
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
I took the last several days and went to Catalyst Atlanta. It’s a Christian Leadership conference that I wouldn’t miss. It has expected and unexpected moments. Fun, education, motivation, praise, worship, entertainment, speaking. And more.
I learn more in 2 days than I learn in several months. I try to note the major points from each of the speakers; but end up only writing half of them. I just can’t write fast enough.
Another issue, is that I forget who said the points that I remember.
On the way home my family (who attended with me) started talking about our impact moments. And then we all tried to remember who said what. Several times I heard “points” for the very first time — I was there, but my mind was spinning on another important point; and I missed the next point entirely. The fact that my teenage sons listened for 2 days and wanted more; speaks volumes on the quality of the conference.
But it ultimately doesn’t matter who said what (obviously I’m not a copyright lawyer).
One amazing thing that an amazing speaker said (do you like how I skirted the issue?):
People will only let go of something when you offer them something better.
Often we promote the latest and the greatest in the church. A new program. A new product. And it’s no better than what someone already has. And that’s the #1 reason for failure.
Want change in your church? Consider what your audience is holding on to. Then consider how your “new” thing is “better”. Then talk the benefits; and people will let go to try something new.
I promise.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
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