5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
Church social media tips are essential to every congregation because it’s a required communication channel for your church community. Social Media strategy is free to set up which is great — and almost all your church members are already on it!
A Church’s Social Media Strategy:
You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged so that your posts enter their feeds (all controlled by the platform’s algorithm as they decide who gets what content on their wall). Easy? Not really.
How do you get them to follow your page? Basically, for social media marketing for churches, you need to keep reminding your congregation that you have Facebook, Twitter, and/or Instagram accounts (or whatever social media platform you’re on) and WHY they should follow you. Then you need to post content that would interest THEM (this runs very differently from what most churches are posting — promotional content 100% of the time is not the answer).
Once you have followers (can you really ever have enough?); here are 3 church social media tips that will encourage engagement to affect the algorithm and allow your audience to see more of your content on your social media platforms:
Basically? For your church social media strategy, do whatever you can to generate a conversation. Use all your engaging conversational skills on each of your channels. Don’t think you carry on a good conversation in person? Then you probably are the wrong person to run your social account.
Looking for church social media tips and more church communication strategy topics? Check out our coaching packages for church communicators!
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
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