
Why No One’s Listening to Your Church (4 Steps to Fix It)
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
I’m a sucker for headlines. I pick up my daily newspaper and I’m drawn to good headlines.
I’m flipping through TV channels and I hear “after this break, we’ll…” and I’m instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
- Short
- Enticing
- Rewarding
- Leading
- Revealing
Why do we have headlines? Chapter titles? Subheads? Because they work. They draw us into the full story.
Headline writers are poets. They can condense the whole story down to a few words. And every word has a larger value.
So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be?
You need a headline.
Here are 3 steps to consider in order to create a great headline:
If you don’t have a headline that’s compelling and will breakthrough; you better start thinking now. You have a great story; but in the newspaper of many life stories; another headline will grab attention over yours.
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
Excuse me, but who are you? Few questions strike deeper than this one: “Who are you?” It can feel affirming
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