5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
Each time Ministry Silos are talked about, I think about the huge farms I grew up around. Their silos were predominant as someone approached. They towered over the barns, equipment, people, and fields. They seemed self-important; except the farm, in its entirely, was much more critical in order to make sure the silo remained full.
A church with ministry silos has large issues. When silos take over, to the detriment of the “farm”, the “farm” eventually fails. Students raised in a Youth Silo often graduate and never return to the “farm” that sustained the silo. Because this often happens with children and youth departments, the main church continually ages and stops representing the younger demographic of the community. The church eventually dies off.
Do you have ministry silos at your church? Here are 4 to-be-feared indicators:
Have even one? Be concerned! You either have ministry silos or you have a strong church brand where ministries support your overall well-being. Ministry silos will continue to erode the church. They think if they succeed they’ll keep their job and everyone will applaud their work. Meanwhile the church is deteriorating and struggling and will soon disappear if you’re not careful.
What should you do? A good church leader will tear down the silos and build a church brand that’s truly known for something and secondarily has great ministry subsets (ie. Main St Baptist Students, Providence Presbyterian Kids, Trinity Methodist Choir, etc) working as the essential foundation of your local church in the community.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
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– Communicate & Be Heard
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