
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure your brand focuses on as many senses as possible. And controlling them so your audience instantly recognizes you.
Can it work for a church brand? Should it? God established the senses so we understand and remember things. In fact, in the Old Testament, He set up the Temple layout, offerings, and operations around our senses. From the way things looked to the way things smell, taste, feel, and sound.
Want to be known for something? First, discover your thread (solution to your audience’s needs or concerns; or a path to their goals). But then? Ensure your brand makes sense of the 5 senses:
Can’t think of good ways to establish some of the senses into your brand? Do as many as possible.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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