
Church Branding 101: Manage Ministry Logos Without Confusion
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
We’d just moved to the United States from Canada. And had just decided that the future for our family was going to be in North Carolina. We were going to start a branding agency.
Changes.
I was raised in Canada. In my childhood, I celebrated victories of the past, and my family often talked about the freedoms we had. It was a theme that ran through my school years; but I never fully understood the price.
Then, on a beautiful sunny morning, in front of my computer, I worked on a business plan and some design work. As I sat alone in my home office, the TV glowed in the background. Matt Lauer interrupted; “a plane has hit the World Trade Center tower”. I’d never been to Lower Manhattan, didn’t really know much about those towers, and never in my wildest imagination did I realize how much my life would change that day.
As the day unfolded, I couldn’t work. I was spellbound as I watch the second plane. The towers fall. The pentagon. Flight 93 in Shanksville.
My optimism was converted to uncertainty. So many lives were snuffed out in death. That day, I changed.
Today, as I reminisce about September 11, 2001, I realize that the 10 years has changed me. And like the years of business has too; it’s matured me, and allowed me to have a healthy skepticism in the people I meet.
But most of all, I celebrate and value my freedoms. We need to thank God for them. While they last.
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
What does your church look like? The outside of your building, the inside. Or what about the service? Can you
Everyone is known for something once they’ve had interactions with a community. Who you “are” in their minds is an
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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