
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst!
I’m not like that. At Be Known for Something (and in my 20-yr Church Branding consulting practice) we know better. There are some who don’t need new church branding. In fact there are a lot of churches in that category. Much has to do with what you currently have.
STOP considering spending money on church branding if you have these 4 things:
Don’t have these? Then you need to discover your Thread and a visual brand that will be recognized by a community that needs the gospel. They just don’t know why. Yet.
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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