
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them.
If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging job. Times have changed, with increased channels, tools, and noise that need addressing with professionally crafted messaging that works well with systems. Most average-sized churches can easily keep someone busy with needed work.
Don’t have a budget? Then you can search within your congregation for someone willing to help. But, honestly, the amount of work, standards, and requirements, demand a lot on a volunteer. Well played, the foundational roles of the communication director can be fulfilled by a volunteer with the proper oversight.
Here are the 3 roles of the communication director that encompass most day to day tasks:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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