Cheap Church Branding: Why a Knockoff Brand Doesn’t Work.
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church!
But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it...
Church: Are You Viewed as a Commodity? Fix That (4 Steps)
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”.
Is your church viewed as a commodity? Are you perceived like other churches in...