
3 Steps to Plan Your Best Easter Yet
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work.
Your 3 choices? Let’s examine them:
Decentralized: When all the individual ministries brainstorm and produce their own communication materials. They either do it themselves in-house or use volunteers, agencies, or freelancers.
Centralized: Individual ministries brainstorm (or collect ideas) and offload the information to a communication director (or comm team). Working like an internal agency, one person or group produces the materials. This also can be done in-house or using volunteers, agencies, or freelancers.
Hybrid: Some ministries do some of their work, while some ministries feed a centralized team.
Trying to make a decision which is best? I’ve seen centralized (or hybrid leaning towards centralized) work best. Here are some of the benefits of the centralized process:
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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