5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
Andy Griffith died this week. The reports mention Mr. Griffith’s hometown TV show named after him. Or they mention his other famous character, Matlock. Why? Because he was “known for” being an actor. An entertainer.
Did you know he was also a gospel singer, a writer, a producer, a father, a grandfather… and the list goes on and on. Ultimately, people remember someone (or something) for 1 major benefit. Andy made us feel good.
What do you want to be known for? In order to answer that, you need to look at the PCG Three Simple Things: 1) A pinpointed audience that has an identifiable pain. 2) A unique product (or suite of products) that solves that pain, and 3) one resounding benefit for the audience to attract themselves to your product.
From that, a Brand Positioning (tagline) needs to be created. Simple. Easy to Remember. Benefit-driven. What you’ll be known for.
PinPoint is a small team who successfully builds brands. We work for companies under the ultimate standard of their brand. Our team can created large or small solutions once a budget is determined.
At the end of the day, we want you to “Be Known For Something”. Just like Andy was.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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