
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand.
Does your church have a brand? Or do you need branding help?
In order to have a successful brand, you must clearly know who you’re targeting, discover a unique thread (a beneficial reason that you’re known for), have it woven through all ministries, and have a simple, controlled logo, colors, and fonts that remind people of why you exist. It’s the foundation to your communication strategy.
Companies have spoiled us to expect brands to be professional, well-designed, and representative of us (since we want to adopt them). And most importantly? Your brand needs to be relevant and needed, or another brand will move in and become part of my life. Perhaps that church near you?
Here are 7 telling moments that say “our church brand needs help”!
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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