
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
It seems like I shouldn’t have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term “logo” has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply (originally) meant “a sign or character representing a word”.
We’re bombarded with marketing messages every day. Many experts think it’s close to 3000. In order for any of them to register in our heads, something has to draw us in. And that’s why a “visual” is needed. We’re a visual society! Yes, we read words, but visuals attract our attention faster than most words.
So how would I define a logo?
It’s a simple, unique symbol (or stylized wordmark) that is so closely attached to a “brand” that it represents it.
It is not a brand, however. A lot of people assume that when we refer to a brand, we’re talking about its logo. A logo represents the brand, it isn’t their brand. It can be a symbol with words, a wordmark that incorporates a design element, or simply a stylized font.
Your logo will work hard. It’ll be on everything you do. Make sure you LOVE it. It should be able to work on any application, small and large. You deserve a great logo; because you’re doing a great ministry!
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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