
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work.
Your 3 choices? Let’s examine them:
Decentralized: When all the individual ministries brainstorm and produce their own communication materials. They either do it themselves in-house or use volunteers, agencies, or freelancers.
Centralized: Individual ministries brainstorm (or collect ideas) and offload the information to a communication director (or comm team). Working like an internal agency, one person or group produces the materials. This also can be done in-house or using volunteers, agencies, or freelancers.
Hybrid: Some ministries do some of their work, while some ministries feed a centralized team.
Trying to make a decision which is best? I’ve seen centralized (or hybrid leaning towards centralized) work best. Here are some of the benefits of the centralized process:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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