Branding should make sense (5 senses to be exact)
As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure your brand focuses on as many senses as possible. And controlling them so your...
Don’t Forget Font Fences (7 Branding Guide Tips)
We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground.
Similar to the chainlink fences around a busy children’s playground; a brand guide protects the fun that goes...