
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
For years I’ve been conducting church Mystery Visits. Some call it a secret shopper but ultimately I’m walking into churches across the country with church culture knowledge coupled with the community’s demographic research. This formula produces definitive steps to helping churches become relevant while removing barriers to those entering for the first time.
When someone enters a performing arts center, a church building, or an auditorium, the lobby is the second place that establishes the experience (the parking lot is first). That’s why a church lobby is so important!
Here are 3 ways that lobbies (foyers) in a church building become barriers to the community:
It’s difficult to do, but start in the parking lot and walk into each of your entrances like you’ve never been there before. Do it regularly on a Sunday morning, watch for confusion, and listen to questions. Remove every possible barrier so that your audience barely notices the lobby area as they walk through it to the worship areas.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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