
Yikes, People are Listening Differently (3 ways)
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Remember when most churches’ total communications to their congregations consisted of a sign that was changed weekly, a simple newspaper ad with service times, and an informative bulletin (worship guide)? The sign and ad were intended for community outreach (along with an expensive annual yellow pages ad). The bulletin was “the” place for all the details.
Those were the good ol’ days. One person in the church could do it all.
But then church programs grew, along with the details for each event; so the bulletin expanded. Some added MANY inserts. Churches started to tape posters around the church. All to help people know what’s going on. Announcement time in service became a long-winded, competition time.
Now we have information-seeking congregants that stopped reading long, detailed paragraphs. They don’t like picking up printed paper or weeding through a cluttered bulletin board. Most of them only want the specific information when they are looking for it.
They don’t carry the bulletin around with them, but they carry mobile devices that are connected to the internet. Now, simple church communications require:
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
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