. For business people who have to quickly travel, they raise their rates because they know the business will cover the costs. For the most part, this works. However, for anyone traveling quickly for a funeral, it means extremely high prices. The only airline that had flights left for us to travel within a day’s notice, had the price of $2300/ticket. Ouch. **Problem 2.** The airline call centers are trying to get as many people served as possible. They don’t have time to empathize or listen to a story. I tried to bring them up to speed with my story so that I could get a better rate. Most didn’t even listen, instead they state their rules and then give you their best rate. Which is very high — but they present it as a deal. Because of the funeral, they offered us an “excellent rate” of $1900/person. “As long we get the proper paperwork from the Funeral home”. Nice. And impersonal. It’s easy to understand why the Airlines can’t keep up with their customers, but I’m not sure it’s excusable. **How about you?** Do you develop a relationship with your customers? *Develop a relationship, THEN do business.* Good words that a friend of mine reminded me of this week. Do you remember their birthdays? Anniversaries? How about what’s going on in their lives? It’s much easier to do business when you know where their heads are at. We have all the tools to know more about our customers — social media allows me to see behind the “business face” of my clients. Now, it’s up to me to make sure I connect with them. **What are you doing? And what are you doing with the information you’re collecting?** The airlines made a lot of money on our funeral this week. But at what cost? **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** airline, client, customer, funeral, social media --- ### [Changes Needed in the Church: #7 PowerPoint](https://beknownforsomething.com/changes-needed-in-the-church-7-powerpoint/) **Published:** April 18, 2010 **Author:** BKFS **Content:** **I love consistency.** And most other people do too. But I’m amazed at how many churches feel they should change for the sake of change. **You see, we get used to various things and they eventually create a paradigm.** In order to change or break a paradigm, it takes a lot of work, money and effort. When’s the last time you watched a TV show and the voices were a bit muffled? Reality TV is notorious for this. Or there are subtitles for translated dialogue. Did you notice how easy to read the font is? The formatting? The color? How about the consistency? It’s rare that you’ll see the format change within a movie or TV show — **yet, Churches not only use different formats within the same service — and, gasp, even within one song!** Here’s **5 recommendations** for PowerPoint/ProPresenter/etc. in the Church: 1. **Keep your backgrounds simple:** Decide if the backgrounds will be predominantly light or dark; and if they’ll be still or moving. This will help you make formatting decisions. It’s always better to have a specific look for your background — one that’s branded for your church. 2. **Keep your Fonts consistent:** Our eyes tend to read sans-serif fonts easier on screen — especially if reversed (white on dark background). Upper and lower case (not all capitals) are easier to read as well. Don’t go too big or you’ll end up making weird and awkward line breaks. But not too small or no one will be able to read it. Avoid bright colors — almost always, black and white are the best. 3. **Keep your Paragraph style “flush left”:** Especially if you have multiple lines. Our eyes are used to seeing book copy lined up straight on the left (like this page). Don’t center text lines or your eye has to strain to find where to look for the next line. 4. **Be Consistent:** I know it seems boring, and that you’d like to use all your fonts and formats. But, *resist it!* No one will complain if they can easily read the text, but they will if they have to adapt every few slides. Your slides shouldn’t be a “work of art”, rather, they should be utilitarian and easy to read. 5. **Know your Content:** For **sermon** slides, be sure you know the Outline formatting and indenting (Roman numeral, Numbers, i’s, etc). Help people to quickly know where you are in the outline. **Think easy — not too complex.** Your Pastor will say the whole sentence, your slides don’t need to have all the content. For **song lyrics**, don’t break lines unless there’s a natural break in the music (if possible). Help your congregation “hear” the music by your breaks. With the advent of “no music notes on the screen”, any assistance helps! I’m sure there’s more, but always fault with simple and consistent. Can you think of anything else? **Categories:** Communication Strategy, Design Essentials **Tags:** colors, Consistent, fonts, formats, lyrics, powerpoint, propresenter, sermon notes, slides --- ### [You Don't Know What You Don't Know](https://beknownforsomething.com/you-dont-know-what-you-dont-know/) **Published:** March 30, 2010 **Author:** BKFS **Content:** Well, it’s tax time. I’m sure I don’t have to remind you of this. What that means is that every time you drive near a tax preparation location you get banners, balloons, dancing Statue of Liberties, gorillas or lineups. [![](https://www.beknownforsomething.com/wp-content/uploads/2010/03/liberty-tax-300x241.jpg "liberty-tax - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/03/liberty-tax.jpg)There’s a TV commercial that seems to be on all the time. It states something like, **“I prepared my taxes online myself, then I took them to H&R block and they found a large deduction I couldn’t believe I missed!”.** The tag line is: H&R Block. *You don’t know what you don’t know.* **I like it.** It’s catchy and it states an obvious truth that I realize *every time* I try to do things myself. **The professionals do it better.** When it comes to marketing and advertising, do you realize the amount of classes, degrees, on the job training, and research we (in this business) have done?!? That’s why I chuckle when someone says, “I’m going to do it myself, it seems pretty easy”. **Well, I’m sorry, but, you don’t know what you don’t know!** 1. **You can’t do it as fast as a Pro.** We do this on a regular, full-time basis. We have to do it efficiently or we wouldn’t have a business. You may try to get it done right yourself, but you won’t do it as fast with the same results. 2. **You can’t do it as effectively.** Every person who works in our studio has a 4-year degree. That’s committing to 4 years of intensive training for every aspect of this field. We know our stuff. Time after time, our clients tell us that we’re effective. **We know what works!** 3. **You can’t do it as professionally.** Don’t you love when an acquaintance does something in their home (like a mural or woodworking project) and they’re proud of the outcome. but when you see it, you have to add those horrible 4 words… “for doing it yourself… it looks great!”. We work like servants for you, so you look great, grow your organization and get results. We’re a professional trade! I realize that this sounds like a huge sales pitch — but even if you don’t consider [PinPoint Creative Group](https://www.beknownforsomething.com/), please, if you want the best outcome for your business (and who doesn’t?!), contact a professional agency. You’ll be glad you did! **Categories:** Business Essentials, Communication Strategy **Tags:** agency, effective, fast, professionals, trade --- ### [Changes Needed in the Church: #6 Web Hosting](https://beknownforsomething.com/changes-needed-in-the-church-6-web-hosting/) **Published:** March 30, 2010 **Author:** BKFS **Content:** I’m always talking about branding. You probably get tired of my mantra. Branding is the story (or promise) behind who you are. I hope you as a Church/Ministry knows what your story is. But I’ll save more on that for another day. **[![](https://www.beknownforsomething.com/wp-content/uploads/2010/03/462589.1-lg-300x200.jpg "462589.1-lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/03/462589.1-lg.jpg)Sometimes in Branding there’s an association disconnect.** Where you find out that a Church is connected to something that doesn’t correlate with their story. Have you considered who your *web hosting* is associated with? Every year I watch the Superbowl ads and the **GoDaddy ads** pop up. I find them degrading, not funny and opportunistic. So why do so many churches use them!?! **I can’t imagine any church who wants to be associated with that brand.** But they are. **Here’s 7 tips on picking a good web hosting package for your ministry:** 1. **Association and Branding-friendly**. It’s what we just talked about. The cost of associating with a brand that is “anti-morals” is far too high for a church. Or if they gain most of their income from pornographic websites. **Change your hosting package now!** Or you’re supporting their marketing. 2. **Allow you to Move easily.** Some hosts register your domain in THEIR name, not yours. It makes it difficult to switch for any reason. We got caught with our first host that we used for our PinPoint website almost a decade ago. It took the threat of legal action for them to allow us the “permission” to move OUR website. Crazy. 3. **Good Tech Support.** Make sure they support you and want to help. Toll-free number and live chats. In fact, if you can get 24/7 service that’s perfect. And if you can get domestic call centers it’s even better (and less frustration). 4. **Easy to update, change and add unlimited emails.** This is a no brainer — but many hosting packages require you to contact them to make changes. Some need you to put a request in, and then wait. And wait. 5. **Upgradeable.** Be sure that plug-ins are available so that you can add components to your website as needed. E-commerce is a perfect example. You may want to add that later. 6. **Included Analytics.** The ability to see who comes to your website, what keywords are used, where they’re coming from, when they come, how long they stay on which pages, etc. **This is worth hundreds of dollars!** 7. **Low cost.** You shouldn’t pay much more than $150/year for all your hosting needs. I’m sure there are other things too, but this is a good start. **I don’t tell you these to scare you or to give you a sales pitch.** There are lots of alternatives. We do offer a package through a well-known, large, reliable host. If you buy it through this link, you’ll get a great deal — and (in full disclosure) you give us some revenue. Let [me](https://www.beknownforsomething.com/contact/) know if we can help in any way — or if you have additional questions! Or leave a comment below. **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** association, branding, Go Daddy, GoDaddy, host, hosting, website --- ### [I've never gone to a NASCAR race. Until now.](https://beknownforsomething.com/ive-never-gone-to-a-nascar-race-until-now/) **Published:** March 21, 2010 **Author:** BKFS **Content:** I’ve often bragged that I’m living in the city that brags the birth of Krispy Kreme donuts, Winston Cigarettes and NASCAR. And jokingly, I add that each one can kill you. [![](https://www.beknownforsomething.com/wp-content/uploads/2010/03/photo-300x225.jpg "photo - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/03/photo.jpg)Other than the donuts, I’ve never tried the other two. Until this weekend. Well, not the cigarettes, but I had an opportunity that few ever have. **My family and I got to go on a Bristol NASCAR adventure.** A couple weeks ago, one of the Team owners contacted me at our PCG office. He’d followed me a bit on [twitter](https://twitter.com/markmac1023) and wanted some business advice. But what I found from meeting him, was **a lot of coincidences**! **Name:** Randy MacDonald and I share the same last name (no relationship I don’t think). **Citizenship:** We’re both from Canada **Faith:** We both live our relationship with Christ on our sleeve **Mother:** Well, not the *same* mother, but both our Mom’s have the same name: *Patricia* **Family:** We’re both proud of our families. We both have 2 kids, he has girls, I have boys. All are teens. We hit it off well from our first conversation, I stopped into his garage near Charlotte, and met his driver, Michael McDowell, then Randy said words I’d never expect. He invited my family to attend the Bristol race this weekend as his guests. Not up in the stands, but **down in the inner field pit area.** Wow! What an opportunity! So yesterday we cheered for #81 with the **MacDonald Motorsport** team in their pit area with about 60,000 spectators yelling all around us. Not that we heard the fans, since the noise of the revving cars easily drowns out everything! It was wild, incredibly loud, exciting and exhilarating. It’s interesting to learn some of the **business behind NASCAR**. Randy’s explained a few things: 1. **Everything is all about teamwork.** MacDonald Motorsport demonstrated it yesterday — each person has a role and everyone seemed to help each other and made things happen. It was a well-greased machine. 2. **The Product is key.** The driver’s the *product* of the team. Michael McDowell, has to know who he is, what his key benefits are to the audience, and how he drives competitively. He came in 18th position yesterday in a very competitive field. 3. **Cash is everything.** Sponsorship is very important for the teams as well as NASCAR. The team survives based on sponsors. It’s their cash! *NASCAR has a huge dynamic audience.* It’s the 2nd most popular sport with incredibly loyal fans. They support their driver, and their sponsors. With that national attention, sponsors partner and win with NASCAR. Michael and Randy love their sponsors and step up to sell/promote their products. It’s the right balance of these points (as well as others) that makes NASCAR wildly successful. And MacDonald Motorsports delivers. I loved it and realized why people are race fans. You just might hear more about NASCAR in the future from me. Let’s see, when’s the next race? **Categories:** Business Essentials **Tags:** #81, cash, leadership, MacDonald, NASCAR, product, teamwork --- ### [Mud your Marketing Communication's Plan!](https://beknownforsomething.com/mud-your-marketing-communications-plan/) **Published:** March 14, 2010 **Author:** BKFS **Content:** I’m in the process of building a home theater. You know; a room that used to be called a TV room, but for some reason, when we have a larger TV area, we call it a theater. [![](https://www.beknownforsomething.com/wp-content/uploads/2010/03/Mud-300x260.jpg "Mud - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/03/Mud.jpg)**Anyway, I’ve re-purposed a storage area in our basement.** We decide where walls were easiest to be built, taped it out on the floor, framed out the studs and screwed the drywall on. It’s created a nice space where about 8 people can enjoy a movie or TV. Up to that point, it’s been fun and challenging. It’s the first time I’ve done all the steps in building a room. Fortunately, I’ve had friends helping occasionally, bringing their strength and background. This past week I started the “mudding” process. **It’s sometime referred to an art.** And I know why! I feel like I’ve played around with it but not sure if after one room, I can say I’ve mastered it. As I opened another 5 gallon tub of mud yesterday, it occurred to me that this process is **similar to a good communications plan.** - **Technique:** working with mud uses a series of basic principles but requires a lot of talent. I’m sure the finish will turn out OK (I hope), but it’s taken me more time than I could ever imagine (30 hours and counting) — and I’m sure the finished product would have been better with a professional at the helm. **The same is for your communications plan.** You can do it all yourself, but the outcome will be compromised and in the long run it’s not cost-effective. - **Bulk Mud:** You have to either mix it yourself or buy it pre-mixed. But the consistency is crucial. It needs to be “just right” for it to be spreadable and thick enough that it doesn’t sag. A communication plan has to have enough money invested in it or it’ll not go far enough and will ultimately be a waste of money. But, **in the right hands**, you don’t have to invest too much money or you’re just throwing it away. It needs to be just right. - **Smaller Increments:** Once the mud in the big bucket is perfect, you have to scoop out a smaller amount so that it’s more manageable. The same is said for your communications plan. With the overall plan in mind, you have to break your plan into manageable strategies. **Print, Web, Social are good starting points.** But like mudding, keep “visiting” the big plan regularly so that you keep everything in the right consistency. And communicate, in unison! I must admit, I wish I could hire a professional to finish the room for me. Why not trying a professional with your communications strategy?! You’ll like the outcome more and the process is so much easier! [Call me](https://www.beknownforsomething.com/contact/) and we can at least quote on how much it’ll cost. You’ll be surprised at how we can work with almost any budget! **Categories:** Business Essentials, Communication Strategy **Tags:** communications, mudding, plan, professional, strategy --- ### [Changes Needed in the Church: #5 Language](https://beknownforsomething.com/changes-needed-in-the-church-5-language/) **Published:** March 14, 2010 **Author:** BKFS **Content:** Ultimately when the Church communicates concepts, it does it with words. I realize that I usually talk about the visual things, but recently when I was listening to an interview with a Pastor, I realize we fall prey to what a lot of businesses do. We talk to our current audience with **“insider” language.** We talk about testimonies, the *narthex*, weird names for “groups” and buildings, and talk about redemption, fellowship, greek words and other concepts that only an “insider” would know. **Communion, tithes, offertories and more.** *So, why do we do that?* I guess we’ve fallen into the trap of talking to ourselves. The world has changed. People are looking for an authentic, real and engaging group of people who are finding their way, their purpose and destiny. The unchurched is seeking to understand Biblical concepts; and the churched was everything “real”. It’s up to us to deliver. **Talking directly with this audience is appropriate and needed.** So start calling your groups and buildings for what they are. Explain the concepts in non-religious words and truly engage everyone. Don’t use a word/concept that you’ll have to explain (unless you have to). **Or you’ll fall into the trap of settling for those currently in your church or in another church. Which leaves a whole world of unchurched in the balance.** Can you think of any other words that we use in the Church that we need to stop using? Leave me a quick comment! **Categories:** Communication Strategy **Tags:** change, unchurched, words --- ### [Changes Needed in the Church: #4 Welcome](https://beknownforsomething.com/changes-needed-in-the-church-4-welcome/) **Published:** March 7, 2010 **Author:** BKFS **Content:** We go to favorite restaurants often. When we enter, several people say “Welcome!”. We love going to them and feel like they want us to come back. **Do you have similar experiences?** How about a theme park? Did the ticket taker make you excited for the day ahead? How about the hosts along the way who helped with wayfinding. I’m often amazed that these parks seem to hirer the *best* in America. **So, how about the church?** Often, we’re handed a brochure as we walk in. Some churches call out their visitors and ask them to stand. Others are told to “swing by our welcome center and we have something special for you”. It’s often a series of brochures. **Does this work?** I think we need to rethink the process. Here’s some ideas: 1. **Train Welcomers.** Consider the first people to “touch” visitors. They need to be representative of your congregation, genuinely friendly, and informed. Don’t let anyone ask them a question they don’t know the answer to. 2. **Visitor Parking.** Make sure it’s well-marked and that directions are well-demonstrated from that location in the parking lot. 3. **Ushers.** Make sure they are genuinely friendly, and can identify visitors. These are the people who can help with wayfinding, answering questions and identifying the visitors after the service to check if they need anything. 4. **Pastors or Worship Leaders.** From the pulpit, make sure the visitors are appreciated but not embarrassed. It’s always good to have a time for people to welcome everyone (not just the visitors). But be sure this is an upbeat time and encourage the love we should have for each other! 5. **Welcome Center.** Ever notice how this center is in a conspicuous place at theme parks? Often, in the church you need to have a map to find it! Make sure people there are genuinely friendly and represent the whole. If there’s an older person there, be sure there’s also a younger person. 6. **Welcome Kit.** When’s the last time you got a bunch of brochures and enjoyed it!? Instead, think about what a visitor would really want — perhaps a gift card for a local restaurant, perhaps in a nice holder with your URL and important info on it. Or maybe a great Christian novel (or a bookstore gift card) with a Church bookmark (with your info on it). Try to add value to the gift! And make sure your website address is on it. 7. **Website.** Make sure your website has a visitor area that contains: 1) Times of your services, 2) A video of what a service is like (I think an edited version is better since most people want to watch 3-4 minutes only), 3) A personal video from the Pastor(s) that gives an overview of the doctrine and vision of the church. **I’m sure there’s more too.** Anyone? How do you do it? I always love input from my readers. Let [us](https://www.beknownforsomething.com/contact/) know if you need any help with any of this. PS. **Probably this is a good place to talk about “visitor” vs “guest”.** Guests are someone who you welcome and want back, where visitors have the idea of a one-time action. Perhaps your visitors’ ministry needs to be changed to a Guest ministry! **Categories:** Communication Strategy **Tags:** guests, ushers, video, visitors, wayfinding, welcome --- ### [3 Business Lessons I Learned While Getting my Haircut](https://beknownforsomething.com/3-business-lessons-i-learned-while-getting-my-haircut/) **Published:** March 7, 2010 **Author:** BKFS **Content:** I got my hair cut this afternoon. A lot of people that know me, think I am very particular of my hair. I guess because I act and model, and have to have my hair in a contemporary, professional and commercial style; people think I spend quite a bit of money on a hairstylist. In fact, on a photo set, I often have compliments on my hair from the stylists. **But I have a secret.** [![](https://www.beknownforsomething.com/wp-content/uploads/2010/03/GreatClips-292x300.jpg "GreatClips - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/03/GreatClips.jpg)**I go to any hair cutting place with a coupon.** I hate spending much more than $10 on a haircut. And I don’t think I’ve had any more than 1 or 2 bad haircuts along the way. Knock on wood. Today as I waited in the front area of the Great Clips I went to with my $2 coupon, I observed some things that **every business owner needs to hear** and understand. 1. **Waiting Areas:** The place I go to has a slogan of “walk right in, sit right down”. I guess that has two possible meanings, “there’s no wait” or “there is a wait (that requires a seat)”. I guess they have themselves covered! Outside this location, they had a sign that said “Low wait times” but inside, the waiting area was full (as well as all the stylists’ areas). One child was upset that they didn’t have any toys for boys (and the girl’s toys were weak at that!), adults were seemingly bored, and we could hear the personal conversations from the stylists. **In most businesses**, sadly we have to make people wait: be sure to manage their time, better to overestimate and deliver early.And, make it enjoyable. All this hair place needed was a TV set, entertaining music, or a better selection of books/magazines. Realize your client doesn’t want to wait — consider them and what would make them happier as they wait. 2. **The right tools:** While my hair was being cut, all the stylists were talking about their broken hair vacuum. My stylist explained that it took twice as long to sweep the hair and pick it up rather than their shopvac system that collected the cut hair easily. **They said that the business owner probably wouldn’t replace it.** I’m sure they haven’t explained what it does to the business: it takes additional time when they could be making more money and, because they all hate sweeping, the floors had quite a bit of hair cluttering the floor. Ick. In businesses we need to make sure our employees **have the right tools** to do their jobs well — and profitably! 3. **Use Coupons Wisely:** When I handed my coupon to the stylist as she rang me up, she looked at me with “that look”. Then she said, “I wish you would have given that to me before I rang you up. I can’t add it to your order now”. She handed it back to me and told me to use it next time. I explained that it expires next week (and I won’t need another cut next week, I hope!). **She shrugged and said, “Oh well”.** Needless to say, she didn’t get a big tip. **In business**, consider (in light of the new “value” economy) coupons, be sure to make it easy on the customer and make sure that your employees understand why couponing is important: bringing customers to you (over your competition) and rewarding your current clientele with a bonus. Make sure your customers are happy using them, or it’s not worth it ever! Well, I got a good haircut but I left feeling like I paid too much. Not what I usually feel, so I’ll probably go back. Unless I get a coupon for another place in the next 3 weeks. **Categories:** Business Essentials, Communication Strategy **Tags:** coupon, haircut, tools, value, waiting --- ### [Changes Needed in the Church: #3 Signage](https://beknownforsomething.com/changes-needed-in-the-church-3-signage/) **Published:** February 26, 2010 **Author:** BKFS **Content:** When we first came to the US about a decade ago, we noticed that the signage is so much better here. **Highway signs are everywhere.** If you miss a sign, wait a few seconds, and you’ll drive by another one. Sometimes the redundancy is humorous. Unless you actually need the second or third sign! When I’m driving, I used to panic if I missed the information along the roads, but now I realize I’ll probably see another sign within a few hundred yards. **Should I even mention billboards** that clutter our highway right-of-ways? And the commercial signs around restaurants and businesses. *American’s are communicators!* **So, why the breakdown when it comes to churches?** - **External Signs:** Can your signs be clearly seen, read and understood from a reasonable distance? From cars that drive by? Does it have enough information so that someone in the community can make a decision to come? Often a website or phone number isn’t listed. Or the phone number is only good during office hours and not during “drive times”. - [![](https://www.beknownforsomething.com/wp-content/uploads/2010/02/00000-1-300x225.jpg "00000-1 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2010/02/00000-1.jpg)**Restrictive Signs:** Drive or walk by your church on the road or sidewalk. I’m surprised by signs that say “no smoking” or “no skateboarders” or “no loitering”. UGH. What does that say? I know one church that has big gates in front of the church parking lot — and a large sign that says “NO Trespassing” and “KEEP OUT”. **I guess they view visitors as trespassers.** I don’t think restrictive signs have any home in the front of a church. - **Visitor Signs:** Is it clear that visitors are welcome? (See my previous blog post) Is there clear visitor parking that makes people feel special? You can’t have too many welcome signs. - **Direction Signs:** Some churches welcome their visitors in the parking lot, but forget about them in their buildings. Are your buildings clearly marked? Many churches have obscure names instead of descriptive names (*Dr. Sam Reed Building vs Sunday School Classrooms*) and once inside, guests are left to find their own way. Ask someone who’s never been in your church to find the nursery, bathrooms, worship center, classrooms, etc. — by themselves when there’s a crowd. Often the signs are too low and are hidden by all the others that are mingling. Don’t be clever with your signs, be clear! **Signage is important.** The business world knows it. And we need to step up as a church! Spend some money on them, hire a way-finder communications company and a professional designer to use the right fonts, colors and substrates. You only have once to make a great impression! **Categories:** Communication Strategy **Tags:** communication, signage, visitors --- ### [7 Lessons I've Learned About Getting Robbed](https://beknownforsomething.com/lessons-ive-learned-about-getting-robbed/) **Published:** February 26, 2010 **Author:** BKFS **Content:** This week I had an out-of-town client visiting from Maine. We see them once a year, so my wife and I treated them to lunch. Near the end of a great meal of catching up, we were interrupted by a phone call. **One you never want to hear.** It was the office saying that the Police needed to talk with us. *No other information.* My heart leaped as we hastily said goodbye to our visitors. A quick call to the police left us breathless. They had discovered our passports, immigration papers, business contracts and some unused visas with our names on them. **Next to our demolished safe, in the middle of a street in the north end of town.** We raced to our home, where police and crime scene investigators walked us through our home that had been ransacked. Clothes scattered over our floors, drawers emptied, closets strewn everywhere. **Electronics, jewelry and cash missing.** Through this ordeal, being interviewed by the police, discovering patterns from others in our position, and observing the aftermath, I discovered some interesting things about robberies. **Here’s what I’ve learned:** 1. **Robbers rarely go to the kitchen or dining room.** Want a good place to hide your valuables? Next to the canned goods is a great place. The Police told us that the only time a robber enters that area is to grab a snack from the fridge. 2. **The path seems to be similar.** Break the door down, head for the Master Bedroom, check other rooms quickly, then if there’s time, check the TV room for electronics. Our robber had time to check all our bedrooms *and* the TV room. We’re so lucky. 3. **Top Drawers.** In some of the rooms, our robber only looked in the top drawers. The Police said that most valuables are stored there. Ours aren’t there any more. They also looked in almost every “box” on top of the dressers. 4. **Firearms.** They’re often looking for guns. They look under mattresses and under beds. We’re Canadian, therefore, he was disappointed. If you keep one loaded in your room, remember that it becomes a weapon of offense in the wrong hands. 5. **Security Systems.** The Police told us that the only deterrent for robbers is a very loud siren alarm that a robber thinks others will hear. They work so fast (4-5 minutes to sweep a house) that a “call the police” alarm is often wasted. 6. **Smooth surfaces.** Every robber goes for jewelry boxes. In order for the CSI to get a good fingerprint, they need smooth surfaces. Make sure if you keep your valuables in anything, be sure that it’s smooth. The police got several good prints in our home. 7. **Pray.** Like we are. That our robbers get caught. The police said that most robbers seem to be very smart in the planning (sometimes staking out the area for days; unscrewing security lights, etc.) but they’re “quite stupid” in getting caught since 99% do. We now have it all turned over God and to the police. We’re assembling our final list of stolen items (this is harder than we thought since it’s hard to remember what’s in every room, every box, every drawer). **Pray with us.** We want to feel safe again. And that our robbers are put away for a long time. **Categories:** Business Essentials **Tags:** burglary, clients, jewelry, robbery --- ### [Welcome to Canada!](https://beknownforsomething.com/welcome-to-canada/) **Published:** February 13, 2010 **Author:** BKFS **Content:** For the last 8 years we’ve been excited that the Winter Olympics is coming to Canada. We’d planned way back then that we’d go to the opening ceremonies as a family. **3 Obstacles.** **Money.** The tickets to the games can easily run well over $1000. Each! Then to fly there as a family would cost a couple thousand dollars. Not to mention the price or availability of rooms. At this time in our lives, we don’t have that kind of money. **A Wedding.** My nephew chose the one weekend that the opening of the Canadian Winter Olympics launches. So we’re on our way (driving) to Indianapolis to celebrate with my brother’s family. *Family is easily more important than the Olympics.* **Distance.** Most people realize the distance across the United States. It’s a long way from New York to Los Angeles. It takes a long time to fly it, let alone drive it. But if you look at an accurate map, you’ll notice that the shape of the US starts slightly “pinched in” at the bottom and swells outward as its sides go north. Then Canada (which is attached to the top) continues the West/East expansion. I’m from eastern Canada and for us to travel from the east to the west, it’s almost 60% farther than the New York to Los Angeles trip. So. **Do you think your potential audience has the desire to come to your business?** Have you considered the obstacles? No matter how much I wanted to go to the Olympics this year, it’s just not possible because of the obstacles. **Here are some potential obstacles that you’ll need to overcome for your customer:** **Money.** Don’t have one price structure. Always have a multi-tiered pricing strategy. A low-cost solution that will welcome those with a small budget, and have the higher-priced option for those who want the luxury package. I know I’ve been to a steakhouse and I’d be willing to pay quite a bit for a REALLY good steak, but they didn’t offer the highest quality steak. They didn’t get the money from me that they could have. **Previous Commitments.** Make sure you consider what your audience is doing (outside of coming to your business). Are your hours convenient? Home Improvement stores need to be open before the early morning crews go to the job site; but have to also be open the weekends and evenings for the homeowner do-it-yourselfer. **Distance.** Where’s your audience coming from? Can you deliver to them? (remember that when the delivery cost appears to be nothing, it’ll help the sale) Can they purchase on your website? Download it directly from your URL? It’s easier than you’d think — and it’ll expand where you can reach your audience; and the greater the area, the greater the audience. Your product development and what you can deliver is important, but be sure to overcome the obstacles. Or you’ll end up with potential customers like us. We’ll be watching the Olympics from a hotel room in Indy. **Welcome to Canada!** **Categories:** Business Essentials **Tags:** distance, Money, obstacles, olympics, price --- ### [Are Visitors Really Welcome at your Church?](https://beknownforsomething.com/are-visitors-really-welcome-at-your-church/) **Published:** February 12, 2010 **Author:** BKFS **Content:** Being so far away from family has become a way of life for us. It’s been hard not having family to watch the kids when my wife and I want to get away, or when sickness comes to relatives. But we chose to do what God wanted us to do. Through our move, we chose God over family. Hard choice. I haven’t seen my only sister (who lives in Northern Ontario) for almost a decade and my only brother for 2 or 3 years. He lives closer to us in Nashville, but we rarely travel that way. My brother’s son, Barry, is getting married this weekend. The wedding’s in Indianapolis. We figured it would be a great place to see his family and his inlaws — and we’d get to drive as a family to a part of the country that our sons haven’t been to. Ok, they’re only excited because they get to miss 2 days of school. We answered “yes” to the invite. As we’ve been traveling the 10 hours from North Carolina (I’m typing while my wife drives), I’ve noticed so many churches along the highway. Some with crosses, some with huge steeples, some with signs you can barely read. Some have large chainlinked fences around the perimeter. **I often wonder what the unchurched thinks of our buildings. Of our congregations. Of our message.** Then I saw a sign out by the road of one church, “Visitors Welcome”. It seemed so “normal”. Like the invitation we received for the family wedding. **But is it normal?** The sign that is. Do we really need to invite? Has the world gotten to such an alienated state that they don’t think they can walk in to any service? Sad. My mind wanders to so many different things that confirm my son’s diagnosis of me. Perhaps I am a cynic. Maybe the church is perceived as a closed country club environment that doesn’t seem welcoming at all. Again, sad. But perhaps the sign is the outward expression of the inward desire. Perhaps a committee in that church was pouring through all the ways to get more people to come to their services. Then someone said, “How will people outside our membership, know that they’re welcome?” Then the idea of a sign seemed obvious. **How is your church inviting the community to see the life inside your building?** I hope you’ve thought it through! **Here’s some ideas:** - Sounds obvious, but is there an easy way for the people who drive by your building (that would be your potential audience) have a way to know when your services are? A sign is the easiest — or a website URL posted is the second best way. - 85% of church visitors will check out its website before attending. Be sure that you make it clear they’re welcome! - A recent study said that 1 of the top 3 pages on a Church website is the “New to our Church?” page. This page single-handedly says “Visitors Welcome”. - Do you have educated, welcoming, friendly greeters at the door? Do you think Disney let’s ANYone be greeters? Sadly, the church uses those who volunteer, rather than the right people. - Have a strategy for getting people to come from your community. Try to gain a perspective of how your church is seen in the neighborhoods around it. What do you want to be known for? Love? How have you poured it out on the people within your reach? A sign will never bring someone into a place unless the desire is present. **Categories:** Communication Strategy, Website Design **Tags:** guests, visitors, website, welcome --- ### [It's the Big Game day!](https://beknownforsomething.com/its-the-big-game-day/) **Published:** February 7, 2010 **Author:** BKFS **Content:** Today, we celebrate a national holiday — or at least so it seems. We’re having a large party to honor athletic men scrambling for a ball while unfit people eat, drink and cheer for their favorite team. **Ah, football. But this “big game” day has some interesting facts:** - Usually one of the largest American sports TV audiences - 2nd biggest eating day next to Thanksgiving - Most expensive advertising evening of the year ($3M average ad this year) - The big championship game was named after a kids’ toy called the “SuperBall”. - *Superbowl* was only a temporary name; the originator thought a better name could be found. - There was no SuperBowl before SuperBowl IV. They were called Championship Games. - 92% of households in America tune in some time during the game. - The broadcast is passed around the main networks – except ABC doesn’t broadcast them any more. - SuperBowl became the sole legal trademark to the NFL in 1985 - You can’t have a party with the SuperBowl broadcast on a screen larger than 55″. (Unless you regularly broadcast sports) - There has never been a SuperBowl scoreless at halftime. **The NFL knew they had something with their “superbowl”** — and now they protect it. With a passion! In fact they tried to trademark the name “the big game” three years ago, but failed. As a business owner, come up with a concept, develop it and if necessary trademark it. It’ll pay off for you — just like it has for the NFL. I hope you enjoy the game! **Categories:** Business Essentials, Communication Strategy **Tags:** Sports, superbowl, trademark, TV --- ### [Changes Needed in the Church: #2 Websites](https://beknownforsomething.com/changes-needed-in-the-church-2-websites/) **Published:** February 7, 2010 **Author:** BKFS **Content:** There are so many things we do on a regular basis that we can’t even imaging life without. **The internet is one of those things.** I remember in the mid ’90s when the advertising agency I worked for got “internet service”. It was through the phone lines (think slow!) and essentially we purchased a modem that allowed one of our computers to attach to this world wide web. I remember thinking **“so, what can we do on it?”**. E-mail was explained to us and then this foreign idea that people can *advertise and give information* on it. I was spell-bound. The agency sent me away to learn how other agencies were developing “websites” using a programming language called HTML. **WHAM!** That’s where the internet lost me. It became something that “others” were going to have to do. My brother consistently taught me that “creatives” can’t operate in the programming world. It wasn’t until much later, when I would work with programmers, that I realized I could design for the internet. But, like most designers of that era, **we took our “print” mentality onto the web**. We essentially used the internet to post a brochure online. At the time, the best thing about the internet was the way we could break our pages into categories and then segment them for organizational purpose. Sound familiar? By the late 90’s and early 2000’s, everyone realized that the internet was not going away, and they needed a website. It would save money and help in the distribution of knowledge. **Churches jumped on the bandwagon about this time.** In 2004 or 2005, programmers who took all their secondary education training in online tools (ultimately the first generation of internet geeks), figured out the inherent difference between web and print. - **They could integrate video and movement with words.** - **They could ask questions and get answers.** - **They could “hear” from their audience, rather than just “speak” to them.** Web 2.0 was born. But sadly, the Church is slow catching up. Many are barely holding on to Web 1.0. They still have brochures online rather than interactive, engaging websites. Pages are too dense with copy as the average surfer will only spend a few seconds on a page before moving on. They will also only click 3 times to find information before losing interest. **Church websites have to change! You’re working on a website that isn’t working and you know it!** How? Well, there are many tools available if you want to do it yourself. WordPress delivers a great foundation so you can update your content. **But be careful!** It’s not all about the tool, make sure you take the time to simplify your content. And be aware of eye-tracking technology that shows where people look on a web page. No one comes to your website to see the mechanism — but rather, they come for your content. Think interactive; forms, polls, video, online giving, etc. Have fun with it — look what others are doing successfully. **We do projects like these every day and we’d like to help you.** Especially if you’re a church. We’re content specialist — and we work with virtually any budget. We just want your church to look great and attract (and keep) an audience seeking a relationship with God! If we can help you, [let me know](https://www.beknownforsomething.com/contact/)! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** Church Perspective, interactive, internet, web, Web 2.0, WordPress --- ### [Your Business Needs to Learn from "Snow".](https://beknownforsomething.com/your-business-needs-to-learn-from-snow/) **Published:** January 31, 2010 **Author:** BKFS **Content:** Snow. We’ve got some snow in North Carolina! ![Snowman](https://www.beknownforsomething.com/wp-content/uploads/2010/01/Snowman-300x183.jpg "Snowman - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We moved to the Carolinas almost 10 years ago from Canada, the land of wilderness, trees, fisheries and **snow**. When we moved south, we gave away our snowsuits, shovels and winter boots. We were done with it. We moved to the land of sun! **Then, about 2 months after we moved here, we got a bunch of snow.** Just like we did this weekend. About 10 inches to be exact. **But unlike Canada, this amount of snow shuts the place down.** TV news programming forgets about all other news to scare us with the fact it’s going to snow. Then when it finally does, they forget the news again to talk about the horrible snow. Grocery store shelves are empty as people frantically clean them out (just in case of “something” I guess). Church was canceled today and school is canceled tomorrow (2 full days after the storm). A state of Emergency was called by the Governor. It’s crazy. **Snow got great “word of mouth” advertising this past week.** Wouldn’t it be great if your business could? Here’s what your business could learn from our snow day! 1. **Be different.** We don’t get a lot of snow (although we get too much for my liking!). Try to decide what everyone is “used to” and be different. No one will talk about you if you’re the same old, same old. 2. **Comparison get’s reaction.** Everyone talks about how much snow we got compared to the usual or the last storm. This helps exaggerate the small amount and creates great buzz. Consider what you can compare your services or products to, in order to generate some shock and awe. 3. **Involve media.** It’s hard to get your business to preempt the news, right!? Well think differently about media. Think social media. With the right buzz and message, you can control facebook and twitter for a short time. But you can’t, unless you have “followers” or “friends”. How do you get them? Get an account and be friendly and informative. Then when the right time occurs, you can launch a product message. Just don’t overdue it, or you’ll lose the people that follow you. 4. **Negatives need to point to Positives.** When you hear about stores shutting down during our storm, you wonder, how on earth does that help business?! But then you see or hear ads that state that they’re open and delivering to those who can’t make it out on the slippery streets. Or you see one of the weather people broadcasting from the streets; and she thanks a fast food restaurant for bringing her food. Start listing the negatives about your business — then consider how you can turn them into positives. Well, hopefully people will be careful as our snow slowly melts away. And I hope you’ll be careful to always find a reason to talk about your business. **It’s key to your success.** Learn from the snow that fell in NC! **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** Facebook, negatives, snow, social media, stand out, Twitter --- ### [Changes Needed in the Church: #1 Worship Guides](https://beknownforsomething.com/changes-needed-in-the-church-1-worship-guides/) **Published:** January 31, 2010 **Author:** BKFS **Content:** I teach a newly-wed *Bible Fellowship* class at our church. It’s really a *Sunday School* class, but someone decided that *Bible Fellowship* sounded better than *Sunday School*. But that’s a whole other issue for another blog. **We have a dynamic group of almost 30 people in their twenties.** They interact with each other and with our lessons. And many get together between classes for Bible Study and social events (small and large). These are the people who Pastors want as part of their growing ministries. They’re not having babies yet, but the calendar is starting the countdown I’m sure for many of them. Our class has the potential to grow a nursery ministry! **It’s interesting that this group is teaching me many things.** I used to be that age (sadly, about 2 decades ago) so I thought I’d quickly understand them and relate to them. **But times have changed.** Just 10 years ago, people were just getting cell phones, the internet was incredibly slow (you could barely watch a video streaming) thanks to dial-up, twitter and facebook weren’t even heard of, and reality tv was just finding it’s groove. *Remember when we actually watched sitcoms?* All these things that just started in the last few years, have shaped this new generation. **It’s defined who they are.** Sadly, the Church has stuff that hasn’t changed while the next generation is changing and progressing. I’m not talking about the church’s doctrine and belief system — since **God and His Word don’t change**. I’m talking about the systems in the Church that this generation don’t readily respond to. **One of those things is the *news*.** My small group of up-and-coming professionals don’t watch the news. Don’t read the news. Don’t care about the news. I mentioned the other day a huge news story that generated large quantities of time and pages throughout the week. And I got blank stares. After class, a few people came to me and asked basic questions about the story that I was tired of, because of all the coverage. **What does this mean for the church?** They don’t care about your “news” either. They aren’t drawn to your hallowed “bulletin” or “worship guide”. In fact, I doubt if any of my *crew* read *any* of it. We can tell by the amount of questions we receive about upcoming events in the church. They aren’t pursuing the information. Do you find the same thing? **So what’s the solution?** We need to consider that this generation wants the information pushed to them in an entertaining way. This is the generation of YouTube and Twitter. They want only the news that affects them. 1. **Slim your worship guide down.** Way down. No one’s reading it anyway. This will save $$$ and reduce paper you produce. Consider that most people who actually open the guide, will only browse and scan. Make things descriptive headlines. 2. **Write creatively.** Just like twitter, people don’t want to know *just the facts*. They want the spin on the facts. Will this take more time for you? Absolutely. And it’ll require a good editor and writer. I’m sure there’s someone in your pews that would love this task. Gone are the days where you take the announcement from someone and post it exactly as you received it. 3. **Produce a YouTube-style video** with the important stuff for the week in it. Again, make it fun, witty, non-professional looking (you-tubeish), quick-edits and informative. Don’t tell every thing — just the most important materials. Then show it at the first of your service (or end — you’ll get more people and it’ll be top-of-mind when they’re leaving), post it on your website and put it on YouTube. 4. **Use social media.** Throughout the week post reminders of *everything* that’s going on in your church (be relevant to the age groups using the media). Don’t be boring; write witty reminders the day before or moments before. *This is the generation of spontaneity.* They don’t plan ahead, they act impulsively. I think you get my drift. You need to push your material to the 20-somethings if you want to motivate, encourage and inform them. **Have fun with it.** Be simple, think *less* and add wit. It’ll take more time, but you’ll get a better response. **Categories:** Communication Strategy, Social Media **Tags:** bulletin, change, communicate, next generation, social media, twenties, video, worship guide --- ### [Lists.](https://beknownforsomething.com/lists/) **Published:** January 24, 2010 **Author:** BKFS **Content:** **I recently went through a box of personal keepsakes.** You know, those things you’ve put away in a box because you don’t want to throw them away, yet you also don’t know what to do with them. I’m organizing and building a room in our basement, so I need to dwindle the clutter down. I opened box after box and realized that many things that I thought I needed to keep were worthless this time through. I ended up throwing a lot of it away. This actually made me as happy as my wife who has moved the boxes around more times than I have. **Then I opened a box I hadn’t had open for about a dozen years.** It had memories of my Mother who passed away in the early 90’s from lung cancer. I miss her a lot. She was my musical mentor and my biggest encourager. As I flipped through the pages, photos and albums, I remembered something about my mother that I’d forgotten. **However, now, I do what my Mother was famous for.** **I create lists.** As I thumbed through notebook after notebook, I found what was important to my Mom each day. Most of the pages were dated. There were shopping lists, things to do, symptoms of her worsening illness. **Everyday I write things that need to be done.** Important people to call and things that have to be accomplished. Then I have thick journals that I keep track of long-term “things to do”. I’ve filled several books in my career; and they sit on my shelf behind my desk. It seems so 80’s compared to the digital clutter in my pocket and on my desk. **But it works.** Someday I’ll switch entirely to a computer list, but for now, I’m keeping my handwritten scrawls. **My Mother would be so proud.** **Categories:** Business Essentials **Tags:** journal, Lists, Mother, organization, to-do list --- ### [The Pope wants to spread the Gospel in Blogs](https://beknownforsomething.com/the-pope-wants-to-spread-the-gospel-in-blogs/) **Published:** January 24, 2010 **Author:** BKFS **Content:** As I’ve written in the past in this blog, the Pope wants you to use Facebook and last year he created a YouTube Catholic channel. **Yesterday, he encouraged all Priests to blog.** So how do you feel about that? You may not be Catholic *(since most of my followers are Protestant)*; but just imagine that the huge (slow-moving) Catholic Church has realized the importance of social marketing! Is it before you? In fact, the Pope suggests that all “Priests should use cutting-edge technologies to express themselves and lead their communities”. Protestants don’t have a “world leader” (other than Christ) who tells us what to do — **but I would suggest we listen to the underlying message of this news.** The AP story says that the Pope encourages Priests to be “challenged to proclaim the Gospel by employing the latest generation of audiovisual resources.” **Some statistics (Media Standards) say that about 8% of Americans write blogs and 39% of Americans read blogs regularly.** Want to stand out? Blog. Want to capture an audience that is reading and looking for information in blogs? Than set up a blog and start writing. **Here’s 5 suggestions for blogging:** 1. **Use WordPress.** It’s estimated that 65% of bloggers use WordPress. I like them better than Blogger, and I think you’ll find their programming easier and better looking. 2. **Write Regularly.** People who start reading your information, will come back regularly if they know you post regularly. Don’t start trying to blog every day unless you plan on keeping it up. I post every week (on the weekend) and I find it hard to keep up with that. 3. **Write shorter rather than longer.** The average person reads a blog for about 100 seconds. That’s not long. Use good headlines and list points for easy browsing. 4. **Be personal.** People want to hear it from you. They want your slant, not just a bunch of facts. It’s more interesting and will keep people coming back for more. Make it interesting! 5. **Advertise your Blog.** Talk about it everywhere. Twitter it. Facebook it. Let as many people know as possible. **But most of all have fun.** Be genuine and transparent — how God is working in your life. Demonstrate your faith. God will use it for growing his kingdom. Let [me](https://www.beknownforsomething.com/contact/) know if you need any help or questions getting started! **Categories:** Communication Strategy, Social Media **Tags:** Blog, blogging, Pope, social media, Social Networking, tips --- ### [The 1 Thing Every Business Must Do Now!](https://beknownforsomething.com/the-1-thing-every-business-must-do-now/) **Published:** January 17, 2010 **Author:** BKFS **Content:** **It’s 2010 and you want to run your business well.** The internet and websites are expected to be in your business plan. I certainly hope you have a website you’re happy with. But more importantly, I hope you’re generating business from your website and that your current clientele is happy with your website. **What are all consumers looking for in a business website?** *Relevant content.* That means that the information on your website must have at least the appearance of being up-to-date, accurate and informative. Let’s not skip that first point. **Up-to-date.** That means that you need to have an easy way to create new content, update old or aging materials and keep your site current. Every year in January and February, I’m amazed at how I go to so many websites and they haven’t even changed the date in their copyright. Crazy! **Want to take the first step in making your web traffic feel comfortable?** *Then change your copyright information.* Now! If you don’t have an easy way to do that, consider getting us to do it for you. Then we can show you how we can convert your website so you can easily change your information. It IS 2010. There are many options available to you! [Contact us](https://www.beknownforsomething.com/contact/) today! **Categories:** Communication Strategy, Website Design **Tags:** Communication Content, current, date, website --- ### [5 Things to Consider when Updating your Website](https://beknownforsomething.com/5-things-to-consider-when-updating-your-website/) **Published:** January 17, 2010 **Author:** BKFS **Content:** We’re redesigning our website. Yep. The agency who creates, designs and builds content for websites is actually doing it for themselves. [![PCGWeb](https://www.beknownforsomething.com/wp-content/uploads/2010/01/PCGWeb-300x168.jpg "PCGWeb - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/)We’ve had a good run with this [website](https://www.beknownforsomething.com/) we’re currently using. It’s not that it’s broken, it’s just time to update the design. There are so many new things that we’ve been recommending for our clients and the web has so many cool things we can do now. It’s exciting to think we’ll update ours! As we work through the process, here’s some things we’re reminded of: - **It’s a lot easier to develop communication materials for someone else than doing it yourself.** Things we find very easy to do for our clients are harder to do for ourselves. It only makes sense for you to use an outside firm. It’ll be faster and easier. - **You’ll discover you’ll want to put far too much in your website than needs to be there.** So start editing. Simplify. Edit the page content and how many pages you need on your website. - **Think like your congregation (and potential congregation) when they approach your website.** What are they looking for most often? What do they want to see on the home page? How should your website be arranged — by age? by groups? by interests? Ask! Or look at your analytics (the ability to see what pages are most viewed). - **Consider the new tools of the Internet.** What has the web allowed people to do on a website since the last time you updated yours? How can you better engage your congregation? What do *they* want to do on your website? How do *they* want to interact with you? And vice versa. - **Think Integration.** Look at all that social media has to offer (and the ease of setting it up!) and consider how to incorporate those benefits into your website. And how can your website enhance or illuminate your printed materials. Think across the media and integrate everything. *Communicate in Unison!* We started the process this past week and we’re excited about how the website will take shape. **Be watching for the update soon!** [Contact](https://www.beknownforsomething.com/contact/) us now if you’d like us to help you with a transition to a new website. We have Church packages that will be right for you. *And the very least, PLEASE update your copyright information on your website to make it appear to be up-to-date!* **Categories:** Communication Strategy, Design Essentials, Social Media, Website Design **Tags:** integrate, simplify, social media, update, web, website --- ### [4 Easy Ways to Sell More](https://beknownforsomething.com/4-easy-ways-to-sell-more/) **Published:** January 10, 2010 **Author:** BKFS **Content:** Have you noticed the ads that are running right now? It seems that someone knows we have new years’ resolutions: lose weight, eat better, working out and quitting smoking. OK, the first 2 or 3 are always on my list, fortunately I don’t have to deal with smoking issues. **What can this teach us as business owners?** It means that “ads” or “sales messages” need to reach us where we are. **So what’s going on right now that you can get in on?** Well, it depends on your product. - **Consider the season of year.** It’s winter, or spring, or.. ok, you get the drift. - **Consider the celebration or transition going on it the lives of your audience.** Maybe it Valentine’s Day or it’s spring or summer when a lot of moving is going on. - **Try to link your product’s benefits to one of these things.** Start by listing all your benefits; perhaps you can tie something to “love” or entering a new home. - **Create a calendar of these benefits so you have a yearlong strategy.** This is half the battle! **Important!** If you meet a benefit with a perceived need of your audience, you’ll make more sales if the perceived value is reasonable. Go ahead and try it! And wish me luck on eating better… **Categories:** Business Essentials, Communication Strategy **Tags:** ads, benefits, resolutions, sales, strategy --- ### [Where's Your Congregation Coming From?](https://beknownforsomething.com/wheres-your-congregation-coming-from/) **Published:** January 10, 2010 **Author:** BKFS **Content:** Today was a **cold day** here in Winston-Salem. Down in the teens this morning. It’s a historic stretch of very cold temperatures for NC. As our family climbed into the truck to make our 10 minute trek to church, the truck groaned and squawked with each crack in our driveway. My son, who begged to drive (since he has his permit), commented on the weird sounds, as I played Father GPS. “Turn your blinker on” “Stay in your lane” “Slow down before taking this turn” We arrived at our “regular” parking spot, all thankful to have made it. We walked quickly across the street and into the service. **Then proceeded to our gym-turned contemporary auditorium.** Seeing some of the younger families arriving reminded me of the way we used to arrive with small children and realizing that my wife and I hadn’t talked at all as we raced to get the kids out the door. We all come from different experiences! **Have you ever considered the state-of-mind when families and people arrive at your church?** Most Pastors arrive early and have rehearsals or prayer times that focus them to Worship. Most of your families are far from that. 1. **Be sure you create an atmosphere that meets families where they are.** Welcoming and mindful of where most of your congregation is “coming from”. Not just physically, but psychologically and spiritually. 2. **Create a transition.** Once inside the auditorium, what atmosphere will help the transition? 3. Once the service starts, **consider how your congregation will react to the first things.** 4. **Then consider the transition back to their “real” lives.** How can you motivate them, encouraging them and have them thinking about the things they’ve learned? In ministry it’s easy for leaders to think we’re as focused as they are, but for the most part, we’re not. Shaping the service for the congregation allows for a better experience with changed lives! **Categories:** Communication Strategy **Tags:** atmosphere, cold, congregation, transition, welcome --- ### [An Easy New Year's Resolution. Guaranteed!](https://beknownforsomething.com/an-easy-new-years-resolution-guaranteed/) **Published:** January 4, 2010 **Author:** BKFS **Content:** **It’s a new year.** A new decade. And once again we wonder how it’ll be called. Twenty-Ten or Two-Thousand-Ten; or will these years be called the “teen” years. Does that mean we’ll all go through adolescence as we grow out of the recession? Complete with acne and crackling voices. **![ali-before-after](https://www.beknownforsomething.com/wp-content/uploads/2010/01/ali-before-after-200x300.jpg "ali-before-after - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I want this year to be amazing!** I’m tired of what we went through last year (and before) and it’s time for expansion! **Resolutions are crazy things.** They start with self-reflection, make us look into the future, but sadly often end with defeat. Want to have a resolution you can actually succeed at? **It’s simple:** **Look at what you did well last year. Aim to do a bit better this year.** It’s that simple. Have you ever noticed that we often want huge transformations? The *Before and After* pictures from the Biggest Loser; or in the back of a fitness magazine. Perhaps you dream that your business would be huge and profitable. **Instead of thinking of what you don’t have or don’t do well, start with what you do good and do it better.** Incrementally. Then want to guarantee accomplishing it? 1. Write it down. 2. Word it in the present tense. Claim it as your own. 3. Have regular check-ups. See how you’re doing along the way. Are you moving toward the goal or away? 4. Accountability. Get your friends or co-workers involved. Give them the license to hold you to the task. It’s that simple. Just get started! It’s going to be a great year. Happy New Year! **Categories:** Business Essentials, Communication Strategy **Tags:** accomplish, goals, new year, productivity, resolution --- ### [6 Steps To Getting it Done in 2010](https://beknownforsomething.com/6-steps-to-getting-it-done-in-2010/) **Published:** January 4, 2010 **Author:** BKFS **Content:** **I’m not sure how you feel about 2009,** but unlike most years, I’m glad to see it disappear into the history books. I’m sure the Economy, Obama’s Inauguration and Swine Flu will mark the “highlights” of this past year. Or should I add the death of Michael Jackson too? As I look towards the next 12 months, **I’m praying that God uses the things we’ve learned this past year** to help us point more to Christ and advance His kingdom. I’ve been reading through the book of Mark about the life of Christ. I love his newscaster-style, “Just the Facts” approach. In the 6th chapter, I read the story about the **feeding of the 5000+**. What a task! We have so much that has to be done in the next year, and it seems almost impossible. Perhaps you’re with me? **I feel so much like a disciple.** I’ve seen the greatness of what God can do, but I still doubt how it’ll all get done in practical, personal way. **Here’s 6 things** *(from the story of the 5000)* **we should do to get everything done in 2010.** 1. **Get alone with God** – The disciples and Christ pulled away and spent time together. Oh, that we would spend quality time alone with God. Reading the Bible. Listening. Reporting. (see 6:30) 2. **Deal with the Problem** – The Disciples wanted to send the problem, er…people away. But Christ said, “No, deal with them”. (6:36) 3. **Concentrate on what you have, not with what you don’t have** – Often we concentrate on the things we do poorly. Or what we don’t have. Just like the disciples who realized they had no food. But Christ recommended that they go into the crowd and see what they DID have. Good place to start! (6:38) 4. **Get Organized** – You can imagine the chaos that would ensue if there’s a hungry crowd and very little food. Christ said to divide into groups. It made it more organized and easier to deal with. It’s always easier to face a huge task with organization. (6:39) 5. **Trust/Believe in God’s Abundance** – Then, the miracle happens. God allows the problem to be fixed. Probably differently than the disciples expected! But out of God’s abundance, the people are feed. And are satisfied. (6:42) 6. **Put everything in God’s Hands** – If the loaves and fish stayed in the hands of the disciples, nothing of any great accomplishment would have happened. It’s only when we give our resources to God, that amazing things unfold. And probably differently than what we can imagine. **What do you need to hand to God today?** What steps are you skipping? Lord, please use what we have for your glory this 2010. Happy New Year! **Categories:** Communication Strategy **Tags:** accomplish, goals, new year, organization, productive, productivity --- ### [Word of Mouth made Easy in 3 Easy Steps!](https://beknownforsomething.com/word-of-mouth-made-easy-in-3-easy-steps/) **Published:** December 13, 2009 **Author:** BKFS **Content:** **Want to increase your business?** Grow it wildly to something you couldn’t even imagine? Then you need to work on your “word-of-mouth” strategies. We often are told by business owners that they don’t want to do a formal advertising campaign, but instead they think their revenues only come from (free) word of mouth. **OK, let’s be real.** You need to have a brand properly developed (logo, color/font palette and positioning), then you need “word of mouth” to work in conjunction with your advertising and/or direct mail strategy. But how do you increase word of mouth referrals? **Here’s 3 ways:** 1. **Facebook/Twitter:** get accounts and start talking. Not overtly like an ad, but be open and authentic. Share with your friends why you love your products. Start giving some away and creating fans. 2. **Demos:** choose an active place that has your target audience — call and ask someone in charge of that place, if they mind you coming and giving away some of your product. Take the time to feature your benefits. 3. **YouTube:** This is often overlooked. Make simple videos featuring the benefits of your product. Make sure they’re properly tagged with good keywords. Then start communicating that the videos exist by posting links on blogs, social networks, etc. And watch the fun begin! Be sure to always talk benefits — and if they’re really compelling — you’ll increase revenues almost instantly. Good Luck! **Categories:** Business Essentials, Communication Strategy, Social Media **Tags:** demos, Facebook, Twitter, Word of Mouth, youtube --- ### [A Nasty Vine. Get Rid of It!](https://beknownforsomething.com/a-nasty-vine-get-rid-of-it/) **Published:** December 13, 2009 **Author:** BKFS **Content:** Yesterday, it was a perfect time to clean up our yard. Our Christmas parties are done, so we had the whole day off. It was cold, not windy and we’ve been “collecting” downed limbs from our huge (aging trees). It was time for a huge bonfire. From previous blog entries, you may think I’m a pyromaniac. And with the delight of the blaze licking through our pile of sticks, I think it established in my mind, what the kids have always known. **I’m am indeed a pyro.** ![forsythia](https://www.beknownforsomething.com/wp-content/uploads/2009/12/forsythia-300x221.jpg "forsythia - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")My two sons and I, with the help of a couple of burn barrels we had 3 huge fires warming the air. Our neighbors even came over to wish us a Merry Christmas. It was fun. While it was burning, we took turns tending to the embers and flames. But since we were acclimated to the “almost” freezing temperatures, we started doing some raking, sweeping and trimming around the yard. Then, I noticed our beautiful tree at the end of our driveway — the one that has stunning yellow blooms on it in the spring. I found it odd that it still had green leaves covering it. As I got closer I realized that the leaves on the Forsythia (I think that’s what it’s called) had all fallen. **The waxy leaves that covered the bush, were in fact, a nasty vine.** As we stripped away the winding entanglement, we realized that all the vines came from a couple of stems near the base of the shrub. Throughout the growing season, we hadn’t realized that this fast growing vine had made its way up through the bush. Because both had green leaves, it covered the bush without us noticing. Until the weather change allowed us to notice it. Upon closer examination, the vine had almost completely stunted the growth of the beautiful Forsythia. As I shared with my son who was amazed at this vine too, I think this is exactly what the Bible means when it cautions us about the “*sins that so easily entangle us*“. **What sins are those in your life?** You know, the ones that creep into our lives and look like they’re “good” for awhile, then they entangle our lives and stunt our growth. *Spiritually and even physically.* They take root and grow larger and larger, until we realize that they’ve taken over our lives and minds. The same thing has to happen to those sins as we did to the vine. We untwisted and removed every component of them. We even found it easier to cut it off at the root. Then we gladly burned them to destroy even the memory of them. With our sins, God promises to throw our sins away from us — as far as the east is from the west. Lord, help us spot the vines. Keep them from growing in our lives! **Categories:** Random Thoughts --- ### [3 Things Your Church should do after a Christmas Production](https://beknownforsomething.com/3-things-your-church-should-do-after-a-christmas-production/) **Published:** December 6, 2009 **Author:** BKFS **Content:** I’m getting ready to go to our Christmas Presentation at our Church this evening. I was part of the development team, helped write it and planned the set design. It’s always a fun time to watch everything come together. There are so many people involved, a bunch of preparation/practice and fortunately the Holy Spirit brings the “glue” to fashion the 90 minutes into an amazing, touching event. **I’m sure your church has a similar event.** **After it’s all over, then what?** Here’s 3 things every Church should do in the next few weeks — or do better next year: 1. **Followup:** You did get the names, phone numbers and/or emails of all the visitors right? Be sure to followup in an non-offensive way. A phone call is fine, but make sure you don’t take too much time unless they want to talk. An email is nice, but consider giving them a gift — or something that they’ll appreciate (or desire). They should dread the follow-up. Be creative! 2. **The “Next” week:** Check to see how many visitors returned for future services. Be sure to mention the performances in the service and Thank everyone appropriately. **Try to find out why visitors returned** — this can help you identify opportunities for next year. It’s also a great time to change your website to greet those coming to your site because they came to your performances. 3. **Thank You Notes:** Have you ever thought about writing a personal thank you to every person in the production? These are your “internal” audience. Keep them happy and you have instant “word-of-mouth” advertising. They invest countless hours to help the Church! Any other thoughts? It’s a lot of work if you’re only doing your production for the people in your church. Be sure that next year it’s a MAJOR outreach event! Make it so appealing that everyone in the community wants to attend. Oh, and be sure to promote all your special Christmas services and New Years’ series during the Christmas events! **Categories:** Communication Strategy **Tags:** Christmas, follow-up, music, performance, production --- ### [5 Things to Give Your Business For Christmas](https://beknownforsomething.com/5-things-to-give-your-business-for-christmas/) **Published:** December 6, 2009 **Author:** BKFS **Content:** It’s that time of year! Christmas gifts are on our minds and if you’re like me, I’m looking at the bottom line for the last 12 months, and wondering what I should do differently this coming year. ![christmas-gift](https://www.beknownforsomething.com/wp-content/uploads/2009/12/christmas-gift-289x300.jpg "christmas-gift - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")As a business owner, **when you contemplate 2010**, which seems like it’s arrived all too quickly, many things should be a priority. Here are my top 5 Things that every business owner should give their business for Christmas: 1. **Tools:** There are a lot of deals right now in electronics and computers (and practically everything else for that matter) — take a look at the tools you use on a regular basis. Is there an upgrade that would easily allow productivity to go up this year? Make sure it’s not just a “want” but a genuine investment that will pay your business back in equity. Even increasing RAM in a computer can speed things up. 2. **Lists:** I hope you’re collecting emails and addresses from everyone you come in contact with. If you’re not, start it now! And if you already have the lists, buy yourself a Constant Contact subscription so you can manage them better. And if you already have all that, plan your year’s worth of contact to the people on your lists. **Be sure to use a custom template that develops your brand.** If you don’t have a good list, consider purchasing a list from a reputable list company. 3. **Website:** Take a good look at your website; do you like it? Are your customers using it? Does it compare better than your competition? Is the information current? Can you change the content easily? **Is it “benefit” based?** If you can’t answer affirmatively, hire a company like ours to create a great site — one that is an investment, will generate work, is interactive and engaging, and one that you’ll be proud of. 4. **Advertising:** How’d you do this year getting your message out? Think about it. If you have a great product and service (one that a potential audience would want) and they don’t know about it, **how will you grow your business?** I find that most businesses only do an adequate job of marketing — it should be a good investment as well — measurable, so that you’re making more money from the ads than you’re paying out. 5. **Analytics:** You need to know how you’re doing on a regular basis. Many businesses are surprised when their taxes are done in April. They have very little clue how bad (or good) things are. This Christmas, buy an easy computer program (like Quickbooks), hire a good bookkeeper or implement a plan to find out the business information every week. Or at least monthly. **The same can be said about your website too.** Be sure you’re checking how many people are visiting it, what pages they’re reading, and how long people spend. Let us know if you can’t do that — we have a great hosting package that has it built-in. Wow. Now there’s a start! If you can’t give yourself these things for Christmas, consider doing them between Dec 25 and new years. It’ll make the new year a lot happier and wealthier! And most of these things are tax-write-offs. So get started on your Christmas list — it’s almost here! **Categories:** Business Essentials, Communication Strategy, Website Design **Tags:** advertising, analytics, Christmas, Investment, Lists, tools, website --- ### [So many colors!](https://beknownforsomething.com/so-many-colors/) **Published:** November 29, 2009 **Author:** BKFS **Content:** This weekend we finished the renovations on our basement family room. We’ve been working for about a month on weekends and evenings replacing doors, painting, fixing things and decorating. ![Fotolia Paint](https://www.beknownforsomething.com/wp-content/uploads/2009/11/Fotolia-Paint-200x300.jpg "Fotolia Paint - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We decided, since we have two teenage sons, that we’d go with a funky, modern decor. **That’s easier said than done.** We don’t want it so modern that we have to change it in the next 5 years, and we wanted it to “fit in” with the rest of our house. So how do we do that? **And what does this mean for business**? These are decisions that businesses have to make regularly — the color of a logo, the color of your business decor, the colors that you use with your promotions. **Here are are 4 recommendations to make your life easy:** 1. **Research.** Look at what others are doing. Magazines, online, in person. Look around — what are the color combinations that others are using, what are the current trends, what is your competition using, do you want to do the same or different? 2. **Consider what colors “mean”.** Every color has psychological impact. Red is appealing, yellows are declassifying, blues are believable and dreamy, grays are business hardcore, greens are environment and neutrals are just that… neutral! 3. **Choose 3 colors.** A Primary, Secondary and a Tertiary scheme. In our basement, we used a beige as our primary color. This tied the basement with the upstairs which also uses that color. It’s also fairly “life stable” so it’ll be around for awhile. Then we chose black as our secondary color with lime green as the tertiary. None seem that wild, but the combination creates a great up-to-date look. 4. **Consider the use.** Now that you have the colors selected, start thinking about where the colors should be used. Think about the function. Like white carpet isn’t practical, or if you have lots of text, you want a big contrast for readability. I’m pleased with the way things coordinated for our little downstairs room. And we can easily freshen it up later when we outgrow the look. For a business, I would try to use colors that last 7-10 years — unless you’re a very trendy product. Colors are a lot of fun and add so much to your “look”. The more you plan, the better off you’ll be! **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** choice, color, colors, renovation --- ### [Now is the Time!](https://beknownforsomething.com/now-is-the-time/) **Published:** November 29, 2009 **Author:** BKFS **Content:** Have you noticed how fast time flies? It seems like it was just summer and now it’s almost Christmas. ![time-flies-clockmain](https://www.beknownforsomething.com/wp-content/uploads/2009/11/time-flies-clockmain-300x240.jpg "time-flies-clockmain - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")When I was a child, my Grandmother used to tell me how fast time flew. This was lost on my developing mind who thought that the summer months dragged by when I was often bored. **Think about it, when was the last time you were bored?** If you’re like me, I don’t even remember the last time. We’re told in the Bible that we have “seasons” — a time to do specific things and a time not to. Is this your season to do great things? I believe that God wants to do great things in the Church through you. And with the economy the way it is, and the uncertainty for the future, people NEED the church more than ever. **So, now is the time!** What exactly does that mean? Well, for each of us it means different things. We all do random things that keep us busy, but in order to do the most essential things, I would **follow these 7 steps:** 1. **Pray.** Ask God to reveal to you some achievable yet challenging goals that He wants to empower you to do in 2010. 2. **Consider others.** God creates relationships all around us and I fear that sadly the Church often leaves people (and their talents) out. God placed your congregation in your Church for a reason. Try to involve the most amount of people in your plans. It may seem harder, but it will ultimately be more fulfilling! 3. **Write it down.** Many great plans are lost because people don’t write them down. In fact only 5% of people write their goals down — perhaps why so many folks drift through life! 4. **Be positive, in the present tense and be detailed.** All of these components are important to make sure you stay on task. 5. **Be measurable.** Why would you set goals if you didn’t have a way to measure if you succeeded or not? Make sure you tie a time line and a winning standard to each goal. 6. **Share it them with someone.** A spouse, a friend, your congregation, your deacon board. Ask them to hold you accountable. Set checkpoint times in advance to get together and see how you’re doing. 7. **Start today.** Break your goals into bite-sized chunks that you can start today. Then do it. Now. God is going to do great things through you this year. I’m excited about what He’s doing with me. The more organized you are in the tasks, the more you’ll get done. 2010 is going to be the best year ever! **Categories:** Communication Strategy **Tags:** goals, measureable, positive, share, time --- ### [Typos Happen. 3 Secret Ways to Stop Them!](https://beknownforsomething.com/typos-happen-3-secret-ways-to-stop-them/) **Published:** November 22, 2009 **Author:** BKFS **Content:** Isn’t it crazy how our writing skills and spelling abilities are getting worse and worse. I know, if you’re anything like me, you’re actually writing more and more — facebook, twitter, blogs, articles, emails, etc. You would think we’d get better and better with our writing skills. ![typos](https://www.beknownforsomething.com/wp-content/uploads/2009/11/typos1-224x300.jpg "typos - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")**But it’s not the case.** I guess because we “let things go” thinking that people will understand. I’m amazed at how many times I pick up business marketing materials and they have a typo. There’s nothing worse for undermining your professionalism and expertise than a misspelled word. **Here’s 3 locations where they often happen:** 1. **Headlines** – not sure why, but when we proofread something, we tend to overlook the headlines. Scary. Because they’re the “eye-interrupters” that everyone of your clients will read first. 2. **Capitalized Proper Names** – we seem to skip over these too. If in doubt, look them up. 3. **Inverted words** – When we type, somehow our sub-conscience allows our fingers to swap words — and then we swap them in our minds when we’re reading it over. Crazy! So what’s a person to do? Over the years of proofing and working with proofreaders, I’ve developed a 3 Step Process to find typos: 1. **Read it again.** Out loud is best. How many times do you finish writing something, and because you took so long working with the text, you don’t bother reading it all again! Be sure to start at the top and read it as though you’ve never read it before. Pretend that the recipient has just walked in and you’re “telling” them the material. I’m amazed at how many mistakes I find when I do this, but still we often skip this step to save time. 2. **Look at the words backward.** After you’ve read the material forward, start at the end and work backwards through the words, this is the step that forces you to actually concentrate on word spellings. Try it! You’ll be amazed at the words you catch. 3. **Actually USE spell check.** This sounds crazy, but people don’t use the built-in spell checker — and often they even overlook the underlined words in the paragraphs. Amazing! As a business owner, you want to stand out. Make sure that typos aren’t the way you do this! Strive to be professional and accurate in everything you do! P.S. I hope I don’t have any typos in this. If I do, please let me know! **Categories:** Business Essentials, Communication Strategy **Tags:** proofread, proofreading, spell check, typos --- ### [3 Steps to Thanks - Giving!](https://beknownforsomething.com/3-steps-to-thanks-giving/) **Published:** November 22, 2009 **Author:** BKFS **Content:** **We’re to be marked by thankfulness.** Colossians 3:15 says to let the peace of Christ rule in our hearts (since we are called to peace) — and then he adds, be thankful! This week in the US, we’re reminded to be thankful. But is that enough? Having a heart of gratitude goes a bit farther. Taking the knowledge of being thankful deeper into your heart. Making a change. ![thank-you](https://www.beknownforsomething.com/wp-content/uploads/2009/11/thank-you-300x199.jpg "thank-you - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")But what if we actually were called to action? Like actually “giving” thanks. I think we’d be a different people. Think about the times you want to tell someone “thank you” — but for some reason you felt goofy doing it. I know I sometimes think that someone will think I’m crazy when I stop them to tell them how much I appreciate their kindness or act. But almost every time I do it, people seem to appreciate it. I know that I’d appreciate it if it were reversed. **So how can you be thanks – giving? Here are 3 simple ways to get started.** 1. **Make a list of gratitude.** I remember one time in the car on the way to church when I was young, being reminded by my Mother to “count our blessings”. She played the piano at our church and had just practiced a stirring offertory of that great hymn. She told me that when everything seems to be going wrong, stop and consider everything that’s going right! If you try this, you’ll find that the things going “wrong” pale in comparison. 2. **Seek out ways to show your thankfulness.** This is the trick. Just saying “thank you” has become common place. Try to show your thankfulness in a unique way — write a handwritten note, actually call someone just to offer your gratitude, fill out an appreciation form at the restaurant/business, call a boss to say how much an employee means to you, and the list could go on and on. The more time it takes you, the more appreciated it’ll be. 3. **Actually carry it out as a priority.** A lot of good things die on the altar of good intentions. Actually do it! Don;t put it off, you’ll easily forget. Start small — maybe do it for a week (this is a great week!) and see how it works for you. You’ll discover the principles of the Bible will show themselves to be true. Your life will be different. People around you will notice a change — and seek to do more good things. Remember, these are the rewards and not the destination for your actions. Be thankful just because God tells you to! Colossians ties peace to thankfulness. We experience peace (from God) then we give thanks to God and others. Then we’re rewarded with even more peace! It’s going to be a great week. Let me know how it goes. **Categories:** Communication Strategy --- ### [Features vs Benefits](https://beknownforsomething.com/features-vs-benefits/) **Published:** November 8, 2009 **Author:** BKFS **Content:** **Want to make more Money?** Ask someone what business they’re in and you get similar answers: I work for….. or I run… or we produce…. But if you switch to a sales-mode, you usually get the same thing when describing a product or service. **Features.** It drives me crazy! People love to list all the components to what they do or all the things that a product does. You hear: We have this line of products that…. or our widget has 4 components that… or we have the biggest selection of…. **For years we’ve been helping our clients convert their features to benefits. And you need start doing that too!** Think about it. It’s what goes through your mind when you hear features. How will this product/service benefit me!?! If someone only tells you features, it requires you to make the connection to benefits. And most people won’t take the time. **![picture-102](https://www.beknownforsomething.com/wp-content/uploads/2009/11/picture-102-300x253.png "picture-102 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")You know those great Apple commercials for the iPhone?** They could have bogged us down with all the features of the iPhone, but instead, they say a benefit (like “want to easily find directions to a great restaurant in your area?”), then boldly say, “there’s an app for that!”. Everything that’s listed before that phrase, is a compelling benefit to buying an iPhone. **Go ahead and try it today.** Tell someone only the benefit of using your product — and you’ll find that people (if the benefit is compelling enough) will ASK about your product, rather than you forcing the product onto them. What a refreshing way to do sales! **Here’s the steps to take to convert features to benefits:** 1. Know your audience 2. Know all your features but think about the benefits of each one. 3. Know the benefit that specific audiences use on your product/service 4. Watch the response, and try to hone in on the benefit that best suits your audience. 5. Try asking your current clients why they use your product or service, this will help you find others like them. 6. Reap the rewards. **Categories:** Business Essentials, Communication Strategy **Tags:** benefits, features, sales --- ### [Save money. Ditch the Worship Guide.](https://beknownforsomething.com/save-money-ditch-the-worship-guide/) **Published:** November 8, 2009 **Author:** BKFS **Content:** Churches are looking to save money. Offerings are down and budgets are being cut. Sound familiar? ![save_money](https://www.beknownforsomething.com/wp-content/uploads/2009/11/save_money-225x300.jpg "save_money - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Lately we’ve received inquiries about what we consider the easiest thing to trim from a Church communications budget. It pains me to think that Churches want to communicate less — you have so much that should be said! But if you NEED to trim a bit, here’s an idea. Ditch the Worship Guide! We’ve talked to some churches who have effectively stopped producing them. Think about what the contents usually are: Upcoming events, order of service, requests for assistance (time and money), ministry opportunities. Most services take valuable stage time to tell the “important” things again. It’ll be an uphill battle for most churches, but I think that the Worship Guide is quickly growing obsolete. - **A lot of Churches don’t list a detailed order of service any more:** Instead, they list the sermon topic, scripture reference and anything “different” that’s going to happen in the service. Why not have that as a slide in your pre-service powerpoint presentation? Or produce a much smaller listing card that can be handed out. And when you think about it, why do you need this at all? - **Most people don’t read the Upcoming events:** I don’t have statistics, but Pastors tell me that people are constantly asking or calling to inquire about events that were mentioned in the service AND written in the bulletin. I know if you look around the service during announcement time, people are not paying attention. Something has to change! Perhaps a 5 minute video just before the service that “interrupts” the conversations, talks about opportunities of the week and introduces the worship time. Maybe even have various people telling their ages groups why they need to be involved! - **The statistics in the Worship Guide are not great PR:** Some churches still post the offerings, the budget, the shortfalls, the attendance, etc in the Worship Guide. I’m never quite sure who that info is for. Is it to encourage me? Discourage me? Motivate me to give? Wow. That’s not quite scriptural, is it? I should give because God wants me to, not because I see a shortfall. Also, if you’re doing outreach as you should be, unchurched visitors are attending regularly and I don’t think this is the information that they need to see. So, if you absolutely NEED to post it, do it on your website in a *members-only* area — or have a request form where people can ask for the information, which can be emailed. If you have a special email address set up with an autoreply, it’ll be totally automatic, you just have to update the information once a week. - **Be sure to have a Calendar:** Make sure you have an *easy to use* (and update) calendar on your website. Depending on age, people enjoy retrieving information online. Have several calendars based on age, or have color codes for different groups. Imagine the time saved when you can have the receptionist of your church remind people all the information is online. - **E-Worship Guide:** Start sending out email reminders on Thursdays. You can break your list down so pertinent information goes to the right emails. It can contain the “normal” information from the Worship Guide — or perhaps have a link to the 5-minute pre-service video. Be creative! But just remember that on average, people only read about 51 seconds on your e-blast. **And, of course, there will be many who don’t like this at all.** Consider setting a print station (Computer and Printer) in the foyer of your church — people can print their own copy — or one of the greeters can offer the seniors to get one for them. Maybe even have some pre-printed based on demand. Pastors tell me, that when they do this, very few ever “need” one. **Final Words:** Be sure that the members know that this is saving THEIR money and allowing the Church to use their budgets for greater ministries and outreach. And make sure that ALL communications have your Church look to them. We’d love to help you set up the system, so you can operate it every week! Any other ideas? Comment and let me know! **Categories:** Communication Strategy **Tags:** budget, communications, e-blast, save, worship guide --- ### [It's Christmas Time!](https://beknownforsomething.com/its-christmas-time/) **Published:** November 2, 2009 **Author:** BKFS **Content:** I was in the mall today. **Christmas is everywhere!** It seems like it arrives in retail far to early! Even before Halloween or early October — soon it’ll be late summer when the Christmas tree make their appearance! ![Christmas-Snoopy-Lights-Tree](https://www.beknownforsomething.com/wp-content/uploads/2009/11/Christmas-Snoopy-Lights-Tree-209x300.jpg "Christmas-Snoopy-Lights-Tree - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")In my family, we always waited to mid November before even mentioning the Holidays! **Well, no matter what you feel like, it’s time for you (as a business owner) to think Christmas.** If you’re a retailer, it’s already too late. But for most businesses, now is the time to plan for a successful Christmas season. **Here’s what you should be doing right now!** - **Start a List.** Christmas is a great time of the year to thank your clients/customers. Start considering who should be on that list. It’s always good to have 2 lists: one for the best clients, another for the majority of clients. This can be divided in several ways, but I find that it should be based on profitability. - **Produce a card, decide on a gift.** Your card goes to everyone, the gift only to a special amount of people. Consider what your card will look like, what it should say, will it be custom or will it be store-bought. Then decide on a creative gift that will be appreciated by the majority of your “profitable” audience. It should be branded in some way — and the more “multi-use” the better. - **Plan on a good date to send the material.** After Thanksgiving is good. If you’re too late in the season, it gives a subtle message that you were late thinking about creating/buying it. Then do a work-back schedule for printing, addressing, postage, mailing, etc. After you know everyone has received it, you can make a personal call to your very best clients to personally wish them the best of the season and say “thank you”. - **Other options for Christmas:** Consider a festive theme for your website or sending an appropriate eblast for thanksgiving, Christmas and New Years. It’s always good to “thank” your clients and this is a perfect time! It’s also a relevant reminder that you want to do work with them (however, refrain from too aggressively mentioning this at Christmas!). And as a final word, have fun! Play up the spirit and enjoy yourself. This is the most wonderful time of the year! PS. We’d love to help you with any of these steps — it’s always best to make sure your promotional material looks like the rest of your marketing material! [Contact me](https://www.beknownforsomething.com/contact/) today! **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** cards, Christmas, gifts, Holidays, thank you, thanksgiving --- ### [3 Frustrations from WFX Charlotte](https://beknownforsomething.com/3-frustrations-from-wfx-charlotte/) **Published:** November 2, 2009 **Author:** BKFS **Content:** **Last week WFX came to Charlotte.** Right in our backyard! What a great time. In fact, if you weren’t there, you missed out on many seminars, workshops and a very informative expo. ![more](https://www.beknownforsomething.com/wp-content/uploads/2009/11/More-138x300.jpg "more - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I returned today to my office to pour through the contacts we met. There were so many great Pastors, technical support and media directors that we met, and now I’m looking forward to following up with them all. They had hearts for the Church and for the Kingdom. However, I did hear similar frustrations as I had discussions with many people at the conference and on the expo floor. Over and over I heard the same things: **1. Churches have gone the “inexpensive route” with website templates.** Don’t get me wrong — there are a lot of great companies that offer inexpensive, well-designed website templates for the church. But words of caution comes from many that I talked to. • If you set up a website using a template, and then decide later that you don’t want to pay the monthly subscription fee, you lose your site. The fine print will tell you that THEY own your site (and the infrastructure that contains your content). You cancel your subscription, they remove everything. • The templates, although very nice in some cases, don’t look like the church — and can cause issues when the community clicks on your website then comes to your church. Be careful! This can look like you’re not authentic. **2. Churches have issues with Content.** Templates can give a false sense of “doing it right” — the website looks good but the content is all wrong. • Make sure you know the basic information that needs to be on your site — and where (according to eyetracker technology) it should be located. • Have a creative development team that will be leaders! Make sure they are also editors. People don’t want to read a lot on a website anymore. • Know your church’s “brand positioning” and make sure your content emphasizes it! **3. Church leadership sadly know that their website isn’t all that good** and they don’t know how to shift the development away from a well-meaning member in the congregation. • If you’re one of “those people” in the pew, consider telling the Pastor you would like to step aside. If you’re doing a good job, they’ll beg to have you back. Or ask if you can help make the transition to an outside source who better serves the church market. • Pastors, take leadership! This won’t be easy, but if your website isn’t doing the right things well, you need to change your website and/or developers. In the long run it’ll be best for your church. • Ask some questions of the person doing the site: Ask about the analytics package and how it effects the content, or what are the core benefits that your website are emphasizing. We can also meet with your team and demonstrate how we will set up the initial website but utilize people in the church to maintain it. **If you don’t have a great website, it comes down to 2 things — either your design isn’t good or your content isn’t relevant.** At [PinPoint](https://www.beknownforsomething.com/), we will walk you through the process that insures the content is relevant and “positioned” well, and that the design allows the most amount of people to find and view the content. It’s been a good week at the WFX — we clearly understand these issues after hearing about them from the church. Now lets start working together to solve these critical issues! [Contact](https://www.beknownforsomething.com/contact/) me today. **Categories:** Communication Strategy, Design Essentials **Tags:** Communication Content, design, templates, WFX --- ### [There's a Wrong Way to Do Things.](https://beknownforsomething.com/theres-a-wrong-way-to-do-things/) **Published:** October 25, 2009 **Author:** BKFS **Content:** This weekend, my wife and I decided to paint our master bedroom. We’ve renovated every other upstairs room in our house, so it was time to finish ours. We asked (told) our kids to help so we could do it all in a weekend. Saturday morning we woke the kids (they love to sleep in), had breakfast and then started to remove all the furniture, etc. from the room. My wife and son patched holes and dug out/repair cracks in the walls. Then we cleaned and got all the tools out. Because we got started a bit later than we thought, we had to break for lunch before we really got started. **Why does everything take ![3-cans-of-paint](https://www.beknownforsomething.com/wp-content/uploads/2009/10/3-cans-of-paint-300x277.jpg "3-cans-of-paint - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")longer than you imagine it will?** This must be a “law” that’s akin to Murphy’s. We’re not sure what paint is on the walls of our old house (oil or latex) so we prime the entire room with a thick covering coat of oil-based Kilz before painting. This gives us a fresh canvas for our new decor. **We want to do it right!** It’s rare that we ever have *everyone* in the family join in the renovations. And to be honest, I think it’s harder to have so many people in a small space. **Management is often harder than doing it yourself**; however, I’m trying to teach my sons how to do these chores, so it’s worth it. **Like all management, it’ll eventually pay off to teach someone else how to do it the right way!** From renovating houses for 20+ years, I’ve learned that there’s a certain order to painting a room: 1) prime 2) tape/cover the floors 3) paint the trim 4) “cut in” the walls 5) roll the color on the walls. I’ve done it that way for so long I’ve practically forgotten why it’s best to do it in that order. Yesterday, because the rest of the family can’t or won’t “cut in” (the process of brushing the color on next to a border or boundary) on the walls or trim, **we decided to mix up the order.** We felt that we’d get the most done and feel great going to bed. Late last evening, we crawled into our bed having everything done except the trim. Yep, the first thing that we should have done, now the last. We had a great feeling of accomplishment; but didn’t realize the aggravation we created. Today as I finished the painting, I realized how (almost) impossible it is to paint trim last. I cut in and got the trim painted and ended up having to touch up the walls because of the random brush marks that made it onto the other colors. It took almost 3 hours to complete. I wasn’t happy. **There’s a reason for order!** In business, there’s a way (a process) that you develop a brand. Excited entrepreneurs try to complete it in what they think is the easiest way. And then, after trying and failing, they ask us to help them “fix” it. And we end up having to redo a lot of work and it often takes us a lot longer to tie in the existing “brand”. Professionals who make a living doing what they do, have tried shortcuts, different paths and even tried to re-invent the wheel! **After years and years of trying, they’ve developed a really good process to make their clients successful.** At [PinPoint](https://www.beknownforsomething.com/) we have a process for developing a “brand” that we know will work. We’d love to share that process with you and help you achieve great things. In the long run it’s less expensive and will be far more successful than something you do on your own. Now that I think of it, the next house we decide to renovate, I think I’m going to hire a professional. I’d have few less gray hairs and a lot more time on my hands to do other things. **Categories:** Brand Strategy, Business Essentials, Communication Strategy, Design Essentials **Tags:** brand, painting, process, renovating --- ### [Worship Facilities Expo - Finally!](https://beknownforsomething.com/worship-facilites-expo-finally/) **Published:** October 25, 2009 **Author:** BKFS **Content:** This week WFX returns to the South! Charlotte is hosting it. I’m looking forward to seeing friends from other WFX’s and hearing the speakers. I learn so much from everyone! **![WFX](https://www.beknownforsomething.com/wp-content/uploads/2009/10/WFX-300x107.gif "WFX - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")It’s been a rough year on some churches.** The economy has really battered budgets — especially travel/conference budgets. The whole premise of the WFX is to supply churches with the best information on their facilities. Those budgets, sadly, have been cut too. Not a lot of churches are building right now. **So is the church in demise?** *Gallop* and *Pew* have both polled the nation recently to see what’s happening to the church. And their findings? Attendance is staying about the same. It seems that when they ask the average American about church, the same amount go (about the same frequency) as before the recession. Here’s the percentages: **About 42% say they go to church at least weekly, 12% go monthly; 26% go seldom and 20% never go.** So why, when we’re all suffering from budget cuts and lost revenues, aren’t we filling our churches with people? You would think that the more people suffer, the more they would turn to God. Well, it seems (when you dig deeper into the numbers) that for most recessions, Evangelical churches see an increase in attendance, while mainline churches see a decrease. It seems that those churches (I certainly hope the evangelical churches) who preach the importance of individual faith, church fellowship, holy living and how trials remind us of our priorities, that they see growth. **We turn to God in time of trials.** However, when people are committed to only a “religion” — church attendance because it somehow pleases God and will gain blessings — and the “good stuff” start to disappear in a recession, people are more apt to stop going (because it seems that it’s not working, I guess). I’m glad that the WFX targets churches that talk about a personal relationship with Christ. Those churches seem to be doing better than the average. I’m also looking forward to being challenged by speakers of how we can do a better job in the Church. With worship and fellowship. I’m also excited to see all the ways we can use technology to get our message across more effectively. **Because that’s what it’s all about. God.** He can take everything away from me and I’ll still praise. **Be sure to introduce yourself to me!** And stop by the MORE booth in the expo to meet some great people and win up to $500! If you introduce yourself and say you read this, I’ll give you a gift card for Starbucks (while supplies last!). See you there! **Categories:** Announcements **Tags:** attendance, Recession, Technology, WFX --- ### [The Management Gap](https://beknownforsomething.com/the-management-gap/) **Published:** October 11, 2009 **Author:** BKFS **Content:** I just got back from a Leadership conference. Very well done with speakers from all over America. At these conferences, I try to come away with a new business principle that I want to work on. This time it’s hard to pick just one, but one had a huge impact on me. **It’s all about trust;** although on the surface it may not appear that way. Andy Stanley explained how we as managers have 2 concepts that present themselves to us each day. **Expectations and Experience.** We all have expectations that we have for our company, our employees and ourselves. We hopefully communicate them in such a fashion/manner that our expectations turn into great experiences. Hopefully these experiences fulfill our expectations. But often they don’t. In fact, when you think about it, it’s rare to hit something “right on”. You either are disappointed or overwhelmed (in a good way). **So between the two concepts is a Gap. A huge Gap.** The gap between what we expect and what actually happens. We fill that gap with what we assume will be good; or assume what we believe to be the worst. When you ask an employee to do something (expectation); you either expect the worst or believe that the best in the person (for the actual experience). **The experience from the past** (of what you’ve seen) determines what you fill the gap with. In order to always fill the gap (as we should) with “expecting the best”, we need to trust our employees. I’ll talk more about this in a later blog. But if you (through past experiences) have learned to expect the worst, Stanley explains, you have one of **two issues**: - A hiring problem - A leadership problem And we need to determine which is the case and solve it. Are you with me? Try it this week… which is your issue (that you can actually control)? Or perhaps you only have good experiences! **Categories:** Business Essentials, Communication Strategy **Tags:** expectations, experiences, hiring, leadership, management, trust --- ### [Wow, Weirdness and Worship](https://beknownforsomething.com/wow-weirdness-and-worship/) **Published:** October 11, 2009 **Author:** BKFS **Content:** Catalyst Atlanta, 2009 is now over. It was my first time to attend, so that means I missed the first 9. I wish I had heard about it sooner than last year. ![Catalyst](https://www.beknownforsomething.com/wp-content/uploads/2009/10/Catalyst.jpg "Catalyst - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I arrived on Wednesday for their lab day. A fancy way of saying small seminars. I wasn’t sure what I was doing, where I was going or if I knew any one. I “registered” and entered the lab area. A place far too small for the thousands that were there. We started with a general worship time in an overly crowded hall, then we distributed ourselves into smaller seminar rooms that were, well, over crowded. For one session I found myself outside the doors in a hall standing and listening (as best as I could) with several dozen people. Overall, I learned a lot but never saw anyone I knew. I did meet a few Pastors/leaders that also looked lost — nothing was clearly defined. Near the end of the day, I finally introduced myself to someone else that was by himself and we developed a friendship over dinner and into the next few days. **The next morning was so different!** I arrived an hour and half early to huge crowds of people and a much larger venue (right around the corner from the previous day). An auditorium that seated 13,000 people. The next two days was officially Catalyst! And it was all worth it. Here’s some observations: **Wow –** Everything was well done. They had lots of volunteers to help and direct, and they created energy and excitement. There were helicopters buzzing us overhead while we waited for the doors to open and I was standing next to a petting zoo (near the missions/outreach area). There were balloons and live bands. The theme of “On your Mark” was emphasized (which makes my branding heart proud!) — by large graffiti-styled boards available for people to write on. Also, volunteers wandered around (all in white) allowing people to sign (make their mark) all over them! Once inside and finding a seat, the entire auditorium was candle-lit and you could feel the energy everywhere. **Weirdness** – OK, Catalyst median age would probably be late 20’s or early 30’s — so they do a lot of “fun” things that keep it interesting! Such as surprise “marking” the emcee with a permanent tattoo right on stage, handing out “My name is Mark” shirts to all the Marks in the audience, showing crazy funny (that will leave a mark) videos at the breaks, breaking a “diving into 12 inches of water from a 36 foot tower” world record, having 13,000 confetti shooters go off all at once, a football free-for-all (we all got a football to throw) and on and on it goes. It was a nice refreshing way to break the sessions up and get the crowd energized. **Worship** – This was overall feeling from the conference. The Praise and Worship bands that led us were amazing. We had communion (yes, with 13,000!) and we were led to gaze on the face of Christ. The preaching/teaching was world class with Bell, Swindoll, Stanley, Gladwell, Chan, Dungey and more that I can’t remember right now. There was really only one person I didn’t enjoy. They (for the most part) reminded us that in all we do, keep our eyes fixed on Christ. Amen! There was also leadership and management advice but given from a Christian-world view. There’s so much more I could write. **Will I return?** Absolutely! However, I’ll probably pass on the Lab day — but I’ve just written the dates on my calendar for next year! Oct 6-8, 2010. I hope to see you there! **Categories:** Brand Strategy, Communication Strategy **Tags:** Atlanta, branding, Catalyst, weirdness, worship, wow --- ### [How Many Times?](https://beknownforsomething.com/how-many-times/) **Published:** October 4, 2009 **Author:** BKFS **Content:** We are asked fairly frequently, “How many times should we contact our customers”? Remember the “old” days when “touching a customer” meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. **All those are still valid communication tools,** but the internet has a HUGE captive audience since nearly 70% of Americans regularly surf the web. Almost all of them have email accounts. E-blasts (HTML delivered emails with a sales intention) are an effective way to reach your audience. And they’re the least expensive way to get their attention. **But how many times should you send eblasts? What frequency?** First, almost 75% of companies have a list of customer emails and don’t send ANY thing out to them on a regular basis. Shame on you! It’s wasting a HUGE sales opportunity! So, be sure, if you decide to send eblasts, to follow these rules: - **Make sure they’re professional.** Constant Contact is a great way to do eblasts. They offer several well-designed templates to create your own content. Although, I would recommend hiring someone like [us](https://www.beknownforsomething.com/) to develop a custom template that will look like your brand and be unique toward your brand positioning. - **Make sure you have the *Opt Out* ability on every eblast.** That gives a person the easy way to decide “I don’t want these any more!” Constant Contact does this for you and gives you a list of anyone “leaving” your list — then it actually removes the name from your mail list. - **Make sure the content is relevant.** Web is all about content. Keep it short, simple and interesting. Build on your benefits and your brand. - **Watch your stats.** Constant Contact give you a statistics feedback of how many open the email, forward it, or click through to something that’s linked. Make sure you watch for fluctuations — and try to discover why more read one over another. - **Have a Point.** Be sure to know why you’re sending it. To sell, to educate, to entertain, etc. But always have a motive. **So how many times do you send them?** Things to consider: - Most people don’t mind getting great information in their email. Especially if it’s good content. - The average person wants to get more from you — if it’s good material. - Start with once a month, then keep increasing it until you see your opt-out numbers start to increase. Then ease back a bit. - **It’ll be different for everyone.** It’s up to you to find out how many your customer wants! Let us know if you need assistance in the design, set-up, or content of eblasts. We produce them for the majority of our accounts and we have a PinPoint system to make them effective for your customer-base too! **Categories:** Business Essentials, Communication Strategy **Tags:** constant contact, eblast, frequency, reach --- ### [Catalyst 2009 Here I Come!](https://beknownforsomething.com/catalyst-2009-here-i-come/) **Published:** October 4, 2009 **Author:** BKFS **Content:** I’ve been going to Church conferences for years and I have the privilege to speak at many of them. I’m always amazed at the people I meet. Genuinely interesting folk who love the Lord and want to be around other believers. ![onyourmark2_248x160](https://www.beknownforsomething.com/wp-content/uploads/2009/10/onyourmark2_248x160.jpg "onyourmark2_248x160 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")For a few years, I’ve heard a lot of great things about Catalyst. This is their 10th year, so I figured I should attend to experience it for myself. It’s in Atlanta (Duluth) this coming week. Their structure seems to be about the same as other church conferences, smaller sessions, and several large sessions. The biggest thing setting Catalyst apart from the others is the size. They just announced it sold out — so almost 13,000 people will be coming from all over the world to participate. Next week (in my blog) I’ll let you know how it went and some of the lessons I learned. And I plan on learning a lot! **People go to conferences for many reasons.** From my conversations with lots of Pastors and Ministry Leaders, people go for one of 4 reasons: 1. **Fellowship.** People coming to the conferences love to talk, eat and get together. God created us to be social beings and to join in local bodies called the Church. A conference is a great realization that we’re all interconnected into the larger Church! I’m looking forward to meeting fellow laborers in Atlanta. 2. **Inspiration.** There are always amazing speakers at these things. The cream of the crop. And often, I’ve read their books, so it’s fascinating to hear them talk about their writings and become inspired to do greater things. 3. **Replication.** Often, attendees are frantically writing down ideas that happen at other churches. They ask questions about the practical steps to achieve amazing results in their own congregation. *A word of caution though:* Remember that every congregation is different! Don’t expect that everything will work exactly as you’ve heard. Look at your own “DNA” and see how you can personalize the steps. You should have your *own* vision, rather than *ripping off* someone else! 4. **Fun.** OK, I’ll be honest. I’m looking to have a good time. And I hope I run into others doing the same! I don’t have to speak or do anything at this one. Yeehaw! Be sure to [email me](mailto:mark@beknownforsomething.com) and let me know you’re going to Catalyst too and perhaps we can meet. I’m looking forward to being blessed, meeting and talking with lots, and coming home with a laptop full of ideas I can pass on to clients. Wish me a good time! **Categories:** Communication Strategy **Tags:** Catalyst, Church Perspective, conferences, learn --- ### [Touch it Once](https://beknownforsomething.com/touch-it-once/) **Published:** September 27, 2009 **Author:** BKFS **Content:** **Ready to try something with me?** I’m an organization neat-freak and have an “everything in its place” mentality. Are you with me? ![finger2](https://www.beknownforsomething.com/wp-content/uploads/2009/09/finger2.jpg "finger2 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Lately, as our work has picked up and the abundance of email, mail and projects have landed on my desk, I’m running out of time. So I need to save time and energy in order to get it all done. Recently I was reminded of a concept that worked for me in the past. It’s time to go back to the simple concept. **Touch everything once.** **What does it mean?** As you receive something, deal with it instantly. It doesn’t mean that you can’t have a file box, container or email program that holds things. In fact, I would recommend creating a schedule to deal with all the “in” things of your day. Say, once a morning and once an afternoon. But when you start going through the stuff, choose to touch it only once and do one of the following: - File it (put it in a place you can find later if needed). - Delegate it. Write a simple post-in note or forward the email with a short note. Give it a time frame if you need followup. - Trash it. Many things that cross my desk don’t need further action (spam, ads, jokes, comments, direct mail, etc). - Respond. Reply to the email (or mail) right then — it’ll take more time later to re-read it and respond later. - Create a to-do list of all the things that are left over (hopefully a manageable list; or revisit the delegation step!) This week, I’m going to touch it once. It saves time and clears piles. Join me and let me know how it works! **Categories:** Business Essentials **Tags:** delegation, email, get it done, organization, spam --- ### [You need MORE than a Website](https://beknownforsomething.com/you-need-more-than-a-website/) **Published:** September 27, 2009 **Author:** BKFS **Content:** We have Pastors or Ministry Workers contacting us almost daily looking to get a website. We know that ministries and churches don’t have huge budgets. But God has called all of us to be good stewards (managers) of what He’s given us. **So is a website a good use of funds?** Well, yes. And no. I’m sure you know the **basic facts**: - Your congregation wants information about the Church. - The majority of people prefer finding information online. - More than 80% of people will go to your website before visiting your church. - You have the potential of “church outside of your walls” with an effective online presence. - You need a website. But **everyone wants an amazing website**, without a lot of money. They want their website to be at the top of an organic search on Google. They want it all. **There’s only ONE THING that EVERYONE goes to a website for.** **Content.** So content has to come first. Then a simple website that is easy to update your content. **How do you develop content?** Here’s some basics: - Know your Brand. Who you are and what you do well. Your benefits. - Know your Audience. Who you are currently reaching. And those you want to. - Know your Positioning. This is what sets you apart from the noise of all the other churches in your area. All these things will help create a design for your website. But wait! You need even more: - A strong, simple logo. This is the memorable visual that even an elementary school kid can recall in a sketch. - A color palette that all your materials use as their primary colors. - A font palette that uses effective fonts — for web (sans serif works best) and for print (serif is better). - Design elements that are unique to you. And will be evident on all your materials. Once you have all these things, it’s easier to develop the Content-rich website. But there are some things you need in the choice of your website: - Be sure it’s simple, unique (not a template) and engaging. - Be sure it follows the principles of good SEO (search engine optimization). - Be sure it has an analytics package as part of the hosting. This should be free or almost free. - Be sure it’s easy for you to update your content. Be careful of those who charge a month fee for this. - Be sure you create something professional. You should be proud of the end project! We’d love to work with you to complete all of these for you. Just [contact us](https://www.beknownforsomething.com/contact/) to get started. Or based on budget, we can help you do some of the work and we’ll assemble the finished product for you. We love God and His church! **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** color, Communication Content, fonts, Logo, More than a website, positioning --- ### [4 Simple Things all Churches Need to Know – 4](https://beknownforsomething.com/4-simple-things-all-churches-need-to-know-4/) **Published:** September 20, 2009 **Author:** BKFS **Content:** I’m just getting back from a business trip to Dallas where I had the privilege of teaching the marketing component of the Certified Church Consultants program that the National Association of Church Design Builders hosts. I arrived home on Wednesday evening but then had to leave for Cleveland, Ohio on Thursday morning. Going out of town is difficult sometimes, but back-to-back trips are a challenge. ![suitcase](https://www.beknownforsomething.com/wp-content/uploads/2009/09/suitcase-267x300.jpg "suitcase - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We’ve all been there (whether for vacation or business), you know you have to get ready to go on the trip and as the date arrives, you start to think of all the things you’ll need to pack. I’m a procrastinator when it comes to actually fill the suitcase. Usually, just a couple of hours before I leave, I go through my closet and decide what would be the most appropriate things to take. This usually means that I throw a few extra items in that will coordinate with each other. And I end up over-packing. Well, you’re getting ready to take yourself and your congregation to a destination. That’s your vision. And when it comes to packing your suitcase, you need to take the necessities. You have to take your “dreamlining” list and anything that is required to reach your dreams. Keep your audience in mind and consider what your church will look like once you’ve achieved your vision. **Imagine all your benefits.** Be sure to pack your top 3 as we discussed in the Chapter. **Your filled suitcase is your “brand”.** It’s everything you need to promote your church. But to make it simpler, we attach your brand to some visual items. We live in a visual society, and “the visual” is easier to remember. The right visual brand will attract the audience you desire. **So you need: - **A Simple, yet Dynamic Logo.** The definition of simple? An elementary school child should be able to draw your logo from memory. If they can’t, it’s too complex. Just look quickly at the top 5 companies of the Fortune 500 companies and you’ll see that their logos are pure simplicity. Be sure to do the same! - **A Color Suit.** Like packing for a trip, it’s more effective if you have everything that coordinates in color. Imagine a men’s suit: The actual suit (the largest amount of color), the shirt (the medium amount of color), and the tie (the small amount of unexpected color). Once you decide on your Primary, Secondary, and Tertiary color suit, use those colors everywhere (in the amounts you’ve chosen). Use your tertiary color only randomly; it adds some personality to the mix. - **Catchy, Simple Slogan.** We call that your brand positioning. It’s a short (5 words or so) message that communicates (or can be assigned to) your key benefit. It needs to be memorable and evoke an emotional chord with your audience. There are also two audiences for your Church to consider: **internal (your current membership) and external (your community, not yet committed to a local church).** Here’s the additional things that you may need (feel free to over-pack!): **Internal Communication Suit:** - **Website:** Simple, interactive, engaging, professional. With content that reflects your benefits in some way; or leave it out if it’s off point! Remember that the average person spends 10 seconds or less on a page and will rarely ever click more than 3 times in your site. - **Worship Guides:** A lot of churches are getting creative with these. Keep them simple and point people to your website for the details. - **E-Blasts:** Gather emails from your congregation and save time and money communicating to them in a branded professional way. Be consistent with message, content, design and timing! Be regular without filling their email box. **External Communication Suit:** - **Website:** The same as above, just make sure that their’s enough content to woo a person from your community to your Church. Statistics say that they’re interested in your doctrine (what you believe), where you’re located (and how to get there) and who’s the Pastor. - **Direct Mail:** Target a certain geographic area, buy a mailing list (or hand deliver) — then produce a useful direct mail piece. Put yourself in the community’s shoes and give them enough information to entice them to your location or website. Be professional, and promote your positioning. Only! - **Service Projects:** The Church without doors. Get out into the community and serve. Be sure that everyone has the “message” about your Church ready to be given — either in word or printed. So there you have it! It’s easier written than done though. That’s why our [Be Known for Something](https://www.beknownforsomething.com/) team works with Churches. We love to help walk you through the process and provide the materials you need. We’d love to help you achieve all of this. [Contact us](https://www.beknownforsomething.com/contact/) today to get started with a free consultation! We help you Communicate. In Unison! **Categories:** Brand Strategy, Communication Strategy, Design Essentials, Website Design **Tags:** benefits, brand, Church Perspective, color, Communication Content, Direct Mail, e-blast, Logo, NACDB, slogan, suitcase, website --- ### [Simplify!](https://beknownforsomething.com/simplify/) **Published:** September 13, 2009 **Author:** BKFS **Content:** For the past month or so, my family has been planning a yard sale. I don’t know what that means to you, but after having several of them, it means **a lot of work, for a minimum payout**. Sounds fun, eh? Well, yesterday we held (hopefully our last) yard sale. ![yard-sale-graphic](https://www.beknownforsomething.com/wp-content/uploads/2009/09/yard-sale-graphic2-300x182.jpg "yard-sale-graphic - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We followed a successful plan: 1. Look at everything obvious in our home to decide if we needed it. 2. Looked in the hidden areas, boxes, storage and closets. 3. Labeled, separated, organized, priced. 4. Advertised well. Played on benefits of coming to our sale. 5. Got up early! Before the early-birds descended. 5:30 am. Ugh. 6. Negotiated and had the philosophy to get rid of stuff, not to get rich. **It worked.** We cleaned up clutter, met neighbors, had lots of people. As a bonus, we even made more than we’ve ever made on a yard sale. Now, we have a nice budget to renovate the basement! Success. I love it. **As a business, it’s easy for your marketing message to get cluttered. You need to simplify!** *It’s always easier to start simple and keep it simple, than to take something complex and make it simple.* **Here’s a plan to simplify your message:** 1. **Identify the clutter.** Look at the obvious and the hidden things. Start asking the question, “If I only had one simple element to be purchased, what would it be that my customers want?” 2. **Decide what your one or two benefits are.** Easier said than done. 3. **Trim the fat** on your website, advertising and interactions with customers. Simplify the message so that the simple benefit shines through. Clients have a way with adding the complications. They love to request more. Think about the simple idea of twitter and how fast the audience developed. Companies and products sprung up around the simple idea. But only after the audience was quite large. **That’s when you can add product lines.** AFTER the success of your simple product idea. Don’t fall for the lie that you have to have a complex puzzle of interlocking products to attract a crowd. **Simplicity sells.** **Categories:** Business Essentials, Communication Strategy, Design Essentials **Tags:** benefits, promotion, simplicity, yard sale --- ### [4 Simple Things all Churches Need to Know – 3](https://beknownforsomething.com/4-simple-things-all-churches-need-to-know-3s/) **Published:** September 13, 2009 **Author:** BKFS **Content:** Think about your favorite product or service. You know, the ones you love to buy, use and promote. **I love PepsiMax right now.** In fact, I’m drinking one right now. If someone were to ask me what my favorite soft drink is, I’d blurt out PepsiMax! — then proceed to tell them (even if they didn’t ask) why I enjoy it. For my whole life, I’ve enjoyed Coke Classic taste until I switched to Coke Zero (that has the same taste, but zero calories) as I started to watch my weight. No sense drinking any of the few calories I can eat to maintain my weight. Along the way, I discovered that to boost metabolism and creative “quick thinking”, a high-caffeine drink hit the spot! So I switched to Diet Mountain Dew and then Vault Zero (which didn’t have a syrupy taste like the Dew). Then they discontinued Vault Zero. Catastrophic! (OK, perhaps I overstate it) **About that time along came PepsiMax.** It had the high-caffeine kick, but not like an energy drink. And without any calories. It took me a little while to get over the “pepsi taste”, but now I’m hooked. I’m sure you can rattle off the reasons you use/drink/eat/buy something as fast as I can. **The more someone can list the benefits, the more committed to it.** **You want this for your church!** And the easiest way to encourage it, is for you to identify the benefits and communicate it to your congregation. It’s that easy. **Only, many Pastors don’t know the benefits!** **You guessed it. The third simple thing is: know your benefits!** Here’s a simple plan to identify them: 1. **List Products you do Better than Most** *(i.e. Multi-Services, Great Kid’s Program, Excellent Choir)* 2. **Which Products support your Vision?** 3. **Convert Products to Benefits** *(i.e. Convenience, Happiness, Use your Gifts)* 4. **Choose 3 from list.** 5. **Create a simple (less than 5 words) slogan that describes (or can be assigned to the definition of) your benefits.** Next week I’ll explain what you can do with this list. But half the battle is figuring out the list. Remember to “try” the list on some of your congregation to see if it’s valid! **Categories:** Communication Strategy **Tags:** benefits, coke, pepsimax, positioning, simple thing --- ### [Have you Polled your Audience lately?](https://beknownforsomething.com/have-you-polled-your-audience-lately/) **Published:** September 6, 2009 **Author:** BKFS **Content:** My youngest son just started High School. Trying to get him to tell me something (anything!) about school, I asked him what the coolest technology they were using in his classes. Technology is his favorite discussion, and I saw him “bite the line”. “They have this cool way to do quizzes in Math!” he quickly responded. “We all have electronic devices that have buttons we push for multiple choice or true/false questions.” He went on to tell how the teacher can quickly see on a monitor what the scores are and if the class “captured” the concept or if she needs to go over it again. **Now that’s cool!** Wouldn’t it be great to poll your audience about things like this? Where you could quickly see if you’re explaining something well enough, offering the best service, or if the ad/direct mail piece communicates really well. **Well, there are 3 ways you can do this:** 1. **Focus Group.** Offer to pay a small amount of money, or discount, or meal to a small sampling of your audience. Get them to come into a board room or quiet area (as a group) — and ask them questions! This seems so obvious, but it’s often overlooked. Businesses invest thousands of dollars on what they perceive as an improvement, only to find that the consumer rejects it. A couple hundred dollars can solve this issue. If you don’t feel comfortable with doing this yourself, we’d love to help you! We do this regularly and have a streamlined process that you’ll love! 2. **Facebook/Twitter.** It’s like a focus group; except it’s done online in the social networking world. Shoot some ideas out to your “friends” and see what they think. It’s cheaper and less time consuming than a focus group, however you’ll find out fewer ideas and it’ll be very informal. But it’s better than nothing. 3. **Web/Blog.** Post your ideas or changes that you’re considering on your website (or blog) first. If you get a strong reaction, you can hone the message. Say you’re considering what to call a new product but you’re not sure what to call it. Try a poll feature on your website — you’ll be surprised with the response if you have regular web traffic. You can also tweet the link to the poll on facebook/twitter. Any other ideas of how you can easily find out what your audience is looking for? Comment and let me know! **Categories:** Business Essentials, Communication Strategy, Social Media, Website Design **Tags:** audience, Blog, check, focus group, poll, social, web --- ### [4 Simple Things all Churches Need to Know - 2](https://beknownforsomething.com/4-simple-things-all-churches-need-to-know-2/) **Published:** September 6, 2009 **Author:** BKFS **Content:** After you identify your audience (and perhaps before you identify an audience, depending if you’re currently in a church or seeking one), you need to identify your vision. Remember the Bible verse, “*without a vision, people (that’s your audience) will perish*“? It’s so true! Some people believe that Scripture is talking about “the vision” being the path to Christ — which is what I’m talking about. A clear, distinct pathway to giving purpose to a specific audience. And, in the nature of all Churches, it’s a bit broader than that too. **This is the hardest part of ministry.** How do you have a unique vision or mission that relates (contextualized) to a specific audience? How do you know what God has called you to lead your congregation to do? Perhaps **Dreamlining** will help. This is the act of discovering your vision and attaching it to a timeline. Here’s the simple (yet thought-provoking steps): 1. **What would you do if God promised you, you wouldn’t fail.** List dreams of having (things you’ll need or want), being (be fluent in Spanish, be a better listener, etc.), doing (going to Holy Land, talk to a Design Builder, etc.). 2. **What would excite you to wake up to every day?** (narrow the list) 3. **Create a Timeline** (3-4 steps to each dream) and Costs (for each step). 4. **Start the first step today.** We often think that we need to get people to have their own vision — and/or follow ours. But we haven’t even clearly identified and written it down!It’s hard to get people to follow after a vision, when you really don’t know what it is. No wonder Churches stagnate. **Homework:** This week, go through the 4 steps of Dreamlining. Pray about this — it’s so important! Perhaps do a Bible study of Paul (or another Biblical character) and his vision. Make sure your vision is scriptural and challenging. Then make sure you write the timeline down — then pray about each step. The exciting part is coming — when God allows you to complete the tasks. **Categories:** Communication Strategy **Tags:** audience, Dreamlining, mission, timeline, vision --- ### [What Languages Do Your Team Members Speak?](https://beknownforsomething.com/what-languages-do-your-team-members-speak/) **Published:** August 30, 2009 **Author:** BKFS **Content:** Hopefully you’ve read the Gary Chapman book, 5 Love Languages. It’s one of those books that should be taught to all students in college.It would help in all relationship issues including the business world! ![snd_books_cover_5ll](https://www.beknownforsomething.com/wp-content/uploads/2009/08/snd_books_cover_5ll.jpg "snd_books_cover_5ll - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I don’t think that people realize how differently people respond to different stimuli. Especially in companies. **The premise of the book is:** Everyone falls within 5 groups of people when it comes to the way we express our love; or respond to people’s demonstration of love. Love? The Workplace? Those don’t really go together except in inter-office affairs, right? Well, I believe that as employers, and as people who work in team environments, we need to know how to make someone feel loved. **Loved, as in appreciated, honored, valued and wanted.** Gary Chapman (he and his wife have become good friends of our family) explains in his book that the 5 Languages are: - **Words of Affirmation** – verbal affirmation and encouragement are critical to these people! Don’t just say nice things for the sake of saying them, but truly mean them. Someone in this category can detect authenticity very quickly. - **Personal Touch/Closeness** – ok, don’t think of this as sexual. Think a handshake, a pat on the back, a kind punch in the shoulder. Of course, be mindful of harassment and HR policies that may keep this to a handshake. - **Quality Time** – the number one reason people leave their jobs is because their boss doesn’t spend enough quality time with them. Keep in mind what “quality” means in your business. Self-revelation is critical in this language. - **Receiving Gifts** – Everyone enjoys bonuses and extra cash. But these people enjoy getting a note, or a small gift from time to time. Be sure to be fair with all employees when you give the gifts! Just realize some will enjoy them more than others. - **Acts of Service** – “How can I help you today” is a sure fire way to demonstrate this language. Helping, assisting, and doing *appropriate* things for people on the team is critical but only when they feel that it’s not out of obligation! If you figure out how the people on your team respond to each of these, it will make you understand them better and help you with honoring them. **So, what is your language?** What about everyone on your team or on your supplier or client list… it’ll be fun to figure it out! **Categories:** Business Essentials, Communication Strategy --- ### [4 Simple Things all Churches Need to Know](https://beknownforsomething.com/4-simple-things-all-churches-need-to-know/) **Published:** August 30, 2009 **Author:** BKFS **Content:** It all seems so complicated when it comes to Church. We’ve added technology like audio-visual systems, facebook, twitter, and sermon streaming to the church and we’ve tried so many complex programs to try to “get them in”. It seems that we’ve added complexity rather than simplicity. Christ promised that HE will build His Church. *So does that mean we do nothing?* Recently I talked to the a group of Southern Baptist Leaders and wanted to give them a simple plan for effectively reaching more people for Christ. Nothing difficult. Just 4 things. I finished my 90 minute session and was surprised to hear what people found was the most difficult of these 4 simple things. Which will you? **First, as a church and as a Pastor, you must consider your Audience.** The people in your pew and the people you want in your Church. These are the people you have a passion for. Here are some questions to consider: - **Who do you feel called to Lead?** Did God give you a burden for a certain group of people? - **Who do you relate well to?** This is the round peg in the round hole paradigm. I believe that God will allow you to minister to people who you relate to and desire to spend time with. Of course, we need to have our eyes open to the people as Christ would see them. - **Who is in your current Congregation?** Many Pastor that I talk to have never done a study of the people who are drawn to their local church. Age, Sex, Number of children, where they live, etc. All this information will help set the stage for how to expand your ministry. - **Demographics of your Community.** These are the people in your immediate area. Who are they? Do they match who is in your current congregation? Do they line with the people you relate to and are called to lead? What is the potential number of people who “fit” into your local church? **I realize that this sounds like we’re talking that Christ didn’t die for all.** *We know He did.* The joy of local churches being different, mean that you don’t have to offer something for everyone. But the more targeted and intentional you become at reaching a specific group of believers, the more effective you will be. **Homework:** This week, take the time to write down the answers to these questions. As you pray about the answers, ask God to give you some goals of how many people your congregation can minister to in your community. Be sure to write the goals down, and be sure to have the goals measurable (time frame and specifics) — they’ll be more apt to be achieved! **Categories:** Communication Strategy **Tags:** audience, Church Growth, marketing, vision --- ### [One Word that Describes what I do Every Day.](https://beknownforsomething.com/one-word-that-describes-what-i-do-every-day/) **Published:** August 23, 2009 **Author:** BKFS **Content:** Have you ever tried to describe what you do in your life, **in one word**? After working 23 years in the Graphic Design field, I’ve decided that my design life can be described in this one word: **Organization.** When I was in high school, I always liked to draw, move things around so that people thought they looked “cool” and I loved coming up with cool “ideas”. I went to a great college where they honed my skills and gave me some ideas for being better and doing thing more effectively. It was before computers assisted us, but for the most part, little has changed now, except it’s easier to control the many details that are part of our design careers. - **Organization is a complex word now that I think of it.** It means so many different things — especially as it relates to great design. Here are 3 concepts of how I organize or encourage our team to: - **Lining things up or grouping.** I’m amazed at how easy this seems to come to good designers, and how difficult it is for a lot of people. *Every design job has details and components.* Sometimes they come from us, sometimes from the client. But all those “things” have to be organized in such a way to make them effective, remembered and “designed”. Most feel that it’s good to fill the space, but a great designer sees the white space as a benefit. Groupings are always better. Hierarchy of importance is also critical. We call it the 1, 2, 3 of the design. - **Consistency.** Ah, my favorite word. Organization is about creativity within the bounds of consistency. A great design has a style sheet (fonts and visual elements) — and a great designer knows this *style consistency* factor so much that it can be broken for the benefit of the design. *Rarely.* - **Seeing the forest AND the trees.** When God (the greatest Creative Director!) looks at us, the Bible says He knows the number of hairs on our head. Yet for some, He allows the hairs to be clumped together so that they make a great hairstyle. **Which is more important to the design?** The individual hair? Or the grouping. Just have one hair not “organized” in the right way and it’ll drive most crazy! Or have it turn gray or fall out. Each and all are important. Know your details and how the overall message is perceived! I guess, when I look back over my career, I still want to organize better. It’s a never-grasped skill that will make my life interesting until my wife installs the tombstone over my burial place. Mark MacDonald *Consistently, He Organized Every Detail.* RIP **Categories:** Communication Strategy, Design Essentials **Tags:** consistency, design, details, organization, planning, style sheets --- ### [Step 5 to Church Failure: Abandoning Hope](https://beknownforsomething.com/step-5-to-church-failure-abandoning-hope/) **Published:** August 23, 2009 **Author:** BKFS **Content:** The last Step according to the book *“How the Mighty Fall”*, by Jim Collins. As I read this chapter, I was disheartened and discouraged. I hate to see anything (that is built on the good of others) fail. *Especially the Church!* **![464207575_9a55926253](https://www.beknownforsomething.com/wp-content/uploads/2009/08/464207575_9a55926253-300x199.jpg "464207575_9a55926253 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")But do Churches fail?** It’s an interesting question. A few weeks ago, I drove by a building with a steeple that had a “for sale sign” in front of it. From it’s appearance, the community had run out of money and, from the condition of their building, they had run out of hope. They couldn’t even mow their yard or freshen up the exterior. But does that mean the Church failed? I believe what Scripture says when Christ says *“I will build My Church”.* He doesn’t say, “I will *destroy* my Church”. His statement is positive! God doesn’t want any Church to fail. He gives us the basis for a Church to succeed. It is His salvation that is the foundation for the Church. And even when local churches fail, HIS Church (the global Church) succeeds. **So why do local ministries fail?** It’s not because God wants them too. It’s always because men (and/or women) become involved. I think the first *4 steps to failure* have shown that it’s *our* foolish attempts at rescuing the Church, that causes it to fail. **We can do ALL things through Christ, who gives us strength.** It when we try things in our own power, that we fail miserably. If you find yourself in Stage 5, you’ll be tired, you’ve exhausted all your plans, people are no longer interested in what the local church has to offer. You’ll have lost hope. And probably all your money too. But like everything in life, when hope is gone, *Jesus is*. As we look through the scriptures of people who are seemingly down and out, with no hope, we see that God wants to rescue them and put a new robe on them. We know that in God alone, we have hope. **So what to do?** If you are in Steps 1-4, I implore you to return to the ONE who builds Churches. Look at what the original vision for the Church is. The faster you return to it, the faster God will start to build it. 1. Find Hope in Christ. He builds the Church. 2. Return to Solid Management Disciplines and the original Vision/Purpose of the Church. 3. Be willing to step aside and allow the local Church to shed the things that don’t matter. Anyone who has other advice, or has experienced local Church failure, please comment below. I pray that all who read this will never have to experience the fall of a Church. Let us bear one another’s burdens! **Categories:** Communication Strategy **Tags:** building the church, Failure, hope, salvation, vision --- ### [80% of your Work is Wasted Time.](https://beknownforsomething.com/80-of-your-work-is-wasted-time/) **Published:** August 16, 2009 **Author:** BKFS **Content:** **I’m back from vacation.** It was a great time of relaxing on the beach, reading in the sunshine (and rain, sadly), spending time with my family and eating different foods. Ocean Isle Beach is a great place to do *nothing*. Speaking of nothing; during my reclining on the beach, I was reading a book about reducing workload. It was one of those books that works against my “grain”. *I’m a workaholic.* Not in the sense that I love to “work” but, I love to do the tasks that make up “work”. **So I don’t consider work, work.** Does that make sense? The book was written by someone who wants to live the “big life”, have many nice things and… do nothing… but travel, enjoy life and look down on all the people who are strapped to their desks. In my perspective, he has a narcissistic, materialistic, lazy attitude. Sometimes, it’s books like these that make me think differently though. They make me “hear the other side”. This blog is about something that made me think. From “*The 4 hour work week*” book. **Have you ever had something that is really important that has to be done?** And you find yourself cleaning your desk, checking Facebook or twitter, doing unimportant tasks, checking your email, etc., instead of diving into the key thing you need to get done? *I hope it happens to you as much as it does for me!* ![80-20-rule-coops-manhattan-real-estate](https://www.beknownforsomething.com/wp-content/uploads/2009/08/80-20-rule-coops-manhattan-real-estate.jpg "80-20-rule-coops-manhattan-real-estate - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We’ve all heard the **80/20 rule** haven’t we? You know, how that 80% of the work is done by 20% of the people. I think it’s called the *Pareto Principle.* What if that rule is accurate with our work? That 80% of our work is created to avoid the 20% of essential work! Ouch — that means that we probably are **working harder, not smarter**. **I hate doing things that aren’t necessary.** And I want to do the important things in life and not the urgent. So as I face this new, “after vacation” week, I’m going to attempt a few things: 1. **I’m going to determine what is essential and important.** Can’t figure it out? What if the doctor told you that because of a serious health issue, you could only work 2 hours a day. What would you have to drop in order to complete your job? What’s left is the *essential*. 2. **I’m going to attempt to do the essential things,** the key things that I’m responsible for, **first.** 3. **I’m going to discover how much time is left each day** to do proactive things. Self-improvement. Helping others with reaching their goals. Spending time with the family or church. Are you in it with me? Let me know how it goes for you! I’m actually excited to be heading back into the office! **Categories:** Business Essentials **Tags:** 4 hour work week, 80/20 rule, beach, essential, important, key, wasted --- ### [Step 4 to Church Failure: The Scramble Begins](https://beknownforsomething.com/step-4-to-church-failure-the-scramble-begins/) **Published:** August 16, 2009 **Author:** BKFS **Content:** As we read last time, Step 3 is when the “turn” really happens. People start to leave, offerings suffer, staff start to withdraw, and visitors no longer “hear about great things” from your church. The local church is in serious trouble. Then, the Senior Pastor or Board of Deacons, reach for a “silver bullet” (as Jim Collins puts it in his business book, “*How the Mighty Fall*“). And Step 4 begins. *Grasping for Salvation.* ![SuperPastor](https://www.beknownforsomething.com/wp-content/uploads/2009/08/SuperPastor-157x300.jpg "SuperPastor - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")This can take many forms in the Church. Perhaps **changing Pastors** or key staff positions. *There has to be someone out there that can solve all the problems in the church!* Or perhaps the church leadership starts a **new amazing product**: reinvent the Sunday School, **start another campus**, change service times, switch groups around in order to **create a brand new feel**. It’s always a bold, *larger than life* solution — not based on tried and true practices, but instead it’s a “last straw” mentality. A quick decision made at the last minute. All these ideas are communicated to the congregation as the *best way to an amazing future*. Big change, a revolution! “These ideas will transform nearly every aspect of our Church!” the Pastor will exclaim. “There’s a better day coming!” And instead, it will jeopardize the core strength of their local church. **Inconsistency reigns.** It appears that the leadership makes big decisions in a random way, with cutbacks here and overspending there. It’s hard to tell what the leadership will do next. And often, the leaders don’t know either. When the Board (or congregation) realizes that it must be the Pastor’s fault, they often seek an outsider who will become “leader-as-savior”, a visionary. Some one with huge ideas, totally different from the last Pastor. Often that person doesn’t have a clear background of success or performance. But they “look good”! **During this phase, Churches don’t just fail though.** Instead, they have small victories but have dashed hopes. Small success, then failure. Up and down. In fact, a Church can stay in this cycle (Step 4) for many years. **After failures, they seek another magic bullet that will give them a bit of success.** Probably one of the best quotes from the book is listed on page 92 as it describes this phase: > The signature of mediocrity is NOT an unwillingness to change. The signature of mediocrity is Chronic inconsistency. **This 4th Step proves that scrambling after the next best and greatest thing, is rarely the best solution.** In fact, in order to pull a Church out of this stage, the leadership has to: 1. Determine what originally caused the success of the church and focus on effective growth steps. Your original vision. 2. Incremental improvements based on retrieval of facts (through listening) and acting with calm determination. 3. If a new Pastor is needed, they are disciplined leaders with a solid track record — and according to Jim Collins, they should be chosen from within the organization if possible. Sadly, if left unchecked, this stage leads to Cynicism and Confusion – vision seems more about PR and rhetoric than actual practice. The opposite of the intent for a church! **Categories:** Communication Strategy **Tags:** amazing products, core, Failure, grasping, new Pastor, salvation, solutions, vision --- ### [4 Things to Enjoy on Vacation](https://beknownforsomething.com/4-things-to-enjoy-on-vacation/) **Published:** August 9, 2009 **Author:** BKFS **Content:** *Vacation time is around the corner.* We’re going to Myrtle Beach as a family with some friends. The anticipation is killing me. The ocean, warmth, fellowship. **Have you ever considered what you like about vacation?** There are so many reason why I believe we all need vacation. We work hard everyday and vacation is not the norm for us. As you take vacation this year I hope you enjoy these 4 things. 1. **Time Away:** Because we often get bogged down in the regular schedule, it’s always good to take a break from the normal. Really take a break from it. I’m not planning on checking email regularly, probably won’t tweet or facebook either. Gasp! OK, maybe occasionally. 2. **Family Time:** The average business person spends so little time communicating with their family. Vacation is the opportunity to take a deep breath and slow time down. Turn the radio off and listen. Your family will find it weird for awhile, but interact with them. Do what they want to do. Talk. Enjoy. 3. **Time to Focus:** I often find that when NOTHING is happening, it’s a great time to think. I try to analyze where I am in life and shift my goals. I focus on God and my life. 4. **Extra Time:** If you’re like me, during the year, I’m often heard uttering (or is that muttering) “I don’t have time to \_\_\_\_\_”. Guess what! On vacation, you have time! To exercise, relax, talk, catch-up, read, etc. OK, I’m a planner. I love to project into the future and imagine everything I can do and enjoy. Hopefully time will slow down during the week I’m away. I can hardly wait! **Categories:** Business Essentials **Tags:** family, planning, time, vacation --- ### [Step 3 to Church Failure: Critical Turning Point](https://beknownforsomething.com/step-3-to-church-failure-critical-turning-point/) **Published:** August 9, 2009 **Author:** BKFS **Content:** The first 2 steps occur with little change in “performance”. The Church is booming and exciting when Step 1 happens. During Step 2 there’s a slight (often un-noticed) slowing of success. ![TJI_ClearChannel_Falling](https://www.beknownforsomething.com/wp-content/uploads/2009/08/TJI_ClearChannel_Falling-300x217.jpg "TJI_ClearChannel_Falling - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Then Step 3 happens and near the end of this step things really slow down and sometimes plummet. **If you’ve missed noticing the first 2 steps and are in the third step, it’s best you stop everything, change your thinking, before the crash.** Because it’s coming! What is the Step? *Denial of Risk and Peril.* Here are some signs that indicate Step 3: 1. Ever been in a meeting where negatives are raised, and the leadership doesn’t want to listen or comment on them? A sure sign of Step 3. I realize that often, we don’t want meetings to go negative and demotivating. But when **Leadership totally ignores the negative** and spins it positive, there is a concern. 2. As Leaders we love to do projections and shoot towards a big goal. But in order to be effective, we need to **base our dreams on capabilities, experience and prayer**. In this phase, a Church sets goals that fly in the face of all the facts. 3. **Making decisions based on ambiguous data**. Often when we try to make decisions, we get all the positive facts, but overlook the negatives. We need to identify the “worst-case scenario” and decide if we want to run the risk. Too often, we don’t want to even discuss the negatives. 4. Teamwork becomes led by a **leadership person who resembles a dictator** rather than an encourager or facilitator. Team dynamics start to explode. 5. When anything goes wrong, rather than to consider that the Leadership decisions COULD be the issue, there’s always **an external blame**. Recession, city policies, denomination, etc. 6. When a Church seems to be failing, the **leadership start to reorganize** instead of facing the problems. Internal politics become the issue rather than the actual issues. 7. **The leaders withdraw.** Then things really start to slide. Once a Church hits the next step, Step 4, it almost becomes impossible to pull out of the downward spin. May the Lord help us see the errors of our ways before we reach this step! **Categories:** Communication Strategy **Tags:** church failure, decline, denial, peril, risk --- ### [Is It Time to Hit the Reset Button?](https://beknownforsomething.com/is-it-time-to-hit-the-reset-button/) **Published:** August 2, 2009 **Author:** BKFS **Content:** What a year this has been! Now Newsweek and CNN declares “*The Recession is Over!*” Well, not so quick. **There’s a problem with this wonderful statement.** Upon reading or hearing this wonderful news, most people expect that we’re “back to normal”. And we’re not. **Unemployment is still high.** People are just barely deciding to open their wallets and businesses are still suffering. Have you been out shopping lately? It seems that EVERYTHING is on sale. A clothing place I frequent, had a sale where you buy one suit, get two free. They also had 50% off of all clearance prices. Sales on top of sales. It’s all crazy! I wonder who actually pays full price for anything any more. ![reset-button](https://www.beknownforsomething.com/wp-content/uploads/2009/08/reset-button-300x225.jpg "reset-button - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Then the government chimes in and says, we’ll give you money for your junk vehicles. And we steamrolled through $1 billion in less than 4 days. All to get us to buy “already heavily discounted vehicles”. And even Chrysler offered to match the government cash up to $4500. It’s weird to think that since the government owns Chrysler, the government is giving $9000 toward a new vehicle. **When it comes to salaries,** we realize we can’t expect increases this year. The media also has a steady chorus about the evils of bonuses. And those who have lost their jobs are willing to take lower pay in order to reenter the work force. One of my friends lost his job and was rehired at a lower rate to do the same tasks all within a few weeks. **Businesses are down-sizing and plants are closing.** All to scale back to the weaker demand. Luxuries have returned to what the word means. Scarce, not affordable and something we rarely get to do. Airfares have dropped and vacationing locations are reducing prices all to woo the vacationers who has developed into a new beast. The *staycationer*! We’re discovering our own back yard and stopped pouring money into a crazy short-amount of time. All for the sake of “fun”. **So what’s happening? Why are they saying the recession is over?!?** I think it’s a subtle way to say: this is the new reality. The master reset button has been pushed. Like the realization that the world has changed after 911, today, we need to “get over” the recession and hit the “reset.” **Here’s what I believe are things that need resetting:** 1. **Average personal savings are up to 6% or so.** This is still too little. We need to save more for retirements, your children’s tuition and a sizable emergency funds. 2. **In order to end this crazy recession cycle though, we need to spend.** How to do both? We need to spend smartly. More on necessities while we continue to save. The deal prices are soon going to become the “norm”. Perhaps eating out needs to become more special again. 3. **Find a way to offer your services or products for less.** It’s the new world and the new reality. That usually means paying less for your supplies and employees. Sadly, we need to back up economically. This means you’ll get less as a business owner too! 4. **Have a strategic plan.** Work smarter not harder. The more you integrate all your plans together the more money you save. Often, your suppliers will offer you more for your money if you purchase packages and larger plans. The world’s a new place! How are you going to hit the reset button? **Categories:** Business Essentials **Tags:** emergency fund, government, Money, Recession, reset button, strategic --- ### [Step 2 to Church Failure: Foundational Issues](https://beknownforsomething.com/step-2-to-church-failure-foundational-issues/) **Published:** August 2, 2009 **Author:** BKFS **Content:** *It seems understandable for a church to take the leap from Step 1 (Hubris) to Step 2.* When your organization realizes great success, and you arrogantly attribute that gain as something you deserve, the church leadership starts to think they can do anything. **That’s why Step 2 is the “undisciplined pursuit of more”.** More what? Everything! ![sandcastle](https://www.beknownforsomething.com/wp-content/uploads/2009/08/sandcastle-300x225.jpg "sandcastle - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Churches (as well as individual Christians) exhibit this in two ways: 1) they fall into the trap of materialism and 2) they pursue growth faster than they should. **Sadly, materialism has crept into the Church like it has in Americans and Canadians.** The economic disasters of the last year hopefully have taught us a huge lesson. Even back in the book of James (chapter 5) cautions us of hoarding and accumulating wealth. “The love of money is the root of all evil” is another favorite verse in the Bible. *Money isn’t the issue, it’s the hoarding and love of money that is the downfall.* God has been working with me in the last few months about how much “stuff” I have. We have boxes of things that we’ve never opened and many items that aren’t used but sit on the shelf collecting dust. A quick look in our cupboards and refrigerator says we are spoiled! Often, I’ve been quick to say “how blessed” we are to have so much. Perhaps we should say how it demonstrates our sinfulness rather than our blessing. Ouch. Just as we often confuse wealth as a sign of spiritual wellness, the **Church can also equate “big” with “great”**. God doesn’t always want huge churches, He just wants healthy spiritual growth. This sometimes leads to larger churches, but the goal of a Church shouldn’t be “large”. When a Church pursues getting big when there are obvious concerns with leadership or congregation, it’s a sure sign of Step 2. I’m not saying growth is a bad sign, I’m saying that the undisciplined pursuit of “huge” is the concern! **Step 2 also has leadership issues.** *“How the Mighty Fall”* points out that as organizations grow and pursue more and more, often the wrong people end up in key leadership roles. **I believe this is an issue in the Church too.** Take a look at the key people who are managing and directing the major ministry sectors in your church. Are they the right people? Do they have a heart for the Lord and understand the core principles of your church? Do they support the Senior Leadership with loyalty and are they willing to do whatever it takes to make the church great? ?*Having “yes” people in key leadership roles is having the “wrong” people.* **In order for a Church to grow, it requires the right people to handle responsibilities.** These leaders need to be held responsible for accomplishing certain goals. Sadly, in the church, leadership don’t even have goals and a vision. According to his book, Jim Collins observes that during this second step, Leadership succession issues arise. He shows that for organizations not actively training and preparing people to take these key roles, failure is inevitable. **It seems so obvious.** However, to some extent, we all “explain away” these issues in the Church and don’t fix them. We just try to grow in other areas. It’s like building a mansion on the wrong foundation. All together now, “The foolish man built his house upon the sand…” **Categories:** Communication Strategy **Tags:** Bigness, leadership, Materialism, More, Responsibilities, Roles --- ### [4 Criteria to the Right Logo](https://beknownforsomething.com/4-criteria-to-the-right-logo/) **Published:** July 26, 2009 **Author:** BKFS **Content:** *It’s like saying a person’s daughter is ugly.* Companies often come to us to help them develop a “brand”. At PinPoint, we have a process where we examine certain qualities of an existing brand before we propose “next steps” for a company. We want to make sure that the current “visual brand” (the logo) is worth investing a branding strategy. **Here are 4 of the criteria that we examine:** **Easily Read.** Have you ever had someone mispronounce your company name when they look at your logo? It’s not a good sign. Your logo HAS to communicate your name properly and then your brand promises. If it doesn’t easily state your name, change it. There are so many readable fonts to feel forced to use indecipherable ones. ![20061213mcdonalds](https://www.beknownforsomething.com/wp-content/uploads/2009/07/20061213mcdonalds-150x150.gif "20061213mcdonalds - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")**Simple to Draw.** I often say that an elementary school child should be able to “doodle” your logo. Think about some great brands (Apple, Pepsi, McDonalds, etc). Their logos are so simple that you could draw them easily so that others could know what brand you’re thinking of. What about yours? Overly complicated logos are forgettable. Simple isn’t always easy, in fact, it takes us longer to develop a simple design than a complex design. We feel it’s worth spending the extra time! **Memorable.** The purpose of a logo is to be a visual image that “sticks” in the mind of your audience or potential audience. The sign of a good logo is a symbol that becomes a “skeleton” that a brand’s meat can hang on. If people don’t remember the “hangar”, they won’t remember the “stuff” of the brand. **Current.** Even the great brands update their logos. Pepsi has changed it’s logo almost a dozen times since they were created. The same for many other brands. *The reason?* Because a brand has to look current. Or people will **not** see you as product for today. Fonts, colors and design need to updated on a regular basis. I’m not saying to make a *brand-new design* every time, but subtly “tweeking” the design is necessary from time to time. Sometime being so close to the design is not a good thing (think how parents think their kid is the best looking). So ask someone (or us!) about your logo. If it was not professionally designed, chances are that it’s in drastic need of change. And please, let us off the hook… it’s hard to say that your “baby” needs some work. **Categories:** Brand Strategy, Design Essentials **Tags:** change, design, Logo, simple, update --- ### [Step 1 to Church Failure: Easy to Fall Into](https://beknownforsomething.com/step-1-to-church-failure-easy-to-fall-into/) **Published:** July 26, 2009 **Author:** BKFS **Content:** **Hubris:** noun; *excessive pride or self-confidence.* **Proverbs 16:18** says that, *“pride comes before destruction, and an arrogant spirit before a fall.”* Perhaps this biblical admonition should make step one obvious. According to Jim Collins, when he analyzed the failing businesses in his study, they all started with Hubris bred by success. I believe that, like scripture says, Church demise starts with excessive pride too. According to the book, *“How the Mighty Fall”*, the author, Mr. Collins, points to various types of hubris. I hadn’t thought that there’s different ways to be prideful, but as he points out, pride acts out in several ways. Often, if we think that hubris looks a certain way, we may overlook the fact that we (or your church leadership) are exhibiting this sin. **Success Entitlement that Leads to Arrogance.** A Pastor who is wildly successful often starts becoming confident in his decisions. It then gets to a point that “Success” is deserved. Pastors start to act like they can change everything and anything — and never be concerned that they will fail. Changing service times, rearranging Sunday School classes or altering service structures. I’m sure there are lots more. Change is fine, but success isn’t guaranteed. When concerns or failure is discussed, a hubris leader will ignore the negative and expect success. **Neglect of the “Main Thing”.** We’ve all seen the circus act where a person starts spinning a plate on a stick, then they start others, and even more. Eventually the person has to go back to the first plate and take care of it, or it’ll fall. Once there’s so many plates in the air, it becomes harder and harder to keep the “first plate” spinning. Pastoral leadership has to determine what their “main thing” is for their church (that helped create success in the first place) and make sure it’s getting the attention it deserves. Many Pastors don’t even know what their “key service” is — and they seek so many random things (expecting them to succeed) that everything eventually crashes. **“What” replaces “Why”.** A congregation or leaders become so involved in the “what” of programming, that the programs take the place of the “why” of the program. Understanding and insight must always rule. But the arrogance of some Pastoral leadership forgets why the Church is having success and simply start more and more programs — and of course, expect success. Preaching that the congregation must be at services is different from teaching on the support of believers and encouraging on another. **Decline in Learning Orientation.** Almost every successful leader that I know has an insatiable desire to learn more. They study and ask questions to everyone they run into. Even at the height of success, they continue to seek ways to get better from others and sample opinions of people in their audience. This is why deacon boards are in place — much like boards of directors — they offer insight. Once hubris taints the leader, they start to feel like they have all the answers, so often you hear the leader “telling” instead of “asking”. **Discounting the Role of God.** Jim Collins calls it luck, but as a believer, I invalidate luck. God is in control of every situation, and when good things happen, it’s because of God. Period. I believe that the Proverbs 16:18 warning indicates a fall because, we as leaders, start to feel that it’s our rules, policies, programs, intelligence that leads to success — and God doesn’t enter the picture at all. I’m not discounting all those important things, but they aren’t “key” to success. God is. If you’re like me, once I read these in the Collin’s book, I prayed that I certainly hope that pride isn’t in my life. *“Lord, please wash it from any of my thoughts and actions”.* But for those Churches that don’t pull back from this Step, they are destined for the next. We’ll review that next week — I post these Sunday evening. What are your thoughts about pride? Hubris? What are some examples you’ve seen in Churches? **Categories:** Communication Strategy **Tags:** change, Church Perspective, fail, How the Mighty Fail, hubris, success --- ### [Do you have different Audiences?](https://beknownforsomething.com/do-you-have-different-audiences/) **Published:** July 19, 2009 **Author:** BKFS **Content:** I’ve been in Canada for the last 2 weeks. It’s my homeland. We’ve been privileged to work in the US for the last 10 years and every summer my family visits relatives in East Coast Canada. ![p72s_tim_horton_drive_thru](https://www.beknownforsomething.com/wp-content/uploads/2009/07/p72s_tim_horton_drive_thru-150x150.jpg "p72s_tim_horton_drive_thru - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")While I’m there, I visit with former co-workers from marketing agencies I’ve worked at. And of course, I’m a consumer of uniquely Canadian delicacies, like *Tim Horton* donuts, Seafood Restaurants, *BeaverTail* Pastries and other brands that we have in the States, but they are different in Canada. *Mountain Dew* has no caffeine in Canada (not sure why!), candy bars use different tasting chocolate and recipes, *Costco* and even *Walmart* boast about their “proudly Canadian” products. **I’m amazed at the how different the US and Canada are,** and each year I seem to see an increase of how advertising and marketing is unique in the two locations. This year I saw many product claims that were Patriotic (Canadian) and, with the Winter Olympics coming to Vancouver next year, they have Olympic themes everywhere! *Why so different?* Because the people are different. And so are their interests. *It reminds me of a simple business principle:* **Every company targets different demographics.** It’s so rare that two companies have EXACTLY the same people in their sights. So it begs the question, “How do the different demographics affect your product, your vision, your brand?” It’s what makes you totally unique! If you’re marketing to a different demographic (whether state to state, community to community or even country to country), you need to examine your brand “promises” and consider changing based on the people. In Canada, the same products that we see in the US, have very different advertising and marketing. In fact, many companies and products have totally different groups giving creative and direction. For the most part, small to medium-sized businesses need to start with identifying who their (one) targeted audience is first. I would recommend building your business on the most limited group of people possible first, before branching out to multiple demographics. **Can you describe your audience in every detail?** Male/Female? Age? Likes/dislikes? The more you can, the more you can give them benefits that fit them. Try it, start with “My core, target audience is…” **Categories:** Business Essentials, Communication Strategy **Tags:** audience, BeaverTails, Canada, marketing, products, target, TIm Hortons --- ### [The 5 Steps to a Failing Church](https://beknownforsomething.com/the-5-steps-to-a-failing-church/) **Published:** July 19, 2009 **Author:** BKFS **Content:** I have the privilege of traveling around the United States and Canada as I speak at Church conferences and meet with Pastors. I visit with them and hear about various programs and leadership issues. In the last year, it seems like the stories of success have been outweighed by stories of dismal projections and lack of funds. *It’s a shame.* On the other hand, I continue to hear about exciting Ministries that are succeeding, improving and growing. I’m often questioned, “Why do some Churches succeed and others fail”? *First, I don’t have all the answers.* Second, I find it hard to say that I’m an expert on this topic, however, I’m an active observer of the church and I want it to succeed. So, I set out to start examining some of the stories and started to consider why disaster is looming over some local bodies of believers. Then as a summer vacation book, I started to read, *“How the Mighty Fall”* by Jim Collins. ![41oqeogjifl_sl500_aa240_](https://www.beknownforsomething.com/wp-content/uploads/2009/07/41oqeogjifl_sl500_aa240_.jpg "41oqeogjifl_sl500_aa240_ - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Many of you have read his book, *“Good to Great”* and have gleaned many great (no pun intended) teachings of why companies have succeeded. Not to reiterate the entire book, but to summarize in an overly simplified fashion, *“Good to Great”* (G2G) examines and compares companies that have had meteoric success to see if there is a pattern. Then Jim reveals the statistics that led to patterns. And from the book, one can march their organization through similar steps and therefore become “great” too! Because I’m a branding student, I often have taken my knowledge of secular Marketing Communications and adapted it for the Church. It’s not a perfect fit, but I believe the Church organization needs to follow basic business principles or it risks failure. And *“How the Mighty Fall”* (HTMF) is all about failure. In an opposite approach to his G2G book, Jim examines why companies fail. And he expertly researches and compares companies that were once great and have nose-dived into failure. From watching how similar companies in the same categories rose above “external problems” (the same ones that could be blamed for the failures of others), he purports 5 steps that are similar in all the failed companies. Like G2G, I believe that HTMF has tons of information for the Church and why I think Churches suffer sometimes to failure. The good news is, as the book states, that a company (and I believe, Church) can recover from all the sequential steps except for the 5th. And even then, with the living organism called the Local Church, God can even bring it back from the 5th possibly. *Ready to learn?* Are you ready to change if you find yourself in one of these steps? Every Sunday for the next 5 weeks, I’ll be posting each of the steps, one at a time, and tying them to the Church. My thanks and credit to the wisdom and research of Jim Collins. **Categories:** Communication Strategy **Tags:** Book, Church Perspective, Failing, Good to Great, How the Mighty Fail, Jim Collins, leadership, Succeed --- ### [I'm humbled by Philippians 2.](https://beknownforsomething.com/im-humbled-by-philippians-2/) **Published:** June 28, 2009 **Author:** BKFS **Content:** My 15 year old son just got back from a missions trip in Baltimore. He shared lots of stories and opportunities of witnessing to people on the street, to convicts in prison and to church congregations. He’s a genuine teenager, so his eyes lit up when he talked about the meals and snacks he devoured and the fun he and his friends had while doing ministry. It made my day to hear his stories. **There’s joy in serving Jesus!** **But there was only one thing he talked to me about *twice.*** One of his devotions he had one morning, pointed him to what he called “his new favorite verses”. After church today he brought me the verses to read. He exclaimed, “I love these verses!” When I read the short passage, it occurred to me that we all can learn principles from them (like all scripture). If you’re someone in leadership at a church, there’s lots to be learned! The passage is Philippians 2: 1-4. The *Message* puts it this way: 1-4If you’ve gotten anything at all out of following Christ, if his love has made any difference in your life, if being in a community of the Spirit means anything to you, if you have a heart, if you care— then do me a favor: Agree with each other, love each other, be deep-spirited friends. Don’t push your way to the front; don’t sweet-talk your way to the top. Put yourself aside, and help others get ahead. Don’t be obsessed with getting your own advantage. Forget yourselves long enough to lend a helping hand. **Did you get that?** If we *truly* love Christ, we’ll do the following: 1\. **Agree with each other.** Wow. Our churches are known for this, eh? Nope. That’s why church business meetings can sometime take a twist. But putting it another way, “try to get a consensus”. I’m not talking compromise of essential beliefs, but when it comes to running the church, it’s up to you to make sure that people are happy and agreeing. How are you doing? 2\. **Love one another.** This is the reason for everything. Do you love your congregation? Really love them? When’s the last time you complained about having to meet with someone or visit someone in the hospital? Ouch. 3\. **Don’t always want to be first.** I’ve been to a lot of churches where the Pastor demands that he’s the leader. He’s first! It’s all about his decision. It’s one thing for the congregation to give him this place. But it’s another for the Pastor to “lord” it over them. 4\. **Don’t sweet-talk your way.** Sermons/messages are often a way to convince the congregation to agree with the Pastor, and not scripture. People in the pews can see through the kind, sweet words that are leading to a request. 5\. **Help others get ahead.** Do you truly want the church members to succeed? The average Pastor doesn’t even know what businesses or occupation that their members are in, unless they in some way help the church in that occupation. In order for us to know how the other can “get ahead”, we need to know about them. 6\. **Forget yourself.** We can all hear that again. Possibly one of the hardest commandments of the Bible! 7\. **Lend a helping hand.** We all need to be reminded that to be a leader, we *must* be a servant. The Pastor that I grew up with, was often seen helping out one of the parishioners at their home. Or in their business. Now, Pastors often don’t even take the time to shake hands with people after the service. It’s a shame. OK, I’m not a Pastor. All these things speak to me as a father, a husband, a business owner, a friend. **I fail at all of these.** Let’s try practicing these principles so that the world will see us as self-less people. People who care and love. I’m going to start with *me* this week! **Categories:** Communication Strategy **Tags:** agreement, leadership, love, missions trip, philippians, self-less --- ### [6 Reasons I'm going to Miss Billy Mays](https://beknownforsomething.com/6-reasons-im-going-to-miss-billy-mays/) **Published:** June 28, 2009 **Author:** BKFS **Content:** I don’t quote too many celebrities but it seemed that Billy Mays came up in my speech this past year more than any other celebrity. A *celebrity*? Well, considering that most people know his name and what he did, I would say he’s the best known spokesperson ever. ![5_61_062809_mays1](https://www.beknownforsomething.com/wp-content/uploads/2009/06/5_61_062809_mays1-300x225.jpg "5_61_062809_mays1 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")**He died today.** Age 50. Discovered in his home by his wife. *“But wait! There’s more!!!”* he would boom. And his public life reminded us of 6 things in the “how to sell” manual. And you need to master them as a business owner. “Read on!” I say in a higher pitched Billy Mays voice… 1\. **Have passion for your product.** Billy Mays not only knew everything about the product he was selling, he had genuine passion for it. You could tell that he realized every reason for people to want it and then fell in love with the way it would help the consumer. He was genuine — if you don’t have authenticity in this step, your audience will sense it and be skeptical. 2\. **Discover something unusual, almost unbelievable about your product.** Billy Mays (or at least his writers) always revealed a very interesting thing about the product. As he revealed it, I would often realize that I had a problem I didn’t even know I had. And that product would fix it. It was always unusual enough to leave you talking about the product. 3\. **Yell your benefits.** Billy not only talked about the benefits of the product. He yelled them. In order to do this, you have to know the “pain” that you’re relieving. And rehearse listing them. Each of benefits reminds the consumer of their need to purchase. If you say it loudly, people hear. We often say that in print materials. If you have a key benefit, say it loudly! Make sure it’s big and bold! 4\. **Develop the art of the metaphor.** Billy Mays’ commercials always demonstrated the product in a “real life” demonstration. One that’s almost unbelievable. Like the magical glue that will mend a parachute that you would use to jump from a plane with. Like anyone would try that! But then before your eyes, you would see it. Or the worst stain in the world would be “lifted off” the fabric. Metaphors connect the dots for the consumer faster than if you allow them to think of them. 5\. **Develop your style.** In the news reports today, they often talked of Billy Mays’ style. And did he ever had a style! What’s yours? Will you be remembered after the sales? You need to develop your own style, not Billy Mays’, one that matches who you are. 6\. **Know how to finish your pitch.** It’s one thing to know your benefits and have an unusual style in promoting your product. But it’s another thing to sell it. And that comes in the finishing. You have to know how to *close*. Billy Mays’ had 30 or 60 seconds to do all that and then get people to pick up the phone and buy. Business owners often can’t do that (about their product) in several minutes! Billy would often add “one more thing” that was time-limited, or “if you act now” you get a better price. All these things encouraged the consumer to respond quickly. Every commercial ended with a clear “call-to-action”. I could write lots of other lessons you could learn from Billy Mays! He added so much to the art of the infomercial. I’ll miss him. And so will the products that he hyped. Rest in peace, Billy! **Categories:** Business Essentials, Communication Strategy **Tags:** billy mays, call to action, pitch, sell, selling --- ### [3 Things I Learned from My Father that I Use Daily](https://beknownforsomething.com/3-things-i-learned-from-my-father-that-i-use-daily/) **Published:** June 21, 2009 **Author:** BKFS **Content:** **Happy Father’s Day!** Today is the day that we honor the guy who was our male leadership while growing up. Think about most of your relationships and friends — how many Fathers of them do you know? If you’re anything like me, I rarely know their Fathers (or even met them)! *Isn’t that weird?* But so much of who we are, is based on who our Father was (or is). Your friend probably turned out the way they are (at least partially) because of their father’s influence. **And so did you and I.** **![dsc05635](https://www.beknownforsomething.com/wp-content/uploads/2009/06/dsc05635-300x225.jpg "dsc05635 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I confess that I’ve been heard to say, “I hope I don’t turn out like my Dad.”** We haven’t really had a close relationship. I could tell you possible reasons I think that happened, but perhaps that’s another time and only for very close friends. But the older I get, the more I see how my Dad has influenced me. **And today I honor him** (as the Bible commands us to do). I’m a Creative Director. And I do believe (even though I know my Dad couldn’t tell you what I do specifically in my career) that he, Abner Donald MacDonald, paved the way to who I am and what I do every day. I suppose I should stop at his name, and tell you he hates his first name, so he always was known for his middle name, Donald. And it’s that name that I was given for my middle name. It’s unusual, but it’s distinctive. **Here’s the 3 things I learned (in retrospect) from my Dad.** - **Be Organized.** Dad was a telephone man. My earliest recollection of him was driving in his telephone truck (hunched down in the front seat since it was against company policy to be seen in the cab with him). He used to explain to me, “I hate when someone borrows the truck, they don’t put things back where they belong. And there’s a place for everything, and everything should be in its place.” In his workshop in our basement he followed the same rules and lectured to my brother and me about the “everything should be in its place” on a regular basis. My kids and the people I work with “may” have heard similar words from me. - **Solve Problems.** Dad was always called as a problem solver when I was growing up. Mom would need something built, an electrical issue corrected or the church would want the PA system to do something that no one else could get it to do. And Dad would listen to the issues, sit quietly for several minutes (sometimes doodling on a scrap of paper) and then a light bulb would metaphorically ignite over his head. Then, don’t you dare stand in his way while he fixed whatever was the task.Dad knew how to use his knowledge (or group of friends) to fix anything. He seemed to join somewhat disjointed tidbits of knowledge to create “just the right” solution. I follow a similar path and pride myself on “figuring” out solutions. Every problem needs a solution.Even though I only watched from afar, I often remember Dad doing similar tasks, as I saw a board, nail, wire or “persuade” an obnoxious part into a location it doesn’t want to go. And it’s those tasks that allow me to troubleshoot computer and client issues daily. - **Have standards.** Dad always knew what he believed. He raised us to love the God he served. We were at church every time the doors were unlocked. He also clearly states his “take” on something. This can also be seen as obstinate. And head strong.*Hmmm, I think I’ve been called that by people close to me!* Everyday, there are so many things that land on my desk that I have to evaluate and determine a direction. A great book called “*Whack in the Side of the Head*” says that in order to be successful in the creative process, we need to accomplish 4 different roles: Explorer, Artist, Judge and Warrior. Dad, taught me how to be a warrior of my ideas. How to embrace things that I feel are right — and to not compromise who I am. I’m sure if I thought a bit more, I could come up with even more ways that my Dad has influenced me. Some for the bad, but many for the good. And although he’s gotten old and his body and mind are failing him, I honor him for the sacrifices he and my mother made for me. And as I live my life and replicate similar “life” circumstances, I start to understand more about the reasons for his behavior. **Thank you Dad for who I am!** **Categories:** Business Essentials **Tags:** Creative, Father, Learned, Problem-Solver, Warrior --- ### [That's Delicious!](https://beknownforsomething.com/thats-delicious/) **Published:** June 21, 2009 **Author:** BKFS **Content:** I’ve posted several times in the past months about twitter and Facebook. It seems that I’m on these websites everyday. They’ve become part of my life. **Can you imagine ever saying those words?** The internet has only been around a little more than a decade, and it seems like I’m googling, facebooking, browsing, blogging and surfing many times a day. Every day. And I never even used those weird words 5-6 years ago! How did we get along without it? I rely so heavily on the “net” for research, entertainment and communication. About half the emails I get point to an internet link and the first place I turn to for news is… you guessed it, a website! **Are you with me?** I hope you’ve attached yourself to this wonderful knowledge source. Pastors can find so much online. In fact, I rarely ever pick up my Bible when doing Bible study — I go to my favorite Bible Study websites and [BibleGateway](https://www.biblegateway.com/). Online, there’s also so many corresponding commentaries on passages I’m studying — and in a few minutes I can browse a bunch of them. Incredible. Recently I jumped on a website that I’ve heard about but never went to. And it’s amazing! ![delicious](https://www.beknownforsomething.com/wp-content/uploads/2009/06/delicious.jpg "delicious - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Everyone should have an account on it.** It’s Delicious.com - **Here’s what it is:** Essentially it’s a place to bookmark your favorite websites. It’s online, not browser specific, so even if you’re at someone else’s computer, you can retrieve (easily) all your bookmarks. - **What you may be saying right now:** *“Wait! I already have a way to bookmark websites!”* But this is so much different. Keep reading! - **The Benefits:** I had over 200 bookmarked sites on my browser before I found Delicious. When I needed a site in my bookmarks, I had to scroll through a bunch of addresses and remember what each was for. Well, Delicious is so much more simpler. First, when you get to a site you want to read later or refer to later, you click on “Delicious” — a link that’s in your browser toolbar. *This link is added in the easy registration process.* Then a window pops up that has the link to the page you’re on. It prompts you to create keywords (called tags) — this allows you to find the bookmark by keyword, not the address! Once you have a bunch of bookmarks, you can combine tags and narrow your search. Say you have 20 bookmarked sites for “travel”, you can search for “air, travel” and only get the airlines. - **Wait, there’s more!** This is more than a bookmarking site! It’s also (take a deep breath) a social networking site. You can create a group of friends and every time you bookmark something, you can indicate that the bookmark is public — which allows your network to see your bookmarks. And vice versa! That way you can share your favorite sites with your friends AND when you search for a tag, you are searching for bookmarks in your ENTIRE network! Now that’s collaboration. *Imagine the possibilities!* So what are you waiting for — **go register.** It’s free. And easy. And it’ll make your time on the internet more valuable — and if you’re like me, your memory is not as good as it was a few years ago. Delicious helps you remember websites you wanted to remember. What are other sites that you rely on as a Pastor? I’d love to hear them! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** bookmarking, delicious, finding, internet, Pastors, tagging, web --- ### [4 Surefire Ways to Stop Burnout.](https://beknownforsomething.com/4-surefire-ways-to-stop-burnout/) **Published:** June 14, 2009 **Author:** BKFS **Content:** Our family is starting to plan our summer vacation. We go to Canada to renew our immigration, see family, catch up with friends, and visit Canadian clients. It’s a rushed time with lots of demands for me. We enjoy the mild temperatures, eat pounds of lobster and try to get a day or two for a family activity. And, later in the summer we try to get away to the beach. **This is the true vacation.** No clients, no work. Just sun, surf, family and relaxation. What do you do to relax? Do you really need to? We live in a day that business owners work an average of 12-14 hours a day. And we only sleep 6-7 hours a night. That doesn’t leave a lot of extra hours for anything. And that’s why *burnout* is so prevalent in business owners. Don’t get me wrong, I love what I do. I love the hours I spend at work. I wouldn’t want it any other way. And I hope you agree too! **But in order to protect ourselves from burnout, I recommend these 4 things:** - **Friends.** Develop a true friendship with at least one person (outside of work). Be able to share unconditionally with them — your dreams and your frustrations. My wife is a wonderful friend who I share these with. I’m not great at friends that are guys (it’s always been a source of constant frustration for me — but that’s a totally different issue). But I would encourage you to have someone of the same sex to share with too. They’ll understand your psyche, challenge you and sharpen you. - **Relax.** Learn how to get away. We don’t have a lot of extra time on a regular basis, but it’s necessary to learn how to separate yourself from your work. Even if it’s a couple hours of mindless TV, reading, or meditation. Vacations are often days of trying to stop thinking about business, but it’s hard. But you need to get away. As much as we think we’re necessary, your job can survive without you. You may have to work on the next point… - **Delegation.** Learn to rely on someone else. Try it. If it fails, choose a different person or train/educate the person to be better. Part of delegation is giving responsibility and then holding the person to it. Reward or punish. When you have the right people, like I do, it’s a huge weight off your shoulders. - **Get some Sleep.** Experts say we need 7-9 hours of good sleep. And I’ve heard that the more time asleep before midnight, the better. I also recommend going to bed and getting up around the same time each day. It’ll add to the habit of it and make it easier to get to sleep. Invest in a great mattress and pillow. It’s that important! Try some extra sleep for 2-3 weeks and you’ll see that your daytime hours will become more productive. And you’ll feel better too! **One thing that every business needs, is an entrepreneur.** That’s you! Someone with dreams, goals and a vision. You can only do that if you’re rested and have energy. So, go ahead, and plan a vacation. It’s part of your business! **Categories:** Business Essentials **Tags:** burnout, delegation, entrepreneur, sleep, vacation --- ### [3 Church Audiences You Need to Know.](https://beknownforsomething.com/3-church-audiences-you-need-to-know/) **Published:** June 14, 2009 **Author:** BKFS **Content:** *“Who is my Neighbor?”* A Law Expert asked Jesus this question immediately after hearing *“love your neighbor as yourself”* and Jesus used the parable of the Good Samaritan to answer it. “A neighbor is the one who shows mercy” is the loose translation of the answer. **Often people ask me how to locate an “audience” for the church.** “Who is my audience?” they might as well ask. I’m not adept at parable telling so, unlike Jesus, I’m just going to take a stab at telling you the answer, except without the allegory. **• External Audience.** This is often the group of people that most churches consider their “audience”. We call it your *potential audience*. The people who most fit your church’s “DNA”. They are the people that will be attracted by your message, your members, and the unique qualities of your programming and benefits. ??That’s the joy of the local church. And why everyone doesn’t go to the same church. God intended us to encourage one another and share the good news of Jesus in the local body — and we all know that we tend to “flock” together in similarities. But we all have the same ultimate message. *Two things to consider:* What’s your DNA and your Benefits? How would you describe the Demographics of the church and your community? These answers will help you discover the external audience you should pursue. *Point of Caution:* like the Parable of the Good Samaritan, we should be reaching out to EVERYONE with mercy. It’s not to say that they’ll end up in your church, but instead, you can introduce them to our Savior and then another church that will better fit their needs if necessary. **• Internal Audience.** This is an often forgotten audience. We usually reach out to the external community to show mercy and compassion while forgetting those in the pew. *Two things to consider:* We need to meet the member’s needs by listening to their concerns and hearts — through sermons and assistance. Often (again like the parable) we “walk on by” those within our walls to assist those outside. Also, in marketing, we must give our members materials to remind them of the benefits of the church and materials that they can pass on to people they know. Remember, we all flock together with people similar to us. So what better way to outreach than for your own members to do it. *Examples:* Postcards, brochures, custom web pages, social networks, etc. pop into my mind as some easy ways to do this. **• Yourself.** You and your staff are an audience. How is the church showing YOU mercy? *Two things to consider:* You need to protect yourself and your family. Spend the time you need to develop a relationship with your wife and kids. Too often I see or hear of Pastors who have family issues that aren’t good testimonies for the church! And you also need to endeavor to grow. Education, reading books, seminars and a personal devotional and prayer time is needed. What have you done for you lately! The church has been called to pursue an audience. Let’s pursue all three of these audiences with passion! Any “real life” suggestions for others reading this? **Categories:** Communication Strategy **Tags:** audience, external, internal, marketing, neighbor, reach --- ### [Not all 'Graduations' should be Celebrated.](https://beknownforsomething.com/not-all-graduations-should-be-celebrated/) **Published:** June 7, 2009 **Author:** BKFS **Content:** It seems that everyone (including the media) is talking about Graduation. I guess it happens every year around this time. Presidents, Senators, and famous people deliver speeches that pass their “wisdom” onto the next generation. It’s a picture opportunity and a way to get free press. And it’s a great time to gather the family around and celebrate achievement. Sometime, *however*, I think people take it a bit too far. *USA Today* recently had a picture in their domestic news section of a very proud Father raising his son high above his head. The boy was wearing the familiar mortar board cap, the long flowing black gown and he was clutching a diploma, with a broad smile on his face. He was graduating from Kindergarten. Newsworthy? I don’t think so. **Why do we fixate on graduation so?!** Looking back at my life and the graduations I’ve attended and participated in, I see them as milestones. **Goal completions.** Striving to do the best you can by a certain day. My younger son “graduates” from Middle School his year. To him, this is huge. Remember all the hard work and study you did for your final exams? Was there something magical about the date of graduation? Nah. It was probably determined by it’s convenience on the school calendar. A date that would allow enough time for the teachers to get their lectures done and give the student enough time to get a job (so you can get enough money to return to your next course of study; or start a career). **I’m a goal setter.** I believe that if you don’t write your goals down you’re not going to go to the heights that you are able. I also think all business owners MUST set goals or tasks will take longer than they should to get done. And you won’t accomplish as much either. Imagine if students were allowed to complete their studies as they saw fit! **Well, that’s how I was raised.** My high school was structured as a self-learning academy with only one teacher to serve the whole high school. We knew how much needed to be done by the end of high school, where the textbooks and syllabuses were, and they let us set the pace we wanted to take. OK, we also had strict encouragement along the way from the administration and parents. But we were also motivated. Here are some things I learned along the way that I’ve introduced into my business life: 1. **We all need time limits.** They need to be challenging or they’ll become boring. But they need to be achievable or we’ll get defeated. 2. **We need to have curriculum.** Every teacher knows what needs to be done and writes a syllabus for the student to understand what lies ahead. If your employees are left in the dark, they’ll become disgruntled and feel out of control. The more detailed the list, the better. 3. **We all like to celebrate.** On a regular basis we need to stop what we’re doing and be praised for making it this far. This is a happy time. Past failures are only mentioned as a necessary stepping stone to greater things. The bigger the celebration, the more the anticipation and effort to reach it. When we start our career we leave *graduations* behind. I think it’s sad that we do. Sit down and write a list of things that you want your employees (and you too!) to do. Set a completion date goal and start planning a party. What a way to be motivated! Remember, that check points along the way are good to make sure everyone will reach the final goal. Sadly, some won’t make it but for those who do, it’s a victory. So celebrate! **As for Kindergarten graduations?** I still think they’re bogus — considering that we’re training our kids to celebrate reaching a plateau that isn’t even challenging. Have you ever heard of someone who failed Kindergarten? Crazy. What do you think? **Categories:** Business Essentials **Tags:** College, goals, Graduation, management, manager, motivation --- ### [TMI: I’ve been Fired AND Laid off](https://beknownforsomething.com/tmi-ive-been-fired-and-laid-off/) **Published:** May 17, 2009 **Author:** BKFS **Content:** When life deals you lemons, you make *lemonade*. Right? We’ve all heard the stories of famous people who made it big. But then we find out that most of them have either lost it all, gone bankrupt or fired in the past. The stories are everywhere. **So why does it hurt so much for us?** Why can’t we see the silver lining? I always thought I’d never be the one to get fired or laid off. Until it happened. Ouch. I had worked my way up the corporate ladder to be a senior creative director for a big agency. Then I decided that it was time to move on to another challenge. I took a Director of Marketing position with a young up-and-coming technology firm. At that point in my life it was a great choice, considering that I knew very little about technology. I learned the importance of keeping up with computer knowledge, started teaching adult tech classes and began to understand that everyone should know how to troubleshoot their own computers. **Then the technology bubble burst.** You know, mid-90s when the bottom dropped out? And so did my job. My life started to spin as I realized for the first time in my career that I wasn’t going to be able to support our young family. But I was young and resilient. I shot some resumes out and almost instantly got a career opportunity. In British Columbia. About 3500 miles away from my comfort zone. And it was through that experience of commuting with them for 3 months, that God started to make me realize that He’s preparing a path away from the “safe” life he had for me. **Then I had an offer to run a marketing department in North Carolina.** An up-and-coming nutraceutical company that was on the leading edge of technology and customer fulfillment. What hadn’t been on my radar now seemed a lot closer to “the Grandparents”. So we accepted the position, got our work visas and everything fell into place. It was hard to move 1500 miles, but we liked it better than moving coast to coast. Until I realized I was in *worst* job of my life. After instant tensions escalated into heartache, I was fired after 4 months. My life came crashing down again, until I realized I was in the perfect place to open a branding marketing agency. North Carolina. One that could utilize all my marketing, technology and teaching skills. **It was perfect.** Looking back, our transition times difficult and were uncertain. **But every time, God has opened bigger and better doors and opportunities.** ***Best Life* magazine recently polled their readers:** “If you find yourself in a Recession, what are you most apt to do”. 10% said they could start a company. I’m glad I did. And I’m also glad that 90% of the people won’t. I believe there’s a huge opportunity for those who want to suffer through the startup. It can’t be any harder than the pain of losing your job. If you’re thinking a layoff is in your future, **start thinking about the business you can open**. Here are the 3 things you can do right now for very little money! 1. **Look for potential customers.** All your business needs is one customer. Or two or three. It’s that easy. 2. **Cost-saving strategy.** Right now, successful businesses are doing it for less. How can you serve your client(s) for less money? 3. **Business Plan.** The majority of businesses don’t have a written plan. Perhaps that’s why the majority of businesses fail. Google “how to write a business plan” and start today! *What would you do if you got laid off?* **Categories:** Business Essentials, Communication Strategy **Tags:** business plan, Challenge, employment, fired, jobs, laid off, marketing plan, strategy --- ### [Have you doubled your waist size? Learn why you should calculate it!](https://beknownforsomething.com/have-you-doubled-your-waist-size-learn-why-you-should-calculate-it/) **Published:** May 17, 2009 **Author:** BKFS **Content:** I spent the last week in Long Beach, California speaking at the WFX conference. I met lots of talented people and was able to pour a little of my branding and marketing knowledge into their capable hands as they work for God. I’m blessed to have the opportunity. I also got to do my favorite thing. **People watch.** I attended my first **tweet-up** (strangers who follow one another on Twitter, get together for fellowship at a predetermined location); it was great to meet in person the very small photo icon. In the airports and hotel there were also great opportunities to hone my skills. So many people with so much on their minds. All thinking that their “lives” are crucial and pivotal to the day. ![lgb](https://www.beknownforsomething.com/wp-content/uploads/2009/05/lgb-300x225.jpg "lgb - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")Leaving Long Beach airport today, I arrived almost an hour and a half early, thanks to an early wake-up call from someone on the east coast that didn’t realize I was on a 3 hour delay. I returned my car in and proceeded to the terminals, checked my bag ($15 grumble fee that I just read is going up to $20 soon) and realized how small the building was. I only saw one newsstand and a small cafe. I decided to speed read as many magazine as possible to gain an overview on the last week (since when I travel I don’t have the opportunity to keep up with the news). One of the magazines I picked up had the top winners of the *Biggest Loser* on the cover. They’d lost over 150lbs each. Incredible. How on earth could anyone ever do this? And why are so many of the people I “watched” this week, so overweight? I guess I have to ask myself why am I always hovering just a few pounds over my optimal size? My family and I have tried to watch this current season. Not much changes each year. The same ordinary people who have let themselves slide to a point they feel hopeless. Then they get on the show. But what about those of you not on the show? I often hear people say, “If I were chosen for a national show, I’d lose the weight too”. It’s very telling when you see loved ones of the contestants that are left at home not lose any weight. **Here are things I’ve learned along the way that help me keep (and take) weight off.** - **Have a Reason.** It doesn’t take long to realize the correlation between the increasing waistlines of Americans and increasing healthcare costs. People choose to take drugs rather than loose weight. It’ll catch up to you. If health doesn’t motivate you, find another reason. A wedding, a special reunion or an anniversary. Perhaps that not looking after your “temple” is the reason. - **Set realistic goals.** It’s really not about dropping pounds, it’s about being healthy. I’ve heard a cool way to tell if you’re at a healthy weight. Double your waist size (in inches) and it shouldn’t be over your height (in inches). If you just failed, set manageable goals based on the next two criteria. And don’t start with overwhelming goals, you end up breaking them. Start small and keep going for the rest of your life. - **Eat Less.** I read recently that the average American weighs 18lbs heavier than they did in 1970, but on average is about as active. This is the culprit. We eat too much. I often find myself eating for the sake of eating. The kid’s meals of today are the adult meals of yesterday. Since I have insatiable cravings for fast food, I limit myself to a kid’s meal — or just a non-cheese adult sandwich with light sauces. To stop you from unnecessary eating, chew gum. I like a sweet gum like *juicyfruit* to take away my taste for sweets. - **Be more Active.** Think about all the opportunities for activity in your day. Most people can’t afford the luxury of a fitness club, so look for ways to be more active throughout your regular day. Park farther away from the door. Take the stairs. Do crunches during commercials (don’t let yourself snack on a high-fiber, low-fat food, unless you’ve done 30 crunches for every commercial break in an hour show). Every little bit helps! I’ve just spent a week away, eating out and not going to a good gym. So, I’m going to start over using the summer beaches as my goal. I don’t have to drop much compared to the Biggest Losers. I’m sure you’re in the same boat. *What are ways you shed pounds or get motivated?* **Categories:** Communication Strategy **Tags:** diet, tweet-up, waist, weight loss, WFX --- ### [Your 100 days. Or is that 91 1/4 days?](https://beknownforsomething.com/your-100-days-or-is-that-91-14-days/) **Published:** May 3, 2009 **Author:** BKFS **Content:** This past week on **April, 29, 2009**, we celebrated a huge day. Or at least for some. The media definitely showed up! **It was, of course, the end of the first 100 days of the Obama presidency.** I’m tempted to get into the politics of the day because most people who know me, know that I love to discuss politics. I’m Canadian and can’t vote, but I love to influence people how to vote. I’m tired of hearing people say that it doesn’t interest them or that they could “care less” about it all. ![44140130_10389138001_0206dv-pol-100-days-sj-plus](https://www.beknownforsomething.com/wp-content/uploads/2009/05/44140130_10389138001_0206dv-pol-100-days-sj-plus-300x225.jpg "44140130_10389138001_0206dv-pol-100-days-sj-plus - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")*Au contraire!* Politicians (who we can freely vote for) are the people who adjust our culture. Our businesses and our future. I would encourage you all to watch our leaders now in their decisions and not just before an election (when politicians say what they want you to hear rather than the truth of their actions). **Don’t listen to the “spin” of the media, instead start thinking for yourself and determine if the government is doing what you think is best for your country, business, and family.** To give you an idea of how much you’ve been watching (or missing) just **start by naming the laws that have been signed** or the decisions that have been achieved in the first 100 days. Obama’s been busy. And his actions are going to have repercussions long after he’s out of office. I’ve found it interesting how at the first of the presidency, the “100 days” was said to have been overplayed. Obama said that he doesn’t want to be known for a small period of time, but for his whole 1460 days (or double that if he’s re-elected). But now, the media and even Obama has made this a huge occasion. He even had a national press conference that preempted the prime time lineup on all networks to let you know what he’s been able to accomplish. **So, what does this mean for you in business?** Ah, I’d love to go down the politic path, but instead, let’s look at the general idea. **We all need our 100 days.** Franklin Roosevelt was the one who started this idea with the New Deal. In fact, every request to Congress in his first 100 days was granted. Seems almost like Obama. Both Presidencies were in a time of economic crisis. **In business, it’s crucial to have goals** — that’s why you should know your goals for a certain time period. **We often do quarters.** Which are 91 1/4 days and not 100 days. I’m not sure why they don’t say quarters for the President (since his head may eventually be on one 🙂 — I guess 100 days has a sexiness about it. Here are some things you need to set goals to do in your next 91 1/4 or 100 days. And then based on their outcomes, you need to set goals for the next period. And on and on it goes. - **Revenues** – Know ultimately how much money is coming in, when and from where. - **Expenses** – If this isn’t in check, it can deplete your revenues faster than you can say Obama. - **Marketing Budget** – shoot for 5-10% of your net revenues (revenues minus direct costs) to this. The more you invest properly, the more the revenue increases. So try to invest as much as you can in the plan. - **Marketing Plan** – know what you’re planning to do for Promotion, Price, Place and Product. Look at Print, Web, Social Networking. - **Successes** – shoot for a certain amount of successes. You know how that is delineated in your business — that can be profit, amount of products sold or billable hours. But set goals for it. - **Contingency** – your emergencies — what will you do “just in case”. A lot of people don’t like setting goals because it takes time. But goals are the only way to tell if you’re succeeding — and where! In the current Calendar year, we are past the first quarter and halfway through the second. **So how are you doing?** If you don’t have goals, you don’t know how you’re going to change things to make things better. **So, go ahead… start now!** **Categories:** Business Essentials **Tags:** 100 days, business plan, goals, marketing, obama --- ### [Half of all Americans Use This. Do you?](https://beknownforsomething.com/half-of-all-americans-use-this-do-you/) **Published:** May 3, 2009 **Author:** BKFS **Content:** I was raised in a pretty **conservative home and church** in the late 60’s and 70’s. ![gaither-bill-fully-alive-gdmac](https://www.beknownforsomething.com/wp-content/uploads/2009/05/gaither-bill-fully-alive-gdmac-300x300.jpg "gaither-bill-fully-alive-gdmac - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")We believed that the Bible is God’s literal Word. The Truth. We turned to it for guidance, conviction and answers. I still do! But in the late 1970’s our church hired a “Minister of Music” and he allowed our church to experience “new Christian music”. My Mom was the pianist and I remember the first time she played one of the new songs (which I would now call a cross between gospel, country and jazz) at home, I was hooked. It was better than the standard church organ and piano music that sounded old and stodgy. It spoke to my generation as well as my parent’s generation too! **This ushered in a new era of music in our area.** Our choir started to tour with this new sound and my sister, brother and I started singing this new style in the MacDonald Trio repertoire. It seemed like it was the beginning of an huge new membership explosion in our church. From this increase, our church was able to start a Christian school and it became one of the **largest churches in our area.** Perhaps not exclusively because of the music, but it seemed to be the wave that this growth entered on. Recently, I was talking to a Pastor about **Social Networking.** He was perplexed to think that he should be involved. All the same concerns came up: no time for another thing, not sure if he could use it, not sure if it would ultimately help his local church, etc. I explained to him that if he was a football coach and wanted to find the best football players, a good place to find them is where they hang out. A sports bar, a gym, or the such. He’s not going to “just” find the right players, but instead a large mixture of great people and not-so-great. **But he needs to go where they are.** The same can be said about modeling agents and reality star recruiters. **And Pastors.** In fact, the Bible said that a person looking for people to come to his party should “*go into the highways and byways and compel them to come in*“. That means the paths that people take to enter and leave. The thoroughfares. **WAKE UP CALL!** A lot of people are using Facebook, Myspace and Twitter. **They’ve become the well-traveled roads of our culture.** According to a recent Harris Poll, about half of all Americans are using Facebook, Myspace or Twitter. **Almost 75% of 18-34’s have an account on at least one of them.** Not all that use social networks are Christians, but then again, that’s not the only people you’re looking for! Pretty amazing, huh! **So, why aren’t you on these networks then?** It’s easy to register, and it’s fun to use, so there’s really no excuse. **The church has historically been slow to adopt new methods.** Think about that music switch (some churches’ still have issues with it), the movie theatre, radio and tv, etc. But as we slowly start to use these mediums for the Lord, we’ve seen phenomenal growth and change. **I’m not talking about changing our message.** Just our tactics. Our methods. And I believe that God is going to use Facebook and Twitter for His glory — and He just may want you to help Him do it. Let me know if you need some ideas of how to use them. Or leave me a quick comment of how social networking has worked for you! **Categories:** Communication Strategy, Social Media **Tags:** change, evangelism, Facebook, methods, MySpace, Social Networking, Twitter --- ### [4 Lessons All Pastors can Learn from Twitter](https://beknownforsomething.com/4-lessons-all-pastors-can-learn-from-twitter/) **Published:** April 19, 2009 **Author:** BKFS **Content:** I’ve been on Twitter now for a few months. I was asked to write an article for a national publication back in February about social networking so I thought I’d give it a try. I was instantly hooked. I’ve heard someone refer to Facebook as the place “to connect with long-lost friends” and that Twitter was the place “to connect with people you’d like to be friends with”. ![tour_1](https://www.beknownforsomething.com/wp-content/uploads/2009/04/tour_1.gif "tour_1 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")I like Twitter more than Facebook. I’ve learned so much from it! Just interacting with the website has taught me a lot — but also, I’m learning so much from the people I’m following. I was talking to a Pastor recently who was inquiring about why he should join the *twittering* and here’s what I told him. Simple things I believe that Pastors will learn — even in a few months. For these reasons, Twitter (a free subscription) is worth a lot of money! 1. **Economy of Words.** All the jokes that can be said for this point would minimize the impact that Twitter will have. So I’ll abstain. Twitter limits you to 140 characters for each post. **The one thing I don’t like about Facebook** is people go on and on (and on) about something that takes too much time to read and could have been said quite succinctly. When you have a limit, it forces you to be brief and it hones the ability to say things quickly and effectively. **Now, all of us, including Pastors need this ability!** We’re far too wordy in this culture. Twitter has single-handedly taken the blog genre and created a *micro-blog genre.* It allows you to enter into blogging without a lot of commitment — and say something in a short fashion! 2. **People Want to Follow you.** Many times I’ve heard the axiom — if you are leading, take the time to turn around occasionally and see if people are following. **If not, you’re only out for a walk.** I figured that I would try Twitter and no one would be interested in hearing from/about me. I would be one of the accounts with no followers (9% have none; 35% have fewer than 10). But I came discovered that if you write regularly, fill in your description, and tell people about the fact you Twitter — PEOPLE WILL FOLLOW YOU! Amazing, eh?! It took almost 3 months to get 100 people to follow me. Now in the last week, I’ve had over 50 new followers. **Are they people I know? Absolutely not.** It is cool that I have an impact outside of my regular groups. As a Pastor, you can have people in your church follow you AND also expand your territory to a much wider audience. 3. **The ability to Edit.** As a creative writer, I often need to edit. For the advertising business, it’s important to get a script under 30 seconds or the words to fit a certain space. Twitter has allowed me to get really good at aiming for the 140 characters and using every one. **Granted, there are times that I want to say so much more, but I am forced to edit to the space.** As a Pastor, you have a limit on what you can say in the time that is allotted to you for a sermon. I’m sure you want to say more, but you have to have the ability to pick the best points and edit the information down to something that is still grasped, yet within the time frame. Twitter will help you! 4. **What Topics are Current.** I use TweetDeck on my computer to view tweets throughout the day. On this simple program, you can create a column and can see what is tweeted about right now (it’s called TwitScoop). The larger the point size of the word in the list, the more the discussion worldwide. The other day I was showing this function to a client and “Maddon” was huge along with other smaller words. I went to Google and searched for “Maddon”, and sure enough 4 minutes previous, John Maddon had just retired. **Can you imagine how this could help you with relevant sermons?** You can instantly see the common words of 6-10 million people who Twitter all over the world. Or you can enter specific words into the search function, and instantly read the tweets of people who are talking about that topic. Talk about research! Now, there are lots of other reasons to use Twitter, and I’ve written about them in the past, but hopefully, you’ll [join](https://twitter.com/) and try it, based on these 4! Please be sure to follow me: [markmac1023](https://twitter.com/markmac1023). I’ll look for you there! **Categories:** Communication Strategy, Social Media **Tags:** Church Perspective, current, editing, Pastors, Social Network, topics, tweetdeck, Twitter --- ### [Ever Heard of Deep-Fried Easter Eggs?](https://beknownforsomething.com/ever-heard-of-deep-fried-easter-eggs/) **Published:** April 14, 2009 **Author:** BKFS **Content:** Ever wonder why an egg started to represent the Religious Holiday of Easter? As far back as I can remember, we got chocolate eggs for Easter. Then *Cadbury Easter Creme Eggs* came along and it got even better! Some families take the time to dye real hard-boiled eggs as part of their Easter rituals. **In Canada, we didn’t have plastic eggs** with chocolate inside, they were always solid or hollow chocolate eggs. Now that we live in the US, we have adopted the plastic eggs — and it’s fun to discover what inside. Speaking of mystery, why Easter eggs? Is this a Christian tradition? What can we learn from the history? An old Latin proverb says, “*All life comes from an egg*”. I guess that answers the question of “which came first?” You probably guessed, like most of our Christian Traditions, **eggs were honored long before the first Easter**. In fact, eggs represented “Life” to the point that countries all over the world believed that the universe was “hatched” from an egg. In the **Passover *Seder***, a hard-boiled egg is dipped in salt water to represent “new life” and the Passover sacrifice. In **ancient Persia**, eggs were painted to celebrate the new year at the Spring Equinox. And the egg also represented the end of lent since in **medieval Europe** eggs were forbidden during lent. Remember how eggs were used up in pancakes before lent starts? In fact, there is story after story of civilizations who used eggs to represent “spring” and “life”. Other stories emphasize that an egg represents the **tomb that Christ dies in**. And from the hard exterior, bursts forth life once it’s cracked open. I guess for us, we can see that Easter eggs are here to stay. And I certainly enjoy them! **I was allergic to chicken eggs** when I was young so it wasn’t until high school that I realized “the forbidden” was so scrumptious! Thankfully, I grew out of the allergy. This winter has been rough on all of us. Recession, storms, changes, banks not lending, etc. Perhaps we can use the hard exterior of an egg to represent the last few months. But like all the traditions emphasize, the egg is easily cracked open to expose the truth of “life”: - **God is with us.** He’s alive so that we can have life! - **Life is not represented by the “shell” of possessions.** We must look beyond our earthly things to see how Christ’s life is given to us. - **Life remains.** After we look past the things that draw us to Him, we breathe a sigh of relief. He’s alive! Take time this week to thank God for His “life”. Then allow the shell of whatever you’re feeling (coming from the Winter months) to be thrown away and realize that God is good and He breathes life into your ministry. **Happy Easter!** Remember the egg. Celebrate life that comes through Christ and the spring that He creates. Perhaps you can do what the **fish and chips shops in Scotland** do to celebrate the egg. They take a chocolate Easter egg and batter it. After then deep-fry it, they celebrate! Now that’s sounds like a tradition we should have here in the South! **Categories:** Communication Strategy **Tags:** Life, Ministry, Recession --- ### [What Easter reminded me about Marketing](https://beknownforsomething.com/what-easter-reminded-me-about-marketing/) **Published:** April 14, 2009 **Author:** BKFS **Content:** *It’s Easter weekend.* I find it interesting that we all have different traditions in our families. We were raised with getting Easter candy (large chocolate bunny and eggs sitting next to our plate) when we got up for Easter breakfast. No mention of the Easter bunny — we knew who gave the candy to us. Of course, because of our strong Christian background, our family centered on the death and resurrection of Jesus Christ. Our church usually did a cantata presentation which we were all involved in since my Mom played the piano and my Dad was the AV guy at our church. Thinking back at all my years at home, **I don’t remember an Easter dinner**. Strange. I remember other special days and meals, but not Easter. I have no Easter traditions to pass on to our kids — no easter ham, lamb, easter breads, nothing. Except the chocolate of course. How about you? *Any traditions you have for Easter?* We’ve tried to create memorable Easter traditions for our children (other than chocolate) — this year we wanted to make it special. My wife’s parents are visiting from Canada (which doesn’t always happen each year) so we decided to invite some friends over to a big Easter dinner. I don’t know about you but just the mere mention of a large dinner set’s my wife’s mind into a spin. She loves to do things just right — and she always cooks amazing meals. I’ve been blessed with a helpmate who is a wonderful hospitality hostess as well as a great cook. I watched her exhibit the organizational skills of Martha Stewart as she set out to create this experience. She followed these simple steps: - **Decide the Theme** – this of course was Easter. - **Select the Menu** – She decided (since it would be after an early Easter church service) that it would be a brunch. Egg Casserole, Ham, Asparagus, Cinnamon rolls, Sausage Balls, etc. - **Invite your Friends** – We wanted to make sure that they had kids so they could interact with our kids. And of course, we wanted to enjoy their company. - **Share the Responsibility** – With the fine abilities of an army general, my wife divided up the tasks and got us all involved. - **Shop** – The list of things required were purchased. Quality and price were properly balanced. - **Deliver** – The day arrived and it was amazing. It all played out as planned. Or at least it seemed that way. Often, the unexpected became part of the “plan”. **The same can be said for great marketing.** You want your business marketing to be remembered like a long-standing tradition! Here’s the same list, but this time it’ll help you with your next campaign: - **Decide the Theme** – What’s coming up on the calendar? In your community? In the minds of your audience? These are great starters for a campaign! - **Select the Menu** – Start with the 4 Ps of Marketing: Price, Promotion, Product, Place. Then create the menu! This is the fun part… the sky’s the limit. Just make sure all the “P’s” are involved. It’s always in the “menu” where the success begins. - **Invite your Friends** – These would be your target audience. Know why you would invite them. And I certainly hope you like to spend time with them. - **Share the Responsibility** – You can’t do it all. So know what you do best and hire experts in the field to accomplish great things. - **Shop** – Only buy the best. Balance money with quality. Buy the best you can. - **Deliver** – Your clients/customers will purchase from you if the invitation is right, and they desired the Menu. It’s that easy! Of course, planning a family tradition isn’t really that easy. Just like business marketing isn’t really that easy either. But you’ll get better the more you do it — and as you learn from the people you deal with. We have a heart of a teacher, we love to teach you the “why” of everything we do. Our Easter party ended with a surprise Easter Egg hunt. **It was the end to a perfect day**. Why? It involved chocolate! And it reminded us of the sweetness of God’s mercy that was exhibited on the first Easter day. **Categories:** Business Essentials, Communication Strategy **Tags:** advertising, easter, Eggs, Invitation, marketing, planning --- ### [Are you Unique?](https://beknownforsomething.com/are-you-unique/) **Published:** April 5, 2009 **Author:** BKFS **Content:** I overheard someone on Friday in the Dallas airport (while I was enjoying a short enjoyable burst of people-watching waiting for my flight) say, “You are *one-of-a-kind*!.” The recipient laughed and gave the look of, “If you only knew!” I’m always amazed at some of the things we say to each other. *Do we really mean them?* Was that lady really one-of-a-kind? I guess if you look at the fact that she’s a human, it would disqualify her as *unique*. And even if you looked at her as female, or african-american, or a traveller, it wouldn’t allow her to be pegged as unique. **Unique is such an interesting term.** It means that NO ONE else or thing is EXACTLY like the person or thing. Technically, you can’t be “uniquer” or “uniquest.” Just unique. **You either are, or aren’t.** Every product or service has to be (*in some way*) unique to be remembered or purchased. **What’s that!?!** Yep, your brand needs to be unique in order for you to be successful. That’s how important this discussion is. **You will fail if you don’t know how you’re unique.** Getting back to the “one-of-a-kind” lady in the terminal, she’s really not unique, right? Wrong! At the DNA level, she’s very unique. Or even at the level of her background coupled with her personality. I’m sure you can think of other ways too. The joy of “unique” is that it can be used to describe many aspects of someone or something. And that’s where we need to discuss your business. **Take a look at your product or service.** At some level you can see similarities to other products or services. But now think about the dis-similarities. The unique qualities. Then start to think about your audience that you’re selling too. What do you think THEY will find one-of-a-kind? It’s usually in this thought process that you can find THE one thing that makes you unique. Your unique selling proposition. The reason why only you, your product, your service can fulfill the burning need of your audience. It’s a simple, fun process: 1. Brainstorm every aspect of your product/service that is unique. 2. Don’t stop with the first one, write lots! Then ask others to help. 3. Choose the best one. 4. How much would someone be willing to pay for this rare, one-of-a-kindness? 5. Tell EVERYONE about it. Be consistent in everything (print, web, network). *Communicate – in unison!* **Then, run to the bank!** This process is the foundation of the rarity quotient that will make you a raging success. Soon, your client or customer will be overheard by others saying, “**You are one-of-a-kind**”! **Categories:** Brand Strategy, Business Essentials, Communication Strategy **Tags:** brand, competition, marketing, unique --- ### [3 Ways to Keep Visitors Happy](https://beknownforsomething.com/3-ways-to-keep-visitors-happy/) **Published:** March 31, 2009 **Author:** BKFS **Content:** We moved to North Carolina from Atlantic Canada almost 9 years ago. It seems so long ago, yet when I think about the doubts and excitement we had at the time, it seems like only a few months ago. Living near the halfway point between our former Canadian home and the winter warmth of Florida allows us to enjoy many visitors stopping by. “It’s a great place to stop on our trip south” we often hear. Or “it’s so convenient!” is the other often-quoted benefit. This week, we’ve had my wife’s sister and brother-in-law visiting with their 3 and 1-year-old. Now, we have a 13 and 15-year-old; but having the youngsters with us is a reminder of what we’ve quickly forgotten. Crying, giggling, diapers, the prep time to leave, toys on the floor, etc. **Visitors make life unpredictable and enjoyable all at the same time. Even in a church.** Why do people visit your church? I certainly hope you HAVE visitors! I’ve visited a lot of churches. As a special speaker, a soloist and just visiting to experience the church. Sometimes it’s a good experience and other times it’s **awkward to say the least**. It’s up to you to ensure that a Visitor has an experience that will generate another visit. **Here are 6 ways to ensure that.** - **Know who they are:** All churches need to have a mechanism to find out who the visitors are when they come. And try to find out how they heard about you. This helps you to determine where to spend additional communications resources and where to cut back. Our Pastor (when I was growing up in a small church) used to ask from the pulpit. For most churches, that’s not done anymore. - **Find out why they chose to come:** Everyone attends for a reason. If you don’t know why they are “trying your church out”, then you won’t know the expectations that exist. - **Discover if they’ll be back:** There are some travelers who chose your church to attend one time, and then there are those who just moved to the neighborhood and need a place to worship. Some might think that the first group isn’t important, however, if you have a regular amount of them, perhaps you could start a ministry for business visitors (or vacationers) or maybe provide a meal to minister to them. This week has been a great week with family. Because we knew that they wanted to relax and enjoy some downtime (the purpose of their visit), it helped us plan their experience. We also took the time to look through the house for areas that little fingers could get into. And we made sure that we reinforced that we wanted their return. It’s always great to have people stopping in. Just try to look through THEIR eyes. **So what about your church?** Here are the 3 additional fundamental things you MUST do in order to create a successful visitor ministry: - **Welcome, Signage, and First Impressions:** Make sure that someone (or group) is in charge of making your visitors feel welcome. And remember that (like in The Five Love Languages), there are different ways to make your guests welcome. Like giving them a gift, telling them how special they are, granting a warm handshake, spending some quality time with them, or perhaps offering to do something for them. Also, make sure proper signage is in place to find critical areas (nursery, bathrooms, worship center, classes, etc). And make sure you walk through your church (looking through THEIR eyes) to identify what their first impressions are — look for stains, broken things, and old things that need renewing. - **Connections and Followup:** Once your visitors feel welcome and you’ve determined that they have the potential to return, start thinking about ways to involve them in your ministry. The more of your membership they meet (and learn their names) or tasks that involve them, the better the chance of return. Be creative in the way you find out their contact info; then make sure you contact them within a few days. Be honest, tell them you want them to come back. If they happen to be honest with you and tell you they aren’t interested, ask them why! They just might be one of the first people to tell you the truth about your church. - **Plan for Attracting More Visitors:** Once you know “who” and “why”, then look for other visitors in that category. Pursue them, or risk declining attendance. Remember, visitors add to your church. Literally! **Christ said to “Go and tell”** — visitors make it easier for you since they have come to you. Make sure you share the love of Christ with them. **Categories:** Communication Strategy **Tags:** Church Perspective, marketing, visitors, welcome --- ### [Lessons All Business Owners Must Learn from Monopoly](https://beknownforsomething.com/lessons-all-business-owners-must-learn-from-monopoly/) **Published:** March 31, 2009 **Author:** BKFS **Content:** I love to play board games with friends and family. It’s hard to find many that have the passion that I do. It seems that computer games have become the games of choice for the kids today. And it seems that my generation got skipped since my parents generation seemed to love the classics: Scrabble, Clue, Monopoly, Stratego, etc. **One of my favorite games is Monopoly.** This game was developed by a man who lost his job in the Great Depression. Since he had time on his hands, he started to invent things. He developed the idea of playing a game with play money and allowed every one who played to be a mogul and run a business (of hotels or real estate). In the beginning he hand-painted the board game and started inviting people over to his house to play. The winner (and sometimes the runner up) got to keep the game. **Popularity grew.** His original board included small scraps of wood that represented the houses and hotels and the player tokens were represented by thimbles, buttons and other odds and ends around the house. The “properties” were named to represent one of his favorite vacation places (before losing his job), Atlantic City. It was a fairly simple concept. And Parker Brothers has now sold **485 Million** sets. I’ve not only discovered a certain plan to “sometimes” win the game, but also it’s helped me develop my strategy for running a business. Monopoly’s rules set out success in running a business. **Here’s what I’ve learned.** Perhaps it’ll help you win at the “real game” of business. - **Start with Cash:** at the beginning, each player starts with cash. Be sure you do too. Cash flow will be your constant battle, so the more cash you start with, the better! There are a couple ways to start with money – save for it or look for investors. Don’t have cash? Don’t start a business. - **Pace Yourself:** The dice controls the speed you race around the board. Develop a business strategy to pace yourself. The race will speed around you and some will look like they’re going to succeed because of the pace that they’re able to keep. But most time, stead and slow wins the race. However, speed to market (first time around the board) is critical. It’s hard to catch up if you don’t buy some opportunities early in the game. - **Look for Similarities in Investments:** The premise of the game is to buy Monopolies. In business, look for similarities. Burger King doesn’t create another product unless it “fits” with their current ingredients and machines. - **Invest in Money Generators:** We all know that you can’t “improve” property in the game until you have the “set” of properties. But when you do, you must start investing in the ways to make more money off those monopolies. In business, be sure to look at what you have and start improving them to make more money. If the potential isn’t there, don’t waste your money. - **Know when to Stop Growing:** At a certain time in the game, you have to slow down the “expansion” and stop buying. Cash usually determines this. You have to sit back and hope that your businesses make more money than it costs to make it around the board. Remember cash is king. You need money to make it. - **Don’t Rely on Debt:** You can’t borrow money in the game. So don’t in business life. It sounds hard, but avoid it at all costs. The guy who invented the game, did what he could to create games one at a time until he made enough money to mass produce. Then, rather than go into debt to finance a huge expansion, he sold to Parker’s Brothers. He became a multimillionaire. In this climate, do I need to say anything more about the evils of credit? - **Sometimes a “Chance” is Not Good.** When you land on the Chance (or Community Chest) don’t always expect it to be good news. The same can be said about business. Every “chance” that comes along doesn’t turn out in your favor. Weigh the opportunity with the other Monopoly lessons (above) before deciding to take them. If only you could do this is the game! These are only some that come to mind as I sit on a flight to Texas. What else can you think of? **Even after playing this game MANY times, I still lose.** The same in business. In fact, the overwhelming majority lose. But fortunately, unlike Monopoly, more than one can win at the game of business. **YOU can do it.** I’d love to talk to you more about steps to ensure your success! **Categories:** Communication Strategy **Tags:** business, Games, success --- ### [What Happens When a Ministry is Broken?](https://beknownforsomething.com/what-happens-when-a-ministry-is-broken/) **Published:** March 22, 2009 **Author:** BKFS **Content:** I have a confession. **I hate to throw away anything.** In fact, it seems that in this time of recession, people are holding on to things that normally they would replace. I think, for the most part, this is great! Cars are being kept to an all-time high. In fact, the median age of cars in the U.S. is up to 9.2 years. And a person I follow on Twitter mentioned that his daughter is using a Mac that’s 10 years old (which is an amazing statement for the *longevity* of an Apple Computer). This comes on the heels of newspaper reports that the “repair industry” is a booming industry right now. **So, what do *you* do with things that appear to be broken?** I guess you have several choices (depending on “how broken” it is or perceived to be): - Throw it away - Hire someone to repair it - Repair it yourself - Complain about it but put up with the issue. - Nothing. Just ignore it. **What about ministry programs** or events that aren’t working? Many churches hate to throw things away too. When we have a computer, a car, electronic device, or a toy that stops working, we quickly determine, from the list above, what we’ll do. But the scary thing for churches (when it comes to programs) is that “NOTHING” is often the chosen option. **And some Pastors are so removed from the issue, that they aren’t even aware of the problem.** I would suggest that once a year (or more), take a look at every program and follow this simple process. Consider it a program triage. 1. **Research and evaluate:** Pull your leaders together and ask them for their program goals. It’s the only way to determine if the program is working. Make sure these goals are in writing. Can you imagine if a car company didn’t tell you the gas mileage of a vehicle? It would be difficult to tell the dealer that your car needs a tune-up. However, **many church programs don’t have anything to be used as a standard of success!** Since the goals are in writing, (when you have your annual checkup) you can evaluate if the ministry is broken. Take these points into consideration during the evaluation process: • **Personnel:** are the right people in place for leadership? • **Budget:** is there enough money dedicated to your goals? • **Purpose:** is your Church (or God’s kingdom) better off with the ministry? • **Competition:** is someone near you doing this ministry better than you ever could? 2. **Determine if it’s truly broken or just in need of a tune-up:** With the research and evaluation questions answered, start the hard process. Decide to fix the issue(s) or throw the idea away. It sounds calloused, but why keep something that’s not working and taking your budget dollars. Imagine, **MAYBE God wants someone *else* to fill the need.** 3. **Implement a plan for replacement:** Once you know what caused the program to break, it’s easier to figure out a different way for the goals to be achieved. If you involve outsiders (who’ve tried before), coupled with the knowledge of your current leaders, you will figure this out. **Then start the goal process again for the new ministry.** It’s not easy running a ministry! But running it well and keeping your volunteers happy is critical. **The only way to have all this is to set goals and obtain them.** The great part of our job is to communicate the successes. And you’ll have more successes if you deal with the failures in a timely and courageous manner. **Perhaps it’s time to “throw away” one of your programs.** **Categories:** Communication Strategy **Tags:** broken, evaluation, goals, leaders, leadership, Ministry, programs --- ### [Twitter and Facebook are a Waste of Time!](https://beknownforsomething.com/twitter-and-facebook-are-a-waste-of-time/) **Published:** March 22, 2009 **Author:** BKFS **Content:** I was speaking recently to a group of business owners and someone raised his hand and sheepishly spoke words that I’m sure a lot of people in the room were thinking, “[Twitter](https://twitter.com/markmac1023) and Facebook are a waste of time!” Social networking seems to be discussed everywhere. But should it be part of business? Or just a personal, fun fixation that is sweeping the nation. What do you think? Here are a few things to consider: 1. **I realize that “time” is a limited resource** in business. For the most part, a large portion of the price of goods and services is time. If you or one of your employees wastes time, while you’re paying their salary, you’re throwing money away. Keeping this in mind, I would consider this discussion very important! I’ll never advocate the disposal of even a few minutes when it comes to running your business. **So maybe social networking shouldn’t be considered.** 2. **All business activity can’t be directly tied to profit.** Entrepreneurs know that out of seemingly random conversations spring work. Those that criticize *tweeting* (the act of posting on [twitter](https://twitter.com/markmac1023)) would have a hard time saying that playing golf with a client (or potential client) is also a waste of time. **There are thousands of sales stories that involve closing a pitch while choosing a club on the 16th hole.** But does that mean your whole business should rely on golf? Absolutely not. The same can be said about social networking. A business needs to have sound business and sales strategy — and that can (and should) involve Facebook, twitter or any of the other social networking websites. 3. **Relationship is everything.** Period. We all know that “traditional” sales relies on a relationship and continuing that relationship. Those **“touch” points needs to be enhanced continuously** so that the sales cycle (when it arises) points to you. Social networking allows a connection to be maintained in expectation for a question to raised in passing; or when the time for purchase arrives, YOU will be the choice. **People buy from “friends” faster than from a stranger.** 4. **It’s worth a try.** Consider that a person in your organization suggests to you that they could create a way to have regular contact with clients. And the most interesting thing is that every time this employee talks to clients, all the friends of clients “overhear” the sales pitch. **You of course are aware that people of like interests tend to flock together**, so you eagerly await how your employee will do this — and how much it’ll cost. You know that this could turn into MANY people that would be interested in YOUR product/service. (LinkedIn, a popular business networking site, says that my 40+ direct contacts opens up a network of almost 200,000 people that I have the ability to reach every time I post something). **So how much is it worth to you!?** The interesting thing about social networking is that the “engine” is already created. It’s free to use. Notice I didn’t say it’s totally free to your company. Because we need to realize that the time involved is expensive (see #1). But it’s an investment. And well worth it as PART of an overall strategy. **So, go for it.** Remember that relationships take time but they pay off. If they don’t, take the time to review how you’re using social networking. And like all sales strategies, don’t be scared to scale it back. No matter how you look at it, it’s worth the try. Let me know how you’re using it — and what has or hasn’t worked for your organization! **Categories:** Business Essentials, Communication Strategy --- ### [One Principle That Will Save Your Ministry](https://beknownforsomething.com/one-principle-that-will-save-your-ministry/) **Published:** March 15, 2009 **Author:** BKFS **Content:** This week, I’ve asked a *guest author* to talk to you about helping your ministry. We’re privileged to have a traveling missionary from the Middle East. Perhaps you’ve heard of him. **His name is Paul.** OK, so he isn’t personally writing a blog for me — but I’ve borrowed from his letter to the Philippians (3:13-14). It’s a couple of familiar verses, but this week when I read them, the passage was fresh and timely. Paul, take it away! *… But **one** thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.* I’ve read this so many times before but this time **I saw the first few words**. They stood out so clearly. This… ONE… thing I do. **One thing**. Hmmm. Almost every Pastor I talk to is extremely busy. Some are so busy that they are struggling with their marriages and relationships. They have so many meetings, trips, papers, sermons, building issues, HR hassles, blogs and more. Then they add their family and friends. **So how do you juggle it all?** Paul was busy too (even when he was in prison); but he came to this point in one of his letters to say: After all that I’m doing, I’m focused on ONE thing. **That’s what we call branding.** All churches and ministries (companies too, but that’s a whole other blog) need to be focused. Yes, you need to be focused on what Paul was focused on — the Goal of heaven. **But you also need to have an overall goal of what you want your ministry to do.** The problem with most Pastors? They have too many things that they’re focusing on. **A single focus is good for three reasons:** 1. Your **current congregation** will be able to identify the benefit of attending. You need to tell them on a regular basis to remind them (and you). 2. Your **potential audience** will be drawn to your benefit and focus. Also, they’ll hear a focus from your congregation when they ask about your church/ministry. 3. It’s easier for **you** (since you *are* busy) when you realize how EVERYTHING you’re doing is wrapped around a skeleton of focus. So, what the ONE thing that your church and ministry is focused on? The best way to determine this is to follow this **short process**: 1. Ask some **key people** in your ministry why they originally choose you or why they stay with you. Perhaps ask them what keeps them from moving on to another ministry. Then ask your **staff** the same thing. 2. **List** these things and pay attention to the ones that are repeated several times. 3. **Check your heart.** As the leader, you get to choose what you believe God laid on your heart as your focus. God places the desire for this focus in your talents and abilities — but also gives you a love for it! 4. Take that one benefit and **start listing** your current tasks and programs — how do they add to this benefit or build on it? Consider **dropping or changing** any that don’t fit. Once you have focus on the ONE thing; strain towards it, it’ll motivate you to press on. God will allow this focus to build an extraordinary ministry that ultimately shares the love of Christ and open up the Kingdom to all who believe. It’s great that each Church has a different focus and TOGETHER it builds God’s kingdom. How will God use you? Be specific and **be FOCUSED.** **Categories:** Brand Strategy, Communication Strategy **Tags:** benefits, Blog, brand, Busy, focus, Pastors, Paul --- ### [10 Ways I Save Money EVERY Month](https://beknownforsomething.com/10-ways-i-save-money-every-month/) **Published:** March 15, 2009 **Author:** BKFS **Content:** It seems that every time I turn on the TV or pick up a magazine, someone is talking about “ways to save” or “to cut back”. Most of them are great advice – but, call me weird, I hate paying more for anything than I *have* to pay. So I’ve been doing it for quite awhile. It’s easy to trim our budget because it’s always been slim! It’s also the way I run my business, I don’t invoice for anything unless I’d pay it myself, and **I don’t want my clients to pay any more than they *have* to pay**. It’s the way I sleep soundly at night. **So, how do I save money?** Here’s some of the things that I do regularly and **you** can easily do. None are scary or “difficult” so get started! 1. **Mindset:** A lot of these ideas start with “thinking differently”. Much like the discipline of losing weight; *spending less* starts with the dedication of “*deciding*” to spend less. Often, your budget helps with your resolve; much like health issues do for diet dedication. 2. **Telephone:** We use Vonage. We pay only **$24.99/month** for unlimited calling, all the features and unlimited long distance. If you tell them I referred you (either me personally or PinPoint Creative Group — 336-765-3800) you’ll get 2 Months free (and I will too!). Contact me if you have any questions. **We love it!** 3. **Cable TV:** This is a bit tricky. If you want sports continuously; perhaps this isn’t for you. But we pay about **$8/month** for basic cable. We watch TV shows on [Hulu](https://www.hulu.com/welcome?orig_referrer=https%3A%2F%2Fwww.beknownforsomething.com), iTunes or the network websites. The average U.S. cable bill is $60/month. Consider the **$600 you’ll save** by doing this, and what you’ll get done *without* TV on all the time. Or bundle your cable, internet and phone. At home we’re considering dropping phone service since we all have cell phones. 4. **Eating Out:** Try to brown bag-it (but I do miserable with this). Instead, I live by 2 simple rules: A) **Don’t order soda** at lunch. Water helps with digestion better any way. B) I rarely pay more than $5 for a lunch meal (unless I’m entertaining). My favorite right now is the McDouble (I request no cheese) and a small salad for $2.00. Or the Hamburger happy meal with Apples instead of fries for around $3. Or a grocery store rotisserie chicken and it lasts for 3 days. I eat baked chips or a side salad with it. This is about $3/day too. Save $4/day (soda, and eating less) and in a year you **save over $1000!** 5. **Pay Cash:** use this to negotiate a better rate. I just saved about **half** the cost of a doctor’s bill by doing this. **It’s always worth asking.** And stops my dependence on credit. 6. **Insurance:** We have a $1000 **emergency fund** that allows us to reduce our monthly payments by raising our deductibles to $1000. I renegotiate insurance rates every year before they come due. Also, buy term insurance — it’s all you need and it costs less. 7. **Tithing:** I throw this in, because when we decided to give 10% to our church, it was the way we started having **more money**. It sounds like an oxymoron, but God’s principles always work. 8. **Sell it:** We all have things we stop using or wearing. The moment you realize it, get rid of it (its value drops everyday you wait)! You don’t need all your stuff — and there are lots of places to get an audience to buy it. Computers and electronics – Ebay or Craigslist; Seasonal Clothes – a local Consignment shop. 9. **Travel:** There are lots of places to find the lowest price. I use Travelocity or Expedia (to find out what current prices are), then I switch over to Kayak. I check what the lowest prices for the trips are (ANYTIME in the next few months) and jump over to priceline or hotwire and bid the lower price that I know the airline takes at another time of the year. *I usually get it.* I also rarely ever stay at a conference hotel — if I walk an extra block I save enough to pay for my meals for the conference. 10. **Gas:** We use Costco for gas. The savings aren’t huge but the savings pay for my oil changes. When I started this, I wondered if I could come up with 10 ways and now I realize I have *lots* more… but I’ll save them for a future post. **More importantly, what are the ways YOU save money?** **Categories:** Business Essentials **Tags:** business, economy, food, meals, savings, tithing, Travel, TV --- ### [Prediction: The Recession is Ending](https://beknownforsomething.com/prediction-the-recession-is-ending/) **Published:** March 8, 2009 **Author:** BKFS **Content:** Today we lost an hour but we say we “sprung forward” in time. There’s a big difference in perception. In fact, when you ask someone today how they feel to loose an hour, and you’ll get negative responses. But ask them if they love having more daylight and the positive remarks will follow. *(Do I need to add here — that we have about the same amount of daylight today as we did yesterday…)* **So why the difference?** The facts say that on this day, there’s a 5% increase in heart attacks because of the lack of sleep. And other studies say that the power we’re supposed to save (with Daylight Savings Time) *never* really happens. In fact, it seems like the benefits are only psychological. **But psychology is powerful!** Of course, we’re experiencing spring-like temperatures today in our area, but when I walked outside at 7:30pm, the sun was still up, it was still warm and I think I almost *felt* better. All because the time changed. **People (and I am one of them, of course) are such a weird bunch.** Even if all the research, numbers and information seems to be negative, we can easily be swayed to the “positive” simply by past experience and how we feel. Think about it, every year after the time changes, **spring arrives**. Grass, birds, warmth, etc. So we say, bring the time change on! Cause/Effect convinces us again. So, when it comes to the economy. I’m ready to make a prediction. **It’s going to get better.** I’m at a point that I don’t care that the stock market has been bad (especially this past week), our President says it’s going to get worse with every breath, and “the experts” say that it’ll take at least a year for recovery. It seems that all the facts are negative. **But I say, we are going to start seeing recovery in the next few weeks.** Why? Not because I’m an economist or even an active investor. But I *am* a consumer and I’m old enough to people-watch and see how most North Americans react and respond. **The signs for recovery I see are:** 1. Each time I’ve been to the mall recently I’ve noticed two things: There’s a bunch of people there and everything is priced incredibly low. 2. We’re a *consumer society* and people have pent-up demand. And for most people, their salaries haven’t been reduced in the past year. 3. People are paying off debt and psychologically they are feeling better doing this. 4. Spring is just around the corner. And people just “feel *better*” once winter is over. Also, our business is busy with companies preparing marketing materials (websites, printed materials and communication strategies). I think that some how, we are sensing that recovery is going to happen soon. **I guess I’ll be able to see if I’m right in the next few weeks.** Stay tuned. In the meantime, get some extra sleep tonight — I wouldn’t want you to have a heart attack. **Categories:** Business Essentials, Communication Strategy **Tags:** daylight savings, marketing, perception, plan, psychology, Recession, recovery, spring --- ### [Pastor Wins Best Supporting Actor Award](https://beknownforsomething.com/pastor-wins-best-supporting-actor-award/) **Published:** March 8, 2009 **Author:** BKFS **Content:** Did you get to watch the Academy Awards this year? Being a people-watcher, I like tuning in to see who’s there and to see what movies I haven’t watched (but should when they hit my Apple TV for downloads). This year, Slum Dog Millionaire was the big winner, but Heath Ledger’s (*Dark Knight*) oscar for best supporting actor was a touching high point of the 210 minute broadcast. ![heath_ledger_joker_8](https://www.beknownforsomething.com/wp-content/uploads/2009/03/heath_ledger_joker_8.jpg "heath_ledger_joker_8 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")A few years back, I was in a multi-million dollar movie that was shot in my hometown. I was amazed about the “setup and fuss” that happened on the shoot days. When the movie came out, and I had my few seconds of fame (?), I dedicated myself to watching the credits of every movie that I go to. Because buried in the long list of scrolling names was MY name. And no, I didn’t get invited to the Oscars for my performance. *(Robin Williams won the best supporting trophy that year for Good Will Hunting, so I guess he deserved it more)* **In your church, there are a lot of people who are part of the credits.** And their role is very important to them. Have you considered how each person views their role? It’s interesting in life, we all are in our own movie. We’re the star. And the plot unfolds to reveal the ups and downs to us. There’s even a music score (itunes, radio, TV, etc.) and lots of supporting actors. Are you with me? **Can you envision the movie poster for your life?** Just when you realize you’re in a movie (with all the supporting actors around you), you also realize YOU are the supporting actor in everyone else’s movie. So, as a Pastor, while you’re planning your programs and experiences at your church, **stop thinking about how it should look in your movie**, and instead, consider that you are the supporting actor in everyone else’s movie. If you look at all the individual groups in your church, you’ll start seeing trends on how you play the supporting role in their movies, er, lives. And who knows? Write the script properly with God as your director, **you’ll win the best supporting actor award** in a lot of movies! It puts a whole new spin on “*Do unto others as you would have them do unto you*”! **Categories:** Communication Strategy **Tags:** audience, Church Perspective, communications, Oscars, role --- ### [6 Ways to Get Noticed.](https://beknownforsomething.com/6-ways-to-get-noticed/) **Published:** March 1, 2009 **Author:** BKFS **Content:** I’ve confessed many times that I’m a news junkie. I’ve cut back a lot lately in an attempt to think more positively, but I still get quite a bit of news. Ah, well. After awhile, it all starts to sound alike. Economy. Blah, blah, blah. Obama. Blah, blah, blah. Unemployment. Blah, blah. Octomom. Blah. And on and on. Then, with a certain jingle, the words “breaking news” stop me in my tracks. **They’ve got me.** What about “catching people” in print media? (the form that most church’s can afford) What about when you’re scanning a newspaper, magazine or brochure? When my sister lived with us for a time, my wife would find it humorous that once my sister and I had quickly perused the same newspaper, we would remember the same things. Sometimes ads, sometimes an article, sometimes a photo. **What makes us notice things in print?!** Here are **6 ways** that we’ve learned to make sure you “break-through” and are noticed. We call these “eye interrupters”. 1. **Bold Words.** If you have long paragraphs and you want people to notice certain things, you can bold a word or make it small/all caps. So when people scan over the text, they get “caught” on certain ideas — and these words will give a gist of what the overall meaning is. 2. **Headlines and Subheads.** Most people that are looking through a booklet or brochure, only look at the headlines or subheads. Make sure these “interrupters” tell enough of your story. And make them alluring enough to encourage more reading. 3. **Pictures or Illustrators.** Need I say more? Pictures speak a thousand words. And yes, dogs and kids still attract attention more than anything… 4. **Drop Caps.** This is when the first letter (or letters) of a paragraph are larger than normal and break the next line (or lines) of the paragraph. Statistics say that more people will start to read a paragraph with “initial caps” than a “normal” one. 5. **Call-outs.** If you have text-intensive information, be sure to have important information that you make larger and perhaps in a different font that becomes a call-out. It can repeat information in the main text, or can be read “inline”. 6. **Numbers.** Weirdly enough, if you add a number to a headline or cover, more people will read it. Just look at the grocery-checkout magazine selection — numbers everywhere! And this blog headline got you to read it too… **There are many other eye interrupters that I haven’t mentioned.** But the key is, when you look at a page of information, and you squint your eyes, you shouldn’t see “gray”. If you have something important to say (as all churches should!), things need to standout! Let me know what you think. **Categories:** Communication Strategy, Design Essentials **Tags:** breakout, Brochures, drop caps, Interrupters, news, numbers --- ### [Fox's 24; 168 episodes too late](https://beknownforsomething.com/foxs-24-168-episodes-too-late/) **Published:** March 1, 2009 **Author:** BKFS **Content:** This weekend we’re celebrating our older son’s 15th birthday. For weeks my wife and I have been discussing what we should give our maturing son. 15 is a difficult year to choose the right gift! After weighing several different directions, we decided on the first season DVDs of the Fox series “24”. ![24](https://www.beknownforsomething.com/wp-content/uploads/2009/03/24-300x92.jpg "24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Why? You may ask? Well, he’s been mentioning that he’d like to watch the current season, and I figured he’d enjoy it more if he started from the beginning. **But I have a terrible admission.** I’ve never seen even one episode either. So, I’m also interested in watching them from the beginning. After hearing from everyone and their dog about how good it is, I wished I had started watching it when the series began. But I had a lot going on in November, 2001 — the first few months of [PinPoint Creative Group](https://www.beknownforsomething.com/) were barely under my belt, and the effects of 9/11 were reeking havoc on our client base. So that’s the excuse. And after 168+ episodes, I started watching the first episode with my sons this afternoon. I can see that the popularity is deserved (even after watching only 2 episodes — make sure you don’t tell me what’s going to happen!) Something caught my ear in the first episode when Jack set out on his mission (and I barely know what it is right now). But his boss (who was left for dead a few minutes later) said to Jack, “Don’t trust anyone. And I mean anyone!” **What a horrible thought.** Can you imagine if you couldn’t trust anyone? So, who do you trust? **Because, you’re on a mission too.** You have a business to run, employees to manage and client’s to satisfy. That mission of “business” is so important. **I believe you have to have at least 6 groups of trusted people around you:** 1. **Investors.** This group is critical considering that you probably need money to operate your business. Make sure you can trust these people — even if they are “silent”. Make sure you know their expectations and they know your dreams. This builds trust. In times of recession, they’ll need to trust you if the profitability of your company isn’t there. 2. **Close Friends.** This is a touchy subject for me. Friends are more than people on your Facebook or people you are acquainted with. I’m talking about people who are close enough to you to tell you the negatives. Just because you hear positive, encouraging things from people, that doesn’t make them friends. I want to have people who care enough for me that they warn me of things they (alone) see, and caution me about things I’m doing wrong. 3. **Employees.** I don’t encourage hiring friends, but make sure the people you hire meet the qualifications for “friends”. If you ever sense that you can’t trust your employees, I wouldn’t keep them. 4. **Your family.** Remember that these are people that love and want the best for you. If they’re not, don’t take business advice from them. 5. **Your clients.** The joy of running your own business, for me, is the ability to choose (to some extent) your customers. I’ll never have a client who I don’t trust. In fact, I won’t work with someone who I don’t like. Life is far too short to deal with people you can’t tolerate. 6. **Your Suppliers.** This is so critical to the success of your business! Remember that they are running a business too and they understand the issues you deal with. So share with them, ask them questions, and build mutual trust with them. Someday, you may need them to extend a payment due date. That takes trust! **Remember that trust takes time.** And as Jack is finding out (on 24), don’t take trust for granted. Check it regularly. Once you have the right people around you, business will be more enjoyable and fulfilling. Can you think of another trusted group that I missed? **Add your comments below!** **Categories:** Business Essentials **Tags:** 24, business, clients, fox, suppliers, trust --- ### [What’s all the Fuss about Facebook?](https://beknownforsomething.com/whats-all-the-fuss-about-facebook/) **Published:** February 21, 2009 **Author:** BKFS **Content:** It seems that everywhere I turn, people are talking about Facebook, LinkedIn or Twitter. **Social networking has finally reached the mainstream.** This past week, I spoke to some business owners at an NACDB (National Association of Church Design Builders) member meeting in Phoenix about this “new” phenomenon. It was interesting to watch emotions (anything from excitement, to concern, **to fear**) around the room. For the most part, I don’t think that the average business owner understands traditional Marketing and Branding. And in the middle of trying to explain the force behind consistent brand in printed materials, advertising and websites, we always have a lot of “aha!” moments. But now, just as businesses finally understand this; **social networking enters the picture.** And it seems to be something that is not easily understood in the 50+ age group. This is something that was developed and used by kids to keep in touch with friends. But how does it work for business? Is it a time waster like so many people assert? Traditional marketing can be simplified into 3 processes 1) Determining audience, 2) Distribution of message and 3) Listening. So what if I told you that Facebook (or any other social networking site) did these well. And perhaps **even better** than traditional mediums. 1. **Determining Audience:** This marketing process finds like-minded consumers who identify with a product’s benefits. Usually that can be discovered by finding a brand evangelist and seeing who they associate with. Facebook does this for you! Social Networking is a collection of “friends” – and one of the definitions of friendship is “people who have similar interests”. So the chances are, if someone discusses or promotes a product on their Facebook account, their friends will be interested too. 2. **Distribution of Message:** This is a bit tricky, but think about all the “viral” videos you see online. This is the easiest way to connect with the Web 2.0 crowd. Create something that someone will find cool about your product – humor always works well – and makes it easy for distribution. The magic of Facebook will happen. 3. **Listening:** Web 2.0 isn’t just about telling. It’s about listening too. This is often forgotten when it comes to traditional marketing. We have to be listening to feedback. The joy of Facebook is that you can have interlocking webs of friends who can get your message all around the world – and you can get instant feedback about it. Don’t have a Facebook account yet? Start with that first, get a handle on how things work on it. Then start to think about a group page and how you can create a communication strategy to get your message out. **It’s a wonderful tool.** And best, it’s free to setup! Let us know if we can help you with your strategy. Or comment and suggest some ideas. It’s a fun, ever-changing world out there! **Categories:** Communication Strategy, Social Media **Tags:** audience, Facebook, free, humor, LinkedIn, listening, marketing, message, Social Networking, Twitter, viral --- ### [Did your Heart twitter Last Week?](https://beknownforsomething.com/did-your-heart-twitter-last-week/) **Published:** February 21, 2009 **Author:** BKFS **Content:** 3 ways a Pastor needs to connect. It seemed like every radio station I tuned into this past week had “social” experts bantering with the radio jockeys, imparting their wisdom on how to better connect with your spouse or your “significant other”. Valentine’s Day seems to highlight the fact we do a poor job interacting regularly with each. As a person in ministry, how do YOU do? Our lives are so busy and we often reduce our interaction to “how’s it going?” or even a simple (and conversation-stopping) “Hey!”. Christ intended us to be better interconnected and to “bear one another’s burdens”. **I think we drop the ball.** The church is full of lonely people. The internet is also abuzz about the need for social networking. I think the epidemic of loneliness is not just in the church. It’s so widespread that the Church can be a HAVEN to the lonely by producing solutions for the heavy-hearted. **We have the answer! Or do you?** In your busy life, how do you possibly keep up with your congregation?! And how do you expect your congregation to be engaged with each other? Enter twitter.com. First there was AOL and Friendster, Facebook, and MySpace – but they take a lot of time to keep up with. Twitter is the next generation for busy people. **That would be you!** Twitter (a free service sometime referred to as micro-blogging) allows you to update little snippets of your life when it’s happening, in 140 characters or less. You choose to “follow” other people’s tweets (a lot of famous people and news sources do this) and you can reply to any tweet (yes, that’s what it’s called) that you want to. You can use almost any mobile device or computer for twitter. Twitter can do 3 things for the Pastor and Congregation: 1. **Interaction.** I hear all the time that Pastors don’t “fit” into the congregation. This is a great opportunity for you to share your “regular” day with the congregation (and vice versa). It’s also a great way to introduce members to other members who are doing similar things. 2. **Prayer Requests.** Talk about a prayer chain! Imagine that anyone can post a tweet about a prayer request and instantly, the whole congregation will get it. 3. **Announcements.** Snow day? Just tweet it. Reminders for events? How about a birth or death. Yes, all these can be instantly delivered to your congregation. Now, I could go on and on about all the other things you can do with twitter, but start to think about it and you’ll be amazed. Now, all you need to do is get your congregation to sign up. But first, take the 20 minutes and do it first! Feel free to follow me on [Twitter](https://twitter.com/markmac1023)! **Categories:** Communication Strategy, Social Media **Tags:** Announcements, Church Perspective, Interaction, marketing, Pastors, Social Networking, Twitter --- ### [3 Spring Things.](https://beknownforsomething.com/3-spring-things/) **Published:** February 8, 2009 **Author:** BKFS **Content:** **We are blessed to live in North Carolina.** One of the perks of residing in the south is early spring fever. After several weeks of cold temperatures (for here), we were blessed to have the thermostat rocket up to the 60’s yesterday and today. I realize that it’s probably short-lived, but it sure feels good for now. Have you ever noticed what happens when spring temperatures arrive? There’s something that kicks us into a fresh, new feeling and outlook. I started to think about the outside chores that need to be done. Then I began to notice how **God in His wisdom** allows the trees to prepare for pollination during these winter “rest” times. In fact, the buds on some of our spring-blooming trees have the tell-tale swollen buds already. If it stays warm for another week the tree buds may start to open. Yesterday I treated the family to **ice cream** near the mall. It just seemed perfect to celebrate the arrival of warm weather. People seemed friendlier than usual. Cars were lined up at the car wash to take the winter dust off. Then as we rounded the corner by one of our city’s parks, we saw people walking, kids playing and pick-up games of various sports filling the fields. For most of you, I realize, spring is more than a “hope” away. But what are you doing during this winter rest period to get your church ready for spring? I also know that the economy has made this more than a “rest” — but can I give you a couple of guarantees? **The recession will end. And spring will arrive.** Then what? Will you be ready? Ready for what you ask? For the vitality that is on the horizon. That coupled with the increased attention to faith (and the church) when we’re under stress and consumed by uncertainty. **Here are 3 things that you can do now in your Church to prepare for things** (and they don’t cost much!): **1. Have Focus Groups.** Hopefully by now (after all my pushing) you know your target audience. Randomly select 6-10 current members (in your target audience), get them to come to the church one evening, and ask them questions! Perhaps it would be better to have a non-church leadership person as the questioner. I’m sure your next staff meeting could assemble 25 questions you’d like honest answers to. **2. Update your Website.** I dare you — go to your church website (after you finish this blog, please :-), check the copyright date — is it this year? Exactly. It’s a good place to start on your updates. But don’t stop there — look at the site as a non-church member. Does it have the information they want to know? If you can’t do the upgrades yourself then your website isn’t constructed the best way. **3. Do a Walk-Through.** Have fun! Pretend that you’ve never been to your church before and start with the drive into the church parking lot. Bring someone with you to take notes and start rattling off everything you notice. Signage, shrubs, lighting, dirt, etc. Imagine you have young kids with you (on your first-time trip) and you need to find their classes or the nursery. I think you get the drift. You will be amazed. So, until Spring really arrives, start getting ready! We offer assistance with these steps — and we won’t hold back! We’ll give you an itemized plan of what you need done and a video demonstrating the necessity of it all. Contact us today! **Spring is right around the corner!** **Categories:** Communication Strategy, Website Design **Tags:** focus group, reminders, spring, walk-through, website --- ### [I Burned My House Down Today.](https://beknownforsomething.com/i-burned-my-house-down-today/) **Published:** February 7, 2009 **Author:** BKFS **Content:** We moved into our beautiful house back in June after purchasing the brick ranch house from the original owners of 40+ years. Sometime when their four boys were young, their Dad built a two-story clubhouse for them in the backyard. But now, after many years, it’s seen better days, and we decided to get rid of it. **Last week, we got the clubhouse ready for demolition.** Josh (my 14 year old) did a great job stacking the loose lumber into a pile that would dry out after a winter of a lot of rain and even snow this week. After breakfast, all I had to do was quietly say, “Want to burn the house today?” and Josh and his 13 year old brother, Isaac, shot to their rooms to get ready for the big day. **There was a lot of anticipation**. I got both of them to place wads of newspaper on opposite sides of the clubhouse, add some easy-to-burn sticks and shingles on top. Then I thought, just in case, we should get the hose ready and a bucket of water. **This was very fortunate.** Josh was the first to light “his side” and in a very scary matter of seconds, we had 5 feet of flames shooting into the air. Isaac backed away and suggested he didn’t need to light “his pile”. Exactly. In what seemed like a second later, the flames were well over 10 feet. I must admit I don’t have a lot of experience as a **pyromaniac.** But I got my fill today. Within minutes, I had such a massive blaze on my hands I was yelling to the family to get more buckets of water as the flames quickly took over our cedar hedge (which is next to an acre of dry fields). After one tree was partially consumed and the nearby holly bushes started to brown and catch flame, a gust of wind added to my panic. My father-in-law (visiting from Canada) calmly asked *“how much does it cost to have the fire dept come to a call?”* **Then the neighbors arrived, asking if we needed help.** I tried to act calm, but Josh saw through it. He asked his Mom, “So, has Dad had fire problems in the past? Because he’s yelling a lot.” **Business life is similar.** Like preparing for the “fire day” today, we wait patiently for the economic signs to be right. We prepare for it. The economy is going to come back — that’s guaranteed. **Are you anticipating it?** If so, how are you preparing for the business that’s getting ready to come your way? 1\. Take this slow time to take a step back to see what your core competency is. Are you doing it the best possible way? **Now is a good time to hone what you do** — and become the best in the business. 2\. **Develop a plan for your employees.** Start with accessing if each person is doing the best job, it may be time to make changes or encourage better performance. There are a lot of talented people looking for work — perhaps now is the time to hire one or replace an underachieving employee. 3\. This is also a great time to **develop a solid Marketing plan.** Sadly, the majority of companies don’t have a marketing plan. Oh, they have a “logo” that’s been developed by an employee or a relative. And this logo doesn’t help them compete as a professional company, since the average person realizes the company didn’t even make the effort to use a professional to design it. **Hire a great marketing firm to develop a brand package for you.** Once that’s in place, create a PLAN to take your message to your audience (print and web). And you should know quickly what that message and audience is. Once you are prepared for the economy to fire up, the anticipation is amazing. And best of all, it’s my experience that **good things come to those who are prepared**. Sort of like us today. I never expected the strike of the match to have so much FAST impact. But it did, because we made the right preparation. Then God supplied the gust of wind… and WOW! Together, **and I’m still including God in this**, we managed to get the flames out. And we didn’t even have to use the local fire department. The clubhouse is reduced to a pile of black cinders and half-charred lumber. I’d like to say I felt in control. But no. The fire got the best of me for awhile. **That another thing to be concerned about** — be prepared for more than you’d ever expect. We worked with a Church for several months preparing a plan to expand their congregation. We developed a great branding package and then we aimed all marketing toward a specific Sunday. The church prepared for a 30% growth. The day arrived and people started to arrive. And the church was caught blind-sighted. **They doubled their size that day.** Which made for some awkward moments (not enough seats!). Always be prepared for more. I wish I had today! …when I burned our clubhouse down. **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** anticipation, burn, economy, employees, Logo, marketing, plan --- ### [Step 5 for Saving Money - The Pope wants you on Facebook](https://beknownforsomething.com/step-5-for-saving-money-the-pope-wants-you-on-facebook/) **Published:** February 4, 2009 **Author:** BKFS **Content:** Social networking is here to stay. You know how I know this? The Associated Press issued an article on Jan. 23, 2009 with the title “**Pope Welcomes Facebook, But Cautions**“. There you have it! The Roman Catholic church does not have the habit (no pun intended) of accepting or reacting to change or new things quickly. So when I saw the headline, I realized that Facebook must be huge to hit the cross hairs of “The Church”. In fact, **Facebook has 150 million accounts worldwide**. So what’s the buzz?!? God created us as social creatures. Remember the euphoria of being asked in elementary school if “you’d be my friend?”. And the excitement the first time you sent an email to someone and they responded? Well, cross those two lines of thinking and you have social networking online. And you can choose your poison. MySpace, Twitter, Facebook, LinkedIn, etc. All of these sites allow you to interact with a chosen few (called friends or followers) or you can open it up to anyone. It’s all part of Web 2.0. Part of this movement, where you INTERACT with your audience, is blogging. (Remember you’re reading one, so you must like the information in this format) It’s my way of speaking to the masses (not the same ones as the Pope’s audience, but I digress…) and allowing them (you) to respond (called “comments”). **Blogging is not for the faint at heart though.** It takes time. And an opinion. And writing skills. However, various blogs take the tone of “sound-offs”, information gathering, what I did today and many other forms. They can be long or they can be 140 characters (like a tweet in Twitter; or a status update in Facebook). A great book to read is *Blogging Heroes* if you want to understand more about this blogging world and why the great bloggers do what they do. That book confesses that you have to write your blog knowing that people are reading — however people rarely comment. Some studies say less than 1% of those who read blogs ever comment! (this is a subtle hint… start commenting and you’ll be exceptional!) So, why blog? This is your way to interact with your congregation! You could do devotions with them each day, you could share a Bible verse and expound on it. Or you could share your heart and passion or world-view insights. **The best part of this is… it’s free!** All you need to do is set up a blog area on your website (use Blogger or WordPress for templates) or create a free Facebook (or similar) username and start writing! Then link from your Church’s website to your social networks. Before you know it, you’ll have followers and friends everywhere! Any words of warning? Well, in the words of Pope Benedict XVI (in the AP story), “But he \[the Pope\] also warns that ‘obsessive’ socializing can isolate people from real interaction and deepen the digital divide by excluding those already marginalized”. But I dare say, he wasn’t talking about Pastors, who have regular face-to-face contact with your congregation. But perhaps it’s a good caution. Then again, he IS the Pope. Let [us](https://www.beknownforsomething.com/contact/) know if you need help connecting your blog or networks to your Church website! **Categories:** Communication Strategy, Social Media, Website Design **Tags:** Blog, Blogger, Facebook, MySpace, Pope, Social Network, Web 2.0, WordPress --- ### [One Thing that You Must NOT Do During a Recession](https://beknownforsomething.com/one-thing-that-you-must-not-do-during-a-recession/) **Published:** February 4, 2009 **Author:** BKFS **Content:** I’m a fan of American Idol. The first rounds are over and the winners have moved on to Hollywood and the losers have retired to anonymity. What made the successful ones winners? Is it their voice, their personalities, their dancing, their looks? I believe it’s all of those things (to an extent). BUT, as Simon always says in his distinctive accent, “Remember, this is a singin’ competition and you cawn’t sing!” And there you have it! As usual, Simon is right. Once all the glitz and glamor are gone, and the singers arrive in Hollywood, they have one chance. They walk out in front of the judges and their fellow competitors, they get to sing that one song choice and they hear whether they are approved for the “next round”. I’m always amazed when criticism comes up, the young wannabe panics and starts to dance or tell jokes (or begs). Then they start saying all the other things that they think they do well. “I write a lot music”. “I’m a good husband”. “You won’t believe my guitar playing…” and on and on it goes. But it never works. We always hear, “Sorry.” **American Idol is a lot like business life.** Times are rough on companies right now. Perhaps you find yourself in front of perspective customers and you feel judged. You start to tell them what you do well. Upon hearing anything negative (or a raised skeptical eyebrow) you panic. You start listing EVERYTHING you can possibly do for them. Does that help? Sadly, it usually doesn’t. A **unique selling proposition** (USP) isn’t talked about a lot lately. But I believe it’s very important concept for a company to survive. Start by asking yourself what you do well. Better than (almost) ANYONE else. Often we look at our weaknesses and we think, if I can only do THAT better, I’ll be a success. That’s wrong thinking. **STOP trying to improve your weaknesses and START improving on your strengths.** STOP thinking negatively about what you could be doing better and START thinking how well you do that one thing. Once you have that one thing in your mind, start thinking about how you can do it differently than almost anyone else. That’s your USP. Once you have that in your mind, start thinking about who would want it. That’s your audience. Then start thinking about the benefits they would enjoy when they come to you. That’s your positioning. In a recession, you hear “sorry” a lot more than when the economy is escalating. DON’T start waffling and looking desperate. It’s easy to start offering a potential client or customer EVERYTHING you can possibly do — just to get work. It may work in the short term but what it does is, well, makes you look desperate! Your prices then have to be reduced and the victim cycle starts. **Instead, be proud at what you do well!** Charge ahead and if you hear “sorry”, move on and find another potential client. Eventually, you’ll start being known (word-of-mouth and marketing) because you’re unique and better than the other person. Because you do it well! Once you hear criticism, be listening to the words that come after “sorry.” This will help you realize what you need to do differently the next time. Or how you need to sell yourself. Remember you’re trying to improve what you do well! **Remember, stop trying to be a jack-of-all-trades, but instead concentrate on doing one thing extremely well!** At [PinPoint](https://www.beknownforsomething.com/), can also help you with your USP and positioning. We help people like you communicate their strengths and help their companies with their brand positioning. It’s what we do best! [Contact me today!](https://www.beknownforsomething.com/contact/) **Categories:** Communication Strategy **Tags:** American Idol, marketing, positioning, Recession, unique selling proposition, USP --- ### [Step 4 for Saving Money - E-blasts](https://beknownforsomething.com/step-4-for-saving-money-e-blasts/) **Published:** January 26, 2009 **Author:** BKFS **Content:** It used to be that a church who had the longest list of congregation addresses wins. It means you have a big church! Well, it IS important to make sure you have the contact information to reach your audience. But the way you reach your congregation has changed. The Church still loves to send direct mail material out. But it’s so costly. (However, I realize in some instances, it works better than any other method) Direct Mail. The cost of paper, printing, postage, etc. Those costs keep going up. So some churches have tried a PhoneTree system that sends custom voicemail. It cuts cost and allows people to retrieve the information at their leisure. But perhaps there’s a better way. It’s a customized (to your church brand) e-mail that looks and feels like your other promotional material. It’s custom directed to the people who requested the information. All you need to do is make sure you get email addresses from everyone (and keep them up-to-date). This is the absolute CHEAPEST way to reach your group of people. And even better, it allows you to direct a lot of additional material to anyone who wants it. they simply click-through to your website. 80% of Americans have email. That’s huge! But you also have to consider the 20% that don’t — but this will reduce your costs for Direct Mail by half probably. The process is simple too! We take your current “look” or “brand” and produce 1-3 templates that are housed on a password protected website. You upload your email list to a database manager and then you use the template styles to create emails. You choose the list you want to send to and PRESTO they get it. But better than Direct Mail, they can opt out of receiving it (your prevention for your congregation accusing you of spamming). But even better, you can see who opens it! And if they “click-through” to your website to get more information. With this analytic information, you can hone messages. Find out what colors, designs, and messages create the most buzz. SO, it’s inexpensive, better and helps you know what your audience wants. What more can you ask for! We can get started today to save you money! **Categories:** Design Essentials **Tags:** custom, e-blast, economy, email, marketing, message --- ### [3 Things Everyone Should Know About You](https://beknownforsomething.com/3-things-everyone-should-know-about-you/) **Published:** January 26, 2009 **Author:** BKFS **Content:** > Excuse me, but who are you? (I want to know about you!) These are words that can make you feel good! Someone wants to know you! They care enough to ask. They have reached out to you. But they can also be excruciating. Especially if you have met the person several times before. It means, they forgot you. Or can’t recall your name. But it can also be read with disdain; like they can’t believe you just did what you did. In business, we often hear how important it is to know your [audience](https://www.beknownforsomething.com/discover-your-audience/) and your product. But it takes more than that. The customer needs to know you and “who you are”. And remember it! This is what your Core Values are. It’s (I would suggest 3) things that you want people to remember about you. Things that will never change about you. Often, it’s the reason that customers started doing business with you or why they stay with you. **Ah, return business!** In an economic downturn, it’s essential for you to know (or be reminded) of these things. Because in the dash to make a profit, values can be sacrificed. Then, customers ask the question, who ARE you? And they hardly recognize you. **Say one of your core values is honesty.** And something comes up that it’s easier to twist the truth and make a few extra dollars. **Or that a core value is caring.** And you feel you have to rush client service in order to be more profitable. **The last things you should “sacrifice” on the altar of viability are your Core Values.** They are the essence of YOU! Take time today and ask yourself “who am I” or “who is the company I work for”. What are the core values that arise that are so important that **you’d rather fail than change them**. List a bunch. Then ask others. Today in our Team Monday Morning meeting at [BeKnownForSomething](https://www.beknownforsomething.com/about/) I asked others on the team what our core values are. **As a business owner, my employees represent more of the team than I do.** Hearing what they say, helps me realize the job I’m doing communicating the type of Team I’m trying to build. It was eye-opening. Now I’m in the process of combining my list with theirs. Then I’ll choose the 3 things that no one will ever change about [Be Known For Something](https://www.beknownforsomething.com/). This agency will crash and burn before I change them. So, what about you? Personally and Corporately. Who are you?! The more you define yourself, the more you’ll know why people are drawn to you. If you seem to be losing your following, it may be because you’ve changed your core values so much that they don’t recognize you anymore. and remind yourself, if your customers leave because of your core values… good riddance! So… excuse me, “Who are you?” [![Subscribe to Church Branding Email](https://www.beknownforsomething.com/wp-content/uploads/2021/02/Subscribe-Be-Known-for-Something-Email.jpg "Subscribe to Be Known for Something Email - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/subscribe/) **Categories:** Business Essentials, Communication Strategy **Tags:** Caring, Core Values, customers, economy, honesty, Recession, values --- ### [Inauguration Day](https://beknownforsomething.com/inauguration-day/) **Published:** January 18, 2009 **Author:** BKFS **Content:** On Tuesday, the United States will experience Inauguration Day. It’s a special day that only occurs every four years, but it seems like it’s longer this time. I guess because the election period was extended for such a long time. But then again, four years is a long time! The day (January 20) as I understand it (this is our third since we came to the US), is made up of the current President leaving and the new President-Elect, with the few words of the oath of office at noon, takes the helm of one of the most powerful countries in the world. Then there is “Hail to the Chief” played and an address given by the new President that sets the tone for their presidency. Usually, there are 2 prayers that happen during the ceremony. And it all finishes with an extended five-day party of celebration (I should also mention that there’s normally a five-day party preceding Inauguration Day too). This year we look forward to the first African American President taking office. He’s promised change and new hope for us. He enters the White House at a low time in the economic cycle, and we’ll be able to see how he tackles it differently from the last administration. I guess that’s the change we’ve been promised. This Inauguration is estimated to cost 150 Million Dollars this year. The majority of this is picked up by you and me. The taxpayer. So how is this pertinent to business owners? Except for the obvious business climate changes that will come… Well, I think this is a good time to take a look at your business and take the “oath of office” all over again. This isn’t something to do easily. Take 5 days before your “Inauguration Day” and party with your employees and clients. I don’t mean literally (of course you can do that too if you want), but instead, contact them and celebrate victories of the past, how you’ve helped them, and how they’ve helped you. Thank them for “voting” to use you. Use this time to listen to them and hear what they say. When your Inauguration Day arrives, remember to include prayer and an oath. Prayer, because we all need to recognize God’s role. But an oath? Absolutely! What will it contain? I would start with how you will be held responsible for the satisfaction of your clients and employees. And responsible for success and failure. That you will ultimately be the Entrepreneur. Not a technician or manager. An Entrepreneur that will dream big and share that vision so that others will want to follow you. That you will “to the best of your ability, preserve, protect, and defend” your vision, your values and your product or service. Then share all this with your employees. Ask for their help. Share your dreams for the next year, or 3 years. Get emotional if that’s you. Hail to the Chief is optional. But if you do this Day correctly, your clients and employees will sing your praises. Then celebrate another 5 days. Take that time to listen to your core group. At the end of the partying, revise your plans, dreams, and goals as needed. And then get to work! Just like we expect President Obama and his staff will. There’s a big job to be done. **Categories:** Communication Strategy **Tags:** business, Inauguration, oath, plan, vision, vow --- ### [Step 3 for Saving Money – Web/Online](https://beknownforsomething.com/step-3-for-saving-money-webonline/) **Published:** January 18, 2009 **Author:** BKFS **Content:** I was talking recently to a new client and he had a lot of skepticism about printed Direct Mail. “It costs a lot”, he said. And it’s true. But if you’re getting results from it, it’s awfully hard to say Direct Mail isn’t worth it. But in this time of financial concern, where budgets are reduced, it’s probably not the way I’d direct a client (unless they only target seniors, or the aging population). Instead, the web offers many benefits. And it’s ultimately cheaper. The cost of setting up a web presence can cost you quite a bit. And the old-school notion of “finishing” a website has to be forgotten. It’s an ongoing project. But that’s the benefit! How’s that a plus? Let’s walk through our recommendations to a client… 1\. Consider your audience – and if they are “normal”, they are online more and more. Only the aging North American population still has resistance for the web. But even that sector is getting on board — but you have to direct your website to them. Keep it easy and no plug-ins. 2\. Decide how you are going to reach your audience online. 1) E-blasts (html mass emails that some call spam) are a legitimate way of reaching an audience. Make sure they want the email and make sure they can unsubscribe easily. 2) Website search engines — this is the way most will find what they are looking for. But Search Engine Optimization (where your site pops up on the first page of Google) is not for the faint of heart and can be costly. 3) “Regular” emails. Writing a personal email to touch base with clients and offer them your product. And of course there are other methods too! 3\. Now the fun! Set it up. Be sure to use your established branding look (if you don’t have one… we’d love to help!), create a message, use a color that is in your branding palette, a certain type of graphic/photo. Determine the unique benefits that your audience are needing. Keep it simple and watch analytics (available for free with our hosting package), be willing to change design or message. Once the set-up is complete and you’ve told people about your service or product, it’s just maintenance costs (hosting and subscriptions) and the cost of changing and adding to your site. We set up all our websites so that you can make the changes quite simply. This usually costs less than $100 a month. Pretty inexpensive! Let me know if you’ve used your website (or the internet) as an inexpensive method to get your message out! Share your ideas and watch for others! **Categories:** Communication Strategy, Website Design **Tags:** benefits, eblasts, inexpensive, internet, marketing, message, save, web, website --- ### [Recession Declaration](https://beknownforsomething.com/recession-declaration/) **Published:** December 2, 2008 **Author:** BKFS **Content:** Well, “they” finally told us. “We’re in a Recession”. I guess it’s hard news to hear, but also delivers information that we’ve sensed for awhile. Or perhaps the media and the political campaign wanted us to “feel” it for awhile. I had a client send me a “bad news for the industry” pdf with lots of facts and figures “proving” that this was going to be a horrible time for everyone. but they based most of their data on interviews and surveys of Americans. **So I decided to look for some facts.** According to Forbes magazine, even after yesterday’s declaration of the Recession, that it’s being a YEAR long already… they state: **However, a popular yardstick for recession–two successive quarters of GDP decline, has not yet been reached. The economy dipped (-.2% GDP) in the fourth quarter of 2007. But in the first quarter of 2008 it grew .9%, and in the second quarter, it grew 2.8%.** Doesn’t sound like a REAL BAD economy, like they keep telling us, eh? I agree we’re in a downward economy, but historically, the majority of “recession declarations” are given when the recession is in recovery or near recovery (according to NBC Today show this morning). Also, the media hounding us about this “Bush Economy” has led to a psychological recession (as indicated by previously mentioned “survey-based” article). In that article that point out the bleak outlook is represented largely in people who get their news from MSNBC and NPR (Social Liberals). **There have been 11 recessions (including this “one”) since WW2 — and on average they last 10 months. Only 2 lasted longer (16 months; early 70’s and early 80’s).** Then comes the “experts” who keep bringing up the “recession that is as bad as the Great Depression”. Paulson said yesterday that there is absolutely “no comparison”. He went on to say that it’s fear mongering. Go figure! Since Obama used it repeated as the Kingpin of his political campaign — people started to believe it. BUT THERE’S NO TRUTH in it. I’m not headed into 2009 blindly, we expect it to be a challenging year — but ultimately, I believe that the “new administration” which is now defending the economy (with the Governors meeting today), will turn the economy around and look like saints (since they’ve lowered the bar so that they don’t have to raise it that far). **This (!) is the story we should be propagating** — even if we don’t support Obama 100%. What do you all think? I don’t mind being told I’m wrong… I’m not an economist or an expert. However, I do know that I trust facts and statistics. **And I trust a God who will meet my needs.** Make sure you’re ready for 2009! We have low-cost marketing strategies that will help you standout in a ecomony where money is still being spent. We’ll make sure it’s with you! **Categories:** Communication Strategy **Tags:** budget, economy, Recession --- ### [The Missing Commandment. #6 - Thou Shalt Live by the Law of the Grid.](https://beknownforsomething.com/the-missing-commandment-6-thou-shalt-live-by-the-law-of-the-grid/) **Published:** November 23, 2008 **Author:** BKFS **Content:** Note: it was brought to my attention that Commandment 6 was left out of the blog about Church Websites. Sorry. Here it is! Recently, I picked up a book I wanted to read. Really! I wanted to read it because I had read an article that shared some highlights from its chapters and it interested me. I settled into my comfortable “reading” chair and cracked the book cover. There’s something to be said for the anticipation that comes from that sound. I flipped passed all those useless, extra pages that say who wrote it. I stopped when I saw the header, “Chapter One”, and then started to read. Some books just suck me in. The story. The characters. The information. This one had all that, but I kept having to re-read lines and I felt like I was struggling to keep moving into the book. What was the problem? After I realized the energy that I was expending in order to get the information, I stopped to look at the layout of the pages. The font was ok, however, a bit small, and the lines were pretty tight together. But the lines were too long! Throughout most of printing history, books start with galleys (columns of text) pasted onto the layout board in columns. These lines were easy to read because there weren’t very many words on each line, and you could easily navigate back to the next line. A newspaper does this extraordinary well. They have to get a lot of information out and not confuse the reader. That’s what a good grid can do. But there’s more than a good grid can do! The grid can help you make decisions. Where graphics start and stop. How big a photo should be. Where your menu will be aligned. Even how many buttons to use. At Be Known for Something we try to keep lines of copy fairly short. About 600 pixels wide. Or try to have 8-12 words maximum per line. Never less than 3 words per column. Then we want to allow enough space around the text to provide an organized, well-designed layout. It’s a bit hard to describe when it comes to these brief blogs, but we go through a 3-step process: 1. Set your margins (I say, the wider the better. Unless it causes a lot of scrolling). Usually, you want the same space on both sides. Enough room on the top for a banner, and enough on the bottom for your copyright and menu reminder. 2. Then take the remaining “working area” and decide what practical amount of columns you’ll need. 3. Try using that number (or a multiple of it, like twice as many) and set up a grid. Well, there you have it! Now, you use the grid to align material by using multiples of the grid width to determine size and length. Allow space at the top for brand and menus, and a column on the left for secondary menus or information. The far right column can be reserved for ads or very tertiary information. Remember, that most people look to the center column for their needs. There are diagrams illustrating this (perhaps better than words did) in the FREE book “10 Commandments of Church Websites” that we put together. Just go to the web page and register for it and I’ll send it to you. And as usual, I’ll answer any questions you have here. Just click on comments! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** columns, Commandments, design, grid, website --- ### [Step 2 for Saving Money – Word of Mouth](https://beknownforsomething.com/step-2-for-saving-money-word-of-mouth/) **Published:** November 15, 2008 **Author:** BKFS **Content:** My younger son has an iPod Touch. He got it about the time I got my incredible iPhone 3G. It was like Christmas coming early to our home. I love when the kids get something electronic. They work and do chores to earn small amounts of money and once they’ve saved (for an excruciating long time), they look to see if there’s an update coming for the “thing” they want. We search the internet for rumors and information. Then when the time’s right, armed with a bunch of knowledge, they order it. Or get us to drive them to the store so they don’t have to “wait another minute” for the delivery truck to arrive. Once we get the incredible piece of equipment, they can hardly wait to get to the car, pry open the box, and, as our custom, **we all sing an “ahhhhhhh”**. You know, the high pitch anthem that I’m sure Moses heard as he stood on the mountaintop waiting for God Himself to deliver the tablets of the law. That’s the excitement that we have when we save, anticipate and get rewarded with the latest Apple gift. It’s still exciting every time we get the box open. Even if it’s for another person in our family! What’s really fun for me, as a marketing person, is when my kids start blurting out all the “talking points” of the item as they power it on. It’s like the marketing brochure comes to life as they quickly itemize every known benefit that they’ve researched. And then when they experience the features, it’s like the rewards of ownership have outweighed the cost of purchase. “Ahhhhhhhh”. *I could go into the disappointment that we’ve seen when the marketing doesn’t live up to the experience, but I’ll save that for another day when I’m not trying to be so positive.* Isaac, the son that got the iPod Touch, quickly wanted to tell me everything about his amazing machine as he quickly navigated his way through all the screens. I love the excitement, but I’m always a bit overwhelmed with all the sentence fragments that are bombarded at me. I still encourage him and try to piece the puzzle together in my mind. This is huge for him! I got my first electronic device (other than a calculator) my senior year of high school. And all that big clunky thing could do was a simple game. My, times have changed. My son’s friends, I don’t think, are as kind as I am. They just want to listen briefly and then get their hands on the device. After awhile the things that are said become briefer and briefer. **Until a very quick benefit becomes the only thing that’s said.** And for Isaac, it became, “I can get and receive email anywhere.” And with that pronouncement, he has the “thing” that all his friends want. Of course, he also has the benefits of watch movies, listening to songs and playing games. But those often are secondary to the “email” message. He knows his audience, and he hones the message to them. **What about you?** Gone are the days that people wander into your church. They sit and research online all the facts and benefits of the churches in a 20 minute radius. And when the time is right, they gather the family and attend a service. In order to get them to choose your church, you need to tell them the benefits. And you have to make sure they resound in their paradigm. **If you offer the right benefits, they will come.** And once they’re there, and the benefits are valid, they’ll love it. And the simple message will be easy for them to tell their friends. That’s the joy of “word-of-mouth” advertising. But it all starts with identifying the unique needs of your target audience. The simpler the message, the simpler it’ll be to pass it on. As for my son? The other day he downloaded a free application from the “App Store” and now when he presses the right button, his Touch rings just like an iPhone. I think that’ll become his next message he’ll tell everyone. “It looks like I have an iPhone”. **So much for truth in advertising.** **Categories:** Communication Strategy **Tags:** benefits, inexpensive, iPhone, ipod touch, marketing, Word of Mouth --- ### [Where the heck are your Customers looking?](https://beknownforsomething.com/where-the-heck-are-your-customers-looking/) **Published:** November 15, 2008 **Author:** BKFS **Content:** I’m on my way back from speaking at a national conference in Houston. Prime people watching time. I love airports. Expos. Conferences. When I was standing in front of the audience of about 200, I found myself watching reactions and odd people things. It’s almost like people forget that I’m actually looking at them, and I’m not on a TV screen. I’m an animated talker and I love to do things that get people’s attention. It drives me crazy if I see someone nodding off. But I’ve come to believe that no matter what I’m talking about and the compliments I get, a few people lose interest. And to use the TV analogy, they grab the mental remote control and “turn me off”. **Wouldn’t it be great if you could watch** where your customer’s eyes go when they get your marketing material? What if you could have the ability to “look back” at them from inside the brochure or direct mail? That way you could determine what is being looked at and the places to put important material. It’s the age old desire of every marketer. **But now we can!** Well, maybe not in print, but we can online. That’s the joy of the web. Eye Tracker technology has been around for several years and these professionals who have this ability (to see where people look) have tested various online viewers (all demographics and psycho graphics) on all kinds of websites. And the results are in. **We know where the eye goes when the surfer pulls up a website.** Armed with this knowledge, it allows us put the right messages in the right places so that you reach the visitor quickly and efficiently. In fact, we know that the average person spends less than 10 seconds on a page and will usually only click 3 times before determining if they want to stay at the URL. **Scary.** It’s defines the necessity of knowing your audience and putting the message to where they look. **I’m hearing, “so… where do they look?”** I’m simplifying a bit, but ultimately, upon opening a page, a person looks to the upper left, then the middle of the page, then to the middle left before checking the top out. Then the bottom, and lastly, the right hand side. In fact, very few people will ever get to the right hand side, because of the “unnecessary ad” paradigm that we’ve gotten used to. So, there you have it. All that needs to be done is align the importance of your messaging into the appropriate positions. That’s what we do every time we work on a website. **We’re professionals.** We know our stuff. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** eye tracking, marketing, target, web, website --- ### [WFX Houston 08 – A Time for Optimism](https://beknownforsomething.com/wfx-houston-08-a-time-for-optimism/) **Published:** November 10, 2008 **Author:** BKFS **Content:** I’m squished into a cramped row of strangers on the flight from the Worship Facilities Expo and Conference. Soon I’ll be home. I love attending the WFX – and this time, like usual, was very good! I’m always amazed at the people I get to see. What a wonderful opportunity to meet with several clients from across the nation and catch up on their ministries and companies. I’m also amazed about the amount of Pastors, techies and church members that arrive from almost every State (and Canada!) to share in this event. And, as usual, I heard similar messages. **I heard people concerned about our economic future.** Some churches *(including Lakewood Church, pictured above)* haven’t felt it at all. But they still wonder what the future will hold. Pastor Joel Osteen remarked, “Our offerings are still increasing slightly and our attendance is holding it’s own.” He went on to say that “we keep preaching God’s word about stewardship and offerings, and God’s people are responding.” This brought to mind the simple fact that we NEVER know the future. Even if polls, talking heads and forecasts say one thing, it’s never a guarantee of what lies ahead. Instead we trust in a God who’s never let us down in the past, and He promises that He won’t let us down in the future. **So why do we fret about the economy?** It seems like a lot of leadership I talked to at the show have determined that “money will follow vision” as one of the keynote speakers exclaimed. So, I would make sure you have a vision for the future – based on the fact that God’s called us to build His kingdom here on earth. He’s sovereign. And money will arrive as needed. The other encouraging subject that I continually heard was “God’s been blessing us and we’re considering what kind of building we need” or “Our church is a great fellowship of believers and they’re demanding better communication materials”. **Websites, direct mail, signage, blogs.** During the conference I had the privilege of sharing with approx. 200 individuals about how to makeover their church websites. An awesome group of people. They responded with questions and comments that were encouraging. **The church is finally catching up with technology.** Small churches, medium churches and well, large churches need to catch up too! They want to do amazing things without overpaying for materials. But the good news is: they want to improve and move forward! **That’s optimism for the future.** That’s why we’re involved in this Conference. PinPoint wants to continue to advance God’s ministry as we develop new, cost-effective, improved ways to help brand ministries and churches. **And we’ve always worked with all budgets.** We’ll continue to improve our services and products so that the materials we do for growing businesses are available to you. Let us know how we can help! And if you’d like the PDF of the presentation just email [me](https://www.beknownforsomething.com/contact/) with your contact information *(Church name, your name, address and email address)* and I’d love to send it to you! **Categories:** Communication Strategy, Design Essentials **Tags:** Budgets, economy, Lawewood, marketing, Osteen, WFX --- ### [I'm Mark MacDonald and I'm a News Junkie](https://beknownforsomething.com/im-mark-macdonald-and-im-a-news-junkie/) **Published:** October 30, 2008 **Author:** BKFS **Content:** **I have a confession.** I’m a “news” junkie. I find myself quickly checking my favorite news website throughout the day. But, sadly, that’s not all. Let’s start at the beginning of my day. When I wake each morning, I wake to the news. Then my wife flips the TV on to my local morning news program (with an annoying traffic girl — but that’s another story…) when she gets out of the shower. I get up and drive to the gym, usually catching the 7am news on our local news/talk radio station. While I jog and lift weights, I keep my ipod radio tuned into the news TV station that they broadcast on one of their TVs. When I arrive home from the day of work (and checking online news clips), I settle down with the newspaper and read it cover to cover. I rip out articles I need to file, or distribute to my kids. Then when I finally get to bed, I try to catch the first 20-25 minutes of the evening news before I fall fast asleep. **I have a problem.** Many of you have already determined that as you were reading. But perhaps it’s different than the one you identified. I’m trying to slim back — since often the news is the same. It’s repetitive. So I’m dropping one of my sources. Sadly, I’ve decided after being a newspaper subscriber for almost 30 years (and before that, I was a newspaper carrier who ALWAYS read the Daily Gleaner before I delivered my 100+ newspapers), I’m dropping my daily newspaper. There. I said it. **There are a couple of reasons.** As you probably know because of the news that employees that are being dropped from newspaper publishers all over the nation, the newspaper industry is hurting. The articles I read today I’ve read yesterday on the web. Or I’ve seen it last night on the evening news. Newspapers sell ads. In fact that is their “product”. That why newspapers are small some days and not other days. The large days have more ads (they keep a ratio). If they don’t have the ads to pay for the pages, news has to be dropped. That’s why our local newspaper decided to slim down to 2 sections on Monday, Tuesdays and Wednesdays. Then when the ads pick up at the end of the week — presto! We have more news. I like to regularly read their op-ed pages, letters to the editor, Ask Sam (a cool QnA section) and local news. Yup, you guessed it! That’s the news they dropped. Except Ask Sam, which they just announced can now be found easily online. And the local news has been reduced to match the reduced amount of reporters. It’s sad that this has happened. But the newspaper industry has moved away from their audience. They’re in survival mode. Whatever’s cheapest. **Are you in survival mode?** Don’t forget your customers. Remember what you promised them. Or in your attempt to save your business, they’ll flee to another source. It’s a sobering thought. Now, I have to think of what I’m going to do during the time I used to read the newspaper. My kids will love it. **Categories:** Communication Strategy **Tags:** client, customer, economy, marketing, news, newspaper --- ### [Low/No Cost Marketing - Step 1](https://beknownforsomething.com/lowno-cost-marketing-step-1/) **Published:** October 29, 2008 **Author:** BKFS **Content:** Almost every ministry or company that we start talking with needs to start at the same spot. **Developing a Story.** Interestingly, when we meet people throughout the day — people we’ve never met before — we have a “thing” we do. Don’t we? Everyone sort of does it differently. “Hi, I’m Mark. It’s nice to meet you.” Friendly, welcoming and we usually want to go further. Sometimes we say, “Why are you here?” or perhaps “I haven’t seen you here before”. But we usually work our way to, “So, what do you do for a living?” or “Where do you work?”. Then… BAM! We get a very quick verbal definition of where this person spends his time, dedicates his abilities or what his passion is. Or we get a quick, uninspiring response. **When you’re asked, “Where do you go to Church?” what do you say?** Most say, “I go to Community Church, you know, the one at the corner of Main and Church St.” But what do you say when someone says, “Why do you choose that Church?”. I suppose, if you’re the Pastor you can say, “Because they pay me to.” But what do the people in your congregation respond? I’m sure you can imagine all the answers. In a political campaign, we all know the importance of “staying on point”. You know, it’s when you hear a theme emphasized, reiterated and restated. Taxes. Change. Maverick. Imagine now if someone in your community heard the same positive themes about your Church every time they talk to one of your members. “I love my church because it has so many services at different times, I can choose the style and time that works best for my family” or “It’s the first church I’ve attended that really cares for the Community. We’re actively helping the homeless by building that new training center for them next to our church”. These are examples of benefits that communicate well to the un-churched. If you can connect quickly through an answer like this, it’s easy to invite someone to your Church. **Your Church will grow.** **So how do you get the congregation to say the right things?** It’s fairly easy. And it’s inexpensive. 1. **Know your Congregation.** Learn from your audience what they like, what their benefit of attending is. Everyone does things regularly because they receive benefits from it. What is the message that your congregation tells you? It may surprise you when you ask. 2. **Determine the Benefit.** After you’ve heard a common theme, you can start to develop a short sentence that describes why people love your church. If several find it a benefit (and they are the demographic you seek to attend); then other pre-church people in your community will identify with it. 3. **Communicate it. In Unison.** It’s like the “purpose” that Rick Warren has talked about in his books. Remind your congregation about this benefit often. Add it as a catch phrase below your logo. Create a web page that talks about it. Put it in your Worship Guide. Get the word out so much, that any person in your church will know the answer quickly the next time someone asks them, “so why do you go to your church?” That’s the first stone that needs to be added to your branding foundation. **This is the “absolute must” that must be created to make all “word-of-mouth” promotion work.** And advertising, and direct mail and friend days… Easy? It could be. If you don’t know how to start, or need outside assistance in editing all the information down, then we’d love to help. We do it all the time for our clients, and we can be an outside resource who understand the church market. It’s what we do best! Just [contact us](https://www.beknownforsomething.com/contact/) today. We’ll be moving to Step 2 next… **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** benefits, brand, Church Perspective, easy, marketing, positioning, quick, story --- ### ["There's got to be a Cheaper way"](https://beknownforsomething.com/theres-got-to-be-a-cheaper-way/) **Published:** October 14, 2008 **Author:** BKFS **Content:** I talk with a lot of Pastors and Business Owners and I’m hearing the same thing. One Pastor I recently talked to seemed perplexed, “I know I need to do marketing and branding in my church, but I’m not sure how I can afford it. There’s got to be a cheaper way.” I think he thought that he was suggesting that our service can be expensive. **Let’s be honest.** First, I want you to know that I wish I was independently wealthy and could give away all our ministry work. It’s that much fun to watch God use what we create for His glory! In fact, we offer many things to the church at a discounted rate, and we go to church and denominational conferences to speak, as well as, smaller seminars — and don’t charge a thing. **We want to help the church!** We also have several employees (which coincidentally, aren’t independently wealthy either) that want to feed their families and pay their mortgages, vehicle payments and student loans. Let’s be clear, it’s expensive to run a business today. We have the best computers, up-to-date software and a VERY cool, creative environment — to do our best work for our clients. This means, you don’t have to keep up with all this latest technology, because we do! Secondly, we do everything within our power to keep our overhead low — in order to provide cost-effective solutions that work. You will see results! That, along side of the research we do in your industry, allows you to have marketing advice and materials that will be world-class. But it all costs money. So we have to pass some of this expense on to you. **So how do we offer AMAZING prices to ministries?** Well, we do a lot of secular business work where the profits are rolled into the ministry side of PinPoint so that we can reduce the charges. But enough about PinPoint’s expenses. Let’s talk about yours! We know that a church or ministry suffers during an economic downturn. Often it takes a bit longer for it to impact you, but you feel it. And we know that churches are starting to see it in the offering plate. During this economic cycle, like no other time, the world has a great sense of needing “something” or “Someone” that is in control. And that’s when the Church needs to step up as a haven. To find rest. Peace. An escape from the financial torture that seems to be going on. When your community turns to the Church, how do they find you? What makes you different from the other church on the other corner? Now is the time to be promoting yourself. **You offer the only lasting Hope on the economic roller coaster.** **So, how can you afford to Market, Promote or Brand yourself — when you don’t have a lot of money?** Well, do I have answers for you! Starting next week, I’ll start listing ways to do Marketing on the cheap. But (of course) not look cheap. Ready? Any ideas you want to suggest that you’ve already done? It’s as simple as commenting… **Categories:** Brand Strategy, Communication Strategy **Tags:** branding, cheap, Church Perspective, economy, inexpensive, marketing --- ### [The Presidential Debate got me thinking....](https://beknownforsomething.com/the-presidential-debate-got-me-thinking/) **Published:** October 8, 2008 **Author:** BKFS **Content:** I’m sitting watching the Nashville Presidential debate. Politics are interesting aren’t they?! How can two grown men say seemingly opposite things about the same things and both say they are telling the truth. Hmmm. Do you buy it? In business we seem to do the same thing. Well, except we don’t have unlimited tax dollars to spend. And we don’t all have a national stage. But we’re all in a competition (unless you find yourself in a wonderful monopoly where you are the only one with a certain widget). And what a competition it is! You’ve decided to do marketing and advertising. You want to get your message out. But unlike the debate, you’re often not granted the privilege to stand head to head with your competition and state your position. But your target audience often weighs your product against your competition based on what they know or learn. Fortunately (or perhaps unfortunately), the audience usually sees “their” product as the best. Unless the product gives reason for them to switch. I guess that’s the “change” theme too. That’s why most Republicans think that McCain is winning – and most Democrats think Obama is. Unless one of the groups starts to doubt “their” ticket. So what can we learn from the debate? Other than politics, of course. The debate demonstrates some interesting ways to present your business. How will you present yourself so that the next day, more people will choose your product than the competitor’s? It comes down to three things: 1. **Perception.** Most think this is hard to control. But it really isn’t. This is because people mostly believe what they are told. And you need to tell your customers what to expect with your product. That’s what “creating the brand” is all about. Managing expectations. 2. **Confidence.** There are a few quirks I don’t like when the Senators are talking. It makes me subtly loose confidence. And I think we can all tell when they’re making something up because a question caught them off guard. Again, in business, the easiest way to look confident is to say and look consistent with a well-established “story” that emphasizes benefits of using your product. 3. **Content.** When you watch the debates, you realize they have their “points”. And often, the victory is determined by how well the candidate “stays on point”. In your business, you need to determine the product benefits that best connect to your audience. Then stay on point! Be consistent. Talk in Unison. There are other things that come to mind, but perhaps you can come up with some. Let me know how the debates make you think of marketing. I’m going back to watching the TV, hoping that someone will really dominate. I guess, that’s what we want from your product or service too! **Categories:** Communication Strategy, Design Essentials **Tags:** advertising, Communication Content, confidence, consistency, debate, marketing, perception, president, senators --- ### [Three Things I Love](https://beknownforsomething.com/three-things-i-love/) **Published:** September 27, 2008 **Author:** BKFS **Content:** This week, I returned from a week-and-a-half-long business trip. I love to travel but these few days away from my family and the business got it “out of my system” for a while. I left on an early (!) morning flight, flew from Greensboro, NC to Washington Dulles airport, then to Toronto to discover my luggage “was misplaced”. This is always a fun thing to find out, especially when you’re waiting to go through customs and immigration. For the process, you have to retrieve your bags so that you can physically take them “across the border”, then you put them back into the conveyor belt system of the airport. Once I filled out paperwork that I was crossing the border without my missing luggage, I got on another flight to go to New Brunswick. It was a long day of travel. I enjoyed several days meeting with clients, family and friends. My suitcase miraculously reappeared when I arrived in Moncton. Great news! It’s a rare opportunity to meet face-to-face with clients that live 1500 miles away. And it proved the old sales adage that when you meet with clients that will give you work — if you ask for it. I returned with lots of notes and paperwork to get lots of work started. I traveled back to North Carolina by way of Dallas because I taught a marketing class for a National Certification program for Consultants in Arlington, TX. I was finally headed home on an overloaded jet. It’s interesting that the airlines charge for luggage and snacks now. Yet, they all seem baffled by the amount of food that’s carried on (and the garbage that they have to collect when they’re checking that our seat belts are fastened). They also seem exasperated that so many travelers are carrying on suitcases, garment bags, shopping bags and briefcases. Surprise! No room anywhere on the flight — except for the now empty luggage compartment underneath us. We had to wait quite awhile on the tarmac before taking off — so I met the gentlemen sitting next to me. He was getting back from a job interview and he explained that he doesn’t get to fly much. When he heard about my flight schedule, he asked incredulously, “Why do you do it? I suppose it’s the pain of owning your own business.” It got me to thinking. Why do I do it? If I dwelt on the negatives, I’d not be a very good husband, employer or business owner. I do all I do, because of three loves. 1. I love my clients. I genuinely care for each person I do work for. I know them personally and in business. I want them to succeed and I want them to live a fulfilling life. Life is far to short to deal with horrible people. Even in frustrating exchanges, I remind myself that I love these clients. 2. I love the work I do. It always surprises me how many people I meet that don’t like what they do. Some polls put it close to 60% that really don’t like what they do. That’s not me. I get up each morning, go to the gym, and find myself thinking about the day. With anticipation. I can’t imagine doing anything else. I’m a round peg in a round hole. 3. I love the results. I think this is the raison d’être of the last point. Each day I see results that I help generate for the clients I love. And when I think about it, every job has positive outcomes. Sure, there are some negatives — but I choose to dwell on the positives. Marketing and branding works. It gives the most results for the time and money. I believe it. It drives me. Why do you do what you do? Perhaps you aren’t getting the results you want. We’d love to help you. I’d also love to hear what drives you. Tell me. Why do you do what you do? **Categories:** Communication Strategy **Tags:** airplane, business, clients, jet, love, luggage, results, Travel, work --- ### [Commandment 10 - Thou shalt Test. And Test again.](https://beknownforsomething.com/commandment-10-thou-shalt-test-and-test-again/) **Published:** September 11, 2008 **Author:** BKFS **Content:** This is the last in the series of the Ten Commandments for Church Websites! It’s always scary to talk about a first, but it’s equally sobering to figure out what the last of anything should be. Last words. Something that should overshadow everything that’s been said to this point. When it comes to Graphic Design, I often remind our team of two things. Be consistent (already dealt with in Commandment 4) and “be careful with the details”. Designing a website (or anything for that matter) is deciding what, where and how many details are arranged. It never fails, but when we think we’re done something, a question can be raised by someone on the team (or worse yet, by one of our clients) like: “Shouldn’t we have a phone number on it?” Or “is that the way you spell ‘accommodation’?”. It sends terror down our spines and the glances that go back and forth around the table show horror that’s welling up inside. It’s so easy to make mistakes when you’re dealing with so many details. Therefore, it’s those “testing” questions that have to be asked. And often they need to be asked by an external source. If you’ve been working on something for dozens of hours, you’re not the best person to evaluate it. That’s the power of teamwork. It’s why we’re called, [PinPoint Creative GROUP](https://www.beknownforsomething.com/). So what tests should be conducted? Here’s a list of the top trials that every website MUST be put through: 1. Try EVERY page in the browsers that your audience will view your site. This may take a long time, but it’s the only way to see what “they” will see. If you’re not happy, they won’t be happy. Check with your hosting company to see what browsers are being used on YOUR site. Usually (in this order) it’s IE, Firefox, then Safari. But Google’s new browser could mix all this up. Each browser treats the programming differently. 2. Check for missing links (graphics, pictures, etc). I’m amazed at the amount of websites I surf through that have missing images. Or links to “this page can not be found”. This needs to be done on a regular basis especially with any change that is made. 3. Spell Check. Think back to when people used to type on a typewriter. Remember those? Where if you made a mistake you either a) decide if you’ll start over or b) pull out a piece of correction tape or a bottle of whiteout, dab it on, then blow on it to make sure it’s dry and then type over the error. Always hoping that the page hadn’t shifted in the process.Now those were the good old days, eh?Or when you were typing something you wondered if you were spelling things correctly and you had to pull the big dictionary on to your lap and look up the word. I bet, someone along the way thought “if only this machine could tell me that something was spelled wrong, and suggest the correct spelling”. Wouldn’t that be easy?!?So why is it that almost every website has a typo? PLEASE spell check. It’s easy to do and it’s easy to change (no whiteout required!) 4. Focus Test. This is the process where you bring a sampling of your audience (the people you want to LOVE your site) into a room and have them surf through it. Watch where they click and how long they spend on pages. Ask them questions about what they like and what they don’t. Don’t base everything on one person, instead, ask several and hear consensus. It’s not what YOU like, it’s about what content THEY want — and how they want to get it. 5. Analytics. This is the regular, consistent process of watching the statistics of who’s coming to your site — are they going to the right pages? — are they spending time on those pages? Are they clicking on banners? Links? Is your audience growing or declining? What days are they coming to your site (this means you should update and add content before those popular days of the week). All of this is available with most good hosting packages.I know that our hosting package that we recommend allows you to freely examine all this content (and much more) whenever you want it. You can print out these stats and compare. It’s with this knowledge that you can change button colors, banners, content, etc – then look to see if the analytics improve. This is the joy of websites – You can change on the fly! I’m sure that when God gave Moses the 10 commandments, He wondered “is this enough?”. OK, has it ever occurred to you that nothing has ever occurred to God? So I know that He never “wondered” that… but I’m wondering if I’ve left something out in this series. I would love input from you if you can think of the 11th commandment or additional content that I should add to this series. God is sovereign and knew exactly what to cover and how much. I’m not. But I think these will get you thinking. Have fun designing and building your church website. God will use your talents. If you feel that your website doesn’t match the quality standard of your church, we’d love to assist you. We’re just an [email](https://www.beknownforsomething.com/contact/) or phone call away! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** analytics, audience, browsers, design, focus test, mistakes, spell check, test, testing, trials, typos, websites --- ### [Commandment 9 - Thou shalt extend the reach of your website](https://beknownforsomething.com/commandment-9-thou-shalt-extend-the-reach-of-your-website/) **Published:** September 5, 2008 **Author:** BKFS **Content:** Sitting in my office in North Carolina today, there are a couple of things that are being talked about with almost everyone that I have a conversation. Politics (the conventions are wrapping up — and the real election battle is starting), and hurricanes (the only thing they have is common is a lot of hot air). Neither of these are new to our area. Politics are always part of the talk in these parts, and hurricane season comes every year from June till November. That’s half the year! A full six months. So why all the discussion about it right now? Well, I believe it’s for 3 reasons. 1\) Rarely do Hurricanes come in three. We have an unexpected twist of three hurricanes (Hanna, Ike and Josephine) aimed at the eastern seaboard right now. It’s crazy! Who knows (at this stage) what damage they’ll do. 2\) Tropical Storm warnings are issued from Georgia to New Jersey. That’s almost 900 miles. Now that get’s attention! Even over the Politics. 3\) The storms are picking up speed from the warm open waters in the Atlantic. They’re also developing a focused “eye” so they can make a large impact when they hit the coast. So what does this have to do with your website? It’s simple. If you want to make an impact with your website, you need to extend your reach. And I think we can learn from Hurricanes how to do it. 1\) Like the storms, the more you do in consecutive order, the greater the impact. It’s not just about your website. It’s about your Blog, your e-blasts via email, your newsletters, your webinars, your print materials (and anything else you can think of). It’s the CAMPAIGN that makes you look big and important. And the more you look consistent, the more effective the campaign. 2\) Don’t just think locally. Think big! Dominate or die. Play well or go home. Remember that your audience is far reaching. Have a website that meets the national stage (as well as your local stage) — it’ll have a better impact and will be worthy of someone referring people to your website. Some church websites are so bad that your congregation wouldn’t tell someone in your own church about it. 3\) This one is the best. Take the time you need (!) to prepare your website so that it looks good, has great content and has strengths. Sometimes it’s difficult to know how long that is; just remember “quality on everything” and then launch! And a Hurricane knows (can a storm “know” something?) that it can cause bigger impact when it has a small targeted area as it’s nucleus. The same is for your website. If you want to achieve the second point (expand your reach), you have to be targeted first. I know it sounds odd, but the more focused your website is, the great potential audience. It’s the rule of marketing. Know who you’re aiming for — and develop your own “eye” for what that audience likes, seeks and does. Become an expert for them. I’ve often wondered why someone hasn’t tried to harness the power from a huricane — there’s always lots of wind, lightning and water — imagine what could be done! Now, imagine what potential you have in your website when you’ve extended it’s reach. It’s probably the only world-wide marketing you do. God will use it and do greater things than you can imagine! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** e-blast, focus, hurricane, hurricanes, marketing, politics, power, reach, website --- ### [Politics - Love/Hate relationship?](https://beknownforsomething.com/politics-lovehate-relationship/) **Published:** September 4, 2008 **Author:** BKFS **Content:** I love Politics. There. I said it. When you’re in a big crowd with a bunch of people who are mingling, try and say the word “politics” loudly. Notice the reactions. I think the majority of people don’t like to talk politics. I guess it was the way I was raised too. My parents always voted but I’m not sure who they voted for. “It’s a private matter” my mother used to say. But there’s something else I have to admit… I’ve never voted for a President. A Congress person. Or a Senator. Ok, before half of you decide that I’m a heathen, I should tell you it’s because I’m a Canadian. However, I’m a foreigner who is driven with passion to want to vote! It kills me that I talk to Americans who are ALLOWED to vote but choose to not go to the polls. It drives me nuts! In fact, my family is starting the process to become citizens so that I can have input into the future of America. I thought if I started the process early enough, I could get my papers so I can vote this November. Well, I found out that “they” are processing forms from May, 2006 right now. That means I have to wait 2 full years to hear if I can get a status change. Then I have to wait 5 years from that point to get my citizenship. I guess I’ll vote with my grandchildren. They’ll have to push me in a wheelchair and stop half way to change my diaper if the line is too long. But I’m going to vote in the United States if it kills me. Well, if I don’t die of old age first. But back to politics (it’s easy for me to digress, have you noticed?)… I’ve been watching the Democrats and the Republicans in their conventions. It’s fascinating to me that they have to “reintroduce” their candidates. What does that mean?!? Does it mean that everything we know and hear has been wrong? Perhaps. Or, maybe the Parties want to hone the message of the person to match what the people want. What I find interesting is that the people swallow it hook line and sinker. The same can be said about a company brand. Many of you have a product that people have heard about or even tried but for some reason they didn’t like it. Or they didn’t even try it because of what they heard. What you need to do is reinvent or reintroduce yourself (or product). If the message is developed to meet your audience where their needs are, you will be successful. We all love to try something that’s perceived as “new”. One caveat though. And this is where I can say, “I hate politics”. Unlike the national conventions where the party leaders promise one thing then several months later do exactly the opposite, your product HAS to deliver on your promise to the audience. Or they will simply vote not to use you again. And that can happen at anytime, not just a four year cycle like politics. Well, is it time for “reintroducing” yourself? We love to re-brand products and companies. Just give us a call. We promise it won’t be as expensive as a political campaign! **Categories:** Brand Strategy, Communication Strategy **Tags:** branding, marketing, needs, politics, product, re-branding, rebranding, voting --- ### [Commandment 8 - Thou shalt be relevant and changing](https://beknownforsomething.com/commandment-8-thou-shalt-be-relevant-and-changing/) **Published:** August 6, 2008 **Author:** BKFS **Content:** The old adage of “the only consistent thing in life is change” is so true! Think about how you’ve changed in the last year, 3 years, 5 years. I was just Facebooking with some old (no pun intended) classmates from college. I haven’t talked to them in 22 years. Talk about change! To see current pictures and remember how they looked “back then” — it’s a sobering moment, given the fact they’re saying the same about me too. How about your church? Is it changing too? How much change? Or is change needed at all? Now I’m not talking about changing what we believe. The Bible hasn’t changed, and God hasn’t changed either. So the message shouldn’t change. HOWEVER (!!!!) I believe that the church needs to change methods or change the way we relate that message to our audience. Jesus talked differently to the Pharisees than He did to the woman at the well. Or to the little Children that climbed on his lap. But the message of hope, grace, and love remained the same. He always was relevant. Jesus was a master at it. Then again, He IS the Master of everything. So, how’s your website doing? Is it relevant? Does it communicate your message to the audience in the most effective way possible? Are the pictures relevant to where your audience is at? Or are they geared to the first-century monk… What about the graphic style? Is it fresh out of the 1990s? Does your website represent who you are as a church? People on the web are now passionate to make sure that the information on a website is up-to-date — if there is ANY inkling that your website was created a couple of years ago (or more!), and not updated since then, they will flee faster than cricket when he sees a can of Raid. A good way to check if your site seems old? Simply check the copyright date on your website… hmmm… need some updating? I’m amazed how many church sites have old dates on it. Or an announcement of things to come (you know, back in January 2008). Ultimately, your web credibility is determined through updating. And we as the Church surely need to seek credibility. So how about it? Let us know if you need any help. It takes a professional who keeps up with the current design and programming trends of the web to do it. Our team awaits you! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** change, consistency, credibility, message, method, updating, website --- ### [God's View](https://beknownforsomething.com/gods-view/) **Published:** July 24, 2008 **Author:** BKFS **Content:** A couple of weeks ago, I had the privilege of climbing a mountain with my two teen boys. OK, one boy is “almost” a teen, as he turns 13 next week. I call it a privilege for several reasons. 1) I had the ability to push my butt up almost 5300 feet of rocky elevation, 2) I got to share the 12 hour climb with my kids who are fast growing up, 3) I got to spend an amazing day in nature and 4) I was in awe, again, at the distance and the awesome scenery we were able to see from this vantage point. I guess that last point got me thinking. On a grueling climb (we got up at 4:30 am, started to climb just after 6 am and plopped into our truck after the “hike” at 6:30pm), there are lots of times of quietness. After a couple hours of excited talk from both of the boys (and my wife, who kept up with us to the tree line), we started to grow weary, and there were more and more times of huffing and puffing. And that’s always a great time to think. When I wanted to, I could think of things that were bad along the way. The camera equipment and lenses I had in my backpack made it really heavy. There was 3 litres of water, sandwiches, snacks, extra socks, and more that made it heavy to begin with. Then there were the infamous Maine black flies that could (if their power could be harnessed) lift you up the mountain. Then the heat of an 80 degree sunny day. And the air was thinning. And… the list could go on and on. It all came down to perspective. Before the trip, we were so excited, then the wake-up call interrupted an amazing sleep and it was easy to turn our perspective to the negative. In business, we have goals, dreams and plans that are so exciting. Then the economy, our clients, employees, our workload, the cost of gas, etc. can really turn our perspective to the negative. A horrible wake-up call. Why? Because we allow ourselves to see only the negative. Each time I heard one of the kids start to talk negatively (or I did), I tried to turn the negative to a positive. And that should be our goal in business. We are so blessed to have the opportunity to have a business in the U.S. Yes, we have trials, but those trials can strengthen, empower and help us grow. We just have to change our perspective. Speaking of that, when you get to the top of the mountain you’re climbing, take the time to see where you came from, and where you’re going to. In the picture above, you can see a lake that is by my left knee. That’s Chimney Pond, the huge lake (at the tree line) that is over 2000 feet below. I couldn’t even think about crossing it when I was down near it. But from this vantage point, it looks like nothing. Perhaps that’s why God dwells above us, looking down and hearing us complain. And He says, “just trust” — I have plans for you. Plans to help you and to prosper you. We just have to look at it from God’s view. Here’s a picture of the boys at Chimney Pond just before our ascent to the peak. [![The boys at Chimney Pond, the tree line of the mountain.](https://www.beknownforsomething.com/wp-content/uploads/2008/07/boyspond08e.jpg "boyspond08e - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://www.beknownforsomething.com/wp-content/uploads/2008/07/boyspond08e.jpg) **Categories:** Communication Strategy, Design Essentials **Tags:** attitude, black flies, business, dreams, economy, employees, family, goals, Maine, Mountain, optimism, trials --- ### [Commandment 7 - Thou shalt be found](https://beknownforsomething.com/commandment-7-thou-shalt-be-found/) **Published:** July 24, 2008 **Author:** BKFS **Content:** I just got an iPhone 3G. Wow. I feel so blessed that I was fortunate to find one at the Apple Store (I won’t talk about the line I waited in, and the 3 hours I had to drive…) One of the coolest tricks that it does is GPS. I don’t have a GPS in my truck, but I’ve always been fascinated that a satellite can pick up from a little box where you are. To within a few feet. Now my phone does this. I just press a button and it places a “pin” into a map of the area where I’m at. Then I can get directions to another location, or even see if any of my “friends” from Facebook or my address book are anywhere close to me. Or they can find me the same way. Amazing. It’s nice to know where I am and be able to be found. Well, the same can be said for your website. You’ve invested time, money, and effort into a great website. It tells your audience EXACTLY what they need to hear. But how do you “get found”? It’s a question we hear often. You need a “beacon” that shoots out from your website and says “I’m Here!” Just because you have a website doesn’t mean people will come to your site. And that’s a tragedy! But often, SEO is overlooked by web designers. It’s like giving your audience a world atlas and not telling them what state you’re in. Let alone the country! Search Engine Optimization (SEO) is the techie name assigned to the ability to have search engines identify the content on your site and then refer you to the audience that needs the information. And we all know how many times we go to Google or Yahoo to find something. Ever wonder how the top results got there? Well, that’s good SEO. You can purchase the right to get to the top of the lists — but that can be costly. Most churches don’t have that budget so we suggest FREE ways… First and foremost, SEO loves websites written for the end-user. To be said another way, utilize all the other “10 Commandments of Good Church Websites” that we’ve been talking about and Search Engines will love you! There are other ways that we can help you get noticed but many of them are in the programming that we do. And it all comes with the creative package when we set up a website. Because Search Engines get a lot of press, SEO comes to mind first. But remember the “old school” ways to be found! Everything (!) you do in print needs to point to your website. Stationery, ads, directories, radio, tv, brochures, etc. And online, don’t forget to add links to your email, banner ads, Facebook, or blog entries/comments. Consistently, the message of your website needs to be reason enough to click through or type the URL into a browser. Make sure the URL is listed plainly and readable! Also, Search Engines LOVE it when your website is listed on other websites. So make sure you are listed on association sites, award sites, online directories, etc. These can be free listings or paid listings — the Search Engines don’t differentiate — they just know that some other URL likes you so much they are pointing people to you. So they want to! SEO isn’t easy. And no one REALLY knows how it ALL works (except for perhaps Google). We just know simple principles that make sense and give us general direction. But we keep learning of other rules and guidelines — and we always include that knowledge in the client sites we create and maintain. Another great reason to use PinPoint! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** directories, Engines, found, GPS, iPhone, listings, Optimization, Search, SEO, website --- ### [Employees rule!](https://beknownforsomething.com/employees-rule/) **Published:** July 7, 2008 **Author:** BKFS **Content:** This past week I’m reminded of how important employees are to an organization. You can’t do it all yourself — and at a particular point in time, you realize that you need someone who will do some of your tasks. Easy. Right? Nope. Some pivotal questions rise. Do you find someone who is very much like you? Or do you find someone who complements you? Or do you hire a friend? Or do you hire someone who’s available. At PCG, we’ve done all these. And I can’t say that either is a “stand-out” success. Which leads to the question, what’s the best way to hire? Availability is key. For obvious reasons. We try to keep a file (sometimes large) of people that are looking for work (filed under the tasks they are good at). When the need arises for a position, we run ads and combine the resume lists to find the best people for the task. But ultimately we hire good people who want to work hard. Have a passion for what we do and a personal desire to be better. Part of “good” people, is the desire to have a heart of a teacher. And the insatiable urge to be taught. By their peers. By the internet. By books. They seem to learn everywhere. Tasks, software and procedures can be taught to “good” people a lot easier than the reverse. No one likes to be managed, so we allow our employees to self-manage with goals. All we do is supervise the process and hold them accountable. And we’ve been very fortunate that the people we choose, have turned into experts in their fields. And most have become very good friends. And when one leaves. It’s a sad day. But the process starts over again. And you move on. **Categories:** Communication Strategy **Tags:** employee, employment, hire, hiring, resume, student, tasks, Teacher --- ### [Commandment 5 - Thou shalt outline your navigation like a good sermon](https://beknownforsomething.com/commandment-5-thou-shalt-outline-your-navigation-like-a-good-sermon/) **Published:** June 20, 2008 **Author:** BKFS **Content:** Recently I was giving someone a drive because their car was in the shop. I sort of knew where I was taking them, but I was more enjoying the animated conversation. Right in the middle of my good story (where I was barely thinking about my driving and more about the emotion of the dialogue), my friend exclaimed, “Careful! Turn here!” as he whipped his arm in the direction of the intersection. I think we’ve all been there. You’re enjoying yourself and BAM something interrupts abrasively. It’s not that you don’t want to make the turn, but you are jolted into it. Well, the same can be said about the poor navigation habits of most websites. Just as you’re enjoying browsing in a website, an annoying, flashing, neon “thing” jolts you into clicking on it. Nothing flows. The same can also be said about a bad sermon. The content should be digested, but the presentation and organization is like a new jigsaw puzzle box — when you first open it. You pick up a really cool piece here and there of the puzzle, but can’t even imagine where it fits into the overall picture. Awwwww, but remember the last great sermon you heard? Think back. I bet the sermon had these things in common: 1. The content was relevant and meaningful to you. 2. There was a great introduction that sucked you in. 3. There were specific points — perhaps alliterated — or at least well planned. 4. There was a great close. 5. It wasn’t long. (OK, I added that 🙂 Well, your website has to do the same. But since we’re talking about this commandment and navigation, let’s stop on the menus of your site. Are they engaging? Relevant? Organized? It’s hard to develop a good sermon outline — but it’s worth the effort so the audience can hang the meat on the skeleton. Yup, the same for your website. Outline it. Organize it. Then hone it until you see that people are using the menus as planned. Check your analytics to see where people are clicking — that’s where they want more content. Or perhaps the other pages aren’t named correctly. Or they’re too hard to get to. Lastly, make sure that every (!) page connects to a theme. We’ll call it your positioning or brand. And while we’re talking about connecting, let me remind you that every page should have a link to take someone back to the Home Page. I’m looking forward to going to church on Sunday and hearing another great sermon. It does my heart good. Now the Church needs to connect with their online congregation as they connect to the people in pews. Any suggestions on how to create a great sermon outline that will be relevant for the web too? Comment. It’s easy… go ahead… click on the headline and write something! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** analytics, Church Perspective, menus, navigation, sermon, website --- ### [Commandment 4 - Thou shalt determine that consistency is mandatory](https://beknownforsomething.com/commandment-4-thou-shalt-determine-that-consistency-is-mandatory/) **Published:** June 12, 2008 **Author:** BKFS **Content:** Have you ever told someone about a favorite restaurant or store that you really love — and when they go they have a horrible experience? Perhaps the service was different or below their expectations. Or the thick grilled filet was not as good as you described. There are so many factors that have to be the same, or the experience doesn’t stack up. The same can be said for your website. Perhaps you’ve never considered it before, and I hate to be the one that breaks it to you… but… your website is not your audience’s favorite website. Or at least, chance are, it’s not. If it is — write your own blog! What this means is, the experiences that your audience has on their favorite site has to be similar on your website or people will become confused or angered. We’ve all been on sites that “do it differently” — I don’t stay for long. It’s frustrating. The top 5 websites (according to some research I read awhile ago — and may be obsolete now) in the US are [myspace](https://myspace.com/), yahoo, msn, ebay and [google](http://www.google.com). They represent about 30% of American’s time on the internet. So if they do it a certain way, and you’re trying to do something similar to them, you should do it the same. Makes sense, right? So that means that your links should follow the web “standard” interface — usually blue and/or underlined. Menus at the top or on the left. If you master similar surfing style to the “big guys”, no one will ever complain about the experience. Well, there’ll always be one or two, eh? That compares your website to other external websites. And… I can’t believe I have to say this, but make your web pages consistent in your own website. Follow a consistent palette of colors, same fonts, same grid (more on this in Commandment 6) and same tone of writing. It’ll all add to the experience. At PinPoint, our current branding positioning is “Communicate. In Unison.” We believe that everything that a church or business does (from Print to Email to Web) must be done consistently. It’s our mantra. It’ll scream professionalism and ensure that the audience tells others about your site. Who knows — your website may even become their favorite. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** color, communicate, consistency, Consistent, grid, internet, links, restaurant, unison, web, website --- ### [We're in. But not unpacked.](https://beknownforsomething.com/were-in-but-not-unpacked/) **Published:** June 3, 2008 **Author:** BKFS **Content:** Most things in life are much harder than they look. For weeks we prepared for the day that the Rental Truck would pull up to our old house. We had lots of friends arrive last Saturday to transfer our packing to the new house. Seven hours went quickly. And then our sweaty friends (no offense to them) left. And the kids and my wife and I looked at each other. We realized it was still not over. Running a business is much the same. You do customer research, develop a business plan (I hope) and then open the doors to the public. You probably have to wipe the sweat from your forehead. But then you realize you’re only beginning the journey. Business is a roller coaster. Lots of work. Not a lot of work. Great employees. Wrong choices. Lots of cash flow. No money. But we do it because of the thrill. We are entrepreneurs! Are you enjoying the ride? Every spare moment of my evenings and weekends, I find myself overwhelmed with the renovations and “fixing-up” that needs to be done. I’ve replaced toilet seats, arranged furniture. Rearranged furniture. Built kitchen islands. And the list goes on. This weekend, I realized that there’s only one way to get it all done. And that’s to develop a plan and accomplish one thing at a time. And involve as much of “your family” as possible. If you’re feeling like you’re out of control, take a step back, and evaluate what is important. Be careful though — the (seemingly) urgent will creep up and discourage you from doing the plan. The important tasks usually have to be done before the urgent. And slowly but surely, you’ll take charge. Not sure what the essentials are? We’d love to help. Marketing is often slaughtered on the altar of the urgent. Think about it — if you’re not developing a way to bring money in to the business, you won’t survive. It’s like driving around town doing your business but never stopping to fill your tank with gas. Anyone else struggle with the Urgent? Or maybe it would be easier to complain about the cost of gas… **Categories:** Communication Strategy **Tags:** control, gas, important, marketing, moving, task, Urgent --- ### [Commandment 3 - Thou shalt strive for Simplicity](https://beknownforsomething.com/commandment-3-thou-shalt-strive-for-simplicity/) **Published:** June 3, 2008 **Author:** BKFS **Content:** Wow. We finally moved my family across town. I think that short of stomach flu, it’s the worst thing to do. We had so many friends help us load and unload the truck — and the process took about 7 hours. Not bad. I love to people watch. Especially if they’re doing things that they don’t usually do. We had some that had moved in the past or helped others (they seemed like pros!) — and we had some that were willing to help do whatever they were told to do. One person quickly took over the leadership in the truck. We had been putting lots of things in the back of the 26′ diesel monster and some people inside the truck were moving it forward as fast as they could. It was easy and efficient. Well…until we realized that we were filling up the truck too quickly and wouldn’t be able to fit it all in. Then “Don” (the new leader of the Pack!) took over. He slowed us down for a bit (that gave us time to eat Krispy Kremes and drink Cokes) and when we returned to the truck we were all amazed. The boxes were all organized and in one area and the other non-rectangular things were organized in a small space. It was the start of a very successful day. Thank you Don! When it comes to a website, often it takes a step back to realize that the majority of websites are crammed together, to many “things” not organized and the website looks full but not efficient. Simplicity and organization is key. Stop and look at your menus. These buttons or words have to set the stage for organization. They are your “Don”. “Similar items are here!”, they scream. And they should be as few as possible. Without a well-thought-out menu, you can’t have simplicity. When I think back to the beginning of the sale of our house, and we watched all the House Selling shows on HGTV — the first thing they talked about was “De-Clutter”! And that’s what happens when you start working with Menus. This organization makes your website look less cluttered and often it gives reason to get rid of information that doesn’t fit your website. It’s the first step for a great site. Organizing the truck helped with unloading too. And that’s what is so important about your website. You want people to find information and unload it onto their screens. Quickly and efficiently. On the truck, because all the smaller boxes were clustered together, someone would take a box and say “give me another, I can handle it too”. On your website, you want to tantalize your readers with a little more that might interest them. We’ve all been on sites that we get enthralled with and spend more time than we planned. Usually, that’s because they are uncluttered sites that tease you with links and menus so you can find out information that you didn’t even know they had. Wouldn’t that be great for your site too?! The goal of simplicity is to put the fewest amount of clicks between your audience and the information it seeks. It sounds easy — but like a house move, it’s harder than you’d think. At least it’s a lot more enjoyable. Let us know if you want PinPoint to be your “Don”! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** boxes, clutter, declutter, links, menus, Move, simplicity, website --- ### [Moving Day Cometh](https://beknownforsomething.com/moving-day-cometh/) **Published:** May 16, 2008 **Author:** BKFS **Content:** Well, we have one week left before we move to a new house. I can’t believe how many decisions we have to make this week. We’re finishing packing, changing utilities and buying materials that will help us renovate the “new” house. Then, next Saturday, it all happens. That is, after a day of seeing lawyers and signing mortgages. It’s a process that is overly complicated because of all the people involved, contracts, details — and their concern with possible lawsuits. How’d we get this this point? Most of us have to do this (almost everyone will own a house in their lifetime), but yet, the process is almost impossible to have explained. And even then it’s not clear. We’ve been told many times “don’t worry, we just look after that — it’s kinda complicated.” Hmmm. I don’t want to run my business this way. I want to have the heart of a teacher. It’s not that we tell our clients EVERYTHING that we’re doing — because, frankly, that would be awfully boring. Instead, I don’t ever want my clients to say that they don’t understand what we’re doing. They may not know the specific “how”, but they know definitely the “why”. We pride ourselves in our simple process — and we love explaining it. Shouldn’t that be the way life is? I often go into a restaurant and I’m greeted by someone who doesn’t like to talk. Smile. Or be friendly. I often wonder why they do what they do. At PinPoint we LOVE what we do for our clients. I think it comes down to realizing how we dramatically improve the bottom line for our clients. It’s an investment (like a house is) that will pay off. WOW. I need to get back to doing what I do best. I LOVE my career. And explaining what I do. Just ask! **Categories:** Communication Strategy **Tags:** Ask, clients, communication, hospitality, PinPoint, restaurant, Teacher --- ### [Commandment 2 - Thou shalt get your website designed. Well.](https://beknownforsomething.com/commandment-2-thou-shalt-get-your-website-designed-well/) **Published:** May 16, 2008 **Author:** BKFS **Content:** Have you ever stopped to ask yourself what “design” means? Are you a designer? At PinPoint we have a random act called “what are you deciding”. At any time, anyone can ask another what (at that specific time) are they deciding to do. It has a lot to do with Design. Very few things in the world happen randomly. Accidents perhaps, but rarely anything else. It’s because God is the Master Designer. We decide to put a certain shirt on to match our pants. We place the meat on one side of the plate and the vegetables on the other. We mow the grass in a diagonal pattern to make the lawn look bigger. Or we choose a font because we have always chosen it — or it’s the default. All of these are decisions — whether purposely decided or done as a reflex. And anytime you make a decision to do something, you’re designing. So, since you’re a designer, the question becomes “are you a good designer”? And what makes a good designer? This is the challenge we face everyday at PCG. We’ve studied for years (4 years towards a bachelor’s degree for our designers) and we’ve worked in the industry for many more years. We know what “works” and the trends that sell. We know the research and the psychographics of web surfers. When we design, we use these skills and experiences to make the right decisions. We make decisions faster and better because we’ve done them many times that day or week. This may sound like a wholesale advertisement for PinPoint. But really, it’s an endorsement to use professional designers who understand your ministry and KNOW web (and print) design. The success of your website falls squarely on this decision. Just because you can purchase computer programs that help build websites doesn’t make you a good web designer. It’s as foolish as thinking that buying a paintbrush makes you a professional artist. Well… “what are you deciding right now”? Are you deciding to allow professional communication and design specialists custom build your website for the specific needs of your church? Or would you rather choose to “try it yourself”, or get someone in your church “who knows computer really well”. The answer tells your congregation how important your website is to you. We’ll talk specifically about what makes a website design effective in other commandments coming soon! Next up: Commandment 3 – Thou shalt strive for simplicity. **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** choice, custom, decisions, design, effective, Master Designer, PinPoint, website --- ### [Commandment 1 - Thou Shalt Love Your Content](https://beknownforsomething.com/commandment-1-thou-shalt-love-your-content/) **Published:** May 11, 2008 **Author:** BKFS **Content:** We always hear that people don’t like the shows on TV. It seems like a common complaint. But yet there are more shows and more channels than ever. Millions of dollars go into the development of shows. They test who the channel’s demographic is and what that age segment wants to watch. They choose TV stars that appeal to the demographic, select music beds that will be liked, and then they test the show. And test some more. One time when I was in California, I was chosen to sit in a focus test for a new TV show. We sat and watched one episode. We sat in a room with no walls and a very large screen. Each of us had hand-held triggers that we pressed a button when we liked something. And pressed another button if we didn’t like something. They took all this information, and by the time the show aired (about 2 months later), they had changed one of the characters and it seemed funnier. Fortunately it was a comedy. But it only aired one show and was canceled. There are a lot of websites (a lot more than TV shows) — **4,685,199,774** according to one website — and they all think that they should have a great audience. Tons of hits. But many individuals “cancel” the website within a few seconds upon arriving at the URL. And only a few become a favorite. In fact 5 websites (myspace, yahoo, msn, ebay and google) result in 30% of web traffic). It’s tough to attract and keep an audience. Why? Why does the same thing happen to TV shows? It all comes down to content. We all go to certain TV shows for entertainment and information (more for the first then the last). When we go to websites, we go for entertainment sometimes, but mainly information. The great thing about this is that people are more fickle about entertainment, and fortunately, we as churches, offer information. Lots of crucial information. But, alas, the church often lets the surfer down. We have to make sure that EVERY page has content on it. Ditch the splash pages, and any other page that is eye-candy. Think, “What would someone who arrived at my site, want on this page?” and then give it to them as simply as possible. So, go ahead… go to your website and start checking your pages. Do you have relevant content on every page? Is it simple to scan and obtain the information? Do you get to the content quickly without having to wait for ANYTHING to load? It’s been said that “If you throw mud on a canvas and frame it nicely, you still end up with a picture of mud”. Don’t let your website be a nice picture of useless content. People won’t stay on the site long, and probably won’t return. Not sure what content you should have? Start by making sure that you know who you want to attract, then ask them! Get a sampling together and offer them some choices. Much like I was asked what I liked and didn’t like. Another way is through analytics. That’s the fancy word for all the statistics that you should have access to. Check to see what pages most people are going to and how long they are staying. This tells you what your current audience is liking. If a page isn’t getting hits, ask why? If there’s relevant information on the page, perhaps it’s a navigation issue. But I’ll leave that to another Commandment later on. Oh, and make sure you’re spell checking and grammar checking — it’s the fastest way to say your information is important. And your content is… right!?! **Categories:** Communication Strategy, Design Essentials, Website Design **Tags:** analytics, audience, Church Perspective, Commandment, Communication Content, statistics, TV, website --- ### [Survive a Tornado](https://beknownforsomething.com/survive-a-tornado/) **Published:** May 9, 2008 **Author:** BKFS **Content:** Yesterday, for the first time in my life, my family and I had to huddle in our North Carolina basement and pray that a tornado didn’t hit our house. It all started after I returned from a Charleston work trip. It was 90 degrees when I left the coast and headed inland. It started to become overcast and it was cooling into the 80’s by the time the sun went down — and I arrived home. My wife and I put the kids to bed and (since I was tired from the 5 hour drive) we decided to go to bed early at 10pm. All evening the weather people had preempted the regular programming. Even Survivor (second to last episode!) didn’t air in our area as the “experts” stood in front of the map green screen, almost with delight, showing us how terrible the atmospheric conditions were. When I was just drifting off, about 10:25 I think, the thunder in the distance moved much closer. Rain started, then the wind. A voice inside of me (or was it next to me) told me to turn the TV on “just to see what’s going on”. I flipped the TV on and the weather person was zoomed in on the part of the city that we live. She pointed to the red and green squares that show how the air was moving away and moving towards us. All in less than a quarter mile. In the upper atmosphere, the wind was blowing close to 90 miles an hour. In her constant drone of talk, I totally woke up when she said, “Anyone living in this area, should seek cover immediately”. On the screen, it even had the road that we live on, written next to a squiggly line that indicated the road behind our house. As I was waking the kids, we got a call from friends warning us that we should turn the TV on. We ended up in the basement, huddled under a blanket. I started to remember that I wanted to get a weather radio (in case that the power went off during a storm) and we remembered that we have packed all the candles (since we’re moving in 2 weeks). Then as the TV said that our area was experiencing many power outages, our power flickered off. I realized it was too late to plan ahead. Fortunately, the power came back on and we were told that just a couple miles away an F3 Tornado touched down. Later, we found out that houses were demolished and trees scattered everywhere. And it was headed toward us. It pulled up into the clouds again and proceeded over us, bypassing our part of the city, before touching down on the eastern side. Toppling trucks, killing a man in a pickup truck that was toppled, smashing dozens of houses and businesses. Planes collided on the ground at the airport. It was a mess. As I thought about this, while running at the gym this morning, it occurred to me how it feels like we have another tornado lurking above us. News shows are practically being taken over by talk of the “coming economic disaster”. Seemingly with delight, they revel in how smart they are that they see all the indicators. An economic tornado. I guess it’s now (before the actual storm — if there’s going to be one) is the time that we need to make sure we’re prepared. This is what I’m thinking we should do: 1\. Stop Spending. But start Investing. We need to make sure we’re not spending cash flow on anything that doesn’t earn our company money. Good marketing in an investment! While everyone else is stopping their advertising, YOU should be investing in marketing. It WILL pay off. 2\. Listen to the indicators and know when to move. Perhaps it’s time to look at areas of your company that aren’t profitable and cut them loose. Now is not the time to do a bunch of risky things. Watch your profit and loss statements. Track. Calculate. React. 3\. Weather the storm. If you’re wise, you can get through this economic slow down. I believe that in order for Capitalism to work, there has to be cycles like these. If not, EVERYONE will have a business. These times allow the field to be cleared for the stronger companies. You can be one of them. Follow good rules of branding. Consistency. Benefits. Targeting. And when the storm was over, and our family headed back up to bed, I whispered a prayer of Thanksgiving. Because God kept us safe. Once you make the right decisions in your company, by God’s grace, you’ll survive. Oh, and today I bought a battery operated, public alert atomic clock radio. Top of the line. Just in case. Anyone else with storm stories? In business… or personally! **Categories:** Brand Strategy, Communication Strategy **Tags:** benefits, branding, business, capitalism, consistency, economy, family, grace, marketing, news, storm, tornado, TV, warning, weather --- ### [WFX - Indianapolis 2008](https://beknownforsomething.com/wfx-indianapolis-2008/) **Published:** May 4, 2008 **Author:** BKFS **Content:** This past Monday I left the warmth of North Carolina and flew to Indianapolis. I arrived to a cold evening in the 30’s — I’m not sure what I expected, I guess it’s a nice reminder of why I live in the South. Several on our flight were wearing shorts and t-shirts. I at least had a light jacket, but I shivered as I waited for the shuttle bus to take me to the rental car area. It’s not too far to downtown from their airport, so in about 20 minutes I arrived at my hotel. The window in my room looked down on the tall war memorial monument that marks the center of the city. All the streets radiate from it. I was there for the Worship Facilities Conference and Expo — the center of the “growing church” world. All the various information paths that an expanding ministry would need to know radiates from it too. I’d been asked to speak as part of the Digital Church track for their conference — The 10 Commandments of Church Web Design. The picture above shows you what I saw from my podium. I had about 140 Pastors, administrators and techies all in one room — and I got to talk about one of my favorite topics! It was a great experience. I was able to meet so many great people and hear them share about how God is working in their ministries. It seemed like everyone I talked to was getting ready to build, looking into multi-site campuses or in the process of seeing their new campuses being built. God is doing a mighty work all over the nation! So many people asked me about additional details of my talk — so I decided to share it, commandment by commandment, over the next several weeks. I’ll add points to it according to what’s going on here at PinPoint and personally in my life. If you want the PDF of the presentation, feel free to email me (mark@pinpointcreative.com) and give me a little background about your church (as well as your name, position, and contact info) — don’t worry, we keep the information private — and you’ll get on our email list to receive our quarterly newsletter that has church related information, tips and tricks. You can always get off the list at any time by clicking on the bottom of our newsletter. As I deal with each commandment, be sure to add comments, ask questions and give me some examples of how you’re doing it. It’ll be fun! So, my seminar began by me saying, “The Israelites wandered in the wilderness for years on end, they tried to do what was right, but ultimately God looked down on them and saw that it wasn’t good enough. So he called Moses to the top of the mountain, and in a flurry of smoke and earth tremors, God gave 10 commandments to live by. Those who follow them will be successful and happy.” The Church today is trying to do what’s right when it comes to Church Website Design, but we see that most church websites aren’t living up to the expectations of the people going to them. So, let me introduce (without earthquakes and pyrotechnics, of course), the 10 Commandments of Church Web Design… Up next… Commandment 1: Thou shalt love your content **Categories:** Communication Strategy, Design Essentials **Tags:** 10 commandments, Church Perspective, Conference, Expo, Growth, Indianapolis, Pastors, Seminar, Web Design, WFX, Worship Facilites --- ### [So many colors...Stage 2](https://beknownforsomething.com/so-many-colorsstage-2/) **Published:** April 27, 2008 **Author:** BKFS **Content:** The saga continues as we move towards our new house. This week we’re determining the colors we will paint on the walls of our house. I don’t know whether you’ve been to the big-box store lately, but there are so many colors to choose from! How does someone make the choice? And what brand of paint? Having renovated several houses, I have a process that has worked for me. First, if it’s a smaller home, color consistency is the best. Choose three colors and use them creatively throughout the house. It’ll give a “designed” feel to the house, and give it a bigger feel. When trying to choose those colors, look at your family (they have to live with them!) and the existing structure that the colors have to work with. For us, that would be the fireplace bricks, bathroom tile and flooring that we’re going to keep. And our family likes fairly conservative colors (but then again, I didn’t necessarily ask my teens…) Every business has a visual look that is established by a professionally designed logo. After that stage is approved, a color suite has to be determined. These colors will be used consistently on your materials. Subtly, they start to sub-conscientiously represent you. But there are so many colors to choose from! Pantone Color Matching (PMS) system is the industry standard that printers and graphics industry will recognize. If you want us to use a specific color, you should tell us the PMS number. We’re guaranteed to match it worldwide. But there are over 1000 standard PMS colors. Which do you choose? Well, research of color psychology helps us match the right colors to your audience or product. Certain colors evoke certain emotions or responses. So make sure you choose the right ones! Once a dominant color is chosen, we select a complementary secondary color — and then a tertiary color that will be used sparingly. We like to say a “suit” of colors — the dominant color is the color of the suit you’re wearing, the secondary color is the shirt color (that has to coordinate very well). Then the tie adds some “pop” to the overall look. You wouldn’t want to have a whole suite in the color of the tie. But used sparingly, the tie adds to the overall look. Then your logo needs to adopt one or more of these colors, in such a way that you can save money by printing material in “spot” colors. The process where the printer uses only specific colors rather than printing something “full color”. As you use these colors consistently in ALL your materials, you start to build a brand. And like painting a house, it represents what our family likes. Next stop after color? That would be brand positioning. I’ll tackle that in an upcoming post. **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** branding, business, color, design, House, paint, Pantone, PMS --- ### [Brand Renovation - Stage 1](https://beknownforsomething.com/brand-renovation-stage-1/) **Published:** April 20, 2008 **Author:** BKFS **Content:** Well, we found a new house. My wife and I talked about what we were looking for and we found almost everything that we discussed. Near the best high school in our area. Near our incredible church. A workshop. Four Bedrooms. More space to entertain the kid’s friends as they start to think about parties (ugh). We found a house with the right “bones”, but as much as we got what we were looking for, we’ve turned our attention to the things we want to update. Budget is where we started. It seems that money always seems to determine direction. I wish that wasn’t the case, but it is. Once we figured out what we can afford (this is a tough word, right?), we’re working on the renovation stages that need to be done. New flooring. New appliances. New paint colors. Things that have to be done in order to (later) do details as we can afford them. Does your business need renovation? Things get old. Things get worn out. And trends change. If you’re experiencing less business or not enough business — it’s time! One of the first questions that business owners ask us is “what should we do?.” After our first consultation, we find that the average business owner likes the “bones” of their company. What they sell. What they do. They just want to generate more business and “look” different. Just like our new house, a business owner needs to figure out their budget first. And like the house, we’re replacing some areas that the previous owners did themselves. Often, we have a difficult task of informing owners that the material they’ve produced can’t be kept. The earlier you come to a branding strategist who works on this type of renovation, the less costly it is. What needs to be done first? It’s always a question that comes after budget figures are established. In order to build a foundation to construct a solid brand on, we look at what the company does, who their current and potential clients are, and then look at the visual image of the company. The logo is the single most important element of the visual brand. Companies rise and fall on logos. It’s your corporate identity. The research done during this phase (as well as the interaction and consultation with the business), while we’re developing the logo, stokes the bank account for future work. If this stage is done right, the rest of the renovations are easier. Our house closing is just 5 weeks away. I’m excited to get started on the renovation. It’ll be worth the money. I’ll keep you up to date as we do the stages. Just like I’ll write in future posts about the stages of a brand renovation. Next? The color palette. **Categories:** Brand Strategy, Communication Strategy, Design Essentials **Tags:** branding, budget, consultation, House, Logo, process, renovation, stages --- ### [OBX Fishing](https://beknownforsomething.com/obx-fishing/) **Published:** April 14, 2008 **Author:** BKFS **Content:** This weekend I had the opportunity to go to the Outer Banks of North Carolina. Read: drive as far east as you can (literally) in North Carolina on winding small town roads, and take a one-hour ferry ride to a 15+ mile narrow strip of sand. It was a good time. I went with Kurt’s family and friends (he’s senior designer at PinPoint). His Dad cooked far too much (incredibly tasting) food and I got to partake in such southern fare as dirty eggs, fried fish and shrimp, red hot dogs, jalapeño sausage patties, peach cobbler and, well, …twinkies. We went to fish. I’m not sure what that conjures in your mind, but it brought back fond memories of going brook trout fishing in Canada with my Dad. We’d leave early in the morning from our summer cottage and trek down to the closest brook. We’d fish, stop to clean them on the way out and then fry them up on an open fire behind our cottage. Well, this weekend was different. We left on Thursday and stayed in dormitory living with no electricity. And we fished a lot. Four to five hours at a time. And twice a day! We got up fairly early and returned to the “lodge” well after dark. We did this for 3 days. The others had all the right “stuff”. The right rods, reels, bait, weights, lures, clothes, nets, etc. I bought a surf-quality rod and reel and some hooks and weights before we left, so I could feel like I blended in. Kurt told me what to buy. As much as you try, fishing, as I’ve come to realize, is not as dependent on the fisherman as it is on the fish. Which struck me on the second day, standing on the beach waiting for something to take my shrimp bait. Waiting. And then… waiting some more. Perhaps this is what you’re feeling as you make sure that your Church looks great and your programs are top notch. You have all the right “stuff”. Then you wait. I know why Christ said that we are fishers of men. It’s all a waiting game. What this analogy tells me is that we need to be prepared. We need to have the right gear, the right desire and the right bait. Then we need to go where there’s fish, I mean… people. And the people determines the bait… I did it again… I mean, message. Once all that lines up, it becomes a waiting game for the people. The guys I fished with this weekend knew the area well, knew the fish we were there to catch, and knew the type of bait that makes them salivate. (do fish salivate?) With a little effort, and a lot of waiting, we caught fish. Blues, Red drum, Black drum, Shark and Flounder. If we hadn’t caught fish, it would have been a good time of fellowship, getting to know fellow believers and feeding our bellies. But we wouldn’t have described the weekend a success. “Become fishers of men,” Jesus said. Is your church all about fellowship and happy bellies? Or are you seeking success? Every day at PinPoint, we help supply the right message to the right audience, so that your church can fish well. As Christ commanded. But, like fishing, it’s harder than it looks. And it’s dependent on the fish. What are your thoughts about ways to “catch fish”? **Categories:** Communication Strategy **Tags:** Bait, Commandment, communications, fish, fishing, marketing, Outer Banks, Parable --- ### [TLC](https://beknownforsomething.com/tlc/) **Published:** April 6, 2008 **Author:** BKFS **Content:** We’ve just sold our house. We decided to do it “for sale by owner” and after 17 days it’s under contract and now all the inspections are being done. It seems like the stress of selling has now turned into the stress of buying. When we decided to sell, we started doing the research. Watching HGTV. TLC. Talking to others who have gone through the process. We redid landscaping, updated our kitchen, reworked plumbing and staged our home so there is curb appeal. And I guess it worked. When I think about the poor housing market we’re in, I wonder why people list their house and don’t do fairly easy things to make their house more appealing. I’m sure you can image the atrocities that we’ve seen. And I’m talking simple (!) things that could have been done. If you don’t have the knowledge, at least hire someone to do the work. A house is such a major investment. Probably your single biggest purchase or sale. So why not put some TLC into it!? A small investment, reaps big rewards. The same can be said about your business. You’ve invested a lot of time and effort into developing a product. Why wouldn’t you pay an expert to create a brand for you. A logo. A website. A brochure. Some things are best left to the experts. We produce professional, timeless materials that work. They sell your business. Give you curb appeal. When we drive down a street looking for a house, we drive by the ones that look like they haven’t been worked on. Or have a shoddy appearance. Who knows, the insides could be wonderful, but the outside keeps us from looking inside. How about your company? What potential client “walks” by the outside wrapper of your company and rejects the inside because of the outside? It’s a shame. People with money (!) decide not to leave any with you — because of poor marketing materials. It’s worth it to invest a little — and get business in the long run. Start your renovations today! There’s ways to save money along the way — we can help you. It’s easier than you think! Call us at 866-534-7632 or email us at results@pinpointcreative.com. **Categories:** Brand Strategy, Communication Strategy, Website Design **Tags:** branding, Brochures, communications, House, Logos, marketing, TLC, website --- ### [Deal or No Deal](https://beknownforsomething.com/deal-or-no-deal/) **Published:** March 31, 2008 **Author:** BKFS **Content:** Saturday morning, bright and early, I arrived at an NBC casting call for the popular game show, Deal or No Deal. It was 6 am and quite cool (about 39F) and the line had started to form the day before at noon. The line, according to local media, was just over one mile long. This was a little disheartening. But I brought a chair and some work to do. Magazines, notebooks and a Video iPod. Then at 6:15 am it started to rain. My work went away quite quickly. And then the wind picked up — and the people who showed up in shorts and flip flops realized their judgment errors. I didn’t get much work done as I got to meet others in line as we dripped and shivered. We waited in line for 6 hours before getting inside to see the casting directors. It was warm! But then nerves set in and the shivering continued as we tried to guess what will happen. After about an hour wait inside, they broke us into groups of 10 and we were guided over to tables with casting personnel. They told us our instructions, “You have 20 seconds to tell me something interesting about you”. “Ok?” Then they pointed and said “Go ahead. You start”. I don’t know if you’ve ever had to make a million dollar pitch before, but when you realize it all falls on a few seconds, it was sobering. And scary. As followers of Christ, we have many opportunities to tell people about why we love Christ so much that we choose to live differently. And many times we only have a few seconds. You know — in the elevator. In a cab. Standing in line for coffee. The opportunities are endless. And the outcome isn’t worth a large sum of money — it’s priceless. What we say could mean the difference between life or death for someone. We’ve all heard the statement, “I don’t want to be a Christian, because I know this person who said that they’re a Christian and… (fill in the blank)”. Do you know why you believe what you do? Do you know how to engage someone to a point that they’re interested to know more? How about your ministry or church? What’s your 20 seconds that sets you apart and makes you interesting? That’s what we marketing people call your “positioning”. It’s what sets you apart from the others. Not what they’ve heard over and over again. But the truly interesting motivation for them to hear (or want) more. We need to be ready. The opportunities are everywhere. So, tell me a little about yourself. You have 20 seconds. “Go ahead.” P.S. By the way, there was about 5000 people who showed up for the casting call, it was narrowed down to about 1000. I must have said the right thing in the 20 seconds because I made it to the next level. We then had 40 seconds to impress another casting director. 200 made it through to the next level and I got there. Then, no time limit. Just answer “Why do you deserve to get on Deal or No Deal”. And I guess I didn’t answer the right way. So my day ended with, “Don’t worry, producers may still call you.” After sharing your story with someone, how does the conversation end? Sobering and scary, right?! **Categories:** Communication Strategy **Tags:** casting call, Deal or No Deal, NBC, positioning, testimony, witness --- ### [Good news is No news?](https://beknownforsomething.com/good-news-is-no-news/) **Published:** March 13, 2008 **Author:** BKFS **Content:** We’ve all heard the talking heads on TV. The American economy is a disaster. The “r” word is tossed around like a volleyball at the beach. There seems to be a delight in talking about the American dollar dropping. Not to mention the cost of gas. All the Morning news shows wrap their entire morning around the run for President and the economy. They know what sells. It seems we delight in the terrible. We want to know more about scandals. About disasters. About the terrible things a campaign says or does. Then, I picked up our local newspaper yesterday, and in the second section, page 8, there’s a headline that says North Carolina’s economy is growing. Jobs are added. Shouldn’t that be front page news? This is great for our state! So why does this happen? Why do we bury good news and highlight bad? I’d love to hear your ideas. What does it mean for marketing and PR? Especially for Ministries and Churches. The church has a lot of good news (gospel) to share. Most of our stories are uplifting and inspirational. So how do we get attention? Let me suggest 3 observations and recommendations: 1. Consider what your good news is in reaction to. What is the bad news that your good news is helping. Say you have a new food pantry for the homeless. Then start researching the bad news that this helps solve. What (and who) are the homeless populations in your area. Are they increasing? Consider developing the “bad” story a bit so that you can go to the media with it. They’ll listen more. then you can spring your good news on them. And they won’t have to do the leg work of developing the story. 2. With all the bad new in the media, your good news is like an oasis. Make the oasis good. Really good. Although the population seems drawn to the negative, we ultimately love the hero stories too. But they have to be really good. And touch a cord that matters to us. One of our needs (water, shelter, sanitation, healthcare and education). One of our commercial clients, GL Barron, is in India right now building wells for communities. Now, they get the idea! 3. Tell your story well. There are some websites, like [A Little Good News Today](http://www.alittlegoodnewstoday.com "A Little Good News Today"), that help you get good news stories out. They are committed to spreading stories that get missed by the major media. It’s a cool concept. Start thinking about the good things that are happening to you right now. Don’t let the media drive you to the negative. God is good to us. Once you start telling others about the good things, it becomes contagious. Try it! The best news (for us) is that the Bible says that those who worship God, “Bad news won’t bother them; they have decided to trust the Lord”(Psalm 112: 7 CEV). So stop letting bad news get you down, start trusting in our God, and start working “their” system to get good news out. How about you? Leave me some comments. What do you think about the predominance of bad news stories? How have you overcome them? **Categories:** Communication Strategy **Tags:** ALGNT, bad news, economy, GL Barron, Good news, Gospel, media, PR, Public Relations --- ### [Introducing Your New Certified Church Consultant](https://beknownforsomething.com/introducing-your-new-certified-church-consultant/) **Published:** March 11, 2008 **Author:** BKFS **Content:** *Be Known for Something (BKFS) announces that Mark MacDonald has successfully completed training to become a Certified Church Consultant (CCC).* This national CCC program is designed to educate professionals in becoming church development experts in more than a dozen church growth areas. This curriculum is created by a national panel of experts in each of these respective fields. In addition to the course, candidates are required to submit a thesis recommending solutions for various church-related issues such as Demographics, Marketing, Masterplanning, Funding, etc. This certification, offered by the National Association of Church Design Builders (NACDB), requires that Consultants are re-certified every two years. The NACDB, based in Arlington, Texas, is a compilation of professional firms dedicated to providing trusted advice, products, and services to growing Churches and Ministries. Mark brings more than 20 years of marketing communications experience to this certification and BKFS. He adds this designation to several national and international creative awards. Mark has dedicated his life to helping the Church find its voice in the community, through branding, positioning, print materials, and website design. Find out how Be Known for Something (formerly PinPoint Creative) can help you; visit our [website](https://www.beknownforsomething.com/). Mark can be reached at . Congratulations Mark! **Categories:** Announcements **Tags:** Church Perspective, Consultant, Creative, Demographics, Mark MacDonald, marketing, NACDB, PinPoint --- ### [Marketing is like a Wedding](https://beknownforsomething.com/marketing-is-like-a-wedding/) **Published:** March 10, 2008 **Author:** BKFS **Content:** Recently I had the opportunity to talk to Wedding Professionals of the Triad (North Carolina). I was flattered, as I am anytime someone actually wants to listen to me, but I wondered how I could be relevant to them. Then, with my laptop and discussions with the talented people I work with, I realized that Weddings have a lot in common with what all companies need to do. So, here are the “10 things that Weddings have to do with Marketing”: 1. You must plan ahead: know your audience (demographics, focus test), know your goal (target) and allow enough time! Do I hear an “amen?!?” 2. Seek counseling (before, during, after). Dr. Chapman who wrote “The 5 Love Languages” (Words/affirm, Quality Time, Receiving Gifts, Acts of Service and Physical Touch) reminds us to know how to talk to our spouses. Companies need to talk to the professionals who know how to best talk to their audience. 3. Develop a Theme – Then do it with consistency (2008 Wedding Theme of the Year? Green/Environment: giveaways include plant saplings, Water Bottles, Charity donations or –-gulp– compact fluorescent light bulbs) 2008 Wedding colors are orange, yellow and silver. With companies, your theme is the brand you establish. Make sure you Communicate it. In Unison! On all your materials. 4. White space – the goal. When you stand at the back of a ceremony, the Bride dressed in white draws your eye. Marketing materials NEED white space. It draws the eye to your ad, brochure, etc. and helps them want to look at the important stuff (see the next point): 5. Concentrate on Three Elements (just like the Bride, Groom and Preacher) – everyone else at the wedding directs to them (they’re also in a place of honor). Decide, out of the three, which is the one priority (because we all know that the Bride is the most important element in the wedding). If it’s the only thing people see, it should tell them enough – it should be a Promise. 6. State your vows (promise/positioning). Decide what you’re promising your customer. “To have and to hold, from this day forward, for better, for worse, for richer, for poorer, in sickness or in health, to love and to cherish ’till death do us part.” Use the obvious or be creative. Because creativity makes people listen. Remember the last wedding you went to when they wrote their own vows? 7. Remain faithful or expect a divorce. Stick to your vow! Don’t confuse your clients with not delivering your Promise. Or switching to another promise. 8. Take a Honeymoon – Keep it fun! And enjoyable. All that Planning is worth the honeymoon! Keep your eye on the positive. 9. Send “Thank You’s” – this is follow-up (test again, thank your customers). You have direct access to the customers you have. And they’re the easiest to get referrals from. Do I need to tell you that your “Thank You” needs to confirm the “Promise”? It’ll make it easy for them to talk about you. 10. Renew your vows. It’s always good to regularly revisit your positioning/promise. Take the time to remember your first love. Remember the passion you had when you started? Renew the vow to reliving it. Renew the vow to customers. Anyone have more to add? It’s always fun to look at metaphors. A wedding is like marketing because… **Categories:** Communication Strategy **Tags:** marketing, positioning, vision, vow, wedding --- ## Pages ### [Home | Church Clarity, Church Branding & Church Marketing](https://beknownforsomething.com/) **Published:** September 13, 2021 **Author:** BKFS **Content:** #### Proven Church Branding Framework for 25 Years # Your Church is Doing Meaningful Ministry ## But it’s harder to explain than it should be. ## We help churches clarify their message, align their communication, and become known for something that matters. [ Schedule a free conversation ](https://tidycal.com/markmac1023/discovery-zoom) [ Church Branding Examples ](https://beknownforsomething.com/branding-portfolio/) ## You’re doing Good ministry, but confusion is costing you impact Church leaders tell us the same things again and again: - “People don’t really understand who we are.” - “Our website doesn’t reflect our heart.” - “Our branding feels inconsistent.” - “Our marketing feels busy, not strategic.” - “We’re working hard but not seeing momentum.” Unclear church branding creates friction. Friction keeps people from taking their next step. ### Clarity builds trust. And trust leads to engagement. ## Church branding isn’t about logos. ## It’s about clarity. When your message, visuals, and communication align: - People understand your church faster - Your website works better - Invitations feel more confident - Engagement increases This is how marketing for churches starts to work. ## A proven church branding framework that brings clarity. Be Known For Something® is a church branding and communication strategy partner built on research, experience, and real ministry understanding. We don’t start with design. We start with clarity. Our framework helps you: - Clarify your message - Align your visuals, church logos, and communication - Strengthen your website and digital presence - Build a communication strategy that actually works Simple. Strategic. Proven. ## The Be Known For Something® framework ### Discover clarity. Discover your Thread that matters. [ ![Be Known for Something Church Branding Framework - Know your Audience (Foundation for Marketing for Churches)](https://beknownforsomething.com/wp-content/uploads/2026/03/Church_Branding_CTA_Audience_Framework.webp "Church_Branding_CTA_Audience_Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/discover-your-church-audience/) [ ![Be Known for Something Church Branding Framework - Clarify Your Church Brand Thread](https://beknownforsomething.com/wp-content/uploads/2026/04/Church_Branding_CTA_Thread_Framework.webp "Church_Branding_CTA_Thread_Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-rebranding/) [ ![Be Known for Something Church Branding Framework - Align your Church Logos and Visuals](https://beknownforsomething.com/wp-content/uploads/2026/03/Church_Branding_CTA_Logos_Framework.webp "Church_Branding_CTA_Logos_Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-logo-design/) [ ![Be Known for Something Church Branding Framework - Build a Church Communication Strategy](https://beknownforsomething.com/wp-content/uploads/2026/03/Church_Branding_CTA_Strategy_Framework.webp "Church_Branding_CTA_Strategy_Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-communication-strategy/) [ ![Be Known for Something Church Branding Framework - Coach for Sustainability](https://beknownforsomething.com/wp-content/uploads/2026/03/Church_Branding_CTA_Coaching_Framework.webp "Church_Branding_CTA_Coaching_Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-coaching/) [ How our framework works ](https://beknownforsomething.com/church-branding/) ### Bestselling and Biblical Marketing for Churches ## What we help churches with: [**Church clarity, church branding, and identity**](https://beknownforsomething.com/church-branding/) Messaging clarity, visual identity, church logos, and alignment [**Church communication strategy**](https://beknownforsomething.com/church-communication-strategy/) Language frameworks, team alignment, and coaching [**Church websites and audits**](https://beknownforsomething.com/church-website-audit/) Clarity audits, UX guidance, and conversion improvements [**Marketing for Churches**](https://beknownforsomething.com/church-branding-coaching/) Strategic outreach that supports ministry—not noise [**Research and Insights**](https://beknownforsomething.com/discover-your-church-audience/) Community demographics and audience understanding **Objective feedback** [Church secret shopper](https://beknownforsomething.com/church-secret-shopper/) experiences and first impressions ### Not sure where to start? Most churches aren’t. ### Start with a Free Discovery Call. We’ll help you identify your next step. [ Schedule a Conversation ](https://tidycal.com/markmac1023/discovery-zoom) ## Why Churches choose Be Known For Something® Church Branding Co? 25+ yrs serving churches in branding, communication, and marketing ⭐️⭐️⭐️⭐️⭐️ Trusted by denominations, networks, and churches of all sizes ⭐️⭐️⭐️⭐️⭐️ A research-based framework built specifically for ministry ⭐️⭐️⭐️⭐️⭐️ Led by a Pastor of Communication who understands church culture ⭐️⭐️⭐️⭐️⭐️ A strategic partner — not just a vendor This is a Partnership, not a Transaction ## Picture your church With clarity - Your website clearly reflects your mission - Your visuals feel unified and intentional - Your staff speaks the same language - Your communication invites instead of confuses - Your community understands who you are before they attend **That’s what it means to be known for something.** ### What is church branding —and why does it matter? ### Watch this quick video ## That’s what happens when clarity leads ## Start with Church Branding clarity Not every church needs the same solution. That’s why we created the **Church Clarity Path**—a simple way to take your next step: - Church branding framework - Website and branding audits - Communication strategy and coaching - Leadership alignment **Start anywhere. Move toward clarity.** [ Our Clarity Path ](https://beknownforsomething.com/church-clarity-path/) ## Ready to take the next step? You don’t need to solve everything today. You just need to start. **Start with a conversation. No pressure. Just clarity.** [ Schedule a Free Conversation ](https://tidycal.com/markmac1023/discovery-zoom) [ Download the Pricing Guide ](https://beknownforsomething.com/path-pricing/) ### Trusted for 25+ Years by Churches like yours Let's Talk. No pressure. No obligation. Discovering Church Branding Threads, Communication Coaching, and Motivational Speaking. Become a client of our Branding for Churches' Services now. [ More Examples ](https://beknownforsomething.com/church-branding-portfolio/) ## Frequently Asked Church Branding Questions What is church branding and church clarity? Church branding is the intentional process of clarifying who your church is (church clarity), who it is for, and how that is communicated consistently. It goes hand-in-hand with marketing for churches. Our clarity path follows our framework to ensure your church is known for something that matters! Is church branding just a logo? No. A [church logo](https://beknownforsomething.com/church-logo-design/) is one expression of your brand. Branding is about clarity, language, experience, and trust. Do you work with churches of all sizes? Yes. We serve churches, denominations, networks, and associations of every size. Do you redesign church websites? We provide [website audits](https://beknownforsomething.com/church-website-audit/), content recommendations, and strategic guidance that help churches improve effectiveness. If you need a website developed, we have strategic partners who work within our framework to ensure your church branding, content clarity, and digital tools align. How do we get started? [Start with a conversation.](https://beknownforsomething.com/contact/) We will help you identify the right next step in our Church Clarity Path. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Branding](https://beknownforsomething.com/church-branding/) **Published:** January 12, 2024 **Author:** BKFS **Content:** ## Church Branding for Churches ## That want to be clearly known ## A proven church branding process that clarifies communication, logos, and marketing for churches **Pastors. Ministry leaders. Church communication directors. You need church branding for churches.** If your church is doing meaningful ministry but people still struggle to understand who you are, this church branding process is for you. Many churches are faithful, active, and caring, yet their church branding, church communication, and marketing for churches feel disconnected. Websites confuse instead of invite. Church logos feel outdated or inconsistent. Messaging changes depending on who is talking. Church branding is not about looking better. It is about being clearly understood. **Clarity is not cosmetic. It is missional.** [(Isa 30:21)](https://www.biblegateway.com/passage/?search=Isaiah%2030%3A21&version=ESV) ## Church branding isn’t about logos or websites It’s about clarity—so people understand who you are and why it matters. ## What is church branding? **Church branding is the intentional process of consistently controlling what your church is known for**. This includes your brand thread (your clear promise or story) and the visual and verbal systems that support it. Effective branding for churches: - Helps people quickly recognize and remember your church - Connects your mission to real community needs - Gives your congregation words to explain why they attend - Creates a foundation for communication, evangelism, and discipleship When done well, church branding allows both your internal audience (your congregation) and your external audience (your community) to engage because you are known for something they find relevant and needed. ### Clarity for Churches that want to be known for something that matters A proven church branding process that aligns your message, visuals, and communication so your church is understood and trusted. [ Download Pricing Guide ](https://beknownforsomething.com/system-pricing/) [ See Church Branding Results ](https://beknownforsomething.com/church-branding-portfolio/) ## Why church branding is critical for church communication Church branding is more than a logo. Your **brand is your thread**. The logo is simply a visual reminder of your promise. If your church is not intentionally controlling: • Message • Language • Design • Fonts • Colors • Stories …then your church is not branding. It is reacting. Clear church branding makes church communication easier, not harder. It gives your team shared language and clear fences so every message sounds like it came from the same church. ## Who the Be Known for Something® church branding System is NOT for This church branding framework may not be the right fit if your church is: - Looking for a quick logo without deeper clarity - Chasing trends or short-term marketing tactics - Unwilling to listen to their congregation or community - Not ready for honest, research-informed conversations We partner best with churches that value clarity, stewardship, and long-term impact. **And the Gospel.** ## Start with clarity, not tactics (what makes us different) Most agencies start with design. Most marketing firms start with tactics. **We start with listening. And Clarity.** Before we ever design church logos or recommend marketing for churches, we help leaders [clearly understand their church, their community](https://beknownforsomething.com/discover-your-church-audience/), and their calling. **This clarity-first approach is what makes the Be Known For Something® framework different.** In some seasons, churches don’t just need clearer branding. They need to **rebuild trust and realign perception** after a difficult chapter. That’s where our [**church rebranding**](https://beknownforsomething.com/church-rebranding/) work comes in. ## The Be Known For Something® church branding framework Our **church branding framework** is built specifically for churches, grounded in [research](https://beknownforsomething.com/discover-your-church-audience/), and refined through more than 25 years of experience. **It aligns:** - Branding for churches and their identity - [Church communication](https://beknownforsomething.com/church-communication-strategy/) and language - [Church logos and visual systems](https://beknownforsomething.com/church-logo-design/) - Marketing for churches across every touchpoint ![Be Known for Something Church Branding Framework - Complete Church Brand Process](https://beknownforsomething.com/wp-content/uploads/2026/04/Church_Branding_Framework_Line-1300x232.webp "Church_Branding_Framework_Line - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known for Something Church Branding Framework - Complete Church Brand Process](https://beknownforsomething.com/wp-content/uploads/2026/04/Church_Branding_Framework_Line_Mobile.webp "Church_Branding_Framework_Line_Mobile - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Most Churches Start Here for Clarity ## Church Clarity Summit A unique, focused, 1-2 day leadership experience designed to help your church: • Understand the people you’re trying to reach • Discover what makes your church uniquely valuable • Clarify your message (Discover your Thread®) • Align leadership around a common direction • Create a foundation for future growth OPTIONAL ADD-ONS *As part of a Church Clarity Summit engagement or delivered separately.* **BEFORE THE SUMMIT:** **AFTER THE SUMMIT:** [Secret Shopper](https://beknownforsomething.com/church-secret-shopper/), [Community Demographics](https://beknownforsomething.com/discover-your-church-audience/), [Church Clarity Audits](https://beknownforsomething.com/church-website-audit/), [Church Listening Groups](https://beknownforsomething.com/church-listening-groups/). [Visual Identity](https://beknownforsomething.com/church-logo-design/) (church logo system), [communication strategy](https://beknownforsomething.com/church-communication-strategy/), [coaching](https://beknownforsomething.com/church-branding-coaching/), website development, or Google Grant strategy. [ More about our Clarity Path ](https://beknownforsomething.com/church-clarity-path/) ### Ready for clarity your church can rally around? Explore our branding for churches process, pricing, and next steps before committing to a call. [ Download Pricing Guide ](https://beknownforsomething.com/system-pricing/) [ See Church Branding Results ](https://beknownforsomething.com/church-branding-portfolio/) ## What changes when your church has clarity **Churches that complete this church branding process experience:** • Clear, consistent church communication • First-time guests feel confident visiting • Your message becomes easy to repeat • Invitations increase • Your church becomes known in the community • Unified church logos and visual identity • Websites that guide next steps **Trusted by churches, organizations, denominations, and networks for over 25 years.** ### Typical Church Journey Most churches don’t start with a full rebrand. They: • Start with a **Free Discovery Call** • Take a focused next step (often a **Clarity Session**) • Align leadership with a **Clarity Summit** • Or move into full clarity with the **Clarity System** ### Start anywhere. Move toward clarity. ### What Should You Expect to Invest? *Every church is different.* Most engagements range from **a few thousand dollars to a full branding process,** depending on your needs. [ Download Pricing Guide ](https://beknownforsomething.com/system-pricing/) ## Ready to Take the Next Step? If your church is ready to be clearly understood in your community, the next step is a conversation. We will help you identify where clarity is missing and recommend the right church branding path. You don’t need to solve everything today. You just need to start. [ Get Started with a free Call ](https://tidycal.com/markmac1023/discovery-zoom) [ Download Pricing Guide ](https://beknownforsomething.com/system-pricing/) ### Start with clarity. Build with confidence. ![Branding for Churches is Accepting Clarity over Clever](https://beknownforsomething.com/wp-content/uploads/2026/01/Branding-For-Churches-Clarity-Over-Clever_Banner-1300x488.jpg "Branding-For-Churches-Clarity-Over-Clever_Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Trusted by churches like yours ### "Clarity changed everything..." ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ### "We finally aligned as a team…" [Read More Church Stories](https://beknownforsomething.com/testimonials/) ## Church Branding FAQs What is church branding, really? Church branding is intentionally shaping what your church is known for, not just how it looks. It includes your message, story, visuals, and communication clarity so people in your community quickly understand who you are and why you matter. A logo (visual identity) supports your brand, but your brand is your promise and purpose. Is church branding just a new logo or website? No. A church logo or church website without clarity won’t fix confusion. Church branding starts with **clear messaging and audience understanding**, then aligns your visuals and communication so everything works together. Do small and mid-sized churches really need church branding? Yes. In fact, unclear messaging hurts smaller churches the most. Church branding helps churches of any size focus their communication, reduce confusion, and steward resources wisely. Our clarity path is designed to meet churches exactly where they are. How is Be Known For Something® different from other church branding agencies? Most agencies start with design. We start with listening. and clarity. Our church branding framework is built on research, [demographic insight](https://beknownforsomething.com/discover-your-church-audience/), [secret shopper visits](https://beknownforsomething.com/church-secret-shopper/), [listening groups](https://beknownforsomething.com/church-listening-groups/), and a [leadership retreat](https://beknownforsomething.com/church-branding-retreat/) that helps your team discover your unique brand thread together. That’s why our branding clarity work lasts. Where should our church start? Start with a [**Free Discovery Call**](https://tidycal.com/markmac1023/discovery-zoom). We’ll help you identify your biggest communication gaps and recommend your next step on the [Church Clarity Path.](https://beknownforsomething.com/church-clarity-path/) Do we have to do the entire pathway? Not at all. Most churches start with one step — like a Clarity Session or Website Audit—and move forward as needed. **Start anywhere. Move toward clarity.** How long does the church branding clarity system take? Most churches experience meaningful clarity within weeks, not years. Timelines vary by chosen path, but our framework is designed to bring alignment early so decisions become easier and communication improves quickly. We love to work to your deadlines if you have them. Will this help our church communication and marketing? Yes. Church branding clarity is the foundation for effective church communication and marketing for churches. When your message is clear and aligned, your website, sermons, social media, signage, and outreach all work together instead of competing for attention. Clear churches tend to grow. What should we expect to invest? Every church is different. Some start with a simple step, while others move into a full branding clarity system. The best way to understand your investment is to [**download the Pricing Guide**](https://beknownforsomething.com/system-pricing/) or start with a [Discovery Call.](https://tidycal.com/markmac1023/discovery-zoom) [More Questions? Visit our full FAQ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Branding Book](https://beknownforsomething.com/church-branding-book/) **Published:** January 2, 2024 **Author:** BKFS **Content:** # The Church Branding Book ## Church Clarity Framework for every Ministry ## Pastors and church leaders don’t usually need more ideas ### They need clarity **Be Known For Something** is an Amazon bestselling church branding book written to help churches discover what they want to be known for and communicate it clearly to their community. If your church is doing meaningful ministry but struggling to be understood, this book gives you a proven starting point. It’s the simplest way to experience our church clarity framework before hiring us. ## What this church branding book helps you do: This practical, step-by-step church branding guide helps ministry leaders discover clarity to: - Identify and understand their key audience groups - Discover a clear brand thread that unifies ministries - Clarify church communication and messaging - Strengthen visual identity, including church logos and design systems - Build a communication strategy that supports church marketing efforts This isn’t theory. It’s the **Be Known For Something clarity framework** in book form. [ ![Church Branding Book | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2024/01/Influence_Book_Banner.png "Influence_Book_Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://www.amazon.com/dp/B0BM3NHDRN) **ALREADY READ THE BOOK? [SUBSCRIBE TO THE BOOK GROUP](https://beknownforsomething.com/book-group/ "Book Group") >>** #### Pastor, Ministry Leader, Communicator ## Our church Clarity Framework. In an Easy-to-Read book. Think of this book as the foundation of our [church branding](https://beknownforsomething.com/church-branding-book/) clarity work. - 228 pages of practical, pastor-friendly guidance - Written to be read, discussed, and applied with your team - Workbook-style exercises at the end of each chapter - Designed to help churches move from confusion to clarity Many churches start here. Some stop here. Others read the book and then ask, *“Can you help us take this further?”* **Both are wins.** ## Why church branding clarity matters now Most churches aren’t struggling because they lack passion. They’re struggling because they lack clarity. - Over 80% of evangelical churches are declining or plateaued - One-third of communities feel no perceived need for a local church - Many churches aren’t clearly known for anything relevant or needed Church branding clarity isn’t about marketing hype. It’s about **removing friction** so people can understand who you are and why it matters. Before we ever design church logos or recommend marketing for churches, we help leaders clearly understand their church, their community, and their calling. This clarity-first approach is what makes the [Be Known For Something® framework](https://beknownforsomething.com/church-branding/) different. This church branding clarity framework book helps you do exactly that ## Who this book is for **This book is written for:** - Pastors and ministry leaders - Church communicators and creative teams - Churches considering a church brand, a rebrand or a reset - Leaders who want alignment before making big decisions If your church needs clarity before changing logos, websites, or messaging, start here. ## About the author **Mark MacDonald** is a senior church branding strategist, ordained pastor, and the founder of Be Known For Something. He brings more than three decades of experience as a creative director, communication leader, strategist, and coach to churches across North America. Mark has written ~1000 articles on church communication and clarity, spoken at 100+ conferences, and has been a guest on more than 100 podcasts that help churches cut through noise and reconnect with their communities. This book reflects the heart of a teacher. The goal isn’t dependence. **It’s confidence.** [More about Mark](https://beknownforsomething.com/mark-macdonald/) [ ![Mark MacDonald, Church branding book author and marketing for church strategist](https://beknownforsomething.com/wp-content/uploads/2023/04/Mark_MacD_Rd24.png "Mark_MacD_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/mark-macdonald/) ## Order the bestselling church branding book Your church should be known for something that matters. **Be Known For Something** is available on Amazon and used by thousands of churches to clarify their message, strengthen communication, and reengage their community. [ Order the Church Branding Book on Amazon ](https://www.amazon.com/dp/B0BM3NHDRN) ### Pastors and Teams love the *Be Known for Something* Church branding book! ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-60x60.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-60x60.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-60x60.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-60x60.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-60x60.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-60x60.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* [ Request Multiple Book Packs ](mailto:mark@beknownforsomething.com?subject=Please%20quote%20multiple%20book%20packs) --- ### [Church Website Audit](https://beknownforsomething.com/church-website-audit/) **Published:** January 25, 2026 **Author:** BKFS **Content:** # Church Website Audit ## And Church Website SEO Assessment ## Your church website should help people find you, understand you, and trust you. ### Too often, it does the opposite. Most pastors don’t wake up thinking, *“We need branding help, a church website audit, or even church website SEO help.”* **They wake up hearing things like:** - “I couldn’t find anything.” - “Your website is confusing.” - “We checked you out online but weren’t sure what you believe or who you’re for.” ### That’s not a design problem. That’s a communication problem. A strong church website audit doesn’t just fix confusion. It also strengthens your **church website SEO**, so people can actually find you when they’re searching online. At Be Known For Something®, we help churches uncover the real issues holding their website back, then give them a clear, practical path forward. ## Why your church website matters more than ever Research consistently shows that **most people check a church’s website before visiting in person**. If your website is unclear, outdated, or poorly structured, many will never take the next step. **Your website is your:** - Digital front door - Primary communication hub - First impression for your community ### If it’s broken, your digital ministry isn’t functioning properly. You need a Church Website Audit. ## 2 ways we help churches fix what’s not working We offer two focused services, depending on how deep you want to go. ## Church Website Audit that improves clarity ### (60-Min Assessment + Brand Audit) **Best for churches that want clarity, direction, and practical next steps.** This is a live, 60-minute Zoom session where we review your website from both a **community perspective** and a **congregational perspective**. You’ll get an expert, outsider’s view of what’s working, what’s confusing, and what needs attention first. ### What we cover: - Website diagnostic from a visitor’s point of view - Branding integration and clarity (your Thread) - UI/UX observations and navigation issues - Content organization and basic sitemap feedback - Keywords, content gaps, and high-level SEO insights - Online giving and next-step moments - Clear, prioritized recommendations you can act on \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **You’ll want to take notes. Lots of them.** **Format:** 60-minute live Zoom session **Investment:** $350 **Outcome:** Clarity and a step-by-step improvement path NOTE: *This is often the first step churches take before deeper branding or website work.* ## Be Found for Something and improve Church Website SEO ### Church Website SEO Coaching *(Advanced content, SEO, and discoverability guidance)* **Best for churches that want to get found online and build long-term momentum.** Every Be Found for Something Coaching engagement begins with a Website Audit. Then we go deeper. This is **not** another review. **This is** **coaching**. We help you understand *why* content works, *how* people search, and *what* needs to change so your website supports both online discovery and in-person engagement. ### What’s included: - 1-on-1 Website Audit (yes, we start there) - Sitemap organization recommendations - 5-step keyword and SEO coaching framework - Content clarity and engagement guidance - Practical Q&A sessions to fix real problems - Help aligning content with your church branding Thread ### Format: - Three 1-hour Zoom coaching sessions - Scheduled at a pace that works for your team **Investment:** $775 for 3 sessions BEST FOR: *Churches ready to make Google their biggest evangelist.* ## Why we start with websites and a Church Website Audit ### (even when branding is the real issue) **Here’s the truth:** Website help often leads to branding clarity. And branding clarity almost always requires website improvement. Most churches don’t need theory. They need **someone to help them see clearly** and move forward confidently. That’s what these services are designed to do. ## Does Be Known For Something® offer website development? ### Yes. When appropriate, we can recommend or coordinate website development through trusted contract partners. **Development is never pushed first.** Strategy and clarity always come before rebuilding. *This saves you money and time.* ## Who a Church Website Audit is for: - Pastors who want honest, expert feedback - Churches that know something isn’t working online - Teams tired of guessing what to fix next - Leaders who want practical guidance, not jargon [ ![Church Website SEO Coaching | Be Found for Something Church Website Audit](https://beknownforsomething.com/wp-content/uploads/2025/04/Be-Found-For-Something.jpg "Be-Found-For-Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/branding-web-assessment-sale) ## Ready to take the next step? Your website should work *for* your church, not against it. Let’s find out what’s really going on and what to do next. [ Book a Website Audit ](https://tidycal.com/markmac1023/branding-web-audit) [ BOOK a 3-Session SEO Audit ](https://tidycal.com/markmac1023/web-content-coaching) ## Church Website and Branding Audit & Assessment FAQ What’s the difference between a website audit and a website assessment? They’re often used interchangeably. On this page, **Website Audit** refers to a structured review of your church website from a communication, branding, and usability perspective. We have 2 types: The **60-min Website Assessment** is a Zoom session where we walk through that brand and website audit together and give you clear next steps. The Be Found for Something SEO Website Audit is 3-sessions of instructional coaching so you make Google your biggest evangelist! Is this about website design or church branding? Both, but clarity comes first. Most website issues are actually **branding and communication problems**, not design flaws. We look at how clearly your church is understood before worrying about visuals or rebuilding. But we we can talk about whatever you'd like too (within our time restraints)! We love to talk about design, UI/UX, and more! Will you tell us exactly what to fix? Yes. You’ll leave with **prioritized, practical recommendations**, not vague feedback. We focus on what matters most for real people visiting your website. Do you rebuild or redesign church websites? Not as a first step. Strategy always comes before development. When rebuilding makes sense, we can guide the process or recommend trusted development partners. Is this only for large churches? No. This works for churches of all sizes. Clarity matters just as much for a church of 75 as it does for a church of 7500. Will this help us get found on Google? Yes. Our 3-session Be Found for Something church website SEO audit includes practical insights that improve clarity, structure, and **church website SEO**. The deeper coaching option teaches you how to apply SEO principles long-term so your church can be found by the right people. What happens after the assessment? That’s up to you. Some churches implement the recommendations themselves. Others ask for coaching, branding help, or website support. There’s no pressure. The goal is clarity. And clear guidance for you! Is this a sales call? No. Both options are working sessions. You’re paying for insight, experience, and practical guidance. If you want help beyond that, we can talk about it later. [Let us answer more questions](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Branding Portfolio](https://beknownforsomething.com/church-branding-portfolio/) **Published:** August 2, 2024 **Author:** BKFS **Content:** # Church Branding Portfolio examples ## Our Portfolio can’t show ALL our work! **Branding Branding Portfolio Examples:** Look at the Be Known for Something’s award-winning branding creative (audience research, logo, thread, branding guide and fences). We work with churches, individuals, select businesses, and non-profit organizations so they can discover their thread and create a visual brand that will engage a NEW audience and feel authentic to their existing audience. It’s all part of our church branding system. We love when our clients discover their thread! ## Church, Business, and Non-Profit Branding ## Click on a Logo to view case studies: - [ All ](#) - [ Church Logo ](#) - [ Company Logo ](#) - [ Non-Profit Organization Logo ](#) [ ![Lutheran Church of the Cross Logo | Practical. Faith.](https://beknownforsomething.com/wp-content/uploads/2025/03/Lutheran-Church-of-the-Cross-Sm-300x300.png "Lutheran-Church-of-the-Cross-Sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/portfolio/church-of-the-cross/) [ View Large ](https://beknownforsomething.com/wp-content/uploads/2025/03/Lutheran-Church-of-the-Cross-Sm.png) [ ](https://www.facebook.com/sharer/sharer.php?u=https://beknownforsomething.com/portfolio/church-of-the-cross/) [ ](https://x.com/share?url=https://beknownforsomething.com/portfolio/church-of-the-cross/) [ ](https://pinterest.com/pin/create/button/?url=https://beknownforsomething.com/portfolio/church-of-the-cross/&media=https://beknownforsomething.com/wp-content/uploads/2025/03/Lutheran-Church-of-the-Cross-Sm.png&description=CHURCH%20OF%20THE%20CROSS) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https://beknownforsomething.com/portfolio/church-of-the-cross/) [ ](https://telegram.me/share/url?url=https://beknownforsomething.com/portfolio/church-of-the-cross/) - Church Logo ### [CHURCH OF THE CROSS](https://beknownforsomething.com/portfolio/church-of-the-cross/) [ ![Waypoint Church logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/Waypoint-Church-Logo-Sm-300x300.png "Waypoint-Church-Logo-Sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/portfolio/waypoint-church/) [ View Large ](https://beknownforsomething.com/wp-content/uploads/2025/01/Waypoint-Church-Logo-Sm.png) [ ](https://www.facebook.com/sharer/sharer.php?u=https://beknownforsomething.com/portfolio/waypoint-church/) [ ](https://x.com/share?url=https://beknownforsomething.com/portfolio/waypoint-church/) [ ](https://pinterest.com/pin/create/button/?url=https://beknownforsomething.com/portfolio/waypoint-church/&media=https://beknownforsomething.com/wp-content/uploads/2025/01/Waypoint-Church-Logo-Sm.png&description=WAYPOINT%20CHURCH) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https://beknownforsomething.com/portfolio/waypoint-church/) [ ](https://telegram.me/share/url?url=https://beknownforsomething.com/portfolio/waypoint-church/) - Church Logo ### [WAYPOINT CHURCH](https://beknownforsomething.com/portfolio/waypoint-church/) [ ![Seeds Kids Worship Logo designed by Be Known For Something branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/Seeds-Kids-Worship-Logo-Sm-300x300.png "Seeds-Kids-Worship-Logo-Sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/portfolio/seeds-kids-worship/) [ View Large ](https://beknownforsomething.com/wp-content/uploads/2025/01/Seeds-Kids-Worship-Logo-Sm.png) [ ](https://www.facebook.com/sharer/sharer.php?u=https://beknownforsomething.com/portfolio/seeds-kids-worship/) [ ](https://x.com/share?url=https://beknownforsomething.com/portfolio/seeds-kids-worship/) [ ](https://pinterest.com/pin/create/button/?url=https://beknownforsomething.com/portfolio/seeds-kids-worship/&media=https://beknownforsomething.com/wp-content/uploads/2025/01/Seeds-Kids-Worship-Logo-Sm.png&description=SEEDS%20KIDS%20WORSHIP) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https://beknownforsomething.com/portfolio/seeds-kids-worship/) [ ](https://telegram.me/share/url?url=https://beknownforsomething.com/portfolio/seeds-kids-worship/) - 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Non-Profit Organization Logo ### [FIRST COAST CHURCHES](https://beknownforsomething.com/portfolio/first-coast-churches/) - 1 - [2](https://beknownforsomething.com/wp-cron.php/page/2/?doing_wp_cron=1786808580.0037291049957275390625) **NOTE**: Be Known for Something® works with clients for limited periods to empower them with strategies and tips for effective church communication and [church branding](https://beknownforsomething.com/church-branding/). We do not control their processes or standards long-term (including their current communication tools, channels, or content). We are always available to answer questions or give guidance. (even after their contract is done). **READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/)** *We love our clients and they loved working with the Be Known for Something Church Branding company!* ## Like our Portfolio? ### Want to be part of our church branding Portfolio examples? ### There are 4 WAYS TO DISCOVER YOUR THREAD and establish your visual brand: [Branding System](https://beknownforsomething.com/church-branding-system/): our award-winning team works WITH you [Brand Retreats](https://beknownforsomething.com/branding-retreat/): the fastest way to a church branding thread [Branding Coaching](https://beknownforsomething.com/coaching/): we lead you through the process [Bestselling Branding Book](https://beknownforsomething.com/church-branding-book/): the church branding guidebook [ ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Questions-CTA.webp "Questions-CTA - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) NEED A NEW BRAND & PROFESSIONAL LOGO? START HERE ([SCHEDULE A FREE DISCOVERY ZOOM](https://tidycal.com/markmac1023/discovery-zoom)) --- ### [Church Conference Speaker | Mark MacDonald](https://beknownforsomething.com/church-conference-speaker/) **Published:** January 10, 2024 **Author:** BKFS **Content:** ## Church Conference Speaker ## Mark MacDonald | for Pastors, Church Leaders & Church Communicators ### Quickly Jump To: [ Keynotes ](https://beknownforsomething.com/church-conference-speaker/#keynotes) [ Workshops ](https://beknownforsomething.com/church-conference-speaker/#workshops) [ Podcasts ](https://beknownforsomething.com/church-conference-speaker/#podcasts) [ AI For Churches ](https://beknownforsomething.com/church-conference-speaker/#ai) [ Bio Info ](https://beknownforsomething.com/church-conference-speaker/#bio) [ Speaker Kit ](https://beknownforsomething.com/church-conference-speaker/#speakerkit) ## Helping churches become known for something that matters As a church conference speaker, **Mark MacDonald** knows churches aren’t struggling because they have nothing to offer. They’re struggling because their communities don’t always understand: - who they are - who they’re for - or why they matter **Mark MacDonald, church conference speaker, helps pastors, ministry leaders, and church communicators remove unnecessary confusion so more people confidently take their next step toward Jesus.** Whether speaking at a pastor conference, church communication event, denominational gathering, leadership retreat, or ministry workshop, Mark delivers practical, engaging presentations that help churches build clarity, strengthen their reputation, and become known for something that matters. ### Popular topics include: - [Church Clarity](https://beknownforsomething.com/church-clarity-path/) - [Church Branding](https://beknownforsomething.com/church-branding/) - [Church Communication](https://beknownforsomething.com/church-communication-strategy/) - [Artificial Intelligence for Ministry](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/) - [Church Marketing](https://beknownforsomething.com/how-to-create-a-church-marketing-strategy-that-reaches-your-community/) - Leadership Alignment ### Frequently Requested By Event Planners - 45-minute keynote - 60-minute keynote - 75+ minute workshop - Half-day leadership retreat - Full-day [Church Clarity Summit](https://beknownforsomething.com/church-clarity-summit/) - Conference Q&A panel - On-the-spot [Website Audit](https://beknownforsomething.com/church-website-audit/) - Podcast interviews - Online webinars [ Invite Mark to Speak ](mailto:mark@beknownforsomething.com?subject=Checking%20Speaker%20Availability) [Jump to Speaker Kit >>>](https://beknownforsomething.com/church-conference-speaker/#speakerkit) Trusted by Churches, Denominations & Ministry Organizations Across North America Why Conference Planners Invite Mark MacDonald **Today’s church leaders aren’t looking for another motivational speaker.** They’re looking for practical solutions to the real challenges they’re facing. Mark combines more than 4 decades of branding, ministry, marketing, leadership, and communication experience into presentations that are encouraging, memorable, and immediately applicable. His sessions don’t simply inspire audiences. **They equip them.** Attendees leave with: - practical tools they can implement on Monday morning - memorable frameworks they continue using long after the conference ends (when it matters) - and renewed confidence that clarity can remove barriers so more people hear and respond to the hope of Christ Every presentation is customized to the audience, creating an experience that feels personal rather than pre-packaged. ### Audiences Mark frequently serves: - Pastor Conferences Church - Leadership Conferences - Church Communication Conferences - Denominational Gatherings - Executive Pastor Networks - Church Creatives - Church Staff Retreats - Christian Colleges & Universities - Church Planting Networks - Ministry Leadership Teams - Church Boards & Elders ![Church Conference Speaker | Mark MacDonald](https://beknownforsomething.com/wp-content/uploads/2026/08/Church-Conference-Speaker-Mark-MacDonald-Callahan.jpg "Church-Conference-Speaker-Mark-MacDonald-Callahan - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Signature Keynotes These church conference speaker keynote presentations have been developed through decades of serving churches and are customized for every audience. ### **What Is Your Church Known For?** ***The surprising reason great churches struggle to reach their communities.*** Healthy churches rarely have a ministry problem. More often, they have a clarity problem. In this inspiring keynote, Mark helps pastors and ministry leaders discover why churches that faithfully preach the Gospel can still struggle to connect with their communities. Through memorable stories, practical frameworks, and the Be Known Formula™, attendees learn how clarity strengthens communication, aligns leadership, and removes unnecessary barriers so more people confidently take their next step toward Jesus. **Attendees Will Learn How To:** - Discover what their church is truly known for - Clarify the message their community needs - Build greater leadership alignment around one vision - Strengthen communication across every ministry - Remove barriers that keep people from engaging **Ideal For:** Pastor Conferences • Church Leadership Conferences • Denominational Gatherings • Executive Pastor Networks ### **Be Known Before They Visit** ***Why today’s first impression happens long before Sunday morning.*** Long before someone attends a worship service, they have already formed an opinion about your church. Your website, Google listing, social media, online reviews, and reputation all shape whether someone feels confident taking the next step. This practical keynote helps leaders understand how to intentionally build trust before a first visit and create digital experiences that reflect the warmth and mission of their church. **Attendees Will Learn How To:** - Build trust before guests ever arrive - Clarify digital communication across every platform - Improve first impressions online and in person - Strengthen invitations through greater clarity - Create a welcoming experience before Sunday **Ideal For:** Pastors • Church Communicators • Executive Pastors • Guest Services Leaders • First Impressions Leaders ### **The Church Nobody Can Describe** ***Why faithful churches still struggle to reach their communities.*** Many churches are faithfully serving their communities, preaching biblical truth, and caring for people well. Yet they remain difficult to describe. This keynote explores how churches discover their Brand Thread, simplify communication, and become known for something that truly matters. **Attendees Will Learn How To:** - Discover their church’s Brand Thread - Clarify what makes their church distinctive - Align ministries around one message - Strengthen community perception - Become easier to remember and invite **Ideal For:** Pastor Conferences • Church Leadership Teams • Denominational Gatherings • Church Planters ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2026/08/Church-Conference-Speaker-Mark-MacDonald.jpg "Church-Conference-Speaker-Mark-MacDonald - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Church Conference Speaker | Mark MacDonald | Panel Discussion](https://beknownforsomething.com/wp-content/uploads/2026/08/Church-Conference-Speaker-Mark-MacDonald-Panel.jpg "Church-Conference-Speaker-Mark-MacDonald-Panel - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Practical Breakouts & Leadership Training ***Looking for a practical breakout session or leadership workshop?*** These highly interactive sessions are designed to give pastors, ministry leaders, and church communicators practical tools they can begin using immediately. Every session can be customized for your conference, denomination, ministry network, church staff, or leadership retreat. ### Church Branding Is Not Your Logo **Why clarity comes before creativity.** Most churches believe branding begins with a logo or visual identity. In reality, great branding begins with clarity. Not a Logo. This workshop helps leaders discover how messaging, reputation, and alignment create stronger brands long before colors and logos are discussed. **Attendees Will Learn How To:** - Clarify the foundation of their church brand - Align messaging before visual identity - Strengthen consistency across ministries - Build a brand people immediately understand - Create visuals that reinforce clarity **Ideal For:** Church Communicators • Creative Teams • Pastors • Marketing Teams ### Marketing Your Church Without Losing Your Mission **Practical marketing that builds trust instead of hype.** Marketing should never feel manipulative. Done well, it simply helps people discover hope. This workshop introduces practical strategies that help churches communicate with authenticity while remaining faithful to their mission. And ultimately the Gospel. **Attendees Will Learn How To:** - Market their church with integrity - Build trust before promoting events - Communicate more effectively with their community - Remove barriers that discourage first-time guests - Create outreach that reflects the Gospel **Ideal For:** Pastors • Outreach Teams • Church Communicators • Executive Pastors ### Pastor, From Busy to Focused **Simplify communication before it overwhelms your team.** Most church communication isn’t under-resourced. It’s over-complicated. This practical session helps ministry teams simplify requests, improve planning, reduce overload, and create healthier communication systems. **Attendees Will Learn How To:** - Simplify communication systems - Reduce unnecessary communication requests - Improve ministry planning - Create healthier communication rhythms - Build greater team alignment **Ideal For:** Church Communicators • Executive Pastors • Administrative Leaders • Church Staff • Church Design Teams ### Rebranding a Church with Integrity **Navigating change without losing trust.** Whether your church is changing names, recovering from conflict, or entering a new season of ministry, communication matters. This workshop provides practical guidance for leading change while strengthening trust throughout the congregation. **Attendees Will Learn How To:** - Lead change with confidence - Build trust during transitions - Communicate difficult decisions clearly - Honor the past while embracing the future - Align leadership throughout the process **Ideal For:** Pastors • Elders • Church Boards • Leadership Teams ![Church Conference Speaker | Mark MacDonald | AI for Churches](https://beknownforsomething.com/wp-content/uploads/2026/08/Church-Conference-Speaker-_-AI-for-Churches.jpg "Church-Conference-Speaker-_-AI-for-Churches - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Artificial Intelligence for Churches ### Practical AI training for pastors and ministry leaders Artificial intelligence is changing how churches communicate, create, and lead. Mark, a sought-after church conference speaker, addresses all the hot issues. The question isn’t whether churches will use AI. It’s whether they’ll use it wisely. Mark’s AI presentations remove fear, eliminate confusion, and help leaders confidently embrace AI without compromising biblical values or authentic relationships. ### Artificial Intelligence for Churches **Practical AI training for today’s ministry leaders.** Artificial intelligence is changing how churches create, communicate, and lead. Let’s be open and honest. This practical session removes fear and confusion while helping leaders discover ethical, time-saving ways AI can strengthen ministry. **Attendees Will Learn How To:** - Use AI responsibly in ministry - Save time without sacrificing authenticity - Improve communication with AI tools - Strengthen ministry workflows - Develop healthy AI habits **Ideal For:** Pastors • Church Communicators • Ministry Leaders • Church Staff ### Building the Right Church AI Policy **Practical guardrails for responsible ministry innovation.** Every church needs thoughtful guidance before AI becomes part of everyday ministry. This workshop helps churches build a practical AI policy that protects people, strengthens trust, and encourages responsible innovation. **Attendees Will Learn How To:** - Build an effective church AI policy - Identify ethical AI concerns - Protect privacy and trust - Equip staff for responsible AI use - Lead innovation with confidence **Ideal For:** Senior Pastors • Executive Pastors • Church Boards • Technology Teams ![Church Communication Speaker | Mark MacDonald | Podcast](https://beknownforsomething.com/wp-content/uploads/2026/08/Church-Conference-Speaker-_-Podcast.jpg "Church-Conference-Speaker-_-Podcast - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Podcast Conversations ### Looking for a thoughtful, engaging Podcast guest? Mark enjoys practical conversations (as a church conference speaker, but also as an upbeat podcast guest) that encourage pastors and challenge church leaders to think differently about communication, leadership, branding, artificial intelligence, and reaching today’s communities. Rather than just promoting ideas, he enjoys exploring them. Podcast conversations are customized for every audience and often become some of the most practical discussions listeners hear all year. ### **Popular Podcast Conversations** **What Is Your Church Known For?** Why clarity matters more than ever **Church Branding Is Ministry** Removing unnecessary barriers to the Gospel **Have We Become Difficult to Describe?** Why healthy churches often struggle to reach their communities **Why Visitors Decide Before They Visit** Understanding today’s digital first impressions **Artificial Intelligence Is Changing Ministry** How churches can embrace AI wisely **The Biggest Communication Mistakes Churches Make** Simple changes that create dramatic results **The Future of Church Communication** Clarity, AI, search, trust, and reaching the next generation ### **Or ask me anything about these topics:** Church branding Communication AI Artificial Intelligence Marketing Advertising Leadership Church websites SEO Digital ministry Reputation Church Clarity Writing ### **Popular Audiences:** Mark MacDonald regularly speaks to: - Pastor Conferences - Church Leadership Conferences - Church Communication Conferences - Executive Pastor Networks - Denominational Gatherings - State Conventions - Church Planting Networks - Church Staff Retreats - Church Boards - Christian Colleges & Universities - Leadership Summits - Regional Ministry Networks ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2026/01/Church-Branding-Speaker-Conferences.jpg "Church-Branding-Speaker-Conferences - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### Trusted by Churches, Denominations & Ministry Organizations Across North America For more than 4 decades, Mark has helped churches communicate with greater clarity, strengthen their reputation, and become known for something that matters. His practical teaching as a church conference speaker, pastoral heart, and memorable frameworks have equipped 1000s of pastors, ministry leaders, and church communicators across North America. ## Selected Conferences, Organizations & Podcasts Event organizers appreciate his ability to deliver strategic insight with humility, clarity, and respect for the Church 2026 #### CHURCH BRANDING SPEAKING Florida Baptist AMS Summit – Jan National Religious (NRB) Nashville – Jan Northeast Florida Baptist Assoc – March Baptist Communicators Judging – April First Coast Church Collective – May Church Comms Summit Australia – May [Southern Baptist Expo](https://sbcannualmeeting.net/) Orlando – June [The Church Network Conference](https://thechurchnetwork.com/events/conference/) – July [TCN Communication Fast Track](https://thechurchnetwork.com/events/conference/) - July [FCC Discipleship Comm](https://firstcoastchurches.com/network-events/) Webinar - July Southern Union (SDA) Nashville Regional - Aug [Treasure Coast Baptists Cohort](https://www.tcbachurches.org/) - Aug [CFX Birmingham](https://www.churchfacilitiesexpo.com/) – Sept [SALT Community](https://saltconferences.regfox.com/salt-2026?t=MAC50) Dallas – Oct [CTS Los Angeles](https://www.churchandtechnologysummit.com/index.html) - Oct [ACST MinistrySmart](https://acst.swoogo.com/msc2026) - Oct The Marriage Conf (Canada) - Nov & others! 2027 [National Religious (NRB)](https://nrbconvention.org/) Washington DC - Feb National #### PODCAST APPEARANCES Sunday to Sunday Stewardship of YOU Church Leader Insights Church Marketing Ideas CFX Connections Headsmack Ministry Brands Seminary of Hard Knocks Phil Cooke Church Visuals Media *...and more than 100 podcasts serving pastors, church leaders, and communicators* National #### Selected Conferences Church Communications ComCon That Church Conference National Religious Broadcasters The Church Network ACST Ministry Smart Conference Church Facilities Expo (CFX) Worship and Tech Summit SALT Creative Conf Modern Church Leader SBC Annual Meeting Expo First Impressions Conf UMC Comm Conference Southern Union SDA CTS Conference *...and a church conference speaker at more than 100 conferences serving pastors, church leaders, and communicators* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ ](https://www.facebook.com/MarkMacDonaldOfficial) [ ](twitter.com/markmac1023) [ ](instagram.com/markmac1023/) [ ](youtube.com/@beknownforsomething) [ ](pinterest.com/markmac1023) [ ](linkedin.com/in/beknownforsomething) ![Church Branding Speaker | Mark MacDonald | AI for churches](https://beknownforsomething.com/wp-content/uploads/2026/08/Mark-MacDonald-_-Church-Conference-Speaker-_-SALT.jpg "Mark-MacDonald-Church-Conference-Speaker-_-SALT - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Meet Mark MacDonald #### Church Conference Speaker, Church Communication Expert, and Church Branding Strategist Mark MacDonald is a nationally recognized church clarity strategist, church branding expert, communication consultant, bestselling author of “[Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation](https://www.amazon.com/dp/B0BM3NHDRN)“, and ordained pastor who has spent more than 4 decades helping churches remove unnecessary barriers so more people confidently take their next step toward Jesus. As the founder of **Be Known For Something®**, Mark has helped churches across North America clarify their message, align their leadership, strengthen their communication, and build trusted reputations within their communities. His unique blend of ministry experience, branding strategy, and communication leadership allows him to bridge the gap between timeless biblical truth and today’s communication challenges. **Mark has served as:** - Founder & Sr Church Branding Strategist, **Be Known For Something®** - Executive Director, Center for Church Communication - Strategic Communication Catalyst for the 3,000+ [Florida Baptist](https://flbaptist.org/) churches - Sr Creative Director for 1 of Eastern Canada’s largest advertising agencies - Marketing Vice President - Ordained Pastor of Communication He is the bestselling author of [**Be Known For Something**](https://beknownforsomething.com/church-branding-book/), has published [1,000+ church communication articles](https://beknownforsomething.com/church-communication-articles/) on church branding and communication, has appeared on more than 100 ministry podcasts, and has spoken at more than 100 conferences, churches, and leadership events. Mark was inducted into **The Church Network Hall of Fame** in recognition of his impact on the global church through communication. He and his wife, Tammy, have been married since 1990 and enjoy cheering on their two married sons and growing family in Calgary and Nashville. ## Ready to Equip Your Leaders? Whether you're planning a pastor conference, church communication event, denominational gathering, leadership retreat, workshop, podcast, or webinar, Mark would be honored to serve your audience. Every presentation is customized to your event, grounded in biblical truth, and designed to give leaders practical ideas they can begin using immediately. **Let's start the conversation.** [ Invite Mark to Speak ](mailto:mark@beknownforsomething.com?subject=Checking%20Speaker%20Availability) #### If you’re looking for a church conference speaker on: Church Branding Church Communication Church AI Church Marketing Leadership Alignment Church Websites SEO for Churches Digital Ministry Church Clarity Church Reputation Does Mark speak at denominational or multi-church events? Yes. Mark regularly speaks at conferences, associations, denominations, and leadership gatherings. If you love Jesus and the Gospel, he'll be interested to hear more about your conference! Who are Mark's presentations designed for? Pastors, executive pastors, church communicators, ministry leaders, church staff, elders, church planters, denominational leaders, Christian colleges, and ministry organizations. What does Mark speak about? To name a few areas: - Church Clarity - Church Branding - Church Communication - Artificial Intelligence for Churches - Church Marketing - Leadership Alignment - Church Websites - Digital Strategy - Search (SEO & AI search) - Building Trust - Leading Through Change Can sessions include AI and technology topics? Yes. AI for churches is one of Mark’s most requested topics. He loves to combine his love of Clarity with his use of Artificial Intelligence. Are sessions practical or theoretical? Highly practical. Sessions are built for pastors and leaders who need clarity they can use immediately. Can presentations be customized? Absolutely. Every keynote, workshop, breakout session, webinar, and leadership retreat is customized to fit your audience, denomination, conference theme, and available time. And, of course, every podcast recording features on-the-spot customization and open conversation! What presentation lengths are available? - 30-minute conference sessions - 45-minute keynote presentations - 60-minute keynote presentations - 75+ minute workshops - Half-day staff training - Full-day leadership retreats - Church Clarity Summits - Podcast interviews - Live webinars What are your speaking fees? Mark’s speaking fees vary based on the type of event, session length, preparation required, and overall scope. Keynotes, workshops, and leadership retreats are professionally compensated, while travel and a standard per diem are typically additional. Mark does not work for free, but he does work hard to be reasonable and accessible for churches, conferences, and organizations of many sizes. Podcasts and interviews are usually the only exceptions and are often done at no cost. The best next step is simply to reach out with details about your event so we can explore what makes sense together. ![Church Branding Speaker | Mark MacDonald | Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2026/08/Mark-MacDonald-Keynote-Speaker-for-Pastors.jpg "Mark-MacDonald-Keynote-Speaker-for-Pastors - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Have you already Booked Mark MacDonald? ## Speaker kit for event organizers To make promotion easy, here are ready-to-use bios and headshots for conferences, workshops, and church events. **Website Bio (55 words)** Mark MacDonald is a nationally recognized Church Clarity strategist, keynote speaker, bestselling author of *Be Known For Something*, and ordained pastor. As founder of Be Known For Something®, he helps churches clarify their message, strengthen communication, and become known for something that matters so more people confidently take their next step toward Jesus. **Program Bio (80 words)** Mark MacDonald is one of North America's leading voices on Church Clarity. A keynote speaker, bestselling author of *Be Known For Something*, and founder of Be Known For Something®, he has spent more than two decades helping churches clarify their message, align leadership, and strengthen communication. Drawing from four decades of ministry, marketing, and leadership experience, Mark equips pastors and ministry leaders with practical ideas that help churches become easier to understand, easier to remember, and easier to invite others to. **Speaker Introduction (115 words)** If you've ever wondered why some healthy churches are easy to describe while others struggle to connect with their communities, today's speaker has spent his career helping churches discover the difference. Mark MacDonald is one of North America's leading voices on Church Clarity. He is a keynote speaker, ordained pastor, bestselling author of *Be Known For Something*, and founder of Be Known For Something®, where he has helped churches across North America clarify their message, strengthen communication, and become known for something that matters. Drawing from four decades of ministry, marketing, and leadership experience, Mark's practical, engaging presentations equip leaders to remove unnecessary barriers so more people confidently take their next step toward Jesus. **Quick Introduction (For Emcee)** Our next speaker has spent more than 25 years helping churches and organizations communicate with greater clarity. He's the founder of Be Known For Something®, bestselling author of *Be Known For Something*, and one of North America's leading voices on Church Clarity. Please join me in welcoming Mark MacDonald. ## Mark MacDonald Headshots and Promo Images **Rectangular (2560×1829 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/04/Mark_MacD_H24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_H24-1120x800.webp "Mark_MacD_H24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Square (2100×2100 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/04/Mark_MacD_H24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_Sq24-800x800.webp "Mark_MacD_Sq24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Rectangle (1668×2560 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/04/Mark_MacD_V24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_V24-521x800.webp "Mark_MacD_V24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Transparent PNG (300 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/04/Mark_MacD_Rd24.png) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_Rd24-1.webp "Mark_MacD_Rd24 (1) - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Optional Headshots **Square (2100×2100 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Sq24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_Hands_Sq24-800x800.webp "Mark_MacD_Hands_Sq24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Rectangular (2560×1829 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_H24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_Hands_H24-1120x800.webp "Mark_MacD_Hands_H24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Rectangle (1668×2560 px)** Drag image or [Download](https://www.beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_V24.jpg) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2024/01/Mark_MacD_Hands_V24-521x800.webp "Mark_MacD_Hands_V24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Mark MacDonald: 1000+ Articles Published Here are a few recent ones. Never miss one: Subscribe to the Be Known For Something weekly email. [![Title slide reading 'Church Branding: 7 Ways to Clarify Your Vision' on a dark patterned background with a blue diagonal banner and logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-branding-7-ways-to-clarify-your-vision-400x253.webp "church-branding-7-ways-to-clarify-your-vision - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/)### [ Church Branding: 7 Ways to Clarify Your Vision ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [ Read More » ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [![Cover slide: "Church Social Media: 7 Ways to Connect" on a dark patterned background with a blue diagonal corner logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-social-media-7-ways-to-connect-400x253.webp "church-social-media-7-ways-to-connect - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/)### [ Church Social Media: 7 Ways to Connect ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [ Read More » ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [![Cover slide for a church marketing presentation: 'Church Marketing: 4 Ways to Reach More People' on a dark patterned background with a blue diagonal bar and branding mark.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-marketing-4-ways-to-reach-more-people-400x253.webp "church-marketing-4-ways-to-reach-more-people - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/)### [ Church Marketing: 4 Ways to Reach More People ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [ Read More » ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [ Subscribe ](https://beknownforsomething.com/subscribe/) [ more posts ](https://beknownforsomething.com/church-communication-articles/) **Mark MacDonald** is a church conference speaker, bestselling author, ordained Pastor, and church branding strategist serving pastors, ministry leaders, and communication teams nationwide. --- ### [Book Group](https://beknownforsomething.com/book-group/) **Published:** December 16, 2023 **Author:** BKFS **Content:** # Book Group ## Be Known For Something Church Branding Book ## Liked Reading Be Known For Something branding Book? ## Subscribe to the book group **Thank you for reading** ***Be Known For Something** | Reconnect with Community by Revitalizing Your Church’s Reputation* ([Church Branding edition](https://beknownforsomething.com/church-branding-book/)) and for your interest in the Book Group. We want to help you in your church communication or Pastor’s role! The world is loud and noisy, we help you be heard by discovering your thread. So you can sing in unison! **Our book has helped 1000s of churches be known for something relevant and needed!** As an [Amazon bestselling book](https://www.amazon.com/dp/B0BM3NHDRN), we’re blessed to be one of the most influential church branding companies in North America. But don’t be scared off by that — we want to help you and your church too! \*\*\*IMPORTANT: PLEASE [LEAVE A REVIEW](https://www.amazon.com/dp/B0BM3NHDRN) ON THE AMAZON LISTING. ## Join our Community of 1000s! Enjoy weekly emails in our book group to go deeper! • FREE weekly tips, coaching, and motivation • Direct from [Mark MacDonald](https://beknownforsomething.com/mark-macdonald/); the author and church branding strategist • Join a community of Pastors and Communicators! \* indicates required First Name \* Last Name \* Email Address \* Church/Org Name State/Prov What Best Describes What You Do? Pastor Over Church CommChurch Staff Over Church CommSenior/Lead PastorChurch AdministrationChurch MediaBusiness EntrepreneurBusiness MarketingOther Average Sunday Attendance Less than 100100-299300-499500-9991000-24992500-49995000+Don't know/Not applicable Recent Conference? NONEPODCASTAMS26AUSSIE COMM 26NRB26NEFlorida26SBC26TCN26FCC WebinarSDA26TCBA26 --- ### [Subscribe](https://beknownforsomething.com/subscribe/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ## Subscribe ## Weekly Church Comm Motivation ## ## Church Comm is difficult ## Subscribe for tips Get Free Weekly Motivation, BONUSES and Conference Notes **Written by [Mark MacDonald](https://beknownforsomething.com/leadership/).** Subscribe to *Be Known for Something*® published Church Communication articles. **Mark has written ~950 published articles** about church branding, church rebranding, church communication, comm strategy, and effective use of communication tools. You can google to discover his wisdom. Or easier? Don’t miss our tips again. When you subscribe, we’ll email you his most-recent article! ![Feedspot Top Church Marketing Blog for Church Communication Articles | Be Known For Something Church Branding Articles](https://beknownforsomething.com/wp-content/uploads/2025/05/church_marketing_blogs_sm.png "church_marketing_blogs_sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [Email Mark MacDonald, *Author*](mailto:mark@beknownforsomething.com) ## Subscribe for tips! Church Comm is difficult. ## GET FREE WEEKLY MOTIVATION AND CONFERENCE NOTES \* indicates required First Name \* Last Name \* Email Address \* Church/Org Name State/Prov What Best Describes What You Do? Pastor Over Church CommChurch Staff Over Church CommSenior/Lead PastorChurch AdministrationChurch MediaBusiness EntrepreneurBusiness MarketingOther Average Sunday Attendance Less than 100100-299300-499500-9991000-24992500-49995000+Don't know/Not applicable Recent Conference? NONEPODCASTAMS26AUSSIE COMM 26NRB26NEFlorida26SBC26TCN26FCC WebinarSDA26TCBA26 We respect [privacy](https://beknownforsomething.com/privacy-policy/) & never sell your info. Unsubscribe any time. We’re **one of the nation’s leading church communication voices** and we want to motivate you with weekly emails to encourage you as a church communicator. Subscribe for how-to tips, conference notes, and tricks for improving your church website, church communication strategy, church branding, and tools (email, text, website, social media, etc.). **We want you to LOVE your ministry path**. For the Gospel. Occasionally, we share information **about conferences, workshops, bonuses, and deals** to make your job easier. *Let us know if we can serve you better or if you have topics you want us to consider for our blog.* Quick Links to other Be Known For Something® products: [ faqs ](https://beknownforsomething.com/frequently-asked-questions/) [ Portfolio ](https://beknownforsomething.com/branding-portfolio/) [ OUR BOOK ](https://beknownforsomething.com/church-branding-book/) [ let's talk ](https://tidycal.com/markmac1023/discovery-zoom) ## Subscribe for Quality Tips Like These ## (DELIVERED CONVENIENTLY EACH WEEK TO YOUR INBOX) [![Title slide reading 'Church Branding: 7 Ways to Clarify Your Vision' on a dark patterned background with a blue diagonal banner and logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-branding-7-ways-to-clarify-your-vision-400x253.webp "church-branding-7-ways-to-clarify-your-vision - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/)### [ Church Branding: 7 Ways to Clarify Your Vision ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) Strong church branding is about much more than a logo. It begins by understanding what your church is known for, [ Read More » ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [![Cover slide: "Church Social Media: 7 Ways to Connect" on a dark patterned background with a blue diagonal corner logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-social-media-7-ways-to-connect-400x253.webp "church-social-media-7-ways-to-connect - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/)### [ Church Social Media: 7 Ways to Connect ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) Church social media ideas should do more than fill your content calendar. Every post creates an opportunity to encourage your [ Read More » ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [![Cover slide for a church marketing presentation: 'Church Marketing: 4 Ways to Reach More People' on a dark patterned background with a blue diagonal bar and branding mark.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-marketing-4-ways-to-reach-more-people-400x253.webp "church-marketing-4-ways-to-reach-more-people - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/)### [ Church Marketing: 4 Ways to Reach More People ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) Church marketing helps people discover hope before they ever walk through your doors. Every week, pastors preach faithfully, volunteers serve [ Read More » ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) --- ### [Links](https://beknownforsomething.com/links/) **Published:** June 2, 2026 **Author:** BKFS **Content:** Proven process that clarifies communication, logos, & marketing for churches [ ](https://www.facebook.com/BeKnownForSomething) [ ](http://x.com/bknown4) [ ](http://instagram.com/beknownforsomething) [ ](http://www.youtube.com/@beknownforsomething) [ ](https://www.pinterest.com/markmac1023/) [ ](http://linkedin.com/in/beknownforsomething) [ Read Latest Article ](https://beknownforsomething.com/church-communication-articles/) [ Should a Pastor Have a Personal Brand? ](https://beknownforsomething.com/should-a-pastor-have-a-personal-brand/) [ Book a Church Conference Speaker ](https://beknownforsomething.com/church-conference-speaker/) [ Subscribe to Weekly Emails ](https://beknownforsomething.com/subscribe/) ## Services/Products [ Start With Clarity ](https://beknownforsomething.com/church-branding/) [ Secret Shopper ](https://beknownforsomething.com/church-secret-shopper/) [ Buy our Book (Amazon) ](https://www.amazon.com/dp/B0BM3NHDRN) ## Downloads [ 2026 Digital Marketing Strategies ](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/) [ Will They Remember You After Easter? ](https://beknownforsomething.com/will-they-remember-you-after-easter/) [ 25 Game-Changing ResolutiONS ](https://beknownforsomething.com/unforgettable-church/) [ 10 Unchurched Perceptions ](https://beknownforsomething.com/unchurched-perceptions-pdf/) [ Pricing ](https://beknownforsomething.com/path-pricing/) ## Let's Talk Whether you’re exploring church clarity or branding for the first time or navigating complex communication challenges, we’d love to listen and help you discern next steps. [ FREE Discovery Call ](https://tidycal.com/markmac1023/discovery-zoom) [ Book Clarity Session ](https://tidycal.com/markmac1023/coaching-on-demand) --- ### [Church Clarity Path](https://beknownforsomething.com/church-clarity-path/) **Published:** March 24, 2026 **Author:** BKFS **Content:** ## Church Clarity Path ## Clearly Be Known for Something ## A Simple Church Branding Process to Help Your Church Become Known for Something Our Church Clarity Path is a simple, strategic church branding process designed to help pastors and ministry leaders move from confusion to clarity - it's a simple church communication strategy process. If your church feels unclear, inconsistent, or overlooked in your community, this path gives you the steps to fix it. ### You don’t have to do everything at once. You just need to take the next step. Most Churches Start Here for Clarity ## Church Clarity Summit A unique, focused, 1-2 day leadership experience designed to help your church: • Understand the people you’re trying to reach • Discover what makes your church uniquely valuable • Clarify your message (Discover your Thread®) • Align leadership around a common direction • Create a foundation for future growth OPTIONAL ADD-ONS *As part of a Church Clarity Summit engagement or delivered separately.* **BEFORE THE SUMMIT:** **AFTER THE SUMMIT:** [Secret Shopper](https://beknownforsomething.com/church-secret-shopper/), [Community Demographics](https://beknownforsomething.com/discover-your-church-audience/), [Church Clarity Audits](https://beknownforsomething.com/church-website-audit/), [Church Listening Groups](https://beknownforsomething.com/church-listening-groups/). [Visual Identity](https://beknownforsomething.com/church-logo-design/) (church logo system), [communication strategy](https://beknownforsomething.com/church-communication-strategy/), [coaching](https://beknownforsomething.com/church-branding-coaching/), website development, or Google Grant strategy. ## Full Church Clarity Path Every church is at a different stage. Some are just discovering church clarity and church branding. Others are ready for full transformation. **Here are our path options for finding Church Clarity:** #### OPTION 1 ### Discover the Clarity Framework **Be Known For Something Book** **Start with the foundation.** This practical church branding guide walks you through the exact framework we use to help churches clarify their message and reconnect with their community. ***Best for:** Leaders exploring church branding for the first time.* [ Learn about our Book ](https://beknownforsomething.com/church-branding-book/) #### OPTION 2 ### Evaluate Your Brand & Website **Church Branding/Website Clarity Audit** **Your website is often the first impression of your church.** This church branding and website audit identifies communication gaps, confusion points, and missed opportunities that may be keeping people from visiting. ***Best for:** Churches wondering why their brand/website isn’t working.* [ Get a Clarity Audit ](https://beknownforsomething.com/church-website-audit/) #### OPTION 3 ### Get Personal Guidance **Church Clarity Session** **Need answers now?** This one-hour church branding and communication strategy session gives you expert guidance on your biggest challenges. Messaging, website, branding, or strategy—we’ll focus where you need it most. ***Best for:** Leaders who want expert direction right now.* [ Schedule a Clarity Session ](https://beknownforsomething.com/church-clarity-session/) #### OPTION 4 ### Align Your Leadership **Church Clarity Summit** **This one- or two-day church leadership workshop** brings your team together to focus on audience, messaging, and communication strategy. You’ll leave unified, focused, and ready to move forward. ***Best for:** Churches ready to align leadership around a clear direction.* [ Plan a Clarity Summit ](https://beknownforsomething.com/church-branding-retreat/) #### Option 5 (Get Everything) ### Become Known for Something **Church Clarity System** **This is the complete church branding process.** We guide your church through audience research, messaging clarity, visual identity, and communication strategy—so your church becomes clear, consistent, and compelling in your community. ***Best for:** Churches ready for a full church branding transformation.* [ Explore the Branding System ](https://beknownforsomething.com/church-branding/) ## More than a Process. It's a Path to Clarity. ![Be Known For Something Logo | Church Branding | Church Clarity Path](https://beknownforsomething.com/wp-content/uploads/2026/03/BKFS_Horz_C_Lg_25.png "BKFS_Horz_C_Lg_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Many churches think they need a new logo. Others think they need a better website. But without clarity, those solutions won’t work. **The Church Clarity Path helps you:** - Understand your audience - Clarify your message - Align your leadership - Strengthen your communication - Build a brand people remember ## Clarity changes everything. ## Ready to Take the Next Step? You don’t need to solve everything today. You just need to start. If unsure what that step is, start with a Free Conversation (no pressure, just clarity) [ Let's Talk ](https://tidycal.com/markmac1023/discovery-zoom) [ Download Pricing Guide ](https://beknownforsomething.com/system-pricing/) ## Church Clarity Path Questions What is the Church Clarity Path? The Church Clarity Path is a church branding and church clarity process that helps churches move from confusion to clear communication and stronger community connection. Do we have to do all the options? No. You can enter the Church Clarity Path at any point based on your needs and readiness. What if we only need a website or logo? Most churches start there—but without clarity, those efforts often fall short. The Church Clarity Path ensures your message and strategy are right first. How long does the full Clarity process take? It depends on your church and level of engagement. Some churches begin with a session, while others move into the complete Church Clarity System (which typically takes 4-6 months). [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) ## Trusted by churches like yours ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* [Read More Church Stories](https://beknownforsomething.com/testimonials/) --- ### [Leadership](https://beknownforsomething.com/leadership/) **Published:** December 15, 2023 **Author:** BKFS **Content:** # Church branding leadership ## Creative Christ-Followers committed to clarity ## A trusted church branding team led with clarity & experience Strong **church branding leadership** is what turns good ministry into clear ministry. At Be Known For Something®, our leadership guides churches through branding, communication, and marketing decisions so people quickly understand who you are and why it matters. ## A church branding team built for clarity Be Known For Something is a church branding agency supported by a team of experienced **designers, writers, developers, strategists, and account leaders**. Some serve full-time; others by contract, all focused on helping churches communicate clearly and consistently. This team structure allows us to bring depth without bureaucracy and expertise without ego. [ Clarity Path ](https://beknownforsomething.com/church-clarity-path/) [ Church Branding ](https://beknownforsomething.com/church-branding/) ## Church branding leadership led by Mark MacDonald Our church branding leadership is guided by **Mark MacDonald**, founder and senior church branding strategist. Mark sets strategic direction, leads client relationships, and ensures every engagement starts with clarity before creativity. Churches work with Mark because he understands both ministry realities and communication strategy. **Book Mark MacDonald as a motivational Church Clarity and Church Branding Speaker (Keynotes, Workshops, Podcasts)** [ Mark MacDonald Speaking Info ](https://beknownforsomething.com/mark-macdonald/) [ Speaking Schedule ](https://beknownforsomething.com/mark-macdonald/#schedule) ![Church Branding Leadership group meeting](https://beknownforsomething.com/wp-content/uploads/2026/01/Church-Branding-Leadership-Group.jpg "Church-Branding-Leadership-Group - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Why Church Branding leadership matters Church branding without leadership becomes noise **Clear leadership:** - Aligns mission and message - Reduces confusion across teams - Builds trust with the community ### Clarity builds trust. Trust opens the door to engagement. ### Looking for church branding leadership you can trust? Let’s talk about what your church is known for today and what it should be known for next. [ Contact Us ](https://beknownforsomething.com/contact/) [ Schedule a Zoom Call ](https://tidycal.com/markmac1023/discovery-zoom) “Where there is no vision, the people perish” [**Proverbs 29:18**](https://www.biblegateway.com/passage/?search=Proverbs%2029%3A18&version=KJV) --- ### [~Path Pricing](https://beknownforsomething.com/path-pricing/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Church Clarity Pricing Guide Discover the investment, process, and next steps to help your church become known for something that matters. ## Inside this free guide, you'll find: ✓ Church Clarity Summit overview ✓ Investment ranges ✓ Research and discovery options ✓ Complete Clarity System information ✓ Recommended next steps Most churches don't have a marketing problem. They have a clarity problem. Download the guide and discover how greater clarity can help your church communicate more effectively, attract the right people, and become known for something that matters. ### Clarity changes everything. ### Get Instant Access Complete the form and we'll send the Pricing Guide directly to your inbox. First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD PRICING GUIDE ### Not Sure What to Do Next? That’s normal. Start with a **[Free Conversation](https://tidycal.com/markmac1023/discovery-zoom),** and we’ll help you take the right next step. ## Trusted by Churches and Organizations For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [About](https://beknownforsomething.com/about/) **Published:** October 12, 2021 **Author:** BKFS **Content:** # Church branding experts ## serving the church with clarity and conviction Years Helping Pastors 0 + ![The Church Branding Co](https://beknownforsomething.com/wp-content/uploads/2025/03/The-Church-Branding-Co_H_K.png "The-Church-Branding-Co_H_K - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Award-Winning Church Branding Experts **Be Known For Something®** is an award-winning team of **church branding experts** helping churches clarify their message, strengthen church communication, and reconnect with their communities. For more than 25 years, we’ve partnered with pastors, ministry leaders, and communication teams who want clarity that leads to confidence, alignment, and growth. We help churches clarify their church branding, strengthen church communication, and focus marketing for churches so people instantly understand who you are and why it matters. ## Why we exist Churches don’t struggle because they lack passion, truth, or vision. They struggle because their message becomes unclear as complexity grows. We exist to help churches cut through noise, align leadership, and communicate with purpose so the Gospel can be clearly understood and shared. Church branding, done well, is an act of stewardship. It brings order, focus, and trust to every ministry decision. “*Let all things be done decently and in order.*” [1 Cor 14:40](https://www.biblegateway.com/passage/?search=1%20cor%2014%3A40&version=ESV) ## Who we are **Be Known For Something®** is a Christian church branding company made up of church branding experts, designers, strategists, writers, and coaches who specialize in church branding and church communication. - Serving churches since 2001 - Working with churches of all sizes and budgets - Known nationally for church communication insight - Trusted by pastors navigating growth, change, and complexity We partner with full-time and contract experts so churches receive the right expertise without unnecessary overhead. ### Church Branding Experts ## Led by a pastor who understands communication **Be Known For Something®** is led by [**Mark MacDonald**](https://beknownforsomething.com/leadership/), Senior Church Branding Strategist and an ordained pastor with the Southern Baptists. Mark brings together pastoral wisdom and communication strategy, helping churches navigate branding decisions with clarity and care. #### Experience and influence - 950+ published articles on church branding and church communication - Guest on 100+ podcasts focused on ministry and leadership - Keynotes and workshops at 100+ church conferences - Advisor to churches, denominations, and Christian organizations nationwide ## What makes us (Church Branding Experts) different? ### Many agencies begin with design. We begin with listening. ![Explanation about the Be Known For Something Church Branding Experts logo.](https://beknownforsomething.com/wp-content/uploads/2024/08/Church-Branding-Experts-Logo-Explained.png "Church-Branding-Experts-Logo-Explained - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") #### Church BRanding Experts Difference ## The Church Branding Co Our work is grounded in research, insight, and leadership alignment so churches gain clarity before making major decisions. [This approach](https://beknownforsomething.com/church-branding/) leads to consistent communication, healthier leadership collaboration, and branding that lasts. - We have the heart of teachers. - Our goal is not dependency. - We equip churches so they understand their unique message and can steward it well, long after our work is complete. For the Gospel. So it matters. ## A trusted voice in church communication Be Known For Something® is a nationally recognized voice among church communicators and ministry leaders. - Frequently cited in church communication conversations - Known for practical, research-based insight - Respected for clarity, honesty, and pastoral tone Mark’s bestselling book (available in print, digital, and audio versions), [**Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation (Church Branding Edition)**](https://www.amazon.com/dp/B0BM3NHDRN), extends this teaching to churches around the world. 1000s of churches use our framework. ![Church Branding Book by Church Branding Experts](https://beknownforsomething.com/wp-content/uploads/2026/01/Shelf_Be_Known_For_Something_Book.jpg "Shelf_Be_Known_For_Something_Book - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Why Choose Be Known For Something® Church Branding Experts ## Who we Serve We serve: - Pastors and senior leaders - Church communication directors - Ministry leadership teams - Churches navigating growth, transition, or confusion **If your church feels scattered in its message, inconsistent in communication, or unsure how it’s perceived in the community, we’re here to help.** ## Church Branding Experts. A foundation built on purpose. Be Known For Something Church® Branding Company operates under its parent company, **It’s Not About Your Logo, LLC**, a reminder that branding is never about image alone. It’s about meaning, message, and mission. We were named the most influential church branding agency recently. Blessed! ![Influential Church Branding Agency Award](https://beknownforsomething.com/wp-content/uploads/2021/01/Influential_Church_Branding_Agency_25.png "Influential_Church_Branding_Agency_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Let's Talk Whether you’re exploring church branding for the first time or navigating complex communication challenges, we’d love to listen and help you discern next steps. [ Explore how we help churches find clarity ](https://beknownforsomething.com/church-branding/) --- ### [Frequently Asked Questions](https://beknownforsomething.com/church-branding-questions/) **Published:** December 15, 2023 **Author:** BKFS **Content:** # Church Branding Questions ## Clear answers for pastors, ministry leaders, and church communicators ## Real answers to the church branding questions leaders ask most If you’re asking church branding questions, you’re not alone. Pastors and church communicators come to this page because they want clarity before committing time, energy, or budget. This FAQ answers the most common questions about [church branding](https://beknownforsomething.com/church-branding/), church branding [coaching](https://beknownforsomething.com/church-branding-coaching/), [website audits](https://beknownforsomething.com/church-website-audit/), [secret shopper](https://beknownforsomething.com/church-secret-shopper/) experiences, and [communication strategy](https://beknownforsomething.com/church-communication-strategy/) so you can take your next step with confidence. We also have [video answers](#Videos) to the top church branding questions. ### Common Church Branding Questions What do you mean by church branding? Church branding is the discipline of clarifying what your church wants to be known for and communicating it consistently. It aligns message, visuals, and ministry focus so your community clearly understands who you are and why you matter. Is church branding just a logo? No. A logo is a visual expression, not the strategy. Without clarity, even great design fails. Effective church branding starts with understanding your audience and discovering a clear brand thread. Exactly what our church clarity path does. Is Church Branding scriptural? **Our team strives to maintain scriptural integrity in our work.** Jesus told His followers they’d be known for Love ([John 13:35](https://www.biblegateway.com/passage/?search=John+13%3A35&version=CSB)). That’s a controlled brand message for the Church. Being known FOR something is critical (and must be received as love). Sadly, when the world is asked about the church’s perception they answer what we’re against. We need to understand needs and offer solutions. **Controlling that positive perception that Jesus referred to is Church Branding.** We’ll never suggest watering Biblical messages down. We want the local church to reconnect with its community (external reach area) by revitalizing its reputation (perception). Let’s work together so the Church is known FOR something relevant and needed (thread). **Discovering a thread unites ministries, calms messaging, and engages people who need Christ.** We believe church branding is effective evangelism. Reaching the community, saying less so they listen more, and using that engagement to talk about Jesus. Much like Jesus did when the women approached Him at the well ([John 4](https://www.biblegateway.com/passage/?search=John+4&version=CSB)). He engaged with her about Water (her immediate need) and then connected to the eternal ([John 4:14c](https://www.biblegateway.com/passage/?search=John+4%3A14&version=CSB) “water springing up… for eternal life”). Churches are also known for things that sound “churchy”. A third to half of a community will ignore ministry messaging because they don’t want to listen to a church. Instead, **we need to be “wise like serpents” ([Matt 10:16](https://www.biblegateway.com/passage/?search=Matt+10%3A16&version=CSB)) to engage immediate needs to share the Gospel**. Why discover your thread? To evangelize biblically ([Matt 28:19](https://www.biblegateway.com/passage/?search=Matt+28%3A19&version=CSB)). Why are so many churches struggling to be noticed? Most churches aren’t ignored because of theology. They’re overlooked because of confusion. When church communication lacks clarity, people move on. Branding solves the clarity problem. Unclear churches don't grow. We solve that. ### The Be Known For Something® Clarity Path ![The Church Branding Co](https://beknownforsomething.com/wp-content/uploads/2025/03/The-Church-Branding-Co_H_K.png "The-Church-Branding-Co_H_K - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") What makes your church branding clarity path unique? We begin with listening and research, not assumptions. Our clarity path uncovers a clear brand thread rooted in audience insight, then applies it to messaging, visuals, and communication systems. Explain what my next clarity step should be Not sure what your next step towards clarity should be? Don't worry, just [schedule a FREE conversation here](https://tidycal.com/markmac1023/discovery-zoom). We'll talk about your church and what you need. Then, without pressure, we'll discuss solutions. We have something for every church and budget. FYI, most churches start the clarity process by looking at the [Church Clarity Summit](https://beknownforsomething.com/church-clarity-summit/) (the focused 1-2 day leadership experience). Then they look at optional add-ons (before and after) to make the Summit as effective as possible. The [options are explained here.](https://beknownforsomething.com/church-clarity-path/) What is a brand thread? A brand thread is the unifying idea that guides how your church speaks, looks, and acts. It brings consistency across sermons, ministries, websites, and outreach. It helps you stay in your lane by clearly defining it. ### Church Branding Coaching What is church branding coaching? [Church branding coaching](https://beknownforsomething.com/church-branding-coaching/) equips pastors and communicators to do the work themselves with expert guidance. So it's sustainable (and doesn't rely on one person). It’s ideal for leaders who want clarity without dependency on an agency. You can do a Clarity Session, one at a time, or create a coaching retainer for multiple sessions. And can stop at any time. No pressure! Who benefits most from coaching? Churches with small staffs, volunteer teams, or overwhelmed communicators benefit most. Coaching brings focus amid branding, design, tools, social media, websites, AI, and strategy. And creates a sustainable, consistent, brand that doesn't rely on one person. And continues to scale. How is coaching delivered? All coaching is done via Zoom, making it flexible, affordable, and easy to include your team. One at a time (Clarity Session), or a Coaching Retainer (based on needs). ### Church Secret Shopper and Demographics What is a Church Secret Shopper? A [Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) experience evaluates your church through the eyes of a first-time guest. We research community demographics, attend anonymously (taking on the persona of your community), and assess first impressions from parking lot to pew. Why include community demographics? [Demographics](https://beknownforsomething.com/discover-your-church-audience/) ensure recommendations reflect who you’re trying to reach (your persona), not who you "assume" your audience is. ### Church Website Audits and Assessments What is a church website audit? A [church website audit](https://beknownforsomething.com/church-website-audit/) evaluates clarity, structure, messaging, SEO, and first-time guest usability. It reveals why visitors may leave without taking action. It's best for churches unsure why their website isn't producing visitors. Or fully-informed members. Should we start with an audit or branding? Many churches begin with an audit or coaching clarity session to gain clarity before engaging in a full branding process. It's a great way to assess how you're doing with church branding, messaging, and SEO. ### Getting Started (after your Church Branding Questions) How do we know which Clarity product we need? Most churches don’t need everything at once. [Audits,](https://beknownforsomething.com/church-website-audit/) [Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) experiences, and [Clarity Sessions](https://beknownforsomething.com/church-clarity-session/) are designed as clarity on-ramps. Not sure? [Contact us](https://beknownforsomething.com/contact/) or schedule a [free discovery call](https://tidycal.com/markmac1023/discovery-zoom). There's never any pressure! Do you work with small churches? Yes. Clarity works for any size. Many churches under 100 see the fastest impact. We also scale the investment based on size of ministry. What’s the best first step? Start where confusion is greatest. For many churches, that’s the [website](https://beknownforsomething.com/church-website-audit/) or [first impressions](https://beknownforsomething.com/church-secret-shopper/). Not sure? [Contact us](https://beknownforsomething.com/contact/) or schedule a [free discovery call](https://tidycal.com/markmac1023/discovery-zoom). There's never any pressure. FYI, most churches start with a [Clarity Summit](https://beknownforsomething.com/church-clarity-summit/) (and consider what optional [add-ons](https://beknownforsomething.com/church-clarity-path/) would help the effectiveness of the Summit). ### Helpful Resources for Church Branding Questions Explore practical guidance in our [**Church Communication Articles**](https://beknownforsomething.com/church-communication-articles/), and learn the full framework in the [**Church Branding Book**](https://beknownforsomething.com/church-branding-book/). For broader cultural insight, we often reference community research from trusted sources like the [Barna Group](https://www.barna.com/). ## product and service questions? [ CHURCH BRANDING ](https://beknownforsomething.com/church-branding/) [ Portfolio ](https://beknownforsomething.com/branding-portfolio/) [ OUR BOOK ](https://beknownforsomething.com/church-branding-book/) [ BOOK A SPEAKER ](https://beknownforsomething.com/mark-macdonald/) ## video answers to Church Branding questions ### Why Choose Be Known For Something® Church Branding? ### What is Church Branding? Why does it Matter? ### Everything you Will Need for a Church Rebrand! ## Search for Church Branding Questions ### (by keyword in our 100s of church communication articles) [![Title slide reading 'Church Branding: 7 Ways to Clarify Your Vision' on a dark patterned background with a blue diagonal banner and logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-branding-7-ways-to-clarify-your-vision-400x253.webp "church-branding-7-ways-to-clarify-your-vision - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/)### [ Church Branding: 7 Ways to Clarify Your Vision ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [ Read More » ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [![Cover slide: "Church Social Media: 7 Ways to Connect" on a dark patterned background with a blue diagonal corner logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-social-media-7-ways-to-connect-400x253.webp "church-social-media-7-ways-to-connect - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/)### [ Church Social Media: 7 Ways to Connect ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [ Read More » ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [![Cover slide for a church marketing presentation: 'Church Marketing: 4 Ways to Reach More People' on a dark patterned background with a blue diagonal bar and branding mark.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-marketing-4-ways-to-reach-more-people-400x253.webp "church-marketing-4-ways-to-reach-more-people - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/)### [ Church Marketing: 4 Ways to Reach More People ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [ Read More » ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [ More Articles ](https://beknownforsomething.com/church-communication-articles/) --- ### [Testimonials](https://beknownforsomething.com/testimonials/) **Published:** December 15, 2023 **Author:** BKFS **Content:** # Testimonials ## WE ❤️ OUR CLIENTS FOR 25 YEARS ## working with churches, conferences, and organizations So many friends, results, and testimonials ![Waypoint Church Testimonial by Dr Ashley Olinger | Church Branding Success](https://beknownforsomething.com/wp-content/uploads/2024/08/Waypoint_Testimonial.jpg "Waypoint_Testimonial - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Chris Reinolds, Ministry Strategist, Northeast Baptist Family of Churches, Stop being the best-kept secret in town.](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_R_Testimonial_Banner.jpg "Chris_R_Testimonial_Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Bob Bumgarner, Mission Strategist, First Coast Churches. Clarity Changed Everything. Don't Pastor Alone](https://beknownforsomething.com/wp-content/uploads/2026/04/FCC_Testimonial_Banner.jpg "FCC_Testimonial_Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Testimonials about [Branding](https://beknownforsomething.com/church-branding-package/), Clarity, Assessments, Tools, [Communication Strategies](https://beknownforsomething.com/coaching/), Speaking, our Book, and more! ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ## We know you’ll love *Be Known For Something®* ### It's why we've had happy clients (with great testimonials) for 25+ years! We would love for you to become our next client and include you in these testimonials! Contact us. [ let's talk ](https://tidycal.com/markmac1023/discovery-zoom) --- ### [Church Clarity Summit](https://beknownforsomething.com/church-clarity-summit/) **Published:** February 16, 2026 **Author:** BKFS **Content:** ## Church Clarity Summit ## Church Branding Clarity alignment For Church Leaders ## One or Two-Day Church Branding Workshop for Leadership Clarity You need a Church Clarity Summit. Your church cannot be known for something if your leadership team is not aligned. The Church Clarity Summit is a focused, one-day or two-day church branding clarity workshop designed to help pastors, staff, and key leaders clarify who they are called to reach, what they are called to say, and how they should communicate it. NOTE: This is part of the Be Known For Something [Church Clarity Path](https://beknownforsomething.com/church-clarity-path/). ### It is not a branding lecture. It is a working session. ## Who the Church Clarity Summit Is For The Church Clarity Summit is ideal for: - Churches needing messaging clarity - Transition in leadership or initiating a Pastor search - Staff teams experiencing communication tension - Churches preparing for a website redesign - Leadership teams sensing growth has stalled - Denominational associations gathering multiple churches **This summit provides** a shared framework for a leadership team or Pastors from the same geographic area. **Participants discover** the same language and clarity principles, then leave motivated to pursue **strategic alignment**. ## What Happens During the Summit This is a structured, high-focus day designed to produce momentum. **Together, we work through:** - Audience clarity and community focus - The Be Known For Something® framework - Messaging alignment across ministries - Brand positioning discussion - Communication gaps and inconsistencies - Next-step strategic priorities Can everything be solved in a day or two? No. #### But clarity can begin. ### Clarity can begin in a day or two ## Outcomes You Can Expect By the end of the Church Clarity Summit, your team will have: - Greater leadership alignment - Clearer audience focus - Shared language around messaging - A stronger understanding of church branding strategy - A prioritized next step Most churches leave saying, “We finally feel aligned.” That alignment is what fuels growth. ## How This Fits the Church Clarity Path The Church Clarity Summit is a strategic step within the broader [Church Clarity Path](https://beknownforsomething.com/church-clarity-path/). It's when everything comes together, and you discover your thread. For churches ready to move toward a full Church Branding Clarity System, a portion of the Summit investment is applied forward through our **Credit Forward** structure. Clarity compounds. It does not restart. **The Summit creates alignment.** The System builds the full strategy for digital marketing and effective communication. ## A Clarity Summit no one else offers - The fastest way to leadership clarity or a church rebrand - No other church branding group offers this in a one- or two-day format - Pastors often arrive skeptical, but they leave energized and hopeful about ministry again ### Pastor Satisfaction survey: 97% Rate it ⭐️⭐️⭐️⭐️⭐️ ## Your Investment The Church Clarity Summit is a one-day or two-day, on-site workshop experience. Investment varies based on duration, location, and organizational scope. **Denominational associations hosting multiple churches may request custom pricing.** ### Contact us to discuss your context and goals ## Ready to Align Your Leadership? If your team feels scattered, unclear, or misaligned, this is your first decisive step toward becoming known for something in your community. Book a Church Clarity Summit and start building clarity that lasts. [ Schedule a Church Clarity Summit Conversation ](https://tidycal.com/markmac1023/discovery-zoom) ## Church Clarity Path ![Be Known For Something Church Branding Clarity Path](https://beknownforsomething.com/wp-content/uploads/2026/03/Simple_Clarity_Pathway_Desk.png "Simple_Clarity_Pathway_Desk - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ Be Known For Something Book Start with the foundation ](https://beknownforsomething.com/church-branding-book/) [ How's Your Brand & Website? Your website's often the 1st impression ](https://beknownforsomething.com/church-website-audit/) [ Get Personal Guidance When you need answers now ](https://beknownforsomething.com/church-clarity-session/) [ Align your Leadership A practical workshop for clarity ](https://beknownforsomething.com/church-branding-retreat/) [ Become Known for Something The complete branding process ](https://beknownforsomething.com/church-branding/) ![Be Known For Something | Church Clarity Pathway | Church Branding](https://beknownforsomething.com/wp-content/uploads/2026/03/Pathway_Mobile.png "Pathway_Mobile - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ ](https://beknownforsomething.com/church-branding-book/) [ ](https://beknownforsomething.com/church-clarity-session/) [ ](https://beknownforsomething.com/church-branding-retreat/) [ ](https://beknownforsomething.com/church-website-audit/) [ ](https://beknownforsomething.com/church-branding/) Get more clarity. Use credit forwarding. *Choose another product on the Church Clarity Path and receive partial credit towards your next engagement* Purchase another product within 30 days to receive partial credit ## Church Clarity Summit Questions What is the Church Clarity Summit? The Church Clarity Summit is a one-day or two-day church leadership workshop focused on church branding clarity, messaging alignment, and communication strategy. Can we complete our entire branding process in one or two days? No. The Clarity Summit is a starting point. It creates alignment and direction. Many churches continue into the Church Branding Clarity System for full implementation. Is this workshop only for individual churches? No. Denominational associations can host multiple churches for a shared clarity experience built around the Be Known For Something framework. It's also a great way to align multiple church campuses and leadership. Does the Summit investment apply toward future work? Yes. A portion of the Summit investment may be applied toward the Church Branding System through our Credit Forward structure. Additional services must be engaged within 30 days for the Credit Forward to be applied. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) ## Trusted by churches like yours ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* [Read More Church Stories](https://beknownforsomething.com/testimonials/) --- ### [Church Clarity Session](https://beknownforsomething.com/church-clarity-session/) **Published:** February 16, 2026 **Author:** BKFS **Content:** ## Church Clarity Session ## For PAstors and Church Leaders ## Gain Immediate Clarity for Your Church Branding and Communication How do you know you need a Church Clarity Session? When your church feels stuck, unclear, or unsure about next steps, you don’t need more opinions. You need strategic clarity. The Church Clarity Session is a focused, 60-minute strategy session designed to help pastors and ministry leaders make confident decisions about: - Church branding - Messaging and positioning - Website direction - Communication strategy - Marketing priorities - Content clarity ### This is not casual consulting. It’s structured clarity with actionable next steps. ## What You’ll Walk Away With In one focused hour, you’ll gain: - Clear strategic direction - Defined next steps - Messaging insight - Communication alignment - Confidence in your decisions You’ll stop guessing and start leading with clarity. ## Your Investment **Church Clarity Session — $397** CREDIT FORWARDING: If you move into a larger coaching package within 30 days, **$200 of your session investment is credited forward.** A Clarity Session is designed as a strategic first step or next step for a church trying to gain clarity. [ Book a Church Clarity Session ](https://tidycal.com/markmac1023/coaching-on-demand) ### A Clarity Session is designed as a strategic 1st step, or next step, for anyone seeking clarity ## Who This Is For - Pastors feeling unclear about branding - Churches considering a website update - Leaders unsure how to communicate vision - Teams stuck in marketing confusion ## Who This Is Not For - Churches looking for free brainstorming - Leaders unwilling to implement next steps - Ongoing weekly consulting needs - A Church that's not serious about the Gospel ## Coaching topics we regularly cover Coaching is customized to your needs, but common focus areas include: ### Church branding & clarity [Discover your brand thread](https://beknownforsomething.com/church-branding/), clarify your message, and align ministries around one clear identity. ### Church communication strategy Calendars, tiers, messaging priorities, and [decision-making frameworks](https://beknownforsomething.com/church-communication-strategy/) that reduce chaos. ### Campaign & generosity coaching Naming, messaging, creative direction, keywords, and focus for seasonal or capital campaigns. ### Digital tools & Necessary platforms Websites, online giving, email, social media, print, and digital hubs that actually connect. ### SEO & church website content Church website [SEO coaching](https://beknownforsomething.com/church-website-audit/) so Google becomes your biggest evangelist. ### Focus groups & listening sessions Learn how to [listen well to your congregation and community](https://beknownforsomething.com/discover-your-church-audience/) before making decisions. ## Stop Guessing. Start Leading With Clarity. Your church cannot be known for something if it’s unclear about everything. Book your Church Clarity Session and move forward with confidence. [ Get Immediate Clarity ](https://tidycal.com/markmac1023/coaching-on-demand) [ Multiple Coaching Sessions ](https://beknownforsomething.com/church-branding-coaching/) ## Church Clarity Path ![Be Known For Something Church Branding Clarity Path](https://beknownforsomething.com/wp-content/uploads/2026/03/Simple_Clarity_Pathway_Desk.png "Simple_Clarity_Pathway_Desk - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ Be Known For Something Book Start with the foundation ](https://beknownforsomething.com/church-branding-book/) [ How's Your Brand & Website? Your website's often the 1st impression ](https://beknownforsomething.com/church-website-audit/) [ Get Personal Guidance When you need answers now ](https://beknownforsomething.com/church-clarity-session/) [ Align your Leadership A practical workshop for clarity ](https://beknownforsomething.com/church-branding-retreat/) [ Become Known for Something The complete branding process ](https://beknownforsomething.com/church-branding/) ![Be Known For Something | Church Clarity Pathway | Church Branding](https://beknownforsomething.com/wp-content/uploads/2026/03/Pathway_Mobile.png "Pathway_Mobile - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ ](https://beknownforsomething.com/church-branding-book/) [ ](https://beknownforsomething.com/church-clarity-session/) [ ](https://beknownforsomething.com/church-branding-retreat/) [ ](https://beknownforsomething.com/church-website-audit/) [ ](https://beknownforsomething.com/church-branding/) Get more clarity. Use credit forwarding. *Choose another product on the Church Clarity Path and receive partial credit towards your next engagement* Purchase another product within 30 days to receive partial credit ## Church Clarity Session Questions Is this a church consulting session? Yes. This Clarity session focuses specifically on church branding, messaging, marketing, and communication clarity. When you need answers quickly. Will I get actionable steps? Yes. Every Clarity session ends with clear direction and next-step recommendations. If you'd like, we can add another session later for followup and accountability. What if we need more help? You can apply $200 of your Clarity session investment toward a [larger coaching engagement](https://beknownforsomething.com/church-branding-coaching/) within 30 days. Or we can talk during your session about future plans. Is this recorded? It can be. Just ask (*at the beginning*) to **have it recorded** and you’ll receive a recording for your team. Or we can give you an **AI summary** of the session. *Just tell us you need that at the beginning of our session.* Can we book a coaching session without a branding package? Absolutely. Many churches start with a coaching/clarity session and later move into a broader branding or communication engagement. Others start with our [Branding package (Clarity System)](https://beknownforsomething.com/church-branding/) and continue to use our coaching retainers when the included coaching sessions are complete. And, of course, there's always our [quick link to schedule](https://tidycal.com/markmac1023/coaching-on-demand) as needed. We're here for you! [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) ## Trusted by churches like yours ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* [Read More Church Stories](https://beknownforsomething.com/testimonials/) --- ### [Church Communication Strategy](https://beknownforsomething.com/church-communication-strategy/) **Published:** January 10, 2024 **Author:** BKFS **Content:** ## Church Communication Strategy ## So your content has purpose and people actually engage ## Church Communication Strategy That Actually Works ## Build a clear church communication strategy that: - helps your church communicate effectively, - engage your community - and grow attendance A strong **church communication strategy** is the difference between being heard and being ignored. Many churches are active in communication but lack a clear **church communication plan**, resulting in confusion, disengagement, and plateaued growth. When your **church communication strategy** is clear, your message connects, your people engage, and your church grows. ## Pastor, your church communication strategy isn’t broken… It’s unclear **You’re preaching truth.** You, or your communication team, is posting online. Announcements are happening every week. But without a clear **church communication strategy**, your message feels scattered. • Your members aren’t inviting. • And your community isn’t responding. **This probably isn’t a content problem.** ### It’s a **church communication strategy problem**. ## A church communication strategy built on clarity Most churches don’t need more communication. They need a better **church communication strategy** — one built on a clear foundation using a proven **church marketing strategy framework**. At Be Known For Something, we build your **church communication strategy together** using the information we discovered in our framework. [ How our framework works ](https://beknownforsomething.com/church-branding/) ## The Be Known For Something® framework ![Be Known for Something Church Branding Framework - Complete Church Brand Process](https://beknownforsomething.com/wp-content/uploads/2026/04/Church_Branding_Framework_Line-1300x232.webp "Church_Branding_Framework_Line - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ How our framework works ](https://beknownforsomething.com/church-branding/) ## What’s included in your church communication strategy This is more than ideas. It’s a complete **church communication plan** your team can execute. - A custom **church communication strategy** aligned with your brand thread - A clear **message hierarchy** to prioritize communication - A strategic **church communication calendar** - A channel-specific **church marketing strategy** (website, email, social, stage, etc.) - A **transactional communication strategy** for engagement ## When your church communication strategy is clear, everything changes A clear **church communication strategy** helps your church: - Communicate consistently across every platform - Engage members and increase invitations - Help guests understand your church quickly - Eliminate confusion and wasted effort Clarity doesn’t just improve communication. **It drives church growth.** *“The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.”* [Proverbs 21:5](https://www.biblegateway.com/passage/?search=Proverbs%2021%3A5&version=ESV) ## Your church communication strategy starts with clarity Your **church communication strategy** is built through the Be Known For Something Clarity Path: - The **Clarity Framework** (from our book) - Developed in a **Clarity Session** - In the **Complete Clarity System** - Implemented through **coaching and guidance** ### We coach you to build and manage your communication strategy [ Coaching Information ](https://beknownforsomething.com/church-branding-coaching/) ## Stop guessing your church communication strategy You don’t need more announcements. You need a clear **church communication strategy** that works. Let’s build a **church communication strategy plan** that helps your church be known for something meaningful. [ Book a Free Discovery Call ](https://tidycal.com/markmac1023/discovery-zoom) [ Full Church Branding Framework ](https://beknownforsomething.com/church-branding/) ## Church Communication Strategy Questions What is a church communication strategy? A **church communication strategy** is a clear plan for how your church communicates its message across every platform to reach and engage people effectively. Why is a church communication strategy important? Without a **church communication strategy**, messaging becomes inconsistent and ineffective. A strategy creates clarity, consistency, and growth. What does a church communication plan include? A **church communication plan** includes messaging priorities, a communication calendar, channel strategy, and guest engagement processes. How is this different from church branding? Church branding defines what you should be known for. On the other hand, a **church communication strategy** ensures that message is consistently communicated. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Branding Coaching](https://beknownforsomething.com/church-branding-coaching/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ## Church Branding Coaching ## For PAstors and Church Leaders ## Leading church communication today is exhausting​ Church branding coaching helps pastors, ministry leaders, and church communicators navigate branding, design, websites, social media, SEO, AI tools, and strategy without feeling overwhelmed or alone. Most church leaders don’t need more opinions. They need **a trusted expert in their corner** who understands ministry, creativity, and the pressure of leading well with limited time and resources. ### That’s where we come in. ## You don’t need another agency. You need clarity. Many agencies want to *do the work for you*. We coach so **YOU know how to do the work well**. Our church branding coaching equips your team with confidence, clarity, and practical direction so your communication actually works, long after the Zoom call ends. - This is stewardship. - This is leadership development. - This is how churches become known for something that matters. ## Why church branding coaching works for real ministry Church branding coaching works because it’s: - **Practical** – Clear next steps, not theory - **Contextual** – Built for real churches, not corporations - **Flexible** – Coaching when you need it, focused on your church's real complex issues - **Educational** – We teach so you’re not dependent on us ### All coaching is usually done via Zoom, making it accessible, affordable, and effective for churches anywhere. ## Coaching topics we regularly cover: Coaching is customized to your needs, but common focus areas include: ### Church branding & clarity [Discover your brand thread](https://beknownforsomething.com/church-branding/), clarify your message, and align ministries around one clear identity. ### Church communication strategy Calendars, tiers, messaging priorities, and [decision-making frameworks](https://beknownforsomething.com/church-communication-strategy/) that reduce chaos. ### Campaign & generosity coaching Naming, messaging, creative direction, keywords, and focus for seasonal or capital campaigns. ### Digital tools & Necessary platforms Websites, online giving, email, social media, print, and digital hubs that actually connect. ### SEO & church website content Church website [SEO coaching](https://beknownforsomething.com/church-website-audit/) to make Google your biggest evangelist. Many are producing websites few go to. ### Focus groups & listening sessions Learn how to [listen well to your congregation and community](https://beknownforsomething.com/discover-your-church-audience/) before making decisions. ### Church Branding Experts ## How coaching is offered Church branding coaching is available in three ways: - **Included coaching** in our [Church Branding Framework ](https://beknownforsomething.com/church-branding/)(varies by [clarity path](https://beknownforsomething.com/church-clarity-path/)) - **On-demand [clarity sessions](https://beknownforsomething.com/church-clarity-session/)** when you need expert input fast - **Multi-session coaching bundles** for deeper savings and long-term clarity All sessions include listening first, focused direction, and follow-up resources when appropriate. **Be Known For Something that matters. With someone encouraging and motivating you along the way!** ## A teacher’s heart. A strategist’s mind. We’re known for listening carefully, clarifying the real issue, and teaching leaders how to move forward with confidence. **Depending on the clarity path you choose, you may receive:** - Personalized direction - Custom worksheets - Discover PDFs - Practical frameworks you can reuse with your team ### Our goal isn’t dependency. It’s leadership development. ## Ready to explore church branding coaching? - See what coaching is included in our [**Church Branding Paths**](https://beknownforsomething.com/church-branding/) - Choose **an on-demand [Clarity Session](https://tidycal.com/markmac1023/coaching-on-demand)** when you need expert clarity - Choose coaching options and paths to find the best fit for your church **You don’t have to figure this out alone.** Be known for something that matters. [ Coaching Pricing ](https://beknownforsomething.com/coaching-pricing/) [ Book a Clarity Session ](https://tidycal.com/markmac1023/coaching-on-demand) ## Church Branding Coaching FAQs What is church branding coaching? Church branding coaching gives pastors and church leaders expert guidance to clarify messaging, branding, and [communication strategy](https://beknownforsomething.com/church-communication-strategy/) without handing the work off to an agency. We coach so your team learns how to do it well. Who is church branding coaching for? Church branding coaching is ideal for pastors, ministry leaders, communication directors, and volunteers who are responsible for branding, websites, marketing, or digital communication. Is this coaching only about branding? No. While branding clarity is foundational, coaching often includes communication strategy, church website SEO, campaigns, tools, content organization, and decision-making frameworks. How is coaching delivered? Our church branding coaching is usually delivered virtually via Zoom. This keeps costs lower, allows flexible scheduling, and works well for busy church leaders. Is coaching included with your Church Branding Process? Yes. Coaching is included in our complete Church Branding Clarity System, with the amount and depth depending on the path you choose. Coaching is also available separately. Can we book coaching without a branding package? Absolutely. Many churches start with coaching sessions and later move into a broader branding or communication engagement. Others start with our [Branding package](https://beknownforsomething.com/church-branding/) and continue to use our coaching when the included coaching is complete. And, of course, there's always [coaching on-demand](https://tidycal.com/markmac1023/coaching-on-demand) to be used as needed. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) ## Trusted by churches like yours ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* [Read More Church Stories](https://beknownforsomething.com/testimonials/) --- ### [Church Rebranding](https://beknownforsomething.com/church-rebranding/) **Published:** December 15, 2023 **Author:** BKFS **Content:** # Church Rebranding ## How to Clarify What Your Church Is Known For ## Clarifying what your church is known for so trust can grow again Church rebranding isn’t about looking different. It’s about being clearly understood again. When a church’s story feels unclear, outdated, or misunderstood, momentum slows, and trust erodes. Rebranding brings clarity to who you are, what you stand for, and why your church matters to your community today. ![Church Rebranding is all about Discovering a Thread. It's Perspective Work.](https://beknownforsomething.com/wp-content/uploads/2026/04/Church-Rebranding-Perspective-Be-Known-For-Something-1300x228.png "Church Rebranding Perspective | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## When churches start thinking about rebranding, something is usually broken Pastors and ministry leaders don’t wake up wanting a church rebrand. They start looking because: - The community perception doesn’t match the church’s heart - A season of conflict, transition, or decline changed the narrative - The website and visuals no longer reflect who they’ve become - Church marketing feels busy but ineffective - Word-of-mouth has slowed or turned unclear ### rebranding is often a response to a Church's pain. But when done right, it becomes a pathway to renewed clarity and trust. ## Why most church rebranding efforts fall short Many church rebranding projects fail because they start in the wrong place. They focus on: - Logos before listening - Design before clarity - Fresh visuals without a clear message A church rebrand that begins with aesthetics alone rarely changes perception. **Clarity must come before creativity.** ## The missing piece in rebranding Many churches don’t actually need a completely new brand. Instead, they need a clear answer to one question: **What are we known for?** That clear, unifying idea is what we call your **Thread**. Your thread connects: - Your ministry heart - Your message and language - Your visuals and communication - The way your community experiences your church Our process works when everything aligns around that clarity. *“A good name is to be chosen rather than great riches, and favor is better than silver or gold.”* [**Proverbs 22:1**](https://www.biblegateway.com/passage/?search=Prov%2022%3A1&version=ESV) ## What changes when church rebranding is done right **An effective rebranding process leads to:** - Clear, confident communication - Consistent visuals and messaging - Stronger trust with your community - Easier word-of-mouth invitations - Renewed momentum and alignment ### It doesn’t just change how your church looks. It changes how your church is understood. ## How we help churches rebrand with clarity At Be Known For Something, church rebranding starts with listening, not guessing. **Our framework and Clarity Path help churches:** - Understand community perception - Clarify what they’re known for - Align leadership, message, and visuals - Communicate with confidence and consistency Rebranding becomes sustainable when it’s rooted in truth, not trends. ## Is church rebranding the right next step for you? If your church feels hard to explain, misunderstood, or stuck with a story you didn’t choose, rebranding may be the path forward. You don’t need a quick fix. You need clarity that lasts. [ Explore our Church Branding process ](https://beknownforsomething.com/church-branding/) ## Church Rebranding FAQs What is church rebranding? Church rebranding is the process of clarifying what your church is known for so your message, visuals, and communication align with your mission and are clearly understood by your community. Does church rebranding mean changing our logo or name? Not always. Effective church rebranding starts with clarity, not design. Some churches [update visuals](https://beknownforsomething.com/church-logo-design/), while others refine messaging and communication without changing their logo or name. We can examine both options. When should a church consider rebranding? Churches often consider rebranding after seasons of transition, conflict, growth, or decline, or when community perception no longer reflects the church’s heart and mission. Most Pastors have a strong sense that it needs to be done. How is church rebranding different from church marketing? Church rebranding defines what you are known for. Church marketing communicates that clarity consistently. Rebranding creates the foundation; marketing builds momentum from it. That's why we include communication and marketing coaching after a church rebrand (as part of our clarity system). How long does a rebranding process take? The timeline depends on the depth of clarity needed. Healthy church rebranding prioritizes listening, alignment, and strategy before visuals, ensuring lasting impact rather than quick fixes. This takes time. But we can do this process faster than most branding agencies (because we do it so much)! [Let us answer more questions](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) **Published:** February 5, 2026 **Author:** BKFS **Content:** # Church Secret Shopper ## See your church through a guest’s eyes ## See your church the way your community experiences it ### You’re doing meaningful ministry, but… …but if your church first impressions are unclear, inconsistent, or confusing, many guests never take a “next step,” so you need a **Church Secret Shopper**. Most churches don’t know this because they’ve never experienced their church like a first-time visitor. Our **Church Secret Shopper** service gives you an honest, outside perspective so you can remove friction, build trust, and help people feel welcome from the moment they arrive. ![Church Secret Shopper | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2026/02/Honest-Outside-Perspective-Church-Secret-Shopper-1300x228.png "Honest-Outside-Perspective-Church-Secret-Shopper - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## What is a Church Secret Shopper? A Church Secret Shopper is an objective, in-person evaluation of your church’s guest experience. We prepare like your community does. We arrive like a guest does. And we document what it’s really like to attend your church for the first time. ### This service is included in our Church Clarity System. [ Church Branding Framework ](https://beknownforsomething.com/church-branding/) However, it’s also available as a **standalone assessment** for churches that want clarity fast. ## How the Church Secret Shopper Process Works ## Before the visit We start by understanding your context: - Community demographics and psychographics - Local culture and expectations - Online presence and first digital impressions - Your stated mission, language, and positioning We then take on the **persona of your community**, not your insiders. ## During the visit We evaluate the full guest journey: - Parking lot and exterior signage - Building approach and entrances - Welcome moments and volunteer engagement - Check-in, wayfinding, and clarity - Worship environment and service flow - Language used from the platform - Follow-up cues and next-step clarity We assess everything **from the parking lot to the pew**. ## After the visit You receive a clear, practical report: - Strengths to protect - Gaps that create friction - Missed opportunities for connection - Specific, prioritized recommendations ### This is not a critique. It’s a path forward. ## What a Church Secret Shopper Solves Churches use our Church Secret Shopper service to address: - Guests who don’t return - Confusing church first impressions - Inconsistent hospitality - Volunteer blind spots - A gap between intention and experience ### Clarity builds trust. Trust opens the door to engagement. ## What’s Included **Every Church Secret Shopper engagement includes:** - Pre-visit community and context research - In-person guest experience evaluation - Written summary with clear insights - Practical recommendations your team can implement **Optional add-ons:** - Multiple service evaluations (same Sunday) - Sunday School or small group observation - Follow-up coaching session to apply findings ## Pricing & Scope **Church Secret Shopper pricing is based on:** - Number of services evaluated - Additional environments (classes, groups) - Depth of reporting requested This ensures the service fits churches of different sizes and complexity. For most churches, this is the **fastest way to uncover blind spots** before making bigger branding or communication decisions. Pricing is based on the scope of the visit and the number of services evaluated. **All travel expenses are billed separately.** ## Why this Matters For Church Clarity Your brand clarity is not what you say. It’s what people experience. The Church Secret Shopper service often becomes the starting point for: - Church branding clarity - Church first impressions ministry alignment - Website and communication improvements - Leadership conversations grounded in reality ### Seeing clearly changes everything. ## Ready to see your church through fresh eyes? If you want honest insight into your church first impressions, the Church Secret Shopper service is a powerful place to start. **Be known for something that matters.** [ Contact us with Details ](https://beknownforsomething.com/contact/) ## Church Secret Shopper FAQs What is a Church Secret Shopper? A Church Secret Shopper is an objective evaluation of your church’s guest experience, conducted by an outside expert attending anonymously. Is this the same as a church mystery shopper? Yes. “Church Secret Shopper” is a clearer, more widely understood term for a mystery visit focused on first impressions and guest experience. How many services can you attend? We can attend one or multiple services on the same Sunday. Pricing adjusts based on scope. Can you visit Sunday School or small groups? Yes. We can evaluate additional environments if requested. Is this included in your Church Branding System? Yes. The Church Secret Shopper is part of our [Church Branding Clarity System](https://beknownforsomething.com/church-branding/) and also available as a standalone service. Will you share names or embarrass volunteers? No. This church secret shopper product is about systems and clarity, not individuals. Do travel expenses count as part of the service fee? Travel expenses are not included in the Secret Shopper service fee. Airfare, hotel, meals, and ground transportation are billed separately so churches only pay for actual travel costs. [Let us answer more questions](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Discover Your Church Audience](https://beknownforsomething.com/discover-your-church-audience/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ## Discover your church audience ## clarity, growth, and mission begin with understanding who you’re called to love ## Discover your church audience before you change anything ### CHURCH AUDIENCE RESEARCH: INTERNAL & EXTERNAL AUDIENCE INVESTIGATION **Discover your church audience** is the first and most important step in church clarity because effective ministry always begins with understanding people, not programs. Churches don’t struggle because they lack passion or faithfulness. They struggle because their message isn’t clearly aligned with a specific audience. That’s why **church audience research** is foundational, not optional. Jesus modeled this perfectly. He spoke in a language people understood. He addressed real needs. He didn’t guess who He was speaking to. He knew. [Matt 22:37–39](https://www.biblegateway.com/passage/?search=Matthew%2022:37-39&version=CSB) ## Church audience research reveals the people behind the pews **Church audience research helps churches move from assumptions to understanding.** It allows leaders to stop communicating to “everyone” and start communicating to the people God has already placed within reach. This kind of research answers questions like: - Who is actually attending our church? - Who lives in our surrounding community? - What do they care about? - What do they need? - Why would they choose to attend a church like ours? When a church can clearly answer these questions, communication becomes **focused, relevant, and effective.** ## Every church has two audiences to understand To truly **discover your church audience**, you must understand both audiences you serve. #### Your internal audience **Your congregation.** These are the people who already attend, give, volunteer, and talk about your church. They carry current perception and lived experience. #### Your external audience **Your community.** These are the people you are called to reach. Their expectations, language, and needs are often *very different* from those inside the church. **Strong churches align both audiences through clarity.** Weak churches confuse them. ## Defining your church’s real reach area Church audience research must start with geography (where they live). The Be Known For Something® team begins by mapping every family unit in your church. From there: - Outliers are responsibly removed - A true attendance core is identified - A geographic polygon is created ### This defines your church’s **actual mission field**, not a guessed radius. Only then does demographic research make sense. This is your Reach Area. ## Church community demographics that shape clarity Once the reach area is defined, we conduct a comprehensive demographic study to **discover your church audience** in practical, actionable ways. **This includes:** - Age ranges and life stages - Household makeup and family patterns - Income and education levels - Church attendance and denominational preferences - Charitable giving habits **These insights reveal who lives nearby and how they’re wired.** ## Why psychographics matter even more Demographics tell you *who* lives in your community. Psychographics tell you *why* they behave the way they do. **Church audience research becomes powerful when we understand:** - Motivations and fears - Hopes and goals - Pain points and barriers - Communication preferences **This allows your church to be perceived as a solution, not just a service provider.** ## Internal perception must be tested by listening To fully **discover your church audience**, we listen carefully to your congregation through [**Church Listening Groups**](https://beknownforsomething.com/church-listening-groups/). These guided conversations reveal: - Why did people come to your church - What keeps them engaged - How they describe your church in their own words - What they wish would change **We use their language to shape clarity that feels authentic and usable.** ## External experience must be tested by observation Understanding your audience also requires seeing your church through a guest’s eyes. That’s why this page naturally connects to our [**Church Secret Shopper**](https://beknownforsomething.com/church-secret-shopper/) service. **By experiencing your church as a first-time guest, we identify:** - First impression gaps - Communication friction - Hospitality strengths and weaknesses - Missed opportunities for clarity **What feels normal internally often feels confusing externally.** ## Where church audience research comes together All demographic research, listening insights, and secret shopper findings are revealed during the [**Church Branding Clarity Summit**](https://beknownforsomething.com/church-branding-retreat/). **This is where your leaders:** - See the data together - Compare internal and external perception - Define a clear communication persona - Begin discovering what the church must be known for This moment is often eye-opening and unifying. ## This Research is the foundation of the Be Known For Something® Framework ### Every successful church brand begins here: - Before logos - Before messaging - Before strategy ### When churches skip church audience research, they risk communicating clearly to the wrong people. [ Church Secret Shopper Info ](https://beknownforsomething.com/church-secret-shopper/) [ Church Listening Groups Info ](https://beknownforsomething.com/church-listening-groups/) [ Be Known For Something Framework ](https://beknownforsomething.com/church-branding/) ## This research isn’t academic. It’s biblical. To discover your church audience is to love your neighbor intentionally. When churches understand their audience: - Messages resonate - Invitations feel personal - Communication becomes focused - Engagement increases People attend churches where they feel understood. [ Explore the Church Branding Process ](https://beknownforsomething.com/church-branding/) ## Discover your church audience FAQ Why is church audience research so important? Because clarity is impossible without understanding who you’re communicating to. Because Jesus commanded us to love our community. Audience research is the start of that. Is this research only for growing churches? No. Churches of every size benefit from focused clarity. Can we do this without a full rebrand? Yes. Many churches start with research before deciding next steps. It'll need to be quoted separately. Contact us to let us know what you're needing. However, it's included in the Church Branding Clarity System. How long does this process take? Research is completed in advance and presented during the leadership retreat. Normally our team needs about 3-4 weeks for the demographic study to be complete. Church Secret Shopper and Church Listening Groups can be done in the same week; however, we normally need 1-2 weeks to compile the reports before the Clarity Summit. How does a Demographic Study connect to Secret Shopper and Listening Groups? Together, all 3 provide a complete picture of perception, experience, and opportunity. We would recommend doing all three for the clarity it brings. It's the foundation of all we do afterwards. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [~Will They Remember You After Easter](https://beknownforsomething.com/will-they-remember-you-after-easter/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Will They Remember Your Church After Easter? **Easter brought attention to your church.** Now it’s time to turn that attention into connection. This free guide will help you evaluate what guests experienced—and what needs to change next. ![](https://beknownforsomething.com/wp-content/uploads/2026/04/Church_Branding__CTABannerChurch-Branding-Framework-1300x488.jpg "Church_Branding__CTABannerChurch Branding Framework - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## What’s inside this free PDF: • 15 simple, revealing questions every church should ask after Easter • Practical fixes to improve guest retention immediately • How to clarify your message so guests actually remember you • Common mistakes churches make after big attendance weekends • Next steps to move from random communication to intentional growth ## Get started with Clarity First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD FREE GUIDE ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [Church Logo Design](https://beknownforsomething.com/church-logo-design/) **Published:** January 2, 2024 **Author:** BKFS **Content:** # Church logo design that builds clarity, not confusion ## Your logo should help people remember your church, trust your message, and recognize your ministry everywhere they see it. ## Why most church logos fail to do their job Most churches don’t struggle because they have a “bad” church logo design. They struggle because their logo was created without clarity. **If people don’t understand who you are, a symbol can’t fix it.** That’s why churches redesign logos, change colors, tweak fonts, and still wonder why engagement stays flat. A logo without brand thread (positioning) becomes decoration. **A logo built on clarity becomes a shortcut to trust.** At Be Known For Something, church logo design starts with understanding your church brand, not guessing at visuals. [ Talk with a church branding expert ](https://tidycal.com/markmac1023/discovery-zoom) ## A church logo Design is not your church brand Let’s be clear. **A logo is not the brand.** Your **church brand** is the perception people carry about your church. Your logo is the visual wrapper that carries that perception consistently. Our process identifies your church’s brand positioning, what we call your **thread**, first. Then our award-winning designers create a visual identity system that expresses that clarity in a way your audience remembers. ### That’s why our logos work online, on campus, and in the community. ## What a professional church logo design actually gives you A professionally designed church logo system does more than look “clean” or “modern.” **It gives you:** - A simple, unique symbol rooted in your church’s purpose - Visual consistency across every ministry and platform - Confidence to show your logo publicly without hesitation - A design system that grows with your church Good church logos reduce friction. They quietly tell people, “This church is thoughtful, intentional, and trustworthy.” [ Understand our church branding framework ](https://beknownforsomething.com/church-branding/) ## Our church logo system (built for real ministry life) We don’t just design a logo. We design a **logo system**. **Every church logo project includes:** - A master umbrella logo for the overall church - Coordinated ministry logos that reinforce the main brand - Visual unity so every ministry builds brand equity, not confusion This means students, kids, care, outreach, and events all strengthen the same story instead of competing visually. ![Influential Church Branding Agency Award for church logo design and branding](https://beknownforsomething.com/wp-content/uploads/2024/01/Influential_Church_Branding_Agency_25.png "Influential_Church_Branding_Agency_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ View church logo examples ](https://beknownforsomething.com/church-branding-portfolio/) ## What you receive with our church logo design **Every church logo design project includes:** - Full logo system (umbrella church logo + ministry extensions) - Transparent PNG files and scalable vector files - Color and grayscale versions - Files optimized for web, print, and signage - A simple, easy-to-use brand guide with clear fences (see below) **Your brand guide includes:** - Logo usage rules for consistency - Controlled color palettes (RGB, CMYK, HEX) - Controlled font selections for web and print **Need a more advanced brand guide?** We offer expanded documentation depending on your needs. #### Pastor, Ministry Leader, Communicator ## Best path forward (and when logo-only makes sense) Our preferred approach is to walk churches through the [**complete church branding path**](https://beknownforsomething.com/church-branding/), which includes the design of your logo system as part of that clarity. **However, if your church truly needs only a visual identity**, we can complete a standalone church logo design project with the same professionalism and care. Either way, we do the hard work so you don’t have to guess. [ ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Church-Branding-Portfolio-Examples-1.webp "Church-Branding-Portfolio-Examples-1 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/portfolio/) ## Why churches trust us with their logos **Designing a church logo is NOT a task to outsource to:** - A junior designer - AI tools - A well-meaning volunteer Your logo becomes **the most visible symbol of your church’s mission.** We bring [strategy](https://beknownforsomething.com/church-communication-strategy/), experience, and ministry understanding together. And we’re easy to work with. Clear process. Clear communication. No ego. We invite you to explore our [**portfolio and case studies**](https://beknownforsomething.com/church-branding-portfolio/) to see how churches like yours found clarity and confidence through intentional church logo design. #### Your logo becomes **the most visible symbol of your church’s mission.** ## Ready for a church logo Design you’re proud to share? Let’s talk about whether your church needs a full branding process or a focused logo system. [ Start your church logo project ](https://tidycal.com/markmac1023/discovery-zoom) ## Church Logos and Visual Identity Questions Is a church logo the same as church branding? No. A church logo is **one expression** of your church brand, not the brand itself. Your church brand starts with clarity. Who you are, who you are trying to reach, and why your church matters in your community. At Be Known For Something, we identify your brand positioning thread first, then design a logo system that visually expresses that clarity. Why shouldn’t we just redesign our church logo? Many churches don’t need just a new logo. They need **better clarity**. Redesigning a logo without understanding perception, audience, and message often leads to another forgettable mark. Our process ensures your church logo is rooted in strategy, not personal preference or trends. What makes a professional church logo different? A professional church logo is: - Simple and memorable - Flexible across digital, print, signage, and apparel - Designed around your church’s brand thread - Supported by clear usage guidelines It is not clip art, AI-generated, or built in isolation. It’s a system designed to build trust and recognition over time. Do you design logos for churches only? Mostly. Churches and ministries are our focus. We understand pastoral leadership, volunteer-driven communication teams, theological nuance, and the real-world constraints churches face. That focus allows us to create church logos and visual identities that actually work in ministry contexts. If you're a Christian Organization or a business run by believers, we would love to work with you too! Let's talk. Can we hire you just for a church logo? Yes. While we strongly recommend working through our full church branding framework or path, we do offer **church logo and visual identity design** as a standalone service when appropriate. We’ll still guide you toward clarity so your logo supports your ministry, not confuses it. What do we receive when the logo system is complete? You’ll receive: - A master church logo and coordinated ministry logos (we call them logo extensions) - All logo file formats (PNG, vector, color, grayscale) - A simple, easy-to-use brand guide - Clear logo and design guardrails for consistency This ensures your entire church communicates with unity and confidence. Our post-logo coaching ensures that your brand is sustainable and scalable too [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Church Communication Articles](https://beknownforsomething.com/church-communication-articles/) **Published:** December 17, 2023 **Author:** BKFS **Content:** # Church Communication Articles ## Tips & Practical Quick-Reads ## Stay Informed! **Join a community of 1000s** of members who enjoy Church Communication Articles weekly. Subscribe to our church community newsletter eblast. Perfect for your communications team. [ Subscribe ](https://beknownforsomething.com/subscribe/) ### Keyword Search ### Discover Church Communication Articles you need now Improve your outreach, tools, or strategy. Search any keyword related to church leadership and communication. Search ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Bestselling Author and Church Communication Article Writer ## Mark MacDonald [Mark](https://beknownforsomething.com/mark-macdonald/) has a teacher’s heart, loves local churches, and is dedicated to improving church communication strategy so more will be reached for Christ. - **40+ yrs** of advertising, communication, design, writing, speaking - Communication **Pastor, Church Leader** & **Sr. Church Brand Strategist** - **Former Executive Director** of Center for Church Comm (Church Marketing Sucks, Creative Missions, Spire, and other effective church communication resources) - **Bestselling author**, writer of effective church communication strategies and posts, creative director, **keynote speaker** (on church leadership and community engagement) - [Available to speak](https://beknownforsomething.com/mark-macdonald/) at your event, conference, or church (on effective communication in church settings) ![Feedspot Top Church Marketing Blog for Church Communication Articles | Be Known For Something Church Branding Articles](https://beknownforsomething.com/wp-content/uploads/2025/05/church_marketing_blogs_sm.png "church_marketing_blogs_sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") **Learn from these Church Communication Articles.** Practical tips about [Church Branding](https://beknownforsomething.com/church-branding/), Church Rebranding, and creating effective content for your [church website](https://beknownforsomething.com/website-assessment/), strategy, social media, text messages, and email for good communication. In the end, search for keywords related to effective church communication! ## Search for keywords to discover an article: Search [![Title slide reading 'Church Branding: 7 Ways to Clarify Your Vision' on a dark patterned background with a blue diagonal banner and logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-branding-7-ways-to-clarify-your-vision.webp "church-branding-7-ways-to-clarify-your-vision - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/)### [ Church Branding: 7 Ways to Clarify Your Vision ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) Strong church branding is about much more than a logo. It begins by understanding what your church is known for, [ Read More » ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [![Cover slide: "Church Social Media: 7 Ways to Connect" on a dark patterned background with a blue diagonal corner logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-social-media-7-ways-to-connect.webp "church-social-media-7-ways-to-connect - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/)### [ Church Social Media: 7 Ways to Connect ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) Church social media ideas should do more than fill your content calendar. Every post creates an opportunity to encourage your [ Read More » ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [![Cover slide for a church marketing presentation: 'Church Marketing: 4 Ways to Reach More People' on a dark patterned background with a blue diagonal bar and branding mark.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-marketing-4-ways-to-reach-more-people.webp "church-marketing-4-ways-to-reach-more-people - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/)### [ Church Marketing: 4 Ways to Reach More People ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) Church marketing helps people discover hope before they ever walk through your doors. Every week, pastors preach faithfully, volunteers serve [ Read More » ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [![Slide title reads: 'Church Brand: 3 Essentials for Long-Term Growth' with Be Known for Something branding and a blue diagonal corner accent.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-brand-3-essentials-for-long-term-growth.webp "church-brand-3-essentials-for-long-term-growth - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-brand-3-essentials-for-long-term-growth/)### [ Church Brand: 3 Essentials for Long-Term Growth ](https://beknownforsomething.com/church-brand-3-essentials-for-long-term-growth/) When it comes to building a strong church brand, many churches start in the wrong place. They redesign a logo, [ Read More » ](https://beknownforsomething.com/church-brand-3-essentials-for-long-term-growth/) [![Do Not Conform: The Call To Faithful Leadership — inspirational graphic with dark patterned background and blue diagonal accent](https://beknownforsomething.com/wp-content/uploads/2026/07/do-not-conform-the-call-to-faithful-leadership.webp "do-not-conform-the-call-to-faithful-leadership - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/do-not-conform-faithful-leadership/)### [ Do Not Conform: The Call To Faithful Leadership ](https://beknownforsomething.com/do-not-conform-faithful-leadership/) One verse that consistently challenges me is Romans 12:2: “Do not be conformed to this world, but be transformed by the [ Read More » ](https://beknownforsomething.com/do-not-conform-faithful-leadership/) [![](https://beknownforsomething.com/wp-content/uploads/2026/07/church-growth-5-reasons-people-choose-a-church.webp "church-growth-5-reasons-people-choose-a-church - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-growth-5-reasons-people-choose-a-church/)### [ Church Growth: 5 Reasons People Choose a Church ](https://beknownforsomething.com/church-growth-5-reasons-people-choose-a-church/) Church growth often begins long before someone walks through your doors. Across your community, people quietly search for hope, belonging, [ Read More » ](https://beknownforsomething.com/church-growth-5-reasons-people-choose-a-church/) [![Cover slide: '25 Things Your Community Cares About in 2026' with a dark patterned background and blue diagonal accent.](https://beknownforsomething.com/wp-content/uploads/2026/05/25-things-your-community-cares-about-in-2026.webp "25-things-your-community-cares-about-in-2026 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/25-things-your-community-cares-about-in-2026/)### [ 25 Things Your Community Cares About in 2026 ](https://beknownforsomething.com/25-things-your-community-cares-about-in-2026/) Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, [ Read More » ](https://beknownforsomething.com/25-things-your-community-cares-about-in-2026/) [![Cover slide with the title 'Church Website Images: 4 Essentials Every Church Needs' on a dark patterned background and a blue diagonal corner accent.](https://beknownforsomething.com/wp-content/uploads/2026/06/church_website_images_4_essentials_every_church_needs.webp "church_website_images_4_essentials_every_church_needs - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-website-images-guide/)### [ Church Website Images: 4 Essentials Every Church Needs ](https://beknownforsomething.com/church-website-images-guide/) Church website images shape first impressions long before someone walks through your doors. Most churches understand they need an online [ Read More » ](https://beknownforsomething.com/church-website-images-guide/) LOAD MORE ![](https://beknownforsomething.com/wp-content/uploads/2022/01/BKFS_Favicon.png "BKFS_Favicon - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Subscribe Now And Never miss Church Communication articles! **Discover church communication articles you need to improve your outreach, tools, or strategy.** Effective communication within the church is essential for fostering community, engagement, and spiritual growth. As congregations navigate the complexities of modern life, the need for clear and meaningful communication becomes increasingly important. Church communication articles offer valuable insights, strategies, and best practices for enhancing dialogue among church leaders, members, and into the wider community. From leveraging social media to crafting compelling sermons, these resources aim to equip churches with the tools necessary to share their message effectively. Whether you're a pastor, volunteer, one of the active church members, or church communicator, exploring these articles can inspire new approaches to building connections and promoting a vibrant church culture. From a church announcement to texting; websites to crafting an engaging message. Part of being a healthy church or being on a church communications team is doing external and internal communication well. And it's not easy. Subscribe now. [ Subscribe Now ](https://beknownforsomething.com/subscribe/) ## Article Writer: Mark MacDonald ### [Available for consulting, coaching, speaking, branding retreats, and assessments. He’s written the bestselling book: “*Be Known For Something | Reconnect with Community*", available on Amazon.](https://www.amazon.com/dp/B0BM3NHDRN) [ More about Mark ](https://beknownforsomething.com/leadership/) ### Most Influential Church Branding Company ## *Be Known for Something*® Church Branding **We put our church communication articles and book principles into practice** **through effective church communication****! We even tackle church bulletins, social media posts, and communication channels.** Let us lead you and help your church to improve communication and create a church brand that is relevant and needed: [ Church Branding Framework ](https://beknownforsomething.com/church-branding/) ![Mark MacDonald, Church Conference Speaker, Church Branding Speaker and Keynote Speaker for Pastors](https://beknownforsomething.com/wp-content/uploads/2026/01/Church-Branding-Speaker-Conferences.jpg "Church-Branding-Speaker-Conferences - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ Speaker Info ](https://beknownforsomething.com/mark-macdonald/) --- ### [Contact Us](https://beknownforsomething.com/contact/) **Published:** December 15, 2023 **Author:** BKFS **Content:** # Contact ## Our Church Logo Branding Team ## Let us know what you need; we’ll contact you! We love it when people contact us! Looking for more information about [communicating](https://beknownforsomething.com/church-communication-strategy/) better? [Church branding](https://beknownforsomething.com/church-branding/)? Our complete [Church Branding Package](https://beknownforsomething.com/church-branding-package/)? [Coaching for your communication tools](https://beknownforsomething.com/coaching/) (web, social media, email, text messaging, print, etc.)? Need Mark’s [speaker’s kit](https://beknownforsomething.com/mark-macdonald/)? Or maybe notes of our latest conference keynote or workshop. Just ask! We’ll also [subscribe you](https://beknownforsomething.com/subscribe/) to our weekly email motivation and tips (we keep info private, you can cancel at any time). [ faqs ](https://beknownforsomething.com/frequently-asked-questions/) [ Email Mark ](mailto:mark@beknownforsomething.com) First Name\* Last Name\* Role\* —Please choose an option—Pastor Overseeing Church CommunicationsChurch Staff in Charge of CommunicationsSenior or Lead PastorChurch AdministrationBusiness EntrepreneurBusiness Marketing CommunicationsOther Email\* Contact Number\* Organization Name\* City State Average Sunday Attendance\* —Please choose an option—Less than 100100-299300-499500-9991000-24992500-49995000+Don't know/Not applicable Request/Comment\* Please Contact Me\* ## Or a quick Discovery Call to discuss a project: Sometimes a quick Zoom call can cover many questions. It’s as easy as: - [Book a Zoom Call](https://tidycal.com/markmac1023/discovery-zoom) - Pick a convenient time - We’ll send you a Zoom link Prefer a phone call instead? Just let us know on our contact form. We want you to have everything possible to communicate effectively! [ Free Inquiry Call ](https://tidycal.com/markmac1023/discovery-zoom) --- ### [Pricing](https://beknownforsomething.com/church-branding-pricing/) **Published:** January 11, 2024 **Author:** BKFS **Content:** ## Church Branding Pricing ## And Be Known For Something® CHurch Clarity Path ![Clarity Branding Pricing and Church Clarity Path](https://beknownforsomething.com/wp-content/uploads/2026/02/Church-Branding-Pricing-Clarity-Path-H.png "Church-Branding-Pricing-Clarity-Path-H - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ Church Clarity Session Info ](https://tidycal.com/markmac1023/coaching-on-demand) [ Church Clarity Support Info ](https://beknownforsomething.com/church-branding-coaching/) [ Church Clarity Summit Info ](https://beknownforsomething.com/church-branding/) [ Church Clarity System Info ](https://beknownforsomething.com/church-branding/) ![Clarity Branding Pricing and Church Clarity Path](https://beknownforsomething.com/wp-content/uploads/2026/02/Church-Branding-Pricing-Clarity-Path-H.png "Church-Branding-Pricing-Clarity-Path-H - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## A Clear Path Toward Church Branding and Communication Clarity Church branding pricing should never feel confusing. That’s why we created the Church Clarity Path — a simple progression that helps pastors and ministry leaders move from uncertainty to full church branding clarity. Whether you need one focused hour or a complete church branding package, there is a next step designed for you. ## The Be Known for Something® Church Clarity Path ## 1. Church Clarity Session **Best for:** Immediate clarity and direction **Investment:** $397 A focused 60-minute strategy session for pastors and church communicators who need clarity on branding, messaging, website direction, or communication strategy. You’ll leave with: - Clear next steps - Strategic insight - Communication alignment **CREDIT FORWARD: $200 credited toward your next engagement within 30 days.** [ Start with a Session ](https://tidycal.com/markmac1023/coaching-on-demand) ## 2. Church Clarity Support **Best for:** Ongoing church branding guidance **Investment:** Monthly retainer Church Clarity Support provides consistent access to strategic direction without hiring a full-time church branding consultant. Includes: - Monthly strategy calls - Messaging and marketing guidance - Website and content direction - Communication problem-solving **CREDIT FORWARD: A portion of your investment (depending on your coaching support) can be applied toward the Church Clarity Summit or a full church branding package.** [ Explore Support Options ](https://beknownforsomething.com/church-branding-coaching/) ## 3. Church Clarity Summit **Best for:** One-day intensive clarity **Investment:** Custom proposal The Church Clarity Summit is a full-day workshop designed to align your leadership around messaging, positioning, and church communication strategy. We work through: - Audience clarity - Messaging focus - Brand alignment - Strategic direction **CREDIT FORWARD: Partial credit may apply toward the Church Clarity System.** [ Learn About the Summit ](https://beknownforsomething.com/church-clarity-summit/) ## 4. Church Clarity System **Best for:** Complete church branding transformation **Investment:** Custom proposal This is our comprehensive church branding package. The Church Clarity System includes: - Church audience research - Personas - Thread clarity - Logo system and visual identity - Messaging framework - Church communication strategy roadmap This is where your church becomes known for something. [ Inquire About the System Pricing ](https://beknownforsomething.com/system-pricing/) ## How the Church Clarity Path Works You do not have to start at the top. Or the bottom. **Many churches begin with a Session**. Others move directly into the Summit or full Church Branding Package (what we call the Church Clarity System). Each step builds trust, clarity, and momentum. This is not tiered consulting. It’s progressive clarity. ## Credit Forward: Explained ## Your Investment Builds If you move forward to another product or service within 30 days, a portion of what you’ve paid is credited toward your next step. This structure reduces risk and rewards momentum. ## Clarity compounds. It doesn’t restart. ## Which Step Is Right for Your Church? If you’re unsure, begin with a Church Clarity Session. It provides immediate value and positions you for the right next step without pressure. ### When it comes to Church Branding Pricing, We Guarantee Value ## Ready to Move Forward? Start with a Church Clarity Session and take the first step toward becoming known for something in your community. [ Schedule your church clarity session ](https://tidycal.com/markmac1023/coaching-on-demand) Or download the Church Clarity Path guide to review the full progression. [ Download the Pricing Guide ](https://beknownforsomething.com/system-pricing/) ## Church Branding Pricing Questions Do we have to follow the Church Clarity Path in order? No. You can enter at the level that best fits your church’s needs. Is pricing available for the full church branding package? Yes. The Church Clarity System is scoped based on size, complexity, and timeline. Can we apply what we paid toward the next step? Yes. We believe clarity should build, not restart. Are you a church branding consultant? Yes — but focused specifically on church branding, messaging, and communication clarity, not pastoral leadership consulting. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [~10 Unchurched Perceptions PDF](https://beknownforsomething.com/unchurched-perceptions-pdf/) **Published:** August 15, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # 10 Church Perception from the Unchurched ## You Can't Fix what you Don't know. #### **Discover how your church is seen by outsiders.** What do unchurched people really think when they see or experience your church? Their perceptions shape whether they visit—or never step foot inside. This Discovery PDF lists the top 10 things they’re thinking, based on research and real conversations. Then we help you respond with authenticity, clarity, and relevance. **BONUS:** We'll send you weekly Church Communication, Branding, and Research tips too! ## Think your church is welcoming? The unchurched might not. Download this Discovery PDF to uncover the 10 most common (and unspoken) perceptions outsiders have—and learn how to fix them. \*\*\*You’ll get actionable tips for each one\*\*\* ## Download the FREE PDF First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions DOWNLOAD Perceptions PDF ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [Church Listening Groups](https://beknownforsomething.com/church-listening-groups/) **Published:** January 10, 2024 **Author:** BKFS **Content:** ## Church Listening Groups ## Strategic church focus groups that reveal perception, language, and ministry blind spots ## Why church listening groups must come before branding decisions ## DISCOVER THEIR HEARTS Before a church brand is clarified, before messaging is sharpened, and before a communication strategy is built, every church needs to understand one thing through church listening groups: **current perception**. Church listening groups allow us to hear directly from your congregation using *their words*, not leadership assumptions. These professionally facilitated church focus groups uncover why people came, why they stay, what frustrates them, and what they quietly hope will change. Without this insight, churches often fix the wrong problems or unintentionally break what’s already working. ## What are church listening groups? Church listening groups, sometimes called church focus groups, are one-hour, professionally moderated conversations with carefully selected participants from your congregation or community. These sessions are led by an outside consultant so people feel free to speak honestly. We don’t defend. We don’t explain. We listen. ## Questions explored in our church focus groups Every set of church listening groups is designed to surface both emotional and practical insight, including: - What brought you to this church? - What keeps you connected here? - What do you believe this church is known for? - What would you change if you could? - What keeps people from attending more often? - Why do people leave? - Are we communicating enough, too much, or poorly? - Is the church missing something important? These are questions leaders rarely hear answered honestly. Church focus groups create space for truth. ## Why church listening groups are foundational to church branding A church brand should never be built in a vacuum. Leadership perception and congregational perception are rarely the same. Church listening groups reveal: - What must be protected - Where trust gaps exist - The language people naturally use - Early indicators of future ministry direction Church focus groups ensure you don’t break what’s working while trying to fix what’s unclear. ![Church Listening Groups - Hear their Hearts](https://beknownforsomething.com/wp-content/uploads/2024/01/Church_Focus_Groups_icon-2.webp "Church_Focus_Groups_icon-2 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Church listening groups as part of our church branding process Church listening groups are a core part of the Be Known For Something® Church Branding Framework, alongside: - Community demographics research - Church Secret Shopper experience - Brand and website audits That said, many churches engage us **only** for church focus groups when clarity is needed before change. [ Schedule church listening groups ](https://tidycal.com/markmac1023/discovery-zoom) ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Resource_PDF-1.webp "Resource_PDF-1 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## 12 Discoveries from the unchurched listening groups ### Free Download After decades of listening to unchurched, community focus groups, the Be Known for Something® team compiled 12 EYE-OPENING DISCOVERIES that every church needs to hear. [ DOWNLOAD FREE PDF ](https://beknownforsomething.com/12-discoveries-pdf) ## Preparation for Church Listening Groups ### Inviting your church listening groups If you’re part of the Be Known For Something® Church Branding Package, three church listening groups are included. **Recommended groups from your congregation:** - Group 1: Millennials (born 1982–2001) - Group 2: Gen X / Survivors (born 1961–1981) - Group 3: Boomers (born 1943–1960) **Optional community church focus groups** Participants not connected to your church often reveal the clearest perception gaps. **Investment:** $950 – 1300 per additional group ### Requirements for each church focus group - 8–10 participants per group - One-hour session - 30 minutes between sessions - Random selection. No cherry-picking - No church leadership present - Leadership welcomes participants and introduces Mark MacDonald - Snacks or drinks encouraged ### Room requirements for church listening groups - Quiet, distraction-free location - Chairs in a circle or around a table - Moderator seated within the group - Power outlet near moderator - Sessions recorded for internal note-taking only - No comments personally attributed ### Inviting people to church listening groups Phone calls consistently work better than email. Start early and follow up close to the session date. Some churches offer gift cards as a thank-you, which is optional but appreciated. ### Sample invitation scripts **Congregation Script:** *\[Invitee\], \[church name\] has been working on communication material to serve our membership and community well. We’re getting a small group of people together to ‘pick their brains’ about life and how our church is or isn’t involved. We’ll also discuss communication preferences.* *I think you’ll be great for that group.* *We’ve asked an outside consultant to conduct the meeting so everyone can freely share. Would you be willing to do this?* *It’ll be for only 1 hr on \[date/time\]. We’ll meet at the church in \[indicate room\].* *Thank you so much! Let me know if you have any questions. Can I add you to the list of people attending?* **\*\*\*Community Script:** *\[Invitee\], our church, \[church name\], has been working on communication material to serve our community well. Your name was mentioned by \[referral\] to be part of a small group who, like you, aren’t connected to our church but you understand our community.* *Will you join them? An outside consultant will ‘pick your brain’ about life and how church is or isn’t involved. We’ll also discuss communication preferences.* *Would you be willing to do this? It’ll be for only 1 hr on \[date/time\]. If you’re interested, we’ll meet at the church. Someone will meet you inside the front door to show you to our room.* *Thank you so much! Let me know if you have any questions. Can I add you to the list of people attending?* [ ASK Questions ](mailto:mark@beknownforsomething.com) ## Church listening groups FAQ Are church listening groups the same as church focus groups? Yes. “Church listening groups” emphasizes posture. “Church focus groups” is the familiar research term. Are church focus groups confidential? Yes. Individual comments are never attributed. We report themes, patterns, and language. Why shouldn’t leaders attend church listening groups? Leadership presence filters honesty. Effective church focus groups require psychological safety. How many church listening groups do we need? Most churches benefit from three. Larger churches may require more. Are church listening groups better than surveys? Yes. Surveys show *what*. Church focus groups reveal *why*. Can we do church listening groups without full branding? Absolutely. Many churches start with church focus groups to gain clarity before next steps. [ more FAQs ](https://beknownforsomething.com/frequently-asked-questions/) --- ### [Career Opportunities](https://beknownforsomething.com/career/) **Published:** January 9, 2024 **Author:** BKFS **Content:** ## Career Opportunities ## Join our Virtual Team as a Career ## More than a job: a career or a great side hustle! Looking for a career opportunity in Church Communication or Church Branding? We’re a self-motivated group of talented, [strategic people](https://beknownforsomething.com/about/) – with a teacher’s heart. We love our client base (mainly churches, ministries, and organizations) and guide them to [*be known for something*](https://beknownforsomething.com/coaching/). Something relevant and needed! We have a variety of teams (virtual). ## A Career for Contract workers only MOTIVATED, TALENTED, PROVEN CREATIVES WHO WANT TO WORK FROM HOME AS A CAREER Looking for a Career or Freelance Opportunity in Church Communication? We’re currently looking for the following: ##### COMMUNICATION EVANGELIST A salesperson down deep; but ultimately a teacher. We have leads but want an additional connection to our base. We don’t sell; we help potential clients through our process. With the heart of a teacher. 100% commission. Location: anywhere in the US. Must understand the digital world and the Christian ministry world. Have a track record of meeting goals and exceeding expectations? **Interested?** Send a cover letter and resume, and prove you can do the job to [us](mailto:careers@beknownforsomething.com). Please, no calls. We want the proper fit. We’ll contact those we will interview. ##### FREELANCE WRITER You write compelling material and edit paragraphs into short intellectual, motivational copy. And know the basics of Search Engine Optimization. You’re a team player who loves to serve and AI (and all things digital) doesn’t scare you! Hourly freelance. Location: anywhere in the US. Must understand the Digital world and Ministry world. **Interested?** Send a cover letter and resume, and preferred hourly rate to [us](mailto:careers@beknownforsomething.com). Please no calls. We want the proper fit. We’ll contact those we will interview. --- ### [~Coaching Pricing](https://beknownforsomething.com/coaching-pricing/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Church Branding Coaching Options & Pricing ### Simple, flexible coaching built for real church leadership. Every church is different. That’s why our coaching is flexible, virtual, and tailored to your real challenges. Whether you need a single session or ongoing guidance, there’s an option that fits your ministry and budget. ## Ready to get started? **Download the full coaching pricing guide** to see: - Available coaching options - Bundle savings - What’s included at each level ## Download Coaching Options & Pricing First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions DOWNLOAD PRICING PDF ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~Unforgettable Church](https://beknownforsomething.com/unforgettable-church/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Download the FREE Guide **An unforgettable church** means transforming your church communication and church branding. Download this guide and make it your best year yet! Discover **25 game-changing resolutions** from decades of expertise from Be Known For Something®. ![How a church can be unforgettable | 25 church resolutions | Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2026/02/Resolutions-Graphic_25-1300x641.jpg "Resolutions-Graphic_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Become an Unforgettable Church **This free PDF includes:** • 25 Practical Resolutions • Questions to Clarify • Tips to be Successful • Biblical References ## Download the Free PDF Now First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD FREE GUIDE ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~Be Known for Something Wanted](https://beknownforsomething.com/be-known-for-something-wanted/) **Published:** May 10, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Free Download ## 5 Things Churches Are Known For (That No One Wants)​ This free resource breaks down the **5 common church reputations** that drive people away — and what to do if you’re stuck with one. If your church feels overlooked, under-attended, or misrepresented in your community, this is for you. ✅ Fast-read ✅ Brutally honest ✅ Written for churches that want to grow again **Download now and learn how to shape a brand that draws people in.** Because wanted gets noticed. ![5 Things Churches Are Known For | That No One Wants | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Churches-Known-for-What-No-One-Wants.jpg "Churches-Known-for-What-No-One-Wants - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Your church is known for something. Is it something people actually want? **What you'll discover in this FREE PDF:** • What your calendar might be signaling (and it’s not good) • How your website is shaping reputation • Why being “nice” isn’t enough • The brand shift that gets attention from the right people ## Download the Free PDF Now First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD FREE PDF ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~12 Discoveries PDF](https://beknownforsomething.com/12-discoveries-pdf/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # 12 Discoveries from the unchurched ## From Decades of Listening **Included in PDF:** • Why You Should Listen • Who You Should Listen To • What We've Discovered • Church Recommendations **BONUS:** We'll send you weekly Church Communication, Branding, Research tips too! ​ ## Download the FREE PDF First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions DOWNLOAD 12 Discoveries PDF ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~Audit SEO Pricing](https://beknownforsomething.com/audit-seo-pricing/) **Published:** March 28, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Download Pricing for Website Content Audit & SEO Pastor, STOP building and maintaining a church website that few ever go to. Discover tips and tricks to creating a website so **Google becomes your biggest evangelist**! Finally, your church website will be loved and used. With content that they're looking for. ![](https://beknownforsomething.com/wp-content/uploads/2022/10/BFFS_Horz_C_Lg_25-400x98.png "BFFS_Horz_C_Lg_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## 3 Website Content Coaching Sessions: Website Assessment, Sitemap Organization, 5-Step Keyword/SEO Coaching, QnAs, and more ## Download the Pricing Overview First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions DOWNLOAD PRICING (+ BONUS PDF) ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~Few Listen](https://beknownforsomething.com/few-listen/) **Published:** May 10, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # FREE Download ## 5 Reasons Your Church Is Being Ignored This fast, no-fluff PDF reveals the top 5 reasons people are ignoring your message — and how to fix each one with stronger branding and communication. ✅ Fast-read ✅ Zero fluff ✅ Built for Pastors, Staff, and Communication Leaders **Download now and learn how to shape a brand that draws people in.** Because wanted gets noticed. ![5 Reasons Your Church is Being Ignored | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Your-Church-is-Ignored.jpg "Your-Church-is-Ignored - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## You're working hard to communicate. So why is no one listening?​ **This free PDF includes:** • Why more posts and announcements don’t equal more engagement • How to stop being ignored online • The key to saying less but meaning more • The branding fix that changes everything ## Download the Free PDF Now First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD FREE GUIDE ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~Become a Wanted Church](https://beknownforsomething.com/wanted-church/) **Published:** May 10, 2025 **Author:** BKFS **Content:** [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg-1300x229.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](http://www.beknownforsomething.com/) # Free Download ## 5 Signs Your Church's Message Isn't Working But if you’re not seeing engagement, visitors, or clarity across your platforms — there’s a problem. This free guide reveals the 5 clearest signs your church’s communication is broken — and exactly what to do about it. ✅ Fast-read ✅ Blunt + practical ✅ Built for Pastors, Communicators, and Ministry Leaders **Download the PDF now and take back control of your church's message.** Because if you’re not clear, you’re invisible. ![5 signs your church's message isn't working | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Church-Message-Not-Working.jpg "Church-Message-Not-Working - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Your message Must cut through the noise​ **This free PDF includes:** • The #1 phrase that reveals a communication failure • How your website might actually be pushing people away • Why copying other churches is killing your brand • What to fix this week — before it gets worse ## Download the Free PDF Now First Name Last Name Email Church/Org Name State/Prov What Best Describe What You Do? Pastor Over Church Comm Church Staff Over Church Comm Senior/Lead Pastor Church Administration Church Media Business Entrepreneur Business Marketing Other Average Sunday Attendance Less than 100 100-299 300-499 500-999 1000-2499 2500-4999 5000+ Don't know/Not applicable Permission to Send (select below) Send pricing and weekly tips, tricks, & promotions email DOWNLOAD FREE GUIDE ## Trusted by Churches and Organizations nationwide For over 25 years, we’ve helped churches clarify their message, align leadership, and strengthen church communication through intentional branding. ## Discover your thread. Everything else gets clearer. ## Led by one of the most trusted voices in Church Branding We work all over North America! *“For 25 years, I’ve helped churches discover what they’re truly known for. When clarity leads, communication follows and ministry grows with confidence.”* — **Mark MacDonald** *Founder, Be Known For Something* *Pastor of Communication* ![Mark MacDonald Church Conference Speaker, Church Branding Strategist, Church Branding Speaker, Author, Pastor](https://beknownforsomething.com/wp-content/uploads/2023/10/Mark_MacD_Hands_Rd24-150x150.png "Mark_MacD_Hands_Rd24 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/06/BKFS_Horz_C_25lg.png "BKFS_Horz_C_25lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") © 2026 It's Not About Your Logo LLC. All rights reserved. --- ### [~~Purchase Statement](https://beknownforsomething.com/purchase-statement/) **Published:** May 19, 2024 **Author:** BKFS **Content:** #### Statement ## Be Known for Something® Branding Co --- ### [~~Branding Store](https://beknownforsomething.com/branding-store/) **Published:** January 18, 2024 **Author:** BKFS **Content:** ## Branding Store ## Be Known for Something Products ## Choose the perfect product in our branding store Search our church branding store or go to our [shop page](https://beknownforsomething.com/shop/) to see them all. **Want more information, click the product name.** Discover your thread! We have other branding [products](https://beknownforsomething.com/church-branding-products/) that are available on our website (that require discussion and agreement before purchasing). Our [complete church branding system](https://beknownforsomething.com/church-branding-system/) requires 25% initial payment and then we invoice as components are completed (or over a convenient monthly retainer). Ask us if you don’t see something available here. ## Search Products Search ### Limited time: spend $20+ get free shipping (*or $2.99 Flat Shipping*) DONE SHOPPING? [VIEW CART](https://www.beknownforsomething.com/cart/) ## Have product or swag suggestions for our store? We love shopping too! And we enjoy finding items perfect for Be Known for Something clients. Our branding products must be high-quality and multi-functional for a Pastor, communicator, or business administrator. Have ideas? We’d love to hear them. [Contact us](https://beknownforsomething.com/contact/) today with a link to the merchandise. --- ### [~~Refund and Returns Policy](https://beknownforsomething.com/refund_returns/) **Published:** January 18, 2024 **Author:** BKFS **Content:** ## Refund & Returns Policy ## Church Branding Company : Be Known for something ## Overview Our refund and returns policy lasts 30 days. If 30 days have passed since your purchase, we can’t offer you a refund or exchange. Some of our products/services are not returnable. If you’re unhappy with any of our products, please [contact us](https://beknownforsomething.com/contact/) and let us know the issue (before doing anything else). To be eligible for a return, your item must be unused and in the same condition you received it. Several types of goods are exempt from being returned. Groups, Retreats, Logos, and Agency Work use different refund and returns policies (see the contract you signed or the website page) ## Refund and Returns Our return policy lasts 30 days. If 30 days have passed since your purchase, we can’t offer you a full refund or exchange. To be eligible for a return, your item must be unused and in the same condition that you received it. To complete your return, we require a receipt or proof of purchase. Once your return is received and inspected, we will email you to notify you that we have received your returned item. If approved, your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 14 days. **Late or missing refunds** If you haven’t received a refund yet, first check your bank account again. Then contact your credit card company, it may take some time before your refund is officially posted. Next, contact your bank. There is often some processing time before a refund is posted. If you’ve done all of this and you still have not received your refund yet, please [contact us](https://beknownforsomething.com/contact-us/). ## Exchanges (Clothing Sizes) If you need to exchange clothing for another size, [contact us](https://beknownforsomething.com/contact/) with the size needed and send your unworn item to: Be Known for Something (Att Return) 6425 Huntscott Place, Jacksonville, FL 32258 We will process and send you the size you’d like within 14 days (if the size is available). If the new size is not available, we’ll offer you a refund (or another product). ## Shipping for Refund and Returns To return your product, you should mail your product to: Be Known for Something (Att Return) 6425 Huntscott Place, Jacksonville, FL 32258 **You will be responsible for paying for your own shipping costs for returning your item.** Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund. Depending on where you live, the time it may take for your exchanged product to reach you may vary. If you are returning more expensive items, you may consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item. ## Need help? [Contact us](https://beknownforsomething.com/contact/) for questions related to refunds and returns. --- ### [~~Shop](https://beknownforsomething.com/shop/) **Published:** August 26, 2021 **Author:** BKFS **Content:** --- ### [~~Terms](https://beknownforsomething.com/terms/) **Published:** January 18, 2024 **Author:** BKFS **Content:** ## Terms ## Church Communication swag ## Shop with Confidence ### TERMS: LIMITED EDITION & TOP QUALITY. GUARANTEED! Our terms are simple. Everyone scrambles to get our swag at conferences, seminars, and [retreats](https://beknownforsomething.com/branding-retreat/)! For a limited time, with limited quantities, we’re offering some of our [merchandise to purchase](https://www.beknownforsomething.com/branding-store/). We also have a few of our [assessment and audit products listed](https://beknownforsomething.com/product-category/assessments/) on our [store page](https://www.beknownforsomething.com/branding-store/). Our other branding [products](https://beknownforsomething.com/church-branding-products/) are available on other website pages (that require discussion and agreement before purchasing). Most of our larger packages that are part of [our process](https://beknownforsomething.com/church-logo-system/) require a 25% initiation payment and then we invoice as we complete components. Then we invoice incrementally as we produce approved work. We can also set up monthly retainers that are convenient for a lot of churches! **Terms: If you’re not 100% satisfied** with any *Be Known For Something*® product; please let us know, and we’ll do what we can to make it right. It’s the way we’ve been named the most influential church branding agency — and have been a national church communication voice for more than 2 decades! Be known for being a great communicator and a great ministry leader! --- ### [Church Comm Freebies](https://beknownforsomething.com/church-comm-freebies/) **Published:** January 11, 2024 **Author:** BKFS **Content:** ## Church Comm Freebies ## Crazy Ways to Save Money in Communication ## These Freebies Will Save You $$$ > **“Many churches waste money trying to engage people who aren’t listening. For this reason, communication budgets need to first focus on understanding community and congregation.” — [Mark MacDonald](https://beknownforsomething.com/leadership/)** ##### IF BUDGETS ARE TIGHT OR YOU’RE LOOKING FOR CHURCH COMM FREEBIES, THERE ARE WAYS TO SAVE MONEY! Church Comm freebies are precisely what many churches need! Therefore, we keep our eyes open for communication resources that cost little-to-no money. In fact, [we wrote about some](https://beknownforsomething.com/no-money-church-communication-solutions/) a few years ago. And [this](https://beknownforsomething.com/lowno-cost-marketing-step-1/) too! See! It’s a huge topic in the church communication world! Finally, we decided to create this page to keep up with it all. [![Unforgettable Church | 25 Resolutions | Be Known For Something Church Branding Co](https://beknownforsomething.com/wp-content/uploads/2025/01/Resolutions-Graphic_25_Web-Banner-1300x373.jpg "Resolutions-Graphic_25_Web-Banner - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something")](https://beknownforsomething.com/unforgettable-church/) [ DOWNLOAD PDF ](https://beknownforsomething.com/unforgettable-church/) ## So, here are 5 ways to save money in church communication! CHURCH COMM FREEBIES AND MORE! 1\. Keep learning for FREE: subscribe for our Weekly Tips and motivation See the bottom of this page for sample articles of what you’ll get weekly! [ subscribe ](https://beknownforsomething.com/subscribe/) #### 2. Don’t try to reach everyone (you’ll waste time and money) - Initially remember: Try to reach everyone; you’ll reach no one - Identify Reach Area (Geography) - Identify Needs, Concerns, and Goals (Psychographics) - Focus on [Persona](https://beknownforsomething.com/4-requirements-for-personas/) groups that are growing - Compare the community to your congregation ([ChMS](https://financesonline.com/top-20-church-management-software-solutions/) will help) - Talk specific solutions (to concerns) and paths (to goals) - Lastly, have strong call-to-actions [ ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Commtrol_25.webp "Commtrol_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-rebrand-thread/) #### “Trying to reach everyone; you’ll end up reaching no one. And spending more money attempting it.” #### 3. Say less; they’ll listen more (engagement) - Remember, we live in a crazy noisy world - Attention spans are collapsing - Become a pain expert - Know solutions and benefits - [Discover a Thread](https://beknownforsomething.com/church-rebrand-thread/) (simple, easy-to-remember) - Become known for it (focus, control, and weave it) BONUS: Destroy [Ministry Silos](https://beknownforsomething.com/3-symptoms-you-have-ministry-silos-how-to-fix-them/) (save $$$ on branding and communication) - [Consequently: Edit. Edit. Edit.](https://beknownforsomething.com/3-steps-to-editing-web-content/) #### 4. Our most cost-effective service: Coaching [ COACHING INFO ](https://beknownforsomething.com/coaching/) ## 5. Finally, activate Volunteers and Church Comm Freebies (nice!) #### Effective Volunteer Structure: - Paid Comm Director: controlled, positive, manager, motivator - Part-time Ministry Assistant: detailed, organized, editor (balance to Comm Dir) #### Needed Volunteers: - Writers and Editors - Photographers and Editors - Videographers and Editors - [Social Media](https://beknownforsomething.com/5-social-media-tips-for-small-churches/) Editors #### Essential Church Comm Freebies and Almost Free: - Editing (Design/Photo):[ Affinity](https://affinity.serif.com/en-gb/) - Build quick graphics: [Canva](https://www.canva.com/) - Looking for other alternatives to high-priced software? [Search here](https://alternativeto.net/) - Organization and Sharing: [Dropbox](https://www.dropbox.com/) (free version). Invite others & get an increased version - [SEO Keyword Search](https://keywordtool.io/) and [website improvements](https://beknownforsomething.com/3-reasons-church-websites-arent-being-read/) - SEO management [Yoast](https://yoast.com/wordpress/plugins/seo/) Plugin (for WordPress) - Royalty and Copyright Free photos: [Unsplash](https://unsplash.com/), [Pexels](http://www.pexels.com/), [Wikipedia](https://commons.wikimedia.org/wiki/Main_Page), [Pixabay](http://www.pixabay.com/), [Moose](http://www.icons8.com/photos), [BarnImages](https://barnimages.com/), [Visual Hunt](https://visualhunt.com/), [Picryl](https://picryl.com/) (and/or use a volunteer team) - Free Fonts: [Google Fonts](https://fonts.google.com/) - Free Spell and Grammar Check: [Website Planet](https://www.websiteplanet.com/webtools/spell-checker/) - Get AI to write/rewrite copy: [Jasper](https://jasper.ai/?utm_source=partner&fpr=markmac1023), [Quillbot](https://quillbot.com/), or [ChatGPT](https://openai.com/chatgpt) (Scared about plagiarism? Use [Originality.ai](https://originality.ai/paraphrase-plagiarism-checker/) to check) - Free icons and stickers: [Flat Icon](https://www.flaticon.com/), [Icon Finder](https://www.iconfinder.com/), [CSA Images](https://www.csaimages.com/index.asp), and [The Noun Project](https://thenounproject.com/) - Free Email Communication: [Mailchimp](https://mailchimp.com/) - Music Beds: [Uppbeat](https://uppbeat.io/) - Free Church Media: [Church Media Drop](https://churchmediadrop.com/) - Free resources: [Open.Life.Church](https://open.life.church/) - Automate social media: [Hootsuite](https://www.hootsuite.com/) - Free website: [Facebook](https://www.facebook.com/) - Website Analytics: [Google](https://analytics.google.com/analytics/web/) - [TelePrompter App](https://my.promptsmart.com/promptsmart-plus/?lmref=PwAWzQ) - [Ministry Deals](https://ministrydeal.com/) to save a bunch! #### Bible Study Materials - [Bible Reading Plan](https://www.newstartdiscipleship.com/post/bible-reading-plan-for-new-christians-a-50-day-journey) for New Christians: A 50-Day Journey Lastly, if you know any church comm freebies (or almost free) that need to be added, [contact us](https://beknownforsomething.com/contact/) with the details. #### OTHER IDEAS TO ADD to our list of church comm freebies? Lastly, if you know any church comm freebies (or almost free) that need to be added, [contact us](https://beknownforsomething.com/contact/) with the details. ## Download a Free Discovery Resource [ ![5 Things Churches Are Known For | That No One Wants | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Churches-Known-for-What-No-One-Wants.jpg "Churches-Known-for-What-No-One-Wants - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/be-known-for-something-wanted/) [ ![5 Reasons Your Church is Being Ignored | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Your-Church-is-Ignored.jpg "Your-Church-is-Ignored - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/few-listen/) [ ![5 signs your church's message isn't working | Be Known For Something Discovery Page](https://beknownforsomething.com/wp-content/uploads/2025/05/Church-Message-Not-Working.jpg "Church-Message-Not-Working - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/wanted-church/) ## Learn: 900+ Church Branding Articles [Get weekly emails](https://beknownforsomething.com/subscribe/) with new articles [![Title slide reading 'Church Branding: 7 Ways to Clarify Your Vision' on a dark patterned background with a blue diagonal banner and logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-branding-7-ways-to-clarify-your-vision-400x253.webp "church-branding-7-ways-to-clarify-your-vision - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/)### [ Church Branding: 7 Ways to Clarify Your Vision ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) Strong church branding is about much more than a logo. It begins by understanding what your church is known for, [ Read More » ](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) [![Cover slide: "Church Social Media: 7 Ways to Connect" on a dark patterned background with a blue diagonal corner logo.](https://beknownforsomething.com/wp-content/uploads/2026/08/church-social-media-7-ways-to-connect-400x253.webp "church-social-media-7-ways-to-connect - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/)### [ Church Social Media: 7 Ways to Connect ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) Church social media ideas should do more than fill your content calendar. Every post creates an opportunity to encourage your [ Read More » ](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) [![Cover slide for a church marketing presentation: 'Church Marketing: 4 Ways to Reach More People' on a dark patterned background with a blue diagonal bar and branding mark.](https://beknownforsomething.com/wp-content/uploads/2026/07/church-marketing-4-ways-to-reach-more-people-400x253.webp "church-marketing-4-ways-to-reach-more-people - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/)### [ Church Marketing: 4 Ways to Reach More People ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) Church marketing helps people discover hope before they ever walk through your doors. Every week, pastors preach faithfully, volunteers serve [ Read More » ](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) [ more posts ](https://beknownforsomething.com/church-communication-articles/) [ Subscribe ](https://beknownforsomething.com/subscribe/) --- ### [20th Anniversary](https://beknownforsomething.com/20th-anniversary/) **Published:** January 9, 2024 **Author:** BKFS **Content:** ## 20th Anniversary ## Church Branding for 2+ Decades ![](https://beknownforsomething.com/wp-content/uploads/2024/06/Decide-What-You-Want-To-Be-Plaque-768x683.jpg "Decide-What-You-Want-To-Be-Plaque - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Our 20th anniversary was huge! Thank you! **It’s Be Known for Something’s 20th Anniversary!** August 6, 2001 we started offering graphic design and church communication [services](https://beknownforsomething.com/church-branding-system/) to churches. Our [history](https://beknownforsomething.com/history/) took us through name changes and a broadening of services. 20+ years later, we’ve become known for helping Churches and Organizations discover a thread. Church branding! [ our work ](https://beknownforsomething.com/portfolio/) So, we look forward to helping even more churches and organizations in the next 20 years! Here’s how: - Bestselling, complete [Church Branding System](https://beknownforsomething.com/church-branding-system/). Everything you need! - [Build Your Own](https://beknownforsomething.com/church-branding-package/#customproject) Brand package. Get what you want. - The fastest way to a Church Brand: 2- or 3-day [Branding Retreat](https://beknownforsomething.com/branding-retreat/) - [Mark MacDonald](https://beknownforsomething.com/leadership/) will guide you in establishing your new Brand with [Coaching Packages](https://beknownforsomething.com/coaching/) - Read our [Bestselling Book](https://beknownforsomething.com/church-branding-book/) “*Be Known For Something | Post-Covid Edition*“ [ LET'S TALK ](https://tidycal.com/markmac1023/discovery-zoom) ![](https://beknownforsomething.com/wp-content/uploads/2024/01/20Anniv_Banners.webp "20Anniv_Banners - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Our 20th Anniversary is over; still Celebrate our Accomplishments! - A leading voice in the national Church Comm world - 1 of the longest-operating Church Branding Agencies in America - Published 830+ searchable Church Communication [articles](https://beknownforsomething.com/church-communication-articles/) - Most Influential Church Branding Agency - Our [founder](https://beknownforsomething.com/leadership/) is inducted into The Church Network Hall of Fame - Guest on 80+ national podcasts - A complete Church Branding line to discover a thread - Taught practical workshops at dozens of national conference - Written THE bestselling [Book](https://beknownforsomething.com/church-branding-book/) on Church Branding - 1000s using the [Be Known for Something Package](https://beknownforsomething.com/church-logo-system/) - 60,000+ [social media](https://www.facebook.com/BeKnownForSomething) followers across all platforms - Trademarks for *Be Known For Something*® and *Discover Your Thread*® [ Frequently Asked Questions ](https://beknownforsomething.com/frequently-asked-questions/) ## WE ❤️ OUR CLIENTS Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend! ![CARL BARNHILL](https://beknownforsomething.com/wp-content/uploads/2023/12/Carl_Barnhill.webp) CARL BARNHILL- Founder, Church Visuals Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that! ![DENISE CRAIG, CCA](https://beknownforsomething.com/wp-content/uploads/2023/12/Dennis_Craig.webp) DENISE CRAIG, CCAChief Executive Officer, The Church Network Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME! ![WALKER ARMSTRONG](https://beknownforsomething.com/wp-content/uploads/2023/12/Walker_Armstrong_Baptist_Assoc.webp) WALKER ARMSTRONG "Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church. ![DR. JAMES FORSYTH](https://beknownforsomething.com/wp-content/uploads/2023/12/JamesForsyth.webp) DR. JAMES FORSYTHSenior Pastor, Cedar Springs Presbyterian "Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve. ![DR. RICK BLACKWOOD](https://beknownforsomething.com/wp-content/uploads/2023/12/JamesForsyth.webp) DR. RICK BLACKWOODTeaching Pastor, Christ Fellowship (Miami) ## WE ❤️ OUR CLIENTS ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* [ more ](https://beknownforsomething.com/testimonials/) Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend! ![CARL BARNHILL](https://beknownforsomething.com/wp-content/uploads/2023/12/Carl_Barnhill.webp) CARL BARNHILL- Founder, Church Visuals Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that! ![DENISE CRAIG, CCA](https://beknownforsomething.com/wp-content/uploads/2023/12/Dennis_Craig.webp) DENISE CRAIG, CCAChief Executive Officer, The Church Network Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME! ![WALKER ARMSTRONG](https://beknownforsomething.com/wp-content/uploads/2023/12/Walker_Armstrong_Baptist_Assoc.webp) WALKER ARMSTRONG "Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church. ![DR. JAMES FORSYTH](https://beknownforsomething.com/wp-content/uploads/2024/01/JamesForsyth-1.webp) DR. JAMES FORSYTHSenior Pastor, Cedar Springs Presbyterian "Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve. ![DR. RICK BLACKWOOD](https://beknownforsomething.com/wp-content/uploads/2024/01/Rick_Blackwoodpng-1.webp) DR. RICK BLACKWOODTeaching Pastor, Christ Fellowship (Miami) I buy into working with [Mark and BeKnownForSomething) 100%. They helped change the trajectory of our church in a significant way." ![BRIAN SCHWARBERG](https://beknownforsomething.com/wp-content/uploads/2024/01/Brian_Schwarberg-1.webp) BRIAN SCHWARBERG-Leadership and Missions Pastor, Cherry Hills Church, Springfield IL --- ### [History](https://beknownforsomething.com/history/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ## History ## Our Church Branding Story ## Be Known for Something® Church Branding Company History ![Be Known For Something Church Branding Co | History of Logos](https://beknownforsomething.com/wp-content/uploads/2024/08/Be-Known-For-Something-History.jpg "Be-Known-For-Something-History - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Our history starts in 2001, originally as PinPoint Creative, [Mark MacDonald](https://beknownforsomething.com/leadership/) established a branding agency after his successful climb in Canadian advertising agencies. ### EARLY HISTORY - Wanting to use his **extensive secular business world experience** (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication. - After working with many churches, national church associations (National Assoc of Church Design Builders, National Assoc of Church Business Administration, The Church Network, National Assoc of Church Facility Managers, etc.), and ministry organizations through the early 2000s, Mark was propelled to the national stage as a **Church Communication influencer**. - Mark was asked to write [church communication articles](https://beknownforsomething.com/church-communication-articles/) for many magazines, blogs, and websites. Over our history, we’ve published over 860 and counting! - We have always been committed to creative quality. And having fun doing it! That’s why the first year we were open, Mark implemented **Ice Cream Fridays**. When we regularly celebrate our wins. And look forward to a ministry-packed weekend. Join us, be known for eating ice cream (especially on Friday)! If we’re together on a Friday, we’ll treat! ![History of Be Known For Something Church Branding Co. | Ice Cream Friday](https://beknownforsomething.com/wp-content/uploads/2024/08/History-Be-Known-For-Something-Ice-Cream-Friday.jpg "History-Be-Known-For-Something-Ice-Cream-Friday - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") THE CHURCH NETWORK HALL OF FAME - In 2017. Mark was inducted into the National Association of Church Business Administrators (NACBA), **The Church Network Hall of Fame** for Be Known for Something’s significant contribution to the national church. Making history! ![Mark MacDonald The Church Network Hall of Fame | 2017 Be Known for Something History](https://beknownforsomething.com/wp-content/uploads/2024/08/Mark-MacDonald-Hall-of-Fame.jpg "Mark-MacDonald-Hall-of-Fame - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### RECENTLY - *Be Known for Something* became a leader in Church Brand development with the release of [*Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation*](https://beknownforsomething.com/church-branding-book/) which became an [Amazon bestseller](https://www.amazon.com/dp/B0BM3NHDRN) in Church Leadership and Church Growth. A post-COVID edition was released in Nov 2022. And a [Church Branding edition](https://www.amazon.com/dp/B0BM3NHDRN) in 2024. - After working with the **3000+ Florida Baptist Churches** and continuing to influence 1000s of churches through Mark’s role as Executive Director of the Center for Church Communication, *Be Known for Something* is creating innovative products better to serve Pastors, Communicators, and Ministry Leaders. - Over the history of Be Known For Something Church Branding Co. has had **dozens of amazing, creative, and talented people** working full-time, part-time, and under contract. Kurt, Mindy, Tammy, James, Jenny, Alison, Luke, Kyle, Wesley, Brady, Gena, Eric, Stephanie, Daniel, MacKenzie, Kirk, Jay, Daniel, Soumya, and the list goes on and on… and will continue to grow! - In 2020, *Be Known For Something* church branding company was named **Most Influential Church Branding Agency** in North America by Corporate Vision International (Small Business Awards). - Be Known for Something introduced the **Fastest Way to a Church Brand** in 2020. The only company or agency offering something similar! This [2 or 3-day retreat](https://beknownforsomething.com/branding-retreat/) became the most sought-after church branding product — we build the brand quickly with the church’s leadership! - In 2023, Mark MacDonald was asked to [speak](https://beknownforsomething.com/leadership/) at **15 national and regional church conferences**! We continue to have a national impact on the church! - 2024: **23-year anniversary**! God is good. For the gospel! - 2025: Mark was asked to speak at 11 conferences! What a way to celebrate the 24th year. — 900 Church Communication Articles published (and counting) — 90+ podcast guest appearances — 60,000 social media followers and growing! — Over 100 in-person Pastor and Ministry Conferences have asked us to keynote, speak, or lead a practical workshop! Interested in having Mark MacDonald at your event? [Speaking information here](https://beknownforsomething.com/mark-macdonald/) ![Mark MacDonald Speaker and Leadership at 2025 Conferences](https://beknownforsomething.com/wp-content/uploads/2025/04/Speaking_Eleven_Banner_Web.jpg "Speaking_Eleven_Banner_Web - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") A National Voice in Church Logo Branding ### OUR HISTORY CONTINUES - The history of *Be Known for Something®* Church Branding Company continues as we **speak and appear at the largest church communication conferences** and on many of the popular communication and ministry podcasts. All while launching new products and services to help our clients communicate effectively! - In the fall of 2023, we continued to streamline our [church branding products](https://beknownforsomething.com/church-branding-products/) by releasing a simplified [church branding system.](https://beknownforsomething.com/church-branding-system/) 2024 became the biggest year ever for our team. God blessed our history of work! ![Be Known For Something Church Branding Co. | Stay on Brand](https://beknownforsomething.com/wp-content/uploads/2024/08/Be-Known-For-Something-Stay-on-Church-Brand-History.jpg "Be-Known-For-Something-Stay-on-Church-Brand-History - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## Be Part Of Our Future! [ Package ](https://beknownforsomething.com/church-branding-system/) [ OUR BOOK ](https://beknownforsomething.com/church-branding-book/) [ coaching ](https://beknownforsomething.com/coaching/) [ speaking ](https://beknownforsomething.com/mark-macdonald/) [ faqs ](https://beknownforsomething.com/frequently-asked-questions/) ## [Church Branding Products ](https://beknownforsomething.com/church-branding-products/) [ ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/01/Be-Known-For-Something-Logo-Horz-2.webp "Be-Known-For-Something-Logo-Horz-2 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/church-branding-products/) ## [NEW! Web Content Audits ](https://beknownforsomething.com/website-content-audit/) [ ![Website Assessment to Be Found for Something | SEO Principles](https://beknownforsomething.com/wp-content/uploads/2024/01/BFFS_Horz_C_25.webp "BFFS_Horz_C_25 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://beknownforsomething.com/website-content-audit/) ## WE ❤️ OUR CLIENTS ![Courtney Tucker, Dir Communication profile picture](https://beknownforsomething.com/wp-content/uploads/2024/10/Courtney_Tucker-120x120.jpg) Courtney Tucker, Dir Communication First Baptist Lafayette, LA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."* ![Brady Shearer, CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brady-Shearer-120x120.jpg) Brady Shearer, CEO Pro Church Tools ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Discovering our thread, "Don't Pastor Alone," helped align everything we do around one clear message. And that clarity has made all the difference.* ![Mike Hunter, CCA, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike_Hunter-120x120.jpg) Mike Hunter, CCA, Sr Pastor Midland, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Be Known For Something's framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* ![Kevin J Matthews, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kevin_Matthews-120x120.jpg) Kevin J Matthews, Pastor Hillside Baptist Church, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"* ![Carl Barnhill, Founder Owner profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Carl_Barnhill-120x120.jpg) Carl Barnhill, Founder Owner Church Visuals ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* ![Rex Miller, Author, Thought Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rex_Miller-120x120.jpg) Rex Miller, Author, Thought Leader Mindshift, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* ![Gary Chapman, Ph.D., Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Gary_Chapman-120x120.jpg) Gary Chapman, Ph.D., Author The 5 Love Languages ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."* ![Kelly Rose, CCA Executive Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2025/07/Kelly_Rose-120x120.jpg) Kelly Rose, CCA Executive Pastor Central Baptist Beardon ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I always enjoy sitting in your workshops, and your keynote was definitely spot on."* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Man-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“information provided in a lively and relatable way. Loved it! Very useful”* ![Walker Armstrong, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Walker_Armstrong-120x120.jpg) Walker Armstrong, Exec Director Triad Church Network, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”* ![Dr. Rick Blackwood, Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Teaching Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something can elevate a church's focus. Their passion is real for the church."* ![Jon Carlson, Graphic Designer profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jon_Carlson-120x120.jpg) Jon Carlson, Graphic Designer Fox River Church, WI ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… Mark made me feel like a Million Dollars”* ![Kem Meyer, Author profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Kem_Meyer_200-120x120.jpg) Kem Meyer, Author Communication Advocate ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."* ![Josh Starr, Entrepreneur & Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Josh_Starr-120x120.jpg) Josh Starr, Entrepreneur & Pastor Pixel Painters, Scarlet Hope, Shopify Audit ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* ![Dr. James Forsyth, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/James_Forsyth-120x120.jpg) Dr. James Forsyth, Sr Pastor Cedar Springs Presbyterian, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* ![WFX Attendee, Ministry Leader profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman-120x120.jpg) WFX Attendee, Ministry Leader Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Student-Pastor-120x120.jpg) Senior Pastor SBC Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* ![Zack Langley, Student Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Zac_Langley-120x120.jpg) Zack Langley, Student Pastor Cookeville First, TN ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."* ![Dr. Rob Peters, Sr Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Rob_Peters-120x120.jpg) Dr. Rob Peters, Sr Pastor Calvary Baptist Church, NC ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I thank God for Be Known for Something and your work”* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* ![Ben Stapley, Exec Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Stapley-120x120.jpg) Ben Stapley, Exec Pastor The Life Christian Church, NJ ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* ![Noble S. Mosby, Dir Communications profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Noble_Mosby-120x120.jpg) Noble S. Mosby, Dir Communications First Baptist Jonesboro, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* ![Craig Swift, Dir Experience profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Craig_Swift-120x120.jpg) Craig Swift, Dir Experience Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* ![Administrative Lead profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Glasses-120x120.jpg) Administrative Lead Philippines Christian Seminary ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.* ![Laura Ericcsen, Preschool Director profile picture](https://beknownforsomething.com/wp-content/uploads/2025/06/Laura_Ericcsen-120x120.jpg) Laura Ericcsen, Preschool Director Circle of Friends, Vancouver WA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."* ![Matt Every, Lead Minister profile picture](https://beknownforsomething.com/wp-content/uploads/2025/01/Pastor-Matt-Every-120x120.jpg) Matt Every, Lead Minister First Christian Rockwall, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* ![Joe Carbonaro, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Joe_Carbonaro-120x120.jpg) Joe Carbonaro, Exec Director Kingwood UMC, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* ![Mike Ricks, Worship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mike-Ricks-120x120.jpg) Mike Ricks, Worship Pastor Callahan First Baptist, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"* ![Dr. A. Olinger, Sr. Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/08/Ashley_Olinger-120x120.jpg) Dr. A. Olinger, Sr. Pastor Waypoint Church, Kansas City ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* ![Josh King, Dir of Comm profile picture](https://beknownforsomething.com/wp-content/uploads/2024/06/Josh_King-120x120.jpg) Josh King, Dir of Comm Perimeter Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"* ![Dr. Rick Blackwood, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Rick-Blackwood-120x120.jpg) Dr. Rick Blackwood, Pastor Christ Fellowship, FL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* ![Teaching Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-Pastor-Friend-120x120.jpg) Teaching Pastor Presbyterian Church Client, OR ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!* ![Zachary Young, Discipleship Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/Zachary_Young-120x120.png) Zachary Young, Discipleship Pastor CrossRoads Community Church, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!* ![Jim Wagner, Vice-President profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jim_Wagner-120x120.jpg) Jim Wagner, Vice-President EH Events and Publishing ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* ![Ben Trites, Exec Director profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Ben_Trites-120x120.jpg) Ben Trites, Exec Director Bayside Camp, Canada ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“… their creative process has transformed our marketing and communications”* ![WFX Expo Attendee profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Conference_Woman_2-120x120.jpg) WFX Expo Attendee Worship Facilities Expo ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Great speaker, relevant content. Excellent, best speaker of the day!”* ![Senior Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/07/SBC-AA-Pastor-120x120.jpg) Senior Pastor Pastor's Conference, AL ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Every moment with Be Known For Something is well worth the time. I learn something each time.* ![Jeff Nelson, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Jeff_Nelson-120x120.jpg) Jeff Nelson, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* ![Dr. Mel Blackaby, Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Mel-Blackaby-120x120.jpg) Dr. Mel Blackaby, Pastor Jonesboro Baptist Church, GA ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."* ![Rev. Phill Martin, Deputy CEO profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Phill_Martin-120x120.jpg) Rev. Phill Martin, Deputy CEO The Church Network (NACBA), TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* ![Chris Reinolds, Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Chris_Reinolds-120x120.jpg) Chris Reinolds, Mission Strategist Northeast Florida Baptists ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* ![Cathy Hutchison, VP, Marketing profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Cathy_Hutchison-120x120.jpg) Cathy Hutchison, VP, Marketing Acoustic Dimensions, TX ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* ![Brian Schwarberg, Lead Pastor profile picture](https://beknownforsomething.com/wp-content/uploads/2024/03/Brian_Schwarberg-120x120.jpg) Brian Schwarberg, Lead Pastor [Cherry Hills Church, IL](http://cherryhillsfamily.org) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* ![Denise Craig, CCA profile picture](https://beknownforsomething.com/wp-content/uploads/2024/01/Dennis_Craig-1.webp) Denise Craig, CCA CEO, The Church Network ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"* ![Bob Bumgarner, Lead Mission Strategist profile picture](https://beknownforsomething.com/wp-content/uploads/2026/04/Bob_Bumgarner_First_Coast_Churches-120x120.jpg) Bob Bumgarner, Lead Mission Strategist [First Coast Churches](https://firstcoastchurches.com) ![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)![Google](https://cdn.trustindex.io/assets/platform/Google/star/f.svg)*Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* [ more ](https://beknownforsomething.com/testimonials/) Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend! ![CARL BARNHILL](https://beknownforsomething.com/wp-content/uploads/2023/12/Carl_Barnhill.webp) CARL BARNHILL- Founder, Church Visuals Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that! ![DENISE CRAIG, CCA](https://beknownforsomething.com/wp-content/uploads/2023/12/Dennis_Craig.webp) DENISE CRAIG, CCAChief Executive Officer, The Church Network Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME! ![WALKER ARMSTRONG](https://beknownforsomething.com/wp-content/uploads/2023/12/Walker_Armstrong_Baptist_Assoc.webp) WALKER ARMSTRONG "Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church. ![DR. JAMES FORSYTH](https://beknownforsomething.com/wp-content/uploads/2024/01/JamesForsyth-1.webp) DR. JAMES FORSYTHSenior Pastor, Cedar Springs Presbyterian "Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve. ![DR. RICK BLACKWOOD](https://beknownforsomething.com/wp-content/uploads/2024/01/Rick_Blackwoodpng-1.webp) DR. RICK BLACKWOODTeaching Pastor, Christ Fellowship (Miami) I buy into working with [Mark and BeKnownForSomething) 100%. They helped change the trajectory of our church in a significant way." ![BRIAN SCHWARBERG](https://beknownforsomething.com/wp-content/uploads/2024/01/Brian_Schwarberg-1.webp) BRIAN SCHWARBERG-Leadership and Missions Pastor, Cherry Hills Church, Springfield IL --- ### [Sitemap](https://beknownforsomething.com/sitemap/) **Published:** December 16, 2023 **Author:** BKFS **Content:** ## Sitemap ## be knowN for something® content ## Pages - [Links](https://beknownforsomething.com/links/) - [Church Clarity Path](https://beknownforsomething.com/church-clarity-path/) - [Church Clarity Summit](https://beknownforsomething.com/church-clarity-summit/) - [Church Clarity Session](https://beknownforsomething.com/church-clarity-session/) - [Church Secret Shopper](https://beknownforsomething.com/church-secret-shopper/) - [Church Website Audit](https://beknownforsomething.com/church-website-audit/) - [~10 Unchurched Perceptions PDF](https://beknownforsomething.com/unchurched-perceptions-pdf/) - [~Few Listen](https://beknownforsomething.com/few-listen/) - 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[Home | Church Clarity, Church Branding & Church Marketing](https://beknownforsomething.com/) - [~~Shop](https://beknownforsomething.com/shop/) ## Posts - [Church Branding: 7 Ways to Clarify Your Vision](https://beknownforsomething.com/church-branding-7-ways-to-clarify-your-vision/) - [Church Social Media: 7 Ways to Connect](https://beknownforsomething.com/church-social-media-7-ways-to-connect/) - [Church Marketing: 4 Ways to Reach More People](https://beknownforsomething.com/church-marketing-ways-to-be-heard/) - [Church Brand: 3 Essentials for Long-Term Growth](https://beknownforsomething.com/church-brand-3-essentials-for-long-term-growth/) - [Do Not Conform: The Call To Faithful Leadership](https://beknownforsomething.com/do-not-conform-faithful-leadership/) - [Church Growth: 5 Reasons People Choose a Church](https://beknownforsomething.com/church-growth-5-reasons-people-choose-a-church/) - [25 Things Your Community Cares About in 2026](https://beknownforsomething.com/25-things-your-community-cares-about-in-2026/) - [Church Website Images: 4 Essentials Every Church Needs](https://beknownforsomething.com/church-website-images-guide/) - [Church Discipleship Plans: 6 Fixes that Drive Growth](https://beknownforsomething.com/church-discipleship-plans-fixes/) - [Church Change Decisions: 4 Leadership Lessons That Work](https://beknownforsomething.com/church-change-decisions-leadership-lessons/) - [Church Greeter Training: 5 Ways to Improve First Impressions](https://beknownforsomething.com/church-greeter-training-5-ways-to-improve-first-impressions/) - [Church Rebranding: 5 Essentials Every Pastor Needs](https://beknownforsomething.com/church-rebranding-5-essentials-every-pastor-needs/) - [3 Church Audience Priorities That Build Growth](https://beknownforsomething.com/3-church-audience-priorities-that-build-growth/) - [Church Communication Metrics: 5 Key Shifts](https://beknownforsomething.com/church-communication-metrics-5-key-shifts/) - [Mother’s Day Is Over. But Is Your Church Ready For What Happens Next?](https://beknownforsomething.com/church-fathers-day-planning-after-mothers-day/) - [Church Social Media: 5 Ways to Post with Purpose](https://beknownforsomething.com/church-social-media-5-rules-pastors/) - [4 Church Branding Moves That Reach Your Community](https://beknownforsomething.com/church-branding-evangelize-community/) - [25 Church Communication Mistakes We’ve Seen (And How to Avoid Them)](https://beknownforsomething.com/25-church-communication-mistakes-and-how-to-avoid-them/) - [Church Communication: 3 Shifts for How People Listen Today](https://beknownforsomething.com/church-communication-listening-shifts/) - [5 Church SEO Improvements To Expand Your Church](https://beknownforsomething.com/5-church-seo-improvements/) - [Most Churches Will Waste Easter: Here’s Why](https://beknownforsomething.com/easter-church-marketing-mistakes/) - [Church Rebranding: 3 Warnings Before You Begin](https://beknownforsomething.com/church-rebranding-3-warnings-before-you-begin/) - [Church Perception: 3 Cautions For Clarity And Growth](https://beknownforsomething.com/church-perception-3-cautions-for-clarity-and-growth/) - [Church Messaging Clarity: 3 Reasons Your Message Is Ignored](https://beknownforsomething.com/church-messaging-clarity-3-reasons-your-message-is-ignored/) - [Church Digital Marketing Clarity: 6 Ways](https://beknownforsomething.com/church-digital-marketing-clarity-6-ways/) - [25 Things That Didn’t Exist When We Started Helping Churches Communicate](https://beknownforsomething.com/25-things-that-didnt-exist-when-we-started/) - [7 Short-Month Church Communication Wins](https://beknownforsomething.com/church-communication-wins-to-finish-february-strong/) - [Church Communication Starts Before You Speak](https://beknownforsomething.com/church-communication-starts-before-you-speak/) - [Church Communication: How to Bring in Clarity](https://beknownforsomething.com/church-communication-how-to-bring-in-clarity/) - [Church Branding: Why Every Church Is Known for Something](https://beknownforsomething.com/church-branding-why-every-church-is-known-for-something/) - [Church Welcome Video Tips Every Pastor Should Use](https://beknownforsomething.com/church-welcome-video-tips-every-pastor-should-use/) - [Church Member Communication: 5 Essential Strategies](https://beknownforsomething.com/church-member-communication-5-essential-strategies/) - [Why Church Communicator Self Care Matters](https://beknownforsomething.com/why-church-communicator-self-care-matters/) - [When Church Communication Falls on One Pastor](https://beknownforsomething.com/when-church-communication-falls-on-one-pastor/) - [Church Content Checkup: 6 Key Questions](https://beknownforsomething.com/church-content-checkup-6-key-questions/) - [Church Website Strategy for Pastors](https://beknownforsomething.com/church-website-strategy-for-pastors/) - [Church Crisis Communication: A Simple 5-Step Plan](https://beknownforsomething.com/church-crisis-communication-a-simple-5-step-plan/) - [Effective Church Communication: How to Build a Consistent Rhythm](https://beknownforsomething.com/effective-church-communication-how-to-build-a-consistent-rhythm/) - [Christmas Church Communication Strategy: 3 Nativity Lessons](https://beknownforsomething.com/christmas-church-communication-strategy-3-nativity-tips/) - [3 Church Leadership Skills That Transform Your Ministry](https://beknownforsomething.com/3-church-leadership-skills-that-transform-your-ministry/) - [How to Create a Church Marketing Strategy That Reaches Your Community](https://beknownforsomething.com/how-to-create-a-church-marketing-strategy-that-reaches-your-community/) - [Top 10 Church Digital Marketing Strategies for 2026](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2026/) - [True thankfulness: communicating gratitude that connects](https://beknownforsomething.com/true-thankfulness-communicating-gratitude-that-connects/) - [AI Prompts Every Church Communicator Should Be Using](https://beknownforsomething.com/ai-prompts-every-church-communicator-should-be-using/) - [Church Growth Strategy: Clarity That Connects](https://beknownforsomething.com/church-growth-strategy-clarity-that-connects/) - [Why People Really Pick a Church (How to Reach Them)](https://beknownforsomething.com/why-people-really-pick-a-church-how-to-reach-them/) - [Did Jesus have a brand? (Spoiler: Yes. Your Church should too)](https://beknownforsomething.com/did-jesus-have-a-brand-spoiler-yes-your-church-should-too/) - [Why No One’s Listening to Your Church (4 Steps to Fix It)](https://beknownforsomething.com/why-no-ones-listening-to-your-church-4-steps-to-fix-it/) - [Start at the Beginning: 3 Steps to Create a Strong Church Brand](https://beknownforsomething.com/start-at-the-beginning-3-steps-to-create-a-strong-church-brand/) - [Who Are You as a Church? Discover Your Core Values and Thread](https://beknownforsomething.com/who-are-you-as-a-church-discover-your-core-values-and-thread/) - [4 Practical Ways To Get Close To Your Audience](https://beknownforsomething.com/4-practical-ways-to-get-close-to-your-audience/) - [5 Ways to Get Your Church Emails Opened and Read](https://beknownforsomething.com/5-ways-to-get-your-church-emails-opened-and-read/) - [Change: When It Helps and When It Hurts Your Church](https://beknownforsomething.com/change-when-it-helps-and-when-it-hurts-your-church/) - [How to Train Church Greeters to Truly Welcome Visitors](https://beknownforsomething.com/how-to-train-church-greeters-to-truly-welcome-visitors/) - [Who Is My Audience?](https://beknownforsomething.com/who-is-my-audience/) - [Fall Is Here — 3 Tips To Refresh Your Church Website](https://beknownforsomething.com/fall-is-here-3-tips-to-refresh-your-church-website/) - [6 Church Signs To Welcome Guests And Guide Fall Crowds](https://beknownforsomething.com/6-church-signs-to-welcome-guests-and-guide-fall-crowds/) - [Church Fall Launch: 3 Steps Every Pastor & Communicator Needs](https://beknownforsomething.com/church-fall-launch-3-must-do-steps-every-pastor-communicator-needs-right-now/) - [3 Basic (Free) Communication Necessities for the Fall](https://beknownforsomething.com/3-basic-free-communication-necessities-for-the-fall/) - [Pastors, Please Simplify. 5 Steps.](https://beknownforsomething.com/pastors-please-simplify-5-steps/) - [Yikes, People are Listening Differently (3 ways)](https://beknownforsomething.com/yikes-people-listening-differently-3-ways/) - [Church SEO: Branding Terms Defined](https://beknownforsomething.com/branding-terms-defined-seo/) - [3 Tips For Summer Church Communications](https://beknownforsomething.com/summer-church-communications/) - [Church Rebranding: 3 Things to Know (Warning)](https://beknownforsomething.com/church-rebranding-3-things-to-know-warning/) - [3 Necessary Leadership Skills Effective Ministry Requires](https://beknownforsomething.com/3-necessary-leadership-skills-effective-ministry-requires-2/) - [5 Ways to Engage Students During the Summer Break](https://beknownforsomething.com/5-ways-to-engage-students-during-the-summer-break/) - [Church Branding 101: Manage Ministry Logos Without Confusion](https://beknownforsomething.com/church-branding-101-manage-ministry-logos-without-confusion/) - [What does your Church look like?](https://beknownforsomething.com/what-does-your-church-look-like/) - [Sorry, your church doesn’t have a brand](https://beknownforsomething.com/sorry-your-church-doesnt-have-a-brand/) - [Top 10 Church Digital Marketing Strategies for 2025](https://beknownforsomething.com/top-10-church-digital-marketing-strategies-for-2025/) - [Mother’s Day Ideas for your Church](https://beknownforsomething.com/mothers-day-ideas-for-your-church-2/) - [It’s After Easter. Now What? 5 Tips for Church Communication.](https://beknownforsomething.com/its-after-easter-now-what-5-tips-for-church-communication/) - [Essential elements to make a Pastor’s welcome video better](https://beknownforsomething.com/essential-elements-to-make-a-pastors-welcome-video-better/) - [Communicating to a New Member (5 essential tips)](https://beknownforsomething.com/communicating-to-a-new-member-5-essential-tips/) - [Church communication for solo Pastors](https://beknownforsomething.com/church-communication-for-solo-pastors/) - [3 Steps to Plan Your Best Easter Yet](https://beknownforsomething.com/3-steps-to-plan-your-best-easter-yet/) - [Hurry! 10 Steps to a Complete Church Easter Strategy](https://beknownforsomething.com/hurry-10-steps-to-a-complete-church-easter-strategy/) - [5 Ways to Ignite Engagement](https://beknownforsomething.com/5-ways-to-ignite-engagement/) - [Get a New Church Brand? Do These 10 Steps in Order](https://beknownforsomething.com/get-a-new-church-brand-do-these-10-steps-in-order/) - [6 Tips for Growing Your Church with Digital Marketing](https://beknownforsomething.com/6-tips-for-growing-your-church-with-digital-marketing/) - [The Secret Weapon a Pastor Needs for Church Growth](https://beknownforsomething.com/the-secret-weapon-a-pastor-needs-for-church-growth/) - [4 Tips for Growing Your Church With Digital Marketing](https://beknownforsomething.com/4-tips-for-growing-your-church-with-digital-marketing/) - [When Preaching Solutions, Do These Two Things First](https://beknownforsomething.com/when-preaching-solutions-do-these-two-things-first/) - [Resolve: 4 Unexpected Leadership Skills to Master](https://beknownforsomething.com/resolve-4-unexpected-leadership-skills-to-master/) - [3 church website checks that will transform online presence](https://beknownforsomething.com/3-church-website-checks-that-will-transform-online-presence/) - [5 Church Communication Resolutions](https://beknownforsomething.com/5-church-communication-resolutions/) - [Do you speak ‘Guest’? Learning to speak community lingo](https://beknownforsomething.com/do-you-speak-guest-learning-to-speak-community-lingo/) - [Pastor, be found online in 2025 (master Google’s E-E-A-T now)](https://beknownforsomething.com/pastor-be-found-online-in-2025-master-googles-e-e-a-t-now/) - [4 Required Church Website Images](https://beknownforsomething.com/4-required-church-website-images/) - [5 Do’s and 5 Don’ts of Church Communication During the Holidays](https://beknownforsomething.com/5-dos-and-5-donts-of-church-communication-during-the-holidays/) - [Church Branding Essential: Matchy Matchy (4 Areas)](https://beknownforsomething.com/church-branding-essential-matchy-matchy-4-areas/) - [3 Simple Things to Do on Thanksgiving Day](https://beknownforsomething.com/3-surprising-things-thanksgiving-day/) - [Location blindness (why the Church needs to overcome it)](https://beknownforsomething.com/location-blindness-why-the-church-needs-to-overcome-it/) - [Effective Church Marketing: Reach More People in Your City (8 Ways)](https://beknownforsomething.com/effective-church-marketing-reach-more-people-in-your-city-8-ways/) - [Church, stop being the best-kept secret (why and how)](https://beknownforsomething.com/church-stop-being-the-best-kept-secret-why-and-how/) - [Church welcoming with the “5D Theory” of church attendance](https://beknownforsomething.com/church-welcoming-with-the-5d-theory-of-church-attendance/) - [Every Church Needs to Know Their Reach Area (Here’s Why)](https://beknownforsomething.com/every-church-needs-to-know-their-reach-area-heres-why/) - [3 Christmas Communication Tips (from Nativity passages)](https://beknownforsomething.com/3-christmas-communication-tips-from-nativity-passages/) - [5 Leadership Communication Challenges (How to Overcome Them)](https://beknownforsomething.com/5-leadership-communication-challenges-how-to-overcome-them/) - [5 Communication Skills Every Church Leader Must Practice](https://beknownforsomething.com/5-communication-skills-every-church-leader-must-practice/) - [Creating an effective crisis communication plan for a church (5 simple steps)](https://beknownforsomething.com/creating-an-effective-crisis-communication-plan-for-a-church-5-simple-steps/) - [A Practical Guide to Color Models (RGB, HEX, PMS, CMYK)](https://beknownforsomething.com/a-practical-guide-to-color-models-rgb-hex-pms-cmyk/) - [Navigating Change in your Church (Communication Strategies that work)](https://beknownforsomething.com/navigating-change-in-your-church-communication-strategies-that-work/) - [A Simple Formula to Keep and Improve Your Church Bulletin](https://beknownforsomething.com/a-simple-formula-to-keep-and-improve-your-church-bulletin/) - [10 HR Tips for Creating and Managing Creative Teams](https://beknownforsomething.com/10-hr-tips-for-creating-and-managing-creative-teams/) - [Church Rebranding: A Simple Secret Formula for Pastors](https://beknownforsomething.com/church-rebranding-a-simple-secret-formula-for-pastors/) - [Compelling website content: A simple formula for Pastors](https://beknownforsomething.com/compelling-website-content-a-simple-formula-for-pastors/) - [Creating Compelling Social Media and Website Graphics (Simple Formula)](https://beknownforsomething.com/creating-compelling-social-media-and-website-graphics-simple-formula/) - [5 Reasons Every Church Needs a Crisis Communication Plan](https://beknownforsomething.com/5-reasons-every-church-needs-a-crisis-communication-plan/) - [Church Communication Tips in an Election Year](https://beknownforsomething.com/church-communication-tips-in-an-election-year/) - [5 Places of Decision Where Churches Must Communicate Better](https://beknownforsomething.com/5-places-of-decision-where-churches-must-communicate-better/) - [3 Things You Didn’t Know a Church Website Could Do](https://beknownforsomething.com/3-things-you-didnt-know-a-church-website-could-do/) - [Does a Church need marketing? (maybe it doesn’t)](https://beknownforsomething.com/does-a-church-need-marketing-maybe-it-doesnt/) - [4 Church Social Media tips for the Summer](https://beknownforsomething.com/4-church-social-media-tips-for-the-summer/) - [Stop the Church QR-Code Madness](https://beknownforsomething.com/stop-the-church-qr-code-madness/) - [Photo File Formats: A Ministry Guide (How to Change Them)](https://beknownforsomething.com/photo-file-formats-a-ministry-guide-how-to-change-them/) - [Burnout Self-Care for the Church Communicator](https://beknownforsomething.com/burnout-self-care-for-the-church-communicator/) - [5 Communication Tips so our Churches don’t lose Preteens](https://beknownforsomething.com/5-communication-tips-so-our-churches-dont-lose-preteens/) - [5 ways to communicate to the “Nones” who aren’t listening](https://beknownforsomething.com/5-ways-to-communicate-to-the-nones-who-arent-listening/) - [5 Church Social Media Secrets for an Effective Post](https://beknownforsomething.com/5-church-social-media-secrets-for-an-effective-post/) - [Hold on to first-time guests (7 retention tips)](https://beknownforsomething.com/hold-on-to-first-time-guests-7-retention-tips/) - [5 Required Branding Elements Every Church Must Control](https://beknownforsomething.com/5-required-branding-elements-every-church-must-control/) - [Image Resolution: A Ministry Guide](https://beknownforsomething.com/image-resolution-a-ministry-guide/) - [Establishing a New Rhythm for Church Communication](https://beknownforsomething.com/establishing-a-new-rhythm-for-church-communication/) - [Church Communication Trends for 2024 (Get Ahead of Them)](https://beknownforsomething.com/church-communication-trends-for-2024-get-ahead-of-them/) - [What the unchurched thinks about church (9 discoveries)](https://beknownforsomething.com/what-the-unchurched-thinks-about-church-9-discoveries/) - [5 Social Media Rules for a Pastor’s Personal Presence](https://beknownforsomething.com/5-social-media-rules-for-a-pastors-personal-presence/) - [Finding a Niche as a Church Leader and Local Church](https://beknownforsomething.com/finding-a-niche-as-a-church-leader-and-local-church/) - [Crisis Church Communication (4 Tips for Pastors)](https://beknownforsomething.com/crisis-church-communication-4-tips-for-pastors/) - [Evaluating Church Content Before Communicating it (6 Questions)](https://beknownforsomething.com/evaluating-church-content-before-communicating-it-6-questions/) - [Communicating Unity in Mission and Ministry](https://beknownforsomething.com/communicating-unity-in-mission-and-ministry/) - [5 Practical Steps to Creating a Church Logo](https://beknownforsomething.com/5-practical-steps-to-creating-a-church-logo/) - [Communicating to Make Your Church a 7-day Destination](https://beknownforsomething.com/communicating-to-make-your-church-a-7-day-destination/) - [Church Management System: What a Church must Communicate](https://beknownforsomething.com/church-management-system-what-a-church-must-communicate/) - [5 Must-do tips for Engaging Students at your Church](https://beknownforsomething.com/5-must-do-tips-for-engaging-students-at-your-church/) - [4 Ways to Uplift Others and Uplift Yourself Too (self-care tips)](https://beknownforsomething.com/4-ways-to-uplift-others-and-uplift-yourself-too-self-care-tips/) - [10 Unexpected Ways to Communicate Pastor Appreciation](https://beknownforsomething.com/10-unexpected-ways-to-communicate-pastor-appreciation/) - [5 Steps for Planning Achievable Church Communication Timelines](https://beknownforsomething.com/5-steps-for-planning-achievable-church-communication-timelines/) - [4 Practical Editing Tips for Church Content](https://beknownforsomething.com/4-practical-editing-tips-for-church-content/) - [Should “GIVE” be in your church website main menu?](https://beknownforsomething.com/should-give-be-in-your-church-website-main-menu/) - [7 Essential Rules for an Effective Church Greeters Ministry](https://beknownforsomething.com/7-essential-rules-for-an-effective-church-greeters-ministry-3/) - [4 Reasons Most Don’t Hear What the Church Says](https://beknownforsomething.com/4-reasons-most-dont-hear-what-the-church-says/) - [4 things your church email newsletter MUST do every time](https://beknownforsomething.com/4-things-your-church-email-newsletter-must-do-every-time/) - [How to write better (5 writing tips for articles, sermons, etc.)](https://beknownforsomething.com/how-to-write-better-5-writing-tips-for-articles-sermons-etc/) - [6 ways to instantly know if your Church Website needs help](https://beknownforsomething.com/6-ways-to-instantly-know-if-your-church-website-needs-help/) - [Preaching to Personas (why you can’t preach to everyone)](https://beknownforsomething.com/preaching-to-personas-why-you-cant-preach-to-everyone/) - [5 ways to improve your church visitor’s card](https://beknownforsomething.com/5-ways-to-improve-your-church-visitors-card/) - [4 Pages You Must Have on a Church Website](https://beknownforsomething.com/4-pages-you-must-have-on-a-church-website/) - [Using AI in Pastoral Ministry (ChatGPT): Reach More, Ethically](https://beknownforsomething.com/using-ai-in-pastoral-ministry-chatgpt-reach-more-ethically/) - [Keeping Church Volunteer Morale High (5 Tips)](https://beknownforsomething.com/keeping-church-volunteer-morale-high-5-tips/) - 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Church social media content requires branding](https://beknownforsomething.com/stop-church-social-media-content-requires-branding/) - [Leading a Ministry Online: 5 Communication Tips](https://beknownforsomething.com/leading-a-ministry-online-5-communication-tips/) - [5 Church Logo Ideas Free to Use for your Church](https://beknownforsomething.com/5-church-logo-ideas-free-to-use-for-your-church-2-2/) - [Church, how to generate a QR code and 5 tips for using them](https://beknownforsomething.com/church-how-to-generate-a-qr-code-and-5-tips-for-using-them/) - [3 Steps for a Pastor to Communicate in a Small Church](https://beknownforsomething.com/3-steps-for-a-pastor-to-communicate-in-a-small-church/) - [Your church doesn’t need a printed bulletin (3 reasons)](https://beknownforsomething.com/your-church-doesnt-need-a-printed-bulletin-3-reasons/) - [3 Church Fundraising Ideas to Overcome Attention Challenges](https://beknownforsomething.com/3-church-fundraising-ideas-to-overcome-attention-challenges/) - [Church welcome time: 5 essentials to include](https://beknownforsomething.com/church-welcome-time-5-essentials-to-include/) - [3 Things People Need to Know about Your Church](https://beknownforsomething.com/3-things-people-need-to-know-about-your-church/) - [4 Communication Essentials](https://beknownforsomething.com/4-communication-essentials/) - [How to do a church welcome well (5 Tips)](https://beknownforsomething.com/how-to-do-a-church-welcome-well-5-tips/) - [Your Church Communication Strategy Checklist](https://beknownforsomething.com/your-church-communication-strategy-checklist/) - [Is Church Branding Scriptural?](https://beknownforsomething.com/is-church-branding-scriptural/) - [Communication ideas: thinking outside of the (church) box](https://beknownforsomething.com/communication-ideas-thinking-outside-of-the-church-box/) - [1 simple end-of-year church website fix](https://beknownforsomething.com/1-simple-end-of-year-church-website-fix/) - [5 church email mistakes to avoid weekly](https://beknownforsomething.com/5-church-email-mistakes-to-avoid-weekly/) - [3 Ways to Say Merry Christmas to a Congregation](https://beknownforsomething.com/3-ways-to-say-merry-christmas-to-a-congregation/) - [Get Noticed! 6 Tips for naming your Church Christmas Event](https://beknownforsomething.com/get-noticed-6-tips-for-naming-your-church-christmas-event/) - [What should a church be known for? 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From UI/UX to SEO. **Choose from:** [Website Assessment](https://beknownforsomething.com/website-assessment/) [Website Content](https://beknownforsomething.com/website-content-audit/) [Be FOUND for Something](https://befoundforsomething.com/) [SEO Coaching](https://beknownforsomething.com/website-content-audit/) ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Web-Banners-Design.png "Web-Banners-Design - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Once you discover your thread, your church needs a visual wrapper (**logo**) and a clearly defined brand fence guide (**brand guide**). Our designers are award-winning! **Choose from:** [Logo System](https://beknownforsomething.com/church-logo-system/) Brand Guide Signage & More ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Web-Banners-Speaking.png "Web-Banners-Speaking - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Mark MacDonald, communication sage, is a sought-after Speaker. He’s known for his highly-practical sessions and workshops. From **Keynotes** to interactive small groups. **Choose from:** [Retreats](https://beknownforsomething.com/branding-retreat/) [Keynotes & Workshops](https://beknownforsomething.com/mark-macdonald/) ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Web-Banners-Swag.png "Web-Banners-Swag - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") Be Known for Something church logo branding agency is known for our **swag**! Weren’t fortunate to win something at a conference? Purchase limited-edition products here. **Choose from:** Tees Notepads [Books](https://beknownforsomething.com/church-branding-book/) - Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy has been profoundly helpful to our church. -- Sr Teaching Pastor ## What is Church Branding? ## Why Us? ![Church Branding Book | Be Known For Something | Reconnect with Community by Revitalizing Your Church's Reputation | Post-COVID edition](https://beknownforsomething.com/wp-content/uploads/2024/03/Church-Branding-Book-on-White-566x800.jpg "Church-Branding-Book-on-White - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ## \#2 Amazon Bestselling Book in Church Leadership (Church Branding) ## Our Complete Branding Product in a Book #### Be Known for Something *Reconnect with Community by Revitalizing Your Church’s Reputation* Post-COVID Edition [Mark MacDonald](mailto:mark@beknownforsomething.com), one of America’s leading voices about effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation. *Be Known For Something* uses fascinating stories to help you discover a unique communication thread that will: • Revitalize your church reputation • Simplify church messaging • Tear down ministry silos • Attract people to your church Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community. The book is **an easy-to-lead, easy-to-read guide** that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with *[Be Known for Something](https://bit.ly/BKFSPCBook).* [ AMAZON ](https://www.amazon.com/dp/B0BM3NHDRN) ## We Love Churches of All Sizes ##### LIMITED BUDGET? ASK US FOR A CUSTOM PROJECT BASED ON YOUR BUDGET [ Discovery Zoom ](https://tidycal.com/markmac1023/discovery-zoom) [ Contact US ](https://beknownforsomething.com/contact/) --- ### [Privacy Policy](https://beknownforsomething.com/privacy-policy/) **Published:** December 16, 2023 **Author:** BKFS **Content:** ## privacy policy ## Our Legal policies for privacy ## Privacy is important to us. And you. Basically; we don’t share your information. You should feel VERY safe here. We use it to help create a [Church Communication](https://beknownforsomething.com/church-branding-system/) and [Church Branding](https://beknownforsomething.com/church-branding/) website that you’ll love! But our lawyers want us to post all this legal jargon to clarify our privacy policy. **What information do we collect?** We collect information from you when you place an order, subscribe to our newsletter, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. **What do we use your information for?** Any of the information we collect from you may be used in one of the following ways: ; To personalize your experience (your information helps us to better respond to your individual needs) ; To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) ; To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) ; To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. ; To administer a contest, promotion, survey, or other site feature ; To send periodic emails The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. **How do we protect your information?** We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers. **Do we use cookies?** Yes (Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. 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However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. **Third-party links** Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. **California Online Privacy Protection Act Compliance** Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. **Children’s Online Privacy Protection Act Compliance** We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older. **Terms and Conditions** Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at [https://www.beknownforsomething.com](https://beknownforsomething.com/) **Your Consent** By using our site, you consent to our online privacy policy. **Changes to our Privacy Policy** If we decide to change our privacy policy, we will update the Privacy Policy modification date below. This policy was last modified on August 19, 2020 More information or questions? [Contact us](https://beknownforsomething.com/contact/). *This policy is powered by Trust Guard PCI compliance scans.* --- ## Portfolio ### [CHURCH OF THE CROSS](https://beknownforsomething.com/portfolio/church-of-the-cross/) **Published:** March 28, 2025 **Author:** BKFS **Content:** ![Lutheran Church of the Cross Church Logo | Practical. Faith.](https://beknownforsomething.com/wp-content/uploads/2025/03/Lutheran-Church-of-the-Cross-Lg-1236x800.png "Lutheran-Church-of-the-Cross-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Lutheran Church of the Cross in Altoona, Iowa,** partnered with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to clarify their message and create a visual brand (a simple and memorable church logo) that works seamlessly with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT LUTHERAN CHURCH OF THE CROSS DISCOVERED:** ### • AUDIENCE Altoona, Iowa, is home to families and individuals who value hard work, community, and faith that leads to action. They are practical people—rooted in their beliefs but always looking for ways to live them out. This audience doesn’t just want to hear about faith on Sundays; they want to put it into practice throughout their daily lives. They seek a church that is welcoming, engaging, and ready to equip them with real ways to integrate their faith into family, work, and service. They believe faith should shape their decisions, guide their actions, and impact their community. **Lutheran Church of the Cross** is that kind of church. • THREAD Today, when many believers struggle to bridge the gap between what they believe and how they live, they need a church that makes faith practical. They don’t just want theological discussions; they want to apply God’s truth to their daily lives. *Practical. Faith.* speaks directly to this need. **Lutheran Church of the Cross** is where faith moves beyond theory and into action—through vibrant ministries that serve people, strong biblical teaching that leads to transformation, and a community that actively lives out the Gospel. This church doesn’t just talk about faith; it demonstrates it. In homes, workplaces, schools, and service projects, faith is put into motion. The message is clear: living for Christ isn’t complicated—it’s practical. ### • VISUAL BRANDING **Lutheran Church of the Cross’** church logo is a bold, striking emblem that reflects its mission. At the center stands the cross, the ultimate symbol of faith. Encircling it is a unique double-circle design, where the outer “C” represents both “Church” and “Cross,” reinforcing their identity. This circular form symbolizes unity, continuity, and movement—faith that is lived out daily, not confined to a single moment or place. The design is clean, modern, and easily recognizable, making it a powerful representation of a church that puts faith into action. This visual identity communicates strength, commitment, and the unbroken connection between belief and practice. Just as the church itself is active in the lives of its people, the logo visually reinforces the message of *Practical. Faith.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST JONESBORO](https://beknownforsomething.com/portfolio/first-baptist-jonesboro/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Jonesboro-Logo_Lg-1236x800.webp "Jonesboro-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Jonesboro** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST BAPTIST JONESBORO DISCOVERED:** ### • AUDIENCE What was once a predominantly Caucasian area has now become diversified with a vibrant population of many ethnicities. Rather than settling for their historically, mainly-white congregation, the dynamic ministry leaders chose to reach out to everyone in the community… to share the love of Christ with all people and truly do *Life. Together.* ### • THREAD Paths crisscross as life is conducted together with others, creating a mosaic that represents a diverse community doing business, enjoying leisure time, and exploring their spiritual side. The cross that appears within the symbol demonstrates their core belief that, through Christ’s sacrificial death on the cross, we are able to do *Life. Together.* Think community, life, work, and church have to be divided? Think again. This is the place that brings *Life. Together.* ### • VISUAL BRANDING Why a circle? Because there are no “corners” in their ministries. Together, life unfolds in the openness of conversation and transparency found within the teachings of Scripture. This contemporary symbol also represents the traditional stain-glassed windows that adorn their beautiful buildings. The hand script of their thread tagline demonstrates a personalization of the benefits offered at this church. We… can do *Life. Together.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST COAST CHURCHES](https://beknownforsomething.com/portfolio/first-coast-churches/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/First-Coast-Churches-Logo-Portfolio-Lg-1236x800.webp "First-Coast-Churches-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **NON-PROFIT ORGANIZATION LOGO (VISUAL BRAND)** **First Coast Churches** worked with the award-winning Be Known for Something non-profit organization branding team to create a visual brand (a simple and memorable organizational logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a non-profit or organizational logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great branding for an organization starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable organization logo (visual brand) to match. ### **HERE’S WHAT FIRST COAST CHURCHES DISCOVERED:** ### • AUDIENCE Formerly called the Jacksonville Baptist Association (JBA), their leadership approached the Be Known for Something team to research, rename, and rebrand this dynamic collection of over 200 Baptist churches in Northeast Florida. With the decline of many Southern Baptist associations across the United States, JBA’s leadership wanted to assess its strengths and weaknesses to pivot to something new. A non-profit organization that would be valued, relevant, and needed. What they discovered? Many pastors desired close fellowship with others like them who were wrestling with similar challenges. But, sadly, many pastors were left feeling lonely and trying to solve their issues. This was coupled with the issue that many weren’t fully aware of the benefits of being in the association! However, they *were* looking to be part of a group of pastors, wanting guidance, and ultimately seeking encouragement and motivation. The JBA was willing to do what it would take to *be* that organization. First Coast Churches was birthed. So pastors wouldn’t feel alone. ### • THREAD First Coast Churches have become a place where ministry leaders of Northeast Florida (also called the First Coast) gather to learn and be encouraged. First Coast Churches’ pastors *Don’t Pastor Alone*. While seeking the fellowship that’s so needed, they also discover best practices and instruction for ministry and navigating the complexities of leading a church. First Coast Churches feels more like a network of like-minded pastors than an old-school-sounding association. They have unified their purpose under their thread. Because no one likes feeling alone. *Don’t Pastor Alone.* ### • VISUAL BRANDING With their new name and a defining thread, a simple approach was needed for the First Coast Church’s logo. In focus groups, the Be Known for Something team listened to pastors. They wanted to be heard and also given the opportunity to talk through ministry challenges. What better symbol to use for the First Coast Church logo: a speech bubble. The resulting logo felt simple, modern, professional, and was easy to recognize in all sizes. The bold speech bubble logo was the perfect place for the thread. When a Pastor seeks a conversation, and they engage fellow leaders, they won’t feel like they’re alone. Great things happen. Fellowship. The simple color palette comes from the natural beachscapes along the First Coast. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect non-profit organization brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Non-Profit Organization Logo --- ### [CEDAR SPRINGS PRESBYTERIAN](https://beknownforsomething.com/portfolio/cedar-springs-presbyterian/) **Published:** January 28, 2025 **Author:** BKFS **Content:** ![Cedar Springs Presbyterian Church Logo by Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2025/01/Cedar-Springs-Presbyterian-Logo-Lg-1236x800.png "Cedar-Springs-Presbyterian-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Cedar Springs Presbyterian** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT CEDAR SPRINGS PRESBYTERIAN CHURCH DISCOVERED:** ### • AUDIENCE Knoxville, Tennessee, is a vibrant community that blends Southern hospitality with a growing urban energy. Known for its scenic beauty, thriving arts scene, and outdoor adventures, it’s a city of diverse families, deep-thinking professionals, and inquisitive students seeking connection, understanding, and purpose. Amid life’s busyness and challenges, Knoxville needs a church that answers questions as they provide a spiritual anchor. People aren’t looking to scrape the surface. Especially when it’s about life, spirituality, and religion. ### • THREAD With the community’s desire for meaningful connection, understanding, and purpose, the community needs a church that’s about living differently. Through deep understanding. By focusing on deep faith, authentic relationships, and intentional living, the church invites people to go beyond surface-level existence. **Cedar Springs Presbyterian’s** total approach — integrating spiritual growth, community impact, and personal development — meets Knoxville’s values of authenticity and relational warmth, offering a compelling vision of a life rooted in Christ’s transformative love. **Cedar Springs** inspires individuals to live with depth, purpose, and eternal significance. *Live Deeply.* ### • VISUAL BRANDING To accompany and represent the thread of *Live Deeply*, **Cedar Springs Presbyterian Church** needed a simple symbol that represents their strong, deep-teaching Christian faith. The **Cedar Springs Presbyterian** logo, a stylized Celtic high cross, beautifully reflects the church’s thread of *Live Deeply.* What a visual brand should do! The intricate design of the cross, with its loop and tandem patterns, symbolizes the eternal and complementary nature of faith, life, and community. Rooted in ancient Christian traditions, like the Presbyterian church, the logo reminds us of the depth of God’s love and the richness of His grace. The cross also speaks to a life centered on Christ, inviting Knoxville to embrace a faith that permeates deeply into every aspect of living. This logo is a visual call to move beyond surface spirituality into a life of lasting purpose and connection. *Live Deeply.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [CHURCH VISUALS](https://beknownforsomething.com/portfolio/church-visuals/) **Published:** January 28, 2025 **Author:** BKFS **Content:** ![Church Visuals Logo by Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2025/01/Church-Visuals-Logo-Lg-1235x800.png "Church-Visuals-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **ORGANIZATION LOGO (VISUAL BRAND)** **Church Visuals (formerly Twelve Thirty Media)** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team and their own design team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Does your organization need a logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great organization branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (potential community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT CHURCH VISUALS DISCOVERED:** ### • AUDIENCE Ministry leaders often feel overwhelmed trying to visually communicate the Gospel in a media-driven world. Without stunning visuals that matter (because they communicate the Gospel), their message risks being overlooked. What no ministry leader would want! That’s why **Twelve Thirty Media** became **Church Visuals —** with the help of the Be Known For Something team — a name that more clearly reflects their mission and product. It’s bold and simple — telling the world what they do. ### • THREAD Offering custom media, a vast gallery of ready-made graphics, and expert video training, **Church Visuals** equips churches to create impactful, Gospel-centered visuals without the stress. Their name change and thread capture their commitment to helping ministries stand out and connect in an age of distraction. With **Church Visuals**, your message shines, your ministry thrives, and you stay focused on what truly matters. Why? Because *Your Visuals Matter.* ### • VISUAL BRANDING The **Church Visuals** design team and **Be Known For Something** branding team worked together to create the icon of the play symbol with the bold company name and thread. The play symbol is made up of 3 units in colors that represent the 3 product areas that **Church Visuals** offer the overwhelmed ministry leader. This visual brand is bold, simple, and confident. Like good visuals that matter for the Gospel should be. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect organization’s brand for your audience. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Company Logo --- ### [CROSSROADS COMMUNITY CHURCH](https://beknownforsomething.com/portfolio/crossroads-community-church/) **Published:** January 28, 2025 **Author:** BKFS **Content:** ![Crossroads Community Church Logo by Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2025/01/Crossroads-Community-Church-Logo-Lg-1235x800.png "Crossroads-Community-Church-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Crossroads Community Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team and their creative staff to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT CROSSROADS COMMUNITY CHURCH DISCOVERED:** ### • AUDIENCE Life can feel overwhelming as you work hard to build a better future for your family. At **Crossroad Community Church**, they understand the desire for more — a deeper connection, purpose, and hope. Church for them, on various Texas-based campuses, provides a place where young families and first-generation Americans can find encouragement, support, and a spiritual foundation to help navigate life’s challenges. Together, they explore how faith in Jesus can transform lives, strengthen families, and bring lasting peace and joy. To celebrate the journey and help take the next steps toward a better life. With the church focusing on the spiritual as the foundation to so much more! ### • THREAD *Finding a Better Life* is more than a tagline; it’s the heartbeat of **Crossroad Community Church**. Working with the ministry team of **Crossroads Community Church**, their team discovered their thread! It speaks to the dreams of young families and first-generation Americans striving to create a brighter future. Life can feel uncertain, but faith provides the hope, direction, and strength to navigate challenges. At **Crossroads Community Church**, they offer practical guidance, spiritual truth, and a welcoming community that helps them experience the transformative power of faith. Here, the audience *Finds a Better Life* rooted in Christ, for today and tomorrow. ### • VISUAL BRANDING The circle that establishes the church logo symbol, demonstrates family and community. **Crossroads Community Church’s** design team collaborated with the Be Known For Something Design Studio to create the intersection of 4 lines inside the circle to say “Crossroads” but also the subtle cross that communicates that a *Better Life* can be found only at the cross of Christ. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST ADA](https://beknownforsomething.com/portfolio/first-baptist-ada/) **Published:** January 28, 2025 **Author:** BKFS **Content:** ![First Baptist Ada Logo by Be Known For Something](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Baptist-Ada-Logo-Lg-1236x800.png "First-Baptist-Ada-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Ada** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST BAPTIST ADA DISCOVERED:** ### • AUDIENCE Ada, Oklahoma, is a vibrant community that values progress and enjoying life along the way. Nestled in the scenic beauty of south-central Oklahoma, Ada offers a balance of small-town charm and modern amenities. Residents are upwardly driven, seeking opportunities for career growth, quality education, and personal development. Families appreciate the safe environment, strong community connections, and recreational options for children. They know it’s going to be a journey, but they’re willing to do it. Goals include building lasting relationships, achieving professional success, and creating a fulfilling life while enjoying the journey within a supportive community. They need Jesus. And a great church like **First Baptist Ada**. Ultimately, they need to be *Loving the Journey*. ### • THREAD **First Baptist Church Ada** meets a vital need in the community by providing a place where people can grow spiritually, find genuine connections, and navigate life’s journey with purpose. In a fast-paced world, Ada’s residents long for deeper meaning and encouragement. The church offers support through Christ-centered teaching, compassionate outreach, and programs for all life stages. From fostering stronger families to equipping individuals with hope and guidance, **First Baptist Church Ada** serves as a beacon of love and stability. The community seeks to thrive together while embracing faith and shared experiences. *Loving the Journey.* ### • VISUAL BRANDING Like the roads converging through Ada, the **First Baptist Church’s** logo embodies a pivotal intersection—a decision point guiding people in the right direction on their journey. Where to? At the heart of the logo is the cross, symbolizing where every journey should begin and where weary travelers find redemption after long paths lead to dead ends. The intersecting lines reflect life’s diverse journeys, entering from various directions, yet all converging on the hope of the Gospel (the Cross). This visual brand captures the church’s mission: to guide individuals and families toward Christ as they navigate the road ahead with purpose and faith. As they are *Loving the Journey.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST COOKEVILLE](https://beknownforsomething.com/portfolio/first-baptist-cookeville/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![First Baptist Cookeville Logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Baptist-Cookeville-Logo-Lg-1235x800.png "First-Baptist-Cookeville-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Cookeville** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST BAPTIST COOKEVILLE DISCOVERED:** ### • AUDIENCE Finding a sense of belonging in a new community can feel overwhelming, especially for families and individuals looking for meaningful connections. In Cookeville, Tennessee, opportunities abound to build relationships through schools, churches, and local events. Newcomers (as well as people feeling lonely or disconnected) often seek a supportive network, activities for all ages, and a welcoming environment that makes them feel at home. Concerns about navigating an unfamiliar area and establishing roots can be eased by the **FBC Cookeville**’s friendly atmosphere and strong community spirit. Maybe a church is the place community can discover its place and contribute to a thriving, connected community! ### • THREAD Many long for a place where they feel known, valued, and connected. In a fast-moving world, it’s easy to feel lost or uncertain about where we truly belong. **First Baptist Cookeville** exists to help individuals and families find meaningful relationships, grow in faith, and discover their purpose in Christ. Through worship, small groups, ministries, and outreach, the church creates opportunities for people to engage and build lasting community. At **First Baptist Cookeville**, it’s not just about attending church—it’s about discovering where you fit into God’s greater story. That’s why the church is committed to helping everyone experience *Finding My Place.* ### • VISUAL BRANDING **First Baptist Cookeville’s** logo visually reflects its mission of *Finding My Place* (as a logo should)! At its core, a circle represents community, unity, and belonging — a reminder that everyone has a place at **First Baptist Cookeville**. Within the circle, several lines originate from different points, symbolizing the diverse backgrounds and life experiences of those who come to the church. As the lines move upward, they begin to align, running parallel toward a shared purpose. For the Gospel. This design beautifully illustrates the journey of finding connection, faith, and community at the church — no matter where you start, you can take meaningful steps toward *Finding my Place.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST FORT SMITH](https://beknownforsomething.com/portfolio/first-baptist-fort-smith/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![First Baptist Fort Smith logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Baptist-Fort-Smith-Church-Logo-Lg-1235x800.png "First-Baptist-Fort-Smith-Church-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Fort Smith** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo). And decided they didn’t need a thread. Instead, they requested a professional, simple, unique logo system (to match their limited budgets). Yes, we do [logo projects](https://beknownforsomething.com/church-logo-design/) without doing a full [church branding package](https://beknownforsomething.com/church-branding-package/)! **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding requires a professional, scalable, and memorable church logo (visual brand) that your congregation and community will love. ### **HERE’S WHAT FIRST BAPTIST FORT SMITH DISCOVERED IN THE LOGO PROCESS:** The simple, yet distinguished, visual identity of **First Baptist Fort Smith** is a refined blend of history and modern professionalism. Rooted in the rich heritage of Fort Smith, Arkansas, the church’s branding exudes a sense of tradition while maintaining a simple and elegant aesthetic. Instead of a traditional logo symbol with words, the church’s primary mark is a beautifully crafted, personalized script that reflects the warmth and authenticity of the community. A particularly clever and meaningful touch in the script is the final “t” in “Baptist,” which subtly forms a larger cross (to balance the capital F at the beginning). This intentional design decision underscores the church’s core message — the Gospel — without being overly stylized. It serves as a visual cue to the faith that defines the congregation of **First Baptist Fort Smith**, a place where every visitor will clearly hear about Jesus. To complement the script wordmark, and provide a recognizable visual element, the Be Known For Something church branding team recommended a badge-style logo as well. This design choice offers a flexible and professional “emblem” for various applications when a symbol is needed. **LIMITED BUDGET? YOU can get the Be Known for Something team to create a UNIQUE church visual brand for your congregation’s needs. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** ![First Baptist Fort Smith logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Baptist-Fort-Smilth-Logo-Sm-300x300.png "First-Baptist-Fort-Smilth-Logo-Sm - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ OUR LOGO PROCESS ](https://beknownforsomething.com/church-logo-design/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST LAFAYETTE](https://beknownforsomething.com/portfolio/first-baptist-lafayette/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![First Baptist Lafayette church logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Baptist-Lafayette-Logo-Lg-1236x800.png "First-Baptist-Lafayette-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Lafayette** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST BAPTIST LAFAYETTE DISCOVERED:** ### • AUDIENCE In Lafayette, Louisiana, a region steeped in Catholic tradition, many individuals are grappling with a sense of disenchantment toward established religious practices. This disillusionment, partly fueled by concerns over transparency and extra-biblical teaching has led some to seek deeper spiritual fulfillment through direct engagement with scripture and a desire for authentic community connections. Beyond spiritual needs, there is a pronounced demand for practical support in daily life, encompassing financial assistance, family guidance, and mental health services. The perfect opportunity for a gospel-centered church like **FBC Lafayette** to be focused on authenticity. ### • THREAD Lafayette’s deep Catholic heritage has shaped generations, yet many today feel disconnected — longing for something deeper than tradition alone can offer. They seek truth, not just ritual. They crave belonging, not just attendance. They want practical support for raising families, financial struggles, and navigating life’s uncertainties. **First Baptist Lafayette** is that gospel-centered church that steps into this need — offering authentic community, scriptural truth, and real-life support — resonating with those searching for more. Young families, professionals, and lifelong residents alike are drawn to authentic faith that is both relevant and transformational. Today is full of empty promises, they’re looking for something real. They’re looking to *Find Real Meaning.* ### • VISUAL BRANDING The **First Baptist Lafayette** logo is a bold, yet simple, representation of its thread and mission. At its core is a circle, symbolizing wholeness, unity, and the community to be discovered. Within it, a cross stands proudly at the center, the unmistakable foundation of gospel-centered faith. Flowing toward the cross are various pathways, subtly suggesting the many journeys people take in their search for truth. But eventually, discover the One Way at the cross. Seekers discover that the quest for real meaning leads to the same place: Jesus. It’s a dynamic design that instantly communicates the church’s thread — helping people F*ind Real Meaning* through the Gospel. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [WAYPOINT CHURCH](https://beknownforsomething.com/portfolio/waypoint-church/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![Waypoint Church logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/Waypoint-Church-Logo-Lg-1236x800.png "Waypoint-Church-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Waypoint Church (formerly Country Meadows Baptist) of Kansas City, Missouri** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to rename, and create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT WAYPOINT CHURCH DISCOVERED:** ### • AUDIENCE The Kansas City, Missouri community where **Country Meadows Baptist Church** is located is home to many young families and individuals searching for purpose and belonging. Following the pandemic, there’s a heightened desire for authentic connections and mental well-being. These individuals are navigating the challenges of uncertain careers, relationships, and personal fulfillment. Many feel adrift, unsure of their life’s direction, craving a deeper meaning and purpose that can anchor their mental health. Jesus is the answer they didn’t know they needed. They seek a welcoming community that offers not just social connection, but also guidance in discovering their purpose through Jesus and the hope of the Gospel. ### • THREAD Today, when many young families and individuals feel disconnected and uncertain of their purpose, they need a local church that offers more than just a place to attend. They need a gospel-focused community that walks alongside them, guiding them to discover their true calling in Christ. *Finding Purpose. Together.* speaks directly to this deep need. **Waypoint Church** is where life’s meaning is found in the Gospel, relationships are built on faith, and purpose is revealed through shared experiences. This church doesn’t just preach, it partners with the community, helping people live out God’s plan and purpose for their lives. ### • VISUAL BRANDING **Waypoint Church**’s logo is centered around a circle, symbolizing community and unity. At the heart of the design is a stylized “W,” representing the church’s name. The “W” is integrated into a compass-like shape, with a bold arrow pointing upward, signifying God’s direction and purpose. This arrow serves as a visual guide and standard, reflecting the church’s mission to help individuals discover their purpose in Christ. The circular form emphasizes a community, while the compass represents guidance, exploration, and spiritual direction. Together, the elements convey a sense of journey, discovery, and a shared commitment to *Finding Purpose. Together.* **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** ![Waypoint Church Testimonial by Dr Ashley Olinger | Church Branding Success](https://beknownforsomething.com/wp-content/uploads/2024/08/Waypoint_Testimonial.jpg "Waypoint_Testimonial - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [SEEDS KIDS WORSHIP](https://beknownforsomething.com/portfolio/seeds-kids-worship/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![Seeds Kids Worship Logo designed by Be Known For Something branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/Seeds-Kids-Worship-Logo-Lg-1235x800.png "Seeds-Kids-Worship-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **ORGANIZATION LOGO (VISUAL BRAND)** **Seeds Kids Worship (formerly Seeds Family Worship)** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team and the Church Visuals Designers to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Does your organization need a logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great organization branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (potential community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable logo (visual brand) to match. ### **HERE’S WHAT SEEDS KIDS WORSHIP DISCOVERED:** ### • AUDIENCE **Seeds Kids Worship** core audience includes parents, children’s ministry leaders, and caregivers who understand the vital role of early faith development. These adults are deeply committed to nurturing children’s spiritual growth through Bible-based music, which teaches scripture in an engaging, memorable way. They recognize the VERY short, influential window of time in which children are most receptive to learning foundational Christian values. These adults are determined to invest in a strong gospel foundation for children, shaping their future faith beliefs and moral practices. They seek relevant kid’s resources that help make biblical teachings accessible and impactful during these formative years. ### • THREAD For parents and children’s ministry leaders, every moment with a child is precious and short — especially during the critical years when their hearts and minds are forming. As these adults strive to teach biblical truths, they face the challenge of making those lessons memorable and impactful. With a limited window of influence, it’s vital to seize each opportunity to shape their child’s spiritual foundation. This is where **Seeds Kids Worship** shines. Through fun, engaging, Bible-based music, they equip adults with the tools needed to instill lasting spiritual truths in the next generation and beyond. In these brief but pivotal years, *Don’t Miss This Moment —* it’s a critical investment that will bear fruit for a lifetime. ### • VISUAL BRANDING This updated Seeds Kids Worship logo (with a slightly updated name) is a refined, modern representation of their core mission. Designed in collaboration with the talented Church Visuals design team with Be Known For Something creative guidance. At the center, a young tree symbolizes the seed of faith planted in each child’s heart, signifying the nurturing and growth that happens through intentional, Bible-based teaching. The tree also represents the care and attention needed to help it flourish and grow (so it can eventually bear fruit). Surrounding the tree is a shape that evokes both a seed and a drop of water—two essential elements for growth. The seed shape representing the potential in every child, while the drop of water symbolizes the nourishment and guidance provided through God’s Word and worship. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect organization’s brand for your audience. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Company Logo --- ### [FIRST LUTHERAN CHURCH](https://beknownforsomething.com/portfolio/first-lutheran-church/) **Published:** January 29, 2025 **Author:** BKFS **Content:** ![First Lutheran Church Cedar Rapids, Iowa logo designed by Be Known For Something church branding company](https://beknownforsomething.com/wp-content/uploads/2025/01/First-Lutheran-Iowa-Logo-Lg-1235x800.png "First-Lutheran-Iowa-Logo-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Lutheran Church of Cedar Springs, Iowa** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT THE FIRST LUTHERAN CHURCH DISCOVERED:** ### • AUDIENCE Cedar Rapids, Iowa, is a vibrant community blending small-town charm with urban growth. Families and individuals here are navigating complex lives marked by concerns over job security, mental health, and the shifting dynamics of family life. With high value placed on community, Cedar Rapids residents are seeking truth, purpose, and stability in an increasingly uncertain world. Many face struggles related to work-life balance, personal growth, and spiritual fulfillment. They don’t want to settle when they know there’s more. **First Lutheran Church** has an opportunity to connect with these individuals by addressing their needs for support, guidance, and a deeper sense of meaning, offering a relevant, encouraging, welcoming space for all. ### • THREAD In **First Lutheran’s** community, people are yearning for more—more purpose, more direction, more answers to life’s complex questions. As they search for truth and meaning, the journey is often isolating. But the path to fulfillment doesn’t have to be walked alone. Together, they can uncover deeper understanding, support one another through challenges, and grow in faith as a community. This shared journey is essential, especially in times of uncertainty. At **First Lutheran Church** they believe the best way to *discover more* is by doing it *together*. *Discover More. Together.* It’s not just a thread and tagline—it’s the heart of this vibrant church and the divine promises offered. ### • VISUAL BRANDING **First Lutheran Church of Cedar Rapids**‘ logo beautifully combines simplicity, elegance, and meaning (to match their church’s beautiful architecture). The logo design features a circle, representing unity and wholeness, with a stylized cross at the center. The cross is uniquely constructed of intersecting paths, symbolizing the diverse journeys of individuals coming together in faith. These paths converge at the center of the cross, inviting all to find community and connection there. The intersection not only represents the pivotal moment of faith in Christ but also serves as a visual invitation to *Discover More. Together.* It’s a compelling symbol of belonging, purpose, and spiritual growth within a welcoming community. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [BE KNOWN FOR SOMETHING LOGO](https://beknownforsomething.com/portfolio/be-known-for-something-logo/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![Be Known For Something Church Branding Company | Church Logos | Communication Strategy Coaching](https://beknownforsomething.com/wp-content/uploads/2024/01/Be-Known-Logo_Lg-2-1236x800.webp "Be-Known-Logo_Lg-2 - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **COMPANY LOGO (VISUAL BRAND)** Our award-winning **Be Known for Something logo** [church branding](https://beknownforsomething.com/church-branding/) team created our visual brand (a simple and memorable company logo) to work with our thread (our real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great company branding starts with understanding your [audience](https://beknownforsomething.com/discover-your-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/whats-a-thread/), and then getting a professional, scalable, and memorable company logo (visual brand) to match. ### **HERE’S WHAT OUR TEAM DISCOVERED WITH OUR BE KNOWN FOR SOMETHING LOGO:** ### • AUDIENCE As the most influential Church Branding Agency, Be Known for Something concentrates on helping Pastors, ministry leaders, and church communicators who struggle to engage their communities effectively. Sadly, the local church has lost influence in their neighborhoods and numbers are declining. There has to be a better way. Talking about all your separate ministries ultimately reinforces that you’re a church. And most in the community don’t want to engage with a church. You need to be known for something needed. ### • THREAD Church Leaders believe that saying more will get people to listen again. Instead, you need to Discover your Thread. The one thing that all ministries in a local church are authentically known for in the congregation. When mentioned externally in the community, the simple thread becomes the beneficial reason for needing the church’s ministries. Used properly, it allows a church to say less so that people will listen more. *Discover your Thread.* ### • VISUAL BRANDING The simple concentric circles’ logo creates a speech bubble — emphasizing how pinpointing an audience enables focused messaging that speaks to needs. Effective communication rises and falls on how well you define, know, and love an audience. The complementary blue and orange palette creates a dynamic, easily recognized brand standard that says we work across the spectrum of evangelical churches. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** ![Be Known For Something Church Branding Logo Explained](https://beknownforsomething.com/wp-content/uploads/2024/01/Be-Known-For-Something-Logo_Banner_Web-1300x488.jpg "Be-Known-For-Something-Logo_Banner_Web - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Company Logo --- ### [THE CHURCH NETWORK](https://beknownforsomething.com/portfolio/the-church-network/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Church-Network-Logo_Lg-1236x800.webp "Church-Network-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **NON-PROFIT ORGANIZATION LOGO (VISUAL BRAND)** **The Church Network (formerly National Association of Church Administration NACBA)** worked with the award-winning Be Known for Something non-profit organization branding team to change their name and create a visual brand (a simple and memorable organizational logo) to work with their thread (their real [brand](https://www.beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a non-profit or organizational logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great branding for an organization starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable logo (visual brand) to match. ### **HERE’S WHAT THE CHURCH NETWORK DISCOVERED:** ### • AUDIENCE The largest Association of non-denominational Church Business Administrators exists to connect, develop, and strengthen skills with best practices. Left alone, church administrators have to figure out systems, processes, and standards. Trying to “recreate the wheel” is exhausting and alienating. And builds an environment of constantly doubting if the local church is doing everything the “right” way. ### • THREAD The Church Network brings ministry leaders together into a network and certifies skills and ideas so that members can group-think and determine the best way. Rather than proceeding as a lone ranger, it’s always better to move forward knowing that a group stands behind you. Are you a Church Administrator? Stop working separately; *Don’t go it Alone.* ### • VISUAL BRANDING The Church Network logo represents a circle of friends from across the nation. Each of the 7 circles signifies the 70 local chapters that pour ideas and best practices into the greater national Network. The gold circle represents the importance of the individual member who can become a certified standout. And listened to as a critical reference person to adjust practices. The font layout of the logo (through its color scheme) cleverly says what The Church Network is all about: Church Work. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect non-profit organization brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING Package ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Non-Profit Organization Logo --- ### [FLORIDA BAPTIST FINANCIAL SERVICES](https://beknownforsomething.com/portfolio/florida-baptist-financial-services/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Florida-Baptist-Financial-Logo_Lg-1236x800.webp "Florida-Baptist-Financial-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **NON-PROFIT ORGANIZATION LOGO (VISUAL BRAND)** **Florida Baptist Financial Services** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a non-profit organization logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great organizational branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable logo (visual brand) to match. ### **HERE’S WHAT FLORIDA BAPTIST FINANCIAL SERVICES DISCOVERED:** ### • AUDIENCE This denominational, Christian financial services (non-profit) organization specializes in coming beside Florida Baptist Pastors and churches. Focusing on estate planning, trust administration, planned giving, and charitable trusts. Many perceive their clientele as older people so many younger Pastors didn’t seek their advice. However, Pastors needed to be empowered to teach their congregations about these complex financial topics because many (especially younger Pastors) didn’t fully understand them. They need a knowledgeable Christian organization with wisdom in Biblical topics that want to simplify them. ### • THREAD Florida Baptist Financial Services understands ministry and has an intense love for God and congregations. They understand the Christian life is all about stewardship: properly using, investing, and growing the things that God has entrusted. Because the perception of financial topics is that they’re everchanging and complex, the Florida Baptist Financial Services professionals use their biblical wisdom to simplify and instruct. Pastors and their congregations can finally get *Stewardship. Simplified.* ### • VISUAL BRANDING This simplified Florida Baptist Financial Services logo reprioritizes the thread as the primary name since few Florida Baptist Pastors fully understood the original name (FBFS) or their purpose. The shape of the logo leaned towards a digital app icon to be reminiscent of a one-stop area to get information and training. The dominant leaf connotes growth (the main goal of stewardship) yet the center of the leaf is an upward-slopping path that takes people to the future. The color palette comes from the idea of money, growth, and gold. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect non-profit organization brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Non-Profit Organization Logo --- ### [FLORIDA BAPTIST CONVENTION](https://beknownforsomething.com/portfolio/florida-baptist-convention/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Florida-Baptists-Logo_Lg-1236x800.webp "Florida-Baptists-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **NON-PROFIT ORGANIZATION LOGO (VISUAL BRAND)** **Florida Baptist Convention** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need an organization logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great non-profit branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable logo (visual brand) to match. ### **HERE’S WHAT THE FLORIDA BAPTIST CONVENTION DISCOVERED:** ### • AUDIENCE The 3rd largest state in the Southern Baptist Convention understands their 3000 churches are mainly small and struggling. They need encouragement. Ministry is challenging. Everything seems to be changing quickly and it’s difficult to keep up. The 6 regions of churches often feel alone (and different) while trying to reach communities who’ve lost interest. ### • THREAD Florida Baptist Convention (FBC) corrects the church’s perception that the convention knows how to do its ministry. Instead, they want to encourage Pastors that the FBC is working passionately right beside the local church: Cheering on successes while helping understand their challenges. *Right Beside You.* ### • VISUAL BRANDING In this professional, simple, symbol, the sun breaks on a new day at the Florida Baptist Convention. The 6 regions are represented in a protective shield that epitomizes the Sunshine State. The warm colors identify each region in all FBC communication materials. The “Right Beside You” thread hangs as an outreach helpful hand (to the right of the logo). **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Non-Profit Organization Logo --- ### [KENT DESIGN BUILD](https://beknownforsomething.com/portfolio/kent-design-build/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Kent-Logo_Lg-1236x800.webp "Kent-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **COMPANY LOGO (VISUAL BRAND)** **Kent Design Build** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need an company logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great corporate branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable logo (visual brand) to match. ### **HERE’S WHAT KENT DESIGN BUILD BUSINESS DISCOVERED:** ### • AUDIENCE Kent Design Build is a construction (and architecture) industry leader in the Gulf South region. Kent serves its commercial, faith, and healthcare clients through services and project delivery methods such as design+build, bid-build, design-assist, and construction manager at risk. Their client audience is constantly wondering if a contractor can do everything that’s required to complete the project for the proposed budget. It’s all critical to the success of a project’s completion. ### • THREAD It comes down to confidence. Kent WILL deliver. But their high design and construction standards must be proved with every client on every project. Every time. It’s all about *Building. Confidence.* Kent Design Build builds confidence in every building. Their portfolio of work proves it. ### • VISUAL BRANDING The Kent unique logo symbol represents what Kent does by showing a solid panel hit with a hammer to create a planned, strong, reliable, confidence-building “K” of Kent. It was an update of a logo designed years ago. The K symbol proudly stands taller as the lead to their name. The deep yellow gold on a solid black background shouts for attention in a world of other contractors. Caution! Beware of who you use for your project. Confidently choose Kent (and Be Known for Something)! **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Company Logo --- ### [FIRST PRESBYTERIAN DAY SCHOOL AUSTIN](https://beknownforsomething.com/portfolio/first-presbyterian-day-school-austin/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/First-Presbyterian-Austin-School-Logo-Portfolio-Lg-1236x800.webp "First-Presbyterian-Austin-School-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **SCHOOL LOGO (VISUAL BRAND)** **First Presbyterian Day School Austin** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a school logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great school branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST PRESBYTERIAN DAY SCHOOL AUSTIN DISCOVERED:** ### • AUDIENCE Often, churches need to expand their core brand into subbrands. Ministries (students, kids, seniors, etc.) are a regular occurrence. But we’re always excited to use the church brand to encompass a para-church organization. We love working with parochial school boards! First Presbyterian Day School Austin welcomes artists, thinkers, and those searching for spiritual meaning with open arms. Their school vibe is like a good Austin conversation that leaves you feeling spiritually uplifted and accepted. For all their students! Austin is about pushing boundaries, so First Presbyterian Day School Austin offers a church school experience without close-minded lectures. Instead, they seek to meet every student’s needs and many questions. And the school’s open discussions will gently guide questioners to scriptural Truth. As well as an excellent education! ### • THREAD Down deep we want acceptance. Especially in our quest for education and Truth! On that path, we seek safe places that allow us to openly ask questions without judgment. First Presbyterian Day School Austin invites their students to be *Free to Wonder* on their path of learning. Come, learn, question, and wonder out loud. In that freedom, this parochial school wants to be known for providing the biblical perspective. What will students discover? Wondering will lead to answers. Answers will lead to Jesus. And an excellent education. ### • VISUAL BRANDING The primary design of the First Presbyterian Day School Austin matches First Presbyterian Church’s — since they share the same campus. The simple logo is reminiscent of the stained glass windows that face a busy Austin street. Over the years, they’ve become known for them! With the dominant cross as its foundation, with various-sized panes and an array of colors (pulled from the brick, stone, and mortar around their nature-filled campus), it also represents the unique diversity and individuality of students. The line work in the logo also demonstrates intersections of life. And in those crossroads, the student body (coming from various directions) is united with the message of the Gospel. If you look closely enough, you can see an F, P, and A in the grid (representing First Presbyterian Austin). This unique day school (and church) logo is open on all sides helping to emphasize their thread: ask questions, you’re *Free to Wonder*, and it may lead you in an unexpected direction! **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Company Logo, Non-Profit Organization Logo --- ### [VICTORY CITY CHURCH](https://beknownforsomething.com/portfolio/victory-city-church/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Victory-City-Church-Logo-Portfolio-Lg-1236x800.webp "Victory-City-Church-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Victory City Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/whats-a-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT VICTORY CITY CHURCH DISCOVERED:** ### • AUDIENCE Drawing on a large, growing southwest suburb of Chicago, Joliet First Assembly, wanted to define their exciting ministries. Deciding to rename and rebrand their church in a process to get their community to listen again. [Focus groups](https://beknownforsomething.com/church-focus-groups/) were conducted where church members were listened to; as well as a very important community group (people who were aware of the church’s ministries but didn’t attend). The internal audience loved being asked questions and the community discovered more about how much love is in this church! This dynamic *Assemblies of God* church services were known for the quality of preaching and spiritual experience. People attending often couldn’t put words to the optimism that was felt. “It’s like a supernatural touch of God”. Their audience is seeking what’s possible for them and their families. They’re tired of negativity and problems. There must be something better! “I’ll even try church as a solution” “It’s worth my time”. ### • THREAD *Joliet First Assembly Church* is about hope, conquering sin, and victory in Jesus’ name. Realizing the communities’ disconnect with their name, the leadership chose *Victory City Church* to get people’s attention. Then, the ministry team during a [brand retreat](https://beknownforsomething.com/branding-retreat/), united vision and purpose under the brand promise of *Experience the Possible.* The church’s new name and thread begin to tell a story that the community is looking for! When God’s Word is heard in the dynamic worship experience of Victory City Church, the audience sheds negativity and understands what God has for them. He wants the best. Never harm. Once repentance is real, anyone can *Experience the Possible*. ### • VISUAL BRANDING Together, during the coaching structure of the Be Known For Something [communication retainer](https://beknownforsomething.com/church-communication-strategy/), the very talented Victory City Church communication team designed this simple logo. Incorporating the idea of a maze that symbolized the complex lives of families. At a quick glance, it creates a *V for Victory* symbol as well as a checkmark that is recognizable as a standalone brand. This church logo has a positive, bold, can-do attitude. You really can *Experience the Possible*! **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [TALLOWOOD BAPTIST](https://beknownforsomething.com/portfolio/tallowood-baptist/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Tallowood-Logo_Lg-1236x800.webp "Tallowood-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Tallowood Baptist Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT TALLOWOOD BAPTIST CHURCH DISCOVERED:** ### • AUDIENCE This large Houston campus has watched its community quickly grow to the 4th largest US city. Immigrants, professionals, and families all live within a few miles of this beautiful large church. In such a large city, many are trying to climb the corporate ladder and many are getting lost in life entirely. There’s got to be a better way! ### • THREAD Tallowood Baptist fully understands the independence of those in a big city. Many want to discover their path. Tallowood exists to come alongside that quest. To show them Jesus is THE way. And because of Him, the Tallowood ministries want to do this together. *Find Your Way. Together.* ### • VISUAL BRANDING Refurbished and simplified an existing logo, this bold symbol has 4 arrows pointing together. Helping those who seek direction will find THE direction. The arrows working together lead to the center because ministries combine their effort to communicate the cross. The notch at the bottom becomes a welcoming entry point to the fellowship. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [PROVIDENCE BAPTIST](https://beknownforsomething.com/portfolio/providence-baptist/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Providence-Logo_Lg-1236x800.webp "Providence-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Providence Baptist Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT PROVIDENCE BAPTIST CHURCH DISCOVERED:** ### • AUDIENCE Charlotte, North Carolina is growing exponentially; getting close to a city of 1 million souls. This fast growth finds a city of professionals and families who are trying to understand “what’s next?”. Not knowing where to begin in new beginnings is the sentiment of those starting over or starting fresh. ### • THREAD Understanding that a church focused on an expanding diverse community could become the city’s largest church. The Church, often built as the center of the community, is the perfect place to discover a new city and people. Even more? People seeking a better life can find it by starting with Jesus. *Start Here.* ### • VISUAL BRANDING A simple welcoming circle states “Join us” to those moving into Charlotte. The plant symbolizes the growth that will occur from the foundational stem as well as reminds the congregation of their 3 mission statements. The colors match the bricks of the church while adding a classic suite of colors for their classic structure. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [LIFE COMMUNITY CHURCH](https://beknownforsomething.com/portfolio/life-community-church/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Life-Community-Church-Logo-Portfolio-Lg-1236x800.webp "Life-Community-Church-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Life Community Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT LIFE COMMUNITY CHURCH DISCOVERED:** ### • AUDIENCE In our growing communities, many don’t perceive any benefit of a local church. Life Community Church decided to tell them with a church rebrand. Be Known For Something, partnering with the talented strategists at [Vessel](https://choosevessel.com/) Marketing, helped focus Life Community Church leadership to simplify their ministry under one thread. Knowing if the church concentrated messaging under one controlled message that was sought, they would be heard again. Demographic research revealed many in their reach area were seeking more. They wanted positive reinforcement. But grounded in truth. Someone who had their back like a good friend. Someone who will point out flaws but a church that wants the best for them. ### • THREAD Life Community Church has many ministries and outreach opportunities because they love their community (near Greensboro, NC). This church has the backs of all the unique demographic groups. But… they love their audience (congregation and community) *so much* that they want to introduce them to the One who died for them! Jesus is *With You. For You.* And so is Life Community Church. An effective church branding thread gets attention, starts a story, and connects with the Gospel (in a subtle way; since our world isn’t always seeking a spiritual message). It also calms messaging so you become known for it. Life Community Church is *With You. For You*. ### • VISUAL BRANDING This simple and unique church logo, designed by Vessel Branding and Marketing (our partner in this project), uses a shape that’s reminiscent of an L (for Life), repeated to create a + symbol. This positive symbol demonstrates how the church is FOR them! It also evokes the idea of an intersection in life (Life Community Church is also at a prominent intersection on a busy highway). Many decisions must be made at an intersection! In life, often we need help making the best decisions. We all approach intersections regularly, we need advice, encouragement, and purpose. We need a friend. But who is truly in our corner? Who is a trusted friend? Seek no more. Life Community Church is *With You. For you.* Just like Jesus. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** ![Life Community Church | With You. For You.](https://i0.wp.com/www.beknownforsomething.com/wp-content/uploads/2023/05/Thread_Life_Church_Wall.jpg?fit=800%2C800&ssl=1 "Life Community Church | Brand Wall") [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their processes or standards long-term (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [LAKE GROVE PRESBYTERIAN](https://beknownforsomething.com/portfolio/lake-grove-presbyterian/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Lake-Grove-Logo_Md-1236x800.webp "Lake-Grove-Logo_Md - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Lake Grove Presbyterian Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT LAKE GROVE PRESBYTERIAN CHURCH DISCOVERED:** ### • AUDIENCE This beautiful church is nestled next to Lake Oswego in Oregon. The congregation and community are a mixture of families, retired couples, and professionals who love the “get back to nature” lifestyle. The church wanted to get the attention of the community that enjoys active living (an activity that often happens on Sundays). ### • THREAD Authentic living is critical for this area of Oregon. Getting back to the basics: nature and activities. Sadly, the church is often overlooked in this lifestyle. Lake Grove Presbyterian is committed to bringing authenticity, activity, and faith together in a unique way. *Real. Active. Faith.* ### • VISUAL BRANDING Simple, earthy, and bold, this logo gives a nod to the church’s stained glass windows, the lake nearby, and the mountains on either side of the church. The shape is reminiscent of a guitar pick that often accompanies their community’s music. Colors are drawn from the natural setting of their landscape. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [KINGWOOD UNITED METHODIST](https://beknownforsomething.com/portfolio/kingwood-united-methodist/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Kingwood-Logo_Lg-1236x800.webp "Kingwood-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Kingwood United Methodist Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT KINGWOOD UNITED METHODIST CHURCH DISCOVERED:** ### • AUDIENCE People for years have moved to Houston to be part of the oil industry. Recently as the oil industry has struggled, many, who thought they would “hit it big”, have found despair and disappointment. Kingwood, a suburb of families trying to find a better lifestyle in this up-and-coming community, collectively calls out “There’s got to be more”. ### • THREAD When you’ve tried almost everything to improve your life, yet discover nothing is as it’s promised, is a challenging place. Maybe, even a church, can offer *More to Life* than the world. Authentic community, genuine fellowship, spiritual direction, and it’s all based on Jesus: Who offers more than anyone could ever imagine! ### • VISUAL BRANDING The symbolized K (Kingwood) matches the tall lush trees that reach over the streets of beautiful Kingwood. The logo’s leaves sprout from the strong foundational trunk as a sign of expectation and growth. The colors symbolize growth and believability for anyone on the quest for a better life. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST PRESBYTERIAN AUSTIN](https://beknownforsomething.com/portfolio/first-presbyterian-austin/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/First-Presbyterian-Austin-Logo-Portfolio-Lg-1236x800.webp "First-Presbyterian-Austin-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Presbyterian Austin** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST PRESBYTERIAN AUSTIN DISCOVERED:** ### • AUDIENCE Get ready to experience a church in the heart of Texas like no other! First Presbyterian Austin welcomes artists, thinkers, and those searching for spiritual meaning with open arms. Their ministry vibe is just like a good Austin conversation that leaves you feeling spiritually uplifted and accepted. Austin is all about pushing boundaries, so First Presbyterian Austin offers a non-traditional ministry experience without close-minded lectures. Instead, they lean into their liturgical roots but in a way that’s tailored to meet the community’s needs and many questions. And the church’s open discussions will prayerfully and gently guide questioners to scriptural Truth. ### • THREAD Down deep we want acceptance. Especially in our quest for Truth! On that path, we seek safe places that allow us to openly ask questions without judgment. First Presbyterian Austin invites their unique community to join with their congregation, feel very welcome, and be *Free to Wonder*. Come, learn, question, and wonder out loud. In that freedom, this local church wants to be known for providing the biblical perspective. What will Austin discover? Wondering will lead to answers. Answers will lead to Jesus. ### • VISUAL BRANDING The primary design of the First Presbyterian Austin simple logo is reminiscent of the stained glass windows that face a busy Austin street. Over the years, they’ve become known for them! The church logo symbol has a dominant cross as its foundation with various-sized panes and an array of colors (pulled from the brick, stone, and mortar around their nature-filled campus). Also represents the unique diversity and individuality of members. The line work in the logo also demonstrates intersections of life. And in those crossroads, the community (coming from various directions) is united with the message of the Gospel. If you look closely enough, you can see an F, P, and A in the grid (representing First Presbyterian Austin). This unique church logo is open on all sides helping to emphasize their thread: ask questions, you’re *Free to Wonder*, and it may lead you in an unexpected direction! **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [FIRST BAPTIST MIDDLEBURG](https://beknownforsomething.com/portfolio/first-baptist-middleburg/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Middleburg-Logo_Lg-1236x800.webp "Middleburg-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **First Baptist Middleburg** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://beknownforsomething.com/advocate-audience/) (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT FIRST BAPTIST MIDDLEBURG DISCOVERED:** ### • AUDIENCE From the heart of a growing community, First Baptist Middleburg has the reputation of gathering families into its expanding ministries. The atmosphere is like a family reunion. Middleburg is expanding in an explosive way! Accepting immigrants and outsiders of all colors and personalities. Many have no family in the area and they often miss that support as they find their way. They’re looking for “family” in an authentic way! ### • THREAD Everyone is seeking authenticity. Ministry styles at First Baptist Middleburg are very real with people authentically accepting and welcoming. For those who want a larger community to be part of, this local church is the place to find it. Sure, it may not be their actual family, but through the new birth offered through Jesus, they can enter the *Real. Family.* All are welcomed. ### • VISUAL BRANDING The cross is foundational to this church logo, with busy paths circling the cross representing the busyness of life in a very active community. All who have experienced this active church understand it sits at the crossroads of Middleburg. In the heart of it all. The church is where people will find Jesus at the crossroads of their lives. The primary design element of the church logo (busy intersecting roads) is arrows pointing in all directions (especially upward to God). This church isn’t inwardly focused as they reach in all directions putting the Gospel into practice. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [CHERRY HILLS CHURCH](https://beknownforsomething.com/portfolio/cherry-hills-church/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Cherry-Hills-Logo_Lg-1236x800.webp "Cherry-Hills-Logo_Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Cherry Hills Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://www.beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT CHERRY HILLS CHURCH DISCOVERED:** ### • AUDIENCE In the large, flat fields of rural Illinois, the houses are set back from the main roads, feeling alienated from each other. People are busy and authentic relationships are difficult. Life comes and goes. Many in the community want to have interactions with neighbors, but it doesn’t happen as they want. Life would be better with someone by their side. ### • THREAD This church is about community. From the wide-open meeting spaces to the more intimate group settings, Cherry Hills wants their community to know they understand community life. And then the critical introduction to real *Life* that’s found in Christ. Let’s discover it. *Together.* ### • VISUAL BRANDING A church doesn’t have to have a glitzy, bold logo. Especially when you live in a simple, rural location. Their understated visual brand becomes recognizable by its lowercase simple font. And is personalized with a handwritten script to emphasize relationship. For other visual applications, they incorporate a simple dot (see above). **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ### [BLACKROCK BAPTIST CHURCH](https://beknownforsomething.com/portfolio/church-logo/) **Published:** January 2, 2024 **Author:** BKFS **Content:** ![](https://beknownforsomething.com/wp-content/uploads/2024/01/Blackrock-Baptist-Logo-Portfolio-Lg-1236x800.webp "Blackrock-Baptist-Logo-Portfolio-Lg - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ### **CHURCH LOGO (VISUAL BRAND)** **Blackrock Baptist Church** worked with the award-winning Be Known for Something [church branding](https://beknownforsomething.com/church-branding/) team to create a visual brand (a simple and memorable church logo) to work with their thread (their real [brand](https://beknownforsomething.com/6-essentials-for-launching-a-new-church-brand/)). **Do you need a church logo?** Here are [7 questions](https://beknownforsomething.com/test-is-your-logo-a-good-visual-brand-7-questions/) to tell. Great church branding starts with understanding your [audience](https://www.beknownforsomething.com/advocate-audience/) (congregation & community), discovering your [thread](https://beknownforsomething.com/church-rebrand-thread/), and then getting a professional, scalable, and memorable church logo (visual brand) to match. ### **HERE’S WHAT BLACKROCK BAPTIST CHURCH DISCOVERED:** ### • AUDIENCE Nestled on the sunny coast of Northeast Florida, Blackrock Baptist Church and the community of Yulee, welcomes many retired couples and families. Because of its proximity to Fernandina Beach, this area has become a more affordable place to retire or a great place to experience a new life. New families (with or without kids) are moving here for something new. To start afresh. Their desire? To experience rejuvenation. For their lives, families, and occupations. ### • THREAD Blackrock Baptist Church, over the years, lead high-quality ministries for the entire family. Now, they’re watching the community grow all around them and wondering what message would unify their ministries *and* get the communities attention. What can they say as a simple, controlled message that would resonate in this growing area? That would be needed by *most* who drive passed their doors. This church wants to get the attention of those wanting to press the reset button. And then use that engagement to point to Jesus (who offers an eternal reset). Blackrock Baptist offers *Refreshed Living* for the soul. ### • VISUAL BRANDING To accompany and represent the thread of *Refreshed Living*, Blackrock Baptist Church wanted a simple symbol that *showed* a symbolic reset button. This isn’t just an ordinary reset though. The church logo shows how those in the circle of living who choose to repent at the cross, will immediately experience a refreshment of purpose and move up and ahead with a new forward perspective. The logo’s circle is always open for *whosoever* to enter. Welcoming those moving to the community for something new to discover that the Gospel needs to be on its path. Come for eternal *Refreshed Living*. Leave with purpose. Their color palette comes from beach, ocean, and sky colors. **YOU can get the Be Known for Something team to [discover your thread](https://beknownforsomething.com/church-rebrand-thread/) and create a perfect church brand for your community and congregation. [Start Here](https://tidycal.com/markmac1023/discovery-zoom)** [ OUR BRANDING PROCESS ](https://beknownforsomething.com/church-branding-system/) NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective [church communication](https://beknownforsomething.com/church-communication-strategy/) and [church branding](https://beknownforsomething.com/church-branding/). We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or [give guidance](https://tidycal.com/markmac1023/discovery-zoom). ### READ [CLIENT TESTIMONIALS](https://beknownforsomething.com/testimonials/) *We love them and they loved working with the Be Known for Something Church Branding Agency!* [ ![Have Church Branding Questions? Book a Free Zoom Call](https://beknownforsomething.com/wp-content/uploads/2024/01/Book-Free-Zoom-768x349.jpg "Book-Free-Zoom - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something - Church Clarity | Marketing for Churches | Church Branding | Be Known For Something") ](https://tidycal.com/markmac1023/discovery-zoom) **Project Categories:** Church Logo --- ## My Testimonials ### [Bob Bumgarner](https://beknownforsomething.com/wpt-testimonial/bob-bumgarner-3/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *Discovering our thread, “Don’t Pastor Alone,” helped align everything we do around one clear message. And that clarity has made all the difference.* **Testimonial Categories:** Conference, Thread, Visual Brand --- ### [Bob Bumgarner](https://beknownforsomething.com/wpt-testimonial/bob-bumgarner-2/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *Because of the clarity that Be Known For Something has given us, we are seeing and experiencing greater reach and greater influence across our region. Clarity changed everything.* **Testimonial Categories:** Conference, Thread, Visual Brand --- ### [Bob Bumgarner](https://beknownforsomething.com/wpt-testimonial/bob-bumgarner/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *Our thread, “Don’t Pastor Alone,” carries enormous meaning for us. It captures our heart for pastors, our commitment to collaboration, and our vision for what it means to lead together on mission. Clarity changed everything* **Testimonial Categories:** Conference, Thread, Visual Brand --- ### [Chris Reinolds](https://beknownforsomething.com/wpt-testimonial/chris-reinolds-2/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *If you’re tired of being the best-kept secret in town, the Be Known For Something Hallway Conversation Framework is the tool you need.* **Testimonial Categories:** Conference, Thread --- ### [Chris Reinolds](https://beknownforsomething.com/wpt-testimonial/chris-reinolds/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *Be Known For Something’s framework is deceptively simple, clear enough for anyone in the pew to remember, sharp enough to actually connect.* **Testimonial Categories:** Conference, Thread --- ### [Chris Reinolds](https://beknownforsomething.com/wpt-testimonial/chris-reinolds-clarity/) **Published:** April 16, 2026 **Author:** BKFS **Content:** *There’s a moment in every church where you realize people are busy, faithful, and somehow still invisible to the neighborhood. Mark MacDonald doesn’t just talk about church communication; he shines a light on the gap between what’s happening in your church and what people actually know how to say about it.* **Testimonial Categories:** Conference, Thread, Visual Brand --- ### [Kelly Rose, CCA](https://beknownforsomething.com/wpt-testimonial/kelly-rose-central-baptist/) **Published:** July 28, 2025 **Author:** BKFS **Content:** *“I always enjoy sitting in your workshops, and your keynote was definitely spot on.”* **Testimonial Categories:** Conference --- ### [Jim Wagner](https://beknownforsomething.com/wpt-testimonial/25565/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”* **Testimonial Categories:** Church Logo, Visual Brand --- ### [Rev. Phill Martin](https://beknownforsomething.com/wpt-testimonial/25567/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Noble S. Mosby](https://beknownforsomething.com/wpt-testimonial/25573/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Joe Carbonaro](https://beknownforsomething.com/wpt-testimonial/25576/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Brian Schwarberg](https://beknownforsomething.com/wpt-testimonial/25579/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Jeff Nelson](https://beknownforsomething.com/wpt-testimonial/25585/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Our church is 115 years old. We needed a fresh start. \[BeKnownForSomething\] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Dr. A. Olinger](https://beknownforsomething.com/wpt-testimonial/36299/) **Published:** August 26, 2024 **Author:** BKFS **Content:** *We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Dr. James Forsyth](https://beknownforsomething.com/wpt-testimonial/25580/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”* **Testimonial Categories:** branding books, Church Logo, Thread, Visual Brand --- ### [Dr. Mel Blackaby](https://beknownforsomething.com/wpt-testimonial/25739/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book.”* **Testimonial Categories:** branding books, Church Logo, Thread, Visual Brand --- ### [Dr. Rick Blackwood](https://beknownforsomething.com/wpt-testimonial/25429/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something can elevate a church’s focus. Their passion is real for the church.”* **Testimonial Categories:** Church Logo, Thread --- ### [Denise Craig](https://beknownforsomething.com/wpt-testimonial/denise-craig/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you’re unique, you stand out from the crowd, and Mark shows you how to do that!”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Carl Barnhill](https://beknownforsomething.com/wpt-testimonial/25583/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Mike Hunter](https://beknownforsomething.com/wpt-testimonial/25581/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”* **Testimonial Categories:** Church Logo --- ### [Ben Stapley](https://beknownforsomething.com/wpt-testimonial/25578/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”* **Testimonial Categories:** Church Logo --- ### [Josh Starr](https://beknownforsomething.com/wpt-testimonial/25575/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.* **Testimonial Categories:** Church Logo --- ### [Dr. Rick Blackwood](https://beknownforsomething.com/wpt-testimonial/25569/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”* **Testimonial Categories:** Church Logo --- ### [Jon Carlson](https://beknownforsomething.com/wpt-testimonial/25568/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“… Mark made me feel like a Million Dollars”* **Testimonial Categories:** Church Logo --- ### [Rex Miller](https://beknownforsomething.com/wpt-testimonial/25566/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”* **Testimonial Categories:** Church Logo --- ### [Cathy Hutchison](https://beknownforsomething.com/wpt-testimonial/25561/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”* **Testimonial Categories:** Church Logo --- ### [Kevin J Matthews](https://beknownforsomething.com/wpt-testimonial/25741/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“This is the motherload, jackpot, unbeatable win for a church staff and board team-read”* **Testimonial Categories:** branding books --- ### [Senior Pastor](https://beknownforsomething.com/wpt-testimonial/35690/) **Published:** July 25, 2024 **Author:** BKFS **Content:** *Every moment with Be Known For Something is well worth the time. I learn something each time.* **Testimonial Categories:** Thread --- ### [Senior Pastor](https://beknownforsomething.com/wpt-testimonial/35697/) **Published:** July 25, 2024 **Author:** BKFS **Content:** *I’ve been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!* **Testimonial Categories:** Thread --- ### [Teaching Pastor](https://beknownforsomething.com/wpt-testimonial/35700/) **Published:** July 25, 2024 **Author:** BKFS **Content:** *Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it’s given our congregation is worth its weight in gold. Thank you!* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Courtney Tucker](https://beknownforsomething.com/wpt-testimonial/36641/) **Published:** October 25, 2024 **Author:** BKFS **Content:** *“This is a game-changer! Be Known For Something’s insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life.”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Mike Ricks](https://beknownforsomething.com/wpt-testimonial/mike-ricks/) **Published:** March 5, 2024 **Author:** BKFS **Content:** *“We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!”* **Testimonial Categories:** Thread, Visual Brand --- ### [Zack Langley](https://beknownforsomething.com/wpt-testimonial/zack-langley/) **Published:** March 5, 2024 **Author:** BKFS **Content:** *“I’ve attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God’s Kingdom. The retreat was WAY MORE than I expected it to be.”* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Josh King](https://beknownforsomething.com/wpt-testimonial/josh-king/) **Published:** June 21, 2024 **Author:** BKFS **Content:** *“Be Known for Something’s mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!”* **Testimonial Categories:** Thread, Visual Brand --- ### [Craig Swift](https://beknownforsomething.com/wpt-testimonial/craig-swift/) **Published:** July 22, 2024 **Author:** BKFS **Content:** *How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!* **Testimonial Categories:** Visual Brand --- ### [Zachary Young](https://beknownforsomething.com/wpt-testimonial/zachary-young/) **Published:** July 24, 2024 **Author:** BKFS **Content:** *Mark teaches the underlying concepts of change, the knowledge essential for our ministry’s future growth and effectiveness. Beyond grateful for our coaching time together!* **Testimonial Categories:** Thread, Visual Brand --- ### [Administrative Lead](https://beknownforsomething.com/wpt-testimonial/35693/) **Published:** July 25, 2024 **Author:** BKFS **Content:** *You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It’s hard to keep up with everything you suggest but it’s worth every minute.* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Laura Ericcsen](https://beknownforsomething.com/wpt-testimonial/laura-ericcsen/) **Published:** June 23, 2025 **Author:** BKFS **Content:** *“From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful.”* **Testimonial Categories:** Thread, Visual Brand --- ### [Matt Every](https://beknownforsomething.com/wpt-testimonial/matt-every/) **Published:** January 23, 2025 **Author:** BKFS **Content:** *Our experience with* Be Known For Something *was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.* **Testimonial Categories:** Church Logo, Thread, Visual Brand --- ### [Laura Ericcsen](https://beknownforsomething.com/wpt-testimonial/laura-ericcsen-2/) **Published:** June 23, 2025 **Author:** BKFS **Content:** *“Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed.”* **Testimonial Categories:** Visual Brand --- ### [WFX Attendee](https://beknownforsomething.com/wpt-testimonial/25577/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”* **Testimonial Categories:** Church Logo --- ### [Ben Trites](https://beknownforsomething.com/wpt-testimonial/25572/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“… their creative process has transformed our marketing and communications”* **Testimonial Categories:** Church Logo --- ### [WFX Expo Attendee](https://beknownforsomething.com/wpt-testimonial/25562/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Great speaker, relevant content. Excellent, best speaker of the day!”* **Testimonial Categories:** Church Logo --- ### [WFX Expo Attendee](https://beknownforsomething.com/wpt-testimonial/25560/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“information provided in a lively and relatable way. Loved it! Very useful”* **Testimonial Categories:** Church Logo --- ### [Dr. Rob Peters](https://beknownforsomething.com/wpt-testimonial/25559/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“I thank God for Be Known for Something and your work”* **Testimonial Categories:** Church Logo --- ### [Kem Meyer](https://beknownforsomething.com/wpt-testimonial/25742/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds.”* **Testimonial Categories:** branding books --- ### [Brady Shearer](https://beknownforsomething.com/wpt-testimonial/25740/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years.”* **Testimonial Categories:** branding books --- ### [Gary Chapman](https://beknownforsomething.com/wpt-testimonial/25738/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way.”* **Testimonial Categories:** branding books --- ### [Walker Armstrong](https://beknownforsomething.com/wpt-testimonial/25582/) **Published:** January 28, 2024 **Author:** BKFS **Content:** *“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. 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