
4 Practical Ways To Get Close To Your Audience
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
As I write this, I’m watching a TV news report about the oil slick off the coast of Louisiana. It’s huge and seems to be growing every day. And so are the press releases, news reports, spin, etc. It’s hard to say how this will all end.
BP (British Petroleum) had this unprecedented disaster/explosion on one of their oil rigs, and they are in trouble. President Obama finally viewed the potentially devastated area today and in his press conference he mentioned BP over and over again. He’s squarely pointing the blame on their shoulders. Ouch.
So, what happens if your business is involved in a bad news story? Such as layoffs or a product recall or worse. Or it could even be a good story for that matter! What should you do?
It’s important for you to take control of the media (and the story) as much as possible:
PR is a very important part of business. It’s the best way to get a good story out — or control a bad story. And the impact is worth about 3 times what advertising does. Especially with a well coordinated campaign that works in conjunction with advertising.
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
Almost everyone checks email—the younger you are, and the older you are, the less you’ll rely on it. The challenge?
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
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