
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways.
Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see (did I miss any?):
So, which is you? Perhaps there’s a better description as we prayerfully attempt to communicate to our congregations and communities or maybe you’re a combo special.
No matter who you are, assess whether it’s sustainable and adjust your personality as needed. Either that, or you’ll sadly find yourself a “former communicator”.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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