
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
Barriers are obstacles that keep people from gaining access to something. With churches, for example, that can be receiving information. Our ministries are rich with information that needs to connect with our congregations and communities.
Have you ever asked a simple question and you get such a long answer that you lose interest in the answer? A long paragraph on a website that seems to repel your eye? Or a sermon that seems to drone on and on so that you totally zone out?
It happens when we don’t edit. Starting today, start editing.
Why? Because all of our communications need editing. Reducing every non-important word so that only the most relevant information is received.
Here’s 4 ways to edit effectively:
Eliminate the barriers. Stop being long-winded. Do the heavy-lifting for your community; edit your material down to bite-sized consumable chunks. Stop talking before they stop listening.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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