Is Branding Too Perfect for an Imperfect Church?
Audience, Brand Strategy

Is Branding Too Perfect for an Imperfect Church?

Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”. Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly? The false premise to this question...
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