5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos.
This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls. It can affect us all.
Ministry silos will eventually destroy the farm (to take the analogy to the next level). Why? Because a ministry must understand the part they play in the overall church mission or it will slowly become its own entity. And those self-centered entities start to compete with each other and dismantle the unity and loyalty of your entire church brand (and create sub-brands).
It also costs more to develop all the separate brands rather than one unified brand. A healthy church must become a branded house, not a house of brands.
Here are 8 ways to tell if you have Ministry Silos (that need to be torn down):
Note: Ministry Silos often pop up even with the Senior Pastor (or senior leader). Be careful when the sermon, the offering, the worship service, or the key leader’s pet projects become more important than everything else in the church. That’ll destroy the farm too.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
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