25 Things That Didn’t Exist When We Started Helping Churches Communicate

Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies.

We started with one goal: help churches communicate clearly so their communities listen. 

25 years later, the tools have changed, but the need for clarity hasn’t. 

That’s why our anniversary year (2026) is a perfect moment to look back, laugh a little, and learn from what we’ve seen.

Want to see all of our 25 Things series? Search for “25 Things” on our Articles page.

1. Tiktok
2. Instagram Stories
3. Facebook pages
4. AI writing tools
5. Online church campuses
6. Live streaming on phones
7. Canva templates
8. Slack channels
9. Zoom prayer meetings
10. YouVersion reading plans
11. QR codes on everything
12. LED wall sermon backgrounds
13. Online giving platforms
14. Digital connection cards
15. Scheduling bots
16. Podcast preaching archive
17. Church app push notifications
18. Short-form reels
19. Website builders with drag-and-drop
20. Automated follow-up workflows
21. Social media sermon clips
22. Phone-free worship lyrics
23. Email sequencing
24. Chat Widgets
25. Google reviews as the new front door

All these tools came and changed everything. But a clear message still cuts through. That’s what lasts.

As we celebrate 25 years of helping churches be known for something meaningful, these lists remind us how much ministry communication keeps shifting.

But clarity, strategy, and a strong Brand Thread keep cutting through the noise.

If your church wants to communicate better in the next season, explore our Church Branding Package and browse our portfolio to see how we’ve guided hundreds of ministries toward a clearer voice and stronger impact.

We’re excited for the next 25 years! Let us know how we can help you Be Known For Something that matters.