
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals.
Your church needs to define them. It’s the easiest way to connect with your community!
To successfully reach people with a product, ministry, or service, persona descriptions help you hone your message in their group so it’s received properly. It can even keep you on the path to reaching them with the Gospel.
Trying to reach everyone? You’ll rarely accomplish the goal. Instead, aim at a smaller defined persona group (or groups) and you can shape your message so it’s received properly and change the perception of who you are and what you have to offer.
There are 4 requirements for your personas though:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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