
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals.
Your church needs to define them. It’s the easiest way to connect with your community!
To successfully reach people with a product, ministry, or service, persona descriptions help you hone your message in their group so it’s received properly. It can even keep you on the path to reaching them with the Gospel.
Trying to reach everyone? You’ll rarely accomplish the goal. Instead, aim at a smaller defined persona group (or groups) and you can shape your message so it’s received properly and change the perception of who you are and what you have to offer.
There are 4 requirements for your personas though:
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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