
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel” and the list goes on and on. We can sound so negative.
A good communicator will concentrate on ENABLING ministry and not discouraging it in a negative fashion. Except — when it comes to these 3 negatives that every person, church, and organization needs to be aware of in order to have effective communication. An effective communicator has to use these 3 things carefully to emphasize their brand:
Should you ever stop after doing these 3 negatives? Never. They need to know that the Holy Spirit is ever present in order for them to defeat the things keeping them from a victorious life. And you are known for communicating that hope in a constant reminder of that Power that lies within every believer.
Simply communicate the negatives, then remind them of your positive brand thread (that’s what you want to be known for). This is the power of effective communication.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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