CHURCH LOGO (VISUAL BRAND)
First Baptist Middleburg worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT FIRST BAPTIST MIDDLEBURG DISCOVERED:
From the heart of a growing community, First Baptist Middleburg has the reputation of gathering families into their expanding ministries. The atmosphere is like a family reunion.
Middleburg is expanding in an explosive way! Accepting immigrants and outsiders of all colors and personalities. Many have no family in the area and they often miss that support as they find their way. They’re looking for “family” in an authentic way!
Everyone is seeking authenticity. Ministry styles at First Baptist Middleburg are very real with people authentically accepting and welcoming.
For those who want a larger community to be part of, this local church is the place to find it. Sure, it may not be their actual family, but through the new birth offered through Jesus, they can enter the Real. Family.
All are welcomed.
• VISUAL BRANDING
The cross is foundational to this church logo, with busy paths circling the cross representing the busyness of life in a very active community. All who have experienced this active church understand it sits at the crossroads of Middleburg. In the heart of it all.
The church is where people will find Jesus at the crossroads of their life.
The primary design element of the church logo (busy intersecting roads) also are arrows pointing in all directions (especially upward to God). This church isn’t inwardly focused as they reach in all directions putting the Gospel into practice.