Church Branding Creative Team

A Creative Team of Christ-followers

Practicing what we preach. For the love of the Church and God's Kingdom

Be Known For Something® Leadership isn’t about one person

Mark MacDonald, our Founder, works with a talented team to accomplish client and promotional work. Over the decadesBe Known for Something church branding company has employed dozens of full-time designers, writers, programmers, strategists, account executives, sales, and more!

There are many talented Christians who want to work on our creative team. Most, however, don’t want to work full-time for a company (some work for a local church) or move to the company’s location.

So God, in His perfect timing, allows us to utilize online project management apps, Zoom meetings, chat programs, and creative sharing tools to assemble and manage the best team to work on the client work we have under contract. Mark creatively directs the team meetings and collects the creative work for presentation.

Let us know if you would like to join us!

The Creative Team Benefit
We can assemble as big a team as needed — when it’s needed. This saves overhead costs and allows us to assemble some of the best creatives in the US. This contract-worker model has been successful in producing effective, award-winning work that our clients love. It allows us to reach across the nation and build a community of designers, social media experts, programmers, branding strategists, and writers too.
Plus, our clients have one person (usually Mark) to talk to. He listens to the clients and passes the research to the creative team to guarantee the best outcomes. On time! You don’t have to manage the team. Or be concerned about hurting creative spirits in your criticism or change requests.
Building God’s Kingdom
Because our clients are evangelical churches, we contract with Christ-followers who want to be known for pointing our world to the Gospel. And honor their creative abilities as gifts to be used.

Mark MacDonald

Church Branding Strategist

Church Branding Strategist, Creative Director,
Keynote Speaker, Bestselling Author

Mark MacDonald has a teacher’s heart in his leadership role at Be Known For Something Church® Branding Company.
He loves Pastors and churches and is dedicated to improving church communication strategy so more will be reached for Christ.
Mark MacDonald is available for consulting, speaking, and workshops.

Mark MacDonald’s career and experience is unmatched:

  • 35+ years of advertising, comm, design, writing, speaking
  • Communication Pastor and Sr. Church Brand Strategist
  • National Executive Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
  • Former Dir of Church Communication for one of the largest church consulting groups
  • Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
  • Creative Director & Brand Strategist for churches since 1990
  • Sr. Creative Director at one of Eastern Canada’s largest ad agencies
  • Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
  • Inducted into The Church Network Hall of Fame (Contribution to the National Church)
  • Written 830+ published church communication articles
  • Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017); Post-COVID edition (2022)
  • Keynote Speaker at church, business, communication national conferences (See Speaker Kit)
  • Most Influential Church Branding Agency Award (CV Magazine: North America)
  • Former Dir of Communication at a large non-denominational Texas church
  • Bible Teacher (class of 160+)
  • Married to Tammy (’90); 2 sons (Calgary/Nashville)
Mark MacDonald Speaker and Leadership at Conferences

Mark MacDonald’s Speaking Schedule


Wave Orlando Jan
Creative South Mar
Recharge Jacksonville Mar
CFX Essentials Charlotte April
First Impressions Online: May
Worship Tech Liberty Univ June
SBC New Orleans June
Church Network (TCN) Dallas July
TCN Comm Fast Track Dallas July
Wave Fall Louisville Sept
Church Tech Summit Nashville Oct
CFX Conf Dallas Oct
UMC Comms Week Oct
That Church Conf Atlanta Oct
Salt Creative Conf Nashville Nov

Book Mark MacDonald for a Leadership Event


For a church, group, workshop, conference

We teach every component we practice daily:

Church Branding Book | Be Known For Something | Reconnect with Community by Revitalizing Your Church's Reputation | Post-COVID edition

#2 Amazon Bestselling Church Branding Book (Church Leadership)

Church Branding Guide in a Book

Mark MacDonald, one of America’s leading voices about effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

  • Revitalize your church reputation
  • Simplify church messaging
  • Tear down ministry silos
  • Attract people to your church
  • Get your congregation to return

Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.

The book is an easy-to-lead, easy-to-read framework that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation to discover your thread with Be Known for Something.