
Church Rebranding: 3 Things to Know (Warning)
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
We recently finished a successful The Church Network conference in DC. Hundreds of church administrators gathered together to learn and fellowship. I spoke at the communications Fast Track, conducted live on-the-spot web and brand analyses, met with dozens of people who stopped by our expo booth, and finished the week with a session about church communication.
Everywhere I turned, I heard skepticism from church administrators. And sadly, it’s well-founded. Here are 3 themes I heard this year:
Skepticism isn’t wrong; often it raises issues to light that need to be addressed. After a successful conference, we all have a list of things we need to fix and improve. Let’s ensure that we accomplish them so that our skepticism isn’t in vain. Let’s get our communications right, let’s reach our communities so our churches will become known to them, and ultimately so we can introduce them to Jesus. That’s worth the investment!
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
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– Communicate & Be Heard
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