5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
We know the most effective way to get people to visit your church: word of mouth promotions. It’s the most cost-effective method of evangelism. Why? Because most people know and interact with people similar to them. If they like your church, the people around them will probably like the church too.
How do you control word of mouth promotion? Control what your congregation says about you. That seems easier said then done. But it’s not that difficult. It all comes down to one thing:
Tell them.
That’s right. Figure out what the majority of your congregation likes, appreciates, and promotes. Something that’s well done in your church and, hopefully, is unique to your community. Then make sure it’s desired! Do that by researching who lives around your campus and figure out what they’d be seeking for a solution to one of their big problems. Or maybe it’s a path to one of their prominent goals.
Then tell the congregation that reason. Over and over.
3 reasons why controlling this is important:
Go ahead, try it! Start suggesting your reason in announcements, during sermons, or in promotions. Use language like: “Many of you attend because we have practical relationship guidance.” or “Many churches are complex in their teaching but you all know how much we work at giving you simple ideas that’ll change your week.”
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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