
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t control messaging so you end up promoting too many things. You become noisy.
And people ignore noise.
Stop it. Based on your audience that attends, and the potential audience in your community, you need to identify the biggest shared need so you can be known for a solution. Or maybe it’s a shared prominent goal that you help them achieve. These threads make you VERY relevant and desired.
But only if you control your branding thread messaging. That requires maturity to let your thread (what you’re known for) have the loudest voice. And weave it through as many things as possible. Here are 5:
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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