Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right. He didn’t have a logo or a color palette, of course. But He consistently communicated His identity, mission, and values so clearly that crowds followed Him, lives were changed, and His message spread. He was known for Something that people need.
Want to communicate like Jesus? Then it’s time to embrace branding components. Not as marketing manipulation, but as a biblical way to be known for something meaningful. Something they want. And the Gospel they need.
1. Jesus repeated a clear message consistently
Jesus didn’t ramble. He repeated short, memorable statements about His...
Start at the Beginning: 3 Steps to Create a Strong Church Brand
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place to start.” When it comes to church communication, that’s exactly what we need to do. Before you design another flyer, post on social media, or update your website, you need a solid foundation.
That foundation is your thread—the unique idea that connects your church’s vision to the needs of your community. Without it, your communication feels scattered and confusing. With it, you become known for something that matters.
Here are the 3 steps to create a strong church brand:
1. Vision: know why you exist
Every church must start with vision. It’s more than “we want to grow” or “we want to reach people.”...