
5 Ways to Engage Students During the Summer Break
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
I tell my kids that it’s rarely “either/or” and usually “both/and”. Then I regret teaching the axiom since Biblical “truths” contradict the slogan. Like a traffic light some admonitions require a red light or a green light; never both on at the same time.
But when it comes to finding solutions and creativity, the best answers usually require starting with “both/and”. Church communication hubs require it too. Print communications and Digital communications need to co-exist but we must be wise about how they function together or you’ll end up with over-communicating — which leads to attention fatigue.
With my 2 college-aged sons, I know if I have an important message to deliver; I try to do it in person. As a church communicator, you know that delivering a message from the pulpit gets the best attention too. But it all can’t be done that way.
For my sons, texting is the next preferred method. Leaving a handwritten note is futile. But so is sending them an email. I’d be better off taking a picture of the note and posting it on Instagram. Which is what one of our church client’s did for youth communications. They simply print one poster and post a picture of it. Then they throw away the printed poster (which would never be seen). The message then becomes shareable!
Here are 3 things we’ve learned about print communications co-existence:
Can print co-exist with digital? Absolutely, but realize that print communications is diminishing while digital is dominating because a message can be pushed “just in time”. So let digital lead your print communications strategy. This tough balance needs to be customized based on your audience (and not your presence).
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
What does your church look like? The outside of your building, the inside. Or what about the service? Can you
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
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