
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
Everyone has to make decisions. We make them everyday.
Then we choose based on what something is known for.
To use the example above; if you’re looking for fast, inexpensive, Mexican food; you’d choose perhaps Taco Bell, or Qdoba, or Moe’s.
But you quickly realize that you have to make a choice between everything within that category. And as you read each of those names; you thought of something that they’re known for. And that helps you make up your mind.
Perhaps:
That’s really what the restaurant is known for. That helps people make the decision.
What does that have to do with Church?
People need to fulfill their need for fellowship, spiritual desires, encouragement, wisdom (or many other things). Sometimes they choose “church”. But when they do (and the average person in most communities are now “unchurched”; which makes the decision uninformed) they realize they have several churches to choose from.
That’s why you need to be “known for something” outside of the category “church”.
Perhaps:
What is your church Known for? And would everyone who chooses you regularly verbalize that “something”?
You need to tell them (over and over and over) so they reinforce the message to those they talk to.
Just make sure you choose something that other churches in your area aren’t known for. Or the cycle of “choice” has to happen again.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
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