Church Communication Starts Before You Speak

Church communication does not begin with a sermon. Instead, it begins the moment someone arrives on your property. Before a word is spoken, opinions are already forming. In fact, church communication is experienced long before it is explained. That is why first impressions matter more than many churches realize. From the...
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Church Branding: Why Every Church Is Known for Something

Everyone is known for something, including your church. This is the heart of church branding. The real question isn’t whether your church has a brand, but whether that brand is intentional or accidental. Every interaction people have with your church shapes a perception. Your signage. Your website. Your sermons. Your communication....
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