Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
The Fatal Website Error
You’ve probably noticed that you don’t like reading long articles or even wordy emails. Everyone is overwhelmed with information.
We just don’t have excess time.
Website analytics prove this. In fact, most people spend less than 10 seconds on a web page! Based on average reading skills, that’s about 50 words. And research shows that if you go over the 50-word threshold; less people will stay on the page.
Rule of (digital) thumb: If you want more readers; write less. If you write more; you’ll engage less
Many people are building websites that no one will read. That’s a pure waste of time and money!
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Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”