
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
I enjoy friends. I enjoyed dinner with a good friend last evening. We started talking about businesses and advertising. He’s a lover of good creativity as much, or more than me. We shared some recent business horror stories. In exasperation, my friend said, “how can anyone be so dumb!?”.
I wonder if anyone has ever said that about me? Because; (am I being too transparent?), I’ve done some pretty dumb things in my life! And I’ll probably do more.
The people I meet that tend to have a track-record of dumb things; have many things in common. Let me put their mistakes into the positive: Here’s the 3 things to do right now so that you won’t be described as dumb.
No one wants to be dumb. Me included. But often I fall into the trap of not reading, not listening, and not teaching. And that’s just plain dumb.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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