
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Almost every time I talk to a Pastor, I get the same response to the question about whether he’s pleased with the church’s website. “No” is the regular answer.
It seems so clear. However, most Pastors don’t even visit their own church’s website except occasionally when they click on a social media link. But even that’s rare.
But it really doesn’t matter if the Pastor likes their website even though they employ the people who look after the website content. So, why doesn’t it matter? Because they aren’t the targeted audience for the content. The church doesn’t build a website for their leadership!
Your congregation and community are the website audiences. And it’s imperative that they love your website. They need to arrive at it and get key information that’s exactly what they’re looking for. It’s that simple.
Most times they can’t though. So they complain to the church and that’s why most Pastors (who don’t go to their own website) don’t like their site. They don’t like hearing the complaints. And that matters.
Here’s one necessary church website change that will ensure the community and congregation will love your site. So they will stop complaining. And your Pastor will start loving the site!
Tell a story with your website.
Seriously? That’s it? Yep. Tell a continuous story that connects your website content together and leads the audience to information that they want and need.
How? When anyone arrives at the home page, they have expectations. Deliver them in a connected way so that they find all the information they want.
What do most want in the story?
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
We'll never spam you. Unsubscribe anytime.