Even this early in November. I’m starting to think about Christmas. I’m one of the “odd” people that over thinks gifts. I want to make sure that the gift matches the person and that they realize I understand them and have discovered an appropriate gift.
In order to do this: I need to know the person. Know their interests. And know where to look for something that will be “perfect” for them.
I’m not the only one doing this. I’m sure there are millions. All googling, and searching.
In order to do this effectively, I need to know the businesses that are “known for something”. The “something” that I’m looking for.
And that’s why we do what we do. To ensure that someone, when they’re making a decision to spend money, will think of what they need (to solve a pain), and then to think of you as the solution.
It’s that simple. What are you known for?
- Make sure you can identify the pain you have a solution for.
- Make sure you express the solution in such a way that it becomes what you’re known for.
- Establish how “unique” you are in your solution. This determines your price.
- Given the solution, the price, and the people with the pain; consider the best way to communicate it.
Yes, you have to consistently advertise what you want to be known for. In the right place. At the right time.
Then people will remember you at the right moment. Just like I have to when I’m buying Christmas gifts. Let me know if we can help — we have a simple process that will assist you.
