
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Have you noticed the ads that are running right now? It seems that someone knows we have new years’ resolutions: lose weight, eat better, working out and quitting smoking.
OK, the first 2 or 3 are always on my list, fortunately I don’t have to deal with smoking issues.
What can this teach us as business owners? It means that “ads” or “sales messages” need to reach us where we are.
So what’s going on right now that you can get in on? Well, it depends on your product.
Important! If you meet a benefit with a perceived need of your audience, you’ll make more sales if the perceived value is reasonable. Go ahead and try it! And wish me luck on eating better…
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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