
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something.
That’s what I call a communication thread. A brand promise or brand story that is maintained and controlled so that it unites ministries and tears down the ministry silos within our local churches. Some people call it a tagline, slogan, or positioning statement. But those concepts sound so temporary.
A longterm thread works as long as it’s “effective”. What are those criteria? Here’s a 5 question test to prove your thread will work over several years:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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