5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
I’ve committed my life to helping local churches become known for something so communities will understand that ministries should be included in their busy lives. It’s difficult for most of us since we’ve been active in the church world for years or associated with church culture.
About a third of our communities don’t have any connection or identification with a particular church. And about three quarters don’t attend church on a regular basis. The world simply doesn’t fully understand what we’re all about. If you’re known only as a church, you’re going to be ignored.
Each church needs to discover a unique communication thread. A controlled message that is repeated everywhere in communications. Some call it a tagline, but it’s more than that. A thread should be a declaration of why people attend, what you’re known for throughout your ministries, and why someone in your community should pay attention to what you’re doing. You’ll need to maintain and build on this thread over years since it takes time to build awareness outside of your walls. You want your congregation to have your thread concept top-of-mind when someone asks “why do you go to your church?”.
Here are 3 foundational tips for picking effective threads:
An example: My bible class uses the thread of “simple yet practical”. This works extremely well. Why? Who doesn’t want simplicity that leads to life change?! It gives a great benefit to those who regularly attend while giving a reason for someone outside of our church to want to attend.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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