4 Reasons You DON’T Need New Church Branding
Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst!
I’m not like that. At Be Known for Something (and in my 20-yr Church Branding consulting practice) we know better. There are some who don’t need new church branding. In fact there are a lot of churches in that category. Much has to do with what you currently have.
STOP considering spending money on church branding if you have these 4 things:
You have a professional logo with brand positioning that’s working. That means your logo feels current, is easy to replicate/recall from...
5 Steps to a Missional Church Brand that Attracts
Believers are called to fellowship (Heb 10:25) and encourage one another. Our local churches become our family. But if we focus internally only, our churches will never grow. We’re called to more.
Church branding is simply being known for something relevant and needed to a specific group. Something that’s reliable and recognizable — the heart of marketing (taking a product/service to a particular market). Since Christianity has THE greatest Message (life conquering death), we must seek who God allows us to influence and create a “brand” that will not only keep us true to our scriptural mission; but also be attractional to a world needing to hear our message.
Here are the 5 steps to a missional church brand; one your community...