
Why People Really Pick a Church (How to Reach Them)
Pastors, your community is full of people quietly trying to pick a church home. But not everyone is looking for
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.) — it’s cheap and where most people look to find websites.
The average seeker doesn’t go past the second page of search results. So it’s imperative to get high on the organic (non-paid) results. Or the alternative is to pay for the placement at the top or to the right. And that can get expensive.
This is called Search Engine Optimization (SEO).
Sound scary? Here’s an oversimplification of how it’s done. It starts with the Search Engines sending spiders (digital super sleuths that randomly look at every page on the internet) arriving at your website. Here’s some of what they’re looking for:
Is this everything to Church SEO content? No. In fact, my programmers (who incorporate good SEO church foundations into every site we work with) have to keep up with this never-ending world of search. It’s why we love our jobs!
In fact, we have a Church SEO Content coaching package that teaches you the rules we’ve learned from Google Analytics and Google search console. As a church, we want you to be found for something (as much as being known for something)!
Pastors, your community is full of people quietly trying to pick a church home. But not everyone is looking for
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
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