
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones, alone, have dozens of options competing for our attention.
There’s no way we can focus for long periods of time because our minds have become accustom to switching from topic to topic.
Churches tend to think in long-form content. From services, sermons, and announcements; to website content and brochures. Many churches do it the same way today as they did a decade ago. All while attention spans are plummeting. It just doesn’t work today.
Here are 3 ways to simplify church content so that people will actually take the time to discover it:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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