5 Communication Mistakes for Launching Church Branding
Launching a new church brand (or brand) is done for many reasons. The best reason? You’re connecting less with your congregation or your community. Your perception has become ignorable.
Done properly, church rebranding/branding provides a revitalized reconnection to a potential group.
Completing the components correctly with a well-planned launch is critical to your success. Remember, you want to encourage a targeted group to engage again! However, many things can go wrong. Here are 5 mistakes when launching your Church Brand or Church Rebrand:
Not doing Demographic foundational work. Your brand/rebrand should get THEIR attention. If you don’t know their needs, concerns, and goals, you can’t use your brand to be known for solutions or paths to goals. Churches who simply want a...
Shhhh……. 5 Secrets about Church Branding
Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand.
I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the latest software. And trends that constantly changed.
Wait! That’s what I see when I watch the church communication facebook groups. It’s banter and challenging the “latest”. Instead, they should be establishing foundational truths that have been tried and tested over the years. Maybe these “secrets” don’t get talked about a lot. But they’re essential.
Here are 5 church branding secrets that give greater understanding to this industry:
Without audience definition,...