
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
Church communications is complex. Anyone who thinks it’s easy isn’t doing it the right way. It requires creativity, lots of time, juggling of information, plus volunteers and staff working on it all.
Many churches are spending a lot of time feeding their digital hub. The website’s the central hub with social media and email complementing the web communications. Their congregation knows what’s going on and are engaged because of an effective communication’s job.
Bravo. But is this really what we’re doing “church” for? Sadly, we’re the reason for the “country club” accusations. We need to stop focusing internally and make sure our focus is external too.
We must be found and presented to our greater communities. That’s exceptionally difficult to do. We must rely on the power of Google, Yahoo, and Bing. The community is going to the search engines and asking for things they need. These engines are recommending web pages full of solutions. Is your church a solution?
Google (and the others) care about lots of things; but especially these 3:
If you invest a lot of time to engage your community with what you’re doing, be sure that Google knows so that they’ll help attract people to your church. If not, you’re just talking to yourself.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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