
3 Steps to Plan Your Best Easter Yet
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
After church today we started down the road. Normally we eat out each Sunday lunch. So I asked the “regular” question: “Where do you want to go?”
I think you’ve been there. You really don’t want anything in particular; no specific ethnicity of food.
No one could make a decision.
My wife mentioned, “We must be back for the Christmas production at 2, so it’ll have to be quick”. Immediately we ruled out several of our usuals. That limited us to fast food restaurants. And everything seemed to be the same.
When everything’s the same; it’s almost impossible to make a decision.
You have a business and products. Most develop a product line and try to make it as good or better than the leading competition. It must be competitive and you become fixated on it. You keep your mind’s eye on it all the time.
The problem? Business developers start to market their products and tend to use the same words and benefits that their competition uses. In fact, we saw (as we passed all the fast food restaurants today) signs that bragged about golden fries, juicy hamburgers, super value meals, etc. When you use the same descriptions, it becomes harder for your potential customer to choose. They’ll end up choosing what is closest, cheapest or what they’ve always used.
So, what to do?
If you can’t come up with a solution that uniquely solves a predominant pain in a particular audience; your product will fail. Like a lot of restaurants do.
We ended up going to Wendy’s. Why? We had a coupon.
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
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