
4 Practical Ways To Get Close To Your Audience
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
All churches are communicating. A lot. But are people listening? Sadly, most of the communication coming from churches today is ignored: by the congregation (internal audience) and community (external audience). Yikes.
Let’s stop that. The gospel is so important, we NEED to ensure people will listen and engage.
These 4 rarely-used church communication tasks are all about CONTROL. As you’re communicating, you need to control communication to ensure the right people hear it and engage with it. So set goals for who should receive the information (resist saying “everyone” and decide on 2 or 3 targeted groups/personas) and what their preferred action is once they hear your messages.
These 4 church communication tasks are rarely done well. Perhaps why church communication fails so often. Let’s start doing them!
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
Almost everyone checks email—the younger you are, and the older you are, the less you’ll rely on it. The challenge?
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
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